LMA Podcast: Recent Episodes
LMA Podcast
The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks.
Thornburg LLP. A forward-thinking, internationally recognized champion of innovation, Trish has led marketing and client development in C-suite roles at four Am Law firms, driving strategic growth, implementing operational realignment, and cultivating high-performing, collaborative teams. Her work has spanned digital transformation, client and alumni relations, lateral recruiting and integration, and a diverse range of branding initiatives. Trish is known for building streamlined service models that strengthen client relationships, drive revenue, and align marketing operations with firmwide business objectives. A longstanding leader in the Legal Marketing Association, Trish is a Fellow in the College of Law Practice Management, chairs the CMO Advisory Board of Best Lawyers, and serves on the Law360 Legal Industry Editorial Board.Heather L. Barnes, MA, is the founder and CEO of Improv @ Work LLC, and she is a faculty member at the Northwestern University Kellogg School for Management. She teaches executive presence, presentation skills, strategic communication, and navigating difficult conversations using improvisational philosophies and techniques. Heather has over 20 years of experience leading people, teaching strategic communication, and innovating large scale presentations. In 2017, Heather founded Improv @ Work LLC to deliver experiential workshops at museums, corporations, law firms, and universities worldwide to empower organizations to evolve. She has a master’s degree from the University of Chicago. To learn more about Heather and Improv @ Work LLC visit, https://improvisationatwork.com/.
Burling LLP, where he leads the firm's CRM, analytics, web, and creative teams. He co-chairs the LMA Marketing Technology SIG and is currently focused on putting AI tools — from Copilot to pitch and proposal automation — into the hands of legal marketers in ways that actually change how the work gets done.
Wood Mallesons, and currently serves as global chief marketing officer at BCLP. An active contributor to professional development communities, Alessandra is an LMA Europe board member and a regular conference speaker on marketing, business development, and inclusion and diversity topics.
Marketing and business development professionals hold keys to one of the hottest currencies in law firm PR: information. In this episode of the LMA Podcast, Axis Marketing Strategies' Matt Plavnick, Boies Schiller Flexner's Robin Davidson and Blattel Communications' Traci Stuart discuss how to mine and invest in information, highlighting how access to firm planning and data, lawyer and practice group insights, and the anticipated initiatives of marketing and business development colleagues are critical to good PR planning and activity. Tune for a conversation that covers:•Natural inflection points that can help break down information silos.•Information triggers: good questions for extracting PR gold.•What to listen for in conversations with lawyers.•PR and other marketing and business professionals’ valuable role as connectors in the law firm ecosystem.
What if the routines that support personal wellness could also strengthen client relationships? Sarita Aguirre, a registered dietitian at Rising Nutrition, and Blair Whitman, vice president of client success at Homethrive Inc., explore practical parallels between managing your habits, time and energy — and delivering consistent, meaningful value to clients. Through themes including habit stacking, energy management and aligned routines, this episode of the LMA Podcast offers actionable ways to foster relationship-building and adding client value into daily workflows. Tune in for simple, sustainable ideas that improve follow-through and drive long-term client value — without relying on last-minute efforts.
Communications SIG Co-Chair Corrina Wright of Benesch, Society 54 Managing Director Katy von Treskow and Brownstein Director of Communications Susan Erlenborn for a session breaking down proven strategies for turning attorney arrivals into compelling moments that strengthen your firm’s brand, attract attention from key audiences and build momentum across media, web and social channels. Whether you’re managing PR solo or collaborating with a larger communications team, you’ll walk away with actionable tips to help every announcement make a splash.The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.
Storytelling and feedback have become essential differentiators for lawyers navigating an increasingly competitive legal market. In the latest episode of the LMA Podcast, Julie Chodos sits down with Anne marie Houghtailing to discuss how intentional communication shapes the business of law — from winning work and elevating client relationships to developing talent and building healthier firm cultures.Tune in to learn:- How storytelling strengthens business development, differentiates attorneys in crowded markets, and helps firms move beyond information‑heavy pitches.- Why consistent, real‑time feedback is a business imperative, impacting productivity, talent development, and the client experience. - Where firms lose money and momentum when communication breaks down — and how to correct it.- The myths that hold lawyers back from giving and receiving the information needed to grow.- Practical ways to integrate storytelling and feedback into pitches, training, team leadership, and day‑to‑day client service.
What can 40 years of legal marketing tell us about the future of the profession? In this special episode of the LMA Podcast, Ashley Stenger, LMA CEO, sits down with John Byrne, 2025 LMA president, and Rachel Shields Williams, 2026 LMA president, to celebrate LMA’s 40th anniversary and explore what’s next for the field of legal marketing and business development.Tune in to learn:•How legal marketers have evolved from the early days of developing brochures to establishing themselves as data-driven, strategic partners inside law firms.•Why hyper-targeted client experiences and measurable outcomes are replacing one-size-fits-all approaches.•The real impact of AI on legal marketing, and why human judgment, empathy and storytelling remain irreplaceable.•What the next 40 years could bring: new roles, deeper collaboration and a more diverse, client-centric industry.•How LMA will help members lead change, not just adapt to it, through technology and professional development initiatives.Forty years in, and the legal marketing landscape continues to evolve. This episode shares what’s coming next and how you can stay ahead, no matter your role or focus. The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.
Ever wondered what it’s really like to be on the receiving end of your pitches? In this episode of the LMA Podcast, Traci Stuart sits down with Katherine Hollar Barnard and Elizabeth Lampert to take listeners behind the scenes of legal media and hear directly from the experts shaping the headlines.In this discussion, they’ll unpack fresh survey data revealing:•The biggest pain points reporters face when working with law firms, from generic pitches to slow response times.•What makes a spokesperson stand out — and why credibility, candor and clarity matter more than canned soundbites.•The types of legal stories journalists want — and don’t want — including why trend insights often beat deal announcements.•The most effective ways to get noticed (hint: less is more), and why relationships still matter in a digital-first world.•How media expectations are shifting in the age of AI, rapid news cycles and shrinking newsrooms.Whether you’re pitching a high-stakes case, firm news or thought leadership, this episode will help you align your outreach with what legal journalists truly value.
Join host Natalia Villanueva and digital marketing expert Amanda Sexton for a focused discussion on how generative AI is transforming SEO and content strategy in the legal industry. From the pitfalls of AI-generated content to the power of storytelling and performance metrics that matter, this episode equips legal marketers with practical ways to stay visible and credible in a rapidly changing digital environment.Speakers:Amanda Sexton, Founder and Principal, FocusWorks MarketingNatalia Villanueva, Partner, KermaPartners | UpWyseSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
What strategies can legal marketers use to coach attorneys to adopt a client-centric mindset and offer actionable advice that nurtures long-term relationships? During this episode of the LMA Podcast, our guests dive into effective techniques for business development coaching both new and skeptical attorneys, while sharing their personal experiences and the lessons they've learned along the way. They’ll discuss how they integrate key business development trust points into their daily routines, enhancing their ability to guide lawyers towards successful business development practices. Tune in to learn how these strategies can be implemented to transform the attorney-client relationship and drive sustained growth.Speakers:Jennifer Ramsey, Co-founder and Principal, Stage LLCMegan Senese, Co-founder and Principal, Stage LLCShannon Tatro, Associate Director of Business Development, Munger, Tolles & OlsonMegan Senese is co-founder and principal of Stage LLC. After six years of working with Jennifer Ramsey, they took the leap to launch their own legal marketing and business development company. Active in LMA, Megan co-chairs the New York Small Firm Shared Interest Group (SIG). Together with Jen, she co-hosts a podcast called “So Much to Say: A Legal Podcast for People,” bringing candid and human conversations to the legal world.Jennifer Ramsey is co-founder and principal of Stage LLC. After six years of working with Megan Senese, they took the leap to launch their own legal marketing and business development company. Active in LMA, Jen is program chair for the Southern California Local Steering Committee. Together with Megan, she co-hosts a podcast called “So Much to Say: A Legal Podcast for People,” bringing candid and human conversations to the legal world.In her current role as associate director of business development at Munger, Tolles & Olson, Shannon Tatro is a key driver of the firm’s business development efforts and leader of specific client development initiatives, where she utilizes insights gained through 25+ years in client service roles to provide guidance with the client experience in mind. She enjoys mentoring the next generation of legal marketing professionals and currently serves as Co-Chair of LMA’s Client Value SIG.
Join PR SIG Co-Chair Corrina Wright, director of marketing communications at Benesch, for an interview that explores the evolution of legal public relations with Ross Fishman of Fishman Marketing and Michelle Calcote King of Reputation Ink. In addition to exploring how we got here, the trio will take a look at the latest best practices for maximizing your firm’s communications investment.Speakers:Ross Fishman, CEO, Fishman MarketingMichelle Calcote King, President, Reputation InkCorrina Wright, Director of Marketing Communications, BeneschSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
How can the legal industry benefit from the "star reporter" talent model? In this episode of the LMA Podcast, guests explore how actionable insights, exclusivity and access can elevate legal content. They also discuss the power of multi-platform storytelling — especially on LinkedIn — and why consistency and strategy are key. Whether you're a seasoned content creator or just starting out, this conversation will inspire you to share your perspective and strengthen your digital presence.Speakers:Cheryl Bame, Principal, Bame Public RelationsBrian Kiefer, Director of Public Relations, TaftAlexandra McCartha, Senior Communications Coordinator, Bryan Cave Leighton Paisner LLPSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
This episode of the LMA Podcast features Ben Chiriboga (Nexl) and Jonathan Hawkins (LawFirm CG) as they discuss mergers and acquisitions, the importance of understanding cost structures and return on investment in business development, and the significance of client retention and marketing. Their conversation also highlights the market dynamics of law firms, particularly lateral movements and the influence of individual partners' books of business.Speakers:Ben Chiriboga, Chief Growth Officer, NexlJonathan Hawkins, Founder, LawFirm GCSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
In the latest LMA Podcast episode, we explore the strategic nuances of managing communications during law firm mergers. The conversation covers pre-merger planning — offering insights into building a communications playbook, balancing confidentiality with transparency and ensuring cultural compatibility. Also covered is deal work activity, emphasizing the importance of clear internal messaging, effective external stakeholder communications and proactive media relations. Finally, guests address mid- and post-merger challenges, including leak management, rebranding strategies and maintaining client trust, while reflecting on lessons from past mergers and future industry trends.Speakers:Jamie Diaferia, CEO, Infinite GlobalKenny Gary, Founding Partner, LIMELIGHTAshley Horne, CMO, Womble Bond DickinsonLisa Smith, Principal, Fairfax AssociatesSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
In this episode of the LMA Podcast, guests Katherine Boyko and Arthur Uratani discuss the concepts of likability, storytelling and body language in professional settings to strengthen interpersonal and business relationships. This discussion aims to empower and inspire listeners to improve their professional interactions.Speakers:Katherine Boyko, Senior Marketing Coordinator, WhitefordArthur Uratani, Director of Marketing and Outreach, Bookoff McAndrewsSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
In this episode, we explore the intense discussions surrounding Vice President Kamala Harris’ historic candidacy, focusing on the intersection of race, gender and the concept of "DEI hires." As the first woman of color nominated for president by a major party, Harris has become a flashpoint in debates about diversity, equity and inclusion. We dive into the vocal backlash, significant support and the broader implications these conversations have on our personal and professional lives. This episode unpacks how identity politics, meritocracy and DEI initiatives shape the evolving dynamics of leadership in America.Speakers:•Carman Akins, Director of Practice Marketing, DLA Piper US•Nadia Campbell, Sr. Business Development Manager, Reed Smith LLP•C. Dominica McGinnis, CEO and Executive Coach, BridgeField GroupSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
On this episode of the LMA podcast, our guests discuss the importance of cross-firm collaboration and its impact on client service. Their discussion emphasizes the need for understanding different roles and departments to work smarter and improve efficiency, while also highlighting the significance of effective internal partnerships, communication, and empathy in delivering the best client experience.Speakers:Rebecca Hnatowski, President, Edwards Advisory, LLC (Host)Sophie Curdts Mohrmann, Director of Attorney Development & Inclusion, Williams MullenDebbie Leitner, Director of Practice Management, Katten Muchin Rosenman LLPRachel Shields Williams, Director, Knowledge Management, Sidley AustinSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
Professionals face a critical decision when contemplating a career move: how to align their choices with long-term goals, personal growth and organizational culture. The risk of mistiming a career change or choosing the wrong path can lead to significant challenges, making it essential to carefully assess both timing and firm culture before making a move. In this episode of the LMA Podcast, Julie Amos (Jackson Lewis) guides an engaging discussion between Ben Curle (Ambition) and Emily Flowers (Jenner & Block) about the importance of proactive strategies for positioning oneself for growth and success.Speakers:Julie Amos, Director of Pursuits and Client Development, Jackson LewisBen Curle, Associate Director, AmbitionEmily Flowers, Director of Strategic and Communications, Jenner & BlockSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
In law firms, a positive culture is priceless. It fosters a sense of community and collaboration, and directly impacts the firm's ability to grow its business and retain top talent. When a law firm prioritizes culture, it becomes a magnet for diverse professionals, encourages innovation and ethical practices and impacts how clients are served.Speakers:Deborah Farrone, Marketing Strategy ConsultantAllan Schoenberg, Chief Communications Officer, Vinson & ElkinsRelevant Links:To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course "Law Firm Culture: How to Develop and Sustain One to Support Stellar Retention, Client Growth and Work Product" prior to listening to this podcast.About this Collaboration:LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI’s faculty of leading industry experts.
Law firms and legal communicators grapple with a pressing challenge in today's landscape: adapting communication strategies to address the escalating political divisions in the country. The risk of messages intersecting with polarized politics is high, necessitating the crafting of robust and sensitive messages that maintain their impact. In the midst of a politically charged environment, more law firms find themselves compelled to speak out, placing communication managers in the crucial role of fostering cohesion amid turmoil when conveying firm news. This session aims to equip communicators with the tools to ensure that law firm messages transcend divisive lines and resonate with the broad coalition of your client audience. Practical examples will be provided to guide communicators through the navigation of messages in this challenging context.This podcast builds upon the learning from the PR SIG webinar The Dilemma of Law Firms: To Speak or Stay Silent?Speakers:Michelle Calcote King, Principal and President, Reputation InkTraci Stuart, President and CEO, Blattel CommunicationsSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
In this episode of the LMA Podcast, attorney Kristin Gray (FordHarrison), joins LMA Editorial Committee member Hayley Lavin (Thompson Coburn) to share the creative process behind harnessing pop culture to capture audiences and showcase your firm’s expertise.Gray speaks from her experience as a contributor of FordHarrison's popular "That's What She Said" and "EntertainHR" blogs.Speakers:Kristin Gray, Attorney, FordHarrisonHayley Lavin, Business Development Coordinator, Thompson Coburn LLPSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
In this two-part conversation on the phenomenon of the legal marketing field’s growing integration with DEI, LMA members in the diversity, equity and inclusion (DEI) space offer advice on developing DEI-related roles and career paths within our industry.Speakers:Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host)Terra Davis, Chief Diversity and Talent Development Officer, Knobbe MartensPatricia Gaitan, Diversity and Pro Bono Marketing Manager, Arnold & Porter LLPSJ Snyder, DEI Specialist, Holland and Hart LLPSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
In this two-part conversation, members from the LMA Diversity, Equity and Inclusion (DEI) Committee and DEI SIG come together to share insights on the phenomenon of the legal marketing field’s growing integration with DEI. In part one, speakers offer advice on developing DEI-related roles and career paths within our industry.Speakers:Ashley Black, Diversity & Inclusion Manager, Porter Hedges LLP (Host)Terra Davis, Chief Diversity and Talent Development Officer, Knobbe MartensPatricia Gaitan, Diversity and Pro Bono Marketing Manager, Arnold & Porter LLPSJ Snyder, DEI Specialist, Holland and Hart LLPSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals.
Ever wonder what managing partners wish you knew about business development? Lauren Resnick, chief practice partner at BakerHostetler, shares insights on how business development teams can provide value and support marketing efforts.Speakers:Heidi Horn, Senior Business Development Manager, Vorys (Host)Lauren Resnick, Chief Practice Partner, BakerHostetlerSeries Description:The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Thank you to IHG Hotels & Resorts for sponsoring this episode.
In this SIG Share-Out episode, LMA Client Value SIG Co-Chair Jennifer Griffin Scotton is joined by Tony DeSimone, president of You're the Expert Now, LLC, to discuss the revolutionary capabilities of ChatGPT and how legal marketers can leverage artificial intelligence (AI) to deliver value to their clients. Tune into this discussion about the revolutionary impact of ChatGPT on the legal marketplace, ways to leverage the tool beyond content generation, current use cases in the legal sector and ethical considerations to keep top of mind.Speakers:Tony DeSimone, President, You're the Expert NowJennifer Griffin Scotton, Chief Marketing Officer, ConstangySeries Description:The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.Thank you to IHG Hotels & Resorts for sponsoring this episode.
Episode: 109Episode Description:In this episode of the Strategies LIVE! podcast, we delve into the realm of competitive intelligence (CI) and its pivotal role in shaping legal marketing strategies. Join us as we explore how CI empowers legal professionals to gain a competitive edge, refine their messaging and strategically position their services in the ever-evolving landscape of legal marketing.Speakers:Ben Brighoff, Senior Manager of Competitive Intelligence, Foley & Lardner LLPDiana Lauritson, Senior Manager of Marketing and Business Development, Hogan Lovells
Episode: 108Episode Description:On the face of it, law firm profitability sounds simple enough: revenue - expenses = profit. And yet, profitability can be a dicey topic for lawyers and legal professionals alike. Drawing on PLI’s Improving Profitability course (now available to LMA members as a complimentary member benefit), this episode demystifies profitability basics and provides legal marketers and business developers with practical strategies for better understanding and supporting law firms in their strategic growth efforts.Speakers:Debra Baker, Managing Director, GrowthPlayRandy Staggers, CPA, Chief Financial and Administrative Officer, Baker DonelsonRelevant Links:To optimize the learning experience, LMA Members are encouraged to log in to their member profile to take the PLI course Improving Law Firm Profitability (https://legalmarketing.org/PLI) prior to listening to this podcast.About this Collaboration:LMA is proud to partner with the Practising Law Institute (PLI), a leading nonprofit learning organization in the legal industry, to offer new, complimentary educational offerings to LMA members. Through this initiative, PLI, a renowned resource for attorneys and other professionals, will offer LMA members exclusive complimentary access to select educational programs. Curated for LMA members with their professional development goals in mind, these programs will provide legal marketing professionals with relevant, useful information on the business of law and substantive legal issues, presented by PLI’s faculty of leading industry experts.
Episode: 107
Episode Description: Legal professionals of all skill sets navigate a notoriously high-pressure environment. The industry is stressful, often demanding and historically, not always conducive to well-being. But is this the inevitable status quo, or can we do better? In this episode of Strategies LIVE!, hear from industry experts on how individuals and firms can advocate for improved mental health practices.
Speakers: Traci Cipriano, Assistant Clinical Professor, Yale Department of Psychiatry Julie Holton, Principal Strategist and Owner, mConnexions (Host) Michelle Hutchison, LMSW, CTP-E, SSW, CMHP, Founder and CEO, Resilient Minds Consulting Cynthia Voth, Chief Client Officer, Miller Nash LLP
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode: 106
Series: SIG Share-Out
Episode Description: LMA’s Marketing Technology SIG sits down with Freddy Dobinson of Passle and Britt Powers of Orrick to discuss the pressing questions that CMO’s are receiving from firm shareholders about AI.
This conversation will explore content marketing, CRM concepts, ChatGPT and more.
Speakers: Freddy Dobinson, Head of Client Experience, Passle Walter McCorkle, Business Development and Marketing Technology Manager, Bradley Arant Boult Cummings LLP Britt Powers, Senior Marketing Manager, Orrick
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode: 105Series: Strategies LIVE!Episode Description:In this episode of Strategies LIVE!, join host Keith Emmer (Startegix PR/Media) and guests Chris Campbell (Robin Hood Foundation) and Deb Pickett (Page 2 Communications) as they dive into the role law firms can play when it comes to addressing social issues. From authenticity to internal disagreements, they explore strategies for engaging attorneys and advancing equity.Speakers:Chris Campbell, Manager, Partnerships & Initiatives, Robin Hood FoundationKeith Emmer, JD, Principal, Startegix PR/MediaDebra Picket, Principal, Page 2 CommunicationsSeries Description:The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
What if tapping into lawyers’ natural motivations could yield greater client value and revenue growth? In this SIG Share-Out episode, Julie Wall Khoury speaks with Dave Southern on how legal marketers and business development professionals can use "strategic jiu-jitsu" to build a group of collaboration champions at their firms by empowering lawyers to identify new service opportunities with existing clients.Speakers:Julie Wall Khoury, Chief Marketing Officer, Balch & Bingham LLPDave Southern, Director of Marketing Communications, Mayer Brown LLPSeries Description:The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
In this SIG Share-Out episode, Vivian Luiz Coco and Michelle Turner discuss how firms can use strategic storytelling to uniquely position their talent and create a human connection that can help build and grow inclusive relationships and cultures.Speakers:Vivian Luiz Coco, Head of Marketing, Communication & Client Relations, Licks AttorneysMichele Turner, Global Marketing and Communications Project Manager, Skadden, Arps, Slate, Meagher & Flom LLPSeries Description:The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
In this Strategies LIVE! episode, Bernardo van der Laat, Andrés Jara and Donald Dubón discuss the rise of alternative legal service providers (ALSPs) and their impact on the legal industry — particularly in Latin America. They highlight the benefits and challenges, and how ALSPs can complement traditional law firms.Speakers:Donald Dubón, Co-Founder, IO·EpikAndrés Jara, Co-Founder, Alster LegalBernardo van der Laat, Managing Director, PredictaBill (Host)Series Description:The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode: 101Series: SIG Share-OutEpisode Description:PR and Communications SIG co-chairs Brook Redmond and Deb Pickett share wisdom and insights they’ve collected from veteran law firm marketers about how to deal with one of the big challenges we all face – attorney engagement and responsiveness.Speakers:Deb Pickett, Principal Consultant, Page 2 CommunicationsBrook Redmond, Director of Business Development, Baker DonelsonSeries Description:The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode Description:In this milestone 100th episode, hear from Ashraf Lakhani, Kimberly Rennick and Alycia Sutor as they discuss their starts in legal marketing and business development, what about the industry makes them proud, their involvement in LMA and more.Speakers:Ashraf Lakhani, Chief Business Development and Marketing Officer, Porter Hedges LLP (Host)Kimberly Rennick, Director of Client Relations, Covington & Burling LLPAlycia Sutor, Managing Director, GrowthPlayAbout the LMA Podcast:The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts, Spotify and Apple Podcasts.
Series: Strategies LIVE!Episode Description:In our 99th episode, Terra Davis (Norton Rose Fullbright) and Lia Dorsey (Ogletree Deakins) guide listeners though the current state of diversity, equity and inclusion (DEI) strategies in the legal marketing industry, as well as the role business development teams have in meeting client needs and expectations.Speakers:Terra Davis, Client DEI Manager, Norton Rose FullbrightLia Dorsey, Chief Diversity, Equity and Inclusion Officer, Ogletree DeakinsSeries Description:The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode: 98Series: Strategies LIVE!Episode Description:One of the key functions of business development practice is identifying and nurturing relationships that can later lead to attorney referrals. In this episode of the Strategies LIVE! podcast, join Breandan Filbert (SalezWORKS), Rebecca Wenglinski (Jaffe) and Rebecca Wissler (Bryan Cave Leighton Paisner LLP) as they break down how business development practices can influence your firm's marketing strategy with referral generation in mind.Speakers: Rebecca Wenglinski, Senior Vice President, Business Development, Marketing and Social Media, Jaffe (Host)Breandan Filbert, Managing Partner, SalezWORKSRebecca Wissler, Director of Business Development, Bryan Cave Leighton Paisner LLPSeries Description:The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode: 97
Series: SIG Share-Out
Episode Description: News and client alerts are great ways to build your firm’s business and keep in touch with clients and future prospects. In the latest SIG-Share Out podcast, Sumathi Pundit (Kaitongo Inc.) joins Competitive Intelligence SIG Co-chair Amy Wisinski (Winston & Strawn LLP) to discuss the current and future landscape of news and client alerts, and ways for attorneys to use these alerts to become trusted advisors with market intelligence.
Speakers: Sumathi Pundit, Founder and CEO, Kaitongo Inc. Amy Wisinski, Senior Manager, Marketing Data Analytics & Technology, Winston & Strawn LLP
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode Title: Making the Case for Client Value Teams
Episode Number: 95
Series: SIG Share-Out
Episode Description: With client expectations shifting and a want for law firm partners to manage the client relationship, it’s wise for firms to consider building a client value team. Julie Henson (Taft) and Allison Nussbaum (Pitchly) join Amber Bollman (Barns & Thornburg) to discuss what sets the stage for a successful client value team and how firms can deliver more client-centered service through them.
Speakers: Amber Bollman, Director of Key Client Services, Barnes & Thornburg LLP (Host) Julie Henson, Chief Client Officer, Taft Allison Nussbaum, Vice President of Client Value, Pitchly
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode Number: 94
Series: Strategies LIVE!
Episode Description: In today’s ever-changing work environment, what does it take to be a great leader in the legal marketing industry? Chandler Luzon (Bennett Jones) and Natasha Tucker (Bennett Jones) share their thoughts on this question, as well as insights into various leadership styles and approaches, in this episode of Strategies LIVE!
Speakers: Chandler Lauzon, National Director, Business Development & Client Success, Bennett Jones LLP Natasha Tucker, Director, Business Development Operations, Bennett Jones LLP
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode Number: 93
Episode Description: Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals. In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational structures, the importance of establishing effective and open communication processes between departments, and share stories in which these efforts resulted in successful projects.
After listening to this 30-minute podcast, you'll learn practical tips for working together effectively and take away examples that can be implemented for your own success.
Speakers: Britton Choi, Chief Information Officer, Sheppard Mullin Richter & Hampton LLP Erin Corbin Meszaros, Chief Business Development and Client Service Officer, Eversheds Sutherland Tara Patterson, Marketing Technology Manger, Orrick (host) Ali Shahidi, Chief Innovation & Client Solutions Officer, Sheppard Mullin Richter & Hampton LLP Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP
About LMA's Podcast: The LMA Podcast focuses on hot topics in legal marketing, member education and the business of law, with episodes published every three to four weeks. All podcast episodes are shared on Strategies & Voices and are available on SoundCloud, Google Podcasts and Apple Podcasts.
About This Collaboration Both ILTA and LMA recognize that collaboration can only add value and aim to continue this discussion with additional content through the rest of 2022. Keep an eye out, share this podcast with a colleague and let us know what think!
Episode Number: 92
Series: SIG Share-Out
Episode Description: Do you have difficulty getting your attorneys to engage in marketing? In this episode of LMA's SIG Share-Out, Tony Nasharr and Stephan Walton join PR & Communications SIG co-chairs Heather McMichael and Debra Pickett to explore ways in which marketers and lawyers can develop a working relationship built on trust to achieve top-notch marketing results.
Speakers: Heather McMichael, PR & Media Relations Manager, Shook, Hardy & Bacon LLP (moderator) Tony Nasharr, Shareholder, Polsinelli PC Debra Pickett, Principal Consultant, Page 2 Communications (moderator) Stephen Walton, Regional Marketing Manager, Polsinelli PC
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode Number: 91
Series: Strategies LIVE!
Episode Description: For law firms looking to improve their business relationships while also grow their business, they need to modernize their technology and have key stakeholders start being strategic, data-driven decision makers. In this episode of Strategies LIVE!, James Barclay (Passle Inc) and Michelle Woodyear (Covington & Burling LLP) discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system.
Speakers: James Barclay, CEO, Passle Inc (Host) Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode Number: 90
Series: SIG Share-Out
Episode Description: Does your firm struggle to find information across groups or industries? Do your lawyers disagree on what industry a client is in? In this episode of LMA's SIG Share-Out, Erin Baxendale and Rachel Shields Williams join hosts Vikram Gupta and Jacqueline Madarang to discuss how knowledge management and marketing technology have joined forces to tackle this issue.
Speakers: Erin Baxendale, Director of Business Development and Marketing, Sidley Austin LLP Vikram Gupta, Director of Marketing Technology, Cozen O’Connor P.C. (moderator) Jacqueline Madarang, Director of Marketing Technology and Operations, Bracewell LLP (moderator) Rachel Shields Williams, Director of Knowledge Management, Sidley Austin LLP
Relevant Link: Dive into more marketing technology content. Learn how a firm’s information technology and marketing technology teams can effectively collaborate and foster a relationship for further innovation in "What Happens at the Intersection of Marketing Technology and Information Technology?”: https://strategiesandvoices.org/Article-Details/what-happens-at-the-intersection-of-marketing-technology-and-information-technology
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode Number: 89
Series: Strategies LIVE!
Episode Description: For legal marketers, attorney participation in media coverage not only allows for firm recognition, it also shows that the attorneys and firm can be viewed as trusted business advisors and leaders. In this episode of the Strategies LIVE! podcast, Raychel Lean (Daily Business Review - ALM) and Dave Poston (Poston Communications) discuss best practices for pitching stories on a national news level, how to build a working relationship with journalists, tips for managing attorney expectations and more.
Speakers: Dave Poston, CEO, General Counsel and Co-Managing Partner, Poston Communications Raychel Lean, Florida Bureau Chief, Daily Business Review, ALM
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode Number: 88
Series: Strategies LIVE!
Episode Description: The battle for talent across the legal industry is the fiercest it has ever been, causing shifts in traditional hiring and compensation models. In this episode of Strategies LIVE!, Patrick Fuller (ALM Intelligence) and Gina Passarella (ALM) discuss the impact of these new hiring trends and share insights into firm financials.
Speakers: Patrick Fuller, Vice President & General Manager, ALM Intelligence Gina Passarella, Editor-in-Chief, Global Legal Brands, ALM
Relevant Link: Without a clear understanding of how priorities and partner compensation impact a firm’s strategy, it can be tricky for marketing professionals to know how to help the firm achieve its goals. Take a deep dive into compensation models and learn how you can leverage them to drive business development success in “Understanding Partner Compensation — and the Business of Law — as a Competitive Advantage: A Q&A With Kent Zimmermann, Zeughauser Group”: https://strategiesandvoices.org/Article-Details/understanding-partner-compensation-and-the-business-of-law-as-a-competitive-advantage-a-qa-with-kent-zimmermann-zeughauser-group
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode Number: 87
Series: SIG Share Out
Episode Description: A client’s voice not only drives decisions, it helps create and develop decisions so firms can invest in valued relationships. In this episode of the LMA SIG Share-Out, Heather McCullough (Society 54) and Nat Slavin (Wicker Park Group) share how firms can better understand a client’s business, lessons they have learned from working with in-house counsel, tips for getting a feedback program started and more.
Speakers: Heather McCullough, Partner and Co-Founder, Society 54 Nat Slavin, Partner and Founder, Wicker Park Group
Relevant Links: Client feedback can be highly impactful, but is your firm utilizing it to its fullest potential? Learn how to turn feedback into a firmwide endeavor to ensure a successful and innovative client relationship in “Client Feedback Is a Firmwide Sport.” https://strategiesandvoices.org/Article-Details/client-feedback-is-a-firmwide-sport
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode Number: 86
Series: LMA SIG Share-Out
Episode Description: At some firms, the information technology (IT) and marketing technology (MarTech) departments work in silos, while at others they work side by side. In this episode of the LMA SIG Share-Out series, Vikram Gupta and Mark A. Sportack discuss ways in which a firm’s IT team can effectively collaborate with the MarTech team and foster the relationship for further innovation.
Speakers: Vikram Gupta, Director of Marketing, Technology & Operations, Cozen O'Connor; Co-Chair, LMA Marketing Technology SIG (moderator) Mark A. Sportack, CIO, Various Am Law 100 Firms
Relevant Link: The role of MarTech in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in to the Strategies LIVE! podcast “Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice” for insights from four MarTech powerhouses, as they share what they wish they knew upon entering the field, debunk myths about the specialty and more: https://strategiesandvoices.org/Article-Details/diving-into-martech-4-powerhouses-share-their-stories-and-advice
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode Number: 85
Series: LMA SIG Share-Out
Episode Description: While public relations and business development are two very different tools, legal marketers would be remiss to operate in the mindset that these aspects should operate completely separate from one another. In this episode of the LMA SIG Share-Out series, Lisa Seidenberg (Greentarget) and Monica Ulzheimer (Alston & Bird LLP) join LMA PR & Communications SIG Co-Chairs Bethany Chieffallo (Best Best & Krieger LLP) and Heather McMichael (Shook, Hardy & Bacon LLP) to discuss best practices for aligning law firm PR strategies with business development goals.
Speakers: Bethany Chieffallo, Marketing Communications Manager, Best Best & Krieger LLP; Co-Chair, LMA PR & Communications SIG (moderator) Heather McMichael, Media Relations Manager, Shook, Hardy & Bacon LLP; Co-Chair, LMA PR & Communications SIG (moderator) Lisa Seidenberg, Vice President, Media Relations, Greentarget Monica Ulzheimer, Business Development Associate Director, Alston & Bird LLP
Relevant Link: Law firms are constantly striving to differentiate themselves from their competitors, so it is important that they are able to show clients that they understand their business. Learn how your firm can show what it knows to help set it apart from the competition in this overview from Samantha McKenna (#samsales Consulting): https://strategiesandvoices.org/Article-Details/show-me-you-know-me
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode Number: 84
Series: Strategies LIVE!
Episode Description: Business development can look different firm to firm and lawyer to lawyer. In this episode of Strategies LIVE!, Robert Kohn (Kohn Communications), Kathy Mericle (Brown & Streza LLP), Nancy Myrland (Myrland Marketing & Social Media, The Lawyers’ Marketing Academy, LinkedInCourseForLawyers.com) and Todd Stanton (Stanton Law LLC) discuss the discipline of business development coaching and training, why it is important and ways to adapt it to an attorney’s specific needs.
Speakers: Robert Kohn, Vice President, Kohn Communications Kathy Mericle, Marketing Director, Brown & Streza LLP Nancy Myrland, President, Myrland Marketing & Social Media; Founder, The Lawyers’ Marketing Academy and LinkedInCourseForLawyers.com (moderator) Todd Stanton, Principal and Senior Employment Counsel, Stanton Law LLC
Relevant Links: As the COVID-19 pandemic continues to challenge lawyers’ abilities to connect in person with existing clients and new connections, it’s important that they be adaptable and open to new networking ideas. In “Pandemic Pivots: Business Development Strategies in an Age of Virtual Insanity,” learn business development tips and ways to make old ideas new again. (https://strategiesandvoices.org/Article-Details/pandemic-pivots-business-development-strategies-in-an-age-of-virtual-insanity)
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode Number: 83
Series: Strategies LIVE!
Episode Description: If legal marketers and lawyers fail at client service, it can be difficult to overcome a client’s perception of a firm — even if it has produced award-winning advertising campaigns, has positive media coverage and a polished external communications plan. In this episode of the LMA Strategies LIVE! podcast, Felicity Aston (Field Law), Steve Boutwell (Kean Miller LLP) and Liz Lockett (Ice Miller LLP) discuss how to measure how well firms are providing client service and ways to capture and share these metrics firmwide.
Speakers: Felicity Aston, Director, Business Development and Marketing, Field Law Steve Boutwell, Chief Operating Officer, Kean Miller LLP (moderator) Liz Lockett, Chief Business Development and Marketing Officer, Ice Miller LLP
Relevant Links: Over the years, providing legal services has become increasingly competitive and clients now have more buying power, allowing them to pick and choose who they want representing them. Read how you and your firm can deliver client service that keeps your clientele coming back in “5 Tips to Deliver Exceptional Client Service.” (https://strategiesandvoices.org/Article-Details/5-tips-to-deliver-exceptional-client-service)
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode Number: 82
Series Name: LMA SIG Share-Out
Episode Description: As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this episode of the LMA SIG Share-Out series, Debra Baker (GrowthPlay), Amber Bollman (Barnes & Thornburg, LMA Client Value SIG co-chair) and Simone Hughes (Gowling WLG) discuss client experience and what it looks like in a law firm environment.
Speakers: Debra Baker, Managing Director, GrowthPlay Amber Bollman, Director of Client Service Initiatives, Barnes & Thornburg LLP, LMA Client Value SIG Co-Chair (Moderator) Simone Hughes, Director of Business Development & Marketing, Gowling WLG
Relevant Links: Join the LMA Client Value SIG as they explore the hallmarks of high-value client service in the related webinar “Elevating Client Experience in a Post-Pandemic World.” https://legalmarketing.org/Purchase/elevating_client_experience_in_a_postpandemic_world_mch
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode Number: 81
Series Name: Strategies LIVE!
Episode Description: From the pandemic to issues of racial and social injustice and ongoing adversity, knowing how to be an effective leader during these time has been challenging. In this episode of the LMA Strategies LIVE! podcast, hear Julie Holton, (mConnexions), Michelle Hutchison, LMSW (Resilient Minds Consulting, The Meta Center), Kathryn Scourby, CBCP (KNS Consulting LLC), and Martha Youngblood (Fahrenheit Advisors Inc.) discuss how marketing managers and leaders can help their teams and law firms through times of conflict with empathy.
Speakers: Julie Holton, Principal Strategist and Owner, mConnexions; LMA Strategies Editorial Committee (Moderator) Michelle Hutchison, LMSW, Owner, Resilient Minds Consulting, Founder, The Meta Center Kathryn Scourby, CBCP, Principal, KNS Consulting LLC Martha Youngblood, Consultant, Fahrenheit Advisors Inc.
Relevant Links: Learn more about emotional intelligence and the importance it has on managing yourself and others in the “Critical for Effective Leadership: Emotional intelligence” Strategies LIVE! podcast. https://strategiesandvoices.org/Article-Details/lma-podcast-episode-42-critical-for-effective-leadership-emotional-intelligence
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode Number: 80
Series Name: LMA SIG Share-Out
Episode Description: Law firms go to great lengths to protect client information, however, the General Data Protection Regulation (GDPR) changed how companies should be protecting and managing personal information. In this episode of the LMA SIG Share-Out series, Oliver Krischik (GKG Law) and Alison Talbott (Shook, Hardy & Bacon LLP) join Heather McMichael (Shook, Hardy & Bacon LLP and LMA PR & Communications SIG co-chair) to discuss how your firm can manage GDPR changes and follow best practices.
Speakers: Oliver Krischik, Principal, GKG Law Alison Talbott, Chief Client Development & Marketing Officer, Shook, Hardy & Bacon LLP Heather McMichael, Public/Media Relations Manager, Shook, Hardy & Bacon LLP; Co-Chair, LMA PR & Communications SIG (moderator)
Relevant Links: Learn more about the EU General Data Protection Regulation (GDPR) and how it can impact your firm, including potential risks, from the previously recorded webinar “Navigating the Inbox: Understanding How GDPR Impacts You (Yes, Even You!).”
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode 79
Series: Strategies LIVE!
Episode Description: The role of marketing technology (or MarTech) in legal is becoming increasingly important as all things digital is changing how firms operate and serve clients. Tune in for advice from four MarTech powerhouses, spanning the globe from California to London. They’ll share what they wish they knew upon entering the field, reflect on the shifting approach to MarTech in the last year, debunk myths about the specialty, advice for those seeking this career trajectory and more.
If you’ve ever wanted to dive into the world of MarTech or just dip your toes in the water, be sure to listen today.
Speakers: Helena Lawrence, owner, Sierra Marketing LLC; co-chair, LMA Marketing Technology Shared Interest Group (SIG) Tabitha Sinclair, marketing technology and database coordinator, Jones Walker Trina Schultz Vogel, senior digital technology analyst, Hunton Andrews Kurth Nicole Goodwin, client development technology and operations, Baker Botts
Relevant Links: Learn more about “Rise of the Legal Marketing Technologist,” an LMA Annual Conference virtual pre-conference program: https://lma21.legalmarketing.org/Rise/Pre-Conference-Programs
Gain more insights from our podcast guests in a written Q&A on Strategies & Voices: https://strategiesandvoices.org/Article-Details/building-a-martech-career
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode 78
Series: Well-Being in Legal
Episode Description: As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will feature a discussion with Lynn Foley and Denise Robinson providing tips from a wellness expert on how to manage stress, anxiety and general mental wellbeing.
Speakers: Denise Robinson, JD, RYT 200, Founding Principal, The Still Center LLC Lynn Foley, CEO and Co-Founder, fSquared Marketing
Series Description: LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.
Episode 77
Series: Next Big Thing in Legal
Episode Description: Tune in to the latest LMA Podcast focused on the 2021 Next Big Thing Initiative (NBT), change management. In this episode, NBT Co-Chairs Jill Weber and Ashraf Lakhani sit down with Harvard Law School Executive Education’s Farayi Chipungu to learn how law firms can respond to a market that is demanding change, and how legal marketers at all levels can affect meaningful change.
Speakers: Farayi Chipungu, Adjunct Lecturer in Public Policy at the Harvard Kennedy School of Government and Faculty Chair for Leading Change for Lawyers at Harvard Law School Executive Education Ashraf Lakhani, Chief Business Development and Marketing Officer at Porter Hedges LLP Jill Weber, Chief Business Development Officer at Quarles & Brady LLP
Series Description: Each year, LMA and subject matter experts come together to identify the "Next Big Thing" in legal marketing. The Next Big Thing in Legal series discusses the latest topics influencing your role as a legal marketing and business development professional.
LMA members receive 10% off Harvard Law School Executive Education, including the upcoming Leading Change for Lawyers program. Simply answer “LMA Member” when asked about how you heard about the program.
Episode 76
Series: Well-Being in Legal
Episode Description: Today, well-being should be at the top of every legal marketer's mind; however, prioritizing one's mental health often falls to the back burner. As a follow up to the recent Legal Marketing Mental Wellness survey conducted by fSquared Marketing, in partnership with the LMA, this LMA Podcast episode will focus on some of the reasons behind stress and mental well-being issues that were identified in the survey. Lynn Foley and Trish Lilley will share their experience and tips so legal marketers can lessen stress before it begins. They’ll also discuss why so many respondents (72%) felt that Legal Marketing is far more stressful than marketing in other industries.
Speakers: Trish Lilley, Chief Marketing and Business Development Officer, Stroock & Stroock & Lavan LLP Lynn Foley, CEO and Co-Founder, fSquared Marketing
Series Description: LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.
Episode 75
Series: Strategies LIVE!
Episode Description: Clubhouse — the hottest new tool in social media — is taking the internet by storm, and it can also be an effective means to promote attorneys at your firm. In the latest episode of Strategies LIVE!, Katherine Rivera (Adams and Reese LLP) and Meghan Spradling (Miller Nash Graham & Dunn LLP) sit down with Kristyn Brophy (Legal Internet Solutions Incorporated) to talk through Clubhouse, discussing what it is and how to determine if it’s right for your firm.
This episode of Strategies LIVE! coincides with the subject matter featured in Strategies & Voices, LMA’s new online multimedia content center. In March and April, content has focused on the Communications domain in the LMA Body of Knowledge. Be sure to check out these articles on the Strategies & Voices website today at strategiesandvoices.org.
Speakers: Kristyn Brophy, director of client strategy at Legal Internet Solutions Incorporated (LISI) Katherine Rivera, marketing and communications manager at Adams and Reese LLP (moderator) Meghan Spradling, marketing and communications manager at Miller Nash Graham & Dunn LLP (moderator)
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.
Episode 74
Series: LMA SIG Share-Out
Episode Description: Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our message in the market looks like.
Speakers: Jessica Aries, Jessica Aries, Digital Marketing Strategist & Consultant, By Aries Sue Serna, Founder & CEO, Serna Social Vik Gupta, Marketing Technology SIG Co-Chair (moderator) Helena Lawrence, Marketing Technology SIG Co-Chair (moderator)
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Looking for more insights? Check out the webinar "Digital Transformation Webinar Series: Part I: Message in the Market" here: https://bit.ly/39WN0pF.
Episode 73
Series: LMA Leaders
Episode Description: In the latest LMA Podcast, Fasken’s Brenda Plowman, 2021 LMA president-elect, speaks with Hillary Sale — a recognized expert in leadership and corporate governance, and chair of the Women’s Leadership Initiative at Harvard Law School. They discuss the importance of women in leadership and provide tools to help women strategically navigate their careers.
Speakers: Brenda Plowman, Chief Marketing Officer at Fasken Martineau DuMoulin LLP
Hillary Sale, Faculty Chair, Women’s Leadership Initiative and Women’s Leadership: Adapting and Advocating in a Remote Environment at Harvard Law School; Associate Dean for Strategy, Professor of Law and Professor of Management, Georgetown University
Series Description: The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.
LMA members receive 10% off Harvard Law School Executive Education, including the upcoming Women’s Leadership Program. Simply answer “LMA Member” when asked about how you heard about the program.
Episode 69
Series: LMA Regional Spotlight
Episode Description: Tune in to the first episode in a four-part series from the LMA Southeast Region giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Marsha Redmon, Esq. (Marsha Redmon Communications) shares tips to ensure your persona is professional, articulate and inspires confidence, both virtually and in the office.
Speaker: Marsha Redmon, Esq., Founder, Marsha Redmon Communications
Series Description: The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
Episode 70
Series: LMA Regional Spotlight
Episode Description: Join the LMA Southeast Region for the second episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Kathryn Whitaker (Burr & Forman LLP) discusses how to showcase your value outside of traditional job descriptions and responsibilities.
EDITOR'S NOTE: Kathryn Whitaker is now the chief marketing officer at Burr & Forman LLP. When this podcast was recorded Kathryn Whitaker was the director of recruitment & strategy consulting at Calibrate Legal.
Speaker: Kathryn Whitaker, Chief marketing officer, Burr & Forman LLP
Series Description: The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
Episode 71
Series: LMA Regional Spotlight
Episode Description: Join the LMA Southeast Region for the third episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Heather McCullough (Society 54) discusses how to deal with an increased workload and added responsibility, including how to prioritize and talk to management.
Speaker: Heather McCullough, Partner, Society 54
Series Description: The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
Episode 72
Series: LMA Regional Spotlight
Episode Description: Join the LMA Southeast Region for the fourth episode in a four-part series giving you the tools to help you demonstrate your value to your law firm, legal marketing peers and team members. In this episode, Erin Ryan (McGuireWoods) discusses the importance of leading teams through change.
Speaker: Erin Ryan, senior manager of business development, McGuireWoods
Series Description: The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
Episode 68
Series: Strategies LIVE!
Episode Description: Captive alternative legal service providers (ALSPs) are changing the way law firms do business. In the latest episode of Strategies LIVE!, Anne Reavis (Wilson Allen) sits down with Brad Blickstein and Beatrice Seravello (Baretz+Brunelle) to talk through what a captive ALSP does, along with what opportunities exist to learn from these new entities.
This episode of Strategies LIVE! is coincides with the subject matter featured in the January/February issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, American Bar Association (ABA), Mind Alliance and Introhive and the many partners featured in this issue’s special Partner Directory. These partners are ready to help you identify solutions that fit your firm’s needs.
Speakers: Anne Reavis, CRM consultant at Wilson Allen Brad Blickstein, Partner and co-head of NewLaw practice group, Baretz+Brunelle Beatrice Seravello, Partner and co-head of NewLaw practice group, Baretz+Brunelle
Relevant Links: Read the January/February 2021 issue of "Strategies" online at www.legalmarketing.org/strategies.
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the Strategies publication and elevates expert insights advancing legal marketing.
Episode 67
Series: LMA SIG Share-Out
Episode Description: Given the events that have unfolded throughout 2020, it seems like there is more news than ever. Because of this, many law firms are struggling to remain relevant and insert their firm into the news. In the latest episode of the LMA Podcast, join Kathy O’Brien (Rubenstein) and Kathryn Holmes Johnson (Sterne Kessler) as they discuss how you can break through and be part of the news cycle.
Speakers: Kathy O’Brien (Rubenstein) Kathryn Holmes Johnson (Sterne Kessler)
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode 66
Series: Strategies LIVE!
Episode Description: When married together, diversity, equity and inclusion (DEI) initiatives and business development efforts can create a powerful approach to greater inclusivity within a firm. In the latest episode of Strategies LIVE!, Jacob Eidinger (Wigdor LLP) sits down with Holly Barocio and Alycia Sutor (GrowthPlay) to talk through how to make this a reality, along with ways to tactically coach lawyers to remove some of the typical barriers to DEI that often exist.
This issue of Strategies LIVE! is coincides with the subject matter featured in the November/December issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Tenrec, MultiVision Digital, Jelly Digital Marketing, Clearview Social and the many partners featured in this issue’s special Partner Directory. These partners are ready to help you identify solutions that fit your firm’s needs.
Speakers: Jacob Eidinger, Marketing coordinator, Wigdor LLP and Strategies Editorial Board member Holly Barocio, Senior consultant, GrowthPlay Alycia Sutor, Managing director at GrowthPlay
Relevant Links: Read the November/December 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description: The LMA Strategies LIVE podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the Strategies publication and elevates expert insights advancing legal marketing.
Episode 65
Series: Sponsored Content This podcast episode is a paid advertisement from an LMA service provider.
Episode Description: In the latest episode of the LMA Podcast, Jelly Marketing teaches you everything you need to know on how to hold your vendors accountable. They'll give you the tools, language and support needed to fully optimize your relationships and ensure you’re maximizing the results.
Relevant Links: • SEO for Law Firms White Paper: https://jellymarketing.ca/wp-content/uploads/2019/11/JELLY_SEO-LAW_WEB_Nov25.pdf • Deck from Presentation: https://drive.google.com/file/d/1OAysWqGWUvIOW3vEJcWIr1TsFvrwNYXI/view?usp=sharing • Marketing Jam Show (US and UK) and Podcast: www.marketingjam.ca
Episode 64
Series: Strategies LIVE!
Episode Description: How can law firms build a framework that supports diversity, equity and inclusion (DEI) in a lasting and meaningful way? In the latest episode of Strategies LIVE!, issue co-editor Julie Holton discusses how to go beyond “random acts of DEI” with Dr. Laura Quiros, a trauma-informed DEI consultant at Coston Consulting and Gia Altreche, director of business development and marketing at Newmeyer Dillion and 2020 co-chair of the LMA D&I Committee. Learn how this action starts at a personal level, the keys to creating a culture of authenticity, ways to bring clients into the conversation and more in this engaging conversation that complements the advocacy-focused issue of "Strategies" magazine.
This issue of Strategies LIVE! is coincides with the subject matter featured in the September/October issue of "Strategies" magazine. A special thank you to this issue’s sponsors, Firmseek, Kidd Aitken and Vivid Graphics. These partners are ready to help you identify solutions that fit your firm’s needs.
Speakers: Julie Holton, Principal strategist of, mConnexions and Strategies Editorial Board member Dr. Laura Quiros, Trauma-informed DEI consultant at Coston Consulting Gia Altreche, Director of business development and marketing, Newmeyer Dillion and 2020 co-chair of the LMA DEI Committee.
Relevant Links: Read the September/October 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the Strategies publication and elevates expert insights advancing legal marketing.
Episode 63
Series: LMA SIG Share-Out
Episode Description: In today’s constantly shifting market, it’s more important than ever for firms to utilize technology to streamline and enhance profitability. In the latest episode of the LMA Podcast, Pamela Foster (Pamela Powered Inc., Co-Chair of Plaintiff Firm SIG) speaks with Andrew Nasrinpay (MeanPug) about how you can use Quant Law to help you make decisions and increase profitability at your firm.
Join Pamela Foster and Andrew Nasrinpay at their #LMA20 session, “Plaintiff Firms: Increase Profitability Using Quant Law Theory.”
Speakers: Pamela Foster, Principal, Pamela Powered Inc. Andrew Nasrinpay, Partner, MeanPug.
Relevant Links: Interested in joining the Plaintiff Firm SIG? Join here: https://www.legalmarketing.org/page/plaintiff-sig
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode 62
Series: Strategies LIVE!
Episode Description: Looking for career inspiration? Tune in to the latest episode of Strategies LIVE! as Aileen Hinsch, manager of business development and practice group management at Crowell & Moring, and Jenn Smuts, chief marketing officer at Connolly Gallagher, swap stories about identifying unlikely mentors, moments they leapt into “scary” but gratifying new roles, extracurricular activities that made them better legal marketers and so much more.
This issue of Strategies LIVE! is coincides with the subject matter featured in the July/August issue of Strategies magazine. A special thank you to this issue’s sponsors, Firmseek, Tenrec and Vivid Graphics. These partners are ready to help you identify solutions that fit your firm’s needs.
Speakers: Aileen Hinsch, Manager of business development and practice group management, Crowell & Moring Jenn Smuts, Chief marketing officer, Connolly Gallagher
Relevant Links: Read the July/August 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.
Episode 61 Series: LMA SIG Share-Out
Episode Description: During these times of uncertainty, PR professionals must strive to better support journalists more than ever. In the latest episode of the LMA Podcast, Bethany Chieffallo (GKG Law, P.C.) speaks with Michael Neibauer (Washington Business Journal) about the current media environment, actionable advice for PR professionals and more.
Speakers: Bethany Chieffallo (GKG Law, P.C.) Michael Neibauer (Washington Business Journal)
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode 60
Series: Strategies LIVE!
Episode Description: In this episode of Strategies LIVE!, Heather McCullough, co-founder of Society 54, and Bill Crooks, partner at Priority Search International, discuss how the current environment is rapidly changing the way law firms think about serving their clients and employees. Tune in as they talk through ways they are seeing firms adjust to flexible work schedules, appeal to new markets, provide unorthodox services for internal and external audiences and more.
Speakers: Heather McCullough, Co-founder, Society 45 Bill Crooks, Partner, Priority Search International
Relevant Links: Read the May/June 2020 issue of "Strategies" magazine online here: www.legalmarketing.org/strategies
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.
Episode 59
Series: Well-Being in Legal
Episode Description: In this episode, LMA President Jill Huse (Society 54) speaks with LMA Well-Being Committee co-chairs Renee Branson (RB Consulting) and Ryan King (Ogletree Deakins) about the importance of well-being and mental health in legal marketing. May is Mental Health Awareness month and now, more than ever, it is essential to put mental health first amidst the COVID-19 pandemic. Huse, Branson and King discuss the brand new Well-Being Committee and Resource Center, and give practical solutions that anyone can apply to their daily life.
Speakers: Jill Huse, Partner at Society 54 and 2020 LMA President Renee Branson, Founder/principal, RB Consulting and 2020 LMA Well-Being Committee co-chair Ryan King, Director of communications, Ogletree Deakins and 2020 LMA Well-Being Committee co-chair
Relevant Links: National Suicide Prevention Lifeline: 1-800-273-8255 Crisis Text Line: Text HOME to 741741 SAMHSA Treatment Referral Helpline: 1-877-726-4727 LMA Well-Being Resource Center: www.legalmarketing.org/page/well-being
Series Description: LMA’s Well-Being in Legal podcast series is focused on shining a light on ways legal marketing professionals can be healthy, resilient and whole. Episodes focus on everything from mental health to physical health, mindfulness, healthy work habits and much more.
Episode 58
Series: Strategies LIVE!
Episode Description: In this episode, Alex MacDonald (McCarter & English) speaks with Stuart Dodds (Positive Pricing) about the importance of being confident in pricing and the approaches you should consider in the wake of COVID-19’s economic impact. MacDonald and Dodds discuss themes in Dodds’ recent Strategies article, the importance of bringing the firm into pricing conversations and how to approach pricing in the near-term economic environment.
Speakers: Alex MacDonald, Chief client value and practice management officer, McCarter & English Stuart Dodds, Principal, Positive Pricing
Relevant Links: Read the full March/April 2020 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.
Episode 57
Series: DEI in Legal
Episode Description: In this episode, Bethany (Early) Chieffallo (GKG Law, P.C.) speaks with Stephanie Marella Gryder (Moore & Van Allen PLLC) and Nichole Bartlett (Dechert LLP) about the external and internal communications involving diversity. Gryder and Bartlett share their regional, national and international insights into the strategies, vehicles and challenges of diversity communications.
Speakers: Bethany (Early) Chieffallo, Marketing Director, GKG Law, P.C. Stephanie Marella Gryder, Senior Manager of Diversity and Community Initiatives, Moore & Van Allen PLLC Nichole Bartlett, Manager, Diversity and Inclusion, Dechert LLP
Series Description: LMA’s DEI in Legal podcast series is extension of our commitment to equip members with DEI-related tools, training and programming. Episodes in this series focus on topics such as how to build and drive DEI initiatives and policies, being inclusive leaders, the intersection of DEI and business development, and other timely DEI-related topics impacting the legal industry and legal marketers alike.
Episode 56
Series: LMA SIG Share-Out
Episode Description: In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more.
Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event.
Speaker: Suzanne Donnels (Jenner & Block LLP) Jeff Antaya (Plante & Moran) Frank Troppe (Miller Heiman Group) Ellen M. Gregg (Womble Bond Dickinson (US) LLP)
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode 55
Series: Strategies LIVE!
Episode Description: The January/February issue of "Strategies" magazine is all about 2020 vision, focusing on the trends and technology driving us forward. Included in this issue is a career-focused checklist by LMA member Anne Flanegan with resolutions to make this year your best yet.
In this episode of Strategies LIVE!, Anne sits down with Krista Kellogg, principal at Center Content, who specializes in professional services marketing with a focus on mindfulness and empathy. Before founding Center Content, Krista served in director roles at several Am Law 100 and regional law firms. Tune for actionable strategies to benefit your career and your personal life, from finding ways to be more innovative in your firm, to carving out more time for self-care.
Speakers: Anne Flanegan, Senior business development and proposal manager, Carlton Fields Krista Kellogg, Principal, Center Content
Relevant Links: Read the full Jan/Feb 2020 issue of "Strategies" magazine online here: https://www.legalmarketing.org/strategies
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.
Episode 54 Series: LMA SIG Share-Out
Episode Description: In this episode, John Buchanan (Sheppard Mullin) speaks with Greentarget’s John Corey, Infinite Global’s Jamie Diaferia and Hellerman Communications’ John Hellerman about some of the key changes to prepare for in legal PR as 2020 approaches. Corey, Diaferia and Hellerman share their expect perspectives on content strategy and data leveraging, and provide best practices and key ideas to consider in the next year.
Speakers: John Buchanan (Sheppard Mullin) John Corey(Greentarget) Jamie Diaferia(Infinite Global) John Hellerman (Hellerman Communications)
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode 53
Series: Strategies LIVE!
Episode Description: The November/December issue of "Strategies" magazine is all about new opportunities to explore in the coming year, with a focus on client experience. One way of ensuring client success is by starting from within. Tune in as Maggie MacDonald, communications coordinator at Saul Ewing Arnstein & Lehr, and CMO Kelly Enache dive into the critical importance of collaborating across departments.
Kelly shares examples of how her firm has refined the relationship between marketing, finance and IT, to enhance processes and find efficiencies. Plus, get her take on mistakes to avoid, thoughts on how emerging technology plays a role in the conversation, and actionable advice for fostering a collaborative environment in your own firm.
Speakers: Maggie MacDonald, Communications coordinator, Saul Ewing Arnstein & Lehr Kelly Enache, Chief marketing officer, Saul Ewing Arnstein & Lehr LLP
Relevant Links: Read the November/December 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.
Episode 52
Series: Strategies LIVE!
Episode Description: The September/October issue of "Strategies" magazine is all about ways to boost firm engagement. In this episode of Strategies LIVE! Listen as founder and CEO of Amity Advisory Pamela Cone and Nicky McHugh of Reputation Institute discuss the current state of corporate social responsibility. Clients are asking tough, specific questions and law firms must be ready to answer. Discover what other companies like Lego and Kellogg are doing in the space and how law firms can shift their mindset to meet these new imperatives.
Speakers: Pamela Cone, Founder and chief executive officer, Amity Advisory Nicky McHugh, Senior vice president, Reputation Institute
Relevant Links: Read the September/October 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.
Episode 51 Series: LMA SIG Share-Out
Episode Description: John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode (https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1) to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more.
Speakers: John Buchanan (Sheppard Mullin) Susan Kostal (STET)
Related Links: https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode 50
Series: LMA Leaders
Episode Description: Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support it? In the latest episode of the LMA Podcast, Miller Nash Graham & Dunn’s Cynthia Voth, 2019 LMA President, speaks with Dr. Heidi Gardner. Dr. Gardner is a Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive courses. Dr. Gardner dives deep into answering these questions with relevant examples, background and insight. Her perspective provides context on how smart collaboration can generate value and establish trust inside and outside your organization.
Speakers: Cynthia Voth, 2019 LMA President and chief client officer at Miller Nash Graham & Dunn Dr. Heidi Gardner, Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive courses
Series Description: The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.
Episode 49 LMA Regional Spotlight
What can in-house legal marketers do to influence pricing models? What does the future of professional services pricing look like? In the latest episode of the LMA Podcast, Danielle Smith (Burr & Forman) speaks with Simon Kucher & Partners’ Eddie Hartman. Hartman’s blend of tech and legal backgrounds shines through as he answers these questions and explains his firsthand experiences in quantifying value in a way that leaves clients and your firm happy.
The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.
Episode 48
Series: Strategies LIVE!
Episode Description: The July/August issue of "Strategies" magazine is all about using communication and PR tactics to differentiate your firm. But how can legal marketers turn those strategies inward to help support their department? In this episode of Strategies LIVE! Hear from Iris Jones (McNees Wallace & Nurick) and Andrew Scott (Seward & Kissel LLP) on ways they help show the value of their department, as well as strategies for recovering from “bad press” within your firm.
Speakers: Iris Jones, McNees Wallace & Nurick Andrew Scott, Seward & Kissel LLP
Relevant Links: Read the July/August 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.
Episode 47 Series: LMA SIG Share-Out
Episode Description: What is your firm’s content strategy? How is that strategy providing the best outcomes in business development? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal. Kostal helps explain what exactly a content strategy is, why it is important, how to best implement it and more.
Speakers: John Buchanan (Sheppard Mullin) Susan Kostal (STET)
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode 46 Series: LMA SIG Share-Out
Episode Description: How do you get your content noticed? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin), gains insight from Greentarget’s Brandon Copple and John Matthew “JM” Upton. Copple and Upton discuss the various ways to leverage storytelling in a B2B setting to help firms better connect with clients.
Speakers: John Buchanan (Sheppard Mullin) Brandon Copple (Greentarget) John Matthew “JM” Upton (Greentarget)
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
Episode 45
Series: Strategies LIVE!
Episode Description: How can legal marketers collaborate with clients and colleagues to not only improve delivery of legal service, but deepen client relationships, as well?
This episode of Strategies LIVE! is coincides with the subject matter featured in the May/June issue of "Strategies" magazine. In this episode, Peter Hitson, director of legal project management and practice management at Carlton Fields, helps us look at these topics through the lens of legal project management. In a conversation with host Anne Flanegan, senior business development and proposal manager at Carlton Fields, he shares real life examples to illustrate best practices.
Speakers: Peter Hitson, Director of legal project management and practice management, Carlton Fields Anne Flanegan, Senior business development and proposal manager, Carlton Fields
Relevant Links: Read the May/June 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.
Episode 44
Series: P3cast
Episode Description: P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network. Listen as Madison Toft (Perkins Coie LLP) chat with Rebecca Benavides (Microsoft)about mindfulness in the legal industry.
Speakers: Madison Toft, Strategic pricing manager, Perkins Coie LLP Rebecca Benavides, Director of legal business, Microsoft
Series Description: LMA's P3cast series is a collection of podcast episodes related to pricing, project management, process improvement and practice innovation in law firms, in support of the LMA P3 Conference and Client Value Shared Interest Group (SIG).
Episode 43
Series: P3cast
Episode Description: Tune in as Natasha Edlow (director of pricing analytics and project management, Covington & Burling) chats with pre-conference presenter Catherine Alman MacDonagh, ESQ. (chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO) about process improvement and project management. The discussion specifically focuses on how process improvement and project management are linked to the P+ Ecosystem.
Speakers: Natasha Edlow, Director of pricing analytics and project management, Covington & Burling Catherine Alman MacDonagh, ESQ., Chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO
Series Description: LMA's P3cast series is a collection of podcast episodes related to pricing, project management, process improvement and practice innovation in law firms, in support of the LMA P3 Conference and Client Value Shared Interest Group (SIG).
Episode 42
Series: Strategies LIVE!
Episode Description: Book smarts can get you only so far, and undervaluing emotional intelligence (EI) could be your biggest blockade to professional success. The March/April 2019 issue of LMA's "Strategies" magazine dives into effective leadership, and includes an article authored by Talia Raoufpur, business development and marketing assistant at Allen Matkins Leck Gamble Mallory and Natsis LLP, on the importance of EI for managing yourself and others. In this episode of the Strategies LIVE! podcast series, Talia speaks with Rich Bracken, director of coaching at Society 54 and professor of leadership at the University of Kansas, to expand on the relationship between EI and effective leadership.
Speakers: Talia Raoufpur, Business development and marketing assistant, Allen Matkins Leck Gamble Mallory and Natsis LLP Rich Bracken, Director of coaching, Society 54 and professor of leadership at the University of Kansas
Relevant Links: Read the March/April 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.
Episode 41 Series: LMA Leaders
Episode Description: Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, join LMA President Cynthia Voth and Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWalls) for an enlightening conversation on innovation, collaboration and transformation within the legal marketing field. Tune in as Michele shares advice on best practices for collaboration between legal marketers and lawyers, and how better internal communication within a law firm can help grow its business.
Speakers: Cynthia Voth (LMA President and chief client officer at Miller Nash Graham & Dunn LLP) Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWall)
Series Description: The LMA Leaders series provides a platform for the LMA Board of Directors and other leaders throughout the LMA community to have important conversations and share updates with the legal marketing community.
Episode 40
Series: Strategies LIVE!
Episode Description: Every industry is in the midst of disruption, and law firms are no different. Law firms have gotten bigger, increased in number and become more multigenerational than ever. And that has major implications for law firm leadership and marketers.
This episode of Strategies LIVE! is coincides with the subject matter featured in the January/February issue of "Strategies" magazine. This episode explores ways to push the boundaries of innovation to drive law firm success in a time of change. This conversation covers topics related to digital transformation, client centricity and web development in 2019 and beyond. Listen as Lora Wegman, marketing director at Greensfelder, Hemker & Gale, P.C., interviews Erika Ritzer, a senior partner at Finn Partners, and Shaun Quigley, a consultant for brands, marketers and agencies, regarding ways to innovate in this new legal landscape.
Speakers: Lora Wegman, Marketing director, Greensfelder, Hemker & Gale, P.C. Erika Ritzer, Senior partner, Finn Partners Shaun Quigley, Consultant for brands, marketers and agencies
Relevant Links: Read the January/February 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies.
Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.
Episode 39 Series: LMA SIG Share-Out
Episode Description: Tune in as PR pros John Buchanan (Sheppard Mullin Richter & Hampton LLP), John Corey (Greentarget), Jamie Diaferia (Infinite Global) and Ken Gary (Baretz+Brunelle) share their predictions for legal PR in 2019. They discuss:
• How law firms should harness social media in their communications strategies next year • How to get more engagement on your content • How firms should approach their crisis communications in 2019 • And more!
Speakers: John Buchanan (Sheppard Mullin Richter & Hampton LLP) John Corey (Greentarget) Jamie Diaferia (Infinite Global) Ken Gary (Baretz+Brunelle)
Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.
There are countless reasons to advance diversity and inclusion (D&I) efforts at your firm, but have you considered “health and wellness” one of them? The latest episode in the StrategiesLIVE podcast series explores the idea that D&I advancement allows everyone within a firm to feel comfortable being their authentic selves. This, in turn, leads to happier team members and more cohesive teams. Listen as Emily Griesing, Marketing Manager at Griesing Law LLC, interviews Tahisha Fugate, Business Development Manager (Global) at Paul Hastings, about this critical benefit of D&I.
With an uptick in competition in the legal market, it’s time to find new ways to engage with prospects and clients — and that means focusing on the big “s” word: sales. This episode of the Strategies LIVE podcast series builds on the Sept/Oct issue of Strategies magazine by diving into law firm sales. Listen as Jennifer O’Leary Cathell, director of marketing and business development at Partridge Snow & Hahn, and Mo Bunnell, founder and CEO of Bunnell Idea Group, discuss how Mo’s tried-and-true business development techniques can help you make a measurable impact in your firm.
More from the magazine: https://www.legalmarketing.org/strategies
Other resources: https://mobunnell.lpages.co/createdemandcourse/ https://mobunnell.com/book/
As technology advances at the speed of light, law firms and alternative legal service providers scramble to keep pace. The July/August issue of Strategies magazine is all about moving the needle toward tech, and this episode of the Strategies LIVE series brings together two contributors from the issue to continue the discussion. Adam Stock (chief information officer, Allen Matkins) and Jennifer Klyse (principal, Klyse Advisory Group LLC) share their thoughts on how to define tech implementation KPIs, the next big thing in legal marketing tech, and the tech tool that has had the greatest effect on the way they do their jobs.
More from the magazine: https://www.legalmarketing.org/strategies
How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Borgal Shunk, Leonard Fuld, and Mark Greene, Ph.D. discuss the basics of competitive intelligence and how to implement it at your firm to stand apart.
https://www.legalmarketing.org/lma-cic
In the latest installment of the podcast, Ryan King (Director of Communications, Ogletree Deakins) and Elizabeth Petit (Managing Editor and Director of Research & Development, Best Lawyers) discuss strategies for getting your lawyers and law firms recognized in Best Lawyers. During the conversation, they dole out advice for working with Best Lawyers, best practices for publicizing your Best Lawyers awards, and much more.
Tune in as Purvi Sanghvi (Paul Hastings LLP) and Keith Maziarek (Katten Muchin Rosenman LLP)lead a number of panelists through their highlights from this year's P3 – The Practice Innovation Conference. The panelists share their key takeaways from the top-attended sessions, highlights of what was done differently this year, and much more.
Missed P3 this year? Visit https://www.legalmarketing.org/P3 to purchase the P3 Conference recordings bundle.
How do you become the legal marketer that every firm wants? The answer is through professional development, which is the focus of LMA's May/June 2018 issue of Strategies magazine. On this episode, May/June editor Amber Bollman (business development manager, Barnes & Thornburg, LLP) talks to Kate Harry Shipham (principal, KHS People), a search firm placing business development and marketing professionals at professional services companies. In their conversation, they cover everything from what firms want from their BD employees today to the current trends and challenges with professional development.
More from the magazine: https://www.legalmarketing.org/strategies
Podcasts are a great way for your law firm to showcase its thought leadership, grow its brand equity, and even bring in new business. Listen in as John Buchanan (Sheppard Mullin Richter & Hampton LLP), Heather McMichael (Shook, Hardy & Bacon) and Richard Bracken (Stinson Leonard Street LLP) share tips on launching, producing and promoting your firm's own podcast.
For our latest P3cast, the Client Value SIG has brought together two industry leaders to talk about standards setting via the SALI Alliance. Tune in below to hear Adam L. Stock (Chief Information Officer, Allen Matkins) and Justin R. Ergler (Director of Alternative Fee Intelligence and Analytics, GlaxoSmithKline) talk about LMA and ALA's involvement and the recent opening of membership for the SALI Alliance. Learn more at SALI.org.
LINKS https://www.legalmarketing.org/P3-Conference https://www.sali.org/
As litigation finance rapidly comes of age, learn how as a legal marketer you can spearhead initiatives focused on something that clients often value more than most other aspects of their legal representation: the dollars and cents cost of service.
In this edition of the Strategies LIVE series, Emily Woloschuk, co-issue editor of the March/April issue of Strategies magazine, catches up with Gretchen Lyn Koehler to expand on her topic from that issue, "Commercial Litigation Finance: The Disruptive Force Driving New Demand for Client Value."
More from the magazine: https://www.legalmarketing.org/strategies
An all-new P3cast is here! Tune in as 2018 P3 — The Practice Innovation Conference Co-chair Kristina Lamright, ESQ. (director of pricing and legal project management, Perkins Coie) chats with pre-conference presenters Mike Wong (vice president of business development, Neota Logic) and Ryan McClead (vice president of engagement and strategy, Neota Logic) about technology and tools for firms. The discussion specifically focuses on automation, which is the topic of the May 14 pre-conference session.
LINKS https://www.legalmarketing.org/P3 https://www.legalmarketing.org/p3-pre-conference-sessions https://www.neotalogic.com/
Join host Ryan King (Ogletree Deakins) and panelist Cheryl Bame (Bame Public Relations) as they discuss all things law firm PR and communications, including:
• Educating your partners on the value of PR • How PR fits into the overall marketing communications mix • The fundamentals of crisis communications • The skills PR pros need to compete in today’s market
P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network and Women's History Month. Listen as Purvi Sanghvi (director of strategic pricing, Paul Hastings) and Kristina Lambright, ESQ. (director of pricing and legal project management, Perkins Coie) chat with Lisa Konie (senior director of legal operations, Adobe Systems; Corporate Legal Operations Consortium (CLOC) board member) and Amanda Brady (managing partner; global practice leader, law firm management, Major, Lindsey & Africa) [0:23-58:08], then stick around for a bonus interview with Sanghvi and Sherrese Smith (partner in telecommunications, media, technology, privacy and cyber security, and Internet of Things, Paul Hastings) [58:14-1:12:43]. The women share their career paths, stories of mentors gone right, and work-life balance tips.
In this episode of the Strategies LIVE series, Nathan A. Darling (chief business development and marketing officer, Beveridge & Diamond, P.C.) sits down with Scott Westfahl (faculty director, Harvard Law School (HLS) Executive Education) to dig into the topic of innovative firm culture in greater detail. Press play for a riveting discussion that explores unique ways for legal marketing leaders to add tremendous value and to help foster cultures of innovation at their firms.
More from the magazine: https://www.legalmarketing.org/strategies
P3 — The Practice Innovation Conference brings you an all-new installment of P3cast featuring a very special conversation between Seyfarth Shaw's Kim Craig and Joshua "Josh" Kubicki. The two have worked together for years and were the stars of P3's amazing 2017 keynote, "The 'Intrapreneur' Dilemma: Tools Beyond the 3 Ps." Tune in to hear the two go beyond "intrapreneur" and share valuable insights on the business of law.
Amber Bollman, business development manager at Barnes & Thornburg, and Yolanda Cartusciello, partner at PP&C Consulting (formerly Bernero & Press), discuss client journey mapping and how that process can be used internally within law firms to improve the marketing function and make business development initiatives more effective.
More from the magazine: https://www.legalmarketing.org/strategies
LMA President Jill Weber is joined by Connie Brenton (Sr. Director of Operations, Legal Department, NetApp, Inc.; and, President and CEO, Corporate Legal Operations Consortium) to discuss the value of data and what data law firm marketers should focus on at their firms.
https://www.legalmarketing.org https://cloc.org/
Wondering what you can do to make sure your project is noticed internationally through the 2018 Your Honor Awards? In this episode, program co-chairs Heather McCullough (Partner, Society 54) and Robert Algeri (Partner, Great Jakes Marketing Company) moderate a discussion with past award winners about project successes, the submissions process and how to capitalize on post-win recognition.
Panelists include: Andrea Maciejewski (Director of Client Development, Levenfeld Pearlstein, LLC), Courtney Marti (Marketing Communications Manager, Schwabe, Williamson & Wyatt PC), Daria Fine (Schwabe, Williamson & Wyatt PC) and Ryan King (Director of Communications, Ogletree, Deakins, Nash, Smoak & Stewart, P.C.).
https://www.legalmarketing.org/your_honor_awards
Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School; Distinguished Fellow in the Center on the Legal Profession; Faculty Program Chair, Executive Education Accelerated Leadership Program for Law Firm Partners) discuss ways you can help your firms succeed with industry-focused collaboration. They touch on how to define the elements of an effective industry sector strategy; how successful law firms implement this strategy; advice for getting commitment from your firm leaders; and much more!
In the latest installment of the StrategiesLIVE Podcast, we tackle the timely topic of budgeting—helping you navigate this important initiative for your firm.
Whether you have your budgeting process nailed down or are proposing one to your firm for the first time, it helps to always be aware of the latest in best practices. Jonathan Fitzgarrald, Managing Partner at Equinox Strategy Partners and Robin Gerard, the CMO at Stradling, trade stories on their experiences, providing tips and practical takeaways that can be applied to firms of all sizes.
More from the magazine: https://www.legalmarketing.org/strategies
P3 — The Practice Innovation Conference and the LMA Client Value Shared Interest Group (SIG) are back with a brand-new edition of the P3cast series. The Call for Ideas for the 2018 conference closes on Oct. 16, 2017 so get your ideas in!
In this episode, 2018 P3 Conference Co-chair Christopher Ende (Law firm pricing and panel management leader, GE Corporate) is joined by Melissa C. Prince, Esq. (director of pricing and legal project management, Ballard Spahr LLP) and David Cambria (director of global operations - law, compliance and government relations, Archer Daniels Midland) to talk about the conference's newest educational track: Professional Development. The panel covers everything from networking to people management. Thanks for listening!
To learn more about the 2018 P3 Conference, May 14-16, visit LMA's website: bit.ly/2fJ2gM2.
In today's climate, crisis communication is becoming more important than ever. What should legal marketing professionals do when stuck in crisis mode? Listen in as Ryan King (LMA PR Shared Interest Group (SIG) Co-chair), Douglas Gold (CFO and CMO, Mitchell Silberberg & Knupp LLP), Cari Brunelle (Founding Partner, Baretz+Brunelle) and Elizabeth Lampert (President, Elizabeth Lampert PR) place themselves at the center of a crisis and share their best tips and tricks.
Host Erin West (media relations and communications manager, Dechert LLP) sits down with John Buchanan (Reed Smith) and Cheryl Bame (Bame Public Relations) to discuss "The Art of the Tale: Leveraging Storytelling in Law Firm Public Relations."
More from the magazine: https://www.legalmarketing.org/strategies
Proposals are a critical component to business development, but they are getting increasingly complicated. Listen in as Tracey Serber (Hogan Lovells), Alina Mendoza (Hogan Lovells), Josette Grippo (Akin Gump Strauss Hauer & Feld) and Vanessa Petrea (Akin Gump Strauss Hauer & Feld) share their lessons learned and best practices around pricing, proposals and getting partners on board with both.
The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss how competitive intelligence is critical to helping law firms adapt and keep pace with the market.
https://www.legalmarketing.org/lma-cic
Episode 13 BoK
This edition of the Body of Knowledge podcast series covers the Technology Management domain. Tune in as Julie Kaplan (Regional Business Development Marketing and Communications Director, Greenberg Traurig), Adam Stock (Chief Marketing and Client Services Officer, Allen Matkins) and Richard Marsolais (Director of Marketing, Jaffe Raitt Heuer & Weiss) deliver sage advice on the new ways marketers communicate with their audience.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.
We're back with another installment of P3cast! Right on the heels of the fifth annual conference next week, listen in as Sheri Palomaki (Director of Operations – Business Immigration Group, Seyfarth Shaw LLP) moderates a discussion on data and metrics. The episode also features Nicole Beck (Senior Manager of Strategic Pricing and Client Strategy, Buchanan, Ingersoll & Rooney PC), Christina Zust (Director of Client Technology, Bryan Cave) and Clark Davis (COO, Eversheds Sutherland (US) LLP).
Episode 11 BoK
This edition of the Body of Knowledge podcast series covers the Marketing Management and Leadership domain. Guided by Trish Lilley (Fox Rothschild) with panelists Jill Clark (Bricker & Eckler) and Jim Durham (GrowthPlay), you will dive deep into this people-focused domain, gaining insight that will help you bring even more value to your firm.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.
AFAs: Are they really an alternative anymore?
The latest P3cast breaks down alternative fee arrangements, or AFAs, and gets to the heart of its future in the law firm pricing game. Join Christopher Ende (law firm pricing and panel management leader, legal operations department, General Electric) as he chats with fellow AFA experts — and past P3 presenters! — Brad Antici (director of strategic pricing and analysis, Butler Snow LLP) and Jim Foley (director of pricing and budgeting, Hunton & Williams LLP).
In this episode of the LMA Podcast our P3cast series continues with Keith Maziarek (senior director of client value, Perkins Coie LLP) as he sits down with client engagement experts on both the law firm and client sides. Featured experts include Esther Bowers (director of client service initiatives, Barnes & Thornburg LLP), Ken Callander (managing principal, Value Strategies LLC), Mike Duffy (director of client services, King & Spalding), Lisa Konie (senior director of legal operations, Adobe Systems; Corporate Legal Operations Consortium (CLOC) board member) and Tom Orrison (director of legal procurement, Microsoft Corporation). Listen as they discuss the basics of client engagement and some of the best ways that both sides can work together.
Originally recorded as part of a Facebook Live series on March 28 at the 2017 LMA Annual Conference, listen in as several attendees talk legal marketing technology and share insights from the conference.
Participants: Ian Turvill, Chief Marketing Officer, Freeborn & Peters LLP Rachel Shields Williams, Business Development Manager, Sidley Austin LLP Adrian Dayton, Founder, Clear View Social Adrian Lurssen, Co-founder, JD Supra Guy Alvarez, Found and Chief Engagement Officer, Good2bSocial
Watch the entire Facebook Live series of videos: Facebook - https://www.facebook.com/pg/LegalMarketingAssociation/videos/ YouTube - https://www.youtube.com/playlist?list=PL7SwhZ-S7_z_gGDJw5507nYe58ZlY1a-A
Episode 7 BoK
Welcome to the latest installment of the Body of Knowledge (BoK) podcast series. In this episode, our panelists discuss the client services domain. Join Jennifer Ahner (director of major accounts and proposals, Ogletree Deakins), Silvia Coulter (principal, LawVision Group) and Nathaniel Slavin (partner, Wicker Park Group) for a thought-provoking conversation on the state of client service initiatives today, and where they see things going in the next year.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.
"Godfather" of P3 Toby Brown (chief practice management officer, Perkins Coie LLP), Chip Cherry (consultant, The Pennsy Group LTD Consulting Services) and Pratik Patel (vice president of legal business solutions, Elevate Services, Inc.) discuss the value of Outside Counsel Guidelines, or OCGs, and share success stories and challenges, using examples of real-life implementation.
Episode 5 BoK
This edition of the Body of Knowledge podcast series covers the Communications domain. Guided by Wendy Bernero (Bernero & Press LLC) with panelists Jennifer Ahner (Ogletree Deakins) and Amber Bollman (Barnes & Thornburg) you will dive deep into this ever-critical domain, highlighting tips that go beyond the typical communications topics.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.
Episode 4 BoK
"Being a lawyer is a profession, but running a law firm is a business.” Geoffrey Frost (Bondurant, Mixson & Elmore LLP), moderator of this third installment in the Body of Knowledge podcast series, kicks off the episode with a thought-provoking quote on the Business of Law. Listen along as Frost is joined by LMA Education Advisory Counsel members and legal marketing experts Ian Turvill (Freeborn & Peters LLP) and Marcie Shunk (The Tilt Institute)to discuss this critical domain, touching on such topics as alternative ways of attracting capital, the recent shift in the spectrum of legal services, and why it’s critical to invest time into thinking differently and finding new approaches to running a law firm.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.
Episode 3 BoK
Welcome to episode two in the Body of Knowledge (BoK) series! With an introduction from host Ian Turvill, listen as members of the LMA Education Advisory Council discuss the BoK's Business Development domain. Experts include Amber Bollman (Barnes & Thornburg), Geoffrey Frost (Bondurant, Mixson & Elmore, LLP) and Sally Schmidt (Schmidt Marketing, Inc.). The Business Development domain focuses around the core skill of "business development" and how it drives new business and increased revenue for law firms — both directly and indirectly — through client and prospect outreach, attorney coaching and mentoring, and market intelligence.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.
Episode 2 BoK
Listen in as podcast host Ian Turvill (CMO, Freeborn & Peters LLP), moderator Holly Amatangelo (education director, LMA) and Tricia Lilley (CMO, Fox Rothschild LLP) share an overview of LMA's Body of Knowledge (BoK). This episode serves as part one in a series that will go over the BoK and its six domains. To learn more about the BoK, visit LMA's website: http://bit.ly/2fJ1C1K.
The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.
As we look to the fifth anniversary of P3 - The Practice Innovation Conference, podcast host and LMA member Ian Turvill intros a discussion with 2017 P3 Conference Co-chair Michael Byrd (director of financial operations - North America, Baker & McKenzie) and an amazing panel of accomplished legal business professionals — Purvi Sanghvi (director of strategic pricing, Paul Hastings), Sharon Quaintance (senior director, HBR Consulting) and Hushmand "Hush" Jonathan Cott (strategic pricing and legal project management, Covington) — on professional development in this ever-growing professional niche.
To learn more about and register for 2017's P3 Conference, May 16-17, visit LMA's website: http://bit.ly/2fJ2gM2.
Welcome to the LMA Podcast! Host and LMA member (and volunteer) Ian Turvill talks about what you can expect to hear from the LMA Podcast in its first season.