The net promoter system (NPS) has been an important method of measuring customer loyalty for the past two decades. But it was developed before the widespread use of big data and artificial intelligence. 

In this conversation with Jonathan Hawkins, CEO of Anthrolytics, we discuss how they use AI to predict both customer and call center agent behavior through analyzing existing operational data. 

Could their unique approach be a better method of measuring customer loyalty than NPS? Based this conversation, I think Anthrolytics has that potential. 

To learn more about Anthrolytics, here is a link to their website: https://www.anthrolytics.io/

To connect with the guest, Jonathan Hawkins, here is his LinkedIn profile: https://www.linkedin.com/in/jonathan-anthrolytics/

To connect with the host, John Walter, here is his LinkedIn profile: https://www.linkedin.com/in/jowalter/