CultureTap: Recent Episodes
Terry Dillon, Leigh-Ann Bortz
Discover trends on the rise, so you’re not left out. Learn what's popping in pop culture from Empower, an independent marketing agency. In each episode, a Culture Whisperer and a Creative Lead decipher, build upon, and ridicule trends unearthed from Empower’s proprietary trend-spotting tool.
Notes:
- :33 - 2022. Weird. Amiright?
– 1:32 – Chloe and Jiggle Jiggle
– 1:47 – TD calls Louis Theroux, “Thorax”
– 2:21 – From the old days…
– 3:58 – Teagan and the Corn Kid
– 5:10 – One thing about Chloe
– 6:30 – Jamie32BSH says it right
– 7:32 – Have chocolate? Make a giraffe.
– 8:33 – Chloe explains Horace
– 10:40 – Why your first post matters
– 11:54 – Picasso. Do you like it?
– 13:10 – Hey Brands, be brief
– 14:01 – Predictions for 2023
- :45 - TikTok QR Codes? Why?
– 2:50 - No more Pin-able comments
– 3:19 - (why that stinks)
– 4:25 - Fashion trends
– 5:10 - Designer vs designs
– 7:25 - Balenciaga Bedsheets
– 8:30 - Leigh-Ann sours on Apple
– 8:55 - Pasta Dance
– 9:53 - Ryan says hi
– 10:10 - Stitching Excellence
– 11:05 - Turning injuries into profit
– 12:50 - Classic grape lady*
– 13:35 - Doing duets right
*We promised a stitch with the Grape Lady, but we found a better one to post
Intro
-:30 – Meet John-Devin
-:48 – Devin’s toes (skip this part)
-1:26 – Meet MediaAgent
-2:45 – Devin is infectious
-3:25 – TikTok Now and BeReal
-5:00 – Can brands BeReal?
-6:25 – To post, or not to post
-8:15 – TikTok Local
-8:47 – Disliking comments
-9:45 – One Thing About Me….
-10:45 – Devin hijacks the podcast and talks about “Now”
-12:07 – Leigh-Ann takes control back from Devin
-12:29 – One thing about Devin… he interrupts people
-13:22 – Getting’ Squirrelly.
-14:35 – Rabbits? Better for brands?
-15:22 – Butter Board Bliss
-16:52 – TD’s cardiovascular-treatment jokes fail
-18:00 – #OneChipChallenge
-21:52 – Devin probably shouldn’t have eaten that…
:52 - Things get corny quickly.
2:04 - Corn-spotting.
2:53 - Corn Kid on Cameo.
3:58 - South Dakota Dreamin'.
4:15 - Leigh-Ann insults the University of South Dakota AND Nebraska by not knowing their mascots.
5:20 - Why high-production value fails on TikTok.
6:50 - Remix trends.
9:20 - Corn-splaining product rankings.
10:59 - Should your brand say Sirrrup or Seerup?
12:17 - NFL and brand engagement.
16:43 - TikTok algorithm updates.
17:08 - Leigh-Ann insults Gen Z.
18:00- #NoHashtags. Why?
19:00- More insults???
:01- Meet Jim Price
:42 – Jim LOVES working with us. We have proof.
1:08 – What’s CultureTap?
1:26 – Why you want to be our guest.
2:08 – First trend: AI Greenscreen
2:22 – Leigh-Ann shows a bizarre greenscreen TikTok*
3:04 – Nike underwater*
3:49 – Mushy Target*- heart? mushroom? gecko?
5:30 – AL Green-screen
6:30 – screen record of business-available songs page*
8:33 – new Kanye
10:06 – newer Kanye
11:10 – Who wants to go home?
11:52 – Fenti video*
12:30 – (Jim wants to go home)*
13:00 – Bama keeps rushing
15:00 – have a great day
16:46 – Mets? Really?
17:35 – Skyline Time
18:32 – Drink Challenge
19:40 – maybe go watch the video instead?*
21:00 – recap and goodbyes
***see videos at _culturetap on TikTok
Intro
1:00 - Yes Loooord
4:39 - Pink Sauce: delicious or deadly?
8:02 - Raw Spice Bar - NO SAVINGS CODE. Sorry.
9:04 - 'Bama Rush. Really?
10:02 - Tik-Tok Algorithm
12:08 - Can a Brand “game” the Tik-Tok system?
14:53 - Outro?
15:22 - Emoji Voices
16:47 - LAB tries it. Says another bad word.
17:17 - TD tries it. Totally wins.
18:10 - Outro
Big thanks to Max G!
1:18 - Little Miss Who?
5:14 - Toes Where They Don't Belong
8:23 - Oversharing
9:10 - Leigh-Ann Says a Bad Word
11:33 - CultureTap Explanation
12:13 - Carrying Your Love w/ Me
13:50 - Applying Trends to Brands
14:43 - Overly Dramatized Reactions
15:05- Pluto Play-by-Play
Leigh-Ann and Terry talk about... you know, CultureTap:
- What it is
- What's trending
- Which brands crush it
And we make fun of painfully stupid things the internet loves.