How Sh*t Gets Made by MindSpark Research: Recent Episodes
MindSpark Research Intl
A podcast about the people behind the products, services and brands we love. How Sh*t Gets Made is dedicated to shining a light on the people who create, design and test the things we interact with in our lives: real talk about how the research gets done that shapes almost everything in our world.
Norbert sits down with Liz and Josie from Women in Sport to talk about inclusion efforts in sport for all with special recognition of women's powerful relationship with sport and reclaiming / learning the rights to one’s body, to fitness and participation, and to existing free of criticism, and the positive change to come within a regularly critical or exclusive activity.
Looking to incorporate new accessibility means into your brand but lost on where to get started? Yuri Martins (Senior Product Designer, Typeform) logs in with MindSpark's own Nikki Lavoie to dish on how user testing, interviews, assisted technology, and other research methods have helped Typeform nail and discover room for inclusive and accessible design practices!
Nick and Eva talk to Kat and Norbert (MindSpark) about moving abroad, settling into a new country, the pros and cons of being an expat and give advice to anyone considering moving away from their home country.
Nick Aramouni, Eva Berliner talk to Nikki Lavoie about Bitcoin, investing and trusting digital currencies, crypto-skepticism, and the fluctuation of exchange rates.
Pati Dominguez (Diageo), Santi Dominguez (Autodesk) talk to Nikki about how knowing research can help you in marketing and gain better understanding of your customers, why people don’t know much about research and how to change that and how being transparent can help people understand what researchers do.
Nina Schacht (Nidos Academy) and Dirk Schacht (Sales Expert) tell Nikki a tale of first dates, and talk about laundry detergent, torture, and the relationship between research and sales.
Michelle Gansle (Mars Wrigley) and Inna Pasalis (Philips) talk to Nikki Lavoie about changed M&M formulas, lime vs. green apple Skittles, innovation strategy and giving back to the community.
Lucy Davison (Keen as Mustard Marketing) and Nikki Lavoie (MindSpark) talk about condiments, tricky soup packaging, Black Lives Matter and the importance of two-way communication among brands.
Elina Halonen (Behaven) talks to Alicia and Nikki (MindSpark) about the parallels and differences between market research and user experience research across the globe.
Steve August and Nikki Lavoie talk about market up and downs, entrepreneurship, different founder types, market nachos vs. user nachos and speculate what direction the research industry is headed towards.