The Creative Impulse with Marvelyn Brown: Recent Episodes
Marvelyn Brown
This is a podcast about taking your creative business online and growing despite the challenges. Each episode covers a different challenge faced by online business owners with solutions and resources that help to overcome them.
You'll find training, an occasional guest, resources, Q and A sessions and tips you can use to build an online business that helps you reach your personal and financial goals.
Have a question? Message us or visit https://inawordsvcs.com
Get more done in less time in business and at home using the power of organization tools. Learn more at https://makingitremotely.com/work-life-balance
In this episode we will talk about 15+ things you can do to promote your business using email marketing. Now that you have your email marketing system built, you may be amazed at all the ways you can build passive income.
Your mailing list can serve several purposes and the most popular reasons business owners use them includes generating leads, relationship building and sales. Listen for ideas you can use to promote and grow your audience.
You may have an email list, but is it working to help you build an audience of people who you can talk to about your business? Today’s episode covers the 5 elements you need to build a system that works for you, helping you earn from your business 24/7.
Welcome to our latest podcast episode, where we delve into the essential strategies outlined in 'The Beginner’s Guide to Building an Engaged Email List.' In this insightful discussion, we not only unveil the fundamental principles of effective email list building but we also explore the pivotal role of communication styles in attracting our ideal customers and clients.
Join us as we unravel the intricacies of refining our communication approaches to resonate with the individuals we aspire to work with. Learn how to tailor your messaging to effortlessly captivate and engage your target audience, ultimately paving the way for meaningful connections and fruitful partnerships.
Don't miss out on this enlightening conversation – subscribe now and embark on a transformative journey towards building a thriving online presence!
Listen on the go as the Ultimate Digital Product Business is read, and understand how this business model works to help most anyone start a business they can earn from for free.
This episode is about digital products and our eBook that shows you what digital products are and why you want to create a thriving digital product business. To get the free eBook click here.
Creating digital products using skills you already have is one of the biggest benefits of choosing this business model. They are so versatile, flexible, adaptable to most industries and niches.
If you get the eBook you'll also receive emails that showcase entrepreneurs that sell digital products called The Entrepreneur's Spotlight. These entrepreneurs are very successful, earning huge amounts of verified income.
You might be wondering about the relevance of other digital product makers, so in this episode we talk about it.
The better you are at solving problems for your audience, the better you will be at growing your business. This episode is part of the business building portion of our course called the Digital Product Blueprint.
Resource Mentioned in the Episode: https://bit.ly/hobbyandskills
A great strategy when selling your digital products, (or any products for that matter) would be to think about how to help your audience solve problems that are of high value (not necessarily price) or importance to them. To learn more about the course and get started click here.
This episode is part of our course called the Digital Product Blueprint where we helps entrepreneurs build a digital product business on a solid foundation. Goals are a part of that process. If you received value, and you want to learn more about our Digital Product Blueprint course, click here.
Have you been thinking of starting a digital product business? If so, listen to this episode to get a glimpse into how our course "The Digital Product Blueprint" is structured and what you'll get. To learn more and get started click here.
We're answering your questions today by starting with the question, "What kind of business should I start?" There are many business owners who struggle to find a business they can start and this is the answer we give to our students and listeners.
Our weekly shout out is for a company called Rankmath that has an SEO tool that every business needs to optimize their content for search engines.
As you'll see when you listen to this week's episode, there is no one size fits all answer to this question.
The great news is that we have a number of resources you can use to gain insight into the best business for you. One that you are passionate about, that is also profitable and helps you reach your financial goals.
- Our YouTube Playlist
- 11 Niche Ideas eBook
- Side Hustle Ideas
How to you grow your business and create your dream business when your marketing sucks? You use a tool like Tailwind to schedule your posts.
The great thing is you're listening to this episode in time to save big on digital marketing Tailwind's Black Friday and Cyber Monday Deal.
To get the deal , visit: https://makingitremotely.com/tailwind
You use their Ghostwriter tool to find the right words, hashtags and keywords to extend your reach and you schedule emails to your audience all from the convenience of a platform designed to help you grow and thrive.
Get ready to save big on digital marketing this Black Friday and Cyber Monday – with unbeatable prices!
🛍️ To learn more and get the deals visit: https://makingitremotely.com/bfcm
Are you ready to take advantage of the biggest online shopping days of the year?
Black Friday and Cyber Monday are just around the corner, and Tailwind has the perfect promotion for digital marketers.
This holiday season, you can save big on social scheduling, SEO, creative design tools that you can use to promote your opt-ins, posts, affiliate, digital and physical products, pages, courses, eBooks and more.
Get ready to maximize your marketing efforts, while enjoying unbeatable discounts this Black Friday and Cyber Monday.
Don’t miss out on this amazing opportunity – start preparing now for unbeatable savings this holiday season!
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This episode focuses on Black Friday Cyber Monday deals on WordPress Themes. Get ready to save big on digital marketing this Black Friday and Cyber Monday – with these unbeatable prices!
🛍️To get the deal visit: https://makingitremotely.com/bfcmGet ready to maximize your marketing efforts, while enjoying unbeatable discounts for your business this Black Friday and Cyber Monday deals. Don’t miss out on this amazing opportunity – start preparing now for unbeatable savings this holiday season!LET'S STAY IN TOUCH!🙂 Subscribe to Our YouTube Channel: https://bit.ly/3O6Dr99📧 Join Our Email List: https://bit.ly/40PH6QB🙂 Facebook: https://bit.ly/3rqVPDY🐥 Twitter: https://twitter.com/makeremotely👨🏽💻 Blog: https://makingitremotely.com/blog📍 Pinterest: https://bit.ly/3pEOct6🎬 Our YouTube Channel: @makingitremotely1148 🎤 Podcast: https://spoti.fi/44Kv6AA
Get ready to save big on digital marketing this Black Friday and Cyber Monday – with unbeatable prices!
🛍️ 🛒Get the Deal: https://makingitremotely.com/bfcmAre you ready to take advantage of the biggest online shopping days of the year? Black Friday and Cyber Monday are here, and our roundup has the perfect promotion for digital marketers. This holiday season, save big on web hosting, Wordpress themes, and web tools and resources to make running your business hassle free.
Don’t miss out on this amazing opportunity – start preparing now for unbeatable savings for your business this holiday season and beyond!LET'S STAY IN TOUCH!🙂 Subscribe to Our YouTube Channel: https://bit.ly/3O6Dr99📧 Join Our Email List: https://bit.ly/40PH6QB🙂 Facebook: https://bit.ly/3rqVPDY🐥 Twitter: https://twitter.com/makeremotely👨🏽💻 Blog: https://makingitremotely.com/blog📍 Pinterest: https://bit.ly/3pEOct6🎬 Our YouTube Channel: @makingitremotely1148 🎤 Podcast: https://spoti.fi/44Kv6AA
Are you a budding entrepreneur eager to kick start your online business journey this Black Friday? Join us for this step-by-step tutorial you'll receive ideas on setting up irresistible Black Friday deals using WooCommerce or any eCommerce platform of your choice, even if you're starting from scratch.
🚀 What You'll Learn:
- Quick and easy setup, perfect for beginners
- Tailoring your store for Black Friday success
- Strategies to maximize your sales and revenue
- Pro tips for a visually appealing online store
📌 Remember to Subscribe, and Share This Episode for More Tips!
There are a lot of people who will provide you with tricks and gimmicks to grow your business. These methods will only take you so far. In this episode, we will discuss the tried and true ways to build a thriving online business. We’ll look at ten realistic strategies you can use to build your business on a solid foundation.
Aspiring business owners face the challenge of trying to juggle their dream of working from any location with a job that keeps them tied inside an office cubicle. In this episode, we talk about ideas you can use to make the transition from a 9 to 5 (in office) job to a full time business that you can work from any location. Our featured partner for this episode is Placeit by Envato, the place to find mock ups, video and audio resources and resources for print on demand, designers, authors and gamers. Be sure to check out our Facebook Page and our page dedicated to Remote Job Resources.
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This episode is about our labor and whether we're making it count. I'm a firm believer that if you keep doing what you're doing, you'll keep getting what you got. So as we celebrate Labor Day, it's important to think about the world of work and how we are spending our time and expending our energy.
As the cost of most everything climbs higher, do we want to keep getting more of what we're getting or do we need to do something different to get better results? Are we going to wait on that annual raise or will we take proactive steps to give ourselves a raise?
Is the time that we're spending "laboring" on a 9 to 5 job or in our online business yielding the results we need from a personal and professional perspective? These are the questions we should be asking ourselves as we celebrate this weekend.
If you find that not getting what you need, check out this episode and download our free guide to start a full or part time digital product business for free. With minimal risk and the possibility of an enhance lifestyle and more personal freedom you have everything to gain.
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It's important to use data to make decisions that help you work smarter, not harder. For example, if you’re looking for a niche to focus on for a new or existing business this episode can help you figure out what to focus on. This one chart will enable me to make a simple change in the areas I'll focus on to earn more the coming year. To see the chart and learn more watch this video on my YouTube channel. To get my free Halloween guide and learn more about Halloween planning, click here.
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What happens when someone click on one of your links? Are you giving interested buyers everything they need to interact with your business? Or are you leaving it all up to chance? If you’re hoping, praying and crossing your fingers that things will turn around for your business, it’s time to take the actions we’ll discuss in this episode. Listen on the go and give us your feedback! To learn more visit https://makingitremotely.com/create-a-lead-generation-system
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Get your emails read when you use the tips outlined in this episode and check out the Tailwind app to automate your social media. Head over to our site to get your free Halloween planning guide.
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Learn about Bluehost events and webinars discussed in this episode. Did you know that Halloween is one of the biggest holidays of the year, and kicks off the biggest selling season of the year. Now is the time to plan your promotions, we'll show you how!
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In this episode, we discuss the art of engaging with potential customers at every stage of the buying process, empowering entrepreneurs to turn more visitors into leads and leads into customers.
Learn more by visiting our site and downloading your free guide that includes video training.
From initial awareness to post-purchase loyalty, we provide invaluable insights and actionable strategies to create an authentic connections, build trust, and ultimately convert leads into loyal brand advocates. Whether you're a seasoned entrepreneur or just starting, this comprehensive guide will equip you with the skills to navigate each stage of the customer journey with confidence. Using this information paired with why people buy (consumer behavior) you will be able to set your business on a path to sustained growth. Don't miss out on the opportunity to turn potential customers into lifelong supporters.
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In this episode I discuss the impact of the end of the Canva Affiliate Program
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You might be asking why would you want to create an email series... I get it... But if you're an entrepreneur who wants to build strong relationships with a community of people who will buy from you again and again, this is a step that you don't want to overlook.
One of the best reasons to reach out via email is that everyone has email.
The second reason is that most email marketing providers will allow you to build an audience of at least 500 people for free.
Finally, it's still a fast, efficient, economical way to build and grow an audience. It's very important because it's how you are going to start seeing results in your online business.
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Systems enable business owners to be in multiple places at the same time, delivering their marketing messages to an audience of people who are looking for what they have to offer.
By establishing clear workflows, standard operating procedures, and automated processes, systems minimize errors, reduce redundancy, and increase productivity. Learn more about how systems work to help businesses grow and scale, visit: https://makingitremotely.com/income-generating-systems.
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In today's episode, we'll be discussing the key transformations that business owners should make to reach their financial goals. First, we'll explore the shift from being a consumer to becoming a business owner. We'll delve into the mindset changes required to move from a focus on personal spending to investing in your business and its growth.
Next, we'll look at the importance of transforming from being scattered and unorganized to becoming a thriving and confident business owner. We'll discuss how organization and planning can be crucial in achieving success, as well as the importance of building a team and delegating tasks to help you reach your goals.
Finally, we'll talk about the shift in thinking required to move from being an employee to thinking like a boss. We'll discuss the importance of taking ownership of your business and its success, as well as the mindset changes needed to become a confident decision-maker and leader.
By the end of this episode, you'll have a deeper understanding of the key transformations that business owners need to make to reach their financial goals, and the actionable steps you can take to make these changes in your own business.
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This is part 3 of 3 in a series of episodes on audience attraction. Discover how to stop struggling to find people to talk to about your online business and having awkward conversations with your friends and family when it comes to explaining what your business does and how it helps people. Here are links to the previous episodes in the series: Part 1 of 3 Audience Attraction, Part 2 of 3 the Lead Generation Process.
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In this episode we continue our discussion of audience attraction as it relates to building a thriving online business. For more details on how to generate leads, build landing pages and lead magnets that will help you build a targeted audience (an email list) of people who know, like and trust you.
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It's not enough to have your products and services online. You need a strategy that brings a consistent pipeline of people into your business community. This episode is part of a three part series that talks about how to build an audience of engaged users to your business. To learn more, visit our website.
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This episode covers why you should use video marketing to grow your audience, generate more leads and sales. We also discuss how you can work smarter, not harder to create a workflow that helps you achieve your goals faster. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/creativeimpulse/message
In this episode, I discuss how easy and profitable it can be to create worksheets that can be sold online. The resources mentioned include: How to Make Worksheets to Sell Online Using Free Resources https://makingitremotely.com/how-to-make-worksheets. The video that explains how to use Chat GPT: https://youtu.be/3vIgBNtDNfA--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/creativeimpulse/message
This episode we discuss how to use holidays and observances to connect with new and existing customers. Take a look at the article on how holidays can help you online business and the steps you can take to implement a marketing campaign that helps you attract more of your ideal customers. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/creativeimpulse/message
To access the details from this episode, click here. Blogging has become a popular way for individuals to share their thoughts, ideas, and experiences with a wide audience. It's also a great way to make money.
There are several ways to monetize a blog, that we'll discuss in the article. By creating valuable content and building a sizable audience, bloggers can turn their passion into a profitable business.
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- Access Canva Pro Free for 75 days here
- Get a printable gratitude journal here
Gratitude journaling helps you cultivate more positive thinking and positive thinking can lead to stronger relationships, improved mental and physical health, and more happiness and joy. This episode focuses on gratitude for your personal and business life. As we approach the new year, how will you practice gratitude in your personal and business activities.
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Are you interested in getting started with digital products and not sure where to start? Maybe you're currently selling them and not sure which steps to take next. If if either scenario applies, learn to maximize your profits using the three tips we'll discuss in today's episode. If you would like to learn more about digital products and how they can be used to earn passive income take our course the Digital Product Blueprint that will show you want they are, how to make them and how to maximize your products to earn passive income. Hurry the course will be offered for free for a limited time.
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This is a great time to start an online business! Many of the tools you need to build and grow are marked down. The Black Friday deals you'll find here are for bloggers and solo business owners who might just be getting started or using free versions of these products. If that's you, it's a great time to upgrade your plan as prices have been cut and the savings are amazing. To learn more head over to our blog post for the details.
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Goal setting has been described as the process of deciding what you want to accomplish and creating a plan to achieve the desired results. Sounds simple, right? Not so fast…
Setting SMART goals can simplify your business and give you a framework that will help you expand, make decisions and resolve issues. Setting goals can also give you feedback that helps your business constantly improve and move in the right direction. To learn more about SMART goals, visit our site.
If you're looking for a way to start an online business for free join us for the Digital Product Blueprint free online course.
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One of the best ways to generate leads (build your list) online is through social media marketing. This article will help you discover several social media optimization tips that will help you build your list and grab more leads for your business. Get the details, your free social media optimization checklist and links to more resources from our blog post.
RESOURCES MENTIONED IN THIS EPISODE
- Sign up for a free Etsy Store and get 40 free listings
- Get started with Tailwind for Free
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In this episode we'll discuss how to start a thriving online business with digital products. You'll hear about what top earners are making on Etsy promoting these kinds of products. If this sounds interesting and you're a creative business owner or you want to start a digital product business, sign up for the free mini course discussed in this episode.
You'll receive a lesson via email per day for five days that will show you how to start earning money for free. It's a free tutorial that helps you get started with digital products.
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This episode is about setting up your first passive income generating system. Learn more, watch the video and sign up at http://makingitremotely.com/passive.
If you're thinking of starting an Etsy store get a Free tutorial that walks you through setting up a free Etsy store and get 40 free listings. This means you can set up 40 products on Etsy for free, for details visit http://makingitremotely.com/etsy. You can also follow 6 shops and be entered into a drawing for a $1000 gift card.
There's also free tool you can use to create graphics (images, PDFs, lead magnets, worksheets diagrams and more) for your business, no matter if you're a beginner or an expert designer. To get a Canva Pro account free for 30 days, visit http://makingitremotely.com/canva.
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This episode is from our YouTube video that walks through the basic steps you'll need to build a sales system that will help you start earning from your business as quickly as possible.
Create a lead magnet, landing page, follow up system and a scarcity offer. To learn the details, sign up for our tree training where you'll go through through setting up each of these systems step by step.
You can try to figure this out on your own or sign up to walk through each of the steps with us as we build it from scratch.
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To convert more visitors to buyers, it's important to understand what motivates people who visit your platform. Understanding consumer behavior, especially the behavior of people who are an ideal match for your products is key to selling more.
Knowing who you're selling to and understanding why they want or need your products is key to making a solid connection that converts to an increase in sales. This article will give you a few things to consider when creating content to achieve this goal.
To learn more visit https://makingitremotely.com/triggers
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This episode talks about the features you get with an all in one sales and marketing tool and why they are required to earn passive income on a consistent basis. Wouldn't it be great to be able to have the tasks below running in your business 24/7, while you are out doing other things?
Have a site that works 24/7 doing the following:
Answering Questions | Processing Sales & Payments | Sending Information | Telling Your Story | Providing Demonstrations | Processing Applications | Attracting an Audience | Educating Readers | Delivering Products | Teaching Classes | Setting Appointments | Playing Video & Audio
To learn more and grab this tool visit: https://makingitremotely.com/best-sales-and-marketing-system/
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Here are some of the marketing approaches you might be using that might be sabotaging your ability to gain traction in your business. We'll show you six ways to turn things around and start getting results.
RESOURCES:
How to Find Your Niche
How to Use YouTube to Make Money Online
Set Up Marketing Automation with Thrive Architect and Mailchimp
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Lead generation can be one of the most challenging aspects of your business. At the same time, it can be the most rewarding. The reason for this is because if you're successful at generating leads and effectively following up, you will be on the road to building a thriving online business.
Here's a link to the tutorial and video that goes with today's episode. Additionally, this article starts the discussion (Part 1) of automation and provides specific steps you can take to automate your business. Check it out for more details. https://inawordsvcs.com/marketing-automation-platforms
The Resources Mentioned in This Episode:
Attraction Marketing Formula Free Email Video Course - This course helped me understand the steps (process) required to become a successful online marketer. This is a good course for anyone who wants to excel at online marketing, and it's geared to network marketing, affiliate marketing and direct sales. However the concepts can apply to any business model.
A / B Testing: The Most Powerful Way to Turn Clicks Into Customers - This book explains the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Then using the version that gets the most conversions. This is how the pros are able to get results and huge rewards.
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If you're blogging and you're wondering why your blog is struggling to make money, this episode gives you nine issues that may need to be addressed. These issues are not the end of the world, and I give you some tips to quickly improve your results.
I'll talk about how blogs work and some interesting information about how they help business owners reach their businesses goals. There were too many resources to include here, so they are included in my blog post that you can access by clicking here. Join our mailing list so that you never miss an update!
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Here are the five simple steps you can follow to create sales and marketing promotions that will help you grow your online business. Here is the link to the article that provides more detail.
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This episode talks about whether it's a good time to start a blog or video channel and the advantages of blogging and making videos to promote your business.
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Understanding active, passive and residual income can make the difference between earning money that trickles in, versus money that flows. If you're an entrepreneur, it's important to know these terms. This episode will help you understand how you can use these concepts to build an online business that thrives and helps you reach your personal and financial goals. To see the show notes for this episode click here. BOOKS MENTIONED IN THIS EPISODE: 👉🏾The Cash Flow Quadrant by Robert Kiyosaki and 👉🏾 A / B Testing: The Most Powerful Way to Turn Clicks Into Customers:
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Ever hear someone say they earn money while they sleep? Automation is the key to passive income, allowing you to focus on other important tasks and earn money at the same time. In today's episode I'll discuss the tools and resources you can use to do use to automate your business. In the show notes, you'll be able to watch a video demonstration of the tools I use to create passive income. Click here to see the video demonstration and get a free list of social media automation tools.
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This episode talks about moving your business forward by digging deeper to learn what it takes to build an online business. Staying stuck in Freebie City is not the way to build a thriving online business. This episode gives you some alternatives that will result in more personal development and knowledge of running an online business. Stay turned for the show notes to follow in the next day or so. Watch the video here: https://youtu.be/pmRMfn7nTbA.
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The goal of automating your sales funnel is to create a consistent way to earn with your online business. It helps you become more efficient, streamlining processes, tweaking what doesn’t work and using the data you glean to make better marketing decisions. This episode talks about specific steps you can take to automate your business. Spend less time working in your business and more time working on it.
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Do you have a daily plan designed to help you get bigger and better results for 2022? This episode discusses some of the things you should think about when it comes to running your business and the activities that will lead to success. The ideas from this episode and our blog post will help you determine your income goals, outlining things you should do each day to reach them.
It more important than ever to create goals and strategies that will help you spend your time in the most productive way. Visit my blog to get detailed information that will help you create your plan for success in 2022. The video is also available on my YouTube channel.
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Are you totally lost when it comes to writing content that resonates with your audience? Do you struggle with what to write that will keep them engaged, and coming back each week for more? Well you’re not alone in that regard. Most people struggle with content creation until they understand a few of the things we’ll cover in this episode. Get the details, with resources and show notes on my blog at https://inawordsvcs.com/content-marketing-strategies/
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For details and resources you can use to implement lead generation strategies, check out the show notes from today's episode.
Today we talked about lead generation, also called list building. We talked about what it is and why it's important to your business. We learned that lead generation is a process, that when done well can help you build an engaged, interactive audience of raving fans and loyal customers.
There is a difference between placing an opt in form on the sidebar of your site and hoping people sign up, versus creating a strategy and actively promoting your offers and inviting people to become a lead. Being proactive helps you not only build an audience, but in the grand scheme of things you're also building an asset that you own and control. Once you build a relationship with your audience, no one can take that away from you... except you.
Creating a fully functional, profitable mailing list can be one of the best things you can do for your business.
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Having a basic sales and marketing process, enables you to be consistent in your ability to earn, confidence in knowing what works and eliminating what doesn't work, as well as providing a structure that helps you reach your goals. Once your offers are attracting the right audience and they click and share your content, you will have more an more people consuming your content. Using the basic process of offers, traffic, lead generation, follow up and sales, you can build in a repeatable structure that you can measure, test and tweak that results in sore traffic and sales. The show notes for this episode are in process. In the meantime, take a look at last week's episode.
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Offers are where everything starts for your online business and the first step in client attraction. If no one clicks on your offers, your amazing business will remain unseen.
Listen to this episode where I share with you a simple, six step formula that will help you create offers that attract and engage your ideal clients. Grab your free download and get the show notes from this episode by clicking here.
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This episode talks about steps you can take to go from a struggling entrepreneur to the "go to" person in your industry. You can transform from seeming (and feeling) desperate, struggling to make a dime, and feeling the sting of rejection over and over again. Listen as I give you things you should avoid and things you should add to your daily activities that will position you as an authority and a professional. These steps will help you turn the corner in your business and get results working with your ideal clients.
Check out my blog at inawordsvcs.com for the show notes where you'll find the resources and additional training mentioned in the episode.
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This episode is about building systems that will enable you to run your business on autopilot. The video and additional information are available on my blog in the article Practical Ways to Run Your Business on Autopilot to Get the Best Results.
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The show notes will be available on my blog.
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Today's episode provides tips you can use for your holiday promotions. I can't believe October is here, which means if you haven't already, it's time to get busy putting together your holiday advertising. Why, you might ask? The holidays that occur during 4th quarter are the biggest shopping holidays of the year.
The holidays present great opportunities to get your business out there top of mind with potential customers. Head over to my blog to check out the show notes and resources you can use to plan your holiday promotions. Visit at https://inawordsvcs.com/s1e5 for resources mentioned during the podcast.
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This is an excerpt from our blog post How to Rebound When You Lose Your Job or Primary Source of Income.
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Here are a few scenarios that many of us have experienced when starting out. If this sounds like your experience, this episode is a great resource for you.
- Do you routinely reach out to everyone you know to tell them about your product or service?
- Have you burned through your list of friends and family? And maybe lost a few along the way?
- Have you tried to sell your products and services to someone who was totally not interested?
- Have you tried to talk a friend or family member into buying from you?
If you’ve done any of these, you know how awkward it can feel, leaving you feeling like you’re at the mercy of others. You are left feeling that way because you are. When you don't have a clue who you're selling to, you’re totally at the mercy of the other person. And they have total control over whether you have a good day or a bad day depending on one of two simple words, yes... or no. Turn the tables and come across as a professional who knows what he or she is doing, and identify who would make a good fit for your products and services.
Once you know who your ideal customer is, you can be selective, only working with people who meet your criteria.
Resources Mentioned in This Episode:
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Who Is Your Ideal Customer Video. Watch the video here: https://youtu.be/rolJX_LprEE
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Selecting Your Niche: Watch our video on selecting your niche to gain insight on identifying and working with your ideal customers. Here is where you can check it out here: https://youtu.be/7JOuSL-XTjY
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The Ideal Customer Workbook Bundle: To access the Ideal Customer workbook bundle mentioned in this episode visit https://inawordsvcs.com/workbookbundle
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Visit our website. Find more small business resources: https://inawordsvcs.com/resources
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One of the most frequent questions I get is how to get traffic to my online business. Whether you have a blog, YouTube channel, podcast whatever, you need traffic. Traffic refers to the number of users who visit a website. Without traffic you are not going to be very successful in promoting your products and services. So what is traffic? Traffic boils down to people. People who are interested, people who want or need what you have to offer. So is there a button I can push to open the flood gates? I wish it was that easy. There was a time when you just needed to throw up a website and you were pretty much good to go. Today, it a little bit more complicated. Today you have to do a little work to get targeted, quality traffic. But if you're knowledgeable about your subject matter, you should have no problem getting traffic. That's where the exercise you did in last weeks podcast comes in handy. In those exercises you examined your interests and selecting a niche and products that are a good fit for your niche. If you haven't looked at that yet visit my blog and click on the podcast category for more information. Niching down and selecting a product that matches your nich is the first step in building traffic. Next you need to identify people who would be a good fit for your niche and your product. And since traffic boils down to people, we have to look at the behavior and needs/problems of people in your niche. So let's start with behavior. When someone has a problem or needs something they are not sure about what do they do? The first thing most people do is pick up their phone and perform a Google search. When they are on Google they put in keywords that will help them find a solution. SEO/Organic. In order for the right audience to find you, there has to be a match between the keywords (SEO) your ideal customer uses to find your products, and the keywords you've used on your platform. If you have a self hosted blog, you will want to install Google Analytics on your site to track analytics like traffic (and other important metrics) to your site. Your platform can be your blog, your landing page, sales page, video or audio. SEO can take a while to kick in, and there are some keywords that you may never rank for. So you have to use other methods of finding your ideal customer. Paid traffic. With paid traffic visitors that come to the website from and online ads. Google AdWords, ads on Facebook, display advertising, and other similar channels. This is another way to get targeted traffic quickly. Direct traffic. This happens when a user types the URL of the website in the address bar of a browser, he clicks on a previously saved bookmark. Referral traffic. Consists of people who come to the website through different links on other resources (including crowd marketing) Social Media. This traffic comes from social media sites. Because of things like groups, it's possible to create a strong community with highly involved and active subscribers. Be in Twelve Places at the Same Time. Another way to find your audience is by being in all the right places. That means creating valuable content and placing it on various platforms, (as many as possible) and on social media in the places where your ideal customers hang out. Offline Methods. There are offline methods you can use to build an audience. Once you have published valuable content start sharing it in places were your ideal customers hang out in the real world. If you run a service business, be sure to advertise in your local community. Courses. Teach a non salesy classes (online or in person) on your topic (otherwise called a webinar) and invite people from your community. You can hold your training class on Zoom or another platform and advertise it to groups and organizations that would be a great fit. There are five stages that people go through before they make a purchase. Awareness, interest, intent, evaluation and then the purchase. Having a nic
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This episode, introduces the In a Word Minute and describes what you'll receive as a subscriber.
Tune into our weekly podcast to discover the strategies, tools and resources needed to build a thriving online business that supports the work and lifestyle you love.
You'll learn about setting and reaching your goals without spam, without cold calls or hotel meetings, and without running down friends and family. Subscribe and become a frequent listener. I'll walk you through my journey, the lessons I've learned, how to make the transition from product pusher to trusted professional.
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