eCommerce Marketing Society with Lisa Byrne: Recent Episodes
Lisa Byrne
If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggle with marketing, brand, direction, and how to get more sales. You will learn from and be inspired by the most exciting and successful female-founders and marketing experts in the industry as they share their lessons on marketing, mindset, makin’ more sales, and how to ease the business growing pains
I’m Lisa Byrne, an eCommerce Marketing Mentor for women with 20 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business.
eComm Grow Strong - 10-week Live Course Opens June/July 2022
https://lisabyrne.com.au/ecomm-grow-strong/
Join my Free Facebook Group:
https://www.facebook.com/groups/ecommercemarketingsociety
Work with me:
https://lisabyrne.com.au/services
Follow me on Instagram
https://www.instagram.com/lisabyrnemarketing/
Before you dive into ads, Instagram, or email campaigns — you need strong foundations. Without them, your marketing feels inconsistent, your sales unpredictable, and your growth harder than it should be.
In this episode of the Ecommerce Marketing Society, I’m breaking down the 4 foundations every ecommerce brand needs to scale in 2025:
✔️ Knowing your numbers
✔️ Truly understanding your customer
✔️ Nailing your positioning
✔️ Building a brand your customers connect with
These are the non-negotiables that turn scattered marketing into consistent sales. If you’ve been feeling stuck, overwhelmed, or like your efforts aren’t paying off — this episode will show you exactly where to start.
👉 Tune in, audit your foundations, and get ready to grow smarter, sell more, and scale sustainably.
Ready to take the next step?
Here's how:
👉 Making under $2K months? Start with my free training: The 4 Steps to $5k Months Organically.👉 Dreaming of $10K months? Check out eComm Triple Threat
👉 And if you’re aiming for $100K months, book a free Clarity Call with me.
See omnystudio.com/listener for privacy information.
Today we're talking Facebook Ads - and more specifically, the power of ads that don't look like ads.
The advertising landscape is always shifting, so it's important to stay up to date with what's converting, and right now that looks like content that feels like organic content, like you were just scrolling your feed and saw a post from a friend or page you follow.
Whereas in the past you might have created specific copy and creative just for ads to stand out, now we're seeing content that feels more natural out-performing those flashy campaigns, so let's talk about how you can apply this knowledge to your own marketing.
I'll share:
- 3 types of creative that are performing well in ads right now
- Why authenticity and relatability are winning over the perfectly polished ads of the past
- Why honing your Facebook Ad skills are essential to scale your eComm business
Ready to make your next ad campaign a success? Let's dive in.
NEW LIVE (AND FREE!) WORKSHOP!
The 90 Day Scaling Roadmap is a FREE live masterclass for eComm founders who want to grow smarter, not work harder. Happening on Wednesday 30 April at 12pm AEST, this is the exact method I use inside my high-level coaching program to help eCommerce founders go from stuck and overwhelmed to confidently scaling to $50K+ months and beyond.
👉🏼 Save your seat now: https://www.lisabyrne.co/roadmap
Ready to scale to consistent $50K–$100K months without burning out or wasting time on the wrong strategies?
eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth.
Inside, you'll get:
✔ 1:1 coaching with me to refine your growth and marketing strategy
✔ Twice-monthly Group Coaching Calls for planning, clarity, and momentum
✔ Weekly Facebook Ads Feedback Sessions to optimise and scale your ads
✔ Customised marketing, content, and brand strategy tailored to your business
✔ Website, email & social media reviews to convert more browsers into buyers
✔ Daily support inside a private Slack channel so you’re never stuck
✔ Lifetime access to my full course suite (valued at $8K+)
This isn’t another group program filled with Zoom calls and generic advice.
It’s a scaling partnership for women who are done winging it and ready for more direction, results and freedom!
If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited.
👉 Apply here eComm Scale Strong.
If I feel you are a great fit, I will invite you to a free initial consultation so we can get to know each other and ensure this is the best next step for you and your goals.
I can't wait to read your application!
👉 Apply here eComm Scale Strong.
See omnystudio.com/listener for privacy information.
In today's episode I'm sharing the practical steps of my 3-part sales strategy to help you achieve $20k months without burning yourself out in the process. This is all about doing less, but with more focus on the right things that are going to help you scale your business.
We're talking:
- Why you need to focus on your systems in order to scale
- The importance of getting your brand foundations right first, before investing in more marketing
- Prioritising the three stages of your marketing funnel
- The three most impactful areas to focus on if you want to reach those $20k+ months
Grab a pen, you're going to want to take plenty of notes from this one!
NEW LIVE (AND FREE!) WORKSHOP!
The 90 Day Scaling Roadmap is a FREE live masterclass for eComm founders who want to grow smarter, not work harder. Happening on Wednesday 30 April at 12pm AEST, this is the exact method I use inside my high-level coaching program to help eCommerce founders go from stuck and overwhelmed to confidently scaling to $50K+ months and beyond.
👉🏼 Save your seat now: https://www.lisabyrne.co/roadmap
Ready to scale to consistent $50K–$100K months without burning out or wasting time on the wrong strategies?
eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth.
Inside, you'll get:
✔ 1:1 coaching with me to refine your growth and marketing strategy
✔ Twice-monthly Group Coaching Calls for planning, clarity, and momentum
✔ Weekly Facebook Ads Feedback Sessions to optimise and scale your ads
✔ Customised marketing, content, and brand strategy tailored to your business
✔ Website, email & social media reviews to convert more browsers into buyers
✔ Daily support inside a private Slack channel so you’re never stuck
✔ Lifetime access to my full course suite (valued at $8K+)
This isn’t another group program filled with Zoom calls and generic advice.
It’s a scaling partnership for women who are done winging it and ready for more direction, results and freedom!
If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited.
👉 Apply here eComm Scale Strong.
If I feel you are a great fit, I will invite you to a free initial consultation so we can get to know each other and ensure this is the best next step for you and your goals.
I can't wait to read your application!
👉 Apply here eComm Scale Strong.
See omnystudio.com/listener for privacy information.
Today we’re diving into a big one—how to increase your profit without working more hours or adding more chaos to your plate.
Over on Instagram this month, I’ve been sharing all my best profit tips in what I’m calling March Into Money—because let’s be honest, if we want to keep growing in 2025, profit has to be the priority.
Because when you truly understand your numbers, you can make smart, strategic decisions that keep you in control—no matter what the economy’s doing.
Maybe you’re making sales but not really paying yourself.
Maybe your revenue’s growing, but your profit margin hasn’t budged.
Or maybe you’re just wondering: “Why does this still feel so hard?”
You’re not alone.
I recently hosted a one-day retreat inside my mastermind eComm Scale Strong and the theme was profit and efficiency—because that’s the biggest goal for me and my clients this year.
It’s not just about visibility or more sales.
It’s about building a business that pays you—consistently and profitably.
Because a business that only works when you’re hustling 24/7? That’s not sustainable.
And a business that brings in revenue but drains your energy and your bank account? That’s not freedom.
So today, we’re unpacking:
- Why profit is the real goal in 2025
- What’s keeping your margins stuck
- The tiny 1% changes that can make a huge difference
- And how to start making more without doing more
Let’s dive in.
Ready to scale to consistent $50K–$100K months without burning out or wasting time on the wrong strategies?
eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth.
Inside, you'll get:
✔ 1:1 coaching with me to refine your growth and marketing strategy
✔ Twice-monthly Group Coaching Calls for planning, clarity, and momentum
✔ Weekly Facebook Ads Feedback Sessions to optimise and scale your ads
✔ Customised marketing, content, and brand strategy tailored to your business
✔ Website, email & social media reviews to convert more browsers into buyers
✔ Daily support inside a private Slack channel so you’re never stuck
✔ Lifetime access to my full course suite (valued at $8K+)
This isn’t another group program filled with Zoom calls and generic advice.
It’s a scaling partnership for women who are done winging it and ready for more direction, results and freedom!
If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited.
👉 Apply here eComm Scale Strong.
If I feel you are a great fit, I will invite you to a free initial consultation so we can get to know each other and ensure this is the best next step for you and your goals.
I can't wait to read your application!
👉 Apply here eComm Scale Strong.
See omnystudio.com/listener for privacy information.
Scaling isn’t just about selling more—it’s about becoming the brand people can’t stop talking about. Get your strategy, visibility, and community right, and sales will follow effortlessly.
When brands struggle to break past $10K–$50K months, it’s rarely because you’re not working hard enough, it’s also rare that just a sales problem.
It could be that it’s a brand problem.
If your audience doesn’t connect with your brand, forgets your brand or doesn't see your brand as the go-to choice, no amount of ads, discounts, or promotions will change that.
In this episode, I will share the 3 things holding your brand back from scaling and simple actions to take to turn it around.
Ready to scale to consistent $20k, $50K to $100K months without burning out or wasting time on the wrong strategies?
eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth.
Inside, you'll get:
✔ 1:1 coaching with me to refine your growth and marketing strategy
✔ Twice-monthly Group Coaching Calls for planning, clarity, and momentum
✔ Weekly Facebook Ads Feedback Sessions to optimise and scale your ads
✔ Customised marketing, content, and brand strategy tailored to your business
✔ Website, email & social media reviews to convert more browsers into buyers
✔ Daily support inside a private Slack channel so you’re never stuck
✔ Lifetime access to my full course suite (valued at $8K+)
This isn’t another group program filled with Zoom calls and generic advice.
It’s a scaling partnership for women who are done winging it and ready for more direction, results and freedom!
If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited.
👉 Apply here eComm Scale Strong.
If I feel you are a great fit, I will invite you to a free initial consultation to get to know each other and ensure this is the best next step for you and your goals.
I can't wait to read your application!
👉 Apply here eComm Scale Strong.
See omnystudio.com/listener for privacy information.
Today, we are talking about Facebook ads. You may love them. You may hate them. You may have been avoiding them, but they're very, very important to ecommerce and scaling our audience, scaling the traffic to our site, and ultimately growing the business.
So if you have been throwing money at Facebook ads and seen little to no return, or perhaps you've been trying to DIY them, or you've outsourced to an agency, or you've got someone working on them in your team, but you're just not seeing results, this episode is for you, and you're not alone either. I know it is such a frustration for a lot of business owners. But I've got you, and I know we can tackle this together.
Ready to scale to consistent $20k, $50K to $100K months without burning out or wasting time on the wrong strategies?
eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth.
Inside, you'll get:
✔ 1:1 coaching with me to refine your growth and marketing strategy
✔ Twice-monthly Group Coaching Calls for planning, clarity, and momentum
✔ Weekly Facebook Ads Feedback Sessions to optimise and scale your ads
✔ Customised marketing, content, and brand strategy tailored to your business
✔ Website, email & social media reviews to convert more browsers into buyers
✔ Daily support inside a private Slack channel so you’re never stuck
✔ Lifetime access to my full course suite (valued at $8K+)
This isn’t another group program filled with Zoom calls and generic advice.
It’s a scaling partnership for women who are done winging it and ready for more direction, results and freedom!
If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited.
👉 Apply here eComm Scale Strong.
If I feel you are a great fit, I will invite you to a free initial consultation to get to know each other and ensure this is the best next step for you and your goals.
I can't wait to read your application!
👉 Apply here eComm Scale Strong.
See omnystudio.com/listener for privacy information.
Nothing like a new year to give yourself a clean slate, a kick up the bum and a new sense of direction.
Which is what this episode is all about.
- Simple strategy
- Planned out year
- Manageable marketing
- Getting more done in less time
- And of course, business growth while living your life
So this episode is for you no matter what stage of business you are at, because every single business owner, if you don't have a plan for the year, you're already on the fast-track to burnout.
Ready to scale to consistent $20k, $50K to $100K months without burning out or wasting time on the wrong strategies?
eComm Scale Strong is my high-touch, done-with-you coaching experience for product-based business owners who are already making moves—but know they need smarter strategy, deeper support, and a personalised path to sustainable growth.
Inside, you'll get:
✔ 1:1 coaching with me to refine your growth and marketing strategy
✔ Twice-monthly Group Coaching Calls for planning, clarity, and momentum
✔ Weekly Facebook Ads Feedback Sessions to optimise and scale your ads
✔ Customised marketing, content, and brand strategy tailored to your business
✔ Website, email & social media reviews to convert more browsers into buyers
✔ Daily support inside a private Slack channel so you’re never stuck
✔ Lifetime access to my full course suite (valued at $8K+)
This isn’t another group program filled with Zoom calls and generic advice.
It’s a scaling partnership for women who are done winging it and ready for more direction, results and freedom!
If you’re earning $10K+ months and want to scale faster, with less stress—apply now. Spots are limited.
👉 Apply here eComm Scale Strong.
If I feel you are a great fit, I will invite you to a free initial consultation to get to know each other and ensure this is the best next step for you and your goals.
I can't wait to read your application!
👉 Apply here eComm Scale Strong.
See omnystudio.com/listener for privacy information.
Forget about getting lost in strategy - this month is all about execution and quick wins.
In today’s episode I'm focusing on refining your abandoned cart flow to cut through the noise and drive conversions when competition is fierce - aka the upcoming BFCM season!
I'll share essential tweaks to make your emails stand out and urge customers back to complete their purchases, the three emails you need in your abandon cart flow, and how to best optimise for Black Friday.
NEW! Free ON DEMAND Masterclass for eComm Business Owners!
4 Steps To Grow Your Online Store Sales To $10k Months
(without paying for ads)
$10k months can happen faster than you think when you have a clear and simple marketing roadmap!
Watch the training now: https://lisabyrne.com.au/workshop
Applications are now open for eComm Scale Strong!
The 6-month mastermind to help you scale to multi-six, seven figures and beyond!
If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.
Fill out the application form here so we can chat on the phone.
See omnystudio.com/listener for privacy information.
It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to wrap up this 3-part series with you to explore the three essential stages of planning a killer Black Friday campaign to help you generate 3 months worth of revenue in just 1 to 2 weeks in November.
In this final episode, I'm sharing how to plan your Black Friday campaigns during November, the metrics and data to look for and the mindsets you need to make your Black Friday promotions work.
Listen in to hear exactly how I teach my clients to prepare for Black Friday, the types of irresistible and profitable offers that can work for you, and what assets you'll need to prepare now for your campaign.
NEW! Free ON DEMAND Masterclass for eComm Business Owners!
4 Steps To Grow Your Online Store Sales To $10k Months
(without paying for ads)
$10k months can happen faster than you think when you have a clear and simple marketing roadmap!
Watch the training now: https://lisabyrne.com.au/workshop
Applications are now open for eComm Scale Strong!
The 6-month mastermind to help you scale to multi-six, seven figures and beyond!
If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.
Fill out the application form here so we can chat on the phone.
See omnystudio.com/listener for privacy information.
Today, we're diving into the journey of Julia, a busy mom of 4 kids, paediatric dietitian, and the founder of Nudie Rudy Lunchbox.
Julia is a client within my eComm Scale Strong Mastermind, and in just 12 short months, Julia was able to almost DOUBLE her online sales - by doubling down on the marketing strategies that were already working for her business.
Julia's story is a masterclass in smart, data-driven decision making.
If you're an eCommerce entrepreneur looking to take your business to the next level, you're going to want to listen closely. Julia is going to share the exact steps she took to scale her brand, overcome obstacles, and achieve her incredible growth.
NEW! Free LIVE Masterclass for eComm Brands!
Plan & Profit: The 90-Day Planning Workshop4 September 2024
Give me 60 minutes of your time, and you will walk away with a 90-day marketing plan for more sales, more profit, and less stress.
Get your name on the list here https://www.lisabyrne.co/90dayprofitplan
Applications are now open for eComm Scale Strong!
The 6-month mastermind to help you scale to multi-six, seven figures and beyond!
If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.
Fill out the application form here so we can chat on the phone.
See omnystudio.com/listener for privacy information.
It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to kick off this 3-part series with you to explore the three essential stages of planning a killer Black Friday campaign to help you generate 3 months worth of revenue in just 1 to 2 weeks in November.
In this second episode, I'm sharing how to create a clear and compelling offer for your Black Friday campaign that your audience can instantly understand and also is wildly profitable for you.
Listen in to hear exactly how I teach my clients to prepare for Black Friday, the types of irresistible and profitable offers that can work for you, and what assets you'll need to prepare now for your campaign.
NEW! Free LIVE Masterclass for eComm Brands!
Plan & Profit: The 90-Day Planning Workshop4 September 2024
Give me 60 minutes of your time, and you will walk away with a 90-day marketing plan for more sales, more profit, and less stress.
Get your name on the list here https://www.lisabyrne.co/90dayprofitplan
Applications are now open for eComm Scale Strong!
The 6-month mastermind to help you scale to multi-six, seven figures and beyond!
If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.
Fill out the application form here so we can chat on the phone.
See omnystudio.com/listener for privacy information.
It's about to be the biggest time of the year for most eCommerce Brands - Black Friday. I'm excited to kick off this 3-part series with you to explore the three essential stages of planning a killer Black Friday campaign to help you generate 3 months worth of revenue in just 1 to 2 weeks in November.
In this first episode, we're going to talk about planning and preparing for a successful Black Friday campaign - including the mindset shifts to make NOW so you can have your most successful season ever.
Listen in to hear exactly how I teach my clients to prepare for Black Friday, the data to review, and how to set goals for growth.
NEW! Free LIVE Masterclass for eComm Brands!
Plan & Profit: The 90-Day Planning Workshop4 September 2024
Give me 60 minutes of your time, and you will walk away with a 90-day marketing plan for more sales, more profit, and less stress.
Get your name on the list here https://www.lisabyrne.co/90dayprofitplan
Applications are now open for eComm Scale Strong!
The 6-month mastermind to help you scale to multi-six, seven figures and beyond!
If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.
Fill out the application form here so we can chat on the phone.
See omnystudio.com/listener for privacy information.
Welcome back to one of my favourite segments on the podcast: Coaching Conversations!
This is where I expand on the conversations I'm having with clients inside my 6-month mastermind for female eCommerce founders, eComm Scale Strong.
This week's coaching conversation is around finding the right problems or gaps in your business to solve for, so that you can ultimately increase your bottom line.
Listen in on how we're approaching finding the right problem (including my handy online store scaling calculator), what data we're looking at and the simple actions we're focused on to move towards her goals.
NEW! Free 3-Day Challenge for eComm CEOs!
Product CEO Profit Challenge
June 25-27 2024
Give me 3-Days & I’ll show you how to break through the messy middle to $20k + months (and actually make a profit!)
Get your name on the list here https://www.lisabyrne.co/product-ceo
Applications are now open for eComm Scale Strong!
The 6-month mastermind to help you scale to multi-six, seven figures and beyond!
If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.
Fill out the application form here so we can chat on the phone.
See omnystudio.com/listener for privacy information.
Welcome back to Part 2 of our journey with Aami, the entrepreneurial force behind Mimi & Co, the modern cloth nappy brand making waves in the eCommerce and parenting world. Aami takes us through her remarkable journey from a $250,000 annual revenue to achieving a $100,000 day thanks so her unwavering focus on building an online community through TikTok, Instagram and a VIP Facebook Group.
Aami discusses her whirlwind Shark Tank journey, marketing and the importance of knowing your numbers, and how to manage it all when things go wrong and how I supported her inside. eComm Scale Strong.
Interested in joining Aami and other inspiring ladies inside my Mastermind? Book a call with me here:
https://www.lisabyrne.co/ess-application
NEW! Free 3-Day Challenge for eComm CEOs!
Product CEO Profit Challenge
June 25-27 2024
Give me 3-Days & I’ll show you how to break through the messy middle to $20k + months (and actually make a profit!)
Get your name on the list here https://www.lisabyrne.co/product-ceo
Applications are now open for eComm Scale Strong!
The 6-month mastermind to help you scale to multi-six, seven figures and beyond!
If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.
Fill out the application form here so we can chat on the phone.
See omnystudio.com/listener for privacy information.
Meet Aami, the entrepreneurial force behind Mimi & Co, the modern cloth nappy brand making waves in the eCommerce and parenting world. Aami takes us through her remarkable journey from a $250,000 annual revenue to achieving a $100,000 day thanks so her unwavering focus on building an online community through TikTok, Instagram and a VIP Facebook Group.
Aami discusses her challenges and strategies for scaling her business, building brand loyalty, leveraging a supportive community to drive significant sales, and the power of seeking support, including from a mastermind group like eComm Scale Strong.
Interested in joining Aami and other inspiring ladies inside my Mastermind? Book a call with me here:
https://www.lisabyrne.co/ess-application
NEW! Free 3-Day Challenge for eComm CEOs!
Product CEO Profit Challenge
June 25-27 2024
Give me 3-Days & I’ll show you how to break through the messy middle to $20k + months (and actually make a profit!)
Get your name on the list here https://www.lisabyrne.co/product-ceo
Applications are now open for eComm Scale Strong!
The 6-month mastermind to help you scale to multi-six, seven figures and beyond!
If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.
Fill out the application form here so we can chat on the phone.
See omnystudio.com/listener for privacy information.
Meet Cassie Sanghvi, the innovative founder of The Base Collective, a leading magnesium wellness brand. Cassie shares her inspiring journey from her roots as a pharmacist to scaling a successful eCommerce brand and also being a part of my high-touch Mastermind, eComm Scale Strong.
She discusses her business's pivotal moments, including the scaling challenges, the importance of understanding your numbers, and the transformative power of joining a mastermind group like eComm Scale Strong.
https://thebasecollective.com/
NEW! Free Masterclass for 6-Figure Founders:
The 7-Figure Strategy Masterclass!
April 11, 12pm AEST
Get your name on the list here https://lisabyrne.com.au/7-figure-products/
Applications are now open for eComm Scale Strong!
The 6-month mastermind to help you scale to multi-six, seven figures and beyond!
If it's time to finally get more strategy and support so you can smash through your current revenue and profit and bring more ease and flow into your marketing (and life!), then this mastermind is for you.
Fill out the application form here so we can chat on the phone.
See omnystudio.com/listener for privacy information.
Let's bust some myths! The 5 big lies about marketing that are holding you back. From believing everything needs to be perfect, to thinking you need to be everywhere at once, I'm here to tell you it's not true.
I'll also explain why you don't need an agency to scale and remind you that nobody has it all figured out.
Join me for a no-holds-barred discussion that will clear the path for your business to hit those 10K, 20K, and 50K months.
Plus, don't miss out on my free three-day boot camp and the exciting launch of the revamped eComm Grow Strong program. Let's kick those myths to the curb and move your business forward.
Find me at https://lisabyrne.com.au/ or over at Instagram at https://www.instagram.com/lisabyrnemarketing/
See omnystudio.com/listener for privacy information.
In this inspiring podcast episode, I chat with my client Leanne, the owner of a New Zealand-based small business called "The Book Shoppe." Leanne shares her journey from working in a high-stress job in the Department of Corrections to pursuing her passion for books and scaling a unique book subscription service.
Leanne's dedication to her business and love for books has resulted in remarkable business growth since joining the eComm Scale Strong Mastermind and building a strong community of readers.
We review her long list of achievements since joining the eComm Scale Strong mastermind like doubling her monthly revenue from $15k months to $30k months and earning $73k just through email marketing alone!
Applications are now open for eComm Scale Strong!
https://www.lisabyrne.co/ess-application
The 6-month mastermind to help you scale to multi-six, seven figures and beyond!
If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.
Fill in the application form here and we can make time to chat on the phone.
See omnystudio.com/listener for privacy information.
In this episode, I guide you through the most important questions to ask yourself to define your goals and focus for the year if you want more revenue, direction and profit!
DM me the word PLAN and I will send you the free planning template to do with this episode.
Applications are now open for eComm Scale Strong!
https://www.lisabyrne.co/ess-application
This is THE mastermind to help you scale from six figures to multi-six, seven and beyond! And the only one with private coaching and done-for-you strategy.
Get a better strategy and more support so you can smash your goals for 2024 with more ease and flow.
Fill in the application form here and we can make time to chat on the phone.
Lisa Byrne
eCommerce Marketing Coach for Women
https://lisabyrne.com.au/
www.instagram.com/lisabyrnemarketing
See omnystudio.com/listener for privacy information.
This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.
The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond.
There are only 10 spots available for the next intake. Find out more here.
See omnystudio.com/listener for privacy information.
Are you stuck at $20k months and dreaming of $50k-100k ++ months?
We are diving deep into the reasons why you may be stuck in the "messy middle" of online store growth and how you can smash through to new revenue and profit levels, without burning out.
Today I'm sharing 3 areas of your business that might be keeping you stuck and how to make powerful changes to support your growth and allow you to step into CEO!
This episode is brought to you by high-touch, highly personalised coaching container eComm Scale Strong.
The high-touch, personalised coaching program for ambitious female eCommerce founders who are at $15k+ months and want to scale to six, multi-six, seven figures and beyond.
There are only 10 spots available for the next intake. Find out more here.
See omnystudio.com/listener for privacy information.
This is a power-packed episode to help you have the most successful Q4 yet!
I cover 5 things to do right now to set yourself and your promotions up for success such as:
- Tapping into data from past promotions
- Shifting your mindset
- Crafting tailored offers
- Creating compelling campaigns
- Leveraging email marketing
I am running a FREE 3-Day Challenge in October and I want you to be there!
It's called the "Product CEO Profit Challenge". I will show you how to amplify your profits and transform your role as CEO so you can get more done and make more money.
SAVE YOUR SEAT: https://www.lisabyrne.co/product-ceo
See omnystudio.com/listener for privacy information.
Join Kate Toon and I as we chat about growing a business whilst being a parent and all the highs and lows that come with it!
Kate Toon recently published a brand-new book "Six Figures in School Hours". It's an honest and practical handbook covering mindset, productivity, money, family and self-care - a must read for anyone in the messy middle of building your business.
She is also hosting the Digital Marketing Collective Conference in Sydney in October. Find out the details here.
See omnystudio.com/listener for privacy information.
Welcome to a new segment on the podcast: Coaching Conversations!
This is where I expand on the conversations I'm having with clients inside my 12-month mastermind for female eCommerce founders, eComm Scale Strong.
This week's coaching conversation is around helping a new client in the skincare niche, scale from $20k months where she has been stuck, all the way to $50-80k months which is her big juicy goal!
Listen in on how we're approaching this strategy and how I use my signature scaling framework "Purposeful, Practical and Profitable" to ensure we're building a business and marketing plan that is intentional, realistic and has a high ROI for this busy founder.
Applications are now open for eComm Scale Strong!
The mastermind to help you scale from 6 figures to multi-six, seven and beyond!
The next round of amazing women starts in August.
If it's time to finally got more strategy and more support so you can smash through your current revenue and profit and get some more ease and flow into your marketing (and life!) then this mastermind is for you.
Fill in the application form here and we can make time to chat on the phone.
Lisa Byrne
eCommerce Marketing Coach for Women
https://lisabyrne.com.au/
See omnystudio.com/listener for privacy information.
5 ways to increase your profit long-term by nailing the basics and creating new habits. Today we're covering:
- How to create an eCommerce marketing strategy and strong business foundations first
- Get to know your marketing and financial numbers such as your gross profit, costs of goods sold and net profit.
- How setting clearer, bigger goals means your actions and results will be bigger
- How to increase the price of your products to increase profits
- How to decrease costs to increase profits in your eCommerce business
This episode is brought to you by eComm Grow Strong.
Don't spend a dollar on Facebook ads, Google ads, agencies or freelancers until you have done this course!
EGS is my 12-week coaching program and course for women in the early years of their with product-based businesses or online stores who struggle with marketing and want to reach $5k-$10k months without the hustle.
We officially kick Start late June but you can get instant access right now by snapping up the early bird offer! ⬇️
https://www.lisabyrne.co/egs
See omnystudio.com/listener for privacy information.
Meet Anna Van Dijk, a long-time client and owner of two much-loved eCommerce brands LuncBox Mini and Krumbs Co. Anna has built a million-dollar business in just 5 years by focusing on helping and connecting with ideal customers through video.
This episode is brought to you by eComm Grow Strong.
Doors open to the waitlist in June!
EGS is my 12-week coaching program and course for women in the early years of their with product-based businesses or online stores who struggle with marketing and want to reach $5k-$10k months without the hustle.
Save $200 and get extra bonuses when your name is on the waitlist 🥳
https://www.lisabyrne.co/egs
See omnystudio.com/listener for privacy information.
Welcome to a new segment on the podcast: Coaching Conversations!
This is where I expand on the conversations I'm having with students inside eComm Grow Strong and my mastermind clients inside eComm Scale Strong.
This week's coaching conversation is around profitability. I'm currently working with a client whose goal is to double her annual revenue, but she struggles with cash flow.
In this episode, we talk about the importance of ensuring your business is operating as efficiently as possible before investing more time and money into marketing.
This episode is brought to you by eComm Grow Strong.
Doors open in a few weeks!
EGS is my 12-week coaching program and course for women in the early years of their with product-based businesses or online stores who struggle with marketing and want to reach $5k-$10k months without the hustle.
Save $200 and get extra bonuses when your name is on the waitlist
https://www.lisabyrne.co/egs
See omnystudio.com/listener for privacy information.
What do successful female founders of seven-figure eCommerce brands have in common?
What actions do they take? Where do they focus? What do they invest in and what kind of mindset do they have?
In today's episode, I'm breaking down the common traits, beliefs, actions and characteristics of the women I have worked with who have reached and exceeded that illustrious 7 figure eCommerce business so you can take even a smidge as inspiration to step into your own confidence and power as the CEO of your brand.
If you would like my help to do this over the next 12 months, there are 4 spots left for eComm Scale Strong!
Find out all the details and apply so we can chat on the phone to see if this is your next best step.
https://www.lisabyrne.co/ess-application
See omnystudio.com/listener for privacy information.
One thing I see missing in marketing every single day, is killer copy and clear messaging. I have dedicated an entire module to it inside eComm Grow Strong because words sell.
I am obsessed with great copy, so when Anita Siek from Wordfetti came onto the eCommerce Marketing Society podcast I was in marketing nerd heaven!
Anita is also a quirky, funny and smart character too - that's my type of gal! 👯♀️
We chat:
- How Anita helps brands be radically different ⚡️
- Why your customers need to hear YOUR voice 📣
- Why you need to get loud and proud about your amazingness 🥇
- Why you need to send more emails 📧
- Why you need to be obsessed with the problem your customer is experiencing 🔎
- Trends and predictions for 2023 🔮
There are so many golden nuggets in this episode, so pay attention!
Are you a six figure founder and want to grow to multi-six, seven figures and beyond and STILL have time off, feel calm and in control?
Then I'd love to invite you to join the waitlist for eComm Scale Strong!
A small, intimate and transformational 12-month coaching container for women with 6-figure eCommerce businesses ready to build 7-figure empires (without working harder).
There are only 10 spaces available and applications close on March 31st, 2023.
Add your name here and I will be in touch within 24 hours
https://www.lisabyrne.co/ess-waitlist
See omnystudio.com/listener for privacy information.
Meet Sandra the Founder of Mizzie the Kangaroo.
Sandra joined eComm Grow Strong in 2022 after already putting two of her employees through the program, she decided she needed to take control of her own growth by ensuring her foundations were rock solid and she had the right organic marketing strategy in place.
Sandra is an incredible woman who has led her business through some of the most extreme challenges a business can face, like disastrous Australian floods, a global pandemic that hit her wholesale revenue hard and difficult staff changes.
But nothing is going to stop Sandra or Mizzie from bouncing around the globe and helping parents and children learn through play.
Take a listen to this inspiring story of turning lemons into lemonade and never, ever losing sight of that big purpose and goal.
🎉ECOMM GROW STRONG: DOORS ARE OPEN!🎉
Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit in just 12 weeks.
Grow your product-based business organically (without paying for ads or agencies)
https://www.lisabyrne.co/egs
See omnystudio.com/listener for privacy information.
Meet eComm Grow Strong alumni, Miranda Kennedy, Founder of Mindful Marlo.
We talk:
- The rapid change and evolution of her brand, products and mindset over the past 2 years
- How she decided to trust her gut and pivot her products and rebrand her business
- The power of investing in herself and surrounding herself with inspiring women
- How mindset has been the true secret to her success
- Her experience inside eComm Grow Strong and how she has been able to use it in both businesses (thank you lifetime access!)
🎉ECOMM GROW STRONG: DOORS ARE OPEN!🎉
Go from wondering ‘what next’ to having a simple, step-by-step marketing strategy for more traffic, sales and profit in just 12 weeks.
Grow your product-based business organically (without paying for ads or agencies)
https://www.lisabyrne.co/egs
See omnystudio.com/listener for privacy information.
When I first started my business I knew I needed help. I didn't want to waste time faffing about so I was ready to invest in help. But what kind of help was best for me?
A course, group program or mastermind? It was so confusing!
Fast forward 6+ years and not only have I done all of the above, I've also created all of the above.
In this episode of the eCommerce Marketing Society podcast, I'm going through the pros and cons of each to help you understand what the next best step is for you.
Want free coaching from me, like, next week?!
RSVP to 🚀POWER YOUR PRODUCT BOOTCAMP!🚀 A free 4-day live workshop series helping you get a clear plan for online store success so you don't waste another minute thinking "what do I do next?".
Register here: https://www.lisabyrne.co/bootcamp
Interested in my 12-month mastermind 'eComm Scale Strong'?
Pop your name here https://www.lisabyrne.co/ess-waitlist
Ready to lay foundations, create a marketing strategy, implement an organic marketing plan and have my support for 12 weeks?
eComm Grow Strong opens soon! https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
See omnystudio.com/listener for privacy information.
eComm Grow Strong Student Success Story - Laura Turner, Wild Indiana
When you're a Mum of three children, you need to create a business that works for you and your family - which as you know is easier said than done!
Laura Turner is the founder of Wild Indiana, a mum of three young children (whom she homeschools by the way!) and a recent graduate of eComm Grow Strong.
And I want to know, how the heck does she do it all?!
Laura is so generous with us today, sharing how she manages her incredibly successful eCommerce business whilst homeschooling her kids.
Hint: she realised she couldn't do it all! We chat:
- How she started her business
- When she first started to hire a team
- Pivoting from handmade products so she could scale
- Moving to a 3PL warehouse
- Working with a VA to get more done
- And of course, her experience in eComm Grow Strong and the changes she has made since.
Take a listen, you'll love it!
Do you want to join the next round of eComm Grow Strong?
Doors are currently open to the waitlist (go check your inbox!) and open to the public later in February.
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
If you would like to book a call with me to discuss what marketing your business needs and how I can help - click here:
https://lisabyrne.com.au/contact/
See omnystudio.com/listener for privacy information.
If you feel like you're trying really hard to market your business but the sales are slow, low, or hit a slump?
Something isn't working!
In episode 70 of the eCommerce Marketing Society podcast, we look at 3 reasons why your marketing isn't working and what to do about it.
We cover:
- What I class as "marketing & brand foundations" and why they're crucial to the long-term success of every eCommerce brand
- Your traffic-driving strategy and why you need one (hint: no traffic = no sales!)
- Self-belief and growth mindset: why it's inextricably linked to your marketing and business growth
Doors open to my 12-week group coaching program & course eComm Grow Strong in just a few weeks!
If you have your name on the waitlist, you'll be the first to secure your spot (numbers are capped), the first to get access to course content, get an exclusive bonus and SAVE $200 OFF THE COURSE PRICE!
Get your name down now (you can make up your mind later!):
https://lisabyrne.com.au/ecomm-grow-strong
See omnystudio.com/listener for privacy information.
The start of a new year is the perfect time to plan your power moves for a huge 2023!
But if you're like a lot of the women I help, you're probably thinking "but I suck at planning".
Well, we are going to smash through that story today as we break down:
- Why you need a plan
- Common problems when you don't follow a plan
- How to break down 12 months of planning into chunks
- How to set goals
- How to plan your power moves by being strategic about your products, promotions and projects.
If you struggling with planning, marketing, direction and growth for your online store or product-based business, you need to join my group program, eComm Grow Strong.
Doors open in February, so get your name on the waitlist! If you're on the waitlist you:
- Secure your spot before it sells out
- Instant access to the first 2 modules
- Exclusive bonuses
- $200 off the program price!
Go to https://lisabyrne.com.au/ecomm-grow-strong/
Follow me on Instagram: https://www.instagram.com/lisabyrnemarketing/
Work with me: https://lisabyrne.com.au/
Join eComm Grow Strong: https://lisabyrne.com.au/ecomm-grow-strong/
See omnystudio.com/listener for privacy information.
The 4th Most Loved Episode Of 2022!
Meet Alana - Founder of NZ-based natural supplement brand, Aglow and a recent graduate from my 12-week program 'eComm Grow Strong'.
Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self.
Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that!
Mindset and marketing go hand in hand - you truly need both to grow your online store.
So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot!
ECOMM GROW STRONG returns in February 2023!
Get your name on the waitlist for my signature 12-week course and group coaching program here
This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing.
Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks.
Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list!
Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
See omnystudio.com/listener for privacy information.
The 3rd most-downloaded episode of the eCommerce Marketing Society in 2022 was...
Two of my favourite subjects colliding into one very powerful episode = money AND mindset!
I am joined by a very inspiring and clever woman, Fi Johnston. Fi is the of Peach Business Management and not only is Fi a Chartered Accountant by trade she is also a Business Strategist, Mentor and Finance Coach for purpose-led business owners.
We cover:
- What is a money mindset
- The common barriers that women have around money and how to make more of it
- The difference between men and women and how we view money
- How we can overcome mindset barriers to earn more without working more
- How to review your product margin and business costs to become more profitable
Why women earning more money can change the world
This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners.
Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit.
Get on the waitlist here and save $200 off the course price! 👇🏼
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 new amazing female founders under my wing for 12 months starting in March.
Add your name to the waitlist to find out more.
https://www.lisabyrne.co/ess-waitlist
See omnystudio.com/listener for privacy information.
The 2nd Most Loved Episode of 2022!
For eCommerce brands your message, copy and brand story have never been more important!
Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only thing separating you from your competitors is what your brand looks, sounds and feels like.
In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio.
With a #NoBS reputation for crafting brands through human-centred copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf.
Here is what we cover in this episode:
- Why it’s critical to eCommerce success to have a brand personality that stands out
- How to step into your own brand personality even if it feels scary
- Why your copy has to talk to humans, not an algorithm
- Shan’s own business journey as a neurodivergent teacher to zero f’s given copywriter
- How her lowest point helped her realise her true purpose
- How life is too short to be boring or unaligned with your career
If you enjoyed this episode don't forget to leave a rating and review on iTunes!
This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners.
Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!
Get on the waitlist here and save $200 off the course price! 👇🏼
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m
Add your name to the waitlist to find out more!
https://www.lisabyrne.co/ess-waitlist
See omnystudio.com/listener for privacy information.
Most loved episodes of 2022! Coming in at #1...
I LOVE this episode. We break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales.
I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the founder of Social Savannah. She works directly with top eCommerce brands managing their TikTok creative content and ad campaigns.
Savannah is an accomplished marketer and media buyer who knows her stuff when it comes to understanding the paid advertising landscape for eComm brands in 2022, particularly TikTok.
Savannah shares her wisdom with us covering:
- What’s happening in paid advertising for eCommerce in 2022
- What is working right now in paid ads
- Why TikTok ads are effective for eCommerce brands
- What is the best approach to paid advertising on TikTok
- What type of organic and advertising content works best on TikTok
- How can business owners get started
- How to work with content creators to save you time, effort and money
- What small to medium businesses are facing in 2022
If you enjoyed this episode don't forget to leave a rating and review on iTunes.
Check out Savannah's services here https://thesocialsavannah.com/
This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners.
Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!
Get on the waitlist here and save $200 off the course price! 👇🏼
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
Are you a 6 figure eCommerce founder and want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 amazing female founders under my wing for 12 months starting in March 2023.m
Add your name to the waitlist to find out more!
https://www.lisabyrne.co/ess-waitlist
See omnystudio.com/listener for privacy information.
Do you make time to sit down at the end of the year and reflect on the past 12 months so you can make more informed plans and decisions the following year?
If not, you can start today by listening to this episode and using the free template I have created for you.
Get the free Year In Review template here:
https://www.lisabyrne.co/ep64
This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners.
Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!
Get on the waitlist here and save $200 off the course price! 👇🏼
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
Are you a 6 figure eCommerce founder and you want to reach 7 figures in the next 12 months? eComm Scale Strong is for you. I am taking on 10 new amazing female founders under my wing for 12 months starting in March.
Add your name to the waitlist to find out more.
https://www.lisabyrne.co/ess-waitlist
See omnystudio.com/listener for privacy information.
Peek inside a coaching session with me!
Comparisonitis and copycats - undoubtedly something you have experienced in your business journey!
Two things which can be super upsetting and distracting …. IF YOU LET IT!
This type of emotional obstacle is a common theme in my coaching sessions with private clients and with students inside my programs.
Today I'm sharing the steps I recommend to help you move through these unpleasant situations with a little more ease.
Yuck things in business will always be there, so having these tools will help you to avoid spiralling into negative self-talk and making rash decisions.
What we think and feel has such a powerful impact on our actions and reality.
Learn how to master your mindset so you stay focused and keep having fun, even if the road gets a little bumpy!
Have you RSVP'd to Stellar Seller Sessions yet? The first session is this Friday November 25th at 12 pm AEDT. Add your name here and I'll send you all the details
FREE E-COMMERCE TRAINING - NOV, DEC & JAN:
https://www.lisabyrne.co/stellar-seller-sessions
See omnystudio.com/listener for privacy information.
This week on the podcast I’m answering the eCommerce marketing question that is as old as time….
Facebook ads - whhhhaaat the heck is working and when should you start and scale them?
I’m joined by Dahna Borg the Founder of Bright Red Marketing. Her agency runs Facebook and Instagram ads for eCommerce stores and is expanding into TikTok and Google ads.
We are here to help you get your head around Facebook ads.
- What’s the current situation with Facebook ads - are they worth it?
- When NOT to start Facebook ads
- What’s working now
- What brands need to be doing in 2023 with their Facebook ads
- User Generated Content and why you need it
- Black Friday and your Facebook ads
- Building your email list using Facebook ads
- Strategies to keep your costs down and results up
- And so many juicy tips!
This episode is brought to you by Stellar Seller Summer Sessions - my FREE marketing masterclasses running Nov, Dec & Jan to help you NAIL the basics and get better results in 2023.
RSVP and get the event details here:
https://www.lisabyrne.co/stellar-seller-sessions
My signature program eComm Grow Strong will open its doors for the fifth time in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit!
Get on the waitlist here and save $200 off the course price! 👇🏼
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
See omnystudio.com/listener for privacy information.
Q4 IS HERE! How are you feeling? Planned, panicked, overwhelmed?
It’s all good, we got you!
When it comes to any busy period in your business, you KNOW the one thing you can do to stay calm and focused is to have a clear plan.
Even the simplest plan is better than nothing.
So today's episode is going to help you answer the #1 question I get about Q4...what promotions do I run and when?
I'll break it down for you today, by looking:
- Types of offers
- Timing of your offers
- Tools to market your offers
I'll also go through the biggest mistakes to avoid and the mindset shift to make as we move through the biggest period of the year.
This episode is going to give you an awesome starting point, but if you want more detail and more how-to, you'll enrol in my mini-course, Cruise into Q4 which is co-hosted with my friend Kris Daria who is an incredible Klaviyo strategist.
Enrol now and get your Q4 planned out and implemented 💯
https://www.lisabyrne.co/q4-open
Want to join eComm Grow Strong when it opens for the 5th time in February 2023?
Get on the waitlist here and save $200 off the course price! 👇🏼
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
See omnystudio.com/listener for privacy information.
Q4 IS COMING! Are you prepared?
There is no doubt that Q4 and all of the epic eCommerce events within it is the biggest opportunity for online store owners to boost sales, and increase cash flow and profit before the end of the year is out!
But how? And when? And with what offers?
We got you!
In this episode, I am joined by Kris Daria, Klaviyo Strategist and my co-host of our course 'Cruise into Q4' which is now available to join right now!
We talk through our top tips for Q4 including:
- Why Black Friday is more than one day - it's an entire season!
- Why planning is your key to more profits in Q4
- How repeating what's worked for you in the past will save you time and get you better results this year
- How to create calming rituals for yourself to stay zen during the busiest period of the year
- What is inside our course 'Cruise into Q4' and why you need it!
https://www.lisabyrne.co/q4-open
📆 Download my FREE social media content plan for product-businesses
https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information.
You know you need Reels in your Instagram content plan, but you're low on time. So what are the types of Reels that an eCommerce brand founder really needs?
This week I am joined by the Instagram Reels Queen - Alisha Marfatia.
We have a really fun and informative chat about:
- Her own business and how she manages 'time off' social media
- Changes to Instagram in 2022
- Mistakes you might be making with your Reels
- The 4 types of Reels every product business needs to have in their plan
- How to measure if your Reels are working
- How many reels to post per week
And lots more!
This episode is brought to you by 'Cruise into Q4' - doors are open now.
Your step-by-step marketing plan to have your most profitable and stress-free Q4 ever!
Join here: https://www.lisabyrne.co/q4-open
What do we cover in this succinct and meaty course?
- All the key eCommerce events in Q4
- How to review your previous campaigns to plan effectively
- How to prepare your marketing from September to December
- The different types of promotions to choose from and how to choose what's right for your business
- How to promote your offers organically for maximum profit
- What email marketing campaigns to send and when
- How to ensure your email flows are working as hard as possible
- Klaviyo tutorials
- Campaign check-lists
- Live Q&A sessions with myself and Kris Daria, Klaviyo Expert
- Private Facebook Group
- Bonus surprises!
Join now! https://www.lisabyrne.co/q4-open
See omnystudio.com/listener for privacy information.
What happens when you turn your entire content eCommerce marketing strategy on its head and make TikTok your #1 social media platform to attract and connect with new audiences?
Well, today we find out! My guest today is Jo Lehndorf, the creator and founder of LOVESKIN, a New Zealand-based range of natural and organic skincare, with a focus on botanical oils.
Jo was first on the podcast last year when we talked about how she doubled her revenue in a short period of time when she was a client of mine. Go listen to episode #13 to hear about her 6-month business transformation.
But today Jo is back to give us alllll the juicy details and tips from her experience placing TikTok at the top of her content marketing plan and what happened when she went viral!
If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here
This episode is brought to you by 'Cruise into Q4' your step-by-step marketing plan to have your most profitable and stress-free Q4 ever! This short, intensive course covers:
- All the key eCommerce events in Q4
- How to review your previous campaigns to plan effectively
- How to prepare your marketing from September to December
- The different types of promotions to choose from and how to choose what's right for your business
- How to promote your offers organically for maximum profit
- What email marketing campaigns to send and when
- How to ensure your email flows are working as hard as possible
- Klaviyo tutorials
- Campaign check-lists
- Live Q&A sessions with myself and Kris Daria, Klaviyo Expert
- Private Facebook Group
- Bonus surprises!
Add your name to the waitlist:
https://lisabyrnemarketing.ck.page/cruiseintoq4
📆 Download my FREE social media content plan for product-businesses
https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information.
So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store?
We are talking blog writing this week on the eCommerce Marketing Society Podcast.
Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales!
But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket.
This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically.
My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores!
In this episode we cover:
- Why having a blog on your online store is so important
- How a well-written blog can attract AND convert new customers to your brand
- Creative SEO strategies for your blog
- How to research your blog topics
- How to structure your blog content
- How many words a blog post should have
- How imagery and creativity are the keys to a compelling blog post
- Why content is King but creativity is QUEEN!
And so much more!
If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here
This episode is brought to you by 'Cruise into Q4' your step-by-step marketing plan to have your most profitable and stress-free Q4 ever! This short, intensive course covers:
- Rundown on the key eCommerce events in Q4
- How to review your previous campaigns to plan effectively
- How to plan your marketing from September to December
- The different types of promotions to choose from and how to choose what's right for your business
- How to promote your offers organically for maximum profit
- What email marketing campaigns to send and when
- How to ensure your email flows are working as hard as possible
- Klaviyo tutorials
- Campaign check-lists
- Live Q&A sessions with myself and Kris Daria, Klaviyo Expert
- Private Facebook Group
- Bonus surprises!
Add your name to the waitlist:
https://lisabyrnemarketing.ck.page/cruiseintoq4
Come hang out with me for marketing tips and business chat:
🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews
https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses
https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information.
This week I interview Brydie Stewart who is the curious creative and founder of the much-loved eCommerce brand ‘Mary Maker Studio’ where she sells beautiful macrame cord supplies to the crafters of the world.
Brydie is a Visual Arts educator & creativity coach with a global following of over 500k worldwide. She has transformed the face of Fibre Art with her innovative practices, exclusive range of bespoke fibres and sought-after educational experiences.
Now I observe a lot of brands online and some female founders have this unique x-factor that draws you in and sparks interest and make you want to keep watching and finding out more - not only about their products but also about them as a person.
It’s the warmth, and love of what they do and the way they connect with their audience which sets these founders apart - that is Brydie!
In this episode we cover:
- How to approach business as an artist first and foremost
- How she has grown a global online community
- How she created a world-first when others said it couldn’t be done
- Not letting production difficulties stop her from creating her dream product
- Why she continuously puts her customers at the centre of everything
- How to use conversation and community to grow
- How to have fun on Instagram and not take things too seriously
- Her current sales and marketing funnel and how that has evolved over time
And so much more!
You can find out more about Brydie and Mary Maker Studio here:
https://marymakerstudio.com.au/
See omnystudio.com/listener for privacy information.
How do you secure publicity for your product in a 'gift guide' or product round-up?
This perfectly timed chat with PR maven Emma Burrows from The PR Pantry is just the nudge you need right now to start researching and pitching your products like a pro and secure a spot in a media gift guide and/or listicle!
No idea what a listicle is? Don’t worry, we’ll explain!
As we get closer and closer to Q4 and the biggest online shopping season of the year, it’s a great time to think about weaving in public relations into your marketing strategy.
There are so many benefits to publicity - which we will go into in this episode. My favourite? The longevity and qualified traffic! An online article featuring your product is not only incredible brand awareness, but it also can send large volumes of the right traffic to your website for years to come.
This is organic marketing and SEO gold!
So what will you learn in this episode to help get you started? When to start pitching your products What are 'lead times' in PR and why are they important? What media assets you will need How to research and identify the best publications or journalists for your brand How to pitch your product for consideration How the ‘product feature’ landscape is changing
My guest today is Emma Burrows, Founder of The PR Pantry. Emma is a qualified publicist and the founder of The PR Pantry, a friendly PR agency providing go-to training, mentoring and resources for small business owners and entrepreneurs.
Find out more about Emma’s services and group coaching program here:
https://theprpantry.com/
https://www.instagram.com/theprpantry/
This episode is brought to you by my 3-day intensive live workshop "Cruise into Q4". Tickets will go on sale in August. Add your name to the waitlist to secure a special discount.
https://lisabyrnemarketing.ck.page/de426baa8a
This workshop is designed to help you have the most profitable AND easiest Q4 ever. The workshop is co-hosted by Kris Daria, eCommerce Email Marketing and Klaviyo expert.
We have done the hard work for you - all you need to do is implement the plans and strategies we present and hear those Shopify pings go!
This Iive course covers: what promotions and offers to run and when how to promote your offers across the most important channels what marketing assets you need to have in place what email campaigns to send and when how to update your email flows live Q&A session to help you get unstuck and workshop ideas
Get your name down and we will email you with more details soon https://lisabyrnemarketing.ck.page/de426baa8a
Come hang out with me for marketing tips and business chat:
🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews
https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses
https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information.
I want you to meed Alana - Founder of NZ based natural supplement brand, Aglow and recent graduate from my 12-week program 'eComm Grow Strong'.
Alana's story represents so many women I meet and work with. Accomplished and confident in her past career, education and family, but when it came to promoting her products and herself, she was hiding and letting imposter syndrome stunt her growth and showing up as her true authentic self.
Also, Alana wasn't measuring her marketing metrics so during the course she realised she was throwing good money out the window by investing in paid advertising when she didn't have her marketing foundations strong and in place first. We soon changed that!
Mindset and marketing go hand in hand - you truly need both to grow your online store.
So if you feel like you're too scared to 'show up' and promote yourself or you might suffer from imposter syndrome, overthinking or perfectionism then this episode is going to help you a lot!
See omnystudio.com/listener for privacy information.
Growing your business to reach 6 or 7 figures can sometimes feel like an impossible task. It reminds me of that saying, 'how do you eat an elephant?'. One bite at a time.
Success isn't necessarily about those huge leaps in growth, the big investments or sweeping changes.
It's more so applying constant focus and pressure on the right things.
This is exactly what my guest on the podcast this week has achieved.
Tate Ioannidis is the Founder of PupStyle - an eCommerce brand and online store selling stylish dog accessories that are safe, comfortable and really cute!
Tate is also a graduate of eComm Grow Strong - my 12-week program for women with online stores and she is going to share how small yet significant changes to her marketing and mindset has been the key to her success.
We cover: How Tate has maintained growth and her point of difference in a competitive market Balancing direct to consumer marketing with wholesale How planning and tracking her marketing has transformed her business How her marketing has evolved from focusing just on Instagram to an integrated mix of channels Why focusing on her customers has become more important What results and changes have she's seen since completing eComm Grow Strong What she loved most about eComm Grow Strong
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again this month.
In the course, I hand you the keys to marketing and sales success. Including: How to use your marketing metrics to plan smarter marketing How to refine your marketing messages so it's CLEAR and converts How to optimise your website into a money-making machine How to plan 12-months in advance so you always know what you're working towards How to increase revenue from email (on auto-pilot) How to promote yourself and your products on social media (without feeling ick) How to make EASY and epic videos How to launch and sell out your next product
Add your name to the waitlist to get the early bird discount of $200 (for the last time!)
Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday!
https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses
https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information.
🎧 Are you confusing your potential customers with an unclear message or no message at all? In episode 51 on the eCommerce Marketing Society podcast, I'm taking a deep dive into your message AKA your unique selling proposition. This is basically how you communicate what you sell, who it's for and why someone should care/buy. Lack of clear or meaningful messaging is a really common mistake I see, and it could be harming your ability to attract your ideal customer and conversions. Messaging is the #1 pillar of what I refer to as your essential eComm foundations - so it deserves some time and care to get it as clear and compelling as possible.
In this episode we are covering: What is your message What does your message need to do Why it's important to the success of your marketing How to know if your message is confusing What you can do to start improving yours
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.
This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing.
Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks.
Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list!
Go to lisabyrne.com.au or ecommgrowstrong.com.au now.
Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday!
https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses
https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information.
This is a deep dive episode today, so get out your notepad if you want to really get your head around the core pros and cons of paid marketing and organic marketing.
This episode is going to help you understand what types of marketing you may need for the stage of business you're at.
I cover: Pros & cons of paid marketing Pros & cons of organic marketing Why you need to learn the marketing strategies you use Why you need to stop comparing your business to others How I can help you create and implement a marketing strategy for more profit and less stress in 12-weeks
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in June 2022.
This isn't an ordinary course. It's a highly personalised coaching and transformational experience where you get feedback and support to keep you moving forward, implementing and growing.
Inside EGS, not only do you have lifetime access to 8 comprehensive marketing modules and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week for 12-weeks.
Add your name to the waitlist to get the early bird discount of $200 (for the last time!) PLUS an insane special bonus, which I will share with you once you’re on the list!
Go to lisabyrne.com.au or ecommgrowstrong.com.au now.
Come hang out with me for marketing tips and business chat:
🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews
https://www.facebook.com/groups/ecommercemarketingsociety
📆 Download my FREE social media content plan for product-businesses
https://www.lisabyrne.co/free-content-plan
See omnystudio.com/listener for privacy information.
Two of my favourite subjects colliding into one very powerful episode money AND mindset!
This week on the eCommerce Marketing Society podcast I am joined by a very inspiring and clever woman, Fi Johnston. Fi is the of Peach Business Management and not only is Fi is a Chartered Accountant by trade she is also a Business Strategist, Mentor and Finance Coach for purpose-led business owners.
We cover: What is a money mindset The common barriers that women have around money and how to make more of it The difference between men and women and how we view money How we can overcome mindset barriers to earn more without working more How to review your product margin and business costs to become more profitable Why women earning more money can change the world
This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which will open for enrolment again in June 2022.
Inside EGS, not only do you have lifetime access to the most comprehensive marketing lessons and frameworks, but I personally guide and coach you through transforming your marketing from a hot mess express to a money-making machine every week.
Add your name to the waitlist and you get a $200 discount PLUS an insane bonus, which I will share with you once you’re on the list!
Go to lisabyrne.com.au or ecommgrowstrong.com.au to add your name to the waitlist
Other ways we can work together and hang out:
- eComm Marketing Strategy In A Day - Let me map out your 12-month eCommerce marketing plan. Book a call here:
https://lisabyrne.com.au/services/
- eComm Grow Strong opens in June 2022 - learn how to create a marketing strategy and get more sales with less stress by joining my signature live 12-week course which opens again in June!
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
- 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews
https://www.facebook.com/groups/ecommercemarketingsociety
- Download my FREE eCommerce marketing plan template
https://lisabyrnemarketing.ck.page/e095f09f91
Connect with my guest today at https://www.peachbm.com.au/
See omnystudio.com/listener for privacy information.
For eCommerce brands your message, copy and brand story have never been more important!
Thanks to covid we’ve seen thousands of new businesses launch - with more competition flooding every market, sometimes the only things separating you against your competitors is what your brand looks, sounds and feels like.
In this episode, I am joined by Shan Fitzgerald who is a bold copywriter and founder of Wild Spark Copy - her "balls-to-the-wall" creative copywriting studio.
With a #NoBS reputation for crafting brands through human-centered copy, Shan works with whip-smart upstarts to create charismatic brand personalities that fly off the shelf.
Here is what we cover in this episode: Why it’s critical to eCommerce success to have a brand personality that stands out How to step into your own brand personality even if it feels scary Why your copy has to talk to humans, not an algorithm Shan’s own business journey as a neurodivergent teacher to zero f’s given copywriter How her lowest point helped her realise her true purpose How life is too short to be boring or unaligned with your career
If you enjoyed this episode don't forget to leave a rating and review on iTunes.
Would you like my help growing your business? Let's get started today!
Register for my free planning workshop happening THIS THURSDAY, April 14th.
Click here, add your details and I will send you all the details.
Other ways we can work together and hang out:
- eComm Marketing Strategy In A Day - Let me map out your 12-month eCommerce marketing plan. Book a call here
https://lisabyrne.com.au/services/
- eComm Grow Strong opens in June 2022 - learn how to create a marketing strategy and get more sales with less stress by joining my signature live 12-week course which opens again in June!
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
- 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews
https://www.facebook.com/groups/ecommercemarketingsociety
- Download my FREE eCommerce marketing plan template
https://lisabyrnemarketing.ck.page/e095f09f91
Connect with my guest today Shan Fitzgerald via Instagram @wildsparkcopy
See omnystudio.com/listener for privacy information.
I LOVE this episode. We are going to break down the barriers and confusion for you around the newest kid on the block - TikTok, and more specifically how eCommerce brands can use their advertising platform as a way to find new audiences and drive sales.
I am joined by Savannah Sanchez who is an expert in TikTok media buying and ad creative strategies and the founder of Social Savannah. She works directly with top eCommerce brands managing their TikTok creative content and ad campaigns.
Savannah has many years or media buying and agency experience. She is an accomplished marketer and knows her stuff when it comes to understanding the paid advertising landscape for eComm brands in 2022 and in particular TikTok.
Savannah shares her wisdom with us covering What’s happening in paid advertising for eCommerce in 2022 What is working right now in paid ads Why TikTok ads are effective for ecommerce brands What is the best approach to paid advertising on TikTok What type of organic and advertising content works best on TikTok How can business owners get started How to work with content creators to save you time, effort and money What small to medium businesses are facing in 2022
If you enjoyed this episode don't forget to leave a rating and review on iTunes.
Check out Savannah's services here https://thesocialsavannah.com/
Would you like my help growing your business? Let's get started today!
- eComm Marketing Strategy In A Day - Let me map out your 12-month eCommerce marketing plan. Book a call here
https://lisabyrne.com.au/services/
- eComm Grow Strong opens in June 2022 - learn how to create a marketing strategy and get more sales with less stress by joining my signature live 10-week course which opens again in June!
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
- 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews
https://www.facebook.com/groups/ecommercemarketingsociety
- Download my FREE eCommerce marketing plan template
https://lisabyrnemarketing.ck.page/e095f09f91
See omnystudio.com/listener for privacy information.
Today on the podcast we are tackling the big questions that's on everyones lips at the moment! What paid advertising is working for online stores right now? When do I start working with an agency? What do I need to ask when looking for the right agency?
My guest today is Maddy Avery who is the founder of Birdcage Marketing - the holistic digital growth agency for lifestyle brands based in QLD.
As well as answering these questions, we chat about the working mum juggle, mindset, Pinterest, marketing funnels and a lot more!
I think you’re going to love this episode. Enjoy!
Would you like my help growing your business? Here's how we can get started:
eComm Marketing Strategy In A Day - Let me map out your 12-month eCommerce marketing plan. Book a call here
https://lisabyrne.com.au/services/
eComm Grow Strong - learn how to create a marketing strategy and get more sales with less stress by joining my signature live 10-week course which ppens again in June!
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews
https://www.facebook.com/groups/ecommercemarketingsociety
Get my FREE ecommerce marketing plan template
https://lisabyrnemarketing.ck.page/e095f09f91
Follow me on Instagram for marketing tips and bad dancing
https://www.instagram.com/lisabyrnemarketing/
See omnystudio.com/listener for privacy information.
The number one struggle I see women experiencing when it comes to growing their ecommerce business in a sustainable way? They're working too hard, trying to do too much, they're burning out and their confidence is being crushed.
On International Women's Day in 2022 I want to share some ways to help you to stop working so hard.
I don't have all the solutions, but I do have a platform to start a conversation around things that need to be talked about. Conversations that can help you move forward in a way that doesn't stress you out, cost you time from your family or waste money the wrong thing.
Today we're diving into Confidence, mindset and self-belief Better distribution of unpaid work Getting more help in the home Hiring and outsourcing effectively Seeking support and direction
If these topics resonated with you, drop into my DM's and let me know what you think.
If you'd like my help to see better results without the stress and overwhelm, here's how:
Let me map out your 12-month eCommerce marketing plan. Book a call here
https://lisabyrne.com.au/services/
Join the waitlist for the June intake of eComm Grow Strong here:
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
Join my free Facebook group 'eCommerce Marketing Society' where you can connect with other product business owners, I answer your marketing questions, plus live stream podcast interview recordings.
https://www.facebook.com/groups/ecommercemarketingsociety
Get my free ecommerce marketing template
See omnystudio.com/listener for privacy information.
You might recognise my guest today as she was my first ever guest on the podcast when it launched over 12-months ago!
Anna from LunchBox Mini has built her successful ecommerce business around her incredible online community, loyal social media following and valuable content she shares on Instagram and Facebook.
So what happens when your Instagram profile is hacked and you lose all control, access and 24,000 followers overnight?
Sounds like an online store owner's worst nightmare, right?
Well it gets worse... a lot worse. The people who hacked her account start to pose as Anna in order to scam her unsuspecting followers out of their money.
Anna generously shares her experience with us today to help others avoid what she went through What are these internet scams targeting small business owners What to look out for if you think you're security has been breached How you can secure your accounts to avoid being hacked How approaching with the right mindset can help decrease the stress of such situations How she managed to get her account back and how this experience has changed the way she will approach her business and community this year
Give Anna a follow on Instagram here:
https://www.instagram.com/lunchbox_mini/
Want to find out more about my eCommerce Marketing Strategy In A Day? Book a call with me here:
https://lisabyrne.com.au/services/
Join the waitlist for the June intake of eComm Grow Strong here:
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
Join my free Facebook group 'eCommerce Marketing Society' where you can connect with other product business owners, I answer your marketing questions, plus live stream podcast interview recordings.
https://www.facebook.com/groups/ecommercemarketingsociety
See omnystudio.com/listener for privacy information.
My guest on the podcast this week is Laura Petch - Founder of ladies fashion boutique and online store Maiden Avenue.
Laura is like so many of you - having started her business as a way to bring in income for her young family whilst still being present as ‘Mum’ and staying creatively fulfilled! But, with very little marketing experience - growing an online business of any kind is a very steep learning curve!
One of those learning curves for Laura was photography. With gorgeous new fashion coming in weekly which Laura curated for her customers, she was struggling to find her groove with photographers, models and getting it online in a way that represented her high-quality brand, but didn’t break the budget (or her sanity!).
Laura is also a graduate of eComm Grow Strong and she shares what she loved most about the course
We discuss: How important is high quality photography for an online store? How to choose a photographer that suits your brand and style When should you invest in a photographer? How long is too long to DIY photography and your marketing? What marketing Laura outsourced first Getting support - coaching vs course? Finding balance between Mum life and Business
Check out Laura's business here:
https://www.maidenavenue.com.au/
Interested in eComm Grow Strong? Add your name to the waitlist here:
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
Join my free Facebook group here:
https://www.facebook.com/groups/ecommercemarketingsociety
See omnystudio.com/listener for privacy information.
To celebrate eComm Grow Strong opening for enrolment this week, I am shining the light on students who have completed my popular 10-week program over the past 12-months.
And I have to start with a star who is shining VERY bright!
Meet Sienna - the 13 year old Founder of Tween Skincare brand, Tweeny Skin!
We chat about Why she started and the support she gets from her Mum, Sonja What makes her skincare products so unique How her self belief has helped her grow and build strong brand awareness What types of marketing have worked well for her How she juggles building an eComm brand AND school What she loved most about eComm Grow Strong Her biggest achievements from doing the course
If you want to learn how to plan and implement the essential eCommerce marketing strategies you need to reach that next level of growth, be smart like Sienna and join eComm Grow Strong when doors open on Thursday!
Join eComm Grow Strong - Doors Open This Week!
https://lisabyrne.com.au/ecomm-grow-strong/
Join my free Facebook group:
https://www.facebook.com/groups/ecommercemarketingsociety
Follow me on Instagram:
https://www.instagram.com/lisabyrnemarketing/
Check our Tweeny Skin
https://tweenyskin.com/
See omnystudio.com/listener for privacy information.
The start of a new year is a great time to get focused on what you really want to create, feel, and do in the next 12-months.
But what if you're feeling frazzled or stuck in a fog?
This week I'm talking about one of my favourite strategies for success - finding your focus and sticking to it!
I cover: Why product biz owners struggle with lack of focus Why focus is your greatest asset for growth (without the hustle) What you need to do if you're feeling overwhelmed My four-part formula to narrowing down your focus for your eCommerce business How I can help you improve your focus and productivity this year!
Register for my FREE 4-day 'Power Your Product Game Plan'
https://lisabyrnemarketing.lpages.co/gameplan/
Find our more about eComm Grow Strong (Doors Open Feb!)
https://lisabyrne.com.au/ecomm-grow-strong/
Join my free Facebook group:
https://www.facebook.com/groups/ecommercemarketingsociety
Follow me on Instagram:
https://www.instagram.com/lisabyrnemarketing/
See omnystudio.com/listener for privacy information.
Paid social media has been over the years promoted and positioned as the first, easiest, best marketing strategy to adopt when you’re trying to grow your traffic and make more sales.
So through no fault of their own, many business owners turn to FB ads hoping they will bring in tons of traffic and make them lots of sales. And sadly many have a bad experience, waste money and lose confidence in themselves and their products.
It’s such a common experience shared by the hundreds of women I have spoken with, whether they’re brand new to ecommerce or they’re 7 or 10 years down the track - FB ads aren’t always the answer.
And it’s much harder to see results today. Because in 2021 there were some really big changes to FB ads.
So in today’s episode I’m going to challenge a commonly held belief around ecommerce marketing and more specifically Facebook ads and how they’re not the silver bullet to ecommerce success. We’re going to also talk about what you need to consider before you invest in Facebook ads and what to look out for if you are already doing them.
WHAT YOU WILL LEARN: How Facebook ads changed in the past 12-months What makes Facebook ads so challenging What you need to consider before Facebook ads Why having an organic marketing strategy is so important How you can strengthen your business foundations
Find out more about eComm Grow Strong:
https://lisabyrne.com.au/ecomm-grow-strong/
Join my free Facebook group:
https://www.facebook.com/groups/ecommercemarketingsociety
Follow me on Instagram:
https://www.instagram.com/lisabyrnemarketing/
Work with me:
https://lisabyrne.com.au/services/
My go-to resource for staying up to date on Facebook ads:
Foxwell Digital Blog
See omnystudio.com/listener for privacy information.
2021 Year in Review
We made it! Phew - that was a big one, right?
To celebrate the podcast turning 1 this week and the end of a crazy year, I'm sharing my highs and lows from the year as well as sharing the stage with a mix of some lovely women I have had the pleasure of meeting/supporting/working with as they share their greatest wins and lessons from the year.
I hope you take time to celebrate all that you have achieved this year, because big or small we celebrate them all!
I have something really fun (and free) planned for you in January - so keep your eyes peeled for that.
And of course, eComm Grow Strong opens for enrolment oh-so-very soon! Get your name on the waitlist so you get first dibs on a spot as spaces are capped.
Register your interest here:
https://lisabyrne.com.au/ecomm-grow-strong/
Find out more about me and how I can help you get more clarity, confidence and conversions for your online store here:
https://lisabyrne.com.au/services/
See omnystudio.com/listener for privacy information.
Ho-ho-holy moly how are we here already! 🧑🏼🎄
Today I am spreading the Christmas cheer with some quick tips on how to boost sales and set yourself up for success for 2022 during these last few weeks of December.
Listen now for 9 tips to help with your products, planning, and promotions!
🚨 IMPORTANT INFO FOR 2022! 👇🏼
If you want more conversions, confidence and clarity to make 2022 your best year ever, then this is the most important thing you will read today:
https://lisabyrne.com.au/ecomm-grow-strong/
💙 FREE FACEBOOK GROUP
Come hang with me and other lady legends in my Facebook group. I answer questions and go live every Friday with quick tips to help you grow:
Join my free Facebook group
https://www.facebook.com/groups/ecommercemarketingsociety
📈 WANT TO WORK WITH ME 1-1?
I have 2 spots available in February and March. Get your marketing strategy written by me, for your business in a day with my new VIP Days. Drop me a note here and we can chat more.
Book a free 20-min consultation
https://lisabyrne.com.au/services/
Thanks for listening and if you loved this episode please share with your biz friends and leave a 5-star review so I can keep giving you the marketing goods!
See you soon xx
Lisa
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Your website needs to hear this episode! Because they have feelings too, right?
Well, maybe not, but the fact of the matter is your website is the real MVP when it comes to making your marketing work harder (so you don't have to).
Putting in quality time with your website to ensure they're feeling good, doing their best work, and giving potential customers a top-notch experience is vital in the world of online store marketing.
Today's episode is a treat for you and your website 🎁
I'm chatting with Desiree Robards, founder of Naked Digital Marketing on all things websites and organic marketing, including: Common website mistakes to avoid Why organic marketing should come before ads Shopify vs WordPress How to choose a Shopify 2.0 theme Shopify theme must-haves How copy helps your Google ranking
PSSSST...
I haven't announced this yet, but Desiree will be my guest expert on the next round of eComm Grow Strong!
My signature eCommerce marketing course & coaching program for online store owners who want more sales and a clear marketing strategy.
It starts again in February! 🎉
If you add your name to the waitlist here, you'll be the first to secure one of the limited spots and save $200 🥳
FREE FACEBOOK GROUP
Come hang with me and other lady legends in my Facebook group. I answer questions and go live every Friday with quick tips to help you grow
WANT TO WORK WITH ME 1-1?
I have 1 spot left this year! Get a marketing strategy developed by me, for your business in a day with my new VIP Days. Drop me a note here and we can chat more.
Thanks for listening and if you loved this episode please share with your biz friends and leave a 5 star review!
See omnystudio.com/listener for privacy information.
This weeks' episode is a very special one and I'm so excited to share it with you! I am joined by leadership and self-development coach Sonya Stattmann as we are diving into self-worth and stepping into our full potential as women in business.
Sonya was my business coach several years ago when I started my business and boy did she change my perspective, business and life.
We cover a tonne of ground, so dive in with us as we chat through some big juicy topics! common barriers women in business hit on their business journey why women struggle with their self-worth leaning into and valuing your strengths permission to stop and create space feminine and masculine energy and how to use both in business identifying what we truly desire pivoting in a business if you feel trapped fear of failing ways which women can start to honor themselves redefining success
I would love you to let me know what you think of this! Share on Instagram and tag me @lisabyrnemarketing and I'll read out your comments in the next episode!
REGISTER FOR FREE LIVE COACHING
Stellar Seller Summer Sessions - Free Marketing Masterclasses over Nov, Dec & Jan just for YOU! The first session is on November 10th @ 10 am AEDT.
https://lisabyrnemarketing.ck.page/freemasterclass
WORK WITH ME 1-1
Get a marketing strategy done in a day with my new VIP Days. Drop me a note here and we can chat more:
https://lisabyrne.com.au/services/
JOIN MY COURSE
10-weeks of learning, growing and taking action for my sales, direction and confidence! Add your name to the eComm Grow Strong waitlist:
https://lisabyrne.com.au/ecomm-grow-strong/
FREE FACEBOOK GROUP
https://www.facebook.com/groups/ecommercemarketingsociety
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Stop marketing... SAY WHAT? Hear me out... For online store owners, we are bombarded with messages that can sometimes make you feel like your business will crash and burn if we aren't promoting and advertising it 24/7.
But if you're struggling to see sales or you feel like you're lacking momentum and direction? This is the time where we need to stop, step back and look at our marketing and brand foundations.
No amount of hard work or advertising is going to outperform wobbly or unstable foundations.
So what are the signs you need to stop marketing?
What are those marketing and brand foundations that are so important?
All those questions are answered in today's episode!
🎉 PLUS - YOU'RE INVITED!
Stellar Seller Summer Sessions - Free Marketing Masterclasses over Nov, Dec & Jan just for YOU!
I wanted to give back to you all after a very tough year, so please join me to learn, connect and get your questions answered live over Zoom with me!
The first session is on November 10th @ 10 am AEDT.
Add your name to get the details here:
https://lisabyrnemarketing.ck.page/freemasterclass
Want to work with me 1-1? There's only 1 spot left in 2021! Get a marketing strategy done in a day with my new VIP Days. Drop me a note here and we can chat more:
https://lisabyrne.com.au/services/
Join my course & coaching program eComm Grow Strong:
https://lisabyrne.com.au/ecomm-grow-strong/
Join my free Facebook Group:
https://www.facebook.com/groups/ecommercemarketingsociety
Thanks ladies! See you next time x
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The love/hate relationship we have with social media is REAL! For a product business, it can feel like an all-consuming ball and chain - but I promise, it doesn't need to feel like that.
When you're clear on the basics, using social media to attract and convert your ideal customer becomes easier and easier. So let's get you some clarity on what you need and what you don't!
Today I am joined by Chelsea Berman who runs a social media agency for eCommerce brands called Blossom Media. We answer the most common questions we get on social media and your questions too!
Grab a pen and paper, this one is a goodie!
We chat through: Why do you need a social media strategy What to include in your social media strategy When to start paid social media advertising What metrics to care about Scheduling tools Hashtags Instagram giveaways And tonnes more!
WANT SOME MORE GUIDANCE?
FREEBIE - Get my free new guide "15-minute Instagram Reels for Product Businesses" here https://lisabyrne.com.au/freebie
JOIN MY COURSE - If you liked this ep, you're going to LOVE my 10-week course & coaching program 'eComm Grow Strong' which starts again in early 2022.
Add your name to my waitlist here https://lisabyrne.com.au/ecomm-grow-strong/
VIP SERVICES - If you are an established business and you're ready to get customised help, my VIP packages might be perfect for you https://lisabyrne.com.au/services/
JOIN MY FB GROUP Have you joined my free FB group yet? Get in there, girl! https://www.facebook.com/groups/ecommercemarketingsociety
Connect with Chelsea from Blossom Media https://blossommedia.com.au/
Don't forget to leave me a 5-star rating and review so I can keep getting this podcast out to you all!
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It's time to get over yourself, stop stressing about Instagram, and just embrace it!
There - I said it! As far as technical marketing strategies go, Instagram is the easiest to master. So why do so many business owners stress about it?
I think it's less about the platform and more about ourselves.
If you have a product-based business and you sell online - guess what? You're going to need Instagram! So you may as well embrace it, learn it, and have some fun right?
In this episode I give you a crash course in what I see as the most important features of Instagram PLUS I HAVE AN EPIC FREEBIE FOR YOU! (Link below).
I chat through: Reels Stories IGTV Lives DM's Search Hashtags
Wish you could nail Reels in 15-minutes? It is possible!
Get my free new guide "15-minute Instagram Reels for Product Businesses" right here:
https://lisabyrne.com.au/freebie
If you liked this ep, you're going to LOVE my 10-week course & coaching program 'eComm Grow Strong' which starts again in early 2022.
Put your name on the waitlist to get access to the special early bird price: https://lisabyrne.com.au/ecomm-grow-strong/
If you are an established business and you're ready to get customised help, my VIP packages might be perfect for you: https://lisabyrne.com.au/services/
Have you joined my free FB group yet? https://www.facebook.com/groups/ecommercemarketingsociety
Don't forget to leave me a 5-star rating and review so I can keep getting this podcast out to you all! xx
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We are fast approaching the biggest time of year for online store owners - Q4! If you want to convert like crazy and not get lost in the noise, it's time to start prepping and planning now.
In the podcast today I give you some hard and fast tips on what you can do now for your best Q4 yet:
🎁 Trends and predictions 🎁 How will 2021 differ from 2020? 🎁 My #1 recommendation for success 🎁 How to choose your offer/s 🎁 What you can do now to get prepped 🎁 Mistakes to avoid
I am hosting the Cruise into Q4 3-part workshop this week. If you missed out on a ticket, you will be able to purchase the replay as a mini-course next week.
Get your Cruise into Q4 ticket (if you're quick!)
https://lisabyrne.teachable.com/p/cruise-into-q4
Work with me: https://lisabyrne.com.au/services/
Join the waitlist for my course eComm Grow Strong: https://lisabyrne.com.au/ecomm-grow-strong/
Book a free discovery call with me: https://lisabyrne.com.au/contact/
Join my free Facebook group: https://www.facebook.com/groups/ecommercemarketingsociety/
See omnystudio.com/listener for privacy information.
Want to add an additional revenue stream into your product-based business?
When you can combine your online direct-to-consumer growth strategy with a wholesale strategy big things can happen for your revenue AND profit.
Today we chat to Wholesale Growth Strategist Sarah J Cross about all things wholesale. Sarah has been helping women with wholesale for 5 years and has had her own product business too.
Sarah and I could talk for hours about our mission to help more women make more money so they don't have to return to the corporate world.
Listen & learn all about: Overcoming selling & marketing mindset barriers Why working with a coach is so valuable What you need to have in place before you can successfully sell wholesale How to easily implement wholesaling to scale sales offline How to start approaching stockists The power of building solid relationships Why wholesale can improve your profits Pricing your product for wholesale Real story - Danni from Meeraboo Candles What characteristics a business owner needs The challenges of the first 3 years in business
Such a great chat!
Fin Sarah here www.sarahjcross.com
Buy your Cruise into Q4 3-Part Workshop ticket this week for a special bonus!
lisabyrne.teachable.com/p/cruise-into-q4
https://lisabyrne.teachable.com/p/cruise-into-q4
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Side-hustle to world domination! Eleanor Cullen is the founder and creator behind the much-loved minimalist tableware brand We Might Be Tiny.
This is the BEST chat with such an awesome woman, I know you are going to love this ep and get a tonne of game-changing insight from Eleanor's inspiring journey.
We chat: - How she started her business whilst on maternity leave - How she chose a business model that set her up for success from day 1 - How her business and marketing has evolved over 6-years - How her focus shifted to direct to consumer - Launching a new product using an army of influencers - How has she invested in herself and skills over time - Eleanor's advice for business owners in the early year trenches of growing their business
Check out Eleanor's beautiful products here: https://www.wemightbetiny.com.au/
Want to work with me? Book a call and we'll get chatting! https://lisabyrne.com.au/services/
See omnystudio.com/listener for privacy information.
Shopify 2.0? YES! Shopify recently announced exciting new updates coming to the platform which will impact developers and Shopify merchants like you.
My guest Kerri Bennett from Yellow Door Digital and I discuss what they are, what they mean, how it will impact you, and what changes you need to be across. Plus a tonne of helpful other tips and advice around all things Shopify and optimising your store.
Want to stay up to date on changes relevant to growing your online store AND tap into a community of women walking the same path as you? Join my free Facebook group 'eCommerce Marketing Society' here: https://www.facebook.com/groups/ecommercemarketingsociety
If you would like to work with me 1-1 or take one of my group programs, head to my website and get in touch: https://lisabyrne.com.au/
Thank you to Kerri for joining us! You can find out how Kerri can help you improve or build your Shopify store here: https://yellowdoordigital.com.au/
See omnystudio.com/listener for privacy information.
From Pharmacist to female co-founder Australia's most well-known Magnesium skincare brands - The Base Collective - Melbourne-based duo Cassie Sanghvi takes us inside what it's really like to scale a brand, own your niche and constantly innovate to attract new customers.
We also chat about how our female superpowers like intuition, creativity, and community building give us an advantage and how to use it.
Such an inspiring, strong and modest person - thank you for joining me, Cassie!
And P.S. these products really do work - no more sore muscles with magnesium!
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Meet Dannielle, Founder of Meeraboo. Danni is a candle maker, bush business advocate, Mum of two, and recent graduate of eComm Grow Strong!
Needless to say, she is a very busy lady! And like many of my eComm grow Strong students - Danni was confused and overwhelmed when it came to finding clear direction for her marketing and also more effective ways of increasing her revenue.
Today we chat about:
How Dannielle started her business in 2004 How Covid became make or break time Using wholesale to grow her business What she loved about eComm Grow Strong Why she started a virtual tradeshow What The Bush Boutique is all about
Danielle is an inspiration, just like so many of you wonderful women. Keeping it real, supporting her community and being Mum.
Take a listen to learn how she makes it work
There is still time to join eComm Grow Strong! Join today: https://lisabyrne.com.au/ecomm-grow-strong/
See omnystudio.com/listener for privacy information.
One of the most challenging experiences of growth is finding the right people to bring into your business to help you take those next big steps.
Whether it’s an office manager, social media manage, virtual assistant or a whole bunch of things rolled into one - knowing how the heck to find that unicorn you can trust with your business baby can be such a daunting process that so often we avoid it for far too long and then we hit burn out.
Today on the podcast I chat with a dear from of mine and all round epic human, Michelle Broadbent. Michelle is a Business Strategist and she helps women cut through the overwhelm with practical and strategic solutions so they can grow.
One of those solutions is a program she recently launched called Finding Unicorns. So many of you lovely ladies ask me about hiring the right people, so I know you are going to get so much out of this chat!
We cover:
🦄 Why hiring is the key to growth 🦄 Knowing when you need to hire 🦄 How to identify what you should hire for 🦄 How to find your unicorn 🦄 Different employment options 🦄 How to screen applications
And lots of laughs and good old chat.
You can find out more about Michelle here: https://www.michellebroadbent.com.au/
Enrolment is open for my 10-week course & coaching program eComm Grow Strong. Doors close soon!
Join now at
https://lisabyrne.com.au/ecomm-grow-strong/
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How and why to get started with video marketing
Ok before you run away and hide - videos aren’t that scary! They can actually be really easy and…. FUN.
In this ep I give you a sneak peek inside the Video module of ECOMM GROW STRONG. I’ll take you through
- Why your organic marketing strategy is more important now than ever
- Why video marketing is essential for product based businesses
- 3 of my favourite ways to get started
Basically - stop overthinking and start doing!
Want to work with me? Here’s how: www.lisabyrne.com.au/myprogram
See omnystudio.com/listener for privacy information.
You know those stories you tell yourself about promoting yourself/brand/products on social media?
You know the ones:
“No one cares what I have to say” “No one likes what I post” “I can’t show my face on social” “I don’t know what to post about” “I’m terrible at social media”
These? Are stopping you from making more money, helping people find your product, serving the people you started your business to serve.
So the cold hard truth is you have to get out of your head and start taking action. Easy to say, right?
In this episode, I explain where social media sits in the eCommerce sales process - what your customer is thinking, doing and looking for at each stage and how social media serves its purpose.
Also, I’ll help you see, feel and understand those mental blocks and barriers you have put between you and social media.
Get your journal out ladies, we’re going to work through some things!
If you want me to support you and personally guide you step-by-step in creating a marketing strategy for more sales?
You need to join ECOMM GROW STRONG - my 12-week course & coaching program which opens again in June 2022!
Pop your name down on the waitlist you will save $200 off the price!
https://lisabyrne.com.au/ecomm-grow-strong-waitlist/
See omnystudio.com/listener for privacy information.
How to convert more sales by improving your website In this episode, I chat with a fellow Marketing nerd helping women in eCommerce - Reese Spykerman. Reese is a website conversion optimization expert, and we have a great time sharing tricks, tips, and opinions around what’s working and what isn’t working on online stores today.
We chat through:
📱What website conversion optimization is 📱How pretty doesn’t equal profit when it comes to website design 📱Why focusing on the foundations of your website is so important 📱Spin to win wheels - yay or nay? 📱Copywriting - how far do you go highlighting problems and pain points 📱Using landing pages when running Facebook conversion ads
I hope you pick up some great tips! To learn more about how you can improve your website, increase sales and focus on the RIGHT types of marketing - add your name to the waitlist for the next round of eComm Grow Strong - 10 weeks to solid business foundations, clear marketing plan, and practical strategies to implement straight away https://lisabyrnemarketing.ck.page/64706694e3
See omnystudio.com/listener for privacy information.
One of the most common struggles I hear from business owners in the early years to growth is they feel unorganised, constantly jumping from one thing to the next and they don't know where to focus their time, money, and energy. This is because they don't have a plan. Even the most simple, top-line plan is going to give you more clarity, direction, and focus. Without this? You will struggle to get consistent results from your marketing. Today I'm taking you through a sneak peek into the Planning module of my eCommerce marketing course - ECOMM GROW STRONG. I will help you understand why you need a plan, when to plan and what key ingredients do you need to include. If you would like to know more about my course which is opening again in July - add your name to the waitlist (this also means you get exclusive access to bonuses!) Enjoy x
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There comes a time in every small business journey where you realised - damn it! I need really great photos of MYSELF (not just products).
The first person I thought of when it came to amazing brand shoots is the wonderful Sophie Timothy, Director or Sister Scout.
If you have avoided doing a brand shoot for yourself because you didn't know how or you thought it was too scary? This episode is for you! Or you might be like me, and have done a few and want to nail the next one.
Sophie is a wonderful photographer and a total champion for people who identify as womxn.
In this ep she helps us get over the fear of being in front of the camera with really helpful advice: How to choose the right photographer to match your vibe How to figure out what you want to communicate with your images How to prepare to get the shots you want Location, what to wear, hair and make-up
And lots more!
This episode is brought to you by my eCommerce Marketing course and coaching program 'ECOMM GROW STRONG' where I arm you with the vital marketing strategies every growing eComm business owner needs to do it right, and grow strong.
Add your name to the waitlist for the July 2021 intake here to get juicy bonuses and a special offer (before anyone else). Places will be limited, so don't miss out!
https://lisabyrnemarketing.ck.page/gswaitlist
You can find Sophie over at: https://www.sisterscout.studio/
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Introducing Claire Devine - the kind of person who deserves a drum roll and grand introduction! Claire is an incredibly talented artist based in Queensland, a Mum to 3 beautiful boys and wife to Seamus. Our paths crossed in 2020 when her eCommerce brand ‘The New Devine’ exploded during the pandemic.
Claire sells stunning fine art prints and original artworks online and has a really big presence on Instagram. She has put sharing her story with her audience on a daily basis, at the very heart of her brand. From this she has built a loyal community of die-hard art fans and a very successful business.
Claire’s story is heartwarming and hopeful. Proof that even when life gets tough (like really, really tough) beautiful, amazing, life-changing things can and DO happen.
We chat about
🎨 Why being yourself is important in business 🎨 How connecting = conversions 🎨 Outsourcing to grow 🎨 Facebook vs Google ads 🎨 Diversifying products
And lots more! Make sure you follow Claire over on Instagram - be careful, I guarantee you’ll fall in love with her work!
www.thenewdevine.com Instagram @thenewdevine
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How do I work with influencers?
It’s a daunting, confusing, and pretty unpredictable marketing strategy - but when it works, it works! Is it right for you?
Today on the podcast, you’ll hear from the wonderful Angela who is the owner of Branche - an eCommerce brand based in Melbourne. Angela has made influencer marketing and collaborations an integral element of her marketing strategy to grow her audience and increase sales.
From sliding into DM’s to hosting a VIP launch event with the who’s who of the Melbourne influencer scene - Ange takes us through it all!
You will hear
🛍 Why Angela uses influencer marketing 🛍 The type of influencer that works for her 🛍 How to develop relationships 🛍 Ups and downfalls of this strategy 🛍 Approaching with the right mindset 🛍 Taking influencer marketing to the next level
This is a must-listen if you are yet to dip your toe in the water or just want to take a peek into how someone else does it!
Follow Angela from Branche: @branche.clothing www.branche.com.au facebook.com/branche.com.au
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Conversion rate optimisation may be something you haven't heard of yet in your eCommerce marketing journey or you have and it sounded far too overwhelming so you ran the other way. I totally get it! When you have a million things on your plate, lots of things can fall into the too-hard basket. However improving your conversion rate is one of the marketing strategies I get most excited about, because when you know what is stopping your visitors to purchase? Fixing the problem is the easy part. That's why I am so excited to speak to Quinn Zeda the founder of Conversion Crimes. Which is an online tool designed to make user testing simple and easy for eCommerce business owners just like you. We chat about what conversion rate optimisation is, some examples of the main conversion crimes Quinn sees, how user testing works, and how it can be one of the easiest ways for you to understand and fix the gaps in your website that's losing you, customers.
See omnystudio.com/listener for privacy information.
Meet Jane Robertson - the creator and founder of Millwoods. Millwoods is a regional eCommerce brand based in Wagga Wagga and they design and craft beautiful, high-quality shoes for busy, stylish women. Jane is the perfect example of never giving up, even when the chips are down. Jane started Millwoods as a kids shoe brand and pivoted to women's shoes almost 2 years ago when she realised something needed to change in order for her to be successful. I have had the pleasure to have worked with Jane for 6-months and loved watching her business bloom, along with her confidence and self-belief. We chat all about investing in yourself and your business, the importance of keeping your customers as the top priority, building a loved and trusted brand, and what she has in her marketing mix today. This is a really lovely chat with the warm, smart and lovely Jane. And by the way - you really need a paid of her loafers in your life!
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Kate Toon is the Beyonce of SEO and Copywriting and one of Australia's most well-known female entrepreneurs. She's also hilarious and a fellow Coastie so naturally I had to have her on for a chat about SEO for eCommerce businesses, the importance of not blending, finding balance as a business owner, and rollerskating.
See omnystudio.com/listener for privacy information.
Copywriting is one of the most important tools an eCommerce business owner needs in order to attract the right audience to their website, then convert those browsers into customers and turn customers into raving brand advocates! So why do so many brands struggle with it? My lovely friend and fellow marketing nerd Nadine Nethery from Can Do Content joins me in this episode to help breakdown why copy is so important and how to choose the right copywriter for you.
Links:
https://candocontent.com/
www.lisabyrne.com.au/myprogram
https://lisabyrnemarketing.ck.page/gswaitlist
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Are you backing yourself and your business?
If not, why?
This episode is about why more women need to stop putting themselves at the bottom of the priority list and backing themselves to take those big leaps in business for our long-term success.
I give you 3 easy and simple activities to help you go from plodding along to powering up!
Links:
https://lisabyrnemarketing.ck.page/gswaitlist
See omnystudio.com/listener for privacy information.
Jo is the founder of LOVESKIN, a botanical skincare brand based in NZ. When I first met Jo last year she was just coming out of lockdown and still recovering from a traumatic experience with an agency that promised the world and delivered zero.
Her confidence had taken a hit, but she knew she had something amazing,. After chatting with her, I agreed! She had an incredible product, raving reviews from her customers and a beautiful brand. With a little bit of love and guidance, we could do great things.
Over 6-months we transformed her marketing and doubled her revenue. Jo is incredible, and not shy of hard-work, investing in her business, learning new skills and listening to feedback.
We chat through Switching from Wordpress to Shopify How to optimise your products and positioning for greater cart value Learning how to look at your messages from a marketing point of view Working with a variety of women to help her grow The importance of getting in front of your brand
And lots more! You’re going to love listening to Jo’s incredible growth journey at
Links:
https://www.lisabyrne.com.au/myprogram
www.loveskin.co
www.subscribepage.com/gswaitlist
See omnystudio.com/listener for privacy information.
More marketing, working harder or throwing money at a problem doesn't equal more sales or more success. In this episode, I break down the 5 most common reasons I see business owners struggle to achieve the results from their marketing that they hoped for and what you can change if you're struggling with these things yourself. If you want to finally strengthen your business and marketing foundations, get a strategic plan in place and improve your results - add your name to the waitlist for my new program ECOMM GROW STRONG. Kick-off after Easter school holidays!
Links:
https://www.lisabyrne.com.au/myprogram
See omnystudio.com/listener for privacy information.
Welcome to ep 11!
If you have followed me for a while you will know how crazy I am about email marketing. I like to call it the money making machine! It’s perfect for ecommerce for so many reasons. When you work with me 1:1 or if you join my new group coaching program "eComm Grow Strong", you can bet your little toosh we are going to get your earning more money while you sleep using email marketing.
Yes it takes work and effort to get you going, but the return is oh so worth it!
If you would like to be a member of my new group coaching program, head on over to my website and add your name to the waitlist www.lisabyrne.com.au/myprogram . It’s going to be 12 weeks of transformation change, guided by me. For this first round, there will only be a small group of women. So to ensure you don't miss out add your name to the waitlist so I can tell you as soon as it opens for enrollment.
Todays guest is Kris Daria - a fellow hardcore email marketing nerd with years of experience in eCommerce and email marketing. Kris is based in Canada and we connected in an online community and we quickly bonded over our values and no-nonsense approach to helping our clients but also running a business and being a Mum. You're going to love this episode.
Links:
https://www.lisabyrne.com.au/myprogram
https://krisdaria.com/sales-planner
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Special guest Kayla Houlihan, Founder of Tribe Skincare
We discuss: How she started What marketing worked for her in the beginning How her marketing has changed over the past 3 years and what she focuses on now. TikTok, influencers and Instagram How she scaled How she built her team How her role has changed Rebranding Tribe - the steps she’s taking
Links:
www.tribeskincare.com.au
https://www.lisabyrne.com.au/myprogram
https://www.lisabyrne.com.au/bookcall
See omnystudio.com/listener for privacy information.
How to increase sales and reach new audiences with affiliate marketing?
Steph Pryor - Owner of Montii and Lunch Punch
Emma Penfold - Marketing assistant
You will learn:
What Montii.co’s marketing mix looks like
What affiliate marketing is
What are the benefits for ecommerce business owners
How Steph uses it in her marketing strategy
What apps and technology you need
How to get started
How to choose who you work with
How to scale affiliate marketing
Links:
www.montii.co
https://thelunchpunch.com/
Join the waitlist for my new group program
https://www.lisabyrne.com.au/myprogram
See omnystudio.com/listener for privacy information.
Jo Murphy - Social Media & Facebook Ads expert answers your questions on Facebook ads in your eCommerce marketing strategy.
We chat about: Apple Gate - WTF is that all about and what do small to medium ecomm business owners need to know? Advice for outsourcing your Facebook ads What you need to have in place before you try Facebook ads What’s working in FB ads for eCommerce at the moment When to DIY & when to outsource your Facebook ads and much more!
Links:
https://theadnomad.com
https://www.lisabyrne.com.au/myprogram
https://www.lisabyrne.com.au/bookcall
https://smartmarketer.com/apple-ios-14-update/
See omnystudio.com/listener for privacy information.
Navigating the world of digital advertising is a daunting experience even for seasoned business owners and marketers.
There are so many questions Which paid channel should you choose? What budget do you need? When is the right time? What do I need to have in place first? Do you DIY or outsource?
It can be SO confusing, right? On top of that, one of the biggest challenges I see is also "who do I trust?".
Sadly so many women I meet have been burnt by an "expert" who said they can help them with their paid digital advertising only to get little results and be a lot out of pocket.
This is why my guest today, Kaity Griffin, Google Ads Expert, and Course Creator has become the go-to Google Ad lady legend because she is as honest, real, smart, and decent as they come. Kaity and I answer some of these questions mentioned plus drop some truths about what it really takes to succeed in eCommerce today, and how to overcome some of the challenges business owners face when it comes to managing their digital advertising.
Links:
https://www.lisabyrne.com.au/myprogram
https://www.lisabyrne.com.au/bookcall
https://kaitygriffin.com/course-waitlist/
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Ever wondered how brands just like yours manage to score epic magazine spreads featuring their products or their business story featured on a morning TV show or listed on your favourite lifestyle websites? P.R. Two little letters that hold such mystery for business owners!
But generating your own publicity can actually be more simple than you think when you have the most important pieces of the puzzle in place. In this tip-packed episode I am joined by the incredibly smart, generous and inspiring Odette Barry - PR Mentor and Consultant from Odette and Co who has helped countless businesses share their story with the world by building the right relationships, with the right angle at the right time.
We chat: What exactly is Public Relations What you need to have in place first How to shortlist the right people to approach How to build a relationship with them When is the best time to add PR to your strategy
Links:
https://www.odetteandco.com.au/
https://www.instagram.com/odetteandco
https://www.lisabyrne.com.au/myprogram
https://www.lisabyrne.com.au/bookcall
See omnystudio.com/listener for privacy information.
Do you suffer from 'Shiny Object Syndrome'? You're not alone! If you find yourself jumping from project to project, getting excited or easily distracted by all the new, "next-big-things" in marketing and ecommerce then this episode is for you! With all the chat around Club House I felt compelled give you some advice on how to stay focused, tune out the noise and stick to your plan. Say bye-bye to distraction and hello to direction!
Links:
https://www.shopify.com.au/encyclopedia
https://www.lisabyrne.com.au/myprogram
https://www.lisabyrne.com.au/bookcall
See omnystudio.com/listener for privacy information.
Clare from Bon Maxie has built a sell-out, high-demand eCommerce brand with relationships, community and getting her (lovely) face and personality in front of her audience, authentically. Clare is one of my favourite ecommerce founders - because she is so tapped into her audience, she's committed and she just does her thing HER way. In this episode, she shares what marketing strategies has worked for her business, what hasn't, which achieve the most sales and what strategies are most important to her brand and her community. This ep is packed with practicality - just like Clare's gorgeous products!
Links:
www.bonmaxie.com.au
https://www.lisabyrne.com.au/myprogram
See omnystudio.com/listener for privacy information.
What marketing trends do you need to have on your radar this year? I talk through my top 5 eCommerce marketing predictions for 2021 so you know where to focus some of that precious time and energy. Some new, some you have heard of (aka avoided!) before but all-important to the growth of your eCommerce business in the next 12 months. If you would like some help planning out your marketing in 2021, book a free 30 min phone consultation or find out more about my 6-month coaching program "Strategy to Sales" at my website www.lisabyrne.com.au
Links: www.lisabyrne.com.au
https://www.facebook.com/business/news/ios-14-apple-privacy-update-impacts-small-business-ads
https://www.foxwelldigital.com/blog/2020/12/18/facebook-advertising-and-ios14-a-guide-and-what-to-tell-clients
See omnystudio.com/listener for privacy information.
Anna Van Dijkis the amazing power-house behind Lunchbox Mini. She has built an incredibly success, multiple 6-figures using video and wait for it… ZERO advertising! You will learn so much from this inspiring woman
Links: https://www.lunchboxmini.com/ https://www.instagram.com/lunchbox_mini/https://www.facebook.com/groups/lunchboxminimumsclub
See omnystudio.com/listener for privacy information.
Planning ahead is the key to creating more success and more sales in your online store or eCommerce brand. I share my go-to practical planning exercises you can do in a few hours and have your entire year of planned out. Make sure you grab the free planning template I made just for this episode and happy planning!
Get it here: https://lisabyrnemarketing.ck.page/fe78a7caf0
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Welcome to the eCommerce Marketing Society podcast.
If you are an online store owner or eCommerce brand founder, you have FINALLY found your village! This podcast is for women growing their eCommerce business yet struggle with marketing, brand, direction, and how to get more sales.
I’m Lisa Byrne, an eCommerce Marketing Coach for women with 20 years of experience in marketing. I’m a Mum of 2, an online shopping addict, a secret introvert, and a massive champion for women in business.
See omnystudio.com/listener for privacy information.