The Story By Design Show: Recent Episodes
Becky Lloyd Pack
Welcome to the Story by Design Show - hosted by Becky Lloyd Pack, a Brand Message expert using her storytelling superpowers for good to help purpose-led women learn how to express their value and offers clearly so that they can get paid for their passion. On this podcast, you can expect a selection of trainings, reflections and the occasional interview with complimentary experts so you can learn to grow your business on your terms. If you're using online content creation to communicate what you do... your life is about to get so much easier!
I’ve been building my email list since I started my business back in 2018.
I will admit, I’ve never taken it all that seriously but as I enter this next phase of my business… I decided to take the bold step of actively removing 76% of the audience that I’d been building over the years.
Why? Two words…
Creative. Safety.
Listen to the episode to hear why I think you should clean up your email list too & how I practically went about doing it.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com
When the world goes to sh*t on a bigger scale than usual–running a business can present an apparent minefield of how to “appropriately” respond whilst also continuing to protect our boundaries, show up and sell.
The lines between where our “niched” business ends and where we as complex human beings begin are blurry at the best of times, but in times of crisis this often creates a problem that brands like Amazon (a.k.a the obvious profit machines) don’t have.
This is especially true for businesses run by spiritually & ethically minded humans. We have to decide whether we really mean it when we declare values of integrity, equality & the like. When we say we want to make the world a better place, situations like the one unfolding in Gaza right now force us to clarify whether we mean just for ourselves or for others too.
This episode isn’t here to cast judgement on anyone, nor to give you explicit answers about what you should be doing when a world crisis occurs.
It is however here to help those of you who are witnessing a crisis unfold in front of your eyes and feeling frozen about what you should/can do.
My intention here is to help you gently begin to break out of that freeze/flight fear response, to offer some questions to consider and thoughts to mull over that might enable to you start taking aligned action, whatever that looks like for you.
Specific topics discussed:
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How we can show up in times of crisis
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The one question to ask to find out exactly what you can do in times of crisis
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Navigating the worry that by taking action/creating resources, it looks like you’re using a world crisis as an opportunity for self-promotion
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Personal responsibility vs. collective action
I’m adding my own personal note here that this episode somehow feels “not enough”. I’m worried that it’s maybe tone deaf or lacking the urgency I feel in my heart. I worry I should have made it specific to Gaza & spent my time and energy calling for a ceasefire instead of taking this generalised approach for some imagined future. But I’m still posting it because honestly, not doing so would feel like a betrayal of myself & my values.
blpxoxo
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com
In the highly competitive world of online business, it’s an uncomfortable truth that getting to work with incredible clients isn’t just about being great at what you do, it’s about firstly being able to explain it to people in a way that gets them excited.
This is exactly why with this episode here, I’m launching a mini-series centred entirely around “The Art of Offer Creation” for solo business owners because I am done seeing so many incredible coaches, consultants, service providers and course creators struggle.
In this first episode, I’m breaking down the framework I use with all my 1:1 Offer Studio clients, with future episodes dedicated to each of the elements mentioned.
If creating an offer feels like throwing spaghetti at the wall, this episode and mini-series is for you 💕
This episode is also available to watch here on YouTube.
Links Mentioned:Offer Building Workbook - coming soon!The Offer Studio
* EPISODE CHAPTERS *
00:00 - Context: what we’re actually talking about02:40 - Additional resources to help you build your offer06:03 - What to do before you start building your offer10:38 - Introducing the ‘Offer Message Matrix’11:10 - How to know who your offer is for15:01 - My thoughts on market research16:57 - Desire: The thing you should centre your offer around20:03 - The Problem: Getting clear on the reason your offer exists22:25 - Making your offer the obvious solution25:09 - Results: What “tangible” actually means26:55 - Why somebody should buy now, not later29:52 - Disclaimer: you don’t need me31:05 - Final notes
GOT QUESTIONS?If you have any questions about anything discussed here or anything else around offer creation you’d love me to cover on a future episode, please do drop me a comment on Substack or message me at becky@storybydesign.co and I will gladly answer 😘
Connect with me on SubstackFollow me on InstagramFind out how to work with me
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theartofunbecoming.substack.com
(Day 20 -final day!) Let's be real, most people on the internet sound like they're robots... and with the dawning era of AI we can expect an influx of people trying to pass off content as their own that was written by a robot. Eesh.
But just "writing like you" isn't as easy as it sounds... because when we've been so heavily conditioned through school about how to write properly, how do you even naturally speak?! In this episode, I'm sharing some practical tips to find your true voice.
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 19) Here's the truth: ready is a decision, not a place you will ever truly arrive.
If there's an idea you've been sitting on, or if you've been hesitating about beginning something or taking that first step, this episode is for you.
(Spoiler alert: this is also how you cultivate detaching from the outcome)
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
How much of your life is in service of other people?
How often do you sacrifice little parts of yourself so that you might be understood better or better received by the people you're trying so hard to make happy?
This episode is all about why I believe you're doing yourself and the world a disservice when you filter who you are for approval.
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 17) How often do you actually check in with how you're feeling? Especially if you've been in a bit of a funk for a while...
Plus, what's the deal with a morning routine? Is it a load of BS or actually worthwhile?
Let's dig into it in this episode!
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 16) Ever noticed how uncomfortable it can be not having all the answers? Or coming to the end of something, and not knowing what might happen next? How often do you let yourself truly feel this versus trying to think your way out of the discomfort? All questions I'm playing with in this podcast.
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 15) Have you ever not done something you were excited about because you were worried about what other people think? And not from strangers, but from the people who know you. This podcast is an exploration of that, and taking the idea of judgement deeper to understand what’s really going on…
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 14) Here’s the deal: structure is great for creating consistency, but chaos is great for the creative soul. So let’s talk about acting first and making sense afterwards. (Also, if you’ve ever felt limited by the idea of ‘content pillars’ this is for you!)
In this podcast, I talk about the benefits of giving yourself the freedom to create without rigid structure or predefined expectations.
As a business owner and content creator, I've learned that allowing yourself to explore unexpected circumstances can often lead to the most valuable and creative results. By focusing on the creative process rather than the end result, we can tap into our natural tendencies and preferences, leading to more consistent and fulfilling creativity.
Join me as I discuss how embracing chaos can be a powerful tool for any creator looking to unlock their full potential
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 13) Today has really reaffirmed to me that if you have an intention of being consistent with something, you can either set yourself up for it to be easy or you can set yourself up to struggle. In this podcast, I’m discussing how someone as structure-averse as me deals with maintaining consistency.
I also explore the idea of whether we can hack our creativity through the power of habits.
By setting aside specific times for creative tasks and committing to regular practices, we can trick ourselves into being creative on a regular basis. I discuss the importance of being committed to building a regular practice and setting ourselves up for success by creating a structure for our creative endeavours.
Join me as we delve into the power of habits and how they can help us achieve our creative goals.
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 12) I won't lie, today's podcast took me 2 attempts because, well... listen and you'll see! But it was an important lesson in how impatience can sneak up on you and manifest in all sorts of sneaky ways. So if you've ever felt frustrated with how sllooowww something is going, I think this might be a good one for you ;)
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 11) In our success-obsessed culture, having low energy is often demonised. Yet my experience has shown me time and time again that slowing down, that respecting my natural cycles of energy is a key part of what allows me to be creative in my energy peaks.
In this podcast, I dive deeper into the importance of respecting your natural cycles and rhythms when it comes to creativity.
Sometimes, it's okay to not feel like being creative, and that's when we need to listen to our bodies and rest.
While it's important to show up and start, we also need to honour ourselves and give ourselves permission to take a break when needed. Join me as I discuss practical tips for managing creative dips and how to prioritise rest in a world that values constant hustle.
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 10) My name is Becky, and I am a productivity addict. Whilst that might sound a little tongue in cheek, in today's podcast I'm discussing the dark side of productivity, why I've always struggled to "rest" and what I've chosen to do about it.
In this podcast, I share how I kept a daily diary for a year, tracking my moods, energy levels, and productivity. Through this process, I discovered that my self-worth was tied to how productive I was.
I discuss how productivity is often seen as the standard for measuring our worth, which can lead to an unhealthy addiction to productivity.
I share my personal experience of feeling like I was unworthy of love if I stopped working, and how I realized the importance of resting and listening to my body's needs.
Join me as I discuss the dark side of productivity and the importance of finding a balance between productivity and self-care.
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 10) What's more important, the act of creating something or the quality of the inspiration that informs the act? Should we wait for the idea to land before we start? And what happens if we choose to just start anyway? Well, listen to this podcast and find out ;)
In this podcast, I explore the challenge of feeling stuck and not knowing what to say or create.
Instead of desperately searching for inspiration, I discuss the benefits of sitting with the resistance and examining the thoughts and ideas that arise.
I also touch on the concept of ideas living in the universe and being receptive to their arrival.
Whether you're a content creator, artist, or simply seeking inspiration in your daily life, this podcast offers practical advice on how to tap into your creativity and find the juice that's there.
Join me for a thoughtful and insightful discussion on the power of showing up and staying in a relaxed energy
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 8) Today is a little different. Today, I'm sharing some paragraphs from the book 'The Motivation Manifesto' by Brendan Buchard that questions our willingness to play small when we have so much to offer. Plus I talk about the nuance of taking what resonates and leaving the rest.
Enjoy!
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 7) Ahhh comparison, the thief of joy! In this podcast I'm discussing how I've been impacted by consuming someone else's content.
I explore the themes of comparison and evolution in creative work and discuss how observing and learning from others can be helpful but also how comparing one's own work to others can be detrimental.
Ultimately, this podcast is about the importance of embracing imperfection and trusting your own creative journey.
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 6 BONUS)
OK, I just had to record this podcast because right after announcing that this channel exists to my audience I had a full-on physical reaction.
In this podcast, I'm sharing how I deal with the idea of receiving praise, criticism or (worst of all) zero response to sharing something that feels vulnerable with "the public."
This podcast is a must-listen for anyone who creates and wants to learn how to separate themselves from the opinions of others to produce work that is true to themselves.
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 6) Feeling resistance to doing things is natural, but it's our response to those things and the thoughts we have that dictate whether we do them.
But I don't believe in trying to 'push through'... instead, I find that it's much easier to flow with our resistance and accept it as part of the process.
(What's interesting about this podcast is that I feel more unprepared than any other podcast before... and when I was listening to it before posting, I can witness how my expression becomes more ordered as I progress. Probably another lesson in here about starting messy and trusting the process to take you where you need to go!)
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 5) Ahhh perfectionism, my old friend... you're always there to tell me when I could have done something better, aren't you? Well, here's my ode to mediocrity and why producing sub-standard work is a necessary part of the creative process.
Join me in this podcast as I dive into the power of embracing imperfection and allowing your creativity to flow, even in its messy and mediocre moments.
I share my thoughts on the importance of letting go of the need for perfection and just being present in the moment. I explore how our mediocre work can lead to our best work and how we can learn to love the journey of creative exploration.
Watch now to be inspired to embrace imperfection and let your creativity flourish!
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 4) If something is scary and exciting, it's always a surefire sign to do something in my books... but are we being honest about what really scares us? Or are we tricking ourselves into thinking we're living outside our comfort zone when in fact, we're snuggled right up next to that boundary of fear, unwilling to cross?
And remember, what's scary to you isn't the same thing as someone else.
Discover how taking action in areas that scare you can help you grow, evolve, and become a more open and expressive human
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 3)
It would be a lie to pretend that I always feel creative... but what is creativity really?
In this episode, I share my honest opinion about my daily creative experiment, where I record my thoughts on camera every morning for 30 days.
Today, I didn't feel like doing it, but I pushed through and talked about the importance of focusing on the process rather than the goal, as well as the liberating feeling of creating without a grand plan.
Join me as I share my experience and reflect on the value of showing up even when it's uncomfortable.
Listen until the end for some takeaways and lessons you can apply to your own creative endeavors!
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 2)Have you ever felt like you had a great idea, but when it came to "executing" on it... something just didn't feel right? Like there was friction between what you wanted to say and the action of actually saying it?
In today's episode I'm discussing the concept of honouring yourself and whatever it is you're bringing to the table in any given moment.
Join me as I discuss the beauty of sharing our experiences and emotions, and how this can connect us as human beings.
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
(Day 1 ) I'ma be real with you, when I hit record on this episode... I didn't know what was going to come out of my mouth. But here we are, following that creative nudge.
I'm doing this for me, not you, but I hope you enjoy it anyway
B xoxo
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
Want to join me in my Creative Experiment?
In January 2023 I committed to recording a video every single morning Monday - Friday that was unplanned, unscripted and unedited.
And guess what... it turned out pretty well! Which is why I'm sharing it here with you on the Podcase because I'm 100% certain there will be some juicy lessons throughout that will hopefully inspire you to get creative, take messy action and most importantly, have fun with it ;)
Connect with Becky:Instagram: https://www.instagram.com/beckylloydpack
TikTok: https://www.tiktok.com/@beckylloydpack
YouTube Channel: https://www.youtube.com/@beckylloydpack
Website: https://www.storybydesign.co/
Well my friends... it's time for a rebrand! That's right, the podcast is changing.
When I originally started, my intention was to keep it purely focused on messaging and storytelling. However, as the months and years have passed, I want to expand the conversation and really talk about what it takes to build a successful online business when the business is effectively an expression of you.
Because when the thing that you're selling is ultimately based on your skills, your experiences, your unique expertise or talents, well... things are different!
And so to reflect this slight broadening of conversation topics, this podcast is changing from The Story By Design Show to The Business of Being You.
I will also be recording these as Videos too, so if you prefer to watch, simply head to my YouTube channel here:
https://www.youtube.com/channel/UCDOU9lPt8Q3EyUAg4u7MO3g
I hope you'll stick around and I never really say this, but if you do enjoy listening to this podcast, please like, subscribe and actually leave a review on Apple Podcasts.
It will really help my message spread further and help more people, so you will be paying some karma forwards by doing so ;)
Whether you're a first-time listener or a long-time fan, I'm super excited to welcome you to this journey where we explore The Business of Being You.
Have you ever worried that the reason you’re not rolling around in piles of money yet is that you’re simply not disciplined enough? That you’re too lazy or too inconsistent? Or maybe you’ve thought if you could just “stick with it” then you’d finally have that breakthrough moment that unlocks all of your dreams… Well, I’m calling bullsh*t.
This episode is about why I think this idea of “discipline = success” is not only rubbish but also harmful.
Listen to this if:
- You beat yourself up every time you procrastinate
- You feel like there’s something wrong with you because you can’t stick with things
- Hearing people talk about disciple triggers a deep well of inner shame
Useful Links:
Join The Email Crew
Check out The Content Chronicle
Ever been annoyed at being told to niche down? Irritated by the advice that if you want to be successful quickly, you have to be "specific" and focus on only one thing? If you're a multi-passionate business owner, determined to rebel against being put in a box... this episode is for you.
In this episode, I'm sharing some in-the-moment reflections and light bulb moments about why I've been feeling so restricted in my own business lately and how the idea of becoming known for "just" Brand Messaging has been freaking me out... even though I know it's making things harder.
Listen to this if:
- You're multipassionate and have been struggling to stick to one thing
- The idea of being known for "one thing" feels restrictive
- You are struggling to commit to one message
- You want to add new things to your business
...and you're not scared of a little tough love! 😉
It's raw, it's messy... but it's real my friends.
Useful Links:
Join The Email Crew
Check out The Content Chronicle
Ever wondered what your Brand Story actually is? And whether it's the same thing as Brand Storytelling? This episode is here to clarify exactly that, along with a workflow to help you start infusing stories into your business content.
In this episode you'll learn:
-
What a brand story is
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What brand storytelling is
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The 3 reasons you MUST tell stories in business
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The science behind why storytelling works
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How storytelling makes you uncopyable
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2 methods for coming up with story ideas in your content
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How I can help you with your story workflow
Links mentioned in this episode:
TED Talk: The Magical Science of Storytelling
Brand Message Intensive
Useful Links:
Check out The Content Chronicle
Join The Email Crew
Ever wish someone would talk about how they messed up IN THE MOMENT? As in, not once they learned from it and got their happy-ever-after moment?
Well, your wish has been granted. In the episode I’m talking about:
- What I regret about my latest offer
- What I’m struggling with right now
- How I’m dealing with it
- My thoughts on the ‘summer slowdown’
- Normalising imperfection
It’s raw, it’s imperfect but it’s real as hell.
Links mentioned in the episode:
Check out The Content Chronicle
Join The Email Crew
I accidentally took a 3 month break - oops! Listen to this episode to find out why.
I talk about:
- Why my business stopped feeling right
- The 2 questions I used to get back on track
- The unexpected business of being forced to STOP
- How I launched a new product using email marketing alone
- What to do if you want to break up with Instagram
Links mentioned in the episode:
Check out The Content Chronicle
Join The Email Crew
Wondering how to actually clarify your Brand Message? Listen to this episode to find out.
We'll cover:
- What Clarifying Your Message Means
- The difference between Messaging, Marketing and Copywriting
- The 3 key elements to creating a clear message
- How to get clear on your audience
- The problems that can come up when you work on your message
Listen to this if you want to:
- Work out whether you have a messaging, marketing or copywriting problem
- Understand what Messaging is
- Know how to clarify your message
As usual, it's packed full of examples and action steps for you to start clarifying your message today.
Episode Resources:The Brand Chrysalis: https://www.storybydesign.co/the-brand-chrysalis/
Check out how you can work with me on your own Brand Message: https://storybydesign.co/
The first Sparks episode - where I share some of my thoughts and ideas around different topics that have sparked insight in me from the past week or so.
We'll cover:
- What's actually happening when you play it safe with your content.
- The results of my market research I've recently completed.
- What doing 30 days of Yoga with Adriene has taught me.
- The latest motivation and development of my relationship with money and abundance.
Listen to this if:
- You are an 'idea hoarder' or get stuck in creation mode
- If 'clickbait' or being controversial in your content makes you uncomfortable
- If you struggle to stay consistent with creating content
- If you're stressed that things feel hard and messy in your business
- If you feel awkward about wanting to make money
It's a juicy one so dive in!
Episode Resources:
@simone.grace.seol post: https://www.instagram.com/p/CZSQtubPaFZ/
@tobemagnetic post: https://www.instagram.com/p/CYT_od4AYr6/
The Brand Chrysalis: https://www.storybydesign.co/the-brand-chrysalis/
My Instagram: https://www.instagram.com/beckylloydpack/
Check out how you can work with me on your own Brand Message: https://storybydesign.co/
Niching isn't always the most exciting thing to talk about but having a clear and specific niche is game changing for you and your business. In this episode we will be covering how to define your own niche, and why the "traditional" way isn't always the right way to do it.
If you've ever felt restricted by the idea of 'niching' before, this episode is for you
Episode Resources:
Check out how you can work with me on your own Brand Message: https://storybydesign.co/
The Brand Chrysalis: https://www.storybydesign.co/the-brand-chrysalis-2/
Are you fed up of either posting on your social media on the fly, or putting loads of time and effort into your content and not getting much in the way of results? Well this episode is for you. I will be covering reasons why your content isn't hitting the way you want it to, and how to improve it to make sure that you aren't wasting your time with what you create. It's a good one, so dive in!
Episode Resources:Check out how you can work with me on your own Brand Message: https://storybydesign.co/
The Brand Chrysalis: https://www.storybydesign.co/the-brand-chrysalis/
Fear of judgment is one of the biggest blocks I see holding people back from saying what they really want to say online. In this episode I'll be discussing my 5 top tips to help deal with this fear so you can get out there and start owning what you do with confidence.
Episode resources:
The Brand Chrysalis - https://www.storybydesign.co/the-brand-chrysalis/
Want to know the three types of stories you need to tell online to turn strangers into superfans? In this episode I tell you about the types of stories you need to use in your content creation and give some examples of the stories I tell, and why I tell them.
We'll be covering:
- The 3 types of stories
- How to tell these stories in an interesting way
- How I make sure I'm covering all the stories with my content
Episode Resources:
Check out how you can work with me on your own Brand Message: https://storybydesign.co/
The Brand Chrysalis: https://www.storybydesign.co/the-brand-chrysalis/
Do you need to promise results to make sales? This is exactly what I'm exploring today in this conversational episode as I know it's a topic that trips up so many of us.
We'll cover:
- Implicit vs. explicit promises
- Where this narrative comes from
- Why the needs narrative is changing
- What is it that created real tangible results for me
- The real question to ask yourself around results
- Reflection questions to assess your own relationship with tangible results
Have you ever had the experience where someone is super excited about what you’re offering right up until the moment they hear your price? Well, this isn’t a sign that you need to lower your prices, no no my friends. It’s a sign that you need to raise your perceived value.
In this episode I’ll be giving you some tips on exactly how to do just that, so you can make it really easy for people to give you that full-bodied YES when it comes to decision time.
We'll cover:
- What "value" actually is
- 3 tips to elevate your perceived value
- Advice around pricing
Episode Resources:
The Brand Chrysalis: https://www.storybydesign.co/the-brand-chrysalis/
Wondering how to create content that actually translates into sales? In this episode I'll be sharing my number one piece of advice that I give out more than any other, whether that's in mini-trainings, DM chats or my paid services.
We'll be covering:
- Why you need to take content seriously
- My #1 piece of content creation advice
- A fresh take on niching
- 3 steps to get clear on the content you need to create
- Why most 'Client Avatar' exercises suck
Episode Resources:
Check out how you can work with me on your own Brand Message: https://storybydesign.co/
The Brand Chrysalis: https://www.storybydesign.co/the-brand-chrysalis/
Always wondered what a Brand Message actually is? Well wonder no more with this very first episode where we dive into exactly that!
- Here's a glance at what we'll cover:
- What a Brand Message actually is
- What your Brand Message is not
- Examples of Nike & Disney's Brand Message
- How to make your Brand Message powerful
- My own Brand Message
- How to audit your own Brand Message
Episode ResourcesCheck out how you can work with me on your own Brand Message: https://storybydesign.co/
The Brand Chrysalis: https://www.storybydesign.co/the-brand-chrysalis/