The Craft Podcast: Recent Episodes
Jonathan Pan
Craft opens up opportunities. Listen to the stories and learn from the experiences from those who have mastered their craft.
In this episode, we learn about how kids content is created with Michele Hennessy, Senior Creative Executive at Apple TV+ Kids.
1:25 What creative executives do
3:20 Overview of the creative development process and commonly used terms and functions
6:25 How to get started as a creative executive
10:00 Gaining empathy and experience through various roles in the creative development process
13:00 Breaking down the typical age groups and their characteristics
16:24 What are the business and social impact of investing in kids entertainment
21:15 Balancing entertainment and education in content creation
23:34 Appreciating the craft of different genres
26:11 Explaining the different components of content budgets
30:40 How to get started in the kids entertainment industry
entertainment #education #streaming #tvshow #kids
In this episode, we evaluate NFTs and their purported benefits through similar examples in gaming history with Dan Felder, Senior Game Designer, Riot Games.
0:00 Intro
1:31 Play to Earn: History (WoW in 2017) vs. Today (Axie Infinity)
7:27 Managing game economies (gold, items, etc.)
10:00 History of IP Interoperability: Amiibos
15:00 Practicalities of IP Interoperability from an established Game Studio's POV
20:00 IP Interoperability vs cross-promotion
26:00 NFT vs. download code and tech behind NFTs
30:00 Ownership scenarios of NFTs
31:20 The value of decentralized databases for games
35:00 Why game studios want to stop supporting games
39:30 What options do communities of web2 games and web3 games have when game devs no longer want to support the games?
42:10 Create-to-Earn
Referenced in the show:
https://store.steampowered.com/app/327690/Gigantic/
https://www.wired.com/2013/09/diablo-auction-house/
https://variety.com/2019/film/news/sony-marvel-tom-holland-spider-man-1203351489/
https://www.nbc.com/the-office/video/dwights-second-life/3842661
https://www.quora.com/Why-do-professional-poker-players-need-to-be-staked
https://www.pcgamer.com/runescape-golden-party-hat-hunt/
https://www.wired.com/2006/02/making-a-living-in-second-life/
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gamedesign #NFT
Learn about game design with Dan Felder, Senior Game Designer, Riot Games
0:00 Intro
3:00 What is game design and what types of game designers are there?
6:40 Systems design vs content design
10:00 How to get started in game design as a craft
13:00 Media design, new media, and interactive media
15:00 Storytelling and decision moments
19:00 How game design has changed in recent years
22:23 Using data in game design
25:12 What makes a game designer great?
29:00 General game designer POV on NFTs looking through the lens of history
36:50 Who makes game design decisions?
40:46 Designing board games as an easy way to try game design
Referenced in the show:
https://www.gamedeveloper.com/design/-quot-the-door-problem-quot-of-game-design
https://ryanschultz.com/2021/04/24/to-teleport-or-not-to-teleport-teleporting-versus-walking-in-the-metaverse/
https://www.nytimes.com/2009/02/15/magazine/15Battier-t.html
https://www.youtube.com/watch?v=fbzhHSexzpY
Learn about DeFi, short for decentralized finance, with Jason Hitchcock, Founder and GP at 4 Moons, LLC.
0:00 Intro
1:01 How and when Jason got into DeFi
2:47 How DeFi has created a new style of crypto investing
7:05 Understanding the relationship between Terra, LUNA, and UST
12:09 What are stable coins?
15:17 What are some DeFi strategies besides stable coin farming?
18:30 What are the risks involved in investing in cryptocurrency?
21:33 Taking an experimental approach to DeFi
23:39 Applying Jason's approach to a specific example (LUNA)
26:59 Crypto in gaming, Avalanche
28:32 The science of fandom and how it relates to crypto/DeFi
Guest: Jason Hitchcock, Founder and GP at 4 Moons, LLC
https://twitter.com/JasonHitchcock/
Referenced in the show:
https://twitter.com/JasonHitchcock/status/1509090559914295298
https://www.terra.money/ https://www.avax.network/
https://astroport.fi/en
https://help.coinbase.com/en/coinbase/getting-started/crypto-education/wrappedluna
https://docs.terra.money/docs/learn/protocol.html
Learn about data science and analytics with Mabel Lin, Data Science Manager, Metaverse, Meta.
Learn about leading entertainment brands in Latin America with Luisa Fernández, Head of Gaming Video Creators, Meta.
Learn about international game publishing and operations with Jin Oh, Former President, Worldwide Publishing (Esports, Marketing, Publishing, International Offices, Pub Ops).
Learn about Kevin's journey starting from collegiate esports and jumping recently into crypto/web 3/play-to-earn games as Co-Founder and Co-CEO of AcadArena. AcadArena raised a $3.5MM seed round in December 2021.
Learn about the evolution of esports starting with organized play and leading into broadcasted competitions and tournaments with Alex Charsky, Associate Director, Esports, Ubisoft.
Learn about the Strategy and Operations role/craft and how it has evolved with Shen Gao, US Head of LIVE Operations at TikTok.
Learn about how to expand and extend brands to support consumer affinity with Stone Newman, former Chief Revenue Officer of pocket.watch.
Learn about creating content worth watching/listening/reading with Mark Register, Former Creative Director at Cloud9, Head of Content at Pipeline/Blitz Esports, and more.
Learn about genuine content creation with Tips Out, Chief Operating Officer of OTK (One True King).
Learn about scaling player support organizations (customer support) with Tony Won, Head of Customer Experience at TruPlay Games and formerly Director of Player Support at Epic Games and Riot Games.
Learn about content insights in media and entertainment with Kathi Chandler-Payatt, Vice President, Content Insights & Strategy at MGM (Metro-Goldwyn-Mayer Studios Inc.).
Learn about business development in esports with Carlos Alimurung, CEO of One Esports. Carlos also covers how he made his mid-career industry switch into esports and other frameworks for making major career decisions.
Learn about growth and building a great fan community with Arnold Hur, Chief Operating Officer, Gen.G Esports.
Learn about Gaming Ecosystem Management with Ilja Rotelli, Head of Investment and Business Development, International at Amazon Games and Former Director of Community and Esports at Riot Games and Blizzard Entertainment.
Learn about private wealth management with Mike Field, CFA, Portfolio Manager at Bank of America Private Bank.
Learn about Creative Development in films with Eric Hsiao, Creative Executive, Perfect Storm Entertainment.
Learn about defeating cancer with our immune systems (immunotherapy) with Raj Bhadra, Senior Principal Scientist at Pfizer.
Learn about different leadership styles with Derek Kenmotsu, Director, Content Strategy and Planning at Tempo and a former US Army Green Beret.
Learn financial planning and analysis with Branden Roberts, Director of Financial Planning & Analysis, United Talent Agency.
Learn about the growth and performance marketing with Stephen Saiz, Head of Growth Marketing, Amazon Games.
Learn about the business of film and deal analysis with Alex Keyes, Director, Finance & Deal Analysis, STX Entertainment.
Learn about programmatic ad-tech with Nevin Vages, Leader in Marketing Technology Sales, at Amazon. This episode covers how he approaches enterprise sales and explores the impact of iOS 14 changes.
Learn about product management with Aleena Byrne, Senior Product Manager, at Nuro. This episode covers her PM journey in gaming, big tech, and startups.
Learn about movie marketing with Melody Dai, Vice President, Global Marketing and Data Strategy at Universal Pictures. This interview is geared towards those who are interested in the entertainment industry as a career path (new grads, career switchers, or those curious about the industry).
Learn business development and deal making from Dontae Rayford, Senior Director, New Business Development at Verizon Media. This interview is geared towards those who are interested in business development in tech as a career path (new grads, career switchers, or those generally curious about BD).
Learn digital marketing from Cristina Boehmer, Senior Marketing Manager at Amazon. This interview is geared towards those who are interested in marketing as a career path (new grads, career switchers, or those generally curious about marketing). We’ll cover her career journey and explore the pros/cons of starting a career at a startup or a big firm, shifting between B2B to B2C marketing, and more!
Learn about Christian Bishop's career journey from pivoting as a sales executive outside the gaming industry to becoming the Chief Revenue Officer of Method Gaming. This episode is geared towards those who are interested in breaking into gaming/esports from non-endemic industries.