Season three of the CX Impact podcast kicks off with a strategic discussion featuring Tilman Rüsike, Business Leader for Infectious Diseases and Blood Screening, and Julia Dour, Head of Marketing Engagement at Roche Diagnostics. Facilitating this insightful conversation is Kaloyan Stefanov, Commercial Leader at GemSeek. Together, they delve into the intricacies of MedTech Voice of the Customer (VoC) programmes, emphasising the pivotal role of curiosity and open-mindedness in driving business success and innovation within the industry.