• Why are customer stories so important?
• Why is it so difficult to create and publish quality customer stories?
• How to ensure customer stories serve business and revenue goals?
• How should marketers measure the ROI of a case study?
• How to ask a customer for a story?

Tune in to hear from Joel Klettke, Founder at Case Study Buddy.

About the show The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.