Walk-Ins Welcome: Recent Episodes
Patient Care Marketing Pros
Welcome to "Walk-Ins Welcome: A Medical Marketing Podcast" with your hosts Nick Hoard and Michael Ray! Join Nick and Michael every week as they bring you new episodes to help you change the way you're marketing your medical practice. With helpful tips, inspiring stories + interviews, and insight into the world of digital marketing, you're sure to listen and feel motivated every week 🩺
🌡️ Get Your Digital Health Check: https://patientcaremarketingpros.com/digital-health-check/
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode of Walk-Ins Welcome, hosts Nick and Michael introduce the Digital Health Check—a powerful tool designed to help clinics assess their online presence. They emphasize the importance of knowing how your clinic's digital performance compares to competitors and how this tool provides valuable insights for growth. Nick and Michael also discuss popular competitor analysis platforms like SpyFu, SEMrush, and HC Analytics. Listeners are encouraged to download the free DIY toolkit from the website and book a discovery call for personalized support.
💬 Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ🔗 Stay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
On this episode of Walk-Ins Welcome, Nick and Michael chat with Jessica Walker from Care Sherpa about boosting patient numbers and cash flow in healthcare. They dive into why the front desk is super important for turning leads into actual appointments, and Jessica drops a bombshell - 81% of leads never convert because nobody follows up! She shares some tricks like the "assumptive close" for booking appointments and why bugging patients (nicely) about coming back is a good thing. They also talk about playing secret shopper with your own practice to spot where things are falling apart. The whole convo is about running your healthcare biz like a real business, without forgetting it's all about taking care of patients. If you're curious about how your practice stacks up, Jessica says to give Care Sherpa a shout for a mystery shopping adventure. It might just change your clinic!
About Jessica:
Jessica Walker, Founder and CEO of Care Sherpa, has over 20 years of experience driving patient and employee engagement through predictive analytics, marketing, digital, and CRM strategies. She has supported healthcare systems, private providers, and organizations in their patient acquisition and retention efforts, leveraging her expertise from leadership roles at Gallup and Press Ganey.Jessica's passion for helping healthcare leaders align data analytics, technology, and operational resources to achieve significant business outcomes led to the creation of Care Sherpa. She has consulted on CRM implementation, digital engagement, population health management, and marketing strategies, with a focus on enhancing patient experiences and navigating healthcare profitability.She holds an M.A. in Communications and Human Resources from the University of Nebraska Omaha and a B.A. in Organizational Communications from Western Michigan University. Jessica currently resides in Nashville, TN.
Connect with Care Sherpa:
https://caresherpa.com/
https://www.linkedin.com/company/care-sherpa
Connect with Jessica: https://www.linkedin.com/in/walkerjessica/
💬 Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ🔗 Stay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
This week Nick and Michael explore the concept of The Infinite Game by Simon Sinek and its relevance for urgent care clinics. They discuss how an infinite mindset encourages clinic owners to focus on long-term goals, such as improving community health and providing exceptional patient care, rather than just short-term metrics like monthly patient volume or revenue. By viewing competition as an opportunity to learn and grow, rather than a threat, clinic owners can continuously adapt and improve their services. Nick and Michael emphasize that in the ever-evolving urgent care industry, success comes from resilience, innovation, and a commitment to serving the broader community over time.
💬 Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ🔗 Stay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode, Nick and Michael delve into the risks of building a business on platforms you don't control. They share their recent experience with a suspended Google Business Profile, highlighting the vulnerabilities of platform dependency. The duo discusses historical events like the "Google Slap" and "Facebook Snap," emphasizing the importance of first-party data. They share cautionary tales about marketing platforms and payment processors abruptly terminating accounts. The conversation touches on Google's recent antitrust case and its potential implications. Nick and Michael offer practical advice for urgent care owners on safeguarding patient data and diversifying marketing strategies. They stress the need for businesses to maintain control over their customer data and communication channels, using the story of Ad Zombie's Facebook account suspension to illustrate that even large clients aren't immune to platform risks.
💬 Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ🔗 Stay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode of Walk-Ins Welcome, Nick and Michael unpack the power of retargeting for urgent care clinics. They dive into digital advertising strategies on Facebook and Google, sharing how these techniques can significantly boost patient visits - including a real-world case of increasing daily patients from 11 to 33. The duo breaks down key concepts like Facebook pixels and Google Analytics, addressing HIPAA compliance concerns along the way. Whether you're a digital marketing novice or looking to refine your approach, this episode offers actionable insights to help urgent care providers turn clicks into patients, all delivered with expert knowledge and a dash of humor.
💬 Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ🔗 Stay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkitIn this episode, Nick and Michael dive into the importance of adjusting marketing strategies to align with the back-to-school season and other key seasonal events. They stress the need for urgent care centers to proactively engage with their communities and promote their services, while also exploring the power of grassroots marketing and sponsoring local events. Nick and Michael encourage urgent care centers to get creative in their approach, finding unique ways to connect with potential patients. They also discuss the critical role of branding and how digital advertising can help clinics effectively reach their target audience. Wrapping up the episode, they remind listeners to stay flexible and continuously adapt their marketing strategies to align with seasonal shifts and community events throughout the year.💬 Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ🔗 Stay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode, Nick and Michael discuss recent changes made by Google, including the removal of call history and Google messaging. They speculate on the reasons behind these changes, such as a possible shortage of phone numbers and Google's focus on user experience. The conversation touches on the differences between Google and Apple's approaches to privacy and data handling. They also explore the challenges businesses face with Google Business Profiles, including verification issues and the impact of these changes on local businesses. Nick and Michael share a personal story about the potential loss of a phone number when switching carriers, highlighting the complexities of modern telecommunications.
💬 Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
🎵 Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
🔗 Stay connected with Patient Care Marketing Pros!
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkitIn this episode, Nick and Michael discuss the "proximity principle" and its importance in the urgent care industry. They highlight several upcoming events including NERUCA, Merchant Medicine Symposium, SERUCA, CALUCA, and Xperity Urgent Care Connect. The hosts emphasize the value of networking at these events and share recent positive client feedback. Leave a podcast review and share this episode on social media and receive a free ZappyCard! Send us an email with a screenshot - hello@patientcaremarketingpros.comIntro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQHave a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.comIntro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQStay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode, Nick and Michael take a humorous approach to discussing employee turnover in urgent care clinics. They playfully explore various ways to "guarantee" turnover, effectively highlighting practices to avoid. Through their lighthearted discussion, the hosts encourage clinic owners to self-evaluate and reflect on their practices, helping listeners identify areas for improvement to promote better employee retention and a more positive work environment.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.comIntro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
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LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode, Nick and Michael explore the crucial role of focus in business, using urgent care clinics as an example. They stress the importance of perfecting a clinic's core services before expanding and warn against the distraction of "shiny objects" that can derail business goals. The hosts advise listeners to question their motivations for pursuing new opportunities and to ensure they're truly prepared before branching out. Through anecdotes and practical advice, they illustrate how maintaining focus has been key to business success. The episode concludes with a reminder to stay true to the business's primary purpose and continually strive for excellence in their main area of expertise.
Training Materials:
https://www.eofire.com/
"Buy Back Your Time" by Dan Martell
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.comIntro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode of Walk-Ins Welcome, Michael interviews Grace, one of Patient Care Marketing Pros's Client Success Managers. They discuss effective urgent care marketing strategies, focusing on building strong client partnerships and adapting to digital trends. Grace shares insights on conversion tracking, managing expectations, and the importance of client-provided content. The conversation covers both digital tactics and grassroots marketing ideas, offering valuable tips for urgent care clinics to improve their online presence and patient acquisition. From Google Ads best practices to the impact of positive reviews, this episode provides practical advice for both established and new urgent care centers.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode of Walk-Ins Welcome, Nick and Michael share insights from their recent team retreat in Memphis, emphasizing the importance of prioritizing team-building activities to foster a positive company culture. They discuss how pulling team members out of their regular work environment helped strengthen relationships and enhance team cohesion. Nick and Michael encourage business owners to consider similar retreats, highlighting how a positive culture not only boosts employee morale but also improves the quality of client service. They urge listeners to think about innovative ways to engage and appreciate their teams, reinforcing that a well-cared-for team is key to a thriving business.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this week’s episode, Nick and Michael speak with Joe Brennan, Vice President at TytoCare. TytoCare is a platform that combines software and hardware to provide virtual care with remote examination capabilities. The device, about the size of half a baseball, includes features such as an otoscope, stethoscope, derm camera, and infrared thermometer. It can be paired with other peripheral devices like a blood pressure cuff and weight scale. TytoCare is used in various settings, including urgent care clinics, schools, and on-site clinics. Throughout the episode, they discuss the future of telehealth and how to expand access to healthcare with TytoCare.
Learn more about TytoCare
https://www.tytocare.com/
Connect with Joe:
https://www.linkedin.com/in/joe-brennan-88a8004/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, Michael talks about his recent trip to Disney World with his family, and the customer service experience they had. Nick and Michael discuss the importance of proper training and knowledge for staff members in order to provide a positive experience for patients. They draw parallels between the Disney World experience and the urgent care industry, emphasizing the need for staff to be well-trained on the services offered and to effectively communicate with patients. They also discuss the missed opportunities for upselling and providing additional services due to a lack of understanding.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.comIntro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQStay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this episode, Nick shares his recent experience of getting sick while on vacation in Colorado and needing to visit Three Peaks Urgent Care, which happens to be one of our clients. He praises the urgent care facility for their excellent marketing, seamless online check-in process, friendly staff, and efficient care. Nick and Michael discuss the importance of making patients feel valued and cared for, and encourage urgent care providers to prioritize patient experience.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.comIntro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQStay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this episode, Nick and Michael interview representatives from Mercy Urgent Care, an independent nonprofit urgent care system in North Carolina. Join them as they talk to Rachel Sossoman: President & CEO; Jon Medin: Director of Growth & Marketing; Nick Scherer: Hr Generalist & Executive Assistant. They discuss the mission, vision, and values of Mercy Urgent Care, which is focused on providing excellent healthcare and eliminating barriers to care. The guests highlight the importance of putting people first and creating a purpose-driven organization. They also discuss the challenges in the healthcare industry and the need for healthcare professionals who are committed to serving the community. The conversation explores the concept of retail healthcare and the importance of approaching healthcare with a ministry mindset. It emphasizes the need for healthcare organizations to prioritize patient care and community service over profit. The guests discuss the impact of capitalism without morality and the dangers of focusing solely on financial gain. They also highlight the importance of happy employees in providing excellent patient care. The conversation delves into the marketing strategies employed by Mercy Urgent Care, including their MercyMe Program & their new marketing campaign "Let's Heal Healthcare". The guests emphasize the power of word-of-mouth marketing and the value of creating a movement within the healthcare industry.
Learn more about Mercy Urgent Care
https://mercyurgentcare.org/
Connect with Rachel, Jon, and Nick
https://www.linkedin.com/in/rachelsossoman
https://www.linkedin.com/in/jonmedin
https://www.linkedin.com/in/nick-scherer
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📢 ACCESS WEBINAR REPLAY: https://webinars.patientcaremarketingpros.com/google-maps-access
This week we’re bringing you a clip from our most recent webinar, “The Google Maps Playbook.” In this webinar Nick and Michael talked about how to navigate the latest Google Maps updates to enhance practice visibility by addressing key challenges like inconsistent details and poor review management. They covered the latest Google Map Listings updates, the top five ranking challenges, our proven ranking formula, and how to automate with the best tools. Listen to the full webinar by heading to the link above!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.comIntro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQStay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this episode, Michael interviews Chris Brandt, the Director of Marketing at EW Motion Therapy. Chris shares his journey from being a physical therapist to transitioning into the marketing role. He discusses the importance of building relationships with doctors and other healthcare professionals to drive referrals. Chris also touches on the key metrics that matter to him, including organic traffic and conversion rates. He highlights the challenges of AI in healthcare marketing and the need to adapt and experiment with different strategies. Chris encourages listeners to focus on teaching and empowering their audience through valuable content.
About Chris:
Chris Brandt, originally from Houston, Texas, earned his degree in Kinesiology and Exercise Science from the University of Alabama in 2011. Starting his career as a personal trainer with EW Motion Therapy, he went on to achieve a Doctorate of Physical Therapy in 2015. Since joining EW Motion Therapy as a physical therapist in 2016, Chris transitioned to Director of Marketing in 2019. Under his leadership, the company expanded to six clinics in Birmingham and Tuscaloosa, with plans for continued growth. Chris lives in Hoover, Alabama, with his wife and two children.
Learn more about EW Motion Therapy:
www.ewmotiontherapy.com
https://www.facebook.com/eskridgeandwhitept/
https://www.instagram.com/ewmotiontherapy/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
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📢 Register for our upcoming webinar, The Google Maps Playbook: https://webinars.patientcaremarketingpros.com/google-playbook-2024
On April 30th, Walmart announced that after five years, it would be closing its 51 Walmart Health Centers. The closure is due to rising costs and reimbursement issues. Walmart Health, which offered urgent care and dental services, aimed to open in every Walmart store. The closure presents opportunities for urgent care clinics to acquire cheap leases, equipment, and recruit new team members. Nick and Michael discuss the lessons to take from Walmart Health, including the need for creativity in expanding services and adapting to changing reimbursement rates. Demand for urgent care remains strong, and clinics can thrive by offering occupational medicine, weight loss, and other services.
Learn more about the Closing of Walmart Health:
https://corporate.walmart.com/news/2024/04/30/walmart-health-is-closing
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
📢 Register for our upcoming webinar, The Google Maps Playbook: https://webinars.patientcaremarketingpros.com/google-playbook-2024
In this episode, Nick and Michael discuss the importance of leading through turbulent times in a clinic. They draw parallels between flying a plane through rough weather and navigating the ups and downs of running a clinic. They emphasize the need for clinic owners to have good data and indicators to make informed decisions and provide reassurance to their team. They also encourage clinic owners to use slow periods to make improvements and invest in their business.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
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LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this episode, Nick and Michael interview Dusty Schroeder, co-founder of Cowork Health, a platform designed to modernize occupational health management. They discuss the challenges of billing and invoicing in occupational medicine and how Cowork Health simplifies the process, allowing clinics to get paid faster. They also talk about the upcoming CRM component of Cowork Health, which will help clinics manage their client base and streamline communication. Dusty shares his vision for the future of occupational medicine, emphasizing the importance of technology and automation.
About Dusty:
Dusty Schroeder's long career in the healthcare technology industry started in 2007 at DocuTAP (now a part of Experity Health). As their VP of Marketing, Dusty served as a valuable resource for the urgent care industry, leading the creation of resources such as Urgent Care Quarterly, the Urgent Care Minute newsletter, and operational e-books for clinic operators. Through his work with thousands of clinics, a need for improvements in occupational medicine was identified. After leaving DocuTAP, he co-founded Cowork Health to help clinics manage and grow their occ med business. Cowork Health simplifies occ med invoicing, turns paper processes digital, and provides a modern platform to collaborate with and delight EPS customers.
Learn more about Cowork Health:
coworkhealth.io
Connect with Dusty:
https://www.linkedin.com/in/dustyschroeder/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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In this episode, Nick and Michael are talking strategy with our Google Ads Specialist, Philip. They discuss the importance of Google Ads for urgent care clinics and the common mistakes made by businesses when running their own ads. Philip emphasizes the need for proper conversion tracking and the use of Google Tag Manager. They also talk about the importance of setting up assets correctly, such as call assets and location assets, and the benefits of using landing pages instead of sending traffic to the homepage. They also warn against relying on Google's automated recommendations and highlights the importance of patience and monitoring in Google Ads campaigns.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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For this week’s episode, Nick and Michael are recapping their time at the Urgent Care Association (UCA) conference in Las Vegas. They talk about all of the fun activities they did in Vegas before diving into the reason for and benefits of attending the UCA conference. Nick and Michael also talk about the educational sessions and the expo, where vendors showcase solutions to improve urgent care clinics. Emphasized in this episode is the importance of stepping away from the clinic to gain new ideas and perspectives. Lastly, they discuss the relationships and networking opportunities that arise from attending the conference.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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Today’s episode is the third and final installment in our Profit Injection series. Nick and Michael discuss the importance of understanding the numbers and metrics behind Google Ads campaigns for urgent care clinics. They share insights from our own clients' accounts, highlighting the ideal cost per click and cost per conversion. They talk about the need to optimize Google Business Profiles and the benefits of a three-pronged approach to Google Ads, including SEO and call-only campaigns.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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In this episode, Nick and Michael discuss the 'They Ask, You Answer' framework with Devon McCarty from IMPACT. They talk about the importance of educating and building trust with customers by providing helpful and transparent content. The conversation covers strategies for finding out what customers are asking, including surveys, analyzing Google reviews, and brainstorming sessions with the team. In this conversation, Devon discusses various marketing strategies and challenges in the healthcare industry. He introduces the concept of news jacking, which involves leveraging upcoming events or trends to provide educational content to patients. He also discusses the role of AI in marketing and the need for authentic content.
About Devon:
They Ask, You Answer Coach, Devon McCarty, leads with his sleeves up. Devon works with sales, marketing, and leadership teams to understand the value of and to implement their digital sales and marketing strategies.
With a love of mentorship and teaching, he's known for his energy, optimism, and his ability to make virtually anyone he works with comfortable in just a few minutes. He inspires change, challenges thinking, and ensures that anyone can be excellent on and off-camera.
His previous experience as an inbound video marketer and broadcast journalist has given him the tools and passion to take the digital sales and marketing initiatives of his clients, to the next level. His experiences as a veteran of the United States Marine Corps gave him the drive and abilities to lead teams anywhere.
Learn more about IMPACT:
https://www.impactplus.com/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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Today’s episode is part 2 of our series, Profit Injections. In this episode, Nick and Michael discuss how implementing Occupational Medicine into your urgent care can be a profitable add-on service for your clinic. They explore the challenges and opportunities of implementing OccMed, including B2B sales, physical location considerations, patient flow, and clinical systems. They also provide tips for applying OccMed to existing urgent care practices.
Article referenced for this episode: https://www.experityhealth.com/blog/integrating-urgent-care-occupational-medicine/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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In today’s episode, Nick and Michael speak with Lyn Askin, from EOS Worldwide. Lyn discusses the Entrepreneurial Operating System (EOS) and how it can transform businesses. He also shares his personal journey with EOS and how it helped him scale his digital marketing agency. He explains the key components of EOS, including vision, traction, and health, and how they can improve business operations. They conclude the episode by talking about practical steps for getting started with EOS and the potential impact it can have on business growth.
About Lyn:
I’ve been an entrepreneur my whole life. From my first paper route to over 25 years of owning and operating a digital marketing agency.
But despite our success, we faced the common problems: a lack of clear vision, lackluster team commitment, and poor discipline and accountability
In 2020, I got a huge wake up call. I suffered a bi-lateral pulmonary embolism. As I laid in the ICU fighting for my life, my thoughts were consumed with the turmoil I left for my wife and son. My wife would have to go to my office, fire our employees and lose all of our clients. If I would have died that day my business would have died with me.
Thank god I survived, but I knew things needed to change. I had to build something that ran without me. Implementing EOS was a remarkable transformation. We 3x’d our revenue, 7x’s our profits and grew from 10 employees to 27. I was able to take a step back from daily operations, leading to a successful company acquisition, leaving a legacy for my family.
The transformation was life changing, inspiring me to help others with EOS!
Don’t wait for a wake-up call. Transform Your Business Now! Contact me today and let’s turn your business into a legacy!
Connect with Lyn:
https://facebook.com/lynaskin
https://linkedin.com/in/lynaskin
https://twitter.com/lynaskin
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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In today’s episode, Nick and Michael introduce a new series called “Profit Injections”, where they discuss how to increase profits in urgent care clinics. The focus of this episode is on adding weight loss services to increase profits. They discuss the benefits of adding weight loss services, such as filling a community need, enhancing clinic reputation, and differentiating in the marketplace.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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In today’s episode, Nick and Michael interview Jonathan Mast, the owner of White Beard Strategies. Listen as they discuss the practical applications of AI in patient care clinics. You’ll learn about how Jonathan recommends starting with ChatGPT as a tool to save time and improve efficiency. Other tools like Claude and Mid-Journey can also be useful for data analysis and image generation. Jonathan talks about the importance of understanding AI and its role as an amplifier of existing skills. He also discusses the role of a Chief AI Officer and how White Beard Strategies can help businesses leverage AI to save time, increase profit margins, and deliver more value to patients.
Connect with Jonathan:
https://www.facebook.com/jonathanjmast
https://www.linkedin.com/in/jonathanjmast/
https://www.youtube.com/@jonathanmast_entrepreneur
https://twitter.com/jonathanmast
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this episode, Nick and Michael discuss various strategies to improve front desk marketing in healthcare clinics. They emphasize the importance of the front desk as the face of the clinic and the first point of contact for patients. They suggest proactive communication, utilizing marketing materials, soliciting reviews, and using personal details to enhance the patient experience. They also discuss the implementation of loyalty programs, participating in community events, and utilizing social media and email newsletters for marketing purposes.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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In this episode, Nick and Michael interview Kimberly Darnell, a commercial real estate agent with CARR Commercial Realty. They discuss the importance of location in retail healthcare and the value of having a commercial real estate agent who understands the unique needs of healthcare professionals. Kimberly shares her background in healthcare and how it has helped her in her current role. She also dispels common misconceptions about finding commercial locations and highlights the importance of timing and financial preparation.
Connect with Kimberly:
https://www.linkedin.com/in/kimberly-darnell-749b253b
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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Today’s episode is part two of our three-part series, Front Desk Marketing. In this episode, Nick and Michael discuss how to navigate high pressure situations in a medical practice. They emphasize the importance of processes and procedures, training, and access to information. They also highlight the need for time management and efficiency, prioritizing tasks, and streamlining workflows. Additionally discussed, is how to handle upset patients and share best practices for dealing with high-pressure situations.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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This episode introduces the first part of our new series, Front Desk Marketing. Nick and Michael emphasize the importance of first impressions, as the front desk person sets the tone for the clinic. Visual impact, appointment management, effective communication, HIPAA compliance, and word-of-mouth marketing are all discussed in this episode. Don’t miss out on the first installment of our new series!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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Today we’re talking with Natalee Perkins from J. Galt! Natalee discusses the importance of separating personal and business finances for medical clinics and small businesses. She also highlights the challenges faced by new clinics and the need for building business credit. She provides insights into the business credit bureaus and the importance of reporting to all three bureaus. Want to learn more? Natalee offers assistance for startups and outlines the steps to get started in building business credit! Get Your FREE Business Credit Report: https://nataleeperkins.com/podcast
Natalee, a Tennessee native, embarked on a journey across the US, navigating sales and operations within a Fortune 500 company. After traversing the country, she rooted herself in the Birmingham area nearly a decade ago. Natalee's leadership philosophy centers on a three-pronged approach—focusing on people, processes, and performance. This strategy catalyzed remarkable growth, evidenced by her last team's impressive leap from $40 million to $150 million.
Outside the professional realm, Natalee finds joy in activities such as running, coaching girls basketball, and relishing outdoor moments with her family. In the past year, she has transitioned from impacting Enterprise business to a mission-minded role, dedicated to aiding the success of Small businesses. Natalee is passionate about contributing to the growth and prosperity of businesses by utilizing resources to catalyze your business with growth and access to funding.
Connect with Natalee:
www.jgalt.io/nperkins
https://www.linkedin.com/in/natalee-perkins/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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In this episode, Nick and Michael discuss the various ways urgent care centers can fail. They emphasize the importance of the front desk, website design, patient experience, HIPAA compliance, billing and insurance, and overall patient satisfaction. By neglecting these areas, urgent care centers are likely to fail. They also include funny examples and anecdotes to illustrate the main point.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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In this episode, Nick and Michael discuss the importance of budgeting for urgent care marketing. They provide insights into allocating marketing dollars, whether to hire an agency or an in-house employee, and the significance of physical and digital real estate. They also break down the budget allocation for online and offline marketing and discuss the cost per acquisition. Tune in to hear why they emphasize the need for strategic budget planning to maximize the effectiveness of marketing efforts.
We also have a blog that dives more into this as well! Check it out: https://patientcaremarketingpros.com/cost-of-healthcare-marketing/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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REGISTER FOR THE WEBINAR: https://webinars.patientcaremarketingpros.com/2024-plan575380
Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective.
• • • • • • • • • •
We have a podcast first! Today, we’re responding to an email from Danielle, a loyal listener of Walk-Ins Welcome. Danielle shared the story of her husband, who transitioned from inpatient hospital psychiatry to founding his private practice in 2020. As they navigate the world of marketing together, she sought our insights on how small, budget-conscious psychiatric practices can stand out against larger, private equity-backed competitors.
In this episode, we focus on the nuanced challenge of balancing patient privacy with impactful social media marketing in the mental health field. We dive into innovative, cost-effective strategies that safeguard patient confidentiality while effectively promoting a private practice. This episode is an essential listen for any mental health professionals seeking to ethically expand their reach and distinctively position their practice in a competitive market!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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REGISTER FOR THE WEBINAR: https://webinars.patientcaremarketingpros.com/2024-plan575380
Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective.
• • • • • • • • • •
In this week's episode, Nick and Michael discuss the phasing out of Google Business Sites and the importance of having your own website. They talk about the constant changes in SEO and the need to adapt to Google's rules, as well as emphasizing the importance of optimizing your Google Business Profile and evaluating your website regularly. Tune in to this week’s episode to hear some tips on how to update your profiles and websites!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
REGISTER FOR THE WEBINAR:
https://webinars.patientcaremarketingpros.com/2024-plan575380
Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective.
In today's episode, Nick and Michael discuss healthcare marketing trends for 2024. They review the need for HIPAA compliance in digital marketing, and they also explore the importance of first-party data and the role of AI in call tracking and analytics. The conversation covers the benefits of diversifying channel mix and repurposing content, as well as addressing disengagement and distrust in healthcare marketing. The impact of AI on SEO and marketing is discussed, as well as, the digital transformation in healthcare, and the optimization of websites for user experience.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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As we wrap up the year, we wanted to talk all about how we can help you and your clinic going into the new year. Nick and Michael discuss how Patient Care Marketing Pros can help clinics triple their revenue and improve patient experience through digital marketing services. They share success stories of startup urgent care clinics, difficult clients, and multi-location clinics that have seen significant growth with the assistance of PCMP. Our team’s expertise in digital marketing and their ability to quickly identify and fix issues, drive clinic success. Connect with us in 2024 to explore how we can help your clinic achieve your goals!
Connect with Patient Care Marketing Pros:
https://patientcaremarketingpros.com/schedule-a-call/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today's episode, Michael recounts his 3 days of jury duty and the lessons that the medical community could learn. We all have heard the woes of jury duty but the parallels of the waiting process, judge vs doctor, and communication with your typical medical office are fascinating. He highlights the frustration caused by lack of communication and expectations in both settings. The importance of effective communication in the waiting room is emphasized, urging healthcare providers to provide clear information and bridge the gap between waiting and receiving care.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this episode of Walk-Ins Welcome, we explore the dynamic and multi-dimensional world of marketing with Rachel Davis, the Marketing Director for DX Management, a franchisee for AFC Urgent Care. Rachel oversees 21 AFC Urgent Care locations across TN, NC, and GA. Balancing her role as a mother and a seasoned marketer, Rachel delves into her extensive experience in print, broadcast media, digital platforms, social media, web development, and SEO. She shares practical insights from her diverse background in healthcare, franchise management, QSR, retail, technology, political entities, non-profits, and education, offering valuable strategies that have proven successful in her career. This episode is a treasure trove for anyone interested in the intricacies of effective marketing in today's fast-paced environment!
Connect with Rachel and AFC:
www.afcurgentcare.com
https://www.linkedin.com/in/rachelwardendavis15/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We’ve got a bonus episode for you this week! In this mini episode, Nick and Michael talk all about the process of analyzing the past year's performance. Discover how collecting and evaluating key data can reveal your clinic’s health and guide strategic improvements. They also talk about how to celebrate successes, confront challenges, and identify the one change that could make the biggest difference. Tune in for an engaging journey through data-driven introspection and strategic planning as you begin to map out your 2024.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
For this week’s episode, we’re diving into our Spotify Wrapped stats! Nick and Michael talk all about our most popular episodes, the podcast going global, as well as the different genres our top listeners are listening to. If you’re interested in learning more about our Spotify Wrapped, be sure to tune in to this week’s episode!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
This week’s episode is a clip from our recent webinar “AI Digital Marketing Dominance" that we hosted with the Urgent Care Association in September.In this clip, Nick and Michael walk you through essential areas your clinic needs to be excelling at online and how AI can revolutionize your marketing process and attract new patients. In this clip, they walk through our prompts on how to optimize your Google Business Profile with the help of AI.
🚨 Request access to the webinar replay to learn practical and actionable ways to integrate AI into your marketing strategy with ease using a workbook of swipe and deploy prompts we've developed! Sign up for a replay of the FULL Webinar and AI Prompt Workbook: https://webinars.patientcaremarketingpros.com/ai-uca-replay-16757 🚨
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We're diving deep into the world of marketing strategies in today’s episode. Join us as we explore the intriguing dynamics of Inbound Marketing and Outbound Marketing. Discover the key differences in targeting, content creation, engagement, permission, timeframes, and costs between these two approaches. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to supercharge your marketing efforts. Don't miss this informative discussion - tune in now!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We're exploring the seasonal strategies that can supercharge your medical practice’s outreach efforts. Whether it's winter with its flu shots and holiday hours, spring's focus on allergy treatments and spring break travelers, summer's sports injuries and heat-related illnesses, or fall's back-to-school health services and early flu prevention – we've got it all covered. Join us as we uncover the secrets of effective community connection year-round and stay ahead in the dynamic world of healthcare marketing!
Wanting extra help with your holiday marketing this season? Download our Holiday Marketing Calendar for healthcare practices! https://downloads.patientcaremarketingpros.com/2023-holiday-calendar
Access our budget/marketing sheets for a breakdown of yearly campaigns: https://downloads.patientcaremarketingpros.com/budget-sign-up
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We're excited to announce that Nick was featured on the 91-Day Success Podcast! We wanted to share part of it with our listeners here on Walk-Ins Welcome. However, you can tune in to the full episode to hear more about his journey and our tips and tricks for dominating the digital landscape in healthcare here: https://www.youtube.com/watch?v=JQcsgCyFLVE
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
A digital marketing manager should excel in a wide range of skills and competencies to effectively plan, execute, and optimize digital marketing campaigns. In today’s episode, we’re going to discuss some key areas where a digital marketing manager should excel.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Today’s episode is all about Apple Maps and why it has become so important as of late. Apple recently changed their platform for businesses to get the most out of Apple Maps. If you want to learn how to optimize your Apple Maps to get an increase in traffic to both your website and to your clinic, then tune in to today’s episode.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We’ve made it to the 100th episode! In today’s podcast, Nick and Michael are recapping topics from some of the most popular episodes. They look back on this year’s highlights as well, such as new urgent cares added as clients and the amazing podcast guests they interviewed!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Today’s episode is a bit more engaging than our usual episodes, as Nick quizzes Michael with true or false questions concerning HIPAA compliance in digital marketing. Tune in to see if you can answer all of the questions correctly!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, we are interviewing Rob Gray, owner of NAOS Physical and Occupational Therapy. He used to work for a larger physical therapy but decided to go on his own. We walk through that journey with him and learn from his experience.
If you are considering starting your own medical practice, this is the episode for you!
About Rob:
Rob graduated from Vestavia Hills High School in 2003. He attended Auburn University and graduated with a Bachelor's degree in Exercise Science in 2003. He then attended the University of Saint Augustine for Health Sciences and graduated with a Doctorate of Physical Therapy in 2010. Rob then worked for a local physical therapy practice for 8 years until he left to open his private practice in the fall of 2018. He is married to Aonya Gray and they have 3 wonderful children, Lawson (10), Adalie (8), and Linton (5). They are members at The Church at Brook Hills, and are very active in their membership. Rob believes he has been called to his profession, and he really enjoys helping people out of pain.
Connect with NAOS:
https://www.naostherapy.com/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, Nick and Michael discuss the pros and cons of in-house vs. outsourced social media management. They talk about different factors you should consider when determining whether or not you should employ in-house or outsourced social media management.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
For today’s episode, we have April Gillam from Solv Health with us to discuss reputation management. Solv allows you to book same-day doctor's appointments and urgent care visits. Solv recently released a review management software that allows clients to leave a review and have it tied directly to the nurse/doctor that they had, as opposed to just the clinic in general. This software is going to be a gamechanger for your healthcare practice!
This October (Oct. 16th-18th) UCP Merchant Medicine and Solv Health are co-hosting the 15th Annual Merchant Medicine Symposium in New Orleans, LA. You can get $400 off your ticket by using the code APRIL400 at checkout! https://intellivisit.com/merchant-medicine-symposium/
About April:
April Gillam is a seasoned healthcare operations executive who is passionate about improving health equity and outcomes through digital transformation. Previously the COO of a successful chain of pediatric urgent cares and telemedicine platform, she has been instrumental in scaling processes, people, and business development execution. After developing collegiate COVID-19 testing programs for the Big XII conference, American Athletic conference, the College Football Playoff Committee in 2020, April made the transition from Urgent Care leadership into digital transformation leadership at Solv Health. April currently serves as the Head of Industry Relations at Solv Health, is an active on demand healthcare investor, and holds a seat on the Urgent Care Association Diversity, Equity, and Inclusion commission.
Connect with Solv Health:
https://www.solvhealth.com/
Connect with April:
https://www.linkedin.com/in/april-gillam/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, Nick and Michael delve into the significance of Local Service Ads (LSAs) for medical practices. As the healthcare sector increasingly embraces online platforms, we explore the shifting landscape from traditional advertising methods to digital avenues driven by search engines and social media. This episode highlights key benefits of LSAs, including heightened visibility, local targeting, a pay-per-lead model, and streamlined management. Check out this episode to learn more.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, we are talking about healthcare real estate with Chace at CARR. They specialize in healthcare real estate. Chase discusses all things healthcare real estate, from a start-up, expansion, relocation, re-negotiating a current lease, to ground up build.
CARR is the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to achieve the most favorable terms on their commercial real estate purchase and lease transactions. CARR handles every aspect of the healthcare commercial real estate process for providers of every specialty and size, across the nation.
A bit about Chace:
Chase is married with two children, both girls. He loves to spend time with his family and watch sports. His passion is helping his clients achieve their goals and he feels that he is just one small part in the overall success of their practice.
Connect with CARR:
https://carr.us/
https://www.linkedin.com/company/carrhealthcare/
https://www.instagram.com/carrhealthcare/
https://www.facebook.com/CARRHealthcare/
Connect with Chace:
https://www.linkedin.com/in/chace-tomlinson-8a884334/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Today’s episode is all about choosing the right social media platforms for your healthcare clinic. Nick and Michael discuss the significance of a strategic social media presence in today's digital landscape.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Today’s episode is all about leadership within your clinic. We have Brenda Bates from AFC Urgent Care Raleigh Midtown. She is also known as Midtown Mama Bear. She has definitely earned that title and is an absolute rock star with leadership.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
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LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Well, we decided to let Bard (Google’s A.I.) tell us marketing recommendations for urgent cares. Guess what? It listed almost everything we have an episode on. We go through the recommendations and even look back to 1999 and see what has changed.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Small departure for today’s episode. This is our first episode that is promoting a nonprofit. We are talking to Lane Hagan, who founded Libby’s Friends. This nonprofit focuses on helping families who have special needs children.
About Lane:
Lane is a husband to Kathryn and father of 4 kids, Libby (9), Drew (7), Grace (5), Ann Curtis (16 months). Executive Director of Libby's Friends. And a lover of all things Auburn Tigers, golf, and baseball.
About Libby's Friends:
We know first hand how expensive it is to raise a child with special needs. Wheelchairs, adaptive equipment, and therapies can run thousands of dollars and are not always fully covered by insurance. While we are very thankful for insurance, there is a gap in coverage where these things are either not covered at all or the deductibles and copays put added stress to an already difficult situation. Our goal is to assist families who are in this financial gap. Let us take some of the burden off of your shoulders so you can enjoy life with your incredibly special family member.
Connect with Libby's Friends:
http://libbysfriends.org/
https://www.instagram.com/libbysfriends/
https://www.facebook.com/libbysfriends/?tsid=0.349931088578059&source=result
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ready to save some money? In today’s episode, we are talking about saving money on the supplies you are already buying. Sometimes the savings are between 15% and 30%, which could have a very positive impact on your clinic. Today, Nick and Michael are speaking with Katie Hamilton from Healthcare Procurement Solutions (HPS).
HPS offers a network of over 1400 suppliers and can provide a free pricing analysis for any piece of your practice. Our contracts for medical supplies are exclusive to McKesson.
Katie joined Healthcare Procurement Solutions (HPS) as a consultant in early 2010 after graduating from the University of Alabama. Katie loves helping her members identify their biggest business challenges and offering them solutions that make those challenges more manageable. Katie lives in Vestavia with her husband, Sam, and their three young sons, ages 5, 2, and 10 months. Aside from healthcare, Katie is passionate about animals and is involved with several local shelters and rescue groups. In her free time, she enjoys working out, listening to live music, and traveling.
Connect with Healthcare Procurement Solutions:
https://www.healthcareprocurement.com/
https://www.facebook.com/HealthcareProcurementSolutions/
https://www.instagram.com/healthcareprocurementsolutions/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Today is all about growth with a plan! We do the math and show you how to calculate growth and make legitimate strategic decisions to get there. To ensure you can effectively calculate growth and make informed choices, we emphasize the significance of understanding your average number of patients per day.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Are you loaded up with patients but barely turning a profit or receiving denials on your claims? This is the episode for you! In today’s episode, we are interviewing Lexi Morrison with MedPharma. MedPharma strives to educate clients on the payor contracting process and how it relates to billing. There is a huge disconnect, resulting in clients losing money based on simple errors that can easily be corrected. Guidance is everything! Her company specializes in finding those issues within your practice and providing a solution and educating on how to be successful.
Learn more about MedPharma: https://www.medicalprosc.com/
Connect with Lexi: http://linkedin.com/in/lexi-morrison-28b4611b5
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In this episode, Nick and Michael explain why geofencing should not be used as a standalone marketing technique. There are many benefits to geofencing, however, there are many limitations as well. Listen to today’s episode to hear their tips and recommendations for using geofencing in conjunction with other marketing strategies.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In today’s episode, we are interviewing Nat Gibbs with UrgentIQ. UrgentIQ’s software’s goal is to reduce the number of clicks for a provider when working with a new patient. Streamlining the process that EMR software requires. Their platform frees up time, enabling caregivers to keep pace with the demands of on-demand care.
Nat has spent his entire professional career working with disruptive healthcare technology companies. He started his career investing in leading HCIT businesses across several specialties; and this experience led to the founding of UrgentIQ, a company focused on modernizing the future of urgent care outcomes.
Follow UrgentIQ
https://urgentiq.com/
https://www.linkedin.com/company/urgentiq/?viewAsMember=true
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In this episode, we explore the essential elements of an effective medical practice website, including intuitive navigation, engaging homepage, informative about page, comprehensive services section, patient testimonials, and contact information. We discuss the importance of responsive design, mobile optimization, and fast loading speeds for a seamless user experience. Additionally, we share content strategies to create engaging and informative web pages, optimize for search engines, and educate visitors about medical conditions and treatments. We delve into patient engagement strategies, building trust and credibility, and conversion optimization techniques. Tune in to learn how to build a website that engages, informs, and converts visitors into loyal patients.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In today’s episode, it is all about patient experience with furniture. No really, your furniture is a key part of the overall experience. To discuss this, we have Leslie Girsky with Lesro Industries on the podcast today.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In this episode, Nick and Michael discuss the delicate balance that urgent care clinic owners face between running a profitable business and delivering exceptional service. We emphasize the importance of turning a profit to ensure the clinic's sustainability while not losing sight of the primary purpose – serving patients effectively. We also explore the obligations of business owners and provide practical insights on aligning business goals with patient care, understanding community needs, and creating a sustainable business model!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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On today’s episode, we are interviewing Meagan Price with American Family Care, Inc. She is the VP of Marketing, so her level of expertise is top notch! If you have been curious about AFC’s view of marketing and who is behind it, this is the episode for you.
Meagan Price currently serves as the Vice President of Marketing for American Family Care, Inc. and AFC Franchising, LLC (subsidiary), the nation’s leading provider of accessible primary care, urgent care and occupational medicine. AFC cares for nearly 6 million patients a year across more than 300 locations throughout 30 states with 1,500 in-network providers. With over eight years of multi-unit health care marketing experience, she began her career with the company in 2020 as the Director of Franchise Marketing. In 2022, she was promoted to her current role of Vice President of Marketing where she leads marketing and patient experience initiatives to enhance AFC’s brand position and growth objectives.
Prior to joining American Family Care, Price held various leadership roles including Regional Marketing Manager for MyEyeDr., a Vienna, VA based top 10 U.S optical company with over 800 units, and Marketing Director for Schaeffer Eye Center.
Price has a bachelor’s degree in communication and information science from The University of Alabama. She is a member of the Junior League of Birmingham and has also completed executive education courses in leadership, strategy, and service excellence through The Chief Marketing Officer Institute.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In this episode, we delve into the exciting world of TikTok and Facebook Reel ads and explore their potential benefits for healthcare practices. We provide an overview of TikTok and Reels, highlighting their popularity among diverse age groups, share best practices and tips for clinics looking to get started with TikTok and Facebook Reel ads, covering optimization techniques, targeting options, and effective methods for measuring success. We also share stats from a successful campaign we’ve been running for one of our clients, Lani City Medical out of Rancho Cucamonga, CA. Tune in to discover how TikTok and Reel ads can be game-changers in attracting patients to your medical practice!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In today’s episode, we dive into the world of healthcare security, with returning podcast guest, Ron Shoe from SIP Oasis. Did you know that 35% of all security incidents are healthcare related? We discuss how your vendors can put you at risk and the potential dangers of EMR software. Any software or vendor that has direct access to health records can be a security risk. Hospitals are especially high targets and can have a trickle-down effect, impacting not only the hospital but also the patients whose data may be compromised. Tune in to learn more about how to protect your healthcare organization's data.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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This week’s episode is a clip from our recent webinar “How to Maximize Your Patient Flow With Google Ads.” In this clip, Nick discusses how to structure and implement successful Google Ad campaigns by having the right audience and the right message. Throughout the webinar we covered other key elements of a successful campaign, including campaign structure, keyword research, ad copywriting, targeting options, and tracking and measuring performance. Nick even gives a tutorial on how you can use AI like ChatGPT to create the copy for your Google Ads (with a swipe and deploy sheet!) We recommend watching this episode on YouTube to watch him walkthrough the process.
Request a Replay of the FULL Webinar: https://webinars.patientcaremarketingpros.com/google-ads
ChatGPT Prompt: https://docs.google.com/document/d/1dlzSEbP-x5-EHaS1iT-b851nrJ9TqwTXwfruYy_0hpA/edit?usp=sharing
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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We are honored to have the CEO of the Urgent Care Association, Loe Ellen Horwitz, as our guest for episode 77!
Lou Ellen has been working in and around urgent care since 2006 and in healthcare and healthcare associations for 15 years before that. Currently, she serves as the CEO at the Urgent Care Association (for the second time). She's worked in hospitals and urgent care centers and associations for her entire whole career and has been part of amazing organizations and teams at every one of them, but working with the UCA has been her favorite job.
The Urgent Care Association's most important initiative is changing the way that urgent care centers are recognized and paid for their unique and critical contributions to US healthcare. People can support that by helping raise funds to support their advocacy work, expansion of original research in urgent care, and advancing the specialty of urgent care medicine.
Connect with Lou Ellen:
linkedin.com/in/lehorwitz
Listen to Lou Ellen's Podcasts:
https://podcasts.apple.com/us/podcast/urgent-care-leadership/id1551371932
https://podcasts.apple.com/us/podcast/urgentology/id1551372225
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In today’s episode, we discuss Michael’s recent experience with a local doctor and hospital. We deep dive in the small details and why it made a big impact on the overall satisfaction of the services provided. A simple piece of paper made all the difference. We reflect on what your clinic could incorporate and how it can make a big bottom line impact.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In today’s episode, we’re recapping the UCA 2023 Conference that we attended in Las Vegas. We were one of only two marketing companies at the conference. In the two and a half days of our expo time, we discussed topics such as the “Google Advantage” and ChatGPT, as well as talked to hundreds of urgent cares, and gave away all 50 of our books. Common themes we saw were hospital systems not allowing you to do much without approval, internal marketing teams not doing a good job, hired companies not doing their job, contracts ending, etc. Listen to this week's episode to hear more.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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In today’s episode, we discuss strategies to increase your patient lifetime value. It is a lot easier to bring back patients rather than get a new one. Isn’t it better to have a patient that uses all of your services rather than one service for one time? We have some straight forward but effective strategies that will boost your bottom line and create happier patients.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In today’s episode, we revisit one of our most popular topics, the front desk receptionist. You, the audience, love that episode, so we are expanding it today. We deep dive into the role itself, how to build the first impression in the right way, and make the best use of that position. It can make or break your reputation if you are not careful.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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Does your practice struggle with getting reviews? This episode might just be the answer! In today’s episode, we talk about a recent doctor visit that Michael had. In a nutshell, it was OK, nothing bad, nothing amazing. There were a few small things that could have been done to improve it to be amazing. They sound so minor but impactful.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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Today, Nick and Michael are discussing how to level the playing field on Google in your patient care space! Despite the big budgets of some competitors, there are three key components of quality score that allow you to compete: expected click-through rate, ad relevance, and user experience. Tune in for more insights on leveling the Google playing field and standing out in your industry.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In this episode, we’re bringing you another clip from a previous webinar. This clip was pulled from our last webinar “The NEW 2023 SEO Formula'' where we conducted a workshop all about ChatGPT and how to effectively use software for content creation. Since this was originally a webinar, we definitely encourage you to watch the YouTube version of this podcast, where we do a live screen share of the process. This visual element will provide you with a more comprehensive understanding of the tools and techniques we discuss!
Want to see the rest of the webinar? Access it here: https://webinars.patientcaremarketingpros.com/seo-formula
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In this episode, Nick and Michael discuss the importance of booking follow-up appointments during a patient's visit rather than waiting for them to come back on their own. This proactive approach leads to better patient outcomes and a significant increase in reappointments. By simply telling patients what the next steps are and scheduling the next appointment before they leave, you can achieve a 74% rebooking rate. With an estimated additional revenue of $594,600 per year, it's clear that the benefits of always booking the next appointment from an appointment cannot be ignored. Listen in for more tips on improving patient satisfaction and driving your clinic's success!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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Your patient’s experience can be completely changed by not being approachable. We all know what approachability means, but how can you improve it? In today’s episode, we discuss 5 ways to improve your approachability as a team. If you get these right, returning patients increases, which drives profitability.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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Here is a 15-minute tutorial that will help your business grow. Today, we talk about the things people overlook when it comes to optimizing your Google Business Profile. We are making assumptions that you have a profile and did the walkthrough optimizations. These are the overlooked items that can make a big difference.
🚨 REGISTER FOR OUR UPCOMING WEBINAR - THE NEW 2023 SEO FORMULA: https://webinars.patientcaremarketingpros.com/2023-seo
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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In today’s episode, we interview Dr. Andrew Ropp. Dr. Ropp is the co-founder and Medical Director of Aspen Medical Center. He is a board-certified family physician who does primary care and urgent care. He also enjoys international volunteering, soccer, backpacking, and spending time with family and friends.
With over 10 years of running an urgent care, Dr. Ropp brings a lot of wisdom to the table. We discuss his beginnings and where he thinks the industry is headed, including the idea of value based care.
🚨 REGISTER FOR OUR UPCOMING WEBINAR - THE NEW 2023 SEO FORMULA: https://webinars.patientcaremarketingpros.com/2023-seo
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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We love talking about how to grow your business, but sometimes businesses fail. In today's episode, we cover the top 7 reasons why your urgent care could fail. Some of it may seem obvious, but all of them can creep up on you if you don't pay attention.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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Today's episode is all about Gen Z! We discuss strategies on how to market to this generation as they have a lot of influence in their families and their community. They're beginning to enter their mid-20s and it is becoming more important than ever to be able to market to them effectively.
*Information is pulled from an article written by Search Engine Journal - searchenginejournal.com/marketing-to-gen-z/471784/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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You need to cover your (digital) assets! While we are all about growing your business, we also care about making sure that your business is never taken advantage of. In today’s episode, we talk about some key items that are foundational for keeping your digital assets in your business and not someone else’s.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Congratulations, your clinic is now on Page 1 of Google! For real... it is. Google removed pages and turned their search results into a continuous scroll. We talk about the change and what it could mean in the near future. While Google is changing, there are still some key concepts about SEO that remain constant. Are you checking those boxes?
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Sometimes increasing the healthiness of your business doesn’t always come in the form of increased revenue. Your business has a process and a way of communicating with your patients. How well do you know that system? In today’s episode, we discuss the top 10 ways to improve your patient experience and how it can impact your bottom line.
👉 GET OUR BOOK FOR 99¢: https://offer.patientcaremarketingpros.com/book
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Happy New Year 🎉 We're so excited to bring you, even more, Walk-Ins Welcome in 2023!
In today’s episode, we talk about social media and is it at the end? Are platforms dying? What is happening in the tech world and why? When you hear about Facebook and Twitter both laying off tons of employees, you begin to wonder how stable things really are.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
It is approaching that time of the year, the time to review the past 12 months. Did you hit your goals? No, why? Were they too lofty or forgotten about? Was it a good year or a bad year? Did your medical clinic do exactly what you hoped it was going to do? We discuss how to determine that and how to set S.M.A.R.T goals for the new year!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We're bringing you another webinar clip this week! Today, we're sharing a clip from our latest webinar, Your 2023 Internet Marketing Plan. In this clip, Michael is talking all about how to set goals for the new year. Want to follow along with the video version? Check out our YouTube channel!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Last week, we talked all about ways you to celebrate your team as we head into the end of the year. This week, Nick and Michael are talking about different ways you can celebrate your patients. From sending out Christmas Cards, to hosting a Holiday Open House, these ideas are sure to get you and your patients in the holiday spirit.
🚨 Join us TOMORROW! Register Now - Your 2023 Internet Marketing Plan to Maximize Your Patient Flow: https://webinars.patientcaremarketingpros.com/2023-plan 🚨
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
The end of the year is approaching, which means now is the best time to celebrate with your team! Everything that you accomplished in the year of 2022 couldn't have been done without the team that helped you get there. In today’s episode, we discuss 5 ways to celebrate your team. From building team traditions to giving back the gift of time, we talk about unique ways to take care of your team and make them feel appreciated.
🚨 Register for our upcoming webinar - Your 2023 Internet Marketing Plan to Maximize Your Patient Flow: https://webinars.patientcaremarketingpros.com/2023-plan 🚨Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, we interview Stephanie with Reliable Signs. They are all things signage, and Stephanie brings awesome insights about the process and types of signage available today.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We're bringing you another webinar clip this week! Today, we're sharing a clip from our latest webinar, How to Optimize Your Website For Maximum Conversions During this webinar, Michael shared specific tweaks you can use to double or even triple the number of calls or booked appointments you're getting from the visitors already landing on your website.
Download the worksheet with all of the critical conversion elements here: https://docs.google.com/document/d/1IoDnxvMgkznUjAqqRJyuAx5CM_pDh05Amw1OMKOsHRA/edit?usp=sharing
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this episode, we discuss Google Business Profile's brand new interface and the new updates in performance metrics, the verification process, and Google Analytics. When it comes to healthcare marketing, it's our job to keep up with the forever-evolving platforms, search engines, and marketing trends in order to maintain a successful marketing strategy. We’re here to help you navigate those changes!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, we’re talking about money. Investor money that is. Patrick Campbell, CEO and Founder of OpenVia, has had extensive experience in attracting investors to kick off companies. He discusses the highs and lows of the process and gives a guide on how to get started.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Happy (2 days after) Halloween! The podcast this week is brought to you by Post Malone and Thor 👻 Note: if you're not watching this on YouTube, stop what you're doing and head over to our channel to watch the full video because you're not going to want to miss it.
Today’s episode is all about culture. We have put a lot of focus on culture in our company. We're going to share a list of 7 things that should be a part of your culture. Remember, when you say things and don't put the things you say into action, then your culture is just an idea. Listen to this week's episode to get the insight and the motivation you need to act now!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, we discuss the fundamentals of marketing: The 4 P’s of Marketing. While this may sound simple, but if you don’t get these correct then you will waste money and time. We walk through each one and how to apply them to the medical space.
REGISTER FOR THE WEBINAR ON 10/27: https://webinars.patientcaremarketingpros.com/conversions-webinar
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, we talk about automations. Marketing, billing, communication, just about everything in your healthcare business has an opportunity to be automated. You will never automate the personal experience, but your automations can help your staff create the personal experience without wasting time on repetitive tasks.
REGISTER FOR OUR UPCOMING WEBINAR ON 10/27: https://webinars.patientcaremarketingpros.com/conversions-webinar
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros! https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, we are interviewing Rich with Kermit! His software has helped save hospitals millions of dollars since 2011. We discuss the purpose of the software and why more hospitals should consider it!
Richard Palarea is-the CEO of Kermit, a Baltimore-based healthcare cost reduction and spend management company bringing automation and insight to the high-spend category of implantable medical devices within hospitals and health systems. Since its founding in 2011, Kermit has saved hospitals more than $200 million and manages 40% of the implantable device spending transacting in Maryland. Kermit has been recognized in multiple years as an Inc. 5000 company and by the Baltimore Business Journal as a Fast 50 company and a Top Software Company ranked by local revenue, as well as SmartCEO’s Future 50. Kermit is the recipient of industry awards, including the Federation of American Hospitals’ Heartbeat of Healthcare for its work as an innovative partner helping hospitals manage costs during a global pandemic.
Interested in learning more? Check out this link: https://www.kermitppi.com/walkinswelcome
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, we discuss attitude. This is a bit different than our typical marketing discussions but it represents more than you think and can have a massive influence on the success of your marketing efforts. We have learned over the years that great marketing exposes holes in a business faster than any other method. It ramps up the volume and if things are not stable, it will cause disruptions to occur. We discuss the five items that create an attitude and how each one will have an impact. If they aren’t in proper balance, you will see issues with your business as time goes on.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We recently upgraded our podcast equipment and want to share with you why and what exactly it is!
Fun fact, our first episodes were done with a $100 microphone. We are now on our second upgrade of equipment. For a quick rundown, this episode is being recorded with a Rode Rodecaster Pro II board and Rode Procaster mics. The rest of the equipment involves mic arms, a Mac Mini, a monitor, keyboard, mouse, and some cables. What do you think? Was it worth the investment?
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, we are interviewing Danielle Gómez with Cahaba Medical Care. We deep dive into community outreach, specifically the Hispanic community. Learn some tips and advice on what to do and how to properly engage with the community!
Danielle is the Latinx community development coordinator for Cahaba Medical Care, a nonprofit community health center with 22 locations in central Alabama. They serve rural and urban underserved communities in Jefferson, Bibb, Perry, Chilton, and Wilcox counties with family medicine, OB care, mental health care, dental services, and more. Her job focuses on Hispanic community outreach, marketing, and making sure our services are accessible to patients from different cultural backgrounds. Danielle’s background is in public health, so patient education and community health initiatives are her favorite parts of her job.
Cahaba Medical Care is a local community-based health organization that aims to be an incarnation of love, peace, and justice by guiding our patients through their journey toward physical, mental, and social well-being, and to be a center for transformational medical education and primary care training in a rural and international context, modeling and exhorting the next generation of medical professionals in a career of excellence, conscientiousness, and compassion. If you would like to support Cahaba Medical Care's mission of bringing equitable access to healthcare across central Alabama, visitcahabamedicalcare.com/donate or reach out to danielle.gomez@cahabamedicalcare.com to learn more.
Connect with Cahaba Medical Care:
Facebook: Cahaba Medical Care & Cahaba Medical Care en Español
Instagram: @cahabamedical
Blog: cahabamedicalcare.com/blog
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today's episode, we discuss the importance of call to actions - not only on your website, but any marketing efforts that you make. Sometimes, the slightest word change should make all the difference. We walk through what you should be trying to do in your call to actions and the top phrases that tend to work best.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, we talk about DIY website builders. The WIX, Squarespace, Weebly, and GoDaddy website builders out there do a lot of good but definitely have their limits. Those limits can affect your company in multiple ways. In today's we walk through those limits and more!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We're back with another interview! This week, Nick and Michael are sitting down with Michael Brown to learn all about his experience as a healthcare administrator. Michael has a passion for improving processes and procedures to improve patient experience, employee engagement, special projects, and operations. Learn more about Michael by tuning in to this episode of Walk-Ins Welcome!
Connect with Michael Brown: https://www.linkedin.com/in/jitterycoffeecup/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Patient care services are evolving post-COVID. The traditional model of patient care is rapidly evolving into retail healthcare and we are seeing primary physicians transitioning their practices to urgent cares in droves. As we work with more and more patient care service companies we have identified 3 specific trends that are either here or coming soon!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
While digital marketing is a huge part of your overall marketing strategy, it is just as important establishing your practice within your community to connect with current and potential patients. Wondering different ways you can do that? Check out this episode of Walk-Ins Welcome!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, we interview Courtney Fisher with Cypress Medical Management Group. She has been their marketing manager since 2017. She brings to the interview today information about what to look for in digital marketing and what her every day looks like. If you are considering hiring a marketing manager for your practice, this is a great episode to listen to.
Courtney Fisher was born and raised in Birmingham, AL. She has a BFA in Graphic Design from Auburn University and has been the Marketing Manager at Cypress Medical Management Group for over 4.5 years. Her favorite part of my job is developing and implementing new marketing strategies for their companies. She says "The best part about being in a creative career is that you're never bored - it's always moving, always changing and it's amazing to see what people can do." In her free time, she loves to catch up with friends around Birmingham, read books that will make her laugh, and try out some new recipes in the kitchen.
Follow Cypress Medical Management Group:
https://cypresshc.com/
https://bamapain.com/
http://cypresshc.com/clinics/
Alabama Pain Physicians on Facebook @BamaPain and Instagram @Bama_Pain
You can find Renew Clinic on Facebook @TheRenewClinic
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We're bringing you another clip from one of our previous webinars! For this week's episode, we're pulling a clip from our "The New 2022 SEO Formula" webinar that we hosted back at the beginning of the year. In this episode, Nick talks all about how to find the appropriate keywords to start ranking your services on Google, shares our favorite Keyword finder tools, and gives you some tips and tricks on how to actually implement those keywords onto your website so your clinic can begin ranking amongst your competition.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Has your medical practice been struggling with employee turnover? There are definitely seasons where it can feel more prominent and it can begin to take a toll on your clinic. In this episode, Nick and Michael talk all about the ways you can reduce employee turnover in your business from the hiring process, recognizing and rewarding, identifying a path for their career growth, and more.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Google will never tell us exactly how to rank perfectly, but we know some core items that have consistently improved rankings. In today’s episode, we cover 5 major factors that will have a significant impact on your website rankings that can be implemented over time!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Today, Nick is solocasting without Michael Ray. In this mini-episode, we discuss Nick’s profit circle that you can identify across nearly all successful companies. As a patient provider, you can create consistency, predictability, stability, and profitability. What does that look like for your medical practice?
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
HIPAA is a term well known in the medical world. Did you know that it is expanding? In today’s episode, we interview Ron Shoe with SIP Oasis. He talks about how cybersecurity is playing a bigger role for small businesses and HIPAA can have an even larger impact than ever before. Connect with Ron and SIP Oasis here: https://www.sipoasis.com/
Learn more: https://www.jdsupra.com/legalnews/doj-announces-new-initiative-to-use-2830143/
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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Facebook: https://www.facebook.com/urgentcaremarketers
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Negative reviews suck... or do they? We know that no one wants to be left a negative review by an upset patient! However, it's not about the negative review, it's about how you respond to them. In this episode Nick is joined by our Client Success Manager, Devin Smith, to talk all about how you can actually use negative reviews to your benefit and how to properly respond to them.
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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Facebook: https://www.facebook.com/urgentcaremarketers
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Running Google Ads or always wanted to try? This is the episode for you! We bring in Marcus, our in-house Google Ads expert, to give you the do’s and don’ts of Google Ads. He explains some basic foundational items that will make a lasting impact on your campaign!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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Facebook: https://www.facebook.com/urgentcaremarketers
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this episode, Nick and Michael sit down with Sabrina Runbeck, MPH, MHS, PA-C. After overcoming burnout working in surgery, Sabrina went back to her roots in neuroscience and public health helping healthcare practice owners and their teams to develop mental immunity so they can do less, achieve higher, and enjoy more. Sabrina’s clients stop having endless to-do lists, constantly putting out fires, or are not able to move steadily forward. She is continuously educating others through her podcast, The Provider's Edge, and with her Healthcare Disruptors Collaboration Think Tank. Her work has been featured on CBS News, ABC News, The CW, Thrive Global, and more.
If you are looking to decrease the factors that contribute to overwork as well as have a system that when you are not in your practice, your clinic will still run smoothly without you. Then join Sabrina for the Unlimited Laser Advisory: SabrinaRunbeck.com/LaserFocus
Learn more about Sabrina and her work by visiting https://sabrinarunbeck.com/ and connect with her on LinkedIn at https://linkedIn.com/in/SabrinaRunbeck
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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Facebook: https://www.facebook.com/urgentcaremarketers
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Marketing doesn’t have to be complicated, actually the simpler and easier to understand it, the better! Today, we talk about the 5 Rights of Marketing. We can't take credit for coming up with this on our own as these tips are just a part of the golden standard. While these things seem like common sense, you'd be surprised to know how many companies just miss the mark. How do you think your company does when it comes to these 5 rights?
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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Facebook: https://www.facebook.com/urgentcaremarketers
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Since TikTok first came onto the scene, it's often been viewed as a "Gen Z App" for dancing trends, funny clips, or videos of people sharing their day-to-day life. At UCMP, we had our assumptions too and originally stayed away from it as well. However, after months of research and testing, all of these assumptions have been proven wrong! As one of the fastest-growing social media platforms in history, TikTok is definitely a profile that your clinic wants to have and/or advertise on. Learn more by listening to this episode of Walk-Ins Welcome!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We're bringing you another webinar clip this week! Today, we're sharing a clip from our latest webinar, How to Maximize Your Patient Flow with Paid Advertising. During this webinar, Nick and Marcus shared helpful tips on how to get the most out of your Paid Advertising including how to enhance your conversions, insights on retargeting, and how to leverage your advertising efforts across different platforms. In this episode, they discuss the BIG changes heading down the Google Ads pipeline, the benefits of using Facebook and Tik Tok Ads, and questions you should ask your PPC provider to make sure your advertising account is ready for the coming changes. If you want to watch the full clip from the webinar, head over to our YouTube channel!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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Facebook: https://www.facebook.com/urgentcaremarketers
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We're bringing you another interview this week! In this episode, Nick and Michael are sitting down with Dr. Mboh Elango and Catherine Clark from MEDICI Urgent Care and Wellness Center in Atlanta, GA. With over 15 years of experience in the emergency medicine industry, Dr. Elango started MEDICI in 2021 with the goal to provide holistic and integrative health and wellness options for its patients. Their biggest focus is their integrative approach to medicine, acupuncture, massage therapy, IV vitamin therapy, and even infrared sauna.
Dr. Elango is passionate about a holistic and integrative approach to health and wellness. He has been named 100 Most Influential Atlantans in Medicine in 2020 and 2021 as well as a Power Player in Medicine in 2021. He has also been recognized as one of Atlanta’s Leading Health and Beauty Experts in 2019 as well as Premier Medical Experts in 2021. Dr. Elango is certified in Advanced Trauma Life Support (ATLS, Advanced Cardiac Life Support (ACLS), and Basic Life Support (BLS). Additionally, he is a fellow and member of the American College of Emergency Physicians, Georgia College of Emergency Physicians, the Royal Institute of International Affairs, the British Society of Lifestyle Medicine, and the European Lifestyle Medicine Organization. Aside from operating MEDICI, he also serves as a consultant with a special interest in improving health delivery and Emergency response systems.
Catherine Clark is the Clinical Director for MEDICI Urgent Care and Wellness Center. She is a family nurse practitioner who is board certified by the American Association of Nurse Practitioners. She earned her nursing degree from Gordon State College in 2012 and enjoyed six fulfilling years of emergency medicine and hospice nursing. She obtained her Master of Science in Nursing degree from Maryville University in 2018 with induction into Sigma Theta Tau International Honor Society. She has worked as a nurse practitioner with focus on emergency medicine since then and, as a result, she brings extensive experience in the treatment and management of medical urgencies.
Learn more about Dr. Elango, Catherine, and MEDICI by listening to this episode of Walk-Ins Welcome and visiting their website at https://www.mdmedici.com/
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Whether you like it or not, referrals are a great way to grow your medical practice. The challenge is actually coming up with a system that your staff can implement to bring in those referrals from your patients! In today’s episode, we introduce you to a simple yet effective strategy to increase your referrals to help grow your practice.
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
🎉 Enter to win a COMPLETE Branding Package from Bethany and her team at Vertical Solutions! (Valued at $2500) https://www.urgentcaremarketingpros.com/podcast-fuel-giveaway 🎉
In this week's episode, Nick and Michael are sitting down with Bethany Meadows from Vertical Solutions to discuss all things branding! Bethany has been doing branding for small businesses for many years and through her experience has developed a complete branding kit to help business owners create the perfect brand system for their companies. Branding is much more than just having a logo, proper branding can truly elevate your practice and is a must-have for any business in any industry.
Bethany Meadows is no stranger when it comes to entrepreneurship! In 2008, Bethany started Vertical Solutions Media, a marketing agency that focuses on identifying strategic ways for companies to grow in unison with the realities of budget and market challenges. In 2016, Team Meadows LLC for personal real estate investing. She went on to receive her real estate license and started building a team and resources for residential buyers, sellers and investors. 2021 saw the addition of Cash For Houses Option to help those in danger of foreclosure find a way forward.
In 2020, she started an online hot sauce and subscription box company catered to those who love hot sauce, affectionately called “chiliheads.” Her latest business venture is the Time to Thrive Membership, a monthly membership subscription that provides business owners an affordable option for marketing training, group coaching, and access to a mastermind community. Bethany uses her brand and marketing expertise to manage multiple small businesses, while also supporting other business owners with training, coaching, and support. She is also a mother to 7 children (1 biological, 4 adopted, and 2 step-children) and Nana to 5 grandchildren. While running her multiple businesses, she homeschooled her children for 16 years.
Check out all of Bethany's brands:
VerticalSolutionsMedia.com
CashForHousesOption.com
TeamMeadows.com
GetaLittleHot.com
FireEatersBox.com
TimeToThriveMembership.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
We had some sound difficulties with this one but did our best to adjust! We apologize for any issues you have while listening. We're working on fixing this for future episodes.
Video is an important part of any marketing you are currently doing or plan to do but there are often some reasons you choose to not do video. The four most common reasons: No time, No Plan, Not the Right Equipment, and Editing can be intimidating. In today’s episode, we show you a path that removes the excuses and gives you resources and encouragement to help you create the videos you need for your clinic.
We've put together a FREE presentation to help you create a YEAR'S worth of content 🔥 Want access? Shoot us an email at hello@urgentcaremarketingpros.com and we'll send it over to you
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this episode, Nick and Michael talk with Leslie Ellison from Weigh to Wellness, a weight loss management clinic in Birmingham, Alabama. Leslie has worked in the weight management industry for over 27 years. She is passionate about empowering people with knowledge and working closely with patients to achieve their individual goals. She began a new journey myself by opening Weigh to Wellness in June 2014 and absolutely LOVES her job. She and her husband have been married for 22 years, and have been blessed with two precious children: Gavin (18) is a freshman at the University of Alabama, and Ava (14) is in the 8th grade. They also have a miniature Goldendoodle named Cash. Their family spends a lot of time at the ballpark, and they enjoy being at the lake.
They discuss the importance of patient care and developing a brand around that. You can learn more about Leslie and Weigh to Wellness by checking out their website https://weightowellnessllc.com/
🚨 REGISTER FOR OUR UPCOMING PAID ADVERTISING WEBINAR: https://urgentcaremarketingpros.com/2022-paid-ads 🚨
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
This episode is a little bit different than our usual episodes! Today, we're sharing a clip from our latest webinar, The NEW 2022 SEO Formula. During this webinar, Nick shared helpful tips on how to set up your website, build authority, get ranked for the most important keywords in your location, and more. In the clip we're sharing today, Nick discusses the 3 key areas of SEO for Medical Practices including on-site optimization, off-site optimization, and the importance of having a Google Business Profile. If you want to watch the full clip from the webinar, head over to our YouTube channel!
🚨 Speaking of webinars! You can STILL register for our upcoming webinar all about Paid Advertising for the medical industry. We are going to cover how to generate more leads and get better results online through Paid Advertising (including Google, Facebook, and TikTok!) During this hour, we'll be walking you through our strategy for setting up your clinic's paid ads, discussing the BIG changes that are coming down the Google Advertising Pipeline within the next few months, and showing you the best way to leverage all of the advertising platforms in your favor to help you start bringing in new patients to your practice. Register now at: https://urgentcaremarketingpros.com/2022-paid-ads 🚨
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In today’s episode, we are talking to John Leu and Jeff Ridlehoover from Hopdoc, a white label telemedicine app for urgent care and primary care clinics. Hopdoc is a Nashville-based, healthcare tech team with deep roots in app-building, marketing, and futuristic healthcare solutions. They are committed to empowering providers with tools like telemedicine and digital marketing so they can thrive in today’s ever-changing healthcare landscape.
John Leu is the CEO and Co-Founder of Hopdoc. John spent over twenty years as a creative director at some of the world’s most prestigious advertising agencies including BBDO and Grey in New York. He’s created memorable campaigns for global brands like Pepsi, FedEx, and GE. His experience in health-related marketing includes initiatives for GE Healthcare and Crest, as well as various pharma brands and hospital networks. John’s work has received industry-wide recognition including Cannes Lions, One Show Pencils, Clios, and a pair of Emmy nominations.
Jeff Ridlehoover is the Chief Strategy Officer and Co-Founder of Hopdoc. Jeff is a post-9/11 Navy veteran with over ten years of experience providing software and fintech solutions to members of various healthcare associations and small business owners. A serial entrepreneur, Jeff counts Hopdoc as the third company where he has been a member of the founding team. His accomplishments include starting a restaurant app company that sold to the two largest independent pizza chains in Nashville and over 40 total restaurant locations its first few months in business as well as signing strategic partnerships with large organizations such as LendingTree and StreetShares.
Looking to have a competitive advantage, a telemedicine app tailored to your business and patients is a fantastic way to do so! Learn more at https://hopdoc.com/
🚨 REGISTER FOR OUR UPCOMING PAID ADVERTISING WEBINAR: https://urgentcaremarketingpros.com/2022-paid-ads 🚨
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
You have a budget for most things in your business except marketing. Why is that? It is typically the first to go when money is tight, but it shouldn’t be. In today’s episode, we talk about marketing budgets. What should you budget? How to calculate it and verify a ROI. To help make things easier, we have a spreadsheet to give to you for budgeting. Click HERE to submit your email address and we will send it to you.
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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Facebook: https://www.facebook.com/urgentcaremarketers
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Are you offering every channel of communication to your future and current patients? Is having a webchat directly on your site on the list? We talk about the different types of web chat available (We talk about 5 today!) and give you names of vendors we have used in the past with success. There are even companies out that will even take over the entire conversation and simply book patients into the queue for you. Learn all about this and more in this episode of Walk-Ins Welcome!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Chances are, you have a website for your practice. There's an even greater chance you have stock photos on that website! There is definitely a place for stock photos but the less you can use the better. In today’s short episode, we talk about why your website needs to reflect you and your business! It sounds strange that someone would use a stock photo for their doctor but you'd be surprised how many times we've seen it happen. We discuss the importance of making your website your own to avoid catfishing new patients!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
It looks like we are finally entering a new season with COVID! Numbers appear to be dropping and we have even seen our own urgent cares stats go down recently. Are you prepared for the drop in business now that things are beginning to make a shift? What COVID policies or procedures are you maintaining post-COVID? Marketing is now playing a bigger role since the demand for your services is starting to shift slightly. What should you promote next? Nick and Michael answer all that and more in this episode of Walk-Ins Welcome!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
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Facebook: https://www.facebook.com/urgentcaremarketers
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LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Leadership is a must in every business, regardless of the industry. This is a special episode that we recorded for a different podcast that we have, but we thought it would apply to urgent care clinics and other medical practices as well. We interviewed Isaac Russell from Success Plus Counseling to hear his story and get his insight on good leadership. Because at the end of the day, the leadership within your clinic will dictate the growth of your business and the overall experience your patients have!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Your front desk staff are the first faces that a patient sees when they walk into your clinic! Are you setting them up to be successful? In this week's episode, Nick and Michael discuss different ways to train your front desk staff to help your clinic create a friendly environment right when patients come through the door.
Do you have any specific questions about social media? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Surprise 🎉 There's a Walk-Ins Welcome episode on a Monday! Nick and Michael wanted to take a quick second to thank you all for 500 downloads. It means so much that you listen to Walk-Ins Welcome and we hope that it's helped you with your marketing efforts. We also wanted to announce the shift within our company Urgent Care Marketing Pros and how we are expanding our services more into the medical field. We can't wait to continue bringing value to urgent care clinics and other practices in the healthcare space!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this week's episode, we're bringing you another incredible interview! Nick and Michael recently interviewed Anna Peacock, who currently serves as the Vice President of Marketing and Communications at Urgent Care for Children.
Since joining the company in 2019, she has spearheaded UC4C’s marketing, communication, public relations, and special events efforts across the Southeast for nearly three years. Prior to her tenure with the pediatric provider, Anna spent time in the field of journalism where she worked at the local and national levels before transitioning into the marketing space and receiving her master’s degree in communication management. When she’s not catching up on the latest news, she enjoys baking, advocating for brain tumor awareness, and going on walks with her husband and two pups.
You're not going to want to miss this awesome episode with Anna as she shares her story and the things she's learned along the way!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Social media can be overwhelming, especially in the fast-paced world of the urgent care industry. If you don’t have a predetermined plan, it can often get to the point where it’s overlooked, forgotten, or not well thought out. For this week's episode, we brought in our Internal Marketing Coordinator, Hannah Green, to share some tips and tricks on how to approach your social media. Hannah manages all of our internal social media and has previously handled our client's social media platforms as well so she's definitely learned a thing or two over the past.
Do you have any specific questions about social media? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Have you ever wondered why people aren't visiting your urgent care? You have a great staff and processes but not everyone knows that if they haven't visited your clinic before. Are you communicating to potential patients why your clinic is awesome? Does your team know what separates your business from others? We ask these questions and more in episode 13!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Reviews are very important for your Urgent Care Clinic! Nick was out sick for this episode, so our coworker Devin Smith stepped in and offered some great advice on how to creatively get reviews for your clinic. Devin is a part of our sales team at Urgent Care Marketing Pros and talks to urgent care clinics regularly. (Devin also created our intro/outro music!)
In today’s episode, we are talking about the importance and growth of your Google Reviews. We go through a list of action steps you can take today to increase your Google Reviews. Do you have a fun way you like to bring in more reviews? Let us know and we might feature it on a future episode!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
As an Urgent Care Clinic, you have a lot of patients coming into your facilities every day! What is their experience like? Were they able to make their appointments online? Did they receive more than just a diagnosis and prescription? Would you want to be a patient of your own practice? In episode 11, Nick and Michael ask these questions and give helpful tips on how to ensure that your patients have an exceptional experience!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
This week Nick and Michael are interviewing Dr. Jason Junkins from Birmingham, Alabama. Dr. Junkins has been in the urgent care industry for over a decade! He started an urgent care clinic, sold it, then started another one a few years later. Currently, he owns a 3 location urgent care called Southern Immediate Care in East Alabama. In this episode, we discuss the challenges and successes that Dr. Junkins has experienced during his time in the urgent care industry. He gives great advice from a marketing perspective and the key items to his success!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Educating your audience is important for any business especially the health care industry! Sharing what you know through outlets like social media, a podcast, your website's blog, or YouTube videos is a great way to educate your audience as well as build trust. Check out episode 9 to learn all about the ways your Urgent Care Clinic can stand out by utilizing what you already know!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Happy New Year! We are so excited to kick off 2022 with a brand new episode to help YOU market your Urgent Care Clinic. In this episode, we discuss what every urgent care should be asking when hiring their digital marketing agency. At Urgent Care Marketing Pros, we have a process for all of our clients which we discuss as well as the why behind why we do what we do. Also, we identify red flags to avoid from other agencies!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Social Media for Urgent Care Clinics can be multiple things. It can be social posts on Facebook, a new video showing off your team on TikTok, or running Instagram Ads to promote your clinic. We walk you through what to do and what makes the most sense!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Are you running Google Ads for your Urgent Care Clinic? Have you tried running them in the past and didn't have much success? Learn all about the Dos and Don'ts, industry language like ROAS (Return on Ad Spend,) why Google Ads are important, and how they should be used by checking out this episode of Walk-Ins Welcome!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
The health care industry is very focused on reviews! Potential patients will take a look at your reviews before making the trip to your clinic to ensure that your services can help them and that you can be trusted. In this week's episode, Nick and Michael talk all about why Google Reviews for Urgent Cares are important and how if you don’t have any, you are losing out!
We're also giving you the details about our FREE Live Webinar on Thursday, December 16th, to help you unpack "Your 2022 Internet Marketing Plan" 🙌 In this webinar, we'll be giving you all the tips and tools that you need to MAXIMIZE your patient flow via the internet in your Urgent Care Clinic going into the New Year. Register today at: https://www.urgentcaremarketingpros.com/2022-plan
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this episode, we discuss Search Engine Optimization for Urgent Care Clinics, also known as "SEO." Nick and Michael break down the different elements of SEO and show you how you can do some of your own SEO for your urgent care clinic and where to get started. Be sure to head over to https://maps.urgentcaremarketingpros.com/google-maps to snag our 9-step ebook all about how to rank on Google Maps.
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this week's episode, Nick is interviewing Betsy Stewart from MainStreet Family Care. For just over 6 years, Betsy has been serving as Vice President of Marketing for MainStreet Family Care and KidsStreet Urgent Care. MainStreet is Alabama's largest rural urgent care and primary care company, with 22 locations, including the state's first pediatric urgent care. Learn more about Betsy and how MainStreet grew over the past 6 years, especially during the COVID-19 pandemic! Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros! https://urgentcaremarketingpros.com/ Facebook: https://www.facebook.com/urgentcaremarketers Instagram: https://www.instagram.com/urgentcaremarketingpros/ LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
In this day and age, every business needs to have a website, especially urgent care clinics! But, it takes more than just a regular website to attract patients to your clinic. Is your website set up for success? Is it SEO friendly? Does it reflect the overall quality of your clinic? Nick and Michael talk about that and what you can do right now to improve it!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube:https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Welcome to the first official episode of Walk-Ins Welcome! We are here to help you and your urgent care understand how digital marketing works and what you can do to make it better. Throughout this podcast, we will reveal what digital marketing really looks like and the best way to maximize your investment. From websites to understanding ROAS, we make your decision on digital marketing more clear. Join Nick and Michael every week to learn helpful tips, hear inspiring stories, and gain insight into the world of digital marketing!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Meet your hosts of Walk-Ins Welcome: An Urgent Care Marketing Podcast, Nick Hoard and Michael Ray! In this introduction episode, they're giving you a little bit of information on their background in digital marketing, how our team at Urgent Care Marketing Pros can help your clinic bring in new patients, and some do's and don't's that you can start implementing into your digital marketing efforts today. Check out new episodes every Wednesday wherever you listen to podcasts!
Have a question or a story we should feature as an episode? Email us at hello@urgentcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Urgent Care Marketing Pros!
https://urgentcaremarketingpros.com/
Facebook: https://www.facebook.com/urgentcaremarketers
Instagram: https://www.instagram.com/urgentcaremarketingpros/
LinkedIn: https://www.linkedin.com/company/urgent-care-marketing-pros
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA