For The Record: Recent Episodes

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When Jenny Hartley, ACNP, left her 18-year career in critical care to enter aesthetic medicine in 2019, she brought something most new injectors don't have: a Medical Director's mindset, emergency training instincts, and an unwavering commitment to doing things right. As the founder of Skin Synthesis in Seattle, she's become known as an expert in compliance and a skilled practitioner– a rare combination of clinical excellence and operational rigor that sets her practice apart in an increasingly crowded market.

The Real Cost of Excellence

Starting an aesthetic practice without working for an established clinic first meant Jenny had to invest heavily in her education – tens of thousands of dollars initially, and over $100,000 in the last year alone. Her philosophy? "If you're not going to be excellent, is it worth being at all?"

Compliance as Competitive Advantage

Jenny didn't just buy standard operating procedures off the shelf. She built hers from scratch, working with three different law firms specializing in employment law, aesthetic medicine, and contract work. This meticulous approach may mean she moves slower than competitors who cut corners, but it brings sustainability, safety, and peace of mind. The result is a practice that may not be the flashiest or trendiest, but it’s one that's built to last in a complex legal environment.

Redefining the Good Faith Exam

For Jenny, the GFE isn't a checklist – it's a comprehensive history and physical that explores the whole patient. She asks about their career, family, hobbies, and stress levels to understand who they are and what they truly need.

Key elements of her consultation approach:

•Screen for body dysmorphic disorder (affecting 15-20% of aesthetic patients)

•Ask about lifestyle factors that impact treatment longevity

•Identify where patients hold stress physically

•Create comprehensive one-year treatment plans with timeline and costs

•Manage expectations based on individual circumstances

This approach naturally leads to patients who return 8-14 times per year for comprehensive care, not just one-off treatments.

The Vascular Occlusion Sim Lab: Training for Emergencies

Drawing on her critical care background, Jenny created a Vascular Occlusion Simulation Lab to address a massive industry gap: we don't train for emergencies. We might attend lectures and stock hyaluronidase, but we don't practice our response.

What the sim lab includes:

•Didactic education on VO physiology, presentation, stages, and vision loss

•Multiple hands-on simulations (tissue necrosis and vision loss scenarios)

•Team coordination and emergency response protocols

•When and how to call 911 and work with local hospitals

•Protocols, VO kit supply lists, and implementable policies

The sim lab is offered quarterly in Seattle, and Jenny also travels to clinics or communities for an ideal group size of 5-6 participants. As the age-old expressions goes, if you're going to inject the poison, you need the antidote – and know exactly how to use it.

The Reality of Entrepreneurship

Jenny was remarkably candid about how difficult entrepreneurship actually is. The loneliness, the failure, the guilt, the 20-hour days without breaks.

Her survival strategies:

•Scale back and reprioritize when overwhelm sets in

•Get back in the treatment room to reignite passion

•Build a network of fellow practice owners and mentors who truly understand

Building for the Long Game

In an industry obsessed with growth hacks and viral marketing, Jenny's message is refreshingly different: slow down, do the research, hold your line, and build something that will last. It's a harder path, but for those willing to walk it, doing things right is an invaluable advantage.

Connect with Jenny:

Instagram:

• Jenny: https://www.instagram.com/jha.skinsynthesis/

• Skin Synthesis: https://www.instagram.com/skinsynthesis/

Skin Synthesis: https://skinsynthesis.com/

For more info about the VO Sim Lab, email info@skinsynthesis.com

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In this power-packed episode recorded live at Aesthetic Next, we sit down with Jourdan Eloriaga, CEO of Aesthetic Bosses, CMO of Natura and newly appointed VP of Prime IV. Jourdan isn't just talking theory—his clients are generating impressive numbers like $350K monthly using a strategic combination of Aesthetic Record, LeadAR, and a marketing philosophy that's equal parts aggressive and methodical.

As both a marketing agency owner and medical spa executive, Jourdan bridges the gap between what sounds good on paper and what actually drives revenue. His approach is refreshingly direct: content, connections, and calls. No fluff, no excuses, just a proven system that doubles patient counts when implemented correctly.

Throughout our conversation, Jourdan shares insights on the operational discipline required to turn leads into loyal patients. From making 8,000 outbound calls monthly to collecting 1,800 Google reviews, his team operates like a well-oiled machine. But here's what makes Jourdan's approach different—he doesn't rely on automation or AI as a crutch. Instead, he uses technology strategically while never losing sight of the human connection that drives emotional purchases in aesthetics.

Key Insights & Strategies:

•The "Buy, Die, or Unsubscribe" Philosophy: Jourdan's team operates on the principle that 80% of sales happen between the fifth and twelfth touchpoint. If you're only calling leads once or twice before giving up, you're essentially burning money on paid ads. The goal is to persistently follow up until prospects either convert, clearly decline, or unsubscribe from communications.

•The Power of Intentional Calling: Natura makes approximately 8,000 outbound calls per month with a two-person system—one front desk person handling walk-ins and calls, one back-office person focused exclusively on pipeline management.

•Content Trumps Targeting: While many practices obsess over audience targeting, Jourdan focuses on creating compelling content first. His reasoning? Meta's AI targeting is sophisticated enough to find the right people—but if your content is weak, you're just showing bad ads to more people.

•The Google Review Advantage: By aggressively collecting reviews through QR codes in every treatment room, one of Jourdan's practices accumulated 1,800 Google reviews. When competing practices have 300 reviews, there's literally no competition, dramatically lowering cost per acquisition as prospects self-qualify based on social proof.

•Strategic Service Selection for Ads: Not all services are created equal for paid advertising. Jourdan recommends promoting services that require minimal education, like toxin, fillers, or IV therapy, to keep cost per lead low and sales cycles short.

•Weekly Staff Training is Non-Negotiable: Jourdan meets with his team weekly to review call recordings, discuss objections, and refine their approach.

•Referrals Are Pure Profit: Every referral represents an increase in profit since there's no cost of acquisition. Building systems to generate and track referrals should be a priority for every practice.

The Three Cs Framework for Growth:

1.Content: Create authority-building material that educates and overcomes objections

2.Connections: Build genuine relationships. AI is a tool, not a replacement for human touch

3.Calls: Aggressive, consistent follow-up with proper training and scripts

Whether you're generating $50K or $500K monthly, Jourdan's strategies offer a roadmap for scaling with discipline. His success isn't about secret hacks or viral moments—it's about consistent execution of fundamentals: make more calls, create better content, collect more reviews, and know your numbers cold.

Connect with Jourdan:

•Instagram: @aestheticbosses or @jourelor

•Website: Aestheticbosses.com

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Recorded live at Aesthetic Next 7.0, this episode features Kay Durairaj, MD, founder of Beauty by Dr. Kay, KD Skincare, Modern Aesthetic Theory, and one of the industry’s most influential voices. With more than 20 years in facial plastic surgery and aesthetics, Dr. Kay has earned her reputation as a pioneer by blending scientific rigor, patient-first care, and an unrelenting drive to innovate and deliver excellence.

Her career reflects the transformation of the aesthetic industry itself—from surgical precision to molecular-level regenerative treatments. A believer in constant reinvention, Dr. Kay has diversified her practice to include injectables, hair restoration, biostimulators, longevity medicine, and surgical services. This balanced model allows her to sustain growth year-round, regardless of shifting patient demand.

One of her most significant differentiators is her curiosity- case in point, her early adoption of artificial intelligence in clinical practice. Rather than using AI as a marketing tool, she integrates it to deliver measurable value. Perfect Corp skin analysis, Quantificare 3D imaging, and AI-driven hair metrics allow her to provide patients with objective, science-based insights. On the research side, platforms like GPT-5 help her conduct large-scale literature reviews that guide treatment decisions. The result is a care model that blends innovation, precision, and trust.

Dr. Kay is also at the forefront of the biostimulator movement. While hyaluronic acid fillers remain a staple, she champions regenerative products like Sculptra and Radiesse for their ability to stimulate the body’s own collagen production. Her approach is rooted in science over marketing: “I want the science to talk to me. There’s no controversy when you see real histology.”

She also highlights women’s health as a bridge to longevity medicine. With the majority of her patients being women—and most over 50 not receiving hormone replacement therapy—she sees a major opportunity for practices to integrate hormonal care. Optimizing estrogen, she notes, significantly improves outcomes from both surgery and regenerative treatments, making it a natural complement to aesthetics.

Her work with high-profile patients has underscored the importance of authenticity. While the pressure to deliver flawless, undetectable results is high, her success stems from honesty—knowing when to decline requests that do not align with natural, science-backed outcomes.

Looking ahead, Dr. Kay is collaborating with companies developing gene activation therapies that may restore youthful collagen and hyaluronic acid production, as well as exploring topical rapamycin to target cellular longevity. These emerging treatments could redefine the boundaries of aesthetic and regenerative medicine.

Key Lessons for Practitioners:

• • Diversify strategically: Build multiple service lines that complement one another.
  • Embrace AI thoughtfully: Choose tools that enhance patient care and differentiate your practice.
  • Lead with science: Evidence-based decision-making builds trust and credibility.
  • Explore hormone health: Integrating wellness with aesthetics strengthens patient outcomes.
  • Stay authentic: Prioritize natural enhancement over trends.
  • Commit to learning: Continuous education is the foundation of long-term success.
• Dr. Kay's career illustrates that excellence in modern aesthetics requires more than technical mastery. It demands vision, adaptability, and the courage to embrace innovation before it becomes mainstream. As she continues lecturing worldwide and developing groundbreaking treatments, her mission remains the same: helping patients achieve their natural best through science-driven, ethical care.

Connect with Dr. Kay:

Instagram: @beautybydrkay

Website: beautybydrkay.com

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In this deeply personal episode of For The Record, we sit down with Julie Bass Kaplan, FNP-BC, NP-C, CANS, CPSN, HCMT, PHN, one of the industry's most trusted voices on safety and education. With over 25 years in aesthetic medicine, Julie's journey is a masterclass in the power of advocacy and giving back.

Julie's story begins in 1999, and what began as a personal quest evolved into an empire of education that has touched thousands of practitioners worldwide. But her defining moment came in 2010 when a filler complication left her with what she calls her "pizza face" for six months. Rather than hideout, this became her calling to ensure no other practitioner would face similar situations unprepared.

From Adversity to Advocacy

The 2010 adverse event became Julie's "come to Moses moment." With her face severely compromised, she returned to practice and began educating patients about potential risks. Their response – "That's okay, I trust you" – reinforced her commitment to safety education. This pivotal experience shaped her mission: preparing every practitioner for moments when things don't go quite right.

Julie's Jubilant Head & Breakfast workshops in Ashland, Oregon have become legendary for their intimate, comprehensive approach. Participants often arrive as strangers and leave as lifelong colleagues and collaborators.

Breaking Barriers and Building Community

This year, Julie achieved a historic milestone as the first nurse practitioner in US history to lead a mobile cadaver lab for an industry manufacturer (Allergan) – after personally leading 69 anatomy workshops. This recognition represents more than personal achievement; it acknowledges that anatomical expertise transcends medical degrees and highlights the critical role advanced practice providers play in aesthetic medicine.

Her approach to advocacy is relationship-based rather than confrontational. Julie emphasizes taking the field seriously as medicine, not "industry," building partnerships with pharmaceutical companies, and forging alliances with physician colleagues who value collaborative care.

What's Next

Looking ahead, Julie is passionate about the convergence of aesthetics and wellness, particularly in women's health. Regenerative medicine, hormone optimization, and peptide therapy represent her vision for the future – helping patients feel well from the inside out rather than simply addressing surface concerns.

Key Takeaways

For New Practitioners:

•Learn one technique at a time and master it before moving to the next

•Invest seriously in education through multiple channels – formal workshops, online communities, mentorship, cadaver labs

•Focus on patient connection and building a relationship rather than rushed appointments

•Don't jump into independent practice too early; master basics under expert supervision first

For Practice Owners:

•Hire people who share your values and ethics – consider hiring former patients

•Provide educational budgets and growth opportunities for team members – the better they are, the better you are

•Build relationships with industry partners who listen and value your expertise

For Injectors:

•Take aesthetic medicine seriously as healthcare, not just "industry"

•Prepare for adverse events before they happen – have a plan and community support

•Continuous learning is non-negotiable throughout your career

•Build a network of colleagues across specialties for collaboration and support

Throughout it all, Julie remains focused on her core mission: ensuring every practitioner has the knowledge, skills, and support network needed to provide safe, beautiful, and meaningful results.

Connect with Julie:

•Jubilant Head and Breakfast: https://www.jubilantheadandbreakfast.com/

•Julie’s Patreon: https://www.patreon.com/Juvedermjulie/about?

•Disappearing Act Aesthetic Medicine: https://lovedisappearingact.com/

•Follow her on IG for her upcoming training events: https://www.instagram.com/jubilant.julie/

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In one of our most powerful episodes yet, host Dr. Tiphany Hall sits down with Shawn Thursby-Palmer, FNP, MSN founder of the two-location med spa Beyond The Needle, for a raw conversation about second chances, redemption, and what it truly means to serve others in the aesthetics industry.

Shawn's journey is nothing short of extraordinary. Born and raised in Banning, California, to a police chief father and mayor pro tem mother, his early life seemed destined for success. But coming out in the early 90s led him down a devastating path that included drugs, addiction and homelessness in the streets of West Hollywood. What happened next defies every statistic about recovery and addiction, and its proof that Shawn was always made for more.

Against all odds, Shawn pulled himself out of the darkness, rebuilt his life from scratch, and fought his way to graduating at the top of his nursing school and nurse practitioner programs.

Today, he operates two thriving med spas in California while traveling 4-8 times per month as one of the country's most sought-after injection trainers.

But Shawn's story isn't just about personal triumph—it's about how lived experience shapes the way we serve others. His approach to patient care, team building, and industry education stems directly from his understanding of what it means to need a second chance, empathy, and care – not just a great aesthetic result.

What You'll Learn in This Episode:

The Phoenix Rises: How Shawn transformed from dealer to top-of-class nurse practitioner through sheer willpower and determination

Building Beyond the Needle: The philosophy behind his med spa name and why every patient gets treated like family, complete with hugs and genuine care

Affordable Education Mission: Why Shawn offers free shadowing and responds to 100+ daily messages from providers seeking guidance, breaking the industry norm of expensive mentorship

Smart Business Scaling: His methodical approach to adding locations and services, including why he waited two years to offer weight loss after extensively researching the field

Team Culture Secrets: The three non-negotiables in his practice (no gossiping, no politics, no negative energy) and how he creates specialists within his team

Patient Safety Philosophy: Why he assess every patient’s mental state before beginning treatment with a few self-love questions, why he’s okay to wait when adding new services, and how patient safety guides every decision

Key Takeaways:

Shawn's candid discussion reveals the stark contrast between providers who enter aesthetics for quick money versus patient care and the risk of overpaying for subpar training when you're new.

Perhaps most importantly, Shawn demonstrates that success in aesthetics isn't just about clinical skills—it's about emotional intelligence, genuine care, and creating an environment where both patients and team members feel valued and supported.

The Bigger Picture:

This episode tackles some of the industry's most pressing issues: the influx of new providers seeking quick entry into aesthetics, the prohibitive cost of quality education, and the need for experienced practitioners to mentor the next generation. Shawn's approach of giving back through affordable training and open-door mentorship offers a blueprint for how established providers can help elevate the entire industry.

His story also highlights the therapeutic nature of aesthetic treatments—patients often come seeking more than just physical enhancement, and providers must be prepared to offer emotional support alongside clinical expertise.

Connect with Shawn:

•Instagram: @shawnthursbypalmer

•Med Spa: @beyondtheneedlemedspa

•Locations: Banning, CA and Studio City, CA

•Training: Follow his travel schedule on IG for hands-on education opportunities

Note: This episode contains mature themes including addiction and recovery. Listener discretion advised.

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From firefighter to Fortune 500 consultant to aesthetics CEO, Scott Melamed’s career path is anything but traditional. Today, he leads ProMD Health, a 20-location powerhouse built not on investor capital, but on disciplined strategy, relentless training, and an unwavering belief that business health is inseparable from patient outcomes.

In this episode, Scott sits down with Dr. Tiphany Hall for a candid look at what it really takes to grow — and sustain — a multi-location aesthetics empire. He shares why he believes aesthetics isn’t about syringes or devices, but about something far more subjective: how patients feel about themselves, filtered through the lens of their friends and community. From hiring and training to AI adoption and community giving, Scott breaks down the playbook that has made ProMD one of the most respected names in the industry.

What You’ll Learn in This Episode

• The psychology of aesthetics: Why every staff member — not just injectors — shapes the patient’s perceived outcome.

• Scaling without shortcuts: How Scott built ProMD into 20 locations without outside funding, relying on profit discipline and smart deployment of capital.

• Training for excellence: The rigorous onboarding process where every new injector faces the ultimate test — injecting Scott or his co-founder, George, with the entire team watching.

• AI with purpose: How ProMD uses AI to detect staff issues, evaluate new products, and streamline scheduling — all while freeing humans to focus on connection.

• Leadership at scale: The C-Suite structure that keeps operations, outcomes, and growth aligned across a growing enterprise.

• Community as strategy: Why giving back locally and nationally isn’t just philanthropy, but a business advantage that builds long-term loyalty.

Memorable Moments

“We sell a subjective opinion of the patient’s subjective opinion based on the subjective opinion of their friends.”

Every single person in the practice is part of the treatment modality — from front desk to checkout.

“Good business allows us to deploy capital to training, community, and patient experience instead of making hard choices about cutting corners.”

“You don’t rise to the level of the crisis. You fall to the level of your training.”

Who Should Listen

Whether you’re a solo injector thinking about your next step, a practice manager trying to create consistency, or a multi-location owner balancing culture with scale, this episode delivers a roadmap for sustainable growth. Scott’s insights will challenge you to rethink how you view outcomes, patient experience, and leadership — and how they all intersect to drive business success.

Connect with Scott Melamed

Instagram: @melmedofficial | @promdhealth

LinkedIn: https://www.linkedin.com/in/scott-melamed-31484524/

Website: https://promdhealth.com/

Email: scott@promdhealth.com

👉 Don’t miss Scott live at Aesthetic Next 7.0, where he’ll share more strategies on building scalable, sustainable aesthetics businesses.

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In an industry where trust and transformation go hand in hand, few voices resonate as strongly as English Black, PA-C. This week on For The Record, host Tiphany Hall sits down with English, the powerhouse founder of The Curated Aesthetic, to unpack her inspiring journey from the ER to entrepreneurship—and the lessons she’s learned along the way.

English brings a unique perspective: a medical provider with deep clinical expertise, a practice owner who understands the business grind, and a mentor passionate about elevating the next generation of injectors. From her early days in emergency medicine and dermatology to building a thriving Aesthetic practice, English shares candid insights into the challenges, opportunities, and mindset shifts that define success in this fast-evolving field.

Inside This Episode:

- The Patient Empowerment Playbook: Why thorough consultations, active listening, and emotional intelligence are the ultimate differentiators for injectors.

- Confidence Through Credentials: How to build credibility with educated, high-powered patients who expect nothing less than excellence.

- Social Media with Purpose: English’s approach to creating content that educates without misleading, inspires without polarizing, and maintains professional integrity.

- Future of Aesthetics: From wellness integration to evolving patient expectations, English shares her perspective on where the industry is heading.

Looking Forward: Curated Confidence and The Empowered Injector

English is channeling her passion for empowerment into exciting new ventures. She's launching Curated Confidence, a podcast dedicated to supporting both patients and providers, alongside The Empowered Injector, a comprehensive training program designed to elevate the entire industry.

These initiatives reflect English's commitment to continuous learning and her belief that the future of esthetics lies in:

•Integrating wellness and functional medicine with traditional treatments

•Empowering providers to make confident, informed treatment decisions

•Creating supportive communities within the industry

•Maintaining focus on both aesthetic and emotional well-being

DM English the word READY for more information about The Empowered Injector!

The Bigger Picture

This episode illuminates the evolving landscape of medical aesthetics, where emotional intelligence is becoming as important as clinical expertise. English's approach demonstrates that the most successful practitioners are those who view themselves as partners in their patients' confidence journeys, not just providers of treatments.

English reminds us that at the heart of aesthetics is a human connection: empowering patients to feel confident, safe, and seen. For providers, it’s a call to lead with integrity, master the consult, and commit to continuous

Whether you’re a solo injector just starting out, a practice owner juggling growth, or a seasoned provider rethinking how to connect with your patients, this episode is packed with actionable strategies and perspective-shifting wisdom.

Step into this powerful conversation and discover how you can curate confidence not just in your patients, but in yourself and your practice.

And catch English at Aesthetic Next 7.0 for two talks including a complimentary workshop!

Connect with English:

Follow her on Instagram: https://www.instagram.com/theenglishaesthetic/

Follow The Curated Aesthetic on IG: https://www.instagram.com/thecuratedaesthetic_nc/

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Join host Dr. Tiphany Hall, Chief Growth Officer at Aesthetic Record & Conference Director at Aesthetic Next, along with Senior Events Manager Macy Robinson and Strategic Partnerships Manager Kristin Ortiz for an in-depth preview of Aesthetic Next 7.0. This year's theme, Seven Wonders of Aesthetics, celebrates global beauty standards from around the world while delivering the industry's most comprehensive educational experience with 113 CMEs across multiple tracks.

This Year's Global Theme

Aesthetic Next 7.0 explores beauty standards around the world with globally inspired experiences throughout the event. Attendees will discover what makes each region unique while enjoying educational and photo activations and various panels set against an international backdrop.

Workshop Spotlights

There are so many workshops, masterclasses, bootcamps and meetups this year- literally something for everyone! The group identified a few must-attend workshops to put on your list:

•Facial Anatomy Cadaver Lab offsite with Drs. David Saadat & Alexander Rivkin

•HRT Workshop with Certification through Yoo Academy with Lexi Yoo, FNP-C

•RUMA Method Functional Medicine workshop with Shelby Miller, DNP, FNP-C

•Vampire Series & Certification with Dr. Joelle Lieman

International Faculty Showcase

Dr. Kate Goldie makes her highly anticipated debut from the UK, bringing award-winning injection techniques and scientific approaches that have revolutionized facial aesthetics. Her master class promises to spark curiosity with theoretical yet practical methods that attendees have been requesting for years. Rick O'Neill returns as the digital marketing guru from the UK, offering insights on SEO optimization and common marketing mistakes that practices make daily.

Evening Events That Create Magic

Thursday: Exhibit Hall Block Party Sponsored by Evolus - featuring DJ, giant yard games, drinks, gievaways and live graffiti artist

Friday: The Nexties Awards Sponsored by Benev with Glow Around the Globe theme in jewel tones, including red carpet, charity raffle for Sparkle Aesthetics Cancer Care Packages, dinner, awards show and entertainment

Saturday: Olympus Unplugged Sponsored by Prollenium- annual wrap party with an elevated Grecian theme by the pool- think sophisticated toga party!

More from AN 7.0

•Aesthetician Track is now the Skincare Track – anyone can attend with an interest in skincare!

•Hands-on courses return with CORE, Vampire Series, Hyperdilute CaHa course, and Thread Mastery course

•Interactive Treatment Center (Whisper Suites) for 1:1 time with Exhibitors & Sponsors for treatments and consults

•113 CME Credits for attendees!!!!!!

•Up to 6 months virtual viewing included with every ticket

•Several incredible panels in every track- from longevity to training, controversies to M&A and lip techniques, we’ve got it all!

Practical Planning Tips

Get the Aesthetic Next app featuring an integrated community platform where solo attendees can connect, plan meetups, and coordinate wardrobes.

Daily attire ranges from business casual to scrubs (Figs sponsors this year's faculty uniforms), but comfortable walking shoes are essential given the hotel's size. For evening events, checkout out our Pinterest board here: https://www.pinterest.com/aestheticnext/

Maximizing Your Investment

Planning is critical at Aesthetic Next. The sheer volume of content requires decisions about session attendance, networking opportunities, and evening events. Teams should coordinate coverage across different tracks and plan post-conference debriefings to share knowledge effectively. As the ladies say, get the app and start planning!

Getting Your Tickets

Group discounts are available for up to 10 attendees, with larger groups eligible for custom pricing. Current promotions include BOGO offers and the exclusive FTR150 discount code for $150 off registration.

Learn More & Register: https://Aestheticnext.com

Follow Us on IG: https://www.instagram.com/aesthetic_next/

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In this powerhouse episode of For The Record, we welcome back expert consultant, Jessica Hunter, CEO of Hunter Consulting Services and Head of Aesthetic Consulting at Aesthetic Brokers. With over a decade of experience helping practices transform from burnout to buyout-ready, Jessica offers a no-nonsense roadmap for owners who want to build a business that works—with or without them.

As private equity interest surges and the industry shifts with trends like GLP-1s and functional medicine, Jessica is helping practice owners get their houses in order. Whether you're looking to sell in five years or simply want to stop drowning in day-to-day chaos, her message is clear: build a strong foundation so you have options—no matter what the future holds.

What You'll Learn in This Episode

• The Real State of Aesthetic Practices

Most owners are overworked and underpaid, stuck in outdated models that no longer work. Jessica shares why the strategies from a decade ago aren’t cutting it—and what to do instead.

• Diversify Like a Pro

It’s not about offering everything; it’s about packaging services across different platforms, price points, and demographics to create sustainable, recurring revenue that can weather any storm.

• End Key Person Dependency

Jessica explains why no owner should generate more than 50% of the practice’s revenue. She breaks down how to cross-train your team, reduce risk, and build loyalty through care teams instead of cults of personality.

• Operational Efficiency = Freedom

Tired of manual processes and reactive management? Jessica makes the case for technology as the secret weapon—automating workflows, communications, and systems so you can finally step back.

• Compensation Plans That Actually Work

“Fair, not equal” is the mantra. Jessica shares her proven strategies for performance-based pay that keeps margins healthy (stay under 25% of revenue) while still rewarding your top talent.

• Why Discounting is a Trap

Flash sales and promo events may boost revenue short-term but often lead to long-term margin erosion. Learn why cost-based pricing and strategic value-building are smarter, more sustainable plays.

*The Emotional Side of Ownership

Jessica doesn’t sugarcoat the mental toll of owning a practice. From burnout to decision fatigue, she encourages owners to get the help they need—because delegation isn’t optional, it’s survival.

And the best part? Once the operational chaos is cleaned up and profitability returns, most of her clients don’t want to sell anymore. They fall in love with their business again—and that’s the real goal.

What’s Next for Jessica?

Catch Jessica live at Aesthetic Next 7.0, where she’ll dig even deeper into compensation structures, provider strategy, and what today’s buyers are really looking for in your business.

Get in Touch with Jessica:

Instagram: @hunterconsulting_

Website: https://hunterconsultingservice.com/ & https://aestheticbrokers.com/

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From champagne breakfasts to billion-dollar brainstorms, Miami’s own Limor Weinberg, ARNP—aka Beautie Bae— doesn’t just keep up with the speed of aesthetics, she sets it. In this episode she joins Dr. Tiphany Hall to unpack two decades of lessons learned on her journey from aesthetician to celebrity injector, serial entrepreneur and undeniable queen of lips.

Discover how & why Limor started Fillers Anonymous, a cult-favorite merchandise brand for injectors , and how she transitioned from a successful injector to an influential trainer and businesswoman. She opens up about her unique approach to building businesses, emphasizing the importance of taking a "leap of faith" and not overthinking ideas. Limor candidly discusses overcoming imposter syndrome and the surprising success of her "Lip Recipes" guide, which has sold over 500 copies.

A significant part of the conversation revolves around Limor's recent strategic move: partnering with SkinSpirit after years of owning her own clinic. She reveals how this transition has freed her up from administrative burdens, allowing her to focus on her passions like mentoring and other entrepreneurial ventures. Limor also tackles the "influencer" stigma in the industry, explaining her perspective on using influence to genuinely help others.

The episode delves into practical advice for aspiring and current aesthetics professionals, covering topics such as:

•The evolution of "Get Basal": Limor explains her comprehensive training platform, Get Basal (getbasal.com), which offers manuals like "Lip Recipes," a neurotoxin course, consent forms, and a growing beauty community.

•Leveraging AI in practice: Limor shares her top recommendations for using AI to optimize charting, marketing, and operational flow, including tools like Blaze and NotebookLM.

•The importance of boundaries and delegation: Learn why hiring an assistant or practice manager is crucial for scaling a business and maintaining personal well-being.

•Starting small and strategic growth: Limor stresses the significance of understanding your business's financial numbers and conducting market research before investing heavily.

•Navigating industry competitiveness: Both Tiphany and Limor emphasize focusing on your core values and patient experience rather than getting caught up in comparisons.

Whether you're a new med spa owner, seasoned injector, or entrepreneur looking to diversify your income streams, this episode delivers practical strategies for building sustainable success in the aesthetics industry.

• Follow Limor on IG/TikTok: @beautie.bae
• Shop merch: fillersanonymous.com
• Training & mentorship: getbasal.com

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What happens when "missteps" become milestones? In this electrifying episode, host Dr. Tiphany Hall sits down with Roni Bolton, APRN, DCNP—dermatology-certified nurse practitioner, laser trailblazer, and triple-threat CEO—to unpack how she turned clinical missteps into a career-defining empire.

From launching her first practice to bring a device to market, and lending her expertise to a national laser brand, Roni’s journey is anything but ordinary. She didn’t set out to become “the laser queen"—but when patients with complex cases and darker skin tones came her way, she owned the challenge and created a space no one else dared to occupy. Today, she’s redefining the rules of laser education, treatment, and tech innovation.

Why You’ll Want to Tune In:

• Discover how Roni built her medical clinic, training platform, skincare line, and more by mastering what others avoid.
• Learn why treating patients with compassion became her secret brand weapon.
• Hear how she turned tattoo removal and laser hair removal into business pillar and a lifelong mission.
• Uncover the truth about laser safety, device training gaps, and why “16 hours is just the beginning.”

Key Highlight from Roni:

• Laser Expertise: From being the go-to for "untreatable" cases to pioneering triple-wavelength tech with Cervello Laser.
• Training Transformation: Roni's Precise Aesthetics flips the script on standard device training with rigorous, science-based education.
• Purpose-Driven Care: Through her nonprofit, she offers free tattoo removal for formerly incarcerated individuals.
• Clinical Street Cred: Despite leading multiple companies, she still sees patients weekly—proving that clinical excellence drives innovation.

What You’ll Learn:

-Why laser hair removal is a clinical necessity—not just a cosmetic perk.

-How underserved patient populations shaped Roni’s clinical focus.

-The business upside of offering what everyone else overlooks.

-Why most laser burns are preventable—and why no one’s talking about them.

Roni's Industry Wake-Up Call:

Laser injuries are more common than vascular occlusions, yet practitioners often receive minimal training. Roni's mission? To fix the industry's blind spot by demanding higher standards in laser education, especially for skin of color.

Catch Roni at Aesthetic Next 7.0 as she brings lasers to the forefront, sharing protocols, tech, and insights you won’t find anywhere else.

Follow the Empire:

Instagram:

Nurse Roni's IG: https://www.instagram.com/nurseronib/?hl=en

PSRx Body & Skin: https://www.instagram.com/psrxbodyandskin/?hl=en

Cervello Lasers: https://www.instagram.com/cervello.usa/?hl=en

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Branding genius, global speaker, and Managing Partner of Aesthetic Altitude, Adam Haroun joins us this week on FTR to talk all things luxury branding and attracting affluent clientele. He’s the go-to for practices ready to elevate from every day to elite, and today, he’s sharing his playbook with us!

Adam started as an aesthetic patient—then used his luxury marketing background to revolutionize how the aesthetic market is positioned. His goal? Raise the industry standard. “We’re selling medicine. Let’s stop sounding like Spirit Airlines.”

As Adam explains, the language, the exact words, you use set the tone for how your medical aesthetic practice is perceived. Avoid words like Free, discount, Med Spa, and instead use word like Complimentary, preferred pricing, medical aesthetics clinic. Brand elevation starts with better vocabulary. Even small word changes shift perception.

Adam’s 3 C’s of Brand Power

1.Consistency – In visuals and experience

2.Clarity – Know who you are & communicate it

3.Constancy – Show up as a unified brand across all channels (not just Instagram)

Adam Specializes in What Luxury Clients Want

They buy with emotion, justify with logic. They want a story, not a price tag. Make them feel seen, valued, and certain they’re in expert hands. According to Adam, “There’s no neutral touchpoint. Every detail either builds or breaks your brand.”

Adam provided us with so many brilliant points throughout the episode, but here are some of our favorites:

• Attracting Affluent Clients

• How to Train Your Team

• Referrals That Work

-Rethinking Memberships

• Use AI Strategically

• Funnel Strategy for High-End Clients

As Adam shares, if your pricing, experience, and brand don’t match—you're losing the right clients. Upscale patients want confidence, expertise, and a seamless experience. Build a brand that speaks to them.

Connect with Adam

Adam speaks across the country at conferences and for various brands and manufacturers. Don’t miss the chance to see him if he comes near you!

Find him online:

📲 https://www.instagram.com/adamlovesbranding/?hl=en

🌐 https://aestheticaltitude.com

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The Text That Changed Everything

Sometimes the most transformative moments begin with a simple text message. For Adrian Nowitzke, CRNA, MSN, APRN, founder of Behold Aesthetics and Wellness Center, that moment came in August 2021 when a friend sent her a message about fellow CRNA, Kelly Hermans, starting Beautiphi Academy. What started as a casual "let's learn how to do Botox" conversation would ultimately lead Adrian to leave her full-time anesthesia career and build a thriving two-location med spa empire in rural Illinois.

The Leap of Faith

Adrian's journey from CRNA to CEO wasn't just a career change—it was a complete life transformation. In October 2021, she made the terrifying decision to step away from anesthesia to pursue her passion for empowering women through aesthetics. What made this leap even more daunting was her location: Effingham, Illinois, a town of just 12,500 people where she felt completely alone in this new venture.

But Adrian had a vision beyond just learning a new skill. As a mother of young children, she wanted to be more present during those crucial junior high and high school years. Her demanding anesthesia schedule simply didn't align with this goal, making the transition to aesthetics not just a career move, but a lifestyle choice.

Building Community Organically

One of the most remarkable aspects of Adrian's story is how she leveraged her existing relationships to grow her practice organically. In a small town where everyone knows everyone, she understood that trust was everything.

Rather than relying on traditional advertising, Adrian chose authentic connections. She joined local business groups, participated in community events, and built relationships with other business owners. Her approach was simple but powerful: be a genuine member of the community who gives back.

Strategic Growth and Delegation

From the beginning, Adrian understood she couldn't do everything herself. Just six months after starting, she partnered with Aesthetic Record, recognizing that she needed systems and expertise to build a sustainable business. This decision to "identify strengths and weaknesses" and find experts in each field became a cornerstone of her success.

Starting with just two days a week while maintaining part-time anesthesia work, she quickly built a client base of 500 people in less than 18 months. When patients were waiting six to eight weeks for appointments, she made another leap of faith: hiring staff and expanding to a three-treatment-room facility.

The Power of Events and Education

Adrian's approach to marketing through events is both innovative and deeply personal. Rather than traditional advertising, she creates educational experiences that serve her community while building her business. Her monthly micro-events combine education with relationship building, achieving close rates of 80-90% because attendees are genuinely interested in solutions to their specific concerns.

Her annual Beyond Beauty Celebration has grown from a small grand opening to a major community event hosting over 400 people, complete with tents, food trucks, and a VIP after-party for practice members. The key to success lies in planning 6-8 months in advance and creating systems that can be replicated year after year.

Looking Forward

As Adrian prepares to break ground on a custom-built facility in fall 2026, her story continues to evolve. What started as a simple text message has become a testament to the power of taking calculated risks, building genuine relationships, and never stopping the pursuit of growth and learning.

Her journey from injecting friends and family to planning a new facility with 15-16 employees represents more than business success—it's a masterclass in entrepreneurship, community building, and the courage to transform not just your own life, but the lives of everyone around you.

Learn more about Adrian & Behold:

https://beholdu.com/

https://www.instagram.com/beholdaesthetics_wellness/

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This week on For the Record,we're joined by Brandon James Thompson—a seasoned aesthetic industry powerhouse who’s reshaping what it means to succeed in medical aesthetics. From humble beginnings selling copiers to building two thriving companies, Brandon’s journey is a masterclass in reinvention, resilience, and forward-thinking strategy.

In this eye-opening episode, we explore the newest frontiers in aesthetics, where independent reps become trusted consultants, innovation fuels practice growth, and AI transforms patient care from the very first interaction.

Inside the Episode:

Why Independent Reps Are Winning

Once seen as risky outsiders, 1099 reps are now trusted advisors to modern aesthetic practices—bringing curated product portfolios, personalized strategy, and unmatched hustle. Brandon shares how top-tier W2 talent is shifting to independence and why that’s a massive win for practices seeking flexibility and innovation.

Peptides, Portability, and the Power of Innovation

We dive deep into the hottest trends in regenerative medicine, handheld devices that scale with your growth, and non-injectable GLP-1 alternatives like Thinnr. Brandon reveals the criteria he's used to identify quality labs (think: access, price, purity) and how these treatments go far beyond weight loss.

How AI Is Quietly Rewriting the Consultation

Enter Ponce.ai, a web-based tool built by a former Lyft tech lead that transforms patient consults with facial scanning, education, and real-time treatment planning. It’s not about replacing providers. It’s about empowering them (and patients) with data and direction before they ever walk through the door. As a board member, Brandon's had a front row seat to how technology like Ponce.ai has transformed the consult for practices, and we've barely scratched the surface!

Rethinking Patient Financing

Financing isn’t just a transaction, it's a marketing tool and a key opportunity for practice growth. Brandon shares his experience with Shalem and Sunbit, two BNPL solutions helping patients say yes, even in uncertain times. He discusses why every practice should rethink their approach to affordability and access with financing (and we agree!).

Hiring, Growth, and the Human Factor

As the CEO of a recruiting firm, Brandon still personally vets every candidate they place—not just for skills, but for story. Hear how he screens for grit, integrity, and that ever-elusive “X factor” that drives results in aesthetics.

Whether you're a solo injector, a growing med spa, or a seasoned industry vendor, this episode delivers insight on what’s next, and how to be ready for it. Brandon’s philosophy is simple but powerful: the future belongs to those who connect deeply, act boldly, and never stop evolving.

Brandon's Contact & Recommended Companies

Follow Brandon for more insights on how you can future-proof your practice, your career, and your mindset—because the aesthetic industry isn’t just changing. It’s leveling up.

Brandon's LinkedIn: https://www.linkedin.com/in/brandonjamesthompson/

Ponce.Ai: https://www.ponce.ai/

Thinnr: https://www.getthinnr.com/

Centre Research Lab: https://centreresearch.org/

XOD: https://xod.life/

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Welcome back to For The Record, Season 6! In this deeply insightful episode, host Dr. Tiphany Hall sits down with Katie Martin, PA-C, Vice President of Clinical Operations at Holden Timeless Beauty (HTB), for a conversation that unpacks career reinvention, operational brilliance, and what it truly takes to scale a practice—with integrity and intention.

Katie’s journey from night shifts in the ER to leading clinical operations for one of California’s most respected multi-location aesthetic practices isn’t just about pivoting her career focus—it’s a testament to building something bold and beautiful during uncertain times. Together with Dr. Amanda Holden, Katie helped grow HTB during the height of COVID, proving that clarity of vision can outshine even the darkest circumstances.

Katie didn’t start out with her sights set on Aesthetics. But after years in emergency medicine—and a realization that she was no longer helping people in the way she’d hoped—she transitioned to aesthetics in search of “happy, healthy medicine.” That transition eventually evolved into a partnership with Dr. Holden, and after an eight-hour meeting in 2020, Katie signed on to help Dr. Holden build HTB full time.

Today, the practice spans four locations and is backed by Alpha Aesthetics Partners, a private equity platform that values brand autonomy and education just as much as profitability.

Mastering the Business of People

Katie offers an unfiltered look at the real challenges of growth: not finances or space—but people. From approving payroll without knowing how, to managing injector schedules and overseeing compliance, her story is one of relentless learning. Her team-building strategy hinges on a rigorous hiring process anchored in HTB’s core values, including a unique “core values interview” that requires candidates to present how they live those values daily.

Her motto? “Hire for culture, train for skill.”

Transparent Goals & Metrics

While some in the industry believe that sales metrics don’t belong in medicine, Katie offers a powerful counterpoint: call them goals, not quotas—and make them transparent. From weekly metrics to daily text messages, her team thrives in a culture of shared accountability, friendly competition, and peer mentorship. “When you make it about progress, not punishment, the ick factor disappears,” she explains.

Katie shares the importance of KPIs, revenue per hour, and patient conversion as tools to coach injectors and guide clinical training. She describes her elegant consultation strategy that begins with asking patients what they love about their face, a technique that builds trust and ensures holistic treatment plans. Her focus on consistency across providers ensures measurable outcomes and a superior patient experience—one consultation, one injector at a time.

The Alpha Effect

As one of the first partners in Alpha Aesthetics Partners, Katie offers a candid look into the world of PE-backed growth. The result? Better pricing power, more educational access, and stability for staff—all while preserving the identity of the HTB brand. With over 150 injectors connected through Alpha’s community and monthly master classes, Katie describes the partnership as “scaling with support, not losing who we are.”

Becoming a National Speaker

Katie’s journey to becoming a sought-after KOL wasn’t accidental. She set her sights on Galderma’s GAIN trainer program early on, made her intentions known, and backed it up with dedication—logging over 40 trainings in her first year alone. Her advice for aspiring trainers: “Be kind. Be consistent. And show up prepared.”

She’s now also a voice for Alastin and speaks regularly at conferences like Aesthetic Next, where she’ll return in 2025 to moderate panels and speak on compliance, MA-injector synergy, and regenerative medicine.

Connect with Katie:

Instagram: @katie.the.injector

Holden Timeless Beauty on IG: @holdentimelessbeauty

See her live at Aesthetic Next 7.0. Use her discount code Martin75.

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We're kicking off Season 6 with Christin Trujillo, the financial guru who's helped countless med spa owners transform their struggling practices into profitable powerhouses. As Senior Financial Consultant and Co-Founding Partner of Maven Financial Partners, Christin has a unique superpower: she can tell you exactly what's happening in your practice just by looking at your numbers—without ever stepping foot inside your doors.

In this raw, no-nonsense conversation, Christin reveals the brutal truth about why so many practices are struggling right now. Spoiler alert: it's not just the economy. With double the number of med spas competing for the same patients compared to just a few years ago, the game has completely changed. The days of patients just showing up because you exist are over.

But here's the good news—Christin doesn't just diagnose the problems, she provides the best path to a solution. She shares the real story behind why one multi-location practice was down over 1,000 appointments but still managed to increase revenue by 15%. The secret? They stopped chasing appointment volume and started maximizing every single patient who walked through their doors.

This episode is packed with the kind of insights that make you want to immediately call your team and implement changes. Christin breaks down why your front desk person (yes, the one doing TikTok dances in the back) shouldn't be your only hope for converting those expensive Google ad leads into paying patients. She explains why rebooking should be as automatic as breathing, and how top-performing practices maintain 80-90% utilization rates while others struggle to fill their schedules.

You'll discover the difference between being busy and being profitable, why revenue per hour is the metric that matters most, and how to know when it's time to hire versus when you need to get out of your own way. Christin also tackles the tough conversations about pricing, team compensation, and the leadership skills that separate thriving practices from those barely surviving.

Whether you're a new practice owner drowning in the chaos of wearing every hat, or an established practice looking to scale without losing your mind, this episode delivers the roadmap you've been searching for. It's equal parts wake-up call and action plan, delivered with a little tough love that only comes from someone who's "been there, done that" countless times!

READ IT! Med Spa Profitability: What the Most Profitable Med Spas are Doing (and How You Can Do it Too)

Christin and her co-founder, Jessica Nunn, authored the essential business guide Med Spa Profitability, which you absolutely must read if you are in our industry!

Purchase on Amazon

Ready to start with Maven? Get your Complimentary Profitability Assessment & find out what your practice needs to go to the next level!

Maven's Website: Mavenfp.com

Christin's Instagram: @christinlangtrujillo

Christin's LinkedIn: https://www.linkedin.com/in/christinmlang/

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In this milestone 100th episode, we welcome the incomparable Dr. George Baxter-Holder, VP of Talent Development at SkinSpirit and one of aesthetics' most influential voices. Known for his signature bowties and infectious energy, Dr. George is more than just a celebrated industry leader - he's a recipient of multiple industry awards, an ISPAN fellow, Certified Aesthetic Nurse Specialist, accomplished author, and mentor to countless professionals in the field. Throughout this special episode, he shares his wisdom and signature magic on topics ranging from personal growth to industry evolution.

Our Favorite Episode Highlights:

•George's inspiring path from his early career challenges to becoming a sought-after trainer and thought leader

•The evolution of SkinSpirit from a single location to 50 clinics nationwide and how culture and talent development have played a critical role

•Crucial insights on maintaining quality and safety standards across a rapidly growing aesthetics organization

•Candid discussion about industry challenges, including the "master injector" trend and the need for standardized credentials

•The importance of authentic leadership and staying true to yourself while scaling your influence

•Vision for the future of medical aesthetics and the role of proper training and education

Dr. George’s story serves as both inspiration and blueprint for success in the field, demonstrating how passion, persistence, and authenticity can shape a remarkable career. As he reflects on SkinSpirit's growth from a single location to more than 50 clinics nationwide, Dr. George offers invaluable insights into how maintaining strong culture and talent standards has been crucial to their success.

One of the most compelling aspects of our discussion centers on the evolving landscape of aesthetic medicine. Dr. George addresses head-on some of the industry's most pressing challenges, including the controversial "master injector" trend and the critical need for standardized credentials.

The episode delves deep into what it means to be an "intrapreneur" in aesthetics - a path that Dr. George advocates as a powerful alternative to private practice ownership. He makes a compelling case for how professionals can build influential, successful careers within larger organizations while maintaining their artistic autonomy and personal brand.

A significant portion of our conversation focuses on the critical role of quality and safety standards in scaling aesthetic practices. Dr. George shares practical insights into recruitment, emphasizing the importance of finding providers who are both humble and hungry. He outlines how robust onboarding processes, clear policies, and regular monitoring systems work together to maintain consistent quality across multiple locations.

Looking to the future, Dr. George shares his vision for the evolution of medical aesthetics. As the aesthetics industry continues to mature, Dr. George emphasizes the need for standardized training, proper credentialing, and maintaining the highest safety standards. His vision for the future includes creating more structured pathways for new practitioners while preserving the artistry and innovation that makes this field unique. This episode serves not only as a celebration of 100 episodes but as a masterclass in leadership, growth, and maintaining excellence in aesthetic medicine.

Learn more about Dr. George:

Instagram: https://www.instagram.com/gorgeous_bygeorge/

LinkedIn: https://www.linkedin.com/in/george-baxter-holder-697939a4/

SkinSpirit: https://www.skinspirit.com/

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In this episode of For The Record, we dive deep into the world of aesthetic practice management with industry veteran, author, speaker and podcast host, Danielle Cobo. Drawing from her extensive experience at major aesthetic companies and her current role as a consultant, Danielle shares game-changing insights on turning vendor relationships into powerful business partnerships and building teams that drive practice success.

The Secret Weapon in Your Practice: Your Sales Rep

Remember that sales representative who stops by your practice? They're not just there to sell products – they're potentially your most valuable business consultant. Danielle reveals how these professionals have their fingers on the pulse of what's working across hundreds of practices nationwide. From million-dollar patient events to innovative marketing strategies, your sales rep has seen it all and can bring these insights directly to your practice.

But here's the real game-changer: about 90% of a sales rep's job should be helping you sell through inventory, not just selling to you. That means they're invested in your success and can be a powerful ally in growing your practice. As they come back from their National Sales Meetings in Q1, be ready to ask them to share the best practices they’ve heard from their colleagues and how to bring those ideas to your practice.

Building Trust and Managing Challenges

One of the most valuable frameworks Danielle shared is the LAER approach to patient communications:

• Listen to concerns

• Acknowledge feelings

• Explore solutions

• Respond with a plan

This approach isn't just for patient interactions – it's a powerful tool for all challenging conversations in your practice. Danielle emphasizes that some of her most loyal customers started as her most frustrated ones, highlighting how proper problem-solving can transform relationships.

The Art of Smart Inventory

If you've ever felt overwhelmed by the sheer number of products available in aesthetics, you're not alone. Danielle tackles the common misconception that practices need to carry everything. Instead, she advocates for strategic partnerships with key vendors, explaining how this approach not only simplifies inventory management but can lead to better economics and stronger vendor support.

Building Your Dream Team

Perhaps most importantly, Danielle shares her expertise on building high-performing teams. Her key insight? Hire for character, train for skill. She emphasizes the importance of cultural fit and suggests using tools like DISC assessments to build well-rounded teams. The right team member might not be the most experienced, but they should align with your practice's core values and culture.

Next Steps

Want to implement these strategies in your practice? Start by scheduling a strategic planning session with your key vendor partners and use the frameworks discussed in this episode to maximize these relationships

Ready to Transform Your Practice?

Connect with Danielle:

Website: daniellecobo.com

LinkedIn: ⁠⁠https://www.linkedin.com/in/daniellecobo/⁠⁠

Danielle’s Book: ⁠⁠Unstoppable Grit: Break Through 7 Roadblocks Standing Between You and Achieving Your Goals⁠⁠

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In this week's episode of For The Record, we're continuing our deep dive into the world of medical aesthetics mergers and acquisitions with Josh Swearingen from Tusk Practice Sales. If you've ever wondered about the nuts and bolts of buying or selling a med spa, this episode is your golden ticket to understanding the process. If you haven’t listened to Part I with Josh’s colleague, Elizabeth Macready, head on over to Episode 97!

Meet Our Expert

Josh brings a unique perspective to the table - he's not just another M&A guy- he’s been on the sell side, too! With 20 years of healthcare experience under his belt, including owning his own med spa and managing multiple DSOs, he's been in the trenches and knows firsthand what it takes to make a successful exit. Currently serving as the Director of M&A at Tusk Practice Sales, Josh shares insights that only come from having experienced an M&A transaction from every angle.

The State of the Market: It's Getting Hot in Here

Josh takes us through the numbers, and it’s no surprise to any of us, the med spa industry is on fire right now. Think opening multiple locations is your ticket to a bigger exit? Think again. Josh dropped some truth bombs about the reality of scaling:

•Multiple locations don't automatically mean higher EBITDA

•Every headache in your first location gets multiplied in your second

•You need a whole new layer of management

•Your original location's profits might need to float the new one for a while

Josh’s tip: If you're planning to exit in 3-5 years, opening new locations might actually hurt your valuation. Focus on maximizing what you've got inside your current four walls instead.

What Buyers Really Want (Hint: It's Not Just About Revenue)

The magic number? $500,000 EBITDA. That's your ticket to attracting serious buyers. But here's what's fascinating - it's not just about the numbers. Buyers are looking at:

•How dependent the practice is on you (key-person risk is a real deal-breaker)

•Your operational systems and SOPs (or lack thereof)

•Revenue diversification (not just living off Botox and filler)

•Compliance and risk management (those wild west days are numbered)

The Timeline Nobody Tells You About

As Elizabeth mentioned and Josh echoed, selling your practice isn’t an event, and it’s typical not very fast. According to Josh, the typical timeline looks more like:

•3 months for valuation and market materials

•3 months in the market

•3 months for closing

That's 9-12 months total, and that’s after you've spent years preparing your practice for sale. If you're thinking about exiting in five years, you should have started planning yesterday, or at least start today!

The Future of Med Spas: What's Coming Down the Pike

Josh shared some fascinating predictions about where the industry is headed:

•Expect accelerated consolidation over the next 10-15 years

•Regulatory changes are coming (especially as private equity groups cross state lines)

•The gap between large groups and private practices will widen

•Being a solo practitioner is going to get harder

The Franchise Factor

One of the most interesting discussions centered around the rise of med spa franchises. While they offer an easier entry point for new owners, there are some serious considerations:

•Brand dilution risks

•Exit limitations

•Potential for corporate takeovers

•The impact on the broader industry

Key Takeaways for Practice Owners

1.Start planning your exit strategy NOW, even if it's years away

2.Document everything - those SOPs are worth their weight in gold

3.Focus on building a business that can run without you

4.Get professional help - this isn't the time to DIY

5.Think twice before expanding just for the sake of growth

Want to Learn More?

Learn more about Tusk at www.TuskPracticeSales.com

Follow Josh on LinkedIn at https://www.linkedin.com/in/joshuaswearingen/

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In this episode of For The Record, we sit down with Elizabeth Macready, Director of Special Markets at Tusk Practice Sales, to discuss the evolving landscape of private equity investment and practice sales in the medical aesthetics industry. With over 15 years of experience in healthcare M&A, particularly in the dental sector, Elizabeth brings valuable insights and years of personal experience on how medical aesthetics practices can prepare for and navigate potential acquisitions.

We kick it off with Elizabeth outlining the current state of Medical Aesthetics M&A which is not surprising but a reminder that this industry is growing rapidly with very little signs of slowing. We also talk through how to objectively look at your practice and understand its potential market value in an M&A transaction. She shares the key metrics to consider and an overview of the entire deal process:

•EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is the crucial metric for valuation

•Practice revenue of $3 million+ typically positions a practice well for competitive bidding

•Multipliers and deal structures vary, but the underlying EBITDA calculation is critical

•Buyers may manipulate EBITDA calculations to offset higher multiple offers

While it may seem scary to some, there are a host of major benefits that come along with an exit! We discuss what it can mean for you as an owner, for your team, and for your patients’ experience long-term when you move forward with an acquisition:

•Increased buying power for products and supplies

•Access to better vendor relationships and negotiations

•Enhanced ability to attract and retain talent through career growth opportunities

•Operational support and resources for scaling

•Potential for "second bite of the apple" through future liquidity events

As you listen to Elizabeth talk about the ins and outs of an M&A deal, it’s abundantly clear that you have to have a middleman, a broker, to help navigate the process for you and get you the highest price for your practice. At Tusk, Elizabeth is a trusted guide helping Med Spa owners connect to the right sellers that align to the mission, vision and values of the practice, structure a deal that is favorable to both parties as this is not an event but a long term partnership where everyone needs to win, and in many cases, act as a confidante and counselor throughout the many emotional up and downs that come with this process.

Elizabeth recommends a few key things as you begin down the M&A path and start thinking about your next steps. We cover her hit list which includes starting early which may be well before you intent to sell; build a strong team that provides exceptional patient outcomes and experiences as this is where you create your value; find the right team of advisors to help you with financial decisions along the way, and always keep a close eye on your numbers!

We wrap it up with a look into the future of M&A and Elizabeth's predictions for the next 5 years:

•Continued consolidation across medical aesthetics

•Integration with other healthcare verticals (dermatology, plastic surgery)

•Increasing importance of scale for competitive advantage

•Evolution toward multi-specialty practices and comprehensive care models

Elizabeth’s team at Tusk Practice Sales offer various resources for practice owners considering their exit options, including educational content, podcasts, and one-on-one consultations. They emphasize the importance of proper timing, preparation, and partnership alignment in achieving optimal outcomes for practice sales.

If you are eager to get started and connect with Elizabeth:

Reach out via Tusk’s website: https://tuskpracticesales.com/ & checkout all their free resources!

Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabeth-macready-b38b9a248/

Reach Out via email at Elizabeth@TuskPracticeSales.com

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This week we welcome power couple and dynamic duo, Jessica Harper, RN and Ken Harper, the innovative forces behind DrippyNurseJess Med Boutique in Gilroy, California. Their remarkable journey from pandemic-induced burnout to med spa success is a testament to how authenticity, a strategic vision, and unwavering partnership can transform a desire for change into a thriving aesthetic practice.

At the height of the pandemic, Jessica found herself at a crossroads. As the Plastic Surgery Services Lead at Kaiser in Silicon Valley—ground zero for early COVID-19 cases—burnout led her to explore alternative paths in healthcare. What began as a venture into mobile IV therapy quickly evolved into something much bigger, thanks to the entrepreneurial vision she shared with her husband Ken, a seasoned digital marketing expert. Together, they have gone all in on their shared goal to create a thriving business and lasting legacy in Gilroy.

Ken flexed his marketing muscle early on with the brand DrippyNurseJess, a bold departure and memorable moniker for her new IV practice! Ken's brand-building expertise shaped this distinctive identity with intention: "We're not going to sell IV therapy," he explained. "We're going to sell your story and build a brand." And as she's branched into injectables, Jessica's DNJ brand is thriving!

Jessica's own experiences with dramatic weight loss and self-proclaimed imposter syndrome fuel her mission to create an environment that is accessible to all and a place that every client can feel like they belong.

Several fundamental principles drive their growing practice:

• Authentic Patient Connections: Drawing from Jessica's surgical background to create meaningful relationships
• Strategic Industry Presence: Regular conference attendance and relationship building with key opinion leaders
• Team Synergy: Clear role division between clinical expertise and business strategy
• Inclusive Environment: Creating a welcoming space for all clients, regardless of experience with aesthetics
• Forward-Thinking Approach: Staying ahead of industry regulations and changes including Jessica's pursuit of her BSN to NP!

The Harper's also shared several practical insights for aspiring med spa owners who are trying to build their clinical expertise while also building their business:

• Invest time in building genuine industry relationships. You will need them as you continue on your journey.
• Maintain authenticity in both branding and patient care.
• Balance clinical excellence with sound business practices - find a partner who can help if you don't have both skills.
• Create an environment where clients feel welcome & deliver great results. If you do, word of mouth will grow your practice by leaps and bounds!

The Harpers exemplify how combining clinical expertise with marketing savvy creates a formula for success. Their story reminds us that with the right partner, you can take on the world and win!

Connect with Jessica, Ken & DrippyNurseJess

Jessica: @drippynursejess

Ken: @kenharpersocialmedia

Website: drippynursejess.com

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In this special Thanksgiving edition of For The Record, we're giving thanks for the transformative power of smart marketing—and for our guest, Sarah Denham, Director of LeadAR. As LeadAR celebrates its one-year anniversary, Sarah shares invaluable insights on how practices can revolutionize their approach to lead management and Patient relationships with the help of a powerful CRM.

Why This Episode Matters

Sarah and host Dr. Tiphany Hall dive deep into why managing existing leads is more crucial than generating new ones. As Sarah emphasizes: "If you're not managing your leads, you're not growing." This conversation offers a blueprint for turning existing inquiries into lifelong Patients—and marketing dollars into exponential growth.

Key Insights & Strategies:

1.The Truth About Lead Generation

• Why generating new leads isn't always the answer
• How to leverage your existing Patient database effectively
• Converting interest into action through smart automation
• Why speed-to-lead is crucial for conversion success

2.Smart Communication Strategy

• Open rates with SMS vs. Email
• Creating non-transactional Patient touchpoints
• Building trust through consistent, personalized communication
• Using AI to maintain 24/7 Patient engagement

3.Automation That Builds Trust

• Post-treatment follow-up workflows
• Educational content delivery systems
• Treatment journey mapping and Patient scoring
• Converting single-service clients into comprehensive care Patients

4.Team Management & Accountability

• Tracking performance through CRM metrics
• Managing team communications effectively
• Protecting Patient information during staff transitions
• Creating efficient task management systems

5.AI Integration & Innovation

• Automated response systems for common inquiries
• Review management across platforms
• Chat widgets for instant Patient engagement
• Balancing automation with personal touch

The Bottom Line

Whether you're running a solo practice or managing multiple locations, this episode provides a roadmap for transforming your marketing approach. By focusing on lead management rather than lead generation, practices can build stronger Patient relationships, improve conversion rates, and maximize their marketing ROI.

Use code FORTHERECORD through 12/2/2024 to save 100% on LeadAR’s setup fee! Learn more at www.myLeadAR.com or on Instagram at @AestheticRecord. Follow Sarah on IG at @Sarah_Denham

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In this transformative episode of For The Record, Tiphany sits down with Dr. Christopher Rex, a trailblazing, double-board certified dermatologist and CEO of Peak Dermatology. He’s the son of Nigerian immigrants who left the US and returned to Nigeria throughout his childhood, but college brought him back stateside. He pursued Dermatology as a specialty and began his career serving the underserved. Fast forward a few years, and he’s transformed into a visionary leader who is redefining patient care with a thoughtful blend of dermatology, plastic surgery, medical aesthetics and functional medicine.

Episode Highlights:

•A Global Perspective: Dr. Rex’s inspiring journey, from growing up in Nigeria to pioneering a multidisciplinary approach to dermatology and aesthetics.

•A New Model of Care: How Peak Dermatology combines medical dermatology, aesthetic treatments, wellness services, and surgical care—all under one roof.

•Bridging Gaps in Healthcare: Dr. Rex’s mission to expand dermatology access to underserved communities and his unique partnerships to deliver care across Arizona and California.

•Money with Meaning: A refreshing take on cultivating a “healthy relationship with money” in the business of healthcare, emphasizing collaboration over competition.

•Skin Cancer Education: A masterclass on the ABCDEs of melanoma and the critical importance of early detection and routine skin checks.

•Revolutionary Treatments: Insights into cutting-edge innovations like superficial radiation therapy (SRT) for non-melanoma skin cancers and radiofrequency liposuction for body contouring.

•Growth with Integrity: Lessons on scaling a practice while preserving quality care, team satisfaction, and patient trust.

Some of our favorite takeaways include:

1.The Future is Integrated: Comprehensive care centers that combine medical, aesthetic, and wellness services are reshaping the patient experience.

2.Collaboration is Key: Creating partnerships between specialties can improve patient outcomes and redefine the business model of modern healthcare.

3.Preventative Care Matters: Medical spas and aesthetic clinics should integrate basic skin cancer education to better serve their patients.

4.Success Through Vision: Building a thriving practice depends on fostering a culture of shared goals, continuous learning, and mutual respect among team members.

Dr. Rex’s story is one of breaking barriers and rethinking what a dermatology practice can achieve. With Peak Dermatology, he’s not just building a business—he’s pioneering a movement toward more inclusive, patient-centered healthcare. This episode is a must-listen for anyone looking for inspiration to shake things up and dare to be different.

Learn more about Dr. Rex & Peak Dermatology

Web: https://peakdermcare.com/

IG: https://www.instagram.com/peakdermatology/

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In this episode of For The Record, we sit down with Victoria Boyle, LE, an expert straddling both the clinical and content creation worlds. As the owner of Skin by You in Arizona, Victoria has mastered the delicate balance of treating Patients three days a week while building a powerful digital presence as a content creator with a popular Patreon channel, an engaging social media platform, and as an influencer for major brands like HydraFacial.

With seven years of aesthetic experience and two years as a Practice owner, Victoria brings invaluable insights into managing the modern demands of an aesthetic Practice. She shares her journey from starting at Massage Envy to becoming a sought-after content creator and successful Practice owner, offering a blueprint for others looking to follow in her footsteps.

Outside of her role in the treatment room, her passion is branding, photography and videography. She’s investing ample time in producing high-quality content that resonates with her audience, and it’s moving the needle in a big way. At only 2 years in, she's already a power player in her local market with a large following & strong Patient retention.

Some of the highlights we cover during E93 include:

•Strategic content creation without compromising Patient care

•The power of dedicated content days and efficient video production

•Building an authentic online presence while maintaining professional boundaries

•Advanced tools and techniques for professional content creation, including teleprompter tips

•Creating a seamless experience from social media to in-clinic visits

•The importance of empowering Patients to advocate for themselves

Victoria's approach to Patient care stands out with her signature "experience-focused" treatment style. She emphasizes the importance of:

•Building genuine connections before treatments begin

•Setting clear expectations and encouraging open communication

•Creating a comfortable environment for honest feedback

•Over-explaining procedures to ensure Patient comfort and understanding

•Maintaining professionalism while sharing select aspects of personal life

For Practitioners looking to enhance their content creation skills while running a successful Practice, Victoria offers comprehensive training through her Patreon community Optimize Esthetics, where she shares monthly videos on growing your aesthetic business.

What can you expect from her Patreon if you join?

•Video apps for professional video creation & editing

•Content batching strategies

•Upwork and Fiverr for outsourcing

•AI tools for content optimization

Connect with Victoria for more insights into building a last brand, creating top tier content & elevating your in-Practice experience:

•Instagram: @skinbyyouaz

•Patreon: Optimize Esthetics

Whether you're just starting your aesthetic Practice or looking to expand your digital presence, this episode is a survival guide for how to slay The Double Life and crush it in the clinic and with your content!

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In this episode of For The Record, we’re joined by Mary Robb, CEO and Founder of Social Practice, to delve into the art and science of social media marketing in the always competitive, ever-evolving aesthetics industry. She started her career in traditional marketing prior to launching Social Practice in 2019, but she saw the writing on the wall- digital marketing, specifically social, was the key ingredient to building a strong brand.

This episode is a power hour full of SO many insightful tips and proven tactics to turn your social media efforts into business growth, but some of our favorite highlights include:

The Power of Storytelling

Mary believes that social media is fundamentally about storytelling—sharing your passion, expertise, and how you serve your patients. For aesthetic practices, social media has become essential for patient education, community building, and practice growth. But the challenge lies in balancing genuine content with strategic business objectives.

Crafting a Content Strategy

Mary advocates for a structured content strategy that keeps teams aligned and engaged. From content batching for efficiency to defining clear roles and KPIs for staff participation, she emphasizes the importance of making social media a team effort rather than relying on sporadic posts or trendy content alone (and a team of experts when it’s all too overwhelming!)

Engaging Patient Content

One of Mary’s standout insights is her approach to creating patient content, like before-and-after photos and testimonials. She shares practical strategies for obtaining consent and suggests hosting “social media days” with incentives for patients who are willing to share their stories. This approach not only generates authentic content but also fosters a closer community around the practice. Most importantly, it gives Patients the content they really want- information about procedures, outcomes, and what to expect!

Key Content Pillars for Success

Mary recommends organizing content around four primary pillars:

1.Educational Content - Highlight expertise and share treatment insights.

2.Patient Outcomes - Showcase real results through testimonials and procedural content.

3.Culture Content - Provide a glimpse behind the scenes, spotlighting team members and practice values.

4.Sales/Promotional Content - Promote special offers, memberships, and limited-time deals.

In Mary’s experience, balancing these pillars helps practices maintain engagement while driving conversions, blending authenticity with strategic goals.

Tools to Streamline Social Media

Mary introduces tools like Splice for video editing, Sprout Social for content scheduling, and ChatGPT for content ideation, making social media management more feasible for busy practices.

Building Community and Authentic Connections

Mary stresses the importance of engagement beyond just posting. She discusses collaborating with local businesses and micro-influencers, highlighting that authentic connections often yield better results than traditional ads. Transforming your online presence into real patient appointments is the ultimate goal, so be stay on top of what is driving results and do more of that!

This podcast is GREAT for those of us struggling with the daily grind of social media- What to post? What to write? What trends to follow? And on and on… and if or when it all becomes too much, connect with an expert like Mary and her team at Social Practice to help you get the results you need to turn your Posts into Profits!

Connect with Mary:

•Instagram: @maryelizabethrobb & @socialpracticeus

•Website: https://social-practicetx.com/

•Podcast: The Aesthetic Edit

Looking to elevate your practice’s social media presence? Social Practice offers free social media audits and discovery calls to help assess your strategy and identify growth opportunities.

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In this episode of For The Record, we sit down with Chad Van Horn, PA-C, better known as "Needle Daddy," a Physician Associate based in Fort Lauderdale and owner of Icon Aesthetics and Wellness. Over the last 8 years, Chad has authentically created his unique brand to combine his larger-than-life personality with his artistic eye and exceptional clinical skills. His Needle Daddy persona spills over to his practice, Icon Aesthetics, and has helped it to rapidly grow with a big expansion on the way! How does he do it?

Chad's journey to aesthetics wasn't a straight path - following the 2007-2008 housing crash, he made the bold decision to transition from flooring sales to medicine. Initially pursuing PA school with dreams of orthopedics, he found his way into aesthetics through a small IV clinic where he demonstrated his natural talent for both patient care and business growth, scaling the practice from $15-25K to 10x that amount in just three years. Today, as the founder of his own practice, Icon Aesthetics, Chad has crafted a unique approach that sets him apart in the competitive South Florida market.

His practice maintains a 75/25 split between aesthetics and hormone/weight loss services, with an unwavering focus on quality over quantity. Unlike many in the industry, he's built his business without external funding or loans, forcing a strategic approach to growth and vendor partnerships. He’s got to be smart with his money- constantly watching his COGS, his profitability, and his cost to bring in and retain patients.

Throughout this episode, Chad shares several priceless insights:

1.The Power of Authenticity: As a self-described "card-carrying metrosexual," Chad encourages practitioners to double down on their personality quirks rather than trying to fit a conventional mold.

2.Patient Care Philosophy: His approach emphasizes genuine connections and honest conversations, even if it means recommending a plastic surgeon over injectables when appropriate.

3.Business Strategy: Operating from salon suites with plans to expand to a 1,500 sq ft facility, Chad discusses the importance of selective partnerships and strategic inventory management.

4.Industry Evolution: He shares his perspective on emerging trends, from regenerative aesthetics to the integration of wellness services, while advocating for more standardized practices and research in the field.

We dive deep into the challenges of scaling an aesthetics practice while maintaining quality and authenticity. Chad's insights on everything from patient relationships to vendor management offer valuable lessons for practitioners at all stages. His commitment to being "nothing if not a good time" while delivering excellent clinical results demonstrates that success in aesthetics doesn't require conforming to industry stereotypes.

As he prepares to expand into a larger facility featuring four treatment rooms and a stunning lobby, Chad remains focused on building a practice that reflects his unique brand. His vision includes expanding into the intersection of aesthetics and functional medicine, highlighting the growing convergence of these fields.

Whether you're a new practitioner trying to find your voice in the industry or an established provider looking to maintain authenticity while scaling, Chad's journey offers valuable insights into building a successful practice without compromising your values or personality.

Connect with Chad: Instagram: https://www.instagram.com/needle_daddy/

Icon Aesthetics and Wellness: https://www.instagram.com/icon_wellness/

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In this episode of For The Record, Jessica Hunter, CEO & Founder of Hunter Consulting, is in the hot seat to share her proven strategies to drive success in medical aesthetics practices. With over a decade of industry experience, starting with Allergan as a consultant before going at it alone, she's worked with Practices who have yet to open, those with 8 figures in annual revenue, and everything in between. While her approach is rooted in the data and the metrics, she definitely brings in the bigger picture- the mission, vision, values and heart of the Practice.

Jessica provides a wealth of actionable insights, guiding you through nearly every aspect of Practice management, but some of our favorites include:

• Mastering Financial Management: Learn how to track and optimize key performance indicators (KPIs) to improve profitability and ensure sustainable growth.
• Building a High-Performance Team: Discover effective strategies for hiring, compensating, and managing staff to create a motivated and productive workforce.
• Crafting a Distinct Brand Identity: Jessica shares the importance of defining your practice’s “why” and how it influences every aspect of your brand and patient experience.
• Lead Generation & Conversion: From targeted marketing to personalized follow-up, uncover how to attract the right patients and turn inquiries into loyal clients.
• Maximizing Patient Retention: Explore loyalty programs and retention strategies that build long-term relationships and keep patients coming back.

Jessica also highlights the importance of aligning your business decisions with your core values, ensuring that every step you take as a Practice Owner is purpose-driven. From leveraging automation in patient communication to creating compelling content that resonates, Jessica offers practical, hands-on advice that is relevant at every stage.

Whether you're launching a new practice or scaling an established one, this episode is packed with expert tips to help you lead with confidence and build a thriving, profitable business in the competitive medical aesthetics space.

Key Takeaways:

• Data-Driven Success: How to use financial data to drive strategic growth.
• Fair Compensation: Balancing staff performance with competitive pay structures.
• Automation & Patient Experience: Using technology to streamline communication and enhance patient care.
• Educational Content: How to create valuable, engaging content that builds trust and keeps patients informed.

Tune in for this comprehensive masterclass in med spa management and discover how to elevate your practice to the next level!

Learn more about Jessica & Hunter Consulting

Instagram: ⁠@hunterconsulting_

Website: ⁠hunterconsultingservice.com⁠

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In Episode 89, we sit down with Nune Stepanyan, DNP, FNP-C, CEO, Founder & Aesthetic Injector at The Stepanyan Clinic in Encino, CA. Nune began her career in Critical Care, and while she made the jump to Aesthetics many years ago, her traditional medical roots run deep! While she’s a rising star in the injectable world, she approaches her patients and her treatment philosophy with a clinical mindset; that means saying NO or referring out, spending more time on Patient education, and setting realistic expectations that may impact revenue today but result in a lot less headaches tomorrow!

In addition to her role as a CEO and a full-time injector at TSC, she’s also teaching and training others- a passion she found early on in academia. And she’s really good at it! She’s currently one of the headliners of the national Revanesse tour with Prollenium going city to city to share her techniques. She’s leading cadaver labs, doing in-practice training and consulting, and she made her Aesthetic Next debut this year in multiple talks. In every lecture, it’s clear that Nune is a truth teller. She’s authentic and unafraid to call out the parts of the industry that seem to jeopardize patient safety or optimal outcomes.

She’s also a master content creator and has a passion for using her platform to authentically educate, inform and excite others about aesthetic procedures. Tune into her IG any day of the week, and you can find her spilling at least a little tea about the realities of the aesthetics industry! But she credits her candor and real-talk approach to creating trust with her patients and allowing them to feel confident in her ability to deliver great results.

Some of Our Favorite Episode Highlights:

•Industry Culture: How Nune navigated and transformed challenging industry dynamics and a “mean girl” experience into a platform for authenticity and inclusivity

•Ethical Practice: The importance of saying "no" to inappropriate treatments, prioritizing patient well-being over profit, and erroring on the side of caution

•Social Media and Aesthetics: Balancing online presence with clinical excellence in the digital age. You really can do both at the same time!

•Safety First: Addressing the dangers of unlicensed procedures and DIY treatments and our obligation to keep bad actors out of our specialty

•Personal Experience: How her decision to forgo injectables and choose surgery at 35 took her consults to the next level

•Business Growth: Insights on expanding to a second clinic location while managing a busy schedule, the finances, and Instagram vs. Reality expectations

•Continuous Learning: The value of ongoing education and conference attendance for experienced practitioners to stay innovative and connected in a rapidly evolving specialty

•Patient Education: Creating transparent, informative content to build trust and expertise in the field but make it fun, trendy, and sometimes viral!

Nune shares her own journey through imposter syndrome, weight issues, mean girls and more, and she’s come through it all with her authentic self still intact and zero concern that she’s changing who she is to fit anyone’s narrative! Her commitment to ethics and patient safety are at the forefront as she navigates the complex world of medical aesthetics with grace, humor, and a dash of sass and brings us all along for the journey.

This episode will inspire you and provide a healthy dose of truth moments whether you’re an aspiring injector, established practitioner, and anyone finding their way in the evolving world of medical aesthetics. Tune in to hear Nune keep it real in an industry that can be anything but transparent. Warning: Side effects may include a few “hell yeah,” moments of shock, awe and pure entertainment, and a newfound respect for speaking the truth!

Learn more about Nune and The Stepanyan Clinic:

Instagram: https://www.instagram.com/thestepanyanclinic/?hl=en

Website: https://www.thestepanyanclinic.com/

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In this episode of For The Record we dive into the dollars and cents of running a successful med spa, particularly managing finances effectively. We’re joined by Nick Liguori, CPA, and Dan Simard, Director of Business Development from Liguori Accounting, a New Hampshire-based, full-service accounting firm that exclusively serves the Aesthetic industry. We explore many of the common pitfalls Practice owners must watch out for when starting their business- things like, Can I keep my own books and save money? Why am I working so hard but making no money? Do I wait until I can pay cash to buy a device? These questions and many, many more are top of mind for med spa owners, even when they’ve matured out of their early startup phase. That’s where Liguori comes in! They discuss what it means to have a fractional CFO to not only help assess the data and be on call to make the important decisions, but also to NOT be on the payroll when their services aren’t required. In addition, they speak to the differences in that role versus a CPA and a bookkeeper- a distinction that is critical when it comes to managing the day to day versus the long-term financial health and overall tax burden of the business. When do you outsource? When do you insource? What happens if you’ve been burned by a prior firm, and now you are scrambling to pick up the pieces? As a firm who specializes specifically in our industry, Nick & Dan have such a good handle on the challenges clients face throughout their entrepreneurial journey, and they offer some great tips and areas of opportunity for any owner making the decision to change up their financial management team. From bookkeeping and tax strategies to navigating revenue recognition and fractional CFO services, Nick and Dan share practical advice to help you grow your med spa business smartly and sustainably:Key Takeaways:1.Why Outsourcing Accounting Matters – Learn the benefits of having an outsourced accounting team with industry-specific knowledge and how it helps med spa owners focus on what they do best.2.Revenue Recognition & Cash Flow Planning – Understand the importance of accurately tracking sales, package liabilities, and the impact on your financials.3.Navigating Common Med Spa Accounting Challenges – From keeping track of inventory to dealing with complex tax strategies, Nick and Dan break down how to simplify your med spa’s financial management.4.The Importance of Financial Forecasting – Discover why it’s crucial to work with professionals who can provide insights on growth opportunities and potential financial risks.5.Tips for Preparing for Tax Season – Proactive planning can help avoid surprises when tax time rolls around, and Liguori Accounting gives advice on how to stay ahead.6.Avoid the DIY Trap – Why it's better to delegate accounting tasks to professionals and focus on running your practice efficiently.7.Beware of Always Showing a Loss- When you need to take out a loan or show value in your business, be cautious of taking advantage of all the write-offs and showing little to no profit…..it may come back to bite you!Nick and Dan share common financial mistakes we all make when it comes to burning through cash, tightening the belt with expenses, and finding the right opportunities for growth. This episode is time well spent learning actionable tips on how to better manage cash flow, optimize tax planning with a fractional team, and understand your financials to ensure long-term profitability. Whether you're just starting out or looking to scale, this episode will help you analyze how confident you feel in your existing accounting team, and what next steps may be if you are looking for a change!Reach out to Liguori Accounting; https://liguoricpa.com/Connect with Dan for a Discovery Call: d.simard@liguoricpa.comCheckout Liguori on LinkedIn: https://www.linkedin.com/company/liguoriaccounting/

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In this week’s episode of For the Record, we welcome Danielle Mathers, RN, CANS, Founder and Lead Trainer at The Luxe Room, a Colorado-based med spa group that secured the #1 spot on Inc Magazine’s Fastest Growing Companies in the Rocky Mountain Region! Danielle shares the fascinating story of how she and her husband met in Rome, started their med spa journey in Australia, and eventually built a thriving business in the U.S. Danielle’s path from traveling the world to becoming a dominant player in Colorado’s aesthetic market is one of grit, growth, and great partnership.During the episode, Danielle discusses how she balances managing three busy practices with her husband, Brad, and how their complementary skill sets—Danielle's clinical and patient care expertise and Brad's operational and marketing savvy—have been key to their success. They share how their early days renting a room in a plastic surgeon’s office and bootstrapping their business taught them the importance of refining processes, sticking to core values, and scaling at the right time.Danielle dives into the challenges of running a growing business, hiring and training new staff, and maintaining company culture across multiple locations. She also shares insights into the rigorous hiring process for both injectors and practice managers to ensure their team is a great fit for The Luxe Room’s high standards.As a highly regarded Galderma trainer and frequent speaker at aesthetic conferences, including Aesthetic Next, Danielle discusses how she balances her passion for teaching and educating other injectors with the demands of running a med spa. She explains how staying involved in the training community keeps her skills sharp and opens doors for ongoing growth in the ever-evolving aesthetics industry.Danielle shares so many insights about what it takes to go from a single room to a multi-location, profitable collection of Practices, but it really comes down to business culture, the importance of building a strong team, and knowing when to take calculated risks for future growth. She and Brad were new to the US when she started her Aesthetic journey, which means no credit for a big loan, no professional network to rely on, and no patients! But they did it- they built an [growing] empire from the ground up!Some of Her Key Takeaways: • The importance of starting small, refining processes, and growing at a sustainable pace.• How Danielle and Brad balance their professional and personal relationship while running a business.• The value of strong company culture and the no-gossip policy that keeps their team professional and supportive.• Insights into the rigorous hiring and training process at The Luxe Room to ensure the right fit for both patients and staff.• How staying involved in industry training and speaking engagements can elevate your skills and your business.If you are just starting out and wondering “how big should I go” or you’re busting at the seams and ready to grow to the next level, this podcast is a perfect window into what it takes to scale! Learn more about Danielle:Danielle’s Instagram: https://www.instagram.com/injector.danielle/The Luxe Room: https://www.luxeroomcosmetic.com/Inc Magazine Press Release: https://tinyurl.com/58puut89

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In Episode 86, we sit down with Heather Zade, BSN, MSN, CRNP-BC, Founder & Medical Director at Adora Aesthetics, for a raw look at managing the controlled chaos, feeding an insatiable appetite for learning, and getting comfortable with taking risks. Heather shares her journey from her injecting friends & family out of her home to becoming a renowned injector, practice owner, and creator of her own trademarked lip technique. While we all know it’s not easy to climb your way to the top of a competitive field, and Heather approaches obstacles with flexibility and an innate awareness of the risk / reward payoff. She’s happy to admit that it’s not always picture perfect- something so few rarely do- but it’s her faith in herself and that things will work out as they should that has made this accidental CEO a bonafide business owner who has yet to take her foot off the gas. She’s in a place so many find themselves- it’s time to grow and scale, but how can we recreate the brand in a second location or scale without losing the details that make us who we are? For Heather, that’s easy! She’s intentionally built strong leaders who can fill the gaps when she’s out with a sick child, speaking at an event somewhere in the country, or who can take the reins when a new location opens its doors. As she transitions into this next phase of growing her practice and Adora Academy, all while training on behalf of manufacturers, her signature lip technique is opening doors and firmly planting her flag among the innovators and thought leaders in the industry. She won’t tell you it was luck or a stroke of genius that led her to building and trademarking her technique. No, it was hard work, a lot of curiosity, late night research and trial & error that created this novel approach to lips that nearly eliminates pain, significantly reduces needle sticks, and delivers a beautiful lip. Sounds like a win-win-win!We pack a major punch into this episode, but here are a few of the highlights: -Practice Growth: What it’s really like to transition from injecting in your living room to owning an 11,000 square foot practice with 15-16 employees-Innovative Techniques: Get the full scoop on the injection technique that has changed the lip game and put her on the map as the "Lip Queen."-Training and Education: How does she make time to train injectors & run a business and still contribute to ongoing education in the field?-Business Insights: 1. The importance of having full appointment books before expanding2. Why Heather avoids financing equipment and waits to purchase in cash3. Her approach to inventory management, staying involved in all aspects of the business, and a cautionary tale about delegating too much too soon4. Team Building: Her approach to retaining top talent by offering growth opportunities and prioritizing staff happiness.-Work / Life Balance: What’s that? Heather gets real about the sacrifices you must make to do it all. No matter where you are in your journey as an injector or Practice Owner, Heather’s perspective on what it takes to achieve success and the reassurance that you must trust yourself and step out on faith to move forward is a lesson for all. If you are eager to see Heather’s approach to lips and hear more of her story, join us Aesthetic Next 6.0 where Heather will perform her technique during the Sunday Showdown and lead a session on managing adverse events with lip injections. Find out more about Heather: Heather’s IG: https://www.instagram.com/injectorheatherzade/Adora Aesthetic: https://adoraaestheticsmd.com/Adora Academy: https://adoraaestheticsmd.com/injector-training/

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In this episode of For The Record, we're diving deep into the value of Aestheticians in a medical aesthetic practice with one of our Aesthi besties, Delaney Poor, LE. Delaney is a Managing Partner at Beyond Skin Aesthetics in Columbus, Ohio, a KOL with Color Science and Alastin, an advocate for holistic skincare, and a client experience expert!

As a Disney alum, she’s intimately familiar with the guest relations magic that permeates Disney parks & resorts every day and has for 65 years. Now, she’s focused on bringing those same quality standards and dedication to a consistent, exceptional client experience to the medspa world. Couple that with her passion for integrating gut health, skincare, and wellness into her approach, and it’s evident that she's redefining the role of aestheticians in modern medical aesthetic practice.

In this episode we cover everything from teaching staff how to anticipate guests’ needs and creating a differentiated experience in your practice to how to select the right retail products for your shelf! From pixie dust to professional skincare, a few of the highlights include:

•The Role of Aestheticians: Insights into how aestheticians are crucial for patient retention, education, and bridging the gap between medical treatments and at-home care

•Skincare Science: Exploration of the latest advancements in skincare, including the importance of evidence-based products and treatments

•Teen and Tween Skincare: Delaney's process for educating younger clients and the potential long-term impact of early skincare education.

•The Disney Touch in Aesthetics: Delaney shares how her experience at Disney informs her approach to patient care, emphasizing safety, courtesy, show, and efficiency

•Business Insights: Tips on creating treatment plans, improving patient retention, and integrating skincare sales into your practice model with a collaborative care model.

We also chat about Delaney’s upcoming lectures at Aesthetic Next 6.0! She has several including a live demo of her signature Glow Beyond Peel.

Whether you're an Aesthetician, Practice Owner or Injector looking to enhance your skincare offerings, this episode offers valuable insights on combining high-touch luxury experiences with medical-grade treatments for optimal patient outcomes. Delaney’s perspective as an Aesthetician in a large practice and as a managing partner in that same Practice gives her a unique blend of business & clinical that is relevant for everyone!

Don't miss this enlightening conversation that bridges the gap between Disney-level customer service and cutting-edge treatments and products that will turn skincare into a profit center for your Practice!

Find out more about Delaney:

Delaney’s IG: https://www.instagram.com/skinbydelaneydanielle?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Beyond Skin Aesthetics: https://www.instagram.com/beyondskinaesthetics?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Beyond Skin’s Website: https://beyondskinaesthetics.com/

Delaney’s Aesthetic Next Schedule: https://s6.goeshow.com/aestheticrecord/next/2024/profile.cfm?profile_name=person&master_key=85DD4426-F000-EF11-8102-B95C44E1822F&page_key=7CDE043C-C926-865F-8B20-3C9AA04D0295&xtemplate

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In Episode 84, we sit down with John Wheeler, CEO of Alpha Aesthetics Partners and thought leader on all things business and scale. John and his team have grown the platform to 9 partners with 22 locations across the US and more on the way. Prior to joining Alpha, he was the CEO of Esthetics Center, a CA-based medspa where he grew revenue 1000% and scaled to 3 locations during his tenure before bringing it under Alpha’s banner and transitioning to the platform CEO.

If you’ve spent even a minute with John, it’s obvious that he does things differently in all the right ways. What’s his secret to success? People. That’s what drives Alpha’s unique model of partnering with local med spas to help them grow and compete with larger chains, while still allowing them to maintain their own brand identity and autonomy.

John is a believer of open-book management, sharing financial data with employees, and aligning compensation with the most important metrics for the business. Most of all, he’s passionate about empowering providers in every Alpha practice to make their own treatment decisions and lean into their own artistry. In return, he makes sure they have every product in their toolkit and access to training, resources and products, most of which are out of reach without the volume and purchasing power of a platform like Alpha.

He's equally passionate about the numbers and relying on data to make better, smarter decisions. Additionally, he’s an advocate for sharing metrics and performance data with the team to ensure everyone is on the same page and working towards the same goals. If those numbers power your compensation plan, don’t you want people to know how they are performing?! What’s his #1 metric every practice owner (and all staff) needs to know? Revenue per Hour! In this episode, he shares so much insight on what every entrepreneur must do to get acquainted (and obsessed) with financial performance and benchmarking.

Listen in for John’s insight on:

•The advantages of partnering with an investment firm that specializes in aesthetics and is designed to help your unique brand thrive.

•The importance of being a student of your craft. If you are a non-injector who owns a clinic, you are still responsible for learning everything you can about what Providers do day-to-day.

•Prioritizing culture, brand and financials for long-term success.

•The ongoing convergence of aesthetics and wellness and the future impact of AI on the medspa industry.

If you are starting a medical spa, in your early years of entrepreneurship, or you need some inspiration to realign you to your goals, John’s insights on effective leadership, the importance of prioritizing people, brand, and numbers, and the challenges and responsibilities that come with running a successful business are like a field guide to running a successful business!

Checkout more from John & Alpha:

Alpha Aesthetics Partners: https://www.partnerwithalpha.com/

John’s & Alpha’s Collection of Podcasts: https://www.partnerwithalpha.com/podcast-copy

John’s Instagram: https://www.instagram.com/johnwheeler.alpha/

Alpha’s Instagram: https://www.instagram.com/partnerwithalpha/

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This week we sit down with Gilbert Saenz, III, a Physician Associate based in Austin, TX with a 20-year career spanning Family Medicine, Dermatology & Plastic Surgery. Because he’s spent the bulk of his career on both sides of the Aesthetic coin in Derm & Plastics, his expertise combines a deep knowledge of the skin with a thorough understanding of what lies beneath. He’s thriving in one of the most competitive markets in the US, Austin, TX, which is no doubt a biproduct of his skillset and his approach to treating patients like family!

But as his patient base and the industry evolves, he’s not sitting still! He’s become a pioneer of body procedures, specifically Aveli, a precision cellulite release device he’s using to effectively treat cellulite in addition to a combination of biostimulators and other treatments to fight skin laxity (wait until you hear about the structural sandwich!). While he’s still very focused on the face, the writing is on the wall- GLP-1s have created a massive disruption in the marketplace, and those injectors who hope to retain patients and grow their market share must quickly up-skill on body procedures!

We cover a whole host of topics throughout this podcast, but if you came for body insights, you are in the right place! And, if you leave wanting to know more, join Gilbert at Aesthetic Next 6.0 for a lecture on post-weight loss procedures, a live onstage demo of Aveli, and an all-star panel where our faculty discuss their approaches and perspectives on key cases.

In this episode, Gilbert and Tiphany discuss:

1.Integrating ultrasound at the Point-of-Care for Aesthetic procedures

2.The revolutionary impact of weight loss treatments on the aesthetics industry & adjunct treatments that satisfy patients and boost your P&L

3.Innovative cellulite treatments, including the Avéli device, with proven results

4.Strategies for building and maintaining a loyal patient base

5.The importance of continuing to innovate with new protocols that leverage the unique mechanisms of existing products

6.Insights into working as an intrapreneur vs. starting your own medical spa

7.Sneak peek into upcoming presentations at Aesthetic Next 6.0 conference

8.The 411 on his patient-focused podcast with fellow Aesthetic Providers, Plastic Surgery Untold, and how it helps create a sense of community before they walk in the door

Follow Gilbert on Instagram for updates on new aesthetic treatments and techniques (he let us know something big is launching soon!). Check out the Plastic Surgery Untold podcast for more in-depth discussions on plastic surgery and aesthetics and be sure to catch Gilbert’s sessions at Aesthetic Next to learn more about bringing the total body experience to your aesthetic clinic!

Connect with Gilbert on Instagram: @pa_gilbertsaenz

Learn more about Austin Plastic Surgeon: www.austinplasticsurgeon.com

Listen to Plastic Surgery Untold: https://plasticsurgeryuntold.com/

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In our second episode of Season 5, we are tapping into the 20-year expertise of Erin MacNeil, CEO & Founder of The Spa Business Coach.

Erin has been at the helm of international luxury spa brands leading teams around the world. She’s come full circle from her start in the industry as an Aesthetician to now working together with Aesthetic Practices to help transform their operations and build profitability.

Throughout her career, Erin has had a front row seat to the challenges of leading a team. Her insights are invaluable for the new Entrepreneur trying to do it all while learning to run a business and to the CEO who is constantly calibrating teams to drive operational success.

She’s helped countless Aesthetic Practices to build sustainable, profitable businesses, and in this episode, she shares several priceless tips to help you do the same:

1. The importance of creating a luxury experience in medical spas

2. Transitioning from a hands-on practitioner to a CEO mindset

3. Effective hiring, onboarding, and team management strategies

4. The significance of setting clear standards and expectations

5. Balancing generalist and specialist roles as your business grows

6. The value of continuous feedback and personal growth in leadership

We dive deep into the challenges of scaling a medical spa, with an emphasis on the need for proper systems, delegation, and a shift in mindset as the business expands. And we can’t forget investing in your team and creating a strong company culture!

Whether you're a new med spa owner or looking to take your established practice to the next level, this episode offers practical advice and strategies to help you become a more effective leader and build a thriving, profitable business.

Learn more about Erin & The Spa Business Coach

Website: https://www.thespabusinesscoach.com/

IG: https://www.instagram.com/thespabusinesscoach/

LinkedIn: https://www.linkedin.com/in/erin-macneil-spa-business-coach/

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In the season 5 premiere of For The Record, we welcome Chris Balbi, Co-Owner and Director of Operations at Meesha Aesthetics, a five location med spa practice headquartered in Philadelphia, PA. Chris has been with Meesha for more than a decade, and in that time, he’s grown it into a powerhouse brand that continues to innovate and find new ways to reach potential clients and bring value to those who are already part of the Meesha family.

Throughout this episode Chris shares his cutting-edge practice management strategies, marketing techniques, and industry insights that are reshaping the aesthetics landscape in 2024.

Chris is without a doubt a marketing expert- his legendary giveaways have become a staple part of the Meesha brand, and he’s disciplined and diligent every, single day in how he crafts content and engages with the online community. But, as he explores new ways to bring business to Meesha in a heavily saturated industry, he’s asking the multi-million dollar question….Is social media dead?

There’s so much to take from this episode including the answer, but a few of the highlights that you do not want to miss include:

1. How Chris is adapting to the evolution of social media marketing in the aesthetics industry

2. How he’s leveraging innovative approaches to community engagement and event marketing to drive new leads into the Practice

3. The power of membership programs like Meesha + and beauty banks in client retention

4. His battle-tested strategies for staff retention and motivation in a competitive market

5. How he prepares Meesha to adapt to changing client preferences and industry trends

6. Why personalized follow-ups and lead management is a non-negotiable for success

7. How Meesha is exploring new revenue streams through pop-up med spas

This episode provides a wealth of actionable insights for med spa owners and managers looking to stay ahead in a rapidly evolving industry. From rethinking marketing strategies to implementing innovative client retention programs, Chris’s approach offers a fresh perspective on building a successful Aesthetics Practice that can sustain the rapidly changing world of social media and the non-stop shifts in client preferences.

In typical FTR fashion, of course he's sprinkling in a healthy dose of how to survive it all with a lot of fun & laughs along the way!

Learn more about Meesha Aesthetics:

Web: https://www.botoxbymeesha.com/

IG: https://www.instagram.com/botoxbymeesha/?hl=en

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Season 4 of For The Record is coming to a close, but we’re going out on a very high note in Episode 80: Hustle & Heart: A Rise to the Top with Erika Barry, NP-C and Libby Dysart. This dynamic duo has been working together for several years, and the proof of their combined powers is unmistakable. What Erika brings to the table as an expert injector, top trainer and KOL, Libby matches with brand management experience, social media expertise, and a knack for contract negotiations and influencer management.

Erika started her IG in 2015 and quicky begin to grow her following. Her page was a combination of before & afters and an authentic look at her life- something that improved her patient relationships and become a calling card for her business. But Libby encouraged her do more, and she took over in 2018. Now Erika’s follower number is at an impressive 295k! But that’s not even close to the whole story...With Libby’s insight into Patreon and Erika’s ability to connect with injectors and create a community that was hungry for more knowledge, they launched Erika’s account in 2017, the first in the medical Aesthetics field. Her Patreon has grown into a massive following and become a powerhouse business of its own. In 2023, Libby launched her own Patreon to share best practices for brand management and how to slay at social media, stepping out into her own light as an influencer!

But while the social media influencer version of Erika is what you may see, behind that persona is a tremendous amount of hard work and hustle. She is extremely disciplined and professional in everything she does, and let’s face it, she does more in a day than most of us do in a week! She’s the co-owner of award-winning Potomac, MD based medspa Moksha Aesthetics with another well-respected trainer & KOL, Hania Khorshidi. Recently, Libby finally turned over the reins to the Moksha brand to someone else, freeing up more time to focus on Erika’s many endeavors!

In addition to Patreon and Moksha, Erika co-founded Aesthetic Intel with her longtime mentor and friend, Waseem Garbia, PA-C, another big name in the Aesthetic industry. Who hasn’t heard of the Injector’s Club consultation pads? This invaluable resource was the jumping off point for Erika and fellow industry veteran, injector and KOL, Shakira Cabrera, MPAS, PA-C, to start the Injector’s Club. Their joint venture not only supplies helpful tools like consultation pads and anatomy boards, but they frequently train on business building & injecting. No surprise, Libby is behind the curtain of both of these companies, masterminding a social media and brand strategy that has resulted in national recognition in a very short time.

When Erika’s not involved in one of her businesses, she can be found touring all over the country speaking on behalf of companies taking the stage at conferences, advising manufacturers on product plans, and doing hands-on training. Libby is her constant sounding board and confident, and together they have a unique balance of tough love and unwavering support that is the epitome of straightening another woman’s crown.

As Erika’s star grows, Libby’s role has shifted to a talent manager- making sure Erika’s contracts, projects, compensation and schedule are the right fit for her brand and her role as a wife and a mom. With Libby’s success of the Bunny brand, she’s become a hot commodity all her own is now in demand to share her knowledge and consult on the growth of other brands across the industry. From the humble beginnings in 2015 to the top of the class in 2024, these two are the perfect pair we never knew we needed. They’ve got heart, and there’s no question they’ve got the hustle, and they’ve earned their success every step of the way!

To learn more, visit:IG: https://www.instagram.com/injectorbunny/https://www.instagram.com/socialbylibby/Patreon: https://www.patreon.com/Botoxbunny1https://www.patreon.com/libbydysart

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We’re sharing the best kept secret in Aesthetics this week and pulling the curtain back on the 2023 Nexties winner for Training Institution of the Year, Beautiphi Academy & its founder, Kelly Hermans, CRNA. Based in Rochester Hill, MI, Kelly is on a mission to empower new injectors and business owners with her training academy, and Kelly and her team are also simultaneously delivering a high-touch patient experience and exceptional patient outcomes and at her medspa, Beautiphi Aesthetic Boutique.

Kelly was a practicing CRNA, but after some unexpected life events, she found herself in a unique position to dive headfirst into aesthetics. Like so many, when she decided to start her own practice, Kelly had more questions than answers. Over the next year, after a lot of digging and trial and error, Kelly found what she needed, and in 2018, Beautiphi opened. Her experience was a catalyst for building what would become Beautiphi Academy. As her success grew, fellow CRNAs across the US sought Kelly out for her advice and her help to start their own practices. Fast forward 6 years, and she has amassed a following of more than 700 trainees who are actively involved in the Beautiphi community. There’s no better word to describe this close-knit group of entrepreneurs who are learning, sharing, and overcoming the challenges of owning a practice together. No gatekeeping, no drama, and no frills!

At the helm is of this group sits Kelly who is constantly advocating for lower pricing, more opportunities and better service from vendors across the industry, and it’s paid off. Beautiphi has become a well-oiled machine – Kelly finds the right vendors, handles the negotiations and then passes the benefits on to the community. Meanwhile, they all work together to share best practices, protocols, watchouts and successes among a curated list of products and services. Frankly, it’s genius, and it all started because Kelly found herself without a tribe and without access to the answers and the training she needed when she entered aesthetics.

Manufacturers have certainly taken notice of what Kelly’s built. She’s a national educator for Merz, Aerolase, and Rohrer Aesthetics in addition to being a thought leader for Revance, and of course, Aesthetic Record & LeadAR! And, while all this is going on, she’s running a very busy practice where she and her 5 injectors and her staff are offering cutting-edge treatments and pouring into their patient relationships.

What you can’t help but love about Kelly is that she always shows up as her authentic self, and that means spending time where it’s most productive, even if it’s not popular. She’s not big on Instagram, she isn’t one for the glitz and glam, but what she IS focused on is working tirelessly to bring value to her Beautiphi community, to provide the best experience for her patients, and most importantly, to be a good mom and wife. That means showing her kids what it means to work hard, be ethical, and be someone others can depend on. Even when others spend time stirring up drama and trying to drag her down, she’s remains steadfast in her commitment to prioritize what’s important and keep her head above the fray.

What she’s been able to build is truly remarkable, especially when you consider that she’s done it all exclusively with word-of-mouth advertising and referrals from existing trainees, a testament to the constant investment of her time and her passion for helping fellow entrepreneurs to build successful businesses. Her community is 700 strong and growing day by day, and she’s not slowing down. Beautiphi Academy may be a best kept secret, but it is long overdue, as is Kelly, for the recognition it and she deserves, and we are more than happy to share it!!!

Find out more about Kelly & Beautiphi:

Visit Beautiphi Aesthetic Boutique: www.Beautiphiyou.com

Visit Beautiphi Academy: www.theBeautiphiAcademy.com

Follow Kelly on IG: www.instagram.com/the_aesthetic_anesthetist/

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This week we are focusing on what drives growth in your Aesthetic practice and how to harness the power of systems, scale, technology, and digital marketing. We are joined by serial entrepreneur and aesthetic industry veteran, Cameron Hemphill,CEO of Growth99. Their focus as a company is on scaling your business through effective digital marketing and marketing automation strategies.

As the medspa landscape continues to change, with new technologies emerging and private equity taking an increasing interest, we talk about the gaps that are starting to show in the industry. Patient perception is changing, so our businesses must change, too. Cameron’s company is known for building beautiful websites, and in his own words, the website is like a second location and the BEST place to start. It should be invested in and cared about to the same degree as a physical practice- a good website drives everything else you’ll need in your digital strategy. From there, Cameron reiterates that it’s about building a strong tech stack to handle your data exchange between your CRM, EMR, Ads, Social, etc. With disparate systems, it’s nearly impossible to scale!

Some of our Favorite Takeaways with Cameron:

1. The Evolution of the Medspa Industry: Cameron provides an overview of how the industry has shifted, highlighting the introduction of private equity and new weight loss treatments and discussing the importance of staying informed and adaptable.

1. The Importance of Technology and Systems: We take a deep dive into the role of technology in scaling a medical practice. You need a customer relationship management (CRM) platform that can handle marketing automation and social media. Cameron talks about his own journey at G99 from offering managed services to developing a successful SaaS model so practices can manage their operations more independently andefficiently.

2. The Gap in Utilization & Knowledge: Our discussion uncovers a common issue where practices invest in technology but fail to leverage its full potential- as a software vendor we want you to use it all! What are you missing? How does that impact the practice? Your tech stack is only as strong as your use of your tools!

3. Building and Leveraging a Digital Presence: We talk about what your website really needs- It’s a way to collect data, enable online booking capabilities, and convert visitors into clients. It’s about strong SEO, easy functionality, and a strategy that connects to your ads, local SEO, social and more.

4. Running a Successful Business: Cameron has decades of experience as a successful tech entrepreneur. He shares the lessons he’s learned and the blueprint for scale: SOPs, connected systems, a highly educated staff, and a dedication to clients.

Some Key Takeaways for Medspa Owners:

• Embrace technology and systems to scale your practiceeffectively
• Fully utilize the tools and platforms you invest in toenhance your operational efficiency
• Pay attention to your digital presence, ensuring the website serves as an active tool for growth and client engagement
• Continuously educate yourself and your team on thelatest industry trends and technologies
• Remember, success in the medspa industry requires a balance between being a skilled practitioner and a savvy business owner

Building Your Tech Stack to Scale offers a comprehensive guide for medspa owners and injectors looking to navigate the complexities of the industry while also building beautiful websites, effective digital content and collecting data at every stage. Cameron is one of the leading voices in digital marketing in our industry, and his advice is incredibly valuable! This is one episode you MUST listen to and then GO take action- it’s packed full of impactful strategies to build systems and successfully. scale.

Learn more about Growth99 at https://growth99.com/

Checkout their Instagram at https://growth99.com/

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This week, we're going to "skinny things up" by diving into the popular yet controversial world of weight loss. We're joined by a weight loss expert, Nikki Plourde, NP-C a nurse practitioner specializing in family medicine who turned her focus to weight loss and aesthetics in 2021. She's the co-owner of Nurturher in Fitchburg, Wisconsin, and in addition to her own busy patient load, she has trained thousands of Providers on implementing weight loss strategies with the ever growing list of demand for GLP-1s.

In this episode, Nikki shares her journey from ICU nursing to family medicine and eventually to aesthetics and weight loss. She has watched the positive business impact of the weight loss boom firsthand- after working with Wegovy in her prior role, she knew the opportunity that had been laid at her feet when it was approved for weight management in 2021!

She talks about how jumping in with semaglutide as soon as it was available was a catalyst for growth at Nurturher. They went from 2 Providers in a small space to a commercial property with 11 staff members, much of that growth she attributes to the semaglutide tidal wave. But, she’s also passionate about helping others get started with semaglutide or tirzepatide the right way- with proper training and protocols in place.

Nikki felt a strong calling to begin her own training program after seeing the lack of education available. She’s a stickler for BMI requirements, and her motto is to stick with the least effective dose, because, well, it works! And, it helps to mitigate the pesky side effects. She has a consistent routine for how often she sees her patients & she arms them with tons of educational information and resources to promote a FULL lifestyle change - not just a shot.

In our short hour, she shares so much knowledge & critical information from how to dose and assess patients to how to market and price weight loss medications. She also talks about the overall health benefits of weight loss via GLP-1s including the ability to be more physically active, improved cardiac health and a better quality of life- something that we should communicate more to the public (and less about skinny celebrities!)

Key takeaways from this episode include:

1. Expert Insights on Semaglutide: Nikki provides in-depth knowledge on how to effectively use semaglutide in weight loss, discussing the right patient profiles, dosing strategies, and managing side effects.

2. Integrating Weight Loss into Practice: Learn how to incorporate weight loss treatments into your practice, from the medical aspects to marketing strategies. Nikki shares her experience in making weight loss a successful part of her practice.

3. Patient-Centric Approach: Discover the importance of a personalized approach in weight loss treatments, considering factors like BMI, individual health conditions, and long-term goals.

4. Marketing and Growth: Insights into how weight loss services can be marketed and how they contribute to the growth and expansion of a medical practice – and how to think about your pricing strategy so you can complete the “full picture” of weight loss.

5. The Future of Weight Loss Medication: Discussion on the evolving landscape of weight loss drugs and what medical professionals can expect in the future.

This episode is a must-listen for Providers looking to expand their knowledge in weight loss treatments, particularly in using GLP-1s like semaglutide and tirzepatide. Whether you're looking for dosing information, the best compounders, how to market or build a program, Nikki is an invaluable resource!

Find out more about her training programs and & monthlysupport at www.Weightmanagementcourse.com

Find Nikki on IG at https://www.instagram.com/nikki_nurturher/

Learn more about Nurturher at www.nurturheraesthetic.com

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This week we are heading to Kansas City to chat with one of the legacy injectors, a real OG, who has been part of our industry for more than 2 decades, Georgia Cirese, RN, CANS. Georgia began her journey in a Plastic Surgery office, pre-Botox, and found her niche in the science and artistry of injecting. She worked in a dermatology clinic for years after, but she felt the entrepreneurial pull 4 years ago when she opened Georgous Aesthetic Bar.

Situated in the high-end Country Club Plaza in KC, she and her daughter have collaborated to build a world-class medspa that focuses on exceptional outcomes and patient experience. Georgia is part of the founding group of injectors who came together 20+ years ago to, in her words, slay the jungle of aesthetics. With little training and an even smaller portfolio of products, that veteran cohort of injectors laid the foundation for what would become a thriving industry decades later. Georgia was exactly where she needed to be when the Botox brand took off- she was assisting Dr. Jerome Lamb, a plastic surgeon in KC, in the OR as he performed face lifts and other aesthetic procedures.

Her surgical knowledge coupled with her own experience from her first Botox injections were the catalyst for her career. She understood the artistry, the anatomy, and she knew a gentle touch was a necessity if patients were going to want to come back! She enrolled in an Aesthetic Advancements course early on which helped to build the necessary skills to really thrive. Now she’s a trainer for the organization and has been for many years. It had a positive impact on her learning journey, and she’s paying it forward.

Catching up to modern day, Georgia is a well-known national trainer for Allergan and AAI, and she’s been on podiums throughout the industry. Looking back on where she started, she talks about the rise in influence of the medspa and the “non-core” injector and what it means to be faculty on podium and to be the respected expert in the room. That hasn’t always been the case Those are stripes she has definitely earned with years and years of practice, mentoring and training others, and acting as an advisor to the industry.

This year she was appointed to the board at ISPAN – a full circle moment. She was one of the original nurses to earn the Certified Aesthetic Nurse Specialist designation. Over the last several years, ISPAN has worked diligently to get the CANS certification recognized as a true board certification, and they’ve done it! As that organization expands to include more nurses and hopefully other licensures as well, Georgia is in a position to continue her advocacy of industry-wide standards and regulations to create a safer and better skilled specialty.

As an entrepreneur, she’s busy building her business with continued growth, including being named a top 10 Allergan account in Missouri. More than 50% of her patients come from word of mouth, and it’s not surprising when you hear her talk about her staff and the investment in hiring the right people to fit her culture. She’s creating a unique experience for patients through her team, and it’s her careful hiring and onboarding process that ensure it’s sustainable. She has her daughter as herright hand managing the business operations and marketing. Together, they have created a practice that is as well known for Georgia’s incredible skill as it is for that of her Providers.

As Georgia continues to train, she doesn’t discount her own need to constantly learn and evolve. After 20 years in aesthetics, thousands of patients, and more injections than one can imagine, she’s still eager to constantly improve…..THAT is why she’s still slaying the jungle and remains one of the most respected injectors two decades later!

Learn more about Georgia: https://georgouskc.com/

Follow her on Instagram: https://www.instagram.com/georgousinjections/

Follow GAB on Instagram: https://www.instagram.com/georgouskc/

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We are shaking things up toward the end of the season with an innovative concept that marries the high-touch aspects of concierge medicine with the dedicated space and treatment room of a brick & mortar spa.

In recent years, we've watched Aesthetic vendors take their businesses on the road with luxury RVs providing treatments in the middle of Times Square, to cadaver buses rolling up to conferences for a day of learning. It's no surprise that now, injectors are catching on to the benefits of going mobile!

This week we sit down with Nurse Practitioner and new(ish) entrepreneur Michelle Chapman, APRN to learn more about how she's building out her dream business, MC Aesthetics, on 4 wheels!

Michelle comes from an ICU background, but like so many, she decided she wanted more post-COVID. She moved on to travel nursing and she worked at a retail clinic with no windows, a tiny space, a crazy quota, and an experience that she just couldn't imagine doing forever. In walks Aesthetics.... she took a course and was immediately in love with her next career move. She saved up her travel nursing money to pay for a long list of trainings to build her skills- and as we discuss, some great, and others not so good!

As she was learning her new craft, she decided to also take the entrepreneurial leap. It never occurred to her to open up a brick & mortar space. Perhaps it was her prior roll in that tiny retail clinic, but she wanted the freedom to move! So, MC Aesthetics, a luxury mobile med spa, was born.

In this episode, we talk about the challenges of learning how to run a business. In all the trainings and all the conferences, the nuts and bolts of business ownership is rarely discussed. Knowing this from the start, Michelle elicited help from experts in the legal and compliance field to make sure she was doing everything right from the start. She also purchased a van and had it outfitted by a company specializing in corporate conversions. While it's not tied to a lease, don't be fooled into thinking it's cheaper or less work! The cost to build out a custom van is definitely on par with a brick & mortar build out, but where Michelle goes, her business follows without worrying about how she'll relocate!

So far, her concept has proven to be a successful one! She travels between Tampa and Orlando, carefully scheduling her visits to ensure she has time to complete her signature facial balancing treatments as she goes from one location to the next. It's not unusual for her to park outside an office building and do a patient's lips over lunch or turn the home-based "botox party" into something more sophisticated by treating patients in a dedicated treatment room that just happens to be on wheels!

She's received a lot of press and interest from local publications and bloggers in the Tampa / Orlando area despite only being open for a year - something that typically doesn't happen- but the concept is so inviting and so different, that people can't help but take notice. She is a rolling billboard with fellow drivers calling her after seeing her wrapped van advertising her services. Her patient reviews are fantastic, many of them mentioning convenience as a big part of the initial draw, but her skill and aesthetic eye is what keeps them coming back.

Because the concept is so novel, it would be easy to rely on that alone as a competitive advantage. But not Michelle! She's focused on delivering fabulous outcomes- just ask her patients! Next, she has plans to grow her mobile med spa business either through franchising or expanding her own fleet. Regardless of how it happens, growth is inevitable. In a time where we are all in a hurry and Door Dash and Instacart have replaced dinners out and grocery runs, it only makes sense that we want our aesthetic treatments when we want them and where we want them!

Learn more about Michelle at www.michellechapmanaesthetics.com

Follow her on IG at https://www.instagram.com/mc_aesthetics__/

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This week we sit down with one of the most well-known, influential, and, at times, controversial figures of the Aesthetic industry, Josh Davis, BSN,RN or as we all know him, Tox Josh!

From his start in rural Tennessee to music, trauma nursing, and now Aesthetics, Josh has trail-blazed his own way from simple beginnings to superstar status. But things aren’t always what they seem. Behind that larger-than-life persona is a man who has fought his way through incredible challenges to not just survive, but to turn those messes into a metamorphosis. Since battling through a life-altering complication with filler just last year that was extremely serious, he’s reemerged as a new Josh- one who is focused on his own mental health, using his platform to bring awareness and advocacy, and sharing his journey to help others do the same.

There was a time when most people thought of Josh as nothing more than a social media influencer. Can he really inject? Is he just a personality? While he was logging 9-10 hours a day of screen time to cater to his growing follower count, he was also running a successful business and delivering high-quality patient outcomes. For those of us watching, it became more about what kind of tea he might spill and less about his skillset as a bona-fide injector who has trained alongside some of the biggest names in our industry.

Over the years, he’s taken the stage at multiple conferences for live injections, conducted trainings and programs across the country, been a guest injector at well-known clinics, and become a KOL for industry partners who align with his value system. He’s quieted the doubters and proven that there’s more to him than what you see on Instagram. During his meteoric rise to industry fame, he was also busy building a successful medspa that also experienced rapid growth and change.

He started small at Davis Aesthetics then traded up to Whisper Wood – a traditional, Tennessee suburban-approved med spa that benefitted from Josh’s notoriety, growing quickly in parallel. He soon found out that a growing business means more time spent working on the business and less time doing the things he loves- treating patients, being involved outside the practice, training and. managing his high-profile brand. He made the decision to downsize and get back to what he loves- in addition to aesthetic treatments, he’s created a unique experience that is about more than just outer beauty. It combines his love of non-traditional treatments like reiki (he’s a certified healer!), human design, massage and more into the medspa environment. This exodus into the eccentric was too much for some- 30% of his patients didn’t make the move from Whisper Wood- it had nothing to do with skillset and everything to do with optics. But as Josh often does, he turned that challenge into a triumph by using that experience to attract patients who better align with the holistic experience he’s building.

Instagram Josh Version 2.0 has traded his call outs and controversy for a focus on mental health, healing, and being a force for positive change in the industry. He coined “Community Over Competition” not so many years ago, and while that message has been muddled and misused over time, it’s something he still believes in – you are only in competition with yourself. But now more than ever, it’s apparent he knows you can’t run a marathon at full speed. Nobody can. With a new book launching in January, a faculty position with the vendors he wants to work with, a thriving practice that is the right amount of business and pleasure, he’s standing on top of his mountain going in to 2024. Like any metamorphosis, the journey never stops, and we’ll all be watching! As Josh says….in a field of horses, be a unicorn, and he’s certainly one-of-a-kind!

Find out more about Tox Josh at:

www.toxjoshstudios.com

https://www.instagram.com/toxjosh/

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This week we’re sitting down with Tox Papi to talk all things male perspective, seizing every opportunity to learn, the power of networking, and staying humble along the way!

@toxpapi also known as Christopher Cotto, MS, PA-C spent the last several years as a Physician Associate specializing in Emergency Medicine, but as the pandemic came to a close, he felt a calling to move into a new specialty, one where he could focus on treating the patient holistically and build long-term relationships. Enter Aesthetics!

He’s an avid seeker of education, and he knew he needed to hone his skills before jumping into a new field. So in between his ER shifts, he was shadowing Larry Blevins, PA-C, and eventually applied and was accepted as a Fellow in the American Foundation for Aesthetic Medicine- a rigorous 6-month fellowship that focuses not only on the procedural skills for all things Aesthetics but also business skills, clinic setup, optimizing workflow, and completing a research project with a goal of publishing.

When you meet Puerto-Rican born, Orlando raised @toxpapi, he’s a larger-than-life guy! In a field that is dominated by women, Chris certainly stands out. But he’s found a way to use that to his advantage as a clinician and a business owner. In this episode we talk a lot about his patient population and the small details he’s put in place to make a big impact on their experience. We discuss how his commitment to providing a thorough consultation continues to increase his conversion rate and build loyalty. It’s apparent he loves his patients and the opportunity to spend time with them – he’s building relationships while he’s building revenue.

We also discuss his foray into sexual wellness. While it’s still only a fraction of his practice, he’s seen the impact it has on patients when you can treat not only their aesthetic concerns but also their sexual ones. As a result, his patient base continues to grow for these procedures week after week. It’s not only a profitable add-on, but as Chris mentions, those happy Patients are incredibly loyal, and they continue to refer and lead more patients to his practice.

One thing Chris does so well is finding the right room with the right people. He not only shadowed and completed a fellowship for months with no pay, but he’s consistently volunteering and assisting at events where he’s onstage and behind the scenes with well-known injectors. Why? He’s eager for an opportunity to learn. And, through his efforts, he’s scored an onstage lecture at AN 5.0, grown his network to include an enviable set of friends and mentors, earned opportunities to teach and train, and more. Is it difficult to take a step back and work for free after years as a practicing PA? Nah! Chris’ advice: let go of that negativity, get ready to learn, and just stay humble.

He's learned a lot of lessons about business along the way- some tougher to learn than others- including the dissolution of a partnership in his first med spa, Renew. Chris realized not long into the endeavor that partnerships are a tough road; someone is always doing more work than someone else, opinions don’t align, and splitting the money 4 ways doesn’t leave a lot for each person. He got out of the partnership, took the leap, and founded his own practice Aesthetic District Medspa so he can focus on doing things his way without the added stress of too many cooks in the kitchen. He provides us with a few watch outs for anyone looking to go the partnership route- and as everyone always says in hindsight- get it all in writing!

This is a fantastic episode for those who are eager to make the jump to aesthetics and those who are ready to go out on their own! In Chris’ own words, get ready to let go & learn!

Learn more about Chris at https://www.instagram.com/toxpapi/

Learn more about Aesthetic District Medspa at https://www.instagram.com/admedicalspa/ and https://admedicalspa.com/

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This week we take a closer look at the legal, clinical, technological and practical aspects of performing Good Faith Exams in a growing practice. In light of the recent tragedy in ourhome state of Texas, it was important for us to use For The Record to bring you a group who can provide guidance, solutions and watchouts for Practices who are wrangling the GFE beast.

In Episode 72: Ask The Experts: Good Faith Exams, we head back to Aesthetic Next 5.0 for a panel focused specifically on how to take your GFE processes and protocols from good to great.

FTR Host and CGO of Aesthetic Record, Tiphany Hall, moderated the panel and provided her perspective from a software partner operating inside the practice: How can we leverage technology and what we know about scale to make sure we performan appropriate GFE but that we keep it efficient and repeatable with every patient?

She was joined by panelist, Justin Marti, Esq., of Marti Law Group, a hyper-focused, boutique law firm that specializes in healthcare law, specifically dental and aesthetics. His firm helps clients from startup to scale all the way through an exit, and as an attorney working across the US, he’s familiar with the ever-changing landscapeof our industry.

Also joining us was Noah Bohbot. He is the mastermind behind Qualiphy, an innovative, virtual GFE provider that keeps the practice in control while delegating the execution of the GFE to Nurse Practitioners and Physicians who are available on demand. Patients are able join a Qualiphy provider for a telehealth GFE exam within seconds of receiving a link. The fee is low to the Practice, and most importantly, the GFE is performed by an appropriately licensed medical professional who is familiar with the service and can assess before treatment.

We rounded out our panel with Jennifer Hartley, ACNP, Founder & Medical Director at Skin Synthesis in Seattle. Prior to Aesthetics, Jenny worked in Critical Care for nearly a decade, and she approaches the GFE process with the same intensity you’d expect from a former ICU NP! Jenny has done extensive research and spent a lot of time, money and energy building her arsenal of legal documents, SOPs, and safeguards to protect her Patients and her Practice. As she looks to scale Skin Synthesis, she has to strike a balance between Patient care, business efficiency and financial viability.

Throughout the course of this AN 5.0 panel, the group talks about the multitude of factors to consider for GFEs:

• What are the questions you need to ask for eachprocedure to meet the medical and legal standards?
• Are you comfortable sending out your GFEs to a 3rd party to complete? How can you be sure it’s legal in your state?
• If you use a company like Qualiphy, what are the processesyou need in place to request the GFE, get the results, and store them in the chart? Hint: Aesthetic Record is now fully integrated with Qualiphy!
• What are the legal pitfalls and watchouts you need toconsider when it comes to the actual exam- What if your patient isn’t truthful?
• How does a growing practice decide whether to investin additional NPs or PAs to complete exams or bring in a third-party?
• Do we approach the GFE with the same rigor that we wouldan intake for critical care or more invasive medical treatments?

We covered a lot of ground in this panel, including several audience questions and perspectives that have been simplified and restated for our listeners. When we consider the realpossibility of tragic events like the one that unfolded in Texas and the inherent risk of any medical procedure, there’s one thing the panelist all agreed was imperative for Patient safety- conducting a thorough GFE.

Follow our panelist as they share more about GFEs, legal, compliance and Practice management topics through their own companies:

Marti Law Group: https://www.martilawgroup.com/

Qualiphy https://www.qualiphy.me

Skin Synthesis: https://skinsynthesis.com/

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This week we are headed to the Big Apple for a story about overcoming the odds, leading with innovation, finding your why, and building your empire your way in Episode 71: The American Dream Unleashed.

We sit down with Lanna Cheuck, DO, FACS, a urologic surgeon turned aesthetic mastermind, to understand what it truly means to overcome incredible odds and turn rejection into redirection. Dr. Lanna is the child of Chinese immigrants who came to the US with $6 in their pocket and a desire to give her a better life. She was always extremely dedicated to her education and had an innate need to do very well in school- something her parents never had the chance to do, and she was always aware of their sacrifice to give her the opportunity.

She earned a coveted spot at Brown for medical school, then on to urologic surgery which is extremely competitive with very low acceptance rate. She served as Chief Resident, completed a fellowship in Urologic Surgery with a focus in robotics, and she became one of the most prolific and early pioneers of the DiVinci robot, eventually becoming the Director of Robotics at South Nassau Community Hospital in Long Island. From there, she found her a passion for sexual wellness and developed her own program for penile rehabilitation. But with all her accolades and expertise in the OR, she was still being paid less than her male colleagues.

She was working an insane number of hours with 1 baby and 1 on the way, and she was at a crossroads. When a discussion about her pay led to her eventual dismissal from her position, she turned her part-time interest in Aesthetics into a full-time success! She is theowner & CEO of Dr. Lanna Aesthetics in midtown Manhattan where she’s known for her celebrity facelift among other procedures. She opened her third location and has scaled her business not only in size but also in impact. She founded Face Med Training shortly after she started in Aesthetics – the mantra “See one. Do one. Teach one.” stuck with her, and she had a calling to teach and train others almost immediately.

Now, she’s impacting not only her own patients but also her students and their patients. She also started a large Facebook community from the get-go where her students and colleagues could collaborate, share best practices, and eventually, they came together to secure better pricing from manufacturers. She co-founded Face Med Store with Dr. Hardik Soni as a way to formalize GPO pricing and give her nearly 40K Facebook community an opportunity to buy products she’d already vetted, build better, more successful businesses, and do it all collectively. Face Med Store is now an online marketplace that connects buyers to all sorts of products, services, and supplies they need day-to-day in their aesthetic practice. Her goal is to leverage Face Med Store to do more to help bridge the gap for business owners who so often lack a blueprint or a guide on how to get started.

She’s been knocked down, but she most definitely got back up. Dr. Lanna had no big dreams to be an entrepreneur and very little interest in being the “boss” but when her why became so big and so powerful that it could no longer be ignored, she knew what she had to do. When she started Dr. LannaAesthetics, her close friends commented that she had become unleashed- free to pursue her passion and create her future by design, and she’s done a stellar job at it! And in true Dr. Lanna fashion, she freely shares her thoughts for hiring, delegating, prioritizing, and running a successful business throughout our hour together.

This episode is so, so interesting and Dr. Lanna is a proof that no matter where you come from or what happens along the way, success is within your reach if you are willing to do the hard work to make it happen!

Learn more about Dr. Lanna:

Dr. Lanna Aesthetics website: https://doctorlanna.com/

Face Med Store: https://doctorlanna.com/providers/face-med-store/

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In Episode 70: The View from 30,000 Feet, we sit down with Laura Crowley, Licensed Aesthetician, Founder & CEO of Laura Jeannette and Co. Laura takes us through her successful transition from entrepreneurial Aesthetician to Practice Consultant propelled by her passion for skincare and her desire to help others capitalize on industry growth. Laura talks with us about how she made the leap from front desk girl in her teens to a 20 year career in Aesthetics where she's known for providing one of the best facials in all of Massachusetts!

After several years in practice as an Aesthetician, she moved into a concurrent Director of Education role, and her passion for helping others grow, develop and scale their skill sets and their businesses came into focus. She started Laura Jeannette and Co. to guide other aesthetic professionals as they grow their business through training, education and consulting for dermatology, plastic surgery offices and Medspas. As her own Practice embarks on an expansion and rebrand, she’s also coaching Practice Owners across the country as they do the same.

In this episode, Laura shares her insight on how she helps businesses and business owners transform from “surviving to thriving” by offering a 30,000 foot view of the entire enterprise from sales and marketing to operations, patient experience and human resources. Just as an Aesthetician provides a consultation before recommending treatment, she works intensely with her clients upfront to understand what they want to get out of this next growth step before rolling up her sleeves and getting to work. Is it money, building a legacy, boredom, or something else? Equipped with that info, she helps them build their practice by design- creating the management processes and operations that enable them to achieve their goals and live the lifestyle they desire.

In this episode, Laura talks about:

• How to leverage social media to target the RIGHT audience with the RIGHT message
• When to delegate and outsource so you can free up your time to focus on the big rocks
• The benefits of hiring virtual assistants to help you along the way and take on tasks that aren't strategic or urgent
• How to educate your staff on new treatments and products and make it “stick” long term with excellent training
• How to think about your retail strategy, limiting your SKUs, and being smart about your inventory costs

We also take a few minutes to discuss what it means to be a working mom in this industry and the reality of really trying, often failing and constantly living with “Mom guilt” when attempting to balance it all.

If you are an aesthetics business owner that wants to stop guessing and start growing and you are looking for a business coach to take you to the next level, this episode is for you!

Learn more about how Laura can help you level up: www.laurajeannetteandco.com.

Follow Laura on Instagram: https://www.instagram.com/laurajeannetteandco/

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In Episode 69: Hustle & Flow, we sit down with Fiona Tennant, MSN, FNP-BC, CANS, Founder & CEO of Nurse Fiona Med Spa in Framingham, MA. Fiona began her medical career as an LPN, then became an RN and spent more than a decade working in Pediatrics. It’s in Peds that she learned the critical thinking skills that would later help her build a successful practice and become a respected, in-demand injector and trainer years later.

Before opening NF Med Spa, she worked at a Plastic Surgery center as a Staff Nurse, and she credits that job with giving her a foundation to build from as she entered the world of non-surgical aesthetics. One weekend class later, the burning desire to go out on her own wouldn’t fade, and she made a big decision to leave her steady paycheck and benefits and give entrepreneurship a go! She had to learn to inject largely on her own back then, but twelve years and one very successful med spa later, it was no doubt the right decision.

We talk a lot about her decision to go back to school and become a Nurse Practitioner. With kids, a husband, and a booming business, it seems like an impossible time to do it, but she’s overcome adversity and fought her way through life before. As a young mom, she was on food stamps and lived in Section 8 housing, but she knew where she wanted to go, and she’s always had the hustle factor to get there.

But why now? Why go back to school when all the puzzle pieces are finally in place? Her decision was driven by a few key factors that are weighing heavy on the minds of RNs across the industry:

• She never wanted to feel that her Practice or her staff were at risk because of her licensure or because she had to involve other parties to legally own NF Med spa.
• She’s a stickler for the rules and as the grey area gets smaller and smaller, she wanted to mitigate any risks and take that burden off her shoulders.
• As an NP, she can diagnose and prescribe eliminating the burden of hiring NPs just to complete Good Faith Exams so she can see her own Patients.
• More and more states are moving toward legislation to further limit the scope of practice of RNs and prevent them from injecting or running devices, and she wanted to protect what she’d build over all these years.

We also talk about the challenges of business ownership from wearing may hats to working late hours and finding the right staff who want to do great work and stay with you. Like so many, she’s taken injectors under her wing only to train them and have them leave, but she works diligently to create an environment that enriches her staff and fuels their growth.

With her NP boards wrapped up and a little more freedom on her hands for the first time in years, it’s no shock she’s antsy to keep growing! She has her sites set on south Florida where she’s opening another NF location and expanding her brand. She’s no stranger to the game and has been burned before, so she’s playing this one close to the vest….time will tell where the next Nurse Fiona Med Spa will open, but there’s no doubt it will be a success- she’s doesn't shy away from hard work, and she’s eager to grow into the next phase of her business journey!

Learn more about Nurse Fiona:

Nurse Fiona Med Spa: https://www.nursefiona.com/

Nurse Fiona on IG: https://www.instagram.com/nursefiona/

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This week we sit down with entrepreneur, injector & device expert Dana Zeitler, PA-C for a closer look at how she’s built a successful Aesthetic practice with integrity, expertise and intention on Episode 68: Honesty at Work. Dana began her journey into Aesthetics in 2009 with a chance opportunity to get involved part-time providing laser hair removal services, and she never looked back! From LHR, she moved onto tattoo removal, and eventually, injecting, and now she's at the helm as a success practice owner!

Over time, she honed her skills with both injectables and devices and made the next logical move. She and her husband opened D-Lux MedSpa in Naples, FL 8 years after that first chance encounter. Fast forward, and now Dana trains for Galderma & Sciton, and she frequently shares her expertise on podiums (most recently Aesthetic Next!), podcasts, webinars, and industry trainings. In addition to those engagements, she also conducts private trainings out of her Naples office, coaches other entrepreneurs, and she’s developed several resource guides to help injectors and entrepreneurs with everything from photography to consultations and more!

In this episode, we talk about Dana’s process for bringing on a new injector. She takes us through her 6 month onboarding program where new injectors act as her MA, learning and absorbing her techniques, her consultative process, her standards, and of course, her concierge-style approach to patient experience.

Each provider is trained on D-Lux’s services and modalities over time, and they are required to complete a certain number of cases and pass Dana’s quality assessment before they can ever see a paying patient. This means an injector is not cash-flow positive for the business for up to a year! But, as Dana’s seen over time, this methodical, in-depth training process pays big dividends in the long run.

We also talk about her passion for hiring true Medical Assistants for the practice. When she finally made the decision to invest in an MA, D-Lux added $600k in revenue the first year, and she attributes it to her MA. She talks alot about the importance of delegating and moving tasks that bog you down or that you simply shouldn’t do on to someone else - then inspect what you expect- but get it off your plate!

She started in laser many years ago, and her love of devices has only grown as she’s seen the transformative outcomes her patients can achieve with her protocols. She’s a big believer in “stacking” her treatments, or combining multiple devices or modalities, to create signature services that can only be found at D-Lux. We also discuss what it takes to get a new device off the ground- how to train, market, select patients, and integrate it into your overall service offerings.

One of the things that stands out most about Dana is her commitment to D-Lux’s core values, specifically honesty. We discuss how a strong commitment to honesty has enriched her practice by improving communication with and between employees, reinforcing the practice’s integrity with patients, and made her a more transparent leader when she’s busy managing a staff while also managing resources, legal and compliance, dollars and cents, marketing and more. This honest approach provides clarity and accountability, and it bleeds into her non-negotiables when it comes to following state guidelines, operating ethically and compliantly, and making sure she is doing everything in her power to safeguard the practice, her patients and the livelihood of her employees. She’s put honesty to work in her practice, and there is no doubt it’s creating value and enhancing the experience for everyone involved!

Learn more about Dana, her training opportunities and resources:

Visit D-Lux on the web at www.dluxmedspa.com

Follow Dana on IG at https://www.instagram.com/naplesbeautyinjector/
Follow D-Lux at https://www.instagram.com/dluxmedspa/

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We're taking you to the Exhibit Hall floor at Aesthetic Next 5.0 for Episode 67: Fast. Fierce. Female. We are joined by two powerhouse women each doing unique things to expand their brand and the brands of others but in very different ways. These two mini-episodes pack a punch, so while it’s not our traditional format, there’s plenty of valuable knowledge nuggets up for grabs!

We sit down first with Limor Weinberg, FNP-BC, CEO & Founder of The Clinic USA and brand new aesthetic-focused fashion line, Fillers Anonymous. Limor has been a part of the industry for many years, and in that time, she’s emerged as a successful entrepreneur, a KOL, private and industry trainer, and influencer. At her Miami clinic, she’s both treating patients and training others, and she’s built a great reputation in a very busy market.

But, as she looked at the industry horizon, she made the bold move to start allocating her time to a project that has become an overnight sensation, and it’s only getting started! Since unveiling FA, they’ve launched a handful of their 30+ sayings on merchandise like cropped sweaters, hats, tees, mouse pads, bags and more! With the competition growing more fierce, Limor says she’s sure of two things- Fillers Anonymous is an income stream she hopes to build into a business that rivals her clinic .And, she’s also a big proponent of AI and the concept of working smarter, and using way smarter tools. She touches on how AI has changed her own way of work, and she shares her goal to launch a full AI class for aesthetics. Fingers crossed!

Next we sit down with Lauren Taylor DeJohn, CEO & Founder of The Limited Agency now in Dallas, TX. Lauren Taylor or “LT” has quickly built a name for herself as the creative mastermind behind several of our favorite Injector influencers. She approaches brand management, social media presence, content curation and making a digital impact in much the same way as an injector augmenting a face- with a careful blend of science and art.

We talk about how she manages high-profile clients and becomes a unified part of their brand voice. What’s the goal- is it brand awareness, booking patients, expanding influence or just growing a following? In any case, it's authenticity and consistency! She talks about what it’s like to work on location with her clients and mastermind what’s happening behind the scenes to deliver the right content via the right channel at the right time. She shares a few key insights that can really impact your success with social from consistently posting to finding the right kind of content to achieve your goal. She also takes us through how to look at an event, even one as big as AN 5.0, and decide what matters, what will play well on social, and where to spend your time capturing content.

Learn more about Limor and LT:

Fillers Anonymous: www.fillersanyonymous.com

The Clinic USA: https://www.theclinic.us/

The Limited Agency: www.thelimitedagency.co

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We've just returned from the exhilarating Aesthetic Next 5.0 conference, and we've got a special treat for you! In Episode 66, The Leadership Alchemist, we're honored to sit down with the dynamic Shakira Cabrera, MPAS, PA-C. She's not just an aesthetic expert; she's a transformational leader who's turning her Practice culture into a business triumph.

Shakira embarked on her PA career back in 2006, gaining invaluable experience in diverse fields like Cardiology, Neurology, and Hospitalist roles. However, it was her time in Trauma & Plastic Surgery at Brooke Army Medical Center that ignited her passion. There, she witnessed the life-altering impact of reconstructive surgery, inspiring her to continue her journey in Plastic Surgery and eventually to Aesthetics.

In 2018, Shakira took the entrepreneurial leap, launching Jules Aesthetic & Wellness from a humble single-room (purple!) setup. Fast forward to today, and it's evolved into a highly respected practice boasting seven treatment rooms, a team of skilled injectors, and its own training facility. While her injection skills are unquestionable, what truly distinguishes Shakira is her exceptional leadership skills. Whether it's her keen business acumen, meticulous performance tracking, or her innate ability to foster a culture of growth and collaboration, Shakira has become a sought-after authority on running a thriving practice.

But don't be fooled by her business acumen—Shakira is also a master with a syringe. Her years in the operating room have given her an advanced understanding of facial anatomy. She honed her injection skills under industry leaders—a rare opportunity in the days when weekend crash courses were the norm. Now, years removed from her early beginnings, she's paying it forward, aiming to shorten the learning curve for new injectors through quality training & help them run better businesses..

Shakira shares her knowledge & expertise through various channels: private training sessions at Jules' facility, national tours alongside Erika Barry, NP-C, her co-founder at Injector’s Club, and on her Patreon channel. Together with Erika, she curated an extensive collection of invaluable tools, webinars, and business resources for Injector’s Club to help aspiring injectors hit the ground running (and new things coming soon!) Her Patreon is filled with real-time business insights and pearls for building better practices, and she’s also a respected, in-demand hands-on trainer with a knack for keeping things calm and easy to understand, no matter the complexity.

What makes Shakira's commitment to culture truly extraordinary is how she's transformed the often stressful task of employee retention into a competitive edge. She holds monthly one-on-one coaching sessions with her team, focusing on performance reviews and strategic growth plans. She's not just aligned with her employees' development goals; she's invested in their success and holds herself accountable. This transparent, supportive work environment she’s created has cultivated a culture that people are excited to be a part of every single day. Combine that with her analytical prowess, her ninja injection skills, and it's clear why Shakira is a bona fide business powerhouse.

So, enjoy this enlightening episode where we delve deep into the mind and methods of a true Leadership Alchemist!

Learn more about Shakira:

Instagram: https://www.instagram.com/lipsdontlieshakira/?hl=en

Jules Medical Spa:https://julesmedspa.com/

Patreon: https://www.patreon.com/Lipsdontlieshakira

The Injector’s Club: https://www.theinjectorsclub.com/

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This week we welcome a new(er) face to the Aesthetic Industrybut certainly not to the business brokerage landscape. Fernando Gonzalez spent nearly the last 20 years in high-end real-estate brokerage bringing buyers and sellers together on high-density luxury developments. He’s always approached the role of a broker as more of a trusted guide or partner, helping clients to achieve financial, emotional, and transactional success with each encounter.

He's built a successful brokerage firm, The Gonzalez Group,in the Dallas-Fort Worth area where he's still involved. But, with a veteran team who actively manages those residential and commercial relationship, Fernando is now shifting his focus to Aesthetics! He’s a big relationship guy, it’s evident from the moment the episode starts. Make no mistake, he’s still absolutely focused on helping sellers maximizethe value of their Practices, but the way he gets to that end goal is anything but transactional. To listen to Fernando describe his methodology is equal parts art and science.

He started ORO Medaesthetic Brokerage to fill a gap in the industry- one where brokers operate alongside their clients, fighting for high multipliers and big payouts, but never forgetting the human element of the process. He’s very focused on forging relationships that allow him to be the best representative of the owner’s vision, their operating reality, staff involvement and overall business desires. When he’s able to act as that trusted partner, the artistry of brokerage comes into focus. And it’s not only for the seller, but he’s also playing matchmaker between two parties, so he’s equally as focused on understanding the buyer, their investment thesis, long-term goals and the overall portfolio of practices in the mix, not just the offer. Finding the perfect match is the truly the artistic side of the broker's role.

In this episode, we talk about the ORO methodology and whata Practice owner can expect in a typical transaction. The process is equal parts art & science from making the right match to putting pen to paper and getting to the right number. But throughout it all, it’s very apparent that Fernando and the ORO Team spend as much time cultivating and focusing on the human element of the sale- the Practice owner’s desires, the desires of the staff and what happens to themin the transition, helping to manage the change as it comes, and never forgetting that the M&A process is not just the numbers. Behind it is a small business owner who’s embarking on a new, potentially scary and stressful process that involves handing over their life’s work. They’ve entrusted the care of their Practice to ORO, and Fernando's track record proves he's up for the challenge!

As ORO enters the Aesthetic space, there’s no doubt Fernando’srelationship-based approach will permeate every part of the “deal.” That's a big win for Practice owners who have been reluctant to take those next steps. Fernando’s passion for this industry and the opportunity to show a different side of the PE coin.

One thing is certainly clear, he’s just getting started! To learn more about ORO Medaesthetic Brokerage, visit their website at www.OROMB.comand follow Fernando and team on Instagram at https://www.instagram.com/oromedaesthetic/

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This may be our most fascinating podcast ever! We are joined by the Co-Founder of Rion, Inc., researcher and pioneer of regenerative medicine, and Cardiologist at the Mayo Clinic, Atta Behfar, MD, PhD. We're also joined by Saranya Wyles, MD, PhD, Assistant Professor of Dermatology, Program Director of Clinical Regenerative Medicine Education at Mayo Clinic and the Principle Investigator for Rion Aesthetic's flagship product, (plated)™.

Dr. Behfar spent several years in the initial stages of research getting a deep understanding of what influences cells to participate in wound healing. His research led him to find the major gap- communication- which is where exosomes come into play. They are the mechanism by which cells communicate with one another and make things happen in the body. Next, it was about finding the best communicators which led him and his research team to identify a particular group of platelet-derived exosomes that were specifically communicating about regeneration and repair. This was a true needle in a haystack endeavor, and thankfully it’s paid off- it’s propelled regenerative medicine in aesthetics to a whole new level.

Several years later, his findings turned into Rion, Inc as he continued on with research focused on organ regeneration (eventually the heart), and as a byproduct, he found an invaluable application within aesthetics. Looking into the future, he discusses what is possible with injectable exosomes to supercharge what filler, toxin and biostimulators can do in the tissue. We won’t need to just fill or relax wrinkles, but there is the potential to repair the tissue enough that it’s no longer a concern.

If Dr. Behfar is where it started, Dr. Wyles is how it’s going. Not only is she an expert in regenerative medicine, but she’s also a practicing Dermatologist. She is using exosome technology in her practice daily, and to hear her discuss the effectiveness and results she sees with (plated)™ is remarkable. She is using it as a primer for her patients before procedures, as their primary skincare product, and for post-procedure healing. While this is not a sponsored Rion Aesthetic's podcast, the results she's seeing clinically, not just in the lab, are cause for major kudos to the Rion Aesthetics research team!

She’s working on next steps toward future research involving hair growth, injectable exosomes and atopic dermatitis among other potential uses- all pending the FDA of course. She truly is the perfect intersection of where the research lab meets the treatment chair.

We are definitely at the tip of the spear in regenerative medicine with this episode. It’s rare to sit down with two of the best and brightest minds on the research front and get a solid breakdown of the science and the clinical application of something as novel as platelet-derived exosomes. In addition, Dr Wyles provides a checklist of sorts for you to consider before bringing exosomes into your practice. It’s important to check things like donor quality, batch consistency, batch effectiveness, platelet or stem-cell derived, and to ask for the clinical research that is backing the product. We know Rion Aesthetics has no shortage of research available, and from the sound of what’s next, they are only getting started!

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This week we’re diving headfirst into all things digital marketing for E63: Black Belt Digital & Beyond with Rick O’Neill, FRSA. Rick has spent 22 years focused on digital marketing, the last 11 of which he’s been at the helm of award-winning, UK-based agency, LTF Digital exclusively serving the Aesthetic industry. Rick and his team are entrusted to lead the marketing efforts not only for the big brands that serve the Aesthetic Industry, like Merz, Allergan, AlumierMD, Crown Aesthetics, Lumenis, and Alma (just to name a few), but, they also intensely focus on marketing for practices. That’s a unique combination not found in many agencies- they understand the hyper-competitive aesthetic market from all sides, and they are able to maximize results across various budgets and differing needs.

Rick’s list of international speaking engagements is quite long, his client list is longer. He’s of the mindset that there’s no benefit in keeping his expertise close to the vest. As an entrepreneur, just because you can doesn’t mean you should, so one of his tenants is to ensure as an entrepreneur you understand what you should be looking for in an agency, how to measure impact and results, and how things SHOULD be done so that when you delegate those tasks to someone else, you can hold them accountable and keep tabs on their success.

But with a black belt in taekwondo, it was inevitable that he would apply some of the key tenants and discipline of martial arts to how he approaches digital marketing. In his new book, Black Belt Digital, he draws many similarities between the two disciplines. In marketing and martial arts, you must have a focused plan, consistently show up, be flexible and adaptable in your approach, and be efficient with your energy and your time. At the end of the day, it’s a competition, whether on the mat or in the market, so tapping into that competitive spirit certainly doesn’t hurt! He just released Black Belt Digital, and in only a few short days, it’s shot to the #1 spot in The Medical & Healthcare Practitioners, Beauty Therapy and E-Business categories. This culmination of his 2 decades in marketing is a 60,000-word, 20-chapter field guide to all aspects of growing a digital presence with practical advice and insights into where to focus your time and attention.

Some of our favorites of Rick’s digital building blocks include:

· Mastering local Google SEO

· Leveraging automations and a solid CRM

· Using data and analytics to drive decisions

· Diversifying your marketing strategy: a content, education, influencer, video & email marketing mix

· And, knowing exactly who you are so you can stay laser focused on your target audience and craft your online presence accordingly

Rick is coming to Aesthetic Next 5.0 this year in Dallas, TX for his first US-based workshop! He’ll be bringing his Digital Dojo stateside to share his knowledge and provide tested strategies that are actionable and achievable. He’s also speaking in the Business Track, so make sure if you are attending, and if you have any part of marketing your brand or your practice, that you DO NOT MISS this workshop! Find more information regarding Ricks’ workshop at Aesthetic Next by visiting www.AestheticNext.com/workshops

As a For the Record listener, Rick is offering several FREE tools to take an objective assessment of where your practice is right now so you can start to map out what’s next. Click HERE to access your:

· Free Guide on Google Optimization

· Free Guide on Website Enhancement

· Free Online Scorecard to assess your MedSpa's Digital Health

Here are some helpful links to learn more about Rick, his book and his agency:

Checkout Rick’s new book on Amazon and visit www.BlackBeltDigital.com for more information.

Find out more about Rick at https://www.rickoneill.co.uk

Find out more about LTF Digital at https://ltf.digital/

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Episode 62 is right on time to prepare for and #TakeFive at Aesthetic Next 5.0 coming up in only a few short weeks in Dallas, TX on September 7th-10th. In this episode, the AN Conference Director & FTR Host, Tiphany Hall, PhD, sits down with the Director of Vendor Relations, Vivienne Echendu, and Business Development Manager, Marcus Curtis. Together, Vivienne and Marcus are responsible for the entire vendor aspect of the conference- that means they manage the Exhibit Hall, ensure sponsors for evening events, curate the vendor Think Tanks and Learning Labs, secure sponsorships for key experiences and activations to enrich the attendee experience and more.

Vivienne joined the organization during the 2nd year of Aesthetic Next- AN Virtual- and after surviving that shutdown road bump, she's been on the move creating a destination for sponsors and exhibitors at AN. Now in year 5, Marcus has joined forces to help as our attendee count grows and so does the expectation of our meeting!

In this episode, we take you behind-the-scenes, into the inner workings of Aesthetic Next 5.0! From what to wear to how to plan your day to making the most of your experience, we give you our expert tips complied over the last 5 years. It's the little things- what are the must see sessions, will I have time to see all the things I want to see, is the Exhibit Hall really a valuable way to spend time, and on and on! If you've never been to AN 5.0, the giant schedule can be overwhelming and Episode #62 is here to help you make sense of it!

The AN 5.0 crew talks through all the deets on: ▪️The exciting events happening Thursday, Friday, Saturday & Sunday in every track ▪️How to participate in the scavenger hunt and win fab prizes! ▪️What you can find in the mobile app and how to plan your weekend agenda ▪️What’s included in the General Conference Pass and the can’t miss sessions in our four core tracks ▪️All the complimentary services available for attendees ▪️ What’s in store at the Thursday Opening Reception, The NEXTIES and the 5 To The Future Party ▪️All. The. CMEs!!!

Whether you’re thinking about going to AN 5.0 or you’ve already purchased your tickets, this is the FAQ, insider info sesh you need to start planning!!!!

If you are looking for more information on Aesthetic Next, head to www.AestheticNext.com

Be sure to cast your vote for our 2023 NEXTIES winners by voting at www.AestheticNext.com/Nexties

Checkout our robust lineup of Workshops, Masterclasses and Bootcamps at www.AestheticNext.com/Workshops

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We're kicking things off with a little SPARKLE! Join our first guest of the season, Dani Sher, PA-C, Founder & Owner of Sparkle Aesthetics for an in depth look at ultrasound practicality, entrepreneurship & attracting the right patients to your Practice!

In the season opener, From Stand-Up to Standout, Dani takes us on a journey from early days in stand-up comedy to eventually finding her way back to medicine in the ER, to Aesthetics and now as one of the key leaders of the ultrasound movement. She's been an integral part of ultrasound education across the US training providers in her office in Chicago and at conferences around the country.

Her secret to success is her ability to make ultrasound approachable and understandable at all levels. From her Top Gun and Black Fish metaphors to using chicken breasts for target practice, attendees walk away with the power to begin using ultrasound in their day-to-day procedures.

She trademarked her approach, Safe Mapping ™ which cuts through the noise and complexities of full face vascular mapping to present what's important for an injector - the areas of the face where they are actually injecting!

Beyond her expert ultrasound skills, Dani is also a entrepreneur who took her practice from the occasional Botox party to a dedicated storefront in Chicago. In the midst of an expansion to accommodate her growing training programs, she's also busy hiring, onboarding, marketing, seeing her own patients and overseeing the operations at Sparkle Aesthetics. And, she's fitting it all in somehow while also being a wife and a mom.

Perhaps a creative outlet or a source of stress relief (either way we are here for it!) her comedy chops are one of the things she's well known for in the industry. Her parody videos of the Aesthetic underbelly bring a reality punch seasoned with well-timed humor. They say all the things we can't and remind us that at the end of the day, the pop culture obsession with influencers and social media fame aren't what makes a great injector!

We also explore her one-of-a-kind and always recognizable branding. Sparkle's identity is a throwback to the nostalgia of her childhood, shows like Be Witched and The Jetsons. It permeates everything she does and is a perfect example of bringing a concept to life. It also attracts her tribe- between her comedy chops, the office branding and DNA, and her larger than life persona, patients who end up at Sparkle are drawn there by design.

In this episode, we discuss:

• Creating a brand that attracts the right Patients for your Practice.
• The challenges and rewards of building your own business.
• Her own learning journey with ultrasound & how it's impacted the way she teaches and trains.
• The reason she created Safe Mapping™& how it can work in your practice.
• Her upcoming trainings, specifically Aesthetic Next!

We're thrilled to have spent this time with Dani learning the ins and outs of what makes a standout educator, injector and business owner tick! Episode #61 is a great way to add a little sparkle to your day!

Want more of Dani in your life? We've got two upcoming workshops at Aesthetic Next that you just can't miss! Learn more at www.AestheticNext.com/Workshops

Preshow Education- Wednesday, Sept. 6th

Facial Ultrasound Immersion with Dr. Stella Desyatnikova

Workshop: Saturday, Sept. 9th

Introduction to Ultrasound & Practice Uses

Dani also trains at Sparkle Aesthetics on a regular basis. Find out more about her courses here: https://www.sparkleaesthetics.com/training-for-providers

Find Dani on Instagram: https://www.instagram.com/dani_sparkle_pa/

Learn more about Sparkle Aesthetics: https://www.sparkleaesthetics.com/

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Are you ready to be truly "competition-less" and build a sustainable brand that leads to increased revenue, less burnout, and carving out your niche in the Aesthetic Industry? If this answer is YES, this episode is going to give you the keys to unlocking the secrets of scale! It's the first step in a 4-part series focused on bringing the value of the Proprietary Aesthetic Method to your practice!

We've teamed up with KLC Consulting Founder & CEO, Kaeli Lindholm, to deliver her proven methodology and winning formula to you starting with this podcast! From here, Kaeli will guide you on your journey to create your brand identity and lay the foundational structure to propel long-term growth. There will be 3 stops along the way: Positioning Your Business in "The Gap", Developing Your Proprietary Method, and Incorporating PAM in Your Day-to-Day Operations. In addition to the guided series, you have access to a resource guide that lays it all out for you and provides a blueprint for getting the most out of your PAM. Kaeli's worked with hundreds of business owners just like you, and her clients have proven this resource guide is truly a multi-million dollar business asset!

In this episode, we talk about the current climate in the industry- competition is fierce, the influx of patients is turbocharged, and injectors and business owners are desperately needing to add headcount or add locations to manage it all. But, it's not easy to do when you haven't formulated your brand identity, you can't market proprietary treatment methods or onboard new staff to deliver them, your processes and operational flow isn't set up to work across multiple people or locations, and training patients to be okay with seeing someone other than you is a Herculean task! Time is a finite resource, and in addition to the potential to add millions in incremental revenue, spending time creating your PAM can give you time back to live that life you are working so hard to create. It's a small investment of time and money that can have a major impact for years to come.

With this collaboration, we've been given the go-ahead to launch this course for only $297. It may truly be one of the best investments you ever make. As you wrap up your PAM process, Kaeli offers the next level of growth with Confidence to Scale which is a 6 week business certification program that takes the work you've done with PAM and helps to transform your entire practice.

If you haven't met Kaeli, you are in for a treat! Widely recognized as a brand revisionist, Kaeli believes achieving ‘category of one’ success requires taking a differentiated approach. Her coaching and academy programs bring unique perspectives that challenge the very construct of business success. Paired with significant revenue growth, clients describe the benefit of working with Kaeli as “game-changing”, “both guide and exceptional partner”, and “provides value well beyond monetary measurement!” When you partner with Kaeli you will make an empowered transformation in your business and life. She was named a Top 10 Most Inspiring Women to Watch in 2023 by Forbes Magazine, and she's climbed the Fortune 500 ladder, built a 7-figure medspa, and helped hundreds more find true success.

To learn more about this program, visit Learn.AestheticNextProductions.com.

To learn more about Kaeli, visit KLC Consulting at www.KLCConsultants.com

To follow Kaeli on Instagram, visit https://www.instagram.com/kaeli.lindholm/

To listen to Fierce Factor Podcast hosted by Kaeli, visit https://podcasts.apple.com/us/podcast/the-fierce-factor-with-kaeli-lindholm/id1508553517

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We end Season 3 talking about hustle, passion, courage, and leadership with industry icon, IG influencer, and successful entrepreneur, Shelby Miller, DNP, FNP-C. In The Leadership Manifesto, the RUMA Aesthetics & RUMA Academy Founder, CEO & Medical Director gives us an intimate look at everything from the childhood experiences that shaped her and the lessons she’s learned in business and in life as her career has taken off in a meteoric fashion since opening her own practice in 2018. If you have even one conversation with Shelby, it’s immediately apparent that she has a passion for learning, for growing others, and for providing the best care possible for her Patients. That passion is equally matched by her work ethic- she’s not shy about doing the hard things. Whether it’s long hours, doing her own construction, putting in the time to learn and work on herself, or balancing multiple business and a family, she somehow makes it all look effortless. Despite how it may appear on the Gram, she’s quick to tell you, it’s not without its challenges and sacrifices!Lucky for us, her original desire to be a CRNA didn’t fulfill her need to care for and be involved with patients, and it lacked the fast pace she’s accustomed to. She worked for a few medical spas early on and a facial plastic surgeon, a role she credits with helping her to really master anatomy, but came to realize her internal mission, vision and values didn’t jive with the culture of these locations. And with that realization, RUMA was born in a single room, a few hundred square feet, located inside a beauty bar. It didn’t take long for her to outgrow that space move into her second RUMA location which was 10X the size! It was here she expanded her team and really solidified the identify of RUMA Aesthetics. Shelby shares that RUMA is typically a premium option compared to the local market, but she and her team have created an environment that provides a high-end experience, superior results, and a patient-centered approach that includes modern technology like ultrasound. She attracts patients who fit the RUMA DNA: high-end, high expectations, and high-value. Fast forward 2 short years, and she grew out of that location, and has now moved into what she calls “The Mothership,” a 10,000 square foot Taj Mahal that has not only grown her RUMA Aesthetics business but has opened an entirely new opportunity to expand RUMA Academy and continue her mission to teach and train others. When she’s not running RUMA Aesthetics or RUMA Academy, she and her COO/CFO husband and RUMA Air pilot, Jordan, are jet setting around the US to private trainings (don’t worry..their plane has a parachute!). It may seem excessive to some and genius to others, but their investment in a plane has given her an opportunity to carve out time for her marriage, a great tax benefit, and a timesaving, efficient way to travel without demanding so many nights away from her 2 little girls! Throughout this episode, she shares countless tips for how to spend your time wisely, invest in help along the way, and to know how to stack your schedule and be okay with saying no. That’s been an evolution as she’s grown into her leadership role, something she takes very seriously. She talks about the lid effect- if the leader hits the lid and stops growing, the organization and team are stifled as well. Because of this, she’s been a student of leadership for several years, devouring books, working on herself, and leaning into the role with courage and connection. As she says in the episode, more is required of leaders- they must see things first, have more courage, take more risks, own more responsibility, but when done right, great leaders receive more. There’s no doubt she’s manifesting an empire and receiving the fruits of her hard-earned labor. We also venture into her role as a Provider and the insane skills she’s acquired over the years. What’s her best advice for doing the same?•Always ask why. Just because it was taught in a training or is a popular opinion, peel the layers back and ask why it’s done that way. When you do this, then your skills can begin to evolve. •Take the risk, pay for the training, commit to learning. She went to an ultrasound course, realized she was in over her head, and then buckled down and learned as much as she could, and went back and tried again. •It’s okay to do things differently. Find what appeals to you, then go train with the people who are producing those results. There is no one-size-fits-all approach when it comes to artistry. •There is no part-time if you want to achieve greatness. The industry is a grind, and becoming a great injector requires discipline and commitment. To see what Shelby’s accomplished as a business owner in only a handful of years is nearly impossible to imagine. It’s a testament to her leadership and her passion to stay true to what she believes and why she started RUMA, and to bring her team along on that journey. She sees patients 4 days a week, runs a staff of 30, conducts frequent trainings at RUMA Academy and travels around the US to train. And in all that, she says it doesn’t feel like work at all. She still finds joy in the day-to-day and has the excitement to continue growing and evolving herself and her businesses. If you are just starting out as a new business owner or you’re struggling to hold on to your culture and core vision as your business grows, this podcast is for you! It’s an action-packed sit down showcasing the hard lessons and gratifying rewards from someone who is doing it all (and making it look effortless on Instagram!)Learn more about RUMA Aesthetics: https://ruma.com/Book Training at RUMA Academy: https://rumaacademy.com/Follow Shelby on Instagram: https://www.instagram.com/aesthetic_injector/Follow RUMA Aesthetics on Instagram: https://www.instagram.com/rumaaesthetics/Follow RUMA Academy on Instagram: https://www.instagram.com/rumaacademy/

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This week we take a 20+ year look at the past, present and future of injectable procedures with veteran injector & skincare expert, Kimmi Ragone, RN, BSN, CPSN. For the last 23 years, she’s been with Bucky Plastic Surgery, first as an OR Nurse assisting in facelifts and body procedures and over the last several years, she’s provided non-surgical treatments at one of four Bucky locations throughout Philadelphia where she also serves as the Director of Skin Care & Injectables. From the early days with one filler option and one toxin option til now, Kimmi’s been on the forefront of the scientific and product-driven evolution of the industry. When she looks back to those first 3 to 5 years, she’s quick to admit that having the luxury (or limitation) of only a couple of products gave her and others of her tenure the opportunity to really master each product as it came to market. But as every innovator does, she was eager to explore new ways to use those products to produce more favorable aesthetic outcomes. She’s spent A LOT of time, 2 decades worth, with respected and admired Plastic Surgeon, Louis. Bucky, MD, FACS, and she’s had the opportunity to learn facial anatomy hands on in his OR. It’s her strong foundation in anatomy that gave her the courage and know how to venture off-label and try new techniques while staying safe and being mindful of overcorrection. As the years have passed and manufacturers have brought so many products to market, many of the concepts she implemented early on have come full circle with new indications and new tools in the modern injector toolbox. But all that innovation isn’t without pitfalls. In this episode she addresses the point in time when the industry went “cheek crazy” trying to efface NLFs and how we may be on a slippery slope toward making the same mistake with the overcorrection of chins. As she’s out teaching and training for Galderma and Evolus, she’s constantly reiterating the need to look artistically at the face and create balance and harmonization. That means saying no when patients are better served with a facelift or when their finances won’t stretch far enough to produce the results they really want and need. As part of a big practice, Kimmi has access to every product without the same constraints that a small practice may feel when it comes to cash flow and profitability. Because of this, she has a unique advantage to pick and choose among all the product lines to create the optimal result. But even with all the options, she knows her own limitations and that of HAs and biostimulators and refers patients for surgery when it’s the better option. Having a great relationship with a plastic surgeon is something she urges every injector to seek out and build as their patient population continues to age. In this episode, Kimmi shares a tremendous amount of injection and patient experience pearls:•Be deliberate in creating every step of the patient journey so you elevate their experience.•Anatomy is the foundation of everything. Spend time in cadaver labs and ORs learning as much as you can before treating patients or venturing into unknown territory.•Being a skilled, technical injector can only take you so far. You must also apply artistry concepts to create beautiful results. •Build your practice in such a way that you can offer alternatives with financing or stepwise, yearlong plans so that you can deliver what your patients truly want and need and exceed their expectations. In addition to her faculty role at Coast to Coast Cadaver, she will be joining us at Aesthetic Next 5.0 to share her perspective on liquid rhinoplasty as well as joining a panel of fellow experts to battle it out as they share how they would approach various cases. She will join both cadaver labs as faculty to share her vast knowledge of anatomy and to train the next generation of great injectors. In the meantime, she’s excited to continue her own revolution as the industry changes, continue mentoring others, and provide the exceptional level of care she’s dedicated herself to for the last two decades at Bucky Plastic Surgery.Follow Kimmi on Instagram: https://www.instagram.com/the_beautyratio/Learn more about Bucky Plastic Surgery: https://www.drbucky.com/Follow Bucky Plastic Surgery on Instagram: https://www.instagram.com/buckyplasticsurgery/

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Episode 58 is here, and it’s packed full of the information you need to build your digital presence and fully book your schedule.

We sit down with Aesthetic Conversion Founder & CEO, Jared Rohrer, who specializes in helping aesthetic practices move patients from search to sale and everything in between!

Jared’s been in the aesthetic industry for several years. He’s worked with big names like Shino Bay Aguilera amongst others , produced conferences likes Beauty Through Science and FaceIt Virtual, and he’s been a content king producing videos, training series, and other production assets via his other business, Really Good Content.

But, Jared has a passion for business and for helping entrepreneurs to grow and scale, and with his knack for content and love for marketing, Aesthetic Conversion is making a major impact on every practice his team serves. As a customer of AC, Jared’s team helps you define and polish your web presence. That includes everything from website structure to sales funnels, copy that converts, rising in the ranks on google, and building a story around your brand that attracts the heats and minds of the patients you want. AC manages every part of the marketing ecosystem- email and text campaigns, lead nurturing, blog posts, social presence, marketing automations, and more. His expertise has landed him a Faculty position on GAIN Business and with Revision Skincare and podiums at meetings across the industry. (Make sure to register for his AN 5.0 workshop when it launches!)

How does he do it? In this episode he provides a tremendous amount of value with 5 key areas of focus:

• How to build the the right landing page to improve bounce rates and appeal to your target customer.
• Creating sales funnels with free offers to capture patient contract detail and grow brand affinity before they ever walk on.
• How to leverage text campaigns to instantly increase conversion and stay connected to patients.
• How to show up on the first page of Google through long tail keyword analysis and understanding your local market dynamics.
• Harnessing the power of Chat GPT to expedite the content creation process.

If you’re struggling with lead gen or are ready to take your digital presence to the next level, this episode is definitely for you!!!!

Learn more about Aesthetic Conversion: www.aestheticconversion.com

Follow Jared on IG:https://www.instagram.com/jaredroars/

Contact Jared: Jared@aestheticconversion.com

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This week we are combining the power of skincare & injectables to bring you the Best of BOTH Worlds with SkinRX founder and award-winning Aesthetician, Roxanne "Roxy" Drese, LE.

Roxy has been involved in entrepreneurship in some form her whole life. Her mother owned a spa, and she swore she'd never do it, but life had other plans. From her own skin struggles, she developed a passion for skincare, and her fate as an Aesthetician was sealed! She opened SkinRX in Southlake, TX, an affluent suburb of Dallas in 2015 with the singular focus on services she could provide an Aesthetician. For 3 years, she referred out business to local injectors after carefully matching the Patient to the Provider. Over time, it became complex to figure out schedules of treatments, who to go to for what, and of course the financial missed opportunity, so after careful research and planning, she turned SkinRX into a full clinical medspa.

Now, she has multiple Aestheticians and Injectors on staff, and her dream of holistically treating the Patient for all their aesthetic concerns has come to fruition. As she's grown SkinRX from one location to two, she's not afraid to admit she's made a few mistakes along the way. But one thing she has firmly planted in her clinics? Culture. Roxy is a firm believer in TEAM. Her staff meets often so they can stay aligned to the same mission, vision and values and so that operationally they are on the same page. Part of that culture is adhering to the brand. She spent the time to develop brand guidelines and a framework for how SkinRX should look and feel to every Patient.

When it comes to hiring, she's all about making sure she has a really good sense of the person before bringing them into the fold. That may mean calling other spa owners who have worked with someone or doing multiple interviews to get a good sense of their character. Employees go through a 1-2 month onboarding process, then they work within their teams to make sure their skillsets are up to par with the SkinRX standards. During COVID, Roxy launched an eCommerce store to keep things afloat during the shutdown. Now, she's focusing on continuing to grow that aspect of her business while also focusing on the steady growth of SkinRX.

What's fueling that growth? Her biggest driver is referrals! And the SkinRX membership programs brings clients back 12x a year for their services! More frequent visits mean more opportunities to provide services for her staff! And those service are carefully curated to feel like packages and programs, not one off services. She's careful to jump into new things until there's a solid plan in place and the early adopters have worked out the kinks. Roxy is a powerhouse in her own right. She was named Dermascope's National Favorite Licensed Esthetician in 2021, and she won 1st Place in The Skin Games, Age Management Category in 2018. She's also spoken at Aesthetic Next, Live Love Spa, and she actively mentors other Aestheticians. She's also the mom of two teenage daughters, and she let us know when she gets one out of the house, she'll think about opening that third location! Ha!

Find out more about Roxy on Instagram: https://www.instagram.com/skinrxbyroxy/

Find out more about SkinRX on the web: https://www.dfwskinrx.com/

Find out more about SkinRX on Instagram: https://www.instagram.com/skinrxsouthlake/

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We’re back this week with an industry visionary who has spent the last 10 years leading marketing and training efforts in the Aesthetic Industry. After business school, Drew Fine spent 10 years at Eli Lilly honing his craft in Diabetes marketing before moving to Galderma, where in the course of his nearly 7 years there as VP of Marketing, he led multiple launches of new FDA approved products, played a major role in the development of GAIN, and in many ways, masterminded the rise to dominance of the Restylane, Dysport and Sculptra brands under the ownership of Nestle Skin Health. From there, he moved to Allergan as VP of Marketing for the Facial Injectable Portfolio for nearly two years where he had his hands in Juvederm, Botox and AMI marketing efforts. But now, he’s taking on a whole new challenge….At the start of 2023, Drew was named the Chief Commercial Officer at Advanced MedAesthetic Partners. Since its inception in October ’22, AMP has experienced rapid growth, scaling from 7 to 21 practices in only a few short months. Why? Some may lump AMP into the same category as traditional “Private Equity,” but as Drew can attest, their model is different. They come alongside successful practices and partner for the long haul. His analogy of the Marriott Autograph collection is a good one- great practices get to keep the very essence of what makes them successful and unique in their local markets, much like the Autograph hotels, but they get to reap the benefits of having a sophisticated, structured corporate partner in the background who oversees the legal, technical, compliance and HR operations much like Marriott. It’s truly the best of both worlds!AMP is led by Nicole Chiaramonte, a veteran entrepreneur who was a multi-Aesthetic clinic owner prior to taking the CEO reins. She and Drew share a similar vision to create a culture of appreciation, maintain a strong focus on the people who make up the business, and to be a source of value for both owners and their staff as they transition to the AMP family. AMP has assembled a leadership team with the right balance of aesthetic experience and outside perspective, and their vision for the company stays true to the goals of the industry: putting patients, people and practices ahead of profits. Drew has been an advocate for solid training, something he focused on at both Galderma and Allergan, so it’s no surprise that a key part of AMP’s strategy is offering best-in-class training to both Providers and Staff. From the AMP fellowship to protocols and processes, employees at any AMP-owned practice have access to learn and grow within the organization. From Drew’s perspective, one of the benefits of partnering with AMP is the opportunities for staff. As the organization continues to scale, it unlocks the potential for regional directors and trainers, corporate and field positions that just aren’t an option in a privately-owned practice. To hear Drew talk about the industry and where it’s headed is part of his magic. He sees the chess pieces before others know a game is even being played. What’s missing in our industry? In his opinion (and we share it here at FTR!), it’s about technology. First, it’s automating the lead gen to booking process so that patients can find practices anytime from anywhere, keeping the store front open 24-7 without the expense of human capital. It’s offering capabilities for patients to assess their own needs, buy what they want, book and come in without human intervention. Second, it’s data mining. It’s using data in sophisticated ways to make solid decisions for the practice, and at the scale of AMP, their access to large data sets across all geographies creates a serious advantage when it comes to Amplifying the Aesthetic Industry!Learn more about Advanced MedAesthetic Partners: https://www.weramp.comFollow Drew on Instagram: https://www.instagram.com/drewfine24/Follow Drew on LinkedIn: https://www.linkedin.com/in/drew-fine-766ba/

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This we are shaking things up and breaking the model with guest Brandon Mullen, BSN, RN-BC. Brandon has reinvented the Practice Manager as we know it today. He's not sitting at a desk in the Practice 40+ hours a week. He's fractional, spending half of his time onsite at Aiyana Atelier in Virginia and the other half at home in Pennsylvania!

How does this work, one might ask? Brandon has been in Nursing since 2009, had a career in healthcare technology, and then answered the call when Ashley Carmen, FNP-C quickly grew her solo owner/injector Practice in Old Town, VA and needed help! Brandon is obsessive when it comes to systems, processes, project management, and details! That's why he's been able to manage both on and off-site as Ashley's grown Aiyana Atelier from now one location to two! From routing phones to shared docs, photo albums, and some help from Asana, he can run a tight ship from 4 hours away!

Brandon strategically allocates his time to take vendor meetings, work on client experience, and manage the hands-on things in the Practice during his week long visits. When he's at home, it's all about the administrative work, website updates, planning the second location buildout & launch, and things that we could all use a little peace and quiet to accomplish on the day to day.

As Brandon and Ashley scale Aiyana to a second location in Middleburg, he's flexing into different parts of his fractional role. Now, he is going between his home and two locations, and he's responsible for maintaining the level of service, ambience and experience Aiyana's clientele expects at both locations. As in all things that double, it's double the inventory, double the marketing, double the client responsibilities, but he's created such a defined process, that Aiyana's second location is set up for success!

Brandon has also been actively consulting with other Practices as they continue to grow. He is fresh off a lecture at AmSpa where this idea & his experiences as a fractional Practice Manager was well received! It's not always feasible to find the best talent locally, and it's hard to find the right fit even when they can be onsite 100% of the time, so this New Frontier is certainly catching traction. One of Brandon's passions (and ours!) is helping Practice owners and new managers to connect with other industry professionals in the same role through an association or network. With a dedicated space just for practice owners and managers, the hope is to take the collective knowledge of the group and share it just like we do with Injectors. For now, he's busy launching a second location, and there's little doubt that more will soon follow, so perhaps when that's done, he can tackle this new challenge!

We know Brandon will be joining us at Aesthetic Next in September to share more of his experience and expertise, but to connect with him in the meantime, click the links below:

Brandon's IG: https://www.instagram.com/the_aestheticconsultant/

Aiyana Atelier IG: https://www.instagram.com/aiyanaatelier/

Aiyana Atelier Website: https://www.aiyanaatelier.com/

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This week is like bootcamp for anyone and everyone who is trying to generate leads, increase revenue, and build a bigger practice. We have Diamond Accelerator Founder & CEO, Katlin Cauffman, in studio this week, and she's sharing some KEY information that you need to hear before you build your next offer or place that next paid ad. With years of experience marketing practices of all shapes and sizes, her expertise and insights make this episode a full blown marketing course that you'd paid big bucks for somewhere else!

Katlin's company handles everything needed to be massively successful with lead gen, nurturing, and long-term retention of your client base. And over the years, after helping hundreds and hundreds of med spas, she's got a great handle on the things you can do along the way, in her own words, to make your marketing suck less! Her proven system makes it EASY for practices to set it and forget it, and to focus on other parts of the business while also knowing their marketing efforts are in strong, capable hands with the Diamond Accelerator Team! But, things like a thorough consultation and really good follow up are critical pieces that often get missed- if a company brings you leads on leads on leads, and the team inside the practice can't convert them to paying patients (or upsell them), then it's all for not. And Katlin spends alot of her time helping practices understand the funnel is only as good or as important as those face-to-face interactions.

We talk about the consultation often, how to assess, how to present the treatment plan to the patient, and on and on, but do we do it over and over every time they come in? Do we understand the trial close and how to upsell? Are we overcoming objections and driving incremental revenue? ALOT rides on that consultative approach, and that's why Katlin has spent a tremendous amount of her time developing a full strategy that definitely doesn't suck! Who wants to crush an ad campaign or rock it with SEO just to have it fall apart at the consult- nobody! As part of our podcast launch this week, Katlin is giving away her full training program "The 5-Star Consultation Process- for FREE! It includes video training, a checklist, plug & play and scripts and more! It's a huge value that can pay big dividends long term.

5 Star Consultation Process: https://www.diamondaccelerator.com/5star-download

We couldn't recommend this episode more, and Katlin is a total rockstar. Be sure to grab a notepad and pen because you will definitely want to jot down a few key takeaways!

Learn more about Diamond Accelerator: https://www.diamondaccelerator.com/

Follow Katlin on Instagram: https://www.instagram.com/katlincauffman/

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Episode 53 is a Texas-sized crash course on serial entrepreneurship, overcoming adversity, and the patient experience.

We sit down with Fort Worth native Heather Finks, FNP-C, founder of House of Beauty and a veteran nurse injector.

This is Heather’s THIRD entrepreneurial endeavor, starting her first business at age 21 despite all odds. Her childhood was less than picture perfect. She was raised by a single dad in a low income home, and she became a mom at 15. She made a decision then to do what she had to in order to change the generational story for her daughter, and boy did she!

She’s done a lot in a very short time, and basically her entire adult life she’s owned a business. She’s learned to be agile, to try new things, and to remove failure from the list of possibilities.

In this episode Heather shares:
▪️Her experiences with overcoming adversity and the mindset you need to survive
▪️Running a successful business from idea to single location and then starting to scale
▪️Her philosophy on the patient experience and where the consultation falls apart (and how to fix it!)
▪️What it’s like to share your sobriety and your faith on a public forum and be okay with who you are

This episode will fill your cup- to hear Heather’s story and see where she’s ended up and what she’s been able to accomplish proves we can do anything if we want it bad enough. She was definitely 𝘽𝙤𝙧𝙣 𝙏𝙤 𝘿𝙤 𝙈𝙤𝙧𝙚!

Learn More About Heather on IG: https://www.instagram.com/injector_heather/

Learn More About House of Beauty on IG: https://www.instagram.com/houseofbeauty_fw/3

Learn More About House of Beauty on the Web: https://www.houseofbeautyfw.com/

Learn More About Sex, Love & Injectables Podcast: https://podcasts.apple.com/us/podcast/sex-love-and-injectables/id1503192485

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This week we are ditching the koolaid, poking the bear, and going unfiltered with industry pioneer 𝗦𝗰𝗼𝘁𝘁 𝗖𝗮𝗹𝗹𝗮𝗵𝗮𝗻, 𝗣𝗔-𝗖 in Epidode 52 𝙋𝙡𝙖𝙮𝙞𝙣𝙜 𝘿𝙚𝙫𝙞𝙡'𝙨 𝘼𝙙𝙫𝙤𝙘𝙖𝙩𝙚. Scott opened Dolce Vida Med Spa in 2010 after a career in heart surgery and a strategic move to plastic surgery. He saw the writing on the wall, and took a big leap to opening a med spa that has certainly paid off. Now, 4 practices later, he’s orchestrated a lot of change in the industry!

If you have used, heard of or thought about threads, you can thank Scott! He was integral in bringing threads to the US more than a decade ago, and he’s one of the most respected thread practitioners and trainers in the country. He’s also the mastermind and founder of Dolce Symposiums which included ten action packed training events centered on threads and drawing in the biggest names in the country. He held his final one in 2022, but he’s not slowing down.

Who is Scott Callahan, and why do we all listen when he speaks up?

Scott is the expert trainer/educator for multiple companies including Suneva, Galderma, Harvest Terumo, Benev, MINT and Merz. He is a trainer/educator for Bellafill for the East Coast and was the very first injector of Bellafill in the state of Connecticut. He has been featured on multiple local and network television shows including a featured spot on The Style Network.

He’s still providing his training and expertise all around the US. If you know Scott, you know he pulls no punches. He tells you what he thinks, and he calls it exactly how he sees it. This episode is no exception! We talk about

• Finding the right vendors and building mutual respect without drinking the koolaid
• The controversy surrounding putting NPs, PAs and RNs on podium (and why would anyone say no!?)
• Taking care of your staff with money and perks if you intend to keep them ▪️Whether ownership is the only path to long term financial success ▪
• What makes a great provider and how we need to set the standards to do better for our industry

Just like everything Scott does, this episode is dynamic, informative and a must listen or watch!

Learn More About Scott: Dolce Vida on the Web: https://www.dolcevidamedspa.com/

Dolce Vida on Instagram: https://www.instagram.com/dolcevidamedspa/

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Episode 51 is live this week with a true pioneer and a mentor to SO many, the legendary Larry Blevins, PA-C! In 𝙎𝙚𝙩𝙩𝙞𝙣𝙜 𝙩𝙝𝙚 𝙎𝙩𝙖𝙣𝙙𝙖𝙧𝙙, we sit down with @captaincosmetic, Founder & CEO of Village Institute of Plastic Surgery and co-founder of the American Foundation for Aesthetic Medicine fellowship.

Larry is a retired Med Corp Captain in the US Army. It’s there that he finished PA school, served two tours in the trauma unit in Baghdad, then honed his aesthetic skills treating scars left in the aftermath of IED explosions. He retired from the Army and headed into civilian life, opened @plasticsurgeryvip and it’s been a successful journey ever since! Larry is a big believer in platform devices, and his knowledge of all things laser is astonishing. He’s an ASLMS Fellow and a true expert on not only the protocols and techniques but the business of selling treatments and generating major revenue quickly.

In addition to a thriving plastic surgery, injectable and laser practice, he’s giving back through the @affam.foundation Fellowship he started with Danny Soares, MD. Their program is a 6-month intensive with hands-on training, didactic learning, exams, and an in depth look at the inner workings of a successful practice. He’s also a fighter and an advocate for creating industry standards and giving new providers a pathway to obtaining the right skills to be successful without wasting time and money in the process.

In this episode, Larry shares:

• His perspectives on breaking into aesthetics and gaining the right skills
• The urgent need for providers to implement a set of standards to protect the industry T
• The how-tos of selecting devices and making them profitable
• What’s coming in the future that will change the industry

This episode is action packed and delivered by one of the most repeated minds in the industry. You will NOT want to miss it!

Learn More About Larry:

Instagram: https://www.instagram.com/captaincosmetic/

Village Institute of Plastic Surgery: https://www.instagram.com/plasticsurgeryvip/

American Foundation for Aesthetic Medicine: https://www.instagram.com/affam.foundation/

Village Institute of Plastic Surgery website: https://www.plasticsurgeryvip.com/

American Foundation for Aesthetic Medicine: https://affam.org/

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We’re going 𝙊𝙛𝙛 𝙏𝙝𝙚 𝘽𝙚𝙖𝙩𝙚𝙣 𝙋𝙖𝙩𝙝 this week with 𝙋𝘼 𝘾𝙝𝙚𝙮𝙖𝙣𝙣𝙚, Founder, CEO & Injector at The Private Suite LA.

Her career started in France as a perfumer, but then a desire to do something more impactful led her back to NYC to PA School. She set her initial sets on Plastic Surgery, but in the end, she chose a PA program that paved the way for her journey into Aesthetics. Through the course of a fellowship, she left for sunny LA to train with a reconstructive surgeon, and never looked back.

In her 15 year career, she’s seen and done a lot in aesthetics from routinely working surgical cases to running medspas and large practices to today where she's settling into her role of 2 years, Founder & CEO. Cheyanne is building a bespoke brand that puts patient experience at the forefront, and her approach is rooted in the complete mind/body connection. She's been on the regenerative medicine scene for years, long before it was en vogue, and she's seen the positive outcome of this approach- so much so, she works closely with other Providers in areas like cellular medicine to bring those benefits to her patients. She's an advocate of treatments like red light therapy, exosomes, and polynucleotides, and biostimulators are the foundation of her injectable practice.

𝙄𝙣 𝙩𝙝𝙞𝙨 𝙚𝙥𝙞𝙨𝙤𝙙𝙚, 𝙋𝘼 𝘾𝙝𝙚𝙮𝙖𝙣𝙣𝙚 𝙨𝙝𝙖𝙧𝙚𝙨:

• Her experiences as an early adopter of biostimulators, especially body indications
• Her perspective on scaling a bespoke brand and the challenges with hiring and adding locations
• Her approach to “aging younger” & avoiding the pitfalls of over correction
• Preparing your practice for the economic reality of 2023
• Her mindset on investing in your skills and what she sees evolving as a busy GAIN Trainer & an avid learner

PA Cheyanne has definitely taken a unique path into aesthetics, from a perfumery in France to enhancing beauty in LA. Her approach to injecting, global wellness, and brand building is the perfect crash course for those who dare to be different!

Learn more about Cheyanne: https://www.instagram.com/theprivatesuitela/

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This week, we sit down with Physician Associate and business owner, Sarah Balladares, PA-C for one wild ride! It all started with Sarah's original career post-marketing degree, Financial Planning. After 5 years helping medical professionals get a handle on their money, she decided it was time to leave her career and head off to medical school for a career in Plastic Surgery. That was a short lived, as a few of her close physician friends talked her off the ledge, and offered up a career as a PA as viable alternative. That was all it took, and Sarah went back to school to take a year of prerequisites only to be waitlisted!

That didn't stop her, one of the many times she would persevere. She eventually got into PA school that year, and the rest is history...sort of! Sarah had her goal in mind- Aesthetics- and despite repeated interventions from her professors, she stayed the course. After PA school, Sarah embarked on a journey that would take her to Ohio where she still works periodically then to Louisiana. She got involved with a practice in hopes of owning it one day, but her curiosity was not welcomed, so she found herself in a tight spot. What to do to end this "fun employment?" Well, Smooth by Sarah was born! Through a bit of desperation and a lot of gumption, with $7000 in injectables, a chair, and a one room rental spot, she opened her own practice. Now, she goes back and for to Ohio, works at another medical spa in Metarie, LA and has her own clinic in Baton Rouge. She's a busy gal managing 3 practices and a packed schedule, and flying home to North Carolina to see her new(ish) husband and remodel a home! She's definitely on the go, but so many of her decisions have been ones that may have seemed crazy at the time, but looking back, it's exactly what needed to happen in that moment to arrive at the destination.

Now 3 years into owning Smooth by Sarah, she is continuing to innovate and evolve as a business owner and an injector, learning valuable lessons along the way. In this episode she shares:

• What fueled her decision to completely change careers and start over
• The impetus behind opening her practice, Smooth by Sarah, while also working in 2 locations
• The benefits of being an entrepreneur AND an employee
• The cautionary tales of going too big in the beginning
• Asking the tough questions, even if it hurts at the time

And, so much more!!! This episode is FULL of laughs, southern charm, and Sarah’s fiery spirit. But it’s also a testament to just jumping in, trusting yourself, and realizing that whether you crawl, walk or run, you just have to keep moving forward.

Find Sarah on Instagram: https://www.instagram.com/smoothbysarah/

Find Smooth by Sarah online: https://smoothbysarah.com/

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This week we sit down with Entrepreneur, Master Injector & National Trainer for both Allergan & Galderma, 𝙈𝙚𝙧𝙚𝙙𝙞𝙩𝙝 𝙆𝙚𝙣𝙩, 𝙋𝘼-𝘾.

Meredith is the Founder of Skin CoLAB, a thriving aesthetic oasis in the heart of downtown Ada, Michigan. For 15 years and counting, Meredith has been in the Aesthetic industry, but in 2021, she opened her own Practice in the same town where she grew up!

Skin CoLAB is the perfect representation of her vision- literally! She managed every aspect of the design and has carefully curated the ambience and the vibe to give Patients and Retail Shoppers the ultimate Skin CoLAB experience. From those strolling past her storefront in downtown Ada to those who have found their home in her treatment chair, they all are welcomed into what she calls a cross between Anthropologie & the Ritz Carlton!

She's a hard worker and always has been- something that is certainly a major contributor to her success. She's built a team that is focused on achieving goals, providing great patient care, and staying on top of the latest and greatest trends in the industry. But that forward thinking doesn't mean she jumps in with both feet. Meredith is quick to point out that she is often a wait-and-see kind of businesswoman. She doesn't always jump on the latest trend or the newest product, but prefers to stay in her lane, with her head down, working hard, and make her moves when it works for HER. She doesn't get caught up in the competition, so much so that she trains her competitors and freely gives of her knowledge to those around here. And, it's working! As a Presidential account with Galderma in a little more than a year in business, she and her team are busy focusing on doing everything they can to make Skin CoLAB the ideal destination for Patients.

In this episode, she shares:
▪️Taking the leap, even when failure is an option, and being okay with learning as you go.
▪️Managing a full patient load and running a business (also while managing a team and being a mom of 3!).
▪️Building a brand and creating non-negotiable standards for Patient care, for Marketing, and for business operations.
▪️Delivering a holistic approach to Patient care that is built on trust, attention to detail and consistency.

Learn more about Meredith on her Instagram: https://www.instagram.com/sciencebeauty_pac_/

Learn more about Skin CoLAB on Instagram: https://www.instagram.com/skincolab_/

Learn more about Skin CoLAB on the Web: https://www.skincolab.com/

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In Episode 47, we sit down with Revision Skincare Vice President of Strategic Partnerships, Chris Murray. Chris has been in the industry for 17 years, and in that time he’s worn many hats. From injectable Sales Rep to Regional Sales Manager at Medicis and Galderma to his transition to skincare 4 years ago, one thing has remained constant…his desire to partner with customers and to bring science, business and relationships to the table.

During his time at Revision, he’s been integral in two big launches: Revox Line Relaxer and the new DEJ Daily Boosting Serum. He also spearheaded this year’s partnership with RVL Pharmaceuticals featuring Upneeq, and after the success of those program, he has more on the horizon. It’s evident in our discussion that he is exactly the kind of partner you’d want- one that wants what’s best for the industry, the customer and the business. And he’s eager to invest his time and resources to make it happen.

His strong desire to work together with Practices and go beyond a great product portfolio and sound science led to the inaugural Elite Retreat in June 2022. He brought the top 25 customers together to talk business, social, exit plans, and surprisingly, NOT skincare! He wanted to add value in a new, novel way, and it was a giant success leading to the second annual event happening in July 2023.

In this episode, Chris and Tiphany discuss:

✔️The evolution of the industry and the increasing importance of skincare for outcomes and the bottom line.
✔️The keys to successfully partnering whether it’s in your Practice or with industry.
✔️Accelerating business growth with a solid 360-degree messaging strategy.
✔️How to separate yourself from the competition as both a Practice & a Provider

Chris has been involved in the industry on all sides, and he’s sharing a full hour of nonstop knowledge that you simply can’t miss. He’s an expert on leveraging your network, driving the bottom line and influencing the industry, and he’s sharing it all on this week’s For The Record!

Learn more about Revision Skincare: https://revisionskincare.com/

Follow Chris on Instagram: https://www.instagram.com/murrcme/

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This week we shift our focus to discuss the legal side of things with entrepreneur, business advisor and attorney, Justin Marti, Esq. Justin is the Founder of Marti Law Firm, a Connecticut-based firm that has carved out a niche in Dental & Aesthetics helping Practices to get started, keep growing, and if desired, plan their exit.

Justin is not just an Attorney. At 25, he began his entrepreneurial journey with a dental practice, that turned into 45 locations, and eventually, a successful exit. In that time, he decided to go to law school primarily as a benefit to him as reviewed all the legal contracts and paperwork he was immersed in as an owner of a very large DSO. He didn’t really have a dream to one day actually practice law, but here we are! He’s taken his experiences as an entrepreneur and combined them with his legal prowess to form Marti Law Group.

He's quick to point out that he’s got an incredible team of stellar attorneys to surround him, and that their team stays in their lane- the focus on the things Practices need most. Whether its creating contracts for newly formed medspas to those ready to exit, working with vendors on negotiations, creating Provider agreements, Medical Director agreements and more, they provide an affordable, high-touch relationship for their clients. Borrowing from the industries they serve, Marti has a tiered membership program that allows Practices to be in ongoing contact with their legal advisors without breaking the bank.

In this episode, we talk about the realities of the ever-evolving legal climate in the medspa industry and the importance of finding a legal team who can worry about the compliance aspect, so Practice owners don’t have to. We also discuss the benefit of having a legal advisor on your team- especially one who knows a lot about business- to help find opportunities to negotiate for better prices, better contract terms, and to come alongside an owner as they grow and eventually exit. We also explore how Justin is growing a successful business once again in his second act. What are the fundamental or foundational things that he knows are the tried-and-true ways to perpetuate success no matter what business you’re in?

It's a great episode that proves a good attorney is a competitive advantage, and one with as much business success as Justin is definitely hard to come by. His team offers a free consultation to help assess where they can add value to a Practice and what opportunities for improvement exist for an owner. Follow the links below to learn more about Justin & Marti Law Group.

Visit Marti Law Group on the Web: https://www.martilawgroup.com/

Visit Marti Law Group on IG: https://www.instagram.com/_martilawgroup/

Visit My Model Docs: https://www.mymodeldocs.com

Visit My Model Docs on IG: https://www.instagram.com/mymodeldocs/Reach out to Justin: Justin@martilawgroup.com

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In Episode #45, we sit down with Elite Medspa Founder & Medical Director, 𝙅𝙤𝙚𝙡𝙡𝙚 𝙇𝙞𝙚𝙢𝙖𝙣, 𝙈𝘿, to learn more about her journey from a nearly 20 year career as an OBGyn to a top injector and successful entrepreneur.

The minute you met Dr. Lieman, you know there’s something different about her. She’s got an abundant zest for life and an adventurous spirit that has been a catalyst for much of her success. In short, when she wants to do something, she just goes for it! In 𝙏𝙝𝙚 𝙀𝙫𝙤𝙡𝙪𝙩𝙞𝙤𝙣 𝙤𝙛 𝙎𝙪𝙘𝙘𝙚𝙨𝙨, we find it’s her ability to fail fast and fail forward, not take herself too seriously and be willing to grow and change as life demands it, as her secret to success. 🫶🏼

She opened Elite Medspa & Wellness Center in a suburb outside of Boston, and it’s her she’s found her passion. As a national speaker on sexual wellness, she’s merging her two worlds together, bringing in her expertise in Women’s health to her aesthetic clinic. She is also a GAIN trainer, a busy, busy injector and owner. But she holds space to keep her practice welcoming to Patients by creating a luxury environment that still feels like home. And for her employees, she’s cultivated a family environment that bodes well for retention.

Oh, and she has three boys and a husband, and she’s extremely devoted those jobs as well! She’s a big hockey mom and considers her role as a mother to be the one that truly defines her most. But in her words, she’s an evolution of her collective experiences, both good and bad, and she’s forthcoming about where she’s gone wrong, where she’s gone right, and when she’s had to take a different approach.

If you want a little perspective on life, business and the pursuit of happiness, this episode is one you simply can’t skip!

Learn more about Dr. Lieman and Elite Medspa and Wellness Center: https://myelitemedspa.com/

Follow Dr. Lieman on Instagram; https://www.instagram.com/drjoellelieman/

Follow Elite on Instagram: https://www.instagram.com/myelitemedspa/

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This week we are focusing on the joys, triumphs, and realities of being a working mom in the busy field of Aesthetics. Our featured guest, Alexis Bowhay, PA-C. Alexis is a fellowship trained Aesthetic Injector at the Village Institute of Plastic Surgery where she’s building a busy injectable practice, and she’s taking it one day at a time.

After starting her career in Cardiology, she decided to take another path and become an entrepreneur. She’s the owner of two fitness centers in the Orlando area where she’s built a successful health and fitness empire, but if you’ve met Alexis, you know she’s got the capacity to do more!

Enter Aesthetics. She decided to pursue a different passion as an injector in Aesthetics, but she was self-aware enough to know that she wasn’t ready. She approached her now colleague Larry Blevins, PA-C with a request to shadow him day-to-day to hone her new craft. That turned into a frequent occurrence and eventually a fellowship. Alexis is the first graduate of the American Foundation of Aesthetic Medicine fellowship, a rigorous 6-month program led by Danny Soares, MD and Larry Blevins, PA-C that included at least 100 hours of supervised treatments, research, clinical evaluations, written exams and more. After completion, Alexis continued her career at Village Institute of Plastic Surgery with Dr. Soares and Larry, and she’s now building her own brand within VIP, and with her savvy business mind, she’s well on her way to carving out her own niche in the industry.

But Alexis is far more than just an injector. She’s also a busy mom to a 15-month-old daughter and a wife. In this episode, we talk a lot about the reality of being career-focused while also being a devoted mother and spouse. Alexis calls out to the industry to talk about this more- to acknowledge the internal struggle so many face as they put their little ones to bed and pop open the laptop or make tough choices between time with their family or time at work. She credits her incredible support system and an understanding husband with allowing her to make it all work.

What’s next for Alexis? The sky is the limit. She’s currently working on a research study and continuing to build her skills and her clientele. Her goal is to make an impact in Aesthetics by contributing to the knowledge base of injectors throughout the industry. She’s already an influencer in the Fitness world, so the celebrity side of it all doesn’t excite her nearly as much as clinical side. In the meantime, she’s focused on raising her daughter, being an invested wife, and juggling it all while making it look easy!

Follow Alexis on Instagram: https://www.instagram.com/theorlandoinjector_/

Learn more about the American Foundation for Aesthetic Medicine: https://affam.org/

Learn more about the Village Institute of Plastic Surgery: https://www.instagram.com/plasticsurgeryvip/

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Episode 43 of For The Record is out and WOW it is so good!  We sit down with Amy Herrmann, RN, CANS, CPSN, the Chief Aesthetic Nurse at Mount Castle Medical Spa.  

Over the last 13 years, she’s gone from doing pre/post ops and answering phones to building up a BUSY medical spa with 5 injectors, 3 aestheticians and 5 front desk staff .  In a given day, her team sees over 100 patients, and it has to be a well oiled machine to function, something she has worked hard to create- especially with the front desk who she credits as the backbone of the practice.  

On top of her day job, she’s a busy GAIN trainer and a NP student. She makes it look easy, but she’s quick to point out that none of it happened overnight. It was a learning journey that she’s still on everyday.  

If you: 

▪️Currently do or hope to run a big practice 

▪️Struggle with retention and need HR advice

▪️Need a little therapy when it comes to your business partners

▪️Want to hear the perspective from someone who has been at this game for a long time 

Then, you HAVE to listen to this! @amyaesthetics__ is a wealth of knowledge, and it’s an hour well spent!!!!

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Season #3 Episode #42 of For The Record features Rêvée Medical Aesthetics Founder & Medical Director, Lonny Green, MD.

Before he was known as the @ninjainjector , he spent twenty years as a urologic surgeon! He’s no stranger to medicine, but his passion and excitement for aesthetics is making his second act his best act!

In this episode Dr. Green talks candidly about:

Breaking the mold and starting over after two decades in his chosen specialty

His philosophy on injecting and giving patients more than just a treatment.

Social media lessons he’s learned as he’s built a personal brand.

The role of community & philanthropy as a marketing channel.

This episode is SOOO good! We can’t wait for you to see the aesthetic industry through Dr. Green’s eyes. It reminds us of how grateful we are to be here and get to be a part of it!

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We’re starting Season #3 with a one of the best in the business, Brittony Croasdell, MSN, FNP-BC, APRN, CANS. She’s a Chicago-based Nurse Practitioner who has been criss-crossing the globe sharing her expertise on injecting, safety, and so much more throughout her career, and now she’s embarking on a new journey with her new practice, Fulcrum Aesthetics, opening in early 2023.

Brittony was named the X-Factor award winner at Aesthetic Next 3.0 because that’s what she has- a unique “It Girl” vibe that makes you respect her uncanny ability to share intense medical and scientific information you actually want to hear but to also deliver exceptional aesthetic outcomes with her patients. She’s been a trainer for 5+ years, and in that time, she’s presented on various podiums at conferences, trained countless injectors via hands-on, and performed live injections (much harder than it looks!) on mainstage. Her latest collaboration with the Behind the Syringe Squad is a crowd favorite. Brittony’s teamed up with Shelby Miller, Natalia Guzman and Amy Lynn to show an in depth look of regional beauty standards and to pull back the curtain on their aesthetic perspectives and treatment protocols.

Over the years, she has become more and more involved in the research aspect, contributing to various articles related to safety, landing her a coveted seat on the International Expert Advisory Board for CMAC. Last year, she was thrust into the national spotlight when she treated an eyelid ptosis case referred to her from another injector; it was shown on national TV, social media, etc. all across the country day-by-day as her influencer patient was transformed by Brittony’s intervention.

Atop all this success, she felt something was missing. She’s opening Fulcrum Aesthetics to not only have a place to treat patients and deliver her natural, beautiful results but to also perform studies and give back to the industry and to her colleagues. She’s on the tail end of a long divorce journey and shares her insight into forming partnerships and protecting your financial interest along the way. In this episode she also shares her advice on when to start a business and how to juggle motherhood, relationships and entrepreneurship without burning out.

If you are ready to make that transition from spectator to injector or from employee to entrepreneur, this episode is for you. It’s JAM PACKED full of great advice from someone who is literally doing it all and making it look easy along the way.

Follow Brittony on Instagram: https://www.instagram.com/np_britt/

Checkout Fulcrum’s journey to opening: https://www.fulcrumaesthetics.com/

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Join Tiphany Hall, Conference Director & Vivienne Echendu, Director of Vendor Relations for an overview of everything you can expect all weekend long at Aesthetic Next 4.0. In this episode they cover the highlights happening every day onsite starting with the first year ever for Pre-Conference education with a full day Aesthetic Immersion course and a hands-on hyperdilute CaHa course! They'll walk you through some of the unique sessions, live demos and vendor activations you will NOT want to miss!

They provide a full survival guide for where to be, what to wear, which sessions to see, how to access your virtual pass, win lots of great prizes and claim a ton of CMEs! If you've had questions about what's involved in the General Conference Pass and how the workshops factor in, you'll find those answers here. They also give you an evening agenda for all the social events and receptions throughout the weekend including the 2nd annual Nexties Awards!

So dust off your cowboy boots and your gala gown and get ready to head to the BIG D on September 7th-11th for the biggest Aesthetic conference in the US! See the full agenda, peep the faculty and register now at www.AestheticNext.com

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In our Season Two Finale of For The Record, we’re giving you a behind-the scenes look at what it takes to create quality, consistent digital media day-in and day-out.

In “Behind the Content Curtain” Dr. Tiphany Hall sits down with Director of Media Productions for Aesthetic Record & Aesthetic Next, JT Cothran.

While JT Cothran came to AR with a long history of studio engineering and live event productions, he’s helped build a substantial video production house at AR, learning and evolving his own skill set, one step at a time.

He’s the man behind the camera, directing the talent, finding the best angle, and capturing the best video and audio for the job. But, he’s also the one in post-production doing all the editing, adding motion graphics and transitions, and creating lots of movie magic. He’s a unicorn, some might say, and can do just about anything!

In this episode, JT & Tiphany break down a few key elements of success regardless of your budget or resources:

-Using the tools you have in your tool box today to create high-quality, high-impact videos and what to buy next to fill in the holes.

-Various software program you can use to get the look of big production quality without spending big budgets (and do some really cool stuff!) We share SO many great tools!!!!

-Tips for improving your video quality from pre-production planning, to background lighting,
to refurbishing old videos and building content with purpose.

-What to consider when deciding when to bring in a production company vs. trying to do it all yourself.

This is a great episode to watch or listen to if you are a content creator who is either stuck in a rut or eager to take things to the next level. If you are a video ninja, we promise you may get some time-saving efficiency hacks that make things easier!!

We share the perspective of the onscreen talent and the behind-the-scenes creative genius, something that isn’t normally discussed together!

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This week, we sit down with Ben Hernandez, Partner and Co-Founder at Skytale Group LLC.

In just a few short years of focusing in the Aesthetic space, Ben has emerged as one of the key thought leaders on Mergers & Acquisitions, and there’s no doubt he’s shaping the investment landscape for Aesthetic Practices. 

Ben and his team at Skytale are passionate about helping owners build well-structured, profitable companies that can create long-term value for the Entrepreneur.

In this episode, Ben talks about the value of aligning yourself with a team of experts who take on the heavy lifting when it’s time to sell. From finding the right partner, structuring a favorable deal, and guiding the seller through what can seem like a daunting process, Skytale is there!

Ben and his team have years of experience in Dental among other specialties, and they know exactly what it takes to maximize the value of a Practice and to reward the Owner for a job well done.

As Ben shares, outside of M&As, Skytale’s consulting side acts as an accountability partner, business coach, and strategic advisor to help Practices grow- even if selling isn’t part of the plan! 

This episode is a mini-MBA delivered with the finesse that only a true expert could provide. 

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In Episode 38, we sit down with Heather Rypien, RN, CANS to learn “The Hard Truth about Success.”

Heather has been injecting for 12 years, and in that time, she’s amassed a large following of Patients. Her knack for Patient engagement is no surprise given her experience in a host of Customer Service roles including years as a Flight Attendant!

Her work life is anything but conventional. While her home is based in North Carolina, she commutes to the Manhattan-based Skin Spirit each week!

When she’s not creating exceptional results for her Patients, she can be seen criss-crossing the country as an insanely busy Galderma Trainer. Over the last several years, she’s forged relationships and made an impact for countless Practices across the US with her in-demand hands-on trainings.

But it doesn’t come without a cost. In this episode, Heather shares insight into the mindset of a builder. Whether she’s building a Patient following, building a training legacy or building her own skillset, she approaches it all knowing that sacrifice is a key ingredient to success.

Whether she’s building a Patient following, building a training legacy or building her own skillset, she approaches it all knowing that sacrifice is a key ingredient to success.

This is a fantastic episode filled with so many pearls and hard truths about building a legacy of excellence.

Learn more about Heather:
Instagram: https://www.instagram.com/parkavenuern/
Skinspirit: https://www.skinspirit.com/
Aesthetic Consulting & Training: https://www.aestheticconsultingandtraining.com/

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Kevin Harrington MSN, APRN, FNP-C is a true Renaissance man, a purveyor of clinical education and a mastermind when it comes to Practice management.

In Science, Safety and The Path to Success, Kevin shares his perspective after 19 years of experience across all facets of Aesthetics.

He worked at Allergan for 9 years, was integral in building the MSL team at Galderma, then transitioned to his own practice Face-Time Aesthetics where he’s since been a long-time trainer for both companies.

In addition, his private training program, Face-Time Aesthetics Training, has partnered withTitan Aesthetic Recruiting, where he serves as the Clinical Training Director, to build a robust injector preparation course, the only one of its kind!

He’s also Faculty for the wildly popular Injection Anatomy and can be seen speaking at conferences and courses around the country.

Kevin is passionate about Patient safety, and with every training or lecture he delivers, his north star is staying true to the “medical” aspect of everything we do in Aesthetics.

In addition to his clinical thought leadership, he also holds a business degree, and his keen sense of Practice operations has not only helped his own business succeed, but earned him a coveted spot as an original member of the Aesthetic Masterminds.

This episode covers everything from physiology, pharmacology, Patient and Injector psychology, and the business imperatives every Practice needs to succeed.

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In “The Happiness Project” we sit down with YourProjectTamp co-founders, Mei-Lin Reisin, LME &  Dakota Holt, MSN, NP-C to learn the ins and outs of making a successful business partnership work! 

While these two are known for their fun, entertaining and skillful production, they are also experienced practitioners who have built a Practice that creates joy, happiness and acceptance for Patients while also delivering top notch results. 

Dakota & Mei-Lin approach every Patient collaboratively- leaning into their respective strengths as an Injector and an Aesthetician to deliver in-depth treatment plans that build long term trust and retention.

Through their EDU program, they are sharing their expertise as business owners, teaching treatment techniques and guiding marketing and brand development for trainees ready to go to the next level. 

And through it all, they remain focused on revolutionizing the beauty industry and creating an inclusive environment where all aesthetic professionals can thrive!

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In "Reprogram Your Mindset", Jason shares what it’s like to run a successful Aesthetic Practice in one of the most competitive markets in the US, Austin, TX, with his wife, National trainer, expert injector, CEO and Founder, Brooke Nichol, RN, CANS.

Together, they’ve been able to pair Jason’s business operations and sales background with Brooke’s passion & expertise for Aesthetics to build a destination Practice for Patients & Providers. Saving Face has grown at an exponential rate, adding a second location, and now moving into a bigger space to accomodate the growing headcount.

Their shared commitment to functional wellness and clean living led to a new business venture when they turned to CBD as a key ingredient in developing a post-treatment product line that is gaining national attention: Post Love.

Post Love has grown from an organic farm in Colorado where Jason and Brooke began the manufacturing process to retail shelves in Aesthetic Practices across the US. True to who they are, the pair donate a portion of the proceeds from Post Love to charity. They want Post Love to serve as a vehicle to heal and empower their Patients and the Patients of others.

But throughout the journey, Jason has remained steadfast in his commitment to being a conscious contributor- being present as a business partner, husband, dad and community advocate.

He’s focused intensely on reprogramming his mindset and getting to the core of his own mental and physical health which has positively impacted every part of his life- the hard work that pays exponential dividends!

We dive deep into what it takes to run a successful business - not just from an operations perspective but how you show up for your team and your Patients everyday.

This episode is equal parts business coaching and life coaching, and it’s one you do not want to miss!

Learn more about Saving Face: https://www.savingfaceaustin.com/
Learn more about Post Love: https://postloveskincare.com/

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Episode 34 features triple board-certified, Harvard-trained Dermatopathologist & Founder of GFaceMD and Soyier Skin Collection, Gretchen Frieling, MD.

“Dr.G” comes from an extensive background in Anatomic and Clinical Pathology & Dermatology, but 5 years ago, she turned her unique perspective as a skin expert into a wildly successful Aesthetic Practice and secured her spot as an industry leader and educator.

She’s well known for her innate ability to educate on the pathology of injectables, something she stayed away from early on when marketing her Practice. Fast-forward years later, and she’s constantly asked to lecture on industry podiums, contribute to national magazines, and share her perspective on various media outlets.

Her expertise as an Injector is closely rivaled by her success as an entrepreneur. From a one-room location at a hair salon to one of the most sought after practices in the Northeast, she’s become a master at branding, exceeding Patient expectations, growing a stellar team, and she’s earned her stripes as a savvy businesswoman.

In addition to her role at GFace, she’s also the mastermind behind skincare brand, Soyier, where she’s played a major role in formulating each product, designing the packaging, and creating the entire brand presence.

Right before the pandemic, she launched FaceITVirtual, and three meetings later, she’s put her Midas touch on an international, virtual conference that continues to grow year after year.

In this episode, she shares her philosophy on keeping her head down and pushing forward with a relentless focus on learning, growing, and as a result, succeeding across multiple fronts.

Most importantly, she reminds us to remain authenticate, don’t over think it or get caught up in what others are doing, and to give yourself the grace to learn, fail, and try again.

Learn More About Dr. G:

GFaceMD: https://gfacemd.com/
Soyier Skincare: https://www.soyier.com/
FaceIT Virtual: https://www.faceitvirtual.com/

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Sarah is the Founder & CEO of Bespoke Beauty and Wellness, a role that she’s grown into by diving head first into her entrepreneurial journey.

Sarah isn’t new to the industry by any stretch. She cut her teeth in Aesthetics like many do- drinking from a firehose! She learned to inject and began her pursuit to deliver exceptional, natural results in a plastic surgery office many years ago.

Fast forward, and she stepped out on her own in the swing of the pandemic, and Bespoke has experienced explosive growth with her at the helm ever since. It’s no surprise given Sarah’s commitment to give everything she does 110% effort.

She’s a busy graduate student who’s less than 5 weeks from completing her FNP & DNP programs.

She’s integrated a wellness focus to Bespoke that has led to a more holistic treatment approach for patients and solidified her efforts to stay true to building a medical aesthetic practice (with an emphasis on medical!)

She’s being tapped to teach, train and share her expertise across the country, and she’s got an insatiable appetite of her own for continual training which has led her to world-class programs around the globe.

All in all, Sarah is a great example of what we’d all hope to achieve in the transition from injector to CEO. She's running a great business, executing a Nurse residency program, pouring into her own and her staff’s development, and learning to give away control when the time is right.

Learn more about BeSpoke Beauty & Wellness at https://www.bespokebeautymt.com/.

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This week in Episode 32, its The Cloud Movement with My Vansanity Founder & CEO, Ignacio Fanlo.

Iggy comes from a long career spanning investment banking & tech. He was in Silcon Valley during the rise of the internet and the “dot com bubble,” and he’s founded and sold companies to the tech giants along the way!

He’s bringing the cloud concepts to aesthetics by giving Providers and Practice Owner the chance to use what they need, when they need it, and only pay for their utilization of Vansanity’s resources.

His company provides a one-stop-shop for Injectors to rent a fully stocked treatment room - medical supplies, product, energy devices- by the hour. There are in control of their own patients and marketing, and Vansanity helps them build their business with no up front capital!

That means, a Provider can pay $99 an hour plus the wholesale cost of whatever they use, and put the rest in their pocket!

With locations in Dallas and Boston, Injectors are quickly finding the option to work when they want, on demand, and only pay for what the need as a wildly profitable way to operate.

And now, Vansanity is also helping Practice owners to build the same model - use Vansanity’s resources, transition their practices to an on-demand model, and pay based on consumption!

It’s a concept that we all know- Air BnB, Uber, salon booth rental, electricity, and of course, the cloud!

Learn more:
Vansanity Website: https://vansanity.com/
Vansanity Instagram: https://www.instagram.com/myvansanity/

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This week, we shift our focus to new injector preparation, recruiting, candidate screening, continuing education and more with industry veteran, Mary Beth Hagen!

Mary Beth has been serving the needs of our industry since 2005! Since then, she’s held roles at Galderma (then Medicis) and Allergan in sales, product management and national account direction.

But in 2017, she felt a different calling, and TITAN Aesthetic Recruiting was born! She saw a gap in matching Practices in search of great injectors with great injectors looking for a new Practice. Over the years, her thorough recruiting process, complete with in-depth screenings and a strong focus on long-term candidate success, have become the secret ingredient for the growth of countless Practices.

But as the industry has changed, her offerings have, too! TITAN is now equally focused on preparing the influx of new injectors for their first role and beyond, and she shares what sets a great candidate apart in the interview process!

She and Kevin Harrington, FNP-C, have built a multi-step injector preparation course that helps set the right foundational knowledge to accelerate onboarding once a candidate is placed.

She took it one step further with the TITAN Membership Program where injectors can access frequent webinars with top Injectors & Trainers across the industry. In addition, TITAN’s “Netflix” style resource library allows injectors to rent a broad range of training videos for a VERY low cost.

We cover so much ground in this episode including compensation, retention, and the multitude of challenges that come with all things human capital!

This is an AWESOME episode for anyone looking for talent or those looking to get their start in Aesthetics!

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In Episode 30, we sit down with Irnise Williams, Esq. who is making a giant impact in the Aesthetic industry with a fresh take on helping practices to adhere to legal and compliance standards. When we say she is a force of nature, we mean it!

Her experience is a perfect fit for the Aesthetic industry - she’s was a nurse for 13 years, and then she worked in both legal & medical capacities for years after law school. In 2020, Irnise went head first & full time, opening her own firm to help practice owners take the reins and protect and grow their businesses.

With Irnise, you aren’t getting a typical attorney. She’s helping you look at your entire business from top to bottom, inside and out, to stay legally and compliantly buttoned up. But, she takes that information and acts as a strategic business partner to help give you the resources to fill in all the gaps- marketing, HR, bookkeeping, time management, leadership, digital and so much more!

In this episode, we discuss the changing nature of legislation, watch outs for keeping your practice legally safe, managing your digital presence, hiring and onboarding the right people, ongoing training to protect the practice and more.

This episode is a game changer and Irnise is a wealth of knowledge! Connect with Irnise and continue the conversation:

Law Office of Irnise F. Williams, Esq.: https://www.irnisewilliams.com/
Compliance & Training Modules: https://yournurselawyer.iwilliamslaw.com/

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When we think about our AR clients who do it all, one name always stands out! Bryan is the Director of Clinical Operations at My Face Lady as well as a Trauma Surgery Nurse Practitioner by day, and he spends a several hours a month in the ER as well.

One thing Bryan and his two partners at MFL have mastered is strict protocols and processes for managing the day to day. At their size, they have had no choice!

With over 85 injectors spread across Texas and Louisiana, this concierge medical practice has exploded since it opened 5 years ago. Bryan has learned a lot of lessons by trial and error, especially when it comes to hiring, onboarding and training a massive staff.

The business is bringing on new talent 4-6 times a year with 10-15 injectors at a time! He’s built a stellar leadership team with devoted personnel to manage onboarding, payroll, inventory, Aesthetic Record, local outreach and more. There’s only 1 of him and 85 of them, and he can’t be everywhere all at once. Process is the only way..

He’s become an operations master with some many moving parts- there is no playbook for concierge medical clinics at large scale. Because of this, they are obsessive when it comes to safety protocols, frequent staff training, building a connected culture, and managing resources (specifically inventory!)

This episode will absolutely BLOW. YOUR. FREAKING. MIND.

Learn more about My Face Lady at www.myfacelady.com or follow them on Facebook at @myfacelady!

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This week, we sit down with the formidable & fabulous, Sally Santos, PA-C, who shares the lessons learned after more than a decade in dermatology with a passion for treating skin conditions who became an Aesthetic Mastermind, in many ways, by accident.

Her early career was forged in medical dermatology without even a small desire to venture into Aesthetics. But, a 3+ year job with world-renowned injector, Vivian Bucay, MD, changed all that!

When life moved her to Austin, she teamed up with Daniel Carrasco, MD. Here she found the perfect marriage of aesthetics, dermatology and clinical research.

Along the way, Sally has honed her skills as an educator and has remained one of the top requested trainers for Galderma year after year. She's been a part of GENNow since its inception and has lectured at symposiums and seminars across the US and conducted hundreds (if not thousands) of peer- to-peer trainings!

She provides some incredibly useful tips on how to build your skills as a trainer, take control of the room, set your boundaries, and prepare for anything.

But now she's entering into a new challenge as an entrepreneur, something she's tackled head on while opening Ella Med Spa.

She's shares lots of VERY valuable information on real estate negotiations, dealing with contractors, and managing cash flow during the start-up period.

This episode is equal parts education and entertainment! It feels like an episode of VH1 Storytellers, and you do not want to miss it!

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In Episode 27, we sit down with industry icon, triple-board certified facial plastic surgeon and passionate educator, David Saadat, MD.

While he practices in Beverly Hills today, he started from humble beginnings as an Iranian immigrant at the young age of 16. He found a love of learning and a desire to achieve early on which brought him to medical School, and eventually to board certifications in Otolaryngology, Facial Plastic Surgery, and Sleep Medicine.

Like most medical students, money was tight, and during Residency, he earned extra income by spending countless hours assisting in the anatomy lab. Here he found a passion for teaching anatomy, one that he’d rekindle later in his career.

Fast-forward a few years, and he’s not only built a booming surgical practice, but he’s an industry leader in injectables. Coming out of the pandemic, he’s busier than ever, adding 5 injectors, buying a Medical Spa, and maintaining a surgery center that serves not only his own practice but that of others in the area- aside from the financial benefits, opening his surgical center to others is something he enjoys as it brings in young surgeons eager to learn & grow their skills under his mentorship.

He’s also getting back to his love of anatomy as his career enters a new phase. It has blossomed into an entire series of courses focused on teaching Injection-related anatomy and preventing adverse events by really understanding what lies beneath the skin. Dr Saadat is focused on relevant coursework that Injectors can apply the next day to produce safer, optimal outcomes with their patients. He’s also busy with a full docket of injectable courses and virtual trainings in addition to partnering with other training programs like Injectability Institute and Coast 2 Coast with Glo Academy to bring anatomy labs to centers across the US.

In this episode, Dr. Saadat shares his perspective on treatments, training courses and what’s next in aesthetics. It’s an action packed hour you won’t want to miss!

To find out more about his upcoming anatomy courses, visit the link below:https://www.drdavidsaadat.com/about/training-services/

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Ashley is the Founder of Aiyana Atelier in Northern Virginia where she has quickly carved out her place in a highly competitive market! Not quite a year into her entrepreneurial journey, @botoxandbourbon is spilling the tea on the lessons learned (and still learning!) as a full time nurse injector & business owner. ️

After spending 10 years in the ICU, she transitioned to Aesthetics, where she’s spent nearly 6 years honing her craft, building a loyal patient following and giving back to other injectors with a mix of business and clinical training. She opened Aiyana Atelier in 2021, and the rest is history! She’s knows what she wants, and despite explosive growth, she’s staying true to her ideal practice- one where she is the solo injector focused on individualized treatment plans, transparent pricing, and bringing a VIP touch for long-term patient retention.

She’s also actively running a private training academy where she teaches beginning to advanced injectors with coursework covering half day classes on toxin to multi-day courses on full face correction. She also has a multi-course curriculum on skincare, and she offers business consulting and shadow days for injectors wanting to get a sense of what it's like to own their own practice.

In this episode, Ashley shares her stories as a new entrepreneur including the time drains you never saw coming, why you need administrative staff who can love and protect your business like you do, and how she opened in a highly competitive market and still has a 100 person waiting list!
Learn more about Ashley & Aiyana Atelier:
Ashley's Instagram: https://www.instagram.com/botoxandbourbon/
Aiyana Atelier Instagram: https://www.instagram.com/aiyanaatelier/
Aiyana Atelier Website: https://www.aiyanaatelier.com/

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This week we are joined by Rachel Duke, MSN, NP, CANS for Episode 25: Do What You Do Best.

Rachel has been an Aesthetic Nurse for 15 years working in both Plastic Surgery and Dermatology offices until she opened her own clinic at at the height of the pandemic in 2020!

She credits her success to a constant commitment to learning, something she’s found with a network of colleagues who’ve helped her along on her entrepreneurial journey. She provides a great outline for things you should consider when starting your practice. She transitioned from working “for” someone else to tackling the entrepreneurial journey in fresh off of months of shutdowns and all the chaos that accompanied 2020- a true testament to her courage.

She gives lots of incredibly valuable advice for new injectors on how to navigate their education and ensure they are taking advantage of all the opportunities to grow their network and their personal brand

She’s been named a Best Injector in America multiple times and has been a long time Allergan trainer & began training for Renuva last year. Her favorite trainings? The beginners who are hungry to learn and develop!

Her private boutique continues to grow, and she takes us through her challenges and her philosophy on starting a business, choosing the right services, knowing when to hire, and trying to set boundaries along the way!

If you are a new injector or a new business owner, this one’s for you!

More about Rachel: https://www.instagram.com/racheldukenp/
More about Rachel Duke Injectable Boutique: https://rachelduke.com/

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In this weeks episode, we shine a spiritual light on surviving in Aesthetics. Join us for Episode 24!

In 𝘽𝙚𝙖𝙪𝙩𝙮 𝙁𝙧𝙤𝙢 𝙩𝙝𝙚 𝙄𝙣𝙨𝙞𝙙𝙚, Master Aesthetician and Human Design Expert, Mikaela Maclean, LE, shares her own journey of leaving the medical side of Aesthetics to focus on helping Patients, Providers and Practices bring an understanding and appreciation of the human element to the forefront.

This episode isn’t a Human Design session - Mikaela MacLean & Dr. Tiphany Hall have already embarked on that spiritual voyage (and it was 𝘼𝙒𝙀𝙎𝙊𝙈𝙀!). Instead, we focus on where Human Design fits in every Provider’s tool belt.

We unpack the psychology of the modern patient and the ethical dilemma of treating the outside without focusing on what’s happening on the inside, something she and the ToxJosh Studios team are steadfast in doing with every patient they encounter.

Mikaela offers suggestions for bringing Human Design elements into your practice but also focusing on your own spiritual hygiene so you are the best version of you for you patients.

We tie HD to marketing efforts, what services to offer, how to build your schedule, and perhaps most importantly, how a strong understanding of oneself can be a competitive differentiator and the key to patient retention.

Find out more about Mikaela:
Instagram: https://www.instagram.com/mikaelamaclean/
Book with Mikaela: https://www.vagaro.com/us04/toxjoshstudios/services

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This week for Season 2, Episode #23 of For The Record, we are joined by financial guru, CEO & Founder of Maven Financial, Jessica Nunn. She tells all about Slaying the Financial Dragon.

A CPA by trade, Jessica brings an enormous amount of financial knowledge to her customers, but she’s intentional on forgoing the wall-street words and accounting terms to paint the financial picture and bring the numbers to life for her clients. 

She and her team help make sense of the data and KPIs and help business owners make big financial decisions (staffing, rent, devices, etc) and stay profitable along the way. 

Jessica’s firm specializes in Aesthetics, and when you hear this episode, it will be clear that she is laser focused on the challenges of the industry!

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This week we sit down with Lexi Yoo, FNP-BC/CPNP who is the Founder & clinical + creative genius behind Yoo Direct Health a practice she started only three years ago but has surpassed growth milestones of those 3x her tenure. 

She’s an innovative thinker who sees opportunities where others see barriers. This led to a push for telehealth during the shutdown of 2020, the launch of a podcast and YouTube channel to educate patients, and an overall focus on building a business that puts patients at the center. And it’s worked.

The functional area of her practice is exploding, and her aesthetics side is, too! She’s unlocked a formula for success with her direct care model that’s building retention & improving patient compliance.

Listen to this episode to hear more about how Lexi is continuing to innovate and break barriers to build a practice that’s built for long term success and profitability! 

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In the first episode of the season, Dr. Tiphany Hall sits down with a true industry veteran and one of the original “OGs” with more than 20 years in Aesthetics, Grace McLaurin, DMSc, PA-C!

Grace shares her veteran perspective both as an injector & a business owner of two practices, Vitality Anti-Aging Center and Vitality Surgical Center and Aesthetic Consulting & Training.

Despite decades of injecting, thousands of hours of training others, & years of success as an entrepreneur, Grace sites staffing her practices as still one of her greatest challenges! She shares her perspective on hiring and retaining great talent, encouraging ongoing development for herself and her staff, and staying the course with what matters most to fulfill her goals as a Provider, Trainer & Employer!

She’s a business consultant, multi-year Best Injector in America winner, industry trainer, podium speaker, practice owner, aesthetic and functional medicine expert, and So. Much. More.

Connect with Grace:
https://www.instagram.com/aesthetic_consulting_training/
https://www.instagram.com/vitalityantiagingcenter/
https://www.vitalitymedicalspa.com/
https://www.aestheticconsultingandtraining.com/

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Season One of For the Record is coming to a close this week, and we are ending on a HIGH note!!

FTR host Dr. Tiphany Hall PhD had the great pleasure of doing a LIVE For the Record episode over lunch at Aesthetic Next 3.0 with the brilliant Maria Carell, CEO and President of Revision Skincare & Goodier Cosmetics.

Maria Carell has had a Lifetime of Leadership in multiple positions as a CEO, Board Member, Advisor and Influencer across multiple sectors within healthcare.

She’s incredibly passionate about skincare, innovation, and investing in the success of her team. This is immediately apparent with one look at the rapid success of Revision Skincare since she took the reins.

In this episode, she shares lessons in forgiving yourself, balancing work & motherhood, developing fearless leaders and letting passion steer your course.

Maria is an iconic leader in our industry, and her perspective on where we are and where we are going is invaluable. 

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In Episode 19, we talk with The Chicago Lip Boss, Kim Burke, APN, to find out how she balances life with success. 

Business owner, trainer and injection ninja 𝙆𝙞𝙢 𝘽𝙪𝙧𝙠𝙚, 𝘼𝙋𝙉 takes us on a journey from starting her own practice, pulling back, and then starting back again and growing her Kiss Aesthetics brand with balance in mind!

Kim has successfully built two locations, created an “in demand” training academy, and built a lifelong clientele just by being her authentic self- it’s truly magnetic.

This episode is action packed with business advice, watch outs and lessons on being a successful, grounded entrepreneur!

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Episode Eighteen: The Skin + Mind + Body Connection with Maggie Miley Kelly, LE.

Maggie’s career as an Esthetician spans 25 years, and in that time she’s continued to evolve her practice to not only offer high-value, effective treatments but to also incorporate a holistic healing for her patients.

Before opening Complexions on Carter, Maggie spent many years as an Educator - teaching fellow Estheticians and as a Yoga Instructor. Those two worlds collided when she opened her spa! The Completion Corner is a culmination of Maggie’s journey to serve and help others on their way to better health.

She offers clients treatment programs that bring together nutrition, movement, meditation, breathing, overall wellness and lifestyle changes. This mind and body connection manifests in better health and better skin.

She’s a major advocate of light therapy, and we take a deep dive into how it’s transformed not only her practice but her results.

She’s also a published author with her new book available on Amazon! The Complexion Companion is a complete guide that’s helping clients and new Estheticians embark on the path to better skin.

Join us tomorrow to hear more from Maggie - we cover everything from digestive health, treating acne and bringing holistic offerings into your practice!

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We took a break last week for Aesthetic Next 3.0, but we are BACK with an amazing guest!!

In Episode 17, we go one-on-one with Julie Acarregui, CRNA, MSN, BSN to learn what’s shaped her into the unstoppable business mastermind she is today.

Julie is a retired Officer in the US Army, a CRNA with decades of service under her belt, and in 2007, she turned her talents to Medical Aesthetics.

She’s the founder of Pure Medical Spa Idaho which has grown to three locations and become a dominant force in the Pacific Northwest.

Julie is a top injector in the region, and not only manages a heavy patient load, but she’s also balancing
scaling her business, hiring great leaders, retaining and educating top talent, and building a model that keeps patients engaged throughout their entire Aesthetic journey.

With nearly 80% of her patients on a customized plan, she’s cultivated a recurring revenue stream that not only boosts her cash flow, but it keeps patients happy and her employees invested and excited about the services they provide.

When she’s not busy running her enterprise, she’s a passionate educator who tours the country speaking and training with Galderma as part of GEN Now, and recently as a Faculty at Aesthetic Next 3.0!

Julie has the vision of a great leader and the skillset of an entrepreneur. Check out this episode on FRIDAY for her advice on building, failing, scaling, and coming out on top!

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In Episode 16, we sit down and talk with the incredibly talented Jessica Manges, ARNP of LUX Injectables.

Jessica is the Founder of LUX Injectables, a MedSpa she launched during the pandemic, but finding success where others see impossibility is merely one of her many talents!

From future Chemical Engineer to hospital RN, yoga master, and now a powerhouse injector, Jessica been doing things differently since an early age.

Her spunk is undeniable, and she’s got an easy going personality that might make you THINK she’s not grinding day in and day out- but you’d be wrong!

Between managing her practice, a busy training schedule with private sessions & three different companies, being a mom and a partner, her plate is full. Oh, and…..she’s the artist behind an injector-focused fashion line, and she’s managing a social media brand with 100k+ followers.

But what stands out is how scrappy she was in the beginning- taking any opportunity she could get to grow and develop her skills as an injector and a trainer.

She doesn’t get caught up in the competition- as she puts it, she’s creative to the core. She will find a way to make her OWN way in a cut throat industry. And she has!

We say it every week because it’s true, but, man, this is a GOOD one! You will want to crank this up on the Friday drive at 5.

Live tomorrow on your favorite podcast platforms and on our AR YouTube in the Podcast playlist!

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In Episode fifteen, 15, we sit down and talk with Shaun Patel, MD of Miami Skin & Vein to find out why he keeps excellence as his top priority.

Shaun Patel is the Founder of Miami Skin & Vein, a clinic he started nearly a decade ago, leaving his Radiology days behind to pursue a career in Aesthetics!

In the last decade, he’s grown Miami Skin & Vein to top tier volumes across several manufacturers as single injector, and there is no sign of slowing down!

He’s the son of a Hotelier- a fortune that has benefited him in multiple ways. He learned from his Dad that excellence is non-negotiable. Every detail matters when it comes to the Guest- Do great work, ask for the review and build a following based on delivering exceptional results every time.

In this episode, Dr. Patel talks about his curated approach to serving his patients. He’s focused on delivering high-quality content & education via his digital platforms to set realistic expectations for patients & introduce new offerings in compelling ways. His staff also manages every detail of the Patients’ experiences so they enjoy the surprise and delight of fabulous service in addition to stellar results!

Dr. Patel has the scaled the mountain to success & now faces new challenges with adding headcount and moving locations. He shares his insight and the lessons he’s learned along the way in this week’s #FTR episode!

Learn more at www.Miamiskinandvein.com!

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In Episode 14, we sit down with Strategic Advisor & Growth Consultant at KLC Consulting, Kaeli Lindholm.

Kaeli Lindholm has spent the bulk of her career in the medical space, first at Bayer, then she found her way to Aesthetics and never looked back!

Kaeli has seen the industry from every angle- leading sales teams at a device manufacturer, running a practice and launching a private skincare line, and now she and her team at KLC Consulting are helping practice owners to align their mission, vision and values for long term success!

Kaeli’s a disruptive thinker who has no fear when it comes to going against the grain. Her unique perspective is often the “secret sauce” that pushes practice owners out of their comfort zone toward growth. She talks about embracing the things that make you different, unique, or outlandish and then building a brand around it, learning to lead with it, and creating a category of one.

Kaeli gives us a sneak peek into so many avenues where KLC is changing business for the better.  So, give this episode a listen and visit Kaeli's site to learn more about the multitude of ways she can help your practice grow and succeed at www.klcconsultants.com

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In Episode 13, we sit down and talk with Cameron Hemphill, CEO of Growth99

Cameron joins us to talk all things digital strategy, process and automation, and the keys to building a patient growth and retention ecosystem. His motto is you have to run your practice like a business- seems intuitive, but it’s the small details that get in the way.

And he should know! Cameron is a serial entrepreneur who has founded and exited several tech companies, and he’s brought that same magic to Growth 99.

He will take us on a journey from starting a “digital makeover” for a Practice all way through the continuous improvement and calibration that happens long-term. As he talks about the strategic path for a practice to growth, it’s easy to see he and his team approach their clients & client relationships the same way. They focus exclusively on Aesthetics, and Cameron has a long list of successful clients to prove his worth.

He shares his insight on Google, Facebook, YouTube, lead gen funnels, paid ads and creating a website that fits your brand, your market and your goals.

If you are interested in how the “pros” of the digital marketing universe think, this episode is for you!

Learn more about Growth99 and Cameron at www.Growth99.com

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In Episode Twelve, we sit down with Lindsay Hatley, the CEO & Clinical Director of HUSH Medspa, a Frisco-Based MedSpa that has expanded to five locations in 3 states with more on the way!

Lindsay came to Aesthetics from a career in Neonatal Nursing and went all in from Day 1! Her personality comes through in this episode- she goes big and she goes fast! After spending time training with the “Who’s Who” of our industry and creating a network of successful practice owner mentors, she’s built a solid business model that is now scaling nationwide- and she shows NO signs of slowing down.

She’s constantly training new HUSH Injectors, training outside injectors, traveling to all her locations and carrying a full patient load, but she always makes time to go home. As a mother of 3 boys, her WHY is very clear, and she’s working to build something that her boys can be proud of without sacrificing time with their Mom in the process.

This episode is a transparent look into the highs and lows of medspa ownership, what it takes to succeed at scale, and how important it is to know your niche and shut out the distractions.  As Lindsay proves,  you've got to be scrappy, tenacious and never settle to succeed as an entrepreneur.

Check out HUSH at www.HushMedspa.Com

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Episode Eleven features Amy Birkenstamm, RN, CANS - Founder and Clinical Director at Glo Derma in Yardley, PA.

Amy started Glo Derma after a decade of nursing in the ER with the goal to give everyone the chance to look and feel like their best self. Fast forward from 2017 til now, and she’s built an award-winning medical oasis where her attention to detail has manifested in her branding, her people management, & her strategic growth. Together with her 𝙂𝙡𝙤 𝙎𝙦𝙪𝙖𝙙, she focuses not only on injectables but a complete wellness vertical giving patients a chance to improve their overall health.

What may be most impactful to her success is her approach to onboarding new employees. Her in-house “Residency” program takes every new Provider through a side-by-side training experience that allows Amy to immerse new hires in the Glo Derma way long before they treat their first patient. This helps to ingrain the culture, the treatment approach and the teamwork mantra that has made Glo Derma a success.

Now she’s launching a new training platform, Glo Academy, to share the expertise that has landed her on the Best Injectors in America list and paved the way for a faculty appointment as a as GEN NOW trainer with Galderma. Amy shares her personal reasons for embarking on the journey to bring Provider training in-house and how the business and her involvement is evolving as it matures.

This episode is all about going all in- building empires isn’t for the faint of heart, and Amy shares her journey and lessons learned on the way to top.

Learn more about Amy & Gloderma at www.Gloderma.com.

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In Episode 10 we sit down with Leslie Tracey, Founder & Principle of Tracey Donavan and Host of Diamond Hands Podcast.

Leslie is a Risk Management & Insurance expert who specializes in helping business owners in the Aesthetics industry to protect their practices, protect their families and protect their employees when the unexpected strikes.  From disability insurance to pension plans to advising on buy/sell agreements, she has a firm grip on mitigating the unforeseen risk that can be catastrophic for a business.

She’s interviewed more than 100 MedSpa owners through her podcast & in researching her book, and Leslie has made it her mission to help Practice owners build their wealth and their life plans in the midst of building their business.

In this episode Leslie walks us through the common mistakes and unforeseen roadblocks that can derail a lifetime of hard work, blood, sweat and tears. And she asks the question- Who is on your wealth team? Who has your back? Then she gives us the tools and criteria to find the right teammates to succeed!

This episode is business critical for anyone who has an ownership stake in a business or who aspires to one day start a practice. You cannot afford to miss it!

Learn more about Leslie and her services at https://www.traceydonavan.com/. 

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Episode Nine, Playing It Safe with a Pioneering Spirit, features 𝗦𝗮𝗿𝗮𝗵 𝗟. 𝗔𝗹𝗹𝗲𝗻, 𝗠D, Founder, CEO & COO of The Skin Clique.

Dr. Allen is an ambitious visionary in every sense. She is an Internal Medicine Physician by trade, but a curiosity and apprehension to start her own injection treatments led her to a path in Aesthetics. She started The Skin Clique as a single injector with a giant vision and a meticulous attention to detail. Fast forward a few years, and she now runs a MEGA brand! The Skin Clique spans 12 states, 85 Providers, 14 Physicians, and ZERO chance of slowing down.

She has an obsession for doing things right. Crossing her T’s and dotting her I’s is no doubt a way of life, but it’s a necessity for someone running a Concierge Medicine Practice at scale. She talks about the legal, compliance and patient safety regulations you must be aware of and comply with to protect your practice and your providers. With so many states under her purview, she works closely with her legal team to make sure she's got the right supervision ratios, chart sign-off protocols, home health scope of practice training, etc.

Her passion is for her providers and her patients. A big reason Dr. Allen chose this practice design was to give women the flexibility to work & be a mom without sacrificing their career potential. To that point, she wants to make sure providers enjoy their jobs and feel confident in giving great service. This comes through in everything she does, including strict requirements on things like dermal filler injections. You get the sense that although those restrictions are in large part for patient safety and to mitigate unnecessary risks, it's also to make sure providers can focus on what they are good out, enjoy their jobs and not feel pressured to do things they either aren't ready for or aren't comfortable with.

She also talks about her latest adventure- the "Beauty knocks. Box." which is a medical-grade skincare subscription box that helped The Skin Clique stay connected to patients during the pandemic by offering an array of skincare products tailored to their specific needs. And, subscribers get a Provider with each box! They have access to these Providers to ask about the regiment, discuss concerns, and ask basic questions to enhance their results.

This episode is equal parts inspiration, legal & compliance, smart business strategy & looking under the hood at a pioneer who is trailblazing through the industry at super speed!

Looking for a career with The Skin Clique or interested in the Beauty knox. Box. ? Visit www.theskinclique.com to learn more.

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Episode 8: Yvonne is the CEO and Medical Director of Medical Aesthetic Art Institute where she’s built an industry-leading training platform for Aesthetic Injectors & Medical Directors to get the skills they need to succeed.

She’s also the founder of the multi-location practice, Aesthetic Co., and will soon be launching the first all-inclusive adverse event management kit in the industry Aesthetic ER!

In this episode, Tiphany  chats with Yvonne about her own journey as an entrepreneur and keys to success in launching a career in Aesthetics- something she’s mastered after training and mentoring hundreds and hundreds of students. We tackle medical director controversy, legal and compliance issues and investing in your career with both time and money.

We also discuss the constant evolution of MAAI and the drive to deliver exceptional results, even when it means doing things for free. And most importantly, you have to ask for what you want and make your intentions clear. After all, 𝙖 𝙘𝙡𝙤𝙨𝙚𝙙 𝙢𝙤𝙪𝙩𝙝 𝙙𝙤𝙚𝙨 𝙣𝙤𝙩 𝙜𝙚𝙩 𝙛𝙚𝙙!

Learn more about Yvonne, MAAI and Aesthetic ER at https://medicalaestheticartinstitute.com

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Episode 7: Success Favors the Prepared features Dr. Ishaan Ramkisson, Board-Certified Dermatologist & Global Expert in Aesthetics.

Dr. Ramkisson is an international powerhouse. He’s part of the global GAIN faculty for Galderma Aesthetics and has trained injectors on some of the world’s biggest stages. He's launched a multitude of products in South Africa, and is the voice of authority on aesthetic practices across the country.

Prior to COVID, he trained in 14 countries over 12 months has traveled around the world, including the US, to give his thoughts, share his techniques, and be a part of the international brain-trust that steers the global aesthetic industry.

As a multi-practice owner in South Africa, he knows first hand the financial implications of being an international KOL- leaving your practice, spending countless hours preparing, not only reducing your Patient load but also cutting your administrative time. Because of this investment, he takes his training as seriously as he does the practice of medicine.
In this episode, he walks us through his methodical approach to delivering an impactful training no matter the audience or the podium- if you are a trainer, you MUST hear this! It's a checklist you'll want to commit to memory for years to come.

His preparation has led to an incredibly successful rise to the elite of the elite on the international stage. We also tackle beauty norms, injection technique, prejuvenation and how his treatment approach is shaping injectors around the world. Is it too much pressure? How does he prevent missteps or lend his credibility to the right products?

This one is JAM packed with absolutely brilliant information from someone who is walking the walk and breaking the status quo.

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In Episode Six, board-certified Plastic Surgeon, Andre Marshall, MD, MPH, FACS shares his personal journey into Aesthetic Plastic Surgery and the transition from 11 years post-grad training to working as a Plastic Surgeon and becoming an entrepreneur.

With a full surgery schedule spanning both offices in Beverly Hills & Pasadena, CA and waiting list several months long, he’s making a name for himself in the highly-competitive market in California, and with his disciplined and diligent approach to his surgical cases, this comes as no surprise.

From what he describes as humble beginnings in a small town in Oklahoma to general surgical training at Vanderbilt, plastic surgery training at Duke, a Masters in Public Health and a fellowship in Laguna Beach, Dr. Marshall has definitely put in the years to perfect his craft and find his niche.

Now, he’s operating 400+ times a year and has become well known for his signature #DreSculpt BBL, Breast Augs & and Tummy Tuck. He’s embarking on building his own surgical practice while staying humble, navigating the murky waters of social media, being smart with his finances and living out a dream 15 years in the making.

We peel back the layers from childhood dreams to conquering California in this episode. If you’re staring something new in business or eager to fall back in love with your profession, this is one you just can’t miss!

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In Episode Five, Tiphany sits down with Director of People & Culture at OVME, Chrystal Durnan.

Chrystal went from a career in Architecture, in which she holds a Masters Degree, to leading the Talent Acquisition and Culture strategy for national medical spa power player, OVME.

Chrystal is definitely an architect at heart- except now, she’s building clinics, Providers and managers instead. She’s been at OVME since the very first location. Now with 9 more locations and several set to open in the next year, her passion is to keep the culture alive, consistent and at the forefront of everything they do. And it’s working!

Chrystal’s success is definitely not by chance. From the way she sources candidates to how she interviews and onboards, she’s obsessively checking over the culture fit and potential of each potential team member. It's easy to hear passion for creating an environment of inclusion and encouragement. Employees feel safe to grow, try new things, and ultimately become vital assets to OVME.

This episode is FULL of tried and tested advise about building and retaining great talent AND doing it amidst massive growth across a large geography. It also includes Chrystal's strategies for staying fit and health to keep the demanding pace of an exciting career.

Learn more about OVME at www.ovme.com and follow Chrystal at @directorofbeauty on Instagram.

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Join Founder & CEO of Really Good Content, Inc, Jared Rohrer, to get the inside, expert scoop on making incredible video, print, messaging and more come to life. If content is king, Jared should forever be known as “His Royal Highness!”

Jared and his wife Monika started RGC to give the community great content served with a dose of kindness and creativity. Together they tackle web design, training videos, copywriting, event media and production, branding and So. Much. More. We’ve been collaborating with these two for years at AR, and we are better for it!

Jared has worked with some of the biggest names in our industry - Dr. Shino Bay Aguilera,  Dr. Sheila Nazarian & her Think Big! Conference, Dr. Gretchen Frieling & her FaceIt Virtual conference to name a few- Jared’s team is the production mastermind behind Beauty Through Science later this month!

𝖨𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗱𝗼 𝗺𝗼𝗿𝗲 𝘄𝗶𝘁𝗵 𝗮𝘂𝗱𝗶𝗼, 𝘃𝗶𝗱𝗲𝗼, 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 & 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴...you want to watch or listen to this episode! Visit Jared'e company at www.reallygoodcontent.com or follow on IG @reallygoodcontent.inc & @jaredroars

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In this week’s episode, we are joined by 𝙆𝙞𝙢 𝙒𝙚𝙡𝙘𝙝, 𝘽𝙎𝙉, 𝙍𝙉, 𝘾𝘼𝙉𝙎. Kim is the Founder of Esperance Aesthetic Wellness in Coppell, TX where she’s built a wildly successful aesthetic wellness center on the foundation of smart business practices, incredible injection talent, and an authentic desire to mentor and invest in others.

She’s been in nursing for two decades but has spent the last 10 years specializing in Aesthetics. She was one of the first trainers for Medicis, and has since become a top Galderma trainer year after year. She’s respected by her peers and was asked to represent US Aesthetic Nurses in a global advisory board in Sweden.

As an expert injector, she’s participated in and published research on various aesthetic injectablesIn this episode Kim and Tiphany tackle building a business while raising  three teenagers, attending NP school, being present in a marriage, and staying sane! And all with a positive attitude and a giving heart.

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Episode Two of For the Record is all about Scale! During this episode,  we are joined by Juvly Aesthetics Founder & CEO, Dr. Justin Harper to discuss the lessons he’s learned in scaling Juvly Aesthetics from a single location in Columbus, OH to multiple practices across 5 states.

We’ll also tackle his perspective on how COVID was a blessing in disguise for right-sizing practices, expenses, and processes that had disproportionately grown as a result of scaling so quickly. From hiring and training Providers to leveraging technology to simplify and optimize the patient experience, his approach to disruptive change can often seem controversial…..but he’s survived and thrived at scale, and he’s here to tell us how.

He’s also the CEO of Aesthetic Record, and we’ll discuss the trajectory of building technology in a rapidly growing industry and how COVID was equally (but opposite!) disruptive as we built massive features overnight to meet an unforeseen shift in the marketplace.

In addition to his roles at Juvly & Aesthetic Record, Dr. Harper is also actively engaged in clinical research for multiple Aesthetic manufacturers and also acts as an Advisor, Speaker & Trainer for Galderma, Allergan, Evolus & Revision. He is also the Clinical Director of Aesthetic Next which will kick off it’s third annual meeting on September 9-12th at the OMNI Dallas Hotel.

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In this episode, host Tiphany Hall, PhD, sits down with regenerative and functional medicine expert and Naturopathic Physician, Dr. Steven Sorr.  Dr. Sorr is the founder of Source of Health in Scottsdale, AZ where he’s built a thriving clinic that helps patients on their journey to “live better, move better, heal better and look better.” 

Dr. Sorr explains his treatment philosophy which includes a discovery visit to understand the diverse needs of the patient. As a Naturopathic Physician, he’s committed to treating the whole patient. As a result, he uses the “red pill, blue pill” approach. Do you want to be a victim or a warrior? His practice is designed to guide those patients who are ready to put in the work to take control of their mental and physical health. No victims here!

Aside from his innovative work as a functional and regenerative expert, he’s also an accomplished aesthetic injector with a busy practice devoted to filler, toxin, lasers and more. He walks us through how each part of his practice builds and supports the other. It all comes together with a creative marketing approach that Dr. Sorr designed to guide his patients through their treatment journey. 

This episode is packed full of effective treatment approaches, practice building ideas, marketing advise and his advice on surviving and thriving in the aesthetic industry!