030 - Julie chats with her business bestie and good friend Carmen Vermillion to talk about branding. Branding is such an important topic because good branding can help your subscription box, not only stand out from the rest, but also attract your ideal target audience.

After having her first child in 2012 Carmen started teaching herself the basics of both Adobe Photoshop® and Illustrator® fulfilling a desire for a creative outlet outside her corporate job & motherhood. After 4 years of building up her knowledge, portfolio & client base she was able to walk away from her job in Advertising and take her Web & Graphic Design Agency full time. Carmen has worked with some of the largest brand names in the business including Gerber Baby & Fox Networks Group & prides herself on being self-taught. Carmen believes design is an ever changing field and learning new skills and design trends is vital to her role. Carmen is a designer for female owned small businesses, wife & proud mother to 3 adorable kiddos, living in Greenville, SC.

Links:Sparkle Hustle Grow
Vermillion Creative Agency
Subscription Box Brand Questionnaire