Street Cred - Helping Brand Owners Quit Their 9-5: Recent Episodes
Elijah Delporte
A podcast laser focused on helping brand owners their their streetwear side hustle into a full-time job.
Marketing consultant, Elijah Delporte, has weekly discussions with streetwear professionals about how to build a platform, grow an audience, and increase profitability so you can quit your 9-5 and go Streetwear 365.
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Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
Follow Grit Citys: https://www.instagram.com/gritcitys_clothing/
Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365
Get the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Jamar: https://www.instagram.com/jamar.scarvelis/
Get the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 50+ motivated brand owners for free: https://www.skool.com/streetwear365
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Get the Streetwear Marketing Course & join a community of 45+ motivated brand owners for free: https://www.skool.com/streetwear365
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 100+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 100+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 90+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Marketing Course & join a community of 80+ motivated brand owners for free: https://www.skool.com/streetwear365
Email Elijah: lij@elijahdelporte.com
Get the Streetwear Masterclass training & join a community of 70+ motivated brand owners for free: https://www.skool.com/streetwear365
Get the Streetwear Masterclass training & join a community of 70+ motivated brand owners for free: https://www.skool.com/streetwear365
👉 Get the Streetwear Masterclass training & join a community of 70+ brand owners for free: https://www.skool.com/streetwear365
Get the Streetwear Masterclass training & join a community of 60+ motivated brand owners for free: Click here to join now -->
In this episode of Street Cred, Elijah speaks about:
- Why you should start a podcast for your fashion brand
- How to invite guests
- What to talk about
Get the Streetwear Masterclass training & join a community of other brand owners for free: Click here to join now -->
In this episode of Street Cred, Elijah speaks about:
- How to reinvest into your clothing brand
- Why should you reinvest at all?
- Why you shouldn't increase units next drop
- What to do with your extra cash to multiply it
Join the community of 50+ other streetwear entrepreneurs transforming their side hustle into a full time career and get the Streetwear365 Masterclass course for free: https://www.skool.com/streetwear365
You're invited to Streetwear365, a community of streetwear entrepreneurs that are turning their passion into a full time career. Click here to join now: skool.com/streetwear365
I speak with George Harte, the co-owner of Push Pull, about the steps they have taken in their streetwear brand to cultivate a community of loyal customers that show up on drop day.
Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job: https://www.elijahdelporte.com/daily
Ethan Dichoso, the co-founder of Fitdrop, comes onto the show to speak about his new app, FitDrop, and how it can be used by clothing brands to sell more garments.
Major Talking Points:
- Fitdrop: how the app works from the perspective of it's users
- The App For Fashion Brands: How does FitDrop support fashion brands and functions that can help you sell more garment
- The Future: What's to come for FitDrop and how are it's founders planning on creating leverage for clothing brands?
Download Fitdrop from your app store
Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Major Talking Points:
- Ideation Routine: How to create content consistently in a routine by writing and what to write about that is on-brand
- Creating, Not Brainstorming: The importance of starting to create as you brainstorm and not just sit there and think
- Idea Capture: How to capture ideas so you don't lose them.
- Creating Visual Content: How to turn your written content into visual forms
Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Major Talking Points:
- Before Clothing Drop 1: The importance of writing down where you want to be before you even start (or along the journey if you haven't already).
- Market Research: How to go about conducting market research of other clothing brands in your space
- Idea Generation And Capture: How to generate ideas then capture them effectively so you can use them for inspiration at a later date.
- Differentiating Yourself: How to differentiate your brand in a saturated fashion market.
- Foundational Expectations:
Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
On this episode of Street Cred, I speak with Leo Wannasit, the designer behind MOB Melbourne about why you shouldn't do pre-orders for your next clothing drop.
Uni vs YouTube: Is it still necessary to go to university to study fashion or design, or can one learn it all from YouTube?
The Soft Entry: How to test the market and go beyond your product when entering the world of fashion
Stop Pre-Ordering: A business case for ordering your garments upfront.
Join the daily email laser focused on helping streetwear brand owners turn their side hustle into a full time job.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Major talking points:
- Brand before product: The importance of crafting a brand and how you can use it to inspire clothing collections.
- The art of story selling: How to create stories to go viral and, ultimately, sell more garments on your next clothing drop.
- Content Strategy: How to use content pillars to streamline the content creation process, cutting the time in half.
Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Major talking points:
- The Golden Content Ratio: How much should you post about your product?
- What to Post Instead: When you aren't posting about your clothing product, what do you talk about?
- Building a Brand: How to sell the brand before the product and, ultimately, cultivate customer loyalty.
- Improving Important Metrics: How to increase your chances of virality and improve engagements.
Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Major talking points:
- How to be more consistent with content creation
- How to find a balance between quality and quantity when creating content
- How to create content that builds a community of superfans
- How to overcome perfectionism when creating content
- How to make a content creation schedule and stick to it
Join the daily email laser focused on helping streetwear professionals like yourself turn their social media followers into loyal customers.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
In this episode of Street Cred, Elijah introduces the podcast, the topics that are covered on the show, and a little about how he helps streetwear brands turn their audience into a community.
Join the daily email laser focused on help streetwear professionals like you turn your audience into a community all on your own.
If you have a question, want to drop me an encouragement, or are interested in working together, send me an email: lij@elijahdelporte.com
Bad Influence:
https://www.instagram.com/badinfluence_yvr/
https://www.badinfluence.ca/
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Instagram: @elijahdelporte
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For inquiries, feedback, or questions, email elijah@winkfilms.com
Most of the things we buy are conceptual. In fact, I'd argue that nearly nothing we buy is physical.
If Greg finds himself at the furniture store, he isn't really buying a pillow. He is buying comfort. Or maybe he is buying it for the greater purpose of athletics - to make his home look nicer. Although it is unsaid, Greg is actually buying comfort or aesthetics. He believes the pillow is the solution to fulfil these greater purposes.
Understanding the root of Greg's motivated to buy can help a seller sell better! For instance, marketing is focused on what Greg really cares about.
Clothing many is to fulfill the greater unsaid purpose of status (or identity). We buy clothing not for the clothes themselves, but for what they say about us.
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The buying power of a customer is drastically increased if they are buying, not so much for the design of the garment, but for what the garment speaks about the one who wears it.
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For inquiries, feedback, or questions, email elijah@winkfilms.com
Argument: Running a streetwear brand is about making the best designs possible.
True, design is important. But not as important as you may sell it to be.
A streetwear brand's designs should not be their primary selling point.
Take Nike, for example. Nike's primary selling point is not their designs. In fact, on social media, you will hardly see a product photo. It's because it doesn't matter what Nike designs - people will buy it.
Nike has become so prominent in defining their identity to the world that they are now a leader in the evolution of streetwear design. And yet they still don't primarily market their designs!
Come again - prominent in defining their identity.
A design trend becomes prominent because a prominent brand has designed it to be so. To market your brand's identity is to market your brand's designs.
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A common pattern is that many streetwear brands experience great sales in the beginning. Friends and family purchase garments and before you know it, you're sold out. These are the people that buy because of YOU, and we love'em for it.
Though once this dwindles, and I assure you it will if not already, you are left with nothing. The customers you gain from here on out are known as loyal customers because buy because of THEMSELVES.
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For inquiries, feedback, or questions, email elijah@winkfilms.com
This episode features a conversation I had with Brock Kennedy. Founder of streetwear brand, Devon Street. We speak about how to sell the sizzle, not the sausage. In other words, selling an emotion instead of a product to a world that desires deep emotional connection. Let’s unpack how the big guys approach the business of streetwear.
Devon Street:
Instagram @devonstreet_
Website: www.devonstreet.au
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For inquiries, feedback, or questions, email elijah@winkfilms.com
Unsure of some content experiment ideas for your streetwear brand? Email me (elijah@winkfilms.com) your social links and I'll help you workshop some ideas that are yours to keep for free.
- Join the Mailing List: https://bit.ly/3eddf0B
- Instagram tips: https://bit.ly/3Cnqsvw
- The Street Cred Podcast: https://bit.ly/3rZONDf
- Let's work together (Content Strategy): https://bit.ly/3ysHibs
What is the Three Pillar Strategy? The Three Pillar Strategy is a type of content strategy allowing streetwear brands to communicate specific brand values, beliefs, and embodied lifestyles on social media platforms through a number of visual mediums.
Each content pillar must...
be aligned with your streetwear brands specific beliefs, values, and embodied lifestyle
be executable and sustainable within the full-time schedule that comes with running a streetwear brand
have the ability to be expandable and broken up into smaller content pieces
Not sure how to incorporate the Three Pillar Strategy into your streetwear brand? Email me (elijah@winkfilms.com) your social links and I'll help you workshop some ideas that are yours to keep for free.
- Join the Mailing List: https://bit.ly/3eddf0B
- Instagram tips: https://bit.ly/3Cnqsvw
- The Street Cred Podcast: https://bit.ly/3rZONDf
- Let's work together (Content Strategy): https://bit.ly/3ysHibs
This episode features a conversation I had with Madi Williams, founder of streetwear brand, MEW clothing.
We speak about how she has created a culture through her brand and used a mission statement in creating content.
Creating content on a budget is a strong suit of Madi’s, so don’t be surprised if you come away today with some practical and inexpensive content creation ideas.
Enjoy today's episode? There's more:
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For inquiries, feedback, or questions, email elijah@winkfilms.com
This episode features a conversation I had with Jasper Mutimer - Founder of streetwear brand, Mutimer. Conveniently named!
We discuss what it means to steal like an artist! This is garment designs and social media content. Additionally, featured are some practical ways to apply inspiration to your clothing and how you present it to the world!
So, If your streetwear brand is on social media - this episode is for you.
Enjoy today's episode? There's more:
Join my mailing list
Instagram: @elijahdelporte
Let's get in touch
For inquiries, feedback, or questions, email elijah@winkfilms.com
Enjoy today's episode? There's more:
Join my mailing list
Instagram: @elijahdelporte
Let's get in touch
For inquiries, feedback, or questions, email elijah@winkfilms.com
I watched an interesting interview with Colin and Samir and one of the things they mentioned was the effect of short-form swipe content:
You can watch 30 TikToks from the same creator, yet not know their name. This is different from YouTube in that creators build communities. You could watch 2 YouTube videos from the same YouTube creator and you would know their name.
This is proven true by the recent VidCon event where TikTokers with millions of followers experienced a no-show to their meet and greet, all the while watching YouTubers with fewer followers than they, draw full crowds.
Here's why it matters...
This outlines the importance of long-form content.
Many of the streetwear brands I work with to create content strategies mention brand awareness. Are today's largest reach platforms, like TikTok, actually the best for brand awareness? Are more eyes really more awareness?
What if the focus of streetwear labels that so desire brand awareness was retargeted to YouTube?...
I leave that in your hands.
Let's get in touch: https://www.winkfilms.com/
Mailing List: https://www.winkfilms.com/resources
Instagram: @elijahdelporte
Just the right time is the moment your customers are ready to buy a garment. The moment they want to treat themselves to some new clothes.
As a streetwear brand, there is no way to predict this moment (i.e., when it will be, how long until a follower is ready to buy). But why have to predict?
Show up every day to your followers and you will retain the front row seat in their minds. This is not a guessing game. If and when a follower is ready, they will think of you.
Have you posted something today?
Let's get in touch: https://www.winkfilms.com/
Instagram: @elijahdelporte
Mailing List: https://www.winkfilms.com/resources
In this episode, I speak with James Collins about his brand, Studio Innate.
In just over 2 years, James has grown his Instagram page from 250 followers to 100k followers, sharing design mock-ups and documenting his experience starting a streetwear label.
So, I’m speaking to the eCommerce streetwear brands out there - this episode is for you.
Studio Innate:
Website: https://shop.studioinnate.com/
Instagram: @studioinnate
Elijah
Website: https://www.winkfilms.com/
Instagram: @elijahdelporte
Mailing List: https://www.winkfilms.com/resources
On this episode, Elijah speaks about the importance of creating a content strategy for your streetwear brand and how to do so.
For many brands (possibly including your own) social media is today's 'set-up-shop'. Customers find your brand through Instagram or TikTok before being redirected to an online store.
Social media acts as the foundation for many clothing businesses. Without it, there would be no revenue. Without content strategy, your brand is like a plane without a pilots instruments. In thick fog there is no way to know where you are.
Let's put in your pilots instruments.
Let's work together: www.winkfilms.com
Mailing list: www.winkfilms.com/resources
find me on Instagram: @wink.films
Have feedback? Let me know: elijah@winkfilms.com
On this episode, Elijah speaks about sales funnels for streetwear brands and how to define the steps within these systems for your own clothing label.
The steps within a sales funnel (referred to as micro-decision by a customer) is the very path you lay our for a target customer.
By listening you will learn about how to bridge the gap between A (the point of awareness) and destination B (the sale/ a purchase) for your target customers and how to make it specific to your brand.
Let's work together: www.winkfilms.com
Mailing list: www.winkfilms.com/resources
find me on Instagram: @wink.films
Have feedback? Let me know: elijah@winkfilms.com
In this episode, I speak with Saim Farooqui, founder of brand, Reveurs De Vie, about core values and customer avatars.
Saim is a big advocate for mental health and started his brand with the intention of bringing awareness to starting conversations. This is his brand's purpose.
We speak about why understanding your ‘why’ is so important. In other words, your purpose, and how to reach customers that care.
I think you are really going to like this one! Enjoy the show.
Reveurs De Vie:
Instagram - @ReveursDeVie
Website - https://reveursdevie.com/
Podcast - https://linktr.ee/paranoidinmyparadise
Wink Films:
Website - https://www.winkfilms.com/
Instagram - @wink.films
In this episode, I speak with co-founders Casper Tremlett and Aron Williams about their brand, Mertramertra. They began things more than a year ago in the peak of COVID and have been on the market since the beginning of 2022.
By only the second drop, they sold out their entire collection of hoodies in 4 minutes, marking Mertramertra on my radar. Not too bad if you ask me…
Today’s episode is for brands who want to learn the secrets to their success so early on. We speak about how to build hype, maximise drop style releases, and much more.
Enjoy the show :)
Find Mertramertra at: https://mertramertra.com/ or @mertramertra (insta)
Web: https://www.winkfilms.com/
Mailing List: https://www.winkfilms.com/resources
Email: elijah@winkfilms.com
Elijah, going solo for the first time, does a tutorial on creating shareable social media content for streetwear fashion brands.
Summary:
- People buy things from those they know, like, and trust
- Your customers know, like, and trust their friends more than anyone
-
A strong brand personality is the foundation
- embrace your flaws
- have opinions
- engage with your audience
-
Provide vale
-
what are my customer's pain points?
-
appeal to their emotions
-
what is my audience interested in?
Lets work together: www.winkfilms.com
find me on Instagram: @wink.films
Have feedback? Email me: hellow@winkfilms.com
Josh Brown & Josh Meyer (same name and birthday) are co-founders and owners of The Snake Hole, a Melbourne streetwear brand focused on the art industry. It has been almost 10 years since the beginning of their journey with this brand.
"Don't work with your best friend" they say. These two made it work - and well! In this episode, we speak about what it means to hire processes to make our lives easier. The guys at The Snake Hole share how they have built a small team of designers, marketers, and creative directors.
Some of the practical questions we answer in this episode include:
How often should I do clothing drops? Why aren't my clothes selling like they were? How do I consistently and sustainably post content? How do I hire with little money? How do I hire the right people?
Learn more about The Snake Hole:
Instagram @thesnakehole
Website: www.thesnakehole.com
Dean Carnemolla is the founder and director of Something Wonderful, an Australian unisex streetwear clothing brand. Dean has previously worked alongside Daniel Bradshaw at StreetX before venturing out on his own in 2020. Dean found himself playing with illustrator and thinking about what he might put on a t-shirt. There birthed sw69 (now Something Wonderful).
As you can imagine, Dean is no stranger to the world of streetwear and business. In this episode, he shares what it means to be in it for 'the long run' and to leave a legacy. Some of the practical questions we answer in this episode include:
How do you collaborate with another brand/ artist? Where do you meet like-minded fashion brand owners? How do you shift to a long-term mindset?
Many times a short-term mindset hinders our business, highlighting the importance of being in it for the long run. Long-run thinking affects our decisions and therefore our way of and effectiveness of business.
Learn more about Something Wonderful:
Instagram @somethingwonderful.store
Website: www.somethingwonderful.store
Keen to start a video project or up your video content strategy? Contact Elijah Delporte:
www.winkfilms.com
hello@winkfilms.com
@wink.films