Made to Stick: Why Some Ideas Survive and Others Die

Connect with Dan Heath

Website: heathbrothers.com

**Connect with Vrain Waves

Twitter: @VrainWaves | Becky Twitter: @BeckyEPeters | Ben Twitter: @mrkalb

Links & Show Notes

  • Dan’s intro to Power of Moments (3:01)
  • UPC scanner Bush surprise (4:15)
  • Power of Moments in the classroom (5:58)
  • Sign up for Heath Brothers Email Newsletter
  • Ed examples from Power of Moments (06:49)
  • What are peak moments (07:24)
  • Community College showcase (08:10)
  • What’s it like to be a 7th grader (09:03)
  • The call for more peak moments in the classroom (10:48)
  • Research on deeper learning (11:25) - not just for fun; reinforce and motivate the learning (Learning Policy Institute, AIR, more from AIR)
  • Example of Peak moment: Hillsdale High, San Mateo CA (12:21)
  • Susan Bedford (English) / Greg Jouriles (History)
  • Trial of Human Nature (Video of Dan telling the story)
  • “Beware the soul-sucking force of reasonableness.” (16:43)
  • Peak moments are rarely reasonable
  • Build peaks, don’t fix potholes (20:14)
  • Magic Castle hotel in LA
  • (YouTube Video of this story)
  • Instinct in our lives that we can improve things by fixing the problems with them (23:04)
  • Cool quote about this: “The electric light did not come from the continuous improvement of candles.” - Oren Harari
  • In our schools, where do we prioritize efficiency over moments?
  • Elevation, Insight, Pride, and Connection
  • Flamboyan Foundation example at Stanton Elementary in DC; principal Carlie John Fisherow - Family engagement
  • Four questions during home visits:
  • Tell me about your child’s experiences in school, and about yours.
  • Tell me about your hopes and dreams for your child’s future.
  • What do you want your child to be someday?
  • What do I need to do to help your child learn more effectively?
  • A moment that triggered a change; relationships don’t progress in steady increments; some hours are more important than others
  • Curse of Knowledge (33:18)
  • Made to Stick is about communication; Power of Moments is about experience
  • HBR article from Heath brothers on Curse of Knowledge
  • Loudon academy of Science outside of DC - Functions example (37:02)
  • First chapter of both books we’ve discussed are free online at heathbrothers.com
  • Takeaways (41:33)
  • GREAT free resources at heathbrothers.com when you sign up for the newsletter