It's the Bottom Line that Matters Podcast: Recent Episodes

Jennifer Glass

The "It's the Bottom Line that Matters" podcast is all about providing entrepreneurs and seasoned business executives with actionable nuggets that can be used to immediately help grow their business. Ideas ranging from marketing solutions to strategy, finance, and more.

Jennifer Glass, Daniel McCraine, and Patricia Reszetylo share their combined years in business, knowledge, and skills to help small businesses thrive because it's the bottom line that matters!

Greetings, Entrepreneurs!

In our latest podcast episode, "Bookkeeping Decisions: DIY or Outsource? Simplifying Financial Management for Small Businesses," we delved into the essential topic of bookkeeping and when it makes sense for businesses to handle it internally or outsource this vital function. Here's a quick summary of what we covered:- When should a business be handling its own bookkeeping, and when is it prudent to outsource this critical task?

The potential pitfalls of mishandling bookkeeping, such as mislabeling expenses or doubling up income, and the impact on business profitability.
The significance of having a professional look over your books, and how it can positively affect your ability to make sound business decisions and manage the financial health of your company.
Insights into billing and collections, including whether it's best to take on these tasks yourself or delegate them to others.

The episode also highlighted the value of understanding your business's financial data and the potential benefits of having a clear, layman's terms view of your P&L, balance sheet, and income statement.

Ultimately, the discussion emphasized the importance of finding the right balance between managing your business's financial health and leveraging your time to focus on activities that contribute directly to generating revenue.

We want to hear from you! Have you encountered any unique challenges or successes with your business bookkeeping? Do you prefer managing it internally or outsourcing this critical responsibility?

Tune in to the episode for valuable insights into mastering the art of bookkeeping for your business. Remember, the bottom line matters!

Until next time, here's to your success!

Keywords: bookkeeping, outsourcing, accounting tools, QuickBooks, CRM, invoices, expenses, chart of accounts, income statement, layman's terms, profitability, ROI, financial professional, taxes, accounts receivable, payables, debits, credits, billing, collections, bad debt, cash basis, accrual method, sales and marketing, restaurant industry, p and l, business coach, financial reports, professional help, business success

In this engaging episode of It's the Bottom Line That Matters, hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine delve into the multifaceted process of seeking and evaluating potential business acquisitions. Drawing from their extensive experience, the hosts share valuable insights and practical advice to guide listeners through the intricate process of acquiring a new business. From assessing the emotional preparedness required to navigate the challenges of the acquisition journey to dissecting the crucial financial aspects such as seller discretionary earnings and intellectual property, Jennifer, Patricia and Daniel provide a comprehensive understanding of the key considerations involved in such a significant business decision.

Throughout their discussion, Jennifer, Patricia and Daniel also explore essential factors such as the importance of aligning the acquired business with one's existing business, the significance of patents and intellectual property in valuation, and the often overlooked aspect of formulating an exit plan. With their wealth of knowledge and real-world examples, the hosts offer a holistic perspective on the intricacies of purchasing a business, empowering listeners with the strategic thinking and clarity necessary to navigate this important aspect of business growth and development.

Keywords: business acquisition, purchasing businesses, buying a home, business broker, SBA backed financing, seller discretionary earnings, software generating, financial picture, growing a business, emotional preparedness, headaches of acquiring a business, business value, intellectual property, relationships, contractual agreements, sales, free cash flow, multiples of valuation, patents, exit plan, small businesses, acquiring criteria, clients, intellectual property, trademarks, copyrights, exit strategy, competitive acquisition, brand acquisition, shelving businesses

n this episode of "It's The Bottom Line That Matters" podcast, hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine continue their discussion on the topic of purchasing a business or adding products and services to an existing business. They delve into the considerations and criteria that businesses should evaluate before making these decisions, including the possibility of acquiring a business that aligns with the needs of their clients. Co-host Patricia Reszetylo shares her insights on looking for businesses that complement her restaurant venture and the importance of validating new ventures before making investments. The conversation emphasizes the significance of crunching numbers and seeking expert advice to weigh the pros and cons of buying versus building. Join us for a deep dive into strategic business decisions and the path to success on "It's The Bottom Line That Matters" podcast.

Keywords: purchasing a business, adding products and services, acquiring a business, mastermind program, business coaching, ancillary offering, clients' needs, additional products or services, buying another business, prospective clients, restaurant business, challenges, ground-up building, funding, investing in R&D, validating a business idea, return on investment, accountant advice, banker advice, partner by build model, buying preexisting, building in-house, expert help, ROI analysis, business expansion, business growth, new program investment, business acquisition, success in business

Welcome to another captivating episode of "It's the Bottom Line That Matters" where hosts Jennifer Glass and Daniel McCraine unpack the intricate world of branding. They challenge the notion that a brand is confined to visual elements like logos, websites, and color schemes, asserting that true branding encompasses a broader spectrum of factors. Through compelling discussions on renowned brands such as Apple, Disney, and Amazon, they explore how brand perception is shaped by customer experiences, company culture, and core values. By delving into the correlation between consumer expectations and business practices, the hosts shed light on the crucial importance of maintaining brand consistency across all touchpoints. Join Jennifer and Daniel for valuable insights on defining and upholding a brand identity that resonates with audiences, ultimately driving business success.

Keywords: brand, logo, website, business cards, marketing collateral, Apple brand, Neiman Marcus brand, creative community, Apple products, customer service, Nordstrom brand, Disney brand, Disney World, Magic Kingdom, Epcot, Animal Kingdom, Hollywood Studios, Disney Store, Amazon, ecommerce site, search engine, Apple TV Plus, Disney Plus, core values, company culture, consumers perception, customer experience, brand consistency, mission alignment, corporate voice

In this episode of "It's the Bottom Line That Matters" podcast, hosts Jennifer Glass, Patricia Reszetylo and Daniel McCraine dive into the application of DiSC assessments in a business setting. They explore how understanding different personality types can impact interactions with clients, prospects, team members, and vendors. The hosts discuss the importance of recognizing one's own primary personality styles and those of others, and how it can influence sales conversations, presentations, and overall relationship-building in business.
Listeners gain insights into the significance of adjusting speech patterns, body language, and communication styles to match those of the individuals they engage with. Additionally, the hosts caution against mandating personality tests for employees without proper guidance and emphasize the value of resources and mentorship in leveraging DiSC assessments to enhance professional relationships and business success. Tune in to discover practical strategies for leveraging personality assessments to optimize business interactions and drive success.KEYWORDS: DISC assessments, personality tests, business, clients, prospects, vendors, entrepreneurs, d personality type, i personality type, s personality type, c personality type, sales, likability factor, neurolinguistic programming, body language, speech patterns, email communication, presentation, high-level vision, due diligence, HR law, disclaimer, self-assessment, mentorship, trigger points, team dynamics, communication styles, professional development, success.

Welcome to another episode of "It's The Bottom Line That Matters"! In this recording, hosts Daniel, Patricia, and Jennifer delve into the world of personality assessments, specifically focusing on the DISC assessment. They share their personal experiences with taking various personality tests and discuss the nuances of how these assessments can help us understand ourselves and others. With humor and insight, they explore the different personality types represented by the DISC model - Drive, Influence, Support, and Clarity - and how these traits manifest in individuals. Join us as we explore the impact of these assessments on relationships, communication, and business strategies. Stay tuned for the next episode, where we'll dive deeper into using the DISC assessment in a business context. Here's to your success!Keywords: DISC assessment, personality types, relationships, communication, understanding, behavior, introvert, extrovert, skills, tendencies, generalities, Myers Briggs, drive, influence, support, clarity, action-oriented, tasks, stability, loyalty, blend, potential personality, workplace, dominant, influencer, steady, orderly, behavior, implement, business, success

Welcome back to "It's the Bottom Line that Matters," where we're dedicated to helping businesses thrive through sustainable practices. In this episode, our hosts Jennifer, Daniel, and Patricia delve into the importance of sustainability in businesses and how it aligns with both environmental impact and marketplace success. They share insightful examples of sustainable initiatives, such as using carbon offset credits and implementing solar power to mitigate environmental impact while also contributing to business growth. They also touch on the value of reducing paper usage and the competitive advantages that sustainability brings, including cost savings and positive public perception. Join us as we explore practical strategies for integrating sustainability into businesses and unlocking its potential as a driving force for success.

Keywords: sustainability, business growth, marketplace, corporate social responsibility, b corp certification, carbon offset credits, reusable notebooks, solar power, event space, sustainability practices, disposable items, rainwater catchment system, green roofs, carbon initiatives, paperless office, overfishing, digital subscriptions, competitive advantage, eco-friendly, ecological systems, green office, power outage, battery backup, longevity of business, cost savings, public perception, marketing, environmentally friendly, organic chemicals, dry cleaning industry

In this episode of "It's the Bottom Line That Matters," the hosts delve into the topic of business growth and the strategic investment of funds to propel entrepreneurial success. They explore the common pitfall of falling for the allure of "shiny object syndrome" and instead emphasize the importance of intentional allocation of resources to areas that will yield substantial returns. Through engaging discussion with the hosts and their insights on their own business investment strategies, listeners gain valuable perspectives on making impactful decisions that pave the way for sustainable growth. With an emphasis on strategic thinking and prudent resource management, this episode offers practical advice for entrepreneurs seeking to plant the seeds of success and nurture their businesses for future growth.

Tackling pressing questions around business investment, the hosts provide thought-provoking insights into the dynamics of allocating funds for growth. Listeners are encouraged to evaluate the strategic implications of their investment decisions, rather than pursuing investments solely for tax benefits or fleeting temptations. The episode's informative dialogue underscores the importance of considering the resource triangle of time, money, and resources in business decision-making, providing a holistic framework for listeners to assess their own investment strategies. By offering practical guidance and nuanced perspectives, "It's the Bottom Line That Matters" equips entrepreneurs with the tools needed to navigate the complexities of business growth in a deliberate and purposeful manner.

Keywords: investing in business growth, entrepreneurs, shiny object syndrome, funds investment, business value, return on investment, scalability, salesperson hire, business expansion, marketing, virtual assistant, administrative work, strategic planning, risk management, project investment, business efficiency, client acquisition, downsizing, tax deduction, resource triangle, time management, money management, investment strategy, review management platform, business innovation, business consulting, customer acquisition, sales team expansion, business growth consultant

Exciting developments in AI for business!

We had the pleasure of delving deep into the world of AI in business on the recent recording of the "AI in Business" episode for The Bottom Line That Matters podcast. Our conversation covered a wide array of insights into the impact of AI on businesses, including real-world experiences of incorporating AI tools into our operations.

Here are the key takeaways from our enlightening discussion:
- AI serves as a potent catalyst for business innovation, offering tangible benefits such as cost savings, productivity enhancements, and time-saving opportunities.
- Beyond leveraging AI within our own businesses, it's critical to consider the risk posed by competitors who harness AI for their advantage.
- Embracing technology and digital tools is no longer an option but a necessity for businesses striving to remain ahead in today's dynamic landscape.

Our podcast episode is set to unravel a treasure trove of valuable information for anyone looking to harness the potential of AI to propel their business forward. We explored practical applications, potential pitfalls, and most importantly, the imperative need for proactive adoption.

Join us in embracing the future of business powered by AI! #AIinBusiness #BusinessInnovation #TheBottomLineThatMattersKeywords: artificial intelligence, AI apps, digital transformation, business impact, Chat GPT, strategies, tactics, incorrect information, data lookup, content generation, social media, editorial calendar, innovation, competition, mergers and acquisitions, analyzing deals, risk assessment, innovation, productivity, technology, cost savings, time saving, reluctance, opposition, attorney, precedents, data accuracy, competition, innovation

Welcome to our latest episode of "It's The Bottom Line that Matters" podcast, where we dive into the essential elements of building successful businesses. In this episode, we explore the critical role of community engagement in business growth and development. Our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo discuss the value and impact of engaging with the local community and how it can contribute to the success of your business.

In this episode, Patricia Reszetylo shares her experience of realizing the importance of community engagement in a project she's currently involved in. She reveals the tremendous support and marketing potential that comes from connecting with the community and highlights the significance of grassroots marketing efforts.

Daniel McCraine sheds light on the necessity for businesses to build a sense of community among their clientele, emphasizing the role of community engagement in fostering client relationships and driving business goals.
Jennifer Glass adds valuable insights based on her extensive involvement in various community boards and causes. She delves into the positive impact of being community-focused and shares inspiring stories of businesses that have integrated community engagement into their core mission and found significant success.

By prioritizing community engagement in your business strategy, you can build lasting relationships, create a positive impact, and establish your brand as an integral part of the community.

If you're looking to enhance your understanding of community engagement and its crucial role in business success, this episode is a must-listen.

Tune in now to gain valuable insights and actionable strategies to integrate community engagement effectively into your business.
Remember, it's not just about making money; it's about the community and profits. Embrace community engagement as a cornerstone of your business strategy and witness the transformative power it holds for your brand.Keywords: community engagement, volunteerism, grassroots marketing, business development, property redevelopment, customer relationships, nonprofit sector, vision and mission, clientele, biker groups, Corvette clubs, word-of-mouth referrals, public relations, community events, local community involvement, charitable contributions, community-focused business, community building, community impact, environmental responsibility, landmark status, community support, long-term relationships, community involvement, community programs, community building strategies, community-oriented businesses, social responsibility, corporate donations, employee engagement

In this episode of "It's the Bottom Line That Matters," host Jennifer Glass explores the concept of time vampires and their impact on business productivity. Joined by co-hosts Daniel and Patricia, the trio shares their personal experiences with time vampires, ranging from graphics and technology challenges to distractions and interruptions while working from home. Throughout the discussion, they offer valuable insights and practical advice on how business owners can effectively manage these time vampires, regain focus, and ruthlessly prioritize tasks to maximize productivity.
Listeners will gain valuable strategies for overcoming common time-consuming pitfalls in business, such as maintaining boundaries with coworkers and tackling distractions, ultimately learning how to take charge of their time and productivity. Whether it's setting clear boundaries for work hours or outsourcing tasks to experts, the episode offers actionable steps for reclaiming precious time and energy to drive business success.KEYWORDS: time management, productivity, time vampires, business management, working from home, business owners, focus, distractions, scheduling, prioritization, outsourcing, artwork, graphic design, remodeling, construction, time suckers, Dan Kennedy, no BS Time Management for Entrepreneurs, open door policy, expertise, budgeting, decision-making, solution-focused approach, appointment scheduling, work-life balance, work interruptions, productivity tips, effective communication, task management, problem-solving

In our latest episode, "It's The Bottom Line That Matters - Titles," we delved into the significance of job titles in the business world. From CEOs to visionary founders, the impact of titles on how the world perceives you is an intriguing topic worth exploring.

We discussed how certain titles can carry weight and influence how you are perceived by prospects and partners. Whether you choose a traditional title like CEO or opt for a more creative designation like "Maestro of Business," the title you adopt can shape expectations and influence business relationships.

Our hosts Jennifer, Daniel, and Patricia shared their insights on titles and how they affect their own businesses. Patricia, for example, is exploring the implications of being a Chief Visionary Officer as she navigates the early stages of her startup.

We also examined the story of a company director who intentionally portrayed himself as such, instead of as the CEO, to lessen perceived pressure in business dealings. This sparked an intriguing discussion on the power of perception management and the impact of titles, no matter the size of your business.

Daniel's comparison of job titles to the hierarchy in Star Trek was not only fun but also thought-provoking. It emphasized the leveling effect that titles can have, aligning with the "perks" and expectations that come with them.

The episode also highlighted the value of aligning your titles with the expectations and needs of your prospects and customers to foster stronger connections.

So, whether you're defining your own title, considering a change, or navigating the significance of titles in business relationships, this episode is a must-listen.

Stay tuned for our next thought-provoking discussions on the It's The Bottom Line That Matters podcast. And remember, when it comes to titles, it's the bottom line that truly matters in the business world.

Keywords: CEO, President, Director, Vice President, Founder, Managing Partner, Managing Member, Chief Visionary Officer, Maestro of Business, Visionary, Business structure, Skill sets, Corporate structure, Perception management, C Corporation, Entrepreneurship, Entrepreneurial titles, Business card titles, Goldman Sachs 10,000 Business Program, Enterprise resource planning, CEO duties, Leadership, Sales conversations, Formal titles, Informal titles, Board of advisors, Corporate hierarchy, Corporate titles, Prospects and partners, Relationship management, LinkedIn, FoundersCard

In this episode of "It's the Bottom Line That Matters," Patricia, Daniel, and Jennifer delve into the topic of the Entrepreneurial Operating System (EOS) and its impact on business operations. They emphasize the importance of understanding the three main roles within EOS: the visionary, the integrator, and the implementer. Through a lively discussion, they explore how these roles interact and how they can be effectively applied in different business scenarios, adopting a conversational and relatable approach to provide insights on how to identify and leverage these roles within a team's structure.

Listeners will gain valuable insights into the significance of these roles and how they relate to standardizing operations in a business environment. The hosts provide practical advice on how to recognize and nurture the respective skills required for each role, and how to thoughtfully consider the alignment of these roles with the existing team's skill sets. Whether you are a seasoned entrepreneur or a budding startup, this episode offers a comprehensive understanding of how to effectively utilize the EOS system within your business.

KEYWORDS: entrepreneurial operating system, EOS, business management, operations, visionary, integrator, implementer, systematize operations, department heads, management team, standardize operations, personal skills, networking event, CEO, president, serial fire starters, solopreneur, fractional chief operating officer, roles, business transaction, founder, risk to the business, accountability, external roles, start-up, standardized operations, documented processes, board of directors, overwhelmed, management team

In this episode of "It's the Bottom Line That Matters" titled "Change the World in 15 Minutes," we join hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine as they explore the various ways that individuals can make a difference in the world in just 15 minutes or less. The conversation delves into the significance of community focus, the impact of one's circle of concern and influence, and the power of making small, meaningful contributions to create ripple effects of change.

Through personal anecdotes and insightful reflections, the hosts emphasize the importance of taking action and empowering listeners to consider their own potential for positive impact. Tune in to discover how you can play a part in making the world a better place, one small step at a time.

Keywords: community-focused, local communities, real estate project, builders association, building supply company, community support, circle of concern, circle of influence, motivational speaker, ripple effect, making a difference, teachers, troubled students, giving of yourself, ask for help, change the world, man in the mirror, loyal listeners, making a difference, happy, success, support, networking, investment, mentorship, community engagement, leadership, influence, outreach, improvement, teamwork

Welcome to "It's the Bottom Line that Matters"! In this insightful episode, we are joined by Keith Lee, the remarkable author of "Out Nordstrom Nordstrom: Creating the World's Best Customer Service" and "The Happy Customer Handbook: 59 Secrets to Creating Happy Customers who come back time and time again." Keith shares his journey of infusing customer service principles into his businesses, exemplified by his recent million-dollar sale of American Retail Supply. Through engaging anecdotes, he emphasizes the importance of fanatical customer service, the concept of internal customers, and the need for extensive training in ensuring exceptional customer experiences. Keith's philosophy of treating all employees as customer service ambassadors and systematizing customer service for consistency provides actionable insights for businesses of all sizes. Join us as we explore the key strategies for outstanding customer service and discover how it directly impacts your business's bottom line.

About our guest: Keith Lee is the founder of American retail supply and began his career in the early 1980s. He started a newsletter in 1992 to share information with his customers and leads, with the goal of helping them become better retailers and increase their need for his products. His approach was successful, and his business continued to grow as he stayed in front of his customers and provided them with valuable insights. Today, Keith Lee is recognized as a leading expert in the retail supply industry.

Connect with Keith at https://www.keithlee.com and get a copy of Keith's book at https://keithlee.clickfunnels.com/the-happy-customer-handbookKeywords: Keith Lee, customer service, Nordstrom, Disney, happy customers, American Retail Supply, book, business growth, marketing, exceptional service, team, prioritizing customers, internal customers, golden rule, training, empathy, upset customers, reputation, hotel, mouse incident, programs, internal stakeholders, overdelivering, consistency, systematizing customer service, business size, business success

In this episode of "It's the Bottom Line That Matters," join hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass as they dive into the intriguing world of grammar in business communications. The trio discusses the importance of clear and effective communication in written correspondence, including the use of grammar and punctuation to convey a professional and approachable tone. From the impact of autocorrect mishaps to the debate on using emojis and capital letters in emails, the hosts share their insights and experiences, offering valuable tips for ensuring successful business communication.
Tune in to gain valuable advice on maintaining professionalism and clarity in your written communications, and learn how to tailor your messaging for different audiences and platforms. With a focus on intention and outcome, this episode explores the nuances of business communication and emphasizes the significance of thoughtful and strategic language choices. Join the conversation on "Grammar.mp4" and discover how to convey your message effectively in the digital age.Keywords: business communication, grammar, spelling, email etiquette, punctuation, formal communication, informal communication, approachable language, proper names, capitalization, emphasis, all caps, emojis, autocorrect, technology impact, message intention, audience consideration, communication outcome, text messaging, phone calls, sponsorships, liability, clarity, grammar check tools, email overload, communication purpose, communication channels, email response time, phone call efficiency, podcast sponsorship

In this episode of "It's the Bottom Line That Matters," hosts Daniel McCraine, Patricia Reszetylo and Jennifer Glass delve into the impact of filler words, strategic pauses, and non-verbal communication in effective communication. They emphasize the importance of fluctuation in tone and the power of silence in capturing and maintaining the listener's interest. Through personal experiences and examples, they showcase the significance of active listening and contextual understanding in communication, underlining the role of strategic pauses and eliminating filler words to convey authority and engagement.

Listeners will gain valuable insights into the impact of language and non-verbal cues in conveying relatability and approachability, as Patricia, Daniel and Jennifer present their own experiences with eliminating filler words and embracing strategic pauses. With a focus on making topics interesting and engaging, the hosts provide practical tips for improving communication and connecting with the audience. Tune in to discover the key to effective communication and the impact of silence in conveying authority and building engagement.

In this engaging episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo engage in a thought-provoking discussion about the complex and sometimes perplexing relationship many people have with money. They dive deep into the phenomenon of individuals behaving as though they have an aversion to making money, despite the potential life-changing benefits it can bring. The hosts explore the psychological and emotional factors that contribute to this behavior, from upbringing and deeply ingrained beliefs about money to fears and self-imposed limitations. They share personal anecdotes that reflect their own struggles with underpricing services and grappling with the idea of handling more money than ever before.

Through their candid conversation, the hosts provide valuable insights into the impact of upbringing and early experiences on one's financial mindset. They explore the implications of self-limiting beliefs and the ways in which these beliefs can hold individuals back from achieving their full financial potential. Additionally, the hosts offer actionable strategies for breaking through these barriers, including seeking emotional support, asking probing questions to address internal obstacles, and being open to stepping out of one's comfort zone to challenge and change ingrained beliefs about money.

Listeners are treated to an empowering discussion as the hosts share not only their experiences but also their recommendations for overcoming money aversion and fostering a healthier relationship with finances. The conversation is informative, introspective, and inspiring, offering valuable takeaways for anyone looking to transform their approach to earning, handling, and embracing financial abundance.

Keywords: Money aversion, self-sabotage, entrepreneurship, financial upbringing, money mindset, personal finance, income ceiling, sales strategy, pricing strategy, money beliefs, financial self-sabotage, overcoming financial limits, personal finance challenges, money blocks, financial therapy, money mindset coaching, self-limiting beliefs, financial comfort zone, financial success, emotional barriers to money, wealth mindset, financial strategy, financial prosperity, financial goal-setting, financial therapy techniques, mindset shifts, financial growth, wealth generation, financial wellbeing, financial empowerment

Hello and welcome back to It's the Bottom Line That Matters, your go-to podcast for valuable insights on business success. In today's episode, we're delving into the intriguing dynamics of hiring friends and family. While it can be a joy to collaborate with those close to us, it also comes with its fair share of challenges. Join us as we explore the nuances of this topic, sharing real-life stories and expert advice on the potential benefits and pitfalls of bringing personal connections into the professional realm. We'll discuss the importance of clear communication, delineation of roles, and the necessity of safeguards to ensure a harmonious balance between personal and professional relationships. Stay tuned as we uncover essential strategies for navigating the complexities of hiring friends and family in the business world.

Keywords: hiring friends and family, family business, business relationships, employment, hiring process, tax credit, business roles, family dynamics, communication, business communication, job description, accountability, business partnership, insurance policies, conflict resolution, business ownership, business success, business failures, employee management, employee expectations, business safeguards, business management, employee accountability, business leadership, employee training, business stakeholders, business continuity, business disputes, business objectives, business success factors

In this episode of It's The Bottom Line That Matters, hosts Daniel McCraine, Patricia Reszetylo, and Jennifer Glass delve into the importance of writing a job description for oneself. They explore the challenges that arise when individuals are unclear about their roles and responsibilities, whether in a business setting or in personal life transitions. The hosts discuss the value of evaluating one's daily tasks, identifying core strengths, and acknowledging the need to delegate certain responsibilities to ensure effective and efficient performance.

As they share their insights, Daniel and Jennifer emphasize the significance of aligning one's job description with their skills and vision, leading to greater productivity and fulfillment. Listeners gain valuable perspectives on the process of creating a personal job description, the benefits of clarifying roles within a business, and the strategic mindset required to drive professional growth and success. Tune in to this episode to gain practical tips and a fresh approach to defining your role in business and life.

Keywords:

job description, writing a job description, small business, CEO, roles and responsibilities, delegating tasks, annual planning, personal job description, extracurricular activities, skill sets, polymath, networking, standard operating procedures, leadership role, Vice President, President of the United States, future president, delegation, business coach, COO, founder of a company, chairman of the board, hiring experts, project management, clients, growth, entrepreneurship, management, productivity, business success

Do you ever find yourself avoiding tasks, procrastinating, and putting off important things that you know you should be doing? If so, you're not alone. In our recent episode, "Active Avoidance," of It's the Bottom Line That Matters podcast, we delved into the topic of procrastination and actively avoiding tasks that we know are crucial for our success.

We discussed the reasons behind our tendencies to avoid certain tasks, fear of failure, internal programming, and the struggle to prioritize effectively. We also shared strategies for overcoming procrastination and taking action, including time-blocking, reframing the "what if" game, and embracing discipline as a means to get things done.

In addition, we touched on the importance of identifying internal barriers and seeking ways to reprogram our mindset. Our discussions explored the significance of laying out standard operating procedures for ourselves, understanding our value, and acknowledging that taking action, even in the face of discomfort, is crucial for growth and success.

If you've ever found yourself in a cycle of avoidance and procrastination, this episode is a must-listen! You'll gain valuable insights and actionable strategies to help you push past inertia and start making progress towards your goals.

Tune in to the full episode on our podcast and discover how to break free from the grip of avoidance and take decisive action towards your success.

Keywords: procrastination, public speaking, dentist, mindset, perfectionist, growth mindset, fear, Zig Ziglar, neural pathway, personal development, NLP, time blocking, value of activity, prospecting, saying no, personality, completion, discipline, coaching, productivity, motivation, self-improvement, fear of rejection, decision-making, habits, self-discipline, performance, achieving goals, prioritization, success

Welcome to another episode of "It's the Bottom Line That Matters" podcast, where Jennifer, Daniel, and Patricia delve into the critical topic of using recently purchased tools in your business. The hosts candidly share their own experiences of acquiring various tools, be it software applications, physical equipment, or hosting services, only to find them underutilized or forgotten. They discuss the common tendency of setting aside newly purchased tools and failing to integrate them effectively into the business workflow.

During the lively conversation, the hosts emphasize the importance of actively learning and implementing these tools, stressing the need for a proactive approach to maximize their potential. They explore the challenges of adopting new tools and offer practical strategies for ensuring that investments in business tools result in tangible value. From the significance of setting aside dedicated time to learn these tools to the relevance of creating an inventory to keep track of acquisitions, the hosts provide valuable insights and actionable advice.

Tune in to this episode to gain valuable perspectives on using your business tools effectively, and learn how to turn your recent purchases into impactful assets that contribute to your success.

Keywords: business tools, app usage, software systems, physical tools, investment, inventory, hosting, CRM, onboarding process, learning curve, change management, software tracking mechanism, minimalistic approach, bookmark folder, SEO apps, productivity, time management, strategic thinking, critical thinking, scheduling, business integration, productivity tools, business success, small business management, asset management, business resources, business software, business hardware, business efficiency, business productivity

In this episode of "It's The Bottom Line That Matters" podcast, Daniel, Jennifer, and Patricia delve into the topic of work-life integration. They discuss the challenges entrepreneurs face in balancing work and personal life, sharing personal anecdotes and practical strategies to maintain a healthy integration. The discussion touches upon the impact of technology, the importance of setting boundaries, and the need for self-care. Along the way, they share humorous anecdotes and real-life examples, emphasizing the need for finding what works best for each individual. Join them as they explore the complexities of blending work and life, and offer insights for achieving a successful integration.keywords: work life integration, work life balance, entrepreneur, technology, smartphones, time blocking, interruptions, boundaries, family, focus, health, self check exams, screenings, business, self-employed, personal obligations, flexibility, productivity, time management, work hours, scheduling, meetings, communication, business owner, work from home, family life, career, multitasking, priorities, work schedule, time management

In this episode of "It's The Bottom Line That Matters" podcast, hosts Daniel McCraine, Patricia Reszetylo, and Jennifer Glass discuss the importance of separating personal and business finances. They emphasize the significance of setting up a separate entity for the business, along with a dedicated bank account and bookkeeping system. Their conversation delves into the legal and financial implications of different business structures, such as sole proprietorship, DBA, and LLC, shedding light on the necessity of establishing strong separation between personal and business affairs.

As they provide professional counsel on navigating the complexities of business finances, Patricia, Daniel, and Jennifer emphasize the need to avoid intermingling personal and business expenses. They advocate for conscientious financial management, urging listeners to refrain from using their business as a personal ATM. With practical insights and expert advice, this episode serves as a valuable resource for entrepreneurs aiming to establish sound financial practices and ensure the success and longevity of their businesses.Keywords: business financing, personal funds, checking account, credit cards, bank accounts, financial instruments, entity setup, bookkeeping, legal separation, sole proprietorship, DBA, EIN, trade name, tax ID number, business credit, bankruptcy, professional advice, tax ID number application, free EIN application, legal liability, LLC, disregarded entity, alter ego, expenses separation, income separation, business bank account, personal expenses, cash injection, asset protection, professional advisor, legal and accounting issues

In this episode of "It's the Bottom Line That Matters," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo delve into the intricacies of the sales process. Emphasizing the importance of transparency and clarity, they discuss the need to communicate complex concepts in a way that resonates with clients and avoids overwhelming them. Drawing from their extensive experience, the hosts share anecdotes and analogies to illustrate the value of expertise and understanding the psychology of the ideal audience in crafting effective messaging. Listeners will gain insights into tailoring marketing messages to specific demographics, navigating objections, and building rapport by understanding personality types.

Listeners are welcomed into the new year with Jennifer's encouragement to set goals and vocalize them. Daniel offers his insights particularly relevant for small businesses, emphasizing the need to build a sales process based on the buyer's journey, starting with the end in mind. Jennifer further explores the practicalities of moving prospects through the buyer's journey and handling objections, while Daniel emphasizes the importance of trial and error, understanding psychology, and focusing on the value proposition to guide prospects through the decision-making process. Whether you're a seasoned sales professional or just starting out, this episode provides valuable guidance for honing your sales process and achieving success.

Keywords: Sales process, Consultative approach, Transparency, Clarity, Client psychology, Expertise validation, Marketing messaging, Tailoring messages, Target audience, Rapport building, Personality types, Fair deals, Negotiation, Golden rule, Sales coach, Customer journey, Business complexity, Vocalizing goals, Small businesses, Buyer's journey, Handling objections, Trial and error, Psychology, Value proposition, Prospects, Expertise anecdotes, Plastic surgeon marketing, Information validation, ChatGPT reliance, Internet resources

We are excited to share with you the latest insights from our podcast episode, "Me, Myself, and I: The Solo Entrepreneur's Dilemma: Insights into Building and Managing Business Operations" where we dove deep into the challenges and strategies of running a business as a solopreneur. Our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo, weave an engaging and thought-provoking conversation focused on the critical aspects of solo operation and the pivotal role of sales and marketing in driving business growth.

Patricia shared her plans to hire a marketing assistant, recognizing the need to streamline operations and free up time for strategic business monetization. Meanwhile, Daniel reflected on the necessity of a salesperson and the importance of ruthless self-management to enhance productivity and profitability. Jennifer emphasized the value of outsourcing tasks and investing in self-improvement, specifically in areas such as sales.

The episode underscored the significance of focusing on revenue-generating activities, evaluating the effectiveness of social media in generating measurable results, and the pivotal role of sales in starting and growing a business. The hosts delved into the complexities of managing contractors effectively, understanding legal limitations, and the impact of starting a business with a sales-focused approach.

As we step into the new year, armed with these valuable insights, let's continue to distill the essence of solo operation and business growth. Whether it's seizing the best opportunities from social media, strategically leveraging sales, or effectively managing contractors, there's much to be explored and acted upon. We're here to support each other in unlocking our business potential and achieving our bottom line goals.

From all of us at "It's The Bottom Line that Matters," we wish you a joyful holiday season and a prosperous new year. Stay tuned for more enlightening conversations that cut to "The Bottom Line."

Keywords: solopreneurship, hiring, marketing assistant, business operations, strategic monetization, regret, multimillionaire, salesperson, administrative tasks, coach, mentor, self-improvement, outsourcing, sales, sole proprietor, productivity, profitability, time management, work hours, contractors, social media, revenue generation, vanity metrics, sales expertise, lead generation, appointment setting, small business, legal limitations, quality standards, starting a business

In this heartwarming episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the concept of paying it forward during the holiday season. As the hosts discuss their personal experiences of giving back, they explore various ways of spreading kindness and making a difference in the lives of others. From going above and beyond for clients to volunteering time and resources, the conversation highlights the importance of selflessly helping others and the fulfillment that comes from doing so.

Throughout the episode, the hosts offer valuable insights on how small acts of kindness can brighten someone's day. They discuss the significance of expressing gratitude, acknowledging the invisible workers, and teaching the next generation the importance of giving back. With personal anecdotes and thoughtful reflections, this episode encourages listeners to embrace the spirit of paying it forward and find meaningful ways to make a positive impact in their community. Join Patricia, Daniel, and Jennifer as they inspire listeners to foster a mindset of generosity and compassion, not just during the holiday season, but all year round.

Keywords: holiday season, paying it forward, giving back, generous Elves, holiday gifts, layaway, Santa's, red buckets, favorite organization, volunteer, time and efforts, value, strategic planning sessions, self serving, clients, grow his business, return, personal pay it forward, being a nice person, stupid stuff, good driver, watching out, bent out of shape, driving poorly, roadway, New York area, traveling, airport, adventure, attitude, good person, saying thank you, compliment, visible, make them visible, humanity, character, business mentor, business success, final thoughts

Wishing you the happiest of holidays and for an amazing 2024!

In this episode of "It's the Bottom Line That Matters," Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive deep into the world of online summits. From discussing the advantages of hosting your own summit to the factors that make people clear their calendars to actually attend, the hosts share their insights and experiences. They also explore the importance of being seen as a subject matter expert, the logistics of putting together a successful summit, and the potential benefits and pitfalls. So, get ready to uncover the bottom line on online summits with our hosts, as they explore the key considerations and strategies for success in this dynamic and evolving space.

Keywords: online summit, in person summits, COVID pandemic, online world, online conference, client, recorded session, summit, online programs, niche marketing, marketing, value proposition, teaser videos, subject matter expert, expert authority, stage speaking, virtual networking, underwater basket weaving, logistics, platform setup, speaker marketing, lead magnet, revenue sharing, database building, strategic planning, technical difficulties, business partnership, plumber, realtor, electrician

In this episode, our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo, discussed the importance of building your business and developing your brand.

When it comes to building your business, Jennifer and Patricia shed light on the crucial elements to focus on. They emphasized the need to understand your target market, differentiate yourself from competitors, and identify what makes your business unique. Building your business should involve market research, a solid marketing strategy, and delivering outstanding service or products to your customers.

On the other hand, Daniel tackled the concept of branding. While many associate branding with logos and colors, Daniel highlighted that a brand encompasses so much more. It encompasses the emotions and actions your customers experience when they encounter your business. He stressed the significance of making a promise, following through on that promise, and providing exceptional customer service to create a strong and positive brand image.

However, it's important to note that branding should not be the sole focus when starting a business. Building the business itself is the foundation that allows your brand to develop naturally over time. By concentrating on building first, you can attract the right customers, generate sales, and understand what truly sets you apart from the competition.

So, whether you're just starting out or looking to enhance your existing business, remember to prioritize building your business while keeping branding in mind for future development. The key is finding the balance between the two to achieve long-term success.

We hope you find this information helpful and inspiring as you navigate your entrepreneurial journey. Stay tuned for more valuable insights and discussions from "It's The Bottom Line That Matters" podcast.

Keywords -

branding, building, business, brand, logo, colors, visual image, style guide, market research, market segment, differentiation, positioning, marketing, competition, unique selling point, customer perception, promise, service, emotion, call to action, catchy name, cool logo, colors, startup, dollars, clients, customers, expectation, sales, success

Welcome back to another episode of "It's the Bottom Line that Matters"!

In today's episode, we have a special guest, Travis Lee, who will be revisiting the world of direct mail. Travis, an expert in direct response marketing, shares his insights on the delicate balance between staying compliant and pushing the boundaries in regulated industries. We dive into the role of AI in content creation, exploring its potential and limitations.

Travis also shares valuable tips from his book, "The Simple Three Step Process That Insures Direct Mail Success," guiding us on selecting the right list, creating effective offers, and utilizing the right media for our campaigns. Join us as we discuss the power of personalized messages, the rise of QR codes in marketing, and the art of crafting compelling copy.

Let's get started, because in the world of marketing, it's the bottom line that truly matters.

Keywords: Travis Lee, legal compliance, attorney mailer, regulated industries, AI, human touch, quality of input, headlines, finalized content, images and artwork, LinkedIn messages, book, direct mail success, list, offer, media, valuable information, costly mistakes, data collection, personalized messages, computerized manner, out of category marketing, QR codes, warm list, lead generation, stepping stones, sales cycle, messaging, direct mail effectiveness, Amazon catalogs, sales and marketing, copywriter, swipe file, QR code adoption, personalized QR codes, clear call to action, compelling offer, copywriting skills

About our guest: Travis Lee is a marketing enthusiast who recognizes the value of traditional marketing methods. While many people are abandoning TV, radio, and direct mail as marketing tools, Travis sees this as an opportunity to stand out from the competition. He believes that direct mail is still effective because fewer businesses are utilizing it, giving him a chance to reach potential customers in a medium that is often overlooked. Travis understands the importance of being where his competitors are not, whether it's in the mailbox or online. In his personal life, Travis is a dedicated parent to two children, one of whom is going through braces and the other who will soon follow suit.

In this episode, our hosts, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo delve into the importance of honoring commitments and the impact it has on building trust. They discussed various scenarios where commitments may be tested and shared their insights on navigating these situations with integrity.

One of the main points of discussion was the value of trust in any relationship, especially in business. Jennifer pointed out that in our economy, trust is the foundation upon which success is built. When we give our word, we create an expectation that we will deliver on our promises. Trust is not only about saying yes or no; it's about following through and being authentic in our commitments.

Daniel shared a personal experience with a commitment that encountered numerous obstacles. Despite the challenges, he remained dedicated to honoring his commitment, showing respect to the other party involved. The hosts emphasized the importance of acknowledging, respecting, and appreciating the commitment made by others.

They also explored the flip side of commitments, discussing the dilemma of saying no. They emphasized the value of clear communication when declining a commitment, acknowledging that it may not be the right fit or the right time. Being honest and upfront allows both parties to redirect their energy towards more suitable opportunities.

Throughout the conversation, our hosts highlighted the significance of time, emphasizing that it is the one commodity we can never regain. They shared personal anecdotes where time was wasted or undervalued due to broken commitments, reminding us of the impact it can have on relationships and business interactions.

To sum it up, honoring commitments builds trust, which is essential for success in any endeavor. Whether it's business partnerships, appointments, or appointments with clients, valuing the commitments we make and giving them the attention they deserve is crucial.

We hope these insights inspire you to reflect on your own commitment practices, both in personal and professional relationships. Remember, let your yes be yes and your no be no!

Keywords: commitment, let people know, upset level, uneased, cold email outreach, service, meeting, extenuating circumstances, stuck in traffic, honor commitments, managing commitments, commitments, value of commitment, trust, US economy, Stephen M Covey, Speed of Trust, acknowledge, appreciate, value, work together, shenanigans, ethical, partnership, hedge your bet, AI, appointment setting, prospect, mental focus, wasting time, value of timeKey takeaways from this episode:
1. Value trust: Our economy is built on trust, and honoring commitments is a reflection of character and competence. Letting your yes be yes and no be no demonstrates trustworthiness.

Appreciate commitments: Acknowledge and appreciate the commitments made by others. Respect their time and efforts, and be upfront if you are unable to fulfill a commitment.
Be prepared & focused: Treat every commitment as valuable, whether it's a paid appointment or a pro bono meeting. Be prepared, eliminate distractions, and give your full attention to the task at hand.

BottomLinePodcast #Commitments #Success #Integrity #Trust

In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass dive into the world of automation. They discuss the various tasks and processes that can be automated to streamline workflows and increase efficiency. From repetitive tasks that don't require much thought to automated handoffs to other team members, they explore the potential benefits of automation in different aspects of business. The hosts also explore the importance of planning and flowcharting in automation, as well as situations that may require pausing or stopping automation, such as unpaid invoices or broken processes. Tune in to gain valuable insights on harnessing the power of automation for success in your own endeavors.

keywords: automation, workflow, repetitive tasks, handoffs, stop sequence, invoice, paid, mark invoice paid, system, online payment, access removal, membership side, Facebook group, workflow mapping, outcome, flowchart, quality review check, unplanned stops, broken automation, Zapier, source document, changes, business improvement, process change, upstream impact audit, documentation, large company

Welcome to another episode of It's the Bottom Line That Matters podcast, where we dive deep into topics that can impact your success.

In this episode, we tackle the age-old debate of multitasking. Is it truly possible to juggle multiple tasks simultaneously, or is it simply a matter of effective prioritization and focus?

Our hosts - Patricia, Daniel, and Jennifer, bring their diverse perspectives to the table as they discuss the nuances of multitasking and share personal experiences. From determining the level of concentration required for different tasks to the benefits of parallel processing, this episode promises to unravel the mysteries of multitasking and provide valuable insights for your own productivity.

So grab your headphones and get ready to uncover the truth about multitasking on "The Bottom Line That Matters."

Welcome back to another episode of "It's The Bottom Line that Matters!" Today we have a fantastic episode in store for you. If you've ever wondered how to supercharge your marketing strategies and get the best return on your investment, then this episode is for you. Today, we have a special guest joining us - Travis Lee, the president and co-founder of 3D Mail Results. Travis is an expert in direct mail marketing and has helped countless businesses generate significant returns using innovative and effective strategies.

In this episode, Travis will be breaking down the 5 W's (who, what, where, when, why) and how of direct mail. He'll discuss the value of direct mail in a world dominated by online and email marketing, highlighting the ability to precisely target individuals and control who sees your marketing materials. Travis will also share his frustration with online marketing and why he believes direct mail offers unique advantages.

Whether you're a small business owner or a marketing professional, this episode will provide valuable insights into the world of direct mail and how it can be leveraged for maximum impact. Travis will reveal key tactics and strategies for creating successful direct mail campaigns, and he'll even recommend a must-read book for anyone looking to dive deeper into this marketing approach.

So, grab a pen and paper, get ready to take some notes, and let's dive into this exciting conversation with Travis Lee. But before we get started, make sure to visit his website, 3dmailresults.com, where you'll find additional information about the products we discuss in this episode. From bank bags to pill bottles, Travis has some truly unique and attention-grabbing direct mail ideas that you won't want to miss.

It's time to unlock the power of direct mail and discover what truly matters when it comes to marketing. Stay tuned for an enlightening and informative episode of "It's The Bottom Line that Matters" with your hosts Jennifer Glass, Patricia Reszetylo, and Daniel McCraine and our guest, Travis Lee!

About our guest: Travis Lee is a seasoned marketer with a passion for direct mail campaigns. He firmly believes in the power of this traditional marketing approach and its ability to deliver measurable results. Travis enjoys the fact that direct mail allows him to specifically target and connect with a well-defined audience. Whether it's a list of 100 or 10,000 recipients, Travis knows exactly who he is reaching out to and can tailor his message accordingly. He emphasizes that he doesn't aim to criticize online or other forms of media, but rather believes in using every available tool to create successful marketing strategies.

Keywords: online marketing, email marketing, direct mail, targeted marketing, precise targeting, tracking direct mail campaigns, online advertising, control who sees the marketing material, direct mail book, mailing list, offer, 3dmailresults.com, bank bags, pill bottles, It's the Bottom Line That Matters, direct mail is not junk, strategic use of direct mail, components of direct mail, 5 W's of direct mail, introducing Travis Lee, expert in direct mail marketing, 3d Mail, direct mail delivered, opened, and read, generating returns for businesses, Dan Kennedy, control the message, high returns in direct mail, example of a successful direct mail campaign, reactivating lost alumni, knickknacks and mail pieces, three-dimensional mail, targeted marketing for different businesses, tracking responses, analyzing customer demographics, getting the message seen and heard, USPS mail tracking

Welcome to another episode of "It's the Bottom Line That Matters" podcast! In this episode, titled "Sharing Sales Leads," our hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass discuss the importance of communication and collaboration between sales and marketing departments when it comes to sharing leads. They delve into the challenges faced by both sides and how misalignment can hinder productivity. The hosts also explore the concept of "#Smarketing," which emphasizes seamless alignment between sales and marketing through constant communication. Whether you're a small business or a larger organization, this episode provides valuable insights into optimizing your sales and marketing efforts for better results. Tune in to learn how to improve lead sharing and eliminate sales prevention strategies for the success of your business!

In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the world of customer complaints and how businesses can effectively address them. They discuss the importance of structuring customer service in a way that demonstrates genuine care for customers and offer insights into creating a process for responding to inbound issues. The hosts also explore the balance between self-service tools and personalized assistance, emphasizing the need to allocate resources to customer service despite common misconceptions during downturns. You will gain valuable tips on triaging complaints, acknowledging customer frustration, and providing meaningful solutions to enhance customer satisfaction.

"Things started out well, but almost immediately went off the rails." "We ran into an unforeseen problem that's going to add nearly 6 months to our timeline.." Now what?

Isn't this just how life works? You have a plan, and it almost immediately goes off the rails, into the weeds, and you have to pivot, regroup, and figure out what to do to achieve the desired results.

HOW DOES ONE DO THAT? is the burning question, and in this episode, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo discuss just how to do that. It could be a new government edict, uncooperative weather, or any of a vast number of other issues - things change all the time, and it's often something you couldn't have imagined.

As it turns out, this is what entrepreneurs thrive on. Here is the framework we came up with:

[00:01:21] Entrepreneurship requires resilience and adaptability.

[00:05:08] Acknowledge, reframe, change, decide, cut losses.

[00:07:36] Creativity thrives in chaos, private out let is essential.

[00:11:50] Entrepreneurs turn challenges into opportunities, stay positive.

[00:15:14] Realistic mindset is crucial for success.

[00:19:08] Identify goals and motivations for success.

How do YOU manage when adversity strikes? Here are some questions for you to answer for yourself:

Have you ever experienced a day where everything seemed to go wrong? How did you deal with it?
How do you usually realize when something isn't going your way?
What strategies do you use to stay focused and positive when faced with challenges?
How do you determine if it's time to pivot or cut your losses in a project?
Have you ever had to change your trajectory to achieve your goals? How did you do it?
How do you handle frustration and anger when things go off the rails?
Can you share a time when frustration and anger helped you find a solution to a problem?
What steps do you take to regain control and find alternatives when working with someone else?
How important is it to have backup plans or alternative strategies in your business?
What techniques do you use to vent your frustrations and keep a positive mindset in challenging situations?

Keywords: bottom line, success, dragged down, Garfield, Monday, stay strong, stress, forest, trees, entrepreneurs, good, not as good, deal with it, difference, realize, train off the rails, expectations, to-do list, project, midway through, forgot to mention, barrel of bricks, realization, impact, optimism, perseverance, derail, strategies, failure, pivot, positive, focused, failure, creative, out of control, blow off steam, mentor, private, energy, frustration, anger, solution, change, resources, bucket list, dependent, university, stupid, white flag, surrender

As your business grows, you find you need to be in more than one place at a time, and lacking a time travel/teleportation device (and needing rest yourself anyway), the best solution is to bring on more hands. These might be employees, contractors, or volunteers, each of which is a bit of a different creature, so while the concepts we discuss here are relatively universal, one's approach might need to be massaged a bit.

NOTE - this is NOT legal advice. Consult your HR Professional or Employment attorney for legal advice. Your state and possibly county laws will vary, and you may need to comply with things we don't even know about.

Jennifer, Daniel, and Patricia all share tidbits they've learned over the years, as employees and as employers, that are designed to help other small business owners traverse an oft-encountered minefield: that of firing those working for them.

Nobody stays forever. Eventually, everybody goes lame, and needs excused. Some excuse themselves, others need removed for the good of the business. Our discussion came up with a bit of a framework, and a number of questions for you to answer for yourself.

Framework:

00:02:27 Termination: policies in place for behavior issues.

00:06:43 Record-keeping is crucial after an employee's lawsuit threat.

00:08:38 Your first time letting someone go.

00:11:56 Undoing damage, resolving issues, moving forward.

00:16:41 Consider brand reputation, hire right, fire faster, PIP helpful, teamwork important.

Questions for you to consider:

What are the potential consequences of not having policies and procedures in place when it comes to terminating an employee, contractor, or volunteer?
How can friendships in a small company affect the process of letting someone go? What challenges may arise?
Do you think the expectations for conduct and behavior should be the same for employees, contractors, volunteers, and board members? Why or why not?
Have you ever been in a situation where you had to let someone go? How did you handle it, and what were the outcomes?
How important is it to maintain training records and documentation? Can you share any examples of situations where having these records saved your organization?
What are some legal requirements for having policies and documentation in place for employee separations? Why is it important to adhere to these requirements?
How can having clear policies and procedures help protect your organization in the event of a legal dispute with a terminated employee, contractor, or volunteer?
Have you ever had to deal with the challenge of separating from a friend or someone you had a personal relationship within a professional setting? How did you handle it, and what lessons did you learn?
Do you think the approach to termination should be different for nonprofit organizations that rely on volunteers compared to for-profit businesses? Why or why not?
How can organizations effectively communicate expectations and behavior standards to their employees, contractors, volunteers, and board members to minimize the need for separation?

keywords: termination, employee, contractor, volunteer, suggestions, legal requirements, qualified professional, Caveat, behavioral issue, policies, procedures, employee manual, staff handbook, small company, Friend baggage, expectations, board member, nonprofit, for-profit company, training records, lawsuit, separation, sales department, Internet, telecom company, youth program, outcome, CEO, payment processing business, virtual assistants

Welcome to another episode of "It's the Bottom Line that Matters!" In today's episode, titled "BottomLine-Success," hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo dive deep into the concept of success and how to measure it. They explore various definitions of success, from material possessions to personal fulfillment, and discuss the importance of defining success for oneself. Join them as they share personal anecdotes and insights, challenging the notion of comparing oneself to others and encouraging listeners to focus on their own unique path to success. Whether you're a young entrepreneur or someone reevaluating what success means at different stages of life, this episode will inspire and empower you to define success on your own terms. So let's get started and uncover the bottom line of success!Primary Topic: Defining Success

Different perspectives on what success means
The importance of self-definition in measuring success
Comparisons with others and the dangers of using them as a measure of success
Aligning personal goals and aspirations with one's own definition of success

Primary Topic: Evolving Definition of Success

How success can change throughout different stages of life
The influence of age and priorities on the perception of success
Future visioning exercises to determine long-term success metrics
Adapting strategies and tactics to align with evolving definitions of success

Primary Topic: Living Success

Balancing long-term goals with day-to-day actions
Making choices that align with one's personal definition of success
Determining priorities and setting goals accordingly
The importance of reflection and self-evaluation in living out success

Primary Topic: Success and Happiness

Exploring the relationship between success and happiness
The role of external markers of success versus internal fulfillment
Finding fulfillment in personal achievements rather than societal expectations
Balancing personal and professional success with family and relationships

Keywords: success, measuring success, time freedom, luxury, having what we want, where we want, when we want, define success, CEO of a Fortune 100 company, success comparison, leadership skills, corner office, top floor, business movies, fast sports car, cute chick, remodeling company, multimillion dollar remodeling companies, family failure, success model, success definition, success gauging, success at different ages, achieving goals, future visioning, living success today, funeral eulogy, giving to charities, end of life success metrics, life strategies, life tactics, long-term goals

In our latest podcast episode, titled "Bottom Line Podcast Recordings - Lead Gen & Nurturing", hosts Daniel McCraine, Jennifer Glass, and Patricia Reszetylo dive deep into the crucial aspects of lead generation and the importance of nurturing those leads. They shed light on why lead generation is not just about acquiring customers but also about educating and engaging with potential clients.

Lead generation, as discussed in the episode, plays a pivotal role in building relationships with customers, partners, and various stakeholders. Establishing trust and credibility through education and informative content helps bridge the gap between your products or services and their needs. By nurturing leads effectively, you create a pathway for potential clients to progress through the buyer's journey and make informed decisions.

Daniel, Jennifer, and Patricia emphasize the significance of educating leads regarding the problem your business solves and the potential solutions you offer. They stress the importance of overcoming objections and addressing any doubts a lead may have. Additionally, they highlight the need to communicate the benefits of your solution and differentiate yourself from competitors, both in terms of product/service offering and value.

During their conversation, they stress the importance of nurturing sequences to guide leads towards making a positive decision. These nurturing sequences help educate leads, build trust, and address any concerns or challenges they may encounter along the way. Ultimately, by understanding the needs and desires of your target audience, you can create a nurturing sequence that provides valuable content and supports them in their journey towards transformation.

Keywords: lead generation, nurture, business, customer, education, Dan Kennedy, free, books, wazoo, paid events, mastermind groups, coaching, Ascension ladder, market, product, service, demand, conversation, objections, mindset, content, buyer's journey, problem, solution, benefits, buyer's remorse, drawbacks, car, competition, opt-in form, transformation, transportation

Welcome to another episode of "It's the Bottom Line that Matters." In today's episode, we delve into the topic of getting sponsors for events. Whether you are a nonprofit organization seeking support for your programs, a business hosting community events, or embarking on roadshows to showcase your products, sponsors play a crucial role in defraying costs and expanding your reach. But before we discuss the process of getting sponsors, let's explore the value of being a sponsor. Join our hosts, Daniel McCraine, Jennifer Glass, and Patricia Reszetylo, as they share insights on the benefits of sponsorship and how it can enhance your marketing efforts. Get ready to uncover strategies to attract the right sponsors for your events. So, sit back, relax, and let's dive into the world of event sponsorship on "It's the Bottom Line that Matters."

Keywords: getting sponsors for events, nonprofit organization, roadshows, sponsors, investment, reach, marketing, exposure, ideal clients, access, engaging, value, logo, branding, business growth strategies international, return on investment, access or engaging, clear distinction, local places, charity, charitable donation, tax write off, donation, values, sponsor, audience, alignment, copier sponsor, engagement, monetize, health condition, Facebook group, services, products, Polaris, recreational vehicles, motorcycles, off-road equipment, sell the sponsor, ideal audience, address the room.

Key topics:

Introduction to the podcast and topic of getting sponsors for events
Importance of sponsors for business owners and organizations
Value of being a sponsor
Considerations when being asked to sponsor an event
Differentiating between access and engagement as a sponsor
The importance of engagement for small businesses
The difference between branding and building a business
Evaluating the value of sponsorships
The distinction between sponsorships and charitable donations
Assessing the alignment between sponsors and the audience
Avoiding sponsors that are not a good match for the audience
Utilizing sponsors that align with the audience and event
Monetizing groups or communities through sponsorship opportunities
Considering the sponsor's ideal audience and their products/services
Selling the sponsor by providing opportunities for them to address the audience
The significance of introductions and connections when approaching sponsors.

In this episode of "It's the Bottom Line That Matters," hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass delve into the world of pitching investors. They explore the crucial aspects of presenting to potential investors, including addressing questions about valuation, explaining the use of investment funds, and highlighting the current state of the business. You will learn about the importance of considering legal risks, providing third-party studies to back up product claims, and seeking out investors who have a connection or shared experience with the business. The hosts also discuss alternative types of investment, such as working with individuals who have strong networks or intellectual capital. Throughout the episode, they emphasize the significance of teamwork, the role of an executive summary in a business plan, and the decision-making process behind capitalizing a business through debt or equity.

Join Patricia, Daniel, and Jennifer as they share insights and practical tips on how to attract investors to propel your business forward. Whether you're a seasoned entrepreneur or just starting, this episode offers valuable advice on pitching investors, understanding the risk and reward, and positioning your business effectively. Tune in to "It's the Bottom Line That Matters" for expert guidance that will help you navigate the world of investors and secure the support you need to take your business to new heights.

On this episode of It's The Bottom Line that Matters, we dive into the importance of understanding technology and its impact on increasing bottom lines. Our special guest, Dante White, recognized as one of the top leaders in the tech industry, joins us to discuss how his company, Oppuous, is revolutionizing access to technology solutions.

Throughout the episode, we explore key messages such as the need for individuals to understand their goals and make informed decisions about investing in technology. Dante emphasizes the importance of considering opportunity costs and seeking guidance from trustworthy sources when evaluating technology investments. He highlights the tendency of entrepreneurs to be attracted to new tools and stresses the importance of evaluating if they truly benefit business progress.

We also discuss the significance of keeping track of tech stacks to avoid duplicate purchases and ensure efficiency. Dante introduces opus.com as a resource for further discussions and encourages listeners to connect with him or someone they trust. We address concerns about AI and its potential to provide inaccurate information, but also highlight the importance of feeding AI with proper knowledge through white papers and documentation.

Dante compares AI to a paralegal, mentioning its ability to do heavy legwork but also the need for double-checking its accuracy. We acknowledge that AI is not a replacement for humans but can help businesses by reducing research time and providing prompt and accurate information.

Throughout the episode, we share examples and insights into how technology can enhance bottom lines. Dante shares his vision for Oppuous, which aims to simplify access to technology solutions for business owners. We discuss the importance of leveraging existing tools and avoiding unnecessary purchases, as well as the cost savings and efficiencies that can result from using AI prospecting tools.

Additionally, we delve into topics such as automation, cybersecurity, and the impact of technology on customer service. We emphasize the value of understanding why a particular tool is needed and seeking expert advice to avoid costly mistakes during implementation.

Towards the end of the episode, we offer guidance on how to approach new technologies without feeling overwhelmed or overloaded. We share the support services provided by Oppuous, including tiered support for Microsoft and Google products and a simple portal for submitting support tickets.

Overall, this episode provides a comprehensive exploration of how technology can increase bottom lines and offers practical advice for business owners to navigate the ever-changing tech landscape. Join us as we dive into the world of technology and the bottom line that truly matters.

About our guest: Dante has been making waves in the tech industry, gaining recognition as one of the 30 Best Leaders to Watch by "The Silicon Review." His company, Oppuous, has been named one of "America's Most Impactful Privately Held Companies for 2023" by DotCom Magazine, securing the prestigious title of "2023 Impact Company of the Year."

Connect with Dante on LinkedIn and on the web at https://oppuous.io

In this episode Jennifer, Patricia and Daniel dive into the fascinating world of text messaging. They highlight its incredible potential as a marketing tool. They reveal the tricks to effectively reaching your audience. Some tricks are using nudges to rekindle connections and reminding clients of appointments. Jennifer touches on special insights on the rules and regulations of text marketing.

The hosts discuss innovative strategies like temperature-based triggers for ice cream messages. They also talk about the power of personalized text campaigns. This episode is packed with golden nuggets for businesses and individuals alike. Get ready to unlock the untapped potential of text messaging in this captivating and informative episode!

Welcome back to another episode of "It's the Bottom Line that Matters" podcast, where we dive deep into all things business. Today, we have an exciting topic that is essential for every entrepreneur out there - how to write a business plan.

We understand that crafting a business plan can be a daunting task, but fear not! Our hosts, Daniel McCraine, Jennifer Glass, and Patricia Reszetylo, are here to guide you through the mechanics and logistics of creating a rock-solid business plan.

From understanding the purpose and target audience to identifying key metrics and formulating a unique value proposition, we've got you covered. We'll also explore valuable resources like consultants, templates, and organizations such as the Small Business Development Center (SBDC) and SCORE, to ensure your business plan is comprehensive and effective.

So grab a pen and paper, because it's time to learn how to write a business plan that will set your business up for success. Let's get started!

On this episode of It's the Bottom Line That Matters, our hosts Patricia Reszetylo, Daniel McCraine, and Jennifer Glass dive into the world of email marketing. After discussing choosing the right platform and setting up campaigns in previous episodes, they shift their focus to analyzing campaigns and nurturing contact relationships. Our hosts emphasize that email marketing is just one tool in the toolbox and should be used alongside other methods such as blogging, social media, and text messaging.

The episode starts with a discussion on analyzing the results of email marketing campaigns. Jennifer asks for input from Daniel and Patricia on key things to look at. They stress the importance of understanding that if people don't enjoy the frequency of your emails, it's okay for them to opt out. Consistency in sending emails to your list is highlighted as key. Jennifer, Patricia and Daniel go on to discuss other analytics metrics of email marketing.

The episode concludes by reiterating that building relationships is the main idea behind email marketing.

On this episode of Its The Bottom Line that Matters, hosts Patricia Reszetylo, Daniel McCraine and Jennifer Glass dive into the world of email marketing and specifically focus on AB testing. They discuss how AB testing involves creating two versions of an email, such as different subject lines or bodies, or even entirely different campaigns, and sending them to a small portion of the email list. The winning email, based on opens, engagements, or desired actions, is then sent to the rest of the list. The goal is to increase open rates and engagement, rather than sending emails just for the sake of it.

They highlight that different platforms have different methods of conducting AB testing, such as sending the email to a segment of the group and then sending the rest after a certain timeframe. They emphasize that the effectiveness of AB testing depends on the type of email and how the testing is conducted. The importance of testing subject lines and considering the balance between testing and sending the email quickly is also discussed.

Timing in terms of the day and time of the email is another aspect that can be tested to understand its impact. The hosts stress the importance of seeking professional advice on risks and regulations like GDPR and spam laws. They emphasize the importance of having an opt-out option and obtaining explicit permission before adding individuals to a mailing list to avoid being seen as a spammer.

The hosts provide insights on the importance of relevance in email marketing, using the example of a realtor sending housing information to someone not in the market for a house. They suggest using clear decision-making methods, such as asking individuals if they want to be added to a list, and highlight the need for a clear strategy.

The hosts also share their experiences in the email marketing realm, including the optimal timing for sending emails for better open rates. They discuss the significance of the thank you page after someone opts in and offer advice on how to engage the recipient further. They mention that Google now moves emails into the promotions tab until the recipient opens them, and advises recipients to check their promotions and junk folders for downloaded content. The hosts also touch on the uncertainty of email delivery timing and suggest setting a delay before sending to ensure the email reaches the recipient's inbox.

Furthermore, Jennifer, Daniel and Patricia discuss the importance of receiving relevant information from a realtor, as an example, sharing their preferences for notifications based on specific criteria they are looking for in a house. They highlight the need to have a clear desired outcome in mind when sending emails and emphasize the importance of having a strategy behind email communication.

The episode concludes with a teaser for the next episode, which will focus on analyzing and nurturing email lists. We wish you success and encourage revisiting the episode to ensure nothing was missed.

On this episode of It's the Bottom Line that Matters, Jennifer, Daniel, and Patricia dive deep into the world of email marketing. They discuss the importance of choosing the right platform and provide valuable insights on various aspects to consider.

The hosts stress the significance of having experts available when selecting a provider, as platforms become more complex. They also highlight the need for GDPR compliance and the implications of privacy laws in the United States.

The team shares personal experiences and offers tips on content creation, including the use of personalization to make emails feel more engaging. Additionally, they explore the features and capabilities of different email service providers, emphasizing the importance of segmentation and automation.

Listeners gain valuable knowledge on how to navigate the email marketing landscape and make informed decisions for their business. As usual, the episode concludes with the hosts wishing the audience success and reminding them that it's the bottom line that matters.

Tune in to this informative episode titled "Prospering with Email Marketing: Selecting the Platform that Drives Results" of It's the Bottom Line that Matters podcast.

Episode Topics:

The concept of removing someone's permission
Considering different aspects as you move forward
Open questions and thought processes that need to be addressed
Putting these ideas into practice
GDPR compliance of the platform
Importance of having experts available when choosing a provider
Type of content sent in an email depends on brand and desired open rate
Importance of choosing the right email marketing provider
Importance of segmentation
Considerations for automation and personalization in email communication
Discussing campaign strategies with the marketing team
Considerations for additional services and features offered by providers
Key facts about email providers and their functionalities

Key Takeaways:

Being GDPR compliant is important as more states adopt privacy laws
Having experts available when choosing a provider is crucial for effective use of complex platforms
Choosing the right provider depends on the purpose and features required
Segmentation is important for successful email marketing campaigns
Personalization adds a personal touch to emails
Consider the offerings of providers beyond just email sending
Basic email newsletters are a good starting point for beginners
Consideration of list segmentation and price when choosing a platform.

On this episode of It's the Bottom Line That Matters, we dive into the topic of employee conflict. We start by sharing a real-life example of a situation with a virtual assistant who made a mistake, and how it was handled.

We explore the importance of addressing and rectifying mistakes for learning opportunities, instead of just correcting them. We discuss how conflicts can arise in the workplace due to various reasons, such as personal issues, low morale, and attitude problems. We also touch on the potential impact of economic uncertainties and the gender pay gap on employee conflict.

Jennifer Glass and Daniel McCraine emphasize the importance of caring for employees and offering support when they seem to be behaving out of character. We explore different approaches to resolving conflicts, including transferring an employee to another department.

Jennifer criticizes the trend of "cancel culture" and encourages adults to learn how to work with others they may not like. We discuss the responsibility of business leaders in resolving employee conflicts, which may involve reorganizing departments or uncovering misunderstandings.

We also delve into the power of apologies in the workplace and the importance of addressing grievances to move forward. Throughout the episode, we emphasize the bottom line of reaching a common goal and valuing the work being done.

Join us on this insightful episode of It's the Bottom Line That Matters as we navigate the complexities of employee conflict.

On this episode of It's the Bottom Line that Matters, Daniel McCraine and Jennifer Glass delve into the world of negotiating contracts after closing deals. They emphasize the importance of scrutinizing indemnification and force majeure clauses to ensure fairness for both parties involved. Understanding the implications of these clauses and the need for mutual indemnification is key in protecting oneself from potential harm. They provide real-life examples, such as including a clause addressing pandemics in contracts with hotel venues. The speakers stressed the significance of clear expectations and the involvement of counsel in reviewing agreements to minimize ambiguity and liability.

Furthermore, Daniel and Jennifer discuss the importance of equitable agreements and advise consulting an attorney to ensure fairness. They suggest using a simple guideline of considering whether one would ask their own grandmother to sign the same agreement as a measure of fairness. They caution against the "win at all costs" mentality in negotiations and highlight the importance of equity from the start to avoid future conflicts and unfavorable outcomes.

The hosts also touch on the significance of understanding one's position of strength or weakness in negotiations, making informed decisions, and avoiding high-pressure sales tactics. They encourage listeners to read and understand contracts thoroughly before signing and share valuable tools, such as EULAlyzer, for scanning end-user license agreements.

Throughout the episode, Daniel and Jennifer draw from their own experiences with contracts and highlight the importance of approaching them through both a business and legal lens. They emphasize that everything in a contract is negotiable, from prices and duration to additional services and future agreements. They emphasize the value of compromise and finding a path that benefits both parties. Even though they have standard terms in their contracts, they are open to customization and offering alternative packages to ensure client satisfaction.

The podcast, It's The Bottom Line That Matters, is dedicated to listener success, and this episode provides valuable insights on negotiating contracts after closing deals. Tune in to hear their thoughts on negotiating agreements and gain valuable tips on how to navigate this crucial aspect of business.

As an important disclaimer, nothing in this episode is meant to imply or create an attorney-client relationship and you are strongly urged to still consult with your legal professionals prior to undertaking any of the advice in this episode.

On this episode of It's the Bottom Line That Matters, Daniel McCraine and Jennifer Glass dive into the world of closing deals. They start by addressing the common misconception that reaching out to potential customers only a few times is enough. They stress the importance of persistence and point out that it takes five to eight touchpoints to potentially close a warm lead. They debunk the notion that being busy always equates to productivity or effectiveness and emphasize the need to understand the business and the person one is talking to before starting a conversation.

Jennifer and Daniel discuss the significance of trust and rapport in sales, highlighting the importance of being genuine and authentic. They emphasize the need to understand the emotional motivation behind customers' objections. The episode also delves into the creation of contracts, with the speaker contemplating the difference between a contract and a relationship. They explore the notion of equity in deals and partnerships, noting that both parties need to agree on receiving equal value. They discuss the art of mirroring and its role in building connections and likability.

On this episode of It's the Bottom Line that Matters, hosts Jennifer, Daniel, and Patricia discuss the importance of websites from a consumer perspective.

They explore the entire buyer journey, the use of informative pages with targeted keywords, and the importance of answering questions on the website. They also dive into the limited amount of on-page information about website visitors and stress the need to understand their actions to determine if the website is built correctly.

The hosts reflect on their own experiences accessing websites as consumers and highlight the importance of having contact information on the website for lead generation and ROI for business owners.

Tune in for an insightful discussion on how to optimize your website for success.

On this episode of It's the Bottom Line that Matters, the hosts Jennifer Glass, Daniel McCraine, and Patricia Reszetylo talk about what to do when plans go awry. They emphasize the importance of early action, generating multiple strategies, and viewing failure as an opportunity to learn and grow.

The hosts also share personal experiences and advice on how to handle failed marketing programs and ineffective paths. They conclude by encouraging listeners to focus on their core business strategy and not be afraid to cut their losses if something isn't working.

Join us for an insightful conversation about the inevitability of changes in plans and how we can react and learn from them.

In this episode, Jennifer, Daniel, and Patricia discuss different marketing tactics and strategies that can help businesses achieve their goals. They offer a range of suggestions, including utilizing direct mail, personalizing marketing content, and creating a fear of missing out to drive sales.

The speakers also stress the importance of testing the market and not assuming that what works for one business will work for another. It's essential to identify one's position, resources, and ideal client profile to develop a successful marketing plan. They use a military analogy to explain the importance of this perspective: just as a general needs to know the terrain and available resources to win a war, a business must understand its position and resources to develop a successful marketing strategy.

Jennifer also highlights how understanding the client's needs and preferences are essential to effective marketing. She advises keeping the client's perspective in mind while writing marketing materials and emphasizes that customers are primarily interested in what's in it for them, not the company or person selling the product/service.

The speakers also discuss creating a marketing plan and strategy, which can help businesses implement different marketing solutions effectively. They provide insights into how carrying out a SWOT analysis can be critical in developing a marketing strategy. Additionally, they differentiate between tactics and strategy, with the former being how to meet the strategy goal.

In concluding, the speakers share that marketing is about understanding one's audience, recognizing their struggles and motivations, and providing solutions that address their pain points. By implementing effective marketing tactics and strategies, businesses can generate leads and drive sales while staying focused on creating value for their customers.

On this episode of It's the Bottom Line That Matters, Jennifer, Daniel, and Patricia explore the necessary changes that businesses need to make for growth. They discuss how businesses can identify the need for change through feedback loops and the importance of getting buy-in from stakeholders when making changes. Additionally, they emphasize the need to assess whether a change will have a real impact on the business before making it.

The hosts also touch upon human tendencies to prefer things to stay the same and the importance of innovation in business to remain successful in the long run. Tune in for more insights and practical tips on how to effectively manage change in your business

Have you ever faced a situation that was happening to you because of a legislative or regulatory body was mandating such a change?

What about supply-chain issues or other changes that made you look at your business more carefully to ensure you were going to continue operating as close to usual as possible?

To some people, change is exciting, but when it comes as a shock and where we cannot control said change, it can be downright nightmarish to others.

How we manage change and continue moving forward is a testament to our entrepreneurship.

Listen in as Jennifer, Daniel, and Patricia talk about change and what you can do to help work your way through the unchartered waters.

Some entrepreneurs want to grow to one million dollars or more in annual sales really quickly and continue growing from there.

Then there are other folks who are fine with making $100,000 or so in total revenues every year.

And still, there are those business owners who are content making $50,000 or less annually, so long as they're covering their expenses.

Which of the above is the right way to look at business?

The answer... all of them are potentially correct, as long as the owner understands the value and expectation before of the decision.

To make more money, the owner may need to be spending many more hours or hire more people. To earn less, the owner may want a more lifestyle-friendly business allowing them to spend more time with friends and family.

Listen in as Jennifer, Daniel, and Patricia talk about the values of remaining small and scaling in this episode.

Welcome to our latest podcast episode where Jennifer, Patricia, and Daniel discuss the essential aspects of fostering a positive work culture in small businesses. In this episode, you'll learn about the crucial role of defining and enforcing a positive work culture from the outset, beginning with the job posting and interview process. Our experts emphasize the importance of attracting candidates who share the same values and beliefs as the company to build a productive and harmonious work environment.
But that's not all! Tune in to hear our panelists dive into the intricacies of managing borderline behavior and the potential difficulties that come with removing high-performing individuals who violate the company's culture and values. With their collective experience, Jennifer, Patricia, and Daniel share their insights and offer practical solutions to these complex issues. Additionally, you'll discover the benefits of cultivating a positive work culture, including higher employee retention rates, increased job satisfaction, and overall company success.
If you're a small business owner or an entrepreneur looking to create a positive and productive work environment, this episode is a must-listen. Tune in now to learn how to foster a positive work culture and improve your company's growth and success.

As you’re building your business, you’ll get to a stage where you need more than just you to get everything done. This means that you will have to hire, one way or another, other people to work in your business. You need to build a team.

How DOES one go about building a team? How do you know what to look for, where to find those people, pick the right ones, and bring them on?

In this episode, Jennifer, Daniel, and Patricia talk about these topics, diving into company culture, how to prep for interviews, asking tricky-but-important questions, finding the right people for the team, and even using the team as part of your company’s positioning in the marketplace.

While we don’t come to any conclusive answers, you’ll find it stimulates new ideas and questions, which will make your team building better and your company more profitable.

Your mindset is one of the most important factors that determine your success in business. It is the lens through which you see the world and itinfluences your thoughts, feelings, and ultimately, your actions.

Think about it this way – do you have a millionaire mindset (one that is concerned with how much TIME something will take) or do you have apauper mindset (one where you are concerned with how much MONEY something will cost)?

If you have a pauper mindset, there is a good chance that you are not as far along in business or are struggling in your business. If you have a millionaire mindset, the reverse is likely the case.

In this episode, Jennifer and Daniel talk about mindset and give you some actionable ways to change your mindset to help YOU grow.

Many professionals and entrepreneurs think they can focus on business and their health will cooperate.

We know though that the body tells us what it needs and when it doesn't listen to what it is telling us, it gets a little louder and louder until we are forced to listen.

Sometimes, the body can be telling us to slow down by small ailments - headaches, muscle aches, etc., but sometimes it can also make it worse.

How can we really listen to what our body is telling us?

And how can we make our minds focus more on what we really need to focus on and know where we're heading?

That's what our guest, Julian Hayes II, helped us explore on this episode.

About our guest: Julian Hayes II is an author, hybrid athlete, and the founder of Executive Health. His boutique concierge helps forward-thinking. Entrepreneurs, investors, leaders, and executives maintain their edge and status through high touch, personalized health, and longevity strategies. He's the host of his own podcast called Executive Health and Life. He's also had 300 plus articles published in ink, entrepreneur, and many more publications.

Connect with Julian on https://www.linkedin.com/in/julianhayesii/https://www.linkedin.com/in/julianhayesii/, YouTube, and by visiting his website, https://www.executivehealth.io/https://www.executivehealth.io/

In this episode, Jennifer, Patricia, and Daniel delve into the topic of creating content on native platforms versus online and offline advertising. They explore the advantages and disadvantages of each approach. Listen as they discuss how businesses can choose the best option for their needs.
The hosts explore the benefits of creating content on native platforms. That includes social media channels. On those channels, content can reach a highly targeted audience. You can also engage with users through comments and shares. Tune in to this insightful discussion on the pros and cons of different content creation and advertising strategies.

Funnels are one of the greatest inventions, or perhaps, clarification, of the sales process, in decades. Defining this stage of client acquisition made it much easier to organize content, calls to action, and sales-process-actions for the stage the prospect is at.

This has been such a huge breakthrough that millions - perhaps even billions - of dollars worth of software, advertising, training and more has been built around it.

But while it should definitely be a part of your marketing process, it's only a PART of what you need for a COMPLETE sales and marketing process.

You still need to provide a rewarding customer experience, continual marketing to them, a referral and testimonial-leaving process, baked-in to the marketing/sales system.

Enter the flywheel. While it utilizes funnels - perhaps in multiple stages, it's focus is the complete experience.

Jennifer, Daniel, and Patricia explore what the flywheel is, the part the funnel has in it, and ways it might make your business more profitable.

Many business owners know the importance of being found on the search engines like Google, Bing, Yahoo!, etc.

But, many people forget about the value of being found on smart devices that depend on voice searches to get the information that those of us that ask Alexa or Google, as an example, for a recommendation or an answer.

If you cannot be found on those smart devices, you're missing out on an incredible amount of potential clients and sales.

Jennifer, Daniel, and Patricia talk about how we can create these voice search programs and what we need to know to get more opportunities.

What do YOU do when you're trying to connect with support (and are stuck on hold), or you've connected with them, but they just aren't assisting you?

That's right, you go on social media. And your clients, customers, patients, or members are too. This means, of course, that YOU need to have a strategy in place for how to use that social media to care for them.

Jennifer, Daniel, and Patricia each share instances where they have gone to social media to get support. They then discuss at length how valuable that is, what it might look like, and what you might want to have in place to simplify the process. There are many tools now that can consolidate social DMs, for example, into one place where your more traditional CS staff can access it without jumping all over.

And then we take it above and beyond just simple customer service, turning our social presence into a thriving tribe that not only offers support, but gives us a place to gather "customer intelligence" - to get a finger on the pulse of what our customers are thinking, perhaps using to roll out new services, products, and experiences.

For now anyway, social media is here to stay. Your prospects and customers are using it to reach out for help. You need to get organized, if you aren't already, to utilize those channels and be ready to help them there.

And if you're looking for a great example of how customers can lead the marketing, take a look at @OldNavy and their latest ad campaign!

According to a statistic from the US Centers for Disease Control, nearly 1 in 4 people have a disability which makes it difficult to engage with or support businesses that are not friendly to those with disabilities.

This issue is true for both physical businesses where there are no ramps or elevators to get up stairs, no menus with braille print, no assistive listening devices for those with hearing disabilities, etc. as much as it is online businesses and websites.

In this episode, Jennifer, Daniel, and Patricia talk about how to start thinking more about getting those with disabilities to be coming into your business/website just like those without. And, how the search engines support the push to be more inclusive and accessible along with even possible tax credits from the US federal government for making your site accessible (please speak with a qualified tax preparer before claiming any credits to ensure you're allowed to claim this credit)!

To learn more how you can use an AI widget to get your website more accessible, please visit https://haveanadacompliant.website.

In this episode, we discuss the importance of matching up your messaging, the market you're targeting, and the media that will be used. As a business owner, it can be easy to fall into the trap of putting out information everywhere you can and advertising to every single person out there. Yet, this approach is often ineffective. It doesn't take into account the specific market you're trying to reach. It also ignores the media that will be most effective in getting your message in front of them.

Many business owners tend to focus solely on online marketing. They overlook the potential value of offline marketing. We explore the benefits of both online and offline marketing, and how to tailor your message to your target audience. Join us as Jennifer, Daniel, and Patricia talk about their experiences with offline marketing. Learn how to effectively match your message, market, and media to maximize your business's success.

Very often, we get pulled in many different directions and we feel like we MUST say "yes" to doing something. The problem with agreeing to everything though is that when it comes time to get stuff done, we're often busier than we should be because we didn't say "no" to begin with.

Sometimes we need to say "yes" because our boss tells us we must do it, but if it is truly something that we do not need to agree to do, perhaps we should say no.

Do you agree?

On this episode, hosts Jennifer, Patricia, and Daniel delve into the topic of asking for what you want. Many people struggle with the simple act of asking for what they want, whether it's a promotion at work, a date with someone they like, or simply speaking up for themselves in a difficult situation. Fear of rejection, imposter syndrome, and societal conditioning can all contribute to this struggle. However, the hosts encourage listeners to overcome these barriers and embrace the power of asking.

During the episode, Jennifer, Patricia, and Daniel discuss their own experiences with asking for what they want and how it has led to growth and success in their lives. They provide practical tips and strategies for how to overcome the fear of rejection, build confidence, and ask for what you want with grace and assertiveness. Listeners will come away with valuable insights on how to unlock their own potential and achieve their goals through the simple act of asking.

Get ready to simplify your communication and connect with others like never before! In this podcast episode, hosts Jennifer, Patricia, and Daniel delve into the importance of removing confusing jargon, lingo, and acronyms from your everyday conversations.

Join the conversation as the hosts share their personal stories and offer valuable tips on how to make your language more accessible and engaging to your audience. Discover how simplifying your communication can lead to better understanding and stronger relationships, both in your personal and professional life.

Whether you're a seasoned communicator or just starting to explore the power of language, this episode is not to be missed. Tune in and learn how to elevate your communication game and make meaningful connections that will last a lifetime.

Jennifer, Daniel, and Patricia discuss how you can repackage your existing services or products to increase your revenues - whether by taking an inventory of what is already available and seeing if any of it can be repurposed, reused, or bundled in different ways to create new products or solutions that people may be searching for.

An example we use is a business that offers services to lawyers, which can be tweaked to also be used by accountants or anyone in an office setting. Another example is given of a manufacturer who can reuse scrap materials from their production efforts.

Are there other ideas that you have on reusing your content or materials? Please let us know!

In this podcast episode, Jennifer Glass, Patricia Reszetylo, and Daniel McCraine discuss the importance of developing resiliency in yourself, your employees, and your business.

They begin by explaining that resiliency is the ability to bounce back from adversity and handle stress and challenges in a healthy and effective way. They note that in today's fast-paced business world, resiliency is more important than ever.

Jennifer Glass highlights the importance of investing time and effort to build resilience into your business to make sure it sticks around for the long term.

Patricia Reszetylo stresses the importance of self-care, knowing your values, your vision and working along those lines to have a different reaction to outside stuff.

Daniel McCraine emphasizes the importance of open communication and fostering a positive work culture.

Overall, this podcast episode provides valuable insights and practical tips for anyone looking to improve their resiliency in order to be successful in today's business world.

VUCA -- the military term for battle conditions, stands for Volatility, Uncertainty, Chaos, and Ambiguity, which definitely describes the conditions small business owners face every day. We start out with a plan, which is scrapped a week into the year. How can anybody plan and wend their way through all the craziness that gets thrown at us?

So in this episode, we discuss the principles that we have found to work for us:

Patricia shares the idea of yes, making a plan, but using it as a guide, as bumper rails if you will, to keep us on track of our values, vision, and purpose. AND - why you need 7 plans for your year, not just one.

Daniel shares a story about how the CEO of the health insurance company he worked at read "The Wall Street Journal", as a means of finding innovation from other industries, as well as one about decision-making.

Jennifer shares the "five-second-rule" - not the one about floor food - but the one about taking action on a decision, and why it's critical to take SOME action NOW, when you make the decision, and not just sit on the idea.

As the world and economies get more complex and more volatile, we all need to know how to plot a course that gets us through the chaos safely. These principles help you get your business through the VUCA around us.

As the song goes, ♪♫ it isn't easy being green.

But in reality, it's much easier than we think!

There are many benefits that are out there for us to consider when we look at being green - both for our businesses and for our own personal uses - and we can even make up for our carbon footprint by buying credits to offset the carbon that we use.

For Jennifer, she uses a Rocketbook notebook that allows her to reuse the notebook over and over without having to waste money or resources on buying new notebooks when the old ones are finished.

There are so many ways that we can all be a little greener if we tried.

What are you going to do to be greener in your life/business?

With the rise of AI, it is getting harder and harder to know and see the difference between what people do and where machines may be involved. Nowhere is this as evident as in the case of writing copy or generating ideas for a business with all sorts of tools out there like chatGPT and others that bring the power of Artificial Intelligence to the masses.

How we use AI and how we integrate the various tools into our lives and businesses may dramatically shift a lot of what we do daily but we have to remember that machines are only as good as the prompts we give it, for now anyway, and search engines can still find what we're doing with AI, especially if it is based on an open-sourced solution's backend.

Do you use AI at all in your business? If not, would you if you knew more about it?

This episode covers the importance of having many strategic plans to achieve your goals.

You may know about SMART goals – Specific, Measurable, Attainable, Relevant, and Time-based. These are often used to create a single, comprehensive plan for achieving annual goals. Yet, relying on a single plan can be risky. A single plan may not take into account unexpected changes or challenges that can arise.

That's where the idea of many strategic plans comes in. Business owners can be better prepared to pivot and adapt to changes in the market or other external factors. For example, a business owner might have one plan for achieving their goals in a stable market. They might have another plan for navigating a recession.

Using many strategic plans is a smart way for business owners to set and achieve their annual goals. Tune in next time for more tips and strategies on how to succeed in the world of business!

How resourceful are you?

When you come up against a challenge, do you cave to the pressure, or do you rise to the occasion?

How exactly DO people do that?

Life - and business - are overwhelming. There are so many challenges to overcome, and the longer we live, the more there are, and the bigger they become. So in this episode, we are talking about how to deal with a challenge, regardless of if it's a business pivot, or how to get to that special event on a shoestring budget.

Jennifer, Daniel, and Patricia all have their strategies, and it boils down to this formula:

1 - assess the situation. Where are you, where do you want to go? Be brutally honest on both counts, as you need to know those things before you can plan anything else. If you're planning a car trip to New York City, your route will be vastly different if you're in Manhattan or San Diego.

2 - assess the resources available. What do you have to work with? What will need to be improvised?

3 - Chunk the challenge down. Break it into solvable pieces. Now you can solve each individually.

4 - approach it as if it's an adventure.

5- Ask for help from others. OTHERS are also a resource. Don't overlook them.

Business is challenging, and one has to remain resourceful, optimistic, and calm. This is how that's accomplished!

Having a diverse team is sometimes as important as the diverse community that you serve in your business. Do you agree?

In this episode, Jennifer, Daniel, and Patricia talk about diversity in business and how having that diverse crowd can be a major benefit to your business and its overall success as time goes by.

Are you enjoying these shows? Let us know so we know how to better help you continue growing your business!

How do you view your team/employees?

Do you view them simply as "bodies" or are they an integral part of your business?

When you see the value that your team has for you and your business, you start thinking more strategically about how you can have your teammates fit into your overall business plan and what that means for you and your business's growth over the long-term.

Listen in and see if you can relate to any of the ways that we show you how to leverage your team and can you think of any others? Let us know!

What's the BEST customer experience you've ever had - as the customer somewhere? What's the worst? And what kind of experience do YOUR customers get from you... REALLY?

It's easy as a business owner to get caught up in just getting our widget out the door. "You're served... thanks... NEXT!" And our customers are grateful that they are getting served. But what happens when we take a step back and dig into what makes the experience an EXPERIENCE?

Think about your last time at any Disney property or at a LEGO® store - did your experience leave you saying "Wow?"

The experience goes from hum-drum for the customer, to WOW. They can't stop talking about how amazing the restaurant is, or how the salon appointment went, the "whatever" it is you do, IS. They send their friends in. Who sends their friends in... who sends their friends in.

They leave happy, glowing reviews for you. All kinds of good things happen

Employees and staff enjoy coming to work, so they stay with you longer... because they can actually make the customer happy - and refer their friends when positions are open.

In this episode, we share some of our personal experiences with good (and terrible) customer service. We share many ideas for taking your customers' experience with you from hum-drum to WOW. You'll come away with great ideas and a new way of looking at your business.

Disney & LEGO® are trademarks and marks owned by their respective companies

Everyone knows about recent global disruptions to the supply chain.

It's time to acknowledge there may always be serious threats to the supply chain.

This threat makes it difficult for businesses to maintain their long-term success.

In this episode, Jennifer, Patricia, and Daniel help companies understand and mitigate these risks. They suggest some solutions that will help small business owners. They also suggest proactive steps you can take to protect your business continuity in times of crisis.

Blogging is touted as a great way to build a business - and it is. In this episode, we look at some of the whys and wherefores of using blogging in your marketing plan. While Jennifer actively uses her blog, both Daniel and Patricia admit to not blogging consistently, but by the end of the episode, both of them have come up with plans for moving forward with it.

Blogging, as you may already know, is posting content on your website blog, or on an external platform. It's a great way to extend the use of other content you already have created. It's also a great way to expand on FAQs, re-use live streams (recorded), books, and other content you might have.

Patricia talks a bit about how she knew she couldn't keep up with being consistent, and so rather than disappoint readers with a few posts, hasn't blogged in years. If you can't come up with a strategy that works for you to create (and post) content on a regular basis, this is sometimes a better strategy than having just a few posts, and then disappointing your readers with a lack of new content.

Another strategy is to create an editorial calendar, and working with virtual or other assistants, produce content in batches, scheduling it to post much as one does with social media. These can then be linked to an email and/or social media content calendar, driving readers to your site on a regular basis. This can be expanded to include the use of downloadables, which can rapidly grow your email list.

Yet another strategy is to have an evergreen post. Jennifer uses the example of a "Yearly Tips" post, which can be updated with new content, and the various years accessible via a link, much like a table of contents. Her specific example was of a post that ended up with 3,700 pages when all printed out!

How have you used blogging in the past? How would you like to use it going forward?

If you're a business owner, you know that an economic downturn can have a serious impact on your bottom line. But what can you do to prepare for the worst?

In this podcast, Jennifer, Daniel, and Patricia discuss some simple steps that you can take right now to help weather the storm when an economic downturn hits -- from diversifying your products and services to cutting costs and boosting marketing efforts, we'll give you the tools you need to keep your business afloat.

Do you feel stressed?

We all need some stress in our lives to function, but too much stress causes unintended consequences.

As entrepreneurs, we tend to get stressed out a lot easier than other folks, primarily because a good chunk of our pay and success comes from the work that we do rather than being in a guaranteed salary position.

So, with all that said, how can we lessen the stress that we feel and pay better attention to not only our health but be more focused on our business and future?

Listen in as Jennifer, Daniel, and Patricia give you some great tips that you can start incorporating into your daily routine right away to be healthier and better off.

How do you get inspired by your business?

Listen in as Jennifer, Daniel, and Patricia discuss this very idea from having a vision and mission for your business to staying excited about your work.

This episode is perfect for anyone who wants to learn how to be more inspired by your business!

So you've decided you are going to start a side hustle! You're imagining all the fun you'll have, and all the money rolling in. It's quite the high!

You may want to stop the presses - for a couple of minutes - and consider a few things first though:

How will the tax man see what you're doing - will they consider it a real business, or deem it a hobby business, and disallow deductions you've taken?
Is it something you truly want to do JUST ON THE SIDE, or might you consider doing it full-time at some point?
What happens if it takes off, and you're swamped with requests for your offering? How do you scale?

In this episode, Jennifer, Daniel, and Patricia look at these, and other concepts you should consider when starting (or expanding) a side hustle. We look briefly at what the IRS wants to see, even from a small, unprofitable business. We look at scaling. We look at what/how much research to do. And we look at when optimizing your tax situation is a better use of your time than starting a side hustle.

"Whether you think you can or think you can't, you're right!" Henry Ford.

Belief and Confidence. In this episode, Jenifer, Patrica and Daniel tackle the connection. Can you be confident without belief? Can you believe in your product or service, yet lack confidence?

Many entrepreneurs struggle with these issues. We break it down and provide suggestions.

A lot of people have some great ideas but aren't really sure about how to know if the idea would be a viable business or how to start going about opening a business and selling that idea to people.

Listen in as Jennifer, Daniel, and Patricia talk about ways that you can figure out how you can determine the viability of the idea as a business and what to do when you're certain your idea will sell to start operating your business.

About 3 years ago, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo decided to launch a new podcast. It was the first time the three of them produced their own show - they've appeared on other people's programs but never had one of their own.

During that time, the three hosts of this show have learned quite a bit about producing a podcast - from coming up with the topics to getting each of the episodes out regularly every week for 3+ years.

Listen in and see what they've learned and what you should be paying attention to as you decide to launch your own show too.

What is the difference between a copyright and a trademark?

What about a service mark?

Listen in as we go through how you can protect your intellectual property and how to avoid using someone else's property and possibly avoid legal liabilities when producing any form of content.

Our guest, Randi Karpinia of Sagacity Legal walks us through knowing what the difference is between the different types of protections and how we can use those protections to keep our intellectual property ours.

Randi Karpinia is the CEO of Sagacity Legal, a firm that transforms entrepreneurs’ ideas and inventions into intellectual property assets that can lead to huge profits.

With over twenty years of legal experience, Ms. Karpinia is a recognized expert in all aspects of business legal operations with a focus on intellectual property rights and management.

At Sagacity Legal, she guides her clients through the legal risks they’ll face now, and in the future, so they can focus their time and efforts on the value, expertise, and experience they bring to their business.

Ms. Karpinia’s expertise is well recognized industry-wide including recently being honored as a 2021 Small Business Person of the Year Finalist by the Chamber of Commerce of the Palm Beaches and included in the ‘WIPF’ - 2021 Powerful Women in IP list.

Ms. Karpinia is admitted to practice law in Florida, before the USPTO, and is a Florida Bar Board Certified Intellectual Property Lawyer.

The information covered in the show does not constitute legal advice and is for informational use only.

Connect with Randi on LinkedIn and visit her online at sagacitylegal.com

copyright #trademark #intellectualproperty

Many business owners feel objections are the bane of their existence - they struggle with "overcoming" them, and feel they are in a competition with the prospect.

But objections, especially if you see them over and over, can be a GREAT way to build your business.

In this episode, we talk about how to do just that. How to approach an objection in the wild, how to answer it for the prospect, even if you don't know the answer, and even how to harness it to work for you.

Yeah. Make it work FOR you.

What if you were confident enough to give the prospect the space and permission to be honest with you regarding their actual objection?

What if you were to take the objections you hear, write them down, and come up with solutions.. so you could answer each confidently next time?

What if you were to pre-empt those objection by addressing them in your presentation? YOU bring them up, YOU address them even before the prospect thinks of the issue.

What if you were to design what you DO around those objections people commonly have in your industry - so they not only don't present themselves, but are in fact (HUGE) benefits?

And what if you marketed your business, positioned it, as overcoming those objections, so those issues are now competitive advantages in your service/product?

Would give you a bit of an edge, wouldn't it?

In the wake of many scandals over the years, many companies have lost consumer trust.

Maybe it wasn't a scandal, but there may have been a data breach, a "marketing mishap" or some other issue that caused the loss or erosion of trust.

What does a company do to avoid losing trust and, if trust is lost, is it gone forever?

Listen in as Jennifer, Daniel, and Patricia tackle the issue of trust in business and what you can learn from this conversation.

Do you have clients, customers or patients who just LOVE you, your products or your service?

You may already offer gifts to those who send referrals to you. Do you feel like there's more you could do?

Jennifer, Patricia, and Daniel break down the idea behind affiliate marketing. You will learn what affiliate marketing is, and how you can use it in your business.

They say in business that how quickly you can pivot from where you are to a new situational norm is key to your success. Speed of implementation is also a strong indicator of your ability to survive new realities.

Listen in as Jennifer, Daniel, and Patricia talk about pivoting to survive whatever the economy/world throws at your business today, tomorrow, and thereafter.

There are many things that can cause a disruption to your business at any given time - regulatory-wise like GDPR, CCPA, etc. to PCI, HIPAA, etc. and then there are industry disruptors that can wreak havoc, like Uber changing the way the taxi market operates or Netflix changing how we watch movies...

And there are tools that we use daily that may be here one day and not the next. Think what would happen if you relied on Facebook to get clients and you lose your account the next day. What would happen?

These are some of the ideas that Jennifer, Daniel, and Patricia talk about on this episode and how you can thrive even in turbulent times!

Regardless of if you are doing it online or offline, networking is necessary for many businesses to gain new partnerships, clients, and other relationship goals.

And the biggest challenge most of us face is the pitch - how we share what we do in such a way that we a) don't put the other party into a coma, and b) maybe even come across as INTERESTING, perhaps even referralable.

We've all seen people at events who ramble on and on... and ON.. without imparting any understanding of what they do or why you might want to talk with them.

And occasionally, you may have come across somebody who was able to succinctly and brilliantly share in such a way that you implored them to expound on what they do and how they might TAKE YOUR MONEY NOW...

We all want to be in the last category, although left to our own devices, trend more towards the first. HOW DO WE get our messaging succinct, brilliant, and exciting for our ideal prospect?

In this episode, Jennifer, Daniel and Patricia share their favorite formulas for crafting that pitch.

We're all human. We all have "squirrel syndrome" to an extent, we all often get caught up in fighting the fires in our business instead of preventing them, and we all get tired and drop what we're doing at some point.

In this episode, Jennifer, Daniel, and Patricia talk about how to prevent fires, how to work on the business as well as in it, and how to make our efforts better, and be more consistent. With more consistent efforts, we have more consistent results in our business.

Some of the strategies we discuss include better planning, so we CAN follow up after that Zoom call with that prospect; having a strategy to prevent the fires in our business, and finding ways to get help on a budget.

If you have to choose between a good reputation and great wealth, choose a good reputation ...but Why?

Why would Jennifer, Patricia and Daniel agree that you should periodically review and manage your reputation? Learn about some reputation management tools. Get ideas to create your reputation, by design. Also...they do answer that Why question!

Unless you've been living under a rock, you know how society has been viewing "good vs. bad" in the past couple of years.

As a result, if you are in business, you probably know of the importance of being seen as a good corporate citizen.

But how do you get to be known as a good business and one that the millennials want to support?

Listen in as Jennifer, Patricia, and Daniel talk about social good and what you can do to improve your standing in the community.

Sources:

https://cmr.berkeley.edu/blog/2017/1/millennials-and-csr/

https://www.huffpost.com/entry/corporate-social-responsi_9_b_9155670

http://www.forbes.com/sites/larissafaw/2014/05/22/millennials-expect-more-than-good-products-services-to-win-their-loyalty/

https://people.com/food/walmart-pulls-juneteenth-ice-cream-and-apologizes-after-backlash-on-social-media/#:~:text=Jr.&text=Walmart%20is%20facing%20backlash%20after,commemorates%20the%20end%20of%20slavery

https://www.cnn.com/2022/07/12/politics/jill-biden-breakfast-tacos/index.html

Does your business have the CAPACITY, the CAPABILITY to grow?

What factors play into scalability?

Jennifer, Patricia, and Daniel discuss a number of factors that contribute to a business having the capacity to grow, including business legal structuring, various ways to finance it, and understanding your numbers.

There are even reasons to NOT grow a business, to leave it at the level it's currently at. And then exiting the business - all things to consider as you look at growing - or NOT!

Managing the budget of a small business is hard. You have limited options. Many business owners wonder what they can cut from the budget to stay profitable.

Patricia, Jennifer, and Daniel discuss why marketing and customer service should NOT get cut. No B.S. Grassroots Marketing by Dan Kennedy and Jeff Slutsky is a resource.

We know the saying, there's no "I" in TEAM. Often, that means that we have to play together to get the best result for everyone involved. But does that apply in the business world too?

For many people, they are not subject matter experts in everything. For instance, you may be great at designing the widget or service they offer but are terrible at sales and/or marketing. So having the sales/marketing person join your team can be a major boost to your productivity and value. But if you don't have that person joining you, how can that impact your success?

Listen in as Jennifer, Daniel, and Patricia talk about having the right team(mates) can make such a difference.

For some people, making $1,000,000 (one million dollars) a year is a goal. It's a nice goal but for some businesses, simply unrealistic.

Then there are those who have been making $50,000, $75,000, or even $100,000 and want to get to $500,000 within 6-12 months.

What could be wrong with that, one might think? A LOT!

Growing too fast in business can be one of the deadliest trajectories for any business to take as the business may simply not be equipped to take on all of that new business and other growing pains that typically come with growth.

You want your business to be growing year over year, but at a reasonable clip so that you can adjust your staffing, inventory needs, and more as you continue growing.

Listen in as Jennifer, Daniel, and Patricia talk about business growth and ways that you may control your destiny as you look at growing your business.

In business, we enter into many kinds of partnerships. Some are formal, with paperwork delineating who is responsible for what, and articulating our various investments in the relationship. Other times, they are less formal, with us choosing one vendor over another and simply moving our business away from the old one, and to the new one.

Sometimes these relationships work well. Other times, not so much. In this episode, we're exploring some of the good, bad and ugly of the various partnerships we've had; what made them go the way they did, and what we've learned from them.

We also compared our business relationships to our social relationships, as there are many overlaps in lessons learned.

Some of the best lessons come in retrospect, from a less than good partnership, but if we keep our eyes open, we can learn good things from even our good ones. Jennifer, Daniel, and Patricia discuss the many things they've learned from their partnerships, and we'd love to hear what you have learned as well.

Have you ever thought about how much data there is in your small business?

All that data has to be in compliance with all kinds of government regulations.

Other data requires management.

Where do you put that data?

What do you do with it?

How does it help you?

Jennifer, Patricia, and Daniel present ideas you can use to manage this mess of data we all encounter in our small businesses!

Many of us tell ourselves stories of why we're in a given situation or facing a particular problem, often blaming external forces for our troubles. But there are many ways that we can turn that around and find new ways to think about a problem and look at new solutions when we understand how our subconscious mind works and what we can do to change it.

Listen in as Jennifer, Daniel, and Patricia go through some things that you can start doing right away to potentially find new ideas, discover possibilities and more when you can hack your subconsciousness.

There used to be a saying, "if you are the victim of a cyberattack..." It is no longer though "if", it is "when!"

A recent Verizon study showed that in the last year, there has been an increase in cyberattacks - roughly about 13% - more than the total number of cases combined over the last 5 years!

This means that if you are not already working with a qualified professional, NOW is the time to get them in and make sure you are safe.

Do you wonder if you're burned out, or if it just happens to others?

Burnout is one of those buzzwords that everybody uses - but it's a serious issue, regardless of whether you're a solopreneur or the head of a corporate team.

Listen in as Jennifer, Daniel, and Patricia talk about why it's so important to recognize the symptoms and some things to do to prevent it from happening or to stop it in its track if you're already in it.

Have you ever wondered what that pesky Profit and Loss Statement is for?

Money in the bank account is proof that you're profitable, right?

There's actually far more to the profit and loss statement than that.

In this episode, Jennifer, Patricia, and Daniel talk about what the numbers on your P&L statement mean.

Learn how you can use those numbers to call the right play for your business.

Is it Worth It to Train Employees?

Daniel strongly believes so, and tells us all about it! Jennifer and Patricia chime in on the importance of providing training for your employees.

Many businesses treat training as an expense, not an investment. Listen in as we talk about how training can be an investment and an asset in your business.

We all know the used car salesperson stereotype of being high-pressured salespeople. Many times though, high-pressured sales tactics fail to move us as we normally buy on emotion and justify our purchase with logic.

Listen in as Jennifer, Daniel, and Patricia talk about the sales tactics in use and how each way can be used to your benefit.

Everywhere you look, prices on everything seem to be skyrocketing.

It doesn't matter whether you're looking for a product or service, there's a pretty good chance that what you're looking for has gotten much more expensive in the last year than what that same product or service cost you this time last year.

If you own a business, that also means that your own raw cost of goods are likely more expensive too leaving you scrambling to figure out how to cover your costs without passing on too many price increases to your customers!

Listen in as Jennifer, Daniel, and Patricia talk about some of the key takeaways you're going to want to pay attention to in this hyper-crazed inflationary market and what you can do right now to keep yourself from losing money in the process.

As we conclude our interviewing each other series, Daniel and Patricia interview Jennifer in this episode where Jennifer shares some of the keys to growing your business. From using the right strategies and tactics to find new clients or knowing how to pivot when the need arises, Jennifer shares some tips that you're sure to want to be paying attention to for your next opportunity at growth!

Did you enjoy these interviews? Let us know by leaving us a review and sharing what you're going to do next for your business!

Connect with Jennifer on LinkedIn, Facebook, Twitter, Instagram, and on the web at https://www.bgsicoaching.com

Do you know what it takes to leave your business? You might choose to "retire" from your business someday. The process is very different from what you've been doing for the last several years.

Daniel tells Jennifer and Patricia what it takes to get your business ready for an ownership transition.

Connect with Daniel on LinkedIn, Facebook, Instagram, and on the web at https://www.FixThisBiz.coach.

As we've done a number of interviews with outside experts, we decided to highlight each of the hosts of It's The Bottom Line That Matters."

Patricia Reszetylo comes from a direct response marketing background, and unlike many marketers, realizes that marketing is NOT the answer to all business problems. That's why she's crafting a bolder, multifaceted approach to solving contractor's business issues.

You can contact her via email at Patricia@PatriciaReszetylo.com, or via Facebook Messenger at m.me/PatriciaReszetylo.

How well do you know your numbers?

And no, we don't mean "867-5309" (those of a certain age will get that!). We mean the numbers that show the business's performance. Numbers like customer acquisition costs, lifetime value of a customer, margins, etc.

If you are not tracking these numbers for your business, how can you know how your business is truly doing?

Listen in as Jennifer, Daniel, and Patricia talk about numbers and how tracking these and other KPIs (Key Performance Indicators) can help you better plan and operate your business and bring you more revenue, more successes, and more opportunities.

There are so many people out there that have large followers on social media.

There are so many people that have large followers through a pulpit.

There are so many people that have people listening to every word they say or write simply because of who they are.

These people are influencers because they influence what others think, say, do, want.

How would a brand use an influencer?

How would someone become an influencer?

Does someone have to be a certain age to be an influencer?

There are all topics that we cover on this episode with our guest, Brielle Wohlenhaus, as we take a deep dive into the world of influencer marketing and learn so much about the ins and outs of the industry and how we can possibly take advantage of influencers to help our brands succeed.

About Brielle: Brielle Wohlenhaus strives for excellence in all areas of life and possesses valuable skills such as having an exemplary work ethic, communication, and leadership skills. Brielle thoroughly enjoys helping other young individuals appreciate their worth, and make wise decisions that have tremendous benefits for their future.

A lot of our decision-making processes are borne out of fear or incorrect information.

So how can we make better decisions and have them based on valid facts and figures to help us get to where we want to go?

Listen in as Jennifer, Daniel, and Patricia talk about paralysis by analysis and how that "over-analyzing" things (wrong data, irrelevant facts, etc) makes a big impact and how when you start looking at the right points and areas, you can start getting away from over-analyzing and can start making better decisions with just a few tweaks to what you're already doing!

So many people think about goals as something that are thought of once per year - around the New Year.

The problem with that idea is that if you're only relying on voicing your goals once per year, how do you know what goals you are really working toward and how do you measure those goals against what you are doing/have done?

Voicing goals at several times throughout the year are extremely important for you to be in a position to succeed and see the results that you are looking for as you will be basing those goals on the facts at that moment and not an arbitrary time in December!

What are you goals this year? Reach out and share it with us!

With many companies starting the RTO (Return to Office) process for their employees, those people that work from home are going to feel more isolated and possibly lose focus on what they need to do because the world will be changing, yet again.

For those of you that worked from home before COVID, you may have had some of your situations change because of the WFH world that we lived in. Or, perhaps, nothing changed.

Regardless though whether you work for yourself or you work for a company remotely, there is a need to focus on how to remain productive and how to continue growing in your business or profession.

Listen in as Jennifer, Daniel, and Patricia talk about some of these productivity tips and hacks that you can start implementing right away to help you succeed and reach your goals!

There are so many ways that you can be spending your time and resources to attract new business. One of the easiest ways is by using tools that Google offers to find your ideal clients and get more opportunities to make more money.

Watch and learn how easy it can be to use Google's business tools to make a difference in helping your business reach new consumers and prospective clients and why you want to be jumping in on the bandwagon before your competition eats your lunch.

About Robin: Robin Stern serves businesses with getting found and looking great online and IRL. Grow with Google High Impact Partner for the last 6 years teaching how to optimize your Google Business presence.

With 35 years in graphics and online marketing, Robin is the owner of iluvmygeek.com, a 15-year old, 500+ 5 Star Google rated computer store (yes, brick and mortar) with 3 employees and planning to open 5 more locations in the next 5 years.

Slides referenced in the presentation can be found at https://robinstern.live/slides-for-gmb-presentation

For many people, inventory management is often an afterthought. Whether it is because they are more focused on what they do daily or it isn't as important in their minds for other reasons, this can have a devastating effect on one's business. Why? Because if you don't know what you have - whether it is physical inventory or intellectual property inventory or any other kind of inventory, you cannot fully monetize what you have and help your customers get the results they're seeking.

Listen in as Jennifer, Daniel, and Patricia talk about ways that you can keep tabs on your inventory and why you want to really be focused on it so you can have your successes dialed-in!

Are you staying connected with your prospects, clients, and friends?

Do you send out email messages to your prospects and clients?

Do you send out text messages to people you're trying to reach?

Are you finding your people where they are and when they are there so that you can keep the relationship moving forward?

If you're not staying connected, you are leaving way too much on the table and your competition is going to eat your lunch!

Listen in as Jennifer, Daniel, and Patricia go through some ways that you can possibly make that connection easier and never miss a prospect or client question again.

Tool mentioned: Tawk.to

If you are a brick & mortar business, a food establishment, or are looking to go online and reach more buyers, you need to seriously consider adding an eCommerce option to your business.

In a recent study, the SBA showed a 35% increase in year-over-year sales between 2019-2020 for businesses that added eCommerce to their business.

Listen in as Jennifer, Daniel, and Patricia talk about ways that you can start growing your business by adding in eCommerce, or if you already have an eCommerce store, how you can continue to grow your store to gain new customers and opportunities!

Time is the only commodity that we cannot get more of. We can make more money; we might get another chance at something, but we will NEVER get back the time that we lost. This is why it is SO important that we focus on utilizing our time wisely and not letting it get away from us.

Listen in as Jennifer, Daniel, and Patricia talk about some tips for time management that can make a difference in your personal and professional life and how a few tweaks to what you're doing now can make such a difference in the long term!

timemanagement #skills #personaldevelopment #growth

Every now and then, you have a question that you're trying to find an answer for. You go to Google and look for some articles that may address the question, but perhaps you're not getting a real answer because the question and answer only went so far.

Sometimes our loyal listeners reach out and ask us those questions too and so we recorded this session to help you figure out the answers to your most burning questions.

Do you have a question of your own that you'd like answered? Email Jennifer with your question and we'll try to address it on our next Q&A session!

Many of us have been going to events, tradeshows, conferences, etc. over the years. But sometimes we get carried away with programs - not knowing which ones to really go to - needing to decide between "does this make sense?" and "where is it happening?" kinds of questions. Then there is the follow-up that needs to happen after the program too.

Listen in as Jennifer, Daniel, and Patricia talk about events and what you need to do when planning to attend a program and how to follow up after.

"The way that I would approach that I think, whether it's exhibiting or sponsoring would be, what's my expected return on investment. And I'm trying to think of those sponsors who I have seen at trade shows, and the sponsorships - whether done properly or not improperly - but my experience has been, those who are sponsoring are doing it with brand-building style marketing in mind. And so it's a matter of just getting their name out getting additional recognition, they almost always get a few minutes to speak to the entire crowd..."

What do you do to generate the interest that your team/employees would be looking for when they consider working for you or staying in their jobs?

Did you know that it is equally important to continue recruiting your top talent to make them want to stay with you?

Special guest Michele Risa talks with us about ways to retain your best employees by expanding how you think about your role, and how you define success in your business! Get Michele's special gift "7 Ways to Connect - What Executives Must Know" and Michele will invite you to the next "Healing Conversations" session.

https://collaborativesolutionsco.com/contact

As a startup business, many people face the same question: How am I going to finance my new business?

Some people go to the bank and get a loan.

Some people go to friends and family for an investment.

Some people finance their business on their own - through savings or their credit cards.

Others may not need financing at all.

No matter what method someone chooses to start their business, there are issues and concerns on what exactly you are going to do with your business that will have broad implications as time goes by.

Listen in as Jennifer, Daniel, and Patricia talk about the various financing methods for businesses and what is really a necessary investment and what may be a frivolous expense!

No matter how you call it - "Buyer's Journey" or "Customer Journey" or anything else, the idea is still the same - a prospect goes through some sort of problem, figures out what the problem is, looks into the people/companies that may solve that problem, thinks about working with that company/person, signs up, and then hopefully becomes a brand ambassador or referral source for the company.

But, how do you move that prospect along and what is the job of sales and marketing as it relates to moving the buyer along the Buyer's Journey?

Listen in as Jennifer, Daniel, and Patricia discuss the Buyer's Journey and what the sales & marketing roles are in that equation.

We all have self-limiting beliefs and many times, despite what we tell ourselves, we still end up being down and not looking at what we need to do to get out of our own way.

But, when we have the right mindset and the right willpower, we can get so much more done.

That's where our special guest, Raquel Soto, comes in and works to make sure that you get the ideas and know-how to reset the thermostat and start making things work for you instead of against you.

There's an idea of "manifesting" things and Raquel has manifested wealth, happiness and more to come to her and so can you.

Raquel has a special gift for our listeners: When you go to https://www.taskanimal.com, you can get her book, "The Procrastinator's Guide to Unleashing Your Inner Task Animal" for free.

About Raquel: Raquel Soto is her client's GPS to success, bringing clarity and insight to create a beautifully balanced life in health, wealth, love, and perfect self-expression. Her intuitive life and business strategies have transformed the lives of hundreds of clients around the world. An Amazon bestseller, her clients move from hustle to flow with ease.

For many companies, there are separate marketing & sales teams. For others, the roles are shared by the same department. However, the primary goal of marketing is to get a prospective client to have a conversation with the sales team - whether that is online, by phone, or in person.

How you set your own sales & marketing role(s) depends on your needs, but Jennifer, Daniel, and Patricia take a deep dive into the world of sales and marketing and explore how marketing & sales work together.

The saying goes "you never get a chance at making a second first impression." This is so true and sometimes people judge us by the way we look, talk or write.

But with the way the English language has morphed over the last decade, are we seeing misspellings and grammatical issues matter less when messages are being sent?

Does it matter if the message is written vs verbal?

Listen in as Jennifer, Daniel, and Patricia talk about the use of slang and abbreviations, etc. in business and how that can impact your ability to show people you're serious.

2020 and 2021 have been challenging, to say the least.

As business owners, we've had to pivot to survive - and while many small businesses closed, many thrived.

So what's 2022 going to do? How will business and the economy react?

Here are our thoughts on that - and yes, we'd LOVE to hear your thoughts on this, too.

In this episode, we invited some friends to join us and ask questions live on the air with us.

Well, we got questions from friends who weren't able to join us live. We had a lot of fun answering their questions anyway!

All the major social media platforms report that video gets more engagement and interaction than other posts, and stops people from continuously scrolling. YouTube is the 2nd largest search engine, and the preferred search result on Google.

Getting started doing video for your business doesn't have to be complicated and time-consuming.

Listen in as Jennifer, Daniel, and Patricia talk about why you should do video and how you can get started doing video for your business quickly.

SPECIAL PROMOTIONAL UPDATE: On November 17, 2021, Jennifer, Daniel, and Patricia will be going LIVE on Zoom with all of our loyal listeners to have an "Ask Us Anything" program as part of our podcast. If you're interested in signing up, go to https://us02web.zoom.us/meeting/register/tZMlcu6upz4iGN3FyVOoVo3lgOdHInND19Ib and register today to reserve your spot on our program!

Everybody's doing a podcast, it seems. Why - what's the reason? And how does one stand out in all the noise of the bazillion that are out there?

We explore a number of different kinds of podcasts one can do, why you might decide to do one, and how to get started. We share some stories about this podcast, and about the ones we've ran in the past and/or are running now.

If you've ever considered doing a podcast, it's worth your 20 minutes to listen and take a few notes.

Listen in as Jennifer, Daniel, and Patricia talk about why you should consider having your own podcast and how you can get started doing podcasts for your business quickly.

SPECIAL PROMOTIONAL UPDATE: On November 17, 2021, Jennifer, Daniel, and Patricia will be going LIVE on Zoom with all of our loyal listeners to have an "Ask Us Anything" program as part of our podcast. If you're interested in signing up, go to https://us02web.zoom.us/meeting/register/tZMlcu6upz4iGN3FyVOoVo3lgOdHInND19Ib and register today to reserve your spot on our program!

In a recent study by Alignable.com, about 35% of small businesses in the US couldn't make this month's rent.

According to Department of Labor statistics, many small businesses are having a hard time hiring people to fill open roles.

Without workers to work, many companies can't pay their bills. It's that simple. But the problem is that these problems are dealing with people's lives and livelihoods and when these problems intersect, it causes serious issues that need to be addressed.

Listen in as Jennifer, Daniel, and Patricia talk about what can be done to help the small business community and what YOU can do, RIGHT NOW, to start getting better and having the right financial outlook in the coming months.

SPECIAL PROMOTIONAL UPDATE: On November 17, 2021, Jennifer, Daniel, and Patricia will be going LIVE on Zoom with all of our loyal listeners to have an "Ask Us Anything" program as part of our podcast. If you're interested in signing up, go to https://us02web.zoom.us/meeting/register/tZMlcu6upz4iGN3FyVOoVo3lgOdHInND19Ib and register today to reserve your spot on our program!

Many entrepreneurs, especially early on in business, feel like they are a fake or an imposter, as they are going about doing their business. Women, unfortunately, tend to feel like an imposter more often than men do, though not exclusively as Daniel shares with us in this episode.

How we overcome our feelings of inadequacy and start believing in ourselves is key to our success which is why, on this episode, we talk with noted expert Ell Graniel to get a clearer understanding of what imposter syndrome is, how we can address it, and what steps we can take to keep the monster at bay.

About Ell: ELL GRANIEL is a communication expert whose passion for leadership ignited over three decades ago working as a manager for 24-Hour Fitness and keynote speaking for influential companies like Beachbody. Her history spans over 25 years with research in the neuroscience behind synapse, receptor, and the reward centers of the brain.

Ell has a degree in Communication, training and certifications in Neuro-linguistic Programming (NLP), negotiation, personality type predictors, and authored three international best-selling books. Her most recent being “The Team Whisperer.”

She is the creator of Truespeak, her inter-personal communication training company and resides in Honolulu Hawaii.

Special Gifts from Ell:

https://www.truespeak.us/prize-winner

https://www.youtube.com/watch?v=AxStnJFV8HU

SPECIAL PROMOTIONAL UPDATE: On November 17, 2021, Jennifer, Daniel, and Patricia will be going LIVE on Zoom with all of our loyal listeners to have an "Ask Us Anything" program as part of our podcast. If you're interested in signing up, go to https://us02web.zoom.us/meeting/register/tZMlcu6upz4iGN3FyVOoVo3lgOdHInND19Ib and register today to reserve your spot on our program!

Do you conduct market research to know whether your market is really interested in what you have to offer?

Are you guessing at what products/services/prices will work for your market?

Listen in as Jennifer, Daniel, and Patricia go through how important it is to look at your market, get the solutions you need to conduct your market research to help you add more sales and opportunities.

SPECIAL PROMOTIONAL UPDATE: On November 17, 2021, Jennifer, Daniel, and Patricia will be going LIVE on Zoom with all of our loyal listeners to have an "Ask Us Anything" program as part of our podcast. If you're interested in signing up, go to https://us02web.zoom.us/meeting/register/tZMlcu6upz4iGN3FyVOoVo3lgOdHInND19Ib and register today to reserve your spot on our program!

Social Media plays an integral part of how marketers can get their message out to the public. When it works, social media is a great tool to reach the masses. But we've seen several times when social media can backfire and may go down.

How we use social media in our overall marketing strategies is a really important topic to cover and that's why Tamay Shannon is our guest today to help us uncover some strategies and ideas on how to use social media to our benefit.

About Tamay: Tamay Shannon founded W2S Marketing, that stands for Where 2 Start Marketing. She created W2S Marketing especially to serve small businesses. Social Media doesn't have to be hard, ineffective, or time-consuming. Tamay takes the overwhelm out of social media for small businesses and shows how social media can be an integral and money-making part of your marketing mix. She's worked with brands such as Kim Coles, Government Contractors Association, and Garnish & Gather. She's been in business for over 10 years helping small businesses get the brand exposure they deserve without the hassle.

Go to https://w2smarketing.com/year-strategy-action-guide/ to get your "Propel your Growth" action guide today as a free gift from Tamay!

Find out more about Tamay on IG @W2SMarketing and by going to her website, www.w2smarketing.com

Self-publishing a book can be a great way to get out there and get new expertise and credibility value from your prospects. As Daniel says, "use your books as an oversized business card" to get people interested in talking with you.

When you can "be the one who wrote the book on marketing" as Jennifer put it, people start looking at you differently and with awe. "Wow - you wrote a book" is a common refrain that Patricia heard from people she told about her books when she was telling them about herself.

What is it that you will do with your book? Will we get to see the next great author from one of our loyal listeners? Let us know!

Resources:

The "What Men Know About Women: Blank Gag" book we mentioned on the show is available at https://www.amazon.com/What-Men-Know-About-Women/dp/1460993780

The "Acres of Diamonds" book we mentioned on the show is available at https://www.amazon.com/Acres-Diamonds-Russell-H-Conwell/dp/1660319013/

What Men Know About Women: Blank Gag Book

Acres of Diamonds by Russell H. Conwell

The joke says "where do you bury dead bodies? The second page of Google!" It's funny that we think that's true because when we look at how people and businesses are found, we rely on what we find online.

But, there are so many ways that people find out about what it is that we do and how we can help them. Using the media to be out there and be seen is a way for people to know about us.

Using announcements in groups, associations, etc. telling them of accolades we've won or new hires/programs is a great way to reach your target market in a quick and easy fashion.

Publicity is, after all, getting the word out about who you are and what you do. As you see, there are many ways that you can generate publicity to help you land new clients and opportunities and Jill Lublin is a great resource to help you with your publicity.

Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness, and Referrals. She is the author of 4 Best Selling books including "Get Noticed...Get Referrals" (McGraw Hill) and co-author of "Guerrilla Publicity" and "Networking Magic." Her latest book, "Profit of Kindness" went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years of experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. Visit publicitycrashcourse.com/freegift and jilllublin.com

According to Wikipedia, thought leadership is defined as "A Thought Leader is an individual or firm ascribed the quality of ‘Thought leadership’. Thought leadership is influencing a narrative by understanding what needs to be done. A Thought Leader can be recognized as an authority in a specific field and whose expertise is sought and often rewarded, that can be an expert, a historical figure, or a 'wise person' with worldly impact."

With that definition in mind, many people are now attempting to be seen as thought leaders in their respective industries but, oftentimes, they do not know where to start.

There are plenty of ways that you can use content to help you be seen as a thought leader. In a prior episode (Season 2, Episode 37), we discussed using PLR as a means to develop content that can help you get exposure and be seen as a thought leader. In this episode, Jennifer, Daniel, and Patricia talk about how using other sources can help you be seen as a thought leader and what you can do to keep moving the needle to be seen as the expert in your industry.

Do you use PLR (Private Label Rights) content in your business?

Many people have a hard time coming up with content to share to the marketplace - be it a blog post, article, lead magnet, books, etc. - and thus put nothing out there. The problem with this is that when someone is looking for what you do, they don't see anything about you because you didn't put anything out there - whether on social, blog forms, or any other content.

What are you to do if you are faced with a blank screen and have no idea of what to put out? Enter PLR!

PLR content can be a great resource for you to give you an idea of what to write about or talk about when you need fresh content. Make sure though that you personalize the content to fit your "voice" and you'll be ready to get more people seeing your thought leadership!

When people hear about SEO, there are several types of reactions one can expect. For some, it's a blank stare or someone looking at you like you're crazy. For others, SEO is frightening - too many things that need to be done for Google and the other search engines to find my page. And for some, SEO is a topic they love to talk about and can get "geeky" with the best of them while talking about the subject!

Listen in as Jennifer, Daniel, and Patricia attempt to limit the "geekiness" of the SEO topic but still give you useful information that you can immediately use to help your site start improving and generating more organic (NOT paid site views) clicks to your site within a short period of time.

Do you let things pop up on you?

Do you let clients change their project on-demand, without "change fees" or invoicing them for changes outside of the original scope of the project?

Do you become friends with your clients?

There are many different types of boundaries that business people need to set. Some boundaries address the concerns we mentioned above while others help to protect us from getting too close or walking a line that we may fall over.

Listen in as Jennifer, Daniel, and Patricia go over some of the benefits and pitfalls of setting boundaries in the office; between clients and providers and how you should be thinking about what you do in your business/life.

Do you know anyone with an "organized mess" on their desk? Perhaps this may even be you!

When you're not organized properly, you can lose HOURS of time when you are looking for various items/papers/forms, etc. and that can cost you real money.

What do you do to make sure you stay better organized?

Listen in as Jennifer, Daniel, and Patricia talk about organization tips for your business - from password managers to tags in systems to ways to improve your business - all designed to bring you more success!

There are only 24-hours in a day. Nothing we do will ever change that unless some cosmic change happens, and that's not likely to happen for thousands of years, if ever! So, with that said, how we manage our time - personal and business - makes a big difference and we need to be aware of those time constraints and our obligations so that we can move forward.

Listen in as Jennifer, Daniel, and Patricia talk about tips for better time management and how you can start controlling your day instead of it controlling you!

Resources mentioned:

The 7 Habits of Highly Effective People - Stephen R. Covey

Eat That Frog! - Brian Tracy

No B.S. Ruthless Management of People and Profits - Dan Kennedy

Getting Things Done: The Art of Stress-Free Productivity - David Allen

Have you ever heard the line, "everyone is our customer?" For some, that may be true - if you have such an amazing product that EVERYONE is buying what you're selling. But, for most of us, we do not have a market that big - we either sell to businesses or consumers; we sell to people in our local geographic location or we're a larger distributor; etc.

Figuring out how to find a niche and paying attention to what your market wants is important if you want to succeed! So, listen in as Jennifer, Daniel, and Patricia talk about niching down and why you want to figure out how to get as clear on that niche as possible to grow your business TODAY!

Customer service is a big issue - so much so that many businesses say they stand out by providing the best service or some other way of making that same statement.

But, we know plenty of horror stories of bad customer service and how one bad experience can lead to a loss of 15 potential clients and brand reputation!

Listen in as Jennifer, Daniel, and Patricia talk about customer service: what to look out for, how to properly ensure your clients are being kept happy, and knowing that you're not spending more on customer acquisition expenses over silly losses that could have been stopped upfront!

There is a myth that sales post-COVID is/will be different. While there may be some changes, the basics are still the same.

Listen in as Jennifer, Daniel, and Patricia go through what the sales landscape will look like over the coming months and years and how NOW is the time to start capitalizing on the opportunities if you want to win!

Bartering in business can be a great way to reduce cash flow concerns, provided both parties are getting equal value. However, there are many issues to consider when you enter into a bartering relationship with a vendor.

Listen in as Jennifer, Daniel, and Patricia go through some of the points to consider when you look at bartering and how the bartering relationship can help/hurt your business.

Are you the DESTINATION or are you using other people's platforms to drive traffic to your business?

Do you have people looking forward to hearing from you?

Do you get "white mail" from your clients or are you only getting business messages from them?

Do you OWN your media?

Listen in as Jennifer, Daniel, and Patricia talk about owning your media - be it your website, magazines, radio stations/programs, video channels, and more and why it is so important for you to look at growing your universe!

Link mentioned for direct mail options: 3dmailresults.com

When you make the decision to start investing in social media or advertising on any platform, there are many questions you need to consider. Among those questions include areas about where your ideal clients "hang out," are you looking for a particular demographic - men/women, younger/older, etc. There's also the concern that spending too much time on social can have a detrimental impact to your business and efficiencies by wasting time, or going down that "rabbit hole" seeking out a project/idea/desire without knowing what you're doing.

Listen in as Jennifer, Daniel, and Patricia talk about using social media and other online tools to help you in your business and bring you closer to success!

There are so many tech tools that we use on a regular basis in our businesses and lives but how do you know which ones are good and which ones may not make sense for us to use?

Listen in as Jennifer, Daniel and Patricia go through some of the tools they use - the ones that they cannot live without and the ones that may have been a waste of time - and what you want to start looking to get for your business, TODAY!

It's been said many times that we all have a book inside us. Sometimes we are too scared to write our story and sometimes we are not sure how to even get started writing it or being comfortable sharing it with the world.

In this episode of the "It's the Bottom Line that Matters" podcast, we hear from our special guest, Ellen Violette from Books Open Doors, why it is so important to get your book written, what you can do about getting your book seen and adding to your credibility and expertise for that Know, Like & Trust factor that we all need to get our prospects to become clients.

Listen in and find out what you can do RIGHT NOW to get started and why it does not have to take you months or years to get your book done, but can be done in as little as three days!

Book a strategy call right now at https://bookwithellen.com to help you get started writing you book!

Most businesses go out of business because they run out of cash! How do you make sure you have the right amount of capital and cash flow in your business?

Listen in as Jennifer, Daniel, and Patricia talk about business capital, cash flow, Profit & Loss statements, Balance sheets and more in a way that won't put you to sleep!

And if you need access to capital, please check out our special financing offer!

A lot of us get lost in how we talk about what we bring to the table. Sometimes, we end up getting to our value proposition, or the reason someone should want to work with us, in a few minutes, but many times, people have lost interest or attention by that point. You want to have your value proposition up-front and clear that even a fourth-grader can understand what you are doing and offering!

This clarity is true also in your networking "30-second" pitch. If you do not quickly tell your story, your value, and why people should want to speak with you to handle a problem they have and don't want or a solution they want and do not have, you may lose their attention.

Listen in as Jennifer, Daniel, and Patricia go through how you can better define your value proposition and win more opportunities!

Unlike the movie and show, "How to Succeed in Business Without Really Trying," business takes a lot of effort and planning.

Listen in as Jennifer, Daniel, and Patricia go through some of their tips for laying the best framework for success as you start your business. And if you need assistance in getting started, please go to https://clients.njsbdc.com/reg.aspx?mode=counsel&center=21025&subloc=0 and complete the brief intake form for the Small Business Development Center who can then guide you to your local office and get you the assistance you may need.

In our latest episode, we sit down with a crisis communications expert, Lorraine Schuchart who talks with us about what a crisis plan actually is, why it is important to have one, and when you should start preparing it (hint, yesterday is already late in the game!).

Find out more about the various types of concerns you're going to want to consider when mapping out your plan and to whom you should be consulting to get the most out of your plan. Hopefully, the plan you build will sit on a shelf, never to be needed!

You can find more information about Lorraine at the sites below:

Website: https://prosperforpurpose.com/

Blog: https://blog.prosperforpurpose.com/how-to-lead-during-a-crisis/

LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Welcome to the first of our "Listener Question" episodes where Jennifer and Daniel answer questions that you, our loyal listeners, have asked of us about running your business and staying motivated!

If you would like to ask a question of your own, please email us and we will be happy to try and answer your question on our next Listener Question episode!

Business, in general, is relatively straightforward. We make something, sell it and make money. But, every now and then, we get a curveball thrown at us that causes all sorts of issues - be it political, regulatory, natural disasters, pandemics or anything else out of the norm - that mess with our continuing operations.

Listen in as Jennifer and Daniel talk about some of these unforeseen circumstances and how they navigate those waters and how you can too so you can stay ahead in business and succeed!

Nearly all small business owners get hung up on this one - we don't know when to unload some of the tasks we do or some of the "pieces of the pie" that we are not proficient at to people that can help us and improve our situation vs spending our time learning the process and using trial and error to get to some growth.

When we focus on how we can make the change to outsourcing or hiring new team members to complement our skills, or better, to augment our skillset and handle areas where we are NOT good, we can see tremendous growth opportunities, but knowing how to get there and what to focus on is only part of the concern.

Listen in as Jennifer and Daniel go through a few ideas on outsourcing and bringing on team members and how to keep your business running efficiently and in growth-mode.

Resources mentioned: VA marketplace

Do you know if there are any hidden complications in your business that may be hurting your business's operations or ability to sell?

Listen in as Jennifer, Daniel, and Patricia go through some of these complications - things that may be obvious to some and not to others and those items that may not even be foreseen at this time. How you go about addressing these issues will have a significant impact on your business's continuing operations, so take note and get started planning!

Let's face it. We all have issues from time to time staying motivated, keeping our eye on the prize, and giving it our all. The whole idea of operating at 110% gets to many people and causes us to falter.

Listen in as Jennifer, Daniel, and Patricia talk about motivation, how they get motivated and what you can do to stay motivated to dominate your market/business!

And please check out Jennifer's new book, "Building A Winning Mindset: Strategies to Help You Be More Positive & BE YOUR BEST to Achieve What Matters to YOU!" available now on Amazon.

Building A Winning Mindset: Strategies to Help You Be More Positive & BE YOUR BEST to Achieve What Matters to YOU!

One of the quickest and most lucrative ways to grow your business is by getting in front of large groups of people to share your expertise and offer. However, many people are afraid of public speaking and so focus on the 1:1 model where they talk to hundreds of people individually with the same offer and information that could have been presented one-to-many.

There are benefits and drawbacks to each way of presenting but you're going to want to listen in as Jennifer, Daniel, and Patricia go through how they navigate the waters; generate new opportunities and grow their businesses and why you should be following a similar tactic for your business.

Resources: "How I Raised Myself from Failure to Success in Selling" by Frank Bettger on Amazon

How I Raised Myself From Failure to Success in Selling

In sales, one of the most dreaded people you can get on the phone is the gatekeeper - that person that doesn't want to let you get through to your "target." But, when you have a clear strategy and are friendly and helpful to the gatekeeper, you can often find out much more about the company and stand a better chance at getting your prospect to sign up with you!

Listen in as Jennifer, Daniel and Patricia talk about the gatekeeper and how you can "get more bees with honey than vinegar" and win more sales opportunities by being helpful on the phone!

sales #coldcalling #phonesales #telesales

How do you view customer service in your business? Do you look at it as an investment in your business or an expense? Do you pay attention to the words and ways that you use to describe your clients or are they numbers or a meaningless word in your vocabulary?

Listen in as Jennifer, Daniel and Patricia review some customer service wins and fails and why you should be paying more attention to customer service.

Tag #Disney #Walmart

A lot of us go to conferences, seminars, webinars, and more. In today's seemingly all-remote world, many of us may have attended (or at least signed up to go to) more online programs than we used to. But, the major questions to answer about the programs that you attend are:

What do you do with the information that you learned from that program?

Do you have a goal in mind for attending? Are you trying to learn something new, find someone new, find a new solution you can bring to your clients???

Listen in as Jennifer, Daniel, and Patricia go over some of the programs that they go to, what they look for and some tips they share on what to do for your next program.

And if you want to check out Jennifer, Daniel, and Patricia's upcoming programs, please go to:

Jennifer: https://www.bgsicoaching.com

Daniel: https://www.fixthisbiz.com

Patricia: https://www.patriciareszetylo.com/

For many people who dream of starting a business, they consider opening one with a family member or with a plan to eventually have their family working with them at their business.

But, what happens when you bring in multiple personalities to your business along with issues from the home or bring work home with you?

Listen in as Jennifer, Daniel and Patricia talk about family dynamics in business and what kind of issues may arise and how to navigate the tricky and slippery slope of working with family in this new and exciting episode of "It's the Bottom Line That Matters Podcast!"

After taxes, payroll, and rent, one of the largest expenses in a business is customer acquisition. So, it really is no question then that you'd want to minimize that expense and make more revenue from the clients you already do have. But how do you encourage your existing customer base to buy from you more often and at higher dollar amounts than they already are buying from you?

Listen in as Jennifer, Daniel, and Patricia walk you through some ideas to help you start getting more clients buying from you more often.

Tagging #Valvoline

So many times, small business owners don't know their numbers! They don't really know how much it costs to acquire a customer or how much they're spending on raw goods. They may not be watching all of the invoices to see when suppliers increase the costs or pass those increases through to their customers because they're more interested in doing what they started the business to do, rather than be a bookkeeper or accountant (except if that's what they're doing!)

So, how do you manage your finances and know what the difference between a P&L, balance sheet, cash flow, or any other financial report is and how they can make a difference in your business? Listen in as Jennifer, Daniel, and Patricia go through understanding and knowing how to measure and manage your finances to GROW YOUR BUSINESS!

Do you feel like you're on a hamster wheel or forever stuck throwing stuff against the wall to see what sticks but nothing seems to be changing for you?

You're not alone!

A lot of small businesses go through business trying to find ways to come up with more leads, opportunities, revenue and visibility only to find that what they're doing doesn't work, over and over.

What are you to do?

Listen in as Jennifer, Daniel, and Patricia talk about the hamster wheel and how you can get off and start focusing in on the things that can work for you and grow your business!

And if you need an introduction to SCORE or the Small Business Development Center, reach out to Jennifer and she'll gladly connect you with someone who can help.

So many small businesses say their biggest source of leads is word-of-mouth or referrals. The truth is that referrals, while they are great to get, are often hard to ask for and rarely deliver warm prospects.

Listen in as Jennifer, Daniel, and Patricia talk about referrals - how to ask for them, what to do when you get one and how to manage the process of getting referrals so that you can improve your business!

Do you ask for reviews in your business?

Do you respond to reviews your customers/clients/patients leave for you?

If you're not paying attention to reviews, you are likely leaving money on the table!

Listen in as Jennifer, Daniel and Patricia walk you through the ins-and-outs of reviews and why you should be paying more attention to reviews and how you can use them in your business to improve your own situation!

There are tons of buzz words that get thrown around from time-to-time in the business world. "Content Marketing" is one of those buzz words that are out there, but what exactly is it and how do you do it?

Listen in as Jennifer, Daniel and Patricia go through some ways that you can use content marketing in your business to help you get more clients, more business and more opportunities!

In any business, it's important to realize the mistakes that you've made and find the lessons that can be learned from those mistakes quickly. Sergey Brin, Co-Founder of Google, is credited with saying “Obviously you’re going to have failures. But it’s important to fail quickly.” If you can realize the mistakes and take corrective action quickly, you'll be ahead of the game!

Listen in as Jennifer, Daniel and Patricia confess to some of their mistakes and what you can do to learn from those mistakes and hear the lessons that they have learned from those mistakes and how those lessons impacted their businesses today.

Do you have an exit plan for your business? Or, do you have a strategic growth plan that will allow you to take your business to new heights and grow?

When you look at companies like Kodak, Blockbuster, Polaroid, and others, they may have been large companies but acted small and perished. Then there are companies that started small like Uber that radically transformed their industry.

We need to look at what some of those reasons may be for staying small - whether by choice or situation - and decide how we can make a change.

Listen in as Jennifer, Daniel, and Patricia go through some of the reasons for businesses staying small and what can be done to help them outgrow their limitations in this amazing episode of "It's the Bottom Line That Matters Podcast."

Have you ever received a note, email, letter, or call that seemed to be completely off-the-mark? More often than not, the communique was likely due to some error in automation on the part of the sender.

We've all made those same mistakes too with our own marketing - whether it was sending a message with "Happy Friday" when it was Tuesday or "Dear John" when you were speaking with Jane, our marketing and automation campaigns are only as good as the data we put in when we set our campaigns up.

Listen in as Jennifer, Daniel and Patricia talk about some of the funny marketing pieces they've received and confess some of their marketing automation mistakes too in this episode of "It's the Bottom Line That Matters Podcast."

In this episode, Jennifer, Daniel & Patricia talk about how your market dominating position drives your business and what you need to think about as you look at growing your business.

Listen in and find ways that you can start growing your business by differentiating yourself from your competition and gain your unfair, yet perfectly LEGAL, advantage over your competition!

So often, entrepreneurs and small business owners feel they MUST be in the office/shop in order to get the business to function. Here's the problem with that: what do you do when you cannot be there?

Listen in as Jennifer, Daniel and Patricia show you that with the rights systems and processes in place and a bit of advanced thought, you can be ready to let your business go on without you being there 24/7 for the business to not only survive but thrive!

Do you do a lot of networking in your business? A lot of us go to a lot of events throughout the year but we don't necessarily develop the relationships that we want when we go to these events because we're networking NOT relationship-working!

Find out what the difference is and how you can be a master at relationships when you listen in as Jennifer, Daniel and Patricia discuss the differences between networking and relationship-working and how you can be better at it moving forward.

"The greatest and most successful people have coaches" - ABC's "Secret Millionaire" James Malinchak

There are so many reasons for having a coach or mentor for any given situation - be it in your life, relationships or business, having an objective third-party can work really well when you're faced with questions or need help in figuring out how to move forward.

Listen in as Jennifer Glass, Daniel McCraine and Patricia Reszetylo go through why having a coach or mentor can make a difference and some of the reasons they started working with coaches and what the end results were of working with their coaches!

In this episode, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo take a deep dive into some of the biggest mistakes many small business owners make, regardless of industry or experience, and how they've helped their clients navigate the waters to reverse course or correct those mistakes and learn from them to grow their businesses.

In this episode, we also talk about profit & loss statements, income statements, free cash flow statements, investments from venture capital or friends & family investing, systems and managerial bookkeeping.

Listen in and see what mistakes you may have made too and what you can do about it to grow your business too!

Jennifer, Daniel and Patricia are just like you and have made many mistakes over their careers but that didn't stop them from coming up with a plan and strategy to get them back on track. Listen in as they tell you all about what their mistakes were and how they navigated the journey to recover and get to where they are now!

For some people, the term "Hobby Business" may mean one thing but to the Internal Revenue Service, the IRS, it means something different. Listen in as Jennifer, Daniel, and Patricia talk about what the difference is and how you can protect yourself against any issues with "hobby businesses" and the IRS, because It's the Bottom Line that Matters!

Would you build a house without walls? Would you put up a building with the roof going first? Of course not, but so many business owners don't know what they don't know about how your organization's legal structure can be a major factor in your business's ability to function the way you want it to.

Listen in and find out how you can make sure your four walls are strong, secure and will stand up to any test that may be thrown at it when Jennifer, Daniel, and Patricia show you that It's the Bottom Line that Matters!

In this episode, Jennifer, Daniel, and Patricia talk about the difference between a Unique Selling Proposition (USP) and a Market Dominating Position (MDP). It's not only in terms - there is a clear difference between a USP and MDP and how you use them makes a difference to your marketing and overall success.

Listen in and see what nuggets you can get and how you can use an MDP to help you grow your business, because It's the Bottom Line that Matters!

As business owners, we all know how important it is to gain more knowledge and that competitive advantage. One of the best ways that we know to do that is through the books written by industry experts where they share their "mojo" with us and allow us to get a glimpse into their world.

In this episode, we review our favorite books and what we hope for as we "break the spine" on those works. We talk about Grant Cardone, Dan Kennedy, Christina Daves, John Maxwell, Nick Loise & Darrin Spindler.

Are you reading any good business books? Let us know in the comments or reach out to us to share the love!

In this episode, we talk about business succession planning - what are the key aspects of looking at transferring your business onto your children or other people as it relates to skills, interest, finances and more.

Listen in as Jennifer Glass, Daniel McCraine and Patricia Reszetylo give you amazing nuggets that you can use in your business planning now, so that when you're ready to move on and transfer your business to your kids, you won't have an ugly surprise coming up and biting you!

For more information, please check out fixthisbiz.coach.

As we start a new business, one of the first things we often do is organize our entity with the state so that we can start doing business in the state. However, if you don't know if your entity's structure is set up the correct way, you can be in for a major surprise down the road.

Find out why Patricia Reszetylo says you need to know the five things your accountant and attorney aren't telling you when they setup your business - either because they don't know or they don't necessarily think it's relevant!

Intro credits: Play Easy by tubebackr | https://soundcloud.com/tubebackr | Music promoted by https://www.free-stock-music.com

It's been said that before you even open your business, you want to consider how you're going to exit the business. It's similar to the line about boat owners - the happiest days in a boat owner's life is when they get the boat and when they sell the boat.

When you're in business, there are many questions about what you need to pay attention to as you begin to think about leaving your business. What do you need to focus on? What do you need to do to get ready for a sale/transfer of your business?

The more you can work out what you need to do to achieve your goals, the better off you'll be!

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In this episode, Jennifer Glass, Daniel McCraine and Patricia Reszetylo discuss what you need to know about business continuity and why it is something you want to start thinking about now and not wait until there's some sort of disaster or other issue that may arise that can cause havoc for you in your business!

If you like what you heard in this episode, please consider leaving us a review and/or liking us so we can continue sharing the best information with you. And, if there is something specific you'd like us to discuss, consider letting us know that too!

You wouldn't go on a cross-country trip without a map or GPS, right?

You wouldn't build a house without blueprints, right?

In this episode, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo show you why having a business plan is important to your business and how you can make one that works for your needs and business so your business can be setup properly and without having to worry about "going off the rails!"

In this episode, Jennifer Glass, Daniel McCraine, and Patricia Reszetylo talk about MVP - Minimum Viable Product - and why it is important to business.

Too many people start a business thinking they need a website, logo, social media, and so many other pieces of collateral before they even make a sale, they forget the one important focus: business. Sure, a website may be important for an eCommerce business, but for most retail businesses, a website, in the beginning, may be overkill.

Tune in to find out more and why Jennifer, Daniel, and Patricia say all of those distractions may be costing you business instead of helping!

If you like this episode, please consider giving us a review and telling your friends and colleagues about us!

Thank you!