Design Disciplin: Recent Episodes

Dr. Mehmet Aydın Baytaş

Design Disciplin is a video podcast and article series to illuminate the many facets of “design” – craft, business, technology, philosophy, personal growth, and more – through research-based concepts and conversations with creatives, leaders, and scholars.

Sari Azout is the founder of Sublime, the knowledge management tool designed to spark creativity. She was previously a partner at Level Ventures, head of strategy at Rokk3r Labs, and co-founder of Bib and Tuck, a curated community for pre-owned fashion.

Sari is an active thought leader in the spaces of creative work and AI productivity. She has spoken on how to be un-LLM-able at the Sana AI Summit in Stockholm; and written about about how creativity is the new currency of success, how storytelling is the most differentiating business skill of the 21st century, and how we can use AI to expand our creativity and our humanity.

Sublime’s latest release Whoa, Vol. 2: Conversations on AI × Creativity features in-depth conversations with original thinkers, including Seth Godin, David Perell, Venkatesh Rao, Seth Godin, and Substack’s head of design Mills Baker.

Visit our sponsors:

Framer: build websites, the easy way
Rize: magically track everything you do
Color AI: generate meaningful color palettes
Sublime: turn ideas into worlds of inspiration

From the conversation:

Being and Time by Martin Heidegger
Phenomenology of Perception by Maurice Merleau-Ponty
Tom Ford by Tom Ford
Ralph Lauren: A Way of Living by Ralph Lauren
Zen and the Art of Motorcycle Maintenance: An Inquiry into Values by Robert M. Pirsig
The Work of Art: How Something Comes from Nothing by Adam Moss
God, Human, Animal, Machine: Technology, Metaphor, and the Search for Meaning by Meghan O'Gieblyn
The Disappearance of Rituals: A Topology of the Present by Byung-Chul Han

sublime.app | x.com/sariazout

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.designdisciplin.com/subscribe

Weber Wong is founder and CEO of FLORA: a powerful AI canvas, built specifically for creative work. The New York-based startup has raised more than $6 million, and built tooling that is loved by creatives at top studios like Pentagram, Instrument, and MSCHF.

Weber has a background with diverse experiences spanning venture capital, investment banking, poetry, history, and more recently, studies on interactive art at the NYU Tisch School of the Arts. We discussed how these experiences shaped his approach to building one of the most exciting startups in the space of design and creative work today; and his unique perspective on the present and the future of design.

Get 50% off FLORA’s Pro Tier with code: DESIGNDISCIPLINE

Visit our sponsors:

Framer: build websites, the easy way
Rize: magically track everything you do
Color AI: generate meaningful color palettes
Sublime: turn ideas into worlds of inspiration

From the conversation:

Strategy by Lawrence Freedman
Innovators by Walter Isaacson
Source Code: My Beginnings by Bill Gates
Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
The Power Broker by Robert A. Caro
Softwar: An Intimate Portrait of Larry Ellison and Oracle by Matthew Symonds
Virgil Abloh: Figures of Speech
Dieter Rams: The Complete Works by Klaus Klemp
Hiroshi Fujiwara: Fragment
Hiroshi Fujiwara: Fragment #2
Digital Art: 1960s to Now by Pita Arreola

florafauna.ai | x.com/weberwongwong

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.designdisciplin.com/subscribe

Andres is a designer and founder based in San Antonio, TX.

He has practiced design for more than 12 years and experienced multiple success stories in his career, including tenure at 2 technology startups that were acquired.

Currently Andres runs multiple ventures, all sharing a foundation of design. He is founder and creative director of ALL HANDS, the design studio that continues his practice of leading visual identity and product design. He also runs the SAFEHOUSE membership lounge in San Antonio.

Connect with Andres

x.com/andresjasso | instagram/@andresjasso | linkedin/andresjasso

Supported by:

Color AI: Generate meaningful color palettes with cultural references
Design Discipline Bookstore: designer books and accoutrements

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.designdisciplin.com/subscribe

Rob is a South African web designer and creator who runs One Page Love and hosts the Yo! Podcast.

He’s currently working full-time on his self-owned portfolio of internet businesses after a decade freelancing. When he’s not building online he loves to surf, travel and listen to 90s punk rock.

Products from the Conversation

7 Rules of Power by Jeffrey Pfeffer
Anything You Want by Derek Sivers
Build To Last by Jim Collins
Good To Great by Jim Collins
Great By Choice by Jim Collins
Harry Potter And The Philosopher's Stone by J.K. Rowling
How To Win Friends & Influence People by Dale Carnegie
Power: Why Some People Have It and Others Don’t by Jeffrey Pfeffer
The Hero with a Thousand Faces by Joseph Campbell

Connect with Rob

robhope.com | onepagelove.com | yo.fm | x.com/robhope

Supported by:

Color AI: Generate meaningful color palettes with cultural references

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit www.designdisciplin.com/subscribe

This is a free preview of a paid episode. To hear more, visit www.designdisciplin.com

Samuel Pires is a young graphic designer from Gothenburg, Sweden, seeking his first job at a design company.

We discuss:

How to get a job at a design agency, fast
Why work at an agency
Why you should get an education
How to make professional friends, fast
How to display your work effectively as a junior designer

This is a free preview of a paid episode. To hear more, visit www.designdisciplin.com

Chris Krecu is a freelance photographer and videographer from Gothenburg, Sweden.

We discuss:

How to increase sales as a creative freelancer
How to navigate client expectations
How to design our clients’ experience
How to identify ideal niches using our own data

Anthony is a user interface designer. He is a self-taught expert on visual design and interaction design. He is also a teacher and explorer in the world of design, through his many side projects, including but not limited to more than 50 articles and 6 books.

Anthony has created so many of these resources, that I believe you can actually dive into his website (https://anthonyhobday.com) as a beginner, and emerge after a few weeks of reading as a competent designer, ready to create highly functional user interfaces.

In the field of interface design, Anthony is one of the top thinkers in the world today. In this episode, we look into his world, the world of an expert designer and design thinker. I’m gonna ask him about what drove him to acquire such a high level of expertise, the opportunities and costs of being an expert, and his thoughts on the craft and business of interface design.

Visit: https://www.designdisciplin.com/p/anthony-hobday

Get full access to Design Discipline at www.designdisciplin.com/subscribe

Alex McDowell is a production designer who has created environments for movies including The Crow, Fear and Loathing in Las Vegas, Fight Club, Minority Report, The Terminal, Corpse Bride, Watchmen, Fantastic Mr. Fox, and Man of Steel.

He has done graphic design work with musicians like The Clash, Iggy Pop, The Cure, Depeche Mode, Queen, Neil Young, Madonna, Michael Jackson, ZZ Top, and Aerosmith. He has produced commercials for brands like Nike, Coca Cola, Pepsi, Chanel, and Sony with director David Fincher.

Currently Alex runs Experimental Design, powered by his “World Building” practice, doing innovation and design work for companies like Boeing, Ford, Volvo, and MoMA.

VISIT OUR AFFILIATES TO SUPPORT US
- Framer – the best website builder: https://www.framer.com/?via=designdisciplin
- ProtoPie – the best hi-fi prototyping tool: https://www.protopie.io/?ref=designdisciplin
- LucidChart – the best way to create diagrams: https://try.lucid.co/dd

PRODUCTS MENTIONED
- How Innovation Works by Matt Ridley: https://geni.us/how-innovation
- Butter: https://en.wikipedia.org/wiki/Butter

ON OUR WEBSITE
http://designdisciplin.com/alex-mcdowell

SOCIAL
Website: http://designdisciplin.com
Twitter: http://twitter.com/designdisciplin/
TikTok: https://tiktok.com/@designdisciplin
Instagram: http://instagram.com/designdisciplin/
Main YouTube: http://youtube.com/@designdisciplin
Podcast YouTube: http://youtube.com/@designdisciplin_podcast
Apple Podcasts: https://podcasts.apple.com/podcast/design-disciplin/id1553829029
Spotify: https://open.spotify.com/show/6VqYFGscuM2UVgtdZfk1hr

CHAPTERS
00:00 Intro
04:08 Realizes that design is a job
09:20 Style, philosophy, method, narrative
13:45 "The only control you have...."
19:55 What is production design?
29:48 World Building
35:10 Building worlds for a living
43:02 Collaborations
47:51 The teams who build worlds
51:17 Influences
54:04 The most amazing design products of all time
56:35 What's next?

Bengi is the co-CEO of ATÖLYE, a strategic design and innovation consultancy based in Istanbul and Dubai. They help organizations tackle complex challenges to create lasting impact using a unique community-centered approach.

Before joining ATÖLYE, Bengi served as studio director and head of creative innovation and design at Deloitte Digital in Turkey, where she led service design, UX design, and innovation strategy. She has had tremendous influence in developing service design and UX design competences in Turkey and the broader Middle East.

Bengi is a second-generation leader at ATÖLYE, founded a decade ago by Kerem Alper and Engin Ayaz. ATÖLYE operates a unique, international design practice, and among other achievements, they have their place as a member of the Kyu Collective alongside giants of the design industry like Ideo, Sid Lee, and Godfrey Dadich.

VISIT OUR AFFILIATES & SPONSORS TO SUPPORT US
- Framer – the best website builder: https://www.framer.com/?via=designdisciplin
- ProtoPie – the best hi-fi prototyping tool: https://www.protopie.io/?ref=designdisciplin
- LucidChart – the best way to create diagrams: https://try.lucid.co/dd

PRODUCTS MENTIONED
+ Designing Interactions by Bill Moggridge: https://geni.us/designing-interactions
+ The Hacker Ethic by Pekka Himanen: https://geni.us/hacker-ethic
+ Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence
+ The Art of Innovation by Tom Kelley: https://geni.us/art-of-innovation
+ The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces
+ Reinventing Organizations by Frederic Laloux: https://geni.us/reinventing-org

ON OUR WEBSITE
http://designdisciplin.com/bengi-turgan

SOCIAL
Website: http://designdisciplin.com
Twitter: http://twitter.com/designdisciplin/
TikTok: https://tiktok.com/@designdisciplin
Instagram: http://instagram.com/designdisciplin/
Main YouTube: http://youtube.com/@designdisciplin
Podcast YouTube: http://youtube.com/@designdisciplin_podcast
Apple Podcasts: https://podcasts.apple.com/podcast/design-disciplin/id1553829029
Spotify: https://open.spotify.com/show/6VqYFGscuM2UVgtdZfk1hr

CHAPTERS
00:00 Intro
02:17 Bengi’s story
19:56 Service design success stories
29:08 Bengi meets ATÖLYE
33:50 What is ATÖLYE?
48:50 ATÖLYE's clients
54:39 Teaching and leadership
59:49 ATÖLYE's design philosophy
1:03:22 Bengi's influences
1:04:39 Advice for young designers
1:09:10 Book recommendations
1:12:13 To be replaceable
1:13:45 Closing

Jake is currently Senior Manager of Digital Technologies at adidas, where he’s leading teams in Computational Design, Digital Technologies, and Pattern Engineering. He is also the co-founder of Out of Architecture: a career consulting firm that helps architects and designers find work that fulfills them.

VISIT OUR AFFILIATES & SPONSORS TO SUPPORT US
- Framer – the best website builder: https://www.framer.com?via=designdisciplin
- ProtoPie – the best hi-fi prototyping tool: https://www.protopie.io/?ref=designdisciplin
- LucidChart – the best way to create diagrams: https://try.lucid.co/dd

EPISODE LINKS
- Out of Architecture by Jake Rudin and Erin Pellegrino: https://geni.us/outofarchitecture
- The Golden Spruce by John Vaillant: https://geni.us/goldenspruce
- Adidas Samba – Jake's sneakers: https://geni.us/adidas-samba
- Adidas Ultraboos – Baytaş' sneakers: https://geni.us/adidas-ultraboost-dd

ON OUR WEBSITE
http://designdisciplin.com/jake-rudin

SOCIAL
Website: http://designdisciplin.com
Twitter: http://twitter.com/designdisciplin/
TikTok: https://tiktok.com/@designdisciplin
Instagram: http://instagram.com/designdisciplin/
Main YouTube: http://youtube.com/@designdisciplin
Podcast YouTube: http://youtube.com/@designdisciplin_podcast
Apple Podcasts: https://podcasts.apple.com/podcast/design-disciplin/id1553829029
Spotify: https://open.spotify.com/show/6VqYFGscuM2UVgtdZfk1hr

CHAPTERS
00:00 Intro
01:52 The power of the breakup
06:10 Non-design jobs for designers
09:53 Jake's first book: writing and publishing
18:30 Leading innovation at Adidas
25:11 Getting hired: how to grab the manager's attention
31:23 How to collab with Adidas
39:00 Excelling at multi-disciplinary work
47:00 Advice from Jake: greatest hits
52:50 Book recommendations
53:54 Design object recommendations
55:13 Jake's design secrets
56:30: What's next & how to find Jake

Fabian is a young designer from Malmö in Sweden, who specializes across logo design, brand identity, and creative direction. He is known for his design work and sense of humor that he shares actively on social media.

VISIT TO SUPPORT US
- Framer: https://www.framer.com?via=designdisciplin
- ProtoPie: https://www.protopie.io/?ref=designdisciplin

ON OUR WEBSITE
http://designdisciplin.com/fabian-arbor

SOCIAL
Website: http://designdisciplin.com
Twitter: http://twitter.com/designdisciplin/
TikTok: https://tiktok.com/@designdisciplin
Instagram: http://instagram.com/designdisciplin/
Main YouTube: http://youtube.com/@designdisciplin
Podcast YouTube: http://youtube.com/@designdisciplin_podcast
Apple Podcasts: https://podcasts.apple.com/podcast/design-disciplin/id1553829029
Spotify: https://open.spotify.com/show/6VqYFGscuM2UVgtdZfk1hr

CHAPTERS
00:00 Intro
03:18 Fabian's design discipline
04:30 How social media supports design practice
10:29 What makes a good logo?
15:02 Fabian's early design memories
18:08 Who does Fabian look up to?
20:25 Going to school in Sweden for graphic design
24:15 Design classics vs. current trends
25:23 Fabian's future vision: specialize or explore
26:48 Anatomy of a logo design project
30:26 Time as the raw material of design
33:45 Piecewise vs. holistic brand identity work
38:00 Fabian's posters
39:17 High-leverage actions
41:57 Social media strategy vs. self-expression
49:50 Designing for larger companies
50:44 Resources recommendations
52:08 What is next for Fabian Arbor?
58:45 Closing

:: Resources that Inspired this Episode*

The Creative Act: A Way of Being — https://geni.us/creative-act
The 4-hour Workweek — https://geni.us/the-4-hour-workweek
Rework — https://geni.us/rework-dd
Org Design for Design Orgs — https://geni.us/org-design-for-design
Principles for Dealing with the Changing World Order — https://geni.us/changing-world-order
Trainings by Visualize Value — https://shop.visualizevalue.com?sca_ref=2199061.e9BKrbEmIi

:: Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: http://instagram.com/designdisciplin/
Twitter: http://twitter.com/designdisciplin/
YouTube: http://youtube.com/designdisciplin
Community: http://designdisciplin.com/community
Products and Services: http://designdisciplin.com/offerings

Episode Bookmarks

00:00 Intro
00:57 Why you should care about remote work
06:41 Tip 1
10:10 Tip 2
13:27 Tip 3
16:41 Tip 4
19:39 Closing

Affiliate links.

https://www.designdisciplin.com/the-secret-to-great-design/

00:00 Intro
01:33 Challenge/Opportunity
02:38 Inspiration/Mysticism
03:56 What Is Great Design?
05:51 How to Unlock Great Design

Ron Wakkary is a professor of design at Simon Fraser University’s School of Interactive Arts and Technology in Canada. He is also a professor, holding the Chair of Design for More Than Human-Centered Worlds, in the industrial design department at Eindhoven University of Technology in the Netherlands.

Ron is the founder of the design research studio Everyday Design Studio (EDS). At EDS, he works with Will Odom and an evolving cast of students to produce multi-disciplinary design research that is highly engaged with the practice and craft of design. For UX designers and industrial designers looking for ideas and inspiration from social sciences, humanities, and philosophy executed in design artifacts, the work from EDS is a fantastic resource.

Ron recently published the book Things We Could Design: For More Than Human-Centered Worlds via MIT Press. The book packages his research focused on “post-humanist design” rather than human-centered design, bringing non-human stakeholders like nature, climate, and biological diversity into the focus of design methodology.

Transcript: https://designdisciplin.com/ron

:: Related Links

Book: Design Research through Practice by Koskinen et al.: https://geni.us/design-research-thr
Book: Discipline & Punish by Michel Foucault: https://geni.us/discipline-and-punish
Everyday Design Studio: https://eds.siat.sfu.ca/
Book: In Praise of Shadows by Junichiro Tanizaki: https://geni.us/in-praise-of-shadows
Book: Reinventing Organizations by Frederic Laloux: https://geni.us/reinventing-org
Book: Staying with the Trouble by Donna Haraway: https://geni.us/staying-with-the-troub
Book: The Age of Surveillance Capitalism by Shoshana Zuboff: https://geni.us/age-of-surveillance
Book: The Overstory by Richard Powers: https://geni.us/the-overstory
Book: The Spell of the Sensuous by David Abram: https://geni.us/spell-of-the-sensuous
Book: Things We Could Design by Ron Wakkary: https://geni.us/things-we-could-design
Book: Vibrant Matter by Jane Bennett: https://geni.us/vibrant-matter
Book: What Things Do by Peter-Paul Verbeek: https://geni.us/what-things-do

Full list of related links: https://designdisciplin.com/ron

:: Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: http://instagram.com/designdisciplin/
Twitter: http://twitter.com/designdisciplin/
YouTube: http://youtube.com/designdisciplin

:: Connect with Ron

Twitter: https://twitter.com/ronwakkary
Everyday Design Studio: http://eds.siat.sfu.ca/

:: Episode Bookmarks

00:00:00 Intro
00:01:26 Ron's Story
00:13:35 Research through Design
00:18:54 Ron's Practice
00:22:26 The Core Message in Ron's Book
00:27:30 How To Put the Book in Practice
00:34:45 "Designer as Biography / Force / Speaking Subject / Intensities and Origins"
00:51:57 The Scope of Design vs. Other Disciplines
00:58:50 "Nomadic Practice"
01:21:55 Book Recommendations
01:27:00 What's Next for Ron
01:33:00 Closing

Born in Turkey and educated in the UK, Irmak Nur Sunal Lutkin is currently based in London, serving as Director of Digital Design at Reuters. She looks after a design team that contributes across Reuters News products and services.

Previously she has worked with Atlantic Records, Sony Music, Puma, Adidas, CNN International, The Wall Street Journal, and XOXO Magazine. She cultivated more than 10 years of experience and insights in the design industry across the worlds of branded content, editorial publishing, news, and high-end digital, UX, UI, and print design.

We talked about her journey – from struggling to find internships to being a design director at one of the largest media companies in the world. We spoke about how her work has evolved at a hands-on level, as she progressed from junior to director level, with the the methodologies and know-how that she’s been deploying. For the benefit of our student audience, we talked about how to get hired as a designer, as well as her approach to hiring and team-buildling.

This has been a rare and insightful look inside the head of a senior design leader, bringing value to all of us navigating design careers.

https://designdisciplin.com/irmak

:: Related Links

ADPList: https://www.adplist.org/
Atlantic Records: https://www.atlanticrecords.com/
CNN International: https://edition.cnn.com/
Loughborough University School of Design and Creative Arts: https://www.lboro.ac.uk/schools/design-creative-arts/
Parallax Scrolling on Wikipedia: https://en.wikipedia.org/wiki/Parallax_scrolling
Reuters: https://reuters.com/
Sony Music: https://www.sonymusic.com/
Sprint by Jake Knapp: https://geni.us/sprint-dd
Strategy and Tactics in Design on Design Disciplin: https://www.designdisciplin.com/strategy-and-tactics-in-design/
The Story of Design Thinking on Design Disciplin: https://www.designdisciplin.com/the-story-of-design-thinking/
The Wall Street Journal: https://www.wsj.com/

:: Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: http://instagram.com/designdisciplin/
Twitter: http://twitter.com/designdisciplin/
YouTube: http://youtube.com/designdisciplin
Bookstore: http://designdisciplin.com/bookstore

:: Connect with Irmak

LinkedIn: https://www.linkedin.com/in/irmaknursunal/

:: Episode Bookmarks

00:00 Intro
04:10 Irmak's story: from struggling intern to director of design
13:32 What does a design director do?
19:16 Irmak's design approach, working with developers
22:22 Should designers code HTML?
24:49 Irmak's approach to hiring
28:10 Irmak's advice to herself in the past: "Find mentors"
30:51 Freelancing vs. employment
32:47 What do UX designers and researchers contribute?
34:42 How to procure UX insights: research vs. best practices
36:36 Individuals' responsibilities and divisions of labor in design teams
39:53 The power of being nice and finding the right culture
44:52 Self-promotion and finding role models as a woman
47:45 Closing

https://designdisciplin.com/rtd-intro

:: Related Books, Links, Resources*

Bowers (2012). The Logic of Annotated Portfolios: Communicating the Value of ‘Research through Design’. In Proc. DIS: https://dl.acm.org/doi/abs/10.1145/2317956.2317968
Change by Design by Tim Brown: https://geni.us/change-by-design
Conversation with Virgil Abloh on Vestoj: http://vestoj.com/does-your-jacket-have-three-armholes/
Design Issues Journal: https://direct.mit.edu/desi
Design Studies Journal: https://www.journals.elsevier.com/design-studies
Desmet, Overbeeke, & Tax (2001). Designing Products with Added Emotional Value: Development and Appllcation of an Approach for Research through Design. The Design Journal https://www.tandfonline.com/doi/abs/10.2752/146069201789378496
DiSalvo, Forlizzi, & Gemperle (2004). Discovering and Extracting Knowledge in the Design Project. In Proc. DRS: https://dl.designresearchsociety.org/cgi/viewcontent.cgi?article=2169&context=drs-conference-papers
Drone Chi: https://www.baytas.net/research/dronechi/
Hauser, Oogjes, Wakkary, & Verbeek (2018). An Annotated Portfolio on Doing Postphenomenology through Research Products. In Proc. DIS: https://dl.acm.org/doi/abs/10.1145/3196709.3196745
La Delfa et al. (2020). Designing Drone Chi: Unpacking the Thinking and Making of Somaesthetic Human-Drone Interaction. In Proc. DIS: https://dl.acm.org/doi/abs/10.1145/3357236.3395589
La Delfa et al. (2020). Drone Chi: Somaesthetic Human-Drone Interaction. In Proc. CHI: https://dl.acm.org/doi/abs/10.1145/3313831.3376786
Lesko (1997). Industrial Design at Carnegie Institute of Technology, 1934–1967. In Journal of Design History: https://academic.oup.com/jdh/article-abstract/10/3/269/337126
Odom et al. (2016). From Research Prototype to Research Product. In Proc. CHI: https://dl.acm.org/doi/10.1145/2858036.2858447
Odom et al. (2018). Attending to slowness and temporality with olly and slow game. In Proc. CHI: https://doi.org/10.1145/3173574.3173651
Odom et al. (2019). Unpacking the Thinking and Making Behind a Slow Technology Research Product with Slow Game. In Proc. C&C: https://doi.org/10.1145/3325480.3326567
RTD | Research through Design Conference: https://www.researchthroughdesign.org/
Slow Game by Will Odom: http://willodom.com/portfolio/portfolio/slow-game/
Sprint by Jake Knapp: https://geni.us/sprint-dd
The Double Diamond by the Design Council: https://www.designcouncil.org.uk/our-work/news-opinion/double-diamond-universally-accepted-depiction-design-process/
The Lean Startup* by Eric Ries: https://geni.us/lean-startup-dd

:: Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: http://instagram.com/designdisciplin/
Twitter: http://twitter.com/designdisciplin/
YouTube: http://youtube.com/designdisciplin
Bookstore: http://designdisciplin.com/bookstore

:: Episode Bookmarks
00:00 Intro
02:00 Who is this for and what to expect
05:18 Origin: What is RtD and why does it exist?
12:13 Purpose: What is RtD good for?
15:15 Example: Xerox (1980s)
17:52 Example: Slow Game (2018)
20:29 Example: Drone Chi (2020)
22:27 Recap and Closing

*: May contain affiliate links – at no extra cost to you, we earn a commission if you purchase from these links.

Timmy Ghiurau is an innovation leader at Volvo Cars, and Carlos Calva is an AI and augmented reality entrepreneur. Both of them are experts in virtual reality, augmented reality, game engines, and other 3D interactive technologies, with experiences spanning design, engineering, and business. Timmy originates from the worlds music, fashion, and culture; while Carlos has been building projects for clients that include NASA and multiple branches of the US military.

We had this conversation in front of a small live audience at Timmy’s workspace, the Open Innovation Arena at Volvo Cars – a multi-disciplinary platform within the company that makes preparations for a diverse range of futures and great uncertainties.

The themes of our conversation, recorded at the end of 2021, were the hot topics of the year: the metaverse, AI, and NFTs. These trends dominate conversations in tech today. The metaverse is expanding new graphics and interaction technologies to a massive role in our lives. NFTs embody value, identity, and symbolism that is digital-native (and metaverse-ready). AI promises immense convenience and creative possibilities in the digital world.

But how far have we come towards realizing these promises today, and what is on the horizon? How do these technologies serve the needs and desires of human societies – like safety, prosperity, diversity? How are established companies, like Volvo, integrating these trends into their business? In a wide-ranging conversation, we tried to answer these questions with our stories and insights.

Special thanks to David Peterson, who kindly stepped in last minute to help us record the video for this episode.

Visit: http://designdisciplin.com/oia

:: Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: http://instagram.com/designdisciplin/
Twitter: http://twitter.com/designdisciplin/
YouTube: http://youtube.com/designdisciplin
Bookstore: http://designdisciplin.com/bookstore

:: Episode Bookmarks

00:00:00 Intro
00:04:16 How did Carlos and Timmy meet?
00:08:09 What is the metaverse?
00:13:54 Metaverse projects that stand out
00:17:48 NFTs, business, identity, community
00:33:17 Carlos and Timmy's work with NFTs and the metaverse: culture, dev tools, and design approaches for the virtual world
00:42:05 Carlos and Timmy's work with AI: hyper-realistic rendering, fooling human senses, assisted driving, engaging NPCs
00:30:56 Safety, prosperity, and diversity: how to achieve them through technology
01:06:08 Closing

OP.™ – short for Office of Possibilities – is a multi-disciplinary design studio that creates objects and spaces based on well-informed strategic ideas. Their competences span architecture, art direction, exhibition design, industrial design, brand strategy, graphic design and innovation strategy.

I've been following them since they moved into their Gothenburg studio, in the same building where I was living at the time. Since then, they have built a formidable portfolio of projects involving brand identity, product design, architecture, exhibition design, and more; with clients such as Volvo, Ikea, H&M, Voi Scooters, and Elektron Music Machines.

For this conversation, I went back to my old neighborhood and sat down with co-founders Petter Hillinge and Caspar Andrén. We talked about their personal journeys that led to owning a design studio together; how they grew their company 100% during a pandemic (partly due to their experience in functioning as a remote, distributed team); how they communicate, sell, and execute truly multi-disciplinary work; the great designers that they have learned from; the tensions between business and creativity; and other topics that shed light on their practice of design.

https://designdisciplin.com/op

:: Books, Links, Resources*

Alvar Aalto: https://en.wikipedia.org/wiki/Alvar_Aalto
BIG (Bjarke Ingels Group): https://big.dk/
Charles and Ray Eames: https://en.wikipedia.org/wiki/Charles_and_Ray_Eames
Deglabbet: https://www.deglabbet.se/
Forsman & Bodenfors: https://forsman.co/
Grid Systems in Graphic Design by Josef Müller-Brockmann: https://geni.us/grid-systems
Gunnar Asplund: https://en.wikipedia.org/wiki/Gunnar_Asplund
Josef Müller-Brockman: https://en.wikipedia.org/wiki/Josef_M%C3%BCller-Brockmann
Kilo: https://kilodesign.dk/
Louisiana Museum of Modern Art: https://louisiana.dk/en/
Ogilvy on Advertising by David Ogilvy: https://geni.us/ogilvy-on
Pål Svensson: http://www.palsvensson.se/
Sigurd Lewerentz: https://en.wikipedia.org/wiki/Sigurd_Lewerentz
Skewed: https://skewed.com/
Sprint by Jake Knapp: https://geni.us/sprint-dd
The Futur: https://thefutur.com/

:: Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: http://instagram.com/designdisciplin/
Twitter: http://twitter.com/designdisciplin/
YouTube: http://youtube.com/designdisciplin
Bookstore: http://designdisciplin.com/bookstore

:: Connect with OP.™

Website: https://op-web.se/
Instagram: https://www.instagram.com/op_update/

:: Episode Bookmarks

00:00:00 Intro
00:02:32 What does OP.™ do?
00:06:50 Co-founders' stories
00:15:10 Investments that led to success
00:19:27 Remote work experiences, tools of the trade, and getting hands-on
00:24:40 Research trips
00:27:53 Job titles at a small design studio
00:30:56 Scoping and managing projects of different sizes
00:40:55 The good design brief
00:43:59 Achieving creative satisfaction
00:49:00 Saying "no"
00:51:39 Reputation, making a mark, and attention to detail
00:55:34 OP.™'s design philosophy and style
01:02:12 Influences
01:05:19 Books and resources
01:06:56 Failures that lead to success
01:09:10 Iteration, evolution, and imitation in design
01:12:07 How to do research
01:15:50 Advice for students and aspiring creatives
01:21:56 What is next for OP.™?
01:23:41 Parting advice and food for thought
01:26:25 Closing

*: May contain affiliate links – at no extra cost to you, we earn a commission if you purchase from these links.

April Dunford spent 25 years running marketing, product, and sales teams as a startup executive.

Creating a systematic way of positioning tech products and companies became her life's work, informing her consulting practice where she has advised 100+ companies. Her best-selling book Obviously Awesome offers a methodology that any leader or entrepreneur can follow.

I found great value in April's positioning methodology as I figure out directions for my own projects, including Design Disciplin. Even though her experience comes from leading business-to-business marketing, she offers lessons that we can adapt to a whole range of situations – including but not limited to how our design projects speak to their audience, and how to position ourselves towards potential employers and clients.

https://designdisciplin.com/april-dunford

:: Books, Links, Resources

Obviously Awesome by April Dunford: https://geni.us/obviously-awesome
The Challenger Sale by Matthew Dixon and Brent Adamson: https://geni.us/challenger-sale
The Four Steps to the Epiphany by Steve Blank: https://geni.us/four-steps-to
The Lean Startup by Eric Ries: https://geni.us/lean-startup-dd

:: Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: http://instagram.com/designdisciplin/
Twitter: http://twitter.com/designdisciplin/
YouTube: http://youtube.com/designdisciplin
Bookstore: http://designdisciplin.com/bookstore

:: Connect with April Dunford

Website: https://aprildunford.com/
Twitter: https://twitter.com/aprildunford

:: Episode Bookmarks

00:00 What is "positioning"?
02:02 April's story
06:19 "Marketing" vs. "design" vs. "product"
09:21 Design methods, lean vs. service-driven, "positioning baggage"
15:54 What the product is vs. who the product is for
22:55 Positioning for consumer products, professional services, and individual careers
33:15 Skills and advice for younger professionals
35:53 Execution: a question no-one asks
39:00 Books
40:46 What is next for April Dunford?
41:44 Extracurriculars
43:16 Closing

https://designdisciplin.com/hci-profession

Related Books, Links, and Resources

Conceptions of the Discipline of HCI: Craft, Applied Science, and Engineering by John Long and John Dowell: https://discovery.ucl.ac.uk/id/eprint/15292/1/15292.pdf
Essence and Existence in Thomistic Philosophy: https://aquinasonline.com/essence-and-existence/
HCI Research as Problem-Solving by Antti Oulasvirta and Kasper Hornbæk: https://dl.acm.org/doi/10.1145/2858036.2858283
HCI Theory: Classical, Modern, and Contemporary by Yvonne Rogers: https://www.morganclaypool.com/doi/abs/10.2200/S00418ED1V01Y201205HCI014
Human–computer interaction: A stable discipline, a nascent science, and the growth of the long tail by Alan Dix: https://www.sciencedirect.com/science/article/pii/S0953543809000952
Human Computer Interaction - Brief Intro by John M. Carroll: https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/human-computer-interaction-brief-intro
Interaction Criticism: A Proposal and Framework for a New Discipline of HCI by Jeffrey Bardzell and Shaowen Bardzell: https://dl.acm.org/doi/abs/10.1145/1358628.1358703
Making epistemological trouble: Third-paradigm HCI as successor science by Steve Harrison, Phoebe Sengers, and Deborah Tatar: https://ieeexplore.ieee.org/document/8149660
Post-cognitivist HCI: Second-Wave Theories by Victor Kaptelinin et al.: https://dl.acm.org/doi/10.1145/765891.765933
Revisiting the Three HCI Waves: A Preliminary Discussion on Philosophy of Science and Research Paradigms by Emanuel Felipe Duarte and M. Cecília C. Baranauskas: https://dl.acm.org/doi/10.1145/3033701.3033740
The Psychology of Human-Computer Interaction by Stuart Card, Thomas Moran, and Allen Newell: https://geni.us/psychology-of-hci
The Three Paradigms of HCI by Steve Harrison, Deborah Tatar, and Phoebe Sengers: https://people.cs.vt.edu/srh/Downloads/HCIJournalTheThreeParadigmsofHCI.pdf
The Three Waves of HCI: A Perspective from Social Sciences by Mayra Sousa Resende, Willian Perpétuo Busch, and Roberto Pereira: http://capaihc.dainf.ct.utfpr.edu.br/artigos/CAPA17_paper_5.pdf
Third-Wave HCI, 10 Years Later – Participation and Sharing by Susanne Bødker: https://interactions.acm.org/archive/view/september-october-2015/third-wave-hci-10-years-later-participation-and-sharing
When Second Wave HCI Meets Third Wave Challenges by Susanne Bødker: https://dl.acm.org/doi/10.1145/1182475.1182476

Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: https://instagram.com/designdisciplin/
Twitter: https://twitter.com/designdisciplin/
YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w
Bookstore: http://designdisciplin.com/bookstore

Episode Bookmarks

00:00 Intro
05:05 HCI is academic research
09:48 HCI is computer science
12:22 HCI builds on social sciences and humanities
16:29 Closing

Martin Stellar is a coach and consultant for ethical sales and business growth, as well as a former monk, tailor, and copywriter.

Martin has lived an incredibly rich life, with many creative and introspective adventures. He draws on his experiences and years of study in psychology and business, to provide guidance for professionals and entrepreneurs.

I met Martin earlier this year as I took up his offer on a coaching call, curious to see how his experience and framework would apply to this project, Design Disciplin. He gave me food for thought on the ethics and psychology of entrepreneurship that was far more useful and wider-ranging than I expected. In this conversation, we revisit some of those ideas, find some new ones, and dig into Martin's extraordinary story. We discuss mental models that have value reaching far beyond sales and business – we arrive at frameworks we can use to align our professional and personal lives.

https://designdisciplin.com/martin-stellar

Books, Links, and Resources

Clients from Hell: https://clientsfromhell.net/
Getting Everything You Can Out of All You've Got by Jay Abraham: https://geni.us/getting
How to Win Friends and Influence People by Dale Carnegie: https://geni.us/how-to-win-friends-dd
Mindfulness, Bliss, and Beyond by Ajahn Brahm: https://geni.us/mindfulness-bliss
Never Split the Difference by Chris Voss: https://geni.us/never-split
Pitch Anything by Oren Klaff: https://geni.us/pitch-anything
Spent by Geoffrey Miller: https://geni.us/spent-dd
The Futur: https://thefutur.com/
The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces
Zen Mind, Beginner's Mind by Shunryu Suzuki: https://geni.us/zen-mind-dd

Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: http://instagram.com/designdisciplin/
Twitter: http://twitter.com/designdisciplin/
YouTube: http://youtube.com/channel/UCtXM3JdnE...
Bookstore: http://designdisciplin.com/bookstore

Connect with Martin Stellar

Website: https://martinstellar.com/
Twitter: https://twitter.com/martinstellar

Episode Bookmarks

00:00 Designing personal presence and conversational experience
03:36 Ethical Sales
08:05 Having conversations and being interested, at scale
14:56 The rewards and troubles of curious living and reinventing oneself
20:46 The path and philosophy of a monk
25:51 Becoming a tailor and entrepreneur
29:40 What design is the right design?
34:48 Aligning business goals and self-goals
41:35 Books
43:28 Places and tools for work
44:10 What's next for Martin Stellar
45:11 Closing

Jofish Kaye is a computer scientist who aligns design, data, and qualitative exploration for human-centered product innovation.

His superb track record as a scholar includes more than 100 publications and affiliations with MIT, Cornell, and Microsoft Research. Surprisingly, his career has been in corporations: following stints at Nokia, Yahoo, and Mozilla, he is now a director of AI and UX at Anthem.

I have been a fan of his work for many years – he is a brilliant research writer whose takes are as entertaining as they are rigorous and instructive. In the longest episode of Design Disciplin to date, we had a massively wide-ranging conversation on pretty much all of our mutual interests: research, philosophy, social sciences, leadership, and more.

https://designdisciplin.com/jofish-kaye

Books, Links, and Resources

Jofish Kaye on the Changing Academic Life Podcast by Geraldine Fitzpatrick: http://www.changingacademiclife.com/blog/2019/2/2/jofish-kaye
The Mundanity of Excellence: An Ethnographic Report on Stratification and Olympic Swimmers by Daniel F. Chambliss: https://academics.hamilton.edu/documents/themundanityofexcellence.pdf
The Structure of Scientific Revolutions by Thomas Kuhn: https://geni.us/structure-of-sci
Undisciplined disciples: everything you always wanted to know about ethnomethodology but were afraid to ask Yoda by Alan F. Blackwell, Mark Blythe, and Jofish Kaye: https://doi.org/10.1007/s00779-017-0999-z

Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: http://instagram.com/designdisciplin/
Twitter: http://twitter.com/designdisciplin/
YouTube: http://youtube.com/channel/UCtXM3JdnE...
Bookstore: http://designdisciplin.com/bookstore

Connect with Jofish Kaye

Personal Website: http://jofish.com/
Twitter: https://twitter.com/jofish
LinkedIn: https://www.linkedin.com/in/jofish

Episode Bookmarks

00:00:00 What does Jofish mean?
00:02:00 Being a Scientist in Design
00:06:05 Methods for Understanding Users
00:10:17 Ethnomethodology
00:13:04 Epistemology
00:16:00 On Books and Papers
00:18:53 On Videos, Documents, and Slide Decks
00:25:52 Tactical Design
00:28:13 New Job as Director of UX and AI
00:33:49 Studying at MIT and Cornell
00:38:00 Academia vs. Corporations, and the HCI Research Community
00:43:32 Being a Scientist at a Corporation
00:46:49 Productivity, Priorities, and Balance
00:58:30 Publishing Research, at Corporations
01:06:27 The Meaning of Design
01:07:27 Places and Tools for Work
01:08:33 Life Outside Work
01:09:44 Closing

Design Thinking has become a religion.

This is the story of how a philosophical idea was turned into a product with a worldwide following in the hands of a business genius.

https://designdisciplin.com/the-story-of-design-thinking

Related Books, Links, and Resources

Change by Design by Tim Brown: https://geni.us/change-by-design
Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence
Creative Engineering by John E. Arnold: https://geni.us/creative-engineering
David Kelley: From Design to Design Thinking by Maria Camacho: https://www.sciencedirect.com/science/article/pii/S2405872616300065
Good to Great by Jim Collins: https://geni.us/good-to-great-dd
Homo Deus: A Brief History of Tomorrow by Yuval Noah Harari: https://geni.us/homo-deus-dd
Ideo’s David Kelley on “Design Thinking”: https://www.fastcompany.com/1139331/ideos-david-kelley-design-thinking
Interview with David Kelley by Alex Pang: http://web.stanford.edu/dept/SUL/sites/mac/primary/interviews/kelley/trans.html
Religion for Atheists by Alain de Botton: https://geni.us/religion-for-atheists
Sapiens: A Brief History of Humankind by Yuval Noah Harari: https://geni.us/sapiens-dd
The Art of Innovation by Tom Kelley: https://geni.us/art-of-innovation
The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces
The Roots of IDEO's Design Thinking Process by Dexter Francis: https://www.linkedin.com/pulse/roots-ideos-design-thinking-process-dexter-francis/

Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: https://instagram.com/designdisciplin/
Twitter: https://twitter.com/designdisciplin/
YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w
Bookstore: http://designdisciplin.com/bookstore

Episode Bookmarks

00:00 Intro
01:06 The Philosophy of Design Thinking
03:50 The Process of Design Thinking
07:00 The Product: Design Thinking
10:55 Productization
14:27 The Religion of Design Thinking

Erik Stolterman is Professor of Informatics at Indiana University Bloomington, as well as a professor at the Institute of Design at Umeå University, Sweden, where he originates.

A prolific scholar of design theory and philosophy, he has co-authored 5 books and more than 150 academic publications with a focus on the design of digital and interactive systems.

His work has been immensely useful to mine. In his writings, I find the words I need to articulate my ideas. He writes, among other things, on the relationships between people and products, on the value and ideals of various design research approaches, and on the synergy of design research and design practice. I spoke with him about the basics: How does he know what he knows? And what can designers learn from philosophy?

https://designdisciplin.com/erik-stolterman

Books, Links, and Resources

Back to the Rough Ground by Joseph Dunne: https://geni.us/back-to-the-rough
Things That Keep Us Busy: The Elements of Interaction by Lars-Erik Janlert and Erik Stolterman: https://geni.us/things-that-keep-us
The Design Way by Harold G. Nelson and Erik Stolterman: https://geni.us/design-way
The Examined Life by Robert Nozick: https://geni.us/the-examined-life
The Idea of History by R.G. Collingwood: https://geni.us/the-idea-of-history
The Nature and Aesthetics of Design by David Pye: https://geni.us/the-nature-and-aesth
The Systems Approach by C. West Churchman: https://geni.us/the-systems-approach
Thoughtful Interaction Design by Jonas Löwgren and Erik Stolterman: https://geni.us/thoughtful-interaction

Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: http://instagram.com/designdisciplin/
Twitter: http://twitter.com/designdisciplin/
YouTube: http://youtube.com/channel/UCtXM3JdnE...
Bookstore: http://designdisciplin.com/bookstore

Connect with Erik Stolterman

Personal Website: http://transground.blogspot.com/

Episode Bookmarks

00:00 Who is Erik Stolterman?
01:43 Design Philosophy as a Carreer
06:46 Research Methods
09:54 Design Competences
14:49 Theory's Value Proposition for Professionals
21:50 Transfering Knowledge from Scholarship to Practice
24:51 Standing Out in Academia
30:04 Books
36:04 A Warning on Design Thinking
39:33 Next Steps
41:17 What else does Erik Stolterman do?
43:00 Closing

"Design research" means different things to different people. This episode illuminates the three faces of design research: research for, into, and through design.

https://designdisciplin.com/the-three-faces-of-design-research

Related Books, Links, and Resources

Christopher Frayling speaking at the Research Through Design 2015 Conference: https://vimeo.com/129775325
Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence
Design Research Through Practice by Ilpo Koskinen et al.: https://geni.us/design-research-thr
Designing Brand Identity by Alina Wheeler: https://geni.us/designing-brand
Detail in Typography by Jost Hochuli: https://geni.us/detail-in-typography
Grid Systems in Graphic Design by Josef Müller-Brockmann: https://geni.us/grid-systems
How To by Michael Bierut: https://geni.us/how-to-dd
How to Fly A Horse by Kevin Ashton: https://geni.us/how-to-fly-a-horse
Making and Breaking the Grid by Timothy Samara: https://geni.us/making-and-breaking
Research in Art and Design by Christopher Frayling: https://researchonline.rca.ac.uk/384/3/frayling_research_in_art_and_design_1993.pdf
The Art of Innovation by Tom Kelley and Jonathan Littman: https://geni.us/art-of-innovation
The Ten Faces of Innovation by Tom Kelley and Jonathan Littman: https://geni.us/ten-faces
Thinking with Type by Ellen Lupton: https://geni.us/thinking-with-type-dd

Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: https://instagram.com/designdisciplin/
Twitter: https://twitter.com/designdisciplin/
YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w
Bookstore: http://designdisciplin.com/bookstore

Episode Bookmarks

00:00 Intro
04:32 Research in Art and Design by Christopher Frayling
06:30 Research for Design
12:53 Research into Design
15:31 Research through Design
20:20 Closing Remarks

Announcing the Design Disciplin Bookstore: a collection of hand-picked must-haves for the library of any designer or design enthusiast.

Every single title we offer in the Bookstore is either chosen by myself after a cover-to-cover reading, or recommended by our guests.

http://designdisciplin.com/bookstore

Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: http://instagram.com/designdisciplin/
Twitter: http://twitter.com/designdisciplin/
YouTube: http://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w
Bookstore: http://designdisciplin.com/bookstore

Håkan Lidbo is a musician, artist, innovator, designer, and founder of the Rumtiden Idea Lab, an unconventional creative workspace in Stockholm.

The work of Håkan and his collaborators stretches across music, art, installations, games, robots, software, public installations, and more. It's quite difficult to define exactly what they do, which is a testament to their vision: "bringing totally new ideas into the world that weren't here before."

Håkan himself is wildly prolific (he has released more than 350 records and held a world record for the fastest-releasing musical artist in the early 2000s) and an embodiment of innovation. I sat down with him to talk about how he's able to place himself outside conventional structures and traditions while thriving as a productive and creative leader.

http://designdisciplin.com/hakan-lidbo

Related Books, Links, and Resources

Antifragile by Nassim Nicholas Taleb: https://geni.us/antifragile-dd
Change by Design by Tim Brown: https://geni.us/change-by-design
Creative Confidence by Tom Kelley and David Kelley: https://geni.us/creative-confidence
Creative Selection by Ken Kocienda: https://geni.us/creative-selection-dd
Elektron Music Machines: http://elektron.se/
Homo Deus by Yuval Noah Harari: https://geni.us/homo-deus-dd
How To by Michael Bierut: https://geni.us/how-to-dd
How to Fly a Horse by Kevin Ashton: https://geni.us/how-to-fly-a-horse
Reason Studios (formerly Propellerhead Software): https://www.reasonstudios.com/
Sapiens by Yuval Noah Harari: https://geni.us/sapiens-dd
Simone Giertz: https://www.simonegiertz.com/
Teenage Engineering: https://teenage.engineering/
The Almanack of Naval Ravikant by Eric Jorgenson: https://geni.us/almanack
The Art of Innovation by Tom Kelley: https://geni.us/art-of-innovation
The Bed of Procrustes by Nassim Nicholas Taleb: https://geni.us/bed-of-procrustes
The Ten Faces of Innovation by Tom Kelley: https://geni.us/ten-faces
Zoom H1N (Håkan's voice recorder): https://geni.us/zoom-h1n

Connect with Design Discipline

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: https://instagram.com/designdisciplin/
Twitter: https://twitter.com/designdisciplin/
YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w
Bookstore: http://designdisciplin.com/bookstore

Connect with Håkan Lidbo

Personal Website: https://www.hakanlidbo.com/
Website for Rumtiden: https://www.rumtiden.com/
Twitter: https://twitter.com/hakanlidbo
Instagram: https://www.instagram.com/hakan_lidbo/

Episode Bookmarks

00:00:00 What does Håkan Lidbo do?
00:04:29 The Structure of Rumtiden
00:12:26 Håkan's Story
00:28:08 From Art to Platform
00:35:05 Learning Imagination
00:41:40 "Design"
00:55:14 Books
00:56:24 Places and Tools
00:57:47 Lego
01:02:21 Swedish Synthesizers
01:06:14 Collaboration and Singing Tunnels
01:12:54 Failure and Art
01:16:34 Inspirations
01:22:02 Closing

Design, in all its shapes and flavors, involves two kinds of activities: Picking problems, and solving them. Making decisions, and executing them. Reasoning, and crafting. The concepts “strategy” and “tactics” capture what these two sides of the coin. This is a useful mental model and language for how to think and talk about design, and what it means to be a designer.

http://designdisciplin.com/strategy-and-tactics-in-design

Related Books, Links, and Resources

Creative Strategy and the Business of Design by Douglas Davis: https://amzn.to/30JkGC5
Designing Brand Identity by Alina Wheeler: https://amzn.to/3qEY7Ju
High Resolution: https://www.highresolution.design/
Joseph La Delfa: https://cafeciaojoe.com
The Art of War: https://amzn.to/3bKK3K7
The Win Without Pitching Manifesto by Blair Enns: https://amzn.to/3qPXFrH
Visualize Value: http://visualizevalue.com/
How To by Michael Bierut: https://amzn.to/30KVVp2

Connect with Design Discipline

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: https://instagram.com/designdisciplin/
Twitter: https://twitter.com/designdisciplin/
YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w
Bookstore: http://designdisciplin.com/bookstore

Episode Bookmarks

00:00 Intro
01:09 Inspirations
02:05 What does "design" mean?
04:53 What do "strategy" and "tactics" mean?
06:15 Why is this useful?
11:47 What does it look like?
15:34 Closing

Creative Strategy and the Business of Design

The Win Without Pitching Manifesto

Designing Brand Identity: An Essential Guide for the Whole Branding Team

How to Revised and Expanded Edition

The Art of War

Carl-Johan Lindqvist is co-founder of the Gothenburg-based design studio Lundgren+Lindqvist.

Lundgren+Lindqvist’s practice covers visual identity design, art direction, graphics, print, packaging, signage, and web development. In all of these domains, their work sets the bar in terms of taste and sophistication.

L+L describe themselves as a studio with "purpose and precision," while Carl-Johan specializes as a developer who “utilizes code as a tool as natural to the design process as pen and paper.” Our conversation unpacks exactly what these ideas mean. We discuss their inspirations, process, philosophy, and tactics; their advice for younger generations; and the tensions between business, technology and craftsmanship that define creative professions today.

http://designdisciplin.com/carl-johan-lindqvist/

Related Books, Links, and Resources

Grid Systems in Graphic Design by Josef Müller-Brockmann: https://geni.us/grid-systems
Detail in Typography by Jost Hochuli: https://geni.us/detail-in-typography
Getting Real by Basecamp: https://geni.us/getting-real-dd

Connect with Design Discipline

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: https://instagram.com/designdisciplin/
Twitter: https://twitter.com/designdisciplin/
YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w
Bookstore: http://designdisciplin.com/bookstore

Connect with Lundgren + Lindqvist

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Episode Bookmarks

00:00 Intro
02:02 The Space
03:14 Inspirations
06:21 Books
11:40 Value Creation
18:13 Style, Constraints, Responsive Design
22:32 Blessings and Curses of Mobile Technology
30:43 Brand Identity Checklist
35:24 Advice for Young Designers
41:08 Favorite Failures
47:40 Parting Advice

This is a "prototype" episode; an attempt to explain what you'll find at Design Disciplin, and an iteration on technicalities.

http://designdisciplin.com/episode-zero/

Connect with Design Disciplin

Website: http://designdisciplin.com
Podcast: http://podcast.designdisciplin.com
Instagram: https://instagram.com/designdisciplin/
Twitter: https://twitter.com/designdisciplin/
YouTube: https://youtube.com/channel/UCtXM3JdnERaNOiFKaHZJL_w
Bookstore: http://designdisciplin.com/bookstore