Branding Bits: Recent Episodes
SUBKARMA
Everyone talks about branding but seriously what is a brand? Let us answer it for you.💡 In this channel, Subkarma discusses Taiwanese brands and international issues as a professional branding agency in order to provide you with fresh perspectives in branding.
大家都說要做品牌，品牌是什麼？這個抽象的議題讓我們為你解答💡 在這個頻道，薩巴卡瑪將以專業品牌顧問角度，剖析台灣品牌與國際議題，提供給您品牌新視角。
How language defines our culture? One can tell a lot about a country and its culture by the expressions and words most commonly used. A few countries speak Chinese like Taiwan. But do they say things differently? Taiwan certainly likes to apologize a lot and this affects the Taiwanese people's choice of words.
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It doesn't matter where you are from, it is more than likely that you have seen the MIT or Made in Taiwan phrase somewhere before on a random product. Over the decades, the world has changed. Yet MIT can still be seen regularly. In this episode, we ponder on the meaning of MIT today and its relevant to where Taiwan is in this day and age. Any thoughts about changing the "Made in Taiwan" phrase? We have...
無論你來自哪裡，應該或多或少都見過 MIT 或是 Made in Taiwan 的標誌。過去數十年，世界急遽變動，但 MIT 這個卻始終存在。
在這集影片中，我們將思考如今 MIT 的真正的意義為何，和台灣這個品牌又有什麼樣的關聯性。如何翻轉 "Made in Taiwan" 這個片語呢？聽聽我們的想法。
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In May 2020, Taiwan's president announced the nation's focus on the Taiwan brand. But is managing a country brand really that simple?
And what role should the government have in terms of country branding? Admittedly, there is progress to be made, but there are also great case studies that show how it can be done. And as Borat would say: "That's very Nice".
在2020年的五月, 蔡英文總統宣布台灣應該要專注在建立台灣品牌上。但是管理一個國家的品牌真的如此簡單嗎？而政府在管理台灣品牌扮演的角色又是什麼？
坦白來說，我們離品牌成功之路還有一段距離，但是這世界上還是有很多成功的國家品牌值得我們效仿就像芭樂特會說“這是很棒的”!
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It is one thing to say that Taiwan is "Friendly" and "Caring". It is another to deliver that message consistently and at every level of society. A country brand must live and breathe what it says it is about. In this episode, we look at how well Taiwan lives up to its brand image. Warning: Feelings may be hurt in the process, but facing reality is the first step towards getting it right.
常常有人說台灣是友善、充滿關懷的，但如何實踐這份美好並且傳遞到世界各個角落，則是另一回事。對於一個國家品牌而言，保持言行一致是非常重要的。
這集影片中，我們看看台灣面對國家形象如何自處。 注意：真心話也許會有些傷人，但面對事實才是往前邁進的第一步。
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When it comes to France, most people will think of romance, when it comes to Germany, most people will think of high quality and standards. But what will you think when it comes to Taiwan?
想到法國，很多人會想到浪漫;想到德國，許多人會想到高品質及標準的重視 那想到台灣呢？台灣在國際面臨龐大的挑戰，而缺乏國際形象也是一大困境，台灣有可能提升品牌形象嗎？
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A name is more than just a name. They announce who the brand is, what the brand believes in. Memorable names have meaning and are memorable. So why do Taiwanese businesses struggle so much in this domain?
品牌名字不只是名字，它相當於一個品牌的自我介紹，也代表著品牌的信仰價值。 品牌名稱除了要具有意義，還要能夠留下記憶點。 這集我們探討：為何台灣企業在命名時會如此容易卡關？
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When Coca Cola designed new cans in Taiwan to highlight cultural diversity, it created local fights. Did this campaign shed the spotlight on how Taiwan identity works?
當 #可口可樂 設計出全新的 #台灣城市罐，以凸顯出各縣市的獨特性時， 卻引發了戰縣市戰南北的情況！！！ 難道是因為這個廣告凸顯了台灣人的認同差異嗎?
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Our world is changing rapidly and with new generations of consumers coming to the market, notably Generation Zs, how will brands adapt? And is Taiwan itself ready for these changes? In this episode, we look at how Gen Zs behave and affect the world around them, and we ask ourselves whether Taiwan itself can be compared to a Gen Z.
8秒鐘你可以做什麼？這8秒可能就是改變品牌的決勝關鍵。在這個瞬息萬變的世代，台灣品牌該怎麼面對主宰這個市場的Z世代消費者們？在本集中，我們將探討Z世代的行為方式對於周圍世界的影響，並一起探討：我們是否可以將台灣和與Z世代相提並論？
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Many countries in the world have their own very distinct image, just like brands. In this episode, we have fun observing whether these images have some element of truth in them, or are simply ill-founded stereotypes. And have Taiwan finally announced their brand internationally?
世界上許多國家都擁有人們對其的既定印象，就像品牌一樣。在這集影片中，我們觀察一些有趣現象，來看看這些關於國家的刻板印象是否為真，或者只是無稽之談。 另外想問的是，我們終於向世界宣告台灣這個品牌的存在了嗎？
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