Natural Products Business Podcast: Recent Episodes

Hethir & Jason Rodriguez

The Natural Products Business Podcast is the podcast for helping you to start, build and scale your natural products business. Join two veterans in the natural products industry as they share ways to grow and improve your business while introducing you to the best people in the industry that can help you go big.

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Today's interview is with High Performance Coach, Del Deney. Del helps leaders and business owners to break through barriers that hold them back and reach higher levels of sucess.

During our conversation Del shares tools you can start using today to make a shift in your life, have more energy, upleveled leadership and a happier life. 

You can find more about Del's High Performance Coaching here:

https://www.deldenney.com/

Thank you to our sponsors: 

Bee Grateful Farm Honey Caramels: https://www.beegratefulcandy.com/

Whole Wealth Investing: https://www.wholewealthinvesting.com/

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In today's podcast I sat down with Bob Rada from Golden State Manufcaturing Solutions and we talked about the ins and outs of food safety at the difference stages of manufacturing. 

This episode will help you to prepare for the requirements and understand what to expect for food safety certifications and what is important to focus on while you scale. 

You can find more about Bob's consulting services here:

gsmanufacturingsolutions.com

Thank you to our sponsors: 

Bee Grateful Farm Honey Caramels: https://www.beegratefulcandy.com/

Whole Wealth Investing: https://www.wholewealthinvesting.com/

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Today we have a conversation with Kelly Perkins, the Founder and CEO of Spinster Sisters.

She started making soap and skincare in the '90s with a simple goal: avoiding toxic ingredients. She was horrified to learn about chemicals like Triclosan, an antibacterial agent that is a hormone inhibitor. Finding brands that were truly clean was hard, so she learned to make her own plant-based soap and skincare. People fell in love with her products and from there Spinster Sisters was born.

Kelly’s story is one you won’t want to miss as it shows what can be done with perseverance and flexibility. 

You can find more about Spinster Sisters here: https://spinstersistersco.com/

Bee Grateful Farm Honey Caramels: https://www.beegratefulcandy.com/

Whole Wealth Investing: https://www.wholewealthinvesting.com/

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Today's interview is with Bert Cohen of Clover Vitality Capital. Bert Cohen has been an entrepreneur in the natural & organic food industry for the past 20 years. He co-founded Enjoy Life Foods in 2001 and TruSweets in 2008. Bert now is an active investor in health and wellness companies. 

We discuss the ins and outs of finding an investor for your company, what they will look for and how to know if outside funding is right for you.

You can learn more about Burt and Clvoer Vitality Capital here: 

http://www.clovervitality.com/

Bee Grateful Farm Honey Caramels: https://www.beegratefulcandy.com/

Whole Wealth Investing: https://www.wholewealthinvesting.com/

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Today’s interview is with Kaitlin Mogentale from Pulp Pantry. Pulp Pantry upcycles fruits, vegetables and fiber into delicious crunchy treats. Kaitlin’s story is a very interesting one as she launched during the pandemic, was featured on Shark Tank and Pulp Pantry is now available through retailers like Target and Whole Foods Market.

You learn more about Pulp Pantry here: https://pulppantry.com/

Kaitlin's Shark Tank episode: https://www.instagram.com/p/CdMhk7WJ-XV/

Bee Grateful Farm Honey Caramels: https://www.beegratefulcandy.com/

Whole Wealth Investing: https://www.wholewealthinvesting.com/

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Today's episode is with Bob Burke of Natural Products Consulting. In this interview we have a conversation about how to strategically grow a natural products business and the factors to consider when scaling brand that you may not be thinking about. With over 25 years in the industry, Bob is a wealth of knowledge and literally wrote the booke the "Natural Products Field Manual".

I think you will enjoy today's episode as much as I did. 

Learn more about Bob Burke and his services: https://www.naturalconsulting.com/

Bee Grateful Farm Honey Caramels: https://www.beegratefulcandy.com/

Whole Wealth Investing: https://www.wholewealthinvesting.com/

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In today's episode we spend some time with Cindy as she shares her companies journey from what started as a seinor economics paper and has now turned into a sustainable tea company that partners with regenerative farms to deliver high quality loose-leaf teas. 

Learn more: https://uprootteas.com/

Bee Grateful Farm Honey Caramels: https://www.beegratefulcandy.com/

Whole Wealth Investing: https://www.wholewealthinvesting.com/

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In today's podcast I had a great conversation with Holly Goodenow, the founder of Good Now Foods, a west coast brokerage that specializes in representing Organic, non-GMO and clean foods. 

Holly shares how to find a quality brokerage, how to know when a company is ready to bring on brokers and how to best work with your broker to get the best results for your brand. 

You can learn more about Good Now Foods and their services here: http://goodnowfoods.com/

Bee Grateful Farm Honey Caramels: https://www.beegratefulcandy.com/

Whole Wealth Investing: https://www.wholewealthinvesting.com/

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Sitting down and having this conversation with Patrick Johnson from Ziba foods was one of the most unique business conversations I have had to date. And that is because Patrick is a Co-Founder of a company that is based in afghanistan and specializes in heirloom products such as figs, almonds, mulberries and apricot seeds. Ziba’s story is one you will not want to miss. Come with me as we travel the world and talk with Patrick about his company and the adventures they have had on their journey to the US market…

You can learn more about Ziba Foods at: https://zibafoods.com/

Bee Grateful Farm Honey Caramels: https://www.beegratefulcandy.com/

Whole Wealth Investing: https://www.wholewealthinvesting.com/

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Today’s guest is Taylor keaten, he owns Launch Partners Consulting and specializes in optimizing functions and system flows in self managed factories as well as co-mans. I invited him on the podcast today to talk about scaling through your own manufacturing plant and some major pain points along the way that if we pay attention to, can have a big impact on our profits and scalability. This interview is a must listen if you are going to be self manufacturing. 

If you would like to get in contact with Taylor you can reach him at taylor@launchpartners.consulting

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Today our special guest is Ben Ripple from Big Tree Farms. 

Big Tree Farms is a vertically integrated impact brand with a focus on unique ingredients from South-East Asia coconut nectar based products like coconut sugar and coconut amino acids.

Big Tree Farms has now become Indonesia’s largest organic food company. What started in 2003 as a small-scale organic farming training venture and has developed into a vertically integrated social enterprise focused on production and export of food products for retail and ingredient channels globally.

I really enjoyed speaking with Ben. He is a fountain of knowledge and this interview will have something for everyone no matter what stage your business is in. 

You can find more information about Big Tree Farms and their products at: https://bigtreefarms.com/

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When you are creating and selling your own natural product there are different options to choose from when it comes to product manufacturing. Today we discuss the pros and cons of self-manufacturing vs. co-manufacturing. 

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Marketing is the name of the game when you are wanting to introduce more people to your products and brand. In this episode Hethir Rodriguez shares what are the most important aspects of marketing to focus on when you are a new natural products company. 

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On today's podcast we share how to find and open new stores to carry your products. We cover everything from how to find stores, what to say when you approach them and how to create an effective mindset when asking for the sale. 

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When starting a new natural product buisness it is a good idea to test your market idea before you launch and decide to make your idea a reality. In this episode we share different ways that you can test your product and get proof of concept as well as the details on what we did to test our product idea before taking our honey candys to market. 

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Welcome to the Natural Products Founders Podcast. This is our introductory episode where we share what the podcast is about, who the podcast is for and a little bit about our natural products businesses and how this podcast can help you to start, build and scale your natural products business.