Now that's Significant: Recent Episodes

Michael Howard

Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.

The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.

Check out transcribed episodes on our website at Infotools | Podcasts

Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.

Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.

Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies.

While we don't facilitate market research surveys, we make it easy for to find and share compelling insights that go over-and-above what stakeholders want, inspiring them to act decisively.

One of the most powerful features of Harmoni is Discover is a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t.

Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant, plus see things others can’t. Add to all this an impending GenAI feature, and you have an extremely powerful, future-proofed tool.

Feel free to check out our platform and services at www.infotools.com

This episode of Now that’s Significant, a market research podcast sees host Keri Vermaak, Regional Engagement Director at Infotools joined by Arundati Dandapani, Founder of Generation1.ca, a social enterprise media platform and community that places North America’s newcomers at the forefront of data and insights innovation globally.

Arundati has been thinking a lot about the future, and how we shouldn’t be afraid of the change that is required to be successful market researchers in the years ahead. We shouldn’t be afraid of our identities either or think of them as limiting boxes of what we know and what we don’t.

She goes on to discuss the level of culture shock, that is connected to coping with all the change that is coming, the innovation and disruption taking place in our sector.

This is softened by the incredible level of productivity and quality of insights available to us now, and the type of talent and skills we can harness for success. And

Arundati also shares some ways we can maximize our individual and collective potential in this podcast.

Here are some links from the episode:

Skills study - https://generation1.ca/2023/05/18/fighting-the-data-deluge-less-understood-truths-about-insights-and-innovation-today/

Career fair - https://www.airmeet.com/e/d6d5f5c0-241a-11ee-987e-815357f1e2f7

We hope you enjoy the show.

This episode of Now that’s Significant, a Market Research Podcast was hosted by Michael Howard, the head of Marketing at Infotools. We were joined by a familiar name for those of you who have been following the podcast, someone who has just the study we need to help us understand what’s going on in the mind of consumers in these incredibly uncertain economic times we’re travelling through. And that person, was Lilah Raynor, the CEO of Logica Research.

Lilah and her team have produced the Future of Money Study, tracking the behaviors, attitudes, and mindsets of consumers since 2017.

The study is showing how different generations are reacting to the large, seismic disruption we are facing from the fallout of the pandemic, the Russia-Ukrainian war, and more.

Lilah goes into detail some of the findings of the study, including a new micro-generation she calls Zillennials, and gives some great advice for researchers and employers alike on what matters to these younger generations.

We hope you enjoy the show.

This latest episode of Now that’s Significant, a Market Research Podcast, sees host Michael Howard, the head of marketing at Infotools, talk to Pam Goldfarb Liss, president and Big Brain of LitBrains-Igniting Ideas!, a full-service qualitative research agency.

Pam Goldfarb Liss is a 25-year-plus veteran qualitative research consultant and moderator who has moderated and interviewed kids and teens from now three generations – Millennials, Gen Z and now Gen Alpha. Her many years of experience includes work with subject matters that range from soda pop and hamburgers to diabetes, urinary tract infections and hospitals. Pam loves the never-know-what’s-coming next insights that come from not just working with this growing demographic, but understanding the context and impact of their ideals and needs.

Pam joined us on the show to discuss how market researchers often ignore one of the most important demographics, which has some potentially significant long-term impact. And that demographic? Children and teens consumers. She shares what some great advice on what is necessary to have success in market research studies with young consumers.

With all that's happening in the world today, from a political perspective, the upcoming elections taking place around the globe, the recent year we've witnessed in pre-election polling and current perceptions of polls, we were lucky enough to sit in and record a panel discussion on this very topic. It took place after the Research Association of New Zealand's AGM.

You'll hear from industry experts on why polling matters in society. There's also a Q&A section that took place at the end of the episode to just before we do crossover.

*Please note We wanted to set an expectation from an audio quality point of view. Unfortunately, it's not quite as clear in some parts as we would have hoped since this was recorded in an external facility. But nevertheless, there is some great food for thought in there, and we highly encourage you to hear the episode out, and I'm sure you will enjoy it, too.*

This discussion's genesis came about as a result of a recent opinion piece published in the NZ Herald, where Mike Hosking wrote “…the polls as they currently stand are not particularly accurate.”

But as we know, political polls are an essential part of maintaining open democratic systems like ours. They tell us the mood of the electorate at a particular point in time and allow people to vote in that context.

Panelists are as below.

Representing the pollsters: Founder of Curia Research. Pollster to Prime Ministers and Opposition Leaders… David Farrar

Representing Academia: Deputy Director, Healthier Lives National Science Challenge. Associate Professor (Honorary), Department of Statistics | Waipapa Taumata Rau / The University of Auckland. Managing Director iNZight Analytics. And co-author of “Understanding Public Opinion Polling in New Zealand (May 2023)… Andrew Sporle

Representing the Fourth Estate: With NZME, working on the BusinessDesk team's election coverage, focusing on political parties’ policies and plans to address issues facing New Zealand… Dileepa Fonseka

And representing the Research Association: Founder Baseline Consultancy. RANZ Life Member and RANZ Political Polling Spokesperson. Masters degree in Geography, graduating, in fact, at the same time as me with the same degree but with much better marks… Murray Campbell

The episode covers:

A response to the claim that the polls as they currently stand are not particularly accurate.
Looking at various failures and sources of errors in polling from around the world.
The influence certain events can have on polling and electoral results.
The changing demographic makeup of the electoral roll.
Impact of advanced voting on polling.
The role of political polling in society.

We hope you enjoy the episode.

This episode of Now that’s significant, a market research podcast features Diana Lucaci, the Co-Founder and CEO of True Impact.

Diana is a Board Member of the Canadian Research Insights Council (CRIC), Canadian Representative of ESOMAR and Committee Member of the Standards Council of Canada (SCC). She holds a degree in Neuroscience and Psychology from the University of Toronto.

Diana and host Michael Howard (Head of Marketing at Infotools) discuss the value that market researchers can bring, regarding the increase of customer loyalty, when they help their organizations to better understand attention and emotion.

In this episode, we talked about:

The effect and the need to understand attention and emotion to pull on these things, to draw on these things as well, to understand consumers and to be able to use neuroscience and other means as well to give those traditional methods to try and predict market behavior and help consumers to move through, whether it be your website, your product to choose you at the store, etc., as well.
We briefly touched on the value of loyalty on a brand as well.
We touched on the role of traditional research in terms of helping improve the overall neuroscience projects that we're going through as well, and then vice versa as well.
We had to look at it's not enough just to use things that typically pull on emotional strings, but we have to, I guess, use some carefully and thoughtfully in a way that is contextually relevant to the consumer as well, but also relevant to your brain, too, if you've just got something there for the sake of it, then people do start raising questions and they can quite easily switch off as well. If it isn't that relevant.
We had a look at some of the content scientist, so they had the concept testing and how it evolved over the years as well in response to innovation and being able to do things now and ours that used to take a lot of years as well, months rather, or days to some really shortening of time and cost as well too, to be able to help marketers to make better decisions in terms of the projects that they're doing.
You also shared about some of the big mistakes marketers can make are often trying to do too much. Whether that be key messages or CTAs call to actions being able to just focus on one main thing that is directly related to the strategic directives or objectives of the brand or the campaign as well is really key - which is ultimately about being more commercial.
And lastly Diana touched on some of your favorite projects that you've done as well,

We hope you enjoy the show.

On this episode of Now that’s Significant, a Market Research Podcast, Host Michael Howard, the head of marketing at Infotools is joined by two esteemed representatives from ESOMAR in North America. The first is Bob Birdsell, ESOMAR’s Membership Development Director for North America and the second is Dan Fleetwood, President of Research Suite at QuestionPro and the chair of the North American Representative team for ESOMAR.

Bob and Dan share in the episode some great insights into the impressive growth and potential that they're witnessing out of Canada and the United States.

On the show, we discuss:

ESOMAR reports
Growth opportunities for the industry
Data quality initiatives
ESOMAR Congress
The AI Taskforce
And more

We hope you enjoy the show.

On this episode of Now that’s Significant, a Market Research Podcast, host Michael Howard, the head of marketing at Infotools is joined by Lauren Isaacson, founder of Curio Research, a market and UX research consultancy based in Vancouver, British Columbia specializing in the green technology sector. Lauren is a researcher with over 20 years of experience working as an in-house researcher for various companies and on staff at a number of advertising and research agencies over the course of her career. Now she helps companies improve the experience, accessibility, and messaging of their digital products for both the business and consumer sectors.

On this episode, Michael and Lauren discuss:

How research accessibility helps companies hear from large, diverse, and growing market
Why we shouldn't be intimidated by the possibility of having someone with a disability as a participant or respondent.
The reason why we need to keep our processes simple and flexible
Asking participants what they need to fully participate in the group or interview
Defer to their expertise
Don’t use fancy question formats in surveys
How the industry needs to normalize incorporating people with disabilities in research, 20% of the population is significant

We hope you enjoy the show.

This episode of Now that’s significant, a Market Research Podcast sees host, Michael Howard, the head of marketing at Infotools, speak to Steve Mossop, Executive Vice President of Leger Vancouver. Before this, Steve was president of Insights West who Leger acquired in late 2021, and prior to this, Steve was at Ipsos for 17 years managing 30+ client service staff in multiple cities after starting his career at the Angus Reid Group and TNS in earlier years. And what might give away what we’re going to be talking about today, Steve has, impressively, correctly predicted the outcomes of over 25 elections over his career.

In this episode, we discuss the crucial role of election polls, and notably, how they're actually far more accurate than many realize.

We hear how Steve got into polling and some lessons he's learned along the way.

Steve shares the role of polls and how they can be used to help gauge public opinion, and also encourage others to vote.

We discussed how one of the best indicators of whether or not someone will vote is if they know the election day date.

We talked about how the main pollsters got it so wrong in the USA over the past two elections.

Steve shares how important it is to know your sample in order to minimize fraud and maximize the most realistic projections.

We hope you enjoy the episode.

Regards,

Michael and the team at Infotools.

On this episode of Now that’s significant, a Market Research Podcast, host Michael Howard (head of marketing at Infotools) was joined by Kathy Cheng, founder and CEO of Nexxt Intelligence, the Toronto-based research technology company behind Inca, conversational AI purpose-built for market research. Kathy is an entrepreneur with 20+ years of experience in the market research industry.

Kathy's significant statement for the show revolved around how technology can make market research more human.

One of the key ways Kathy saw this happening was through the use of conversational AI, being able to probe further into respondant's views or positions on certain subjects - which Kathy described as active listening.

Probing for greater clarity wasn't the only positive outcome though, AI can also help to increase engagement and completes as well, plus, it can help avoid the painful coding process through advanced tech analytics.

Ultimately, technology is helping the fundamentals of market research to become stronger in these three ways:

1. Human-centricity, with tech such as conversational AI we can finally put our most precious resource, research participants at the center, and create experiences that are effortless or even delightful for them, we can actually listen to voice of customer, in their language with more colours and texture at scale.

2. Better data quality – enaged participants --> considered responses.

3. Researchers – we are better equipped and can become better storytellers.

We hope you enjoy the show.

On this episode of Now that’s Significant, a Market Research Podcast, Daniel Berkal, SVP Research at The Palmerston Group was hosted by Michael Howard, Head of Marketing at Infotools.

Daniel's team has conducted literally hundreds of energetic market research projects of various sizes, and specializes in immersive methodologies and hard-to-reach participants.

In this episode, we talked about the key role that creativity should play across the market research process, in order to get the best results for our clients, their customers, and consumers in general.

Daniel spoke about a course he's running that focuses on injecting creativity in recruiting, methodology design, and reporting. It's not about doing things differently just for the sake of it, but to improve on our ability to understand people and achieve meaningful results.

The discussion touched the role of technology as a way of approaching each phase creatively.

We hope you enjoy the show.

This episode of Now that’s Significant, a Market Research Podcast sees Infotools' Head of Marketing Michael Howard speak to InsightsNow's Chief Research Officer Greg Stucky.

Greg joined us again on the show, this time to talk about the one thing that people who are really good at innovation don’t really want you to know about. It really is the insider’s secret that you will likely never see in books or taught in universities. That secret is: The most valuable piece of information you have as an innovator is the size of the aspirational gap in a specific moment in a person’s life. If you know what the context of the moment is and what that gap is, then you are equipped to build a product for where people desperately want to go out and purchase.

The episode saw Greg and Michael discuss a couple of examples of how moments and the aspiration gap play out in the real world, and they being sustainability and breakfast.

The latter of these two were discussed in relation to the context (it's not good enough from a product perspective to think about just food in the morning but to go further than that i.e. food in the morning when you're in a rush), needs (for example their needs states, goals, desires, aspirations), and their motivators.

We also looked at some of the reasons why such a gap exists, and these can be quite varied. A big one of these being cost. Another being the benefit trade-offs. From a breakfast perspective, if you need to eat breakfast on the fly, something that's hand-held and not messy will likely trump something that is sustainable.

We hope you enjoy the episode.

In this episode of Now that’s Significant, a Market Research Podcast, host John Birdis joined by Melanie Courtright, who serves as the CEO at the Insights Association, the leading voice, resource and network of the marketing research and data analytics community in the US.

Melanie and John draw on their extensive experience in the market research space to discuss some of the latest issues and challenges facing the industry. They also explored how the Insights Association is helping its members navigate the seismic changes that are impacting the world.

In this episode, they touched on:

Generative AI, what it means for market researchers, and how the industry needs to make sure it is not lumped in with Generative AI. If it is, then it will need to comply with impending AI legislation - rather than just a portion of it.

Melanie discussed Insights Association’s Pillars (Protect, Connect, Inform, and Promote) and how it is help its members and the industry operate effectively.

They talked about the global data quality initiative in which multiple associations and organizations are contributing.

There was raised several ways for insights professionals to get involved with the Association's activities, including CRC, a must attend event for corporate researcher.

We hope you enjoy the show.

In this episode of Now that's Significant, Host Geoff Lowe, Director at Infotools and Chair of the Research Association of New Zealand, was joined by two industry stalwarts, Paul Graham of Waka Kotahi, and Colin Yee of Glasshouse Consulting.

Paul and Colin joined us on the show to talk about their sustained market research partnership in the road transport sector, which has spanned 25 years. Fittingly, this episode number shares its number with one of the most famous roads in the world - Route 66.

Waka Kotahi, New Zealand's governmental transport agency, has a primary function is to promote an affordable, integrated, safe, responsive and sustainable land transport system.

The episode explores all challenges and benefits that come from such a prolonged relationship, the significant team that it took to achieve the results it did, and some of the reflections both parties have had over the past two and a half decades.

We hope you enjoy the show.

In this episode of Now that’s Significant, a market research podcast, Michael Howard, the head of marketing at Infotools discusses how market research and insights technology is most successful when it is invisible.

I discussed how market research and insights technology is most successful when it is invisible.
What happens when market research and insights technology is visible?
What kinds of technology there are across the end-to-end processes of the market research industry.
The conundrum facing insights teams – do you go all-in-one or fit-for-purpose?
What success looks like when market research and insights technology is invisible
The role agencies play in making market research and insights tech invisible
Considerations to make if you are looking into new market research technology

Enjoy the show

In this episode of Now that's Significant, we were joined by market research and insights technologist, Mike Stevens, from Insights Platforms.

We discussed:

The subject of ResTech, otherwise known as market research and insights technology, and how it is the new normal for insights professionals.

ResTech is a term that has been floating around for a while now, Mike gave us a good understanding of what it is and where it sits in our daily lives.

The challenge insights functions have in choosing either ERP/all-in-one generic software or fit-for-purpose, market research-specific technology.

We touched on who is buying ResTech and how this compares to selecting agencies, briefly touching on the skills gaps that non-research users have.

We dived into the buying journey and behavior for different types of market research data, which included reasons why ResTech buyers may 'fall out' of the sales process.

Mike discussed how agencies fit into the world of ResTech, and also what the future holds in this space.

We hope you enjoy the show.

On this episode of Now that’s Significant, a Market Research Podcast, we were joined by Professor Michael Brereton, a leader in the global marketing research industry. Michael retired from Maritz Research after eleven years as its President and CEO, then subsequently joined the faculty of Michigan State University’s Eli Broad Graduate School of Management. He is an Executive in Residence and teaches Marketing Strategy in the Master of Science in Marketing Research Program.

We dived into Michael's rich commercial/academic experience to discuss what skillsets are required by tomorrow's leaders of the insights industry.

We talked about how tomorrow’s leaders in the insights space need different skills in order to serve their organizations with meaningful market and consumer intelligence.

We looked at how the double-digit growth the insights and analytics market experienced in 2021, which included examining the differences between traditional processes and ResTech. Digital data analytics in its current trajectory could soon be the largest aspect of our industry.

Michael shared six trends that he’s identified concerning the response to change our sector is facing.

We discussed how one of the overarching themes arising from these trends is the decentralization of insights, decision makers having the ability to dive into the data if they want.

We covered the hard and soft skills that Michael has seen as being particularly desirable when it comes to recruitment, which then flowed into what roles of the future could look like too.

Finally, we looked at the different skill sets that are required by insights professionals of the future, and how Michigan State University is helping its students prepare for whatever tomorrow brings.

Master’s in Marketing Research – Eli Broad College of Business | Michigan State University (msu.edu)

Enjoy the show

On this episode of Now that’s significant, a Market Research Podcast, Andrea Mitlag, Client Engagement Manager at Infotools talks to Simon Banks, an international keynote speaker and author, podcaster on creativity, innovation and design and a recovering professional artist. They explore the subject of curiosity and how we can develop and harness its potential.

The covered:

What curiosity is and how we can harness its benefits when we use Traveller’s eyes, always looking at the world as if it was the first time we were seeing it.

We were reminded how 95% of the people that Simon has engaged with through his extensive coaching and consulting engagements believe that they are not creative, they cannot utilize the power of curiosity, which we now know is not true.

They discussed how curiosity may or may not be something that we are born with, and how there are ways we can develop it.

Simon and Andrea talked about the need for us to slow down in order for us to let our curiosity run its course, especially when it comes to generating insights.

They looked at the role of technology in scaling our curiosity.

And the discussion finished on what brands have to gain when they establish that culture of curiosity.

Here are Simon's details if you want to reach out to him.

· Web: www.simonbanks.com.au

· Pod: www.occupationalphilosophers.com

· Book: https://www.simonbanks.com.au/book-a-thousand-little-light-bulbs/

· LinkedIn: https://www.linkedin.com/in/simonbanksvisualfunk

We're also very thankful to Feedspot for the inclusion on their list of top 30 market research podcasts. Check out all the others who are helping further the cause of our fantastic industry here: https://blog.feedspot.com/market_research_podcasts/

Enjoy the show.

In this episode of Now that's Significant, we were joined by Anne Brown, Chief Executive Officer and Principal of Gazelle Global Research Services, a Market Research global sample and operations company. Her extensive international data collection, data processing and management experience brings a high level of practical knowledge to both clients and staff. Her lengthy livelihood in custom research has enabled her to build a set of comprehensive skills she utilizes to help guide projects in a wide range of industries.

Through the episode, we talked about the need for the insights community to significantly raise the levels of respondent experience we're currently providing the world. This is not just from any one company or individual, but across the board.

Anne shared some of the reasons why experience levels are where they are and some potential options for improvement.

We looked into some of the reasons why it's been so hard to offer better experiences, plus what happens when we get it right.

And lastly, we were reminded of the progress we have actually made, and how grateful we should be of those taking proactive measures to making our industry better. After all, we all know the benefit and necessity of what we do. That's why it's so important we all lift our game.

Enjoy the show.

On this latest episode of Now that's Significant, we were joined by we’re joined by Ethan Kellough, Co-Founder and Chief Product Technology Officer at Highlight, an Agile In-Home Usage Testing Platform that is making it fast and easy to conduct research with physical products.

On this episode, we discussed the gulf between physical and digital product teams.

How the pace of innovation in the software industry quickly outpaced the physical product industry

The physical product industry is full of waste and is ripe for optimization

The lessons that the software industry has learned over the past 20 years can be directly applied to physical product research

You shared three lessons that physical product researchers can implement right away

The best data is the data that most closely reflects reality
Invalidate, don’t validate
Size research effort proportional to the risk of being wrong

We also discussed how the physical product research space changed in COVID and how in the next decade you’re hoping to see more agility come in at all stages of physical product research

Hope you enjoy the episode.

On this episode of Now that’s significant, a Market Research Podcast, we were joined by Nancy Hernon, CEO and Co-founder of G3 Translate, a translation agency dedicated to cultural relevancy and inclusion giving a voice to the consumer in a time where linguistic and cultural norms are ever-changing.

We discussed how one size doesn't fit all in market research, and the critical role of international survey design in today's insights world.

We covered:

Culturally relevant survey design.
Knowing and understanding your respondents and how they want to be spoken to.
Dos and Don'ts of survey design for international surveys.
Ensuring the survey design itself works for all markets, not only linguistically but technically.
Examples of what can happen when international survey design isn't used.
The future of translation in market research and the role of AI.

Enjoy the show

In this episode of Now that’s Significant, we were joined byMarion Elliott, Director of Client Solutions at the Schlesinger Group.

Marion’s experience in the market research field began in software and technology, she now works to help clients employ ResTech solutions to future-proof their insights practice.

An avid follower of the latest trends and innovations, Marion is enthusiastic about market research technology and insights. Since 2018, she has served as the lead on WIRe’s “WIRe in Color” initiative, which seeks to strengthen the connections among—and raise the visibility of—women of color in market research.

On this episode, we discussed Marion’s work in the ResTech space, as well as her invaluable contribution to WIRe in Color across the industry.

We talked about the work that WIRe in Color is doing. The leadership and mentor programs, etc., which are helping people to find their place and their belonging in the industry.

We touched on performative diversity as well, which is about making sure that companies just aren't checking boxes when it comes to DEI, but actually putting in things that will give longevity to these initiatives as well.

We covered off how far we've come, especially considering what many have and still do go through in their lives.

And we also went into ResTech and the role that that plays and in market research but also and diversity, equity, inclusion, and access. Marion shared with us what she is really excited about when it comes to the innovation that’s hitting the market, some of which includes platforms that are bringing together multiple methodologies.

We hope you enjoy the show.

On this episode of Now that’s Significant, a Market Research Podcast, we have a new guest host in John Bird, EVP of Client Development at Infotools.

John is joined by two inspiring insights professionals - Sherri Dansby and Damon Jones, founding members of the Insights Association's IDEA (Inclusion, Diversity, Equity and Access) Council. Sherri, Damon, and the IDEA Council are working to fulfill a mission to deliver measurement, education, and standards of excellence to address the lack of representation in the insights profession and the populations it researches.

Sherri and Damon we’re excited to share what the IDEA Council has accomplished since its inception in 2020. They talk about our “IDEAtor” fellowship program for young professionals, Equity Toolkit, and our “research on research” efforts to understand the current state of inclusion and diversity (aka DEI) in the industry and how to improve the execution of market research studies.

They provide some good advice for insights professionals regarding what they can do to bolster their IDEA efforts.

At Infotools, we know the value of providing organizations with representative insights. And with every improvement done before survey data is collected, i.e. who we hire, who strategizes. who designs, what is asked, who asks, how it is asked, who shapes, etc., the better we all will be as a result.

Here are some links discussed in the episode:

“The Evolution of Demographic Questions”, a position paper on how to ask demographic questions on Gender, Sexual Orientation, and Race and Ethnicity. https://bit.ly/IDEA_Qs.

https://www.linkedin.com/showcase/idea-council

Enjoy the show.

In this edition of Now that’s Significant, a market research podcast, Michael Howard, the head of marketing at Infotools, is both guest and host.

The show covers the rising preference we're noticing of stakeholders and decision-makers getting their hands on the data to actually become data driven, They've realised the value in being able to dig in deeper to the data, interrogate it, challenge it, in order to arrive at the most valuable of insights.

It's why we're championing those who, to use a sports analogy, would rather play than watch from the stands.

Why do this? Well, when your insights function is working well, you’ve got everyone playing the game who needs to be, and you’re making decisions that help lift the overall performance of your team on the pitch, you’ll start winning more often. And when this happens, you’ll start seeing more people want to watch from the stands - be this your customers, prospects, and potential employees. And when your prospects like what they see, they’ll sooner or later become fans. And we all know what happens at that point.

Hope you enjoy the show.

On this latest episode, David Paull, founder of Dialsmith, a pioneer in instant and continuous moment-to-moment feedback software, joins us to talk about the crucial steps required for landing the perfect messaging.

On the show, we talk about:

How effective messaging, that brings about a desired outcome, follows a storytelling framework that anyone can learn and deploy
David described how effective messaging is achieved by covering off four key things – personas, cognitive bias, a storytelling framework, then testing and refinement.
We discussed when brands get this right, barriers to purchasing are eliminated because customers are drawn to brands that are connected with their needs and wants.
And David closed with a few examples of brands that are getting messaging right, which included Zoomcare, Liquid Death, and Gong.

Enjoy the show

On this episode of Now that’s Significant, Horst Feldhaeuser, Group Services Director at Infotools was joined by Jason Buchanan, Managing Director at the Global Market Research Agency Verve.

Jason has a rich history in the insights sector, founding the Research Now APAC chapter and steering SSI’s APAC business to greener grass. Jason has a passion for exploring how the world works, the know-how for making it better, a deep understanding of consumers, and even has a degree in neuroscience.

Horst and Jason discussed:

How 12 year olds next door could be completing MR surveys to buy electric scooters (and you may not even know it). This behaviour is likely more widespread than we think it is (or accept it to be). To put this into persona talk, Fabricated Frank sure does answer a lot of surveys.

Automatic fraudster detection and checks aren’t good enough anymore. There is more that's needed to be done in order to clean up this issue.

There is a significant need for panel and field suppliers to truly verify the identity of people.

The market research space really needs to care about this – not just pretend we do.

On top of compensation, the industry really needs to focus on survey experience (SX), in order to recapture the stature and reputation that has been lost by the industry over the past decade or so.

And of course, that having something that you are passionate about outside your professional career and even outside your comfort zone, whether that’s a side hustle, a hobby or something that truly challenges you – often makes you a better professional.

Enjoy the show.

Bryan Smith, the BHT Data Solutions Director for Ipsos Global, joins us on Now that's Significant to discuss what market researchers want, what they really, really want. But it's more than that - it's what insights teams really need. And for most teams, when it comes to market research data, Bryan Smith argues that they don't actually need dashboards.

Ultimately, dashboards are a means to an end, they should never be table stakes. Bryan and Geoff discuss how dashboards are often a way to give people access to consumer data. When this is working well, organizations can make decisions in much shorter time frames, which is paradigm-breaking for most who haven't embraced modern processes and technologies.

Enjoy the show.

On this episode of Now that’s Significant, we were joined by CEO and founder of Relative Insight, Ben Hookway. Ben came on the talk about the possibilities and value that is sitting in our owned, qualitative text data.

Rather than analyzing all data that is common between two people groups (generally 90-95%), Relative Insight scrupulously digs into all that is different between the two groups (normally 5-10%). This approach enabled the one law enforcement department to spot those bad actors who were posing as teenage girls.

Relative Insight then moved into the insights and market research world and is quickly becoming a force in its own right, helping insights teams understand different target audiences, knowing which ways to talk to them, and how one should even gather text for analytics in the first place, in order to get respondents to respond with meaning.

On this episode of Now that's Significant, we’re joined by not one but two guests who played and continue to play a key role in helping maintain high standards of practice in the market research space. The first is Annie Pettit, Chief Research Officer at E2E Research, and the second is Elissa Molloy, Director at ISO Audit Solutions.

In this episode, we discuss the international standards certification for market research ISO 20252.

Annie and Elissa provide a little background on their careers and involvement in producing and maintaining the standard.

The certification has specific annexes that organizations can be audited on, which are relevant to the role they play within the industry - from sampling methodologies to data management and processing requirements.

The certification is relevant for all parties, including in-house corporate insights teams, agencies, and software providers.

Elissa speaks to the benefits she has witnessed organizations realize after undertaking the changes required to meet the standards - a couple of the biggest of these being efficiency gains from avoiding re-work, as well as reducing risks of things going wrong with their research.

Enjoy the show.

John Geraci joins us on this episode of Now that's Significant to talk about the alarming problem of trust in market research polls. As the President of Crux Research, as well as a career heavily focused on polling, John brings a wealth of knowledge to the challenge of declining trust in polls.

Throughout the podcast, we talk about:

What led to John writing his book Poll-arized: Why Americans don't trust the polls.
There are serious data quality issues across all types of survey research – not just the election polls.
One of the biggest contributors for this historically low trust is all stems from low response rates.
The industry's investment in methodology and technology has largely not gone towards improving respondent trust and response.
Our sector's tendency to focus almost exclusively on sampling errors, when there are many more consequential errors to consider.
And, ironically, how lack of trust in polls could actually lead to an increase in voter turnout.

Enjoy the show.

This episode of Now that's Significant, Karine Pepin from 2CV joins us to discuss the value we could be missing out on by discarding incompletes too soon.

During the podcast, we discuss:

How the market research industry is changing rapidly as a result of cultural shifts and innovation
The demand for good survey participants far exceeds supply, as a result, survey conversion is more important than ever
Our first line of defense is creating an engaging survey experience. Mind, you could still have hundreds of participants drop off even if the survey is short and engaging
Keeping partial completes could help solve the participant crisis and speed up fieldwork. It’s not a straight forward decision. Like everything else it requires trade-offs

Hope you enjoy the show

We welcomed Lynn Pellicano on the podcast to talk about ways to improve our sample quality so we're spending less time cleaning it and more time analyzing it. In the podcast, we explored:

Sample quality has become endemic across the industry. You mentioned that B2B suffers from this the most, but obviously B2C prone to it as well. It is a significant issue. A number of things that haven't or aren't sufficient any more like the Double Opt In, self-selection, etc.

We really need to have buttoned up screeners to help us to weed out bad actors. Customer recruitment can help in this space too.

Phone interviewing and field studies are back, which is great, since it's fraud can't be scaled to the extent that 100% online can. This means there's a whole lot of new or not new, but existing collection tools that people can use to reach a broader section of society.

We talked about how some are cleaning up to 80% of the sample, which is quite scary to think about the value which they could be missing out on by doing such things incorrectly.

We discussed how we need to get our surveys shorter, be device agnostic with the with our collection tools and also use multiple recruitment methods to make sure we're not just focusing on over those representative, prolific online people.

We explored the use of technology in the recruitment phase, with the likes of geolocation, language, IP addresses to help keep people out of or confirm people before they enter using prescreen as well.

There's also improvements we can make in the design phase, using things such as refusals, questionnaire design, flaws, falsehoods, social desirability, people giving politically correct responses rather than the true opinions that we talked about briefly on the screening phase.

We looked into some things we can do in real time as well, such as developing consistent and efficient, accurate data checks, confirming knowledge respondents confirming attentive respondents, but not being too aggressive with it.

And then we looked at a few different things such as speeders, open interviews, straight lining, red hearings. You also talked about numeric outliers and contradictory and probable responses as well.

And lastly, we spent a moment imagining if we were to get everything right in the sample space, as improbable as it may be, and what would happen.

Enjoy the show.

We welcomed Jason Jacobson, Director of Consumer Insights at Woodside Homes to this episode of Now that's Significant.

On the show, we discussed:

How less is more when it comes to consumer insights data as organizations and decision makers alike have far too much on their plates to be sifting through and trying to make sense of the fathoms and fathoms of data stored in lakes.
We went on a trip down memory lane to explore Jason’s journey in the market research and insights world.
We discussed how having less data can actually help insights teams and businesses to go deeper into the data and analyses.
We briefly looked at the reason for the deluge of data we find ourselves in.
We mentioned the importance of respecting the context of storing data in order to retain its full value, think respondent vs syndicated data.
We talked about an alternative north star to quantity of data, which is action. There’s no point in having the best, most interesting insights in the world, if it’s just academic no change or success comes of it.
And lastly we had a look into the crystal ball to see what’s instore for the insights sector.

Hope you enjoy the show.

In this episode of Now that’s Significant, a market research podcast, we welcome on the show Horst Feldhaeuser, Group Services Director at Infotools and Alyona Medelyan, CEO and co-founder of Thematic.

Horst and Alyona take the reins of this show, presenting their paper from the 2022 Research Association of New Zealand Conference: AI – friend of foe?

Their paper delves into a joint project they were involved in, using AI to find insights from online reviews of Coca-Cola, the world’s largest soft drinks manufacturer.

Enjoy the show

In this episode, we welcomed on the show Lisa Wilding-Brown, Chief Executive Officer at InnovateMR and one of the market research industry’s top minds on data quality.

During this podcast:

We ultimately talked about the never-relenting, always present challenge of data quality in the market research space. Lisa mentioned that even though this issue has grown and changed over time, it remains fundamentally the same: there will always be fraudsters looking to cash out on survey incentives.

We discussed how and why there’s no single or easy fix to this issue, and why that isn’t an excuse not to do something about it.

We discussed the size and impact that cyberfraud has in the world and on the market research sector, as well as where the fraud starts in the market research space, which the ad tech space was mentioned.

We even looked at what may cause some people to become cyberfraudsters.

And finally, we talked about some of the things organizations can do to mitigate, minimise, and prevent the impact of cyberfraud in our market research efforts, which will go a long way in increasing the quality of our data, the insights that can be generated from this data, and the actions that can be made as a result of those insights - which, if we have our customer centric hat on, will improve outcomes for our clients as well.

Enjoy the show.

The episode features CEO and Momma Bird of Little Bird Marketing - Priscilla McKinney.

Priscilla joined us on the show to talk about:

The importance of understanding the context we’re in and the biases we bring to our market research projects, as these can influence the outcomes.
The need for us to retain our humanity at each step of the market research journey so we respect everyone’s time and contribution, which will lead to greater long-term outcomes and insights.
The need of having different standards for both brands and the industry when it comes to qualitative and quantitative research.
We looked into some of the key differences between reasons as to why we need to have different standards, as well as the role that brands and the industry play in shaping and adopting these standards.
We explored some of the challenges that we face in achieving success in this area.
And we finished on what success looks like for those in the profession when we get these best practices in place.

Enjoy the show.

In this episode of Now that's Significant, we were joined by Karen Lynch, the new Head of Content at GreenBook.

Like Infotools, Karen has been in the research industry for 30 years, largely as a full-time qualitative researcher. She merged her two passions in joining GreenBook as Head of Content; her role is responsible for the overarching content strategy and influencing the editorial direction of GreenBook’s industry-leading blog, podcast and global events.

During the episode, we talked about:

How mindfulness, networking, and taking the plunge are all key parts of building a meaningful career in the market research industry - or any industry for that matter.
We looked at what it means for each of these three parts and how we can do better.
We touched on the role of creative and lateral thinking in crafting a successful career in the insights sector.
We looked at the role that GreenBook plays in the market research and insights industry.
And we finished on what could be instore for us in the years to come.

Enjoy the show

In this episode of Now that's Significant, we’re joined by Aryn O’Donnell, Vice President of Corporate Services for Fieldwork Inc. During the show, we discussed the return of in-person market research, back after a long hiatus caused by the pandemic.

Topics covered in the episode include:

What we've been missing out on over the last two and a half years
The types of industries that are again embracing in-person research, which Fieldwork have a large focus on.
The tactics and strategies Fieldwork used to overcome the hurdles of getting people back into the swing of in-person surveys, which touches on the evolution they witnessed of the data collection method.
Aryn talked touched on fraud and the steps they take to minimize or remove it from their samples.

We hope you enjoy the show.

Fieldwork recruits respondents according to client specifications and host in-person, remote, or hybrid research sessions where clients uncover insights for brand and business impact.

In this episode of Now that's Significant, we were joined by Kim Short, Senior Vice President, Ipsos North America. Having worked in the industry since 1996, Kim has a passion for understanding what makes brands successful and how to drive their success to new heights with the support of communications that entertain, inform, and persuade.

We drew on her extensive experience in the industry to discuss the dreaded data shift, something many of us know a lot about after recent pandemic-ravaged years we've endured.

Throughout the episode, we discussed:

Those dreaded data shifts and how insights teams and brands can help navigate after experiencing such a shift.
We took time to understand what a data shift was, mentioned a few examples, including those that are internal and external shifts.
We covered what to look for when trying to spot a data shift, especially when one has occurred but it's not reflected in your data.
We looked at both what an organization should and shouldn’t do once they’ve spotted a shift in their data.
And we touched on the role of technology in helping an insights team move forward with their longitudinal study.

Enjoy the show

In this episode of Now that's Significant, we were joined by Shira Horn, Executive Vice President at AMC Global, a boutique custom research firm that specializes in product launch, and all facets related to product success.

Today we talked about the critical role market research plays in helping organizations track and understand consumer behavior, especially in times of crisis.

We had an overview of the work in which AMC Global is currently engaged, including the primary research they facilitated with the help of OpinionRoute.

Shira shared some insight into the practices and methodologies they used in the study, and the reasons why they decided to make the findings of that study open to anyone who wants it.

We talked about some of the key findings from the study, such as tech adoption, beverage consumption, environmental impacts, corporate responsibility, and the gift that keeps on giving that is supply chain issues.

We touched on and shed some light on why it’s important to keep an eye on changes in consumer behavior.

And finally, we gazed into the crystal ball to see what could be instore for the market research sector in this post-pandemic world we are either in or at some unknown point in time will enter.

Enjoy the show

In this episode, we were joined by Johann Bittner from Loyalty Research Center to discuss the roll of market research in a post-cookie world.

During the show, we discussed:

The evolution and impact of privacy in this digital age, and how organizations are needing to change both processes from a technology, a human, and a strategic perspective.
Life after the death of the cookie, what it’s like to operate as a marketer, as an organization when you can’t readily track who is coming to your website, ultimately, why that is a good thing too.
We looked at what cookies are and how they were historically used.
Johann gave us a rundown of the research and methodology LRC and Rep Data used to help organizations grapple with the shift to a cookieless operating environment, including some key findings from their research, such as AI to help put pieces of the puzzle together.
We addressed some of the privacy concerns regarding this matter.
Johann touched on what differentiates leaders from a technology adoption and usage perspective, in both B2B and B2C worlds.
And, we dived into the role of primary research in this cookieless world, being able to use that research in parallel with other business data, to drive future decisions.

Enjoy the show.

In this episode of Now that's Significant, we spoke to Vignesh Krishnan, the Founder and CEO of Research Defender.

Vignesh shared some great insights into the state of fraud in the market research and insights sector. The way fraud has permeated throughout the entire world means insights teams need to be proactively investing in the quality of their market research and consumer data.

Focusing on inputs (rather than outputs) is the first piece step that the industry can take to limiting fraud, with such tools as digital fingerprinting, text analytics, etc.

We touched on the role that well-designed, shorter, and more engaging surveys plays in getting clearer, more accurate responses, not to mention better payouts.

The episode also dived into why we've seen a sharp increase in fraud lately, the potential for fraud in neuroscience, and false positives and false negatives.

Enjoy the show

Greg Stucky, Chief Research Officer at InsightsNow joins us on the show for a fascinating discussion around the pillars of successful innovation teams.

The key points included:

The key driver that successful innovation teams use to launch and iterate products and services that resonate with the market, which ultimately comes down to focusing on the behavior that you’re wanting to nudge or disrupt.
Greg highlighted some of the frameworks his team uses to better predict behavior and help bring better understanding to their clients of their customers.
We looked at what makes InsightNow’s Implicit / Explicit testing approach, and the importance of knowing the percentages of how many people are either nudged or disrupted.
Greg touched on the science behind the innovation approach, specifically the implicit/explicit test.
And lastly, we explored some applications of the implicit/explicit test and work through their testing centre that Greg and the team are involved with at InsightsNow.

Happy listening.

This episode of Now that's Significant is a partnership between the Research Association of New Zealand and Infotools, filmed to coincide and celebrate the ESOMAR International Market Research Day.

Geoff Lowe, Maria Tyrrell, and Murray Campbell discuss what the world would be like without market research, and in the process show the value and role it plays in our daily lives.

This episode uses the 3 of the 17 United Nations Sustainability goals, and explores how market research applies to each one.

Enjoy the show

This episode explores the topic of BI tools, and how they're not fit for purpose for extracting material business value out of market research data.

Host and guest, Michael Howard looks into the role of BI tools, and compares them with the external equivalent CI tools.

The episode covers:

BI tools are an incredible asset to an organization and can deliver all sorts of insights that can help an organization, but, they simply can’t easily deliver the same kind of value to insights professionals that a fit-for-purpose consumer intelligence tool can.

We dived into BI tools, exploring their rise and use in the business world, which included five reasons why BI tools aren’t fit-for-purpose for market research data.

We touched on the workaround that broke the metaphorical camel’s back, digging into reasons why workarounds aren’t always the solution for market researchers.

We looked at consumer intelligence tools and how they’re focused primarily on the consumer, the customer, the user. This covered CI tools being valuable in storing and processing data in a way that respects the statistical nuances of consumer and market research data.

And we finished with the need to focus on desired outcomes then working backwards to see what path is best for your insights function to take.

Enjoy the show.

Bob Lederer, founder of RFL Communications and Chief Mentor and Partner at RSB Insights and Analytics, joins us on Now that's Significant to reflect on the journey the insights sector has undertaken so far, delving into his substantial experience in the industry.

In this episode, we cover:

How market research and insights teams are exposed to far too many 'innovative' tech tools that aren’t put through adequate testing before being released into ways of working.

A brief history tour of how the industry got to where we are, revisiting some important milestones along the way, such as the early adoption of the internet, which birthed online research, initial usage of mobile phones in market research.

Innovation in and around the Millennium Bug, including what initially drove the major uptake of online research, plus the genesis of online communities.

The positive and negative impact of VC and PE on innovation in the market research space.

And some crystal ball time looking into the future of innovation within the sector.

Enjoy the show

This episode features Sabrina Trinquetel , U.K. Sales Director at Measure Protocol, a behavioural data collection organization. Sabrina, an insight and sales professional with a passion for great research, has held leadership roles at some of the top market research companies in the world over the past 10 years, and is committed to bettering the industry while also focusing on growth initiatives for Measure. She is co-chair of the Market Research Society’s Pride group and co-hosts its OUTsights podcast. She also sits on the MRS’s DI&E Council and Representation in Research steering group.

In this episode, we discuss:

How data quality is so much more than just the quality of our data, as it requires a concerted effort not just in how we’re collecting the respondent data, but also who is collecting, analyzing, and distributing the insights too.

We discussed the need to be cognizant of data privacy, as the lack of it being front and centre in our efforts will lead to an erosion of trust with respondents, the market, etc.. In turn, our research won’t result in much except a loss of reputation within the organization.

We explored privacy-first design, how organizations are achieving this, and what results they are realizing by doing so.

We talked about the need to be a truly diverse, equal, and inclusive business. Not just because it’s the right thing to do, but also because our insights are going to be far more effective and representative of the world.

And finally, we undertook a little thought experiment to see the difference between organizations who truly embrace DEI and those two continue doing market research as we’ve always done it.

Enjoy the show.

In this episode, co-hosts Geoff Lowe and Horst Feldhaeuser pool their collective experiences and discuss what makes a good market research conference submission.

The episode explores submissions that tie into conference themes, avoiding anything remotely salesy, how to be concise but not too concise, presenting novel ideas that others can run with, and what makes the best case studies stand out.

Ultimately, the discussion covers off the importance of ROI, elusive as it may seem.

Enjoy the show.

Insights professionals aren't immune to the pressures we've faced over the last couple of years. And no-one knows this more so than Kristin Luck, the current Chair of ESOMAR and co-founder of ScaleHouse Consulting.

Kristin joins Infotool's Director and Head of Sales Geoff Lowe on the show to discuss this poignant issue that the industry is facing.

The episode covers how we can get burnt out by doing things we really love, not just those laborious things we don’t. Historic expectations of busyness formed bad habits, and left us with a form of guilt if we don’t keep up our productivity levels.

Burnout is not a unique thing to executives, it’s researchers too, which Quirks recently picked up on. James Pickles has been talking publicly about his burnout, and we need to be more vocal about this issue, as it can destroy lives.

The tension between working hard early on in your career to get ahead vs finding a balance in your life. And this is about prioritizing what’s important to you. Be mindful about what you say yes to is a no to something else.

Some organizations are starting to work on wellness initiatives, being truly people-first. We need to have more Sue Embrey days, where we have relaxing workdays…

Be intentional on how you want to map out your career, put boundaries in place that ensure you can achieve your priorities, what’s important to you.

Enjoy the show.

In this episode of Now that's Significant, Jeremy Antoniuk joins us to discuss the sample quality issues that the insights industry is facing, the moment it's been accelerated by the pandemic.

We discuss careless respondents, reckless respondents, individual gamers, and professional gaming organizations who are all contributing to that the drop in quality that we have experienced quite sharply over the last couple of years.

We look into what's at stake if organizations fail to address these quality issues.

Jeremy talks about some of the driving reasons behind Rep Data and how it's helping raise the bar of sample quality and therefore the insight quality that rolls out from such collections and obviously the outcomes that come from those.

We touch on the macro and micro changes that need to be made from both industry and individual level, so insights can once again be that light bulb moment rather than that dull glow in the background that it has come

Finally, we cover about the idea of that market maker, the unbiased sourcing, rigorous quality controls being able to add value at scale, mutual value to both buyers and suppliers.

This episode we hear from Lilah Raynor, CEO and Founder of Logica Research, who dives into:

The role of research in understanding the financial needs and consumer behavior, especially in the face of such unprecedented change.
How research is also able to dramatically improve the financial wellbeing and therefore the lives of people, when organisations put such research to use - rather than simply leave it in a PowerPoint presentation collecting dust.
The Future of Money study, which has helped track those said changes, and also the launch of the insights kit, which will let people analyze the findings themselves.
And some of the tangible outcomes of the work Logica are doing, as well as the pro-bono work that Lilah and her team carry out.

Enjoy the episode.

Laura Beavin-Yates discusses Agile neuroscience and its vital role moving forward in the insights space, including its multiplying effect when used in conjunction with traditional methodologies.

We cover the role of academia in the commercial sphere, as we saw with the likes of Immersion.

We touch on the kinds of insights that have been uncovered using neuroscience

And finally, we look into the crystal ball to see what the future may hold for neuromarketing.

Enjoy the show.

Simon Chadwick joins us on Now that's Significant to share his experience in how organizations need to realize that technology itself will not magically improve the level or value that an insights team offers.

Simon discusses the disconnect of the technology dream sold by vendors and the reality facing insights teams, which is fundamentally caused by vendor's superficial understanding of market researchers. This also includes potential ulterior motives that arise from private equity and venture capital funding, and what this means for the long term.

The episode covers key challenges facing insights teams, including:

o Increased strategic relevance

o Need for real time information

o Greater experimentation

Finally, and most importantly, Simon explores what it looks like when market insights functions get their tech investments right, and the value and outcomes they can achieve as a result – which isn’t a dream at all.

Enjoy the show.

Jamin Brazil talks about the single largest impediment to growth: talent. Jamin discusses how to attract and engage employees, issues stemming from hybrid ways of working, and the significance of investing in employee morale.

In this latest episode of Now that's significant, Geoff Lowe discusses the age of data enlightenment that the Market Research industry is heading into, and what that means for insights professionals. The podcast covers:

How the industry is currently working rather in fragmented and sequential ways, which slows down the process to value and even reduces the value itself.
The potential solution of where get clients and stakeholders become involved in the discovery and understanding of the insights and the consumer data that they're analyzing.
How hands-on approach leads to a better grasp of what's happening in their customers' minds, which means they can take faster action as a result of what they've learned.
Some of the barriers of this data enlightenment, include researchers holding onto the kingdom (of old), and then also technology and disparate systems as well, 'undemocratic' processes. All of these requiring shift in mindset / changing of expectations.
And lastly the fruit and joie de vivre insight teams can rediscover when they unleash the power and potential of these modern, consumer data and insight tools.

Rebecca Brooks, CEO and Founder of Alter Agents, a full-service, strategic market research consultancy reimagining research in an era of shifting decision making, joins us on the show to discuss Shopper Promiscuity, a mass shift away from loyalty as we've known it.

She spends the episode drilling into that statement, with insights into how shoppers are behaving, the importance of reviews, why researchers should be focusing on actions rather than theoreticals, and also why the typical decision-making funnel no longer holds.

In this episode of Now that's significant, Horst Feldhaeuser delves into that ever-blurring line between humans and tech, bringing insights from his 20+ years in the Market Research sector. He looks into:

How our curiosity, our experiences, our ideas and intuitions – things that are inherently human - together with technology lead to successful business decisions and outcomes for clients.
How technology solutions are giving us the time back to feed that curiosity.
Why you need to involve the people that work on the processes you want to improve first and foremost.
Why new technology solutions often come with new processes and implementation pains. And that’s why you need a senior leadership sponsor and should start small.
And why you need to find the right partner, people, and capabilities to look at those sticking points that you want to improve.

If you like this episode, please subscribe to the podcast, share it with others who might also find it helpful, and get in touch if you’d like to be on the show.

Thanks for listening to Now that’s significant.