CMO Stories: Recent Episodes
Joeri Billast
Conversations with Marketing Leaders and Tech Entrepreneurs from all over the world about their challenges, tools and tactics.
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Institutions finally got their Bitcoin ETFs, then many proceeded to buy the top and sell the bottom. That one detail says a lot about how unprepared “professional” money can be in a cyclical crypto market and why investors need a better model for crypto wealth management than a couple of regulated wrappers.
I’m joined by Frank Hepworth, founder of New Market Trading, who went from advising major crypto exchanges inside a top securities law firm to building an on-chain digital asset management approach where clients keep custody of their own funds. We break down the three tiers most people confuse: big banks with limited offerings, crypto exchanges with broader access but still mostly off-chain, and the blockchain layer where the full on-chain economy actually lives. If you’ve wondered why tokenized real world assets and tokenized stocks haven’t shown up in your portfolio, Frank’s answer is blunt: tokenization is not the real bottleneck when your investment account still runs like a private spreadsheet.
From there we get practical about infrastructure: account abstraction, programmable investment accounts, and how limited permissions can let you combine self-custody with professional management. We also talk regulation and mandates, why institutions wait for products like the Bitcoin ETF, what investors miss when they stay passive, and how to think about scams, transparency, and third-party audits in a world full of hype.
This episode was recorded through a Descript call on July 27, 2026. Read the blog article and show notes here: https://webdrie.net/your-assets-went-on-chain-your-account-didnt
If you want a clearer view of on-chain investing, tokenized assets, and the future of programmable finance, listen now, then subscribe, share the episode, and leave a review to help more people find the show.
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You can chase every new AI tool on the timeline and still end up further from what your customers actually want. After going back to a 2019 interview with Canva Co-Founder & CEO Melanie Perkins, I’m struck by how little the core principles have aged and how much they explain the best AI products and the best marketing today.
We talk about Canva’s vision of helping people take an idea and turn it into a finished design with as close to zero friction as possible, then connect that directly to what generative AI is supposed to deliver: intention to outcome, not more dashboards. From there, we unpack one of Canva’s most important values, "make complex things simple," and why it’s becoming the dividing line between AI that feels magical and AI that feels like homework. If your customer needs a 20-minute explanation to understand your value, we explore why the problem may be your story, not their attention span.
Then we go deeper into something most growth teams avoid saying out loud: incentives. When a platform succeeds, do its users succeed too, or do their goals start to diverge? We look at alignment, community, trust, and why this question is becoming unavoidable across social media, creator ecosystems, and AI platforms. We close with the quote that still sticks with me years later: "You can only grow as big as your dreams," but you also have to take the first small step, then the next.
If you care about AI marketing strategy, product philosophy, and building brands that last, subscribe, share this episode with a friend, and leave a review. What’s one principle you want to keep stable while everything else changes?
This solo episode was recorded via Descript on July 26, 2026. It also includes audio from my interview with Melanie Perkins, recorded on November 5, 2019, during Web Summit in Lisbon.
Read the blog article and show notes here: https://webdrie.net/canva-co-founder-ceo-melanie-perkins-you-can-only-grow-as-big-as-your-dreams
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Most founders do not “build something no one wants” on purpose. The more painful truth is that a lot of smart, hardworking people build something useful, then watch it stall because the market never hears the story in a way that makes action feel obvious. Anna Bravington joins me to unpack the real reasons products do not sell and how to fix them without panic-rebuilding everything from scratch.
We walk through Anna’s simple diagnostic of three leaks: offer, visibility, and clarity. If you are getting attention but no sales, clarity or offer is often the culprit. If no one is finding you, visibility is the job. We talk about how to use data, customer interviews, and lost-deal follow-ups to locate the real blockage, and why founders need to distance their ego from their product so feedback becomes useful instead of personal. We also zoom out on competition: your rivals are not just direct competitors, but also imperfect workarounds and the biggest competitor of all, doing nothing.
Then we get into AI voice-of-customer research and synthetic customers: where AI can surface language and insights humans miss, and where it can turn into a convincing echo chamber if your prompts bake in assumptions. We finish with a theme that hits home for a lot of technical and introverted builders: visibility feels uncomfortable, but hiding is often the fastest route to failure. Anna shares practical advice on becoming comfortable with being uncomfortable, and how accountability and community can make the hard parts doable.
This episode was recorded through a Descript call on July 17, 2026. Read the blog article and show notes here: https://webdrie.net/building-sht-no-one-wants
If this resonates, subscribe for more Web3 and founder marketing conversations, share the episode with a builder who needs it, and leave a review if you want to help the show grow.
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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93% of LinkedIn company pages didn't grow last year. That headline sounds like an algorithm problem. I see something more interesting: a belief problem. When personal profiles earn roughly the same impressions as company pages yet drive 63% more engagement, the platform is confirming what buyers have been signalling for years. People don't build relationships with logos. They build trust with humans who have a point of view and a track record.
In this solo episode, I walk through the evidence from the new Metricool x Favikon playbook, LinkedIn in 2026, and connect it to what AI is changing in marketing right now. AI made publishing radically easier, which means posting more stops being a durable advantage. At the same time, visible engagement is falling while real engagement rises, because clicks are up and buyers decide silently. If you still judge LinkedIn by likes and comments alone, you're measuring applause while your buyer is watching quietly.
Then it gets practical: where does belief actually come from? I break down the three circles of growth, starting with employees, expanding through customers and partners, and only then layering in external creators. You'll hear why scripted employee posts backfire, why ending every post with a question lifts comments by 77%, and why creator campaigns don't land on top of an empty trust layer.
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One question to bring to your next marketing meeting: if your company page went silent tomorrow, who would still be talking about your brand?
This solo episode was recorded via Descript on July 13, 2026. Read the blog article and show notes here: https://webdrie.net/linkedin-in-2026-why-people-not-pages-will-build-the-next-great-brands/
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Regulation is supposed to slow you down, right? We argue the opposite: in Web3, regulation can be the advantage that makes you hard to copy and easy to trust. I sit down with Butch Takaoka from the RYO Project, a veteran of traditional finance who came into crypto as a sceptic and quickly realised the real story is not hype, it’s utility, credibility, and execution.
We get specific about Japan, one of the most regulated markets in the world, and why a compliance-first approach can act like a long-term moat. Butch explains why consumer protection is not a constraint on innovation but proof you’re ready for the mainstream, especially after industry blow-ups that damaged public confidence. We also dig into what actually blocks adoption today: not just a lack of knowledge, but a lack of trust, plus the need for infrastructure people can see and touch.
Then we zoom out to the bigger shift. AI makes it easier for both builders and bad actors, which means “looking real” is no longer enough. What can’t be faked is a proven track record of doing what you said you’d do, paired with simple user experience that feels familiar. We close with a clear view of the end game: Web3 becomes mainstream when people stop calling it Web3 and just use it in daily life, from wallets to payments to remittance.
This episode was recorded through a Descript call on July 3, 2026. Read the blog article and show notes here: https://webdrie.net/the-real-barrier-isnt-technology-its-trust/
If you know someone curious about crypto, trust, and Japan’s approach to innovation, share this conversation, subscribe to the show, and leave a review so more people can find it.
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Starting a new domain can feel like shouting into the void, then waiting months for Google to believe you are real. Alex Drew, founder and CEO of Odys Global, shares a different approach: use aged domains with real history to accelerate domain authority, earn trust faster, and generate leads while your brand catches up.
We dig into what still holds true after 15+ years of shifts in online business: quality matters, but networking and sales, as relationship-building, often decide who wins. Alex explains why Odys moved from a marketplace into done-for-you services and hybrid partnership models, especially in brutal, high-competition industries like iGaming where ranking speed and volatility change the rules. We also explore Blue Ocean strategy as a company policy: invest in R&D, test aggressively, and aim for breakthroughs that competitors cannot easily copy.
Then we zoom out to the new reality of AI search and LLM marketing. When AI becomes a layer between users and brands, authority and reputation shift toward brand mentions and established signals, not just links. Alex breaks down how to separate valuable domain history from dangerous history using backlink analysis and archive checks, and why offline events, mentors, and trusted communities may become even more important as trust grows scarce.
This episode was recorded through a Descript call on June 18, 2026. Read the blog article and show notes here: https://webdrie.net/great-products-dont-win-trusted-networks-do-alex-drew-odys-global/
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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📘 Read The Future CMO: Amazon
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DeFi isn’t just battling UX problems or chasing more liquidity, it’s quietly fighting the limits of the machine it runs on. I sit down with Joao Garcia from Cartesi to unpack a topic that rarely gets the spotlight but shapes everything you feel as a builder or user: the execution environment. If smart contracts behave like basic calculators, what happens when financial apps need deep math, big state updates, and predictable costs during market stress?
We explore why “Linux on-chain” is more than a slogan. Most of the world’s software infrastructure already runs on Linux, and that history matters because it brings decades of proven tools, patterns, and libraries. Joao explains how enabling familiar environments and languages like Python, along with access to databases and file systems, can reduce the need to reinvent core financial logic in Solidity. That shift can lower gas pressure, reduce complexity, and make it easier to prove correctness using tried and tested components.
From bonding curves to congestion risk, we map the difference between gas-optimised finance and computation-driven finance, plus why application-specific rollups can protect critical actions from being priced out by unrelated hype. We also get practical about trust: research-backed design, robust fraud-proof thinking, and settling on Ethereum as a dependable foundation. Then we connect the dots to AI-assisted development and spec-driven workflows, where better documentation and standard tooling make AI pair-programming far more effective.
This episode was recorded through a Descript call on June 15, 2026. Read the blog article and show notes here: https://webdrie.net/what-if-defi-was-built-for-finance-first
If you care about the next phase of Web3 infrastructure, DeFi scalability, and building trustworthy on-chain applications, hit subscribe, share this with a builder friend, and leave a review so more people find it. What part of the DeFi stack do you think is most underrated right now?
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AI can generate a flawless post, a flawless pitch, even a flawless brand voice. So what do people trust when everything looks “perfect”? I sit down with Pierre Lindh, co-founder and managing director of Next.io, to explore why the most credible signal left might be the simplest one: real humans in the same room, having real conversations.
Pierre takes us back to the story that shaped his entire career in community and events, starting with an 18-year-old running a poker club in Sweden and getting raided by police. From there, we trace how that early experience evolved into building large iGaming conferences that many delegates describe as “a room full of friends you haven’t met yet”. We get specific about what that takes at scale: designing networking that works for introverts and extroverts, creating side events that fit different energy levels, and giving first-timers structured ways to meet the right people without forcing awkward small talk.
We also zoom out to the future of trust in a world shaped by AI and algorithms. Pierre explains why capital is flowing into live events, how AI can actually make conferences more purposeful through better matchmaking, and why authenticity and transparency become the marketing moat when “Apple-quality” campaigns are suddenly cheap. We finish with a deep dive into prediction markets, the wisdom of crowds, and why purpose may be the difference between a fringe category and a lasting industry.
This episode was recorded through a Descript call on June 15, 2026. Read the blog article and show notes here: https://webdrie.net/a-police-raid-started-his-event-career-with-pierre-lindh-next-io
If you enjoy conversations about Web3, AI, digital leadership, marketing, community building, iGaming, and the future of live events, subscribe, share this with a friend, and leave a review with 5 stars. What part of the trust puzzle are you wrestling with right now?
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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📘 Read The Future CMO: Amazon
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Competition is loud right now. AI tools are everywhere, content is infinite, and customer acquisition costs keep climbing. So what still works when everyone can publish, target, and “optimise”?
Joeri Billast sits down with Valentina Diaco, founder and strategic business advisor in iGaming and tech, to get concrete about the lever most teams forget: the emotional driver behind why people choose you and stay with you.
We talk about what Valentina sees across industries, from luxury to entertainment to iGaming marketing, and why retention is the profit engine when acquisition gets expensive. We also unpack how she designed AIMatch Sessions as a curated, non-transactional networking experience, built from real attendee challenges around AI adoption. The goal is simple: create the right conditions for meaningful conversations that turn into ideas, partnerships, and real business outcomes.
Then we go deeper on AI strategy and digital leadership. “AI is not a crystal ball, it is a mirror” becomes a practical framework for keeping humans in the loop, building a living knowledge base, and orchestrating AI agents without surrendering judgment. We also explore the shift from CMO to Chief Value Officer, the balance of performance marketing with trust and responsibility in regulated markets, and blue ocean strategy for creating new categories instead of battling in crowded spaces.
This episode was recorded through a Descript call on June 12, 2026. Read the blog article and show notes here: https://webdrie.net/ai-is-not-a-crystal-ball-its-a-mirror
If you care about AI marketing, brand strategy, customer retention, and building trust in the Web3 and iGaming world, hit play. Subscribe, share this with a friend, and leave a five-star review if it helps you grow.
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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📘 Read The Future CMO: Amazon
👥 Join the Future CMO Community
🌿 Explore Sintra Synergies Retreat
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An algorithm can erase years of audience-building in a second, and you don’t even get a phone number to call. From the floor of NFC Summit in Lisbon, we walk and talk with Lisa Gibbons, Head of Marketing at MeWe, about what it takes to build privacy-first social media that people actually want to use and creators can actually trust.
We get specific about how MeWe approaches no tracking, no targeted algorithms, and user control and why that changes community growth. Instead of being “fed” a worldview, you intentionally join groups and meet like-minded people, the way social networking used to feel. That shift comes with real trade-offs: marketing without surveillance data is harder, but it pushes brands back toward grassroots community building, product-led growth, and referrals grounded in genuine value.
Then we move into creator economics and Web3 social network tooling that aims to replace vanity metrics. We talk tipping, integrated wallets, boosting, and minting groups as NFTs for verified ownership and portability, plus the idea behind “the death of the like button.” Finally, we zoom out to what marketers should measure instead of likes and followers, how trust is built through listening, and where AI can help without flattening your voice into generic content.
This episode was recorded at NFC Summit (Lisbon) on June 5, 2026. Read the blog article and show notes here: https://webdrie.net/what-happens-when-the-like-button-dies-mewes-vision-for-social-media-s5-e25
If you want a more human, more trusted, less extractive model for digital communities and creator-led marketing, hit play. Subscribe, share this with a friend, and leave a review so more builders can find these conversations.
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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📘 Read The Future CMO: Amazon
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Your brand is not what you say it is. It is what people remember, repeat, and feel after they interact with you and that is exactly why brand clarity matters more than ever. I sit down with Roxana Hurdacas, a B2B brand strategy advisor and managing partner at Drivion, to unpack what “brand clarity” really gives a company: the why, the what, the how, the rhythm, and the self-trust to stay consistent when everything around you changes.
We get practical about the gap between founder perception and customer reality, including the telltale sign that something is off: when feedback triggers defensiveness instead of curiosity. Roxana explains why so many teams confuse brand strategy with messaging and visuals, and how that mistake slowly dilutes positioning, differentiators, tone of voice, and the unique value proposition that should guide every campaign. We also dig into brand perception research, with examples of clean, non-leading questions you can ask customers, employees, and partners to uncover blind spots before they turn into churn.
From there, we zoom out to the AI content era and the risk of sounding like everyone else. Roxana argues that content is just a distribution format; the real protection is knowing who you are, who you serve, and why you deserve to be chosen. We connect that to trust building, crisis communication that blends empathy with data, why marketing budgets get cut at the worst moment, and how founders and “B2B creators” inside a company can strengthen professional perception. If you care about B2B branding, brand strategy, and building a distinct brand voice that lasts, this conversation will sharpen your thinking.
This episode was recorded through a Descript call on May 20, 2026. Read the blog article and show notes here: https://webdrie.net/what-if-your-brand-is-not-who-you-think
If it helps, share this episode with a founder or marketing leader, subscribe for more Web3 CMO Stories, and leave a review to support the show.
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AI can generate a pitch, summarise a report, and crank out a week of content in minutes. The hard part is what comes next: trust. Episode 300 is recorded in Lisbon at the BluePanda offices, and we use this milestone to ask a practical question for anyone building a career, a company, or a community: what still works when “real” is harder to prove?
We’re joined by Jo, president of CCLBL (the Chamber of Commerce for Portugal, Luxembourg and Belgium), to unpack why the organisation invests in internships and young talent. We talk about reverse mentoring, how AI is changing workplace expectations, and why the next generation can be “senior” in the future even if they’re early in their careers. We also dig into what worries us: the gap between AI-driven creativity and the kind of structural thinking that traditional education used to force you to practise.
Then two interns, Emma and Jenne, take the mic with the honest perspective leaders need to hear. They share what it’s like stepping into an international business network, why entrepreneurs are often more open than you’d expect, and what young professionals really want at work: flexibility, a sense of belonging, meaningful projects, and autonomy instead of constant control. We get specific about AI tools too, including Google NotebookLM for research and sourcing, plus the reminder to verify sources and consider environmental impact.
If you care about networking, internships abroad, AI in education, future skills, and human-first leadership, you’ll leave with ideas you can use this week. Subscribe, share the episode with someone building their career, and leave a review to help more people find the show.
This episode was recorded on May 19, 2026, in the BluePanda offices in Lisbon. Read the blog article and show notes here: https://webdrie.net/how-the-next-generation-sees-work-in-the-ai-age
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PS: In this episode, we talked about the importance of community and online networking. RYO is our main podcast sponsor, so check out their community hub and community leaders page. Both have just been launched!
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📘 Read The Future CMO: Amazon
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AI is making marketing “look” easier, but it’s also making brands harder to tell apart. We’re sharing an edited version of a private keynote where I explain the real shift happening right now: AI doesn’t just democratise competence, it commoditises it and that collapse of differentiation forces CMOs, agency owners, and marketing leaders to rebuild how they create value.
I walk through why the future CMO isn’t the person with the biggest AI stack, but the leader who understands what AI cannot replace. We get concrete about the first and most important edge: trust. Attention can be bought, borrowed, or hacked, but trust drives pricing power, faster recovery from crises, stronger retention, and more referrals. I also break down a trust ROI approach that links NPS, referral velocity, retention, and reputation recovery to revenue so trust stops being “brand fluff” and starts living on an executive dashboard.
From there, we move from content volume to a defensible point of view. If a competitor could swap their logo onto your content and it still feels right, you’re producing competent noise. A clear position attracts community, not just audience, and community compounds credibility through participation over time. We close with the most uncomfortable truth: AI doesn’t fix a lack of leadership, it amplifies it, and the CMO role is being reconstructed around value, trust, and strategic judgment.
Listen, share it with a marketing leader who needs the reset, and if it helps, subscribe and leave a 5-star review so more people find the show.
This episode is repurposed from a webinar for the More Agencies network on May 12, 2026. Read the blog article and show notes here: https://webdrie.net/why-trust-is-the-only-thing-ai-cannot-scale
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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📘 Read The Future CMO: Amazon
👥 Join the Future CMO Community
🌿 Explore Sintra Synergies Retreat
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Marketing doesn’t fail in Web3 because people “don’t get crypto”. It fails because teams treat distribution like a one-time stunt, then wonder why the world forgets them 24 hours later. We sit down with Jack Haldorsson, Managing Partner and Co-Founder at Lunar Strategy, to map a smarter approach: build an always-on social baseline first, then run marketing in deliberate seasons that compound momentum over time.
We get specific about what that looks like in a real go-to-market strategy. Jack walks through starting at the top with the “why”, defining the actual target user (not “everyone in crypto”), and turning that into a messaging framework before choosing channels. From there, we talk sequencing: teasers, waitlists, countdowns, beta launches, and product launches as separate campaigns that create a clear user journey and real business outcomes, not vanity metrics.
We also dig into modern growth realities: AI agents that can automate research, admin, decks, and landing pages, and why the winning edge is still human taste, judgment, and knowing what to remove. On the market side, we discuss institutional adoption, stablecoins moving into mainstream rails, and why grabbing influencer and creator mindshare now can put you in pole position when retail momentum returns.
This episode was recorded through a Descript call on May 6, 2026. Read the blog article and show notes here: https://webdrie.net/the-web3-go-to-market-playbook-from-baseline-to-launch-momentum
If you care about Web3 marketing, community building, product-market fit, and AI-powered growth engines that do not destroy trust, you’ll leave with a playbook you can apply immediately. Subscribe, share this with a founder or marketer who needs a better launch plan, and leave a review so more people can find the show.
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Your buyers can tell when they’re being “processed” instead of understood and AI is making that gap wider. I’m joined by Megan Stark, CEO at CubicICE, to talk about what actually builds trust in industrial B2B marketing when your audience is technical, impatient with fluff, and focused on outcomes. We get practical about credibility: speaking the customer’s language, staying honest when you don’t know something, and earning confidence through real sector knowledge rather than polished claims.
We also dig into the real friction behind AI adoption. The problem usually isn’t the tools, it’s human behavior: fear of change, fear of failure, and uncertainty about benefits. Megan shares a clear principle for AI and marketing automation: automate repetition, not relationships. That means using AI for lead scoring, data processing, reporting, and other monotonous work while keeping human judgment for nuance, strategy, and personal engagement. If you’ve ever cringed at robotic LinkedIn DMs, fake “personalized” email sequences, or chatbots that block real questions, you’ll feel seen.
Finally, we tackle discoverability as buyers increasingly research inside LLMs instead of Google. We discuss why gated content can make B2B brands invisible, how ungating high-value resources supports AI-driven discovery, and why answer engine optimization (AEO) is becoming essential for modern B2B demand generation. If you care about reputation, retention, measurable growth, and staying findable in an AI-first world, this conversation will sharpen your approach.
This episode was recorded through a Descript call on April 23, 2026. Read the blog article and show notes here: https://webdrie.net/how-to-use-ai-without-losing-the-human-touch-in-b2b
Subscribe, share this with a B2B leader on your team, and leave a review so more marketers can find the show.
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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📘 Read The Future CMO: Amazon
👥 Join the Future CMO Community
🌿 Explore Sintra Synergies Retreat
💼 Connect on LinkedIn
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AI is replacing tasks fast, but the scarier part is what it’s doing to our decision making. From a fireside chat at the Sintra Synergies retreat, Mark Schaefer and I dig into the psychology of AI and why “cognitive offloading” is turning into cognitive surrender. When customers default to machine recommendations, marketing changes shape: you are no longer only persuading a person, you are increasingly persuading the system that advises them.
We explore what that means in practice, including the “diaper business” idea: you still serve the end user, but the decision maker may be AI. That’s where many marketers sprint toward AEO, GEO, and the next wave of SEO tactics. We push further and ask what actually overrides the algorithm. Mark shares a simple travel-planning story that makes the point: brand trust can beat AI suggestions, and word of mouth can beat both. If you want durable growth, you need branding, social proof, and a story so interesting that customers want to retell it.
We also get real about automation and human connection. As AI-generated outreach floods every channel, genuine interaction becomes rarer and more valuable. Used with discernment, AI can help a company feel more human through better customer service and responsiveness. Used lazily, it strips away empathy and insight. The same warning shows up in market research: an 85% AI answer is easy, but breakthrough strategy still comes from voice of customer work, field visits, and observing real stress points.
We close with the career question that lands hardest: “What’s the 20% AI can’t replace?” The answer keeps coming back to trust, reputation, community, and a personal brand people choose even when a machine offers alternatives. If this resonates, subscribe, share this with a marketer who needs it, and leave a review with your take on the 20%.
This episode was recorded during a fireside chat with Mark Schaefer at the Sintra Synergies retreat on April 2, 2026. Read the blog article and show notes here: https://webdrie.net/were-all-in-the-diaper-business-now-private-fireside-chat-with-mark-schaefer
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This podcast and the past retreat are/were supported by RYO, one of the projects working on simplifying Web3 user experiences.
👥 Get to Know the RYO Team
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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Your buyer is not missing, they are just not present where decisions get made. We sit down with Matt Wilkinson, an AI marketing strategist in life sciences and the creator behind Persona AI thinking, to get specific about where customer insight goes to die inside modern B2B marketing. The surprising answer is not “we need more research.” It is that research rarely survives the approval process with its sharpness intact, and organizational gravity pulls great messaging back toward safe internal language.
We talk through what it looks like when drift begins: strong voice-of-customer work on one side, then watered-down claims, lower response rates, and sales quietly abandoning marketing assets on the other. Matt breaks down how generative AI and custom GPTs make it possible to turn personas into living, chat-based tools that can follow content through regulatory, legal, and stakeholder reviews. We also dig into the synthetic customer concept and how to keep it honest with validation loops, message testing, and ongoing customer signals, not blind trust in the model.
B2B marketing does not stop at one persona, so we explore how to model buying roles across a decision-making unit, including the people who block deals like procurement and finance. Then we zoom out to the new reality of AI-powered buying: citation compression, machine-readable content, and why trust and personal branding matter even more when first impressions happen inside an AI result instead of on your website. Subscribe, share, and leave a review, then tell us what part of your marketing process most needs the buyer back in the room.
This episode was recorded through a Descript call on April 14, 2026. Read the blog article and show notes here: https://webdrie.net/keep-the-buyer-in-the-room
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This podcast is supported by RYO, one of the projects working on simplifying Web3 user experiences.
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Stop hiding behind your brand. That line sets the tone for a sharp conversation with Stephan Bajaio, a CEO, co-founder, and longtime SEO and digital marketing leader who has helped major brands navigate search. We talk about what too many executives still miss: marketing is not a parade of new tactics. When teams default to “marketing by the latest thing” whether that is AI, voice, or the next trend they avoid the hard work of alignment, introspection, and execution. And that is exactly where growth quietly breaks.
We also take on the LLM visibility hype head-on. Stephan explains why chasing rankings inside ChatGPT, Perplexity, Claude, and other large language models looks a lot like a gold rush: lots of noise, fast-changing conditions, and very few durable winners. With AI search results changing constantly, the better strategy is to build fundamentals that any engine can ingest and interpret: strong information architecture, schema, technical SEO, crawlability, and clean signals. The goal is not to “game” an engine but to optimise your data and make your brand understandable wherever decisions get formed.
Then we bring it back to what actually earns loyalty: writing for humans, leading with usefulness, and proving authenticity through real stories and real empathy. We discuss trust-driven metrics like lifetime value and loyalty scoring, why the funnel should not end at purchase, and how analysis paralysis can kill momentum. If you care about organic search, AI marketing, brand trust, and content strategy that survives change, you will get practical clarity from this one.
This episode was recorded through a Descript call on April 7, 2026. Read the blog article and show notes here: https://webdrie.net/stop-hiding-behind-your-brand
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This podcast is supported by RYO, one of the projects working on simplifying Web3 user experiences.
👥 Get to Know the RYO Team
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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If your message only lands when you are allowed to pitch, it is not a message, it is a shove. Recording a few days after my TEDx talk in Lisbon, I unpack what surprised me most about the TEDx format and why it is a masterclass in clarity for marketers, founders, and leaders trying to stand out in a world full of noise.
TEDx demands one clear idea worth spreading, and that constraint is far harder than it sounds. I talk through the moment I restarted my script just six days before the talk, the discipline of saying less, and how the strict “no selling” rule reveals whether your brand message can resonate without pressure. We also get practical about communication skills: how energy, presence, and timing shape what people feel, why rehearsals can drain you, and what changed when I showed up calmer and more intentional on the day.
I also share a behind-the-scenes look at my writing process for The Future CMO, including how AI helped with structure and pattern-finding across my podcast conversations, and why the real accelerator is still clarity. If AI is speeding up content marketing and shrinking attention, the advantage shifts from creating more to creating what truly resonates. Listen, share this with someone who is refining their positioning, and leave a review with your answer: what is the one idea you stand for?
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Crypto doesn’t have an adoption problem because people are “not ready”. It has an adoption problem because too many products still feel like a pop quiz. Kalib Stevens, responsible for corporate communications at RYO in Japan, joins us to get specific about where everyday users struggle and why most Web3 onboarding fails the moment a newcomer hits unfamiliar crypto jargon.
We start with what Kalib learned helping artists and creators try Web3: the tech has to earn its place by delivering obvious benefits fast. Then we borrow a lens from free-to-play gaming and virtual worlds, where users can switch instantly and the only real currency is attention. That same dynamic applies to crypto wallets. If your crypto wallet user experience is confusing or stressful, users delete the app and move on, especially when one small mistake can feel permanent.
From there, we dig into what “it just works” should mean for Web3. Kalib breaks down why messaging is such a powerful gateway to digital finance, and how a communication-first approach can make sending crypto feel as natural as sending a text. We also tackle one of the biggest friction points in security and trust: long wallet addresses that resemble serial numbers. By comparing them to everyday patterns like email plus two-factor authentication, we explore how wallets can become more accessible without lowering standards for safety.
We wrap with a quick look at Revival, a manga project bringing RYO's story to life, and where you can find LIFE Wallet on iOS and Android. If you found this helpful, subscribe, share it with a friend who’s crypto-curious, and leave a review so more people can find the show.
This episode was recorded through a Descript call on February 24, 2026. Read the blog article and show notes here: https://webdrie.net/crypto-that-feels-like-a-text-message
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This podcast is supported by RYO, one of the projects working on simplifying Web3 user experiences.
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Your online self might already be more powerful than your offline one, and that changes how we think about art, community, and ownership. I’m joined by John Karp, the organizer of the Non Fungible Conference (NFC), to unpack why NFT art wasn’t just a hype cycle for him but a cultural shift driven by the internet generation. We talk about how new aesthetics like pixel art, glitch, gaming influence, and manga culture intersect with crypto values like decentralization and direct creator-to-collector connection.
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John explains the practical “why” behind digital ownership, using examples everyone recognizes: Fortnite skins and digital card collecting. People pay real money for virtual goods, yet often can’t resell, transfer, or truly control what they bought. NFTs and blockchain rails introduce provenance, portability, and a network layer that connects collectors and communities around creators. Even if you’re skeptical of NFT culture, the ownership conversation is hard to ignore as more of our time and spending moves online.
We also get very real about why in-person events still win in an AI era. John argues that conferences matter because they accelerate trust and discovery in a way no call can match, and the best events focus on what you can’t do at home: celebrate, connect, and leave with clarity. He shares what’s coming to NFC Summit in Lisbon, including the “Year Zero” mindset, stablecoins programming, Kawaii Summit, AI tracks like an Agent vs Agent hackathon, and even a longevity day designed for cross-pollination across audiences.
If you’re building in Web3, digital art, NFTs, stablecoins, or community-led marketing, listen through and tell me what part of your digital life you actually “own.” Subscribe, share with a friend who’d love Lisbon, and leave a review if the show helps you see the space more clearly.
This episode was recorded through a Descript call on February 17, 2026. Read the blog article and show notes here: https://webdrie.net/digital-identity-and-real-world-belonging/
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Trust is the hidden price tag in luxury resale. If you can’t prove what an item is, where it’s been, and who stands behind the transaction, the whole circular economy slows down no matter how good the marketing looks. That’s why we sit down with Nicole Reznic, founder and CEO of Mark3t and a professor of luxury marketing, to argue that trust in luxury resale is infrastructure, not a campaign.
We get specific about what breaks online: the loss of in-person cues, the rise of “authentication theater,” and the pressure created when products like Birkin bags and luxury watches become investment assets. Nicole shares why Markets starts with the smallest unit of trust, an invitation-only community of resellers and vendors in Paris, then expands outward once real relationships and accountability are in place. We also unpack the three pillars behind her approach: an integrated marketplace that includes repair, shipping, insurance, authenticators and more; verifiable product history and provenance using blockchain; and an AI-supported reputational scoring system grounded in human connections.
From GDPR and global data sovereignty to governance across cultures, we explore the real design tradeoffs between removing friction and protecting integrity. Nicole explains why community is the linchpin, how “trust trees” deter bad behavior, and what early signals show trust is improving before revenue or scale, including pull-driven demand and word of mouth. If you’re building a marketplace, a luxury brand program, or any trust-sensitive platform, you’ll leave with a sharper mental model for trust, reputation, and long-term loyalty.
Subscribe for more conversations like this, share the episode with a founder or marketer who needs it, and leave a review if it helped you think differently.
This episode was recorded through a Descript call on February 4, 2026. Read the blog article and show notes here: https://webdrie.net/building-real-trust-in-luxury-resale-online
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What if the real AI edge isn’t another tool, but a new way of working? We sit down with author and entrepreneur Bryan Cassady to break the habit of “prompt and pray” and replace it with a teammate mindset that turns AI into a collaborator you can brief, challenge, and iterate with. Instead of shiny demos, we get into the gritty, day-to-day shifts that drive measurable results.
We start by naming the core failure pattern: teams deploy AI without clear objectives or a system to absorb its output. Bryan lays out how a generative organization creates new value from existing assets by designing simple loops—plan, do, study—then placing AI where it augments human judgment. He draws a sharp line between using AI like a vending machine and working with AI like a colleague, complete with context, constraints, and feedback. You’ll hear a practical cold-email example that shows why context, not clever wording, is the real differentiator.
Bryan shares SPARKS, a compact framework to level up results: Speak your thoughts to clarify context, Pivot so AI asks you questions, Ask for more with regeneration and feedback, Reframe the brief from new angles, Keep going past the obvious, and Stop to think before accepting answers. We explore custom instructions, red teaming, and confidence scoring to raise quality. And we dig into myths: innovation isn’t a lightbulb moment, and “human in the loop” isn’t always better—what matters is the order of handoffs between humans and models.
You’ll also hear a surprising publishing experiment: removing the paywall and adding AI tools to Bryan’s book increased usage and sales. The deeper lesson for leaders is clear—reduce friction to understanding and practice, and adoption grows. Whether you’re a founder, marketer, or team lead, you’ll leave with concrete ways to make AI a partner in strategy, copy, research, and review. If this conversation sparks an idea, share it with a colleague, subscribe for more like this, and leave a quick review to help others find the show.
This episode was recorded through a Descript call on February 3, 2026. Read the blog article and show notes here: https://webdrie.net/stop-using-ai-and-start-working-with-it
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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Stablecoin yield doesn’t have to mean complexity, counterparty mystery, or a leap of faith. We sit down with Jeff Handler, co‑founder and CCO of OpenTrade, to unpack how enterprise‑grade infrastructure turns on‑chain dollars into real returns, why tokenization only matters when it solves a user’s problem, and how crypto‑native strategies like delta neutral Solana staking can deliver yield without riding the market’s mood swings.
Jeff walks us through his journey from early Bitcoin wallets to USDC’s formative years, then into building a platform that looks more like SaaS than a protocol. We dig into the operations hiding behind clean APIs: bank‑grade asset management, reporting, and legal structures that meet treasury standards. If you’ve wondered how fintechs, exchanges, and neobanks can keep funds on chain while accessing money market exposure or hedged staking strategies, this is the blueprint.
We also get practical about adoption. Trust is earned through credible investors and counterparties, but it’s cemented with enforceable contracts, account controls, and bankruptcy‑aware structures. For product teams, the takeaway is clear: avoid vanity metrics, pursue product‑market fit, and accept that real usage trails real utility. On regulation, Jeff advocates a proven path—operate responsibly under existing laws, engage policymakers, and keep shipping rather than waiting for a perfect rulebook.
To close, we explore how embedded yield becomes a retention and growth engine. With configurable terms, rates, and minimums, teams can shape offerings to reduce churn or boost balances while keeping a “stablecoins in, stablecoins out” experience. If you’re building in fintech or web3 and need a clear, compliant, and scalable way to deliver yield, this conversation will sharpen your roadmap. Enjoy the episode, then subscribe, share with a teammate, and leave a quick review so others can find it too.
This episode was recorded through a Descript call on January 30, 2026. Read the blog article and show notes here: https://webdrie.net/stablecoin-yield-without-the-headache
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What if the loudest voice isn’t the one people remember? We sit down with Chris Do—Emmy Award-winning designer, CEO of Blind, and founder of The Futur—to rethink how personal brands stand out when AI can churn out endless “average” content. Instead of chasing volume, Chris shows how clarity, restraint, and lived experience create the kind of mental real estate that algorithms can’t manufacture.
We unpack the risk of going omnichannel before you know your “why,” and why the path to quality runs through consistent reps, not perfectionism. Chris reframes social media as public journaling that documents your thinking, then explains how to copy in private to learn while avoiding public plagiarism that erodes credibility. From shelf design to SaaS landing pages, he breaks down taste as a business asset—how packaging, typography, and visual cues shape perceived value and price tolerance long before buyers read a word.
Trust becomes the differentiator in a world of AI-generated media. Chris outlines the trust triangle—authenticity, empathy, and logic—and how to signal each through honest positioning, buyer-first recommendations, and clear reasoning. When a prospect says “AI can do it cheaper,” he pivots to outcomes and value-based pricing: define the delta you create and align incentives with shared risk. We also zoom out to disruption dynamics, tracing how Netflix jumped curves while incumbents clung to old models. AI is that next curve—learn to surf it or get pulled under.
If you’re a founder, marketer, or creator wrestling with voice, channels, pricing, or credibility, this conversation offers a practical playbook: speak softly but clearly, practice daily, train your taste, teach generously, and price the change you deliver. Subscribe, share this with a friend who’s scaling their brand, and leave a quick review to help others find the show. What single word do you want your brand to own?
This episode was recorded through a Descript call on January 29, 2026. Read the blog article and show notes here: https://webdrie.net/chris-do-on-quiet-power-building-a-brand-without-noise
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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Imagine an autonomous agent that dreams up a business, raises funds, ships code, and starts earning—all without a human in the loop. That’s no longer sci‑fi. We sit down with Rodrigo Coelho to map the rails that make it plausible: reliable blockchain data, open payment standards, and human‑grade controls that keep machine spenders on track.
We start with a myth many still believe: blockchains are easy to read. Rodrigo explains why they were write‑first, and how The Graph became a quiet backbone of DeFi by turning messy ledgers into queryable data. Years of running high‑throughput infrastructure set the stage for AMP, a SQL‑first, local‑first approach that unifies access across chains, runs on‑prem for banks, and proves that internal datasets match on‑chain truth—fuel for compliance, audit, and real‑world finance moving on blockchain rails.
Then we connect the dots with AI. Leaders who once shrugged at crypto now see agents as the perfect fit: low fees, transparency, and observability. With X402 enabling open micropayments over HTTP, the next missing piece was control. Enter "ampersend", a dashboard and policy plane for agent wallets, spend limits, batching, and reputation‑aware routing. Think: “only transact with agents above a reputation threshold,” “cap this task at 50 cents,” or “enforce daily budgets,” all verifiable and auditable. We also unpack emerging standards like ERC‑8004 for reputation and the Advanced AI Society’s proof of control, outlining the identity, trust, and policy stack enterprises need before they unleash agents at scale.
By 2026, expect major institutions to settle on blockchain rails, blending privacy with auditability, and tokenizing everything from bonds to real estate. The opportunity is clear: give agents the autonomy to create value while giving humans the levers to define, observe, and verify. If you care about AI agents, Web3 data, enterprise compliance, and the future of payments, this conversation connects the technical dots to the business outcomes.
Enjoyed the episode? Follow the show, share it with a friend who loves AI or Web3, and leave a 5‑star review to help more people find us.
This episode was recorded through a Descript call on February 5, 2026. Read the blog article and show notes here: https://webdrie.net/how-ai-agents-will-spend-earn-and-prove-trust-on-blockchain-rails/
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The fastest way to stall growth is to chase near-term numbers while ignoring the systems that create momentum. We sit down with Kurt Uhlir—CMO, growth operator, and “King of Scaling”—to unpack how teams compound results by aligning time horizons, transforming decision-making with AI, and replacing authority-driven compliance with servant leadership commitment.
We start by reframing executive focus: separate conversations into 2–12, 12–36, and 36+ month horizons, protect leading indicators, and let strategies mature long enough to prove or disprove hypotheses. From there, Kurt breaks down how AI either erodes trust through low-quality, high-volume content or strengthens it through deep edits, rigorous repurposing, and message consistency across TikTok, YouTube, articles, and newsletters. He explains why the winning move is pairing elite human editors with AI to deliver clarity, accuracy, and credibility at scale.
Kurt shares a playbook for using AI as a thinking partner: simulate buyer personas, surface objections from forums in real time, pressure test strategies before launch, and compress the draft-to-feedback loop from weeks to hours. That shift empowers teams to explore “what if” scenarios without committees and helps leaders challenge their own instincts with data-backed insight. We also dive into culture: why AI “fails” when leaders can’t define what success looks like, how psychological safety unlocks iteration, and where mid-level resistance shows up first.
Expect five blunt go-to-market red flags—attribution over contribution, PPC overload, product-marketing drift, boardroom-first systems, and single-playbook thinking—plus a practical path to contribution-based decisioning. We close on servant leadership as an operating system: define outcomes, remove friction, and resource the work so accountability rises and execution speeds up. Finally, we look ahead to search everywhere optimization, meeting buyers across Google, TikTok, YouTube, podcasts, and AI answers with a unified narrative that builds trust, not just visibility.
If this resonated, follow the show, share it with a teammate who obsesses over attribution, and leave a quick review telling us your biggest blind spot you’re ready to challenge.
This episode was recorded through a Descript call on January 13, 2026. Read the blog article and show notes here: https://webdrie.net/stop-lighting-marketing-cash-on-fire
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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Selling crypto to fund life decisions can feel like cutting off future upside. We sat down with Tobias van Amstel, co-founder and CEO of Altitude, to unpack a smarter path: borrowing against assets like BTC and ETH so you can unlock liquidity while staying exposed to growth. From mortgages to market mechanics, we translate DeFi lending into simple mental models that make sense for founders, marketers, and anyone curious about finance that serves real needs.
We start with what’s broken in traditional lending: banks love your salary but struggle to lend against diverse assets. Tobias explains how on-chain collateral changes that dynamic, turning selling into a choice and letting both large funds and everyday savers access the same lending rails. We dive into trust signals that matter—transparent rules and reserves, audited code with real uptime, and teams that stand behind their products—so you can spot red flags before you click “borrow.”
Then we decode yield. Not all returns are created equal, so we map the four main sources in DeFi: borrower-paid interest for lenders, trading fees for liquidity providers, real-world asset yields brought on-chain, and protocol incentives. Tobias shares how to weigh sustainability, liquidity, and risk so your returns aren’t just numbers on a dashboard. For first-time borrowers, we get practical: wallets, security basics, gas, and why integrated on-ramps and loan optimizers can dramatically reduce friction and find best rates without hopping between protocols.
We also explore why building financial infrastructure demands aviation-level rigor. In consumer apps, a bug irritates; in DeFi, it can vaporize funds. That’s why testing, audits, conservative releases, and ongoing monitoring are non-negotiable. Finally, we look ahead to AI agents. Because blockchains are transparent and programmable, agents can analyze public data and act safely with scoped keys and guardrails—something closed, credentialed TradFi systems struggle to enable. If the industry can preserve open access—where a billion-dollar fund and someone with a hundred dollars share the same opportunities—DeFi will fulfill its promise to democratize finance.
Enjoy the conversation, share it with a friend who’s on the fence about DeFi, and leave a quick review to help more people find us. Subscribe for more candid, practical takes on Web3, AI, and the future of money.
This episode was recorded during a walk in Sintra on January 14, 2026. Check the video footage, read the blog article and show notes here: https://webdrie.net/borrowing-against-bitcoin-turns-selling-into-a-choice/
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Most leaders don’t lose trust because of a bad post—they lose it in the silent spaces where replies never come, assistants answer for them, and messages drift away from the expertise that made them credible. That’s why this conversation goes straight to the root: aligning who you are with how you show up in public, so visibility becomes leadership, not performance.
We sit down with executive visibility strategist and author Melanie Borden to map the difference between credible and performative visibility, and how to sense when you’re crossing the line by chasing algorithms or trends. Melanie explains why trust is built in comments and DMs, not just in keynotes and thought pieces, and how to avoid the common missteps that erode confidence before you speak. We dig into the fears that hold experienced leaders back—overediting, legal bottlenecks, and groupthink—and we offer a practical reset: speak from lived experience, define guardrails, and let your distinct point of view lead.
AI has reshaped search and discovery, but it can’t manufacture presence. Melanie shows how to use AI as a thought partner without diluting your voice, then shares non-traditional KPIs that capture real influence: dark social signals, silent followers who surface months later, and even negative comments as proof of impact. The ripple effects inside a company are real—when executives lead in public, teams gain permission, recruiting gets easier, and customers see people instead of a logo. We close with a simple mindset tool to quiet imposter syndrome: keep receipts of your wins, revisit them, and move forward with clarity.
If this resonated, follow, share with a colleague who needs it, and leave a quick review—your feedback helps more leaders find the show.
This episode was recorded through a Descript call on January 6, 2026. Read the blog article and show notes here: https://webdrie.net/leading-in-public-without-losing-yourself-with-melanie-borden/
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Metricool is a new official podcast partner of Web3 CMO Stories in 2026. Metricool helps marketers and creators bring structure, clarity, and consistency to their social media workflows through analytics, planning, and reporting. Listeners can try Metricool Premium for free for 30 days using the coupon code JOERI
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Discovery is moving from search boxes to AI answers, and that shift rewards creators who ship useful content across platforms that language models trust. We sit down with Gary Vaynerchuk for a sharp, no-fluff talk about how to show up where it counts: YouTube and Shorts to feed Gemini, TikTok and Meta for intent-rich search, LinkedIn for underpriced B2B reach, and newsletters and podcasts that anchor your authority with durable text and audio. The plan for the next 30 days is simple: publish more, in more places, with clearer hooks and stronger stories, so both people and machines can find you.
We dig into the rising need for provenance as deepfakes blur reality. Gary explains why blockchain-backed verification will matter as a ledger of truth, how signed media and ownership records can restore trust, and where builders might connect web and chain to certify origin and intent. We also unpack the future of AI brand characters: why owned IP will outlast hired faces, where it can backfire in the short term, and how transparent, well-crafted avatars become assets instead of shortcuts.
For marketers and founders chasing interest-driven reach, the real skill is cultural fluency: knowing the first three seconds on TikTok, the thumbnail and retention game on YouTube, the long-form cadence and professionalism on LinkedIn, and the conversational spark on X. Gary’s blunt takeaway cuts through the noise: make content a core job, not an afterthought, and stop overthinking creative with personal taste—let audience data guide iteration. If you’re ready to build authority that AI cites and humans trust, hit play, take notes, and then publish your next piece today.
Enjoyed the conversation? Follow the show, share it with a friend who’s building, and leave a quick review so more creators can find us.
This episode was recorded through a Descript call on January 21, 2026. Read the blog article and show notes here: https://webdrie.net/gary-vaynerchuk-on-creating-everywhere-to-stay-visible-in-an-ai-first-world/
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What happens when your biggest lead source vanishes overnight? We dig into that turning point with Austin Armstrong—CEO of Syllaby, co-founder of AI Marketing World Conference, best-selling author, and creator with 4M+ followers—to unpack how to turn volatile attention into a durable business. From the TikTok ban that exposed platform risk to the systems that now power his growth, Austin shows why views don’t pay the bills unless you build the pipes behind them.
We get specific about trust and community: how a sharp personal brand, consistent value, and real conversations in the comments transform casual viewers into advocates. Austin breaks down the series playbook that’s driven billions of organic views—repeatable hooks, swappable middles, and clear CTAs that invite binge behavior across platforms. You’ll hear practical examples, from “ChatGPT secrets you should know” to “real or fake” formats that educate and entertain while feeding search and playlist discovery.
AI takes center stage as a force multiplier, not a replacement. Austin shares how Syllabi surfaces trending topics, generates scripts, produces videos with modern models, and schedules across social, helping teams blanket their niche with relevance. We draw the line between what to automate and what to own: let AI handle the tedious production and distribution; keep humans on POV storytelling and authentic engagement. We also tackle ethics head-on, calling out fake AI UGC and avatar “reviews” as trust killers that invite regulatory trouble.
If you’ve wondered how to balance short-form reach with long-form depth, or how a modern CMO can use time inventories to buy back hours for strategy, this conversation offers a clear blueprint. Expect actionable frameworks, candid pitfalls, and a renewed focus on systems, trust, and ethical leverage. Subscribe, share with a marketer who needs it, and leave a quick review—then tell us the one workflow you’ll automate this week.
This episode was recorded through a Descript call on December 18, 2025. Read the blog article and show notes here: https://webdrie.net/virality-wont-pay-your-rent-but-systems-might-with-austin-armstrong/
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Recommendation-driven search is here, and it’s changing who gets discovered. We sit down with Chris Donnelly—serial entrepreneur and founder of Searchable—to unpack how large language models like ChatGPT, Gemini, Claude, and Perplexity are becoming the first stop for product advice and purchase decisions. When a single prompt returns five personalized options, the brands that earn those spots win the moment of truth. The question is: how do you become one of them?
We walk through the practical playbook for showing up in conversational search. Chris explains why the shift isn’t the death of SEO but a re-centering on structure, context, and freshness. From llm.txt to robust product and article schema, from mapping micro-intents to deploying query fan-outs, you’ll learn how to make your site legible to AI crawlers and present across the exact scenarios customers ask about. We also explore how social signals—especially from LinkedIn and Reddit—now inform LLM answers, and why a thoughtful personal brand can supercharge testing, feedback, and distribution.
Chris shares the rapid build story behind Searchable, including community-led iteration and a data engine that aggregates thousands of annotated site changes to prioritize the actions most likely to boost visibility, clicks, and revenue. We cover platform nuances without getting lost in complexity, highlighting a time-efficient strategy that reaches the majority of demand while adapting to new features like ChatGPT’s shopping research. The takeaway is clear: AI won’t replace great marketers; it amplifies those who use it to research faster, write smarter, and ship with purpose.
Ready to earn a place in the answers that matter? Follow the show, share this with a teammate who needs a strategy refresh, and leave a quick review to help others find it. Your next customer might be one prompt away.
This episode was recorded through a Descript call on December 11, 2025. Read the blog article and show notes here: https://webdrie.net/ai-search-is-reshaping-brand-discovery/
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Useful beats flashy every time. We sit down with Przemek Kowalczyk, co-founder and CEO of Ramp Network, to unpack the practical moves that make crypto onboarding fast, trusted, and truly global—without asking users to care about the plumbing. From the first failed startup experiments to becoming MiCA-authorized across the EU, this conversation maps how to earn trust at the moment it matters: when someone decides to buy crypto and needs it to just work.
We explore the bottlenecks that quietly kill conversion—right-sized KYC, payment rails that actually clear, and error handling that doesn’t spook new users. You’ll hear why cards can feel universal yet unreliable, how localization drives higher success rates, and why building compliance pathways into product development is the only way to ship at scale in regulated markets. The leadership playbook is blunt and battle-tested: keep cash buffers for the next shock, maintain vendor backups, and design for abrupt market turns.
Looking forward, we break down why stablecoins are set to become the default transfer layer for remittances and cross-border payments. As wallets and flows abstract the rails, users will only feel speed and lower cost—exactly what drives adoption. We also talk founder traits that predict resilience, the art of pivoting without losing the core problem, and how a partner-first approach can embed seamless onramps directly inside wallets for a smoother first-time experience.
If you care about shipping products that people actually use, this is your blueprint: build trust, minimize friction, and speak to outcomes users value today. Follow the show, share it with a friend who’s wrestling with crypto UX, and leave a quick review to help more builders find this conversation.
This episode was recorded through a Descript call on December 10, 2025. Read the blog article and show notes here: https://webdrie.net/cards-are-ancient-stablecoins-are-inevitable-and-compliance-still-ruins-weekend-releases/
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The ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip the human change that decides whether an initiative sticks or stalls. From executive playbooks to frontline tactics, we get specific about what works, what fails, and how to build trust when synthetic media blurs what’s real.
We dive into the convergence of AI and blockchain and why verification is becoming a core product feature. Deepfakes and misinformation are not just PR problems—they are customer experience problems. Provenance, identity, and ownership give teams a way to show their work and earn belief. Then we turn to discovery. SEO still matters, but GEO—generative engine optimization—is stealing the spotlight. Executives increasingly ask LLMs for the “top five” solutions and stop there. To make that list, brands need credible signals in the places models pull from: thoughtful Reddit threads, up-to-date Wikipedia entries, technical explainers, and answers crafted for natural questions, not just keywords. We talk tactics, from UTMs for answer engines to content designed for prompts, entities, and clarity.
The future is humans plus machines. Agents collaborate, robots learn by watching, and even a pizza-delivery humanoid sparks new questions: if the robot selects the drink, who does the brand persuade—the family or the agent? As homes and workplaces adapt to new hardware, marketers will build for both human preference and agent defaults. Through it all, Sandy’s message stays grounded: align AI to real business value, protect what must remain private, open what should be discoverable, and communicate clearly so people understand the why, the how, and the benefit.
This episode was recorded through a Descript call on November 26, 2025. Read the blog article and show notes here: https://webdrie.net/why-winning-with-ai-starts-with-business-outcomes-clean-data-and-putting-people-first/
If this conversation gave you a roadmap for smarter AI strategy, follow the show, share it with a friend, and leave a quick 5-star review so others can find it too. Your feedback shapes what we explore next.
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Every year, certain conversations travel further than others. Not because they were louder. But because they resonated.
In this special year-end episode of Web3 CMO Stories, we’re counting down the stories you loved the most – the top 10 episodes of 2025, based purely on listener engagement and downloads.
These episodes reveal more than popularity. They reveal patterns.
Across Web3, AI, marketing and digital business, this countdown highlights the stories that connected with real communities, explored real-world adoption, and challenged how we think about trust, growth and visibility in a fast-changing landscape.
From builders shaping consumer crypto to strategists rethinking leadership and marketing fundamentals, each episode in this Top 10 represents a signal worth paying attention to.
Whether you’re revisiting a standout conversation or discovering one you missed, this episode offers a moment to pause, reflect, and zoom out.
Because sometimes, the clearest way forward is to understand what truly resonated along the way.
You’ll find all episodes featured in this countdown in the show notes: https://webdrie.net/the-stories-you-loved-the-most-in-2025
Recorded via Descript on December 24th, 2025
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Players were trading digital loot under trees in MMOs (Massively Multiplayer Onlinegames)long before NFTs existed. That single image sets the tone for this conversation with Rudy Koch, cofounder of Mythical Games and veteran of Call of Duty and World of Warcraft, as we unpack what truly drives Web3 gaming forward: behavior, not buzzwords. We talk about how blockchain formalizes a desire that’s been in games for decades and why the path to mass adoption starts with joy, fairness, and social connection, not a chain logo.
We dig into the hardest problems builders face right now: user acquisition, player liquidity, and the messaging split between crypto diehards and the mainstream. Rudy explains why “market the fun, not the tech” is more than a slogan, and how platforms with built-in audiences change the calculus. Telegram emerges as the surprise winner, offering scale, a growing dev ecosystem, and browser-native access that lets teams ship fast, learn faster, and avoid million-dollar dead ends. We connect that trend to what’s already proven in Asia with chat-first game ecosystems, and why Reddit, X, and WhatsApp are poised to become the next distribution rails.
AI shows up as leverage on two fronts. Inside the studio, it compresses content pipelines and boosts prototyping speed for small teams. Inside the game, it acts like a tireless live ops producer, learning what each player loves and crafting hyper-personalized events, challenges, and offers that keep sessions fresh without relying on brute-force grind. The result is a practical playbook: pick platforms that grant liquidity, translate technology into clear player benefits, build community roles that matter, and iterate toward an experience that solves a real need.
If this conversation helped you see the space with fresh eyes, follow the show, share it with a friend who loves games, and leave a quick five-star review so more builders can find it.
This episode was recorded through a Descript call on November 20, 2025. Read the blog article and show notes here: https://webdrie.net/how-web3-telegram-and-ai-are-rewiring-gaming-growth
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Privacy stops being a niche feature the moment you realize it’s not about secrecy—it’s about control. We sit down with Shahaf Bar-Geffen, CEO and co-founder of COTI, to unpack why privacy is rapidly becoming critical infrastructure for Web3, how selective disclosure changes the trust equation, and what it takes to make privacy the default without sacrificing performance or decentralization.
We trace the evolution from transparent ledgers to private transfers and into the next frontier: private apps. Shahaf explains why zero-knowledge proofs alone can’t power complex, multi-party, confidential computation, and how garbled circuits enable fast, cost-effective privacy across inputs, logic, and outputs. From a private perpetuals exchange that resists front‑running to encrypted analytics that respect user consent, we explore how end‑to‑end confidentiality unlocks real-world adoption in DeFi, tokenization, healthcare, and supply chains.
For marketers and founders, the message is clear: trust is no longer built on seeing everything, but on proving integrity while protecting users. We talk about MetaMask snap integration that brings private tokens natively into the biggest wallet, making onboarding simple and frictionless. We also cover practical GTM tactics—lead with outcomes, not crypto jargon; measure consent, not surveillance; and treat data as user‑owned. Looking ahead, enterprises are already signaling the shift with RFPs that mandate encrypted computation, regulators pushing for confidentiality, and tokenized assets demanding privacy by default.
This episode was recorded through a Descript call on November 24, 2025. Read the blog article and show notes here: https://webdrie.net/privacy-as-a-product-advantage/
If you’re building in Web3 or rethinking data ethics, this conversation offers a blueprint for turning privacy into a competitive moat. Subscribe, share with a friend who cares about trust and growth, and leave a quick review to help more people find the show.
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Comedy can tell the truth about tech faster than a slide deck—and Jason Yeager proves it. We sit down with the creator behind MyTechCEO to unpack how satire, timing, and taste can outperform dry explainers, win brand partnerships, and build a loyal audience without resorting to shock value. If you’ve wondered how to make complex ideas irresistible to watch and easy to share, this conversation lays out a practical path.
Jason breaks down the engine behind rapid growth: a smart blend of evergreen jokes and trend-driven content that lands while the market is paying attention. We talk through why AWS, Microsoft, and crypto brands back a satirical format, what they’re buying beyond impressions, and how a distinct voice carves space in a crowded feed. We also dig into the AI hype cycle. Jason’s take is clear: AI won’t replace creators with taste. As machine-made sludge rises, audiences will seek real, human judgment. Use AI to raise quality, speed edits, and spot patterns—then let your taste make the final call.
We go deeper on credibility: how to avoid becoming a meme page, why negative bait erodes trust, and how careful idea selection builds staying power with founders and VCs. Jason shares how his operator background shapes content strategy, how audience reactions reveal the psychology of tech (especially around AGI anxiety), and how to evolve a media brand into products without leaning on weak “shill” tactics. For builders, we map a playbook for using AI-native and no-code tools to go from idea to prototype faster, while keeping narrative sharp and audience-first.
If you care about creator strategy, startup storytelling, and the future of media in the AI age, you’ll leave with tactics you can use today. Follow Jason at MyTechCEO and European Kid on Instagram, then subscribe to the show, share with a founder friend, and drop a review so more curious builders can find us.
This episode was recorded in the official podcast booth at Crypto Content Creator Campus (CCCC) at the Carlos Lopes Pavillion (Lisbon) on November 15, 2025. Check the video footage, read the blog article and show notes here: https://webdrie.net/from-satire-to-strategy-how-my-tech-ceo-scales-with-timing-trends-and-taste-with-jason-yeager/
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Reputation travels faster than personal branding when the right people vouch for you. That idea sits at the core of our conversation with Evolve Commerce Club founder Carlos Monteiro, who traces a path from helping Danish companies enter Brazil to building an invite-only network of senior leaders across 48 markets. We dig into how perspective, generosity, and consistent follow-through transform one-off intros into compounding trust—and why that matters most for executives navigating career transitions.
We unpack the early stumbles and the breakthrough: focusing on seasoned professionals who once represented a company but now need to represent themselves. Carlos explains how Evolve’s paid club delivers tangible value with curated matchmaking, private expert sessions, and monthly off-the-record circles designed for honest asks, not pitches. As member outcomes grew, companies began commissioning targeted dinners and private workshops, giving the community a clear monetization path without sacrificing signal quality.
We also get practical about tools and tactics. Despite doubts in parts of Europe, WhatsApp won because it’s where people already are, driving daily engagement with minimal friction. Looking ahead, Evolve is investing in an AI agent to summarize profiles, automate thoughtful check-ins, and surface timely connections as careers evolve—augmenting human judgment rather than replacing it. Along the way, members are self-organizing meetups from Lisbon to Dubai, proving the culture is strong enough to scale.
If you’re a senior leader in transition or a connector at heart, you’ll find a playbook for building trust-first networks: vet carefully, reward generosity, meet members where they are, and let results speak louder than branding. Subscribe, share this with a colleague who’s rethinking their network strategy, and leave a review to tell us what part of the conversation you want us to go deeper on next.
This episode was recorded in the official podcast booth at Web Summit (Lisbon) on November 12, 2025. Check the video footage, read the blog article and show notes here: https://webdrie.net/from-reputation-to-results-how-a-global-invite-only-commerce-club-scales-trust/
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What if your meetings, emails, and files didn’t disappear into memory but evolved into a living, searchable system of record that actually moved work forward? That’s the provocative idea we unpack with David Shim, Co-Founder and CEO at Read AI, who lays out how durable knowledge, personalized models, and a practical “digital twin” can turn everyday chaos into predictable outcomes.
We start with the problem everyone feels: notes are scattered, context slips away, and the “why” behind decisions fades. David shows how capturing meetings alongside messages and documents lets patterns emerge you can’t spot in isolation. Think instant summaries, action items, and follow-ups that show up where you work, plus multiplayer sharing that aligns teams without busywork. Then we go deeper—multilingual detection across 22+ languages, cultural sentiment baselines so a score means the same thing in Brazil and Belgium, and a narration layer that analyzes how things were said, not just the words themselves.
The conversation builds to a future that’s already peeking through: storage of intelligence as a company moat, and a digital twin that can answer client questions, preserve momentum during leave, and shrink onboarding from months to days. Agencies track client health before churn, podcasters turn archives into interactive knowledge, and everyday users get immediate value without learning a new workflow. Privacy isn’t an afterthought; opt-in and a clear value exchange make participation a rational choice—like using traffic data because it gets you there faster.
If you’re curious about real productivity gains, faster adoption than smartphones, and AI that amplifies your best work rather than replacing it, this one delivers a roadmap you can use today. Subscribe, share with a colleague who lives in meetings, and leave a review to help more builders find the show.
This episode was recorded at Web Summit in Lisbon on November 11, 2025. Read the blog article and show notes here: https://webdrie.net/how-a-digital-twin-can-work-while-youre-away
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Walk the floor at Web Summit without leaving your headphones. We sit down with Jo Smets, founder of BluePanda and president of the Portuguese Belgian Luxembourg Chamber of Commerce, to unpack how nearshoring and AI are reshaping CRM, marketing, and team delivery across Europe.
We start with clarity on nearshoring: why time zone, culture, and communication speed beat cost alone, and how that proximity pays off when you’re wiring AI into daily work. Jo shares how BluePanda applies AI beyond demos—recruitment, performance, and operations—then translates those lessons into client outcomes. We compare adoption patterns across startups and corporates, call out the real blocker (end‑to‑end process automation), and map the role of global networks like BBN for keeping pace with tools and trends.
The conversation pivots to trust and governance: practical ways to protect data, when on‑prem makes sense, and how to use EU AI Act guidance without stalling innovation. We explore the marketing shift from SEO to GEO, the idea of “AI‑proof” websites, and the move toward dynamic, persona‑aware content that renders at load. Jo offers a simple path to progress—pick one process, pilot, measure, educate—while keeping empathy at the core as managers start leading both humans and AI agents. Along the way, we spotlight how chambers and communities connect ecosystems across borders, turning events into learning loops and real partnerships.
Looking to modernize without losing your team’s identity? You’ll leave with a plan for small wins, a lens for tool curation, and a sharper view of where marketing is headed next. If this resonated, subscribe, share it with a colleague who’s wrestling with AI adoption, and drop a review to help others find the show.
This episode was recorded in the official podcast booth at Web Summit (Lisbon) on November 12, 2025. Check the video footage, read the blog article and show notes here: https://webdrie.net/why-european-teams-win-with-nearshoring-and-practical-ai/
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What if most of the economy can be automated without anything we’d call real general intelligence? That provocative idea launches a candid tour with Ben Goertzel through the difference between LLM “breadth” and the kind of generalization that marks true AGI. We unpack why today’s models are powerful yet limited, how they’ll reshape work in the near term, and what ingredients are missing for systems that reason, invent, and move beyond the data that formed them.
We dig into a practical path forward: blending deep neural networks with logic engines, evolutionary learning, and a massive knowledge graph so each part amplifies the others. Ben shares how the Hyperon framework and the ASI chain bring AI on-chain, not just coordinated by it. That means a new AGI language, MeTTa, serving as a smart contract language, enabling formal verification, rich composability, and an integrated reputation layer. Together, these tools aim to embed trust into the stack while opening the door to decentralized AI networks that resist capture by any single company or state.
Culture, narrative, and emotion matter just as much as code. A robot-led band nearly got booed off stage until the performance was reframed as exploration, not replacement—proof that context shapes how people accept new tools. We follow that thread into creativity, where AI can mix stems, spark ideas, and widen access for musicians, even as some roles compress. The larger question becomes not whether AI can do the job, but what humans will choose to do for meaning, connection, and joy. Along the way, we weigh openness versus control through a proactionary lens and point you to resources to explore decentralized, trustworthy AI.
If this conversation challenged your assumptions or sparked new ones, follow the show, share it with a friend, and leave a quick review to help others find it. Your thoughts shape where we go next—what part of decentralized AGI are you most curious about?
This episode was recorded at Web Summit in Lisbon on November 13, 2025. Read the blog article and show notes here: https://webdrie.net/creating-benevolent-decentralized-agi-at-singularitynet/
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What if the safest career move right now is the one that looks riskiest on paper? We sit down with Joe Pulizzi, author of Burn the Playbook, to unpack why synthetic content is rising, why the algorithm favors cheap efficiency over human craft, and how creators and marketers can still win by building audiences they truly own. The stakes are real: job security is fragile, feeds are optimized for cost, and the window to establish direct relationships is closing faster than most realize.
Joe lays out a clear path from uncertainty to ownership. We explore how to move beyond platform dependency and invest in durable channels—email, podcasts, in-person gatherings, and even print—that foster human-to-human connection. You’ll hear why “we don’t build factories anymore, we build audiences,” how a small base of true fans can power freedom and optionality, and the many ways a creator can monetize without losing integrity: sponsorships, memberships, ticketed events, premium communities, and productized knowledge. We also tackle the artist-versus-seller myth and show how leaning into your unique tilt is the most defensible moat in an AI-heavy world.
If you’re stuck at start, we break it down: list ten curiosities, recombine two into a distinctive niche, pick the medium you can sustain, and commit to a consistent cadence. Use AI as an assistant to repurpose and polish, not to replace your voice. Along the way, Joe shares personal lessons on exits, compounding trust, and why creators often support each other more than any corporate ladder ever will. Ready to stop renting attention and start owning your future? Press play, then tell us the one asset you’ll build this week—and if this conversation helps, subscribe, share it with a friend, and leave a quick review.
This episode was recorded through a Descript call on November 6, 2025. Read the blog article and show notes here: https://webdrie.net/how-human-connection-beats-ai-at-scale-with-joe-pulizzi/
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Imagine boosting engagement by 400% without changing your product, only your story.
That’s the promise Park Howell delivers as we dive into why audiences don’t care about what you make—they care about what you make happen in their lives.
Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicators who move people to act.
We explore the most significant mistake even seasoned marketers make: telling stories from the brand’s point of view. Park reframes the job with crisp language and practical examples, revealing how ABT aligns perfectly with the brain’s preference for agreement, contradiction, and consequences. You’ll hear why outcomes beat offerings, how to embed emotion with “because,” and how ABT builds trust through understanding, appreciation, and empathy. Then we scale from message to strategy with Park’s 10-step Story Cycle System, adapted from the Hero’s Journey and shaped for modern brands.
For leaders navigating Web3 and AI, clarity is the new competitive edge. We talk through audience triggers for traditional CEOs and CMOs—fear of complexity, demand for ROI, desire to be future-ready—and show how to turn vague tech buzz into practical, measurable growth. Park also introduces Story Cycle Genie, an AI-powered platform that audits your current story, identifies gaps, and drafts ABTs, positioning, and value propositions in hours instead of months, keeping your content on brand and on brain.
If you want story frameworks that work in pitches, decks, emails, and everyday conversations, this conversation gives you the tools and the language. Subscribe, share with a colleague who needs sharper messaging, and leave a quick review to help more marketers discover the power of ABT.
This episode was recorded through a Descript call on October 28, 2025. Read the blog article and show notes here: https://webdrie.net/audience-first-storytelling-that-sells-with-park-howell
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A packed Lisbon room. A candid conversation with Sérgio Ferreira, Partner at EY and Jo Smets, President, CCLBL & CEO, BluePanda. And a straight shot of strategy on how AI shifts from cost-cutting to true growth. We take you inside real examples—finance, HR, retail, and contact centers—where automation speeds the work while people make the judgment. The result is faster decisions, 24/7 service, and new operating models that put digital assistants in every pocket and at every counter.
We dig into the trust problem head-on. When “good enough” AI content floods the feed, the edge moves to teams that show their process and protect their voice. You’ll hear why we frame AI as augmented intelligence, not artificial intelligence: use machines to gather, draft, and summarize, then apply human editing, taste, and accountability. That mindset becomes essential as we move through three phases: assistants that co-create, agentic AI that works autonomously, and a near future where leaders manage mixed teams of people and digital employees.
Customer behavior is changing just as fast. People seek direct answers, not links, which upends SEO and demands distinct expertise, structure, and signals to surface in AI results. We share how to adapt content strategy, build AI literacy and fluency across teams, and maintain strong consulting value by compressing research time while doubling down on human creativity. We also tackle sustainability pressures with pragmatic optimism—acknowledging energy and water costs while highlighting how AI accelerates breakthroughs in materials, medicine, and clean energy.
If this conversation helps you reframe your roadmap, follow and share the show with a friend who leads marketing or product. Leave a quick review to support the work, and grab The Future CMO on Amazon for deeper playbooks. Most of all, don’t wait for the future to lead you—lead the future.
This episode was recorded at the EY headquarters in Lisbon on October 29, 2025. Read the blog article, and show notes here: https://webdrie.net/ai-at-work-humans-in-charge/
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What happens when you stop treating crypto like a lottery ticket and start treating it like money? We sit down with Joël Valenzuela – core member of DashDAO and creator of Digital Cash Network – who has lived entirely on cryptocurrency since 2015, closed his bank account, and built a daily routine on digital cash.
Joel takes us from childhood memories of currency devaluation in Mexico to the first time he split a dinner bill with Bitcoin before payment apps were mainstream. He explains why speculation can’t sustain an ecosystem, how real-world utility creates lasting value, and what investors learn by actually using the product. We explore the bumpy parts too: 2016 fee spikes, network congestion, and the practical decision to move day-to-day spending to Dash for instant settlement, optional privacy, and on-chain scaling that aims to keep payments fast and affordable.
We also dive into decentralization that works in practice. Joel outlines the limits of leaderless governance on major networks and why DAOs matter for transparent, network-wide decision-making and funding. Then we zoom out to the Free State Project in New Hampshire, the unlikely incubator where early crypto pioneers swapped ideas, launched tools, and helped shape a payments-first culture long before it trended. Along the way, Joel shares how legacy projects stay relevant through integrations, liquidity, and partnerships that compound over time.
If you’ve wondered whether crypto can move beyond charts and narratives to something you can actually live on, this conversation delivers hard-won lessons from the checkout line. Subscribe, share with a friend who still thinks crypto is only an investment, and leave a review to help more people find the show.
This episode was recorded through a Descript call on October 22, 2025. Read the blog article and show notes here: https://webdrie.net/living-on-crypto-since-2015/
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Crypto isn’t supposed to feel like homework. We sit down with Lani Dizon, co-founder and president of Zenza Capital and the RYO Digital Project, to unpack how RYO turns Web3 from hype into habit—usable money, real payments, and tools your family can actually trust. From the origin of RYO as Japan’s historic symbol of trust to its rebirth as a modern digital currency, we trace a clear through-line: make crypto simple, human, and useful.
We dig into RYOPAY’s pilot with Grain X Global, where grain shipments settle near-instantly once delivery is confirmed, cutting weeks of bank delays and lowering fees for farmers and buyers. That same settlement layer can power real estate, auto, and global trade—anywhere speed and auditability matter. Then we shift to Life Wallet, a non-custodial app on iOS designed to feel familiar: hold your keys, chat, send assets, connect to social, and soon shop through the global mall or cash in/out via Japan’s first FSA-licensed crypto ATM network. Android is on the way, and RYOPAY will integrate for stable, predictable checkout.
We also introduce RYO-CHAN, an AI companion inspired by a real schnauzer, built to guide users through safer Web3 interactions—flagging smart contract risks, offering portfolio tips, and bringing education and rewards into one friendly experience. Beyond products, Lani shares a candid look at building under Japan’s toughest compliance standards and the Japan Revival campaign—a manga-led movement celebrating trust, quality, and ownership as Web3’s north star.
If you’re ready for crypto that works in the real world—payments you can rely on, tools that reduce risk, and an ecosystem grounded in integrity—this conversation is your roadmap. Subscribe, share with a friend who needs a simpler path into Web3, and leave a quick review so more people can find the show.
This episode was recorded through a Descript call on October 10, 2025. Read the blog article and show notes here: https://webdrie.net/from-maze-to-movement-how-ryo-brings-real-world-payments-to-web3/
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🎧 Full audiobook edition of “The Future CMO” – written and narrated by Joeri Billast.
The job changed while most of us were still crafting campaigns. We break down how the CMO is being rebuilt into a Chief Value Officer who speaks in revenue, margin, risk—and proves it. No marketing theatre. Just a clear path to measurable impact powered by trust, technology, and community.
Across a fast-moving conversation, we map the value equation (perception + trust + outcome) and show how raising all three in tandem drives durable growth. We walk through the AI marketing maturity model (from automation to autonomous), where to place your next bet, and why governance matters as much as experimentation. Community takes center stage with a practical health score, co-creation tactics, and case studies from GOAT Gaming, Ledger, and Transak that demonstrate lower CAC, higher LTV, and real crisis resilience. Narrative excellence ties it all together: the five‑second story rule, a story resonance matrix, and fractal storytelling that adapts one message across TikTok, YouTube, LinkedIn, and X without losing voice.
We also get tactical: an AI content pipeline for speed with quality, platform‑native adaptation, and decision frameworks that let teams move in 48 hours without losing control. Then we push into strategic audacity – why competence is invisible in an AI world, how boldness with guardrails builds moats, and the exact questions to pass a CFO’s reality check. Finally, we step into the marketing technologist mindset: audit and unify your stack, favor interoperability, automate real growth reporting, and build cross‑functional coalitions with sales, product, finance, legal, and community.
If you’re ready to own P&L impact, master AI without losing authenticity, and scale belonging that outlasts algorithms, this conversation is your roadmap. Subscribe, share with a fellow leader who needs it, and leave a review to tell us where you’ll start.
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Recorded via Descript in early October 2025, shortly after the release of the eBook and paperback editions. The transcript was auto-generated for accessibility and may contain small errors. To access the full text and bonus resources, visit joeri.link/future-cmo-skool.
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Imagine algorithms that feel more attentive than people – always patient, never tired, and ready with the perfect follow‑up question. That illusion of empathy is already shaping how buyers research, decide, and stay loyal. We sit down with Mark Schaefer to unpack the human side of AI: cognitive offloading at scale, de‑skilling that changes how customers think, and what it means when assistants default to a single recommendation instead of a page of links.
We dig into the new rules of discoverability and why text‑rich content, precise transcripts, and entity clarity now carry outsized weight with large language models. Mark explains why PR is having a renaissance as AI shifts from counting backlinks to interpreting authoritative mentions, and how urgency matters because early movers will lock in the default answers. We also explore the power of overrides—those human factors that still trump machine suggestions – like word‑of‑mouth, brand preference, and community trust that carries through to the moment of choice.
The conversation moves beyond tactics to tackle a looming trust crisis. Deepfakes, synthetic media, and frictionless misinformation demand visible transparency: provenance for assets, clear disclosures, and rapid response playbooks. Yet there’s optimism here. With daily experimentation and a strong learning community, founders and teams can use AI to compress go‑to‑market cycles, scale real empathy in service, and design products faster – without losing the human touch that makes brands memorable and resilient.
If you’re ready to future‑proof your marketing while staying deeply human, this one’s for you. Listen, subscribe, and leave a review to help others find the show – and tell us: what’s your smartest move to stay findable and trusted in an AI‑first world?
This episode was recorded through a Descript call on October 7, 2025. Read the blog article and show notes here: https://webdrie.net/how-ai-changes-your-customers-mark-schaefers-new-book
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Two launches, one clear direction: make technology usable and make marketing accountable. We open with the debut of RYO's LIFE Wallet, a super wallet designed for everyone. Start in seconds, sign in with biometrics, recover securely, and send crypto as easily as a text. With a roadmap that includes a global mall for direct payments, staking, NFTs, stablecoins, and AI assistance, the vision is practical: move crypto from speculation to everyday value.
Then we turn to "The Future CMO," a 90-minute short read with a big thesis: the next marketing leader operates like a Chief Value Officer. No more marketing theater measured by impressions and likes. We outline eight dimensions of the modern CMO, ranging from narrative excellence with AI as a creative amplifier to content ecosystems that scale, from genuine community building to rigorous measurement of perception, trust, and outcomes. It’s a blueprint for margin resilience, revenue impact, and real accountability to the board.
Along the way, we share the tools and community that make change stick: a Trust ROI calculator, a community health score framework, curated AI prompts for speed and quality, plus mastermind calls and events like Sintra Synergies featuring industry voices such as Mark Schaefer. The through line is simple: lead with trust, master technology without losing human authenticity, and design for outcomes that matter. If that future speaks to you, subscribe, share this episode with a colleague, and leave a quick review. What shift will you make first?
👉 Buy the book here: https://www.amazon.com/Future-CMO-Modern-Trust-Visibility-ebook/dp/B0FNLBZGB9/
This episode was recorded via Descript on Oct 1, 2025.
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Ever wondered how Web3 technology is transforming the sports prediction landscape? Will Martin, founder of LiveDuel, shares his journey from economics student to innovative entrepreneur at the intersection of DeFi and sports engagement.
The LiveDuel platform stands apart by solving a fundamental market inefficiency. While traditional sports betting operates through thousands of separate operators with fragmented liquidity pools, LiveDuel applies decentralized finance principles to create a unified global ecosystem. Their Oracle-aware automatic market maker and consolidated liquidity pool delivers better pricing while distributing transaction fees among all participants—the platform, liquidity providers, and content creators.
What truly sets LiveDuel apart is their revolutionary marketing approach. Their TikTok prediction filters have been used by 600,000 creators, generating a staggering 750 million views and thousands of organic signups. These filters allow users to create engaging prediction videos for major tournaments simply by moving their heads to make selections, sparking natural engagement as fans debate and react to predictions. As Will quotes from Gary Vee, "organic reach measures relevance," and LiveDuel has certainly proven its relevance in sports conversations.
The platform carefully balances Web3 innovation with accessibility. Rather than forcing users through complicated wallet setups, LiveDuel abstracts away technical complexities while maintaining blockchain benefits behind the scenes. This approach caters perfectly to their primary audience—passionate sports fans aged 23-34 from regions where football isn't just entertainment but religion.
Looking forward, LiveDuel is monitoring regulatory developments in the United States while developing new creator tools, including live streaming capabilities that acknowledge the full timeline of sports fandom—before, during, and after games. The vision? A truly global, interconnected prediction experience enhanced by community engagement.
This episode was recorded at SBC Summit in Lisbon on September 18, 2025. Check the video footage, read the blog article and show notes here:
https://webdrie.net/predicting-the-future-how-liveduel-is-revolutionizing-sports-betting/
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What happens when you lose your Bitcoin in the Mt. Gox hack, then watch 44,000 Ethereum vanish from a project you helped build? For Xavier Hendricks, these painful experiences sparked a mission to revolutionize crypto security through radical simplicity.
Xavier's journey from blockchain enthusiast to security specialist reveals a counterintuitive truth: the best security removes technology rather than adds it. "Anything that's complicated, anything that's technical, is a weakness," he explains with the hard-earned wisdom of someone who's experienced devastating hacks firsthand.
As CEO of NGRAVE, Xavier has created a hardware wallet designed around this philosophy. The solution keeps private keys completely offline while allowing users to sign transactions through an intuitive QR code system that anyone can visually verify. Most impressive is their unique backup solution: two metal plates with a punch system creating a split key backup resistant to fire, water, and physical damage.
Beyond the technical innovations, Xavier's perspective on the psychological aspects of crypto security is what truly sets this conversation apart. The industry asks people to take full responsibility for their assets, akin to keeping all your cash in your living room. Creating solutions people actually feel comfortable using requires addressing both technical and emotional security needs.
The conversation evolves to explore how trust is quickly lost in the security space, the future of integrating services like staking without compromising security, and why looking beyond the "ugliness on the surface" reveals blockchain's true potential as a peer-to-peer financial system that preserves individual freedom.
Join us to discover why simplicity trumps complexity in wallet design, how military-grade security certification meets user-friendly design, and what's next as crypto adoption expands beyond technical enthusiasts to mainstream investors.
This episode was recorded through a Descript call on September 11, 2025. Read the blog article and show notes here: https://webdrie.net/from-crypto-victim-to-security-visionary-xaviers-story
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The crypto industry has a storytelling problem. Despite its revolutionary potential, most crypto projects struggle to connect with mainstream audiences because they've created an insular world of jargon, acronyms, and narratives that actively exclude outsiders.
"I've been in a lot of different industries – social impact, investment, technology, healthcare – and I've never been in an industry where narrative mattered more than crypto," explains Stephany Zoo, Head of Ecosystem at Caladan and a veteran crypto marketer since 2014. Drawing from her experience across four continents, Stephany reveals how cultural contexts profoundly shape crypto adoption, from Vietnam's surprisingly high 30% adoption rate (driven by distrust in traditional financial products) to the interplay between regulatory environments in different regions.
The disconnect between crypto projects and mainstream users runs deeper than many realize. While companies like Robinhood are successfully bringing their existing users into crypto, the reverse rarely happens. Crypto marketers have created barriers through excessive technical language and a focus on what makes crypto different rather than relatable. "So much of the storytelling we've seen recently positions crypto as this unique thing that's redoing or undoing what the financial world has done previously," Stephanie notes. "You can't have an entire industry that stands by itself."
This marketing challenge extends to how founders approach growth. Too often, they chase vanity metrics – Twitter followers, conference appearances, impression counts – while neglecting the fundamentals of positioning, messaging, and conversion metrics that actually drive business. The result? Unsustainable hype cycles that quickly fade instead of building lasting value.
For marketers navigating this space, Stephany offers practical wisdom: return to marketing basics like user segmentation and channel strategy, focus on clear messaging consistency across all platforms, and tell stories that connect crypto to everyday experiences rather than isolating it as something alien. As the industry matures and institutional adoption grows, communicating crypto's internal culture to the outside world responsibly becomes increasingly critical.
Ready to build bridges instead of walls with your crypto marketing? Subscribe to Web3 CMO Stories for more insights from the frontlines of blockchain communication and community building.
This episode was recorded through a Descript call on September 5, 2025. Read the blog article and show notes here: https://webdrie.net/the-crypto-storytelling-problem-tales-from-four-continents/
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The marketing landscape is transforming rapidly, and leadership must evolve with it. That's the driving insight behind my exciting announcement today – my new book "The Future CMO" is almost ready to launch! After sharing keynote stages with Philip Kotler in Cairo and Dennis Yu in Portugal, I realized the message I've been developing over years was finally coming together in a powerful way.
What started as a conversation with Mark Schaefer in July – "You're already doing the work, your book is halfway done" – has blossomed into a focused, actionable guide for modern marketing leaders. This isn't a lengthy theoretical tome; it's a sharp 90-minute read designed specifically for marketers, founders, and decision-makers navigating the complexities of AI, Web3, and the overwhelming technological noise we all face today.
"The Future CMO" explores how marketing leadership must evolve from strategist to integrator, from campaign thinker to system builder. I dive into critical themes of visibility, trust, and storytelling while making the case that tomorrow's most effective marketing leaders will guide their organizations not just with metrics, but with meaning. The e-book launches this September, followed by the paperback in October. If you'd like to be part of this journey – as an early reader, launch team member, or just someone who wants to grab the book when it's available, reach out to me via https://webdrie.net. The future of marketing starts with how we choose to show up, and I'd love for you to join me in exploring what that means for all of us.
This episode was recorded via Descript on Sep 3, 2025.
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Dive into a revolutionary conversation with Kelwin Fernandes, co-founder and CEO of NILG AI, who shares a powerful vision for how artificial intelligence is fundamentally reshaping business strategy and entrepreneurship.
Drawing from 15 years of AI expertise and his journey from deep research to successful entrepreneurship, Kelwin challenges conventional thinking about AI implementation. Rather than viewing AI as just another tool for automating tasks, he presents it as a catalyst for completely reimagining business models and decision-making processes.
"The most underestimated power of AI is reimagining a business model," Kelwin explains, painting a bold picture of a future where AI drives production costs toward zero, enabling radical new approaches to pricing and customer relationships. His provocative concept of consultants potentially paying clients for the opportunity to optimize their businesses illustrates just how dramatically AI could transform traditional business relationships.
The conversation explores practical distinctions between superficial AI adoption driven by FOMO and strategic integration that transforms core business operations. You'll discover why focusing on decision-making rather than just automation yields the greatest business value, and how Kelwin's company applies the 10X Rule to marketing, achieving over 140 speaking events in a single year through strategic AI use.
Perhaps most valuable is Kelwin's entrepreneurial wisdom: "First-time entrepreneurs focus on product, second-time entrepreneurs focus on distribution, third-time entrepreneurs focus on networking." This progression reveals why building both a strong personal brand and AI expertise creates powerful competitive advantages in today's business landscape.
Whether you're an entrepreneur, marketer, or business leader interested in AI's transformative potential, this episode offers both strategic frameworks and practical examples for leveraging AI to create genuine business value.
This episode was recorded through a Descript call on August 11, 2025. Read the blog article and show notes here: https://webdrie.net/reimagining-business-with-ai/
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The wall between Web3 and mainstream gaming is finally crumbling, and Joana Barros is helping to tear it down brick by brick. As Marketing Director at My Neighbor Alice, she's spearheading a revolution in how blockchain games approach player onboarding – with remarkable results.
Joana's journey to this role is fascinating. After managing the Xbox brand at Microsoft despite having no gaming background, she discovered how deeply passion drives the gaming industry. "You are working with how people spend their free time," she explains, "and that's a lot of passion." This insight would later inform her approach to Web3 gaming marketing after a surprising pivot into blockchain in late 2020.
When faced with the challenge of reaching one million players for My Neighbor Alice, Joana recognized the fundamental problem: entry barriers. While the game had built a dedicated Web3-native community since winning Binance Project of the Year in 2021, that audience alone couldn't sustain growth. Her team implemented three critical changes: browser-based gameplay (no downloads), one-click play access, and most crucially, Web3Auth – allowing account creation with just an email, generating wallets invisibly in the background.
The results speak for themselves – 100,000 accounts created in less than two months after their June 2023 launch. Their marketing approach carefully balanced dual audiences, using X (Twitter) to engage their crypto-savvy base while focusing platforms like Instagram and TikTok purely on gameplay experiences. Strategic partnerships with KOLs and gaming guilds, especially in receptive Asian markets, further amplified their reach.
Joanna's vision extends beyond immediate growth. She believes the distinction between Web3 and traditional games will eventually disappear: "It doesn't matter if we're a Web3 game or Web2 or mobile if the experience is good enough." This philosophy – that technology should serve player experience, not define it – represents the future path for blockchain gaming's mainstream adoption.
Ready to see how blockchain can enhance rather than complicate your gaming experience? Visit My Neighbor Alice today and discover a world where owning your digital assets feels as natural as playing the game itself.
This episode was recorded through a Descript call on August 8, 2025. Read the blog article and show notes here: https://webdrie.net/crypto-who-making-web3-gaming-accessible-to-everyone/
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Vikram R Singh takes us on a journey from his unexpected entrepreneurial beginnings to building Antier, a blockchain powerhouse with 700+ team members that has weathered multiple market cycles through unwavering vision and purpose.
What draws someone to blockchain beyond the hype? For Vikram, it was the revelation that this technology could create trust and accountability within systems themselves, reducing intermediaries and putting control back in people's hands. This vision guided Antier through three bear markets while maintaining impressive growth, proving that sustainable success comes from solving real problems rather than chasing trends.
Vikram shares powerful insights about India's position as a Web3 talent hub, needing only regulatory clarity and better storytelling to claim its place as the global Web3 capital. His perspective on the relationship between blockchain and AI is particularly enlightening—"Blockchain is trust, AI is intelligence"—positioning these technologies as complementary forces rather than competitors in our digital future.
For founders and marketers, Vikram offers practical wisdom: focus on the problem you're solving, not your technology, ensure your narrative answers "why now, why you, and why should I care" and remember that people don't adopt technology, they adopt stories that reflect their needs. His Co-Pilot Program demonstrates how partnerships built on equal risk/reward and aligned energies can accelerate innovation in the Web3 space.
Perhaps most surprising is Vikram's revelation about what truly transformed his business after years of perfecting delivery, sales, and management: it was marketing that ultimately enabled exponential growth. This lesson holds particular value during market downturns, when maintaining visibility can position companies for success when conditions improve.
This episode was recorded through a Descript call on July 7, 2025. Read the blog article and show notes here: https://webdrie.net/from-accidental-entrepreneur-to-building-one-of-asias-leading-blockchain-firms/
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What if the best model for Web3 community building isn't found in crypto at all, but in places like Taylor Swift fandom or Buffalo Bills tailgates? This thought-provoking insight from Catherine Daly, CMO at Space and Time, challenges how we approach marketing in blockchain technology.
Catherine takes us behind the scenes of marketing ZK-proven data infrastructure – perhaps one of the most technically complex offerings in the Web3 space. Rather than getting lost in technical jargon, she reveals her strategic approach to audience segmentation, explaining how the same technology solves fundamentally different problems for developers versus enterprise clients. This clarity of purpose allows Space and Time to communicate effectively across channels from crypto-native Twitter to enterprise-focused LinkedIn.
The conversation turns refreshingly honest when discussing trust-building in an industry scarred by broken promises. "The simplest solution is really just to tell the truth," Catherine states, noting how their recent Microsoft Fabric integration generated massive attention precisely because it delivered on long-promised real-world utility rather than manufactured hype. This philosophy extends to her community-building approach, where she advocates focusing on shared values rather than financial incentives.
For marketers entering Web3, Catherine offers practical wisdom gained from her journey: embrace being a generalist, don't fear looking back and cringing at past work (it means you're growing), and above all - be reliable. "If people know they can hand you work and it's going to get done well and in a timely manner, you're proving your value long before you have any real hard skills on paper."
Whether you're marketing complex technology, building community, or exploring how AI tools like DreamSpace are democratizing blockchain development, this episode delivers actionable insights for navigating the evolving Web3 landscape with authenticity and purpose.
This episode was recorded through a Descript call on July 29, 2025. Read the blog article and show notes here: https://webdrie.net/building-trust-in-web3-with-catherine-daly/
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What happens when artificial intelligence makes it increasingly simple to create thousands of fake identities? In the world of Web3, this isn't a theoretical question. It's a pressing challenge that threatens to undermine the fair distribution of resources and community governance.
Yan Ketelers, CMO at Holonym (the foundation behind human.tech), joins us to discuss how the proliferation of bot activity and Sybil attacks is diluting value that should flow to actual humans. "A single entity can collect a thousand times the airdrop they should be entitled to get," Jan explains, highlighting how this pattern creates a system where honest participants find their rewards and voting power dramatically reduced.
The conversation explores human.tech's innovative approach to solving this contradiction through zero-knowledge protocols. Their ecosystem—consisting of Human Passport (formerly Gitcoin Passport), the upcoming Human Wallet, and the Human Network backend infrastructure enables users to prove their humanity without compromising privacy. This technology has already proven valuable for projects like Story Protocol in ensuring airdrops reach genuine community members.
Perhaps most exciting is human.tech's solution to one of crypto's persistent user experience problems: wallet recovery without seed phrases. By splitting keys across network nodes that can be reconstituted when needed, they eliminate a significant barrier to mainstream adoption. "We don't believe everyone should do self-custody and write down their seed phrase, then hide it somewhere in a field," Yan shares, outlining their vision for more accessible crypto ownership.
Beyond crypto applications, human.tech's partnership with RefUnite is helping refugees establish digital identities and receive aid without requiring traditional identity documents. This practical application ensures humanitarian assistance reaches intended recipients rather than being diverted through intermediaries or fraudulent accounts.
As AI continues to advance, the distinction between authentic and artificial identities grows increasingly blurred. Join us to discover how Human Tech is establishing a framework where individuals maintain control of their digital identities while still being able to prove their humanity when needed. Subscribe now and share your thoughts on the future of digital personhood!
This episode was recorded through a Descript call on July 24, 2025. Read the blog article and show notes here: https://webdrie.net/fighting-bots-the-human-tech-revolution/
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The cryptocurrency onboarding experience remains a critical bottleneck for mainstream adoption, with the entire Web3 ecosystem claiming just 370 million monthly active users compared to Meta's staggering 3.9 billion. How do we bridge this massive gap?
Harshit Gangwar, Head of Marketing and Investor Relations at Transak, joins us to reveal how they've built the infrastructure powering crypto purchases for millions through MetaMask, Ledger, Uniswap, and 450+ other applications across 100+ countries. With $2 billion in processed volume and backing from consensus, Visa, and Mastercard, Transak offers unique insights into building trust at the intersection of decentralized and traditional finance.
"Finding the right messaging and understanding in the early stages that it's going to be different and accepting that as a fact is very much important," Harshit explains as he unpacks their dual communication strategy. Web3 natives and traditional financial institutions require completely different approaches – from platform selection (Twitter vs. LinkedIn) to messaging tone and compliance considerations across multiple regulatory jurisdictions.
The conversation takes a fascinating turn as Harshit reveals how Transak is evolving beyond simple crypto purchases to enable stablecoin-powered remittances and cross-border payments. By building the necessary infrastructure – including licenses, banking partnerships, risk engines, and KYC systems – they're creating real-world utility that even traditional financial institutions are beginning to recognize.
For Web3 marketers, Harshit leaves us with a powerful reminder: "Marketers need to take that role in their companies to understand what's happening in the industry and drive real change." The most effective marketing leaders in this space aren't just creating content – they're deeply understanding both the technology and customer needs to help shape product direction and business strategy.
Join us for this enlightening conversation about building trust, navigating regulation, and creating the infrastructure that will help bring the next billion users into Web3.
This episode was recorded through a Descript call on July 18, 2025. Read the blog article and show notes here: https://webdrie.net/how-transak-is-making-crypto-accessible-in-100-countries/
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Francisco Quartin de Macedo shares his journey from sports betting at 14 to managing millions in crypto trading, and how his pursuit of meaning led him to create a purpose-driven hedge fund after achieving financial freedom.
• Starting with sports betting at 14 years old provided financial independence and a different relationship with money
• Questioning purpose after financial success led to deep work with psychologists and neuroscience exploration
• Being neurodivergent (ADHD) provides hyper-focus capabilities but requires conscious management
• Shifting from quantity to quality in relationships has paradoxically expanded his network more effectively
• Leadership evolution from reactive impatience to strategic patience through self-awareness
• Creating a hedge fund focused on using profits for positive change rather than luxury consumption
• Finding Bitcoin investors share values of freedom and consciousness beyond just financial returns
• Web3's problems stem from human nature, not the technology itself
• Balancing ruthless execution with being present for his children remains his ongoing challenge
Connect with Francisco on LinkedIn to learn more about his fund at NHD Capital. For an intimate gathering of founders, VCs and creators in Portugal, check out the Sintra Synergies retreat at www.sintrasynergies.com.
This episode was recorded during a walk in Sintra on June 18, 2025. Read the blog article and show notes here: https://webdrie.net/money-meaning-and-mindfulness-redefining-success-in-crypto
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Money shouldn't be your startup motivation: a profound truth that Violetta Chekan, VC and entrepreneur with over 13 years of early-stage investing experience, shares from the beginning of our conversation. "A startup doesn't have any money until the exit. Exit will happen like in five, ten years," she explains, highlighting why founders need deeper motivation to sustain them through the entrepreneurial journey.
Having started in venture capital at just 19 years old and closing her first deals by 21, Violetta brings a unique dual perspective as both investor and former founder. This combination has shaped her approach to evaluating startups, where she prioritizes team qualities over even the most brilliant ideas. "I try to have much more empathy as well to the founders, because I understand the journey," she reflects, describing the founder-investor relationship as a "marriage" that demands careful selection and mutual trust.
Throughout our conversation, Violetta reveals the green and red flags she watches for when meeting founders. Transparency tops her list of essentials, while she's immediately wary of those who claim numerous business connections but can't produce evidence. For blockchain ventures specifically, she differentiates between artificial hype and genuine traction, especially in B2B solutions where she focuses her investments. "You need to have either pilot contracts with companies, either existing agreements, either letter of intent for commercial adoption," she advises founders looking to prove real-world value.
Perhaps most valuably, Violetta shares how her own podcast journey has transformed from overcoming her fear of public speaking to becoming a powerful learning tool through conversations with experienced entrepreneurs and investors. Her story exemplifies the continuous growth mindset she values in founders—the willingness to listen, adapt, and evolve that sets successful startups apart.
Whether you're a founder seeking investment or an aspiring investor, this episode offers rare insights into startup evaluation from someone who's experienced both triumph and failure from multiple perspectives.
This episode was recorded through a Descript call on June 19, 2025. Read the blog article and show notes here: https://webdrie.net/wisdom-from-a-young-vcs-journey/
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Digital ownership is evolving rapidly, and nowhere is this more evident than in Telegram's thriving ecosystem. Alex, CMO of DOGS and Open Builders, takes us on a journey through the revolutionary world of digital collectibles that's transforming how millions of users engage with Web3.
The conversation begins with the fascinating origin story of DOGS, starting as a simple sketch by Pavel Durov himself for a charity auction supporting orphanages. This meaningful beginning blossomed into a movement that gathered millions of community members in just days and achieved a Binance listing within two months. The narrative then shifts to how stickers serve as powerful onboarding tools for Web2 users entering the blockchain space.
What makes Telegram's digital collectibles truly unique is their built-in utility. Unlike traditional NFTs that struggled with practical applications, these stickers and collectibles integrate seamlessly into users' daily communications. "Collectibles on Telegram have this built-in utility from the get-go. They are very easy to flex, they have their place within the Telegram ecosystem and they always will be," Alex explains.
Perhaps most fascinating is how these digital assets foster genuine community building. Owners of particular stickers have organically created exclusive chat groups, coordinated marketing efforts, produced merchandise, and even arranged real-life meetups. These communities blend crypto veterans with newcomers, facilitating knowledge transfer and creating shared experiences around digital assets—something Alex notes "many meme coins would be jealous to see."
The market performance speaks for itself, with some stickers seeing price increases of up to 44,000% and trading volumes hitting all-time highs on secondary markets. Major collaborations with brands like Pudgy Penguins and Doodles demonstrate the growing appeal of this digital ownership model.
As the TON blockchain ecosystem continues evolving, gaming collectibles emerge as the next frontier, with players already trading rare skins and items even before official marketplaces launch. For entrepreneurs, this represents an unprecedented opportunity to define entirely new categories in an ecosystem where "every product you ship is something entirely new" that could potentially "redefine the whole industry."
This episode was recorded through a Descript call on June 10, 2025. Read the blog article and show notes here: https://webdrie.net/telegrams-nft-revolution-the-rise-of-digital-collectibles/
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"We shouldn't be the homework assignment. We should be the song that you listen to on the radio," says Ariel Wengroff, EVP of Communications and Marketing at Ledger. This captivating insight captures the essence of how one of crypto's most trusted security companies approaches education in a space often overwhelmed with technical complexity.
Throughout our conversation, Ariel reveals the strategic thinking behind Ledger's approach to storytelling and brand-building at the intersection of technology, security, and culture. Having produced "Woman with Gloria Steinem" and led content at Vice before joining Ledger, she brings a unique perspective on how to make challenging topics accessible and engaging.
The discussion takes us behind the scenes of Ledger's educational initiatives, including their "Don’t Get Rekt" claymation series and their newly announced partnership with the San Antonio Spurs. This collaboration isn't just a logo on a jersey; it's a thoughtful alignment between a French tech company and an NBA team with strong French connections, focused on youth STEM education and financial literacy. As Ariel explains, NBA fans have twice the purchase intent for crypto compared to average consumers, making this partnership both culturally relevant and strategically sound.
What stands out most is Ledger's commitment to long-term thinking rather than short-term marketing wins. From making their education platform entirely free to ensuring diverse representation in their marketing materials, every decision reflects a deeper understanding of their mission to empower people through digital sovereignty.
For marketers, creators, and anyone interested in how technology brands can build authentic connections with audiences, this episode offers valuable insights into creating content that feels like entertainment rather than education, yet manages to accomplish both.
This episode was recorded through a Descript call on June 30, 2025. Read the blog article and show notes here: https://webdrie.net/ledger-x-san-antonio-spurs-the-global-partnership-built-on-trust-culture-and-digital-ownership/
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Komal Amin (Koko) shares how GOAT Gaming is leveraging Telegram's billion-user ecosystem to pioneer AI-powered Web3 gaming with fast, competitive gameplay where users can win prizes and earn crypto.
• Telegram provides unique distribution opportunities through peer-to-peer messaging
• GOAT Gaming onboarded 5 million users by creating strong referral loops
• Success on Telegram requires adapting to its unique ecosystem rather than following traditional marketing playbooks
• AlphaGoats introduces AI characters that serve as community managers and content creators
• Their AI character "Amy" runs competitive social games that increased engagement by 4x
• AI allows marketers to test and iterate without engineering resources, cutting content cycles from weeks to 24 hours
• Being able to test, capture data, and iterate quickly is critical in fast-moving spaces
• The integration of AI with Web3 gaming may finally help overcome adoption barriers
This episode was recorded through a Descript call on June 11, 2025. Read the blog article and show notes here: https://webdrie.net/the-telegram-gaming-revolution-why-1-billion-users-are-the-untapped-goldm
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Imagine getting paid real cryptocurrency simply for walking. This isn't science fiction. It's the revolutionary model created by Sweat Economy that's bringing the next billion users into Web3 through something everyone already does daily.
Walking through the breathtaking hills of Sintra, Portugal, Oleg Fomenko shares Sweat Economy's remarkable journey from their early days as Sweatcoin in 2014 to becoming one of the world's most downloaded fitness apps. Initially constrained by blockchain limitations, they operated centrally until 2022, when technology finally caught up with their vision. Now, through their Sweat token and non-custodial wallet, they've created a seamless experience that addresses the three critical barriers keeping mainstream users from embracing crypto: complicated products, poor user experience, and prohibitive entry costs.
What makes their approach particularly refreshing is their focus on active users rather than Total Value Locked (TVL). While much of the crypto industry chases capital from whales, Sweat Economy builds for real people with real needs. "We want to bring the next billion people into Web3 and do it in an easy to understand, easy to use, and no barriers way," Oleg explains while demonstrating their model in real-time during our walking podcast.
Their tokenomics incorporate clever mechanisms like requiring more steps for each additional token (similar to Bitcoin halving but happening continuously), and they've created innovative utility including activity-based staking—walk 10,000 steps today, earn 10% APY tomorrow—and an upcoming universal gas token feature letting users "pay fees with their feet" across multiple blockchains.
Comparing crypto's current state to the internet around 2000, Oleg paints an exciting picture of what's next: "We're on the cusp of switching to consumer crypto... That gave us Google in 2003, Facebook in 2007. And that's where bulk of the returns and money on the internet were made." This shift from infrastructure to consumer applications is where Sweat Economy is positioning itself at the forefront.
This episode was recorded during a walk in Sintra on June 12, 2025. Check the video footage, read the blog article and show notes here: https://webdrie.net/walk-talk-in-sintra-with-sweatcoins-founder/
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What happens when a meme coin project's founder vanishes overnight? For most crypto projects, that's a death sentence, but not for Shitcoin. In this fascinating conversation with Ajay, we explore the remarkable story of a community that refused to die.
Ajay takes us through his journey from video game recruitment to leading a resilient crypto community that survived what should have been fatal—the complete disappearance of their project's original developer. After watching the market cap plummet when social accounts were shut down and the website disconnected, Ajay stepped up to lead a community takeover that breathed new life into what many would have written off as another failed meme coin.
The power of transparency emerges as a central theme throughout our discussion. In a space notorious for anonymous teams, AJ's willingness to put his real face and name behind the project has created unprecedented trust. "There aren't many meme projects or communities that have that," he explains, "and I think that's what makes us real."
Beyond Shitcoin's revival story, we dive into the growth potential of meme coins compared to the broader crypto ecosystem. Ajay shares insights about the intersection of AI and crypto, predicting an explosion of AI-driven content creation that will transform how memes connect with communities. His formula for success is refreshingly straightforward: followers convert to holders, holders generate volume, and volume builds market cap.
Whether you're already immersed in the world of meme coins or simply curious about community-driven crypto projects, this episode offers valuable perspectives on building something authentic in a space often dominated by pump-and-dump schemes. As Ajay puts it, "This is about community. It has to be driven by people."
This episode was recorded at MEMECON in Lisbon on June 5, 2025. Read the blog article and show notes here: https://webdrie.net/rebuilding-a-meme-community-with-ajay-babber/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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The digital landscape is undergoing a profound transformation as privacy awareness grows. What once seemed like a fringe concern has become mainstream, with users increasingly questioning how their data is used and stored. Mathias Buus Madsen, CEO of Holepunch and a leading voice in open source development, stands at the forefront of this shift with a radical vision: eliminating servers entirely.
After more than a decade dedicated to peer-to-peer innovation, Matthias has watched public perception evolve dramatically. "Things were different," he reflects on earlier days when Facebook was continuously growing and privacy concerns were dismissed with "I have nothing to hide." Today's reality looks markedly different, with each passing year bringing greater privacy consciousness—a trend Matthias describes as "bad for the world but very good for peer-to-peer."
Holepunch, backed by Tether, has developed what they call the "Pear Runtime"—a foundation for building applications that operate without servers. Their flagship app Keet demonstrates these principles in action, functioning like Telegram but with a crucial difference: complete decentralization. "If we stop working, the apps will still work," Matthias explains, highlighting the revolutionary independence these applications maintain.
This serverless approach creates extraordinary freedom for developers. Without infrastructure costs to consider, features can be added based purely on their value to users, not their operational expense. The encryption-first design means even the developers themselves can't access user data—sometimes frustrating users accustomed to service recovery, but ultimately providing unprecedented privacy protection.
The intersection of AI with peer-to-peer technology presents particularly fascinating possibilities. While centralized AI models raise serious privacy concerns (who knows what happens to data shared with these systems?), decentralized approaches could empower users to make better decisions without surrendering their personal information. As Matthias puts it, the combination could be "the most exciting almost in human history" or, if hyper-centralized, "the most dystopian and scary thing."
This episode was recorded through a Descript call on May 13, 2025. Read the blog article and show notes here: https://webdrie.net/the-peer-to-peer-revolution-with-mathias-buus-madsen-ceo-of-holepunch-backed-by-tether/
Ready to explore the peer-to-peer revolution? Join the Holepunch community on Discord, explore their open-source repositories on GitHub, or download their applications to experience truly private, resilient technology that works even when the internet doesn't.
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MEMECON transforms crypto Twitter's pseudo-anonymous personalities into real-world connections through a unique conference experience that embraces the wild, quirky energy of meme coins. Jax shares insights on building community through memorable experiences, expanding globally, and navigating the still-emerging meme coin ecosystem.
• MEMECON provides a space for crypto enthusiasts who may feel disenfranchised from mainstream Web3 culture
• The conference stands out by embracing chaos and quirkiness rather than traditional professionalism
• Most attendees are crypto OGs looking for genuine connections beyond digital interactions
• The power of the event comes from transforming online friendships into meaningful real-life relationships
• Storytelling centers around community members who become characters that shape the conference experience
• The deliberately unprofessional branding initially made people question if the conference was even real
• MEMECON has expanded from Lisbon to Singapore and Bangkok, attracting global participants
• Asian meme communities bring unique cultural elements influenced by manga and anime
• Advice for meme coin investors: treat it like gambling and only risk what you can afford to lose
• The meme coin space is still very early and should be approached for fun rather than fortune
This episode was recorded at MEMECON in Lisbon on June 5, 2025. Read the blog article and show notes here: https://webdrie.net/memecon-unleashed-inside-web3s-wildest-conference-with-founder-jax/
Buy RYO-CHAN meme coins via my official ambassador link: https://ryochan.com/affiliate/?ref=RYO-KMVKKN
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Steven Dolcemaschio shares his journey from running an independent record label to leading marketing at global consumer brands like Nike, Converse, and Sonos, before entering crypto as CMO of Reown (formerly WalletConnect). He explores how authentic storytelling and human creativity remain crucial differentiators in an increasingly AI-dominated marketing landscape.
• Culture and product are at the center of effective brand storytelling across all industries
• Technical products in Web3 need better storytelling that focuses on benefits rather than features
• Community building is essential - crypto pioneered modern community-centric marketing
• Experience-focused marketing creates meaningful connections with users
• As Web3 and traditional finance merge, infrastructure companies need to build bridges for mainstream adoption
• Future growth will come from passive users wanting seamless experiences, not power users
• Human creativity and authentic connection remain irreplaceable as AI threatens to create a "sea of sameness"
This episode was recorded through a Descript call on May 14, 2025. Read the blog article and show notes here: https://webdrie.net/storytelling-beats-features-a-cmos-perspective-on-web3-marketing-with-steven-dolcemaschio/
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Dennis Yu shares his expertise on Google Knowledge Panels, effective AI use, and establishing digital authority while revealing why most marketers fail by jumping to recommendations without proper analysis.
• Google verification (Knowledge Panel) establishes your digital authority for free
• The personal brand website homepage should be the definitive location for your professional facts
• AI systems draw from Google's information layer, making your search presence crucial
• Effective AI use involves conversations rather than one-shot "magic" prompts
• The $1/day strategy tests content at small scale before investing heavily in winners
• Real, authentic content consistently outperforms AI-generated material
• The MAA framework (Metrics, Analysis, Action) provides a systematic approach to marketing decisions
• "Flawsome" content showing authentic experiences resonates across all platforms
• Paid promotion can actually improve SEO through behavioral signals
Share this episode with entrepreneurs who want to establish genuine digital authority. If you haven't yet followed the show or given a review, this is a great moment to do so - those five stars help reach a bigger audience!
This episode was recorded at DGT/LX 2025 in Oeiras on April 22, 2025. Read the blog article and show notes here: https://webdrie.net/dennis-yu-how-to-win-with-ai-in-search-social-business/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Digital identity represents the gravitational force aligning Web3's fragmented ecosystem, yet many projects struggle to communicate its importance in ways that resonate beyond technical audiences. Alice Shikova, Marketing Lead at SpaceID, brings clarity to this challenge through her practical approach to Web3 marketing and digital identity solutions.
• Creating successful Web3 marketing requires translating complex technical concepts into emotional stories that resonate with users
• Digital identity provides necessary context while preserving privacy, helping users understand who they're interacting with in Web3 spaces
• SpaceID supports domains across 24+ blockchains, addressing the critical interoperability challenges in the ecosystem
• Payment ID allows seamless transactions between Web3 wallets and centralized exchanges using simple, Gmail-linked usernames
• Web3 marketing should focus on treating users as co-builders rather than customers, creating alignment between teams and communities
• Zero Knowledge technology explained simply: "allows you to keep privacy and verify what you want without revealing information"
• Marketers transitioning to Web3 should learn to think like users, write like founders, and understand development fundamentals
• Measuring marketing success requires looking beyond vanity metrics to user retention, domain registrations, and community engagement
This episode was recorded through a Descript call on April 15, 2025. Read the blog article and show notes here: https://webdrie.net/from-domain-names-to-digital-identity-navigating-web3s-evolution-with-alice-shikova/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Ever wonder what happens when digital innovation meets the human need for connection? In this special episode of Web3 CMO Stories, the tables are turned as our usual host, Joeri Billast, becomes the guest, sharing his insights on the Cryptopolitan podcast (hosted by Earl Flormata) about his exciting Web3 ventures.
Joeri takes us behind the scenes of Sintra Synergies, his innovative "anti-conference" retreat in Portugal where Web3 and AI founders escape the digital noise to connect authentically in nature. The conversation reveals a fascinating trend in the Web3 space: as AI accelerates, the value of human connection grows exponentially. "We see the trend of AI, Web3 converging. People use a lot of AI to automate and the human touch is a bit lacking," Yuri explains, highlighting why his nature-based retreat fills a crucial gap.
Beyond the retreat, Joeri shares his work with RYO from Japan, his advisory role with Secrets Vault's innovative seed phrase protection solution, and his passion for connecting people through content creation. The discussion unveils practical wisdom about building "digital real estate" through consistent content creation and overcoming perfectionism with a simple mantra: "Bring your message, even if you think that no one is listening. There is always someone listening."
The conversation offers particularly valuable guidance for content creators struggling with writing blocks. Joeri's personal story of converting a two-year writing struggle into a published book in just three weeks by speaking rather than writing demonstrates how limitations can become strengths. "What you think is a weakness can then become a strength," he says, using his non-native English accent as an example of a distinctive asset that helps people remember him.
Connect with Joeri on LinkedIn to learn more about his Web3 ventures, and don't forget to subscribe and leave a review if you found value in today's insights. Your engagement helps this podcast reach more curious minds in the Web3 space!
This episode was recorded on April 2, 2025 as a part of the Cryptopolitan podcast – and is repurposed on the Web3 CMO Stories podcast. Read the blog article and show notes here: https://webdrie.net/my-interview-on-cryptopolitan-the-power-of-unplugging-in-web3/
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Trust is the invisible infrastructure that modern digital economies depend on, yet the Web3 space continues to struggle with a reputation crisis fueled by high-profile hacks, scams, and exploits. Adrien Resch, co-founder of AuditOne and Safura, is methodically addressing this challenge by building what he describes as "a solid trust layer for the decentralized world."
The security ecosystem Adrien and his team have developed goes far beyond traditional smart contract audits. While audits remain a cornerstone of pre-deployment security, AuditOne differentiates itself through a global network of specialized auditors who bring targeted expertise to each project. This distributed approach solves a fundamental problem in blockchain security—the impossibility of mastering every programming language, protocol architecture, and vulnerability type that exists across rapidly evolving ecosystems.
What truly sets this security approach apart is its holistic nature. Post-deployment bug bounties incentivize ethical hackers to continuously test protocols, while Safura's asset coverage provides practical protection for users' digital assets. For just 2-5% of asset value, users can secure their investments against hacks and exploits—an insurance-like model that offers peace of mind when yields on DeFi protocols commonly reach 15-20%.
The recently launched risk assessment agent represents perhaps the most forward-thinking element of the ecosystem. By continuously monitoring projects for security issues, liquidity changes, and other risk factors, the agent provides real-time scoring that helps users make informed decisions. This proactive approach moves beyond reactive security measures toward a dynamic risk management system that could fundamentally change how users interact with blockchain protocols.
For projects concerned about regulatory clarity, AuditOne's European base and BaFin-reviewed token provide an additional layer of legitimacy often missing in the space. As Web3 gradually moves toward mainstream adoption, this focus on compliance may prove just as important as technical security in building trust with traditional institutions and retail users alike.
This episode was recorded through a Descript call on April 10, 2025. Read the blog article and show notes here: https://webdrie.net/the-3-billion-problem-how-adrien-resch-is-reinventing-web3-security-for-a-safer-future/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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What if every customer complaint represented a golden opportunity for your business?
Marketing legend Professor Philip Kotler joins the Web3 CMO Stories podcast to challenge conventional thinking about customer dissatisfaction.
Drawing from the groundbreaking book "Zero Complaints" by his colleague Gautam Mahajan, Kotler reveals six critical propositions that reshape how forward-thinking organizations should approach complaint management. Most strikingly, he shares that poorly handled complaints may be suppressing company revenues by 16-20% – a figure that should command immediate attention from any executive.
"CMOs should want every complaint to come up to them on a list every week," Kotler advises, highlighting the strategic value of having marketing leaders personally diagnose the root causes of customer dissatisfaction. Whether problems stem from personnel issues or product development flaws, this visibility creates accountability and drives improvement.
The conversation takes a fascinating turn when host Joeri Billast shares his own consumer behavior – specifically how he scrutinizes one-star reviews and company responses when researching products. This real-world perspective reinforces Kotler's recommendation that companies consider appointing a Chief Problem Officer to transform their approach to customer feedback.
Ready to revolutionize how your organization handles complaints? Listen now to discover why the most successful companies don't just resolve issues – they leverage them as catalysts for growth, innovation, and deeper customer relationships. Subscribe for more transformational conversations that will reshape your marketing strategy and drive sustainable business success.
This episode was recorded through a Zoom call on April 15, 2025. Read the blog article here: https://webdrie.net/philip-kotler-why-smart-cmos-aim-for-zero-complaints/
PS: Joeri is giving a keynote at DGT/LX 2025 this week. If you are participating in this event, you can get a discount of 500 euro, when you book a spot at Sintra Synergies!
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What if cryptocurrency was so simple your grandmother could use it? Anthony Diaz, founder and chairman of Zenza Capital and the RYO project, believes this is not only possible but essential for blockchain technology to reach its full potential.
The conversation begins with Anthony introducing RYO-CHAN, a unique meme token with actual utility. Unlike most meme coins, RYO-CHAN incorporates AI-driven tools for smart contract analysis and portfolio management, allowing users to evaluate potential investments and automate trading strategies with customizable parameters. This addresses a major pain point in the crypto space: the prevalence of scams and the technical knowledge typically required to avoid them.
Beyond RYO-CHAN lies the broader RYO ecosystem, which Anthony developed after experiencing firsthand how difficult it was to integrate Bitcoin payments into his established health supplements business in Japan. His solution? Create a comprehensive ecosystem including RYO-coin cryptocurrency, the Life Wallet mobile app, an e-commerce platform where crypto can be spent, and even physical ATMs throughout Japan.
What distinguishes RYO's approach is its laser focus on consumer needs rather than technical specifications. Anthony draws parallels to successful marketing strategies from Nike and Red Bull, noting that these brands don't explain the technology behind their products—they simply let consumers experience the benefits directly. Similarly, crypto adoption should be about convenience and real-world utility, not blockchain jargon.
Anthony reveals that Japan serves as RYO's strategic testing ground, with plans for global expansion once the concept is proven in this highly trusted market. With AI accelerating development possibilities, he believes we're at the cusp of transformative change in how people interact with digital assets.
Ready to explore a vision of crypto that prioritizes real-world utility over technical complexity? Listen now to discover how blockchain technology can truly become "for the masses."
This episode was recorded through a Descript call on April 10, 2025. Read the blog article and show notes here: https://webdrie.net/if-grandma-can-use-it-anyone-can-the-ryo-revolution-with-anthony-diaz/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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This Web3 CMO Stories podcast episode explores cryptocurrency wallet security, Solana's controversial marketing decision, and the upcoming Sintra Synergies leadership retreat focusing on transparency in Web3. Host Joeri Billast shares exciting projects including RYO coin's ecosystem expansion and insights from Secret Vault's crypto security report revealing that 41% of users don't trust just one wallet.
• Launching a podcast petition to invite Solana's head of communications to discuss their bold ad campaign and subsequent retraction
• Introducing Sintra Synergies mastermind retreat featuring the Trust Alchemy Framework for turning transparency into viral leadership
• Highlighting key retreat contributors including wellness expert Kim Engelen and innovation strategist Alexander Yeremeev
• Presenting RYO's ecosystem's expansion with the RYO Chan meme token offering real-world utility through AI-assisted contract analysis
• Sharing findings from Secret Vault's crypto security report including that 74% of users still write seed phrases on paper
If you enjoyed this episode, please leave a five-star review to help the podcast reach a bigger audience. You can connect with me, Joeri Billast, on all social media platforms and Telegram. Subscribe to ensure you never miss an episode!
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Rui Serapicos shares his experience building Web3 communities and discusses the transformative potential of AI and blockchain convergence. Drawing from his work with the Portuguese Blockchain Alliance and various tech communities, he reveals strategies for overcoming cultural barriers to professional networking while exploring the unique characteristics that make Web3 communities thrive.
• Building communities in Portugal presents unique challenges as people prefer spending time with family over professional networking
• Success in community building comes from starting with a strong advisory board and expanding concentrically through personal connections
• Web3 communities are naturally more outgoing due to digital nomad culture and values of decentralization
• The CODA event in Porto (May 7-8) will showcase real-world blockchain applications and AI convergence
• AI's transformative potential exceeds that of electricity, potentially addressing humanity's greatest challenges
• Blockchain enables new community-based business models that fundamentally change value generation and distribution
• The "MiCA Without Falling Asleep" panel aims to make regulatory concepts accessible without overwhelming complexity
This episode was recorded through a Descript call on March 21, 2025. Read the blog article and show notes here: https://webdrie.net/the-future-of-digital-assets-rui-serapicos-on-coda-and-building-thriving-web3-communities/
(THERE IS ALSO A SPECIAL CODA 2025 - SINTRA SYNERGIES PROMOONTHIS PAGE)
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Zero-knowledge proofs are revolutionizing trust in AI and blockchain by providing verifiable computation without compromising privacy or security. Ismael Hishon-Rezaizadeh, founder of Lagrange, explains how their technology is making AI trustworthy at internet scale with practical applications for combating deepfakes and securing sensitive data.
• ZK proof generation costs have decreased by 1000x in just three years, making previously theoretical applications practical
• Lagrange's DeepProof is the first zero-knowledge machine learning library, 700 times faster than competitors
• Users typically don't prioritize privacy and security until they experience a breach, creating adoption challenges
• ZK technology enables verifying AI outputs without revealing underlying data, essential for trust in autonomous systems
• The convergence of AI and blockchain creates more than additive effects – not 1+1=2, but 1+1=5 in terms of innovation potential
• Common misconception: ZK technology is not limited to Ethereum but applicable to any chain, execution environment, or application
• Two enduring use cases in crypto: simple cross-border value transfer and complex AI systems deployed on decentralized infrastructure
This episode was recorded through a Descript call on March 18, 2025. Read the blog article and show notes here: https://webdrie.net/decentralizing-security-how-lagrange-is-revolutionizing-crypto-and-ai-verification-with-ismael-hishon-rezaizadeh
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Lauren Halstead, Head of Ecosystem at Mojito and former Business Development leader at Chainlink Labs, shares her passion for transforming traditional Web2 loyalty programs through innovative Web3 solutions.
• Traditional brand loyalty programs fail to foster long-term consumer relationships
• Web3 gives consumers ownership of their data and creates verifiable credentials of engagement
• Dynamic NFTs change based on real-time data, offering interactive experiences beyond static rewards
• Example: Airline NFT tickets that automatically update and compensate during delays
• Web3 communities enable direct customer feedback and genuine brand advocacy
• Mojito provides end-to-end support for brands transitioning to Web3 loyalty solutions
• The convergence of AI and Web3 will enable hyper-personalized customer experiences
• Web3 technology identifies and rewards true superfans rather than paid influencers
• Brands don't need to replace existing loyalty programs – Web3 can enhance current models
• Metaverse experiences provide valuable data on consumer behavior applicable to real-world marketing
This episode was recorded through a Descript call on March 6, 2025. Read the blog article and show notes here: https://webdrie.net/ai-web3-creating-personalized-brand-experiences-that-actually-work-with-lauren-halstead/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Ruchir Punjabi shares how his company ReNRG is building a decentralized physical energy network (DePEN) and the world's first energy-backed stablecoin to revolutionize how electricity is bought, sold, and managed.
• Building technology that lets users buy renewable energy from anywhere in the world through blockchain
• Creating an IoT gateway compatible with over 40 types of electrical equipment to enable smart electricity management
• Addressing equity problems in renewable energy by making solar affordable for small businesses in India and Africa
• Developing a crypto SDK that allows developers to build applications on top of electricity infrastructure
• Automating electricity payments and management without requiring users to understand Web3 technology
• Planning to launch in the next 45-60 days with initial focus on solar energy transactions
This episode was recorded through a Descript call on February 25, 2025. Read the blog article and show notes here: https://webdrie.net/why-your-next-utility-bill-might-be-paid-by-a-smart-contract-with-ruchir-punjabi/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Daniel Goddard, former soap opera star turned tech entrepreneur, shares his journey from building fan connections as an actor to creating an AI-powered networking app that matches people based on genuine commonalities. His latest venture, Dysko, uses artificial intelligence to enhance human connection in an increasingly isolated digital world.
• Building personal brand starts with understanding who you are at your core
• Dysko app allows users to place their profile in up to 10 locations worldwide to find like-minded connections
• AI-powered conversations help users discover common interests before meeting in person
• 35% of college students suffer from social anxiety disorder, worsened by COVID isolation
• Personal authenticity is crucial: people have built-in "bullshit detectors" for inauthentic brands
• AI will transform society by replacing many traditional jobs but can enhance human connection if properly managed
• Deep fakes and AI-generated content present serious challenges to trust and information integrity
This episode was recorded through a Descript call on January 21, 2025. Read the blog article and show notes here: https://webdrie.net/from-soap-star-to-tech-entrepreneur-daniel-goddards-journey-s5-e09/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Today's conversation highlights the transformative potential of Web3 in gaming, led by insights from Amos Whitewolf. We explore the challenges of onboarding traditional gamers into the Web3 space and the importance of shifting focus towards creating real value for players.
• The state of Web3 gaming and current challenges
• The critical onboarding problem facing mainstream adoption
• Value creation vs. profit extraction for gamers
• Building community engagement around fun experiences
• Innovative approaches to gaming and rewards structure
• Future vision for sustainable Web3 gaming ecosystems
This episode was recorded through a Descript call on February 11, 2025. Read the blog article and show notes here: https://webdrie.net/how-to-get-1-million-gamers-into-web3-games-with-amos-whitewolf/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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We dive into a thought-provoking conversation about the evolving landscape of marketing in an AI-driven world with Mark Schaefer. He emphasizes the critical importance of human creativity and the risks posed by relying solely on competence.
• Exploration of themes in Mark's new book "Audacious" about the need for marketing strategies to be rooted in authenticity and emotional connections
• Discussion of the overwhelming presence of AI-generated content in the marketing space and its implications
• Key insights on building a culture of fearlessness and creativity within organizations
• Real-world examples such as Liquid Death on how to disrupt traditional marketing messages
• The concept of "everyday awe" and its importance in creating memorable marketing experiences
• Emphasis on courage as a primary driver of successful marketing today
Join us for a dynamic episode and listen as we unpack these insights!
This episode was recorded through a Descript call on February 25, 2025. Read the blog article and show notes here: https://webdrie.net/audacious-how-humans-win-in-an-ai-marketing-world-with-mark-schaefer/
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Ready to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain.
Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genuine utility over token hype.
• Discussion on why understanding the macroeconomic environment is crucial
• Importance of creating and finalizing technology for real-world application
• Adaptive marketing strategies in times of uncertainty
• Shift from a focus on token prices to tangible product utility
• Building authentic and engaged Web3 communities
• Effective use of AI tools for optimizing marketing efforts
If you enjoyed this episode, please subscribe, share, and leave a review to support the show!
This episode was recorded through a Descript call on February 13, 2025. Read the blog article and show notes here: https://webdrie.net/navigating-the-web3-marketing-maze-with-diana-felkina-cmo-at-tectum/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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The episode explores the transformation of cryptocurrency from speculation to productivity, featuring Lauri Marekwia of Valos.
Lauri shares insights on the challenges faced in DeFi, the significance of regulatory compliance, and the behavioral differences in crypto investors.
• Journey from speculation to productive asset management
• Challenges in navigating regulations and compliance
• Importance of building user trust in crypto
• Behavioral differences between new and long-term crypto investors
• The potential of tokenization in asset management
• Advice for entrepreneurs to innovate in the crypto space
This episode was recorded through a Descript call on February 11, 2025. Read the blog article and show notes here: https://webdrie.net/discover-how-valos-makes-crypto-a-productive-asset-for-everyone-with-lauri-marekwia-co-founder/
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This episode tackles the prevailing misconceptions surrounding Web3, emphasizing the need for a comprehensive rebranding to foster positive engagement. Diego Borgo shares insights on how the intersection of AI and blockchain can redefine this space, as well as the responsibility of industry leaders in shaping the future narrative.
• Discusses common misconceptions about Web3 and its association with scams
• Advocates for a rebranding of Web3 to enhance its perception
• Highlights the importance of clear communication to attract mainstream users
• Explores the potential of AI in verifying content authenticity through blockchain
• Examines how AI agents could simplify decentralized finance processes
• Calls for marketeers to actively engage in reshaping the narrative around Web3
This episode was recorded through a Descript call on February 4, 2025. Read the blog article and show notes here: https://webdrie.net/rebranding-web3-and-the-synergy-of-ai-transforming-perceptions-and-opportunities-with-diego-borgo/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Join us as we unlock the mysteries of decentralized computing with Domenic Carosa, one of the innovative minds behind Hivello. What if your computer could pay you back? Discover how Hivello transforms ordinary devices into income-generating assets, allowing users to rent out their computing power—just like Airbnb does with homes. Domenic draws intriguing parallels between the rise of DePIN technology and the early days of the internet, inviting you to imagine a future where your CPU, RAM, and GPU work for you, earning DePIN tokens, stablecoins, or even cash.
Experience a seamless journey into Web3—without the usual tech headache. With the Hivello app, getting started is as simple as clicking ‘Download’—no need for Docker or Kubernetes. Our conversation unveils the power of Hivello’s proprietary AI, which personalizes your experience by selecting the best DePIN protocols, and teases the prospect of fiat payments, making this cutting-edge technology accessible to everyone. Plus, learn how running the software continuously can earn you Hivello tokens—ready for staking, saving, or trading.
Peek into the future of the Hivello ecosystem as we discuss post-Token Generation Event (TGE) plans. Imagine a world where stablecoins are integrated, fiat payments become the norm, and Hivello expands to 50 top decentralized networks by 2025. Domenic emphasizes the pivotal role of artificial intelligence and strategic partnerships in optimizing returns. The Hivello team values community engagement, offering platforms like Discord and X for feedback, ensuring the ecosystem evolves with you.
This episode is your gateway to strengthening decentralized networks and experiencing Hivello’s advantages—don’t miss out!
This episode was recorded through a Descript call on February 12, 2025. Read the blog article and show notes here: https://webdrie.net/unlocking-decentralized-computing-transforming-your-devices-into-income-with-domenic-carosa-co-founder-of-hivello/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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This conversation with Charlie Hu, CEO of Bitlayer, illuminates the transformation happening within the Bitcoin ecosystem, particularly through Layer 2 solutions. Emphasizing innovation, partnerships, and sustainability, Charlie shares insights on the challenges and opportunities that lie ahead, urging a focus on usability to attract a wider audience.
• Charlie's journey from Bitcoin enthusiast to CEO of Bitlayer
• Key differences setting Bitlayer apart in the Bitcoin L2 landscape
• Challenges institutional investors face in Bitcoin yield strategies
• Importance of strategic partnerships in growing the Bitcoin ecosystem
• Vision for Bitlayer's future and the role of compliance in crypto
This episode was recorded through a Descript call on January 29, 2025. Read the blog article and show notes here: https://webdrie.net/pioneering-the-next-wave-of-bitcoin-ecosystems-with-charlie-hu-ceo-of-bitlayer/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Unlock the future of digital security with us as we chat with Gerard Cervelló, CEO, and Jordi Puiggalí, CTO of Secrets Vault. These two innovative minds promise to transform how we think about cybersecurity by leveraging visual cryptography to protect the seed phrases of crypto wallets.
Discover how their novel approach not only simplifies backup processes for Web3 users but also offers a robust alternative to traditional passwords by using images. The potential of this technology to revolutionize identity and access management is vast, and our conversation dives into its integration with existing security systems, providing a user-friendly and secure solution for managing digital credentials.
As we explore practical use cases, you'll hear firsthand accounts from beta testers about how Secrets Vault is already safeguarding crypto wallet information, financial accounts, and sensitive documents. Beyond just the technical details, Gerard and Jordi also share invaluable insights on building trust within communities, emphasizing transparency and expert validation.
They tackle cybersecurity myths and offer straightforward tips to enhance your digital safety. Plus, get a sneak peek into their exciting project, Secrets Vault, and why it could be the next big thing in digital protection.
Join us for this insightful episode and learn how to stay ahead in the evolving landscape of cybersecurity.
This episode was recorded through a Descript call on January 21, 2025. Read the blog article and show notes here: https://webdrie.net/how-secrets-vault-simplifies-security-with-images-for-crypto-and-beyond/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Hatem Elsayed shares his journey in the blockchain space, illustrating the vital roles of community and partnerships in Web3. The episode emphasizes investing in strong teams, creating meaningful collaborations, and the evolving trends that are shaping the future of this industry.
• Exploring the significance of networking in blockchain
• Hatem's journey from ambassador to COO
• Importance of governance and community in blockchain projects
• Overview of Advanced Blockchain AG’s innovative investment strategy
• Criteria for evaluating potential investment projects
• Key factors for forming successful partnerships
• The vital role of community engagement and feedback
• Exciting narratives shaping the future of blockchain technology
If you enjoyed the episode, please share it with friends and those interested in learning something new!
This episode was recorded through a Descript call on December 30, 2024. Read the blog article and show notes here: https://webdrie.net/navigating-web3-investments-and-strategic-partnerships-with-hatem-elsayed-coo-of-advanced-blockchain-ag/
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Nikola Stojanov shares his journey from the pharmaceutical industry to blockchain innovation, highlighting the transformation of Aeternity and the launch of Hyperchains. This episode explores challenges in the blockchain landscape, the power of community engagement, and how to create your own blockchain.
• Nikola's journey from pharmaceuticals to blockchain
• The challenges faced during Aeternity's rapid growth
• Introduction of hyperchains and its unique offerings
• The importance of community feedback in development
• Encouraging listeners to spin up their own hyperchain
This episode was recorded through a Descript call on December 20, 2024. Read the blog article and show notes here: https://webdrie.net/how-aeternity-achieved-unicorn-status-and-what-followed-with-nikola-stojanov-ceo-and-co-founder/
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Join us for a captivating conversation with Yemel Jardi, the visionary co-founder and executive director of the Decentraland Foundation, as we uncover the transformative journey of Decentraland 2.0
Decentraland 2.0 revitalizes the virtual world, providing an immersive platform that enhances social interaction and empowers creators. With its shift to a desktop application and focus on a decentralized economy, Decentraland invites users to build, own, and connect like never before.
• Introduction to Decentraland’s unique features and vision
• The launch of Decentraland 2.0 and its improvements
• The transformation from browser-based to desktop experience
• Emphasis on open world navigation and shared user spaces
• Plans for real-time translation and cultural exchange
• Innovative user incentive structures fueling the economy
• Commitment to open-source governance and user ownership
• How to explore Decentraland and start creating
This episode was recorded through a Podcastle call on November 22, 2024. Read the blog article and show notes here: https://webdrie.net/unveiling-decentraland-2-0-revolutionizing-virtual-worlds-with-yemel-jardi-co-founder/
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Every year, a handful of conversations rise above the noise. They spark ideas, ignite debates, and linger in our minds long after the outro music fades.
In this special episode of Web3 CMO Stories, we’re counting down the Top 10 Most Popular Episodes of 2024. These are the stories you loved the most.
From groundbreaking insights on blockchain innovation to game-changing strategies in Web3 marketing, each episode in this countdown tells a piece of the larger story: where we’ve been, where we’re headed, and the brilliant minds lighting the path forward.
So whether you’re revisiting a favorite moment or discovering an episode you missed, join us as we reflect, celebrate, and wrap up 2024 in true Web3 style. Because sometimes, the best way to look forward… is to look back.
Subscribe, share and tell us which episode resonated most with you!
This episode was recorded through on Descript on December 24, 2024. Read the blog article and show notes here: https://webdrie.net/the-stories-you-loved-most-top-10-countdown-of-2024s-most-popular-episodes/
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How do visionaries from traditional finance reshape the world of crypto marketing?
Tune in as we welcome Aysenur Yükselal Aji, the Vice President of Marketing at Bitstamp, who brings a wealth of knowledge from her fintech and finance background to the crypto realm. Together, we unravel her strategic approach to blending consistency, security, transparency, and simplicity into Bitstamp's brand messaging.
With the imminent implementation of MiCA in Europe, Aysenur sheds light on the challenges and opportunities posed by the evolving regulatory landscape, underscoring the necessity for agility and data-driven decision-making amidst market fluctuations and skepticism.
Our conversation also brings to the forefront the power of data-driven marketing strategies in fostering customer loyalty and engagement. Discover how Bitstamp crafts its brand trust by segmenting customer data to tailor communications and product offerings.
Aysenur shares insights from a successful CRM lifecycle management campaign, where celebrating trading anniversaries has led to heightened customer interaction. We also unpack the intricacies of simplifying complex blockchain concepts, highlighting the impact of the "Proudly Boring" campaign. By focusing on security and regulation, this initiative has significantly boosted customer acquisition and app downloads, proving that sometimes, staying true to one's roots is the real game-changer.
This episode was recorded through a Podcastle call on November 22, 2024. Read the blog article and show notes here: https://webdrie.net/navigating-crypto-branding-and-regulations-with-aysenur-yukselal-aji-vp-marketing-at-bitstamp/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Join us for an inspiring conversation with Mel Gelderman, the visionary CEO of Token.com, as he shares how his global travels using only a Bitcoin wallet have shaped his pioneering ventures in the crypto space. Mel, who co-founded the groundbreaking Monolith Ethereum debit card, draws fascinating parallels between the power of Ethereum and the iconic film "2001: A Space Odyssey." We explore the dynamic challenges of bringing everyday users into the world of crypto and how Token.com is demystifying crypto investing by making it more accessible and enjoyable for all. This episode offers unique insights into the ongoing evolution of crypto technology and addresses the ever-present curiosity from friends and family about which cryptocurrencies hold the most promise.
Expect to uncover how simplifying complex technologies can drive mass adoption, drawing lessons from giants like Tesla and WhatsApp. We discuss the critical role of intuitive design and engaging educational methods to make cryptocurrency approachable for newcomers. Mel shares his thoughts on the transformative potential of the crypto industry and the opportunity to revolutionize capitalism. With an optimistic outlook on the future, especially for the US as a potential leader in this economic transformation, we delve into how visionary entrepreneurship and innovative design have the power to reshape society, creating an investor-class supported by AI and automation. This episode is a must-listen for anyone curious about the promising possibilities within the crypto world.
This episode was recorded through a Podcastle call on November 19, 2024. Read the blog article and show notes here: https://webdrie.net/building-a-user-friendly-crypto-ecosystem-mel-geldermans-vision-for-token-com/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Discover the world of crypto options trading with Hendrik Ghys, the visionary co-founder of Thalex, on our Web3 CMO Stories podcast. Hendrik's inspiring journey from a finance career in a family office to a trailblazer in the crypto sphere is a testament to bold strategic moves, including significant investments like acquiring Bitstamp. Together, we explore how Thalex is set to revolutionize the crypto market by bridging the gap between futures and options, offering innovative solutions for price volatility hedging.
As perpetual trading dominates the crypto landscape, discover why options trading is emerging as a vital tool for risk management. Hendrik sheds light on the evolution of options from futures and the crucial role stablecoin settlements play in ensuring seamless, stable value transfers. We emphasize the importance of retail education and the need for more institutional venues like Thalex to foster growth in this dynamic market. Hendrik's insights into strategic partnerships with major exchanges such as Bitfinex and Bitstamp reveal how Thalex aims to expand its reach and enhance liquidity, paving the way for a unified trading experience.
For those eager to dip their toes into crypto options trading, this episode offers a masterclass in strategic thinking. We break down beginner-friendly strategies like covered calls, drawing parallels with pension funds' conservative approaches. Hendrik's fresh perspective on managing volatility and maximizing opportunities in the crypto world is indispensable for newcomers and seasoned traders alike. Don't miss this engaging conversation, packed with valuable insights and strategies to navigate the ever-evolving crypto landscape.
This episode was recorded through a Podcastle call on November 6, 2024. Read the blog article and show notes here: https://webdrie.net/discover-crypto-options-trading-with-hendrik-ghys-co-founder-of-thalex/
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Elke Karskens, the Country Director for Coinbase Benelux and Nordics, is here to unravel the complexities of the global crypto market and the regulatory landscape. With a remarkable career journey that includes stints at Facebook, Skype, and TomTom, Elke shares how her diverse experiences have shaped her agile and customer-centric leadership style at Coinbase. Explore the potential for cryptocurrency to disrupt traditional finance while learning about Coinbase's mission to create global economic freedom. Elke also provides a behind-the-scenes look at Coinbase's strategic expansion efforts in the Benelux and Nordics regions, offering a glimpse into the unique challenges and opportunities they face.
Gain a deeper understanding of the importance of regulatory frameworks as we highlight Europe's Markets in Crypto-Assets (MICA) regulation—a model for the industry—while contrasting it with the U.S.'s approach. Elke discusses Coinbase's strategic pursuit of a MICA license in Ireland, leveraging the country's favorable regulatory environment and skilled workforce. We also touch on the importance of education and trust in restoring confidence in the crypto space, especially after setbacks in 2022. Furthermore, discover emerging trends like Layer 2 solutions and the Lightning Network that are shaping the future of crypto, and learn how Coinbase is working to make the crypto world more accessible and trustworthy for both newcomers and seasoned users alike.
This episode was recorded through a Podcastle call on October 24, 2024. Read the blog article and show notes here: https://webdrie.net/coinbases-approach-to-education-learning-rewards-and-resources-for-new-users-with-elke-karskens-country-director/
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What if the future of finance is already here, waiting to be unlocked by blockchain technology?
Join us for an insightful conversation with Annelise Osborne, the Chief Business Officer at Kadena, as she shares her journey from the world of traditional finance to the forefront of blockchain innovation.
Recorded at the bustling Web Summit, Annelise unveils Kadena's mission to revolutionize business applications with a scalable, proof-of-work blockchain, particularly impacting financial services, supply chains, and the emerging concept of digital product passports. We explore how the fusion of DeFi and traditional finance, along with regulatory support, is shaping a more promising blockchain landscape.
Annelise also gives us a glimpse into her book, which educates on blockchain's transformative role in capital markets and underscores the importance of education, regulation, and interoperability for the widespread adoption of these technologies.
Venture into the evolving world of digital assets as we discuss the integration of ETFs and tokenized funds, setting the stage for the next big wave in investment opportunities. With traditional asset managers beginning to tokenize funds, the potential for market growth is immense, offering lower fees and minimum investments. We compare the regulatory hurdles faced in the U.S. with more progressive stances in Europe and beyond, and tackle the skepticism surrounding cryptocurrencies.
Annelise emphasizes that incidents like the FTX debacle were rooted in poor governance, not flaws in the technology. Discover how blockchain's inherent traceability could become a regulator’s best ally, helping dispel myths and foster broader acceptance across financial systems. We wrap up with insights into the power of learning and building relationships in this ever-changing industry, encouraging listeners to stay connected with communities and educational resources for continuous growth.
This episode was recorded at Web Summit in the official podcast booth on November 13, 2024. Read the blog article and show notes here: https://webdrie.net/from-traditional-finance-to-blockchain-innovation-with-annelise-osborne-cbo-at-kadena-at-web-summit/
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Ever wondered how an event brimming with over 71,000 visionaries feels?
Join me, Joeri Billast, as I guide you through the electrifying atmosphere of the WebSummit in Lisbon. This year, AI took center stage, with 3,000+ companies showcasing their innovations across bustling floors. As a Sintra local, attending the summit was a delightful escape from long-haul flights, though an impromptu trip to Belgium for an AI workshop meant I was flying back to Portugal just in time for the event. From intimate meetups scheduled via the WebSummit app to reconnecting with industry peers like Diego Borgo and Ethan Pierce, the experience was an exhilarating blend of chaos and connection.
While there wasn't a dedicated Web3 stage this year, the spirit of Web3 thrived in side events like the DePIN Day by Outlier Ventures, where networking was anything but ordinary. Despite missing a main stage presence, Web3 was interwoven into every corner of the summit, promising a return next year. Each side gathering, whether atop a rooftop bar or amidst the buzzing meetups, turned into a serendipitous reunion of the Web3 community. Listen along as I recount these enriching exchanges, the thrill of bumping into familiar faces, and why WebSummit remains an unmissable gathering for tech enthusiasts worldwide.
This episode was recorded via Descript on November 15, 2024. The episode is short, so exceptionally there are no show notes.
Looking to recharge and gain fresh insights into Web3 and AI? Check out the Sintra Synergies Retreat—an immersive 5-day experience in Portugal, designed for forward-thinking leaders like you. Learn more and secure your spot at sintrasynergies.com.
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Unlock the future of digital ecosystems with Timothy ("Tim") Tello, the trailblazing CEO of 3thix, who joins us to unravel the transformative potential of Web3 gaming and ethical data ownership.
Discover how Tim spearheaded the creation of the first SEC-approved blockchain token and is revolutionizing the gaming industry with blockchain technology. We promise you'll gain insights into how this technology empowers users, offering a fair and transparent model for monetization, while dismantling the traditional hold of tech giants on personal data. This episode is a must-listen for anyone keen on understanding the ethical shifts and opportunities waiting to be tapped in the Web3 landscape.
Explore the seismic shifts in data ownership and control that are setting the stage for a digital age where users hold the power. We discuss the critical need to simplify Web3 technology for it to pass the "mom test," making it as intuitive as beloved platforms like Roblox. Hear about the exhilarating convergence of Web2 and Web3 that could redefine the gaming sector by 2030 and beyond, eliminating speculative players and ensuring a fairer playing field. With our own insights into blockchain patents and custodial wallets, we paint a vivid picture of a future where decentralization and data democratization are no longer just buzzwords, but the bedrock of business success.
This episode was recorded through a Podcastle call on October 1, 2024. Read the blog article and show notes here: https://webdrie.net/unraveling-web3-gaming-and-ethical-data-ownership-with-tim-tello-ceo-of-3thix/
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In this episode of the Web3 CMO Stories podcast, host Joeri Billast is joined by Marc Vanlerberghe, the CMO of Algorand. Marc details his extensive career in marketing, including his time at Google launching Android. He draws parallels between marketing for Android and marketing in the Web3 space, emphasizing the importance of developers and community.
Marc also discusses Algorand's recent rebrand and its aim to reflect the blockchain’s identity as the 'grown-up' chain with 2 billion transactions. Furthermore, he explores key differences between Web3 and traditional tech marketing, noting the essential role of community-driven creation and the high barriers to entry.
Marc shares insights on successful strategies, including a highly engaging community-driven ad campaign. The episode concludes with a look at exciting developments in Algorand, such as staking rewards and efforts to reduce UX barriers.
Tune in for a compelling conversation on blockchain marketing and innovative solutions driving mainstream adoption.
This episode was recorded through a Podcastle call on September 19, 2024. Read the blog article and show notes here: https://webdrie.net/creating-impactful-marketing-campaigns-in-web3-with-marc-vanlerberghe-cmo-at-algorand/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Wondering what sets the stage for the next big altcoin surge?
Join me, Joeri Billast, in an insightful conversation with Quinten François, a key thought leader in the crypto community. Together, we unravel the intricacies of the current reaccumulation phase dominated by Bitcoin and Ethereum ETFs, setting the scene for potential altcoin growth. Gain exclusive insights from Quinten as he highlights intriguing trends in the altcoin landscape, including AI, real-world assets, and the buzz surrounding decentralized physical infrastructure networks. We also cast a spotlight on the ever-evolving landscape of Web3 gaming, with Quinten sharing his journey and the transformative impact of KOL marketing in the crypto sphere since he became a full-time KOL in 2017.
Amidst the noise of the crypto world, how do you ensure genuine engagement? Explore the challenges of authentic marketing strategies and the nuances of identifying fake interactions on platforms like Instagram and Twitter. Discover how WeRate is pioneering solutions to tackle fake reviews and review bombing through innovative technology. Lastly, we ponder the emergence of a "killer app" in the blockchain domain, particularly in gaming, while reflecting on how trends like the metaverse and AI transition from traditional tech realms into crypto. Don't miss these thought-provoking discussions and stay connected with me on X for the latest updates and insights into these ever-evolving technological landscapes.
This episode was recorded through a Podcastle call on September 10, 2024. Read the blog article and show notes here: https://webdrie.net/how-kols-shape-project-visibility-and-success-in-cryptocurrency-with-quinten-francois/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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Curious how a startup founder transitions to the world of venture capital?
Join us for an engaging conversation with Adrian Mendoza as he shares his fascinating journey from working in a small ad agency during the dot-com boom to becoming a venture capitalist. Adrian provides a unique perspective on how experiences in e-commerce and user experience design, alongside his passion for data analytics, paved the way for his successful startup. His insights into the emergence of mobile apps and their impact on marketing strategies have greatly shaped his approach to investing today.
Discover the secrets to achieving product-market fit and the vital importance of understanding customer needs right from the start. Adrian walks us through a game-changing exercise involving a matrix that helps entrepreneurs analyze roles and motivations in purchasing decisions. We also touch on the competitive advantage of diversity in business teams, emphasizing how unique perspectives from overlooked founders can lead to successful financial outcomes. This conversation uncovers the real power of varied experiences in driving positive results.
But that's not all. Learn essential strategies for securing venture capital funding in fintech, AI, and cybersecurity. We explore the intricacies of the fundraising process, comparing it to a sales cycle, and the art of crafting a compelling pitch. Adrian shares invaluable tips on refining both personal and company narratives to align with investor expectations. Don't miss out on the excitement of hosting investors on our podcast, gaining insights, and the encouragement to share these learnings with others who could benefit. Join us, subscribe, and let's grow together!
This episode was recorded through a Podcastle call on September 4, 2024. Read the blog article and show notes here: https://webdrie.net/from-startup-founder-to-venture-capitalist-with-adrian-mendoza/
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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World-renowned crypto and blockchain expert Anna Tutova reveals how her background in international law and a curiosity sparked by Bitcoin in 2017 led her on an inspiring journey into the world of Web3 and cryptocurrency. Despite early family discouragement, Anna's insights offer a captivating look into the shifting crypto markets from Asia to Europe and Dubai, and the influential role of digital assets in crisis situations like those in Ukraine. Join us as Anna paints a vivid picture of how these technologies are transforming financial landscapes globally, illuminating both challenges and opportunities.
Curious about the role of blockchain technology in shaping digital identities? Our conversation with Anna delves into the complexities of navigating the crypto sector's information overload and misinformation. We tackle the importance of discerning credible news amidst the noise and explore how blockchain might hold the key to combating fake news and AI-generated deepfakes. With Anna's optimistic outlook, we chart a future where blockchain and crypto continue to evolve, setting the stage for innovative solutions and widespread adoption.
As traditional financial institutions increasingly embrace blockchain, discover how over 880 million people are now part of the crypto movement. We explore the impact of major global events and industry shifts on the crypto market's growth, and Anna shares practical advice for newcomers eager to understand Web3. From her experiences at the European Blockchain Convention in Barcelona to the best resources for staying informed, this episode offers valuable guidance to both seasoned enthusiasts and those just starting their crypto journey. Tune in and be part of this thrilling exploration into the ever-evolving world of blockchain technology.
This episode was recorded at the European Blockchain Convention in Barcelona on September 26, 2024. Read the blog article and show notes here: https://webdrie.net/insights-from-interviews-with-vitalik-buterin-cz-and-web3s-global-leaders-with-anna-tutova-at-european-blockchain-convention/
Watch the YouTube version here: https://youtu.be/hDoB8F2Jk1k
Discover RYO: the Web3 payment solution making crypto simple and secure for everyone. Featuring an expansive ecosystem with LIFE Wallet, Global Mall, and Japan’s first licensed Crypto ATM Network, RYO empowers your financial journey. Awarded 'Best Crypto Solution.'
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What if the core principles of Web3 are being compromised by the very infrastructure meant to support it?
Join us as we tackle this critical issue with Ashton Hettiarachi, the visionary founder of OpenMesh. Ashton draws fascinating parallels between historical power structures and the current dominance of tech giants like AWS, revealing how centralization poses a serious threat to the integrity and accountability of the Web3 network. With AWS hosting a whopping 75% of Ethereum nodes, we are standing at a crossroads where the ideals of decentralization hang in the balance.
Listen in as we navigate the complexities of incentivizing independent node operators and making decentralized infrastructure a reality. Ashton takes us through the economic challenges of running nodes and the centralization roadblocks in node operation services.
Hear about the exciting journey of OpenMesh, from its inception in 2020 to its innovative solutions today, including how it aims to democratize node operation with a decentralized, immutable cloud model. Discover how leveraging unused compute resources and bandwidth from independent providers can revolutionize Web3 infrastructure.
Don't forget to share this episode, follow our show, and leave your reviews to help us reach more listeners passionate about preserving the ethos of Web3.
This episode was recorded through a Podcastle call on September 3, 2024. Read the blog article and show notes here: https://webdrie.net/the-battle-for-decentralization-safeguarding-web3-integrity-with-ashton-hettiarachi-founder-of-openmesh/
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In this solo episode, I share my experience attending the European Blockchain Convention in Barcelona.
As a key opinion leader, along with my crew Dénes and Oliver, I captured valuable video content, interviews, and insights throughout the event.
I also discuss an in-depth interview with media personality Anna Tutova, delving into global Web3 adoption trends and the future of blockchain media.
Stay tuned for the upcoming episode with Anna and all the video content from the event. Make sure to subscribe and follow on social media for more updates!
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What happens when you combine blockchain technology, AI, and a passion for solving brand safety and monetization problems?
Meet Anoir Houmou, the visionary founder and CEO of RECRD, a transformative Web3 video engagement platform. Anoir shares the riveting journey of RECRD's evolution, from tackling brand safety for advertisers to empowering content creators to monetize their viral videos. Hear his personal anecdotes, including how a friend's viral video sparked the need for a platform that truly rewards creators. Discover the trials and triumphs that shaped RECRD's innovative approach, attracting a wave of users and investors eager to join the revolution.
In this episode, we delve into how RECRD leverages blockchain to revolutionize creator payments and ownership, enabling seamless global transactions with built-in wallets and real-world applications of NFTs. Anoir introduces us to 'rebounds,' a groundbreaking engagement method that redefines interactions beyond traditional likes and comments. Gain insights into the platform's unique mechanics that boost user recognition and engagement, creating a transparent and trustworthy ecosystem. Join us as we uncover RECRD's broader vision, set on turning ideas into reality through milestone achievements, and learn how you can explore its features and contribute your feedback.
This episode was recorded through a Podcastle call on August 27, 2024. Read the blog article and show notes here: https://webdrie.net/innovating-video-engagement-with-blockchain-and-ai-with-anoir-houmou-ceo-at-recrd/
Looking to lead with technology and innovation? Join Sintra Synergies, where AI and Web3 meet leadership and personal growth. Apply now to take part in this transformative program and bring your business partner for free. Spots are limited—visit https://webdrie.net/sintra-synergies/ to secure your place today!
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Could the world be a better place through Web3 innovation?
Join us as Amanda Terry, co-founder of Metagood and a leader in the Web3 space, takes us on her extraordinary journey from the traditional realms of Twitter and NBC to pioneering impactful projects like OnChainMonkey. Amanda reveals how her team launched the first-ever 10K PFP collection onchain in a single Ethereum transaction, aligning community interests for global good. Learn about Metagood's bold venture into Bitcoin with the Ordinals Protocol and the challenges they faced while migrating users from Ethereum to Bitcoin.
Dive into the dynamic world of Web3 as we discuss emerging communication tools like Gigaverse, set to revolutionize real-time interactions within NFT communities. Amanda also offers insights into her investment strategies at ACTAI Ventures, focusing on the societal benefits of digitization through crypto and AI startups.
Explore the future of digital art on blockchain with groundbreaking projects like OnChainMonkey, offering new horizons for artists on Bitcoin. To top it off, Amanda shares her personal philosophies on entrepreneurship, emphasizing alignment, grit, and the pursuit of fulfilling ventures. This episode promises a rich blend of innovation, strategy, and heartfelt wisdom from a true visionary
This episode was recorded through a Podcastle call on August 1, 2024. Read the blog article and show notes here: https://webdrie.net/from-ethereum-to-bitcoin-the-onchainmonkey-migration-story-with-amanda-terry/
Looking to lead with technology and innovation? Join Sintra Synergies, where AI and Web3 meet leadership and personal growth. Apply now to take part in this transformative program and bring your business partner for free. Spots are limited—visit https://webdrie.net/sintra-synergies/ to secure your place today!
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How does a financial analyst become a tech entrepreneur at the forefront of Web3 gaming?
Join us as Casey Grooms, co-founder of Soulbound, shares his incredible transformation from crunching numbers at Wells Fargo to revolutionizing the gaming industry. Discover how Casey’s early ventures into Web3 in 2017 with a music tech company set the stage for Soulbound's evolution.
Initially focused on tracking in-game achievements, Soulbound has now grown into a vibrant social gaming platform that offers a Twitch-like experience specifically for Web3 gamers. Casey’s journey and insights offer a captivating glimpse into the future of gaming and content creation.
Casey also reveals groundbreaking revenue models that are changing how gamers and micro-streamers monetize their passion in the Web3 space. Imagine transitioning from traditional gaming models to earn-to-play systems where your engagement translates to real rewards!
Soulbound's bounty boards, user-generated content, and community-building features provide multiple income streams. Exciting innovations like integrated live streaming and prediction markets promise even more opportunities for creators to boost their earnings. Plus, get a sneak peek into Soulbound's upcoming Telegram app designed to gamify streaming and betting. Don’t miss out on this chance to learn how Web3 is redefining what it means to be a gamer and a content creator.
This episode was recorded through a Podcastle call on August 1, 2024. Read the blog article and show notes here: https://webdrie.net/redefining-gaming-and-content-creation-in-web3-with-casey-grooms-co-founder-of-soulbound/
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Unlock the future of agriculture with our special guest, Henry Duckworth, co-founder and CEO of Agridex, as he shares how blockchain technology is revolutionizing the agricultural sector. Henry explains how Agridex is deploying blockchain to create a seamless digital marketplace, offering farmers faster, more reliable payments and providing consumers with transparent information about their food's origins and carbon footprint. We dive deep into the significance of immutable data and instant settlements via USDC, especially in regions like Argentina where currency volatility is a critical issue.
Discover how partnerships with companies like Bastion are transforming digital wallets through integrated custodianship and insurance, reducing risk and providing a safety net for users. We tackle pressing issues in the cocoa industry such as child labor and underinvestment, and explore how blockchain can enhance traceability and streamline international trade with smart contracts. Henry sheds light on how instant settlements can relieve financial stress for farmers, improving the overall efficiency of agricultural businesses by reducing unnecessary documentation and potential job displacement.
Our conversation also takes a personal turn as we share our journeys into the world of Web3. From my adventures in business analytics and social media marketing to Henry's passion for blockchain in agriculture, you’ll find plenty of inspiration and excitement. We also discuss the latest advancements in the Solana ecosystem and my upcoming speaking engagement in Singapore. Don't miss out on this engaging discussion, and remember to follow us for more insightful content. Your feedback and reviews are invaluable in helping us reach a wider audience, so please share your thoughts!
This episode was recorded through a Podcastle call on July 23, 2024. Read the blog article and show notes here: https://webdrie.net/revolutionizing-agriculture-with-blockchain-agridexs-future-vision-with-henry-duckworth-ceo-and-co-founder-at-agridex/
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Imagine revolutionizing private credit lending to SMEs in emerging markets with real-time transparency and high fixed yields. That's exactly what we uncover in this episode of Web3 CMO Stories as we sit down with Tavia Wong, Chief Marketing Officer at Credbull.
With over 12 years of experience in blockchain and crypto, Tavia shares how Credbull, the first licensed on-chain private credit fund manager, is bridging Web2 and Web3 capital. We explore their mission, the recent $10 million investment from Plume, and the challenges of attracting Web3 investors accustomed to sky-high returns.
Shifting gears, we explore the journey from junior roles to executive positions, highlighting the importance of strategic thinking, team building, and effective delegation. Tavia provides invaluable insights into the evolving landscape of Web3 marketing platforms, focusing on the challenges of tracking and segmenting user data.
We also discuss the future of marketing through user-segmented wallet targeting and the innovative efforts of MetaCR. The conversation delves into the necessity of data-driven decision-making, maintaining brand alignment, and fostering trust through transparency and responsible communication.
Finally, we navigate the sustainability of the Web3 industry, examining the success of Tap and Earn games on platforms like TORN and Telegram. Tavia emphasizes the importance of discerning enduring value projects from fleeting trends, underscoring the potential of tokenizing private credit funds.
To wrap up, we feature an engaging chat with Tavia, who shares professional insights and the significance of connecting with your network for ongoing growth. Don't miss this episode packed with wisdom and actionable advice for anyone interested in the future of private credit in Web3.
This episode was recorded through a Podcastle call on July 23, 2024. Read the blog article and show notes here: https://webdrie.net/understanding-private-credit-and-its-role-in-the-web3-landscape-with-tavia-wong-cmo-at-credbull/
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How can AI and blockchain redefine your personal brand in the digital age?
Join us on Web3 CMO Stories as we sit down with Sandy Carter, COO of Unstoppable Domains, for an insightful conversation about the future of digital identity. Sandy shares her remarkable journey over the past years, including her empowering initiative, Unstoppable Women of Web3 and AI, which has trained over 55,000 women. Discover how Unstoppable Domains is leveraging AI to revolutionize coding, documentation, customer support, and marketing. Sandy also teases her book, "The Tiger and the Rabbit," a business fable that simplifies complex technologies like blockchain and AI through engaging storytelling and actionable frameworks.
Explore the transformative shift from Web2 to Web3 and understand why "on-chain" is becoming the new norm, much like "online" was in the early days of the internet. Sandy delves into the importance of personal branding in this evolving digital landscape and how Unstoppable Domains' new marketplace for on-chain applications is setting new standards. We also discuss the evolution of tech terminologies, from "Metaverse" to "digital twins," and what's next on the horizon. This episode is a treasure trove of forward-thinking perspectives and invaluable insights, making it a must-listen for anyone interested in the intersection of AI, Web3, and digital identity.
It was recorded at EthCC in Brussels on July 10, 2024. Read the blog article and show notes here: https://webdrie.net/transforming-digital-identity-with-ai-and-blockchain-with-sandy-carter-of-unstoppable-domains/
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Curious about the latest trends in Web3 venture capital?
Join us as we chat with Rennick Palley, the visionary founding partner of Stratos. Discover his fascinating transition from traditional finance to the forefront of early-stage crypto investments.
Rennick dives into his early passion for Ethereum and DeFi, sharing the current pulse of the Web3 VC landscape. From the integration of AI in crypto to significant advancements in infrastructure like Ethereum, Alt L1s, L2s, and Solana, Rennick provides a comprehensive look at what’s shaping the industry today. Plus, he offers valuable insights into the renewed interest in Bitcoin and the emerging potential of Web3 social applications.
In another riveting segment, we discuss the critical shift from hype to substance within the Web3 and crypto project landscape. Entrepreneurs will glean essential advice on focusing on real user demand and securing early traction to attract funding. Rennick emphasizes the importance of strong teams and maintaining a low burn rate for successful development.
Marketing strategies are also on the table, with practical tips on community building, strategic incentives, and active engagement on platforms like Twitter and Discord. Reflect on the personal rewards and industry milestones witnessed over the years as we celebrate the evolution of the crypto space.
This episode is packed with actionable insights and forward-thinking perspectives you won't want to miss!
It was recorded at EthCC in Brussels on July 9, 2024. Read the blog article and show notes here: https://webdrie.net/behind-the-scenes-of-web3-investing-with-stratos-visionary-rennick-palley
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After a whirlwind year of planning and a major move from Belgium to Portugal, I am thrilled to bring you an episode that truly captures the essence of resilience and innovation.
Broadcasting from the serene Sintra Beach, I recount not just my exhausting relocation but also the electrifying experience at the Blockchain Futurist Conference in Toronto.
What if you could hear firsthand about the emerging giants of Web3? Well, you can, as this episode features an insightful panel discussion on Ryo's groundbreaking projects, moderated by yours truly.
This episode was recorded in Sintra, Lisbon, Portugal on August 17, 2024.
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What if you could harness the power of AI without compromising your data privacy?
Join us as we welcome Jiahao Sun, the trailblazing founder and CEO of Flock.io, who shares his incredible journey from Oxford to leading innovative AI initiatives in the financial sector. Jiahao reveals the birth of Flock.io, a groundbreaking platform that ingeniously marries federated learning with blockchain technology, ensuring sensitive data stays secure and local.
Dive into the importance of community-driven AI development and understand the potential hazards of data misuse, which Jao compares to the perils of bioweapons targeting DNA.
Explore the revolutionary applications of decentralized AI across various industries as Jiahao highlights secure AI companions, financial transaction bots, and groundbreaking healthcare solutions like glucose monitoring. Discover the crucial role of privacy in these applications, particularly within the Web3 landscape. Get excited about the future of AI and metaverses with upcoming advancements like GPT-5's enhanced multimodal capabilities.
Finally, understand how cutting-edge technologies like zero-knowledge proofs and fully homomorphic encryption will reshape privacy-preserving machine learning. Learn how you can engage with Flockio's unique offerings and be a part of this transformative journey.
This episode was recorded at EthCC in Brussels on July 9, 2024. Read the blog article and show notes here: https://webdrie.net/ai-and-web3-synergy-flock-ios-approach-to-secure-model-training-with-jiahao-sun/
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How can we break down the barriers between different blockchain systems?
Join us for an enlightening conversation with Temujin Louie, CEO of Wanchain, as he shares his evolution from a curious grad student discovering Bitcoin to leading the charge in blockchain interoperability.
Discover the ambitious mission of Wanchain as Temujin outlines the challenges and solutions in creating a unified network of blockchains. We explore the fractured landscape of cross-chain bridging, the complications of wrapped assets, and the critical need for industry-wide standards to elevate user experience and accelerate blockchain adoption.
In this episode, we dive into the nitty-gritty of blockchain interoperability, examining approaches like multi-sig, multi-party computation, zero-knowledge proofs, and oracles, and why establishing robust guidelines for these methods is essential.
Temujin also reveals Wanchain's strategies for advocating interoperability, including their collaborations with organizations like the Enterprise Ethereum Alliance and participation in key industry events.
For those new to the blockchain world, Temujin offers practical advice and valuable resources to get started. Don’t miss this insightful discussion on the transformative potential of interoperability to revolutionize the blockchain industry.
This episode was recorded through a Podcastle call on June 25, 2024. Read the blog article and show notes here: https://webdrie.net/breaking-blockchain-barriers-wanchains-quest-for-interoperability-with-temujin-louie/
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Get ready to uncover the secrets behind one of the most disruptive marketing stories in the crypto world!
Join us as we sit down with Michelle Kang, an industry veteran who has successfully navigated the ever-evolving landscape of crypto marketing since 2016. Michelle takes us on an engaging journey through her career, starting from her early days at global giants like Lenovo, CJ, and Edelman, to her pivotal role in spearheading ICO fundraising campaigns. Learn how her innovative strategies and hands-on approach have paved the way for her current position as CMO of Somnia, and what it really takes to thrive in the dynamic world of crypto marketing.
We also delve into Somnia's ambitious mission to connect isolated virtual worlds, creating an open and unified metaverse. Discover how partnerships with tech innovators M-Square and Improbable enable Somnia to bring this vision to life, allowing creators to export and monetize their assets across different environments seamlessly. Plus, we highlight the significance of data-driven marketing in Web3, offering real-world examples of how analytics optimize user experience and drive campaign success. Tune in for a comprehensive look at how Somnia is revolutionizing the metaverse and leading the charge in the future of interconnected digital spaces.
This episode was recorded through a Podcastle call on June 19, 2024. Read the blog article and show notes here: https://webdrie.net/connecting-virtual-worlds-somnias-vision-with-michelle-kang/
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Curious about the future of decentralized internet and community-driven tech innovation?
Join us as we sit down with Claudia Olah, the dynamic CMO of Uplink, to uncover her fascinating journey through the tech world. From her impactful work on Bitcoin infrastructure in El Salvador to her leadership role at Together Labs in Silicon Valley, Claudia brings a wealth of experience and insights. She shares Uplink's mission to revolutionize internet access and the powerful lessons she's learned from her mentors about turning weaknesses into strengths. Discover how Claudia's background in tech startups fuels her passion for community-focused marketing and the groundbreaking work Uplink is doing in the Web3 space.
In this episode, we navigate the unique approach Uplink takes compared to traditional tokens, emphasizing their focus on tangible, real-world applications and community impact. Claudia sheds light on the importance of B2B solutions, robust investor support, and the challenges of keeping pace with the rapidly evolving Web3 marketing landscape. We discuss Uplink's exciting roadmap, including the launch of their Discord and point system, and the critical role of community feedback in shaping their product development and marketing strategies. Don't miss this inspiring conversation about building a global network for quality internet access and balancing professional engagement with personal well-being in the Web3 era.
This episode was recorded through a Podcastle call on June 13, 2024. Read the blog article and show notes here: https://webdrie.net/building-a-global-network-for-quality-internet-access-with-claudia-olah-cmo-at-uplink/
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Can the future of decentralized applications be as seamless and scalable as traditional software? Join us as we welcome Erick de Moura, co-founder of Cartesi, who shares his revolutionary vision for modular blockchain ecosystems.
In this episode, Erick breaks down how Cartesi is transforming the dApp development landscape by merging the power of Linux with modular blockchain protocols. You'll discover how the flexibility of Cartesi allows each application to operate with its own dedicated computational resources, vastly enhancing scalability and developer freedom. Erick also highlights the collaborative spirit and potential of integrating various projects and protocols, akin to the modular structure of the traditional internet.
But Cartesi's ambitions don't stop at technology alone. Erick takes us through the innovative applications that Cartesi is powering, such as Air Impact's transparent carbon credit calculations and Bug Buster's decentralized bug bounty system. These projects exemplify how Cartesi is broadening blockchain's applicability beyond typical DeFi and NFT realms. We also delve into the vibrant community driving Cartesi's decentralized governance, featuring grants, hackathons, and educational initiatives.
Erick emphasizes how community involvement is pivotal for fostering transparency, accountability, and innovation in Web3. Don't miss out on learning how you can be a part of this transformative journey and contribute to the future of blockchain with Cartesi.
This episode was recorded through a Podcastle call on June 7, 2024. Read the blog article and show notes here: https://webdrie.net/transforming-dapp-development-with-modular-blockchain-with-erick-de-moura-of-cartesi/
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What if you could transform the gaming industry and boost mainstream crypto adoption simultaneously? In this episode, we sit down with Jeff Zirlin, co-founder of Sky Mavis, to uncover the story behind Ronin's development and its massive impact on Web3 gaming.
Jeff AKA "Jihoz", is a co-founder of Sky Mavis, the creators of Axie Infinity and the Ronin Blockchain. Axie is the #1 NFT game by DAU, NFT volume (as verified by the Guiness Book of world records), and cultural impact
Jeff shares the trials and triumphs of creating Axie Infinity and how these experiences led to the birth of the Ronin blockchain—an infrastructure designed specifically for gamers and game developers. We discuss the "Ronin effect" and how this tailored platform is propelling game growth at an unprecedented pace, making blockchain technology more accessible and attractive to gamers who are already familiar with digital currencies.
We also explore the booming success of games like Pixels, Pyram, and Kaidro on the Ronin network, breaking down the strategies that have led to their impressive user engagement and growth. Discover the significance of community involvement, maintaining digital economy balance, and the importance of developing games transparently for achieving success in the Web3 space.
Jeff provides insights into the future of gaming with blockchain, AI, and the metaverse, emphasizing Ronin's vital role in driving consumer adoption of Web3 technologies. Join us as we highlight how active community engagement on platforms like Discord and Facebook is fueling the ongoing success of the Ronin ecosystem.
This episode was recorded through a Podcastle call on June 5, 2024. Read the blog article and show notes here: https://webdrie.net/how-ronin-blockchain-powers-millions-of-gamers-with-sky-mavis-co-founder-jeff-jihoz-zirlin/
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Curious to learn how blockchain can redefine your fandom experience?
Join us as we sit down with Eric Ginsberg, Group Director and Head of Marketing at Candy Digital, to explore the future of fan engagement through Web3. Eric brings invaluable insights into how his company is revolutionizing the space with digital collectibles that offer exclusive access and tangible proof of fandom. Learn about the transition from traditional terms like "NFT" to more accessible concepts like "collectibles," and discover the importance of community and a long-term vision in this evolving landscape. We also tackle the challenges of integrating Web2 methods with Web3 innovations, featuring partnerships with Major League Baseball, DC Comics, and Netflix.
In this episode, we break down the complex dynamics of engaging both Web2 and Web3 audiences. Eric delves into the fervent dedication of Web3 enthusiasts, who thrive on platforms like Discord and X, contrasted with mainstream tactics for Web2 audiences on Instagram and TikTok. Through storytelling and high-touch interactions, discover how Candy Digital's unique offerings, like the Bat Cowl, allow fans to be part of the narrative and even co-create characters with DC Comics. Eric also shares his experiences with culturally relevant marketing initiatives like the Revolt Summit, which celebrated hip-hop as a powerful cultural force.
Get ready for an inside look at the innovative world of experiential events and the expansion of AR and VR technology through digital collectibles. From collaborations with icons like Snoop Dogg and Issa Rae to live events and streaming on platforms like Revolt TV, we explore the multifaceted ways Candy Digital is enhancing fan engagement. This episode is packed with insights into creating lasting experiences that go beyond mere transactions, offering fans new and immersive ways to engage with their favorite content.
This episode was recorded through a Podcastle call on April 22, 2024. Read the blog article and show notes here: https://webdrie.net/major-league-baseball-and-beyond-web3-fan-interactions-explained-with-eric-ginsberg-of-candy-digital/
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Get ready for a short exclusive coverage of the Ethereum Community Conference (EthCC) in Brussels! Join me, as I bring you the most exhilarating moments and insights from the event that took over the heart of Belgium.
This episode was recorded via Descript on June 11, 2024. The episode is so short, that exceptionally there are no show notes.
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Unlock the secrets of the transformative power of Web3 technologies as Brennen Schlueter, Chief Marketing Officer at Aleo Network Foundation, takes us on his incredible journey from traditional advertising to the cutting-edge world of blockchain.
With experience working with industry giants like Nike, Amazon, and Robinhood, Brennan reveals how his early fascination with digital trends and cryptocurrency advocacy led him to his pivotal role at Aleo. Discover his passion for integrating zero-knowledge technology into blockchain, making it accessible for developers, and learn all about Aleo's groundbreaking zPass product and their highly anticipated mainnet launch.
Explore the true potential of blockchain technology beyond just cryptocurrency trading as Brennen discusses its revolutionary applications in industries like logistics and finance. This episode also delves into the evolving landscape of brand building in a digital world, highlighting the integration of on-chain and off-chain data for more effective marketing.
Brennen's insights on creative marketing strategies and the importance of a strong, adaptable brand in a rapidly changing environment offer valuable lessons for marketers and tech enthusiasts alike. Don't miss this opportunity to gain a deeper understanding of the future of Web3 and the innovative efforts at Aleo Network Foundation.
This episode was recorded through a Podcastle call on June 4, 2024. Read the blog article and show notes here: https://webdrie.net/from-curiosity-to-strategy-zero-knowledge-in-the-marketing-world-with-brennen-schlueter/
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Ever wondered how your everyday devices could become a source of income and contribute to a greener planet? Join us for an enlightening conversation with Domenic Carosa, co-founder and chairman of Hivello, where he shares his journey from listing his first company on the Australian Stock Exchange in 2000 to becoming a pioneer in the blockchain industry. Discover how Hivello aims to democratize decentralized physical infrastructure networks (DePIN) by allowing users to earn money through sharing their computer resources. Domenic also delves into their recent $2.5 million fundraising and ambitious plans for product development, aiming to make Web3 accessible to the masses.
Explore the future of Web3 mining as we discuss the environmental benefits of repurposing obsolete equipment through innovative methods that utilize everyday devices like laptops and mobile phones. Domenic emphasizes the importance of building a strong community in the Web3 space and shares strategies for engaging users on platforms like Telegram, Discord, and Twitter. From contrasting traditional Bitcoin mining with new sustainable approaches to outlining plans for onboarding the next million users, this episode is packed with insights on how technology and community can drive positive change for both our digital and physical worlds. Don’t miss the excitement about the future of Web3 mining, community building, and sustainable innovation.
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Ever wondered how to revolutionize your marketing strategy in the Web3 space? Join us for an exclusive conversation with Krystyna Kozak, the CMO of Cookie3, recorded live at Consensus in Austin. Krystyna shares her unique insights into leveraging innovative tools and community-driven initiatives like CookieToken and Airdrop Shield to stay ahead in the marketing game. Learn how Cookie3 is utilizing analytics and AI to combat bots and Sybil attackers, ensuring more effective airdrop campaigns. Krystyna offers a rare glimpse into her strategic vision and how her growing team allows her to focus on broader company goals.
In the second half, we delve into the phenomenal success of the Cookie3 Affiliate platform, which amassed 18,000 members without any formal promotion. Krystyna discusses the power of partnerships with the Cookie DAO, the strategic use of airdrops, and the influence of Key Opinion Leaders in fostering a competitive and engaging atmosphere. Discover the importance of regional community-building, effective communication within the marketing team, and measuring community sentiment to craft compelling narratives. This episode is packed with actionable insights on growth strategies and community engagement that you won't want to miss.
This episode was recorded IRL at Consensus 2024 in Austin on May 30, 2024. Read the blog article and show notes here: https://webdrie.net/innovative-strategies-in-web3-marketing-with-krystyna-kozak-cmo-at-cookie3/
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What if owning digital assets could safeguard your wealth and provide financial mobility, even amid war or economic turmoil?
This episode features an insightful conversation with Sanja Kon, Vice President of Circle Europe and former CEO of Utrust, as she recounts her journey from corporate roles at Vodafone, eBay, and PayPal to pioneering the Web3 and blockchain space.
Sanja shares the challenges and triumphs she faced while developing Utrust, a crypto-to-fiat payment platform, and discusses her transition to Circle, emphasizing the significance of user experience in the broader adoption of Web3 technologies.
We delve into the empowering themes of Sanja's new book, "Web3 and Blockchain for Women," which addresses crucial topics like money mindset and financial freedom.
Sanja passionately speaks about the transformative potential of Bitcoin and stablecoins in fostering financial inclusion for those affected by instability. She underscores the importance of women taking control of their financial futures and reframing their perceptions about money to achieve empowerment.
Tune in for an episode rich with insights, personal stories, and practical advice on embracing opportunities in the blockchain economy. Don't miss the chance to be inspired by Sanja's journey and learn how to navigate the evolving landscape of digital finance.
This episode was recorded through a Podcastle call on May 24, 2024. Read the blog article and show notes here: https://webdrie.net/web3-and-blockchain-for-women-with-sanja-kon-from-circle-europe/
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Ever wondered how a digital dollar could revolutionize financial inclusion?
Join us on the Web3 CMO Stories podcast as we welcome Mercina Tillemann Perez, VP of Impact at Circle, to explore the incredible potential of USDC, a stablecoin issued by Circle.
Mercina, with her rich background in policy, technology, finance, and health, shares her insights on how USDC is transforming access to financial services, especially for underserved communities.
Discover how this digital dollar leverages blockchain technology and the stability of the US dollar to provide fast, affordable financial solutions, from cross-border remittances to humanitarian aid. With 75% of USDC wallets holding balances under $100, it's clear that these services are accessible and practical for a broad range of users.
But that's not all—we also delve into Circle's impactful initiatives aimed at small and medium-sized enterprises (SMEs). Learn about the benefits of real-time payments and reduced transaction fees, which are crucial for global business operations.
Mercina discusses Circle's educational platform, Circle U, and its efforts to enhance digital financial literacy through partnerships with universities worldwide.
Furthermore, we highlight the significance of global pitch competitions in advancing sustainable development goals and Circle's vision for a seamless global financial system. Tune in and understand how Circle is not just talking about change but actively creating a world where financial inclusion is a reality for everyone.
This episode was recorded through a Podcastle call on May 22, 2024. Read the blog article and show notes here: https://webdrie.net/usdc-and-the-future-of-financial-inclusion-with-mercina-tillemann-perez-vp-of-impact-at-circle/
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Can decentralized communication be the key to unlocking the true potential of Web3? In our conversation with Harsh Rajat, we explore the evolution and impact of decentralized communication in Web3.
Harsh is the founder and project lead of Push Protocol, formerly known as EPNS, which emerged from an ETH Global hackathon in 2020. Push Protocol is the most widely adopted Web3 communication platform, having powered over 75 million notifications to over 100,000 users since its launch in January 2021.
Key Takeaways
- The necessity of a communication layer in Web3 and how Push Protocol addresses this gap
- How Push Protocol enables decentralized notifications and messaging, including wallet-to-wallet communication
- The concept of token-gated group messaging and its implementation with Unstoppable Domains
- Harsh's journey from Web2 to Web3 and his entrepreneurial experiences
- The importance of interoperability and how Push Protocol ensures secure, cross-platform communication
- Future developments in Push Protocol, including the upcoming V3 and decentralized node network
- How Push Protocol contributes to the mass adoption of Web3 by enhancing user experience and reducing friction
- The role of Unstoppable Domains in fostering innovative communication solutions in Web3
This episode was recorded through a Podcastle call on May 17, 2024. Read the blog article and show notes here: https://webdrie.net/push-protocol-and-unstoppable-domains-a-new-era-of-messaging-with-harsh-rajat/
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Have you ever wondered what it takes to revolutionize the gaming industry?
Join us as we sit down with Canaan Linder, the trailblazing CEO of Stardust, to uncover the future of Web3 gaming.
From his early days as a software engineer at Bloomberg to leading a $35 million funded powerhouse, Canaan shares how his journey and passion for NFT projects like CryptoKitties laid the foundation for Stardust. We dissect the innovative Wallet as a Service concept and its seamless integration of blockchain inventories into games, making the experience smoother for users.
Canaan also sheds light on the evolving strategies for user acquisition and the ambitious goals set for Web3 gaming by 2027, aiming to match the quality and enjoyment of traditional gaming.
In this episode, we also explore the transformative power of community in Web3 gaming. Learn how player ownership turns gamers into fervent advocates, driving the success of titles like RuneScape, Axie Infinity, and Shrapnel.
Through engaging anecdotes and examples, we discuss the importance of community platforms like Discord and Twitter in fostering engagement. For aspiring entrepreneurs, Canaan offers invaluable tips on navigating the challenges of the Web3 space, stressing persistence, adaptability, and continuous learning.
Whether you're fascinated by Stardust's journey or looking for entrepreneurial guidance, this conversation is packed with expert insights and inspiration.
This episode was recorded through a Podcastle call on May 14, 2024. Read the blog article and show notes here: https://webdrie.net/from-cryptokitties-to-stardust-canaan-linders-vision-for-web3-gaming-innovation/
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What if blockchain could not only revolutionize finance but also transform how we communicate online?
Join us for an eye-opening conversation with Ben Rubin, the innovative mind behind Meerkat and Houseparty, as he shifts his focus to creating digital spaces that prioritize human connection and community.
From his early days in architecture school to the development of his latest venture, Towns, Ben shares valuable insights and hard-earned lessons. Learn how his journey from physical to digital architecture has influenced his approach to building platforms designed for interaction and connection.
In this episode, we delve into the intricate ways blockchain technology can enhance trust and accountability in online interactions. Ben explains how introducing cryptographic proofs and ownership stakes can create more reliable and sustainable digital environments.
We also compare the unique features of Towns with platforms like Discord, focusing on the promise of user-owned, transparent, and secure communities. Don't miss out on the excitement around the upcoming launch phases of Towns and the River protocol, and discover how these innovations could reshape the future of online community building.
This episode was recorded through a Podcastle call on May 13, 2024. Read the blog article and show notes here: https://webdrie.net/from-meerkat-to-towns-ben-rubins-journey/
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Discover the secrets of successful crypto content creation with Lark Davis, the visionary behind the Wealth Mastery crypto newsletter. Lark takes us on a compelling journey through his early days encountering Bitcoin in 2012, ramping up his engagement by 2017, and navigating the turbulent 2018 bear market. Along the way, he shares his experiences with the social media blockchain platform Steam and his eventual transition to YouTube, illustrating the highs and lows of his crypto odyssey.
Unravel the intricate strategies that fuel captivating crypto content and unbeatable marketing. We dissect Lark's multifaceted approach to distributing content across YouTube, newsletters, and Instagram, shedding light on the art of repurposing podcasts and managing a creative marketing team. Facing challenges like social media scammers head-on, Lark emphasizes the importance of experimentation, iteration, and the clever use of thumbnails and titles to boost engagement.
Prepare to deepen your understanding of Bitcoin's market dynamics as we explore the seismic implications of Bitcoin halving and the surging demand for Bitcoin ETFs. With Wall Street's hefty $13 billion Bitcoin accumulation and growing global interest, Lark helps us analyze the reduced sell pressure from miners and the strategic behaviors that influence market trends. Wrapping up, we offer a comprehensive guide to managing your crypto investments, focusing on crucial exit strategies and key market timing indicators to help you safeguard your wealth in the volatile crypto landscape.
This episode was recorded through a Podcastle call on May 7, 2024. Read the blog article and show notes here: https://webdrie.net/crafting-crypto-content-mastery-lark-davis-journey-and-marketing-insights/
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Heidi Christine is the CMO of Pixels, the largest Web3 game by daily active users with over 5 million total players. Pixels is a social, casual Web3 game powered by the Ronin network, focusing on farming, exploration and creation in an open world. As CMO, Heidi is responsible for community, culture and growth, content creation and release management.
In our conversation, we explore how Pixels has built a vibrant and engaged community through consistent communication and community-driven development.
- The importance of building in public and involving the community in the development process
- Strategies for growing and nurturing a passionate community, such as weekly live streams and AMAs
- Balancing community feedback with the team's vision for the game
- Measuring community sentiment and using it to guide development decisions
- The role of community in driving mass adoption of Web3 gaming
- Heidi's excitement for the future of Pixels and the opportunities for expansion and innovation
This episode was recorded through a Podcastle call on May 23, 2024. Read the blog article and show notes here: https://webdrie.net/building-in-public-pixels-key-to-community-engagement-with-heidi-christine/
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Is cryptocurrency the future of the U.S. economy? Join me, Joeri Bilast, as I take you behind the scenes of Consensus 2024 on this special episode of the Web3 CMO Stories podcast.
From the electric atmosphere of Austin with over 15,000 attendees, to the bold and visionary speech of Maverick presidential candidate Robert F. Kennedy Jr., who openly shared his personal investments in Bitcoin and his revolutionary plans for integrating cryptocurrency into the nation's financial framework. This episode promises an insider's look at an event that brought together the brightest minds and the most influential figures in the digital asset space.
This episode was recorded via Descript on June 3, 2024. Read a short article here:
https://webdrie.net/inside-consensus-2024-crypto-and-the-vision-of-robert-f-kennedy-jr/
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Asaf Nadler is the CEO and co-founder of Addressable, specializing in data-driven user acquisition for Web3. Asaf has 18 years of experience in data analytics and holds a PhD in software engineering focusing on big data analytics, AI, and blockchain.
In our conversation, we explore how Addressable is transforming digital marketing practices for the Web3 space.
- How Addressable associates on-chain data with social data to understand and target Web3 audiences
- Integrations with platforms like Twitter, Reddit, and display ad networks to reach users where they spend time
- The role of AI in identity matching, attribution, and campaign optimization
- Case studies and success stories of effective Web3 marketing campaigns
- Asaf's excitement about the shift of Web3 into the mainstream and the need for better marketing infrastructure
- Recent integrations with mobile analytics partners and automated campaign optimization
⚠️ If you want to try out Addressable yourself, use coupon code WEB3CMO on the payment page, it will give you 10% off.
This episode was recorded through a Podcastle call on April 25, 2024. Read the blog article and show notes here: https://webdrie.net/the-impact-of-blockchain-technology-on-ad-targeting-with-asaf-nadler/
Today, we're joined by Sonia Shaw, President of CoinW Cryptocurrency Exchange, a leader at the intersection of traditional and decentralized finance. Under Sonia's leadership, CoinW has scaled to new heights, boasting a global user base of over 10 million and a significant market presence worldwide.
This episode was recorded through a Podcastle call on April 30, 2024. Read the blog article and show notes here: https://webdrie.net/the-evolution-of-digital-currencies-through-the-lens-of-sonia-shaw/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Jon Briggs is an Emmy award-winning creative producer, co-founder, and executive board member at Food Fight Studios. In our conversation, we explore how NFTs have revolutionized the way creators can build communities and push projects forward on their own terms.
- Jon's journey from medical device sales to becoming a content entrepreneur
- How NFTs enabled him to bring a long-shelved project to life without Hollywood red tape
- The role of AI in Jon's creative process and content creation
- Building a co-created universe with the Battle Bunnies NFT project
- Leveraging NFTs to fund animation and develop intellectual property
- Advice for content creators and entrepreneurs exploring Web3 and emerging technologies
Jon's excitement about the upcoming Battle Bunnies book series, co-created with the community
This episode was recorded through a Podcastle call on April 4, 2024. Read the blog article and show notes here: https://webdrie.net/from-emmy-awards-to-battle-bunnies-the-creative-evolution-of-jon-briggs/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Japan is strategically positioning itself as a global leader in Web3. While lawmakers and regulators in the U.S., Europe, and other countries in Asia have adopted a cautious stance towards cryptocurrency, Japan continues to boldly champion the advancement of Web3 as a pivotal component of its national strategy.
Lani Dizon is the co-founder of Zenza Capital and the innovative RYO project, Japan's first Layer-1 blockchain launch. In our conversation, we explore how RYO aims to simplify cryptocurrency for mass adoption.
⚠️ 𝙄𝙛 𝙮𝙤𝙪 𝙖𝙧𝙚 𝙞𝙣𝙩𝙚𝙧𝙚𝙨𝙩𝙚𝙙 𝙞𝙣 𝙩𝙝𝙚 𝙢𝙚𝙣𝙩𝙞𝙤𝙣𝙚𝙙 𝘾𝙧𝙮𝙥𝙩𝙤 𝘾𝙤𝙣𝙫𝙚𝙧𝙩𝙞𝙗𝙡𝙚 𝘽𝙤𝙣𝙙, 𝙚𝙨𝙩𝙖𝙗𝙡𝙞𝙨𝙝𝙚𝙙 𝙗𝙮 𝙕𝙚𝙣𝙯𝙖 𝘾𝙖𝙥𝙞𝙩𝙖𝙡, 𝙧𝙚𝙖𝙘𝙝 𝙤𝙪𝙩 𝙩𝙤 𝙢𝙚 𝙖𝙣𝙙 𝙄 𝙘𝙖𝙣 𝙜𝙚𝙩 𝙮𝙤𝙪 𝙢𝙤𝙧𝙚 𝙞𝙣𝙛𝙤!
This episode was recorded through a Podcastle call on April 3, 2024. Read the blog article and show notes here: https://webdrie.net/ryo-an-ancient-japanese-currency-re-born-for-the-digital-age-with-lani-dizon/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Jordan Miller is the mind behind Satori Network, a groundbreaking project that merges AI with blockchain to predict the future. His journey spans from philosophy and information systems to the forefront of crypto AI, offering a unique glimpse into the power of decentralized technology.
In our conversation, we explore how Satori Network aims to create a decentralized AI solution focused on time and future prediction, leveraging the interconnectedness of all things in time to improve predictions across the network.
- The philosophy behind Satori Network and how Jordan's background in philosophy and information systems influenced its inception
- How Satori Network implements principles inspired by the human brain, such as repeating neural circuits, unique redundancy, and hierarchical structures
- The importance of decentralizing AI to distribute its power and ensure diverse perspectives
- Satori Network's approach to using raw data and the actual future as the error metric, rather than curated datasets, to avoid biases and propaganda
- Jordan's vision for Satori Network's development, including a public good phase focused on broad predictions and a private prediction marketplace for individual data streams
- The potential for Satori Network's future predictions to aid decision-making and help societies adapt more quickly to emerging challenges
- How users can download and run Satori Network on their machines, contributing to the network's growth and accuracy
This episode was recorded through a Podcastle call on March 26, 2024. Read the blog article and show notes here: https://webdrie.net/exploring-the-convergence-of-ai-and-blockchain-for-predictive-power-with-jordan-miller-the-satori-network-vision/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Sam Ewen is the senior vice president, head of media innovation and experience at CoinDesk, and the driving force behind Consensus, one of the largest and most well-known events in the Web3 space.
In our conversation, we explore the exciting lineup of speakers, themes, and experiences that await attendees at the upcoming Consensus event in Austin.
- The diverse range of topics covered, from the future of money and emerging technologies to brand-building and real-world use cases
- Insights from industry leaders and innovators, including BMW's head of Metaverse, Adidas' Web3 studio lead, and entrepreneurs like Ben Leventhal of Resy and Eater
- Unique networking opportunities, including invite-only events, lounges, and interactive experiences like the Karate Combats event
- Tips for attendees to make the most of the event, from preparing for networking to following up effectively post-event
- The vibrant atmosphere of Austin, with its walkable streets, diverse culinary scene, and lively music culture
This episode was recorded through a Podcastle call on April 23, 2024. Read the blog article and show notes here: https://webdrie.net/why-you-should-join-me-at-consensus-2024-with-sam-ewan-svp-at-coindesk/
Mikhail "Michael" Skoblov is a serial entrepreneur in fintech and crypto, and the founder and CEO of Forcefi.io. In our conversation, we explore how Forcefi democratizes access for startups and investors through its permissionless launchpad on Arbitrum.
Specifically:
- Mikhail's inspiration behind creating Forcefi to connect early-stage projects with industry professionals and advisors
- How Forcefi's decentralized model avoids corruption and centralized decision-making
- The three pillars of Forcefi: projects, curators, and community
- The benefits of getting listed on Forcefi, including free consultation calls and direct access to curators
- Success stories of projects like Chainback raising funds through the Forcefi curator network
- Advice for startup founders on leveraging Forcefi to fund their Web3 projects
- Forcefi's role as an ecosystem development driver, fostering healthier crypto markets
- Plans for community building and potential offline events as Forcefi grows
This episode was recorded through a Podcastle call on March 11, 2024. Read the blog article and show notes here: https://webdrie.net/fund-and-scale-your-web3-start-up-with-mikhail-skoblov-ceo-at-forcefi/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Get ready to revolutionize your brand with Mitch Duckler, TEDx speaker, brand consultant, bestselling author, and founder and managing partner of FullSurge.
We discuss Mitch’s new book, The Future-Ready Brand: How the World’s Most Influential CMOs are Navigating Societal Forces and Emerging Technologies (ForbesBooks; May 14, 2024). It weaves insights from the world’s most influential CMOs into a new best practices workflow for navigating the future of branding.
This episode was recorded through a Podcastle call on March 12, 2024. Read the blog article and show notes here: https://webdrie.net/the-future-ready-brand-insights-from-top-cmos-with-mitch-duckler/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Embark on a Parisian adventure with me, Joeri Billast, as we revisit the electric atmosphere of Paris Blockchain Week. Imagine strolling alongside industry giants like Binance CEO Richard Teng and Ripple CEO Brad Garlinghouse, diving into the mechanics of trust within the blockchain sphere.
I gained more insights on blockchain's synergy with AI, the pioneering paths towards digital identities in Web3, and the whispers of Ripple's stablecoin dreams. Venture capitalist Tim Draper's keynote was nothing short of inspirational, and mingling at events like the Circle Soiree sparked connections that promise to bear fruit in upcoming episodes.
Transforming your business with Web3 does not need be an enigma. I'm extending an invitation to join the discussion and define the actionable steps that can propel your business forward in these exciting times.
This episode was recorded on my iPhone on April 11, 2024. Check the notes here for some concrete takeaways of the sessions: https://webdrie.net/paris-blockchain-week-2024-a-solo-recap/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Join us as we sit down with Amy Peck, a leading voice in XR (Extended Reality), AI (Artificial Intelligence), and blockchain technology, to discuss the transformative power of these emerging technologies. From the creator economy to the future of work, Amy shares her insights on how XR and AI are reshaping the way we engage with the world around us. Whether you're a tech enthusiast, a business professional, or simply curious about the future, this conversation is packed with valuable insights and predictions.
🔍 What You'll Learn:
- The impact of XR and spatial computing on storytelling and customer engagement.
- How blockchain technology can enhance security and create a new economic model based on abundance.
- The role of AI in simplifying workflows and unlocking new creative avenues.
- Challenges and opportunities in achieving wider adoption of these technologies.
- Exciting trends and the potential future of XR, AI, and blockchain.
This episode was recorded through a Podcastle call on March 19, 2024. Read the blog article and show notes here: https://webdrie.net/blockchain-ai-and-spatial-computing-converge-web3-defined-with-amy-peck/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Delphine Eddé is the Chief Marketing Officer at Arianee, a pioneering blockchain project focused on creating digital product passports for real-world assets. With over 25 years of experience across various geographies and industries, she has led Arianee's marketing and communication strategies since 2000. Arianee has successfully raised $20 million in venture capital and collaborates with global brands including Richemont Group, L'Oreal, and Breitling.
In our conversation, we uncover the intersection of fashion, technology, and sustainability through the lens of digital product passports and blockchain technology.
This episode was recorded through a Podcastle call on February 28, 2024. Read the blog article and show notes here: https://webdrie.net/digital-product-passports-beyond-the-nft-hype-with-delphine-edde-cmo-of-arianee/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Embark on a journey into the heart of digital privacy with Luke Mulks from Brave in our latest podcast episode, where we discuss the seismic shifts occurring in the intersection of privacy, digital advertising, and the nascent Web3. Luke brings his unparalleled expertise to the table, offering a deep dive into how Brave is challenging the status quo with its user-centric model. As we unpack the essence of user empowerment, we reveal how Brave's approach to digital advertising is not just about protecting user data, but also about fundamentally transforming the way content creators and consumers interact in the digital realm.
Dive into the transformative world of cryptocurrency as Luke and I explore the Basic Attention Token (BAT) and its role in redefining the economics of online attention. This episode strips back the layers of complexity surrounding crypto and user-focused revenue sharing, providing you with a clear understanding of how BAT is creating a fairer ecosystem that values user engagement. The conversation also covers the practicalities of crypto adoption, emphasizing the need for seamless experiences that bridge the gap between users, advertisers, and content creators. Discover how Brave is extending its reach to empower internet users of all backgrounds, fueling the expansion of a thriving creator economy.
In our final segments, we tackle the challenges of educating the masses about Web3 and privacy, and the pressing need for platforms to be intuitive to foster growth and compete with tech giants. By taking a page from Brave's playbook, we discuss how the company is successfully onboarding advertisers while keeping the platform open-source and receptive to community feedback. We also contemplate the future of web browsers in light of new policies from tech behemoths like Google, contrasting their approaches with Brave's steadfast commitment to user privacy. Tune in to this enlightening episode to grasp the full impact of these dynamic shifts in technology and learn why the revolution in browser markets might just be the most exciting change to watch.
This episode was recorded through a Podcastle call on February 20, 2024. Read the blog article and show notes here: https://webdrie.net/the-brave-browser-experience-enhancing-privacy-in-the-digital-age-with-luke-mulks/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
From the highlands of Peru to the digital frontier of NFTs, Catherine Gairard, a symphonic metal maven, has an origin story that's nothing short of a fairy tale for the modern age. She joins us to unpack the narrative of her journey, detailing the leap from a self-taught musician to a trailblazing figure in the NFT music scene. Her story is a testament to the power of perseverance and innovation, as she navigates the traditionally challenging landscape of music monetization and discovers her niche within an empathetic and supportive online community.
The world of music is evolving, and NFTs are at the helm of this transformation, offering creators like Catherine a platform to connect with fans on a whole new level. During our chat, she unveils the mechanics behind her "Harp Dreams" collection and the unique value NFTs bring to the concert experience. Fans aren't just spectators in this digital renaissance—they're active participants, holders of exclusive, value-imbued tickets, and beneficiaries of intimate interactions with artists. Catherine's insights are an eye-opener for anyone curious about the intersection of music, technology, and community.
To close, the encouragement Catherine extends to fellow artists is both heartfelt and electrifying. She paints the NFT community not as an exclusive club, but as an open collective where novices and veterans alike can flourish through collaboration and shared learning. Her words serve as a beacon for creators seeking to explore this innovative space and harness the potential of their art in the digital realm. Tune in for a riveting exploration of artistry, technology, and the unifying power of community.
This episode was recorded through a Podcastle call on February 8, 2024. Read the blog article and show notes here: https://webdrie.net/harmonizing-web3-a-musical-nft-odyssey-with-catherine-gairard/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Step into a world where education leaps off the screen and into your senses, with Nelly Tacheva guiding us through the revolutionary Metaverse environment of Tangra. Prepare to be amazed as we uncover the ways virtual reality is not just changing the game but rewriting the rules for collaborative learning and cultural experiences. Join us as we explore the transformative power of 3D realms that breathe life into extinct creatures, reconstruct historical landmarks, and offer a vast array of customizable spaces for events as varied as art galleries and exotic networking retreats. With Nelly's insights, we'll see how Tangra's user-friendly platform is poised to take education and engagement into a dynamic future, making the most outlandish scenarios a virtual reality.
Strap in for a journey through marketing's next frontier, where we reveal how Tangra and emerging metaverse platforms are setting the stage for unparalleled customer interactions. Imagine stepping into a brand's story, walking through digital showrooms, and attending global events without ever leaving your home. We'll dissect strategies that integrate the Metaverse into every facet of the customer's journey and share a glimpse of the exciting trends shaping 2024. As we discuss the impact of AI and digital scent technology, we underscore the importance of staying abreast with these advancements. This episode isn't just about envisioning the future; it's a hands-on tour of the burgeoning digital landscape where brand development and audience engagement collide in the most immersive ways imaginable.
This episode was recorded through a Podcastle call on January 31, 2024. Read the blog article and show notes here: https://webdrie.net/transforming-virtual-learning-with-tangras-immersive-experiences-with-nelly-tacheva/
Try out Tangra here: https://tangra.link/r/metaverse
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Unlock the secrets of Web3 marketing as I team up with Cahill Camden in an insightful exchange on crafting crystal-clear messaging for your startup. Prepare to have your thoughts provoked as Cahill unravels the distinct advantages of a fractional CMO's approach—bridging cost efficiency with a treasure trove of diverse experiences. Through the lens of his journey from sales to the forefront of Web3 marketing, this episode promises a wealth of knowledge that will reshape how you perceive the intersection of strategy, management, and conversion rate optimization.
The conversation transcends into the realm of community cultivation, where the blueprint for initiating and nurturing a community from the ground up is laid bare. Feel the pulse of content creation, the strategic use of social media, and the impact of live events in fostering unparalleled engagement. We break down the evolution of a nascent community into a robust ecosystem, discussing the clever deployment of tools like free mints and the power of social badges in rallying a dedicated tribe around your brand.
As the episode reaches its crescendo, we dissect the latest trends in community building and NFT marketing, with actionable insights into the use of blockchain technology for verification methods that spur interaction. I share my own adventures in community building and client acquisition, serving up tips on how to navigate the incessant flood of notifications and why company leaders must stay hands-on with their communities. This is not just another marketing talk; it's a treasure trove of strategies and personal experiences that will empower you to harness the potential of Web3 to its fullest.
This episode was recorded through a Podcastle call on January 30, 2024. Read the blog article and show notes here: https://webdrie.net/mastering-web3-marketing-strategies-for-startups-with-cahill-camden/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Experience the future of work as we unfold the transformative powers of augmented reality (AR) and artificial intelligence (AI) with Sven Brunner, the visionary co-founder and CEO of Sphere. This episode is a journey through the inception of a company at the forefront of enterprise communication, where Sven recounts the spark ignited by Microsoft's HoloLens and Sphere's ambitious mission. We untangle the complex web of AR, VR, XR, and MR, demystifying these acronyms and the impact they have on our professional collaboration and workflow. Let Sven guide you through understanding how the metaverse isn't just a buzzword but a burgeoning reality poised to redefine our digital interactions.
Prepare to be captivated by stories of AR and VR already in action, reshaping industries with their collaborative prowess. We examine how cutting-edge devices like the ElvishPro and MetaCorrect 3 merge digital and physical realms to streamline processes from automotive design to pharmaceutical training. Delve into a poignant case where AR technology leaps from utility to life-saving tool in emergency situations, underscoring the profound positive implications these innovations can have in real-world applications. This episode is not just about the technology itself, but the remarkable ways it enhances human capability and efficiency in critical scenarios.
As our conversation with Sven comes to a close, we express our gratitude for his insights into the future of immersive technology. To further fuel your curiosity, detailed show notes and an article filled with all the pertinent links and case studies discussed are at your fingertips, courtesy of Sven's team. Whether you're a tech enthusiast, an industry professional, or simply curious about the future of work, this episode is a must-listen. Be sure to subscribe and share this enlightening discussion, and join us again as we continue to spotlight the interplay of technology with our everyday existence.
This episode was recorded through a Podcastle call on January 29, 2024. Read the blog article and show notes here: https://webdrie.net/ais-role-in-enhancing-augmented-reality-experiences-with-sven-brunner/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Embark on a journey through the intricate world of Web3 with Mantas Ciuksys, VP of Content at Tatum, who brings a trove of knowledge from the summit of digital landscapes right to your ears. Our reunion with Mantas is more than just a nostalgic trip; it's an expedition to the cutting edge of blockchain technology and marketing innovation. Discover how Tatum is revolutionizing the way blockchain applications are developed and making strides with giants like Binance. We tackle the challenge of demystifying Web3 jargon, focusing on the real-world problems that blockchain can solve, and the significance of crafting messages that resonate with a broad audience.
Let's unlock the secrets of content strategy that engage and retain, transforming every interaction into an opportunity to captivate your audience. Explore the artistry behind content that speaks to users at different stages of their journey, from the first spark of awareness to the thrill of purchase, and beyond. In the vast expanse of the Web3 universe, Tatum's success stories emerge from their robust GitHub community and thriving Discord server—testaments to the enduring power of a well-crafted website as the linchpin of user engagement and conversion.
As our conversation draws to a close, we celebrate the essential role of community in the Web3 narrative—a force that not only validates but empowers businesses and developers alike. Marketing in this realm is an adventure, with its own set of puzzles, like high ad-blocker usage and the intricacy of paid campaigns. But with the promise of blockchain-driven marketing innovations on the horizon, we're on the cusp of a new era. Gratitude abounds for Mantas and his insights, and we extend an open invitation to our listeners: join the conversation, share the knowledge, and become an integral part of the Web3 community's growth and success.
This episode was recorded through a Podcastle call on January 24, 2024. Read the blog article and show notes here: https://webdrie.net/marketing-strategies-that-work-in-the-blockchain-space-with-mantas-ciuksys/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
VESA is a multi-award winning digital art pioneer with 15 years of experience. He is among the first five artists to start making crypto art & NFTs in 2017. He is considered to be a leading artist building the Web3 fine art realm, winning the NFT Artist of the Year from AIBC Summit (2023) top Web3 Artists award from L’Officiel Arabia and World NFT artist Award in Korea (both 2022). His last museum show was at the Museum of the Future in Dubai.
In 2013, his digital art project with actress Veena Malik reached around 300M people, with critical acclaim. He is also the founder of VESA Digital LLC, a company in Dubai focusing on holistic physical & digital art experiences. VESA is currently working with “The Great Hack” Netflix documentary star Brittany Kaiser for a web3 art project, and a commission piece for Crypto(dot)com.
His art has been collected by hedge funds, exchanges, CEO's and influencers. Among them are Charles Hoskinson, Charlie Lee, Dr Marwan Al Zarouni, H.E Amna Fikri, Mondoir, Saeed Al Darmaki, Colborn, Tone Vays, Coach K, Willy Woo, and many others.
This episode was recorded through a Podcastle call on January 18, 2024. Read the blog article and show notes here: https://webdrie.net/crafting-the-future-of-art-in-a-digital-world-with-vesa/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Embark on a transformative exploration of the web's next evolution with us, Joeri Billast, and the visionary entrepreneur Corey Wright. Discover the strategic insights and personal anecdotes that Corey brings to the table, as we dissect the seismic shift from Web2 to Web3 business models. Our conversation uncovers the fundamental principles of creating a substantial product before stoking the fires of hype—a stark deviation from the Web3 norm. Corey imparts wisdom on building with substance, establishing sustainable revenue streams, and the art of resilience in the face of Web3's unpredictable whirlwind, all while recounting his path from leadership coaching to pioneering Hexicon Studios.
As we navigate the uncharted territories of Web3 gaming, we discuss the crafting of a game ecosystem that's not only enduring but also prioritizes player satisfaction. Our discussion ventures into the art of attracting both Web2 loyalists and Web3 converts, ensuring everyone enjoys a frictionless and gratifying gaming experience. We share strategies for adapting traditional marketing to this novel landscape, touching upon the organic growth fueled by community engagement and the triumphs of launching a Web3 game into the mainstream.
Rounding off our discussion, we shine a spotlight on the delicate craft of fostering a gaming community built on respect and positivity. I share insights into the importance of transparent communication and the strategic decisions that shape Honeyland's in-game economy, where player enjoyment and asset value go hand in hand. Community success stories highlight the profound impact a well-designed game can have beyond the screen—contributing to both the joy and financial health of its players. Join us for tales of innovation and the pioneering spirit of Web3 gaming.
This episode was recorded through a Podcastle call on January 11, 2024. Read the blog article and show notes here: https://webdrie.net/blending-web2-strategies-with-web3-gaming-a-winning-formula-with-corey-wright/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Prepare to unlock the enigmatic world of Web3 marketing as we sit down with the virtuoso of NFT advertising, Arvin Khamseh. His journey from traditional marketing to the vanguard of the crypto space serves as a beacon for those navigating this new digital frontier. Through our discussion, we reveal the nimble tactics needed in a domain where marketing strategies have a blink-and-you'll-miss-it lifespan. Arvin's tenacity shines as he recounts how he weathered the crypto winter, maintaining his foothold and keeping his sights on the future tides of the market.
The road to launching a successful NFT project is fraught with challenges and demands a captain who can steer the ship with data rather than gut instincts. In this episode, we unearth the treasure trove of strategies essential for founders to reach the prized shores of a complete sell-out. From the perils of ego-driven decisions to the siren call of misleading success metrics, we illuminate the path our incubator has taken to achieve an impressive 81% success rate. This segment is a masterclass for founders, detailing the crucial judgment calls that can make or break a venture in the tempestuous crypto seas.
As we chart the course of NFT marketing strategies, we touch upon the significant shift in audience engagement, moving away from saturated markets to fresh territories ripe with enthusiasm for digital collectibles. We dissect the innovative approach to crowd marketing, which has surged as a potent force amid changing social media landscapes. Our episode is your compass to the evolving strategies that keep one's brand afloat and sailing ahead in the dynamic waters of Web3 marketing. Join us as we share our map filled with the insights and resources that have guided many to success in the ever-shifting world of NFTs.
This episode was recorded through a Podcastle call on January 10, 2024. Read the blog article and show notes here: https://webdrie.net/crafting-winning-strategies-for-the-nft-marketplace-with-arvin-khamseh/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Explore the transformative frontiers of Web3 with us as Francesca Conti of Outlier Ventures joins me, Joeri Billast, in a conversation that promises to equip you with a fresh perspective on this digital revolution. From Francesca's own shift from the realms of traditional media into the heart of Web3 innovation, we unravel the tapestry of challenges and triumphs startups encounter. Discover the pivotal role of Outlier Ventures in shaping the landscape and learn how they're sculpting more welcoming onboarding experiences for users everywhere, ensuring that the future of technology is not just advanced, but also accessible.
Hold on to your digital hats as we take a deep dive into the world of NFTs and uncover the unique value being crafted through platforms like Junkyard You're. The art of storytelling and community engagement takes center stage, revolutionizing loyalty programs and event access in ways previously unimagined. We also cast a glance at the surging tide of DeFi applications, with Francesca and I sharing our excitement for how ordinals and other innovations are sparking renewed enthusiasm in the sector. And if you're intrigued by the intersection of Web3 with beauty and fashion, stay tuned for our anticipation of trailblazing initiatives from giants like L'Oreal.
Our journey doesn't end there. Networking and robust infrastructure are celebrated as the lifeblood of the burgeoning Web3 ecosystem. I share insights from over 150 podcast episodes, highlighting the diverse thoughts that enrich our community and the importance of staying curious in a rapidly evolving industry. Francesca leaves us with pearls of wisdom for those navigating the Web3 waters and extends an invitation to connect with the trailblazers at Outlier Ventures. So if you're ready to embrace this era of digital innovation, this episode is your gateway to the heart of Web3's evolution.
This episode was recorded through a Podcastle call on January 9, 2024. Read the blog article and show notes here: https://webdrie.net/are-ordinals-the-next-big-thing-in-blockchain-technology-with-francesca-conti-from-outlier-ventures/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Prepare to have your mind expanded as Greg Stuart, the visionary CEO of MMA Global, takes us on a journey through the transformative powers of AI in marketing. You'll come away with a newfound understanding of the vibrant nexus where technology meets creativity, and how this synergy is redefining the industry. Greg's impressive track record in propelling marketing innovation sets the stage for a riveting discussion that challenges long-held beliefs and opens the door to a world where marketing's influence within the business sphere is both recognized and revered. We tackle the thorny issue of CMO turnover and explore AI's promise as a tool for heightened marketing prowess.
Then, we navigate the intricate landscape of multi-touch attribution (MTA), a tool that's revolutionizing how marketing effectiveness is measured and optimized. As your host, I'll share from my vault of experience, shedding light on the data collection conundrums and the precision required in analytics that make MTA both a beacon of hope and a challenge for marketers. This chapter is a goldmine for those looking to fine-tune their understanding of MTA and its impact on crafting savvy, data-empowered marketing strategies. You'll also get insider tips on managing risks and seizing career opportunities that could make all the difference in your professional journey.
Our finale is a glimpse into the future, where long-term brand equity and short-term marketing gains coexist harmoniously, translated into the universal language of finance. We'll take you through groundbreaking case studies and introduce you to the AI Leadership Coalition and the insights gained from his 'Building Better CMOs' podcast. For a deep dive into the role of AI in marketing and to capture the essence of where the field is headed, this is one episode you won't want to miss. Don't forget to hit subscribe and share the treasure trove of insights with your network!
This episode was recorded through a Podcastle call on December 21, 2023. Read the blog article and show notes here: https://webdrie.net/the-evolution-of-marketing-leadership-through-ai-and-analytics-with-greg-stuart/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Join us for an enlightening conversation with Nico Lagan, where he takes us on a voyage from the world of sales engineering to mastering AI-powered content creation. Reflecting on his career pivot during a global crisis, Nico shares his secrets on connecting genuinely with audiences and the magic that happens when sales savvy meets AI's capabilities. His passion for creating content that truly impacts lives serves as a beacon for anyone navigating the digital domain, seeking to leave a lasting impression on their audience.
Dive into the nuances of authentic content generation with my personal anecdotes from over a decade in high-end sales. We uncover the importance of NLP certifications in building rapport and how it can transform your engagement with the camera lens. Alongside Nico, we tackle the challenges of presentation, emphasizing not just the visual aspect but the crucial role of stellar audio in capturing your viewers' fleeting attention spans. Our dialogue is a treasure trove of insights for content creators focusing on the fine balance between relatability and professionalism.
As the episode reaches its crescendo, we explore the symbiotic relationship between human creativity and artificial intelligence in content crafting. From the trenches of writing and course development, I unveil the strategic use of AI in refining content and reveal the power of understanding the 'why' of editorial choices. Winding down with gratitude, we thank Nico for the wisdom shared, inspiring us all to persist in our content creation endeavors, adapt to trends, and test relentlessly for success. Don't miss this riveting episode, packed with valuable takeaways for evolving your content narrative and resonating with your audience like never before.
This episode was recorded through a Podcastle call on December 19, 2023. Read the blog article and show notes here: https://webdrie.net/how-to-blend-psychology-sales-and-ai-in-your-content-strategy-with-nico-lagan/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Embark on a transformative gaming odyssey with Sébastien Borget, the trailblazing COO of The Sandbox and president of the Blockchain Game Alliance. Uncover the seismic shift from traditional gaming platforms to the revolutionary blockchain technology that's redefining how we play, create, and monetize content. As Sébastien reminisces about his leap from mobile gaming to the vanguard of blockchain, we navigate the pivotal moments that birthed The Sandbox and the empowering solutions blockchain offered to creators struggling with monetization. This episode promises to illuminate the metamorphosis of gaming into a dynamic world where digital assets aren't just pixels on a screen but gateways to continuous engagement, social interaction, and tangible rewards.
Step into the marketing wonderland of Sandbox+, where a finite map of NFT lands beckons brands, celebrities, and cultural experiences to weave their stories. Experience how the innovative Owner Relationship Model in The Sandbox is rewriting the script for user interaction and loyalty, offering a mix of digital and real-life treasures. Sebastien's insights on constructing virtual neighborhoods that foster community and creativity are just the tip of the iceberg. We'll also explore the blending of AI with blockchain in gaming, revealing the staggering potential for immersive podcasting within the metaverse and unpacking the future of digital identity verification. This episode isn't just a peek into the future; it's a masterclass in the intersection of technology, creativity, and identity in the virtual worlds we're all a part of.
This episode was recorded through a Podcastle call on December 21, 2023. Read the blog article and show notes here: https://webdrie.net/explore-the-convergence-of-ai-blockchain-and-gaming-with-sebastien-borget-co-founder-of-the-sandbox
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Join us on a captivating journey with Viktoriia Miracle, the dynamic CCO of Cheelee, the groundbreaking short video social media platform. In this episode, Viktoriia shares her extraordinary transition from the culinary world to becoming a trailblazer in the digital space, utilizing blockchain and NFT technology.
Dive into Viktoriia's intriguing story, starting from her entrepreneurial beginnings at 18, opening a restaurant, to her exploration and eventual mastery of the digital realm. We delve into the crucial moments that shaped her career, including overcoming burnout and rediscovering her passion through blockchain technology. Discover how her insights and leadership have helped propel Cheelee to remarkable success, amassing over 1 million users in just 7 months.
Cheelee isn't just another social media platform; it's a revolution in social finance. Here, every user, not just content creators, has the opportunity to monetize their engagement. We explore the innovative strategies behind Cheelee's appeal - how it simplifies the complexities of Web3 and makes blockchain technology accessible to all. Viktoriia sheds light on how they integrate NFTs and token systems into their business model in a user-friendly way, avoiding overwhelming their audience with technical jargon.
Learn about Cheelee’s approach to rewarding user participation, the potential for content creators in this new and expanding ecosystem, and how their proprietary AI algorithms enhance user experience. We also discuss Cheelee’s strategic growth, focusing on building a solid user base before scaling up marketing efforts.
This episode is more than just a story of success; it's a treasure trove of insights for anyone interested in the intersection of social media and blockchain technology. Whether you're a budding entrepreneur, a marketer looking to understand the future of social finance, or just curious about how blockchain is reshaping the social media landscape, Viktoriia’s journey and the rise of Cheelee are sure to inspire and inform.
This episode was recorded through a Podcastle call on November 30, 2023. Read the blog article and show notes here: https://webdrie.net/can-simplified-web3-strategies-revolutionize-social-media-marketing-with-viktoriia-miracle/
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Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Unlock the synergy between Warren Buffett's investment sagacity and the dynamic world of Web3 with Matthew Snider of Block3 Strategy Group. In our enlightening chat, we peel back the layers of traditional investment philosophy to reveal how it weaves seamlessly with the fabric of blockchain and cryptocurrency. Matthew's tale, spanning from management consulting to being at the forefront of blockchain innovation, coupled with my own investment club roots, paves the way for a rich discourse on the promise of Web3 for business growth and the seismic shifts introduced by NFTs in the market.
How can AI and blockchain serve as the compass and map in the terra incognita of Web3 decisions? We pore over the role of data as the lifeblood of strategy, from fueling software innovation to unveiling new dimensions of transparency and security. The volatility of the cryptocurrency landscape poses a Sisyphean challenge to traditional market analysis, yet through our exchange, we share the beacon of knowing one's circle of competence, guiding listeners to chart a prudent course through the tumultuous waters of investment choices.
This episode is not just a conversation; it's a masterclass for any intrepid investor aiming to demystify the enigmatic world of Web3. I impart timeless truths from the investment legends, tailored for the digital frontier, as we navigate through the intricacies of blockchain investments. With Matthew Snider's expertise, we bridge the chasm between established economic precepts and the burgeoning digital economy, equipping you with the acumen needed for a foray into Web3's uncharted territory.
This episode was recorded through a Podcastle call on November 29, 2023. Read the blog article and show notes here: https://webdrie.net/warren-buffett-in-a-web3-world-with-matthew-snider
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Imagine being able to understand your customer's journey in the Web3 world like never before. This episode promises to change the way you view marketing analytics, as we delve into the fascinating insights of Filip Wielanier, co-founder and CEO of Cookie3. He takes us through the intricate process of merging off-chain and on-chain data to revolutionize the marketing funnel. We discuss how Cookie3 has helped companies optimize marketing budgets and strategize for maximum impact. Filip even shares a compelling case study from a company that successfully streamlined its strategy, thanks to Cookie3.
As we journey deeper, we uncover the critical importance of privacy compliance in Web3 analytics. Filip explains how Cookie3 remains committed to GDPR compliance and data anonymity, making it a trustworthy choice for businesses. We also shed light on the potential of AI in unraveling valuable insights in this domain. One of our highlights includes a success story where a client astonishingly cut down their customer acquisition cost by 60% with Cookie3's campaign manager. This episode is an eye-opener for those in the Web3 marketing space or anyone curious about how merging off-chain and on-chain data can transform their business.
This episode was recorded through a StreamYard call on November 8, 2023. Read the blog article here: https://webdrie.net/revamping-business-strategy-with-web3-analytics-the-cookie3-experience-with-filip-wielanier/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Imagine being snowed in and receiving the news that you've just been fired—sounds like a cold day in hell, doesn't it? That's exactly where Jonathan Green's journey to entrepreneurship began, and in this podcast episode, he unpacks this chilling turning point that led to him warming up to the world of online business. Venturing into the nitty-gritty of AI's transformative impact, Jonathan demonstrates how leveraging tools like ChatGPT can metamorphose time-sucking chores into streamlined workflows, offering invaluable insights for anyone looking to turbocharge their productivity game.
As we peel back the layers of AI-generated content, we're struck by the peculiar paradox that less can indeed be more. By honing AI's vast capabilities to mimic distinct writing styles, it's possible to infuse brand narratives with a unique zest that's far from generic. Sharing my own brush with an AI mimicking my writing style, we navigate the dual-edge sword of creative inspiration versus creative infringement. The episode reaches its zenith as we forecast the future of AI, applauding innovations that promise to dismantle linguistic and economic barriers, making AI a shared treasure across the globe—now that's a plot twist worth tuning in for! Join us and Jonathan Green as we explore these groundbreaking insights that may just redefine your entrepreneurial playbook.
This episode was recorded through a Podcastle call on November 30, 2023. Read the blog article and show notes here: https://webdrie.net/from-fired-in-a-snowstorm-to-ai-entrepreneur-jonathan-green-s3-e36/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Embark on a thrilling exploration of the digital frontier with digital marketing virtuoso Aaron Barefoot as he joins forces with your host Joeri Billast to decode the secrets of Web3 SEO. Unveiling a world where organic discoverability reigns supreme, Aaron casts a light on the indispensable role of SEO in connecting audiences to the blockchain marvels. From the intricacies faced by entities in the crypto sphere to the clever maneuvers around paid advertising constraints, this episode promises to arm you with the knowledge to navigate the digital marketing landscape with the finesse of an industry titan.
This episode takes you beyond the usual tactics, examining how fledgling businesses can harness the untapped potential of niche markets and privacy-focused search engines to compete with established giants. Through our vibrant discussion, we also shed light on the pivotal impact of community engagement and digital PR in shaping the success of Web3 SEO strategies. My own ventures in content creation echo throughout the episode, sharing lessons from the field in engaging audiences across diverse platforms. Whether you're a digital marketing newbie or a seasoned pro, prepare to have your horizons broadened and your strategies sharpened in this deep dive into SEO's next frontier.
This episode was recorded through a Podcastle call on November 28, 2023. Read the blog article and show notes here: https://webdrie.net/web3-seo-with-aaron-barefoot-strategies-for-organic-discoverability-including-ai/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Embark on a revolutionary exploration of the internet's transformation with Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing. Our latest episode promises to equip you with a comprehensive understanding of how the digital landscape has evolved from its decentralized beginnings in Web1 to the immersive metaverse of Web3. You'll discover how these radical changes are reshaping the way we think about marketing, moving away from numbers to nurturing authentic relationships within online communities.
As we venture into the nitty-gritty of Web3 marketing, Amanda highlights the paramount importance of transparency and active stakeholder engagement. Marketing isn't just about broadcasting to an audience anymore—it's about participating with them. Get valuable insights into crafting community-driven initiatives and learning to measure success through the health and vibrancy of these groups, rather than mere statistics. Furthermore, we touch on the inventive strategies necessary when traditional advertising avenues are less accessible for crypto-related content.
Wrapping up this enlightening conversation, we delve into the ways traditional businesses can make their foray into Web3 without losing their core values. We'll discuss the role of blockchain in fostering a sense of community and recording history, and how to maintain authenticity in the wave of new technological trends. Amanda also shares her anticipation for her upcoming book "Web3 Marketing," poised to be an essential resource for navigating this uncharted territory. Join us for this thought-provoking episode that cuts through the complexities of Web3, providing clarity and direction for the future of digital engagement.
This episode was recorded through a Podcastle call on December 21, 2023. Read the blog article and show notes here: https://webdrie.net/web3-marketing-and-the-power-of-community-with-amanda-cassatt
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Embark on a mind-expanding voyage as we join forces with the illustrious Sid Mohasseb—entrepreneurial genius, philosopher, acclaimed author, and revered university professor. Our conversation peels back the layers of artificial intelligence, revealing its intimate weave into the fabric of our everyday lives, from the tunes we stream to the shows we binge. Sid's unique perspective on the synergy between human adaptability and the digital evolution illuminates strategies for small businesses to employ AI, debunking the myth of technology as a mere backdrop to the human narrative.
This episode is a treasure trove for the tech-savvy and the creatively inclined, showcasing how AI has revolutionized small businesses and the tech sector by equalizing the playing field. With Sid's guidance, we uncover how AI-driven tools enhance video production, invigorate content creation, and streamline data analysis—empowering the underdogs of the business world to punch above their weight. The conversation takes a turn towards the philosophical, marrying AI with human ingenuity, crafting a partnership destined to amplify human potential and nurture the seeds of innovation.
As we wrap up our enlightening session with Sid Mohasseb, we confront the elephant in the room: the influence of AI on employment and society. Instead of succumbing to fear, we seize the opportunity to redefine AI as an extension of human capability, a companion that amplifies rather than usurps. Sid bestows upon us his insights on personal growth, urging us to sculpt and be sculpted in the dynamic dance of self-improvement. For the entrepreneurial spirit and the perpetual learner, this episode is a clarion call to action, challenging you to grow with the relentless pace of technology that molds our shared future.
This episode was recorded through a StreamYard call on November 22, 2023. Read the blog article and show notes here: https://webdrie.net/ai-or-people-who-shapes-our-future-more-thoughts-from-entrepreneur-philosopher-sid-mohasseb
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Unlock the world of Web3 and its potential to transform investment accessibility with our esteemed guest, Alessandro Venè, Chief Business Development Officer at CellarDAO Society. Imagine a platform where tokenizing prized assets like rare wines and spirits is not just a concept but a reality, bringing with it a cascade of benefits from market liquidity to undeniable proof of authenticity. As we converse with Alessandro, you'll be introduced to the intricacies of NFTs and how they're flipping the script for investors and enthusiasts alike. From the art of explaining complex tech in layman's terms to the cultural impacts shaping the adoption of these groundbreaking technologies, this episode is a goldmine for anyone eager to stay ahead in the dynamic landscape of digital investments.
Embark on a journey with us through the personal growth landscapes of entrepreneurship and the profound insights from Balaji Srinivasan's "The Network State." Here, we dissect the synergy between blockchain solutions and AI, providing not just food for thought but actionable advice for productivity enthusiasts and Web3 optimists. This isn't your run-of-the-mill tech talk; it's a candid discussion filled with practical tips that promise to fuel your drive for innovation and efficiency. So, pour yourself a glass of your favorite vintage, and join us in navigating the exciting confluence of tradition and technology with Alessandro Venne. Don't forget to hit subscribe for a steady stream of thought-provoking conversations that promise to enrich your digital savviness.
This episode was recorded through a Podcastle call on November 27, 2023. Read the blog article and show notes here: https://webdrie.net/web3-wine-and-wisdom-alessandro-vene-on-tokenizing-assets-nfts-and-the-future-of-digital-investment/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Unlock the transformative power of Web3 as we sit down with Dominik Karaman, the visionary behind eekigai Labs, for an enlightening conversation on how blockchain is revolutionizing customer loyalty and brand engagement. Dominik's journey from blockchain investments to the pulsating world of NFTs reveals the foundations of community-driven projects like the Bored Ape Yacht Club. He shares his insights on the importance of integrating Web3 with a brand's ethos, ensuring that this transition magnifies the relationship between companies and their consumers. The episode offers a treasure trove of knowledge, detailing how educational workshops can guide brands to successfully navigate the shift from Web2 to Web3.
Discover how a cherished German audio brand is rewriting the rules of storytelling for a grown-up audience. By weaving Web3 and NFTs into their narrative fabric, they've created an immersive world where fans have the power to shape the story, solidifying their loyalty and commitment. This isn't just another tale of brand innovation; it's a testament to how the digital frontier can forge a new type of dialogue between brands and their communities. We dissect the mechanics of this engagement and the broader implications for loyalty programs in the age of decentralization.
Wrapping up, we address how blockchain lends unprecedented transparency to the world of charitable giving, fostering trust and ensuring that 'proof of donation' is more than just a buzzword. The public nature of blockchain transactions opens the door for legally compliant partnerships between loyalty programs and brands, incentivizing donations in a way that's both effective and transparent. With Dominik's expertise and enthusiasm as our guide, we leave no stone unturned in our quest to understand and leverage the potential of Web3. So tune in, get inspired, and join the movement towards a more engaging and transparent future.
This episode was recorded through a StreamYard call on November 9, 2023. Read the blog article and show notes here: https://webdrie.net/revolutionizing-brand-loyalty-with-web3-dominik-karamans-insights-on-blockchain-nfts-and-the-new-era-of-customer-engagement
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Promise to ignite your curiosity as we unravel the intricate ways in which mindfulness, AI, and digital well-being intersect with our insightful guest, Caitlin Krause. You'll acquire a fresh perspective on how we can navigate the future of work, understand the implications of AI, and prioritize our digital well-being. Unravel the complexities of the digital world, and learn how to design a lifestyle centered around well-being. Caitlin, with her extensive experience at Google, Meta, and teaching at Stanford, provides fascinating insights on this journey.
Ready to venture into the Metaverse? We're exploring its potential impact on our well-being and the immersive possibilities it offers. Discover the profound potential of virtual meetings, where avatars enable us to engage more fully. We share intimate revelations from our own VR experiences, emphasizing the critical importance of taking breaks and remembering the human element behind each avatar. We also explore the captivating states of awe, wonder, and flow in connection with AI and creativity. It's an exhilarating journey as we uncover how AI tools can enhance our experiences and the importance of incorporating elements of poetry and nature into our lives. Join us and Caitlin as we explore these fascinating territories.
This episode was recorded through a StreamYard call on November 7, 2023. Read the blog article and show notes here: https://webdrie.net/navigating-mindfulness-ai-and-digital-well-being-with-caitlin-krauss-an-exciting-exploration-of-metaverse-and-flow-states-in-the-future-of-work/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
What if you had a sneak peek into the future of customer service? Brace yourself for an eye-opening conversation with Sarah Al Hussaini, the co-founder and COO of Ultimate, as she illuminates the remarkable role of AI in transforming the customer service sector. Sarah takes us on a deep dive into how AI not only makes customer service more efficient and personalized, but also increasingly data-driven. With illustrative examples from companies like Get Your Guide and Clue, we'll traverse the landscape of AI's potential to revolutionize customer service experiences, offering instant and scalable support in every language and channel.
The game of customer service is being rewritten by AI technology. It's not only shaking up jobs and markets but also empowering customer service agents to take on more sophisticated roles. We'll explore this seismic shift, featuring technologies like ChatGPT and LLMs, and how they create opportunities for startups and smaller businesses to compete with larger players in the market. We wrap up our discussions with insights into the journey of growth companies in the AI market, emphasizing the need for speed, long-term planning, and learning from customer feedback. Whether you're a startup looking for your footing in the AI industry or curious about the future of AI in customer service, this episode promises a fascinating journey into the realm of possibilities.
This episode was recorded at Web Summit in Media Village on November 16, 2023. Read the blog article and show notes here: https://www.cmo-stories.com/1903080/14135969-ai-s-remarkable-role-in-transforming-customer-service-an-insightful-dialogue-with-sarah-al-hussaini-s3-e29-at-web-summit
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Wondering how storytelling intertwines with technology to redefine our reality? Or perhaps you're curious about how spatial computing could revolutionize industries like fashion, education, and beauty? Join us as we engage in a riveting discussion with the founder and CEO of VLGE, Evelyn Mora, and unravel the vast potential of spatial computing in crafting immersive virtual worlds accessible to all.
Dive deeper as we explore the facets of sustainability and inclusivity in spatial computing. Elevate your understanding with Evelyn's invaluable insights into how to prioritize accessibility, build sustainable virtual spaces, and the upcoming Apple Vision Pro's role in shaping the future of spatial computing. Further the conversation transitions to the WebSummit, Evelyn shares her experiences and thoughts on spatial computing's transformative role in our interaction with technology and sustainability efforts. Be prepared for a thought-provoking conversation exploring the unlimited possibilities of spatial computing. Make sure to share this compelling episode and subscribe to our podcast for more such fascinating discussions.
This episode was recorded at the Web Summit official podcast booth on November 15, 2023. Read the blog article and show notes here: https://webdrie.net/transforming-industries-with-spatial-computing-evelyn-moras-vision-for-the-future-at-web-summit/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Do you want to unveil the mysteries of generative AI? Look no further! We're here to enlighten you with an enlightening conversation featuring Daniela Braga, founder and CEO of Defined AI. Daniela decodes the myth of generative AI being a fresh technology, acknowledging its existence for over half a century. She emphasizes the significance of transparency and unbiased data in AI, since it is crucial for ethical considerations. This episode leaves no stone unturned as we also discuss remarkable tools like Adobe Firefly and Eleven Labs that facilitate text-to-image and text-to-speech generation. However, Daniela advises caution against the misuse of these innovative technologies for creating deep fakes without consent.
Our exploration continues with a deep dive into Defined AI's position on ethical AI. We pore over their manifesto and blog, providing insights into the resources they offer to promote fair and responsible AI. With her rich background in data, Daniela's insights on its influence on AI and Defined AI's commitment towards creating ethically sourced, representative, and transparent data are a must-listen for anyone interested in the field. Tune into this intriguing episode if you're keen on understanding the present state and future potential of generative AI. Don't forget to share with your fellow AI enthusiasts!
This episode was recorded at Web Summit in Media Village on November 14, 2023. Read the blog article and show notes here: https://webdrie.net/the-power-and-responsibility-of-generative-ai-with-daniela-braga/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Get ready to unlock a revolutionary way of thinking about marketing as we sit down with Ethan Pierse, co-founder of Borderless Ventures and NFT Factory. Ethan reveals how Web3 technologies are transforming not just the way we advertise, but how we solve problems in areas like digital identity, collectibles, and logistics. With his insights into the potential of Web3 within the music industry and the concept of creating digital twins for physical goods, we are brought to the very edge of a new marketing frontier.
But we're not stopping there - we're pushing further into the future with a deep-dive into the meeting point of Web3, AI, and digital art. Ethan enlightens us on the NFT factory, a physical hub for the Web3 ecosystem, and the rising interest in digital art as a fresh asset class. We also engage in a lively discussion on our involvement in Super Chief, a similar project in the US, and the trend of collecting digital art. Get ready to see the future of marketing through a whole new lens!
This episode was recorded at Web Summit in Media Village on November 14, 2023. Read the blog article and show notes here: https://webdrie.net/redefining-marketing-boundaries-with-ethan-pierse-a-journey-into-web3-nfts-and-ai-at-web-summit/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Ever wondered what lies ahead for Bitcoin, ETFs, and the world of cryptocurrency? Unravel the mysteries in an enlightening conversation with our distinguished guest, Megan Nilsson. Our discussion meanders through the hot topics in crypto, from BlackRock ETFs to Spain's bid to become a digital currency hub, as we dissect the past year's exciting events. We also emphasize the need to be alert and informed in the face of fake news, market fluctuations, and potential Bitcoin correction.
Brace yourself as we plunge into the intricate world of Web 3, Crypto, and Marketing concepts with Megan, rendering a fresh perspective on the opportunities and challenges in promoting crypto. The chat doesn't end there - our host Joeri Billast, offers a captivating glimpse into how she has harnessed the power of 'free' to boost her personal brand and business. Get a sneak peek into Joeri's W3X Web3 mastermind and discover how to connect with her for more insights. From exploring the potential of smart contracts to discussing the benefits of subscribing to the podcast, this episode is a rollercoaster ride of crypto revelations and marketing strategies. Don't miss out!
This episode was recorded at Web Summit in Media Village on November 14, 2023. Read the blog article and show notes here: https://webdrie.net/how-does-fake-news-impact-the-crypto-market-insights-from-megan-nilsson-a-k-a-crypto-megan-at-web-summit
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Get ready for a thrilling journey as I unveil a line-up of insightful chats with influential figures in the Web3 space. Be on the edge of your seat as I reveal my riveting conversations with the likes of Crypto Megan, Ethan Pierse, Daniela Braga, Evelyn Mora and Sarah Al Hussaini.
Hold on tight as we navigate the intricate patterns of the Web3 Doers community, bask in the glow of in-person connections, and marvel at the innovative leaps of Thomas Valera's startup, TrueHandle. Hop on the ride as we explore the labyrinth of the Web Summit, picking up valuable survival tips from myself and sharing in the excitement of Andrew and Pete's inaugural experience. And last but not least, find out more about the upcoming Presence Group event: "A Taste of the Metaverse"
This episode was recorded at the official Web Summit podcast booth on November 16, 2023. Read the blog article and show notes here: https://webdrie.net/web3-space-odyssey-at-web-summit-2023-key-insights-and-emerging-opportunities/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Want to master the art of thriving in the Web3 space? This episode is packed with insights that will help you navigate and succeed in this evolving landscape. We have an amazing discussion with Kevin Riedl, a Web3 software agency expert, on the intricate shift from buying random coins to delivering genuine value. We dive deep into the growing trend of utility and business in NFTs, share the most effective strategies for gaining market share, and highlight the best examples of NFT utilities.
Did you ever imagine a world where digital identity, Non-Fungible Tokens (NFTs), and Metaverse would be game-changers? Well, this episode demystifies these concepts, their impact, and how they are shaping the future of marketing. We discuss the potential of the Metaverse and AI, and how you can use MetaFers to create unforgettable events and experiences. Plus, we explore the potential of augmented reality in fostering connections, the brands making a splash in the social metaverse, and we reflect on the excitement and fear that these advancements bring. This is a must-listen episode if you want to understand how Web3 can elevate your business, the importance of digital identity, and how to approach NFTs and Metaverse from a regulatory standpoint. Join us!
This episode was recorded through a StreamYard call on October 24, 2023. Read the blog article and show notes here: https://webdrie.net/collaborative-episode-with-kevin-riedl-web3-from-two-lenses-a-marketer-a-developers-take/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Ever wonder how emerging technologies are transforming the marketing landscape? Get set to unravel this mystery with Francesca Tabor, the trailblazing conference organizer and head of marketing at Fashion AI. As we traverse the changing terrain of marketing, we delve into the world of metaverses, games, NFTs, and AI. We discuss the revolution wrought by open-source technologies, making AI accessible to the masses, and how generative AI is emerging as the new frontier in content creation.
The conversation takes a fascinating turn as we confront the power and ethical implications of conversive AI, exploring how digital avatars and non-player characters engage with this technology. Listen to the risks and rewards associated with targeting young, tech-savvy audiences and gain insights into the concept of "Brandom" in relation to NFTs, games, and social media. We wrap up with a stimulating discussion on the potential of 3D printing in fashion, its potential to drive sustainability, and whether AI's fashion takeover threatens established brands. Don't miss out on this riveting journey through the future of marketing and fashion!
This episode was recorded through a StreamYard call on October 12, 2023. Read the blog article here: https://webdrie.net/exploring-ai-nfts-and-the-future-of-fashion-with-francesca-tabor
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Ready to see the marketing landscape through a fresh lens? Buckle up as we welcome Ari Lightman, a digital media and marketing professor from Carnegie Mellon University's Heinz College, and an expert in digital transformation. Ari guides us through a captivating journey into the world of Web3 and how it's reshaping the intersection of marketing and IT. We unravel the evolution of digital touchpoints, highlighting the shift from product-focused to value-driven marketing and the significance of this change in the dawn of Web3.
We also turn our spotlight on AI, an undeniable game-changer in personalized content delivery and user engagement. Ari offers his profound insights on how AI is revolutionizing the way we analyze data, create content, and comprehend disparate audience segments. We navigate the possibilities and challenges of integrating social data and blockchain data - a critical aspect of leveraging Web Three for marketing. Get ready for an enlightening discussion on the future of customer experience in the age of Web3 and AI. Let's redefine the boundaries of marketing together.
This episode was recorded through a StreamYard call on October 12, 2023. Read the blog article here: https://webdrie.net/redefining-marketing-in-the-age-of-web3-and-ai-profound-insights-with-digital-expert-ari-lightman-from-carnegie-mellons-heinz-college-unveiling-the-future-of-customer-experience/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Ready to dive into the captivating domain of Web3 marketing with none other than Anne Oullet, the Chief Marketing Officer at Galxe? Brace yourself for a rewarding journey into the future of marketing as Anne, a seasoned marketing strategist and NFT advocate, sheds light on the integration of blockchain technology into traditional Web2 brands, and discusses the need for stability and organic growth in the Web3 space. Listen attentively as she narrates her inspiring journey into Web3 marketing and the immense potential it holds.
Imagine the power of ecosystem campaigns and partnerships to introduce new projects and protocols into a platform. Yes, that’s the secret sauce behind Galxe's success! Anne shares the strategic role of cultural considerations in attracting a global audience, illuminating how Galxe fosters growth within the Web3 ecosystem by leveraging new innovations, rewards, and credentialing. As if that's not enough, Anne takes us a step further into the world of visible credentialing.
So, what's the fuss about visible credentialing, you ask? Well, it's the cornerstone to Galxe's ambitious goal of creating a publicly accessible credential data network. We dive into the possible use cases for this network and provide a sneak peek into the recently announced Galxe Protocol. As we draw the conversation to a close, Anne leaves us with invaluable marketing advice for entrepreneurs venturing into the Web3 space and highlights the importance of public speaking in this domain. Want to keep the conversation going? Stay connected with Anne on social media and delve deeper into this exciting world. Welcome to the future of marketing!
This episode was recorded through a StreamYard call on September 14, 2023. Read the blog article here: https://webdrie.net/unleashing-the-power-of-web3-marketing-with-galxes-chief-marketing-officer-anne-oullet-from-nft-advancements-to-visible-credentialing-and-the-future-of-organic-growth/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Ever wondered how to build a thriving Web3 community? Join us in this fascinating discussion with Chris Koronowski, the brains behind Web3 Doers, as he whisks us along his journey, from building a strong network, to creating compelling content and hosting engaging events that have led to the rapid expansion of his community. During our talk, Chris shares a blueprint that is rooted in trust, credibility, and the power of relationship-building within the Web3 space.
We traverse the world of analytics, exploring the global footprint of Web3 Doers and its remarkable marketing funnel that has successfully garnered a high conversion rate for video testimonials. Get an insider's perspective on the innovative ways Chris leverages AI tools to repurpose content and tap into the exciting realm of emerging technologies. If you're eager to contribute to this digital revolution and become a part of the vibrant Web3 Doers community, this insightful episode is a must-listen. Tune in and be inspired by Chris's vision of connectivity and collaboration powered by Web3 Doers.
This special bonus episode was recorded through a StreamYard call on October 19, 2023. Read the blog article here: https://webdrie.net/cultivating-a-thriving-web3-community-with-chris-koronowski-exploring-web3-doers-remarkable-marketing-funnel-content-repurposing-and-the-power-of-relationships/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Ready for a deep dive into the rapidly evolving realm of blockchain technology? We're thrilled to bring you insights from Kelsey McGuire, the Chief Growth Officer at Shardeum, the EVM-based layer one blockchain that's making waves in the industry. Kelsey recounts her remarkable journey from Consensys, to CELO, and now to Shardeum; a journey that's as fascinating as it is inspiring. We chat about Shardeum's recent strategic round where they raised an impressive $5.4 million, and their commitment to fostering community growth worldwide. Find out how Shardeum is setting itself apart from other layer ones in the space.
Switching gears, we explore the role of AI tools in fostering authentic community engagement. How do we balance the speed and efficiency of AI with the warmth and connectivity of the human element? This conundrum is at the heart of our discussion. Kelsey draws from her extensive experience as a CMO to share valuable best practices and strategies. Learn how to avoid vanity metrics and why one-on-one nurturing is crucial for converting casual listeners into active community members. We also delve into strategies to create an environment conducive to meaningful engagement. This is an episode packed with knowledge for anyone interested in blockchain technology or community building.
This episode was recorded through a StreamYard call on August 31, 2023. Read the blog article here: https://webdrie.net/demystifying-blockchain-technology-with-kelsey-mcguire-the-shardeum-journey-ai-tools-and-authentic-community-engagement-strategies/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Ever wondered what the pervasive impact of AI on marketing really means for businesses? This week, we're graced with the insights of AI marketing connoisseur, David White. Together, we take you through a tunnel-visioned view of the revolutionary large language model, ChatGPT. Despite its prowess, David highlights four key challenges with this model and shares how to harness its power for maximum gain.
In the dynamic world of marketing, speed is king and AI is its queen. As we navigate the labyrinth of AI's role in boosting productivity, we explore its practical application in crafting effective templates and prompts. We share real-life examples of AI tools in action and their best and worst use cases, from making emails clearer to decisions about resources. If you're an AI novice, make sure to tune in for some critical advice.
As we wrap up, we switch gears and look to the future - a future where AI is a business norm. We touch upon the potential societal divide AI could cause and the implications of deep fakes. We underscore the W3X Web3 Mastermind and Yuri Bilast's call to share AI knowledge. So buckle up, subscribe, and join us on this enlightening journey through AI and its marketing implications. You're in for a ride!
This bonus episode was recorded through a StreamYard call on October 4, 2023. Read the blog article here: https://webdrie.net/unraveling-the-power-of-ai-in-marketing-an-expert-discussion-with-david-white-on-chatgpt-productivity-boosts-and-web3-mastery-s3-bonus-episode
Join me next week at the free AI/Marketing Sessions from October 18th-25th. I'll discuss "𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐀𝐈 𝐅𝐨𝐫 𝐏𝐨𝐝𝐜𝐚𝐬𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 & 𝐑𝐞𝐩𝐮𝐫𝐩𝐨𝐬𝐢𝐧𝐠" and others will cover crucial AI marketing topics.
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Join me in this captivating conversation with Vaishali Dialani, a shining light in the realm of customer experience and human-centered design. Vaishali and I dissect the pivotal role of human-centric design in Web3 and dive into how this approach can instigate trust, build communities, and empower users. We delve into the evolution of user research methodologies, the intricacies of balancing emotional and efficient experiences, and how to bring a human touch to the Web3 world. This is a treasure trove of insights from a master in her field.
Next, we crank up the gears and tackle strategies for creating a seamless user experience in the Web3 arena. Vaishali and I discuss the importance of simplifying complexities and ensuring a smooth ride through customer journeys. We talk about the power of feedback loops, continuous improvement methodologies, and the art of blending emotions with efficiency in the customer experience. For businesses navigating the Web3 space, this segment is a must-listen.
In the final chapter of our conversation, we delve into the profound impact of emotional intelligence and vulnerability on businesses. Vaishali emphasizes the need for emotionally intelligent training, clear communication, and receptivity to feedback. We discuss the importance of empathy in customer interactions and how businesses can learn from their customers. As a bonus, I also share details about my W3X Web3 mastermind, where I immerse myself deeper into these topics. Don't miss out on this enlightening episode with Vaishali Dialani.
This episode was recorded through a StreamYard call on August 24, 2023. Read the blog article here: https://webdrie.net/deciphering-human-centered-design-and-user-experience-in-web3-with-vaishali-dailani-from-emotional-intelligence-to-continuous-improvements-the-power-of-vulnerability-in-business/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Ever wondered how an architect can bring a fresh perspective to the digital space? Join us as we engage in a vibrant conversation with Alex Smaga, an innovative architect turned tech entrepreneur, who's now the CEO of W3rlds. The unique Metaverse platform he's spearheading is a game-changer, enhancing both external and internal communication needs for businesses in the emerging metaverse. Alex shares his fascinating journey from crafting physical spaces to pioneering digital ones, and how security and support form the bedrock of his creation.
Venture further with us into the captivating crossroads of Artificial Intelligence and the metaverse. Are AR glasses the key to helping those with hearing impairments? Can AI be used to create NPCs in this virtual world? Alex gives us his insights on these potential applications and more. We discuss the crucial role of data, the prospects of personalized 3D assets, and how AI can be a game-changer in sales and awareness creation, all within the expansive realm of the Metaverse. Tune in for an enlightening episode packed with insights on the future of business and technology. Feel free to reach out with your questions and thoughts – we'd love to hear from you!
This episode was recorded through a StreamYard call on August 22, 2023. Read the blog article here: https://webdrie.net/pioneering-the-business-metaverse-with-architect-turned-tech-entrepreneur-alex-smaga-insight-into-ai-applications-and-the-future-of-digital-spaces/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Get ready to have your perspective revolutionized as we navigate the captivating world of Web3 and digital fashion with leading visionary, Olivia Lee. With a background that seamlessly melds finance and fashion, Olivia's intriguing foray into Web3 was initiated by her association with an alternative asset project-focused private investment company. Her prior experience across diverse industries empowered her with an unmatched understanding of digital fashion's evolution.
As we explore the fascinating and diverse realms of the Metaverse, Olivia shares her valuable insights, drawn from her extensive experience as a content creator and an ardent Web3 advocate. She expounds on the vast potential of the Metaverse and emphasizes the importance of recognizing the various worlds within it. Olivia's unique perspective on building brands on the correct platforms and her future content creation plans across multiple platforms will leave you enlightened and inspired.
Lastly, we delve into the mission and vision behind Livvium, Olivia's own Web3 and Metaverse consultancy. Catering to both Web3 novices and those ready to plunge into the Metaverse, Livvium plays a pivotal role in enhancing the comprehension and adoption of Web3. Olivia further discusses the unique challenges and opportunities in digital fashion, the technological advancements in payment gateways, and exciting strategies for fashion brands to engage with Gen Z and Alpha audiences using gaming platforms and drops. Prepare to be captivated by Olivia's incredible journey and invaluable insights into the enthralling world of Web3 and digital fashion.
This episode was recorded through a StreamYard call on August 8, 2023. Read the blog article here: https://webdrie.net/navigating-the-world-of-web3-and-digital-fashion-a-deep-dive-into-the-metaverse-and-brand-building-with-olivia-lee/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
From the hallowed halls of the tech world emerges our special guest, Katie Butler, co-founder of Distractive and marketing contributor to Moonbeam, a name that's been resonating in the crypto space with its innovative approach. Katie, a marketing chameleon, has been navigating the tech marketing terrain for over a decade. She shares her insights on the unique challenges posed by the crypto space, the role of data, and the complexity of catering to multiple audiences. Undoubtedly, her journey in crypto marketing promises to intrigue any tech-enthusiast.
Imagine a platform that aggressively pursues the best developer tools and resources to facilitate top-notch application development - that's Moonbeam. We talk about the strategies that have attracted developers to this platform and how it is leveraging hype marketing to its advantage. Katie also explains how Moonbeam took some cues from Ethereum and transformed it into a far more modern and appealing platform, resulting in a tremendous growth spurt.
Now, let's talk about influencers. Are they necessary in the world of Web3? Katie believes so, and she shares her thoughts on how to effectively utilize them. We also touch on the origins of Distractive, the challenges of working with influencers, and the decentralization of Moonbeam. Looking ahead, Katie teases some exciting projects and campaigns that are on the horizon. If you're an entrepreneur, a marketer, or a developer, you'll definitely want to hear her insights on Moonbeam's benefits. So tune in, because this is one conversation you won't want to miss!
This episode was recorded through a StreamYard call on August 3, 2023. Read the blog article here: https://webdrie.net/exploring-crypto-marketing-with-katie-butler-moonbeams-success-influencer-utilization-and-the-decentralization-journey-distractive-co-founder-perspectives/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Have you ever wondered how technology could revolutionize your human resources experience? Now you can, as we sat down with renowned global industry analyst, Matt Burns. Matt is known for his wealth of knowledge in HR and tech, leading an award-winning team that has been recognized for its innovative use of HR technology. Join in as Matt shares his journey into technology and his pragmatic, evidence-based approach to using AI and Web3 technologies to revolutionize the world of work.
In our captivating conversation, we also navigate the mind-blowing potential of Virtual Reality (VR). With Matt's insights, we explore how VR could transform interactions, coaching, and performance management in your team. Imagine team meetings that foster unprecedented collaboration, brainstorming, and problem-solving in an immersive way. Sounds like something out of a sci-fi movie, right? But with VR, this could be your reality.
Now, let's talk about the elephant in the room - the adoption of AI and VR. Sharing his hands-on experience with Microsoft, Matt divulges how they replicated a traditional HR conference virtually. We also examine the challenges that come with AI adoption and how being mindful and intentional can make all the difference. Undoubtedly, technology has the potential to shake things up in HR, and if you're interested in being part of this exciting revolution, this episode is just for you! So sit back, relax, and let Matt Burns take you on a journey through the future of work.
This episode was recorded through a StreamYard call on August 1, 2023. Read the blog article here: https://webdrie.net/exploring-ai-vr-and-web3-technologies-in-the-hr-landscape-with-industry-expert-matt-burns/
Ready to upgrade your Web3 marketing strategy? Don’t miss Consensus 2024 on May 29-31 in Austin, Texas. It is the largest and longest-running event on crypto, blockchain and Web3. Use code CMOSTORIES to get 15% off your pass at www.consensus2024.coindesk.com
Have you ever wondered how blockchain and cryptocurrency could revolutionize your world? Dive deep into these mysteries with our distinguished guest, Benjamin Dunkel, the innovative founder of How to Begin Crypto Com. Transitioning from a thriving career in e-commerce and SaaS, Benjamin became a self-taught blockchain enthusiast and truly represents the essence of a groundbreaking pioneer. His remarkable journey, characterized by an audacious leap into the volatile domain of cryptocurrency during a global pandemic, ignited a passion leading him to establish an online training program. This program guides individuals on the safe investment pathways within the enchanting universe of cryptocurrency.
In this riveting conversation, we uncover the marvels of Alkimi, the pioneering blockchain startup where Benjamin is blazing a trail. The brilliance of Alkimi doesn't merely lie in its decentralized ad exchange set to reshape advertising. It's also committed to addressing the triad of challenges haunting the advertising sector: exorbitant fees, dubious data, and escalating carbon emissions. Benjamin provides insights into how Alkimi's revolutionary decentralized infrastructure seeks to counter these concerns while delivering an unmatched advertising experience.
Yet, every trailblazing venture faces its own set of challenges. With candidness, Benjamin delves into the highs and lows of marketing and promoting Alkimi's ad exchange. He celebrates the team's technical acumen, which empowered them to devise the exchange in under two years. Additionally, he unveils the strategic tactics employed to boost the project's adoption amidst a bearish blockchain climate. Offering an eye-opening case study of their debut test client, Benjamin emphasizes the unparalleled transparency achieved through blockchain and hashing mechanisms. As a cherry on top, we explore the untapped horizons of Web3 and its potential to launch businesses into unparalleled success. Join us on this exhilarating journey through blockchain, cryptocurrencies, and the transformative essence of Web3 with the incomparable Benjamin Dunkel.
This episode was recorded through a StreamYard call on July 27, 2023. Read the blog article here: https://webdrie.net/inside-the-world-of-blockchain-advertising-with-benjamin-dunkel-from-cryptocurrency-investments-to-web3-innovations/
I have access to an exclusive opportunity with a company building virtual worlds for Apple Vision Pro.
Interested parties can contact me for more details and a special code.
What happens when you combine traditional finance expertise with a passion for blockchain and NFTs? You get Tyler Stambaugh. As co-founder and Chief Product Officer at MAGNETIQ, Tyler has been using this powerful mix to revolutionize how brands connect with their fans. Together, we explore the potential of blockchain, NFTs, and Web3 technologies to transform customers into brand ambassadors, creating deeper, more meaningful connections.
MAGNETIQ isn't just a platform, it's an innovative solution that empowers brands to craft and circulate unique content, promos, and activations, reaching their audience like never before. Tyler gives us an insider view into the challenges brands face in creating buzzworthy campaigns and how Magnetic makes it all a breeze. Plus, he delves into the shady world of 'rug pulls' and how to combat them effectively.
The future of marketing rests in the digital realm of Web3, and Tyler is here to guide us through this new frontier. He explains how brands can leverage NFTs to track customer engagement and craft targeted profiles, optimizing outreach and spend. But data isn't just about numbers; it's about building relationships and fostering collaboration. Tyler discusses the exciting world of affinity graphs, data collaboration, and the impact of social media on brand promotion. If you're keen on understanding the dynamics of new age Web3 marketing, you won't want to miss this episode!
This episode was recorded through a StreamYard call on July 18, 2023. Read the blog article here: https://webdrie.net/a-peek-into-blockchain-nfts-and-next-gen-marketing-with-tyler-stambaugh/
Are you a brand looking to ignite your engagement and retention of your most valued customers? Discover the future of customer engagement with the power of MAGNETIQ. To chat or get a demo, email Tyler@magnetiq.xyz or fill out the form on magnetiq.xyz today.
Ever wondered how the recent Ripple decision might reshape the landscape of crypto investments? Join me, Joeri Billast, as I chat with the distinguished Mark Fidelman, founder of Smart Blocks Agency. Together, we unravel the implications of the Ripple decision, dissecting its nuances and exploring the pivotal exemptions to the SEC that could streamline the investment journey.
Our conversation sheds light on the Howey Test and Ripple's notable violation of the Investment Act. As we sail through the vast ocean of security tokens, we weigh their risks against those of traditional stocks and the unpredictable world of NFTs. This episode is more than just crypto talk; it's about understanding the imperative for robust regulations that safeguard both investors and digital assets.
Dive deep with us into the transformative potential of tokenization and its impending revolution in the finance sector. And before we wrap up, Mark extends a special invitation to his W3X Web3 Mastermind and provides details on how you can get in touch with him. Gear up to unlock actionable insights and empower your crypto investment decisions.
This episode was recorded through a StreamYard call on July 13, 2023. Read the blog article here: https://webdrie.net/navigating-the-ripple-decision-and-untapped-potential-of-tokenization-a-deep-dive-with-mark-fidelman-founder-of-smartblocks
I have access to an exclusive opportunity with a company building virtual worlds for Apple Vision Pro. Interested parties can contact me for more details and a special code.
Just send me a DM on LinkedIn, Twitter or Instagram.
Agility and curiosity are widely regarded as critical attributes in the realm of Web3 marketing. A special guest, Ipshita Kumar, VP of Brand Innovation at Hype, walks us through her transition from co-founding Lemonade to leading brand innovation at Web3 Creative Agency and how she's spearheading a revolution in the field. We unveil how the latest tech can be integrated into your marketing strategies, all while simplifying the complex jargon of Web3 for everyone. Ipshita also shares valuable insights on the art of staying current in a rapidly evolving sector, her secret sauce being a mix of thought leaders, newsletters, and communities.
In the second half of our discussion, we delve into unchartered territory - gender dynamics in Web3 adoption. Navigating these dynamics can indeed be challenging, but Ipshita's experiences as a woman in the crypto space provide much-needed perspective. We also highlight how Hype strongly advocates for gender equality in leadership positions. As for the evolution of marketing roles in the Web3 space, we foresee the emergence of positions like metaverse leads and chief metaverse officers. Wrapping up the conversation, we probe into the potential of NFTs for businesses and discuss how Web3 technology can spearhead exciting opportunities for brands. Strap in for an enlightening conversation.
This episode was recorded through a StreamYard call on July 13, 2023. Read the blog article here: https://webdrie.net/steering-through-the-web3-landscape-curiosity-agility-and-gender-dynamics-with-ipshita-kumar/
**************** I have access to an exclusive opportunity with a company building virtual worlds for Apple Vision Pro. Interested parties can contact me for more details and a special code.
Just send me a DM on LinkedIn, Twitter or Instagram.
Prepare yourself for a captivating journey as I, Joeri Billast, sit down with Yaron Been, a seasoned e-commerce entrepreneur turned growth consultant in the uncharted territory of Web3. We embark on an exploration of Yaron's fascinating trajectory that started in the Israeli special forces, journeyed through the roller-coaster world of e-commerce, and has now plunged into the innovative realm of Web3.
In this episode, Yaron shares his experience of launching an NFT lending protocol, the challenges he encountered, and the crucial lessons he learned. Today, he harnesses these learnings to bolster the growth of Web3 companies. We touch on the power of automation, highlighting innovative tools such as EaterScan, and examine the evolving role of platforms like Twitter in today's digital landscape.
Our conversation takes a substantial turn as we dissect the relevance of marketing fundamentals in Web3 businesses. How can these companies leverage strategies from the Web2 era to connect with their audience and scale their operations? The secret weapon might be community engagement, but the foundation still rests on solid traditional marketing principles.
We explore the necessity of staying up-to-date with the latest developments, daring to implement changes, and the power of platforms like Reddit and other social networks in today's Web3 world. More importantly, we delve into how entrepreneurs can retain focus and avoid being swallowed whole by these platforms.
This episode is brimming with insights from Yaron's unique journey and our in-depth conversation on web marketing strategies. Tune in for a truly enlightening episode.
This episode was recorded through a StreamYard call on July 12, 2023. Read the blog article here: https://webdrie.net/from-special-forces-to-web3-pioneer-yaron-beens-thrilling-journey-and-the-power-of-community-engagement-in-web3-marketing-strategy/
****************I have access to an exclusive opportunity with a company building virtual worlds for Apple Vision Pro. Interested parties can contact me for more details and a special code.
Just send me a DM on LinkedIn, Twitter or Instagram.
Ready to delve into the riveting landscape of digital consumer behavior? Join me, Joeri Billast, as we navigate this complex sphere together with our distinguished guest, marketing guru Michael Solomon. Together, we're going to unpack the mystifying realm of avatars within the Metaverse and their implications on marketing. Based on Michael's groundbreaking research, we'll explore the symbolic meaning of products and why, particularly amongst teenagers, avatars have become a medium for identity exploration. By the conclusion of our conversation, you'll be fully equipped to leverage this digital revolution to its full potential in your marketing efforts.
Navigating the Metaverse can be challenging, but fear not! We're here to dissect the obstacles that marketers encounter when establishing a connection with consumers within this realm. We'll uncover why guided experiences, the power of gamification, and the allure of rewards are becoming the key influencers for new consumers in the Metaverse. Furthermore, we'll reflect on the intriguing roles of lurkers and delve into the journey a customer embarks on before engaging with a product fully. So, fasten your seatbelts as we catapult into the future of consumer behavior and brand engagement within the Metaverse. You won't want to miss Michael's invaluable insights that could revolutionize your understanding of the digital world.
Take advantage of Michael's course through this link and remember to use the discount code for $100 off:
JOERI for the single-payment plan
3PPJOERI for the three-payment plan
This episode was recorded through a StreamYard call on July 11, 2023. Read the blog article here: https://webdrie.net/understanding-the-metaverse-michael-solomon-on-avatars-brand-engagement-and-consumer-behavior/
If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
Step into the future of art with us as we traverse the fascinating realms of digital art and the metaverse alongside our esteemed guests, Auronda Scalera and Alfredo Cramerotti. They're the creative minds spearheading the innovative multiplicity of artistic direction at xxnft and co-directors of the Infinity Art Museum.
xxnft – the future of crypto is female xxnft is an art curating, collection management & publishing business focused on the work of women artists adopting new technologies such as blockchain and NFTs (non-fungible tokens i.e. digital, distributed proof of authenticity and ownership of an artwork)
The Infinity Art Museum is the first ever-evolving art museum in the Metaverse. It promotes art by connecting artists, curators, and collectors in a creative and immersive way.
As we venture deep into the heart of NFTs and digital art, prepare to uncover a whole new dimension of artistic potential that expands the boundaries of contemporary art beyond our wildest dreams.
This discussion takes an intriguing turn as we address the crucial issue of gender representation in the digital art space. Listen to firsthand accounts of the trials, tribulations, and triumphs encountered in creating a diverse community of women artists within the metaverse. Learn how digital art could serve as an equalizer, providing a platform for voices from underrepresented groups to be heard loud and clear.
Offering a unique perspective, Auronda and Alfredo shed light on the interplay between traditional art history and the digital realm. They highlight the importance of artistic vision in shaping the future of museums, both physical and virtual. Whether you're a creator, collector, or an enthusiast exploring the digital art world, this episode provides valuable insights and thought-provoking perspectives. Step in, and let's redefine the art world together.
Are you ready to navigate the digital landscape of Web3 with industry veteran, Brent Annells, CMO at Smart Token Labs? Prepare to delve into the world of Web3 as we navigate its intricacies with Brent, who has not only been at the helm of tech giants like Uber and Facebook but has also experienced the shifts from Web1 to Web2, and now Web3, with 11 different startups under his belt. Brent will shed light on how to simplify the complex world of Web3 and share the importance of storytelling and strategic partnerships in getting your brand ahead in this digital era.
Our conversation also takes us to the realm of tokenization and how it can be a game-changer in web-to-web services - imagine a tap-and-go experience, similar to credit cards, to make your web three journey seamless. All this will be anchored in Smart Token Labs' vision of creating a smart layer—an integration layer between web three and web two. However, we also acknowledge the challenges in this transition, from securitization to the complexity of implementation, and discuss possible solutions.
Lastly, we explore partnerships and communities in Web3 and how they differentiate from Web2. As we anticipate the metaverse and AI trends, we evaluate the different types of partnerships, their effectiveness, and the role of tokenization in reducing friction in web-to-web services. This episode promises to be an enlightening discussion on the future of the web and marketing strategies in the rapidly evolving digital landscape. Join us and gear up to master the world of Web3.
This episode was recorded through a StreamYard call on June 22, 2023. Read the blog article here: https://webdrie.net/unveiling-the-future-of-web3-with-brent-annells-ex-uber-ex-facebook
If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
Prepare to be captivated as we journey with Manuj Aggarwal, a former factory worker turned AI thought leader. Manuj's story, laden with perseverance and resilience, will leave you inspired. Having scaled the heights of AI and entrepreneurship, he's now at the forefront of the Web3 world, championing a fusion of AI, blockchain, and existing web technologies. Get ready to be enlightened as Manuj tells his story of transformation and innovation.
Our conversation takes an exciting turn as we explore the powerful intersection of AI and neuroscience. Manuj, through his extensive experience, unpacks how these two fields can offer ground-breaking solutions for individuals and businesses alike. Not only do we tackle the fears and misconceptions around new technologies, we also highlight the incredible possibilities AI holds for the global economy.
Ever wondered how blockchain technology can revolutionize traditional sectors like healthcare? Join us as we sit down with Dinidh Ciaran O'Brien, a technological futurist with over a decade of experience in the blockchain and Web3 space, to uncover the transformative potential of this groundbreaking technology. From founding one of the first commercial companies to accept crypto payments to his concerns about the meme coin casino on Binance, Dinidh shares his valuable insights and experiences in this captivating episode.
Discover how blockchain can enable ethical data practices by providing legal proof of consent for the use of personal data. We'll explore the importance of transparency, accountability, and security provided by blockchain, and its potential applications in various industries like digital advertising and nonprofit organizations. You also won't want to miss our conversation on Decentralized Science and DSI, as we delve into the power of collaboration between projects and communities in driving innovation.
As we wrap up our discussion with Dinidh, you'll learn the importance of building long-term value and ethical practices in the Web3 space, even if it takes longer than the hype and shillers. If you're considering a career in Web3, Dinidh offers some incredible advice: find your passion and seek out projects that intersect with it. Don't miss this fascinating episode, and be sure to connect with Dinidh on various platforms to follow his journey in the world of blockchain technology.
This episode was recorded through a StreamYard call on June 8, 2023. Read the blog article here: https://webdrie.net/revolutionizing-healthcare-and-beyond-unleashing-blockchains-transformative-potential-with-dinidh-obrien/
If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
What if you could transform your life and build a successful business in the world of Web3? Join me as I sit down with Talha Asif, the remarkable founder of Nalikes Studio, a Web3 development agency that has helped countless founders and businesses design, launch, and scale apps, dApps, and NFT projects. In this episode, Talha shares his incredible journey from being a top student to a triumphant entrepreneur, and how his mother's advice led him to seek online skills that ultimately changed his life.
Together, Talha and I explore the growth and accomplishments of Nalikes Studio, delving into the strategies that have allowed him to provide immense value to customers. We discuss the nuances of operating a business in Web2 versus Web3, and how Talha goes the extra mile to ensure customer satisfaction. His story is a testament to the power of determination, focus, and a willingness to learn in opening up new doors and opportunities.
Moreover, we unpack the vital role of community building in creating a successful Web3 project. Talha shares invaluable insights on how founders can leverage community power to their advantage and how Nalikes Studio guides clients in cultivating strong communities. Discover the psychology behind why people are drawn to projects that offer them value, and how grasping this concept can benefit founders in the Web3 space. Don't miss this engaging conversation with Talha Steve, a true Web3 entrepreneur!
Are you ready to revolutionize your gaming experience? Join us as we sit down with Majd Hailat, the founder and CEO of Altura, the next-generation NFT gaming platform that's bridging the gap between Web3 development and game development. Meshed opens up about the challenges of building infrastructure for an entirely new industry, navigating the volatile crypto market, and how Altura's API and SDKs are empowering game developers to easily create and distribute NFTs.
As we dive into the rapidly evolving world of Web3 gaming, we uncover the trends shaping the industry and discuss the value of partnerships like Altura's unity partnership. We also tackle the environmental concerns surrounding NFTs and how Altura is addressing these issues. But it doesn't stop there! We explore the benefits of Altura's white-label NFT marketplaces and the monetization opportunities they offer for game developers. Don't miss this fascinating conversation with Majd Hailat as we unveil the future of NFT gaming and the role of Altura in this thrilling space.
Ever wondered what it takes to truly resonate with your audience through storytelling? *
We had the pleasure of chatting with independent creator, author, podcaster, creative coach, and co-founder of Creator Kitchen, Jay Acunzo, who shared his insights on the power of storytelling in connecting with our audience. Inspired by the legendary Anthony Bourdain, Jay aims to bring that same level of authentic and captivating narratives into the world of marketing and content creation.
()Jay's storytelling tips are notably relevant for entrepreneurs, marketers, and content creators, and their applicability extends to the Web3 space as well, even if our discussion isn't focused on Web3.*
In our conversation, we tackle the role of personal perspective in storytelling and discuss the potential drawbacks of relying too heavily on AI tools for content creation. We emphasize the need to step beyond the usual, commodified content and focus on delivering emotionally resonant stories that leave a lasting impact on our audience. Together, we explore strategies for creators to stand out in a crowded space and create content that truly matters.
Lastly, we dive into the art of leveraging tension in storytelling to forge meaningful bonds with our audience. We examine the balance between building suspense and avoiding sensationalism, ensuring that our stories captivate without alienating our listeners. Don't miss this insightful episode as we uncover the secrets to elevating your content creation game and forging genuine connections with your audience.
What happens when a sci-fi enthusiast with a passion for cutting-edge technology sets out to revolutionize the future of work and collaboration? Meet Stefanie Palomino, CPO and general manager of Room3D and former CEO of Red Lab Group, as she shares her journey from a love of science fiction to the creation of a groundbreaking metaverse platform. In this captivating conversation, we explore how Room3D combines 3D technology and video streaming to create a functional metaverse space that fosters emotional connections and safe spaces, transforming the way we interact online.
Diving deeper into the world of Room3D, we discuss the importance of emotions and innovative design in creating an atmosphere that encourages creativity and productivity. Touching on topics such as the shift to game worlds and the significance of having safe spaces in the Metaverse, Stefanie offers a glimpse into the endless possibilities of digital collaboration. Don't miss out on this fascinating episode as Stefanie Palomino shares her vision for a more creative, productive, and enjoyable digital world.
Join us for the season finale of the CMO Stories Podcast as host Joeri shares his exciting experience at CEX in Cleveland.
In this solo episode, Joeri reflects on the valuable lessons learned from the NFT workshop, discusses the rebranding of the podcast to Web3 CMO Stories, and shares key takeaways on topics such as NFTs, content entrepreneurship, and AI in Web3.
This episode was recorded through a StreamYard call on May 9, 2023
Season 3 will start in June. Stay tuned!
If you're interested in the Web3 Basics Masterclass NFT and recordings, send Joeri a DM on LinkedIn, Twitter or Instagram.
In this engaging episode, join Joeri Billast as he sits down with Mike Vitez, an experienced entrepreneur and Web3 business development expert, to discuss the opportunities and challenges in the rapidly evolving world of Web3.
Learn about Mike's journey, the crucial role of networking and connecting the dots, and how to navigate the complex landscape of legal, financial, and technological issues that entrepreneurs face in the Web3 space.
Discover valuable insights on harnessing the power of artificial intelligence and blockchain technology, and gain inspiration to make a lasting impact in the Web3 world. Don't miss this informative and thought-provoking conversation!
This episode was recorded through a StreamYard call on April 25, 2023. Read the blog article here: https://webdrie.net/how-entrepreneurs-can-make-an-impact-in-the-web3-world-and-overcome-obstacles-with-mike-vitez/
If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
In this fascinating episode, Joeri Billast and Shashwat Eternal dive deep into the world of Web3 and its potential impact on culture and society.
Shashwat has been a novelist, a founder in the normie world, and a marketeer in Web3 for about 3 years. He has led the marketing efforts for multiple projects, NFT3 being his third, and brings a cultural lens to everything crypto.
His central conviction is that among the 3 big tech frontiers of AI, Bioengineering and Blockchain, blockchain will bring the most benign cultural progress. It is this thesis and the ideal of individual sovereignty he explores as head of Marketing for NFT3.com.
Joeri and Shashwat discuss the current state of the decentralized finance (DeFi) space, the emergence of decentralized identity, and how Web3 gaming could revolutionize the industry. They also share insights on the Metaverse and its potential to change how we interact and network in the digital realm.
Don't miss this thought-provoking conversation as they explore the future possibilities of Web3 technology and its implications on our everyday lives.
This episode was recorded through a StreamYard call on April 25, 2023. Read the blog article here:
If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
Join us for a fascinating dive into the Metaverse and augmented reality in this episode of the CMO Stories Podcast.
Our host Joeri shares insights from his recent Metaverse Masterclass and a thought-provoking panel discussion with top industry professionals.
This episode was recorded through a StreamYard call on April 22, 2023
If you're interested in the Web3 Basics Masterclass NFT and recordings, send me a DM on LinkedIn, Twitter or Instagram.
Discover the future of marketing and copywriting as we delve into the fascinating world of Web3 and AI in this engaging podcast episode.
Join Jordache Johnson and me as we discuss how these cutting-edge technologies are transforming the marketing landscape and offering unprecedented opportunities for businesses. Learn about the challenges and potential rewards in this brave new world while exploring how marketing fundamentals and traditional skills still play a crucial role. Tune in for thought-provoking insights and essential tips on adapting to the rapidly evolving world of marketing and staying ahead of the curve. Don't miss this essential conversation on the intersection of Web3, AI, and marketing!
This episode was recorded through a StreamYard call on April 20, 2023. Read the blog article here: https://webdrie.net/how-web3-and-ai-transform-the-future-of-marketing-and-copywriting-with-jordache-johnson/
If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
Today we delve into the exciting world of artificial intelligence (AI) and its role in shaping the future of Web3.
Join Joeri and his special guest Brian Fanzo as they explore how AI tools are transforming content creation, the essential skills needed to work effectively with AI, and the importance of testing and adapting as we navigate this rapidly evolving landscape. They also discuss the opportunities and challenges presented by Web3 and how AI can empower us to harness its full potential. Don't miss this engaging conversation packed with valuable tips, resources, and expert insights!
This episode was recorded through a StreamYard call on April 21, 2023. Read the blog article here: https://webdrie.net/how-to-leverage-ai-tools-for-web3-success-with-brian-fanzo
If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
Web3 is rapidly transforming the landscape of the internet, with decentralized applications and technologies making headway in various industries. One critical aspect of Web3's success is how projects communicate their stories, engage their communities, and build strong personal brands.
Listen to Joeri's conversation with Ani Alexander in this pleasant episode.
This episode was recorded through a StreamYard call on April 19, 2023. Read the blog article here: https://webdrie.net/how-to-harness-the-power-of-storytelling-in-your-web3-projects-with-ani-alexander
If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
Unlocking Web3 Potential.
Discover the world of Web3, digital identity, and NFTs as Joeri Billast shares insights from his exclusive masterclass series. Learn how these technologies are shaping the future of business, marketing, and online communities. Dive into use cases, practical applications, and opportunities to stay ahead of the curve in the rapidly evolving digital landscape.
Join the conversation and uncover the possibilities of Web3 today!
Register for the last session of the Web3 Basics Masterclass "Exploring the Metaverse" here: https://streamyard.com/watch/eePTKMaan7Hg
Or send Joeri a DM on social media with your question.
Today, I’m joined by fellow Sky Club member Louise Ivan.
Louise is the CEO and Co-founder of Ryder—a hardware wallet that simplifies your Web3 journey. Before creating Ryder to simplify one’s journey in web3, Louise was the Growth Lead at Stacks Foundation (STX), leading community and token growth. Currently, STX is the top web3 project on Bitcoin.
This episode was recorded through a StreamYard call on April 11, 2023. Read the blog article here: https://webdrie.net/how-to-make-web3-more-accessible-for-users-by-reducing-friction-with-louise-ivan
If you're interested in our W3X Mastermind, please send me a DM on LinkedIn, Twitter or Instagram.
Our guest today is Gokhan Guneri, the co-founder of Clooned .
In this podcast episode, Gokhan talks about the growing use of 3D and 360-degree marketing strategies to engage consumers in a more immersive and interactive way. He describes a successful implementation of augmented reality at an international defense expo in Istanbul and envisions a future where customer control and Web3 technologies will become a major channel for marketing strategies. He also highlights the importance of staying up-to-date with the rapid changes in the industry and the growth of the metaverse, NFTs, and Web3.
This episode was recorded through a StreamYard call on April 6, 2023. Read the blog article here: https://webdrie.net/how-your-business-can-harness-the-potential-of-immersive-technologies-in-web3-marketing-with-gokhan-guneri
If you're interested in the free Web3 masterclass, please send me a DM on LinkedIn, Twitter or Instagram.
Our guest today is Mark Soares. He is the founder of Blokhaus Inc, a Marketing & Communications agency in Web3 and Blockchain. Prior to founding Blokhaus, Mark was responsible for Marketing & Communications at a global consumer electronics company. Upon discovering Bitcoin in 2015, he passionately championed blockchain as a transformative technology that can better connect people and help reimagine how value is exchanged in the new digital economy.
Mark is also a member of Cointelegraph's Innovation Circle, a contributor at Rolling Stone, and has been featured on several speaking panels for NFT/Web3-centric discussions at top events, including SXSW, Art Basel, Art Basel Miami, VidCon, NFT NYC, and more. He and his team at Blokhaus have helped top brands with Web3-centric projects, including Gap, McLaren, Art Basel, Red Bull Racing, Evian, NY Mets, Manchester United, Papa Johns, Guerlain, and more.
This episode was recorded through a StreamYard call on April 5, 2023. Read the blog article here: https://webdrie.net/how-blockchain-technology-can-transform-marketing-and-entrepreneurship-with-mark-soares
If you're interested in the free Web3 masterclass, please send me a DM on LinkedIn, Twitter or Instagram.
Today, we are joined by Fiona Adams, the Commercial Director at Colexion, a leading NFT marketplace.
Fiona is a Blockchain and NFT Evangelist with a passion for her work and a mission to be the best she can be every single day. With her strong belief in perseverance and hard work, Fiona has made a significant impact in the NFT and blockchain space.
In her role at Colexion, Fiona has been instrumental in connecting digital artists and buyers, empowering creators with the tools they need to protect and sell their unique digital creations. Colexion is focused on offering a platform for player card NFTs with great in-game utility with every NFT on the platform digitally signed by the cricket players and permanently recorded and verified through the blockchain.
This episode was recorded through a StreamYard call on March 29, 2023. Read the blog article here: https://webdrie.net/how-entrepreneurs-can-leverage-nfts-to-create-new-revenue-streams-and-opportunities-with-fiona-adams
If you're interested in the free Web3 masterclass, please send me a DM on LinkedIn, Twitter or Instagram.
Today's guest is a master of brand storytelling, futurist, and bestselling author, Costantino Roselli.
Ranked among the top 1% of marketing professionals by Linkedin in 2021, Costantino has helped shape the success of brands and products you encounter daily. A polymath and a serial entrepreneur, he's dedicated to staying ahead of the curve and breaking free from traditional constraints.
As the Co-founder and Chief Metaverse Officer of NTZNS and a member of “The Infinite Club,” Costantino is a force to be reckoned with.
This episode was recorded through a StreamYard call on March 29, 2023. Read the blog article here: https://webdrie.net/how-web3-nfts-and-the-metaverse-will-reshape-marketing-with-costantino-roselli
If you're interested in the free Web3 masterclass, please send me a DM on LinkedIn, Twitter or Instagram.
In this solo episode, I share my exciting experiences from Social Media Marketing World and a Marketing Mastermind event. I talk about meeting industry experts, hosting the Web3 Table Talks and my W3X Mastermind to help entrepreneurs and marketers dive into the world of Web 3. Don't miss this insightful episode that covers everything from AI to Disneyland!
This episode was recorded through a StreamYard call on March 23, 2023. Read the blog article here: https://webdrie.net/what-i-discovered-about-web3-adoption-on-my-san-diego-adventure
You find all info about my W3X mastermind here: https://webdrie.net/w3xcelerate/
Our guest today is Adam Martin, Co-Founder of Macroverse Media Inc.
Adam is a director-producer with a Film, TV & New Media background who helps take projects from inception to completion, ensuring creative content keeps pumping, budgets are met and schedules keep rolling.
Macroverse is a web3 entertainment studio that rewards its community, collectors, creators, and collaborators for supporting upcoming blockbuster franchises spanning comics, TV, gaming, animation, movies, and more.
By integrating user-generated and community driven content with their original IP, Macroverse incubates and funds new projects, and invests in creators, concepts and people, while providing a clear and open doors for aspirational storytellers from across the globe.
Throughout his career, Adam has collaborated with the likes of Michael Bay, Seth Rogen, Don Cheadle, Bill Hader and Lil’ Dicky on projects for Disney, Fox and HBO just to name a few.
Starting with highly collectible NFT comics and characters, Adam is building the next generation of entertainment. Despite the challenge of the traditional comics fanbase being hesitant towards Web3/NFT tech, Adam sees massive potential in reaching this audience. By exploring both the creator and fan sides of the business, Adam sees a genuine opportunity to change some minds.
The “Creator Economy” discussion will play on Adam’s experience in entertainment, his mission to open up access to new creators, and the tools necessary for them to benefit from their success. There are several projects exploring the boundary between web3 and entertainment, and Adam examines what makes Macroverse unique.
This episode was recorded through a StreamYard call on March 7, 2023.
You find the show notes here: https://webdrie.net/are-we-entering-a-new-era-of-interactive-storytelling-with-web3-and-nfts-with-adam-martin
PS: Did you already hear about ourmy new W3X Mastermind?
Today I'm joined by fellow Sky Club member Connor Kelley. He is the Co-founder and CEO of Flaunt, an enterprise web3 loyalty management platform. Prior to Flaunt, Connor worked in investment banking and then spent several years at Roblox, where he led product development in Roblox's Avatar Marketplace and received a patent for building their engage-to-earn payout algorithm in 2020.
This episode was recorded through a StreamYard call on March 7, 2023.
You find the show notes here: https://webdrie.net/how-flaunt-is-pioneering-the-loyalty-programs-of-the-future-with-connor-kelley
PS: Did you already hear about ourmy new W3X Mastermind?
Today's guest is Tara Fung, Co-founder and CEO of Co:Create, a company that helps brands build communities using Web3 technology. She is a fellow member of the Sky Club.
Tara explains how Web3 works, and how it can be used to create more engaged communities that are loyal to a brand. She also gives examples of brands that have already implemented Web3, such as Starbucks and Nike, and how they have benefited from it.
This episode was recorded through a StreamYard call on March 2, 2023.
You find the show notes here: https://webdrie.net/how-web3-transforms-loyalty-and-community-building-with-tara-fung
PS: Did you already hear about ourmy new W3X Mastermind?
In this episode, we dive into the world of Web3 and its potential impact on marketing. Joeri talks to Hope Frank and Elliott Jobe, the CMO and Co-Founder/CIO of Infinite Reality, a company that helps businesses understand and embrace Web3 technology. They discuss the future of the Metaverse, the importance of ownership and IP rights, and the potential of NFTs in marketing. Tune in to learn about the opportunities and challenges of Web3 marketing and how you can leverage this emerging technology for your business.
This episode was recorded through a StreamYard call on March 1, 2023.
You find the show notes here: https://webdrie.net/metaverse-vs-reality-how-web3-is-blurring-the-lines-with-hope-frank-and-elliott-jobe
PS: Did you already hear about ourmy new W3X Mastermind?
Today's guest is Juliette Blake, Founder of Miss O Cool Girls and Co-Founder, Creator & Executive Producer of Miss O & Friends.
We discussed how her company is leveraging NFTs and Web3 to empower girls in the tech industry.
As a leader in the Web2 space, Blake's company, Miss O & Friends, has been creating safe online spaces for girls for over 15 years. However, with the rise of Web3 and NFTs, Blake saw an opportunity to build on her existing mission and provide new opportunities for girls in the tech industry.
This episode was recorded through a StreamYard call on February 15, 2023.
You find the show notes here: https://webdrie.net/how-web3-empowers-girls-in-tech-with-juliette-blake
PS: Did you already hear about my new W3X Mastermind?
Today's guest is Brian W. Piper. He has been optimizing digital content since 1996. Brian can help you discover the data-inspired insights to make your business succeed. He's an author, speaker, Web3 enthusiast and educator. He understands the complexities of digital content, data, and communication.
Brian talks about his brand new book Epic Content Marketing, second edition that he wrote together with Joe Pulizzi. The book has just been released.
This episode was recorded through a StreamYard call on February 14, 2023.
You find the show notes here: https://webdrie.net/how-to-get-the-most-out-of-your-content-and-build-a-community-with-web3-with-brian-piper
PS: Did you already hear about ourmy new W3X Mastermind?
Today's guest is Clemens Behrend. He helps Web3 companies to improve their Customer Experience.
Clemens holds a BSc degree in Economics and has a rich background in building customer-facing support solutions in Web 3. He spent over five years building Bitpanda's customer support/community department from scratch and scaling it from pre-seed to unicorn.
This episode was recorded through a StreamYard call on February 28, 2023.
You find the show notes here: https://webdrie.net/how-the-metaverse-can-revolutionize-customer-experience-with-clemens-behrend
PS: Did you already hear about ourmy new W3X Mastermind?
Our guest today is Vriti Saraf.
She is the CEO & founder of k20 Educators, a design studio that builds metaverse spaces for learning. She is also a co-founder of the first decentralized autonomous non-profit organization for educators, by educators, called Ed3 DAO. Both organizations aim to reimagine education. Vriti has served as a teacher, a professor, a dean, & a director in public, private, & charter schools both locally & internationally across k12 & higher education.
This episode was recorded through a StreamYard call on February 23, 2023.
You find the show notes here: https://webdrie.net/what-does-the-rise-of-the-metaverse-mean-for-education-with-vriti-saraf
PS: Did you already hear about ourmy new W3X Mastermind?
This is a short solo podcast about how my life changed in the last 12 months after I met Mark Schaefer at Social Marketing World 2022 and received my first NFT from Michael Stelzner.
This episode was recorded through a StreamYard call on February 18, 2023.
You find the video version of this episode and all info about the W3X mastermind here: https://webdrie.net/w3xcelerate/
Today's guest is Paige Donner. She is a social entrepreneur, Web3 entrepreneur and co-founder of the FrontierDAO. This is a decentralized autonomous organization focused on space exploration, fusion energy innovation and climate solutions through collaboration and decentralized science.
This episode was recorded through a StreamYard call on February 14, 2023.
You find the show notes here: https://webdrie.net/how-the-outer-space-virtual-museum-is-revolutionizing-education-with-blockchain-and-web3-technologies-with-paige-donner/
PS: Did you already hear about ourmy new W3X Mastermind?
We’re kicking off a new series in partnership with the Sky Club community. I’m a member myself and it's a community of marketers who are passionate about building brands in Web3. Today, I’m joined by fellow Sky Club member Jeremie Cabling and Mayank Jain, who is the CEO and Founder of Wally.
Wally is a company that builds seamless onboarding infrastructure for Web3. They work with Web3 apps to make their onboarding experience as simple as possible so they can grow their user base.
This episode was recorded through a StreamYard call on February 2, 2023.
You find the show notes here: https://webdrie.net/how-wally-simplifies-the-onboarding-process-for-web3-with-mayank-jain-jeremie-cabling
PS: Did you already hear about ourmy new W3X Mastermind?
Diego Borgo is an advisor for Fortune 500 brands, helping them enter the Metaverse and the NFT space. With his decade of expertise in digital marketing, he also consults with venture backed startups and educates the public on blockchain and NFTs with 30K followers on LinkedIn. He has been featured in more than 70 podcasts and has been nominated as one of the ten Metaverse experts to follow by W&V, Germany's leading marketing and media portal.
This episode was recorded through a StreamYard call on February 2, 2023.
You find the show notes here: https://webdrie.net/how-brands-businesses-should-enter-the-metaverse-and-nft-space-with-diego-borgo
PS: Did you already hear about ourmy new W3X Mastermind?
Today's guest is Jasper Driessens. He is the Co-Founder and CMO at Glo Dollar, the nonprofit anti-poverty version of the dollar.
Stablecoins are digital currencies that are pegged to the value of a stable asset, like the US dollar, to minimize price volatility. In this episode, we will delve into the story of Glo, a stablecoin that is making a difference in the fight against extreme poverty.
This episode was recorded through a StreamYard call on January 26, 2023.
You find the show notes here: https://webdrie.net/how-the-new-stablecoin-glo-lifts-people-out-of-poverty-with-jasper-driessens
PS: Did you already hear about ourmy new W3X Mastermind?
Today's guest is Marina Martianova, founder and CEO of Seamm
Marina is a serial entrepreneur who launched her first successful startup at the age of 21 and grew it to an over $1M run rate with $2.5K initial investments. Now, she is the founder and CEO of Seamm, a U.S.-based startup, the first to create digital twins of real-world fashion collections for virtual worlds.
In 2016, when she was 21, she founded Candice, a foodtech startup for desserts with no added sugar. She expanded it to 80 cities with over 14,000 distribution locations including clients like Starbucks, Metro Cash & Carry and small coffee shops in NYC like Lion’s Milk in Williamsburg. In addition to growing the run rate to over $1M, she increased revenues in the second year by 343%, in the third year by 72%, in the fourth by 253%, and exited in 2020.
In 2021, Marina founded Seamm with the mission of becoming a one-stop shop for fashion brands, gaming companies and users and bridging the gap between real-world fashion and virtual worlds, empowering users to fully express their identity in every reality. Marina has dreamt of becoming a fashion designer since she was three years old, embodying her desires by creating clothes for Barbies. Since she grew up with an older brother, they always played video games together. This is how the passion for both industries started. When she exited Candice, she started thinking of an opportunity to connect her two favorite markets into successful business and met an investor that believed in her and was ready to support her ideas.
This episode was recorded through a StreamYard call on January 17, 2023.
You find the show notes here: https://webdrie.net/what-inspired-seamm-to-merge-fashion-and-gaming-with-marina-martianova
PS: Did you already hear about ourmy new W3X Mastermind?
Today I'm joined by Gianina "Gigi" Skarlett. She is the Venezuelan Founder & CEO of Crypto Tech Women and W3 Learn Academy
In this episode, Gigi dives into the world of Web3 and explores the impact of Crypto Tech Women. She discusses the power of education when it comes to understanding Web3 and gives an overview of cryptocurrency wallets. Gigi also talks about the potential of non-fungible tokens and how they are revolutionizing the digital asset space.
Finally, Gigi explains how to make Web3 more accessible and user-friendly and shares her key takeaways. Listen in to learn more about the exciting world of Web3 and the potential of crypto tech women!
This episode was recorded through a StreamYard call on January 17, 2023.
You find the show notes here: https://webdrie.net/how-are-crypto-tech-women-changing-the-web3-space-with-gigi-skarlett
PS: Did you already hear about ourmy new W3X Mastermind?
Ethan Pierse is a highly experienced TV and radio interviewee, keynote speaker, moderator, host, and panelist in both English and French. He is the co-founder of the NFT Factory, a physical art gallery and trading center in Paris, democratizing and scaling European Web3. He is also the founding partner of Borderless Ventures and the director of the CryptoAssets Institute. He hosts a few podcasts as well.
This episode was recorded through a StreamYard call on January 10, 2023.
You find the show notes here: https://webdrie.net/how-france-is-becoming-the-hq-of-western-europes-web3-with-ethan-pierse
PS: Did you already hear about ourmy new W3X Mastermind?
Are you curious about the latest trends and insights in Web3 marketing?
Listen to this special bonus episode about the state of Web3 Marketing in 2023.
I talk about the findings of my survey '𝐓𝐡𝐞 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐖𝐞𝐛𝟑 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟑.' The participants have already received the results, but if you didn't get a chance to take the survey, you can still gain access by purchasing this exclusive series 2 NFT for only 0.003 ETH. Act fast and be one step ahead of your competitors with this valuable information.
Do you like to have more guidelines? Check out this YouTube video https://youtu.be/zWqGbh4JmGM by Uncut.fm founder Carlos Diaz. He explains how you to buy the NFT for about $4 or $5 and get access to the report.
Malene Bendtsen is an author and a business strategist teaching experts, teachers, public speakers and other freedom seekers how to write, publish and market their books. She is also the editor of more than 30 nonfiction books which on average sold 5x market average and created significant business growth for the author.
Malene is a futurist at heart and as a business model innovator, she is determined to find new ways for authors to connect with their audience and strategically use their books to build their businesses.
This episode was recorded through a StreamYard call on January 3, 2023.
You find the show notes here: https://webdrie.net/s2-e22-how-can-authors-use-nfts-and-blockchain-technology-to-connect-with-their-audience-with-malene-bendtsen/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
In this episode, host Joeri Billast speaks with Joe Pulizzi, an expert in the field of content marketing and the creator economy, about his background, how he got into content marketing, and how he's currently utilizing Web3 technology through social tokens and NFTs to monetize content and build a loyal audience.
This episode was recorded through a StreamYard call on December 20, 2022.
You find the show notes here: https://webdrie.net/how-to-utilize-web3-technology-through-social-tokens-and-nfts-to-monetize-content-and-build-a-loyal-audience-with-joe-pulizzi/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Today's guest is Nicky Billou.
Nicky is a successful author and speaker known for his books on leadership and success. He is a thought leader in the corporate world and works closely with entrepreneurs, coaches and service-based professionals. He is the co-founder of eCircle Academy, a yearlong program that helps professionals position themselves as authorities in their niche. Nicky is currently working on building an NFT with a major US brand and he asked me if he could share his insights and experience in this exciting new field.
This episode was recorded through a StreamYard call on December 14, 2022.
You find the show notes here: https://webdrie.net/s2-e20-how-to-become-a-thought-leader-in-the-web3-space-with-nicky-billou/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Today's guest is Nodo Ivanidze.
Nodo is the CEO and co-founder at Metaview.io and has 10 years of experience in the advertising business. He's a serial entrepreneur, Web3 investor, and business advisor. Nodo is building the first decentralized advertising marketplace for Metaverses.
This episode was recorded through a StreamYard call on December 13, 2022.
You find the show notes here: https://webdrie.net/how-does-building-a-business-in-web3-differ-from-web2-with-nodo-ivanidze
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Today's guest is Mark Schaefer. We talk about his newest book: “Belonging to the Brand: Why Community is the Last Great Marketing Strategy.”
Mark is an acclaimed marketing consultant, keynote speaker, podcaster, and university educator. He is the author of 10 books, including “KNOWN,” “Marketing Rebellion,” and “Cumulative Advantage.” His books are used as texts at more than 70 universities, can be found in more than 700 libraires, and have been translated into 15 languages.
This episode was recorded through a StreamYard call on December 22, 2022.
You find the show notes here: https://webdrie.net/why-community-is-the-last-great-marketing-strategy-with-mark-schaefer/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Today Joeri is joined by Carol Carpenter.
Carol is the CMO of Unity where she leads brand and creative, comms, customer insight, community, and more. Prior to joining Unity, she was the CMO of VMware where she led the transformation of the company from license software to subscription and SaaS. Carol has led teams in large and small companies, including Google, ElasticBox (sold to CenturyLink), Trend Micro, and Apple.
Unity is the world’s leading platform for creating and growing interactive, real-time 3D content. Our platform provides a comprehensive set of software solutions to create, run, and grow interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. We serve customers of all sizes, at every stage of maturity, from individual creators to large enterprises
This episode was recorded through a StreamYard call on December 8, 2022.
You find the show notes here: https://webdrie.net/what-opportunities-does-the-metaverse-present-for-businesses--with-carol-carpenter
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Today Joeri is joined by Jeff Kaufmann.
Jeff is the founder of Parachute. It's a business that helps brands build Web3 Solutions. He's also the founder of JUMP, one of the first marketing communities focused on Web3. He publishes a weekly newsletter focused on the Web3 space. He is also a collaborator and advisor at Seed Club, a DAO that operates as a social token incubator and accelerator.
This episode was recorded through a StreamYard call on November 22, 2022.
You find the show notes here: https://webdrie.net/how-building-a-community-and-utilizing-nfts-led-to-success-in-the-web3-space--with-jeff-kaufmann/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Today I am joined by Karen Shidlo, aka Blockchain Babe. She is the CMO at Fiat24, Web3 Banking Concept🇨🇭
She is inspired by how DeFi can address many of the flaws in existing financial systems and how blockchain technology will revolutionise the roles of banks and end users. She has worked in content marketing, visual and graphic design, and art direction for a diverse range of agencies, luxury brands and an ETH Spinoff in the biotech sector.
This episode was recorded through a StreamYard call on November 22, 2022.
You find the show notes here: https://webdrie.net/how-will-blockchain-technology-revolutionize-the-way-that-banks-operate--with-karen-shidlo/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Joeri is joined by Anjali Young, a Web3 pioneer and co-founder of Collab.Land.
Anjali has been interested in online communities since the early days of the internet, and was inspired to join Web3 because of the possibilities for people to come together and meet online. Collab.Land was founded as a tool for DAOs to use, but quickly became popular with NFT communities and social token projects as a way to bring supporters together.
This episode was recorded through a StreamYard call on November 21, 2022.
You find the show notes here: https://webdrie.net/how-collab-land-builds-communities-and-innovates-with-no-code-tooling-in-the-world-of-web3--with-anjali-young/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Our guest today is Thomas Pan aka TPan.
Thomas is a Growth and Marketing consultant for Web3 companies and projects. He shares Web3 growth and marketing case studies, analysis, and breakdowns in his Substack publication 'Web3 with TPan'. Previously, Thomas held growth roles at companies in mobile gaming (Scopely), rideshare (Uber), heathtech (Phil), and education/fitness (STEEZY).
This episode was recorded through a StreamYard call on November 15, 2022.
You find the show notes here: https://webdrie.net/what-can-we-learn-from-tpans-journey-from-web2-to-web3-with-thomas-pan/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Our guest today is Sandy Carter.
Sandy is an American business woman, speaker and author. She was a general manager at IBM from 2013 to 2016, vice president at Amazon Web Services from 2017 to 2021 and is currently senior VP of business development at Unstoppable Domains.
This episode was recorded through a StreamYard call on November 10, 2022.
You find the show notes here:
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Our guest today is Jeff Clatterbaugh.
Jeff and his artist partner are currently in the process of building a community by integrating the physical art world with the digital art world through an NFT project. They started from a Detroit based Graffiti art studio called Berkley Rose Studio. They are entering the space by helping to connect people together in the art world by utilizing our business and art experiences. Previously they have founded several organizations that enhances self development, leadership and networking. They are looking to help add value to your podcast by sharing ideas that may be insightful to your audience on the changing NFT art market.
This episode was recorded through a StreamYard call on November 10, 2022.
You find the show notes here: https://webdrie.net/how-to-connect-the-physical-and-digital-art-worlds-with-nfts-with-jeff-clatterbaugh/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Today's guest is Sanja Kon.
Sanja is CEO of Utrust, a blockchain-native payment platform acquired by Elrond Network in March 2022. Utrust helps merchants easily accept digital currencies for goods and services. Sanja is also an active investor, mentor, business coach and advisor.
I met Sanja last year at Web Summit, but during this year's event our schedules were too tight. So we recorded this episode through a StreamYard call after Web Summit on November 10, 2022.
You find the show notes here: https://webdrie.net/why-are-crypto-payments-to-soar-in-the-next-few-years-with-sanja-kon/
PS: Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Our guest today is Sasha Wallinger, Global Head of Web3 & Metaverse Strategy at Journey.
For more than a decade, Sasha has woven the physical, digital and virtual into luxury, premium and pop-culture ecosystems. Currently, Sasha translates Web3 opportunities, with a focus on connecting heritage, fashion and luxury brands with their audiences.
This episode was recorded in the podcast booth at Web Summit on November 4, 2022.
You find the show notes here: https://webdrie.net/web-summit-2022-what-are-the-amazing-opportunities-in-the-metaverse-with-sasha-wallinger/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Our guest today is Amy Peck, founder and CEO at EndeavorXR.
EndeavorXR is a leading global VR/AR (XR) consulting firm. Amy is a futurist who speaks globally on XR, the metaverse and emerging tech. Amy works with Fortune 500 companies on XR strategy, digital transformation and insights into the metaverse.
This episode was recorded in the podcast booth at Web Summit on November 4, 2022.
You find the show notes here: https://webdrie.net/web-summit-how-to-bring-inclusive-storytelling-to-web3-with-amy-peck/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Our guest today is Simone Berry.
Simone is Co-Founded People of Crypto Lab with the goal of bringing diverse and inclusive storytelling to Web3. Simone leverages her expertise in crypto, fashion and culture to usher Web2 brands & consumers into Web3 through authentic integrations.
This episode was recorded in the podcast booth at Web Summit on November 4, 2022.
You find the show notes here: https://webdrie.net/web-summit-how-to-bring-inclusive-storytelling-to-web3-with-simone-berry/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Our guest today is Amanda Cassatt.
Amanda is co-founder and president of Mojito, a new Web3 platform for NFT commerce, finance and community engagement. Mojito is the first venture to spin out of Serotonin, a crypto-native strategic marketing firm and product studio that Amanda is CEO of.
This episode was recorded in Media Village at Web Summit on November 4, 2022.
You find the show notes here: https://webdrie.net/web-summit-how-your-company-can-join-the-web3-space-with-amanda-cassatt/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Today's guest is Gali Arnon, CMO at Fiverr.
Gali has served as Fiverr Chief Marketing Officer since October 2017. Prior to joining us, Ms. Arnon served as Chief Executive Officer of Brightcom Group Ltd, a digital marketing and publicly traded company in India, from 2015 to 2017.
This episode was recorded in the podcast booth at Web Summit on November 4, 2022.
You find the show notes here:
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Today's guest is Anastasiia Bobeshko.
Anastasiia is Head of Marketing at Yellow. She is a marketing visionary and technology enthusiast whose main passion is building global brands by creating digital acquisition strategies with the help of witty omni-channel communication.
Yellow is building the Web 3.0 Internet of Finance through groundbreaking Fintech technologies, Blockchain startup incubator seed investments, mentorship, advisory, analytics, and software solutions.
This episode was recorded in Media Village at Web Summit on November 4, 2022.
You find the show notes here: https://webdrie.net/web-summit-2022-the-current-state-of-web3-where-we-are-and-whats-next-with-anastasiia-bobeshko/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Today's guest is Christin Günther, Co-Founder and CMO at Biomes
Christin holds a M.A. in Media Economics, Communication & Psychology and is passionate about disrupting the health system.
This episode was recorded in Media Village at Web Summit on November 3, 2022.
You find the show notes here: https://webdrie.net/web-summit-2022-why-a-new-era-of-healthcare-is-dawning-with-web3-with-christin-gunther/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Our guest today is Megan Nilsson.
Megan is a high-end crypto and NFT portfolio consultant and Web 3 strategy for large companies, investors and celebrities, and also an investor in crypto and a member of Bored Ape Yacht Club, Doodles and World of Women, among many other NFTs.
This episode was recorded at the podcast booth at Web Summit on November 2, 2022.
You find the show notes here: https://webdrie.net/web-summit-2022-how-crypto-megan-became-a-crypto-influencer-and-nft-investor-with-megan-nilsson/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Our guest today is Giovanna Graziosi Casimiro.
Giovanna is a metaverse producer at Decentraland, where she is the head of Metaverse Fashion Week. She has more than a decade of experience in digital design and the XR industry.
This episode was recorded at the podcast booth at Web Summit on November 2, 2022.
You find the show notes here: https://webdrie.net/web-summit-2022-how-giovanna-produced-the-metaverse-fashion-week-at-decentraland-with-giovanna-graziosi-casimiro/
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Since Web Summit 2021 in Lisbon where I started the CMO Stories podcast, I recorded 57 episodes for season 1 .
One year later at Web Summit 2022, I decided to start with season 2 and focus on guests that are coming from the web3 space – or at least with a link to web3 marketing.
This episode was recorded at the podcast booth at Web Summit on November 2, 2022.
PS: Did you already hear about ourmy new CMO Stories NFT? Be sure check it out and learn about the benefits you get 🔥
Our guest today is Phil Pelucha, an internationally renowned Celebrity Entrepreneur and Business & Sports Consultant best known for 'Billionaires in Boxers.'
- A former professional athlete
- Producer & Director of BiBtv.
- Host of a top 5% podcast with more than 1m downloads each month
- Created over 10k hours of podcasting & Satellite TV content.
He is famous for his ability to take your business from Unknown to Unrivalled; that and his highly publicized long-term ambition to own Liverpool FC.
Phil is known to have said the following: “You cannot wait for an invitation to the top of your industry; you must invite yourself. We will show you how”
This episode was recorded through a StreamYard call on October 20, 2022.
PS: Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Today's guest is Edward Sturm, Co-Founder at Commit Club.
Edward has made viral videos totaling hundreds of millions of views, the first play-2-earn blockchain game while running the biggest blockchain meetup in the world, and has done search engine optimization for Fortune 100 companies. He's a self-improvement fanatic, doing cold showers and daily meditation since college. For the last four years, he has traveled the world and lived in over 30 countries.
This episode was recorded through a StreamYard call on September 15, 2022.
PS: Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
The guest for this episode is Sam Kamani, a Web3 expert, tech CEO and author.
Sam is the Chief Web3 Strategist for Moonstream.to, Moonstream is the Web3 engine for Blockchain based games. Moonstream has handled over $2.5 Billion in transaction volume to date. Sam is also the founder and host of the Web3 with Sam Kamani podcast, a top 20 Web3 podcast globally and author of the Amazon Best selling "The 30 Day Startup".
He talks about opportunities in Web3 and why Web3 is going to be as big as the next industrial revolution.
In this episode, I am welcoming Janet Casey.
Janet, an Adweek 35 Women Trailblazers USA, launched Marketing Doctor in 2003 and has grown it into a multi-million dollar agency specializing in global media planning and media buying. She brings considerable expertise in media planning, media buying, attribution / measurement and data strategy to the table. Leading one of the few companies in the country that did not participate in the Great Resignation (98% Retention Rate).
Janet is an expert on work culture, developing leadership and workforce retention. As President and Founder of Marketing Doctor, she is proud to lead a cutting-edge agency recognized as an Inc. 5000 Fastest Growing Private Company in America, 3 years running, along with multiple other national awards.
This episode was recorded through a StreamYard call on August 31, 2022.
PS: Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Today's guest is Dean Isaacs.
When Dean launched his consulting firm in a new city where he had no contacts or network, and went from zero sales to high 6 figures in under 14 months, people started asking me how he did it.
His secret was merging marketing and sales into a simple, cohesive approach that is aligned with how my ideal clients buy. He calls this approach 'Eliminating the Friction Effect'.
Dean loves to share his practical, actionable sales, marketing and business growth ideas with us.
This episode was recorded through a StreamYard call on August 30, 2022.
PS: Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Today's guest is Chris Koronowski.
Chris's background is in computer science. He has almost 8 years of experience in sales and digital marketing, and 5 years of experience as a LinkedIn Consultant that includes Content Generation, Personal Branding, Lead Generation, and building Sales Funnels. Since the beginning of this year.
Since this year, Chris has started focussing on Web3 Marketing and has exponentially developed his personal brand on LinkedIn.
This special bonus episode was recorded through a StreamYard call on August 24, 2022.
Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Today's guest is Justin Croxton. He is an Inc 5000 Entrepreneur Helping Enterprises Implement Cutting Edge Lead Gen Solutions.
He is the CEO of Propellant Media. They use a unique technology called geofencing marketing that sets them apart from other lead generation agencies. He shares more on how he build his agency to 8 figures in 5 years with no funding or acquisitions as well as how he helps brands target and grow their revenue through advanced digital tools.
This special bonus episode was recorded through a StreamYard call on October 19, 2022.
Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Today's guest is Bryan Clayton.
Bryan is the Co-Founder and CEO of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.
Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee, growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.
This episode was recorded through a StreamYard call on August 12, 2022.
Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Today's guest is Josh Tapp.
Josh is the host of the Apple iTunes Top 50 Marketing and Entrepreneurship Podcast, The Lucky Titan, Josh has worked with over 1500 of the world’s top entrepreneurs discovering their most coveted business success secrets and sharing them with the world. His company, Podcast Multipliers, has helped over 750 entrepreneurs (and counting) to launch, monetize, and scale their own industry leading podcasts.
Leveraging the Pantheon Method (Josh's proprietary method for scaling industry leading podcasts), he founded multiple 7 figure businesses and has spoken in front of nearly 500,000 entrepreneurs worldwide.
This episode was recorded through a StreamYard call on August 18, 2022.
Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Our guest for this episode is Brenden Kumarasamy.
Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.
This episode was recorded through a StreamYard call on August 18, 2022.
Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Today's guest is Anthony Coppedge. He leads the vision for how business agility is infused in Digital Sales at IBM. He relishes the chance to sabotage mediocrity. He fuels his heart by mentoring, writing, teaching, and coaching a variety of audiences.
He started applying Agile in marketing in 2009 at a software company and has been iterating and learning for the past 10 years how to reframe the dynamic between Marketing & Sales.
This episode was recorded through a StreamYard call on August 18, 2022.
Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Today's guest is Christopher Weiher. He helps business owners make authentic videos that connect with their network and drive leads and sales.
Chris is a video producer and business owner with over 20 years of experience in the industry. Focusing on B2B videos, Chris has created animations, videos for events and sales presentations, commercials and now works with business owners to help them create their own videos and only cares about results!
This episode was recorded through a StreamYard call on August 17, 2022.
Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Today's guest is Roland Pokornyik.
He is a seasoned email marketer and CEO,Co-founder of Chamaileon.io - an email creation platform for teams. He regularly blogs and speaks about email design and related topics too. He's open to share his entrepreneurial challenges on bootstrapping a global SaaS product in a very competitive industry and scaling to a team of 20.
This episode was recorded through a StreamYard call on August 17, 2022.
Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Today our guest is Charles Brecque – legal tech founder making contracts machine readable.
Charles is the founder & CEO of Legislate. He founded Legislate in April 2020 in Oxford to make contracts machine readable using patented knowledge graph technology. Before founding Legislate, Charles brought Machine Learning solutions to market for three years at Mind Foundry, a spin-out from the University of Oxford. Charles is a graduate of the École Centrale de Lyon.
This episode was recorded through a StreamYard call on August 16, 2022.
Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
Today's guest is Mat Boyle. He is the CEO and Founder of Online To Offline (O2O), a company dedicated to helping businesses increase their lead generation activities, optimize their sales conversions and maximize their profits.
But that's only part of the story, O2O is committed to using entrepreneurship and job creation as a vehicle to end poverty driven exploitation and sexual slavery by opening centres in developing countries and using them as community hubs.
Mat lives on the Sunshine Coast in Australia with his wife and six kids where he spends his spare time training for Strongman Competitions
This episode was recorded through a StreamYard call on August 3, 2022.
Did you already hear about ourmy new CMO Stories NFT?
Be sure check it out and learn about the benefits you get 🔥
What are NFTs and why should podcasters care? Listen to this special bonus episode with Carlos Diaz, Founder of Uncut.FM, Podcaster and Investor.
Carlos was born and raised in France, and has now lived in San Francisco for +10 years. He is a repeat entrepreneur and created his first startup, Emakina, at the age of 23, before taking it public in 2006. Carlos also founded blueKiwi, the first SaaS company in France, moved the company to Silicon Valley in 2010 and sold it two years later. Carlos also ran a startup accelerator program for four years and continues to invest through his fund Diaspora Ventures. Today, Carlos is the founder and CEO of Uncut.fm and is helping creators and podcasters to create communities and increase revenue through a all-in-one NFT platform for creators.
This episode was recorded through a StreamYard call on August 30, 2022.
You can get the NFT mentioned in this podcast through this link: https://cmo-stories.uncut.fm
However you will need the password that is mentioned in this episode.
Today's guest is Daniel Alfon, LinkedIn author, expert and trainer.
Daniel is the author of the book "Build a LinkedIn Profile for Business Success". He opened his LinkedIn account in early 2004. He holds a Master's Degree in English from La Sorbonne Nouvelle and helped thousands of entrepreneurs and consultants grow their business.
Warning: he loves busting LinkedIn myths!
This episode was recorded through a StreamYard call on August 1, 2022.
Did you already hear about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
Today's guest is Tom Ruwitch.
He is a consultant, content-marketing expert, and founder of Story Power Marketing. Tom is a digital marketing pioneer who founded the email marketing software and services company MarketVolt in 2001 – before most business people had even heard of email marketing.
Today, coaches, consultants, and other experts hire Tom to power up their stories because most dish out the same old boring content that turns off prospects, and then they feel frustrated and stuck. So Tom helps them transform content from boring to brilliant, turn marketing from frustrating to fun, and convert results from pitiful to profitable.
This episode was recorded through a StreamYard call on July 27, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
Today's guest is Aaron Wollner. He is the CMO of Quontic
If you aren’t familiar, Quontic was born during the financial crisis as a small community bank in New York. Following Dodd-Frank regulations, it was recognized as a Community Development Financial Institution (CDFI) bank. This enables Quontic to lend to people who have earned the opportunity to afford homeownership but have traditionally been excluded. As the first bank to offer bitcoin rewards on debit card purchases, Quontic quickly shifted online so that it could serve more clients in more ways. It now has employees in 35 states serving clients across the country.
This episode was recorded through a StreamYard call on July 26, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
Today's guest is Jason Barnard. He is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).
His backstory: from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...
This episode was recorded through a StreamYard call on July 26, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
Today's guest is Marco Torres. He is the Founder of MarketingBoost.com, he has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing.
Marco teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.
This episode was recorded through a StreamYard call on July 26, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
Today's guest is Carl Hallam. He is the CMO at Kriptomat, an online platform that enables people globally to quickly, safely and easily buy, sell and store digital currencies in the local language and with local support.
I have met Carl in our CMO💯Club on Discord. This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together. Get your free invite via this link: https://joeri.link/cmo100club
This episode was recorded through a StreamYard call on July 26, 2022.
Today's guest is Tracy Hazzard. She is a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column; and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts.
As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell.
This episode was recorded through a StreamYard call on July 25, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
This is the 33th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Mark Firth. He spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens but he was left feeling unfulfilled. He went in search of answers and an 11 year journey from the UK to Colombia for a decade, fell in love and stated a family and then a business. He finally made it into Florida on an investment visa supported by his business.
Mark runs High Profit Consulting which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategies
This episode was recorded through a StreamYard call on July 19, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
Special bonus episode of the CMO Storiespodcast with Lux Narayan, Obituarist, Tech Entrepreneur, Wannabe Comedian and Author
Lux believes that "So, what do you do?" is a tough question to answer and should certainly not be answered with the current title on your LinkedIn profile.
In 2021, he published "Name, Place, Animal, Thing", an Amazon bestseller- to help people answer this dreaded question. He enjoys mining the intersections of various spheres of life and work, speaking of which... He is the CEO and a co-founder at StreamAlive, a category-defining, fun and engaging web application that helps livestreams and live events on Zoom, YouTube Live, and everything in between literally come alive. With the ability to track, increase, and convert engagement simply through the live chat, StreamAlive's goal is to help presenters and creators take their audiences from bored-away to blown-away.
Prior to founding StreamAlive, and prior to a creative and personal break, Lux was a co-founder and the CEO at Unmetric right up to their acquisition by Cision, the world’s largest “earned media platform” that’s now a part of Platinum Equity, a $20bn+ private equity group. He is a perpetual learner of "stuff' -- from origami and molecular gastronomy to stand-up and improv comedy. He enjoys reading obituaries and has given a talk on the TED main stage - on lessons from 2000 obituaries. This talk has been viewed over 2 million times and translated into every majorly spoken language.
This episode was recorded through a StreamYard call on August 15, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
This is the 32th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Avi Kumar. He is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service. Recently Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses.
Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! His diverse educational and business background gives him a truly unique insight into the finer nuances of both the business and technological aspects of online business.
This episode was recorded through a StreamYard call on July 18, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
This is the 31th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Mike Ulmer. While he specializes in helping business people write their books, he has written 13 books with a total of nearly $1 million in total sales revenue.
His latest book (March, 2022) is Show and Tell Writing: A Great Short Business Book About How To Write A Great Short Business Book.
This episode was recorded through a StreamYard call on July 14, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
This is the 30th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Derek Gorthy. He is a co-founder at Enshrine, a Web3 community engagement platform for creators that want to build unique experiences for their fans. He developed a diverse skillset working in consulting across the technology, health, and financial industries. He attributes his success in these industries to his ability to fundamentally understand his customer's needs and his aptitude for designing innovative solutions to the problems he identifies.
This episode was recorded through a StreamYard call on July 14, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
This is the 29th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Tom Shapiro. He is CEO of Stratabeat, a B2B marketing agency. Services include SEO, content development, content marketing, web design, and account-based marketing (ABM).
Tom's insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, and MediaPost. Shapiro is the author of the books “Rethink Lead Generation: Advanced Strategies to Generate More Leads for Your Business” and “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth,” both available on Amazon.
This episode was recorded through a StreamYard call on July 13, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
This is the 28th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Babak Hodjat. He is a serial entrepreneur behind several Silicon Valley companies as main inventor and technologist, and currently serves as CTO - AI at Cognizant. Babak is the former co-founder and CEO of Sentient, responsible for the core technology behind the world’s largest distributed artificial intelligence system, and he was also the founder of the world's first AI-driven hedge-fund, Sentient Investment Management. Babak is widely credited as the main inventor of the natural language technology used in Apple’s Siri.
This episode was recorded through a StreamYard call on June 23, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
This is the 27th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Brandon Leibowitz. He runs and operates SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get ranked at the top of Google by using search engine optimization tactics
This episode was recorded through a StreamYard call on June 20, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your free invite via this link: https://joeri.link/cmo100club
This is the 26th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Inbal Claudio, Founder at Like Minded Collective. This is a social media platform for female founders, so that they can create genuine personal connections with like-minded women
This episode was recorded through a StreamYard call on June 16, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your invite via this link: https://joeri.link/cmo100club
Do not hesitate, because it is free.
This is the 25th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is William Glass, CEO & Co-Founder of Ostrich and host of the Silicon Alley Podcast. His mission is to improve global financial well-being. Ostrich’s mobile app addresses financial literacy deficits by creating game-like social community and accountability around money. The key is tackling the emotional side of money and creating strong money habits.
Prior to starting Ostrich, William worked at an AI Market research company in New York City. Additionally, William led sales teams at Gartner Research where they worked with the leadership teams of tech startups from pre-revenue to $250M in revenue.
This episode was recorded through a StreamYard call on June 16, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your invite via this link: https://joeri.link/cmo100club
Do not hesitate, because it is free.
This is the 24th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Dasha Kichuk, CEO & Co-Founder of Effa Toothbrush. They are creating amazing sustainable products, aiming to replace disposable plastics around the World.
For the past 10 years, Dasha has been working as a project manager in different huge international companies, but she has always felt that she didn't fit there.
So she and her husband launched our own company, where they create fantastic products and make this world a better place.
This episode was recorded through a StreamYard call on June 14, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your invite via this link: https://joeri.link/cmo100club
Do not hesitate, because it is free.
This is the 23th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Jonathan Zacks, Founder of GoReminders. Jonathan is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders which increases business revenue and cuts wasted staff time with automated appointment reminders & online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small businesses with automation and communication.
This episode was recorded through a StreamYard call on May 19, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your invite via this link: https://joeri.link/cmo100club
Do not hesitate, because it is free.
This is the 22th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Daniel Hafner, Company Owner at Dapper Mobile Apps. Dan started out building apps with zero ability to write a single line of code, yet somehow figured out how to build an entire app development business! He works with high-level coaches, content creators and entrepreneurs to put their idea into a tangible, sleek and scalable app model.
This episode was recorded through a StreamYard call on May 19, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your invite via this link: https://joeri.link/cmo100club
Do not hesitate, because it is free.
This is the 21th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Sean Johnson. He is the author of SIP: "How kids can taste entrepreneurship and build the best lemonade stand ever". Sean is a founding partner at Manifold, a venture holding company, and has spent the last 12 years investing in early stage startups and advising enterprise organizations on innovation. For 8 years he's been a professor in the marketing department at Northwestern's Kellogg School of Management.
This episode was recorded through a StreamYard call on May 16, 2022.
Did you already about our CMO💯Club, a brand new CMO community?
This is the club where you can brainstorm with your peers, discuss the latest trends, share your experiences & troubleshoot together.
Get your invite via this link: https://joeri.link/cmo100club
Do not hesitate, because it is free.
This is the 20th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Mathieu Mireault. He is the Co-founder and CMO at Dermadry Laboratories Inc. He is a master in marketing and a passionate healthcare entrepreneur.
His company has been nominated as the most innovative company in Quebec in 2021 and the best start-up of the city in 2020. He's written in numerous publications such as the Huff Post.
Mathieu and his team have been changing the way people look at and treat excessive sweating.
This episode was recorded through a StreamYard call on May 11 2022.
Did you already about our CMO💯Club, a brand new CMO Community?
Get your invite via this link: https://joeri.link/cmo100club
Do not hesitate, because it is free.
Happy listening!
– Joeri
This is the 19th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Brianne Hanson. She started my first company at 21. Being a female in technology is hard enough, let alone being 21 with no experience. But she was passionate and she had the drive, so she spent dedicated time working on herself through confidence building as well as inserted herself in entrepreneurship to be the best and most efficient version of herself. 6 years later, she now owns 3 companies and runs a podcast 'Becoming Entrepreneurs' ranked top 5% globally!
This episode was recorded through a StreamYard call on May 10 2022.
Did you already about our CMO💯Club, a brand new CMO Community?
Get early access via this link: https://joeri.link/cmo100club
It's free!
Happy listening!
– Joeri
This is the 18th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Jono Petrohilos, Fitness Australia Educator of the Year, online course creator, international speaker, best selling author and podcast host This episode was recorded through a StreamYard call on April 27, 2022.
Did you already about my CMO💯club, a brand new CMO Community? If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Happy listening!
– Joeri
This is the 17th episode of the CMO Storiespodcast: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
Today's guest is Clara Baldwin, founder and CEO at Peace Over Pieces Domestic Abuse Non-Profit, Ground Plan Studio Marketing, and Cure Medical Marketing. This episode was recorded through a StreamYard call on April 25, 2022.
Did you already about my CMO💯club, a brand new CMO Community? If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Happy listening!
– Joeri
Welcome to the CMO Stories Podcast, Episode 16.
This short episode is about marketing brainstorm sessions.
I recently did a great marketing workshop at one of my clients and wanted to share some thoughts around it.
Let me know your thoughts via joeri@efficado.com
All feedback welcome!
– Joeri
This is the 15th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
My guest for this episode is Vahag Karayan, co-founder and CEO/CMO of BrandLens Inc, a revolutionary User-Generated SaaS video startup for agencies and brands. This episode was recorded through a StreamYard call on April 14, 2022.
Did you already about my CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Apply for the CMO💯club here: joeri.link/cmo100club
Happy listening!
– Joeri
Welcome to the CMO Stories Podcast, Episode 14. If you'd like to get a taste of my book, then this episode is for you.
Book title: The 5K Challenge for Solopreneurs
Subtitle: How To Make 5K In 21 Days Through Social Media – Without Spending Money On Ads
Where to find it?
- Ebook: https://www.amazon.com/dp/B08W6W4BV5
- Hardcopy: https://efficado.io
All feedback welcome!
– Joeri
PS: Let's connect on Instagram or Twitter: @joeribillast
https://www.instagram.com/joeribillast
https://twitter.com/joeribillast
This is the 13th episode of my podcast CMO Stories: conversations with Marketing Leaders from all over the world about their challenges, tools and tactics.
My guest for this episode is Park Howell, Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster and Brand Raconteur at Business Story
Business of Story.
Your story matters. Especially if you want to grow sales. Attract and retain top talent. Open more doors and close more deals creating life-long customers. But...
...if you don't tell your story, everyone who matters to you will make one up about you. And you probably won't like it.
For 35 years in branding, marketing and sales, Park has preached being different and distinctive. But now he knows that's not enough. You need to know how to share your story with the world.
He'll show us how ... easily & happily.
After running his ad agency, Park&Co, for twenty years, in 2016 he did a wacky thing to most. He shuttered his shop and struck out on a new adventure to help leaders like excel through the stories they tell.
Now he consults, teach, coach and speak internationally working with brand leadership, their marketers and sales teams to craft and tell endearingly authentic stories that sell.
He hosts the popular Business of Story podcast ranked among the top 10% of downloaded shows in the world.
Everything he has learned so far about business storytelling is captured in his new book 'Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand'. He has also co-written 'The Narrative Gym for Business – Introducing the ABT Framework for Business Communication and Messaging'.
In this episode we will discuss the ABT framework and do a practical exercise for my own personal brand.
This episode was recorded via StreamYard call on March 30, 2022.
Did you already about my CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Apply for the CMO💯club here: joeri.link/cmo100club
Happy listening!
– Joeri
Welcome to the CMO Stories Podcast, Episode 12.
Other entrepreneurs and CMOs often ask me about my book writing adventure. So I decided to tell my own personal story in a podcast episode.
Book title: The 5K Challenge for Solopreneurs
Subtitle: How To Make 5K In 21 Days Through Social Media – Without Spending Money On Ads
Where to find it?
- Ebook: https://www.amazon.com/dp/B08W6W4BV5
- Hardcopy: https://efficado.io
All feedback welcome!
– Joeri
PS: Let's connect on Instagram or Twitter: @joeribillast
https://www.instagram.com/joeribillast
https://twitter.com/joeribillast
Welcome to the CMO Stories Podcast, Episode 11.
Last week, I was in San Diego for the event Social Media Marketing World 2022. And I thought it would be a good idea to give you some feedback and tips related to this event. I will keep it short, but I hope that you can learn something from me. So let me share my experiences with you in this episode.
– Joeri
PS: Let's connect on Instagram or Twitter: @joeribillast
https://www.instagram.com/joeribillast
https://twitter.com/joeribillast
This is the 10th episode of my podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is David Benoliel, CMO and Co-founder at Ainfluencer.com. This episode was recorded through a Zoom-call on February 23, 2022.
Together with podcast I am launching the CMO💯club, a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Apply for the CMO💯club here: joeri.link/cmo100club
Happy listening!
– Joeri
This is the ninth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is My Hoang Nguyen, Head of Influencer Marketing at ELSA, Corp (Top 5 A.I English learning speech assistant app). This episode was recorded through a Zoom-call on February 15, 2022.
Together with podcast I am launching a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Apply for the CMO💯club here: joeri.link/cmo100club
Happy listening!
– Joeri
This is the eighth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Louise del Rosario Jensen, Marketing Manager at Digital Hub Denmark. This episode was recorded through a Zoom-call on January 20, 2022.
Together with podcast I am launching a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Happy listening!
– Joeri
This is the seventh episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Olivia Karlsson, CMO and Co-Founder at Swiftly. This episode was recorded through a Zoom-call on January 19, 2022.
Together with podcast I am launching a brand new CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Happy listening!
– Joeri
This is the sixth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Nadia Ivanova, CMO at Unlimint. This episode was recorded through a Zoom-call on December 8, 2021.
Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Happy listening!
– Joeri
This is the fifth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Nura Ali, Chief Marketing Officer at Boat Mobile. She is also the
CEO of Bold Branding Group. This episode was recorded through a Zoom-call on December 1, 2021.
Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
Happy listening!
– Joeri
This is the fourth episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Rachel James, Chief Marketing Officer at Applaud. This episode was recorded through a Zoom-call on December 1, 2021.
Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
I hope you enjoy listening to this episode.
All feedback welcome!
– Joeri
This is the third episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Emilia Korczynska, Head of Marketing at Userpilot. This episode was recorded through a Zoom-call on November 29, 2021.
Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
I hope you enjoy listening to this episode.
Alle feedback welcome!
– Joeri
This is the second episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Gaëlle Pitaud, International Marketing Manager at WorkAdventure. This episode was recorded through a Zoom-call on November 24, 2021.
Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
I hope you enjoy listening to this episode.
Alle feedback welcome!
– Joeri
This is the first episode of my brand new podcast CMO Stories: conversations with Chief Marketing Officers, Marketing Directors, Marketing Managers from all over the world about their challenges, tools and tactics.
My guest for this episode is Yaroslava Upatova, CMO at Decima Digital & TORI. This episode was recorded at Web Summit in Lisbon on November 4, 2021.
Together with podcast I am building a CMO Community. If you want to know more, follow me on Twitter or Instagram and send me a DM with the keyword "CMO100".
I hope you enjoy listening to this episode.
Alle feedback welcome!
– Joeri