Got Marketing?: Recent Episodes
Mia Fileman
Are you tired of marketing jargon and empty promises? Me too. Join me, Mia Fileman, on Got Marketing? for deep dives with marketing insiders to unpack successful campaigns. I didn’t earn the nickname ‘the campaign lady’ for nothing. Get actionable tips, learn from winning strategies, and avoid falling victim to marketing fads and fakery.
Marketers are fantastic at convincing you that you need marketing, so business owners launch a business and dive straight in. However, the fastest way to go bust is when you grow too quickly without the right systems in place.
Your marketing is only as effective as your systems. That is exactly why today I have invited lover all of things system design, Nicole Smith, onto the Got Marketing? podcast.
Nicole is the COO, Business Operations Specialist and Systems Designer from The Artisans Business Solutions. She works with businesses to discover the space between what they are doing and what they want to do in how their day-to-day is operating.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Nicole Smith:
https://www.instagram.com/theartisanssolutions/
https://www.linkedin.com/in/smithnicoled/details/experience/
Take our Campaign Quiz to find out which type of campaign is right for your brand.
You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd.
But how do we know when to listen to our intuition, and when to listen to the data?
Today, I am tackling this question with Laetitia Andrac, a spiritual business coach and founder of Essential Shift. Laetitia is a beloved grad of Campaign Classroom, who defines herself as a business doula, who is there for your during the birth of the next version of your business.
Lets dive into it.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Laetitia Andrac:
https://www.linkedin.com/in/laetitiaandrac/
https://www.instagram.com/essential.shift/
Laetitia's book mentor, Kelly Irving: https://www.kellyirving.com/
Pre-order Laetitia's book, Light It, here:
https://www.essentialshift.co/lightit
Take our Campaign Quiz to find out which type of campaign is right for your brand.
Behind every successful business woman is a right hand wing-woman.
Melissa Browne has Lawsie, Sheree Rubenstein has Frances, and I have Emily.
On today's episode I am joined by Emily Lambourne, Campaign Del Mar's Digital Strategist, who has been a part of the business for the last two years. Emily is the personification of the modern marketer; she writes, she designs, she loves marketing funnels and she has a get-it-done attitude.
We're going to chat all things campaigns, personal brands and what is in store for Mia, Emily & Campaign Del Mar in 2024 and beyond.
And yes, these show notes were written by Emily.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Emily Lambourne:
https://www.linkedin.com/in/emily-lambourne-581a311b4/
Take our Campaign Quiz to find out which type of campaign is right for your brand.
Business strategy, marketing strategy, brand strategy, content strategy. How many strategies do we actually need?
This is the question that we are going to answer today with my guest, Ashley Dreager.
Ashley is a certified Director of Marketing and Strategy, who helps women-owned businesses thrive with strategic marketing. She is also a graduate of the most recent intake of Campaign Classroom.
Let's dive in and tackle this juicy question.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Ashley Dreager:
https://www.instagram.com/ashleydreager/
Free resources:
Download Ashley's free Scaling to Success freebie: https://subscribepage.io/scalingtosuccessbundle
3-day Campaign Idea workshop: https://www.campaigndelmar.com/creative-lab
A few years ago, LinkedIn was pretty lame. It was the app most professionals had but never used.
However, since the pandemic, LinkedIn has quite the resurgence and reinvention.
Today, we are discussing marketing your business with LinkedIn, and who better to have this conversation with than LinkedIn Coach Kate Merryweather.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Kate Merryweather:
https://www.linkedin.com/in/katemerryweather/
https://katemerryweather.com.au/
Free resources:
Panel discussion: Campaigns for Social Impact
Seeing ideas come to life is the most rewarding part of my job.
But, you’ve think you’ve got a good idea, then you have no idea what to do next.
Today I've invited Frances Chnaider onto the podcast to chat about making the intangible, tangible, and taking a seed of an idea and bringing it to life. Frances is the founder of Awesome Source, a non-alcoholic G&T brand.
The zero per cent category is still in its infancy, but non-alcoholic is growing faster than low-alcohol in most markets. With increased demand comes increased opportunity. Let’s dive into the chat with Frances about how she took Awesome Source from idea to execution.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Follow the Got Marketing? Podcast on Instagram to keep up with the latest episodes and to let us know what you'd like to hear on the show.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Frances Chnaider and Awesome Source:
https://www.linkedin.com/in/frances-chnaider-10941979/
https://www.awesomesource.co/
Free resources:
Panel discussion: Campaigns for Social Impact
If there is a market that’s practically locked out to new entrants, it’s active wear. Right? Nike, Adidas, Under Armour, Puma: those are not small fish.
So how on earth did an unknown, bootstrapped new player not only break into the market, but seize precious market share? With the power of marketing campaigns of course.
In this episode, I am joined by the cofounders of one of my favourite activewear brands, LNDR, to unpack their marketing. Their launch campaign, “We are LNDR”, is one of my all-time favourite campaigns, but as well as nailing their campaigns, there is one heck of a David vs Goliath story here too.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
LNDR are currently running the Xmas is for Lovers campaign, where you can get 50% your second item with the code LOVERS. It is valid until Dec 24, 2022. How good?
Follow LNDR:
https://www.instagram.com/lndr/
https://au.lndr.com
Free resources:
Take our quiz to find the campaign that is right for your business.
For too long, marketers (and brands) have relied on Meta and Google platforms.
They have been leaving money on the table by not considering other platforms, and not executing an omni-channel approach. And now, with the beginning of the fall of the big players, they are being left without a choice.
But what is behind the demise of the duopoly?
To have this chat, I’ve brought back one of the first guests I had on this podcast, Erin Morris. Erin is the founder of Young Folks – an independent marketing agency using business as a force for good. They're proudly a certified B Corp with carbon neutral credentials verified by Climate Active and they give back to 1% For The Planet. Erin believes in using marketing as a vehicle to get radically better results.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Erin Morris:
https://www.instagram.com/youngfolksdigital/
https://youngfolks.com.au
Free resources:
Take our quiz to find the campaign that is right for your business.
What does success look like to you? I've often heard that scaling your business to one million dollars is the pinnacle of success for a business owner. But, if doing so means that you’re trading in your lifestyle and running at 110% all of the time, is it really worth it?
In this episode of the Got Marketing? Podcast, my biz pal Kristy Dinuzzo and I dive deep into this question, and why the riches are in the niches, the importance of balancing life and work, and what success really looks like for us.
Kristy helps new product based brands ditch the social media grind and go from fumbling around to mastering their marketing and growing their online stores.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Kristy Dinuzzo:
https://www.instagram.com/thestartupsisterhood/
https://www.thestartupsisterhood.com.au
Free resources:
Take our quiz to find the campaign that is right for your business.
When you hear the word creativity, you often think of painting, music, or even acting. But what we’re really talking about in the context of marketing is actually coming up with creative ideas.
Creativity is how you stand out. But, it needs to be done strategically.
On this episode of the Got Marketing? Podcast I have my dear friend Katie Emslie with me to talk about what creative strategy is, why it is so important and what exactly a Creative Strategist does.
Katie has worked in the creative industry for over a decade as an Art Director, Designer, and Marketing Manager. Katie's superpower is to bring ideas to life and solve problems through visual design and creative strategy.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Katie is not currently taking on projects, but you can connect with her here:
https://www.instagram.com/youbykatie/
https://www.youbykatie.com
Free resources:
Take our quiz to find the campaign that is right for your business.
Greenwashing is happening all around us. Misrepresentation of a brands’ green credentials is unethical, and although there’s a lot of claims otherwise, it is sometimes completely intentional. Spoiler alert: intentional or not, it is never ok.
In this episode, I’ve brought back the first ever guest I had on this podcast, Melissa Packham, to dive into what greenwashing is, and unpack the good, the bad, and the dirty of the brands playing in the green space.
Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Melissa Packham:
https://www.instagram.com/abrandisnotalogo/
https://brandledbusiness.com
Free resources:
Take our quiz to find the campaign that is right for your business.
In Part 2 of my chat with Dante, we chat about:
- Comparisonitis; a concerning condition that's rife among the female entrepreneurship community. We see someone posting each day on Instagram, and they look like they're killing it, and we think that's all we need to do too. But there is often a lot more behind the scenes we don't see that tells the true picture. For example, Dante has 9000 people on his email list, which is where he makes the bulk of his revenue.
- The role of social media within your marketing funnel. Spoiler alert: social media should not be your entire funnel.
- Why LinkedIn is Dante's primary social media channel even though he's a Meta lead trainer.
- Whether or not eCommerce brands should focus on personal branding.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Dante St James
https://www.linkedin.com/in/dantestjames/
https://dantestjames.com
Free resources:
Take our quiz to find the campaign that is right for your business.
10 years ago, it wasn't uncommon for your social media content to reach 25% of your audience organically. Now, it’s considered a success if you get just 1%.
Brands blame the algorithm for their content no longer performing well, but is more at play here?
With everyone copying everyone else on social media, content has become boring, templated and done to death.
If the algorithms aren’t to blame for our poor-performing content, what is?
Joining me to discuss this spicy question is my Darwin-based friend Dante St James. He is a Lead Trainer with Meta Australia and New Zealand, a Digital Advisor and Trainer for a Federal business support program and the Northern Territory’s Entrepreneurship Facilitator on behalf of the Australian Government’s Workforce Australia.
This episode is part one of my discussion with Dante.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Dante St James
https://www.linkedin.com/in/dantestjames/
https://dantestjames.com
Free resources:
Take our quiz to find the campaign that is right for your business.
I have used a lot of different approaches to build my business, but one that I find the most valuable is brand collaborations. Collaborations have allowed me to grow my audience and have a more visible brand, which is only one of the reasons I love them.
I recently collaborated with two fabulous women, Elsa Mitchell and Cha Higginson to co-host our exciting Mind Your Business one-day in person (!) retreat in Darwin.
So, in this special episode, I chat with Elsa and Cha all about our event and how we went about planning together, the important considerations to have when collaborating and the common mistakes to look out for.
The Mind Your Business retreat will consist of workshops by myself, Elsa and Cha, nutritious food and drinks, and great company. You can read more about it here.
If you’re going to be in Darwin on November 24, or can make the trip, you can grab your ticket now.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Elsa Mitchell
https://www.instagram.com/elsa_mitchell_/
https://elsamitchell.com.au
Connect with Cha Higginson:
https://www.instagram.com/cha_higginson/
https://www.chahigginson.com
Free resources:
Take our quiz to find the campaign that is right for your business.
Campaigns bring all your marketing together so they have many moving parts.
The building blocks of your campaign are:
- The 'Big Idea', a creative theme or hook that underpins your entire campaign
- Messaging
- Visual identity
- Channel strategy
So, I have invited experts in these areas to chat about creative cohesive campaigns with me during a free panel event next week 💃🏼
Hosted by Mia Fileman, Campaign Del Mar, with content marketing and copywriting expert Joyce Watts, visual design specialist Katie Emslie and paid ads specialist Cass Theodore. During this masterclass you will learn:
Why marketing campaigns are the most successful and proven way to market your brand
The different kinds of marketing campaigns and which one is right for your marketing objectives
The key ingredients all marketing campaigns have in common
Examples of small business campaigns to inspire your marketing.
You can watch the recording of the event here.
Links to campaigns mentioned:
https://www.instagram.com/p/CgvLBq5vQe3/?utm_source=ig_web_copy_link
https://mumbrella.com.au/mercedes-benz-v-class-put-to-the-test-in-campaign-by-the-royals-725188
https://www.youtube.com/watch?v=57RpNFLTAZU
https://www.youtube.com/watch?v=t8PKNTbut_M
https://enda.com.au
https://www.darwinfestival.org.au
Still unsure what type of campaign is right for your brand? Take our Campaign Quiz to find your perfect fit: https://www.campaigndelmar.com/quiz
One of the questions I am asked the most by my customers and my students is about where they should invest their finite marketing dollars. So, today I have invited my good friend Fiona Johnston onto the podcast to chat about this very question, and why “winging it” is not a winning strategy when it comes to your marketing budget.
Fi is a Chartered Accountant who plays where profit and purpose meet, at the intersection of impact and profitability. She’s a business and finance strategist for small and medium business owners, and works collaboratively with her clients to create business plans and financial forecasts.
This episode is part one of two of our discussion on where to invest your marketing spend.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Fi Johnston
https://www.instagram.com/peach.business/
https://www.peachbm.com.au
Free resources:
Take our quiz to find the campaign that is right for your business.
Having targets and objectives is what gives us the sense of making progress, and in turn, keeps us motivated. But how do we set realistic goals that won’t leave us feeling down if we don’t achieve them, and how do we develop a marketing budget to help us achieve these goals?
This episode is the second part of my discussion with Fi on where to spend your marketing dollars.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Fi Johnston
https://www.instagram.com/peach.business/
https://www.peachbm.com.au
Free resources:
Take our quiz to find the campaign that is right for your business.
The pandemic has served as a catalyst for influencers’ growing role in brand marketing. In industries such as beauty and fashion, influencers have become so omnipresent that not having an influencer marketing strategy may leave you left behind.
In this episode, we discuss influencer marketing campaigns and showcase how smaller brands have been able to use influencer marketing to propel their brands.
Joining Mia for this discussion is Tayler Rossetti. Tayler is the Campaign Manager at Oraco Agency located on the Mornington Peninsula, and she has been working in the marketing industry for over ten years. During this time, she has gained valuable experience in a range of different areas, including skincare, healthcare, and toys.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Tayler Rossetti:
https://www.instagram.com/oracoagency/
https://www.linkedin.com/in/tayler-rossetti-1b63a7131/
Free Resources:
Register for our free Creative Cohesive Campaigns event
Take our quiz to find the campaign that is right for your business.
What is anti-marketing, and why does it work so well?
In part two of this juicy discussion with Jono, we dive into answering these questions, and what else he uses in his marketing mix alongside his brilliant videos.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Jonathan Steedman:
https://www.instagram.com/jonosteedman/
https://www.linkedin.com/in/jonosteedman/
Free resources:
Take our quiz to find the campaign that is right for your business.
If content is king, then video marketing is the master of the universe.
With the rise of platforms like TikTok and Instagram that prioritise video, it is the perfect time to chat to a small business owner who is absolutely nailing their video marketing.
Joining Mia on this episode is Jonathan Steedman, principal dietitian and head honcho at Bite Me Nutrition. Jono is an accredited practicing dietitian and nutritionist passionate about simple, sensible nutrition, and his videos are some of the best things on the internet.
This episode is part one of two in this juicy conversation.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Jonathan Steedman:
https://www.instagram.com/jonosteedman/
https://www.linkedin.com/in/jonosteedman/
Free resources:
Take our quiz to find the campaign that is right for your business.
I have often said that playing it safe is the riskiest strategy of all. Sure, bold ideas come with risk but rolling out same-same marketing is guaranteed to be scrolled past.
To have this conversation out, I’ve invited Brand Strategist and beloved Campaign Classroom Grad Soojee Ford to join me today. Soojee is one of the Directors of The Good Studio, a branding studio based in sunny QLD.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Soojee Ford:
https://www.instagram.com/thegood.studio/?hl=en
https://www.linkedin.com/in/soojeeford/
Listen to Soojee's Podcast, Boring is Bad for Business, here.
Free resource:
Take our quiz to find the campaign that is right for your business.
With attention spans dwindling, does anyone still read blogs?
Should marketers and entrepreneurs pour effort into blogs, or is our time better spent elsewhere?
Blogs can benefit your brand more than you think, including driving valuable traffic to your site over a long period.
In part two of this discussion with Marcus, we chat about SEO and how to use blogs to your advantage.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Marcus Dunn:
https://www.instagram.com/marcusdunn_web/
https://www.linkedin.com/in/marcusdunn/
Free resources:
Take our quiz to find the campaign that is right for your business.
How to promote your blog by Brian Dean
How many people do you know working in the area they studied at university?
When I started my career in marketing, tertiary qualifications were essential, but my degrees did not prepare me for actually working in marketing. Sadly, not much has changed since then.
Isn't it time that we reimagined marketing education? I chat with my friend Marcus Dunn about this very question in this episode.
Marcus has a background spanning retail, IT, automotive and, most recently, adult education. He had accumulated a wealth of what he considered "generic experience", consigning him to what felt like a life spent working in one non-descript office after another.
In the last five years, though, he experienced a career epiphany after being adequately exposed to digital marketing and specifically SEO, which resonated hard with him. Armed with a new set of skills which opened up a whole range of career options, he set off down a new career path and hasn't looked back.
This episode is part one of two of our discussion on reimagining marketing education.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Marcus Dunn:
https://www.instagram.com/marcusdunn_web/
https://www.linkedin.com/in/marcusdunn/
Free resources:
Take our quiz to find the campaign that is right for your business.
There’s a lot of tone-deaf marketing around with brands jumping on trends and fads that fizzle as quickly as they start. It’s not rocket science - good marketing comes from really good listening. What helps marketers create memorable marketing campaigns is deep insights from genuinely getting to know your audience.
In this episode, Mia chats with Nadine Nethery, founder of CAN DO! Content, a strategic copywriter for women-led brands. Nadine and Mia share their techniques for gathering valuable audience insights to inform your marketing on a shoestring budget.
Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Nadine Nethery:
CAN DO! content is for women-led brands who want to intentionally attract, delight and retain their dream customers. Nadine’s strategic take on copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and grow a cheer squad.
https://www.instagram.com/candocontent/
https://www.linkedin.com/in/nadine-nethery/
Free resources:
Take our quiz to find the campaign that is right for your business.
It's about time we explain the milk moustache.
While there are many iterations of the Got Milk? campaign, the most famous are images of celebrities and thought leaders with milk moustaches. Hence, the name, milk cartons, and the milk moustache in our podcast cover art.
Mia is once again joined on the podcast by Lauren Pickering, a professional marketer with 15 years of experience across consumer brands, education and professional services, to scratch below the surface of the iconic Got Milk? campaign and unpack how it came about, whether it was a commercial success and what smaller brands can learn from this marketing masterpiece.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Lauren Pickering:
https://www.linkedin.com/in/pickeringlauren/
Free resources:
Take our quiz to find the campaign that is right for your business.
Everyone has knowledge to share, so it’s no surprise that online courses have taken off in a big way. In fact, they are now a saturated market. With online course completion rates at an all-time low, marketing an online course is no walk in the park.
Today, Mia is joined by Niharikaa Sodhi, a top writer on Medium (21 times over), online course creator and the Founder of Summit 21. Mia and Niharikaa share their top tips for marketing an online course during this episode.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
www.linkedin.com/in/miafileman
Connect with Niharikaa Sodhi:
https://www.linkedin.com/in/nsodhi4696
https://twitter.com/NiharikaSodhi
Free resources:
Take our quiz to find the campaign that is right for your business.
Get Niharikaa's side-hustler checklist
Mia and her returning guest Ash Jurburg compare the pair. They have each chosen a marketing campaign from the same industry and discuss "who did it better?"
Campaigns unpacked during this episode:
Dating apps:
'Get back to love': Match.com
'Swipe Night': Tinder
Tourism:
'Travelling Under the Social Influence': Tourism NZ
'Son of Dundee': Tourism Australia
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Episode guest:
Ash Jurberg is a writer and content creator based in Melbourne. Before this, he worked in marketing for twenty years and owned several successful businesses. An avid traveller, Ash has been to 105 countries and is welcome back in many of them.
Connect with Ash:
https://www.linkedin.com/in/ash-jurberg-a266974
Free resource:
10 Tips for Smarter Marketing
Campaigns are no small undertaking and are often represent the most significant concentrated investment in a brand's marketing. Brands hit the jackpot when their campaigns manage to generate a ton of free media.
This episode looks at examples of campaigns that have generated free media and share how smaller brands can PR their campaigns.
Joining me today is my PR mentor, publicist and all-around extraordinary human, Odette Barry.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Episode Guest
Odette Barry is a digital marketing and public relations specialist. based in Byron Bay. Odette teaches small business owners how to uncover their stories and be seen in all the right places through her 9 week Hack Your Own PR program. She's trained hundreds of small business owners, including me, teaching us the power of publicity to scale our businesses.
Connect with Odette Barry:
https://www.instagram.com/odetteandco/
https://www.linkedin.com/in/odette-barry-she-her-3730b223/
Free resources:
How to get published on Medium
Campaign examples mentioned in this episode:
Nathan Apodaca "Dreams" via Tik Tok
Cowra Tourism: Get Chris to Cowra
Qantas: Fly Away
Burger King: Mouldy Whopper
Millennials have massive spending power, and they don’t mind spending freely. So it’s no surprise that brands are prioritising reaching millennials. However, winning over millennials can prove to be easier said than done. Hence, it’s essential to brush up on exactly what makes them different so you can create marketing campaigns that resonate.
Mia Fileman and Amy Voller discuss what matters to millennial women in this episode.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Episode Guest
Amy Voller is a Marketing, Strategy and Communications professional with experience across multiple industry sectors. Amy’s career has spanned over 21 years, working with several highly respected global blue-chip organisations and start-ups in Australia, London, and Europe at brands such as Telstra, Royal Bank of Scotland, British Telecom, and Britax Childcare.
Since 2016, Amy has run her own business, offering strategic advice and training. She works with women in business to identify and implement growth opportunities.
Connect with Amy Voller:
https://www.linkedin.com/in/amyvoller/
Free resources:
10 Tips for Smarter Marketing
Last year I rebranded my business. Like many start-ups riding the COVID storm, my former business Idiello had many iterations over its three-year history. But after transitioning to being a sole director with a fresh vision for the future, rebranding was an opportunity to set the record straight about what I now offer.
In today’s episode, I want to take you through my rebrand journey and offer some advice on what you should and shouldn’t do. Before you spend your time thinking about your new logo and putting the champagne on ice, here’s what you need to do to nail your rebrand and capitalise on your launch.
I’m joined today by the brilliant creative designer who helped me bring Campaign Del Mar to life.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Episode Guest
Rachelle is the Founder and Creative Director of Saevil Row. They are a bespoke branding and web design agency based in Sydney, with an International roaster of clients.
https://www.instagram.com/saevilrow/
Free resource:
10 Tips for Smarter Marketing
The holiday season is here, so what better time to discuss Tourism Marketing.
Tourism is worth around $122 billion to the Australian economy, making it one of the biggest drivers of economic growth. As a result, millions of dollars are spent every year marketing tourism destinations.
Mia and her guest Ash have both worked in the tourism marketing sector and share their favourite tourism campaigns in this episode. These include 'Get Chris to Cowra' by Cowra Tourism, 'Wander out Yonder' by WA Tourism, 'Travelling Under the Social Influence' by NZ Tourism and 'CU in the NT', definitely not an official campaign by Tourism NT.
This episode also discusses the power of online reviews and how brands should react to negative reviews.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Episode guest:
Ash Jurberg is a writer and content creator based in Melbourne. Before this, he worked in marketing for twenty years and owned several successful businesses. An avid traveller, Ash has been to 105 countries and is welcome back in many of them.
Connect with Ash:
https://www.linkedin.com/in/ash-jurberg-a266974
Free resource:
10 Tips for Smarter Marketing
Campaign examples mentioned in the episode:
Tourism Australia: 'Son of Dundee'
Travelling under the social influence
CU in the NT
Wander out Yonder
Today Mia is joined by one of Australia's leading brand marketers. Lauren has been the Group Brand Manager for Maybelline New York, the Senior Marketing Manager for Barbie and is now the Executive Director of Marketing for Lauriston Girls School.
In this episode, we discuss strategy versus tactics and how they are different. We provide examples of each to help small business marketers differentiate.
Our chat discusses how smaller brands tend to jump straight to tactics before the strategy and we share the dangers around this.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Lauren:
https://www.linkedin.com/in/pickeringlauren/
Free resource:
10 Tips for Smarter Marketing
In this episode, Mia Fileman and Lauren Fraser discuss the difference between "always-on" and campaign marketing and why you need you both.
They share simple explanations and examples of both "always-on" and campaign marketing and give their top tips as to how small businesses who are driving their own marketing can sustainably tackle both.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Episode Guest
Lauren Fraser is the director and head of strategy at LMF Marketing, a digital agency. Working with established businesses in the wellness and lifestyles space, Lauren and her team focus on crafting and managing holistic marketing strategies that take into account the big picture, enabling 6 figure businesses to scale further with effective digital strategies behind them.
https://www.instagram.com/lmf_marketing/
Free resource:
10 Tips for Smarter Marketing
Entrepreneurs are obsessed with scaling, thanks to the online marketing "gurus" assuring us we can scale our businesses to 6 and 7 figures...in our sleep. But what the heck does it mean to scale your business and is it really as easy as suggested? Tune in for the tough love entrepreneurs need to hear.
In this episode, Mia Fileman chats to Jess Ruhfus, the founder and CEO of Collabosuarus; the matchmaker for brands. Jess is a podcast host, in-demand speaker and a recent B&T 30 under 30 winner.
https://www.instagram.com/collabosaurus/
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Free resource:
10 fad-free marketing tips the gurus don't want you to know
Episode references:
https://blog.spendesk.com/en/growth-vs-scaling
Not only are social media platforms becoming increasingly unfriendly to small businesses, but they've also become boring. When everyone is following the trends and the "formulas", does social media lose its shine?
Joining Mia Fileman on the Got Marketing? Podcast today is marketing powerhouse Erin Morris.
Erin Morris is the founder and director at Young Folks – a marketing agency on a mission to make a positive difference. Erin and her team at Young Folks accelerate the growth of game-changing brands and help them achieve their greatest positive impact.
https://www.instagram.com/youngfolksdigital/
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Free resource:
10 Fad-Free Marketing Tips the Professionals Use
Episode references:
https://offers.hubspot.com/instagram-engagement-report-2021
Mia Fileman and Melissa Packham lift the curtain on the shady marketing practised by the online marketing "gurus". From false promises to outrageous claims, this episode explores the casual relationship some entrepreneurs have with the truth, and how ethical marketers can compete with the gurus.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Guest:
Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies.
https://www.instagram.com/abrandisnotalogo/
Free Resource:
10 fad-free marketing tips the gurus don't want you to know
Episode references:
https://hbr.org/2021/05/why-start-ups-fail
https://www.cbinsights.com/research/startup-failure-reasons-top/
https://hbr.org/2021/07/entrepreneurs-and-the-truth
https://mumbrella.com.au/lets-get-real-about-digital-marketing-experts-and-their-bs-marketing-698373
This is the Got Marketing? A podcast with ideas, strategies and tactics to help small businesses create smarter marketing.
I'm Mia Fileman, a professional marketer and the founder of Campaign Del Mar. In this podcast, I chat with creative and strategists about the different aspects of marketing without the fluff.
If you want to learn how to create better marketing subscribe to the Got Marketing? Podcast and keep the good marketing rolling.
You can also connect with me, Mia Fileman on Instagram or LinkedIn, and feel free to send me a message. I’m very friendly.