Create value. Add value. Extract value. Value proposition.The word "value" is tossed around by everyone. It's so ubiquitous that everyone pretends to know what it is. I did, too until I realized I didn't know as much about value as I should. So I educated myself. As I was doing that, I realised what the absence of a true understanding of value did to my consulting business. Specifically: 💰 I left loads of money on the table - money I could've used to reinvest or take home.👻 I got ghosted by dream prospects way too often because I couldn't articulate what I brought to the table.⏱ My sales cycle was longer than necessary because I found myself having to "convince" buying committees about whey they should hire my firm.A better understanding of why people buy and how they assess a thing's worth (a.k.a value) can not only help sidestep the above issues in your business, it can also help you build a cash-rich consulting business you can enjoy, grow and/or sell someday. Ultimately, you started a consulting business for a reason. When you apply the principles of value to your business, you're only going to accelerate your progress. ⏩ To follow along with visuals, join the Consulting Growth Hub community and access all the video replays: ⁠https://www.skool.com/b2b-consulting-growth-6639/about⁠Interested in adding $100K to 500K in new consulting revenue in 12mos?Check out our website to learn how we can help: ⁠⁠https://www.consultingleap.com/⁠⁠Follow or connect with Faheem Moosa (let me know you listened to the podcast): ⁠⁠https://www.linkedin.com/in/faheemmoosa/