The Confident CEO - for Female Entrepreneurs: Recent Episodes
Verity Sangan
The Confident CEO Podcast is for ambitious women who want to create a successful business that impacts their lives in a positive way each and every day. I'm Verity Sangan, a podcast launch strategist and entrepreneur who will help you launch your podcast with ease. This is the podcast which will take you behind the scenes of creating, building and scaling your online business. We focus on the business topics that matter; we demystify the seemingly complex, and we share the behind-the-scenes of what it is to be your own CEO.
In this episode, I am delighted to be joined by the wonderful Hannah Hearne to discuss all things Instagram Reels!
We dep-dive into everything reel related, including:
- How to create a reel if you've never created one before
- Faceless reel ideas
- Getting over yourself and having a go
- Tips for finding the perfect reel audio
- Trending audio
- Banned hashtags
- Calls to action
- Writing captions that get your audience engaged
It's an amazing episode - so grab a cuppa and let's dive in!
Hannah's Links:
Website: www.hannahhearnesocial.co.uk
Instagram: https://www.instagram.com/hannahhearnesocial/
🎉 The Confident Podcaster - enrol for instant access and start creating your podcast today - https://portal.veritysangan.com/the-confident-podcaster/
✅ Check out our podcasting freebies - https://veritysangan.com/freebies
In this episode, I am joined by the wonderful Kayla Burch, Business and Mindset Coach. In this episode, we dive DEEP into the mindsets that you've pre-built that could be holding you and your business back.
We talk self-sabotage and how we're often the ones that are getting in the way of our own success. Kayla then gives us practical tips for becoming more personally aware of our self-sabotaging habits so that we become personally responsible for the mindset that we hold.
I have NEVER heard anyone talk about business mindset in this way before, so grab a cuppa and prepare to shift your own power and business mindset.
Kayla's Links:
Website: www.kaylaburchcoaching.com
Instagram: @kaylaburch
🎉 The Confident Podcaster - enrol for instant access and start creating your podcast today - https://portal.veritysangan.com/the-confident-podcaster/
✅ Check out our podcasting freebies - https://veritysangan.com/freebies
In this episode, Nicole Elliott joins me to discuss all things copywrighting! Join us to discuss:
- What copywriting is (and what it isn't)
- How to make your sales copy more 'you' and less 'me'
- Nicole's two ingredients to copy that connects and converts
- Top website copy tips
- When to use pain points in your copy
- Plus a quick mention about the epic film that is Never Been Kissed with Drew Barrymore (anyone else remember that film?)
Nicole's Links:
5 Quick Steps You Can Take Today to Give Your Website Copy a Connection & Conversion Boost: https://www.nicoleelliott.co/fivequicksteps Website: https://www.nicoleelliott.co
🎉 The Confident Podcaster - enrol for instant access and start creating your podcast today - https://portal.veritysangan.com/the-confident-podcaster/
✅ Check out our podcasting freebies - https://veritysangan.com/freebies
I cannot believe that The Lazy Girl's Guide to Podcasting has finally dropped! I'm also super excited to share its trailer with you!
Don't worry, The Confident CEO Podcast isn't going anywhere; this is an additional podcast but with more of a focus on helping those who ask me for podcasting tips and advice.
Check it out, subscribe, and let me know what you think!
Listen to The Lazy Girl's Guide to Podcasting: https://veritysangan.com/lazygirl
🎉 The Confident Podcaster - enrol for instant access and start creating your podcast today - https://portal.veritysangan.com/the-confident-podcaster/
✅ Check out our podcasting freebies - https://veritysangan.com/freebies
We often hear the terms 'CPD' and 'professional development,' but you might be wondering what they mean for you as a business owner and entrepreneur.
In this episode, we are joined by the wonderful May James, Business Consultant, to discuss what you can do to professionally develop yourself. We discuss how higher education isn't the answer for everyone and every industry, how freebies such as YouTube counts as CPD, and why getting caught up in the idea of collecting certificates might not be the best CPD route for you.
This is a fab episode, so grab your notebook and dive in!
May's Links:
Website: www.mayjames.com
Instagram: https://www.instagram.com/may.james_/
LinkedIn: https://www.linkedin.com/in/maylaurajames/
Honest Business Podcast: https://podfollow.com/honestbusiness
🎉 The Confident Podcaster - enrol for instant access and start creating your podcast today - https://portal.veritysangan.com/the-confident-podcaster/
✅ Check out our podcasting freebies - https://veritysangan.com/freebies
It's easy to think that we need to be doing everything for our business. But as a busy CEO if we're doing everything, then have much time do we have to dedicate to our personal zone of genius?
That's where an OBM (Online Business Manager) can come in.
In this episode, we're joined by Sadie Hewlett, Certified OBM to discuss what an OBM is, what the key differences between an OBM and VA are, and when you might want to think about hiring an OBM for your business.
Sadie's links:Website: https://srhvirtualsolutions.com/
LinkedIn: https://www.linkedin.com/in/sadie-hewlett-%F0%9F%91%A9%F0%9F%8F%BC%E2%80%8D%F0%9F%92%BB-0bb34713/
Instagram: https://www.instagram.com/sadiehewlett_obm/
Support the show🎉 The Confident Podcaster - enrol for instant access and start creating your podcast today - https://portal.veritysangan.com/the-confident-podcaster/
✅ Check out our podcasting freebies - https://veritysangan.com/freebies
Data protection might well be one of the dullest subjects of the business world - there, I said it.
But, just because it mightn't be as fun as choosing your website colours or creating a new offer, it underpins the very structure of everything you do within your business and therefore cannot be ignored.
In this episode, we discuss who data protection registration applies to, the principles of GDPR, and how data protection laws might be relevant to your business.
Disclaimer: This episode is for education/informational purposes only and should not be taken as legal advice. You are recommended to take legal advice relevant to your legal jurisdiction if you need help ensuring that your business complies with GDPR/data protection laws.
ICO Website: https://ico.org.uk/
Support the show🎉 The Confident Podcaster - save £100 in Pre-Sale (until midnight on 5th April 2023 - https://portal.veritysangan.com/the-confident-podcaster/?coupon=PODCASTERPPS
✅ Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
Welcome to a special episode of our podcast, where we are celebrating our first year on the air! In this episode, we will talk about the power of podcasting and how it can transform your business. So whether you're considering starting a podcast or already have one, this episode is for you!
We all hear that podcasting is brilliant for growing your audience and for connecting with listeners on a deeper level. But what does this really mean? Here, we'll explore the unique benefits of podcasting, such as building trust and authority, reaching a wider audience, and generating leads and sales.
As ever, I'm so grateful to you, our lovely audience for turning up and listening to our content and episodes! Here's to the second year of the podcast!
➡️ Join the 5-Day Challenge: https://veritysangan.com/5daychallenge
Support the show🎉 The Confident Podcaster - save £100 in Pre-Sale (until midnight on 5th April 2023 - https://portal.veritysangan.com/the-confident-podcaster/?coupon=PODCASTERPPS
✅ Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
In this episode, we are joined by Cate Butler Ross, author of the book "Soul Story." Here, we'll discuss the importance of storytelling in business and how it can be a powerful tool for connecting with your customers and for building your brand.
Buy Soul Story on Amazon: https://amzn.to/3yXWPjb
Cate's Links:
Website: https://theluminous.media/
Podcast: https://thecontentdownload.buzzsprout.com/
Instagram: https://www.instagram.com/catebutlerross
Facebook: https://www.facebook.com/catebutlerross/
Support the showThe Confident Podcaster - save £200 in Pre-Pre-Sale (until midnight on 22nd March 2023 - https://portal.veritysangan.com/the-confident-podcaster/?coupon=PODCASTERPPS
Podcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
In this episode, we're talking contracts. No, it's not boring, it's actually really important because contracts are there to protect you, your business, and your client. Without robust contracts in place, you could be leaving yourself wide open to all sorts of issues.
So here, I discuss my thoughts on putting together a good contract for your services, the need to regularly review your contracts, and I also share what happened when a client didn't pay me!
The Confident Podcaster - save £200 in Pre-Pre-Sale (until midnight on 22nd March 2023 - https://portal.veritysangan.com/the-confident-podcaster/?coupon=PODCASTERPPS
Disclaimer: This episode is for informational and educational purposes only. It is not legal advice. Please seek the advice of someone who is legally qualified in your jurisdiction for professional advice on creating your own contracts for your service and business.
Support the showThe Confident Podcaster - save £200 in Pre-Pre-Sale (until midnight on 22nd March 2023 - https://portal.veritysangan.com/the-confident-podcaster/?coupon=PODCASTERPPS
Podcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
In this episode, we're joined by Ellie Blackeney, CEO of Styling Social to talk about:
- How she went from supermarket worker on minimum wage to a 6-figure business owner in just 12 months
- How to work smarter, not harder
- The anti-hustle culture of running a successful business
- How to sustainably scale your brand
It's a juicy episode!
Ellie's Links:
Website: www.styling-social.co.uk
TikTok:
- Ellie Blackeney - https://www.tiktok.com/@ellieblakecoach
- Styling Social - https://www.tiktok.com/@stylingsocial
Instagram:
- Ellie Blackeney Coaching - https://www.instagram.com/ellieblakecoach
- Styling Social - https://www.instagram.com/stylingsocial/
- Planpreneur - https://www.instagram.com/planpreneur/
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
As a solopreneur, it can be hard to stop or slow down, even when your body is telling you to. In this episode, we discuss the importance of listening to what your body is telling you, learning how to slow down, and also to ask yourself the important question: 'What is the worst thing that'll happen...?'
Listen to:
Dealing with Burnout when Managing Your Online Business - with Elizabeth Collins - https://podcast.veritysangan.com/1971113/10548491-dealing-with-burnout-when-managing-your-online-business-with-dr-elizabeth-collin
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
In this episode, we review episode 9 of The Apprentice UK; series 17 - Male Beauty. This was a whirlwind of an episode which saw the candidates create a product that dyed consumers' skin green, and another where the name wasn't at all clear on the packaging.
Warning: This is a review episode; it does contain spoilers!
Disclaimer: This series of episodes are put together purely for commentary/entertainment purposes. There is no association between myself and the BBC/production companies making The Apprentice/the candidates/Lord Sugar/Karren Brady/Claude Littner. All views are 100% opinion and my own.
Catch up on the episode now at: https://www.bbc.co.uk/programmes/b0071b63
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
In this episode, I review the eighth episode of The Apprentice UK, season 17 where the candidates need to run an immersive experience. We look at profit, keeping costs low to achieve a higher profit, and ideal vs qualified clients.
Catch up on previous episodes in this series:
- The Apprentice Episode Review - Cartoons; Brighton Discount Buying; Electric Motorbike Advertising - https://podcast.veritysangan.com/1971113/12272433-the-apprentice-episode-review-cartoons-brighton-discount-buying-electric-motorbike-advertising
- The Apprentice Episode Review - Bao Buns - The Importance of Profit vs Revenue - https://podcast.veritysangan.com/1971113/12041272-the-apprentice-episode-review-bao-buns-the-importance-of-profit-vs-revenue
- The Apprentice Episode Review - Antigua Tourism https://podcast.veritysangan.com/1971113/11991334-the-apprentice-episode-review-antigua-tourism
Warning: This is a review episode; it does contain spoilers!
Disclaimer: This series of episodes are put together purely for commentary/entertainment purposes. There is no association between myself and the BBC/production companies making The Apprentice/the candidates/Lord Sugar/Karren Brady/Claude Littner. All views are 100% opinion and my own.
Catch up on the episode now at: https://www.bbc.co.uk/programmes/b0071b63
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
Buying an online course or programme can be an exciting time; especially if there are promises to scale your business and take it to new heights.
BUT, before purchasing a course, it's always important to consider the outcome in relation to you, your business, and your personal circumstances.
In this episode, I share some key tips and points to consider BEFORE you purchase an online course or programme.
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
This episode was inspired by a plea for help that I recently saw in a Facebook Group, from a new course creator whose coach was trying to tell her that she needed to spend around £200 per month on additional software to promote and sell her online course.
I needed to weigh in on this conversation, and so, in this episode, I break down the questions that this individual had and I go through each piece of software recommended to see if it is really needed.
If you want to learn more about using a webinar to sell your online course, make sure that you check out episode 13 with Melissa Guller: https://podcast.veritysangan.com/1971113/10769483-using-a-webinar-to-sell-your-online-course-with-melissa-guller.
Related blog posts:
- How to Create an On-Demand Webinar: https://veritysangan.com/how-to-create-an-on-demand-webinar/
- How to Use a Webinar to Sell Your Online Course or Service: https://veritysangan.com/how-to-use-a-webinar-to-sell-your-online-course-or-service/
- How to Write a Privacy Policy for Your Online Course: https://veritysangan.com/how-to-write-a-privacy-policy-for-your-online-course/
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
Lunchboxes and app creation, and as with the 'Cartoons,' episode, I was left scratching my head as to why the candidates thought this product would ever appeal to the intended age group.
In this episode, we discuss:
- What to consider when designing a new product
- Pitching what you have vs what you don't
- App creation
Catch up on previous episodes in this series:
- The Apprentice Episode Review - Cartoons; Brighton Discount Buying; Electric Motorbike Advertising - https://podcast.veritysangan.com/1971113/12272433-the-apprentice-episode-review-cartoons-brighton-discount-buying-electric-motorbike-advertising
- The Apprentice Episode Review - Bao Buns - The Importance of Profit vs Revenue - https://podcast.veritysangan.com/1971113/12041272-the-apprentice-episode-review-bao-buns-the-importance-of-profit-vs-revenue
- The Apprentice Episode Review - Antigua Tourism https://podcast.veritysangan.com/1971113/11991334-the-apprentice-episode-review-antigua-tourism
Warning: This is a review episode; it does contain spoilers!
Disclaimer: This series of episodes are put together purely for commentary/entertainment purposes. There is no association between myself and the BBC/production companies making The Apprentice/the candidates/Lord Sugar/Karren Brady/Claude Littner. All views are 100% opinion and my own.
Catch up on the episode now at: https://www.bbc.co.uk/programmes/b0071b63
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
Another week, another task! And this week we jetted off to sunny Dubai with the candidates where they needed to run corporate hospitality days for two clients.
In this episode, we delve into the hospitality events that the teams put on, what went well, what didn't go so well, and discuss examples of when clients need to be put before profit.
Catch up on previous episodes in this series:
- The Apprentice Episode Review - Cartoons; Brighton Discount Buying; Electric Motorbike Advertising - https://podcast.veritysangan.com/1971113/12272433-the-apprentice-episode-review-cartoons-brighton-discount-buying-electric-motorbike-advertising
- The Apprentice Episode Review - Bao Buns - The Importance of Profit vs Revenue - https://podcast.veritysangan.com/1971113/12041272-the-apprentice-episode-review-bao-buns-the-importance-of-profit-vs-revenue
- The Apprentice Episode Review - Antigua Tourism https://podcast.veritysangan.com/1971113/11991334-the-apprentice-episode-review-antigua-tourism
Warning: This is a review episode; it does contain spoilers!
Disclaimer: This series of episodes are put together purely for commentary/entertainment purposes. There is no association between myself and the BBC/production companies making The Apprentice/the candidates/Lord Sugar/Karren Brady/Claude Littner. All views are 100% opinion and my own.
Catch up on the episode now at: https://www.bbc.co.uk/programmes/b0071b63
Support the show
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
The Discount Buying Task has to be my favourite episode in each series, so I loved diving into reviewing this episode! But, in this review episode, I also reviewed the Cartoons, and Electric Motorbike Advertising episodes too. I realised I got a little behind on these bonus episodes and needed to catch up!
In this episode we discuss:
- How everyone made me feel old for not knowing how to read a map
- How a motorbike logo reminded me of something created on Paint back in the 1990s
- Understanding your target market
Warning: This is a review episode; it does contain spoilers!
Disclaimer: This series of episodes are put together purely for commentary/entertainment purposes. There is no association between myself and the BBC/production companies making The Apprentice/the candidates/Lord Sugar/Karren Brady/Claude Littner. All views are 100% opinion and my own.
Catch up on the episode now at: https://www.bbc.co.uk/programmes/b0071b63
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
Marketing is something that goes way beyond brand colours and logos, and as online entrepreneurs, it's easy to get stuck on the hamster wheel of figuring out a marketing strategy that gets you sales. Because when you've spent hours creating a course, a new offer, a new product, and all you get is tumbleweed; it's disheartening.
In this episode, I'm joined by Jacqui Patton to discuss how to get sales for your business, and what to do when your marketing efforts just aren't working for you.
Jacqui's links:
FREEBIE - How to write less but say more! 5 easy steps to nail your business message:https://ink-blot-creative.mykajabi.com/write-less-but-say-more
Website: https://inkblotcreative.co.uk
Instagram: https://www.instagram.com/jacquidpatton/
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
Do you jump from one thing to the next, convinced that it'll solve your problems? If so, you might have Shiny Object Syndrome; the idea that the grass is greener on the other side, and that THAT bit of tech or THAT piece of equipment will solve all of your problems.
But then, it doesn't.
In this episode, we talk about shiny object syndrome, and how strategies such as consistency are more important. When hit with shiny object syndrome, make sure you're asking yourself these key questions:
- Do I NEED it?
- Do I WANT it?
- Will it bring VALUE to me/my business?
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
In this episode, Lauryn Griffiths joins me to discuss all things Instagram related. We answer the big questions such as:
- Is Instagram dead?
- What's the difference between stories, posts, carousels, and reels?
- How do you deal with the overwhelm of posting content online?
- What are content pillars and how do you define your content pillars?
Lauryn also shares her top tips for posting on Instagram to get the best out of the platform for your business, no matter what niche you're in. We also talk about your Instagram strategy for posting - and it's probably not what you think!
Lauryn's links:
- Instagram: https://www.instagram.com/peacheysocials/
- Website: https://stan.store/LaurynGriffiths
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
Confidence doesn't come easily to everyone, and even those who appear confident can struggle with it at times.
I believe that there are two types of confidence in business: confidence in yourself, and confidence in your strategy. You can't have one without the other and so in this episode, I discuss how I've worked to build up my own confidence, and I give 3 top tips to help you build your own confidence as a small business owner.
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
In this episode, I am joined by the wonderful Natacha of CocoNutacha to talk all about her product-based, online business. We delve into the highs and lows of running a business online; how business can get disrupted by things totally out of your control; tradeshows; receiving wholesale orders; and running a Patreon as part of your brand.
Natacha's Links:
- Website: www.coconutacha.com
- Instagram: www.instagram.com/coconutacha
- YouTube: www.youtube.com/coconutacha
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
On this bonus episode, I am reviewing and giving my thoughts on episode 2 of series 17 of The Apprentice, which aired on BBC1 on 12th January 2023.
This is my second review of The Apprentice UK that I'm doing for this mini-bonus run of episodes. I've loved The Apprentice for years, and for this series, I thought it'd be fun to do a series of bonus episodes for the podcast and YouTube giving my reactions to each episode.
In this episode, I discuss:
- Tim being back!
- The importance of keeping costs low to up your profit margins
- Why you need to know how to cost every part of your business
- Profit vs revenue
Warning: This is a review episode; it does contain spoilers!
Disclaimer: This series of episodes are put together purely for commentary/entertainment purposes. There is no association between myself and the BBC/production companies making The Apprentice/the candidates/Lord Sugar/Karren Brady/Claude Littner. All views are 100% opinion and my own.
Catch up on the episode now at: https://www.bbc.co.uk/programmes/b0071b63
Follow me and tell me your favourite parts of the episode at: https://www.instagram.com/veritysangan/
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
Celebrating business wins is something that doesn't seem to be talked about enough in the small business community. We constantly get talked to about setting business goals that are SMART and aligned with our business vision, mission, and values; but what do we do when we achieve those goals? Do we celebrate our accomplishments, or just move on to the next goal?
In this episode, I break down why you need to be celebrating achieving your goals, no matter how small the accomplishment may seem.
How do you celebrate your business wins and accomplishments? Head over to Instagram and let me know @VeritySangan.
Links mentioned:
- YouTube Video - How to Register a Trademark in the UK - My Journey to Trademarking My Brand
- Podcast Episode - Protecting Your Brand with a Trademark
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
On this bonus episode, I am reviewing and giving my thoughts on episode 1 of series 17 of The Apprentice, which aired on BBC1 on 5th January 2023.
I've loved The Apprentice for years, and for this series, I thought it'd be fun to do a series of bonus episodes for the podcast and YouTube giving my reactions to each episode.
In this episode, I discuss:
- The theme of disruption in business
- When teams disagree
- How teams come together and work in the early stages of being put together
- Karren's jumpsuit
- My ones to watch for this series
Warning: This is a review episode; it does contain spoilers!
Disclaimer: This series of episodes are put together purely for commentary/entertainment purposes. There is no association between myself and the BBC/production companies making The Apprentice/the candidates/Lord Sugar/Karren Brady/Claude Littner. All views are 100% opinion and my own.
Catch up on the episode now at: https://www.bbc.co.uk/programmes/b0071b63
Follow me and tell me your favourite parts of the episode at: https://www.instagram.com/veritysangan/
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
Having a trademark is a key step in protecting your brand's identity; after all, the last thing that you want is to invest in stock that you can't legally sell, or be taken to court for trademark infringement.
When I started The Confident CEO range, one of my biggest investments was getting the name trademarked. Why? Because I'd heard a horror story of someone investing $10,000 in stock that they couldn't use because they had accidentally infringed on someone else's trademark.
Since getting my trademark, I've had a lot of questions about the process. This episode is NOT legal advice and instead my opinion and experience on the process of gaining a trademark, whilst answering the top questions I've had, including:
- Why did I get a trademark?
- Did I get legal advice?
- How long did it take to get my trademark?
- How much did it cost?
- Am I pleased that I did it?
Get your copy of The Confident CEO Journal and get 10% off your first order at: https://theconfidentceo.store.
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
In order to achieve success, it's important to have aligned business goals. In this episode, I talk about how to create and action plan to help you achieve your 2023 business goals. Follow these simple steps and you'll be on your way to reaching your targets!
Links:
- Instagram: https://www.instagram.com/veritysangan/
- The Confident CEO Store: https://theconfidentceo.store/
Click to subscribe to the newsletter and get 10% off your first order
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
We often pick our career paths when we're children, or as teenagers. But what if you're now in a season of your life where what you thought you wanted to be isn't now aligning with you? Or you've had your interest piqued and you want to try out something else?
In this episode, I am joined by the incredible Shannel Resto - a dancer turned professional photographer who took the leap of faith and turned her interest in photography into a successful business venture. Here, we talk all things about shifting careers, overcoming self-identity crises, dealing with imposter syndrome, and creating a colouring book.
It's a fantastic episode, where Shannel gives us top tips for shifting your career or for turning a side hustle/hobby into a new career path.
Shannel's Links:
Instagram: https://www.instagram.com/s.j.rphotography/
Capture The Colors on Amazon USA: https://a.co/d/6OQ4xDQ
Capture The Colors on Amazon UK: https://amzn.eu/d/chLpN8A
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
How has your 2022 year in business been? Has it been your best year yet? Or do you wish things could have gone differently?
Before diving into creating goals for 2023, it's important to look back on 2022. Look back on what went well, what didn't go so well, your highs, and lows. Doing this will help you spot gaps in your knowledge and to create aligned business goals with actionable steps for 2023.
Reflecting on your business year also helps you to see just how far you've come, both as an individual and as a business leader. In this episode, I go through some key questions that you can answer when reflecting on your business year. You can answer these questions all in one session, or take a question a day to answer. The idea behind these questions is to really dig deep and to help you create a business plan for 2023 that is aligned with you as an individual and also your business's mission, vision, and values.
The Confident CEO Journal is now available and this is the perfect place to write down your reflections ready for some serious action planning for 2023. Hit the link below to order your copy, and don't forget to sign up for the newsletter for 10% off your first order!
Links:
- Order your Confident CEO Journal: https://theconfidentceo.store
- Click to get 10% off your first order
- Instagram: https://www.instagram.com/veritysangan/
- LinkedIn: https://www.linkedin.com/in/veritysangan/
- Website: https://veritysangan.com
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
Podcasts are on the rise and in this masterclass, I am going to take you through the ins and outs of setting up and hosting your own podcast. We will also look at some top tips for guesting on a podcast.
In 2021, there were 850,000 active podcasts, with over 48 million episodes in circulation (to compare, there’s at least 51 million active YouTube channels!). Podcasts are on the rise and in this session, I will take you through how podcasts and podcasting can help you accelerate your business. From hosting your own podcast, to appearing as a podcast guest, I share top tips of the trade to get you started.
The podcast has guested names such as Melissa Guller, Krista Marie Lynch, Megan Huber, to name a few. Verity has guested on various podcasts, including Built to Last, So She Did, Second Act Success, and Content Cash Machine.
Links:
Instagram: Verity Sangan - https://www.instagram.com/veritysangan/
Instagram: The Confident CEO - https://www.instagram.com/theconfident_ceo/
TikTok: The Confident CEO - https://www.tiktok.com/@theconfident_ceo
Buy your Confident CEO Journal: https://theconfidentceo.store
Support the showPodcast Services and Free Download Links:
- Download your free Podcast Launch Checklist - https://colossal-author-9930.ck.page/launchchecklist
- Podcast Management Services - https://veritysangan.com/services/#Podcastmanagement
- Podcast Launch Services - https://veritysangan.com/services/#Podcastlaunch
Other Links:
- Verity Sangan Instagram - https://www.instagram.com/veritysangan/
- The Confident CEO Instagram https://www.instagram.com/theconfident_ceo/
- The Confident CEO TikTok - https://www.tiktok.com/@theconfident_ceo
- Shop The Confident CEO Range - https://theconfidentceo.store
So many business owners have an online course as one of their income streams. But, having a course on your website isn't going to be enough to sell it. In order to have a successful course, you need to have a launch strategy in place; otherwise, how will people know what you're selling?
In this episode, I'm joined by Hannah McCormick and Nicole Hiller of Showing Up Solo to talk about how to create a launch plan for your online course and implement this strategy for maximum success.
Showing Up Solo's Links:
- Website: https://www.showingupsolo.com/
- Instagram: https://www.instagram.com/showingupsolo/
- LinkedIn: https://www.linkedin.com/company/showing-up-solo
- YouTube: https://www.youtube.com/channel/UCRx9XsqgplZ4QBSpc8-cwyA
Creating an online community is an incredible way to bring together your audience, followers, and students. But doing it haphazardly can mean that you simply have a group of people where no-one is engaged and you're feeling deflated.
So, in this episode, I am delighted to interview Drew Dillon, CEO of Burb.co to talk all things community, including:
- Strategies for creating a community when creating an online course
- Options for creating a community that isn't a Facebook Group
- Why asking your audience what they want can be a key aspect of creating an engaging community
- How to avoid 'analysis paralysis' when choosing a platform and plan for your online community
- Getting your online community going when you're just starting out, or when no-one is engaging
Drew's Links:
Website: https://www.burb.co
Burb's Twitter: https://twitter.com/burbteam
Drew's Twitter: https://twitter.com/drewdil
SEO, or Search Engine Optimisation, is a phrase that often has content creators running for the hills. But it needn't be this way.
SEO is a powerful way of getting yourself, and your business found on the internet. No matter which search engine you're using, using SEO properly really can make a difference to how people and potential clients find you online. So, in this episode, I am delighted to be joined by Danielle Gagnon - SEO Specialist and lover of all things content creation. Danielle breaks down:
- What is SEO
- What are keywords
- How to find keywords for your brand and your business (for free!)
- What you can do to start improving your business website's SEO today
If you're just starting your business, new to SEO, or just want to find out how you can improve your SEO strategy, this episode is for you. And it's not just Google, either. Danielle also chats SEO for Pinterest, Instagram, and other social media platforms.
The Confident CEO Links:
Get on the waitlist for the product launch: https://theconfidentceo.store
The Confident CEO Instagram: https://www.instagram.com/theconfident_ceo
Danielle's Links:Website: www.danielle-gagnon.com
Instagram: www.instagram.com/daniellegagnon_seo
Facebook: www.facebook.com/daniellegagnonseo
I recently attended an event run by Dr. Julie Luscombe entitled 'Boiling Frogs and Burning Out.' It was enlightening, and the best part was the part about looking at your circle of control. This was a concept I'd never heard of before, and after the talk, I went away and promptly forgot about it. Why? Because my head is just so full of content and to-do lists at the moment. But...this is a pivotal point of this episode...
You see, then yesterday came around, and the business overwhelm WAS REAL. There is so much going on, and while I'm incredibly grateful for being busy, the feeling made me reflect and go back to what I'd learned during Julie's talk.
So, in this episode, I reflect on being overwhelmed as a solopreneur and business owner, and how to deal with this overwhelm using the theory of the circle of control. It was a really useful exercise and I encourage anyone to consider the points that I go through if you're also feeling overwhelmed.
I also mention using The Confident CEO Journal, due to be released in November 2022 - to be alerted when the Journal is available, go to https://theconfidentceo.store and sign up to the newsletter!
Links mentioned:The Confident CEO Journal: https://theconfidentceo.store
The Confident CEO TikTok: https://www.tiktok.com/@theconfident_ceo
The Confident CEO Instagram: https://www.instagram.com/theconfident_ceo/
Verity's Instagram: https://www.instagram.com/veritysangan/
Podcast episodes mentioned:
- Finding Your Business Tribe as a Solopreneur - with Dr. Julie Luscombe
- Setting Achievable Business Goals - with Krista Marie Lynch
And to be straight up: Yes, I was recording this when in the car. At no point was I unsafe. I put the Voice Note app on and hit record before setting off and did not touch my phone until I was parked up. But this might mean you hear the odd motorbike/car going by, or the indicator at small points!
In this episode, I am joined by Elizabeth Averyanova, a brand strategist, digital marketing expert, web & architectural designer, and founder of Studio Classica.
We delve deep into some great topics around purchasing and using online platforms within your business. Topics covered include:
- How To Choose the Right Platform for Your Online Course Business? Comparing Kajabi, Kartra, Teachable, Etc.
- How to get visible online & convert your audience into paying clients through personal branding & impactful design?
- How to elevate & streamline your online course business, create a "WOW" experience for your clients and actually work less with the "all-in-one" platform Kajabi?
Elizabeth's Links:
- https://www.studioclassica.com/
- https://www.instagram.com/elizabethaveryanova/
- https://www.facebook.com/averyanovadesign
- https://www.pinterest.com/elizabethaveryanova/
My Instagram: https://www.instagram.com/veritysangan/
The Confident CEO on Social:
Instagram: https://www.instagram.com/theconfident_ceo/
TikTok: https://www.tiktok.com/@theconfident_ceo
Register for notifications of The Confident CEO Journal launch: https://www.theconfidentceo.store/
Whoop whoop! It feels like a long time coming (especially if you've been following me on Instagram!) but the podcast has finally got its rebrand!
Don't panic - all of the previous episodes and good stuff we have conversations about is staying. But, the more I recorded for this podcast, and the more feedback I got from my lovely listeners, I realised that the conversation was changing and focusing more on business topics than just online courses.
The online course topics will be staying - because including an online course in your business can increase revenue by up to 42% - now who wouldn't want a piece of that pie? But, we're also going to continue to focus on the wider business topics that people aren't talking enough about.
So all of those episodes that you love about the questions that you want to ask but are too afraid too? Or those episodes where we uncover and demystify seemingly complicated business talk? Yup; there's going to be a whole lot more of that!
I'm so excited for this rebrand - we've got some AMAZING guests lined up over the coming months, and I cannot believe that we're already looking at the 2023 content calendar!
As ever, thank you everyone for your continued support. Be sure to shout us out on Instagram and LinkedIn and let us know what you think of the rebrand!
Caitriona's Links:
Website: www.cait.com.au
Instagram: https://www.instagram.com/cait_cybersafe/
When you start out in your business, you often have so many ideas as to how you want it to look and where you want to go. But, often, the further you get into your business, the more you might start to realise that your initial ideas, mission, vision, goals, etc start to change. This might be because you've outgrown your old product suite, or because you set up thinking you had to follow some sort of 'rules.'
But the truth is, that apart from the rules for all of the legal stuff, in your business, you make the rules. You write your own rulebook.
So, in this episode, I'm going to talk about my own journey of pivoting my brand and realigning my business based on my personality, my goals, my product suite, and my audience. I hope you find this useful and it gets you thinking about how you might want to switch things up in your business so that it feels more aligned with you and where you want to go.
Connect with me on Instagram: https://www.instagram.com/veritysangan
In this episode, I am delighted to be joined by the amazing Nami Clarke to discuss how to run a profitable launch, without the stress.
We dive deep into all things launch-related, and these tips can be applied to anything that you will launch for your business. In fact, many of the strategies you can start applying straight away.
Nami gives amazing tips about how to collect testimonials and social proof that help convert potential customers, and we get introduced to Peter, the door-to-door salesman who knows how to close a sale.
We also cover these top questions when it comes to launching online courses:
- How to get more email subscribers to buy from you
- How to price your online course - without pulling a number out of a hat!
- Where to start when you want to write a sales page that converts (AKA gets sales!)
- The most profitable way to market your business that most cool kids aren’t doing
- Why most business owners hate ‘selling themselves’ and what to do instead.
Join the Confused to Compliant Masterclass: https://cart.veritysangan.com/confused-to-compliant/
Nami's Links:
Website: www.namiclarke.com
Instagram: @namiclarke
Facebook ads can seem either like hitting the jackpot for sales, or a complete drain on your finances. And that's before you've got your head around the different types of campaigns, budgets, sales copy, graphics...the list seems endless.
So, in this episode, we are joined by Ana Katz who breaks down for us:
- The different types of Facebook ads (also known as campaigns)
- The common errors people are making when creating Facebook ads
- Why you shouldn't be boosting your posts
- When you shouldn't be using Facebook ads
If you are running Facebook ads or thinking of running Facebook ads for your business, this is not one to miss! Ana shares some golden nuggets in this episode, plus, answers a question she's never been asked in a podcast interview before 🤫
Make sure you're following me on Instagram for the latest: https://www.instagram.com/veritysangan/
Attend the FREE Masterclass and learn how to outline your online course in just 60 minutes: https://veritysangan.com/outlineyourcourse
Ana's Links:
Website: www.anakatzdigital.com
Instagram: https://www.instagram.com/anakatzdigital/
Facebook: https://www.facebook.com/anakatzdigital
YouTube: https://www.youtube.com/channel/UCnJ60wbdV-ev4iv_Ro__H-A
In this episode, we will go over the tips and tricks that I've learned for organically growing on Instagram.
- Optimising your profile pic and bio
- Optimising your username
- Establishing a hashtag strategy that works for you and your brand
- The differences between stories, posts, and reels
- Making sure that your content is valuable to your audience
The Course Creator Mastermind: https://veritysangan.com/mastermind
Follow me on Instagram: https://www.instagram.com/veritysangan/
Links Mentioned:
It's Modern Millie's Instagram Account: https://www.instagram.com/itsmodernmillie/
Canva: https://veritysangan.com/canvapro
How to Up Your Canva Game - with Brenda Cadman: https://veritysangan.com/ep17/
In this episode, we cover so much goodness from Dr. Julie Luscombe, a qualified coach. We set up our businesses at very similar times and have often had conversations around professional loneliness and creating your own business tribe when working as a solopreneur. Here, Dr. Julie gives her top tips for combatting professional loneliness. We also delve into the conversation of setting up your own business; the challenges and experiences this brings, and how finding your tribe keeps you sane and helps propel your business forward.
In this episode, we also discuss the differences between coaching and mentoring, and when one might be better used than the other. In the online business space, the words coaching and mentoring seem to get used interchangeably. But, it's important to recognise that coaching and mentoring are two very different approaches to working with clients.
We also dive into talking about imposter syndrome, and Julie shares her top tips for getting comfortable with feeling uncomfortable and appreciating what you and your business have to offer.
Julie's links:
Website: https://peoplelikemecoaching.com
LinkedIn: https://www.linkedin.com/in/dr-julie-luscombe-901a45105/
Twitter: @JulieLuscombe
Dr Julie Luscombe has a background in mental health nursing, public health and education specialist. She achieved an MSc in Public Health allowing her to pursue a commitment to reducing inequalities within the Island of Jersey and advocating for disadvantaged communities. After moving to a Higher Education role, she achieved the Doctorate in Education by focusing her research on mature, post-qualified nursing students who possessed ability but lacked self-belief. Addressing imposter syndrome is a particular area of interest for her.
By setting up People Like Me, she is now in a position to offer coaching and training support to health care, public sector and charitable organisations in recognition of the professions she has enjoyed during her career.
In this episode, Megan and I discuss the realities behind the shiny 6 and 7 income disclosures and course launches and how they aren't always telling the whole story of launching an online course.
Megan's Links:
Website: https://meganjohnsonhuber.com/
In this episode, I am delighted to invite Shannon Russell to interview me to answer all of the questions you have submitted to me about Jersey! For this special episode, I asked you, my lovely listeners, what you wanted to know about where I'm from, the little island of Jersey!
We talk Bergerac, Housewives, champagne and so much more! Grab a cuppa and dive into this crazy fun episode!
Shannon's Links:
Website: www.secondactsuccess.co
Facebook: https://www.facebook.com/secondactsuccess.co
Instagram: https://instagram.com/secondactsuccess
In this episode, I am joined by the wonderful Sara Rothschild to discuss all things branding and how to create a vibe around your brand and online course.
Creating a brand that people want to engage with and build trust from is one of the most important things you can do for your business. And the basics of branding mean that you get really clear with what the first impression is that you want to give to your audience. And also what that impression is going to be with every touch point you provide to your audience.
Sara shares her top tips for creating a brand, and goes through the top things to remember when creating your branding vibe - it's not all pretty colours and images!
Sara's Links:
Website: Solobossdesign.co
Instagram: @solobossdesignco
Try out Canva Pro FREE for 30 days at: https://veritysangan.com/canva
Superfans are something that every brand wants. The people that recommend your services, products, and courses whenever someone has a problem. After all, the last time someone said they had a problem-solving X in their online business, think about who or what you immediately recommended. Most likely, it was a product, coach, or course you'd used yourself.
But creating that natural and loyal following isn't an overnight approach. It takes time. Time of cultivating relationships, right from the first impression. And we only ever get one chance to make a first impression, so it's crucial that we get it right - every single time.
In this episode, Matt Barnett of Bonjoro App joins us to talk about creating superfans and making a first impression which is natural and cultivates superfans down the road. He gives you actionable tips that you can implement today to help nurture your followers, clients, and customers and set them on the journey to championing your business well beyond the reach of ads and your own social media posts.
Matt's Links:
Website: www.bonjoro.com
LinkedIn: https://www.linkedin.com/in/mbjbarnett/
Twitter: twitter.com/bonjoroapp
Join The Course Creator Mastermind:https://veritysangan.com/mastermind
In this episode, we are joined by Canva Expert, Brenda Cadman, to discuss all things Canva, including:
- How to make your Canva graphics look less generic and amateurish
- How to organise your Canva to maximise your efficiency
- How to create your Canva brand kit to give your brand a sense of clarity and joined-up design
Whether you're brand new to Canva, or you want to elevate your Canva use, there is something for everyone in this episode.
Canva Pro Affiliate link (with 30 free days, on me!): veritysangan.com/canva
Brenda's links
Website: brendacadman.com Facebook Group: howtousecanva.com Instagram: instagram.com/brendacadman YouTube: youtube.com/c/brendacadman
When you're working on your online business and creating an online course the overwhelm of the work you need to do is real. You might often find your to-do list feeling like a mountain you need to climb and that you need more than one of you to get everything done.
But it's having a clone of yourself ever really that useful in business.
In this episode, I'm joined by the wonderful Skye Barbour to discuss why having the mindset of wanting to clone yourself to get more done actually might be hampering your progress.
Skye's Links:Website: https://skyebarbour.com/
Podcast: https://podfollow.com/fullfreedom Instagram: https://www.instagram.com/skye_barbour/
Linkedin: https://uk.linkedin.com/in/skye-barbour-7995a645?trk=pub-pbmap
Free Facebook Group for Business Owners: https://www.facebook.com/groups/leadwithskye YouTube: https://www.youtube.com/channel/UCjBpl_dbbXbxqgBFdn7ZnUw
Facebook: https://www.facebook.com/skye.barbour.5/
When working in the online space, it’s easy to get dragged into thinking that your goals need to be led by the metrics. Whether that’s how many people bought your last course, or how many likes your last Instagram post got; it can be overwhelming and exhausting. And being led by the metrics is also a sure-fire way to feel like you’re failing at your own business.
But what about if you set the goals for your online course and your online business around aims and objectives personal to you and your course or service, rather than around numbers?
How could that positively impact your business and your mindset?
In this episode, we are joined by Krista Marie from the She Calls Her Shots podcast to answer just that.
Krista explains how setting goals led by metrics can actually harm your business and your well-being. Instead, she gives us actionable tips and strategies for setting business goals which are achievable, personal, and achievable for you as an individual. Because you are an individual, and so is your online course, and your business.
Krista’s links:
Website: www.kristamarielynch.com
Instagram: https://www.instagram.com/krista.marie.photography/
Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171
In this episode, Terina joins me for a one-to-one coaching episode. We dig into marketing copy for your online course landing page, how to determine the ideal length of your course, designing a workbook to go with your online course, and so much more.
If you're interested in working with me, I offer two types of coaching packages:
- One-to-one coaching calls
- 1-month Voxer coaching
To find out more about my coaching services, sign up for one, or to book a free Discovery Call to find out which service is right for you, head over to: https://veritysangan.com/workwithme.
Podcast highlights:
- How to nail your ideal course length.
- Creating marketing copy for your online course.
- The importance of asking your potential students what they want.
- Linking your course modules throughout a program which lasts many months.
Terina's Links:
Website: www.terinamaldonado.com
Instagram: https://www.instagram.com/terina_maldonado/
Facebook: https://www.facebook.com/HealEmpowerEducate
TikTok: https://www.tiktok.com/t/ZTdt726Xv/
LinkedIn: https://www.linkedin.com/in/terina-maldonado-49129b201/
Webinars are a fantastic tool to promote and sell your online course. They can work as part of a sales funnel for your course; and with everyone from Melyssa Griffen, to Mike Futia using them to promote their own online courses, it's easy to see why webinars are big business in the online course arena.
But knowing how to create and integrate a webinar into your online course sales funnel is its own whole process.
In this episode, I have the privilege of welcoming Melissa Guller of Wit and Wire to the podcast to answer this question. She expertly guides us through the process of creating a webinar and how to include one in your online course sales funnel.
Key points:
- What is a webinar, and how do webinars differ from online courses?
- How to create a webinar which is of value to your audience and doesn't just feel like a long infomercial.
- How to integrate your webinar into your online course sales funnel.
- Key strategies for creating a killer webinar.
Melissa's Links:
Website: https://witandwire.com
TikTok: https://tiktok.com/@witandwire
Instagram: https://instagram.com/witandwire
YouTube: https://witandwire.com/youtube
Customer service can make or break a service. Good customer service can mean that your students keep coming back to you, and recommend your courses and services to others.
Key topics:
- Why good customer service is important.
- How to integrate good customer service when selling your online course.
- Why good customer service does not always mean refunds.
- Actionable tips to prepare you for giving your students good customer service.
Links:
Instagram: https://www.instagram.com/veritysangan/ Creating a Refund Policy for Your Online Course Blog Post: https://veritysangan.com/refund-policy-for-your-online-course/
Note:This episode is not endorsed, advertising for, promotion, an affiliate, or in any way associated with Genius. I just used them as an excellent example of customer service and by way of explanation for the inspiration of this podcast episode!
In this episode, we meet with Agatha Brewer to discuss how you can create an intentional marketing strategy for your online course which is based on your personality and strengths.
The best marketing strategy for you won't be what's best for someone else. Depending on if we are an introvert, ambivert, or extrovert will determine which marketing strategies are best for us to use as individuals.
Agatha suggests ways to make your marketing strategy intentional, meaning that you hit the results you want rather than throwing together a strategy which won't work for you. She also gives key advice about how long to run with a strategy to analyse if it's working or not and what you might need to do if you aren't seeing the results you want.
Links for Agatha:Website: https://agathabrewer.comInstagram: https://www.instagram.com/agatha_brewer
What's Your Marketing Superpower Quiz: https://agathabrewer.com/quiz
Podcast (The Intentional Solopreneur™): https://agathabrewer.com/podcast
Content is key for any online course, but you also want your course to look as professional as possible.
In this episode, we will discuss the 5 easy to implement ways that you can instantly make your online course look more professional.
The 5 tips we will run through are:
- Get yourself a professional domain name.
- The second is to get yourself an SSL certificate. Make sure it is activated. You don’t need to go out and buy another one if you already have one with the online course package you have purchased. The vast majority of the time, when you buy packages for online course platforms, they do include an SSL certificate for your online school. So just have a double check where that is on the settings and make sure that it is activated. Reach out to their support team for whichever online school you’re using.
- Check your course layout. Make sure that it makes sense and do a walkthrough of your entire course a couple of weeks after you’ve completed it. This way you can make sure that every part of your course makes sense.
- Check your grammar and spelling. Use a program such as Grammarly to help you.
- Check your font and tax color as well as your text size. Make sure it is legible for everyone.
Links mentioned:
Grammarly: https://veritysangan.com/grammarly
Pretty Links: https://prettylinks.com/
In this episode, we explore how you don't need to sell more to make more and how having an eagle-eye view of your business can help you scale and grow.
Scaling your business can be tricky when selling products and services online. But having the right mindset and knowledge can help you create a roadmap to success. Kira shares top tips for setting a pricing strategy which works for your online course and coaching services and will help you meet your income targets long term.
Whilst this isn't a quick-stop solution, it is a sustainable one. It's a great episode and so grab a notebook a pen and dive in.
Kira's Links:
Website: www.heritagebusiness.net
Facebook: https://www.facebook.com/kiraholley559/
In this episode, we define what a high ticket course is and the crucial steps you need to take to create and sell a high ticket online course.
If you have ever wondered how you can sell a course for hundreds or even thousands of dollars, then this is the episode for you. Here, we deep dive into what a high ticket course is, how you price your high ticket course, and how to structure a high ticket course.
The definition and what you have to offer to create a high ticket course might surprise you, especially as a high ticket price tag doesn't have to be thousands of dollars. It's about what's considered of high value to your customer and students. And what you need to offer might surprise you as well, because it's not about providing so much content that you burn yourself out. It's about delivering what is manageable for you and marrying that with your income goals.
Erica's Links
Website: www.ericanashdesign.com
Instagram: www.instagram.com/ericanashdesign
In this episode, we talk to Stephanie Edwards who started her business with $0. She bootstrapped her online business and now owns two fantastic online businesses.
We look at what bootstrapping is and how these principles can apply to creating your online course on a shoestring budget. Stephanie shares fantastic advice about showing up, sharing your best self, and applying a strong work ethic when building up your online business.
We talk about what you bring to your business as an individual, and how perseverance and consistency pays off. We delve into how it's ok to pivot on your business ideas, learn as you go, and just having a go is one of the best things you can do when building your online course business.
Find Stephanie online:
Jubilee Trading Company: https://jubileetradingco.com/
Highland Ridge Decor: https://highlandridgedecor.com/
Jubilee Trading Company Instagram: https://www.instagram.com/JubileeTradingCo/
Highland Ridge Decor Instagram: https://www.instagram.com/highlandridgedecor/
You can get 10% off your first order when you sign up on our email list.
In this episode, we talk to Dr. Elizabeth Collins about burnout. We discuss what burnout is, how to identify it, how to prevent burnout, and how to overcome it when managing your online business.
We talk about 5 key topics when it comes to burnout:
- What burnout is
- How to identify burnout
- The physical underpinnings of burnout
- Strategies to prevent burnout
- Strategies if you are suffering from burnout
Links for Dr. Elizabeth Collins:
Website: www.theburnoutwitch.com
Instagram: https://www.instagram.com/theburnoutwitch/
TikTok: https://www.tiktok.com/@theburnoutwitch
Links mentioned in show:1 Minute Meditation: 1 Minute Meditation: https://insighttimer.com/elizabethcollins/guided-meditations/minute-meditation-for-relaxation-with-bird-song
Core Values Exercise: Core Values Exercise: https://www.caitdonovan.com/freebie-values?fbclid=IwAR2GofdQqtMukOLzuM4PepsxXSwXif-y676cCT2hVLeaGi1vArllGRZW9K8
Instagram burnout hashtags mentioned:#endburnoutculture
burnoutrecovery
In this episode, I will discuss imposter syndrome and my top tips for overcoming it.
When people are creating their own online courses, people have these thoughts of I'm not good enough, or I don't know enough, I don't have the expertise. I'm not a qualified teacher. I'm not qualified in that area of what I'm talking about. I don't have any qualifications. I'm a hobbyist, or it's just something that's interesting to me. And impostor syndrome is something that everybody feels it's something that if you talk to even the most successful people in your niche, or the most successful people in business, if you listen to them on podcasts, on TV, interviews, whatever, nearly everybody who I admire in the business world in the celebrity world, or whichever world you want to look in, nearly all of them has say that they have tackled impostor syndrome at some point in their careers, or they are still tackling impostor syndrome. And what I wanted to go through today in this episode is really hitting head on what is impostor syndrome?
And what can you do about it, particularly when it comes to creating an online course and teaching online. And I'm gonna go out on a bit of a limb here and say that I don't necessarily think that imposter syndrome is a bad thing, we get impostor syndrome, because we are pushed out of our comfort zone. And if we're pushed out of our comfort zone, then we're growing. And we're growing as people, as individuals, as creators, and as business owners. And without this growth, we might never explore new possibilities. And it might be easy to think that you won't create an online course because you aren't an expert.
But what if you did create that online course? What's the worst thing that's going to happen?
Links mentioned in this episodePlanning Your Online Course - The Workbook - Usually priced at $47 - Use discount code LAUNCH20 until 11/5/2022 for an exclusive 20% off - https://veritysangan.teachable.com/p/planning-your-online-course-the-workbook
In this episode, we will look at 8 hacks for marketing your online course - for free!
We will go through the following points and how you can easily implement them to get maximum marketing effect for your online course:
- Links on social media
- Email marketing list - have a freebie to get subscribers first
- Have a soft warm-up to selling with your email list. Give them free information so they get used to you and learn to trust you before you try and sell them anything.
- Be present on social media. Have links to your course in your bio, and have them available in your comments. Include a clear call to action within your posts, reels, videos, or whatever you’re using.
- Live streaming
- Blogging
- YouTube videos with links back to your course
- Local media
Links mentioned in this episodeMy Instagram - https://www.instagram.com/veritysangan/
My FREE Online Course Toolkit - https://veritysangan.teachable.com/p/free-toolkit
In this episode, we address the question which I get asked the most: 'Which Online Course Platform is the Best?'
In 2022, there are so many options out there, that it’s a case of choosing the best one to meet your needs. Because different platforms have got different features and fulfil different needs. It's not a case of picking the platform because that is what everybody uses, or it is the cheapest one, or it's got a free plan. It's about assessing which features that platform has, which features you need for your course and marrying that together. And yes, things like budget do come into it. But ultimately, there's no correct answer to which core course platform is the best.
Choosing an online course platform needs to be guided by your need and considerations of the following:
- Use of videos.
- Use of text-only lessons.
- Video hosting.
- Downloads for students.
- Your budget.
- How free the free plan on a platform really is.
- Website capabilities (unless you are planning on having your landing pages primarily on your own website).
- Analytics. You might think this sounds boring, but understanding your students’ success rates and spending habits can be pivotal to your online course business success.
Essentially, from this episode, I want this to be your takeaway: The best course platform is whichever one has the features which fit your needs.
Choosing an online course platform needs to be based on what you need from it. This might mean that you don’t go for the platform or plan that ‘everyone’ seems to be using, but that’s ok.
You need to consider the features you need and want and let these guide your decision-making process.
Online course platforms discussed in this episode
- Teachable - https://veritysangan.com/teachable
- LearnWorlds - https://veritysangan.com/learnworlds
- Podia - https://veritysangan.com/podia
- Thinkific - https://veritysangan.com/thinkific
Follow me on social media, or via my website
- Website - https://veritysangan.com/
- Instagram -https://www.instagram.com/veritysangan/
- LinkedIn - http://www.linkedin.com/in/veritysangan
In this episode, I'll discuss how to create an online course without video.
If content is king, then video is the throne holding the king up. Videos are used for a large number of online courses, but it isn't the only way to teach online.
That's why in this episode we look at text-only lessons and how teaching without video can be advantageous to you as the content creator and to your students.
Resources and links mentioned in the show
- Stupid Simple SEO
- UnSplash
Follow me on social media, or via my website
- Website - https://veritysangan.com/
- Instagram - https://www.instagram.com/veritysangan/
- LinkedIn - http://www.linkedin.com/in/veritysangan
In this episode, I want to introduce myself and my new podcast: Bloggers Creating Courses.
I created this podcast to share my knowledge and experiences in creating online courses with the blogging community.
I truly believe that there is an online course in all of us. And that with a little know-how, anyone can create a successful online course.
To find out more about me and the services I offer, click to check out my website.