The Profitable Graphic Designer: Recent Episodes
Kady Sandel
Welcome to The Profitable Graphic Designer Podcast. My name is Kady Sandel, and this podcast was brought to you by Aventive Academy – an online business education platform that helps brand, graphic, and web designers get more clients, increase their pricing, and build a profitable design business. You can find out more about starting and growing your freelance design business at aventiveacademy.com
If you’ve ever wondered how to take your design businessfrom freelance to something more sustainable, today’s episode is for you. I had a great conversation with Kiri Mohan, who helps women freelancers with corporate backgrounds grow their businesses and regain more time for themselves. We touched on everything from finding higher-paying clients to achieving a better work-life balance, and there are so many helpful takeaways. Whether you’re in the process of scaling or just looking for ways to refine your business, you’ll find some valuable insights here.
You will learn:
- Key steps for transitioning from corporate life to a thriving freelance design business.
- How to attract high-paying clients and position yourself as a premium service provider.
- Strategies for setting and raising your rates confidently, without losing clients.
- Tips on maintaining work-life balance while scaling your design business.
- Mindset shifts that help freelancers break past income plateaus and avoid burnout.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
About Kiri:
Kiri Mohan helps women freelancers who have a background in the corporate world take their contractor business from surviving to thriving. Her Corporate2Contract Core and Collective programs guide women growing their freelance business to set them up for success, earn an income over six figures and get more time back in their day. Kiri knows that there is a way to have a career, a flexible schedule, and get paid what you deserve, and her framework teaches you to do that. When not working on her courses or leading women, she is podcasting (Freelance to Freedom Podcast) drinking tea and reading books.
Website: www.corporate2contract.com
Instagram: https://www.instagram.com/thekirimohan
LinkedIn: https://www.linkedin.com/in/kirimohan/
Money mapper - https://corporate2contract.thrivecart.com/money-mapper/
Podcast: https://podcasts.apple.com/us/podcast/her-balanced-hustle-scale-your-business-with-work-life/id1634211553
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
12-Week Business Program for Designers: https://aventiveacademy.com/profit
Selling your design services shouldn’t feel overwhelming, but for many designers, it does. That’s why I’m excited to introduce you to Tyler, New Zealand’s top online sales coach, who’s here to help you shift your mindset around sales and close more deals with ease. With over 15 years of experience, Tyler has guided countless solopreneurs and creatives to success through simple, actionable sales techniques. Together, we’re diving into what’s holding you back from landing more clients, charging what you’re worth, and confidently closing deals that fuel your business growth.
You will learn:
- How to overcome the fear of selling and build confidence
- Proven techniques for having effective sales conversations that convert
- Strategies to communicate the value of your design services without feeling pushy
- How to attract premium clients who see the value in what you offer
- Ways to consistently generate leads in the design industry
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
About Tyler
Tyler is New Zealand’s most trusted online sales coach with 15 years of experience in sales. His extensive experience in corporate roles has set the foundation for his successful coaching business. Tyler specializes in helping online coaches and solopreneurs increase their sales by understanding the psychology of selling and building compelling offers and packages.
He empowers his clients with the confidence and skills to sell with ease, without feeling uncomfortable or forcing the sale. Living in a beautiful small town on the North Island of New Zealand with his wife and two young boys, Tyler enjoys cooking and occasionally playing online games with his son in his spare time.
Connect with Tyler:
https://offers.tylerarcherconsulting.com/sales-objections-made-easy
https://www.instagram.com/thetylerarcher/
https://www.linkedin.com/in/tylerarchersalescoaching/
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Chasing leads is exhausting, and it’s holding you back from growing your design business to its full potential. I’m sharing my approach to consistently attracting high paying clients without the constant hustle. Imagine having clients seek you out, ready to pay what you’re worth, without you ever having to chase them down. It’s all about positioning yourself as an authority, creating a magnetic brand, and leveraging strategies that bring clients to you on autopilot.
You will learn:
- How to establish yourself as the go-to expert in your niche and let clients come to you
- The secrets to building a brand identity that attracts high-value clients effortlessly
- Proven systems to generate leads automatically, so you can focus on designing
- Techniques to turn one-time clients into long-term relationships and consistent revenue
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
AventiveAcademy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Scaling a graphic design business can feel overwhelming, but it doesn't have to be. I’m breaking down exactly how you can attract more premium clients, raise your rates, and start outsourcing so you can get your time back and grow your business without burning out. I’ll share the strategies that have worked for me, from refining your brand positioning to building a team that allows you to focus on the high-level work that drives your business forward. If you’re ready to stop being the bottleneck and start scaling your design business with confidence, this episode is for you.
You will learn:
- How to position your brand to attract premium clients who are willing to pay top dollar
- Effective strategies to raise your rates and increase your revenue without losing clients
- The key steps to outsourcing and delegation that free up your time for growth-focused activities
- How to implement systems and processes that make your business scalable and sustainable
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
AventiveAcademy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Freelance design can feel like an endless grind - constantly hustling, wearing all the hats, and still not reaching the level of income or freedom you want. I’ve been there, and I know exactly how frustrating it is to be stuck in that cycle. The reality is that the key to working less and earning more isn’t about pushing yourself harder; it’s about transforming how you run your business. In this episode, I’m pulling back the curtain on what it really takes to move from a solo freelancer to a true agency owner.
And I’m not just talking about the traditional agency model with employees—I’ll also share insights on the “floating agency” approach, where you bring in contractors only when you need them. It’s a flexible, scalable way to grow without the overwhelm, and it’s a strategy that nobody’s talking about.
You will learn:
- The biggest reasons freelance designers stay stuck and overworked
- The difference between a traditional agency and a floating agency, and which might be right for you
- How to start delegating tasks without needing full-time employees
- The mindset shifts that will help you step into a true leadership role
- Practical tips for structuring your services and processes to work less and make more
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
The Designer to Agency Bootcamp: https://aventiveacademy.com/designer-to-agency-bootcamp/
Why do so many talented freelance designers get stuck in a constant cycle of hustling for clients, overworking themselves, and never quite hitting the income goals they’ve set? In this episode, I’m breaking down the root causes behind why freelancers struggle to grow and, more importantly, how you can break free from this trap. I’ll be sharing the exact steps that helped me move from being a solo freelancer to running a thriving design agency. We’ll talk about the mindset shifts, business model changes, and systems you need to unlock sustainable growth and finally step into your role as the Creative CEO of your business.
You will learn:
- The three main growth blockers that keep freelance designers stuck
- How to shift from a freelancer mindset to thinking like a business owner
- Strategies to package your services and move beyond the one-to-one model
- How I grew my design business and significantly increased what I charge
- The importance of systems and automation in scaling your design business
- How to position yourself to attract high-value clients who see you as a strategic partner
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Designer to Agency Bootcamp, Sep 10-12th, 2024: https://aventiveacademy.com/designer-to-agency-bootcamp/
You’re doing all the things in your design business—designing, managing clients, handling marketing, and everything else on your plate—but the more you take on, the harder it is to actually scale. You know something has to change, but letting go of control feels risky. In this episode, I’m breaking down what you need to do to shift from being a solo designer to running a thriving agency. From setting up systems to refining your positioning and preparing to hire, we’ll cover the steps that will help you stop doing it all yourself and start building a business that supports your growth.
You will learn:
- The biggest mindset blocks that keep designers stuck at a solo level.
- Why positioning your services is key for attracting premium clients as an agency.
- Practical steps to prepare for hiring and expanding your team.
- Marketing strategies that align with an agency business model.
- Systems you can implement now to streamline your processes.
Grab your coffee, your notes, and get ready to rethink how you run your design business!
Designer to Agency Bootcamp: https://aventiveacademy.com/designer-to-agency-bootcamp/
Ever wondered how you can charge more for your web design projects?
In this episode, I’ll share my journey from charging $500 for a website to landing $10k+ web projects.
Building on the insights from Part 1 (Episode #119), you’ll learn how to price your web projects for maximum profitability by understanding client needs, communicating value, and building a high-value portfolio.
I'll also share tips on specializing, advanced sales techniques, and leveraging case studies to boost your credibility and rates.
If you haven't yet, make sure to listen to Episode 119 for more foundational strategies.
You will learn:
- How to transition from low-priced websites to high-value web projects.
- The importance of understanding client needs and communicating value.
- Effective strategies for building a high-value portfolio.
- Advanced sales techniques to close high-paying deals.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
LIVE Designer to Agency Bootcamp (Sep 10th - 12th): https://aventiveacademy.com/designer-to-agency-bootcamp/
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Ever wondered how to significantly increase your rates?
In this episode, I share my journey from charging $65 for logo designs to landing $20k+ branding projects. You’ll get insider tips on positioning, specializing, and communicating value to attract high-paying clients.
I’ll walk you through the exact steps I took to transform my pricing strategy and attract clients who value my work. From finding your niche to effective sales techniques, this episode is packed with actionable advice you can start implementing today.
You will learn:
- How to transition from low-priced projects to high-value branding.
- The importance of finding and defining your niche.
- Effective sales techniques to highlight the value of your services.
- Tips on building credibility and showcasing your expertise.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Make sure to subscribe to The Profitable Graphic Designer, as this is Part One of our pricing series. You won’t want to miss Part Two, where I’ll dive even deeper into advanced strategies and tips for maximizing your profitability!
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Ever feel like you’re drowning in tasks, both personal and professional, as a freelance designer? You're not alone. In this episode, I share how hiring and outsourcing can transform your business and your life. From hiring a cleaner or nanny to taking on a design assistant, I’ll show you the steps to move from solo freelancer to thriving business owner. Discover the freedom and growth that comes with building a team and the tangible benefits it brings.
You will learn:
- How outsourcing personal tasks can boost your productivity and mental well-being.
- The steps to transition from a solo freelancer to a business owner with a team.
- The benefits of hiring in your design business, including increased efficiency and financial growth.
- Practical tips for identifying tasks to outsource and finding the right people for your team.
- How to overcome common challenges in letting go of control and managing a remote team.
Grab a cup of coffee, your notes, and get ready to redefine how you run your design business!
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
Join My Weekly Newsletter: https://aventive-academy.ck.page/0fc86a336f
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Ever wondered how you can work only 15 hours a week while running a 6-figure design agency?
I used to work 15 hours a day, but I made a conscious choice to change that and spend more quality time with my kids. Now, with the help of my amazing team, I focus on what I truly enjoy and outsource the rest, including tasks like taxes and even house cleaning. In this episode, I’ll share the practical steps I took to transform my business and life. Plus, I’m excited to announce The Creative CEO Accelerator starting in September, designed to help you consistently attract top clients and maximize your design agency income in just five months. The waitlist is now open at aventiveacademy.com/accelerator.
You will learn:
- How to prioritize and plan your tasks to maximize efficiency.
- The importance of building a reliable team and delegating effectively.
- Strategies for landing high-paying clients and focusing on five-figure projects.
- Tips for outsourcing tasks that don’t bring you joy or add value to your business.
- The mindset shifts necessary to achieve a balanced and fulfilling work-life integration.
Tune in to discover how you can work smarter, not harder, and take control of your business and life.
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Tired of feeling like you have to post endlessly on social media to land design clients? I’ve got you covered! In this episode, I’ll show you how to build a thriving design business without relying on social media platforms. I'll share practical strategies to connect with potential clients, leverage SEO, and make the most of referrals. You'll discover how to create meaningful relationships that lead to real business opportunities.
You will learn
- How to tap into your existing network to find new clients
- Effective SEO techniques to boost your online presence
- Strategies for asking for and receiving valuable referrals
- Tips for showcasing your work and expertise without social media
- Ways to follow up and stay connected with potential clients
- Say goodbye to social media overwhelm and hello to a more personalized and effective approach to landing design clients!
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Have you ever wondered how to turn your design freelancing into a thriving, successful agency? Today, I sat down with Massimo, the founder and creative director of a niche design agency that achieved a remarkable 7-figure acquisition. His journey from solo designer to agency owner is full of insights, challenges, and triumphs. You'll hear firsthand how focusing on a niche can help you crush competitors and get way more clients and of course - grow your business. This episode is packed with practical advice, strategies, and inspiration for anyone looking to scale their design business.
You will learn:
- The key steps to transition from freelancing to running a successful design agency
- How to identify and embrace a profitable niche for your business
- Effective techniques to attract bigger and better clients
- Ways to overcome the biggest challenges during the transition from solo designer to agency owner
- Valuable lessons and advice for design business owners aspiring to achieve greater success
About Massimo Zefferino:Founder & Creative director of zfactor - a niche full service creativeagency with a 7 figure acquisition. Host of Angry Designer Podcast
Website | Instagram | YouTube
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Ever wondered how to land high-paying clients, boost your rates, and run a successful design agency?
This episode of The Profitable Graphic Designer Podcast is a bit different because I'm answering questions from you, our listeners. I’ve been in the design industry since I was 15, and now at 33, I’ve experienced it all—from charging $65 for a logo to handling $29,000 branding projects. I’ve worked 9-5, freelanced, and now own a thriving branding and design agency in Austin, Texas.
You will learn:
- Tips on attracting high-paying clients.
- Strategies for finding and maintaining quality when outsourcing design work.
- Methods for staying motivated and avoiding burnout.
- Effective time management between multiple projects.
- How to market design services cost-effectively.
- Insights into building a strong portfolio that attracts clients.
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
--- Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message
Let’s talk about landing those high-ticket design projects that can transform your business. These aren't just any gigs – they’re the ones that allow you to showcase your design skills and command higher fees. To secure these projects, you need to position yourself as a premium brand, build trust with potential clients, and create compelling proposals. I’ll guide you through each step to ensure you can confidently attract and win these lucrative opportunities.
You will learn:
- How to establish yourself as a premium brand that naturally attracts high-value clients.
- Key strategies to build trust and credibility, making clients eager to work with you.
- Techniques for crafting irresistible proposals that stand out and win contracts.
- How to negotiate effectively, ensuring you’re compensated fairly for your work.
- Best practices for nurturing long-term client relationships that lead to repeat business.
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
--- Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message
When was the last time a single social media post changed your life? Ever?
Join me on The Profitable Graphic Designer Podcast as I sit down with James Barnard, an award-winning logo designer, design educator, and the creative mind behind Barnard.co. James has an incredible story of how one viral TikTok post skyrocketed his career, bringing in countless design inquiries and transforming his business. From his journey as a solo freelancer to becoming a sought-after design expert, James shares his “secrets” to success, balancing content creation with client work, and handling the ups and downs of social media fame. You won't want to miss this inspiring conversation!
You will learn:
- The pivotal moment when James’ TikTok post went viral and how it impacted his design business.
- Insights into James’ content creation process, including his strategies for TikTok and Instagram.
- How James manages negative comments and maintains a positive online presence.
- Tips on balancing content creation with client work.
- How to identify and attract high-quality design clients.
- Advice for brand, graphic, and web designers on growing their businesses and increasing their rates.
Tune in to discover how you can leverage social media to grow your design business and attract high-quality clients.
About James Barnard:
James is an award-winning logo designer, seasoned freelancer, design educator, dad, and owner of Barnard.co. He specializes in designing logos and visual identities with meaning.
James started his career in graphic design more than a decade ago, working in the publishing industry. He has designed creative content for some of the UK’s biggest titles, including The Daily Telegraph, Grazia, Men’s Health, Empire, Cosmopolitan, The Times, and many more.
These days, James runs his freelance logo design business from the Gold Coast, Australia, after emigrating from London in 2021. He has an impressive variety of skills in design software, which he aims to pass on to the next generation of designers through his social platforms.
His work has been published in the Logo Lounge, and he speaks as an authority in the world of logo design at design conferences, on podcasts, and for other design channels.
Connect with James:
https://barnard.co/
https://www.instagram.com/barnardco/
https://www.tiktok.com/@barnardco
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
--- Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message
This client portal changed absolutely everything in my design business. Fewer revisions, fewer emails, fewer questions. It’s all in one spot. Clients don’t ask us to resend the final files, they don’t ask about the timeline, they know exactly when they should pay next, and they are not asking for revisions via email. All the answers for them are in one spot. It’s amazing.
https://aventiveacademy.com/client-portal/
--- Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message
Who pays the processing fees? How about taxes? Designer or Client?
In this episode of The Profitable Graphic Designer Podcast, we are revealing something that many designers don’t handle correctly. It’s definitely something that your clients can choose not to hire you for or hire you for. I’ve been freelancing and running my design agency since 2015, and I've been on both sides. Sometimes I am the client because we hire and outsource to contractors all the time. So, I know what feels right and who should pay the fees. Are fees the cost of doing business, or should your clients pay them? Tune in to learn more.
You will learn:
- What fees you need to pay and what fees your clients should pay.
- If you are a contractor that a project was outsourced to, who needs to pay taxes and processing fees.
- If fees are included in a project price or charged extra.
- How to present the fees to the clients.
- Overall, who pays and what fees.
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
--- Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message
Have you ever thought about creating a quiz as a designer? No, I'm not talking about designing it, but using it in a way that will help you GET CLIENTS! Yes, it works.
In today’s episode of The Profitable Graphic Designer Podcast, we are talking with Josh Haynam, the CEO and creator of Interact.
Interact is a tool for creating online quizzes that generate leads. We use quizzes at Aventive Academy, and you can check one out for yourself; it’s called "Marketing for Designers," and it will help you figure out which marketing strategy is the best for you as a designer to get clients. It’samazing. In this episode, we covered everything from how to create it, the results you can get, what clients like and don’t like, and much more.
You will learn:
- How you can generate design leads using quizzes
- What it takes to create a quiz and the best ways to promote them
- The full workflow, from a lead finding out about your quiz to all the next steps until they become your clients
- The importance of understanding your audience’s psychology in marketing
- How to create a quiz that doesn’t feel like a waste of time and is actually valuable and personalized
Tune in, and again, try out the Marketing Quiz for Designers to test it out.
About Josh Haynam:
Josh is the co-founder and CEO at interact, an AI powered quiz platform for generating leads and engaging audiences. Josh founded Interact 11 years ago and has bootstrapped it to 7,000 customers and over 1 billion quizzes served.
Connect with Josh:
tryinteract.com
https://www.instagram.com/tryinteract/
https://www.linkedin.com/in/jhaynam/
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
--- Send in a voice message: https://podcasters.spotify.com/pod/show/aventive-academy/message
Ever wondered how long it takes to land high-paying clients?You’ll be surprised, I promise. Welcome! In this episode, I walk you through every single step I had to take to land my $29,000 branding and web design clients. While this is just one example, the majority of my clients are in the five-figure range, and the steps I take remain consistent with each potential client. I also share where our clients typically find us, how they communicate with us, what we offer, what's included, and all the important details.
This episode is incredibly valuable if you're aiming to land amazing clients you want to work with.
You will learn:
- How we acquire high-paying design clients
- The timeframe for landing a five-figure client
- The precise steps needed to secure a $29k client
Aventive Academy’s Resources:
Free Client Portal for Designers: https://aventiveacademy.com/client-portal/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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In today’s episode of The Profitable Graphic Designer podcast, we're talking about design revisions. Throughout this episode, you'll learn how to embrace revisions as a natural part of the creative process, communicate effectively with clients to minimize misunderstandings, and educate clients on the value of your designs. By the end of our discussion, you'll have practical strategies to handle revisions with confidence and professionalism, ensuring smoother project workflows and happier clients.
You will learn:
- How to reframe revisions as opportunities for improvement.
- Strategies for effective communication with clients during the whole process.
- Techniques for educating clients on the value of your designs.
- What we do, in my branding & design agency, to minimize revisions and how we handle them when we have them
Aventive Academy’s Resources:
Client Portal: https://aventiveacademy.com/client-portal
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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No clients? No problem!
Join me as I share invaluable insights and strategies for navigating those challenging times when clients seem to be nowhere in sight. In this episode, I'll guide you through practical steps to not just survive but thrive during these downtimes. You'll learn how to revamp your portfolio to attract new clients, harness the power of social media to stay visible, and get creative with client acquisition strategies. Additionally, I'll share tips on optimizing your business processes for long-term success. By the end of this episode, you'll be equipped with the tools and mindset to conquer slow seasons with confidence and emerge stronger than ever before.
You will learn:
- How to stay motivated and keep going when you don’t have design clients.
- Techniques to refresh and strengthen your design portfolio.
- Strategies for creating engaging content on social media platforms to maintain visibility.
- Creative approaches to finding and acquiring newclients.
- Tips for optimizing your business processes to ensure long-term growth and success.
Grab a cup of coffee and join me!
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Every designer grapples with challenging clients—it's an inevitable part of the journey. We've all been there, facing clients who may not align with our vision or approach. But what defines a "bad" client? Is it the low-paying ones, the ones who seem to micromanage every detail, or perhaps the ones who reach out for minor tweaks at inconvenient times? The truth is, the definition of a bad client varies from person to person. It's a subjective experience and it’s up to you to decide!
In today's episode of The Profitable Graphic Designer Podcast, we’re talking with Josh Hall all about filtering out bad-fit clients and focusing on attracting the dream high-quality clients you want to work with. We’re covering everything from how to structure your contract form, sales funnels, services, networking events, and much more!
PLUS! Josh is proving his framework (usually paid but FREE for my listeners) 😊
Web Design Client Funneling Framework: Use code“Profitable-Graphic-Designer” at checkout for 100% off :)
In this episode you will learn:
- Proven methods for effectively weeding out bad-fit clients before they become a drain on your time and resources
- Innovative contact form ideas designed to capture more leads and, more importantly, high-quality leads that are a perfect fit for your services
- Insights on which social media platforms are currently the most effective for brand, graphic, and web design professionals, with a special emphasis on why LinkedIn stands out
- Actionable tips on positioning yourself as the go-to designer in your niche or industry, establishing credibility, and attracting premium clients who recognize and value your expertise
- Expert networking strategies and little-known tricks for generating a steady stream of referrals and landing lucrative design projects that align with your strengths and interests
Grab a cup of coffee and join us!
About Josh:
Josh is a web design business coach, podcast host and web agency founder based out of Columbus, Ohio. Through his podcast, youtube channel, online courses and web design community Web Designer Pro™, he teaches web designers how to build a web design business that gives them freedom and life they love.
Website: https://joshhall.co
Instagram: https://joshhall.co/instagram
Aventive Academy’s Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Welcome to another episode of The Profitable Graphic Designer Podcast! In this episode, we're excited to have Kyle Courtright joining us. Kyle, a visionary who rejected the traditional 9-5 grind, has been making waves in the freelancing world. His impressive client roster includes big names such as PayPal, Toyota, Chipotle, Walmart, NVIDIA, NFL, NBA, and the USA Olympics. But that's not all—Kyle also manages two additional companies! One, Logo Wave, is dedicated to recognizing exceptional design work, adding value to organizations and boosting careers. The other is a subscription-based design service. Curious to learn more? Tune in to find out!
In this episode, you will learn:
- How Kyle got these amazing Fortune 500 companies as a graphic designer.
- What platforms he uses to land design clients, and not just any client but high-value and high-paying clients.
- If LinkedIn is worth the effort + a personal story of posting every day for 6 months with no results.
- How he manages to work only 20-30 hours a week while running 3 design companies.
- If SEO is still relevant and what you can do to get in front of potential clients that Google and search for your services.
This episode is super valuable, and I am sure you’ll love it!
About Kyle Courtright:
Kyle Courtright is an award-winning designer, mentor and author specializing in brand design. He's worked with 650+ entities in over a decade including widely recognized brands like PayPal, Toyota, Walmart, Chipotle, Lowe's, NVIDIA and USA Olympics. Kyle is the founder of Logo Wave, a reimagined logo awards platform recognizing and rewarding designers, bringing additional value to their creative services for positive career impact. He's also the founder of Etch, a productized brand design agency with a small but mighty team of ten. He also created the Logo Inspiration Generator Tool and authored The Ultimate Guide to Logo Design, now purchased by designers spanning 6 continents and over 50 countries. He's passionate about helping designers reach their career goals and leveling up their creative craft!
etchdesign.co | courtrightdesign.com | logowave.comlinkedin.com/in/kcourtright | x.com/kcourtdesign | x.com/mylogowave
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Welcome to an insightful episode where I sit down with Shannon Mattern, a seasoned business coach specializing in helping web design entrepreneurs create freedom, flexibility, and financial independence. In our conversation, Shannon shares invaluable insights into the realm of marketing for design professionals. Uncover the key elements of a successful marketing strategy, gain clarity on identifying your unique selling proposition, and explore practical tips for leveraging social media platforms effectively. From content marketing to networking, Shannon sheds light on common misconceptions and provides actionable guidance for design business owners.
You will learn:
- The importance of marketing in attracting the right clients and fostering business growth.
- Strategies for identifying and leveraging your unique selling proposition to stand out in a crowded market.
- Practical tips for effectively showcasing your work and attracting potential clients on platforms like Instagram, Pinterest, and LinkedIn.
- Insights into content marketing strategies tailored to resonate with your target audience and establish authority in your niche.
- Common marketing mistakes to avoid and actionable guidance for refining your marketing efforts.
Tune in!
About Shannon:
Shannon Mattern is a business coach for web designers and host of the Profitable Web Designer Podcast where she shares strategies and advice to help web designers create freedom, flexibility and financial independence.
Website: https://webdesigneracademy.com
Instagram: https://instagram.com/profitablewebdesigner
Web Designer Archetypes Quiz: https://webdesigneracademy.com/quiz
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Get ready to explore the vibrant world of design entrepreneurship with Kristy Campbell, the innovative force behind Pink Pony Creative. In this episode of The Profitable Graphic Designer Podcast, we uncover Kristy's journey from a solo designer to leading a successful design agency.
Discover the inspiration behind Kristy's 100-day design challenge and the strategies she employed to scale her business. From her unique approach to social media marketing to attracting dream clients, Kristy shares invaluable insights and advice for fellow designers and small business owners aiming to thrive in the industry. Join me as we unravel the secrets to building a thriving design agency, straight from the dynamic mind of Kristy Campbell.
You will learn:
- The story behind Kristy's 100-day design challenge on Instagram and its impact on her journey.
- Strategies for transitioning from a solo designer to leading a successful design agency.
- Insights into effective social media marketing and attracting dream design clients.
- Kristy's approach to managing social media accounts and identifying the most effective platforms.
- Key lessons and advice for aspiring designers and small business owners seeking growth and success in the industry.
Grab a cup of coffee and be ready to take notes!
About Kristy:
Kristy Campbell, founder of Pink Pony Creative and Adobe MAX speaker, is a New Zealand-based Brand Identity and Graphic Designer with over ten years’ of experience in the industry. She expresses herself in daring, vibrant and exciting ways, pushing the boundaries of branding through the combination of loud color, quirky illustrations, and stylized logos. Kristy now undertakes projects for clients worldwide and embraces an ‘anything but boring’ aesthetic in design and business. And with a business name like “Pink Pony”, you know she creates a little differently.
www.pinkponycreative.com
https://www.instagram.com/kristy.thepinkpony/
https://www.tiktok.com/@pinkponycreative
The Social Ponies Podcast
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/profit
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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I am hosting a FREE masterclass on April 10th on how to get amazing design clients on LinkedIn. If you are a brand, graphic, or web designer, this is for you, and you can register by clicking on this link – aventiveacademy.com/linkedin.
In today’s podcast episode, on The Profitable Graphic Designer podcast, we’re covering why LinkedIn is such a powerful social media platform that not many designers utilize. It’s a B2B platform that has a lot of potential clients. Yet, many designers stay away from it.
My first $10k client came from LinkedIn. And since then, I’ve gotten $15k, $25k, even $29k design clients through this powerful platform. And in today’s podcast episode, I talk more about it. Tune in, and I hope to see you on April 10th at 10 am CST during the free masterclass that will help you get design clients on LinkedIn (recording available).
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It's a milestone worth celebrating! The Profitable Graphic Designer Podcast is proud to announce its 100th episode!
Over the past 100 episodes, we've had the privilege of hosting some of the sharpest minds in the creative industry. Our guests have shared their experiences, tips, and strategies that have empowered designers to run profitable, simple and sustainable design businesses they love!
None of this would have been possible without YOU - our incredible listeners. Your support, feedback, and dedication have fueled our passion to bring you the best of the design & business world.
We've received hundreds of messages from designers around the world who've found inspiration and practical advice through our episodes and I, as your host, want to thank you! 😊 The journey to 100 episodes is just the beginning. We're excited to continue providing you with valuable insights, expert interviews, and a platform to thrive as a creative business owner.
In this podcast episode, we have a fantastic guest, Chris Do, and we’ve touched on many different business topics that will help design business owners improve their business.
Chris Do shared how he started his business, how he got some of the first clients, when he started outsourcing, hiring, and how he grew his business into a successful creative agency in LA. Chris also touched on how you can start getting high-paying clients that you would love to work with!
He also helped us understand why clients choose the designers they choose and how you can position yourself and your business as the best possible option for those dreamy clients. It’s very easy to understand and implement in your business, so I would encourage you to go through it.
And, Chris Do also talked about how you can start creating content that will attract dream design clients. Really, the whole episode is full of value, and I know you will find it super valuable if you are a brand, graphic, or web designer trying to build a sustainable design agency.
Here’s what you will learn:
- Discover the work-life balance of a busy entrepreneur, including hobbies and family time.
- Learn about Chris's journey from a freelance designer to building his agency, Blind.
- Gain expert advice on transitioning from a solo designer to building a team and agency.
- Find out how to overcome the challenge of hiring when you have limited resources.
- Explore effective marketing strategies that work when using social media.
- Delve into the importance of personal branding in the creative business world.
- Get insights into content creation and social media management.
Thank you for being a part of our journey, and enjoy this milestone episode with Chris Do & your host, Kady Sandel.
Resources:
Getting Design Clients on LinkedIn: https://aventiveacademy.com/linkedin/
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
About Chris Do:Chris Do is a loud introvert, recovering graphic designer, Emmy award winning designer, and founder of the Futur, an online education platform. His mission is to teach 1 billion people how to make a living doing what they love. Think of the Futur as private art school without the crippling debt.
Connect with Chris Do:
Website: thefutur.com
Get a copy of his book Pocket Full of Do
Coaching communities:
- Accelerator - For early founders & freelancers seeking a step-by-step blueprint on building a thriving creative business.
- Pro Group – For established creative service providers, coaches and consultants who are ready to scale.
- Brand Lab - For founders ready to create their personal brand, build thought-leadership, and innovate their businesses.
Follow him on:
TikTok
YouTube (1500+ videos)
Futur Podcast (Top 10 ranked for Marketing)
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This episode means the world to me. I want you to understand that the $32,000 isn't about bragging - it's about showing you what's possible. Trust me, I've been there, starting with those $65 logo gigs on Craigslist. It wasn't a quick journey, and yours won't be either. But let me tell you, it's doable. What used to be a massive accomplishment for me is now just another day in the office, and that's something I'm truly proud of. On this episode of The Profitable Graphic Designer Podcast, I'm thrilled to share how you can start landing those high-paying clients too. From where to find them to understanding exactly what they need, I'm going to spill all the beans.
You will learn:
- Strategies for acquiring high-value ($20k or so) clients, whether through networking events or online platforms.
- The importance of setting the right prices and how to gradually increase them as your business & expertise grow.
- Tips for effective project management, including tools like Trello for internal communication and Notion for client portals.
- How to build a strong reputation that attracts referrals and fosters long-term success.
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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As someone who's been in your shoes, consistently pulling in $5k a month as a freelance graphic designer, I understand the urge to take things to the next level. Let's talk about transforming your solo operation into a small design agency. We're diving into the steps you need to take to make that transition seamlessly. This podcast episode is going to be incredibly valuable for you if you're a brand, graphic, or web designer ready to scale and provide better design services to your clients.
Running a design agency also means you no longer have to do everything alone in your business. If you don’t enjoy communicating with clients, you can hire someone to take over. If web development isn’t your forte, you can outsource it. If you believe you should focus on the vision while someone else handles the day-to-day tasks, you'll have the time to do so. There are many benefits to running an agency versus staying solo. So, let’s chat!
You will learn:
- How to pinpoint your agency's niche and services to attract the perfect clients, leveraging your expertise and passions.
- The ins and outs of crafting a killer brand and online presence that screams professionalism and credibility.
- Proven strategies for expanding your client base beyond your current network, including networking tips and the power of referrals.
- Practical advice on hiring your first employee, from finding the right fit to navigating the legalities.
- My personal insights on effective team management and delegation to keep your agency running smoothly.
- Plus, we'll delve into the importance of cultivating strong client relationships and retention strategies for long-term success.
Grab a cup of coffee and tune in!
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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In this episode of The Profitable Graphic Designer Podcast, we talk about expanding your design business and building your dream team. From feeling swamped with administrative tasks to struggling to attract top-notch clients, we've all been there. If you've heard my other podcast episodes, you'll know that I used to be a solo freelance designer charging $65 for a logo, to building an amazing team and agency, and getting 5-figure clients all the time. So, I'm here to guide you through the process, sharing my own journey and the lessons I've learned along the way. We talk about the perks of growing into an agency, the types of roles you might need (think virtual assistants, extra designers, marketing & sales…), and the flexible hiring options that fit your budget and workload. No need to stress about making the perfect hire – I've got tips for finding the right fit and making the decision with confidence. Plus, ever heard of the floating agency model? It's a game-changer! It’s amazing! So, grab your coffee and tune in 😊
You Will Learn:
- Why transitioning to a design agency model can helpyour business and save you time.
- How to pinpoint your pain points and figure out which roles will make the biggest impact on your workflow.
- Who exactly I have on my team and who works full-time, part-time, or are contractors in my branding & design agency.
- Tips for hiring - whether you're looking for a virtual assistant or a marketing guru.
- The lowdown on flexible hiring options, from contractors to part-timers, that'll keep your business agile and adaptable.
- The scoop on the floating agency model and how it can revolutionize the way you approach staffing.
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Welcome to another episode of The Profitable Graphic Designer podcast! Today, we’re talking about social media content creation with our guest, Kenzi Green. With her expertise in luxury brand and web design, Kenzi is the creative force behind Kenzi Green Design. Kenzi shares her experience and insights into crafting compelling content tailored to attract design clients.
In this episode, you will learn:
- How Kenzi's background in design has shaped her approach to content creation and client acquisition.
- What to do when you don’t have clients and how she got a high-paying client + sent a $13k proposal after a few days of intentionally creating Reels.
- Strategies for developing a robust content strategy that resonates with potential design clients.
- Recommended tools and resources for streamlining the content creation process for design professionals.
- Kenzi's personal insights on the joys and challenges of navigating social media's dynamic landscape.
Join us as Kenzi unveils the secrets to leveraging social media effectively to grow your design business and connect with your ideal clients. Don't miss out on this invaluable conversation!
About Kenzi:
Luxury brand & web designer behind Kenzi Green Design and co-founder of The Brief Collective - Design Biz Academy.
Website: kenzigreendesign.com
Instagram: https://www.instagram.com/kenzigreendesign/
Designer pricing guide: https://view.flodesk.com/pages/641cae0cfdc205d62dc7f1a9
Unapologetic Designer Podcast: https://kenzigreendesign.com/unapologetic-designer-podcast
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Yes, this is written by AI and you can spot it miles away (if you have ever used ChatGPT) 😊
Get ready to supercharge your design and business game in this episode! I'm diving into the incredible world of AI and how it's a game-changer for designers like me. We're exploring the endless possibilities of harnessing AI in design and how it transforms the way we do business. You won't want to miss this!
In this episode, I'm sharing design tips:
- How AI serves as an endless source of inspiration, helping you brainstorm and create unique design concepts effortlessly.
- Tips and tricks for using AI to master fonts in Illustrator and create stunning typography that stands out.
- The magic of generative fill and how it takes your designs to the next level, making them more dynamic and captivating.
- Discovering how to easily create eye-catching 3D mockups with the help of AI tools.
- A deep dive into Adobe Firefly and how it streamlines your design process, making it more efficient and effective.
- Learning how to create powerful client presentations that leave a lasting impression and win you more projects.
- Exploring how AI elevates your professional portfolio and showcases your work in the most impressive way.
On the business front, we're also delving into:
- Crafting website copy that not only resonates with your audience but also ranks higher in search engines, driving more traffic to your site.
- Using AI to supercharge your social media posts and engage your audience like never before.
- Elevating your professional email communication with AI-powered suggestions for more effective correspondence.
- Developing a rock-solid brand strategy with AI tools that help you understand your market and competitors better.
- Creating website copy that not only tells your story but also converts visitors into paying clients.
- Finally, we're discussing the power of AI in blogging, helping you generate ideas and even write high quality content faster than ever before.
Grab a cup of coffee, get ready to take notes and enjoy. Iknow you’re going to love this episode.
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Get ready, because in this episode, I'm unveiling the secrets to turbocharge your design business with an unstoppable client pipeline. As a graphic, brand, or web design business owner, I've walked the same path, and today, I'm sharing my tried-and-true strategies. Join me as I guide you through the art of Lead Generation – we'll explore how to reel in potential clients from various sources. Then, we'll dive into Lead Qualification, helping you spot the gold amidst the rocks. Next up, we'll discuss the art of Engagement, where you'll discover how to connect with your audience on a whole new level. After that, it's Conversion time – turning leads into loyal clients. But it doesn't end there; we'll explore Client Relationship Management and the magic of Retention and Referrals. Lastly, we'll dissect Analytics and Optimization to ensure your pipeline is always running at peak performance. Get ready to transform your design business and take it to new heights.
You will learn:
- How to identify your ideal clients and attract them effectively.
- The secrets of lead qualification to save you time and energy.
- Strategies to engage your audience and build lasting connections.
- The art of converting leads into paying clients.
- Techniques for client retention and harnessing the power of referrals.
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Join me in this exciting episode of The Profitable Graphic Designer Podcast, where I had the pleasure of hosting the incredibly talented Will Paterson. Will is a true master in the world of graphic design, specializing in Logo Design, Hand Lettering, and Brand Identity. As the owner of a successful design agency, he's collaborated with big names like Adobe, Instagram, and Skillshare. And did I mention his YouTube channel? It boasts a whopping 852,000 subscribers!
In this episode, I dive deep into a conversation with Will, getting personal about his journey as a content creator and his path to online stardom.
Here's what you'll learn:
- The secrets behind Will's rise as a content creator and how he began crafting his digital presence.
- How business owners in the design field can leverage content creation to attract premium clients, increase rates, and supercharge their businesses.
- The effective strategies and tactics Will used to grow his YouTube subscribers and Instagram followers.
- Insights into the types of content that resonate with his audience and find out if his target audience includes potential clients or fellow designers.
- How Will maintains a consistent content creation schedule and whether he has a support system in place to help with the grind.
But that's not all, we also dive into the nitty-gritty of logo design. Will shares his creative process, from initial concept to the final product, and unveils his secrets to developing a signature style. Plus, he spills the beans about his course, Logo Launch, designed to empower designers with everything logo design & business related. So, get ready to be inspired and learn from the best.
About Will Paterson:
Will is a creative director, designer, branding expert andYouTuber. He’s been designing for over a decade, beginning as a freelanceartist to now being the proud owner of our design agency, based in the NorthEast of England. He loves creating memorable, unique branding for companies aswell as YouTube videos to help people level up their own design skills andknowledge.
YouTube
Logo Launch
Website
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Welcome, fellow designers, to another exciting episode of The Profitable Graphic Designer Podcast. I'm thrilled to have a very special guest joining me. Meet Ran, a seasoned designer with over two decades of experience and a deep passion for all things WebFlow.
Throughout our conversation, we'll delve into Ran's remarkable journey and uncover the secrets of generating passive income while building a thriving agency that sells online courses. If you're a design business owner on the hunt for fresh income avenues, you're in for a treat.
In this episode, you will learn:
- What ignited Ran's desire to share his knowledge and expertise with the design community, and how it can inspire your own journey.
- The inside scoop on what passive income truly means in the context of web design and online courses, demystified by Ran.
- A behind-the-scenes look at Flux Academy, Ran's successful agency that sells online courses – discover the origins, the pivotal steps taken, and the lessons learned along the way.
- Insights into the most profitable types of online courses in the design industry, along with the rationale behind their success.
- Proven strategies and tips for effectively marketing and promoting online courses to your target audience, including the secrets to making your courses irresistible.
About Ran Segall:
Ran has been a designer for over 20 years and a passionate Webflow advocate for over 6 years. He has spent the last few years dedicating his efforts to educating the design community on YouTube and Flux Academy, enabling designers to do more and better work.
https://www.flux-academy.com/
https://www.youtube.com/@FluxAcademy
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From transitioning from a freelance graphic designer to developing a product tailored for designers, Michael shares his journey of inventing software for logo designers in this episode of The Profitable Graphic Designer Podcast. We delve into the highs and lows of his path.
We discuss the benefits of using The Logo Package software and how designers can leverage it to save time and establish themselves as professionals and experienced brand and logo designers in the eyes of their clients.
Michael and I also explore how to establish a product based business as a designer and how to find affiliates for your products. We dive into the question of whether passive income is truly passive.
Information about the software (+ get 20% off using myaffiliate links):
-
Logo Package Expressis the Adobe Illustrator extension that automatically generates and exports logo packages with blazing speed.
-
Logo Package Swatchautomatically gathers all the brand color information you need in one easy-to-access location.
Use coupon code “aventive20” for an exclusive 20%discount!
CLICK HERE TO LEARN MORE
You will learn:
- The profitability of developing a product.
- The time required for research, testing, and product development.
- Strategies for building an affiliate program.
- The number of hours needed for product development and how many hours Michael currently dedicates after the product's launch.
- What Logo Package is and where to find these products.
Click here and use “aventive20” at checkout to get your 20% discount.
Michael’s Bio:Michael Bruny-Groth stumbled into graphic design by mistake when he was accidentally put into a design class in high school. With a degree in graphic design and several years of agency experience under his belt, Michael became a freelance designer in 2016. After parting ways with a major client in 2018, Michael started inventing software for logo designers and has been the Founder and CEO of Logo Package for over 5 years.
Website: www.logopackage.com
Instagram URL: http://instagram.com/logopackage/
Freebies: https://www.logopackage.com/freebies
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Join me in this episode of The Profitable Graphic Designer Podcast as I sit down with the insightful Matthew Essam, a seasoned designer who has a unique perspective on selling design services. In this conversation, we explore a refreshing approach to selling that goes beyond the traditional sales pitch. Matt encourages us to shift our focus from selling to listening, providing valuable insights into how this mindset change can transform the way designers connect with clients. We delve into the art of pitching without selling, discussing practical examples that showcase the power of genuine conversations. Discover the secrets to initiating meaningful dialogues with potential clients, understanding the significance of niching and specialization, empathizing with your clients' problems and desires, and tapping into the emotional aspect of design. Imagine the satisfaction of having a cohesive, meaningful brand that not only boosts your confidence but also attracts your ideal customers while growing your business. Tune in and embark on a journey towards becoming a more client-centered, successful graphic designer.
You will learn:
- The transformative power of shifting from selling to listening in your design services approach.
- Practical examples of pitching design services without coming across as salesy.
- Strategies for initiating meaningful conversations with potential clients.
- The importance of niching and specializing in the design industry.
- How to empathize with your clients' problems and connect on an emotional level.
About Matt Essam:
Matt Essam is the founder of Creative Life, a business accelerator program exclusively for award winning creative agencies. He is also a highly sought after business coach and has been featured on podcasts alongside the likes of Seth Godin, Austin Kleon, Donald Miller and many more.
His international best selling book Create and Prosper received critical acclaim from industry leading figures and has been read by creative business owners across the globe.
Connect with Matt on LinkedIn.
Get a free copy of Matt’s book Create and Prosper HERE.
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Welcome to another episode of The Profitable Graphic Designer Podcast!
Before I tell you more about the new pod episode – I just want you to know that we did a role play where I was a client, and Michael sold me his logo design! It was amazing. You don't want to miss this!
Today, we're in for a treat as I sit down with the incredible Michael Janda, a design industry veteran who's taken his career from being a solo designer to running and eventually selling a thriving creative agency. His journey is packed with wisdom, and in this episode, we'll explore the path that led him to success, his strategies for attracting top-tier clients like NBC, Disney, and Google, his insights on team building, and the ever-important topic of pricing your design services. Plus, we'll discover what Michael has been up to since selling his agency in 2015. If you're looking to grow your creative business or simply seeking inspiration, this episode is a must-listen.
You will learn:
- Michael's personal journey from a solo designer to a successful design agency owner.
- Strategies for attracting high-value clients like NBC, Disney, and Google.
- Insights on assembling a winning design team.
- Pricing strategies for your design services.
- Discover what Michael has been up to post-agency sale.
So, join me for this insightful conversation with Michael Janda, and get ready to take your design business to new heights. And don't forget to subscribe to The Profitable Graphic Designer Podcast for more expert advice and creative inspiration. Enjoy the episode!
About Michael Janda:
Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
Connect with Michael Janda:
https://michaeljanda.com
https://youtube.com/morejanda
https://linkedin.com/in/morejanda
https://instagram.com/morejanda
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Join me in this super insightful episode where I spill the beans on how I went from charging a $65 for a logo design back in 2015 to now raking in a cool $20,000 for a single branding project. It's been quite a ride, and I can't wait to share my journey with you.
So, here are the juicy details: First, I'm going to talk about how I supercharged my design services by adding brand strategy into the mix. You'll see how this move transformed me from just another designer to an expert in high demand.
Next up, I'll dive into the whole idea of finding your dream clients who are ready to invest $15k or more. And guess what? It's all about niching down and becoming the go-to designer for a specific industry. It's like having your own fan club of clients who can't wait to work with you.
And last but definitely not least, I'll reveal my secret sauce – creating a killer signature high-ticket offer that blows the competition out of the water. This move positions you as a top-notch leader who knows exactly what your clients need, and they can't resist it.
If you're itching to take your design business to the next level and charge premium rates like a pro, this episode is your golden ticket. Plus, don't forget to swing by aventiveacademy.com/wealthy-client for even more awesome insights and strategies in The Wealthy Client Blueprint. Trust me; you won't want to miss this one!
Here's what you'll learn:
- How to pinpoint high-paying dream clients within your niche.
- The game-changing recipe for crafting a signature high-ticket offer that elevates your design business.
- Strategies to position yourself as an industry leader who truly understands your clients' needs.
- A valuable resource called The Wealthy Client Blueprint at aventiveacademy.com/wealthy-client to start booking better and higher paying design clients.
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
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Are you a graphic designer trying to make a significant income while working part-time? No matter what your goals or motivations are, in today’s episode of The Profitable Graphic Designer Podcast, you will hear how my guest, Adrienne Johnston, makes $20,000 to $30,000 per month while working only 20-30 hours per week. We had an amazing conversation, and she shared everything from how she started as a graphic designer in 2018, where she found her first design clients, to where she is right now in her business and where the clients are coming from.
You will learn:
- Adrienne’s inspiring journey from having a corporate job to running a profitable design business.
- Proven SEO strategies that helped her (and can help you as well) rank high on Google so clients can find you.
- If UpWork works or it’s a waste of time.
- Practical advice to transition into a niche, if you want to have one.
- How to price your design work based on the value you provide (and not per hour anymore).
- What works and what doesn't work when it comes to landing clients these days.
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Setting goals is easy. Achieving them, not so much. Manydesign business owners set their wishes and not goals – which means you want to get to $10k months, hit 6-figures, or work part-time while making a full-time income, but then… that doesn't happen, or you realize it's way harder than it should be. Why? Because you didn't set your goals properly. Or even worse – you didn't break them down into action steps that will help you get there.
In today's episode on The Profitable Graphic DesignerPodcast, we are talking all about your mindset (you have to believe you can achieve your goals before you set them), setting your goals, breaking them into steps, and making the money you deserve in your creative agency.
You will learn:
- How to stay motivated and positive even when things are not going well.
- What marketing strategies work for brand, graphic, and web design business owners.
- How to set your goals (for 2024 and beyond, really).
- What steps you need to take to achieve your goals.
- How to join The Profitable Designer Program (a 12-week biz course for designers).
Listen to the episode now (we don't judge if you 2x speed). :)
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In this episode of The Profitable Graphic Designer Podcast,I chat with Tim, a solo business owner who turned his design venture from zero to nearly half a million dollars per year in just a few years. Before Tim shares his tips and tricks, we start with an intro to his background and journey into freelancing. We talk about how Tim got his initial clients without a portfolio, exploring the strategies that kick started his success.
Then, we discuss niche selection, uncovering Tim's insightson finding a niche and standing out. The conversation turns to pricing challenges for designers, with Tim sharing his evolving pricing strategies. We also explore the role of marketing and personal branding, as Tim talks about the techniques that attracted clients and built his brand.
Scaling as a solo designer is tough, and we dive into Tim'sjourney in managing workload and quality. We talk about considerations around hiring or outsourcing and the importance of quality control. Tim shares wisdom on effective time management for handling multiple client projects.
As we look into Tim's entrepreneurial mind, we discuss diversifying income beyond client work, exploring online courses and products. Tim shares his future goals for his design business, offering insights into potential scaling and pivots. For budding designers, Tim wraps up with adviceand a list of books, courses, and resources that shaped his approach to design and business. Tune in for a practical episode with real-world experiences and insights from a graphic design success story.
You will learn:
- Strategies for getting clients in the early days with no portfolio or reputation.
- Insights into niche selection and standing out.
- Evolution of pricing strategies for designers starting out.
- Marketing techniques and personal branding for attracting clients.
- Tips on effective time management and maintaining quality as a solo designer.
Tim’s Bio:
Tim is a ux designer, web developer, and thefounder of FreelanceGPS.com, where he coaches how to start and grow successful freelancebusinesses.
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
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Welcome to another exciting episode of The ProfitableGraphic Designer Podcast. Today, we're diving into the world of design business growth through the power of relationships and SEO with our incredible guest, Mariah Liszewski.
In this conversation, Mariah and I uncover the secretsbehind her journey into website design, emphasizing the invaluable role relationships play in her success. We explore networking strategies, highlight a remarkable collaboration, and reveal how to select the perfect partners for your projects. Plus, Mariah spills the beans on her client relationship secrets and how her network has supercharged her referrals.
In this episode, you will learn:
- Mariah's inspiring journey into website design and her key takeaways for aspiring designers.
- Proven networking strategies, including tips for successful in-person events and effective online connections.
- An in-depth look at a successful collaboration that turbocharged Mariah's design business growth.
- Practical advice on identifying and selecting the right partners and collaborators for your projects.
- Mariah's top-notch client relationship management techniques and how they lead to powerful referrals.
About Mariah:Mariah is an award-winning Organic SEO Consultant & Online Business Educator for entrepreneurs, and host of a top 10% podcast; Curiously Guided. She supports business owners & founders in diversifying their online digital marketing strategies so they can grow their brands in a way that actually feels GOOD for them, and aligns with their strengths. Mariah’s a firm believer that showing up on Google and organically marketing your business doesn’t have to be as difficult & overwhelming as everyone makes it. With 8+ years of experience as an entrepreneur in the online marketing space, she’s helped over 150+ clients get their websites found on Google by implementing a strategy that feels both doable AND aligned.
Website: https://www.mariahmagazine.com
Instagram: https://www.instagram.com/mariahmagazineco/
YouTube: https://www.youtube.com/c/MariahMagazine
LinkedIn: https://www.linkedin.com/in/mariahmagazine/
Connect & Collab Playbook: https://www.mariahmagazine.com/playbook
(Use coupon code COLLABLOVE10 for $10 off)
Free roadmap to successful SEO: https://www.mariahmagazine.com/seo-roadmap
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Welcome back to another exciting episode of The Profitable Graphic Designer podcast. In this insightful conversation, I had the pleasure of sitting down with the incredible Shay, founder of Bucketlist Bombshells, to uncover the secrets behind getting booked out 3, 6, and even 12 months in advance as a graphic designer. We delved deep into Shay's wealth of experience, exploring her journey in the graphic design and sales realms. We discussed the challenges graphic designers commonly face in client attraction and retention, shedding light on effective solutions.
You Will Learn:
- Crafting an Effective Sales Funnel: Discover how graphic designers can skillfully guide potential clients from initial awareness to successful conversion using a well-structured sales funnel.
- Proven Sales Strategies: Uncover specific, actionable sales strategies tailored for graphic designers, transformingprospects into loyal paying clients.
- Mastering Online Presence: Learn the art of leveraging social media and various online platforms strategically, understanding the most effective methods to market and sell design services successfully.
- Implementable Roadmap: Shay provides actionable steps and a clear roadmap, empowering graphic designers to implement her sales strategies, ensuring a consistent stream of clients well in advance.
- Effective Sales Calls: Gain insights into what designers should focus on during sales calls, including crucial talking points and the right questions to ask potential clients, ultimately leading to successful collaborations.
Join us as we unravel the secrets to becoming a sought-after graphic designer, mastering the art of sales, and securing your client roster well into the future. Get ready to transform your business and take your design career to new heights!
Bio:Shay Brown is the COO and co-founder of Bucketlist Bombshells, a multi-million dollar business education company for the next generation of female entrepreneurs. Having built a thriving community of more than 150,000 women around the world, the Bucketlist Bombshells Academy® teaches foundational business skills and provide a step-by-step roadmap to create and run an online service-based business. They are also the creators of the Bucketlist Bombshells Collective® business-growth membership & community for female business owners. Plus they coach & mentor women in their Scale with Purpose Mastermind 6-month group coaching program to help female entrepreneurs scale their businesses to 6-figures & beyond.
Bucketlist Bombshells has been featured by Forbes, CNBC, BBC and Greatist for paving the path to remote work for millennial women through entrepreneurship — even before the world adjusted to remote work during the Covid-19 pandemic.
Links & Social Media:
https://bucketlistbombshells.com/mastermind
https://bucketlistbombshells.com/podcast
https://instagram.com/bucketlistbombshells
https://bucketlistbombshells.com/salescalloutline
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The one-concept method is something I've been practicing for a few years now. No more sending multiple concepts to clients for them to choose from. They have one problem, and I offer one solution! Our guest, Hayley, a talented graphic designer, is here to unveil the power of the one-concept method. Discover why presenting a single design concept to your clients might be the fresh perspective your business needs. Learn why people are willing to pay more for one concept/one design versus multiple options and how it can significantly increase your efficiency. Hayley will share her journey, client responses, and the remarkable benefits this approach can bring to your workflow. Plus, she'll provide invaluable tips on how to transition seamlessly.
You will learn:
- What the one-concept method is and how it differs from offering multiple design options.
- How clients respond and benefit from this approach.
- Why they are willing to pay more for ONE design versus multiple options.
- Practical advice for effectively communicating the value of a single concept to your clients.
- The impact on your workflow and efficiency as a designer.
- Tips and steps to successfully transition to this innovative method.
Can't wait for you to dive in and start applying the insights we talked about soon! 😊
About Hayley:
Hayley Fedders is a branding expert who founded the Carpinteria based design agency, Studio Seaside. With a passion for brand and website design, Hayley brings her creative skills and expertise to help businesses and organizations establish their visual identities and online presence.
Hayley holds a bachelor's degree in industrial arts from San Francisco State University, which has provided her with a strong foundation in design principles and techniques. Her educational background, coupled with her keen design eye, has enabled her to excel in the field of design.
Outside of her professional pursuits, Hayley enjoys spending quality time with her family and serves on the Board of Trustees for Girls Inc, of Carpinteria. She values family and cherishes the opportunity to travel and explore new places with her loved ones.
Resources:
https://www.studioseaside.com/resources
https://www.studioseaside.com/brand-process-savvy
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Join me in this exciting episode where I sit down with the incredible Becca, a web designer who has cracked the code to earning $5K per day with her innovative approach. Becca shares her inspiring journey as a web designer, revealing the secrets behind her 'website in a day' services. Discover how she developed this unique business model, and learn the key steps involved in her lightning-fast projects. If you're a designer looking to venture into day rates, Becca's expert advice is a goldmine.
You will learn:
- Becca's inspiring journey from a novice to a $5K/day web designer.
- The step-by-step process of executing a 'website in a day' project.
- Strategies for maintaining quality under tight timelines.
- Tips for setting day rates and attracting high-paying clients.
- Real-life success stories showcasing the effectiveness of the 'website in a day' model.
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
About Becca:Becca Luna is a high school dropout who created a multiple six-figure web design business on a MacBook Air in a 500 sqft apartment. She now runs a million-dollar educational empire teaching driven creatives how to build 6 figure web design brands with no college degree, no coding knowledge, and no previous experience. Now it's your turn.
Links:
Becca's FREE course: https://beccaluna.com/creative-career-course
IG: instagram.com/iambeccaluna
TikTok: tiktok.com/@iambeccaluna
Website: beccaluna.com
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In today's exciting podcast episode, I had the incredible opportunity to sit down with Elizabeth McCravy, the mastermind behind a booming web design template business that has generated over $1.4 million in sales! We delved deep into Elizabeth's journey, starting with her background and how she transitioned from college life to web design entrepreneurship. She shared her insights on the design process, her choice of the Showit platform, and how she stays ahead of market trends to cater to her audience. Elizabeth also spilled the beans on her effective marketing strategies and pricing tactics. But the real gem of our conversation was the personal touch she adds to ensure her customers have a seamless experience with her templates. And the big reveal – her future plans for expanding her business into the world of podcasting!
You'll learn:
- Elizabeth's inspiring journey from college to web design entrepreneur.
- The Showit platform and why she chose it over other options.
- Pro tips on design, market trends, and pricing.
- How she maintains a personal touch and great customer experience.
- Her exciting plans for venturing into the world of podcasting.
Elizabeth’s Bio:
Elizabeth McCravy is a Showit website designer, business coach, and host of the Breakthrough Brand Podcast. She’s the creator of the popular courses, Booked Out Designer and Podcast Success Blueprint, and she's the web designer behind Elizabeth McCravy Shop templates. Elizabeth is a wife, boy mama with a second on the way, and believer based in Nashville, Tennessee.
Website: https://elizabethmccravy.com/Instagram: https://www.instagram.com/elizabethmccravy/
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Ever wondered how I land 5-figure clients and how much money I actually make off of one project? In this insightful episode, I spill the beans on how I not only secured the client but also managed to deliver stunning results that left them thrilled. You'll get an exclusive look into my process, from end to beginning (you read that right!), uncovering the secrets to success.
You will learn:
- The unconventional approach I used to secure a high-paying client and have them approve all designs within minutes.
- Discover how I spent just 27 hours on this project and made over $12,000.
- The importance of brand strategy and how it can elevate your design business.
- Pricing strategies and how I structured my project, including the breakdown of costs and profits.
Get ready for a dose of inspiration and practical advice that will empower you to take your design business to new heights. Tune in now and learn how to turn your passion into profit!
Wanna work with clients like this one?
Join us inside The Profitable Designer Program!
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In today's episode of The Profitable Graphic Designer Podcast, I am bringing you a conversion-focused brand and web designer, Yevgeniya (and you can call her Gigi), from One 6 Creative. Today, we're discussing a topic that we haven't covered on this podcast yet, and it's all about becoming an indispensable designer, which essentially means gaining repeat clients.
You will learn:
- How to secure more work from your past clients.
- When to follow up with previous clients and precisely what to say/ask.
- What additional offerings you can provide to your previous clients, aside from completed design projects.
- How to find clients online if you are just starting out and don't have a substantial client history.
- Strategies for design business owners to increase client lifetime value.
About Yevgeniya (Gigi):
Yevgeniya "Gigi" Davarashvili is the founder behind One6Creative, a conversion-focused creative agency specializing in branding and web design for mission-driven small businesses. With a background in sociology, neuromarketing, and business, Gigi blends data-driven strategies with design, helping thought leaders and industry experts make their mark online, connect with their audience, and drive revenue.
In 2020, Gigi expanded her reach by launching One6Creative Academy, a digital academy offering resources and courses aimed at empowering designers to become better business owners.
When she's not crafting brand experiences, Gigi revels in outdoor adventures with her family and is an avid tennis player and skier. For business insights and behind-the-scenes content, catch her on Instagram or tune in to her podcast, Create to Convert.
To connect with Gigi you can visit her website: https://one6creative.com/ or follow her on Instagram: https://www.instagram.com/one6creative/
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In my latest episode, I had the pleasure of chatting with Ian Paget from Logo Geek! Ian laid it all out for us – from his journey into the world of logo design to his client acquisition strategies. We explored the intricacies of his design process from start to finish, and got the inside scoop on how he sets his logo design rates. Plus, he shared insights into his day-to-day workflow.
You will learn:
- The captivating story of Ian Paget's entry into the world of logo design.
- Proven strategies for finding clients and building a thriving design business.
- An exclusive look at Ian's logo design process.
- Valuable insights into effectively pricing your logo design services.
- How he positioned himself as a go-to logo designer.
This episode is filled with practical insights that will help you improve your logo design skills and business strategies.
Ian’s Book: https://www.amazon.co.uk/Make-Living-Designing-Logos-Paget/dp/1838241205/
Logo Geek: http://logogeek.uk/
X / Twitter: https://twitter.com/logogeek
Treads: https://www.threads.net/@logogeek
Ian’s biography:
Ian is an accomplished logo designer with over a decade of experience in the field. He is recognised for his ability to create striking and effective logos that communicate the brand's essence. Ian is also the host of the popular Logo Geek Podcast, where he shares his expertise and interviews other leading designers and marketing experts in the industry, as well as author of the book, Make a Living Designing Logos. Through his work, Ian has established himself as a respected voice in the design community, and his passion for the craft is evident in everything he does.
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Get ready for an eye-opening journey on the latest episode of The Profitable Graphic Designer Podcast! Today, I'm delving deep into the art of pricing for design business owners, sharing insights that have personally transformed my career.
In this power-packed episode, you will learn how to:
- Discover the True Value: I'll show you how to recognize the immense value of your design skills and communicate it effectively to your clients.
- Craft a Winning Pricing Strategy: Learn the art of value-based pricing and tiered packages to maximize your income without sacrificing quality.
- Educate and Persuade: Find out how to educate your clients about the design process and persuade them to invest in your expertise, leading to higher profits.
- Price Evolution: I'll share the journey of incremental price increases, ensuring you're always growing your earnings while maintaining client loyalty.
Let's dive in!
Resources:
$12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
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As a designer, I've faced the creative challenge of when clients don't know what they want head-on and learned how to turn it into a golden opportunity. In this personal and insightful episode, I'll share my tips and strategies on understanding your clients' perspective, guiding them through the design process seamlessly, and delivering solutions that leave them in awe.
I'll emphasize why sometimes less is more when it comes to design options and how to educate your clients effectively.
Plus, I'll remind you that these moments of uncertainty are where your unique design skills shine the brightest. Tune in now and get ready to elevate your design game!
You will learn:
- The art of understanding your clients' perspective and needs.
- How to guide clients through the design process with confidence.
- The power of presenting a singular, well-crafted design concept.
- Strategies for educating your clients without overwhelming them.
- Why uncertainty can be your platform to showcase your expertise as a designer.
Resources:
Free $12k Client Attraction Masterclass: https://aventiveacademy.com/attract-clients-workshop/
The Wealthy Client Blueprint ($27): https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
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As a designer who's been on the exhilarating path of entrepreneurship, I'm excited to delve straight into a pivotal topic that has the potential to revolutionize your design business: Finding the Perfect Niche Target. Over the next 30-40 minutes, I'll be your guide on this journey, sharing the insights and strategies that have shaped my own success.
Get ready to discover:
- The transformative power of niche specialization for your design business.
- Practical steps to unearth that niche that perfectly aligns with your passions and market demand.
- The invaluable perks of niche targeting, including forging stronger client connections and commanding higher prices.
- Actionable advice on how to test, refine, and own your chosen niche like a pro.
- Why personal fulfillment in your work isn't just a lofty dream but a reachable goal through niche specialization.
Join me as we embark on this journey to unlock the full potential of your design business. It's time to find your niche and watch your profits soar!
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
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In this episode on The Profitable Graphic Designer Podcast, I dive deep into a burning question that every designer and business owner grapples with: "What is the real difference between a $10,000 visual identity project and a $1,000 one?"
Join me as I share my personal insights and experiences from my branding & design agency. I'll reveal the secrets behind the pricing disparity, why high paying clients opt for premium services, and how you can position yourself to attract these lucrative opportunities.
You'll learn:
- The key elements of a $10,000 visual identity project and how it goes beyond just design.
- Strategies to educate potential clients about the value of investing in their brand's identity.
- Tactics for attracting high-paying clients who appreciate your expertise.
- The power of niching down and becoming a specialist in your chosen industry.
- Effective communication techniques to convey the value you bring to your clients' businesses.
Join me in this episode, and let's unravel the mystery of pricing in the world of design, helping you find your path to profitability as a graphic, brand or web designer.
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
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In this episode of The Profitable Graphic Designer, I dive deep into a topic that's close to my heart as a graphic, brand, and web design business owner – how to put an end to the cycle of attracting those frustrating cheap clients. I share my personal journey and insights, laying out five actionable tips that have helped me transform my client base and elevate my business to new heights. Join me as I reveal the secrets to defining your ideal client, crafting a compelling value proposition, and strategically networking to connect with clients who truly value your work. Plus, I'll discuss the critical aspect of pricing and the importance of showcasing your best work. By the end of this episode, you'll be armed with practical strategies to stop attracting clients who undervalue your skills and start building a client roster that appreciates the true worth of your design expertise.
You will learn:
• How to define and target your ideal high-ticket client.
• The art of crafting a value proposition that positions you out of reach for cheap clients (you want this!).
• Strategies for pricing your services to reflect their true worth.
• Tips for showcasing high-quality work in your portfolio so that cheap clients see you as "an expensive designer."
• The power of strategic networking to connect with 5-figure clients.
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
In this episode of The Profitable Graphic Designer, I'm excited to dive into a topic that's close to every designer's heart – effective sales strategies. As fellow graphic, brand, and web design business owners, you and I understand the importance of closing deals and boosting our revenue.
Join me as I share my insights on understanding clients' needs deeply, building trust through content marketing, and providing personalized design solutions. We'll explore the incredible power of social proof and how positive reviews can make a real difference. Plus, I'll walk you through the art of gracefully handling objections and the key techniques I've mastered for successfully closing deals. Get ready to supercharge your sales game and witness your design business thrive like never before.
You will learn:
- The fundamental stages of the sales process and how they apply to your unique design business.
- Strategies to build trust and establish your credibility by sharing your expertise through content.
- How to create tailored design proposals that speak directly to your clients' pain points and aspirations.
- The transformative impact of social proof, utilizing client testimonials to amplify your sales approach.
- Techniques to confidently address objections, leaving you poised to seal the deal with professionalism and finesse.
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
In this episode, I dive deep into an opportunity that could redefine your journey as a design business owner. Get ready to discover The Creative CEO Accelerator – a program I developed from my own experiences and aspirations.
Imagine crafting a design agency that perfectly aligns with your dream lifestyle. Join me over the next few minutes as I walk you through the key aspects of this accelerator and how it can revolutionize your business game.
From breaking free from the 9-5 grind and commanding $25,000 per website design to building a team and scaling up your income... You're not alone on this journey; you'll gain access to a vibrant community of fellow designers. Plus, I'll be your personal guide, providing timely insights and strategies. Let's not just dream about it; let's achieve it together.
By the end of this episode, you'll know why this accelerator is the game-changer you've been waiting for.
You will learn:
- Craft Your Dream Lifestyle: Discover how to structure your design agency for ultimate time flexibility and financial freedom, whether it's real estate investments, early retirement, quality family time, or personal passions.
- Proven Strategies for Design Success: Dive into the real deal – no more endless workshops or YouTube videos. I share practical, actionable steps that guarantee results, based on my own experiences with over 250 design clients.
- Unlock the Power of Community: Explore the power of a private platform with designers who'll be your support system. They'll help you overcome hurdles and achieve your goals faster than ever.
- Personalized Support: With direct access to me, get answers to your specific questions and challenges within hours. Imagine the confidence of knowing you're backed by expert advice whenever you need it.
- Sustainable Business Mastery: Learn the secrets to a thriving design agency – from mindset and branding to clients, marketing, team building, and sales. It's a comprehensive journey toward the business you deserve.
I can't wait to have you onboard. So, let's take a closer look at The Creative CEO Accelerator and transform your design business into a masterpiece that empowers your life. Visit thecreativeceo.com for all the details and let's make your dreams a reality together.
See you inside the accelerator!
In this content-packed episode, we're delving into the art of Making More Without Working More. If you're a graphic, brand, or web design business owner, get ready to unlock the secrets to boosting your income while maintaining your work-life balance.
You will learn:
- The step-by-step process of confidently raising your rates and communicating your value to clients.
- How to tap into a new revenue stream by creating and selling design templates for various client needs.
- The art of delegation and hiring skilled designers to free up your time for growth-focused tasks.
- Strategies for developing and marketing online courses that generate passive income.
- The benefits of securing speaking engagements and becoming an industry thought leader through your brand.
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
The Designer to Agency Bootcamp is a 2-day live (and recorded) event that will guide business owners through the 4 main components of a successful and sustainable business:
1. Position Your Design Business as a High-End Agency, even if you don't have a team yet!
In this one-hour workshop, I’ll help you become the best option for your clients and ensure that clients choose YOU over other designers.
2. Create Your Signature $10k+ Offer That Clients Really Need and Easily Say YES to!
Still offering everything and anything? Try offering exactly what YOU want instead and charge a premium for your expertise.
3. The Best High-Ticket Marketing Strategies for Your Personality Type #introvert #extrovert
Not every marketing strategy is right for YOU. I will show you how to promote your business in the simplest way possible, and you’ll enjoy it!
4. Outsourcing, Hiring, Getting Your Time Back, and Becoming a Creative CEO! You can’t grow alone. Let me help you make more money so you can hire people to do the things you don’t like doing in your biz. #taxes #instagram #events
Listen to this episode to learn if the Designer to Agency Bootcamp is the right fit for you or not!
Sign up for the Designer to Agency Bootcamp here: https://aventiveacademy.com/designer-to-agency-bootcamp/
In this power-packed episode, we uncover the secrets to attracting 5-figure design clients. If you're a graphic, brand, or web design business owner looking to level up your clientele and boost your revenue, this episode is for you. No fluff, no filler – just the essential steps to success.
Get ready to discover how to niche down and identify your ideal clients, develop an irresistible offer with a premium price tag, enhance your portfolio and website to match your target audience, and master the art of networking and making compelling offers.
You Will Learn:
- The importance of niching down and understanding your ideal clients' needs and desires.
- How to develop a premium offer that justifies 5-figure price tags and appeals to high-paying clients.
- Strategies to elevate your online presence, including portfolio, website, and copy, to attract your dream clients.
- Proven networking techniques to build authentic relationships and make compelling offers that convert.
Get ready to implement these actionable steps and witness a transformation in your design business as you start attracting lucrative 5-figure clients. Let's make your design business profitable and fulfilling!
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
In this episode #66 of The Profitable Graphic Designer, I'm diving into a challenge that many designers face: reducing the number of revisions.
Join me as I share practical strategies that help minimize those never-ending change requests from clients and create a smoother design process.
We'll explore how to effectively manage client expectations, streamline our design workflow, and implement communication techniques that foster collaboration.
Through my personal experiences, you'll learn how to establish clear communication from the start, involve clients in the design process, and educate them on the impact of excessive revisions.
You will learn:
- Strategies I use to establish clear communication and manage client expectations from the beginning.
- Techniques I employ to streamline my design process and reduce the need for extensive revisions.
- The importance of involving clients throughout the design process and gaining their trust and collaboration.
- Effective communication strategies I use to convey my design choices and address client feedback.
- How to educate clients on the design process and strike a balance between their revision requests and project objectives.
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
In this episode of The Profitable Graphic Designer, we talk about the strategies and tactics necessary to attract high-paying clients for your design business. If you're a graphic, brand, or web design business owner aiming to secure clients who are willing to invest $10,000 or more per project, this episode is for you. We explore the importance of positioning yourself as an expert in your field, building strategic relationships, enhancing your marketing strategies, and consistently delivering exceptional value.
You Will Learn:
- The significance of specializing in a niche and showcasing a stellar portfolio to establish yourself as an expert in your field.
- Effective networking strategies and how to leverage partnerships to connect with potential high-paying clients.
- How to develop a compelling content strategy, utilize testimonials and referrals, and implement targeted advertising to enhance your marketing efforts.
- The importance of understanding your clients' goals, communicating your value proposition, and providing a remarkable client experience to attract and retain high-paying clients.
Join us as we provide actionable insights and practical tips to help you elevate your design business and attract clients who recognize and value your expertise.
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
Join us in this short but powerful episode of The Profitable Graphic Designer Podcast as we guide you in making an informed decision about whether our 12-week program is the perfect fit for your design business.
Discover how previous participants of The Profitable Designer Program transformed their ventures and achieved incredible results, such as making $10,000 per month, quitting their 9-5 jobs, and increasing their rates by 10x.
In a conversational style, we'll explore the program's focus on helping you land dream clients, grow to 5-figure months, and streamline your marketing efforts.
Enroll now at aventiveacademy.com/make-money and embark on a transformative journey towards building a thriving design business. Don't miss this opportunity to learn, grow, and connect with like-minded entrepreneurs dedicated to achieving remarkable results.
Visit us on Instagram @aventiveacademy if you have any further questions.
See you inside The Profitable Designer Program!
Welcome to another episode of The Profitable Graphic Designer, episode #63.
Join us as we dive deep into a crucial topic that every design business owner needs to master: Leadership and Management for Designers.
In this episode, we explore the essential skills and strategies required to build and lead a strong design & business team, empowering you to take your brand, graphic or web design business to new heights.
Discover the importance of setting a clear vision for your business, building trust and collaboration within your team, and effectively communicating with your members.
We also discuss practical tips for hiring the right people, defining roles and responsibilities, and empowering your team through delegation.
Additionally, we explore how to provide growth opportunities for your team members and overcome common challenges faced in leading a design team.
Get ready to enhance your leadership skills and create a thriving design business with this insightful episode!
You will learn:
- The significance of setting a clear vision for your design business and how it guides your team's work.
- Strategies for building trust and collaboration within your design team, fostering a cohesive and successful environment.
- Practical tips for hiring the right individuals who align with your business values and culture.
- The importance of effective communication in successful leadership, including active listening, providing feedback, and encouraging idea sharing.
- How to empower your team members through delegation, leading to their professional growth and your business's success.
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Accelerator: https://aventiveacademy.com/accelerator
In this episode, we sit down with a freelance illustrator Ashwin Chacko to discuss the ins and outs of building a successful business in the visual arts. Whether you're just starting out as a freelancer or looking to take your existing business to the next level, our guest offers valuable insights into what it takes to succeed as an illustrator.
You will learn:
- Strategies for finding and attracting new clients
- Insights into pricing your services, negotiating with clients, and managing the business side of freelance work
- Tips on how to start your own business and get clients
- What social media to use as an illustrator (it’s not Instagram!)
- How AI can help you grow your business and save time
- Tune in to hear from a seasoned professional in the world of freelance illustration, and gain valuable insights into how to grow and thrive as a creative entrepreneur.
Ashwin’s website: https://whackochacko.com/
Ashwin’s Instagram: https://www.instagram.com/whackochacko/
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps design business owners grow their business to 5-figure months so they can have the freedom and lifestyle they desire. Join 300+ designers aventiveacademy.com/make-money
In episode 61 of the Profitable Graphic Designer Podcast, we dive deep into the world of design entrepreneurship with Courtney, the owner of Courtney Marie. Courtney shares her insights and experiences on how to successfully scale a design business and build an agency. She discusses how she transitioned from being a solopreneur to building a team, assembling the right people, finding clients, marketing strategies, pricing design services, cold emailing and much more.
You will learn:
- How she successfully transitioned from being a solopreneur to building an agency
- Tips on finding the right people for your agency and assembling a dream team
- Effective marketing strategies and channels for design businesses
- How to price design services and determine rates
- What good closing ratio is
- And how she gets clients at the moment
Tune is and let me know what you think about this episode by DMing me on Instagram @aventiveacademy
Courtney’s website: https://courtneymarieco.com/
Courtney’s Instagram: https://www.instagram.com/courtneymarie.me/
Resources:
The Wealthy Client Blueprint: https://aventiveacademy.com/wealthy-client/
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps design business owners grow their business to 5-figure months so they can have the freedom and lifestyle they desire. Join 300+ designers aventiveacademy.com/make-money
In episode 60 of the Profitable Graphic Designer Podcast, I had the pleasure of chatting with Jamie Brindle, a freelancer who started his career at the age of 17 and now runs a successful creative studio with his wife in Los Angeles, CA. Jamie has worked with major household brands, Fortune 500 companies, and various agencies across the country. He has also directed and produced content featured on Showtime, Hulu, Netflix, and iTunes.
We covered a range of topics, including:
- How Jamie started his business
- Where he found his first clients and where hefinds clients today
- How he landed huge clients for his business
- What value-based pricing is and how designerscan implement it into their business
- How to effectively communicate the value of yourwork to clients
Tune in to this episode to learn from Jamie's experiences and insights.
Resources:
Your First $20k Design Client: https://aventiveacademy.com/your-first-20k-client/
12-Week Business Program for Designers: https://aventiveacademy.com/make-money
The Creative CEO Coaching & Mastermind: https://aventiveacademy.com/mastermind/
Welcome to The Profitable Graphic Designer podcast, where I help designers build thriving businesses.
In episode #59, I discussed the importance of diversifying your income streams and explored different ways to create passive income and additional revenue streams as a brand, graphic or web designer. As a designer myself, I knew firsthand the challenges of relying solely on client work and the benefits of exploring different income streams. That's why I was excited to share my insights and expertise with you. Join me as we explore the different ways you can generate passive income, offer coaching or consulting services, explore speaking engagements, sell physical products featuring your designs, and more.
Resources:
$20k months as a graphic designer – blueprint: https://bit.ly/3lN3xVS
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps design business owners grow their business to 5-figure months so they can have the freedom and lifestyle they desire. Join 300+ designers aventiveacademy.com/make-money
In this episode of The Profitable Designer Podcast, we sit down to talk to David, the founder of Nebula Snacks. He could potentially be a client to a brand, graphic, or web designer. 😊
In episode #58, Kady asks him a lot of questions about how he got his logo designed, his packaging, website, and other visuals for the brand. As a designer, this is your opportunity to gain insight into the client's perspective and hear whether every client needs a designer.
Tune in and let us know what you think by DMing us on Instagram: @aventiveacademy
Our 12-week Profitable Designer Program helps design business owners grow their business to 5-figure months so they can have the freedom and lifestyle they desire. Join 300+ designers aventiveacademy.com/make-money
Welcome to The Profitable Graphic Designer podcast!
In this episode #57, you'll learn three strategies that helped me raise my rates the most. As a design business owner, I've experienced firsthand how challenging it can be to increase your rates. That's why I'm excited to share my personal experience, tips, and examples to help you attract more ideal clients and increase your profitability.
Resources:
$20k months as a graphic designer – blueprint: https://bit.ly/3lN3xVS
Connect with me on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps design business owners grow their businesses to 5-figure months so they can have thefreedom and lifestyle they desire. Join 300+ designers aventiveacademy.com/make-money
In this episode, we sit down with Andrea, a successful business owner in the skincare industry, to discuss her experience with finding and working with designers to create her brand. As a designer, this is your opportunity to gain insight into the client's perspective and learn what they value in a designer.
Resources:
If you are trying to get high-ticket design clients, check out our free masterclass:
https://aventiveacademy.com/attract-clients-workshop/
In episode 55 of The Profitable Graphic Designer podcast, business coach Kady Sandel explores the topic of cold emailing and whether it really works to land graphic, brand, and web design clients.
She delves into the benefits of cold emailing for designers, including the ability to connect with potential clients who wouldn't have otherwise been accessible.
Additionally, Kady discusses the process of cold emailing for designers, the do's and don'ts to remember, as well as how to follow-up without feeling annoying. She also covers the potential downsides of cold emailing, including the risk of being ignored or considered spam.
Resources:
What’s the best high-ticket marketing strategy for your design business? Take our quiz to find out: https://bit.ly/3lN3xVS
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
Are you struggling to figure out how much you should charge for your graphic, brand, or web design services?
In this episode of The Profitable Graphic Designer podcast, business coach Kady Sandel breaks down your options and shows you how to set up your rates so you can stop undercharging and start being paid your worth.
Learn what factors you should consider when setting your rates – using not only the time the project will take, but also metrics that harder to quantify like your creative expertise and the client’s expected results.
Kady covers whether you should ever use hourly pricing, how to start implementing value-based pricing, how to communicate your rates to your dream clients, and more! By the end, you'll have a better understanding of how to increase your profits through your pricing so you never feel underpaid and overworked again.
Resources:
What’s the best high-ticket marketing strategy for your design business? Take our quiz to find out: https://bit.ly/3lN3xVS
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
Many designers (and other creatives!) are concerned about the potential impact of artificial intelligence (AI) on the design industry.
In this episode of The Profitable Graphic Designer podcast, Kady Sandel shows you how AI can assist designers in the creative process, using a case study from behind the scenes of her branding agency to illustrate the benefits of incorporating AI into your workflow!
Additionally, Kady talks about future implications of AI in the design industry and shares tips to stay competitive in a rapidly evolving field. You'll discover examples of how you can utilize AI in your business to save time and work in your zone of genius.
Resources:
What’s the best high-ticket marketing strategy for your design business? Take our quiz to find out: https://bit.ly/3lN3xVS
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
Are you tired of clients ghosting you after you've invested time and effort in pitching your design services?
In this episode, business coach Kady Sandel explores the most common reasons behind client ghosting and shares what you can do to prevent it from happening to you. As a graphic, brand, or web design business owner, understanding why clients ghost you is essential to growing your business and making sure it happens less frequently.
We also discuss the importance of pricing strategy and how it can impact your client responses, plus how to offer value beyond your design services to attract and retain clients. Tune in!
Resources:
What’s the best high-ticket marketing strategy for your design business? Take our quiz to find out: https://bit.ly/3lN3xVS
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
Are you a creative looking to expand your services to include brand strategy? Or maybe you're a business owner wondering if you should work with a certified brand strategist or not.
In this episode of The Profitable Graphic Designer Podcast, we sit down with Melinda Livsey, a brand strategist & designer, to talk about her journey of transitioning from a graphic designer to a brand strategist and why she doesn't believe that having a certification is necessary to stand out. She discusses how being uncertified has helped her and her students attract better clients, build confidence in their skills, and take a more flexible and personalized approach to brand strategy and building a creative business overall.
There's no one-size-fits-all approach to branding, and Melinda shares her insights on how being an uncertified brand strategist can help you build a thriving creative business. Tune in to learn more!
About Melinda:
Melinda Livsey is a graphic designer turned brand strategist and founder of the Brand Strategy Bootcamp. Her aim is to help make brand strategy (and life!) easier for the creative over-thinker and believes that curiosity is the only certification creatives need.
Learn how to do brand strategy in your own unique way with Melinda's Brand Strategy Bootcamp: https://melindalivsey.com/brand-strategy-bootcamp
Check out Melinda's website at https://melindalivsey.com
Connect with Melinda on Instagram @melindalivsey
Outsourcing Your Designs aka White Labeling is an episode for graphic, brand, and web design business owners who want to expand their services and increase their revenue.
In this episode of the Profitable Designer Podcast, Kady Sandel (your host) talks about the concept of white labeling and if it can benefit your design business.
She covers the pros and cons of white labeling, including the benefits of increased revenue and access to new clients, as well as the potential downsides of limited creative control and lack of credit.
You will learn:
· The definition of white labeling and how it works in the graphic design industry
· The benefits and downsides of offering white labeling services as a designer
· How your business can grow really fast while working for someone else
· How to offer white labeling services, including research, setting clear guidelines, signing a contract, and keeping open communication
Resources:
What’s the best high-ticket marketing strategy for your design business? Take our quiz here to find out: https://bit.ly/3lN3xVS
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
Are you looking for a better way to sell your design services? In this episode of The Profitable Designer Program, we explore an alternative approach to selling design services – by packaging them into specific, pre-defined products!
You can use this approach to increase your pricing, streamline your sales process, and build a stronger brand identity, just like Kady Sandel (your host) did.
We discuss the benefits of productizing your design services along with the drawbacks of the the traditional hourly & project rates. Kady will also show you how to package your services effectively, plus the importance of positioning your products correctly. Tune in!
Resources:
What’s the best high-ticket marketing strategy for your design business? Take our quiz here to find out: https://bit.ly/3lN3xVS
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
In this episode, business coach for designers Kady Sandel dives into the world of social media for graphic, brand, and web designers. Let’s explore how you can use these platforms to attract high-paying clients ($10k+) and grow your creative business!
She discusses the importance of developing a strong social media strategy that targets the right platforms for your ideal design clients, creating high-quality content that showcases your skills and expertise, engaging with potential clients to build relationships and attract new business, and much more.
Plus, learn why you need to create a high-value service offer that justifies your pricing and helps you reach your income goals!
Resources:
What’s the best high-ticket marketing strategy for your design business? Take our quiz here to find out: https://bit.ly/3lN3xVS
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
In this episode, business coach Kady Sandel shows you how to talk about your brand design, graphic, and web design services so high-ticket clients want to learn more!
Anyone can say “I’m a brand designer” or “I design websites.” But to stand out from the millions of other designers out there, you need to make your messaging more compelling.
You’ll learn why it’s important to focus on the results your designs provide (rather than on your services themselves), and how to rework your elevator pitch to focus on the benefits rather than the features.
Kady also shows you how to build relationships with referral partners who can connect you with dream $12k+ clients.
Resources:
What’s the best high-ticket marketing strategy for your graphic, brand, or web design business? Take our quiz to find out: https://bit.ly/3lN3xVS
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
In this episode, guest expert Josh Hall joins Kady Sandel to talk about growing your web design business, setting your prices, and whether you can guarantee results like sales, traffic, or conversions to your web design clients!
You’ll hear about Josh’s career journey from cabinetmaker and drummer to web designer and online educator, and how these unique experiences have helped him grow his web design business.
We also cover how to collaborate with copywriters, the #1 thing you should do to get a new web design client, and how to use value-based pricing as a web designer. Tune in!
About Josh Hall:
Josh is a web design business coach, podcast host, and web agency founder who lives and works in Columbus Ohio. Through his online courses, podcast, and YouTube channel, he teaches web designers how to build their dream web design business that gives them freedom and life they love.
Learn more at joshhall.co and check out his Web Design Business Podcast at https://joshhall.co/podcast/
Resources:
Scale your design business to $20k months without burnout in our mastermind program, The Creative CEO: aventiveacademy.com/mastermind
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
Want to be more productive in your graphic design, brand design, or web design business? Then you need to do less 😊It’s easy to get overwhelmed by the number of marketing strategies available, but they are not all created equal!
In today’s episode, business coach Kady Sandel breaks down how to simplify your marketing to-do list and identify the tactics that will actually bring in revenue to your design business.
Learn why becoming a mom actually made Kady more productive (despite having less time), how you can choose the most profitable strategies for your creative business, and a simple way to stay focused on one task in your business at a time.
Resources:
Scale your design business to $20k months without burnout in our mastermind program, The Creative CEO: aventiveacademy.com/mastermind
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
Every creative CEO has lulls where you don’t feel as inspired as usual. That’s normal!
In today’s episode, business coach Kady Sandel will give you a mindset reset to help you feel focused & excited again in your graphic design, brand design, or web design business.
Kady breaks down how to set achievable goals, stay on track to reach them, and stay positive -- even when things don’t go as planned in your business. Learn a positive way to motivate yourself to land clients, plus a tip that will help you overcome obstacles and learn from your failures.
If you’re in a funky headspace and need some real-world motivation to keep going, this is the episode for you.
Resources:
Scale your creative business to $20k months without burning out in our mastermind program, The Creative CEO: aventiveacademy.com/mastermind
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
In this episode, business coach Kady Sandel talks all things outsourcing, increasing your rates, and building a team for your design business so you can focus on the work you love while still making a great income!
When you left the 9-5 world, you were probably wanting flexibility & freedom – not to work 24/7 running your own graphic design, brand design, or web design business.
Yet so many creatives work way more hours than they need to & experience burnout along the way. Let’s shift that dynamic! Kady talks about how six-figure designers get their time back without spending all their time on managing employees.
Resources:
Scale your creative business to $20k months without burning out in our mastermind program, The Creative CEO: aventiveacademy.com/mastermind
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
If you’re running a six-figure design business, you already have a team, your expenses are creeping up, and you’re wondering how to get to an even higher level without hiring a ton of more people… this episode is for you!
Business coach Kady Sandel will show you how to revamp your creative agency to get rid of burnout, reduce your work hours, and scale even further without hiring a massive team.
Learn how to work “smarter not harder” at this agency level, how to productize your design services, and how to start making passive income that will keep your design business thriving well into the future.
Resources:
Learn how to scale from solo designer to creative CEO in our Designer to Agency Bootcamp: https://aventiveacademy.com/designer-to-agency-bootcamp/
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
Without hiring a team in your design business, you can only get to a certain level of success. In this episode, business coach Kady Sandel shows you the most important things to consider when hiring help in your graphic design, brand design, or web design business.
Learn who to hire first, how to make sure you have the money to pay them, and why even a small amount of help (5 hours a week or less!) can catapult your business to the next level.
You will walk away empowered with the tools to stop running your business like a freelancer, love your business again, and step into your power as a design agency CEO.
Resources:
Learn how to scale from solo designer to creative CEO in our Designer to Agency Bootcamp: https://aventiveacademy.com/designer-to-agency-bootcamp/
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
In this episode, business coach Kady Sandel shows you how to stop running your design business like a freelancer and embrace your role as a creative CEO!
Most graphic designers, brand designers, and web designers hit a plateau in their businesses at $3-7k months. At that point, you will need to create systems to build a simple & sustainable design agency that doesn’t need you 24/7.
Learn how to realign your business so you can work 5-10 hours a week while landing $10k+ clients, including a breakdown of how Kady spends her time in her branding agency.
Resources:
Learn how to scale from solo designer to creative CEO in our Designer to Agency Bootcamp! https://aventiveacademy.com/designer-to-agency-bootcamp/
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
Hitting six-figures in your graphic design business is possible if you have the right plan & the right goals! In this episode, Kady Sandel shows you how to break your income goals into achievable steps so you can land your dream clients and scale your graphic, brand, or web design business to six figures.
Kady shows you how to work backwards to make sure your pricing, ideal clients, and income goals all align. Plus, you’ll learn the key mindset shifts you need to make to charge high-ticket and land $10k+ clients.
Resources:
Want to sign a $12k graphic, brand, or web design client? Snag your spot in our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
You asked for this one! In this episode, Kady Sandel walks you through the client workflow and design process her branding agency uses when working with $10k, $15k, and $20k+ clients.
Graphic designers often fear that higher-ticket clients will require more work, but that is often not true. Learn how you can adjust your process when working with multiple stakeholders, plus how to handle design revisions effectively with bigger clients to leave them raving at the end of their project.
Kady also breaks down the pros and cons of working with $3k clients, $15k clients, and $40k clients to figure out which price points are right for your design agency.
Resources:
Want to sign a $12k graphic, brand, or web design client? Snag your spot in our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
Want to crack the code of landing $10k+ graphic design clients who value you as an expert? The secret lies in your messaging!
In this episode, Kady Sandel walks you through the key messaging mistakes she made early in her design business that cost her thousands of dollars. You will learn how to position your design business on your website, social media, and marketing so you attract the professional clients you want to work with.
Plus, hear Kady’s #1 tip to overcome writers block when writing the copy for your website Home page & Services page.
Resources:
Want to sign a $12k graphic, brand, or web design client? Snag your spot in our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign $10k+ clients and scale into six-figure design agencies so they can have the freedom and lifestyle they desire. Join us at aventiveacademy.com/make-money
Have you ever wondered if blogging is still a viable way to get graphic design clients? Or how to set up your website’s SEO so it attracts and converts the high-ticket clients you want?
In today’s episode, guest expert Jacob Cass sits down with host Kady Sandel for an incredible conversation about how to use blogging & SEO to land design clients, get leads, and generate passive income.
Jacob’s website has been viewed over 70 million times! He shares how to set goals for your blog, manage the workload, and the key tricks to help your posts stand out in a crowded market.
We also talk about how you can outsource blogging to a team of writers so you can reap the benefits of SEO without spending all your time on it. Tune in!
About Jacob Cass:
Jacob Cass is a brand designer, strategist, educator, podcaster, business coach, community builder and the founder of JUST Creative, a branding & design consultancy that doubles as an industry-leading blog and community.
Jacob helps grow brands strategically and has worked for clients such as Disney, Nintendo and Jerry Seinfeld however he is now focused on bringing this global brand experience to smaller businesses.
For Jacob, design is a lifelong journey of continuously honing his craft, as well as empowering other fellow designers & entrepreneurs to build on theirs, which has allowed him to build a large and loyal following, including his JUST Creative website which has been viewed over 70 million times.
Jacob has spoken at TEDx and been featured in Entrepreneur, Forbes, and a number of high-profile design books including The Best of Logo Lounge Master Series.
Learn more at justcreative.com or on Instagram @justcreative
Resources:
Want to sign a $12k graphic, brand, or web design client? Snag your spot in our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/
Connect with Kady on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign high-ticket clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com/make-money
Wondering why you’re spending all your time marketing your design business, yet not actually landing clients from it?
In this episode, Kady Sandel shows you how to tell if your marketing strategies just need more time to work… or if you are doing them completely wrong!
Learn the #1 mistake that graphic designers make when trying to market their services, plus practical tips on how to land design clients using methods like blogging, LinkedIn, networking events, and more.
Resources:
Want to sign a $12k graphic, brand, or web design client? Snag your spot in our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/
Connect with us on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign high-ticket clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com/make-money
Why do some designers land high-ticket clients on repeat, while others have clients in their inbox trying to demand the cheapest price ("how much for a logo?")? Kady Sandel dives into it in this juicy episode about why she gets $12k+ design clients!
She shows you the 3 unique strategies she uses to attract high-ticket clients, with before-and-after examples from her own brand design business.
Learn how to get graphic design clients who have the budget to pay you well, package your offers in a way that excites them, and use outsourcing to provide a better experience (even if you’re just starting a design business!).
Once you've listened to the episode, be sure to sign up for Kady’s free $12k Client Attraction Masterclass at https://aventiveacademy.com/attract-clients-workshop/ .
Resources:
Connect with us on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign high-ticket clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com/make-money
Join guest expert Lucian Grofsorean in a conversation with host Kady Sandel on how freelance brand, web, and graphic designers can build their personal brands!
You know that your design business needs its own brand, especially if you are positioning yourself as an agency or studio… but how can you build a personal brand at the same time? And do you even need to? We cover it all in this episode.
Learn the psychology of personal branding, as well as why it’s harder to make your own brand than it is to make a brand for your clients. Plus walk away with actionable steps to convert high-ticket clients with your personal brand!
About Lucian Grofsorean:
Lucian Grofsorean is a brand strategist & designer passionate about psychology and conversion-centered design. He is on a mission to help entrepreneurs transitioning from the corporate world confidently sell to their ideal clients.
Starting on your own can be terrifying at times, but with Lucian’s guidance, you'll find the clarity and consistency you need to build a personal brand that converts. He loves working with motivated people who embrace a collaborative approach and are not afraid to stand out from the crowd.
You can connect with Lucian & learn more about his work at Darkcore Studio: https://www.darkcore.studio/ or on LinkedIn: https://www.linkedin.com/in/lucian-grofsorean/
Resources:
Want to sign a $12k graphic, brand, or web design client? Snag your spot in our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Let’s talk about burnout for graphic, brand, and web designers – and specifically: how you can market your freelance business and get clients without burning out!
In today’s episode, Kady Sandel shows you how to promote your design business without spreading yourself too thin or working 24/7, with examples of the methods she used to grow from a solopreneur to a branding agency.
Learn the difference between inbound & outbound marketing for creative businesses, how to pick the marketing strategies with the best ROI for you, and why outsourcing may be the key to landing better design clients (even if you’re not sure if you can afford to hire help yet!).
Resources:
Want to sign a $12k graphic, brand, or web design client? We show you where these clients hang out, what they want, and how to find them in our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/
Connect with us on Instagram @aventiveacademy
Our 12-week Profitable Designer Program helps designers sign high-ticket clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com/make-money
Most freelance designers have had at least one horrible client…. but have you ever won a huge contest because you had the WORST client story of every designer who entered?!
Our host Kady Sandel has – and she even won a year-long Adobe subscription as her prize! In this episode, Kady shares her hilarious contest-winning client story that you don’t want to miss.
You’ll also learn how to spot these “clients from hell” sooner in your own graphic design, brand design or web design business – as well as tips to position yourself to repel these clients in the future.
Plus, check out our fun store at aventiveacademy.com/shop where we have products & merch to help you laugh at your own bad client experiences!
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign high-ticket clients, make more money, and grow their freelance businesses so they can have the freedom they desire. Join us at aventiveacademy.com
Are you attracting cheap graphic design, brand design, or web design clients? That means it’s time to update your portfolio to make it look more expensive!
In this episode, Kady Sandel walks you through the exact portfolio changes you need to make to attract $10k+ design clients.
Even if your design work is amazing, if you aren’t presenting it right, it simply isn’t going to impress the clients who have big budgets… so let’s fix your portfolio together with these actionable tips. Tune in!
Resources:
Free workshop to uplevel your design portfolio & attract $12k+ clients: https://aventiveacademy.com/iyp-workshop/
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Have you ever wondered how to leverage IG stories to make more money in your design business? Then this is the episode for you!
Kady Sandel speaks with guest expert Alyssa Moorhead about how to grow your graphic design, web design, or brand design business on Instagram – specifically using the Stories feature.
You’ll learn how to build genuine connections with ideal clients, how to get them to find you in the first place, and what you should be doing in the DMs to get hired without feeling pushy.
Alyssa shares how she scaled her own creative business using IG stories, plus the best way to convert your Instagram stories & private messages into actual paid design clients on social media.
About Alyssa Moorhead:
Alyssa is the owner of Nerve Client Studio, a Brooklyn-based Client Strategy Studio. The Nerve team helps mostly female-identifying business owners curate their dream client roster + achieve beyond-their-dreams income through done-for-your sales services.
At Nerve, they do sales differently- Not only do they nurture leads, but opportunities too; And they don’t just nurture, but they actually sign clients and opportunities. If you want sales taken off your plate by people who live for sales, Nerve is for you.
Learn more at nerveclientstudio.com and follow Alyssa on Instagram @nerveclientstudio
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free $12k Client Attraction Masterclass here: https://aventiveacademy.com/attract-clients-workshop/
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
In this episode, guest expert Natalie Gates joins Kady Sandel to share how freelance brand designers, graphic designers, and web designers can make more money and land bigger clients by collaborating with copywriters.
You’ll hear Natalie’s tips on where to find the best freelance copywriters and how to become their #1 go-to designer, the logistics of how to structure your partnership (aka: who pays who!), plus how to get graphic design clients through copywriting referrals.
We also cover the pros and cons of collaborating with other freelance creatives & what to do if a design client gives you terrible copy to work with!
About Natalie Gates:
Natalie Gates is a website copywriter and brand messaging strategist for creatives and professional service providers. She helps small businesses capture their unique value, connect with more of the right people, and turn their website into a lead-generating tool.
You can follow Natalie on Instagram at @wordsbynatalieor visit her website http://www.nataliegates.ca
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Most freelance designers have questions about how to add services to their design business: like how to go from being a logo designer, to a brand designer, to maybe even a web designer or full-service studio. In this episode, Kady Sandel covers all the “hows” of how she personally evolved her freelance business into an agency!
Get the inside scoop on what design services she learned (versus which she outsourced), how she knew when it was time to level up, and her #1 tip for when you want to expand your design business but are scared to make the leap.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Are you burnt out from trying to scale up your design business problems on your own? Craving an outside perspective to help you see if your ideas make sense? In this episode, Kady Sandel shares the story of when she joined a mastermind earlier in her brand design business, including the positive and negative aspects of it.
Learn about our upcoming High-Ticket Client Mastermind for creatives and how it can help you hit $10k months in your web design, graphic design, or brand design business. Prevent burnout and stop trying to do everything yourself – it’s time to accept help, make designer friends, and see real results in your design business! Visit aventiveacademy.com/mastermind for all the details.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
If you need to feel motivated in your freelance design business again, this is the episode for you!
Guest expert Jeremy Mura joins Kady Sandel to break down the key mindset mistakes that are holding your creative business back. You’ll hear Jeremy’s tips on how to position your freelance business so you can attract more clients and opportunities – and leave an amazing impression on them when they arrive.
We also cover how to set your prices confidently, how a positive mindset will transform the way you interact with high-ticket clients, and how to create space for your dream projects by embracing an abundance mentality. Don’t miss this one!
About Jeremy Mura:
Jeremy Mura is an award-winning logo identity designer, YouTuber, and creator from Sydney, Australia. He has been in the design industry for 10 years working with brand names such as Disneyland Paris, Adobe Live, Macquarie Business School, American Express, and Telstra.
Jeremy has over 4M+ views on YouTube with over 500+ videos uploaded, has taught over 65k+ students on Skillshare, and has grown a following of 100k+ on Instagram. He has been featured on Adobe Live, LogoLounge Book 12, Skillshare, FrontRow Design Conference, and Creative Market. You can follow him on YouTube and Instagram, or get free his resources at JeremyMura.com
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Have you ever craved the guidance of a mentor for your freelance design business, but you weren’t sure where to find one?
In today’s episode, Kady Sandel speaks with guest expert Prajin Shee about how to find the right mentor for your creative business – including where to find one, what qualities to look for in a mentor, and how exactly a mentor can help you grow your graphic design, brand design, or web design business.
Prajin shares how having a mentor helped him scale his company, plus the best way to set up your mentor relationship so you see real results in your business.
Join us and discover how to skip the years of trial and error by finding a mentor who can get you to the next level!
About Prajin Shee:
Prajin is the Co-founder of Gray Line Media, an agency that helps solopreneurs and small businesses create remarkable websites and relatable content.
He is passionate about giving time back to business owners/freelancers by helping them build out streamlined processes and automating redundant tasks so they can focus on the things that are important to them.
Prajin has been featured by Gartner where he discusses the importance of focusing on people, processes, and culture and shares his learnings through cofounding his own business.
Prajin's presentations are full of valuable content, sharing stories from his life and providing tips from the trenches to ensure small business owners/freelancers are geared for success
Learn more at www.graylinemedia.comand connect with Prajin on LinkedIn at @prajin-shee
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
In this episode, guest expert Faith Rodriguez joins Kady Sandel to share the details of how niching WAY down in your design business can help you attract higher-ticket graphic design, brand design, and web design clients.
You’ll hear Faith’s fascinating career journey from esthetician to marketing expert, and how she blends these passions together to help her specialized audience of beauty professionals.
We also cover how to find your creative niche, why it’s usually more obvious than you think, and how to make dream clients come to you by making a few key shifts in your marketing. Tune in!
About Faith Rodriguez:
As a small-town girl turned too city to go back, Faith enjoys the finer things in life like a cool-toned berry lipstick paired with a set of Forever 21 pumps that hurt after five minutes of standing.
Faith is a marketing strategist, beauty branding specialist, and website designer who started her career as a licensed esthetician and used it to gain her M.S. in Digital Marketing & Analytics. After completing her education, she started offering business services and products specifically designed for licensed beauty professionals.
Faith, now the founder of Faith Elizabeth Marketing, upholds the mission to help fellow beauty professionals become empowered entrepreneurs through growth strategies and marketing tactics.
Learn more at faithelizabethmarketing.com and follow her on Instagram @faithelizabeth.marketing
Want to land high-ticket design clients? Then stop calling yourself a graphic designer :)
In today’s controversial episode, we talk about how to describe your graphic design, brand design, or web design business in a catchy way that stands out and makes clients & networking partners remember you.
Kady Sandel breaks down the reality of what non-designers picture when they hear the word “graphic designer,” and why you don’t want to be lumped in with that crowd! Learn a simple & fun way to describe your business differently, plus one mindset shift that will help you make more money and step into your power as an entrepreneur.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Have you ever had an amazing client show up in your inbox… and maybe you even had calls with them, or they put down a deposit… then, they disappeared?!
In this episode, Kady Sandel talks about what to do when a freelance graphic, brand, or web design client ghosts you. Learn the top reasons why clients ghost designers, how you can prevent this from happening, and how to protect yourself when it does.
You will walk away with both mindset tips and clear-cut strategies to handle ghosting – and you’ll know how to attract better, more professional clients in the future.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
In this episode, Kady Sandel shows you what to do during client lulls and dry spells in your freelance graphic design, brand design, or web design business.
Freelancers often fear those time periods between clients, but if you’re strategic, they offer the perfect opportunity to improve your design business, fine-tune your messaging, grow your network, and get your next five-figure client!
Learn what to focus on if you don’t have freelance clients at the moment, including the top action steps to get you the best ROI.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Have you ever tried so hard to seem “professional” for your freelance clients that you no longer felt like yourself? Is your content feeling stagnant and boring?
In today’s episode, brand strategist & guest expert Destiny Washington sits down with Kady for an incredible conversation about how to let your authentic voice & personality shine through in your freelance design business!
Learn how to make more money by bringing your whole self to your design projects, and our top tips to build trust with your audience by embracing (and sharing!) your values & personality quirks.
By the end of this episode, you will feel inspired by your freelance business again and have actionable next steps to attract more clients by being yourself.
About Destiny Washington:
Destiny Washington is the founder and brand strategist of Laurice Creative. She specializes in building authentic mission-focused brands for arts non-profits.
Laurice Creative was born out of a necessity of creative freedom and unabashed belief in one’s own ability. Destiny proudly built this business with limited means and a larger vision - library cards and "digital nomad" moodboards.
After 3 years, she has built a thorough branding and social media strategy system that was created and fine-tuned working collaboratively with non-profit and creative-based clients.
Learn more at www.laurice.studio and follow Destiny on Instagram at @lauricecreative
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Want to crack the code of charging more while working less in your design business? This is the episode for you!
Kady Sandel shows you how to explain your value to clients (and add the services they really want!) so you can charge more than other freelance graphic, brand, and web designers.
You will hear the story of her first $9,000 month as a freelance graphic designer – and why that month wasn’t as good as it sounds. Learn the #1 mindset shift that will help you position in the value of your services, plus practical tips on what services to add to your business to get your dream clients to a yes.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
If your freelance design clients constantly want tweaks and revisions to your projects… you can learn how to limit revisions effectively & spend less time on them in this episode!
Kady Sandel shares honest business advice around how you can massively reduce revision requests in your graphic, brand, or web design business. Learn how to set up your contracts, create boundaries with your clients, and structure your projects from the very beginning so clients see you as an expert (and stop asking for changes).
Kady also discusses the process her branding agency implemented that brought revision requests down to almost zero!
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
In this episode, guest expert Dot Lung joins Kady Sandel to share how freelance brand, web, and graphic designers can leverage social media to attract high-paying clients.
Tired of getting a smattering of likes on your posts, but no $10k clients in your inbox? Learn the top mistakes designers make on social media, and how you can fix them to make more money in your design business!
We also show you how to grow your following through collaborations, pick the right platforms, and convert your followers into paying freelance clients.
About Dot Lung:
Dot Lung is a Los Angeles native that has travelled the world working on different social media campaigns. Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires.
Through her interest in human behavior and knowledge of all things social, Lung aims to empower creative people to make digital magic, build a future together, and get their work seen.
Learn more at www.dotlung.com and follow Dot at instagram.com/dotlung.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
We’ve all had them: the design client who wants to pay “in exposure,” who asks their entire family for opinions on your logo, who complains about all their previous designers…
In today’s episode, Kady Sandel shows you the freelance client red flags to watch for, with plenty of examples from her own business. Learn how to spot potential headaches before accepting a project, set and hold your boundaries, and land better clients that value your work and expertise (and that you genuinely love working with!).
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Looking to grow your freelance design business ASAP? In this episode, Kady Sandel shares her simple 2-step strategy to help you to land freelance graphic, brand, and web design clients in the short term – like tomorrow! Learn how to get clear on who your next client is, contact them with confidence (even if you’re an introvert!), plus the long-term marketing tactics you can start using today.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
There are things you should do to market your graphic, web, or brand design business, and other things you should definitely NOT do! In this episode, Kady Sandel dives deep into the 5 biggest marketing mistakes that cost her time, money, and clients when she was starting out as a freelancer.
From awkward networking events to social media blunders to wasted advertising money… hear her personal freelancing stories, as well as how to avoid these mistakes so you can land $12k+ design clients faster.
This episode will help you revitalize your marketing and learn what strategies DO work to hit six figures in your freelance design business!
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
In today’s episode, we talk numbers: specifically, the math of how you can get to a $10k month as a freelance graphic, brand, or web designer!
Kady Sandel breaks down the numbers of how you can hit six figures in your design business in a way that feels manageable, possible, and fun. There are a lot of ways you hit $10k per month, and some strategies require more work than others – let’s dive into the details together.
If you usually feel intimidated by math, be sure to join us for this episode to gain a new perspective & feel empowered to sign $10k+ clients in your design business.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
You already know that branding and design are important… but how important are they to your own freelance design business? In this episode, Kady Sandel shows you the strategy of what your own logo, designs, colors, and fonts need to look like to attract high-paying freelance design clients.
Learn what visual designs $12k brand, web, and graphic clients care about the most, where you should put your attention as a freelancer, and what to do if your visual branding isn’t working.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
How good of a designer do you need to be before you can sign freelance clients? Will improving your design skills help you grow your business? If you feel like you’re constantly improving your portfolio and doing sketches, but STILL not catching the interest of high-paying clients – this episode is for you!
Kady Sandel shows you the right balance between design skills and business skills so you can get unstuck, attract $12k+ freelance design clients, leave your 9-5, and finally feel confident in your freelance design business.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
In this episode, Kady Sandel takes you behind the scenes of her pricing journey as a freelance designer: from doing projects for free, to charging $65 for a logo on Craigslist, to charging $18,000 for a branding package within just a few years!
Learn how to upgrade your mindset, raise your rates, sell bigger packages, attract higher-paying clients, and make a living with your design business.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
You have heard the industry advice to niche down in your design business… but you might be afraid you will lose potential clients. Let’s bust that myth and show you the behind-the-scenes of what happens before and after you niche down!
In this episode, Kady gives you a full view of her design business before and after she embraced a niche – including her financial numbers. Learn how to choose a design niche that will be profitable, plus what you need to change in your messaging to be seen as an expert.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Are you constantly sending proposals to potential freelance clients, then never hearing back? Or maybe you’re confused on when to send a proposal at all! In this episode, Kady shows you how to create freelance design proposals that sell. Learn what your proposals need, the exact workflow of when to send one (without wasting your time), plus the biggest proposal mistake that is killing your sales.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
There are millions of freelance designers out there… but in the end, none of them are competing with you. What?! In this episode, Kady will explain this concept and show you how to stop comparing yourself so you can make more money in your graphic, brand, or web design business. Learn how to do competitor research without getting jealous or deflated, plus how to stand out from them without even trying.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Have you ever been scared that when you present your designs to the client, they will be unhappy? Well… that happened to Kady! In this episode, she tells you the whole story, what you can learn from it, and most importantly: how to attract better freelance clients (and spot the red flags!) so this won’t happen in your design business.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Are you tired of clients who lowball you, negotiate your rates, or complain that your design services are expensive? In this episode, Kady will show you how to leave them behind and find freelance clients who are happy to pay your rates. Learn how to attract better clients, get them to hire you, set boundaries, and never look back!
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Every designer knows your portfolio is important, but how should you format it to attract the attention of paying clients? In this episode, Kady gives you the real-life hacks to create a portfolio that sells projects and stands out from the competition. Plus learn the one change she made to her portfolio that finally got dream clients to reach out to her!
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
How do you know if freelancing is right for you? And how can you structure your design biz to give you even more freedom than you have right now? In this episode, Kady shares the evolution of her branding agency over time – from freelance solopreneur, to hiring a team, to changing the structure of her business when her goals and priorities changed.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com
Welcome to The Profitable Graphic Designer podcast! In our very first episode, Kady Sandel breaks down the behind-the-scenes journey of how she started her freelance graphic design business. From posting endlessly on Craigslist at the beginning, to eventually signing $18k clients, you will learn everything from her biggest mistakes to the strategies that got her amazing results.
Resources:
Want to sign a $12k graphic, brand, or web design client? Join our free 5-day $12k client challenge here!
Connect with us on Instagram @aventiveacademy
Our Aventive Academy programs help designers sign better clients, make more money, and grow their freelance businesses so they can have the freedom and cash they desire. Join us at aventiveacademy.com