Getting to Market: Recent Episodes
Cody Bernard
Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM leaders about the tools, tactics, and tricks they've used so you can take your own product launches to the next level.
In this episode, Ryan and I go deep into the launch of LinkdedIn product pages, what it's like launching a new product in a remote world, and more.
In this episode, Julia and I go deep on one of the most important parts of any launch -- pricing and packaging.
In this episode, Yannick and I go deep into all aspects of the product launch process including how Payfit runs their launch tiering committee.
In this episode, Matt and I go deep on what it takes to generate buzz before launch and the concept of building in public.
In this episode, Marcus and I go deep into how narrative design can play a major role in your launch strategy.
In this episode, Priyanka and I go deep on building for the customer, defining launch goals, staying tight with product, and more.
In this episode, David and I go deep on one of Notion's most complex launches to date and how they leveraged their community of super fans to help.
In this episode, Lauren and I go deep on the process of working with integration partners (including her favorite Cameo artist she got to work with).
In this episode, Shikha and I go deep into the launch of Slack's trial motion and how that became one of the company's best growth levers.
In this episode, Andrew and I go deep on the importance of customer feedback and how that translates back into your GTM plan.
In this episode Tom and I go deep on an unsung hero in any company's launch process, the monthly (recurring) product release.
In this episode, Stephen and I go deep on launch events, tight timelines, and why a good work back plan will help you crush launch day.
In this episode, Dan and I go deep on internal marketing, product naming mistakes, and enablement methods. Oh, and that no matter what, something will go wrong.
In this episode, Chris and I go deep on one of Gong's best product launches to date -- Deal Intelligence. We cover everything from his role in product marketing, to identifying pain, to test selling, and more.