Passionately Wrong Podcast Episode E065

Marketing Basics for Self-Published Authors

Key takeaway: Many self-published authors spend as much time marketing their work as they do writing it. Randy and James explore tips and tools for self-publishers looking for success

Topics covered in this video:

  • Writing a good book is just the start – self-published authors have to market their work
  • What it takes to earn a living from one’s writing; some math and statistics
  • Contrast with what traditional publication offers (and what it costs you)
  • The author platform, starting with the author's webpage; communicating with fans
  • Using Kickstarter to fund new book projects
  • Social media activities to support finding new readers; repurposing old content
  • Why paid advertising isn’t always productive
  • Easy selling to readers via your website: Bookfunnel, Bookvault
  • When advertising makes sense
  • Getting your book into libraries
  • Having a process of steps helps support smooth publishing and marketing

Resources in this video

20 Books to 50K

TikTok Booktalk

Bookfunnel

Bookvault

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