The Brand Builder Show: Recent Episodes
Ben Donovan
Welcome to The Brand Builder Show, an Amazon FBA podcast with a difference. We discuss the latest and greatest strategies for growing eCommerce brands on Amazon, Shopify and beyond. Learn how to launch products, scale operations, and position for exit.
Polling your target market for their input on your product and brand development can help save thousands in wasted costs and fast-track your eCommerce growth.
In this episode, PickFu founder Justin Chen walks us through this key strategy to help you gain crucial insight into your target market’s buying behaviors.
Try PickFu: https://www.brandbuilderuni.com/go/pickfu (save 50% with code BBU)
Connect with Justin: https://www.linkedin.com/in/justinchen/
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points00:00 - Introduction to Guest: Justin Chen02:19 - Justin's Background04:24 - Understanding Split Testing and Its Significance07:56 - Key Stages in Business where Testing can be Useful10:20 - Applicability of PickFu Across Various E-commerce Platforms11:10 - Ideal Timing for Using PickFu in Business16:16 - Testing Brand Assets: Brand Name, Design, Logo18:11 - Maximizing PickFu for Improved Conversion Rates20:05 - Real-world Examples of Successful Testing Outcomes23:47 - PickFu Platform Dynamics: How it Works27:59 - Advanced Strategies for Optimal Testing Outcomes29:39 - DTC Brands Utilizing Social Media Ad Testing30:30 - Exploring PickFu and How to Get Started
Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators.
However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Levanta, a platform dedicated to helping Amazon sellers succeed with influencer marketing. We discuss best practices and growth strategies to help you implement this lucrative traffic source.
Try Levanta: https://levanta.io/ Connect with Rob: https://www.linkedin.com/in/rob-schab/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points* 00:00 - Introduction to Guest: Rob Schab * 01:08 - Rob's Background * 03:32 - Key Elements of a Successful Influencer Marketing Strategy for Amazon Sellers * 05:50 - Challenges Faced by Amazon Sellers in Adopting New Marketing Strategies * 07:53 - Where to Find Influencers for Driving Amazon Traffic * 10:50 - Assessing If Influencer Marketing Fits Your Brand and Strategies for Standing Out * 13:17 - Product Seeding: Does It Still Work? * 14:28 - Addressing Pain Points in Influencer Marketing with Levanta * 16:54 - Working Dynamics Between Brands and Influencers through Levanta * 20:19 - Determining Compensation Thresholds for Influencers * 23:20 - Future Plans and Developments for Levanta * 24:27 - Brand's Role in Creative Relationships with Influencers * 27:23 - Additional Insights for Driving Influencer Traffic * 29:01 - Importance of Regular Communication with Influencers * 30:23 - Where to Learn More About Rob and Levanta
Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are.
In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone.
Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/
Learn more about Blue Tuskr: https://www.bluetuskr.com/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points* 00:00 - Introduction to Guest: Andrew Maffetone * 01:09 - Andrew's eCommerce Background * 04:29 - Understanding Omnichannel and Its Benefits for Amazon Sellers * 07:04 - Considering the Right Stage for Amazon Sellers to Go Omnichannel * 13:55 - Leveraging Amazon Success for Off-Amazon Growth * 16:24 - Choosing Between Expanding Channels or Product Lines * 19:03 - Approaching Omnichannel Strategy: Paid Ads vs. Organic * 22:36 - Exploring Additional Channels Beyond Amazon and Own Website * 25:16 - Exploring TikTok Shops * 27:58 - Overcoming Challenges in the Omnichannel Journey * 34:22 - Final Thoughts on Omnichannel Success * 36:53 - Andrew's eCommerce Podcast and Where to Connect
Dive into this episode of the Brand Builder Show to hear how Kelley Thornton built men’s skincare brand Tiege Hanley to 8 figures in annual revenue.
Explore Tiege Hanley: https://www.tiege.com/
Connect with Kelley on LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points* 00:00 - Introduction to Guest: Kelley Thrornton * 02:05 - Introducing the Brand and the Journey So Far * 05:02 - Navigating Brand Failures and the Decision to Restart * 06:56 - The Motivation Behind a Fresh Start * 09:37 - Challenges and Considerations in Bringing on a Partner * 14:17 - Ideation, Product Selection, and Initial Development Challenges * 22:38 - Maintaining a Premium Brand Image Despite Competitive Pricing * 24:04 - Strategies for Launching the First Product * 26:35 - Leveraging Partner Audiences and Sales Strategy * 29:41 - Implementing Subscriptions as a Business Framework * 34:23 - Insights into the Operational Side of the Business * 36:49 - Future Plans: Selling the Business and Beyond * 40:53 - Closing Thoughts and Insights from Kelley
Learn how to use PixelMe to drive external traffic to Amazon with Carbon 6’s Clayton Atchison.
Try PixelMe: https://brandbuilderuni.com/go/pixel-me
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points* 00:00 - Introduction to Guest: Clayton Atchison * 01:04 - Quick Update on Carbon6 and Clayton's Background * 04:29 - Exploring What's New with PixelMe * 07:11 - Who Should Consider Using PixelMe, and at Which Stage of Their Journey? * 09:58 - Live PixelMe Demo * 33:26 - What PixelMe Customers Can Expect * 34:52 - Positive Impacts of PixelMe on Businesses * 42:23 - PixelMe's Suitability for Businesses of Various Sizes
Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand.
Use code BRANDBUILDER to save 15% at https://premierspike.com/ Follow Premier Spike on all socials @premier.spikeGet our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points* 00:00 - Introduction to Guest: Taylor Sanford * 00:43 - Taylor's Background in eCommerce * 03:44 - Navigating Challenges in a Unique Industry * 05:40 - Assessing Product Potential: How to Know It Will Sell * 08:46 - Insights into Product Development * 11:47 - Timeline: From Product Development to the First Unit on Sale * 14:17 - Achieving $50k in Pre-Orders * 15:32 - Marketing Strategies for the Product * 18:23 - Overcoming Logistics Challenges for European Expansion * 22:24 - Expanding Reach and Finding New Customers * 25:49 - Collaborating with Influencers and Sponsoring Athletes * 31:43 - Advice for New Entrepreneurs * 34:15 - Future Plans: What's Next in the Next 12 to 18 Months? * 35:53 - Where to Connect with Taylor and Learn More About Premier Spike
Learn how Samantha Kozuch built a thriving eCommerce brand simply by solving problems for her audience.
Follow Samantha: https://www.instagram.com/samanthakozuch/
Samantha’s podcast: https://podcasts.apple.com/us/podcast/money-mindset-and-manicures-with-samantha-kozuch/id1697694007
Learn more about the Maniscripting Journal: https://maniscripting.com/
Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points* 00:00 - Introduction to Guest: Samantha Kozuch * 01:49 - Samantha’s eCommerce Journey * 07:38 - Building Confidence for the Launch of Her First Product * 11:02 - The Appeal of Physical Products over Digital * 14:04 - The Development Journey of Samantha's Journal * 17:32 - Dealing with Product Delays * 20:19 - Establishing Relationships with Manufacturers * 23:37 - Multi-Channel Marketing Strategies for the Product * 28:23 - Harnessing the Power of Affiliate Marketing * 31:58 - Future Plans: Brand Direction and Personal Involvement * 35:34 - Dynamics of Working with a Fiancé as a Business Partner * 38:24 - Business Advice from Samantha * 40:21 - Where to Connect with Samantha Online
When it comes to product sourcing, there is a growing demand within the eCommerce community for alternatives to China. Thankfully, the options are growing quickly.
In this episode, we’re joined by sourcing expert Yulia Blinova to discuss what those options are and how to best navigate them.
Learn more about Zignify: https://zignify.net/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter
Talking Points* 00:00 - Introduction to Guest: Yulia Blinova * 01:09 - Yulia’s Background in Sourcing and eCommerce * 06:39 - The Concept of a Hybrid Supply Chain * 08:01 - Potential Competitors to China in Global Manufacturing * 11:00 - Infrastructure Challenges in Alternative Sourcing Locations * 16:05 - Comparing Sourcing Costs: Turkey vs. China * 18:17 - Initiating Contact and Finding Quality Suppliers Beyond Alibaba * 23:53 - How Many Manufacturers to Approach for Sourcing Worldwide * 31:25 - Expert Insights on Balancing Quality and Price in Sourcing * 33:16 - Considerations for Annual Contracts with Manufacturers * 36:42 - Where to Learn More About Yulia and Zignify
Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands.
With TikTok Shop in particular picking up a lot of speed, the opportunities to reach new audiences are huge.
So, to talk through this key topic we invited Hannah Wu from live shopping marketplace Lollishop and Stu Conroy from eCommerce agency Highlands.
We talked about:
- What opportunities does TikTok Shop present
- Will live shopping catch on?
- How to work with influencers
- And much more
Enjoy!
Episode Links* Learn more about Lollishop * Learn more about Highlands
Additional Resources* Get our weekly eCom Memo
Talking Points* 00:00 - Introduction to Guests: Hannah Wu and Stuart Conroy * 01:28 - Stu's eCommerce Background * 02:31 - Hannah's eCommerce Journey * 03:38 - Explaining Social Commerce * 05:06 - The Potential of Social Commerce in Western Markets * 08:26 - Exploring TikTok Shop Functionality * 10:24 - Collaboration Dynamics with Creators on TikTok * 18:13 - TikTok Direct Purchases * 21:09 - Any Other Recommended Social Commerce Platform? * 22:18 - Staying on Top of Trends in Social Commerce * 25:22 - Live Shopping and Its Dynamics * 26:43 - Expanding Globally with Social Commerce * 27:44 - Exploring Lollishop and Where to Learn More * 30:31 - Insights on Future Trends in Social Commerce * 36:48 - Where to Connect with Our Guests
In today’s episode, we welcome back a veteran of the show, Ben Leonard.
Ben has just launched his new book ‘Quit Stalling & Build Your Brand’, and we dove into some of the big topics included inside.
It charts the journey of his first brand Beast Gear all the way through to 7 figure exit, and walks you through the process of following in his footsteps.
Enjoy!
Episode Links* Buy Quit Stalling & Build Your Brand on Amazon
Additional Resources* Get our weekly eCom Memo
Talking Points* 00:00 - Introduction to Guest: Ben Leonard * 00:44 - Ben’s Background Story * 03:25 - The Journey of Ben's Book * 07:44 - Advice for Aspiring Entrepreneurs Eager to Make Money * 09:57 - Common Excuses That Hinder Entrepreneurship * 14:53 - Advice for Busy Individuals Wanting to Start a Business * 17:43 - Approach in Developing New Products * 22:06 - The Importance of Empathizing with Customers and Solving Their Problems * 23:46 - Clarifying Brand, Branding, and Marketing Concepts * 25:44 - Understanding eCommerce Cash Conversion Cycles * 28:00 - Pitfalls to Avoid When Speeding Up the Cash Cycle * 32:02 - Additional Insights about the Book and Where to Find It
Fiona Chan is the founder of Youthforia, a cosmetics brand that specializes in makeup that’s actually good for your skin.
Youthforia has been growing like crazy since launching just a couple of years ago and even secured a Mark Cuban investment on Shark Tank recently.
In this episode, we talk about:
- Where the idea for Youthforia came from
- The challenges of cosmetic product development
- How Fiona got her first sale and continues to grow marketing efforts
- And of course; the Shark Tank experience
Episode Links* Shop Youthforia * Fiona’s LinkedIn
Additional Resources* Get our weekly eCom Memo
Talking Points* 00:00 - Introduction to Guest: Fiona Co Chan * 00:44 - Fiona’s eCommerce Journey * 01:30 - Conceptualizing, Innovating, and Developing Products * 04:20 - Challenges of Innovating in an Established Market * 05:45 - Collaboration with Manufacturers for New Products * 06:43 - Safeguarding Unique Selling Points * 07:27 - Establishing Strong Branding Principles * 08:53 - Securing the First Sale * 09:45 - Leveraging Influencer Marketing * 11:32 - Exploring Youthforia’s Marketing Channels * 15:39 - Pitching on Shark Tank * 19:33 - The Impact of Appearing on Shark Tank * 21:04 - Building the Youthforia Team and Operational Insights * 21:40 - Navigating Growth Challenges * 22:21 - Planning for Future Product Development * 23:39 - Closing Insights for Entrepreneurs * 24:29 - Where to Connect with Fiona and Explore Youthforia
There are three core metrics that define success on Amazon:
- Impressions…
- Clicks…
- …and conversions
If you can master driving all three, you can master selling on Amazon.
In this week’s episode of the Brand Builder Show, we’re joined by Daniela Bolzmann from Mindful Goods.
Daniela is a sharp operator who runs her own brand while also working with a number of high-profile, successful clients.
As you’ll hear in this episode, she talks a lot of sense and shares a lot of wisdom.
Enjoy!
Episode Links * Check out Mindful Goods
Additional Resources * Get our free weekly eCom Memo
Talking Points
As the eCommerce industry grows, so does the range of different sales channels you can explore.
But our guest on this week’s podcast episode believes you shouldn’t discount more traditional channels when looking to grow your business.
Maureen Mwangi is a ‘big box’ retail expert and helps her clients get stocked on some of the biggest retail chains in the US.
In this episode, I quizzed her about when a brand is ready for retail, how to get it ready, and how to create agreements with retail buyers that are a win/win.
Enjoy!
Episode Links* Subscribe to Maureen’s Podcast
Additional Resources* Get our weekly Brand Builder Newsletter
Talking Points* 00:00 - Introduction to Guest: Maureen Mwangi * 01:20 - Maureen’s Background * 05:14 - Can Smaller E-commerce Brands Enter Retail? * 07:27 - Challenges in Retail Entry * 10:42 - Launching with Retail as the First Channel: Is It Advisable? * 11:26 - Crafting Retail Contracts and Protecting Brand Interests * 15:49 - The Role of Product Packaging in Retail Success * 19:31 - How to Start Connecting with Retailers * 22:08 - Pricing Considerations for Retail * 25:09 - A Case Study: An E-commerce Business's Journey into Retail * 28:34 - Where to Find Maureen
Amazon advertising is an ever-evolving platform that saves its best success for those who continue to evolve their learning at the same pace.
In this week’s episode of the Brand Builder Show, we’re joined by advertising expert Sammy Akthar.
Sammy has run his own brands and also manages a large number of high-volume brands and as such is on the cutting edge of what is working right now.
In the episode, we talked about the latest strategies he’s testing including a unique approach to organic ranking through geo-targeting.
Find out all about it in this week’s episode!
Episode Links * Follow Sammy on YouTube
Additional Resources * Get our weekly Brand Builder Newsletter
Talking Points * 00:00 - Introduction to Guest: Sammy Akthar * 00:55 - Sammy’s Background * 02:01 - The Path to Agency Services * 03:25 - Crafting a Coffee Brand * 05:09 - Evolution of Amazon * 09:02 - Defining Success: KPIs in Amazon Advertising Assessment * 14:01 - Unlocking Conversion Benefits through Q&A * 15:20 - Campaign Structure: Strategies for Optimization * 20:07 - Geolocation's Role in Ranking Dynamics * 24:10 - Strategies To Maximize ROI on Amazon * 26:53 - Amazon's Changing Ecosystem * 30:49 - Key Advice from Sammy * 31:30 - Explore Sammy’s Podcast
If you’ve ever sold products on Amazon there’s a good chance you’re owed money.
Why?
Because every day Amazon accidentally loses or damages products in the midst of its gigantic fulfilment operation, but doesn’t always reimburse you for them.
That’s why we asked reimbursement specialist Lee Loree from Carbon6 to come on the Brand Builder Show this week.
He talks us through the main reasons you might be owed money…
But more importantly how you can claim it back so it goes on your P&L - not Jeff’s!
Enjoy!
Episode Links * Get a free account audit with Seller Investigators
Additional Resources * Get our weekly Brand Builder Newsletter
Talking Points * 00:00 - Introduction to Guest: Lee Loree * 00:46 - Lee’s Background * 01:47 - Acquisition of Seller Investigators by Carbon6 * 02:53 - Exploring the Causes of Losses for Amazon Sellers * 08:37 - Understanding Statutes of Limitations for Reimbursements * 10:27 - Seller Investigators' Approach: Synergy of Automated and Manual Processes * 16:50 - Collaboration between Amazon and Seller Investigators * 18:16 - Scope of Reimbursement Amounts and Timelines * 21:43 - Preventive Measures for Sellers to Avoid Losses * 24:06 - Advantages of Engaging Services from Seller Investigators * 26:47 - Building a Strong and Effective Team * 30:35 - Factors Driving Business Growth * 33:45 - Connecting with Lee and Finding Seller Investigators
Facebook ads have changed more than the weather in recent years, yet there are eCommerce brands that continue to drive incredible growth by mastering the platform.
In this week’s episode, we’re joined by Nigel Thomas who is the CEO of Alpha Inbound, an agency working with 7 and 8-figure DTC brands.
In the episode, we talked about the three key levers that impact ad performance: creatives, landing pages, and increasing average order value.
Enjoy!
Episode Links * Find Nigel on LinkedIn
Additional Resources * Get our weekly Brand Builder Newsletter
Talking Points * 00:00 - Introduction to Guest: Nigel Thomas * 01:53 - Nigel’s Background * 09:28 - Dynamics of Facebook Advertising * 16:49 - Importance of Having Good Creatives * 20:43 - Utilizing User Generated Content as Creative * 25:43 - How to Combat the Rise of Advertising Costs * 27:17 - Optimizing Landing Page For Conversion * 29:44 - Increasing Average Order Value * 32:29 - Other Key Metrics That Make Up A Successful Advertising Funnel * 35:02 - Return on Ad Spend vs Marketing Efficiency Ratio * 39:08 - Improving Retention and Increasing Customer Lifetime Value * 42:49 - How to Connect with Nigel
If you’re looking for extra income streams for your business, look no further than this week’s podcast episode.
We sit down with wholesale expert Isaiah Fritz who shares a new approach to popular selling method that eliminates competition and protects margin.
We talked about how to find suppliers, what to look for in products, and how to set up carefully crafted exclusive agreements that put the ball in your court.
Episode Links * Find Isaiah on LinkedIn or Twitter * Isaiah’s Website
Additional Resources * Get our weekly Brand Builder Newsletter
Talking Points * 00:00 - Introduction to Guest: Isaiah Fritz * 01:46 - Isaiah Fritz’s Background * 06:22 - Focus of Isaiah’s Business * 09:11 - Entering the Wholesale Market * 15:20 - Manual Approach vs. Utilizing Tools * 17:45 - Common Challenges in the Wholesale Business * 25:33 - Understanding Wholesale Margins * 28:41 - Addressing Storage Concerns in Wholesale Operations * 32:13 - Exploring the Sale of a Wholesale Business * 34:47 - Private Label Brands and Selling to Wholesale Distributors * 39:25 - Valuable Wholesale Insights from Isaiah * 41:39 - Where to Connect with Isaiah
Most Amazon sellers know all about Sponsored Products ads, and good amount about Sponsored Brands ads.
But a large percentage never even touch Sponosored Display ads.
There are a lot of different settings, formats and capabilities that feel a bit alien to your run-of-the-mill PPC campaign.
However, herein lies the opportunity for growing brands to capitlize on the unique placements and strategies on offer.
To talk through all these wild and wonderful options, we brought Stephen Noch from Ocean PPC onto the show.
In this episode, we talked about how Sponosred Display ads work, who should be using them, and the best strategies to get started with.
Don’t miss this one!
Episode Links * Connect with Stephen on LinkedIn * Listen to the That Amazon Ads Podcast
Additional Resources * Get our weekly Brand Builder Newsletter
Talking Points * 00:00 - Introduction to Guest - Stephen Noch * 00:37 - Stephen Noch’s Background * 02:43 - Understanding the Full-Funnel Concept * 05:15 - Crafting an Effective Marketing Strategy for Smaller Brands * 08:01 - Sponsored Products vs. Sponsored Brands Approach * 12:25 - Key Differences in Amazon Sponsored Display * 19:10 - Amazon Sponsored Display vs. Facebook Ads: A Comparison * 20:46 - Audience Targeting for Sponsored Ads * 23:55 - Navigating the Creative Side of Sponsored Ads * 30:56 - Additional Tips on Audience Targeting * 36:09 - Key Advice on Amazon Advertising * 38:19 - Where to Connect with Stephen Noch
The rise of AI has been clear for all to see, but most people still don’t know how to use it effectively to grow their business.
The opportunity is huge, but the pitfalls are also equally large.
So, in this week’s podcast episode, we’re joined by copywriting expert Chelsea Cohen to discuss how to effectively use AI to research, write, and grow your business.
We talked about:
- AI’s copywriting hacks and pitfalls
- How AI can both strengthen and weaken your competitive edge
- AI’s SEO challenges
- Maintaining an authentic brand voice
- And much more!
Episode Links * Get Chelsea’s free ChatGPT prompt package
Additional Resources * Get our weekly Brand Builder Newsletter
Talking Points 00:00 - Introduction to Podcast Guest: Chelsea Cohen 00:50 - Chelsea's Background 03:48 - AI Hacks and Pitfalls 06:52 - Can AI weaken your competitive edge? 10:11 - AI-written bullet points and their impact on sales potential 11:48 - Brevity vs. long keyword in copy 14:33 - Copywriting Frameworks 16:30 - Bard vs ChatGPT 17:15 - Brand voice and its implementation with AI 20:44 - Other ways AI can support your business 22:21 - Leveraging AI for Amazon SEO and finding the right keywords 26:04 - Integrating images in the workflow: Writing copy and framing images 27:14 - Future of AI usage 29:16 - Special Giveaway for Listeners
Your product detail pages are some of the most important digital real estate in your eCommerce business.
Small tweaks and conversion rate improvements can add thousands (or more) to your bottom line every year.
But what are the best ways to write an optimized product listing right now, in today’s market?
To talk this through in detail this week, we welcome Emma Schermer Tamir to the podcast.
Emma is the founder of Marketing By Emma and has helped over 1,500 clients create product listings that convert.
In the episode, we talked about:
- Writing great copy
- Carrying out in-depth market research
- Translating good copy into great images
- And much more!
Enjoy!
Episode Links * Get a FREE listing audit from Emma
Additional Resources * Get our weekly Brand Builder Newsletter
Talking Points * 00:00 - Introduction To Guest: Emma Schermer Tamir * 04:36 - Emma's Background * 07:57 - Major changes impacting Amazon sellers' listing approach * 11:35 - The synergy between copy and images * 14:59 - Research process for listing creation * 24:31 - Sequencing for conversion: Should copy or images come first? * 31:27 - Differentiating main images and A+ Content inclusions * 37:25 - Key mistakes frequently made by Amazon sellers * 41:43 - The influence of AI on Copywriting businesses * 46:09 - How Marketing by Emma can assist you?
Growing a food brand is no walk in the park, let alone growing one to $25m in sales.
But that’s exactly what Will Nitze - this week’s podcast guest - has done with food brand IQBAR in just 5 short years.
In this insightful episode, we talked through the entire journey, including:
- How he came up with the idea
- How he funded its growth through crowdfunding and rounds of investment
- What the research, development, and testing processes looked like
- How Amazon compares to other channels like DTC
- And so much more!
Will is a savvy operator and this is an episode not to be missed!
Episode Links * Grab an IQBAR or ten * Connect with Will on LinkedIn
Additional Resources * Get our weekly Brand Builder Newsletter
Talking Points * 00:00 - Introduction to Guest: Will Nitze * 01:21 - Will's Entrepreneurial Journey and the Story Behind IQ Bar * 07:42 - Exploring Brain Food: What It Is and Its Benefits * 10:15 - Avoiding Hard Claims for Supplement Brands * 12:36 - Creating IQ Bar's Unique Recipes * 14:45 - Journey with Manufacturers * 16:20 - Starting Number of Units: Initial Production Considerations * 17:33 - Launching with Kickstarter: Funding the Business * 20:05 - Revenue Targets and Channels * 22:24 - Dealing with Copycat Players: Navigating Competition * 26:30 - Omnichannel Business Model * 30:23 - Cash Flow Challenges: Scaling Up and Managing Finances * 33:10 - Financing Routes: Options for Funding Growth * 34:27 - Beyond Cash Flow: Addressing Other Scaling Challenges * 37:10 - Managing Shareholder Pressure * 38:20 - Will's Workweek Insights * 39:43 - What's Next for IQ Bar? Future Plans and Innovations * 42:39 - Discover More about Will: Where to Find Additional Information
Prime Day is an Amazon event that creates a lot of opportunity for sellers.
Millions of hungry buyers flood the platform every year looking for good deals and exciting new products.
But how do we make the most of this opportunity?
That’s exactly what I talked through with Jake Zaratsian from Jungle Scout on this week’s podcast.
We discussed the best Prime Day strategies to help you maximize your sales, including:
- How to optimize your listing ahead of the big event
- The importance of setting clear goals for high-volume periods
- Why you shouldn’t scale back ads in the run up to Prime Day
- Maximizing ad performance during the event
- Capitalizing on a ‘halo effect’ after the event
- And a stack more!
So, whether you’re getting ready for an imminent Prime Day or looking to get prepared well ahead of the next big event, this is a super actionable, must-listen episode!
Episode Links * Check out Jungle Scout’s latest offers (be sure to subscribe to their emails to be notified about any Prime Day discounts they run!) * Follow Jungle Scout on Instagram
Additional Resources * Get our weekly Brand Builder Newsletter
Talking Points * 00:00 - Introduction To Guest: Jake Zaratsian, Jungle Scout * 01:12 - Jake's Background * 03:30 - What is Prime Day? * 05:18 - Biggest needle movers for Amazon sellers on Prime Day * 11:10 - Prime Day advertising tips * 13:42 - Using seasonally-targeted keywords * 17:02 - Best approach to pricing and promotions * 19:30 - Prime Day deals strategy * 22:50 - Short-term preparation for Prime Day * 25:57 - Prime Day experience for Amazon sellers * 29:35 - Long-term preparation for Prime Day * 34:54 - Prime Day inventory management preparation for new sellers * 37:43 - Post-Prime Day: Leveraging the ripple effect * 42:31 - Key takeaways from Jake * 45:04 - Learn more about Jungle Scout * 47:38 - How to connect with Jake
As your eCommerce brand grows you’ll naturally look to bring on help within key areas of the business.
Whether that’s marketing, accounting, or any other area, finding the right freelancers, agencies, and in-house team is a key skill to master.
Knowing when to choose which option is also a vital part of the process.
So in this week’s episode of the Brand Builder Show, we invited marketing broker Behdad Jamshidi to share his wisdom on the subject.
He has experience working with over 600 agencies and a lot of good thoughts to share.
In the episode, we talked about:
- When is the right time to use freelancers vs agencies
- How to find the right agencies and partners to grow your business
- How to maintain a healthy relationship with agencies
- Getting the best value from outsourced work
- And a whole bunch more!
It’s the perfect episode for growing brand owners looking to level up their operations. Enjoy!
Episode Links * Learn more about CJAM Marketing * Connect with Behdad on LinkedIn
Additional Resources * Get our weekly Brand Builder Newsletter
Talking Points * 00:00 Introduction to Guest: Behdad Jamshidi * 00:53 Behdad’s Background * 03:44 The Journey of Outsourcing * 06:58 Benefits of Collaborating with an Agency * 10:16 In-house Team vs. Agency: Things to Consider * 14:23 Challenges When Working with Agencies * 17:38 Establishing a Healthy Relationship Between Business and Agency * 24:12 Key Considerations for Business Owners When Choosing an Agency * 26:23 Recommended Steps for an Average eCommerce Business Seeking Extra Help * 29:40 Opportunities for Entrepreneurs Looking to Build an Agency * 31:30 Setting a Realistic Payment Expectation when Working with an Agency
Running Google Ads to Amazon products is one of the best ways to drive organic ranking on Amazon right now.
But getting them set up is a new skill to learn, and running them profitably an art to master.
So, in this week’s episode of the Brand Builder Show we asked Tyler Gregg from Ampd.io to join us to help break down some of the best practices.
Ampd has helped over 3,000 Amazon sellers get set up with Google Ads and as a result, has developed a highly optimized process that continues to produce a large number of successful case studies.
In the episode, we talked about:
- Why Google Ads are a great option for Amazon sellers
- The key pillars of success with Google Ads (including some useful CTR optimization hacks!)
- Using Google Ads for launches vs long-term, profitable sales
- And a whole bunch more!
Episode Links * Check out Ampd
Additional Resources * Read our guide on setting up Google ads for Amazon products * Get our weekly Brand Builder Newsletter
Talking Points 00:00 Introduction to Guest: Tyler Gregg
01:25 Background of Ampd
04:06 Can driving Google ads to Amazon increase organic ranking?
06:28 Does external traffic positively impact organic positioning only when conversions occur?
10:21 Advantages of using Google Ads for Amazon sellers
12:11 Key factors that determine a product's suitability for Google ads
17:26 Important considerations when setting up Google ads
20:07 Qualifying Google Ads
21:36 Common mistakes to avoid with Google Ads
23:30 Product Launch Lifecycle: Strategy based on Stage
26:53 Other metrics to consider during product launches
33:40 Pro Tip for long-term Google Ads usage for Amazon sellers
37:28 Outlook for Amazon and Google Ads in the next 12 to 24 months
39:38 Where to find Ampd
If you’re selling on Amazon there’s every chance you’re using Amazon PPC to drive sales and increase organic visibility.
But, according to this week’s podcast guest, most sellers are missing out on big opportunities with Sponsored Brand advertising.
While Sponsored Products is the bread and butter of an Amazon PPC strategy, Sponsored Brands can add a significant amount of extra volume without being too complicated to set up.
In this episode, Ad Badger founder Michael Facchin talks us through best practices in getting Sponsored Brand advertising set up in order to quickly add 20-30% extra revenue to your business.
Episode Links * Find out more about Ad Badger
Additional Resources * Get our weekly Brand Builder Newsletter
Talking Points 00:00 Introduction To Guest: Michael Facchin
00:55 Ad Badger's History and Background on Amazon
03:55 Story behind the name "Ad Badger"
06:06 Effective brand strategy with sponsored ads in 2023
10:18 How soon should a new seller start sponsored brands?
13:30 Case study: Recommended approach to improve ACOS
17:23 Integrating sponsored brand ads into a campaign structure in terms of promoting keywords
22:36 Landing page - store page vs product page
29:36 Custom images for Amazon spotlight ads
32:08 Where do you see Amazon PPC going?
34:56 What's your #1 Amazon tip for sellers to take away?
37:45 Where can people find out more about you?
Every savvy brand owner knows that email marketing is key for long-term success.
We spend time, energy, and financial resources on building an email list of our target customers then creating emails we hope they’ll engage with.
But, if those emails land in spam folders, it’s all a waste of time.
In this week’s episode of the Brand Builder Show, we’re joined by email marketing expert Israa Alrawi to talk about improving email deliverability.
We talked about how you can build a good email reputation, send the right signals to email service providers like Gmail, and how to get more of your emails read by your subscribers so you can make more money with email marketing.
Episode Links The Winbox
Additional Resources Get our weekly Brand Builder Newsletter
Talking Points 0:00 Introduction to Guest: Israa Alrawi
01:18 Background of Israa
05:06 How Israa started in eCommerce using a dropshipping model
06:10 What makes customer service so important
09:42 Customer service and copywriting as key areas of focus
12:17 eCommerce email marketing strategies and best practices
15:03 Understanding customer journey and lifecycle
17:32 Conversion vs Email Opt In
19:47 Why is email deliverability so important?
20:12 What causes email deliverability issues?
24:37 Most common email service providers
26:59 Is setting up your own sending IP recommended?
29:16 Common mistakes to avoid in email marketing
31:31 Static List vs Dynamic List
32:59 Do you recommend creating a win-back campaign?
34:30 Strategies for increasing email engagement
40:23 Israa’s favorite five
45:18 How to reach Israa
It’s not every day you get to sit down and talk with the CEO of a 9-figure eCommerce business.
However, this week I did!
Rupesh Sanghavi heads up ErgodE, a global eCommerce business that ships millions of orders every year and last year generated $150 million in revenue.
In this insightful episode, we talked about:
- The operational challenges (and solutions) of a growing business
- Managing inventory at scale
- Working with Amazon warehouses and 3PL’s
- Using data to inform your decision making
And, you guessed it, so much more! Enjoy.
Episode Links * Connect with Rupesh on LinkedIn
Additional Resources * Get our weekly Brand Builder Newsletter
Talking Points 00:00 Introduction to Guest: Rupesh Sanghavi
00:49 Background of Rupesh
06:31 Marketplaces where Rupesh sells his products
09:09 “Exotic Amazon” compared to US Amazon
11:14 Challenges with getting a listing translated
14:13 Revenue goals for Rupesh
16:38 Importance of data-driven decision making
22:20 How technology has helped with inventory management
23:30 Inventory management for brands that you own vs brands that you sell
25:16 Managing inventories and warehouses
29:36 Tips on how you can continue to succeed in Amazon
31:09 Future of e-commerce
33:12 End goal for Rupesh’s company
34:17 Where to find Rupesh
It’s one thing to build a brand once, but this week’s podcast guest has turned around and is doing it all over again.
Ben Leonard founded Beast Gear in 2016, sold it in 2019, and now returns for his third appearance on the Brand Builder Show to talk about new brands he’s building and why he’s doing it.
We discussed:
- Sourcing in Vietnam vs China
- Truly understanding the customer you’re serving
- How to build brands that last beyond any trending tactics
- Dealing with the darker side of entrepreneurship
- And much more!
This is an episode with a bit of a different feel and speaks to the heart of the eCommerce entrepreneur. Make sure to give it a listen!
Episode Links* EcomBrokers * Ben Leonard’s Website
Additional Resources* Get our weekly Brand Builder Newsletter
Talking Points00:00 Introduction to Guest: Ben Leonard
01:15 Background of Ben
03:34 E-commerce in Vietnam
05:25 Type of products currently being sourced in Vietnam
07:23 Best way to get started in Vietnam sourcing
09:11 Comparing cost vs China
10:40 New brands that Ben has launched
12:36 Ben talks about his new book, Quit Stalling, Build Your Brand
17:15 Advice for people who lacks business experience
20:37 The imposter syndrome of starting a brand
24:02 Is it still possible to succeed outside of something you are not passionate about?
26:56 The dark side of e-commerce entrepreneurship and how to overcome it
33:14 What’s the bigger purpose of e-commerce?
36:04 Final words of advice for those who are struggling to get started
One of the biggest challenges of a physical product business is just that - physical products.
Sourcing, shipping, and managing inventory is a complex operation that can frustrate beginners and pros alike.
But it needn’t be insurmountable challenge, and there are strategies you can use to run an efficient and profitable supply chain operation.
In this week’s episode of the Brand Builder Show, we sit down with supply chain expert Afolabi Oyerokun.
We talked about how to save costs when shipping overseas, optimize efficiency when working with a 3PL, building a moat around your business, and much more!
Episode Links* Explore Honu Worldwide
Additional Resources* Get our weekly Brand Builder Newsletter
Talking Points00:00 Introduction to Guest: Afolabi Oyerokun
00:58 Background of Afolabi
07:02 Afolabi’s favorite five
11:01 Standing out with product innovation
13:29 How do people build moats in their products
14:42 Opportunities for sellers to go in and build a moat around their product
18:54 How much innovation is too much innovation
20:26 Overcoming the resistance coming from your manufacturer
22:52 Cost of mold process and when does it become worth it
25:35 How to protect and prevent others from using your mold
27:39 Insights on optimizing the 3PL strategy
34:31 Saving cost on 3PL
40:09 What will Afolabi do differently if he will start all over again
42:43 Where to find Afolabi
There are more marketing channels available to eCommerce marketers than ever before, but some core strategies continue to stand the test of time.
One such strategy is Search Engine Optimization, often the non-sexy option in an industry searching for quick wins.
However, for those willing to put the work in and have the patience required, the benefits of eCommerce SEO are well worth the wait.
In this week’s episode of the Brand Builder Show, we’re joined by eCommerce SEO expert Louis Smith.
We talked about:
- How to set up your brand’s website for maximum SEO benefit
- What pages you should be prioritizing in order to maximize revenue
- A step-by-step strategy for growing your organic traffic
- And much more!
If you want to build an organic traffic channel that continues to compound over time (so the work you do today is still working for you in years to come), then this is a must-listen episode.
Episode Links* Louis’ Website * Louis’ LinkedIn
Talking Points00:00 Introduction to Guest: Louis Smith
02:05 Background of Louis
05:54 Louis’ favorite five
08:17 What makes SEO a powerful channel?
09:53 SEO Strategy that a beginner can adapt
12:15 What topical authority means
13:55 Content strategy that a brand should have when there are not a lot of informational topics behind their products
16:33 Things you can do to make sure site speed is good on Shopify
20:05 Good site structure that will help for SEO purposes
26:09 Link building in SEO
29:31 What brand owners should be aware of in Shopify
33:25 Louis’ take on AI
37:49 Theme that’s going to help with SEO
39:16 Where to find Louis
If you want to build a real, defensible business it’s essential you consider intellectual property (IP).
IP such as trademarks, patents, and copyright help you protect your brand from ill-meaning competitors whilst at the same time increasing the value of your business.
In this week’s episode of the Brand Builder Show, we’re joined by trademark expert Andrei Mincov to break down the steps you need to take to ensure you’re fully protected on all fronts.
We talked about the different types of intellectual property, when you should pursue each one, and some common mistakes to avoid.
If you’re serious about building a long-lasting, sellable brand - this is a must listen episode!
Episode Links* Andrei’s LinkedIn * Explore Trademark Factory
Talking Points00:00 Introduction to Guest: Andrei Mincov
01:14 Background of Andrei
06:00 Andrei’s favorite five
08:33 When should someone get a trademark, copyright, patent, etc
13:21 What to prioritize if you want to protect your business
17:58 Defining what is registerable
22:43 Andrei’s take on misspellings and brands that sound alike
23:55 Cost of registering your trademark
26:59 Countries within the scope of Trademark Factory’s services
30:49 When to protect your brand globally
34:10 3 benefits of getting a trademark
37:55 More about Trademark Factory and the services they offer
40:02 Where to find Andrei
When launching a new brand, a lot of eCommerce entrepreneurs assume the best (and perhaps only) way of reaching a large number of their target audience is through paid advertising.
In this week’s episode, though, we sit down with Erica Rankin who has generated hundreds of thousands of dollars for her startup cookie dough brand purely through organic marketing.
She breaks down her strategy for building an audience on platforms like TikTok, and also delves into why building a personal brand can be such an asset for brand owners - even if you have nothing to sell.
This is a great conversation with an inspiring entrepreneur that will give you lots of takeaways to put into your business. Enjoy!
Episode Links* Check out Bro Dough * Connect with Erica on LinkedIn
Talking Points00:00 Introduction to Guest: Erica Rankin
00:56 Background of Erica
03:28 Erica’s favorite five
07:00 How Bro Dough started and how it grew
09:39 Challenges in selling refrigerated food brands
11:48 Fund-raising for business growth
15:38 Why go for organic content vs paid marketing
19:12 TikTok vs other marketing channels
20:45 Erica’s strategy for collecting emails on TikTok
24:45 Building TikTok community
28:16 Tips to reach different countries when posting from another country in TikTok
29:26 Importance of Personal Branding
32:42 Being present and connecting with people on LinkedIn
37:10 Common mistakes on LinkedIn Contents
39:16 Where to find Erica
Tired of seeing poor conversion rates on your Amazon listing that is slowing sales and driving PPC costs up?
Don't worry, we've got the solution you need in this exciting new episode of the Brand Builder Show!
Our special guest, Daniel Tejada from Straight Up Growth, will reveal the secrets behind Amazon A+ Content and how it can revolutionize your Amazon listings.
Together, we'll dive deep into how optimizing your A+ content can lead to improved conversion rates, turning casual browsers into loyal customers.
Daniel will also guide you through conducting research that uncovers the secret sauce for creating high-performing listings.
Plus, we'll explore how listing images and A+ content work in harmony to grab attention and boost sales.
Don't miss this insightful episode that will help you rise above the competition and take your Amazon sales to new heights!
Episode Links* Connect with Daniel on LinkedIn * Check out Straight Up Growth
Talking Points00:00 Introduction to Guest: Daniel Tejada
01:14 Background of Daniel
02:26 Daniel’s favorite five
06:44 PPC Strategy and how it has changed over the years
11:03 A Plus content and its importance on Amazon
12:36 Mobile vs Desktop optimization for A Plus content
14:57 Research process for A Plus content and brand analytics
17:55 Competitor comparisons
19:47 Listing images and conversion rate
21:08 Tips on mobile friendliness and inspiration brands
23:58 Successful Amazon advertising strategy in 2023 and campaign strategies
28:57 Future of PPC
30:58 Tips for Amazon sellers
31:45 PPC Tools vs Manual
32:30 Where to find Daniel
There’s no denying that Amazon PPC has become a more time-consuming endeavor over the years.
As more and more brands advertise on Amazon, it’s no longer a simple set and forget ad platform.
Instead, savvy Amazon sellers need to lean into advanced strategies and automations to save time and make their resources go further.
In this latest episode of The Brand Builder Show, we sit down with Bradley Davis from Amazon PPC automation experts Quartile to discuss:
- How Amazon PPC automation really works
- The growth benefits of automation in all areas of business
- What aggregators like Thrasio are doing differently with Amazon PPC
- And much more!
If you want to level up your Amazon PPC game, don’t miss this episode!
Episode Links* Connect with Bradley * Try Quartile with 55% off
Talking Points00:00 Introduction to Guest: Bradley Davis
01:17 Background of Bradley Davis and Quartile
05:00 Brad’s favorite five
10:50 Concept of PPC Automation
12:55 Business size and threshold before exploring PPC Automation
14:20 Advice to people who are afraid of moving to automation
17:20 More about Quartile’s approach on campaigns
23:45 Pros and cons of Quartile vs an agency
25:36 Advertising strategy for Quartile’s successful clients
27:12 Brad talks about their new product
31:09 Thoughts on AI’s future developments
35:52 Final thoughts on PPC and Quartile
37:29 Where to find Brad
Simple Modern is one of the great success stories of Amazon-first brands.
Starting in 2016 and now generating nine figures in revenue per year, it has been some growth trajectory for the Oklahoma-based startup.
In this week’s episode of the Brand Builder Show, we got the honor of sitting down with co-founder and CEO Mike Beckham.
It was a fascinating conversation where we talked about:
- How the Simple Modern brand strategy evolved
- What getting your products into retail involves
- The necessity of good leadership in growing a strong business
- Why business owners need to offer more than just money to motivate a team
- What Mike would do if he had to start all over again
- And a bunch more!
Episode Links* Check out Simple Modern * Connect with Mike on Twitter * Episode 31 with Mike’s co-founder Bryan
Talking Points00:00 Introduction to Guest: Mike Beckham
00:57 Background of Mike Beckham and Simple Modern
04:38 Origin of Simple Modern
15:50 Financials in the first two years
24:42 Simple Modern’s journey to Retail
31:14 Transition to Amazon Pre-Covid and Mike’s challenging times as a leader
36:44 How to come up with a vision for your business and track your progress
44:01 Incentivizing people and winning with the company
48:12 Leadership advice for new entrepreneurs
It’s no secret that a solid email marketing strategy is a must for any eCommerce brand that wants to maximize revenue and be successful over the long term.
But with the world of eCommerce changing so rapidly, how can operators utilize new data and AI technologies to stay ahead of the competition?
In this week’s episode of the Brand Builder Show, we’re joined by Abby Hehemann from Get Response - one of the email marketing industry’s leading tools - to talk through these issues.
We talked about how eCommerce operators can:
- Leverage AI tools to speed up their email workflow
- Interpret “big data” to optimize email marketing performance
- Stay on the cutting edge to maximize ongoing opportunities
And much more!
Episode Links* Get Response * Connect with Abby on LinkedIn
Talking Points00:00 Introduction to Guest: Abby Hehemann
01:00 Background of Abby
04:58 Abby's favorite five
14:25 Data-driven approach to email marketing
19:46 Succeeding in email marketing for e-commerce businesses
23:45 AI Integration in email marketing
30:44 Can AI also help small brands in email marketing?
33:14 Utilizing personalization to grow the business
39:20 All about GetResponse and their services
43:04 Where to reach Abby Hehemann
If you’re looking to expand and diversify revenue for your eCommerce brand then Walmart is an increasingly attractive option.
Walmart are working hard to offer more features to sellers in an attempt to pick up some of Amazon’s market share.
In this week’s episode of the Brand Builder Show, we’re joined by Will Haire from BellaVix.
Will and his team manage both the Amazon and Walmart presence for a number of large, growing brands.
In the episode, we talked about how you can get started on Walmart on what are the key differences between selling on Amazon and Walmart.
Enjoy!
Episode Links* Connect with BellaVix * Connect with Will
Talking Points
In this week’s episode of the Brand Builder Show we’re joined by Maxence Roy.
Maxence launched a supplement brand in 2019 which he then went on to sell for six figures. He is now head of product development for an 8-figure aggregator and has a wealth of knowledge to share.
In this episode, we walked through his journey from launch to exit, including the highs and lows of the eCommerce journey.
We also talked about how new sellers can go about launching into a competitive space like supplements. There are some great tips in this one, so take a listen today!
Episode LinksSubscribe to Maxence on YouTube
Talking Points00:00 Introduction to Guest: Maxence Roy
01:01 Background on how Maxence started in eCommerce
04:08 Maxence's favorite five
06:15 Maxence shares about supplements as his niche
09:21 Competitions in selling supplements
13:50 Maintaining profitability amidst competition
16:10 How to market your Amazon listing to increase the perceived value
20:59 Tips on how to start a supplement brand
25:25 Where Maxence got his supplies
26:58 When to sell your brand
28:18 Process of selling through Empire Flippers
30:37 Sharing the lessons Maxence learned from selling his business
32:27 Backstory of selling as an aggregator to working for an aggregator
38:12 Where to find Maxence Roy
Amazon PPC continues to evolve and those that evolve with it have the best possible chance of success on the Amazon platform.
On the podcast this week to discuss exactly how it is evolving and how sellers should approach this crucial marketing channel is Mina Elias.
Mina is the founder of Trivium Group who currently manage over $3 million per month in ad spend on Amazon.
In the episode we talked about how Amazon PPC has changed (but may not change much more) and how Amazon sellers can succeed by focusing on metrics that actually matter.
Spoiler alert; ACOS is NOT one of them!
That and more controversial PPC takes from Mina coming up in this episode!
Episode Links* Explore Trivium Group’s services * Connect with Mina
Talking Points00:00 Introduction to Guest: Mina Elias
02:03 How Mina’s agency started (Trivium) and how it grew
10:20 Difference between Mina’s agency vs other agencies
26:44 What is changing in Amazon PPC and tips on how sellers can prepare
37:07 Where does Mina use sponsored brand videos
37:57 Is placement still important and does it still impact the conversion rate
40:12 Keyword ranking campaigns and match types
42:23 Future of Amazon PPC
45:50 Where to find Mina and his agency (Trivium)
Driving external traffic to Amazon listings is an essential strategy for the successful Amazon seller in 2023 & beyond.
The data that is now available to you can help you make educated marketing decisions to grow your Amazon sales quickly - but Amazon’s out of the box solution with its Attribution program is somewhat limited.
This week’s guest on the Brand Builder Show is Kfir Abud, co-founder of Attribution Insights.
In the episode, we talked about how Attribution works, some best practices for setting campaigns up, and some of the external traffic strategies you should be considering.
We also talked about what Kfir’s most successful clients are doing with external traffic right now.
Episode Links* Try Attribution Insights * Connect with Kfir on LinkedIn
Talking Points00:00 Introduction to Guest: Kfir Abud01:20 Background of Kfir Abud on e-commerce02:47 Kfir’s favorite five09:18 What is Attribution? How do sellers use it?11:30 Weakness of Attribution vs Pixel16:04 Campaigns on Attribution19:02 Influencer Marketing22:34 Best Practices on Attribution25:25 Where do clients usually use Attribution?28:01 Future of external traffic32:40 Kfir’s choice of external traffic method34:03 Where can people find Attribution Insights?
The opportunities for eCommerce brand owners to leverage AI tools to reduce workload and increase efficiency continue to develop rapidly.
One of the fastest movers in the Amazon tools space is ZonGuru who have recently shipped a ChatGPT integration to their keyword research and listing optimization tool.
In this episode, we’re joined by founder Jon Tilley who gives us a demo of the tool and shows how it can optimize your Amazon listing 30% better than your top competitors.
We also talked about the future of AI and what it holds for us in the eCommerce space. Don’t miss it!
Episode Links* Exclusive access to the ZonGuru x ChatGPT BETA
Talking Points00:00 Introduction to Guest: Jon Tilley01:00 Background of Jon Tilley03:16 Jon's Favorite Five09:10 AI Overview - Will it replace humans and their jobs?14:59 Where can Amazon sellers use ChatGPT/AI17:42 Developments on ZonGuru using ChatGPT/AI23:11 How to get accurate output and best results from ChatGPT/AI28:19 Live demo of ZonGuru website and their listing optimizer34:10 Is it legal to use listings generated by AI?38:18 Tips on how Amazon sellers can create better listings through ZonGuru40:51 The future of ZonGuru
It’s a huge honor to have a legend of the eCommerce space join us on the podcast this week Eric Bandholz.
Eric launched BeardBrand in 2012 in order to scratch his own itch and has since built it into one of the leading beard product brands in the world.
The real driver of success behind BeardBrand is its monstrous organic marketing efforts.
With over 2million YouTube subs, 600k TikTok followers and 1m+ monthly blog readers, BeardBrand drives almost all of its sales through organic channels.
In this episode Eric broke down how they started with each channel, and the approach you should take too, even if you’re a small brand just getting started.
We also finished up talking about how to find meaningful balance as an entrepreneur in the middle of hustle culture.
Enjoy!
Episode Links* Buy some BeardBrand products
Talking Points00:00 Introduction to Guest: Eric Bandholz 00:38 Backstory of BeardBrand 03:15 Eric's Favorite Five 07:04 Starting Out BeardBrand 14:27 How Organic Marketing Helped Grow The Business 16:00 Why Go For Organic Marketing? 17:55 How Paid Ads Worked For BeardBrand 19:50 Expanding To Other Countries 21:30 TikTok Marketing Strategy - What's Causing The Growth? 25:55 Importance of Bringing Value To Your Audience 28:20 Repurposing Content Across Different Platforms 30:01 BeardBrand Team 31:05 BeardBrand's Fulfillment31:54 Building BeardBrand's SEO37:04 What Does A Normal Week Look Like For BrandBeard's CEO?41:31 Advice To Aspiring Entrepreneurs44:15 Where Can People Find Out About BeardBrand
The recent rise of ChatGPT has put AI on everyone’s minds, but how can Amazon sellers utilize this technology to speed up their workflow and increase productivity?
In this week’s podcast, we sit down with Britton Upchurch, founder of perci.ai a revolutionary new tool designed to help you do just that.
Perci is an AI writing tool specifically built to help write Amazon listings faster - and better.
In this episode, we talked about the rise of AI, and the future of GPT technology, and got a live demo of how you can write an initial draft of an Amazon listing in under 5 minutes.
The results were honestly surprising - this is such a fascinating topic to explore so we’re sure you’ll love this episode!
Episode Links* Try Perci.ai with 50% off - Use code BBU50
Talking Points0:00 Introduction to Guest - Britton Upchurch 01:29 Britton's Background and How Perci started 03:30 Britton's Favorite Five 08:04 Keys To Becoming An Effective Copywriter 10:27 How To Effectively Write An Amazon Listing 13:36 Britton's Copywriting Process and How To Improve In Writing 16:28 Development of Copywriting AI and How It's Changing The World 21:48 Can AI Write A Good Amazon Listing? 23:43 Walkthrough of Perci - Amazon Listing Generator 36:53 ChatGPT vs Copywriting AI - What Makes Perci Different? 41:38 How Copywriting AI Changed The Way Amazon Listings Are Made 43:01 The Future of AI and Copywriting In The Next 12-24 Months 44:54 Perci Special Subscription Offer
In this week’s episode of the Brand Builder Show, we welcome Ben Leonard, who founded, scaled, and sold the 7-figure brand, Beast Gear.
He now helps brand owners do the same through his brokerage EcomBrokers and we are excited to announce that he is the newest lecturer inside Brand Builder University.
The brand new Exit Engine course has just been released inside BBU so in this episode, we chatted through some of the topics surrounding building sellable brands that are covered in the course, such as:
- The foundations of a truly valuable brand
- What top-paying buyers are looking for in 2023
- How to maximise your exit valuation from day one
- And so much more!
Episode Links* Access Exit Engine inside BBU with 50% off * Save 10% with EcomBrokers
Talking Points0:00 Introduction to Guest - Ben Leonard 01:01 Get To Know More About Ben 02:25 Latest Updates on Ben's Brands 03:36 Ben's Favorite Five 07:37 What's It Like Selling A Brand In 2023? 12:45 What Is The Value Pyramid and Why Is It Crucial? 17:25 How To Build A Sellable Brand 24:00 Growing Your Brand 26:16 Approach In Launching Products With A New Business 27:20 Ideal Startup Capital When Launching A Business 29:01 Strategy on Building A Business 31:50 How Financial Position Changed Ben's Outlook In Life 33:44 Find Out More About Ben and EcomBrokers
You’re in for a treat in this week’s episode of the Brand Builder Show where we’re joined by product development pro, Oren Schauble.
Oren has a distinguished resume having worked with a wide range of successful brands and agencies in the eCommerce space.
He uses his wealth of experience to create engaging and informative content around product development and organic marketing.
In this episode of the podcast, we talked about:
- How to ensure the highest possible quality in your products
- Where to find the absolute best manufacturers
- What are the biggest product opportunities this year
- How every brand should be using short-form video for effective marketing
- An organic TikTok playbook
- And heaps more…
An episode not to miss!
Episode Links* Follow Oren & subscribe to his great newsletter
Talking Points0:00 Introduction to Guest: Oren Schauble 0:43 Oren's Background 2:41 Get To Know More About Oren's Favorite Five 6:49 Fundamentals of Product Development 9:35 How To Find Good Manufacturers 12:56 Sourcing Clothing through Mixed Supply Chain 14:15 Ensuring Product Quality 15:02 How To Be Clear On Product Quality Expectations 15:52 How To Make Your Products Stand Out 17:07 Marketing Your Product on Multiple Platforms 18:12 Getting Started on TikTok 20:48 Repurposing Video Content on Different Platforms 26:17 Biggest Product Opportunities in 2023 28:57 Find Out More About Oren
When it comes to selling on Amazon, data is king.
If you want to succeed, you have to be willing to get in the weeds, understand what key metrics are, and more importantly - how you can improve them.
In this episode, we talk to Marc Jepsen, co-founder of one of the longest-standing Amazon analytics tools on the market - ManageByStats.
Marc is an expert on managing an Amazon business by measuring and acting upon key metrics, and in this episode, we talked about:
💡 What the four most important metrics are for any Amazon seller💡 How to improve each of those metrics💡 How a data-driven approach can help grow your business💡 How ManageByStats was recently acquired by Carbon6💡 And much more!
Episode Links* Extended 3-month free trial with ManageByStats
Follow ManageByStats
➡️ Linkedin: https://www.linkedin.com/company/managebystats/ ➡️ YouTube: https://www.youtube.com/c/ManagebystatsTools➡️ Facebook: https://www.facebook.com/managebystats ➡️ Twitter: https://twitter.com/ManageByStats ➡️ Instagram: https://www.instagram.com/manage_by_stats/
Talking Points0:00 Introduction To Guest: Marc Jepsen0:41 How Building Brands Paved The Way For Creating ManageByStats 2:50 Carbon6’s Acquisition of The Software7:27 Journey To Building An Amazon Business15:59 Four Key Metrics To Ensure Your Business is in the Right Direction18:55 Insights On Most Successful Clients27:15 How Customer Lifetime Value Plays A Role In Your Profitability 29:11 What Is Product Lifetime Value and Why It’s Important31:05 Outlook in the Next 24 Months in the eCommerce Industry35:24 Best Way To Find ManageByStats
One of the most effective strategies for growing sales on Amazon right now is utilizing external traffic to boost organic ranking.
Amazon even incentivize you to do it by offering a 10% Brand Referral Bonus. But how do you get started? And what KPIs should you be focusing on?
In this week’s episode of the podcast we speak to Ben Faw, founder of MaverickX - a company entirely focused on external traffic campaigns.
We talked about: 💡 How Ben built and sold BestReviews for $100million 💡 Why driving traffic to Amazon is essential in competitive markets 💡 Keys for success when deploying this strategy 💡 And a whole bunch more!
Episode LinksCheck out MaverickX Connect with Ben on LinkedIn
Talking Points1:06 How Ben Faw Started in the World of eCommerce 4:24 How Working For Big Companies Helped 8:09 BestReviews Backstory 12:38 How MaverickX Came About 18:15 Effective Strategies That Drive Traffic 21:08 What Is MaverickX And How They Can Help Your Business 23:25 Google Ads Best Practices and Ingredients For Success 33:37 Other Key Strategies For Success 39:05 Word of Advice For Amazon Sellers
Selling on Amazon in Europe remains to be a huge opportunity - if you do it right.
There is significant demand (Amazon Germany, for instance, generates more revenue than Amazon UK) and also lower levels of competition.
However, as time has gone on more rules, regulations, and compliance challenges have been introduced and created a higher barrier to entry.
In this episode of the Brand Builder Show we’re joined by Anton Hermann from SPACEGOATS.
We discuss how to overcome these higher barriers to entry, and why they are in fact a big positive for those that are willing to put in the work.
Episode Links> Check out SPACEGOATS
If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!
Facebook ads are one of the most scalable advertising opportunities available to eCommerce brand owners.
But a successful Facebook ads campaign can also become a risk if you don’t understand how to maintain account health.
Get too reliant on Facebook ads as a marketing channel and come against account shutdowns and you could severely hamper your brand’s growth.
With that in mind, in this episode of the Brand Builder Show, we sat down with Eroslav & Rohaan from Orange Trail who ran us through exactly how to scale Facebook ads in a sustainable, healthy way.
⭐️ EPISODE LINKS ⭐️
- Explore Orange Trail
If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!
Email marketing is one of the best and most affordable ways to drive more revenue for your eCommerce brand.
But how do you get started? And where will you see the quickest, most significant results?
Well, in this week’s episode of the Brand Builder Show we’re joined by the “Digital Postman” Reinis Krumins, owner of AgencyJR - an email marketing agency driving millions of dollars through email.
In the episode we discussed:
- Why email marketing is so important going into 2023
- How to structure the most important flows to drive more revenue
- What emails you should be sending and how often
- How to craft emails that convert
- And so much more!
This really was an episode packed full of insight and actionable strategy so be sure to listen until the end!
⭐️ EPISODE LINKS ⭐️
- AgencyJR
- Follow Reinis on Instagram
If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!
We all recognize that building a brand is a business model with great potential.
But what if you want to shortcut the journey and go from zero to a thriving, profitable business as quickly as possible?
Well, by buying a business you can do just that - fast-track the start-up phase.
In this week’s episode of the Brand Builder Show, we’re joined by Andrea Balletbo from Boopos to talk about exactly how you can do that.
In this episode we talked about:
- The advantages of building vs buying an eCommerce business
- Knowing where to look to find businesses to buy
- Evaluating businesses and knowing what to look for in an acquisition
- Financing options available to entrepreneurs looking to acquire businesses
- And a whole lot more!
⭐️ EPISODE LINKS ⭐️
Explore Boopos
Connect with Andrea on LinkedIn
If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!
To grow a time and location-independent income is the dream for so many.
But how do you actually go from zero to freedom?
Well in this week’s episode of the Brand Builder Show we’re joined by Tray Brunner who launched BambooAve just a few short years ago with the dream of doing just that.
He & his partner have since grown the brand to 7-figures in revenue whilst spending large chunks of time overseas in locations like Bali.
In this episode we dive into a few topics:
- Product: How Tray identified the product opportunity and worked with manufacturers to produce a clothing item they were proud of.
- Marketing: How Tray’s experience working at Facebook helped launch BambooAve to 300% growth multiple years running without taking on any capital.
- Team: The lean approach taken to build the brand with strength & flexibility.
A must listen episode for anyone looking to build a brand and have time and location freedom!
⭐️ EPISODE LINKS ⭐️
- Check out BambooAve
- Follow Tray on TikTok
- Follow BambooAve on TikTok
If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!
Increasingly regarded as the ‘holy grail’ of eCommerce income, subscription revenue has a number of benefits for brand owners.
But what kind of product lends itself to a subscription model? And how can a brand owner optimize their business for a growing percentage of recurring revenue?
In this week’s episode of the Brand Builder Show we’re joined by Matthew Holman from subscription software QPilot.
We discussed how to get started, improve conversion rate, and reduce churn rate to make your subscription offer a long-term success.
⭐️ EPISODE LINKS ⭐️
Check out QPilot
Subscribe for brand building insights
If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!
They say a picture tells a thousand words.
This is as true on Amazon as it is anywhere in the world.
Creating high-quality, story-telling images is one of the most important aspects of creating a well-optimized Amazon listing.
So in this episode of the Brand Builder Show, we sat down with Kamal from AMZ One Step to talk best practices for listing images.
We discussed:
- How to create a main image for any product that truly stands out
- What methods to use to tell a compelling story with your images
- How to create A+ Content that builds your brand and boosts your conversion rate
Kamal shared some insightful tips that can really help elevate your game, so be sure to listen to the end of this one!
⭐️ EPISODE LINKS ⭐️
Check out AMZOneStep
If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!
Have you ever wondered how to get a brand-new product to market?
Or thought of launching something on the back of a fast-growing trend?
If so, then this episode of the Brand Builder Show is a must-listen!
We sat down with Tim & Scott, founders of a new backyard gaming concept PaddleSmash - a Pickleball style game that is soon to hit retail stores across America.
In the episode we talk about market research, product development, marketing and much more!
⭐️ EPISODE LINKS ⭐️
Save 30% on a PaddleSmash set with code BEN30
⭐️ RESOURCES ⭐️
📰 Subscribe to the BBU newsletter and get our 99-point brand growth checklist free
If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!
Every seller knows that ranking products on Amazon is a make-or-break objective.
Rank your products well and benefit from the waves of traffic that flows through Amazon.
On the other hand, fail to rank products on page one and you’ll easily be ignored.
To try and help with this massive topic this week we welcomed Alina from AZ Rank onto the podcast.
Alina has worked both on her own brands and with a host of other sellers over recent years and helps them launch (and re-launch) products with great ranking momentum.
In this episode we talked about why ranking is so important, what has changed on Amazon over the last 12 months, and how Alina’s most successful clients are effectively ranking new products today.
⭐️ EPISODE LINKS ⭐️
Try AZ Rank
If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!
Every Amazon seller and eCommerce brand builder knows that one of the biggest challenges when growing your business is cash flow.
How do you continue to finance growth with so much inventory expenditure needed?
The good news is that there are a lot of solutions available to you, and in this week’s podcast episode we’re joined by Piers from Storfund to explore these options.
In this episode you’ll learn more about the strengths and weaknesses of the various options available to you so you can make informed decisions about funding the growth of your business.
⭐️ EPISODE LINKS ⭐️
- Explore Storfund
If you got this far, there’s a chance you enjoyed the episode… if so, please consider subscribing, leaving a review and sharing our content - we really appreciate it!
If you’re looking for some inspiration for your Amazon listing optimization then this episode is for you.
On this week’s episode we’re joined by Julian Lohse, co-founder of an Amazon listing optimization agency that lives and breathes all things conversion rate on Amazon.
In this episode, we talk about why listing optimization is so important…
And how to build a real brand on Amazon. Julian shares a great thought on brand building on Amazon that is worth the listen alone.
Connect with Julian on Twitter.
Subscribe (free) to the Brand Builder newsletter
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Jon Tilley the co-founder of popular Amazon tool ZonGuru.
In this episode we discussed:
- How to choose the right keywords and initiate the “Halo Effect” for your Amazon products
- How to launch products in competitive niches
- What your first 12 months should look like to succeed when launching on Amazon.
Thank you to Jon and the team for offering a FREE listing analysis report, just head here to grab yours: https://zonguru.link/brandbuilder2107
Follow ZonGuru’s Rate Your Hack series on Instagram: https://www.instagram.com/zonguru
Helpful resourses:
- Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
- Follow Ben on Twitter
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Introducing Jon
06:06 Contextual SEO
08:52 Halo Effect Method
12:49 Writing your listing
18:08 First 12 months success
22:47 VC funding
25:44 ZonGuru Tools
33:57 Dealing with competition
37:18 What’s next for ZonGuru
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Lesley Hensell, co-founder of leading Amazon agency Riverbend Consulting. Riverbend are experts at handling complex cases and overcoming significant problems to help Amazon sellers thrive.
In this episode we discussed:
- How to win against the eCommerce giant in 2022
- The absolute best way to get fast, helpful support from Amazon Seller Support
- How to maximize revenue whilst reducing risks
- And much more!
Connect with Lesley & Riverbend:
- Riverbend Website
- Lesley’s LinkedIn
Helpful resources:
- Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
- Follow Ben on Twitter
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Introducing Lesley
04:02 How to handle Amazon
09:44 Frustrations with Seller Support
15:13 Amazon abusing position
18:17 Maximize revenue, reduce risk
22:31 Creating a lasting brand
24:55 Product safety precautions
28:40 Amazon transparency program
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Carl Weische who is taking the eCommerce Twitter community by storm!
Carl operates a fast-growing conversion rate optimization agency and helps eCommerce brands grow their revenue and profitability by improving the on-page experience for customers.
In the episode we covered the key mistakes beginners make and how you can avoid them!
- Follow Carl on Twitter - check his timeline for a TON of gold nugget case studies
Helpful resourses:
- Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
- Follow Ben on Twitter
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Introducing Carl Weische
04:27 Conversion optimization
08:55 Custom coding apps
09:54 SEO biggest mistakes
12:17 Improving conversion rate
15:52 Increase customer's trust
20:19 Working with Carl
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by my good friend and business partner Claire Howarth.
Claire has been writing a lot of the content for one of our brands that is starting to see some real traction with Search Engine Optimization leading to an average of 70-100 organic visits to our website per day.
In this episode we break down the key stages of getting started with SEO as a beginner:
- How to identify low competition and high volume keywords worth targeting
- How to write content that ranks for said keywords
- How to build authority for your website over the long term
Download the free step-by-step SEO checklist we have developed and use daily for all our content:
Coming Soon..
Helpful resources:
- Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
- Follow Ben on Twitter
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Introducing Claire
01:51 Why bother with SEO?
08:38 Getting started with SEO
12:33 Approach to building good content
17:24 Providing product value
21:13 Researching content ideas
29:03 Writing a good content
38:18 Guiding customer to the next step
45:53 Speed up writing
49:05 Optimizing content’s SEO
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Jon MacDonald, founder of leading Conversion Rate Optimization agency The Good.
In this episode we discussed what Jon has learnt about consumer behaviour and conversion rate growth from working with international brands like Adobe, Xerox, The Telegraph and The Economist.
Learn more from Jon:
- Jon’s book: Opting In To Optimization
- A collection of Jon’s website teardowns (absolute GOLD)
Helpful resourses:
- Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
- Follow Ben on Twitter
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Introducing Jon
03:23 Roles in a CRO agency
07:45 Improving conversion rate
11:05 Common failings of new clients
15:43 Advice on navigational menu
18:45 Gaining customer’s trust
23:00 CRO checklist
25:20 Starting an Ecommerce site
31:30 Site testing from customer’s view
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Dana from 8fig - a flexible funding solution for Amazon sellers and eCommerce brand owners. In this insightful episode we discussed:
- How to strengthen your supply chain for ongoing growth
- What funding options are available for growing businesses
- Whether you should scale or sell your business for maximum reward
Learn more about 8fig - www.8fig.co
Helpful resourses:
- Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
- Follow Ben on Twitter
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Introducing Dana
05:05 Optimizing supply chains
08:32 Flexible Financing Options
15:11 Good time to use 8fig services
18:21 Why take on financing?
20:44 Benefits of not selling your business
26:04 Timeline for credit repayment
27:37 Dana’s recommendation
Welcome back to another episode of the Brand Builder Show!
This week you’re in for a treat as we’re joined by Bryan Porter, co-founder of 9-figure drinkware brand Simple Modern.
In this episode we discussed:
- How Simple Modern are sustaining 100% growth year on year
- How offering more variations of your products can drive substantially more revenue
- The clever technique Bryan used to secure licensing deals with Disney, the NBA, NFL and more
- Why Bryan believes generosity has been a core driver of the brand’s success
- The $5million investment Simple Modern has made into domestic US manufacturing
- And so much more!
A not to miss episode!
Check out Simple Modern
Follow Bryan on Twitter
Follow Mike on TwitterSubscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
Follow Ben on Twitter
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Introducing Bryan Porter
06:26 Staring Simple Modern
08:25 Opportunities in Drinksware
14:18 Amazon percentage volume
16:59 1P Seller on Amazon
21:36 Business expectations
23:44 Manufacturing strategy
27:25 US vs China Manufacturing
30:26 Building a brand's community
34:02 Protecting product development
37:17 Business principle
44:03 Product Licensing
48:27 Maintaining a good working relationship
51:19 Future Plans
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Tom & Alex aka The Honest Entrepreneurs.
Tom & Alex joined us on the show 6 months ago and were hitting around $30k/month in revenue. Since then they’ve seen explosive growth and have hit $140,000 in the last 30 days selling their own branded products on Amazon.
In this episode we talked through a range of topics around how they’ve been able to grow so quickly. It includes branding, PPC, product launches and much more. A highly valuable episode!
Check out Tom & Alex’s channel on YouTube
Follow Alex on Twitter
Follow Tom on TwitterSubscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
Follow Ben on Twitter
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Introducing Tom & Alex
02:46 Benefits of a Partnership
07:28 Mistakes to avoid
11:54 How to increase revenue
16:03 Taking calculated risk
19:31 Charging a Higher Price
23:16 Going aggressive on PPC
29:10 Researching keywords
33:45 Using PPC agency
39:54 Growing the business
50:37 Building connections
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by serial entrepreneur Nathan Hirsch.
Having scaled and sold the popular outsourcing marketplace FreeeUp, Nathan and his partner Connor recently launched EcomBalance. It’s a bookkeeping startup focused on helping Ecommerce sellers get financially strong to build successful businesses.
In this episode we’ll discuss best practices, biggest mistakes, and keys for adding value to the asset that is your business. Enjoy!
Get 2 months free with EcomBalance (mention the Brand Builder Show for this special offer!)
Helpful resourses:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- BBU YouTube Channel
- Explore Brand Builder University - content, courses & coaching to help you grow your brand.
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Ben Introduces Nathan Hirsch
00:34 Nathan Talks about his journey with Amazon
07:34 How to sell your company and find the right buyer.
11:57 Key Process and Financial Habits
15:02 Why we need to hire a bookeeper or an accountant?
16:11 The Importance Of Healthy Books
19:45 Nathan Talks about eCom Balance.
22:59 Pain points in the eCommerce industry
30:13 Biggest bookkeeping mistakes eCommerce sellers make with their finances
31:24 Processes or principles eCommmerce should have in place to increase business value
32:33 Where to get started with eCom Balance
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Vitalii from Profit Whales, a full service PPC & marketing agency working with 7, 8 and 9-figure brands on Amazon.
We talked about the approach sellers should be taking with their Amazon PPC campaigns in 2022 and beyond, as well as covering advanced topics such as scaling campaigns, search term isolation, and placement bid adjustments.
We also discussed wider brand building strategies Vitalii and his team are using when driving off-Amazon traffic. All in all, an episode not to miss!
Learn more about Profit Whales.
Helpful resources:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- BBU YouTube Channel
- Explore Brand Builder University - content, courses & coaching to help you grow your brand.
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking points:
00:00 Ben introduces Vitalii
00:44 Vitalii talks about how he started in the Amazon space
05:11 Vitalii and Profit Whales
10:52 Importance of keyword ranking on Amazon
13:31 Dealing with broad, generic keywords
17:29 Doing keyword isolation
25:04 On rising ad costs
31:58 Giving discount codes on Amazon
39:27 Vitalii’s recommendations when starting a campaign on Amazon
42:25 Why choose Profit Whales
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Ben Jabbawy, founder of eCommerce marketing platform Privy.
Ben and his team at Privy serve over 100,000 customers and have helped them collect 500 million email addresses and drive $7billion in revenue.
So, it’s safe to say he knows a thing or two about building and monetizing a list of engaged customers. In this episode, he breaks down what every brand builder should be doing to develop this valuable asset in their business.
Try Privy FREE
Helpful resources:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- BBU YouTube Channel
- Explore Brand Builder University - content, courses & coaching to help you grow your brand.
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking points:
00:00 Ben D. introduces Ben Jabbawy
00:41 Ben J. talks about his e-commerce journey
06:51 Importance of building a customer list
11:20 Building sustainable traffic to your store
15:18 List building
21:20 Best converting offers for welcome pop-up
26:27 What happens after growing a list
30:46 SMS marketing on Privy
35:26 Why is Privy the best solution for list building on Shopify?
36:56 Where to find Ben J. and Privy
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by one of our well loved BBU members Kevan Marshall.
Kevan recently appeared on Dragon’s Den (UK’s version of Shark Tank) and pitched his business for investment from serial entrepreneurs such as Peter Jones and Steven Bartlett.
In this episode we discussed everything that goes on behind the scenes and get some fascinating insight into what it’s really like to appear on the show.
Helpful resourses:
BBU Instagram
Ben on Twitter
Ben on Instagram
BBU YouTube Channel
Explore Brand Builder University - content, courses & coaching to help you grow your brand.
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking points:
00:00 Ben introduces Kevan Marshall
01:05 Kevan talks about his journey
08:10 Kevan discusses how his business grew
14:45 Talking about Dragon’s Den
23:29 Due diligence for Dragon’s Den
30:20 Getting in to the actual room of Dragon’s Den
34:29 Investment time
36:18 Deciding factors in terms of investment and percentage
38:32 Leaving the Dragon’s Den
46:07 If Kevan would go back to Dragon’s Den
48:13 Kevan’s plan for the following years
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by not one, but two sellers! Dustin & Kris both started selling on Amazon in 2014 only to later meet and join the Sellozo team.
In this episode we discussed their journey through the Wild West of Amazon in 2014 to today’s very different market. We also talked through best-practice PPC campaign structures Dustin And Kris are seeing inside the accounts of their most successful clients.
=> Check out Sellozo
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - content, courses & coaching to help you grow your brand.
- 50% Off Helium10 Software Suite
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking points:
00:00 Ben introduces Dustin and Kris of Sellozo
01:51 Dustin and Kris talk about the difference between selling in 2014 vs. the present
07:39 Journey through the first few years on Amazon
18:40 How Dustin and Kris started with Sellozo
24:42 Sellozo roles of Dustin and Kris
27:54 Strategies of the best performing accounts
35:54 What’s in the future for Sellozo
39:02 Successful product launches
43:14 The right approach in 2022 for new Amazon sellers
51:36 Where to go to know more about Sellozo and the guests
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Troy Johnston, long-time Amazon seller and founder of Seller.Tools.
Having achieved a 7-figure exit in 2017, Troy has since gone from strength to strength in his execution of building leading Amazon brands.
He has also helped drive the Seller.tools suite to becoming one of the most respected tools in the space.
In this episode we discussed Seller.Tools recent acquisition by Carbon 6, along with what Troy advises sellers to look for when researching and launching new products on Amazon.
=> Explore Seller.Tools - use code BBU for a discount
=> Connect with Troy on LinkedIn
=> Join the FBA Kings Facebook group
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
- Explore Brand Builder University - content, courses & coaching to help you grow your brand.
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Ben introduces Troy Johnston
01:04 Troy talks about his career journey
08:44 Focusing on repeat purchase behavior
18:52 Big earning potential
21:31 Troy Johnston after his exit
26:04 How Troy’s exit affected his decision making
29:29 Troy talks about Carbon 6
33:47 Where is Seller.Tools going?
44:09 Troy talks about Campaign Manager
50:31 Troy’s forecast for Carbon 6
53:53 Troy’s social media presence
Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Clayton from Carbon 6.
Having recently burst onto the scene, Carbon 6 are an Amazon tool aggregator, combining some of the greatest tools in the Amazon FBA space. In this episode we talk about the journey, what they are aiming to do, and get a behind the scenes demo on one of their most exciting tools - PixelMe.
PixelMe helps sellers drive external traffic to Amazon with clear reporting data giving the ability to scale up on what’s working, and shut down what isn’t.
Here are all the Carbon 6 tools mentioned:
=> Explore PixelMe here
=> Explore Seller.tools here
=> Explore AMZ Alert here
=> Explore Zon.tools here
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
- Explore Brand Builder University - content, courses & coaching to help you grow your brand.
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Ben introduces Clayton
01:14 Clayton talks about his career on Amazon
06:38 What is Carbon 6?
11:25 Where is Carbon 6 headed in the future?
14:33 Private label tools
25:06 PixelMe
31:37 Clayton demos PixelMe
40:25 Other markets where PixelMe is available
43:02 Clayton talks about what 2022 looks like in the Amazon space
Welcome back to another episode of the Brand Builder Show! This week we’re joined by Nick from HelloTax.
Amazon recently re-launched the European Fulfiment Network program - one change in a long list of post-Brexit adjustments for Amazon sellers selling in Europe.
We dove into all the updates and how sellers can best position themselves to take advantage of this often overlooked market!
=> Connect with Nick on LinkedIn.
=> Save 10% on HelloTax services with code BBU
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - content, courses & coaching to help you grow your brand.
- 50% Off Helium10 Software Suite
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Ben welcomes Nick Penev to the show
00:56 Nick talks about his story in the eCommerce world
10:21 Where in Europe should one start (or expand) a business?
11:56 Reasons why you need to do VAT
15:26 Registering for VAT based on sales volume
16:28 Reopening of European Fulfillment Network
21:15 Non-EU seller expanding to Europe
24:12 Costs involved in expanding
26:48 Paying for fiscal representation insurance
33:23 Where to reach Nick Perev
Welcome back to another episode of the Brand Builder Show! This week we’re joined by Robin Brown. Having launched his first product only to find himself struggling against a saturated market, Robin dug deep and worked hard to build a real brand on Amazon. He recently hit 7 figures in annual sales and is building towards a significant exit.
Key Topics:
- How Robin split tests his products before he even sources them
- The keyword research deep dive approach behind his growth
- What specific actions Robin is taking to prepare for an exit in 2 years
Connect with Robin on Twitter.
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - content, courses & coaching to help you grow your brand.
- 50% Off Helium10 Software Suite
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Ben talks about Robin Brown
01:28 Robin talks a bit about himself
03:59 First learning experience on Amazon
07:48 Doing it again on Amazon
13:55 Million dollar mark
18:56 Robin’s current team
21:30 Comparing first product launch vs. second product launch
25:48 Talking about Data Dive
29:01 Robin’s PPC strategy
32:25 Preparing for Q4
38:09 Advice to new Amazon sellers
42:15 Planning for the future
45:12 Where to find Robin
Welcome to this week’s episode of the Brand Builder Show where we are joined by Rael Cline. Rael is the founder of Nozzle - a tool that helps Amazon sellers understand the journey of their customers in order to be able to reduce acquisition cost and increase customer lifetime value.
Key Topics:
- Why understanding customer acquisition cost is becoming more and more important on Amazon
- How the lifetime value of a customer impacts our marketing efforts on Amazon
- How Amazon aggregators are viewing customer metrics when making acquisitions
Explore Nozzle:
Nozzle website
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - content, courses & coaching to help you grow your brand.
- 50% Off Helium10 Software Suite
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Ben talks about Rael Cline
01:56 Rael talks about himself
06:50 Understanding your customer’s purchasing behavior
10:01 Why Rael chose Amazon
15:40 Biggest challenges for sellers in accessing customer data on Amazon
22:57 What is the primary use case for Nozzle?
24:31 How much can I pay to acquire a new customer on Amazon?
25:40 Profitability vs. Growth
34:54 Increasing the customer lifetime value
39:41 How do you adjust your customer acquisition cost?
43:15 Future plans for Nozzle
Welcome to this week’s episode of the Brand Builder Show where we are joined by one of the leading voices in the Amazon FBA space Kevin King. Kevin is renowned for his extensive knowledge of successful strategies for Amazon sellers having sold millions of dollars worth of products on Amazon in recent years.
Key Topics:
- Is selling on Amazon still worth it? An answer for all aspiring sellers
- How successful sellers are launching products on Amazon within TOS right now
- How to get licensing agreements with huge brands for a small percentage
- What the Amazon aggregator market will look like in 5 years time
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - content, courses & coaching to help you grow your brand.
- 50% Off Helium10 Software Suite
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Welcome to this week’s episode of the Brand Builder Show where we are joined by Sam from Feedback Whiz - one of the most well know tools in the space. We talked through how Amazon sellers can generate more reviews for their products - an essential part of growing a successful Amazon business.
Key Topics:
- What the buyer / seller messaging platform is, and the best practices of using it
- What metrics private label sellers and resellers should each be focusing on
- How to create a great customer experience that leads to more positive reviews
Try Feedback Whiz For Free
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - content, courses & coaching to help you grow your brand.
- 50% Off Helium10 Software Suite
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Well hey hey! In today’s episode of the Brand Builder Show we’re joined by Andri Sadlak. Andri launched, scaled, and sold his Amazon FBA brand for $500,000 in the last couple of years. He’s now launching a new brand alongside his service for sellers - ProductPinion.
Key Topics:
- How Andri overcame major challenges to grow and sell his brand
- Why target market feedback is essential for any serious brand owner
- Why Andri is going all in again on another new brand on Amazon
Connect with Andri:
- Try ProductPinion
- Andri on Instagram
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - content, courses & coaching to help you grow your brand.
- 50% Off Helium10 Software Suite
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
What a special show we have for you today… I sat down with BBU member Emre who arrived in America chasing the “American dream”. Driving for Uber to make ends meet, he heard about selling on Amazon just over two years ago and placed his first order of 300 units. Now 300 units is his worst DAY of sales. Listen to the full episode to hear about this crazy journey of growth.
Key Topics:
- What Emre’s first product launch was like, and why he considered it a complete failure
- The emotions of placing 200,000 unit inventory orders
- Why he’s turned down a 7-figure exit and is instead shooting for 8-figures
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- 50% Off Helium10 Software Suite
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Welcome to this very special episode of the Brand Builder Show where we welcome Jim Mann from Thrasio. As one of the biggest buyers of Amazon businesses, Thrasio have a very clear picture of the type of brands they are looking to acquire. In this episode I quizzed head of UK&EU acquisitions Jim Mann on exactly what that criteria is, so you can go out and build on that blueprint.
Key Topics:
Why over-diversifying may actually harm your valuation
How aggregators will begin to look to the future for valuations and could pay up to 10x in the near future
What route you should take to expansion for maximum impact
Connect with Jim and Thrasio:
Thrasio.com
Jim’s LinkedIn
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Welcome to this week’s episode of the Brand Builder Show where we got the chance to speak with Ryan Clark, co-founder of Westbound Logistics.
Key Topics:
- How a $80m brand optimises its logistics operation
- Why prices have increased so much in the last 2 years and when we might expect them to come down
- Why you should think twice before ever using your supplier to ship DDP
Connect with Westbound:
- Website - www.westboundglobal.com
- Email - amazon@westboundglobal.com
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Welcome to this special episode of the Brand Builder Show with our good friend Jon Elder. We’re announcing the launch of the FBA Freedom Challenge!
Key Topics:
- Why building and selling assets is the key to financial freedom
- How Amazon has become one of the best platforms to help you build an online asset
- The 3 year plan towards a 7-figure brand
Join the FBA Freedom Challenge:
- JOIN HERE
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Welcome to this week’s episode of the Brand Builder Show! I got the chance to sit down with Greg from Empire Flippers and talk about all things buying and selling online assets. I enjoyed this conversation a ton, and know it will stimulate some interesting thoughts as you look to grow your business.
Key Topics:
Why there is no aggregator bubble and you shouldn’t panic to sell your business
How brand owners can increase the value of their brand with little-used strategies
How to build your very own digital empire in under 2 years
Connect with Greg and Empire Flippers:
- Empire Flippers Website
- Greg’s LinkedIn
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Welcome to this week’s episode of the Brand Builder Show! You’re in for a treat this week as we sit down with Samantha Williams. Having launched (no pun intended) a trampoline park to multi-million-pound revenues and 2 separate sites within just 2 years, Samantha has now transitioned into building her own Ecommerce branch.
Key Topics:
- The highs and lows of starting a trampoline park
- The systems driven approach that enabled multi-million pound growth
- How Samantha is now launching her supplement brand with national press
Find out more about Bomimo:
- www.bomimonutrition.com
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Welcome to this week’s episode of the Brand Builder Show! I sat down with Ashya McDonald who recently launched a swimwear brand with a difference. She’s seen some great early success in Australia and is now looking to take the brand global.
Key Topics:
- Why Ashya took the personal approach in her branding
- How the clear USP of her product line has been a smash hit success
- How she used influencers to make her Shopify app go ding-ding-ding-ding
Find out more about Full Bums Swimwear:
- https://www.fullbumsswimwear.com.au/
- https://www.instagram.com/fullbumsswimwear/
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Welcome to this week’s episode of the Brand Builder Show! We talked to Izabela Hamilton from RankBell.com. We planned to talk through latest changes to Amazon’s TOS with regards to search find buy, rebates, and other tactics -- but it evolved into a wide-ranging conversation about brand building and customer journey.
Key Topics:
How understanding your customer’s buying journey can exponentially grow your business
- How real brands are growing their presence on Amazon in spite of any Amazon TOS changes
- And heaps more!
Connect with Izabela:
RankBell.Com
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
-
Amazon Bookkeeping Made Easy
-
50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Welcome to this week’s episode of the Brand Builder Show! We sat down with Ben Leonard, founder of international fitness brand Beast Gear - a multi 7-figure brand that Ben launched, scaled and exited in 2019.
Key Topics:
- The Beast Gear journey that started in the midst of great personal challenge
- The keys to scaling a new business to high revenue numbers
- How you as a brand owner can grow the value of your business when you decide to sell
Connect with Ben:
- EcomBrokers.co.uk
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
In this week’s episode of the Brand Builder Show, we sit down with Daniel Little from LinkMyBooks. Daniel launched, scaled, and sold a 7-figure business on Amazon - twice. We talked through the journey, and dug into some keys that will help you on you pursuit of a similar journey. We also discussed some best practices for bookkeeping to help you scale faster, and exit for more.
Key Topics:
- How Daniel bootstrapped his first business then went all in on his second
- Why tidy books are an essential part of your business valuation
- How getting a clear understanding of the bookkeeping process can save you thousands
Find out more about LinkMyBooks:
- LinkMyBooks Website - use code BRANDBUILDER50 for 3 months half price.
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
In this episode of the Brand Builder Show I’m joined by Sellics co-founder and CMO Thomas Ropel. With over 15 years experience with pay-per-click advertising, Thomas is one of the most experienced voices in the Amazon advertising space and this episode is a gold-mine of actionable insight.
Key Topics:
- How to structure your PPC campaigns for ultimate optimization
- What analyzing over $2.5bn in ad spend has taught the Sellics team
- Exactly what you need to do to win the Q4 PPC battle
Try Sellics today:
- Explore the Benchmarker report (FREE)
- Explore PPC automation with the full Sellics suite
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
- Explore Brand Builder University - courses & coaching to help you grow your brand.
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
In today’s episode I got to sit down with two rising talents in the Amazon FBA space. Tom and Alex, otherwise known as ‘The Honest Entrepreneurs’ on YouTube, have built their Amazon business to over $250,000 in sales and are documenting the journey to 7 figures.
But it hasn’t all been plain sailing. They’ve had to navigate account closures, shipping challenges and more on to get to where they are today.
Key Topics:
- The pros and cons of working together as business partners
- How to manage your online business whilst travelling the world (Tom & Alex have both been living in Barcelona, and Alex is about to travel through Asia)
- How they took on investment to scale their brand towards a 7-figure exit
Connect with Tom & Alex:
- The Honest Entrepreneurs on YouTube
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Welcome to episode four of the Brand Builder Show! In this episode I sit down with Piers from AVASK Accounting to assess the European expansion opportunity.
Key Topics:
- The biggest myths around selling in Europe and how ignoring them can help you win
- The impact of Brexit on selling on Amazon in Europe and what you need to do to stay on top
- Keys for success in European marketplaces despite their unique attributes
Connect with AVASK:
- https://www.avaskgroup.com/contact-us/
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
In today’s episode I’m joined by Brett Pittam, one of our Brand Builder University members.
In the last 2 years, Brett has built one of his brands to the point of being ready to be sold. He is in talks with brokers at the moment about selling this brand in early 2022, and in this episode we talk through the emotions of that, what he’s doing to prepare, and how you can model this journey.
In our chat, we discussed:
- How to prepare your business for sale...
- When is the right time to consider selling...
- How to manage a growing brand with a small team...
- And much more!
If you are a BBU member, Brett has said he is happy to hear from you in order to help you along in your journey and you can connect with him in the private members’ group.
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
In today’s humdinger of an episode I interview SoStocked founder and Inventory Management expert Chelsea Cohen.
Chelsea’s insight into managing inventory as your brand scales on - and off - Amazon is invaluable and in this episode she shares some very helpful strategies.
Key Topics Include:
- Best practices for newer sellers when it comes to inventory management
- The difference between your IPI score, restock limits and storage limits and how to effectively manage all of the above (with a few great hacks for increasing your limits)
- Key things to consider when coming into a busy season like Q4
Connect with Chelsea and SoStocked:
- www.sostocked.com
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
In this, the first ever episode of the Brand Builder Show, I sit down with none other than Jon Elder.
Jon launched his business on Amazon in 2014, and went on to sell it for multiple 7-figures in 2019. He now uses his expertise to help other sellers go the same route.
Key Topics:
- How to build your brand in a way that creates the most value for a potential future buyer
- What goals you should be looking to shoot for if you’d love to one day sell a business for 7 figures
- The keys to growing a team that supports the growth of the business without adding unnecessary pressure
Connect with Jon:
- Black Label Advisor Website
- Follow Jon on Twitter
Connect with Us:
- BBU Instagram
- Ben on Twitter
- Ben on Instagram
- YouTube
- Brand Builder Society Facebook Group
Useful Resources:
- Explore Brand Builder University - courses & coaching to help you grow your brand.
- Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
- Amazon Bookkeeping Made Easy
- 50% Off Helium10 Software Suite
- Amazon Listings Done For You
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!