#CrackthecodeofecommerceinChina Series (In French)

Sandrine Zerbib, Founder and Managing Partner of Full Jet and Bruno Grangier, Partner of Leaf in Shanghai are presenting a series of webinars to crack the code of e-commerce in China.

Our main learnings of this first episode:

• Chinese e-commerce turnover is bigger than the aggregate turnover of USA, UK, France and Germany

• The online market is resisting well to Covid-19 crisis

• The main players are platforms such as Tmall and Jd.com

• Main information on how to become visible on these virtual malls

platforms are providing data

• Intellectual property and trademarks registration are compulsory to do online business in China

and many other learnings!

Discussion in French during a webinar on April 16, 2020.

In our next episode, we will present the different ecommerce business models in China.