The Proper Marketing Podcast: Recent Episodes
James Hamer & Andy Watts
A fun insight into the world of marketing and content. Creating content that makes your brand stand out, grab attention, creates movement and gets recognised. Andy Watts & James Hamer from Leeds, UK had a chance meeting at The Cow & Calf on Ilkley Moor and after many years of vaguely knowing each other through competing at awards every now and then, had a chat and thought why not bring the two together. Brought to you by radio-host Lee Mousdale, we catch up with guests and industry experts, providing insights into creating marketing gold. The Proper Marketing Podcast is brought to you by CAST Agency.
University students have a lot to think about and accommodation isn't usually the priority, right? We talk all things marketing student accommodation to the next generation of graduates and what it takes to grab their attention and get them to book!
We caught up with Tom Fooks-Bale the Sales & Marketing Manager for Every Student who are based in Southampton about how they launched their new accommodation brand and how the last year has gone!
The Proper Marketing Podcast is brought to you in association with CAST, an agency that has been there, got the t-shirt and done it all.
A talented team of creatives, marketers, strategists, developers and consultants underpinned by over 25-years' experience in the marketing world.
Let us help you create moments your audience deserve.
Marketing #SocialMedia #Campaigns #Digital
In this episode, we bring the CAST Marketing & Events Team together for a glance back at 2021 and a look forward to an exciting year ahead.
We talk about projects in 2021, the return of events as part of the comms mix and also look ahead to a very exciting 2022.
The Proper Marketing Podcast is brought to you in association with CAST, an agency that has been there, got the t-shirt and done it all.
A talented team of creatives, marketers, strategists, developers and consultants underpinned by over 25-years' experience in the marketing world.
Let us help you create moments your audience deserve.
Marketing #SocialMedia #Campaigns #Digital
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Ross Allan and Michaela English talk about all things data and how powerful this can be in the world of property planning and property marketing. We learn about Hometrack and how powerful this is as a tool that helps businesses identify residential property risk, benchmark performance and save money too.
The Proper Marketing Podcast is brought to you in association with CAST, an agency that has been there, got the t-shirt and done it all.
A talented team of creatives, marketers, strategists, developers and consultants underpinned by over 25-years' experience in the marketing world.
Let us help you create moments your audience deserve.
We are joined in this first episode of a new series by Hellyn Fairbrother from Guinness Homes. It's been 2 years since exhibitions closed their doors to the public. The good news is they are re-opening again.
Hellyn talks about a recent London event that saw the Property trade and the public being welcomed back to the exhibition hall.
The Proper Marketing Podcast is brought to you in association with CAST, an agency that has been there, got the t-shirt and done it all.
A talented team of creatives, marketers, strategists, developers and consultants underpinned by over 25-years' experience in the marketing world.
Let us help you create moments your audience deserve.
Marketing #SocialMedia #Campaigns #Digital
In this episode, we are joined by Alison Laws a retail marketing expert from Leyburn, Richmondshire. We compare the difference between Property and Retail Marketing.
How important is a shop window? Should you think more carefully about what you include? The importance of targeting?
We also discuss how smaller retail businesses have survived and adapted in the last 18 months.
The Proper Marketing Podcast is brought to you in association with CAST, an agency that has been there, got the t-shirt and done it all.
A talented team of creatives, marketers, strategists, developers and consultants underpinned by over 25-years' experience in the marketing world.
Let us help you create moments your audience deserve.
Marketing #SocialMedia #Campaigns #Digital
In this episode, we are joined by Tom Strickland from Settle Utd football team. Working along with our very own James Hamer has improved the fortunes of a rural football team.
Using digital marketing and a fresh approach for Settle Utd, they have in one year turned around the local team and many aspects of its operations and marketing.
Andy Watts is involved in his local Cricket team but is further behind with their journey, so is keen to get the inside track from Tom and James.
The Proper Marketing Podcast is brought to you in association with CAST, an agency that has been there, got the t-shirt and done it all.
A talented team of creatives, marketers, strategists, developers and consultants underpinned by over 25-years' experience in the marketing world.
Let us help you create moments your audience deserve.
Marketing #SocialMedia #Campaigns #Digital
We're joined on The Proper Marketing podcast this week by Millie Birch a student at Sheffield University. She represents the new face of a digitally savvy generation.
This episode discusses the evolution of digital marketing brought about by the Covid Pandemic. How businesses have had to adapt to new working practices.
Is this a permanent digital transformation? Has traditional physical marketing had its day and will it ever return? What is the future of digital advertising?
The Proper Marketing Podcast is brought to you in association with CAST, an agency that has been there, got the t-shirt and done it all.
A talented team of creatives, marketers, strategists, developers and consultants underpinned by over 25-years' experience in the marketing world.
Let us help you create moments your audience deserve.
Marketing #SocialMedia #Campaigns #Digital
We start Season 2 of The Proper Marketing podcast with special guest Paul Jowett, an experienced Chef and Director of Herb N Harvest based in Skipton. Over what has been a tricky year, Paul has started and grown his business to provide three distinctive offerings.
Personal home fine dining, A sumptuous quality meal cooked in your own home for you and your guests. Healthy snack packs with numerous options delivered weekly and special fine dining evenings at a local venue. Paul has been very busy developing a great food experience for customers and is now seeing regular repeat business.
What was it like to start up a new venture during the Pandemic year? How did Herb N Harvest grow and what techniques were used?
The Proper Marketing Podcast is brought to you in association with CAST, an agency that has been there, got the t-shirt and done it all.
A talented team of creatives, marketers, strategists, developers and consultants underpinned by over 25-years' experience in the marketing world.
Let us help you create moments your audience deserve.
Marketing #SocialMedia #Campaigns #Digital
We're joined on The Proper Marketing podcast this week by Jill Rayner who is the owner of Fyne Associates and the renowned OX Magazine family. A leading title in Oxford & Oxfordshire, we chat about the power of print and regional marketing.
This is a real, honest and very funny insight into the 20 years of Fyne Associates, how working with independent publishing companies could really benefit your marketing activity and improve your ROI through extremely good value-for-money.
What do we mean by value-for-money? How can you achieve value-add with content and regional partnerships? Have a list and find out more.
The Proper Marketing Podcast is brought to you in association with CAST, an agency that has been there, got the t-shirt and done it all.
A talented team of creatives, marketers, strategists, developers and consultants underpinned by over 25-years' experience in the marketing world.
Let us help you create moments your audience deserve.
Marketing #SocialMedia #Campaigns #Digital
We're back with Andy Watts, James Hamer & Lee Moulsdale this week as we talk all things social media, content marketing and creating cut-through content in an extremely busy social media space for brands.
Has social media now become the number one marketing strategy in your marketing mix? Or do you think we still need to ensure we look holistically at the right channels to suite our audiences and business, campaign objectives?
The Proper Marketing Podcast is brought to you in association with CAST, an agency that has been there, got the t-shirt and done it all.
A talented team of creatives, marketeers, strategists, developers and consultants underpinned by over 25-years' experience.
Let us help you create moments your audience deserve.
Marketing #SocialMedia #Campaigns #Digital
Jumping on The Proper Marketing Podcast in our latest episode is former Director of Sales & Marketing at Clarion Housing Association Tim Seward.
Welcome to the 2nd of many podcasts from The Proper Marketing Podcast brought to you by Lee Moulsdale, James Hamer and Andy Watts.
This week Tim chats about his 19 years in Clarion and his pride in evolving this into the largest Housing Association within the UK.
The Proper Marketing Podcast is brought to you in association with CAST Can, an agency that has been there, got the t-shirt and done it all.
A talented team of creatives, marketeers, strategists, developers and consultants underpinned by over 25-years' experience.
Let us help you create moments your audience deserve.
Welcome to the first of many podcasts from The Proper Marketing Podcast brought to you by Lee Moulsdale, James Hamer and Andy Watts.
The aim? To bring insights from industry leaders, thought-provokers and people with something to say. We'll bring an eye into proper marketing where we create memorable moments your audience deserve.
The Proper Marketing Podcast is brought to you in association with CAST Can, an agency that has been there, got the t-shirt and done it all.
A talented team of creatives, marketeers, strategists, developers and consultants underpinned by over 25-years' experience.
Let us help you create moments your audience deserve.