THE CONTENT DOGFOOD CONUNDRUM
no data here, no facts, just pure unadulterated opinion - whats more, I can't even put my finger on EXACTLY whats wrong... but theres a marketing habit we have to break:
The Content Dogfood Conundrum is when the word "content" subsumes the meaning of every media tactic to the point of confusion. A hallmark of the conundrum is the indefinite article, "THE content." Afflicted conversations will rotate around the "the content" until all parties are unsure of which content is being referred to.