Parentheses (The Podcast): Recent Episodes
Belle White
Little bit of a different episode this week - I'm sharing the ups and downs, honest thoughts, and advice on wedding planning. From the toughest decisions, best resources, and emotions that come up throughout the process... listen in now!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
Beyond your list of services... what should you put on your services page to increase conversions, and bring your dream clients and projects into your inbox? This week's episode of Parentheses, we're sharing all the content & copy tips for a sweet services page, our review of Daisy Jones & The Six, and how we're feeling heading into March!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
AI and ChatGPT is a hot topic in the marketing and business world these days - how it works, how to use it effectively, and how it will change different industries. I've been doing my fair share of research, trials, and having conversations around how it will impact marketing, SEO, and content creation. This week's episode is all about how to use it, why I'm excited, the value of thinking of it as a "tool" and what to do if you're feeling overwhelmed by the topic!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
Newsletters are an incredible tool for businesses when leveraged well! This week we're sharing exactly how to create content for a newsletter to improve your open rate, create loyal subscribers, and build community WHILE strategically growing your business.
✨ Episode mentioned: 5 Newsletters I'm Loving
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
What's the difference between brand messaging and brand vocabulary? How do words build brands and communities? We're talking all things brand vocabulary (taglines, brand-specific terms, and feeling like we belong) and how to work on your own brand messaging!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
We're backkkk with a jam-packed episode this week: I'm sharing a recap of my recent work trip to the Caribbean, 3 new book reviews, and how you're mindset around getting things done can drastically improve your productivity and life.
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
How do you keep people on your website longer? Why do we want them to anyways? We're answering these questions and more on today's episode — plus sharing a review of Conversations with Strangers by Sally Rooney and what I've been up to this week (hint: packing & working like crazy).
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
This week, we're diving into marketing systems - what they are, how they make marketing your business easier, and how to get started in creating your first systems for marketing. I'm also sharing some personal updates including wedding dress woes, an exciting trip that's coming up, and what I thought about Kaleidoscope on Netflix!
Podcasts Mentioned In The Episode:
✨ Repurposing Content
✨ Marketing Newsletters I Love
Links & Connecting with BWC:
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
This week we're diving into website optimizations for Q1, habits that alleviate stress, and trusting your gut. Also featuring reviews of The It Girl, by Ruth Ware, and my experience watching Babylon in theatres.
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
It's the first week of January and I'm sharing tips & tricks for tackling the beginning of 2023 if you're NOT into setting big goals for your year. I'm also recapping my time going home for the holidays, New Years Eve plans, and what I've been watching & reading this month!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
The great book recap of 2022 is HERE! I'm reviewing my GoodReads and giving my top recommendations for what to read in 2023. Get ready to talk all things books and take notes on titles to add to your list!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
I turned 25 and I have lots to say about it! I'm getting into some sad personal news, how turning 25 is making me feel, what I'm excited about for the coming year, and what I'm still learning.
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
Feeling festive or feeling stressed? Either way, this week I'm sharing some thoughts on the holiday season, ideas for creating a festive state of mind, and a crazy hot yoga story. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
This week we're getting into romanticizing your life, taking yourself out on a solo date, World Cup recaps, book clubs, a review of My Policeman, and the tools I use to help run my business... Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
What IS brand messaging exactly? And when is the right time to update yours? This week I'm answering brand messaging questions, recapping Yellowstone, and sharing a book review of The Club by Ellery Lloyd. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
Friendships in your 20s - making friends, having friends, comparing friendships... We're getting into all of it this week. I'm also recapping wedding dress shopping, reviewing Enola Holmes 2, and Christmas tree decorating. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
This week I'm recapping my weekend in Banff Alberta, sharing a movie review for See How They Run, and talking alllll about social proof for your marketing. Testimonials, case studies, reviews, logos, and more to help with your conversion. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
We're diving into all things Instagram - how the app works, how to use it, shifting your mindset around it.... PLUS I'm sharing some personal updates including my latest book review, thoughts on snow in the city, and more. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
Let's chat initial thought on Midnights, book review of Quarry Girls, the true crime podcast I'm loving, how to get out of a slump, and how to stand out as a brand. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
Get ready for a chaotic recap of my recent business trip to Vancouver Island, plus gave approximately 5835829826 recommendations from food, travel, brands, and more. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
Are you on LinkedIn? It's one of the best places for organic content and growing your network. Learn how to effectively use this app (plus - here's an extra resource from my blog) and start learning, connecting, and inspiring on this cool corner of the internet. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
Writing about yourself can be noooo fun. But with the right mindset, tools, and understanding of HOW it will help you grow your business, it actually can be pretty fun. This week I'm talking about writing your founder story, I review my latest read: Carrie Soto is Back, and I recap my weekend with my in-laws. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
If you've been looking into blogging or wanting to get back to it, this episode will give you alllll the tips and get you motivated to share value with your community. I'm also talking about Fall, Gilmore Girls, and going filter-less for a month. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
I'm a big fan of email marketing so of COURSE I'm sharing my favourite marketing newsletters and what they teach us about using email to grow our business - I'll be sharing lessons from BTL Copy, Tonic, Copy Uncorked, Marketing Brew, and Oh Sierra. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
This week's episode covers the difference between branding and marketing, my latest book review, and how to create a brand personality and voice. You'll learn how to create connection through your brand personality and how to leverage that connection to grow your business. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
This week I'm chatting about creating a community as a brand - how it helps you stand out and tips for how to bring your clients in on the joke. I'm also talking about our recent engagement photos, hiking, and finding a perfect pair of Levi's jeans. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
If you are creative in any part of your job, side hustle, business, or hobbies... you will get creative burnout/writer's block at some point... It's inevitable! This episode is talking all about writer's block and the strategies you can use to help inspire creativity. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
How to repurpose content, why content matters as a business (we're in the content era of marketing!) oh and I share some things I've been loving lately (hint... one of them is 20 lb boxes of blueberries). Alternate title for this episode is: How many times can you say content in one episode. Hope you enjoy!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
How to sound more like a human when you write (after all, it's all about that human connection these days!) and a bunch of thoughts on trying new things, the paths our lives take, and why we can't predict the future.
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
How to create a sickening home page (that's a good thing, by the way) and reflecting on my latest thriller read (The Perfect Marriage by Jeneva Rose). Oh and I share a bit more about why I need an accountant and how I love asking for recommendations on social media!
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
Sharing stories + lessons learned from our recent move. What I would have done differently, what made the move a bit easier, why we decided to move, how to move a freelance business across provinces, and a few crazy stories (see: cancelled moving truck).
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative
Welcome to Parentheses (the podcast) with copywriter, marketer, and brand strategist Belle White (that's me).
This is the first official episode and I'm sharing what this podcast is all about, wayyyyyyy too many fun facts about me, and all the runner up podcast names that didn't quite make the cut.
✨ Website bellewhite.ca
✨ Instagram @bellewhitecreative
✨ LinkedIn linkedin.com/in/belle-white
✨ Facebook @bellewhitecreative