In this episode, we sat with the President of SpotOn Fence, Jennifer Joyce. We get into how she uncovered valuable insights for SpotOn Fence, which allowed them to redefine their target customer.

Cave - https://www.cavesocial.com/jennifer-joyce/
LinkedIn: Jennifer Joyce - https://www.linkedin.com/in/jenniferjoyce/#experience-section
Website: SpotOn Fence - https://spotonfence.com/
Book: Small Data - https://www.amazon.com/Small-Data-Clues-Uncover-Trends/dp/1250080681/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=&sr=