Online Marketing Podcast: Recent Episodes
Paul & Melissa Pruitt
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers.
You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world!
Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!)
Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs.
Just sign up to be notified at onlinemarketingpodcast.com
In this episode, we are discussing how to develop a content strategy to deliver value in your free groups without disappointing your paying membership members and how to avoid hurting future launches by abandoning people in your free group that didn’t buy into your membership this time.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As entrepreneurs, we have so many ideas and get super excited to share valuable information with our audience.
But what ends up happening is that we unintentionally overwhelm them by bombarding them with excessive information without a clear path forward.
That's why beginning with the end in mind is key.
So with any launch or promotion that you have, take a moment to think about where you want to guide your audience, the experience you want to provide, and the impact you want to make in their lives.
This way your messaging is cohesive, leading your audience on a clear path seamlessly towards your desired destination.
This clarity not only benefits your audience, but it also relieves you of needless stress and creates a win-win situation for everyone.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Stop over-teaching in your launches.
Give value, but not so much that they don't need anything else from you.
Your launch should create desire, not satisfy it completely.
Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you.
Give them a taste of your value, but hold enough back that they want more.
Help them see what’s possible, then make your offer the path to get there.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Keep your challenge simple!
When launching a challenge, we often get caught up in our expertise and knowledge and overcomplicate things.
But your participants don't need to conquer the mountain in one day. They'll get overwhelmed and drop out.
Instead, focus on one small win each day. One simple step. One idea. One piece of progress.
And celebrate each victory, no matter how small.
If you lead people to take one step each day, by the end of your challenge they'll have built momentum and seen transformation.
They'll open their minds to what's possible and be hungry for more.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
We're creatures of habit. We'd like to do things a certain way.
Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to.
But let’s face it: one thing is consistent.. and that is CHANGE!
There are those who are paralyzed by change and those that lean into it and take advantage of the new opportunities that we’ve been presented with.
In this episode, we are discussing the adaptive mindset you need to take advantage of ever-changing technology and how to adjust your marketing tactics successfully to be ahead of your competitors.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-the-most-of-every-opportunity/
Resources:
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The perfect Ad Framework Edition - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible!
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Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When’s the last time you “spring cleaned” your business?
We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time, you can spring clean your business.
What are the things that possibly are no longer serving you that allow you to lean into the future, leading to new and better possibilities because you up that anchor, you cut the string, you're stop being tethered from past decisions that are possibly not even serving you today?
Maybe you're making commitments and doing things on a daily basis that are not really moving the needle and it’s not making progress for you. It's because of that anchor to the past, that commitment, those things that don't even serve you today that are still holding you back.
So, to move forward, we need to lift that anchor, we need to clean out the ship, we need to spring clean our business.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we pull back the curtain on our highest-converting challenge launch.
We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success.
By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later.
The key is to not strive for perfection, but instead get started and improve over time based on experience and feedback.
And when you have everything really tuned in, you don't have to reinvent the wheel.
Rinse and repeat your launches, reusing your assets and making small tweaks to improve, providing value to new audiences and generating predictable, sustainable revenue.
Find the full show notes here: https://onlinemarketingpodcast.com/what-made-our-most-successful-challenge-launch-work
Resources:
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Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
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Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Launch challenges can be an effective way to funnel your audience into a paid membership.
In this episode of our Mastermind Series, we are discussing how you can make sure that people will pay attention to your challenge, get them excited to join, and successfully convert during the launch.
It is all about engaging with your audience in the right way during the challenge that will keep them focused, that handles their objections, and seeds the need to join your paid membership.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Here’s something I want you to remember...
Not all leads are created equal. Not all leads are hot prospects!
Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.
What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.
So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.
Are you building a list of the right people?
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When people first meet you, they often find themselves in a pain point, facing challenges and feeling stuck. They might not see any possibilities for the future.
It's our job to educate our audience and show them what is possible.
So think about ways that you can truly help your audience open up their mind and give them a glimpse of what life can look like on the other side.
Help them envision the possibilities and destroy those limiting beliefs holding them back.
And by showing your audience what is possible for them, you'll inspire trust and build a stronger connection.
This will naturally lead them to your paid offers as the solution they need to achieve their goals.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
What do you dream about?
As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about.
What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what does that feel like for them? Do they dream about finally taking that vacation with their family that they’ve been longing for? Or maybe it’s being able to help people in their lives, to help others, to give back? Or maybe they dream about having stability?
When we can really get to know our audience, we get to know who they are and what they desire, and that allows us to feel more connected to them and vice versa. It also allows us to serve them in an even bigger way.
Having these conversations will create that connection and having that connection is going to allow you to serve them better. You’ll get your offers out in front of the right people and really make a huge difference.
It’s one big connective circle, but it all starts by asking your audience, “what do you dream about?”
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer.
In this episode, we talk about how to avoid switching into a different person when presenting your offer and rushing that part of your launch.
There is a mental shift that you need to make of what you thought about selling and become a better communicator to lead your audience toward an informed buying decision naturally.
Find the full show notes here: https://onlinemarketingpodcast.com/the-most-common-launch-mistake-and-how-to-avoid-it/
Resources:
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FREE Open To Close Cart Checklist - Say goodbye to guesswork and hello to a launch strategy that captivates, converts, and sets you on the path to extraordinary results. Get ready to unleash the power of this checklist and unlock your entrepreneurial potential like never before! Get the Open To Close Cart Checklist for FREE to have a powerful strategy from Open to Close Cart!
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Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Stop being a perfectionist!
This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all.
The more we have fun, the more we get creative and put ourselves out there and speak to our audience, the more they’re going to connect with us and have those conversations.
You have something amazing to share with this offer, so get it out there!
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we’re showing you step-by-step how you can create a clear and very specific content framework that will make your content creation less overwhelming, more consistent, and really lead your audience to the next opportunity to work with you.
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-a-content-framework-that-gets-results/
Resources:
-
Content Flow Framework - Want an easy and simple way to create content? Grab our Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format!
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
How much content should you share in your free groups without giving away too much?
In this episode of our Mastermind Series, we are discussing how to deliver valuable content that gives your free group members a quick win, avoids over- or underwhelming your audience, and creates desire and excitement to join your paid memberships.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.
When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?
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Maybe it's an e-book that's going to explain the process that you do.
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Maybe it's a tutorial of you showing a step-by-step process.
A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.
What are some different ways that you can work with your audience with smaller offers?
Resources:
- Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.
A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.
We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?
Give yourself the time and space to build the right foundation.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Guess what! Now is the absolute best time for you to start a membership. Here's why…
With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.
Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.
It’s a win-win for everyone!
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
You don't need a big list or a big audience when you have the correct aligned offer.
Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale.
So, take your time when it comes to list building. Be a little bit more careful and stay clear of all the shiny objects out there to build the vanity metric, the tricks on how to build huge followings because a lot of these leads won't be very high quality.
Be intentional instead. Build an audience of the right people.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs.
And the only way to make your people really believe in themselves and their abilities is through progress and small wins.
When they achieve little victories along the journey, their mindset starts to shift.
They realize "I CAN do this!" and become open to new opportunities that will transform their life.
So give your audience small wins and celebrate them.
This will make them more open-minded when you’re presenting your paid offer.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we’re showing you step-by-step how you can create a clear and very specific content framework that will make your content creation less overwhelming, more consistent, and really lead your audience to the next opportunity to work with you.
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Find the full show notes here: https://onlinemarketingpodcast.com/building-a-content-framework-that-feels-good-to-use/
Resources:
-
Content Flow Framework- Want an easy and simple way to create content? Grab our Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format!
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Stop over-teaching in your launches.
Give value, but not so much that they don't need anything else from you.
Your launch should create desire, not satisfy it completely.
Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you.
Give them a taste of your value, but hold enough back that they want more.
Help them see what’s possible, then make your offer the path to get there.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience.
Emily is sharing her career evolution from a corporate PR job to setting up her own school, helping people in their online freelancing business.
We are also discussing the importance of being recognized as an authority in order to establish that you have the ability to help because of the knowledge and expertise you have.
Emily Reagan is a mom of four, Air Force wife, and jill-of-all-trades regarding digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementer with many creatives and furniture painters: Jennifer Allwood, Tracey Bellion, Miss Mustard Seed, Wendy Batten, and more, to grow their online businesses.
She’s the founder of the Unicorn Digital Marketing Assistant School, where she’s taught 350+ go-getters the digital marketing skills to work online (and on their own terms) as an in-demand, highly sought-after unicorn digital marketing assistant.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-to-attract-subscribers-who-actually-purchase-with-emily-reagan/
Resources:
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Hire your first VA In 4 Weeks (Free guide by Emily Reagan) Submit your job opp > hireaunicorn.com
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Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with Emily
Instagram: https://www.instagram.com/emilyreaganpr/
FB Personal: https://www.facebook.com/emilyreaganpr
FB Group: https://www.facebook.com/groups/digitalmediava
YouTube Channel: https://www.youtube.com/@emilyreaganpr
Pinterest: https://www.pinterest.com/emilyreagan/
TikTok: https://www.tiktok.com/@emilyreaganpr
Twitter: https://twitter.com/emilyreaganpr
LinkedIn: https://www.linkedin.com/in/emilyreagan/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
I’ve seen this happen a lot throughout my years in business.
People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in.
But while they're focused on those current customers and serving people, they stop doing what they did to attract those people. Then what happens is they serve, and they close out, they finish those transactions and there’s no one left to serve. They have to start all over again at the bottom.
So how can you get rid of those peaks and valleys?
Don’t stop doing what you did to attract people in the first place, and you’ll keep attracting new people in. Start every day at zero, as if you have zero clients. Put your best foot out there, put in the effort, stay consistent, keep attracting new people in, and then you'll never run out on the back end.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In the market, you will hear often that you got to be an expert before you can put something together.
But there is another way.
You don't have to have all the knowledge and expertise from the start.
You can be a facilitator by being resourceful and gathering experts that can guide an audience to a solution for their problem.
In this episode, we are talking with Adrienne Babbit about how she turned a local need and grew it into a global membership without being an expert herself and how she constantly enhances her membership by listening to her audience’s feedback.
Adrienne is the Founder of Learn with Me Languages, and she’s fondly known as the Chief Optimist. She leads a team of talented teachers who help families learn languages through CONNECTING with native speakers of the language they’re learning.
Families form friendships that motivate them to USE the language. The program was birthed at the beginning of COVID, and since then they have connected hundreds of families from around the world learning Spanish and English together through the Family Language Exchange Membership.
Adrienne is also the host of the Building Bilingual Families Podcast, and her passion is to help families become bridge builders in their communities.
Find the full show notes here: https://onlinemarketingpodcast.com/building-a-thriving-membership-without-being-an-expert-interview-with-membership-owner-podcast-host-chief-optimist-adrienne-babbit
Resources:
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Learn With Me Languages - Get the free SPEAK SPANISH EVERYDAY GUIDE. This guide includes the 4 secrets we've tested with hundreds of families to get them speaking in a second language at home, and conversing with new friends. Go to learnwithmelanguages.com, and click on "Get the Guide!"
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Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!
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Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Connect with Adrienne
Website: learnwithmelanguages.com
Facebook: https://www.facebook.com/learnwithmelanguages/
Instagram: https://www.instagram.com/learnwithmelanguages
YouTube: Learn With Me Languages YouTube
Podcast: Building Bilingual Families Podcast
Stop comparing other people's wins to your progress. You're not in a race with anyone else.
A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post.
But what you don’t see is all the work, energy, trials and tribulations that they went through to get there.
Remember, success isn't an overnight phenomenon. It's the result of consistent effort, taking one step at a time.
Every day, make those small decisions and take those actions that move you forward.
And don’t forget to celebrate the small wins along the way.
Stay focused, stay the course, and go at your own pace.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Have you ever had a launch that just didn’t go quite right?
Maybe there was some sort of misalignment with the list building.
Maybe you didn’t have the right audience that was ready to hear your offer?
In this episode, we are discussing how to make sure that your next launch will be a success, by having the right conversations that will attract your ideal audience, align them with your offer and purposely guide them to an informed buying decision.
Find the full show notes here: https://onlinemarketingpodcast.com/the-secret-to-increasing-conversions-next-time-you-launch
Resources:
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Launch Conversation Calendar - turn your participants in your launch into buyers! The Launch Conversation Calendar is designed to help you determine what type of conversations you should have with your audience throughout your launch.
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Launch Frameworks Playbook: Launching your offer is how you'll get clients and we're going to share our launch system with you. The Launch Frameworks Playbook shares our entire launch system that quickly and easily brings in sales on auto pilot.
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Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
What we put out is what we're going to attract. This is so true when it comes to our list-building activities.
Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested in our offers.
I want you to think about that. Think about the quality list that you're going to build rather than focusing on that quantity.
Resources:
- Adaptive Marketing Program- The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
After working hard on your challenge launch, it's time to take it to the next level through scaling.
In this episode, we discuss why looking at your numbers will help you to see what's working and not working.
Review the data from your launch to determine what needs adjusting or eliminating for next time.
This helps create an effective process you can repeat.
Start by evaluating one element of your launch, like emails sent or livestreams.
Make incremental improvements, one step at a time, and grow with each launch.
Find the full show notes here: https://onlinemarketingpodcast.com/scale-your-challenge-without-burning-out
Resources:
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Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.comto get started!
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Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
No doubt, a great onboarding process is the key to building a great relationship with your members.
Because that moment, right after the purchase, is the most vulnerable moment for your clients.
They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver.
In this episode of our Mastermind Series, we are discussing how you can create an engaging and informative onboarding process that will leave a good first impression with your new members.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Mentioned in this episode:
Funnels Cake
Funnels Cake - www.FunnelsCake.com
I want you to just start. I want you to take action!
You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action.
Here's the thing, when you take the action and you get that momentum going, it's going to motivate you and you're going to create more excitement, not just for yourself, but for the community around you, for the people that you're trying to attract to come into your membership.
Pick a date, decide when you're going to get started and get it out there to start really making an impact with people. They're waiting for you and you just have to get started, so start!
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Mentioned in this episode:
Funnels Cake
Funnels Cake - www.FunnelsCake.com
Create a membership that isn’t going to weigh you down!
When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world.
For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources.
You need to set your own boundaries!
What deliverables can you put into the market where you can create the membership site or the service that you desire, that you can sustain long term? Truly the most important thing we can do as entrepreneurs is to have boundaries. You're the asset, you need to protect yourself so that you can serve more people long term versus being totally burned out.
So go ahead and get to work. Figure out your boundaries and what you can offer that is sustainable and then put it into action.
Resources:
- Adaptive Marketing Program- The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Mentioned in this episode:
Funnels Cake
Funnels Cake - www.FunnelsCake.com
Community. It’s something we all crave, isn’t it?
We crave to be around people that understand us. We love to be around people where we can have deep conversations and connect. We crave having that community of like-minded people that are going through the same thing so we can talk about our challenges and also share our wins!
I’m fact, one of the reasons I love memberships so much is the community experience they can create!
When you have a membership, you have that ability to become a conductor for community to bring like minded people together to share experiences, wins and challenges.
It’s just so powerful.
What communities are you a part of?
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Mentioned in this episode:
Funnels Cake
Funnels Cake - www.FunnelsCake.com
So many people mess up when it comes to their messaging.
They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something.
And this is where they lose a lot of people.
We want to slowly guide your audience into that conversation and adjust our messaging to match what phase of the buyer's journey your individual people are in..
In this episode, we are discussing how to create successful messaging for each stage, from your pre-launch phase, to your actual launch, all the way to your onboarding, in a way that creates desire and naturally bridges into your offer.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-craft-the-right-message-throughout-your-buyers-journey/
Resources:
-
Launch Conversation Calendar - turn your participants in your launch into buyers! The Launch Conversation Calendar is designed to help you determine what type of conversations you should have with your audience throughout your launch.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Mentioned in this episode:
Funnels Cake
Funnels Cake - www.FunnelsCake.com
You don't need thousands of people in your launch. You just need the right people!
So don’t get caught up in the numbers, comparing yourself to your peers when you're going through a launch process. Instead, focus on the quality of people that are coming into your launches!
Really look at the people that are coming in and through your launch as individuals that have problems and needs. Show them how your offer can help them and paint a picture of the opportunities that your transformation provides for them.
And with smaller groups, you’ll be able to have more quality conversations and connect at an even deeper level.
So stop looking at the numbers and focus on the right people for your launch!
Resources
-
Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
-
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram:@realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Mentioned in this episode:
Funnels Cake
Funnels Cake - www.FunnelsCake.com
A lot of times people get stuck in their tracks trying to perfect their offer, wait for the perfect moment, or have their fears stand in the way of launching their membership.
And then they freeze and lose momentum.
In this episode, we are talking with Eric Walrabenstein, best-selling author and renowned educator.
He is sharing his inspiring journey, how he overcame his perfectionism, his fears and self-doubt to transition from his real-life yoga studio to online membership, and what he learned about attracting the right audience for your offer.
Eric Walrabenstein is a best-selling author, ordained Yoga Master, and nationally-renowned educator in the fields of yoga and meditation.
His work focuses on empowering people to practically apply the lesser-known aspects of yoga, beyond the postures, to live lives of more purpose and meaning.
He is the founder of Yoga Pura, one of Arizona’s largest yoga schools, the creator of the BOOTSTRAP Yoga Stress-management System developed for the U.S. military, and is the founding director of the BrightLife Yoga Collective.
His podcast, This Perfect Moment, is available on Apple and Google Podcast networks.
Find the full show notes here: https://onlinemarketingpodcast.com/escaping-the-trap-of-perfectionism-interview-with-best-selling-author-and-renowned-educator-eric-walrabenstein/
Resources:
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Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership
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Freebie: Yoga's Secret to Calmby Eric Walrabenstein walking you step-by-step through how you can put the powerful pieces of the Secret to Calm to work in your life in just minutes a day.
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Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with Eric
www.ericwal.com/
www.facebook.com/walrabenstein
@ericwalrabenstein
www.youtube.com/ericw
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Mentioned in this episode:
Funnels Cake
Funnels Cake - www.FunnelsCake.com
Get paid to build your email list.
When we go and acquire something, when we consume something, we're expected to pay, right?
But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.
That's something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way.
You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world.
You get contact information from people that are buyers, not people that are freebie seekers.
So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship.
Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.
And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.
I want you to keep in mind that you can look at your funnel differently.
You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world.
The way to get that is to give people the time. Listen and connect.
Stop treating everybody like a number.
Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with?
You can probably achieve all the goals that you have by having a deeper connection with fewer people.
So instead of scaling to fail, instead of focusing constantly all the time on just building your list of big vanity
metric numbers, I really want to bring you back to connection.
Build your connections. Go deeper with fewer.
Resources:
- Adaptive Marketing Program- The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we pull back the curtain on our highest-converting challenge launch.
We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success.
By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later.
The key is to not strive for perfection, but instead get started and improve over time based on experience and feedback.
And when you have everything really tuned in, you don't have to reinvent the wheel.
Rinse and repeat your launches, reusing your assets and making small tweaks to improve, providing value to new audiences and generating predictable, sustainable revenue.
Find the full show notes here: https://onlinemarketingpodcast.com/the-strategy-that-skyrocketed-our-challenge-launch
Resources:
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Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
I want to give you permission to launch.
Put your promotion or your offer out into the world!
Sometimes we get caught up in our head and we're sitting here in a state of parallelization, looking around for some big sign, some big thing in the world to say, “it's okay, we're going to be okay.”
Now here's the thing though, nothing is permanent. So, whatever you put into the market today does not necessarily mean that's what it needs to be in the future. Things can change. Your membership can evolve as you do.
So go ahead, let's launch!
You will be so thankful because this will be the first step forward into a whole different reality than what exists right now.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
You launched, now what?
In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers.
We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how to gain valuable insights and great customer language by surveying your list after a launch.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-keep-the-momentum-going-after-launch
Resources:
-
FREE Launch Debrief Worksheet- The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Many marketers cast a huge wide net and try to appeal to everybody.
But most of the time, this unclear messaging ends up missing the specific pain points of your target audience.
In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Stop being a perfectionist!
This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all.
The more we have fun, the more we get creative and put ourselves out there and speak to our audience, the more they’re going to connect with us and have those conversations.
You have something amazing to share with this offer, so get it out there!
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
You need to make more offers!
Would you like to know one of the number one thing that has helped me become successful over and over again?
It’s really quite simple: by making more offers!
In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. But they're in the active market right the second and they're going to go somewhere else to make that investment because we're totally invisible. The answer is always “no” to the offer that has never made. I challenge you today is to make more offers.
We are attracting people into our world. We're putting out the messaging that's aligned to them. We're bringing them through our funnels, our online marketing. We are sharing our goodness into the world. But the thing is that if we aren’t giving them an opportunity to buy from us, we are free zoning those people, we are friend zoning them, right? We need to lean in, we need to feel more secure and confident and make more offers.
When is the last time that you made an offer to your people? Let me know, because I think at the end of the day, we all need to make more offers!
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
What exactly should you say to your audience as you're going into your launch?
To understand what topics are really gonna resonate with them, you have to dive into their world.
What are their pain points, their daily struggles, their aspirations, and their wins, big and small?
Try to really get to know your audience and speak into topics that are relevant to them.
You’ll build deeper connections, get them interested in the solution that your offer provides for their problems and create excitement for your launch.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When it comes to successful list-building, a lot of us are guilty of putting out a mishmash of random things, creating all kinds of lead magnets, and just focusing on filling up our lists.
But the majority of those people are not buyers.
In this episode we are talking about how you can create an effective process, so you do not have to build as big of a list to get the results and the impact that you want to make.
Because when you align your social media messaging with your list building, your launch and your offer, you will bring the right people into your world, speak in a language that resonates with them, and guide them successfully into the buying decision.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-align-your-social-media-list-building-and-your-launch-2/
Resources:
-
Influenced Course - Positively influence your audience and guide them into a buying decision with less effort
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Do you want to have success, sales and impact in your business? Well, of course you do, right?
A lot of times when I’m coaching other business owners and they're having struggles getting people to buy their offers or they’re having trouble making connections with their people online, it's a matter of not having one of three things aligned with the other.
So, what are the three things that you need to have aligned?
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Just even the word “influencer” in general kind of has a very negative connotation to it these days.
In this episode, we are talking about the difference between being an influencer and being influenced.
We are discussing how to influence people in a positive direction through a clear process, that links your social media marketing to your list building to your actual launch in perfect alignment and guides them into your offers.
This way, you can have a higher impact with the least amount of effort.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-influence-people-through-a-clear-process-2/
Resources:
-
Influenced Course - Positively influence your audience and guide them into a buying decision with less effort
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
A lot of us are insecure about raising our membership fees because we are not sure how our current members will react to this change.
In this episode, we are discussing how to raise membership fees without losing clients by making it more about the transformation and less about a certain price point.
We are also talking about how you can handle various currencies to avoid confusing members from different countries.
The time right before your launch can be very valuable to create last-minute conversions.
In this episode of our Mastermind Series, we are discussing how to use incentives such as masterclasses, bonuses etc.. and how to build natural tension to increase your conversions.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Launches can be overwhelming with so many moving parts going on at the same time.
You've worked really hard, you put a lot of time and energy into it.
You really want it to do well, and it can get very emotional at times.
But the important thing is that you’re putting yourself out there, which is what most people do not do.
That is a big accomplishment, congratulations!
So don’t forget to give yourself some grace during this period, because you’ll grow with each launch.
Just keep launching!
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Are you throwing spaghetti at the wall waiting for something to stick?
In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind,
But you've got to begin with the end in mind.
I'm all about putting yourself out there, getting it going, getting it started, so definitely do that, but you also want to keep in mind where you're going. Having that end goal beginning with the end in mind, and the outcome that you want to achieve is a key part of that.
So, not only from a financial standpoint, but also how do you want to feel along the way?
You need to map out your marketing. This is so key to your success because you can have a plan of action and know where you're going in that plan.
It will really guide the way that you connect with your audience, the different things that you do with your marketing messaging, whether it's organic, whether it's paid, but you have that outcome in mind.
So again, try different things but have an end goal, an outcome, beginning with that end in mind of where you want to go, because it's going to help you steer the ship along the way. You won't just be trying throwing spaghetti at the wall and seeing what sticks, you'll actually have some sort of guideline to follow along the way.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As entrepreneurs, we often feel pressure to get things perfect the first time.
But the truth is, we learn and improve by repeating our efforts.
Going through the process again allows us to get valuable feedback from our audience on what worked and what didn’t. So we can then make small adjustments to deliver even more value for the next time.
Rather than chasing perfection, focus on constant improvement.
Rinse and repeat your marketing, promotions, and launches and improve each time you’re doing it.
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
This will help you to step down off the content treadmill and save you time as well as resources.
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
Find the full show notes here: https://onlinemarketingpodcast.com/the-game-changing-content-creation-strategy-3/
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
It’s time to raise your standards.
Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone.
Everything you've done so far has gotten you here - what's next to level up?
Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow!
This will expose you to new possibilities you can't even envision right now.
What new circle of people could level you up and help you to step into bigger opportunities?
You're ready for this next level!
Resources:
- Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Many people struggle to attract the right audience before their launch.
They then end up promoting their launch to people that are not interested in their paid offers in the first place.
In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them naturally to an informed buying decision.
Find the full show notes here: https://onlinemarketingpodcast.com/fill-your-launch-with-people-who-say-yes
Resources:
-
Launch Conversation Calendar - The Fill in the Blank Launch Conversation Calendar helps you know exactly what to say to your audience during every point of your launch from start to finish! Talk about your paid offer during every point of your launch like a natural conversation that strengthens the relationships with your audience and guides them to make an ethical buying decision.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
What we put out is what we're going to attract. This is so true when it comes to our list-building activities.
Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested in our offers.
I want you to think about that. Think about the quality list that you're going to build rather than focusing on that quantity.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?
What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”
This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Let's change our perspective about selling because when we put our offer out into the marketplace, we have an incredible opportunity to help others with the transformation that they're seeking.
If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it’s kind of greedy because you're not sharing your goodness with the world.
We need to reprogram our thoughts around the concept of selling because it's not a negative thing. Selling is serving. Selling is sharing. You can sell ethically. You can make an impact in the world.
You can help other people make the transformation that they deserve.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
And a lot of times we don't see the value in things that we are passionate about and do really well.
It’s only when we engage in conversations with others, that we realize that some of the things that they see in us, we often took for granted because it's just what we do.
In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author how to turn your passion into a successful business with minimal funds and resources and earn a living by doing something that you love.
In addition to being an environmental optimist, Crispina ffrench is an OG Used Clothing Recycler/Up-cycler who began using discarded clothing as raw materials for her collection of stuffed toys called Ragamuffins as a college student in 1987.
Two years after graduating from Mass College of Art and Design Crispina’s recycling company grew to manufacture clothing and home goods and employ 40, serving over 350 international retail outlets.
In 2009 ffrench’s teaching book The Sweater Chop Shop was published by Storey. Crispina began teaching her craft and sharing her knowledge about the importance of careful textile consumption.
She has been awarded the SBA’s National Young Entrepreneur of the Year award and been a guest presenter at the Social Venture Network’s annual conference.
Crispina works with large volume textile waste generating companies turning their waste into marketable product. Her best-known projects are with Patagonia and Eileen Fisher where she initiated the well documented ReWear and ReNew programs.
Today Crispina is focused on helping creative textile recycling and up-cycling entrepreneurs build businesses that support their ideal lifestyle while nurturing the planet and building awareness of our textile waste crisis and each individual’s ability to affect change.
Find the full show notes here: https://onlinemarketingpodcast.com/turning-your-passion-into-a-thriving-business-interview-with-online-coaching-pioneer-crispina-ffrench/
Resources:
- Crispina ffrench Website- UPCYCLE, grow impact, live your ideal Life – How to design a thriving upcycled textile business.
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with Crispina:
Instagram: https://www.instagram.com/crispinaffrench/
Facebook: https://www.facebook.com/crispinaffrench/
YouTube: https://www.youtube.com/crispinaffrench
LinkedIn: https://www.linkedin.com/in/crispinaffrench/
Website: www.Crispina.eco
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Building your list starts with the first subscriber.
That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.
So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.
Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.
Have you started building your list?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we are sharing our top-secret weapon to create content for list-building. This will help you to step down off the content treadmill and save you time as well as resources.
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips
Find the full show notes here: https://onlinemarketingpodcast.com/the-key-content-strategy-for-game-changing-results/
Resources:
-
Free Time Saving Content Creation Tips PDF - create content your audience engages with, shares, and is drawn to, without spending hours of time making it.
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Be your own best customer. Now, what do I mean by that?
If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.
We want to exceed expectations.
Now, at the same time that comes with an investment, right? We want people to invest in our product and service and we need to do the same thing.
Are we our own best customer? Are we setting ourselves up with the right habits?
And that's what I'm going to recommend that you do.
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
What makes a high-converting headline?
It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection.
How can you appeal to both? Mix it up, have fun and make sure you’re speaking to your entire audience! You’ve got this!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between.
But here's the truth: you don't have to do it alone.
At some point, it's crucial to let go and bring others on board.
Yes, it's okay to ask for help.
Building a team of talented individuals around you is the key to unlocking your full potential and go farther than ever before.
It's time to take that first step, knowing that you don't have to do it alone.
Go further together!
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-plan-your-next-challenge-launch/
Resources:
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Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
You're the boss of your business so you get to decide what it looks like and how it feels.
I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.
But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.
Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.
Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Many people struggle to attract the right audience before their launch.
They then end up promoting their launch to people that are not interested in their paid offers in the first place.
In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them naturally to an informed buying decision.
Find the full show notes here:
Resources:
-
Launch Conversation Calendar - The Fill in the Blank Launch Conversation Calendar helps you know exactly what to say to your audience during every point of your launch from start to finish! Talk about your paid offer during every point of your launch like a natural conversation that strengthens the relationships with your audience and guides them to make an ethical buying decision.
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode of our Mastermind Series, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
We often make the mistake of over-teaching during our launches.
While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers.
Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve.
When they see new possibilities for themselves and experience some quick wins, they'll be more open-minded and excited about what you have to share.
So don’t forget to teach less and inspire more during your launches.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Stop comparing other people's wins to your progress. You're not in a race with anyone else.
A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post.
But what you don’t see is all the work, energy, trials and tribulations that they went through to get there.
Remember, success isn't an overnight phenomenon. It's the result of consistent effort, taking one step at a time.
Every day, make those small decisions and take those actions that move you forward.
And don’t forget to celebrate the small wins along the way.
Stay focused, stay the course, and go at your own pace.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
You need to make more offers!
Would you like to know one of the number one thing that has helped me become successful over and over again?
It’s really quite simple: by making more offers!
In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. But they're in the active market right the second and they're going to go somewhere else to make that investment because we're totally invisible. The answer is always “no” to the offer that has never made. I challenge you today is to make more offers.
We are attracting people into our world. We're putting out the messaging that's aligned to them. We're bringing them through our funnels, our online marketing. We are sharing our goodness into the world. But the thing is that if we aren’t giving them an opportunity to buy from us, we are free zoning those people, we are friend zoning them, right? We need to lean in, we need to feel more secure and confident and make more offers.
When is the last time that you made an offer to your people? Let me know, because I think at the end of the day, we all need to make more offers!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we are showing you how to create a content flow that is streamlined, that will attract the right audience, and guide them toward your offers.
This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important problems, giving them small wins, and ultimately signing up for your offers.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-your-content-flow-directly-to-your-offers/
Resources:
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Content Flow Framework - Want an easy and simple way to create content? Grab our Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Launches can be overwhelming with so many moving parts going on at the same time.
You've worked really hard, you put a lot of time and energy into it.
You really want it to do well, and it can get very emotional at times.
But the important thing is that you’re putting yourself out there, which is what most people do not do.
That is a big accomplishment, congratulations!
So don’t forget to give yourself some grace during this period, because you’ll grow with each launch.
Just keep launching!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As entrepreneurs, we’re always told we have to list build, list build, list build. That's what you hear all the time in marketing, right?
Where we see a lot of people go wrong is they put the most random things into the marketplace when it comes to building a list.
And then they get a list of people that aren’t really that interested in their main product/service offering.
In this episode, we are discussing how to create a quality list with the right people by basing your list building on what you actually are going to offer them later on.
And remember when you’re building your list, you don't necessarily have to build a list with a lot of people on it. You just need a quality list of the right people!
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-your-messaging-connect-with-your-ideal-clients/
Resources:
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Creating the Perfect List Building Experience Guide - Grab our guide to get started with building your list with ideal people for your offers!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by
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making yourself visible in the right places
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creating a daily routine of giving value to your target audience
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and creating relevance while paying attention to social cues in the online space.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience.
Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction!
This is why it’s so important to start and begin with the end in mind.
It’s up to us to think about where we're leading our audience. What path do we want to take them down? And how are we going to lead them to it?
We need to be super intentional with the things that we're putting out there so we can lead our people in that direction, and we can bring them down the right path.
Are you leading your audience in the right direction?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Share with your audience.
You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!
Share all that you know, and you know an awful lot.
Don't take that for granted!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.
When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?
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Maybe it's an e-book that's going to explain the process that you do.
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Maybe it's a tutorial of you showing a step-by-step process.
A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.
What are some different ways that you can work with your audience with smaller offers?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Memberships do not have to be complicated. Seriously!
They can be very streamlined, very simple. It all comes down to the promise that you're making.
Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.
But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.
It's all about the long game.
It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.
Nobody loses, it's a win-win-win all the way around.
And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen.
But that just doesn't exist.
Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience.
In this episode, we are discussing how you can actually duplicate success by tracking and measuring your results, specifically your conversions.
Find the full show notes here: https://onlinemarketingpodcast.com/the-1-marketing-method-for-replicating-success/
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Are you throwing spaghetti at the wall waiting for something to stick?
In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind,
But you've got to begin with the end in mind.
I'm all about putting yourself out there, getting it going, getting it started, so definitely do that, but you also want to keep in mind where you're going. Having that end goal beginning with the end in mind, and the outcome that you want to achieve is a key part of that.
So, not only from a financial standpoint, but also how do you want to feel along the way?
You need to map out your marketing. This is so key to your success because you can have a plan of action and know where you're going in that plan.
It will really guide the way that you connect with your audience, the different things that you do with your marketing messaging, whether it's organic, whether it's paid, but you have that outcome in mind.
So again, try different things but have an end goal, an outcome, beginning with that end in mind of where you want to go, because it's going to help you steer the ship along the way. You won't just be trying throwing spaghetti at the wall and seeing what sticks, you'll actually have some sort of guideline to follow along the way.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
It does take a lot of effort to get one single client.
And that's often the hardest lift, but then once you get that client in your world, then it is up to us to give them more opportunities for them to work with us.
In this episode, we discuss how you can create more than just one transaction per client by adding touchpoints to your current programs and offerings to give them different opportunities to work with you.
Find the full show notes here: https://onlinemarketingpodcast.com/work-less-earn-more-the-easy-strategy/
Resources:
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Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode of our Mastermind Series, we discuss how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic and creating audiences for your future ads.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world.
The way to get that is to give people the time. Listen and connect.
Stop treating everybody like a number.
Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with?
You can probably achieve all the goals that you have by having a deeper connection with fewer people.
So instead of scaling to fail, instead of focusing constantly all the time on just building your list of big vanity metric numbers, I really want to bring you back to connection.
Build your connections. Go deeper with fewer.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.
They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.
That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forward.
When you are testing any aspect of your marketing funnel, it's important to test one thing at a time. This way you can really get really good information on exactly what change you made that really made the difference.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful shame!
Because yes, there is a lot of noise out there, there’s a lot of competition out there, and I’m sure for every single product or service that’s out there, there’s a million different options, but the thing that’s not out there, is you and your unique voice and what you bring to the table!
You have unique experiences, you have knowledge, you have skills that nobody else has, and that’s important to remember as you are crafting your offers, because even though it may have been done before by someone else, that’s their voice, that’s their spin, that’s their vibe. You have something unique and different to share!
Don’t stop yourself before you get started. Put your offers out there, let people know you can help them out, because they’re waiting for you, and they need you.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we discuss how to grab and keep your audience’s attention with your headlines and get them excited about your offers.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-write-headlines-that-hook-readers/
Resources:
- 50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaigns
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Guess what! Now is the absolute best time for you to start a membership. Here's why…
With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.
Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.
It’s a win-win for everyone!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum.
In this episode, we are discussing the most common mistakes and how to avoid them.
Find the full show notes here: https://onlinemarketingpodcast.com/the-biggest-mistakes-in-creating-offers/
Resources:
- Anatomy of a High Converting Offer - the key pieces of a high converting offer that
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Not having any testimonials for social proof, can stop many marketers from launching their membership.
In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers.
Resources
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Adaptive Inner Circle- Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
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Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
-
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram:@realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free!
Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement.
I'm going to have you sit back and think about this...
Of course, we want to attract and bring people to our offer, our coaching program, our course, our membership, or whatever our thing is but we need to look at this a little differently. We don't want to put junk into the market, but we also don’t want to give all the good stuff away for free!
Everything that we cover, whatever info we provide is to give people a little taste, it's just a sample of the real thing. It’s to draw them in so they want the real deal.
So, go ahead and put your best stuff out there, but with a little asterisk. Give them a sample and create a desire for more!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program- The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
How do you price your product or service?
What price should your product, service, coaching program, membership course be at?
Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook groups and on Instagram accounts… they're hunting for free or low cost.
Yes, there are going to be way more people that want free or low cost in every single market or niche that's out there in the world. But.. at the exact same time, there are a lot of people in the world right now that are willing to make a very serious investment in our product and service.
So I recommend when it comes to pricing is that we really need to know our audience, we really need to know the transformation. What is the problem they have and how are we speaking into that problem? What is the transformation that they're going to get through our coaching program or membership or course or product or service? What is that transformation?
Because that's really the end result of what they're going to get, the promise that you're making. It doesn't matter how many modules or how how if it's a facebook live or zoom call. It doesn't matter if it's a whiz bang thing, it's the desired result, it's the end result that people are seeking, they want that problem fixed. What is the transformation. When you understand that, then you understand how to package around the price that you actually want.
I'm going to challenge you: start with the price!
What problem are you solving? And when you look at that price point, how can you create an offer around it that's going to make it totally irresistible?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program- The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer.
Instead, let it get you excited!
Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it.
There are plenty of people out there to work. People that are going to come into your world, are going to resonate with your message, are going to want to be involved with your offer, your program, your membership. It’s just a matter of finding those people and reaching them.
You have a lot to offer, so get excited!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
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Adaptive Marketing Program- The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer.
In this episode, we are discussing why less is more and how you can create high-converting offers through clear messaging that truly connects with your audience’s desires.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-offers-that-connect-with-your-audiences-desires-3/
Resources:
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Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to sales
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Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program- The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
This is an awesome strategy that you can start incorporating into your business right away.
This is the way that's going to allow you to make more money in your business with less effort.
What is it? A membership model!
This is a great strategy to start to incorporate into your business if you haven't done so already.
This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your business
Memberships are a win-win!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program- The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Memberships are a win-win for both, business owners and clients.
In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income.
While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve real transformations.
Find the full show notes here: https://onlinemarketingpodcast.com/why-memberships-benefit-you-and-your-clients/
Resources:
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Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
There are many things you can do to exponentially grow your next launch.
In this episode, we are discussing how to raise your perceived status, what details to watch out for before the launch, and things you can do that have a long-tail effect, outliving the launch itself.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Memberships do not have to be complicated. Seriously!
They can be very streamlined, very simple. It all comes down to the promise that you're making.
Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.
But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.
it's all about the long game.
It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.
Nobody loses, its a win-win-win all the way around.
And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.
A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.
We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and aList building is an important piece of your business because that's where you're going to get the people that will be part of your memberships and programs and all the things.
Now, when you’re starting out that list might be small but it’s important to keep in mind that having a small list with the right audience is better than having a large list of uninterested people.
Focus on building your list the right way from the beginning. It’s time to dial in and attract the right people into your audience and it starts with having the right type of list builder to do that. But, how do you know which is bestIn this episode, we are talking all about our top list building methods that will attract the right audience for your offers and lead to actual clients.
We are going to help you out! We have our Highest Converting List Builders PDF for you. Now this PDF is really going to dive in on and help you figure everything out.
ttract all the wrong people into our world, what good is it anyway?
Give yourself the time and space to build the right foundation.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-use-list-building-to-attract-more-clients-3/
Resources:
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Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
“Can I actually make this into a membership?” This is a question we've been hearing a lot lately.
That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership.
In this episode, we discuss what you need to do to make your idea or your existing offer into a membership.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/turning-your-offer-into-a-membership/
Resources:
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Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Sometimes, we are not getting the positive feedback for our lead magnets that we initially expected.
In this episode of our Mastermind Series, we are discussing how to create lead magnets and messaging that is congruent with your audience’s pain points, struggles, and desired transformation.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned?
Well, guess what you need to do then?
Track and measure your results, specifically your conversions.
100% of people that see your ads aren’t going to click on the link. So, there's a ratio there, there's a percentage there. Everybody that goes to your landing page or your sales page are not going to buy or not going to opt in. There is a percentage there also.
So, what we need to do is, we need to track this. That way we can look at the measurements.
We are doing our tests and the other things that we always talk about, we can see incremental improvements, we can actually duplicate success, but we can't duplicate something if we don’t know what’s happening.
So, track and measure!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.
We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.
If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.
And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
So many entrepreneurs fail when building an audience.
In this episode, we are discussing the most common mistakes business owners make, from creating Social Media content that doesn’t resonate, to creating an audience that is not interested in your offers and how you can avoid them.
Find the full show notes here: https://onlinemarketingpodcast.com/the-top-audience-building-mistakes/
Resources:
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Ninja Targeting Research Guide - one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we are discussing how to create a proper runway leading up to your launch that will set you up for success by mapping out the journey for your audience step-by-step leading them from getting them into your world, building connections, creating excitement and anticipation and finally making the offer and leading them to an informed buying decision.
Find the full show notes here: https://onlinemarketingpodcast.com/the-secrets-to-a-successful-launch-runway/
Resources:
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FREE Launch Runway Planner - This resource will help you build your calendar for your Launch. Focus on building your calendar so you know exactly when things will happen during your Launch and you can begin to think about what assets you’ll need to set yourself up for success! Plan your entire launch strategy with ease using the FREE Launch Runway Planner!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
The biggest fear of many people is to feel tied down and restricted by their own memberships
They are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members.
In this episode, we are discussing how you can create a membership model for your business that just keeps rewarding you and enable you to serve your members at a high level while protecting your time, energy and financial resources.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
The biggest fear of many people is to feel tied down and restricted by their own memberships
They are afraid that they won't have any time off. They're going to be constantly dealing with members, questions and challenges, and it's going to be hard to go about their day, because they're going to be constantly in their membership, serving members.
In this episode, we are discussing how you can create a membership model for your business that just keeps rewarding you and enable you to serve your members at a high level while protecting your time, energy and financial resources.
Find the full show notes here: https://onlinemarketingpodcast.com/creating-memberships-that-save-time-and-energy/
Resources:
- Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode of our Mastermind Series, we are discussing the pros & cons of going directly into a membership versus a back-end membership, how to avoid confusing your audience with multiple products and how to avoid limiting yourself with your offers.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When’s the last time you “spring cleaned” your business?
We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time,
you can spring clean your business.
What are the things that possibly are no longer serving you that allow you to lean into the future, leading to new and better possibilities because you up that anchor, you cut the string, you're stop being tethered from past decisions that are possibly not even serving you today?
Maybe you're making commitments and doing things on a daily basis that are not really moving the needle and it’s not making progress for you. It's because of that anchor to the past, that commitment, those things that don't even serve you today that are still holding you back.
So, to move forward, we need to lift that anchor, we need to clean out the ship, we need to spring clean our business.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
A launch has a lot of moving parts, and a lot of different things are happening all at one time.
It's very easy to get overwhelmed and forget how things were happening at each phase of your launch.
So, don't forget to do a launch debrief every time you launch.
It allows you to really reflect on how your launch went from start to finish.
Not just the period of the launch itself but everything that led up to it.
A debrief will help you to really evaluate if everything that you did for that launch made sense.
If it resonated with your audience if it was something that you would do again or do differently.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
So many people mess up when it comes to their messaging.
They want to put a product or service out in the world and go from zero to 150 miles in 2.3 seconds. From welcoming new members to their email list to immediately trying to sell them something.
And this is where they lose a lot of people.
We want to slowly guide your audience into that conversation and adjust our messaging to match what phase of the buyer's journey your individual people are in..
In this episode, we are discussing how to create successful messaging for each stage, from your pre-launch phase, to your actual launch, all the way to your onboarding, in a way that creates desire and naturally bridges into your offer.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-successful-messaging-throughout-the-buyers-journey
Resources:
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Launch Conversation Calendar - turn your participants in your launch into buyers! The Launch Conversation Calendar is designed to help you determine what type of conversations you should have with your audience throughout your launch.
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Do you want to have success, sales and impact in your business? Well, of course you do, right?
A lot of times when I’m coaching other business owners and they're having struggles getting people to buy their offers or they’re having trouble making connections with their people online, it's a matter of not having one of three things aligned with the other.
So, what are the three things that you need to have aligned?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
A lot of times when people are creating content to build their lists and attract an audience for their offer, they get so overwhelmed and make this process really complicated.
But content creation doesn't have to feel that heavy.
In this episode, we are talking about how you can create more content in less time and fast-track your list building by leveraging your content in different formats and on different platforms.
Find the full show notes here: https://onlinemarketingpodcast.com/making-the-most-of-your-content/
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When is the best time to launch your own membership course?
Right now! – is the most likely answer.
A lot of people reach a bottleneck while preparing to launch their own membership course, waiting to get all their ducks in a row. But perfectionism can be your worst enemy.
In this episode of our Mastermind Series, we are discussing how to overcome perceived obstacles, how to make the first step by keeping it simple and streamlined and how to improve your membership along the way by finding out what your audience is truly looking for.
So you can start sharing your gift with the world today.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When you go into your launch, don't slip into "speaker mode", sticking robotically to your script and put on a mask of somebody else.
Your audience wants a chance to get to know you. They wanna connect with you.
And the more that they feel connected with you, the more likely they are gonna wanna work with you at a deeper capacity in your paid offer.
So just show up. Show up as yourself.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When it comes to creating content, it's really important that we pay attention to what our audience wants because they're going to tell you right away and give you that feedback whether or not what you're putting out there is something that they're interested in.
Sometimes that feedback can be hard to hear but when you pay attention, you can create an awesome content plan that makes sense for your audience, it feels good for you to produce and it's a win-win for everyone!
Are you ready to listen to your audience?
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
How should you price your membership? What type of content and deliverables should you create?
When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?
On top of that, consider the perceived value of your offers.
An email vs a PDF vs a Facebook live vs 1 on 1 training.
Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.
What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?
Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we are talking with Yasmin Boland, award-winning astrologer, and the Sunday Times best-selling Hay House author, about her transition from leading a limited organic space to a successful online business with a loyal following.
Yasmin is sharing advice on the advantages of being authentic and the kind of mindset that you need to have when you're going into launches.
We are also talking about the importance of not overlooking the humble beginnings of success. This will encourage a positive mindset and faith in yourself.
Yasmin Boland is an award-winning astrologer and the Sunday Times best-selling Hay House author of books including Moonology, and creator of the world's best-selling oracle cards.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-adapting-a-launch-success-mindset-with-yasmin-boland-2/
Resources:
- FREE Launch Debrief Worksheet-The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Connect with Yasmin
Website: www.yasminboland.com
Facebook:https://www.facebook.com/yasminbolandmoonology
Building the right list is key to having a successful launch. This all comes back to being really intentional with what you put out there as a lead magnet to build your list.
Remember you want that lead magnet to bridge into your offer, so whatever you put out there it's just the first step, it's going to solve one problem for them. Then once you solve that one problem or give your audience a win, it's going to naturally bridge into your offer.
You have the power to do this, you have the power to be super intentional with what you put out there, and make your list building, feel like a natural conversation with your audience.
What conversation can you have?
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
The number one mistake when it comes to email lists for marketers is having one giant list for everyone.
This way, you will end up treating all of the leads that you have like the exact same person with the exact same experience.
But they're all individual people with specific individual needs and wants.
So instead, you want to have different types of lists, you want to segment them out so that you can speak to your audience differently depending on what they're interested in.
In this episode, we are talking about how you can create separate lists that will help you create a more tailor-fit and effective marketing
Find the full show notes here:
Resources:
-
Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Finding the right price point for your membership can be tricky.
In this episode of our Mastermind Series, we are discussing what to consider when you are creating your pricing strategy.
The right price point will attract your ideal target audience, position yourself in the market, avoid devaluing yourself and make sure that you get the amount that you deserve.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
What exactly should you say to your audience as you're going into your launch?
To understand what topics are really gonna resonate with them, you have to dive into their world.
What are their pain points, their daily struggles, their aspirations, and their wins, big and small?
Try to really get to know your audience and speak into topics that are relevant to them.
You’ll build deeper connections, get them interested in the solution that your offer provides for their problems and create excitement for your launch.
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
I’m giving you permission to pivot!
As I often say, marketing is testing. To test we need to put something out in the world and see if it's attracting the right people into our space,and that we’re attracting them into whatever offer or promotion that we're creating in the future.
While you’re doing that testing, make sure you give yourself permission to pivot if you need to. Don't be emotionally attached to everything you put out there. Don’t expect it to be a home run every time. It doesn’t have to be perfect.
Remember marketing is testing and it is okay to pivot.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Stop treating everybody like a number; go back to having conversations.
This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another.
If you want to have a smaller list, that's more impactful, a list that’s full of people that will actually buy your offers, you need to rewind back and stop treating people like a one and a zero. Stop looking at the vanity metrics.
Lean in and actually have real conversations again. When we're engaged in real conversations what naturally happens is we start to know our people, we know how to message them and how to guide them into our offer and you’re going to make a bigger impact in those people's lives.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When it comes to running ads, you don't it to feel like a slot machine, where you can’t control if you will win or lose.
Ads should rather feel like an ATM machine, with a more predictable outcome and return on investment.
In this episode, we are discussing how to leverage and use your ads, so you can actually get paid as you're acquiring customers.
Find the full show notes here:
Resources:
-
Online Marketing Podcast - where we help Course Creators, Membership Owners & Coaches market and sell their offers
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Do your research!
Research is the first step before you get started with building your lead magnet but it's often a step that people skip over.It's very easy to skip past and get right to create an awesome lead magnet that's beautifully designed. But if that lead magnet doesn't speak into the problem, it's not going to do your audience any good.
Don’t make that mistake. Do your research first, figure out the problems that your audience is having and then base a list builder around that. Then you can create a list builder that's going to naturally lead and bridge into your offer. It all starts with doing the research first.
So, get started with that research. Do your homework. It'll be worth it in the long run!
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Change is constantly happening in marketing.
In this episode, we are discussing how to create a framework that will withstand changing algorithms and technology and how to embrace change and use it as an opportunity to stay ahead of your competitors.
Find the full show notes here:
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode of our Mastermind Series, we are comparing annual versus monthly payment options for your membership, and how you can create a payment plan that fits your income strategy and financial commitments.
We are also sharing, based on our experience, how to deal with the money that you are receiving from your different payment plans and what common mistakes you should avoid staying out of financial trouble.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When it comes to launching, not all lists are created equal.
Not everybody in your audience and on your main email list came into your world for that offer that you are about to launch.
That's where a lot of people mess up and fail: They collect random people all year long from different directions like quiz funnels, lead magnets, or real-world events, and then suddenly they're like: "Hey, buy my thing!"
But a lot of those people might not necessarily connect with what you're offering at that moment.
That's why having a dedicated launch list is key!
People on that list have the intention of wanting to go through your launch and you can get them excited and curios about your launch and your offer.
And when you do that, you're going to see your conversions go up.
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
I’ve seen this happen a lot throughout my years in business.
People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in.
But while they're focused on those current customers and serving people, they stop doing what they did to attract those people. Then what happens is they serve, and they close out, they finish those transactions and there’s no one left to serve. They have to start all over again at the bottom.
So how can you get rid of those peaks and valleys?
Don’t stop doing what you did to attract people in the first place, and you’ll keep attracting new people in. Start every day at zero, as if you have zero clients. Put your best foot out there, put in the effort, stay consistent, keep attracting new people in, and then you'll never run out on the back end.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Don't treat everybody the same.
Don’t put them all on the same email list.
Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience.
And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think about the different experiences that you want your audience to have and where they're at on the customer journey.
If you group everyone on one list and treat them all the same, then there's going to be some people that tune out and some people that feel that you're not really listening to them and what their needs are.
I want you to think about that list that you have. How can you segment it out to really give each person on that list an individualized experience?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
What is the difference between successful marketers in your niche and the ones that struggle to get sales?
It all boils down to the 3 key pillars that lead to more conversions and successful sales.
And when you have all three aligned, that’s when you get the sales and that’s when the magic happens.
In this episode, we are discussing what these pillars are and how you can use them to increase your conversions and sales.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-boost-conversion-and-sales/
Resources:
- Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
This is an awesome strategy that you can start incorporating into your business right away.
This is the way that's going to allow you to make more money in your business with less effort.
What is it? A membership model!
This is a great strategy to start to incorporate into your business if you haven't done so already.
This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your business
Memberships are a win-win!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we are talking with Katie Hornor, a lifestyle business coach and best-selling author, about her journey of starting a business around her uniqueness in a foreign country.
Katie is sharing some of her strategies for building an email list, finding joy in helping others find their uniqueness, why you don’t need a huge email list to be successful, and adopting the attitude that it’s not over till it’s over.
We are also talking about how pretending to be someone else to shine among others will only make you burn out; hence, it is better to stay authentic to yourself and attract people who resonate with you.
Katie Hornor, an expat entrepreneur in a historic seaside town in tropical México, has inspired millions of people with her multiple best-selling books and unique approach to business.
As a homeschool mom of five and ministry wife turned business coach, author, and international speaker, Katie has created a unique framework for client experience & marketing, and helped over 8,000 entrepreneurs learn to maximize the impact of their expertise without compromising their faith, core values or non-negotiables.
Katie takes her inspiration from the quirky pink flamingo and believes your message matters, you were created to stand out not blend in, and that everyone can find joy in doing “work as worship” when it aligns with their God-given purpose.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-to-leverage-your-uniqueness-in-business-with-marketing-coach-katie-hornor-2/
Resources:
-
FREE Open To Close Cart Checklist - Say goodbye to guesswork and hello to a launch strategy that captivates, converts, and sets you on the path to extraordinary results.Get ready to unleash the power of this checklist and unlock your entrepreneurial potential like never before! Get the Open To Close Cart Checklist for FREE to have a powerful strategy from Open to Close Cart!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with Katie
Website: https://theflamingoadvantage.com
Instagram:https://instagram.com/katiehornor
Podcast:https://theflamingoadvantage.com/podcast
Youtube:https://www.youtube.com/@KatieHornorFlamingoAdvantage
Facebook:https://facebook.com/katiehornorvisionary
FB group:https://www.facebook.com/groups/581375843627991/
LinkedIn:https://www.linkedin.com/in/katiehornor/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode of our Mastermind Series, we are discussing how to find the right deliverables and price point for your membership.
When it comes to deliverables, a common mistake is the “more is better” mentality.
We are talking about
- finding out what your audience is actually looking for
- how to create a content library of deliverables
- and how to avoid overwhelming your members by overdelivering.
As for the price point of your membership, we are discussing how your packaging and messaging can influence the perceived value of membership and attract the audience you are looking for.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
It's time for you to shift your mindset and think about selling as serving.
This means that you are not just selling when you are presenting your offer but during your whole launch.
As
you are influencing your audience and serving them, you are selling at
the exact same time, guiding them toward an informed buying decision.
This is an opportunity for you to really share how your offer can help them.
Be really transparent, answer all their questions, and explain all the steps that you're gonna take with them.
And once you start selling to your audience in a way that's transparent and authentic, you're gonna feel really good about it.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
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Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
A lot of us think that there are two different parts to a launch:
There's the serving side and then there's the selling side.
And the interesting thing is, the entire thing is both, at the exact same time.
Selling is a process that means the entire launch, series, or webinar.
Understand that as you are giving and providing value, you are selling at the same time.
During your entire launch, you are leading your audience toward an informed buying decision.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
We're creatures of habit. We'd like to do things a certain way.
Anytime there are any new changes in marketing that happen for us entrepreneurs, we tend to freak out a little bit because it's something that we're not used to.
But let’s face it: one thing is consistent.. and that is CHANGE!
There are those who are paralyzed by change and those that lean into it and take advantage of the new opportunities that we’ve been presented with.
In this episode, we are discussing the adaptive mindset you need to take advantage of ever-changing technology and how to adjust your marketing tactics successfully to be ahead of your competitors.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-take-advantage-of-new-opportunities-3/
Resources:
- The perfect Ad Framework Edition - Use this framework to properly plan your ad so you create the most effective and highest converting ads possible!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode of our Mastermind Series, we are discussing what you should be considering when opening or closing your cart.
From how to assess your target audience and create clear messaging, to presenting your offer effectively with the right timing to make your next launch a success.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.
A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.
We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?
Give yourself the time and space to build the right foundation
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end?
It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people might not be aligned with our offers.
So, a key point here is to make sure that whatever we put out, it's aligned with our offers and that includes our list builders.
Think about how you can bridge people into your offers through the list builders that you put out there. Be intentional with that because once you create that intention, then you're truly going to bring the right people into your world that will be perfectly aligned with your offers.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Memberships don’t need to be complicated.
One of the biggest challenges we hear from people that are considering a membership is that they're afraid a membership is going to bog them down. They think they're going to be overwhelmed, it's going to be complicated, and it’s going to take all their time and effort.
I want to remind you that a membership does not have to be complicated. In fact, some of the best memberships are super simple. They just do one thing, they solve one problem, they fix one challenge that their audience is experiencing.
So,if you’re thinking about putting together a membership, think about that one problem, that one challenge that your audience may be having and how you can solve that problem.
What could that be?
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we are talking with Tracy Beavers, a business and sales coach, public speaker, and a published author, sharing her journey in launching, the important role of consistency in business and launching, and how she helps other people to be confident in their own businesses.
We are also discussing resiliency, perseverance, and patience in building your business from scratch. Having the right mindset and faith in what you do will get you to success.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-create-consistency-in-your-launches-your-business-with-tracy-beavers-2/
Resources:
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Tracy Beaver's free training: Social Media Content Made Easy- Create 90 Days of Social Media Content Topics in Only 30 Minutes.
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with Tracy
FB Business: https://www.facebook.com/tracybeaverscoaching
FB Personal: https://www.facebook.com/tracy.l.beavers
FB Group: https://www.facebook.com/groups/beaconfidententrepreneur
Linked In: https://www.linkedin.com/in/tracy-beavers-b650449/
Pinterest: https://pin.it/1p6kCwh
Instagram: https://www.instagram.com/tracybeaverscoaching/
YouTube Channel: https://youtube.com/@tracybeaverscoaching
Website: https://www.tracybeavers.com/
TikTok: https://www.tiktok.com/@tracybeaverscoaching
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Recurring income! Sign me up.
One of the most appealing parts of having a membership is having that recurring income - income that we can rely on month after month, that's going to come into our business and give us stability.
A membership can also support other offers that you have in your business.
It’s another stream of income that’s coming in on a regular basis that you can rely on. Having that stability is going to allow you to plan, you’ll be able to plan for marketing, plan for time off, and you’ll even be able to make really big plans in your business so that you can grow to the level that you want to grow to and make the impact that you want to make in the world.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
A lot of times people get stuck in their tracks trying to perfect their offer, wait for the perfect moment, or have their fears stand in the way of launching their membership.
And then they freeze and lose momentum.
In this episode, we are talking with Eric Walrabenstein, best-selling author and renowned educator.
He is sharing his inspiring journey, how he overcame his perfectionism, his fears and self-doubt to transition from his real-life yoga studio to online membership, and what he learned about attracting the right audience for your offer.
Eric Walrabenstein is a best-selling author, ordained Yoga Master, and nationally-renowned educator in the fields of yoga and meditation.
His work focuses on empowering people to practically apply the lesser-known aspects of yoga, beyond the postures, to live lives of more purpose and meaning.
He is the founder of Yoga Pura, one of Arizona’s largest yoga schools, the creator of the BOOTSTRAP Yoga Stress-management System developed for the U.S. military, and is the founding director of the BrightLife Yoga Collective.
His podcast, This Perfect Moment, is available on Apple and Google Podcast networks.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-overcome-your-inner-perfectionist-interview-with-best-selling-author-and-renowned-educator-eric-walrabenstein-2/
Resources:
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Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membership
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Freebie: Yoga's Secret to Calmby Eric Walrabenstein walking you step-by-step through how you can put the powerful pieces of the Secret to Calm to work in your life in just minutes a day.
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with Eric
www.ericwal.com/
www.facebook.com/walrabenstein
@ericwalrabenstein
www.youtube.com/ericw
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When we look at the platforms and tools available for membership creators, the seemingly endless choices can be pretty overwhelming.
In this episode of our Mastermind Series, we are discussing how to avoid overthinking, start your membership simple with free tools, and how to streamline your deliverables to maximize your time.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Are you making this mistake?
When it comes to marketing, a lot of people forget to pre-stock their pond. They create their offer and put it out there, but they don’t have the right people in that audience to receive the offer. They can scream from the top of their lungs, “Hey, buy my thing”, but on the other end, those people aren’t ready, and they aren’t aligned for that offer.
Through your messaging, you can attract the right audience, an audience that will be ready when you do make your offer. So be intentional with that.
Go on out there right now and pre-stock your pond.
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
At the beginning, when we're first starting off with anything, we get busy trying new things and that's really a wonderful thing, especially as entrepreneurs, because it allows us to put ourselves out there, test and see what works.
But when we’re trying a lot of random things, we're attracting a lot of random people into our world, and we'll end up getting a lot of random results.
As you grow as an entrepreneur, you want to shift that randomness to intention. We need to be more intentional with the efforts that we make, be more intentional with our marketing, be more intentional with our messaging, and be more intentional with how we're going to connect with our audience.
When we can become more intentional, we can really lead the right people in.
Are you leading the right people into your world?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
There are some questions that we get asked a lot when it comes to content creation...
“What am I supposed to say? “What am I supposed to write? “What kind of content should I put out there?”
Content creation certainly can seem heavy when you don’t have a plan.
I want to help lighten that load so I’m going to leave you with three simple things that you can do. These three things are going to help you to really connect with your audience and create some awesome content that's going to lead them to your offers!
Here they are...
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Connect with your audience.
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Invite them into your world.
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Position yourself as the expert.
When you're in doubt and not knowing what to share, think about these things and how you can incorporate them into your conversations.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we are talking with Kate Bee, a CBT practitioner, certified life coach, blogger, and founder of The Sober School about how she leaned into building a community and her email list when she was a starting entrepreneur which led her to influence 34, 000 people.
Through her online courses and in-person retreats, Kate has transformed people’s, especially women’s, relationship with alcohol and taught them how to quit alcoholism and start sobriety in an empowering way.
Kate is also sharing her thoughts on the importance of owning your own email list versus relying too much on social media platforms that can come and go over the years and how having a team helped her to reach more people and create a sustainable business.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-to-avoid-overwhelm-making-an-impact-with-self-made-online-coach-kate-bee-2/
Resources:
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Wine O'Clock Survival Guide - Fed up of feeling hungover? Download this free guide and learn 5 key strategies to keep you on track tonight.
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FREE Launch Runway Planner - This resource will help you build your calendar for your Launch. Focus on building your calendar so you know exactly when things will happen during your Launch and you can begin to think about what assets you’ll need to set yourself up for success!
Plan your entire launch strategy with ease using the FREE Launch Runway Planner!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with Kate
Website: thesoberschool.com
@thesoberschool on Facebook, Instagram, Twitter and Threads
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
If you want to be known for something, you need to dig in and solve one core problem for your audience.
You don't have to solve all the problems. Just be intentional!
Know what your offer is, know what you want to give, know the problem that you're solving in the world and just beat that drum steadily so you attract the right people in and so you can become top of mind to them.
What do you want to be known for?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
You launched, now what?
In this episode, we share our top tips on how you can leverage the moment right after your launch. We are talking about why you should keep on nurturing your non-buyers because they will be your best referral resources and potential future buyers.
We are also discussing how to perform a launch debrief, why you should track your emotional states during your launch, and how to gain valuable insights and great customer language by surveying your list after a launch.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-leverage-the-post-launch-period-2/
Resources:
- FREE Launch Debrief Worksheet- The Launch Debrief Worksheet helps you examine the different elements of your launch in detail. You’ll be looking at the metrics that matter within your launch to help you get more clarity on how you can improve your Launch for the next time you launch!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we are discussing how to create a clear structure for courses that are part of your membership, how to create different deliverables for each offer, and how to set them apart by framing them properly.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Sometimes you attract people who are just not ready, willing, and able to buy your offer at this very moment.
But don't discount those “non-buyers”.
You already influenced those individuals, you gave value to them and they are at the peak emotional state with you.
It just wasn't the right time or the right financial situation.
Keep on nurturing those relationships after your launch.
Because those people will be out in the world singing your praises and might even become future buyers.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.
When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?
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Maybe it's an e-book that's going to explain the process that you do.
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Maybe it's a tutorial of you showing a step-by-step process.
A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.
What are some different ways that you can work with your audience with smaller offers?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Guess what! Now is the absolute best time for you to start a membership. Here's why…
With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.
Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.
It’s a win-win for everyone!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience.
Emily is sharing her career evolution from a corporate PR job to setting up her own school, helping people in their online freelancing business.
We are also discussing the importance of being recognized as an authority in order to establish that you have the ability to help because of the knowledge and expertise you have.
Emily Reagan is a mom of four, Air Force wife, and jill-of-all-trades regarding digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementer with many creatives and furniture painters: Jennifer Allwood, Tracey Bellion, Miss Mustard Seed, Wendy Batten, and more, to grow their online businesses.
She’s the founder of the Unicorn Digital Marketing Assistant School, where she’s taught 350+ go-getters the digital marketing skills to work online (and on their own terms) as an in-demand, highly sought-after unicorn digital marketing assistant.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-new-strategies-to-build-lists-of-buyers-with-emily-reagan-2/
Resources:
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Hire your first VA In 4 Weeks (Free guide by Emily Reagan)Submit your job opp > hireaunicorn.com
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with Emily
- Instagram: https://www.instagram.com/emilyreaganpr/
- FB Personal: https://www.facebook.com/emilyreaganpr
- FB Group: https://www.facebook.com/groups/digitalmediava
- YouTube Channel: https://www.youtube.com/@emilyreaganpr
- Pinterest: https://www.pinterest.com/emilyreagan/
- TikTok: https://www.tiktok.com/@emilyreaganpr
- Twitter: https://twitter.com/emilyreaganpr
- LinkedIn: https://www.linkedin.com/in/emilyreagan/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Share with your audience.
You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!
Share all that you know, and you know an awful lot.
Don't take that for granted!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
So many marketers are in a great rhythm during their launch, building up energy and excitement but suddenly shift their tonality, speed, and languaging when it comes to presenting their offer.
In this episode, we talk about how to avoid switching into a different person when presenting your offer and rushing that part of your launch.
There is a mental shift that you need to make of what you thought about selling and become a better communicator to lead your audience toward an informed buying decision naturally.
Find the full show notes here: https://onlinemarketingpodcast.com/why-launches-fail-how-to-avoid-this-deadly-mistake-2/
Resources:
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FREE Open To Close Cart Checklist - Say goodbye to guesswork and hello to a launch strategy that captivates, converts, and sets you on the path to extraordinary results. Get ready to unleash the power of this checklist and unlock your entrepreneurial potential like never before! Get the Open To Close Cart Checklist for FREE to have a powerful strategy from Open to Close Cart!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Sometimes, all we want to do is give, give , give.
But this can easily leave us trapped with our free offers and an audience that only expects freebies from us.
In this episode, we are discussing ways to transition from free offers to a more sustainable way of serving that pays us for our time and efforts.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As entrepreneurs and leaders, it's our job to show our audience
what's truly possible - to paint a vision of the life they could be
living and help them overcome their limiting beliefs.
And the only way to make your people really believe in themselves and their abilities is through progress and small wins.
When they achieve little victories along the journey, their mindset starts to shift.
They realize "I CAN do this!" and become open to new opportunities that will transform their life.
So give your audience small wins and celebrate them.
This will make them more open-minded when you’re presenting your paid offer.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Stop sabotaging your own success.
Take your foot off the brake, put it on the gas and start pushing forward.
Say
yes more. Do things that push you outside your comfort zone, even if
just by a couple inches. Growth and opportunity happen there.
While others hesitate, keep making progress.
Double down on what's working. Do more of what separates you.
Just start taking action and make incremental progress along the way.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience.
But when launching a challenge or promotion, less teaching is more.
Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on.
In your launch, give your audience small wins to open their eyes to what's possible and why they need it.
But don't share all the steps and details. Save that for your offer. This is where the full transformation will happen.
Teach less, convert more.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we pull back the curtain on our highest-converting challenge launch.
We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success.
By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later.
The key is to not strive for perfection, but instead get started and improve over time based on experience and feedback.
And when you have everything really tuned in, you don't have to reinvent the wheel.
Rinse and repeat your launches, reusing your assets and making small tweaks to improve, providing value to new audiences and generating predictable, sustainable revenue.
Find the full show notes here: https://onlinemarketingpodcast.com/the-secret-to-our-highest-converting-challenge-launch-3/
Resources:
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Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
The common mistake that people go through when launching is to over-deliver.
They get really excited and want to give value.
So they give their audience everything that they got.
They overwhelm their audience with so much information that they are probably not ready to make that buying decision.
They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your paid offer.”
So, deliver value to your audience and focus on what things they need to be aware of that's gonna help them with solving their problem.
But save the “How” to solve that problem for the paid offer.
Give your audience a great launch experience, but not give away everything.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Many people struggle to attract the right audience before their launch.
They then end up promoting their launch to people that are not interested in their paid offers in the first place.
In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them naturally to an informed buying decision.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-fill-your-launch-with-buyers-2/
Resources:
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Launch Conversation Calendar - The Fill in the Blank Launch Conversation Calendar helps you know exactly what to say to your audience during every point of your launch from start to finish! Talk about your paid offer during every point of your launch like a natural conversation that strengthens the relationships with your audience and guides them to make an ethical buying decision.
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Organic growth of a membership course through referrals is one of the most powerful tools at your disposal.
In this episode of our Mastermind Series, we are discussing what incentives you can offer your members for referrals and when to make that offer to avoid missing out on individual buyers and potential income.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Are you making this mistake?
Too often we see people putting these random list builders into the world: random quizzes that are not tuned in, contests that don't have the right prize, giveaways, and all sorts of other things.
Then those freebies end up pulling in the most random people.
Now here’s the thing, do you really want to email somebody that is not potentially the right person that would even be interested in your offer?
It’s better to have a smaller list with the right people. Whatever problem you're solving, whatever offer you're putting into the marketplace, you need to be intentional with it. Then you can test and do different things to see what's going to attract the right people into your world.
So, let’s get the right people in by building the right lists from the beginning because from there the gold is just on the other side.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Here’s something I want you to remember...
Not all leads are created equal. Not all leads are hot prospects!
Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.
What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.
So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.
Are you building a list of the right people?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Not every decision that you make in business is permanent. You have the power and ability to change things as you want.
Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things.
I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wanted to go or the way that you envisioned it, you can make a change, it's not permanent!
The biggest thing is just getting started. That fear of getting started and things not going exactly as planned, that can hold you back, but don’t let it, keep moving forward. People need what you do and you’re going to make an impact.
Don’t hold yourself back wondering about the “what ifs”. You get to decide, so just get started!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Launching can be scary because you are not sure if all your efforts will actually pay off.
There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be:
The launch list.
This is a dedicated email list that you are promoting your launch to.
In this episode, we are sharing our top tips to build your launch list with the right people that have the intent to join your launch all the way and potentially buy from you.
Find the full show notes here: https://onlinemarketingpodcast.com/our-top-tips-for-building-your-launch-list-2/
Resources:
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Launch List Building Planner: Grow your list quickly with the RIGHT audience with this FREE step-by-step strategy guide. This guide includes 21 ideas to convert those just looking at your opt-in page to enthusiastically signing up!
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Not every decision that you make in business is permanent. You have the power and ability to change things as you want.
Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things.
I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wanted to go or the way that you envisioned it, you can make a change, it's not permanent!
The biggest thing is just getting started. That fear of getting started and things not going exactly as planned, that can hold you back, but don’t let it, keep moving forward. People need what you do and you’re going to make an impact.
Don’t hold yourself back wondering about the “what ifs”. You get to decide, so just get started!
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Just even the word “influencer” in general kind of has a very negative connotation to it these days.
In this episode, we are talking about the difference between being an influencer and being influenced.
We are discussing how to influence people in a positive direction through a clear process, that links your social media marketing to your list building to your actual launch in perfect alignment and guides them into your offers.
This way, you can have a higher impact with the least amount of effort.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-influence-people-through-a-clear-process-2/
Resources:
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Influenced Course - Positively influence your audience and guide them into a buying decision with less effort
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Starting a group-coaching program can pose many questions, such as:
· How many members should you accept before the quality of your program will suffer?
· How do you maximize the value of deliverables without sacrificing too much of your time?
· How much access should you offer for your members?
In this episode of our Mastermind Series, we are discussing how to successfully create a quality group-coaching membership program.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Community. It’s something we all crave, isn’t it?
We crave to be around people that understand us. We love to be around people where we can have deep conversations and connect. We crave having that community of like-minded people that are going through the same thing so we can talk about our challenges and also share our wins!
I’m fact, one of the reasons I love memberships so much is the community experience they can create!
When you have a membership, you have that ability to become a conductor for community to bring like minded people together to share experiences, wins and challenges.
It’s just so powerful.
What communities are you a part of?
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Memberships do not have to be complicated. Seriously!
They can be very streamlined, very simple. It all comes down to the promise that you're making.
Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.
But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.
it's all about the long game.
It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.
Nobody loses, it's a win-win-win all the way around.
And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
The full transformation a lot of times can't happen in a day, it can't happen in a week, it can't even happen in a few weeks!
And a lot of times we abandon people with our offers.
I want you to truly think about that. The thing that you do and the problem that you solve, are you leaving people out to dry by not allowing them to fully realize the real true transformation that they want and that they need?
Sometimes just by us having a lack of an offer in the marketplace, we are shortchanging that transformation itself.
That’s why I truly want to recommend, and I want you to really lean in on this, memberships are a great way to help people with that true transformation.
This is something that Melissa and I are talking a lot about right now. With a membership, you can actually help people make progress step by step to realize the true transformation that they really want to have.
So go out and create that full transformation today!
Resources:
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Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When it comes to successful list-building, a lot of us are guilty of putting out a mishmash of random things, creating all kinds of lead magnets, and just focusing on filling up our lists.
But the majority of those people are not buyers.
In this episode we are talking about how you can create an effective process, so you do not have to build as big of a list to get the results and the impact that you want to make.
Because when you align your social media messaging with your list building, your launch and your offer, you will bring the right people into your world, speak in a language that resonates with them, and guide them successfully into the buying decision.
Find the full show notes here:
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
You're special, you have something awesome to share, and you should share that with other people.
As entrepreneurs, sometimes we take for granted the knowledge, skills and experiences that we have.
“My ideas not good enough.”
“I don't sound smart enough.”
“I’m not as educated as other people.”
I want to remind you that you are special and you are worthy! The skills and experience you have could really take them to that next level of whatever struggle they're having, whatever challenge they're experiencing.
If you're holding back because you're feeling a little insecure about it, I'm here to remind you not to hold that back!
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
How do we get the right people on our lists? This is one of the most common questions marketers have.
A lot of us get dumped into an email list and then almost feel beat up sometimes because we end up in a nurturing sequence that is not related to what we opted in for in the first place.
In this episode, we are talking about how to attract the right audience that is perfectly aligned with your offers.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-email-lists-with-your-perfect-customers-2/
Resources:
- Creating the Perfect List Building Experience Guide - Grab our guide to get started with building your list with ideal people for your offers!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership.
In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences.
Resources:
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As entrepreneurs, we have to get comfortable looking at the data and metrics in our business.
I know for some it's not your favorite thing, but it's critical to understand what's working and not working.
Start with evaluating just one part of your launch.
Look at how many emails you sent, how many times you went live, how many people joined your webinar. See what worked and what didn't.
Then look at how you felt during the whole launch process. Note what felt good and what didn't.
Use all this info to improve your next launch!
Resources:
- Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.comto get started!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
The key to a successful launch is to imperfectly launch.
Get started now, even if you're not ready.
Put your offer out into the world and get real feedback from your audience.
Don’t forget: the products and services you love today went through many iterations to become what they are. You have to give yourself the same permission.
Launch your first version and see how your audience responds.
The data will show you what's working, what needs improvement, and where to focus your efforts next.
So stop waiting for perfect, take action and imperfectly launch.
Resources:
- Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.comto get started!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
You've got this!
I know the uncertainty of putting yourself and your message out there can be scary. The fear of failure or looking foolish often holds us back and keeps us stagnant.
But staying stuck in neutral won't get you the results you desire. It's time to put your foot on the gas and move forward!
Launch that promotion. Share your message. Get in front of your audience and test the waters.
You'll learn, grow, and be able to pivot based on their feedback.
Putting yourself out there is the only way to truly make an impact and help those who need to hear from you.
Resources:
- Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.comto get started!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
After working hard on your challenge launch, it's time to take it to the next level through scaling.
In this episode, we discuss why looking at your numbers will help you to see what's working and not working.
Review the data from your launch to determine what needs adjusting or eliminating for next time.
This helps create an effective process you can repeat.
Start by evaluating one element of your launch, like emails sent or livestreams.
Make incremental improvements, one step at a time, and grow with each launch.
Find the full show notes here: https://onlinemarketingpodcast.com/ways-to-scale-your-challenge-launch-2/
Resources:
- Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.comto get started!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Stop sabotaging your own success. Take your foot off the brake, put it on the gas and start pushing forward.
Say yes more. Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there.
While others hesitate, keep making progress.
Double down on what's working. Do more of what separates you.
Just start taking action and make incremental progress along the way.
Resources:
- Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.comto get started!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As entrepreneurs, it's easy to fall into the trap of perfectionism
and fear of failure which causes us to throttle our own success.
We're afraid to take risks, put ourselves out there and see if our ideas resonate.
But the only way to grow is through action and feedback.
In this episode, we share our own stories of imperfect launches and failures that allowed us to learn and get better over time.
We encourage you to step out of your comfort zone, stop second guessing yourself and just get started.
Learn from real market feedback, make changes and keep improving.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-avoid-throttling-your-own-success-2/
Resources:
- Ready to Explode Your Bank Account With High Converting Challenges? The High Converting Challenges Course is now open for enrollment! Go to HighConvertingChallenges.com to get started!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Sometimes, when we try too hard to narrow down our niche, we forget that we actually can target multiple audiences at once with just one single membership.
In this episode of our Mastermind Series, we are discussing how you can frame the transformation you offer and create the right messaging that will resonate with multiple different audiences.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When it's time to launch, show up for your audience.
Get plenty of rest and go into launch day with a mindset of serving your audience.
It's easy to put pressure on yourself to get results and conversions, but stay focused on how you can help and serve your audience.
Give them quick wins and show them what's possible.
Answer questions, be helpful, and give them a glimpse into the transformation your offer can provide.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Stop hiding your offers!
Selling isn't "dirty" or selfish. Selling is serving.
You're guiding people toward the solution they need.
So instead of surprising people with your offer at the last second, be transparent from the beginning.
And seed your offer throughout your launch.
Let people know you have an amazing offer coming so they can get excited about the possibilities.
This helps them make an informed buying decision and feel good about saying YES when the offer is finally revealed.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience.
But when launching a challenge or promotion, less teaching is more.
Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on.
In your launch, give your audience small wins to open their eyes to what's possible and why they need it.
But don't share all the steps and details. Save that for your offer. This is where the full transformation will happen.
Teach less, convert more.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Once you've filled your challenge, the real work begins in delivering it.
In this episode, we’re sharing some of our top tips to ensure you have a successful launch.
Keeping your challenge short can be more effective since longer challenges often see higher drop-off rates as people lose interest or get overwhelmed.
Making the trainings in your launch digestible and giving your audience quick wins will keep your audience engaged and more open to your offers.
Lastly, we cover one of the most common mistakes marketers make during their launches: overteaching.
While giving value is important, too much information leads to less conversions.
You want people excited for your offer, not feeling like they got everything they need for free.
Give them a taste of what life can be like for them and guide them toward your offers, where you’ll deliver the full transformation.
Find the full show notes here: https://onlinemarketingpodcast.com/key-tips-on-delivering-your-challenge-launch-2/
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Stop over-teaching in your launches.
Give value, but not so much that they don't need anything else from you.
Your launch should create desire, not satisfy it completely.
Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you.
Give them a taste of your value, but hold enough back that they want more.
Help them see what’s possible, then make your offer the path to get there.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions.
While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true.
When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase your offer.
Instead, in your challenge, focus on showing people what's possible and helping them achieve small wins to build their belief. Explain the "what" they need to know and "why" it's important, but save the step-by-step "how" for your paid offer.
Think of your challenge as a launch vehicle to set people up for the real transformation in your offer.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-increase-your-launch-conversions-2/
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Launch challenges can be an effective way to funnel your audience into a paid membership.
In this episode of our Mastermind Series, we are discussing how you can make sure that people will pay attention to your challenge, get them excited to join, and successfully convert during the launch.
It is all about engaging with your audience in the right way during the challenge that will keep them focused, that handles their objections, and seeds the need to join your paid membership.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Don't be afraid to promote to your audience—you're not bugging them, you're helping them!
It can feel like you're being annoying when you send that extra email or do an additional Facebook Live.
But the truth is, people are distracted and busy.
They need the reminder about that amazing opportunity or offer you have for them.
Your audience needs to know how you can help them transform their lives and businesses.
It's our job as online entrepreneurs to get the message in front of them.
So keep putting yourself and your offers out there—do the email, the social post, the live video.
You'll reach the right people, the ones who are ready to take action and change their lives.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves.
They let self-doubt and limiting beliefs stop them from putting themselves out there.
They assume people already know what they do or should just find them.
But we live in a noisy, oversaturated world.
If you're not actively and consistently sharing who you are, what you do, and how you can help, your competitors will.
So take one small step outside your comfort zone each day—send another email, do one more social post, follow up with someone you've been hesitating to reach out to.
Doing those little things will separate you from 99% of the competition.
And that makes all the difference.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs.
And the only way to make your people really believe in themselves and their abilities is through progress and small wins.
When they achieve little victories along the journey, their mindset starts to shift.
They realize "I CAN do this!" and become open to new opportunities that will transform their life.
So give your audience small wins and celebrate them.
This will make them more open-minded when you’re presenting your paid offer.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As online marketers, we spend so much time planning and building our challenge launches but often overlook actually filling them with engaged participants.
This is a crucial mistake, as the number of people who join your challenge launch will directly impact your results and success.
In this episode, we are discussing why you have to put the pedal to the metal and focus on promotion during this phase.
Don't worry about "bugging" your audience with reminders - people want and need to hear from you, and different people will see your messages at different times. Hit them with information across all channels: email, social media, in-person, paid ads, etc.
See your challenge launch as an opportunity to serve your people, not an annoyance.
Go all in with your promotion and make your launch a success.
Find the full show notes here:
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Keep your challenge simple!
When launching a challenge, we often get caught up in our expertise and knowledge and overcomplicate things.
But your participants don't need to conquer the mountain in one day. They'll get overwhelmed and drop out.
Instead, focus on one small win each day. One simple step. One idea. One piece of progress.
And celebrate each victory, no matter how small.
If you lead people to take one step each day, by the end of your challenge they'll have built momentum and seen transformation.
They'll open their minds to what's possible and be hungry for more.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we dive into how to make challenge launches more effective for your audience.
As entrepreneurs, it's easy to get caught up in wanting to provide tons of value by sharing everything we know. But this often leads to overwhelming our audience and complicating the challenge.
The key is to keep things simple by focusing on one small win or task per day that people can accomplish quickly. This allows them to make progress, see what's possible and become open to your offer.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-challenge-launches-more-effective-2/
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
One of the biggest obstacles for many marketers is just to get started.
But the truth is, that the more you wait, the more you will hesitate and second-guess everything you do.
In this episode of our Mastermind Series, we are discussing the importance of taking a leap and getting your membership going even without an extensive email list.
We are also talking about how to create engaging pre-launch challenges that convert.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience.
But when launching a challenge or promotion, less teaching is more.
Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on.
In your launch, give your audience small wins to open their eyes to what's possible and why they need it.
But don't share all the steps and details. Save that for your offer. This is where the full transformation will happen.
Teach less, convert more.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
When you’re feeling stressed or overwhelmed in your business, always remind yourself:
There is probably an easier way to do things.
So don’t get bogged down by past decisions and commitments that no longer serve you.
Look for solutions and systems that already exist to make your life less stressful.
It's probably a method, a process, a system that you can buy into, or a person where you can outsource and get that thing layered off of you.
Give yourself permission to find an easier route.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
As entrepreneurs, we often feel pressure to get things perfect the first time.
But the truth is, we learn and improve by repeating our efforts.
Going through the process again allows us to get valuable feedback from our audience on what worked and what didn’t. So we can then make small adjustments to deliver even more value for the next time.
Rather than chasing perfection, focus on constant improvement.
Rinse and repeat your marketing, promotions, and launches and improve each time you’re doing it.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we‘re talking about how to create a successful challenge launch.
It’s all about beginning with the end in mind.
Make sure your offer and challenge are aligned so you properly guide your audience. And don't overteach by giving too many steps or overwhelm your audience. Keep it simple, give your audience quick wins, and inspire them to see the possibilities that are available to them.
Find the full show notes here: https://onlinemarketingpodcast.com/build-your-challenge-launch-with-the-end-in-mind-2/
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
It’s time to raise your standards.
Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone.
Everything you've done so far has gotten you here - what's next to level up?
Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow!
This will expose you to new possibilities you can't even envision right now.
What new circle of people could level you up and help you to step into bigger opportunities?
You're ready for this next level!
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode, we pull back the curtain on our highest-converting challenge launch.
We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success.
By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later.
The key is to not strive for perfection, but instead get started and improve over time based on experience and feedback.
And when you have everything really tuned in, you don't have to reinvent the wheel.
Rinse and repeat your launches, reusing your assets and making small tweaks to improve, providing value to new audiences and generating predictable, sustainable revenue.
Find the full show notes here: https://onlinemarketingpodcast.com/the-secret-to-our-highest-converting-challenge-launch-2/
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
In this episode of our Mastermind Series, we are discussing how to attract an audience to your challenge through the right messaging that offers a clear and tangible result and will set you apart from the competition, as well as Facebook ads that target the right audience.
Resources:
- Challenge Launch Challenge-We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
-
Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
-
Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
Connect with us on social!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end?
It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people might not be aligned with our offers.
So, a key point here is to make sure that whatever we put out, it's aligned with our offers and that includes our list builders.
Think about how you can bridge people into your offers through the list builders that you put out there. Be intentional with that because once you create that intention, then you're truly going to bring the right people into your world that will be perfectly aligned with your offers.
Grab our "Creating the Perfect List Building Experience Guide" to get started with building your list with ideal people for your offers here: https://onlinemarketingpodcast.com/creating-the-perfect-list-building-experience-guide
Are you making this mistake?
Too often we see people putting these random list builders into the world: random quizzes that are not tuned in, contests that don't have the right prize, giveaways, and all sorts of other things.
Then those freebies end up pulling in the most random people.
Now here’s the thing, do you really want to email somebody that is not potentially the right person that would even be interested in your offer?
It’s better to have a smaller list with the right people. Whatever problem you're solving, whatever offer you're putting into the marketplace, you need to be intentional with it. Then you can test and do different things to see what's going to attract the right people into your world.
So, let’s get the right people in by building the right lists from the beginning because from there the gold is just on the other side.
Grab our "Creating the Perfect List Building Experience Guide" to get started with building your list with ideal people for your offers here: https://onlinemarketingpodcast.com/creating-the-perfect-list-building-experience-guide
What we put out is what we're going to attract. This is so true when it comes to our list-building activities.
Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested in our offers.
I want you to think about that. Think about the quality list that you're going to build rather than focusing on that quantity
Grab our "Creating the Perfect List Building Experience Guide" to get started with building your list with ideal people for your offers here: https://onlinemarketingpodcast.com/creating-the-perfect-list-building-experience-guide
In this episode, we are talking about how to attract the right audience for your lists and how to create a perfect experience from the moment they sign up to your list to the time that you are making your offers.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-lists-with-the-ideal-people-for-your-offers---season-2--episode-40
Grab our "Creating the Perfect List Building Experience Guide" to get started with building your list with ideal people for your offers here: https://onlinemarketingpodcast.com/creating-the-perfect-list-building-experience-guide
Build your email list 365 days a year. Always be list-building.
Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year.
Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small list of really tuned-in people rather than a big list of people that aren’t interested?
You can do that; you just need to keep it simple when you’re building your lists.
So, what can you do today that would attract at least one next right person?
Grab our "Creating the Perfect List Building Experience Guide" to get started with building your list with ideal people for your offers here: https://onlinemarketingpodcast.com/creating-the-perfect-list-building-experience-guide
In this episode, we are discussing how to create a quality list with the right people by basing your list building off what you actually are going to offer them later on.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-attrac-the-right-audience-with-the--right-messagings-season-2-episode-39
Grab our "Creating the Perfect List Building Experience Guide" to get started with building your list with ideal people for your offers here: https://onlinemarketingpodcast.com/creating-the-perfect-list-building-experience-guide
Don't treat everybody the same.
Don’t put them all on the same email list.
Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience.
And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think about the different experiences that you want your audience to have and where they're at on the customer journey.
If you group everyone on one list and treat them all the same, then there's going to be some people that tune out and some people that feel that you're not really listening to them and what their needs are.
I want you to think about that list that you have. How can you segment it out to really give each person on that list an individualized experience?
Grab your Highest Converting List Builders PDF to create list builders that convert to clients here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.
A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.
We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?
Give yourself the time and space to build the right foundation
Grab your Highest Converting List Builders PDF to create list builders that convert to clients here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
Building your list starts with the first subscriber.
That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.
So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.
Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.
Have you started building your list?
Grab your Highest Converting List Builders PDF to create list builders that convert to clients here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
In this episode, we are talking about why you need to have different types of lists and how to segment them, so that you could speak to your audience differently depending on what they're interested in.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-segment-your-lists-for-different-audiences-season-2-episode-38/
Grab your Highest Converting List Builders PDF to create list builders that convert to clients here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
Here’s something I want you to remember...
Not all leads are created equal. Not all leads are hot prospects!
Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.
What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.
So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.
Are you building a list of the right people?
Grab your Highest Converting List Builders PDF to create list builders that convert to clients here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
In this episode, we are talking all about our top list building methods that will attract the right audience for your offers and lead to actual clients.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-lists-that-lead-to-clients-season-2-episode-37/
Grab our Highest Converting List Builders PDF here: https://onlinemarketingpodcast.com/highest-converting-list-builders/ Now this PDF is really going to dive in on and help you figure everything out.
The Membership Experience is open and we have an amazing Bonus Experience for those interested in extra support and accountability to help you take action!
Here’s what some of our previous Bonus students have to say about working with us!
We invite you to join us for this year’s Membership Experience and support you along the way! To join us for this year’s Membership Experience and work with us through our Bonus Bundle, go to MembershipExperienceBonus.com and follow the instructions on the page to get access to your additional bonuses with us.
We’re looking forward to working with you and helping you create a membership that serves your life and business!
MembershipExperienceBonus.com
It's time to join the recurring revenue revolution!
In this episode, we are talking about how you can transition from making one-time offers to creating recurring income through memberships and subscriptions.
Explode Your Bank Account With Recurring Revenue - with our Ultimate Bonus Bundle, we'll show you how! https://membershipexperiencebonus.com/
Paul and Melissa Pruitt's exclusive Ultimate Bonus Bundle gives you the coaching, accountability, and action steps to help you take The Membership Experience, apply it to your business, and skyrocket your growth!
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
The Membership Experience is open and we have an amazing Bonus Experience for those interested in extra support and accountability to help you take action!
Here’s what some of our previous Bonus students have to say about working with us!
We invite you to join us for this year’s Membership Experience and support you along the way! To join us for this year’s Membership Experience and work with us through our Bonus Bundle, go to MembershipExperienceBonus.com and follow the instructions on the page to get access to your additional bonuses with us.
We’re looking forward to working with you and helping you create a membership that serves your life and business!
MembershipExperienceBonus.com
It's time to join the recurring revenue revolution!
In this episode, we are talking about how you can transition from making one-time offers to creating recurring income through memberships and subscriptions.
Explode Your Bank Account With Recurring Revenue - with our Ultimate Bonus Bundle, we'll show you how! https://membershipexperiencebonus.com/
Paul and Melissa Pruitt's exclusive Ultimate Bonus Bundle gives you the coaching, accountability, and action steps to help you take The Membership Experience, apply it to your business, and skyrocket your growth!
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Don’t let hesitation hold you back!
I work with a lot of entrepreneurs who are really excited about starting a membership, but they’re also a little bit hesitant. They're afraid that they're going to make the wrong decision.
“What if I build it in a way that doesn't make sense?” “What if I make something that people aren't really that interested in?”
I want to give you permission today to understand that not every decision that you make is permanent and you can change your mind at any time!
The great thing about having a membership is that you are working with real people, and they are going to give you feedback; in fact, you’ll be able to get collaborations and ideas from your members as you're building your membership. And that is going to ensure you're building something that serves them, something that lights them up, something that gets them excited!
The biggest piece for you, is just to get started. What’s holding you back?
Join Stu McLaren’s free workshop at FreeMembershipWorkshop.com starting April 21, 2022
This is Stu McLaren’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Do you have a scarcity mentality or an abundance mentality?
This can be a very key differentiator between those that are very successful in business and those that struggle constantly.
A lot of us, when we enter into a business opportunity, we look around at competitors and we think, “This pie is only so big, there's only a certain amount of market share, a certain amount of opportunity that exists.”We get into this business owner mindset that there's only so much that can go around.
There are more competitors so there must be less opportunity. But the irony is that the business owners that are really successful actually flip that script and think a completely different way!
We need to open ourselves up, we need to lean in and see the bigger potential for opportunities. Instead of looking at our market from a competitive standpoint, how can we be cooperative? How can we look at our competitors, flip the script and say,“Oh, there's a bigger and better opportunity for all of us if we actually work together versus against each other?”
Are you working competitively or cooperatively? Have you leaned into the abundance mentality or are you focused on the scarcity?
Join Stu McLaren’s free workshop at FreeMembershipWorkshop.com starting April 21, 2022
This is Stu McLaren’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Memberships don’t need to be complicated.
One of the biggest challenges we hear from people that are considering a membership is that they're afraid a membership is going to bog them down. They think they're going to be overwhelmed, it's going to be complicated, and it’s going to take all their time and effort.
I want to remind you that a membership does not have to be complicated. In fact, some of the best memberships are super simple. They just do one thing, they solve one problem, they fix one challenge that their audience is experiencing.
So,if you’re thinking about putting together a membership, think about that one problem, that one challenge that your audience may be having and how you can solve that problem.
What could that be?
Join Stu McLaren’s free workshop at FreeMembershipWorkshop.com starting April 21, 2022
This is Stu McLaren’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
We are continuing our membership series with our good friend and mentor Stu McLaren.
As you know, Stu is the go-to person to talk about memberships. Today we asked him the question, “How exactly do you have a membership that's light and easy as well as profitable?”
Now this is a question we get asked a lot. Maybe it’s a question you have right now?
A lot of times when we're working with people, they worry that a membership is going to weigh them down, it's going to overload them, they're going to be stressed out. But that doesn’t have to be the case. You can absolutely have a membership that is light and still profitable.
Stu shares his insight on how to make memberships work for you in a way that makes sense for your business. You’re going to love what he has to say, so go ahead and dive into the interview!
Are you ready to learn how you can make a membership work for you?
Then join Stu’s free workshop at FreeMembershipWorkshop.com starting April 21, 2022
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Nothing is permanent. You don’t have to focus on the long game all the time.
The things that we experienced five years ago have prepared us for everything we are experiencing today. The things we are doing now are preparing us for the future. So even if something doesn’t work out, it’s still preparing you for that next thing that’s coming.
When things don’t work out, maybe we just needed that perspective, we needed that experience and that feedback. Whether it's business or personal,sometimes it can feel like we are taking a step back but it's actually a step in a better direction into our future.
Give yourself permission to say yes, lean in and try something new.
What can you say yes to?
Join Stu McLaren’s free workshop at FreeMembershipWorkshop.com starting April 21, 2022
This is Stu McLaren’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
This week we are continuing our membership series with our good friend and mentor, Stu McLaren.
If you've been paying attention to our interview series, all the people that we have spoken to have at some point had some sort of interaction with Stu. He is the membership expert and he really knows his stuff when it comes to memberships.
Today, we're talking about different membership niches, and we asked Stu, “If I have a niche that's unusual, how do I make that work with the membership? Will a membership work with my business model?”
Have you had these questions about your own business?
Then join Stu’s free workshop at FreeMembershipWorkshop.com starting April 21, 2022
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
HUGE ANNOUNCEMENT!!! You did it!! We are at Day 5 of Business ReBoot Camp and all we can say is WOW!
Now that your mind is open to all the opportunities that are truly out there just waiting for you, your next question might be “How do I put this all together?” Well, we just made a very special announcement today that’s going to help you out!
Join us at FreeMembershipWorkshop.com This is Stu’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
What if we told you you can work less and make more? That’s what we’re diving into today in Business ReBoot Camp Day 4!
Today we are busting the myth that hard work equals financial success. You may feel a little funny about this because for most of us that is what we were taught.
Instead, we are going to focus on leverage points in our business and how to get more out of your business with less.
Stu shares his journey with debunking this belief and we have a super fun action item planned for you to think outside the box! Let’s keep the momentum going with Day 4 of Business ReBoot Camp. We’re so excited that you’re taking this journey and love seeing all the ahas happening! Let’s finish strong!
Grab the Free Membership Guide at: FreeMembershipGuide.com This Free PDF resource shows the exact steps to take to build a successful membership business around what you already know, love, and do! This is a great first (and FREE) first step for anyone thinking about starting a membership.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
We’re about to drop a four letter word in Business ReBoot Camp that many entrepreneurs dread… Sell.
And the question that we have been getting lately...is it ok to sell? Especially now during these challenging times?
It’s Day 3 and today we are talking about selling. Stu’s going to share some great insight on how selling right now is SO vital.
And here’s a hint why...people want YOU to show up for them.
Jump into Day 3 of Business ReBoot Camp for this hot topic!
Grab the Free Membership Guide at: FreeMembershipGuide.com This Free PDF resource shows the exact steps to take to build a successful membership business around what you already know, love, and do! This is a great first (and FREE) first step for anyone thinking about starting a membership.
Your clients are feeling like Jay-Z with 99 problems.
You know..that’s a good thing and we talked about that in Business ReBoot Camp’s Day 2 video with Stu.
Hold up...problems are good? Stay with us here.
When problems arise, this is our chance as the entrepreneur to figure out new solutions to help people out.
New solutions that make things possible for people.
And new solutions that people are willing to invest in.
We dive into some major mindshifts today that will fire you up and an action item to get things going!
There’s lots of great ideas flowing and we’re having a blast!
Get Free Membership Tips at: FreeMembershipTips.com This amazing training includes a Free PDF and searchable video series showing the exact strategies and tactics that 6 and 7-figure membership owners used to dramatically grow their business!
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Today we officially start with Day 1, where we talk all about the vulnerabilities in our business..things that have come up that we may have NEVER experienced.
Have you been feeling a little exposed? You’re not alone and we chat about this in today’s video with Stu.
And then after baring it all, we dive into an action item to open up your mind to new opportunities that are waiting for you.
Let’s do this!
Get Free Membership Tips at: FreeMembershipTips.com This amazing training includes a Free PDF and searchable video series showing the exact strategies and tactics that 6 and 7-figure membership owners used to dramatically grow their business!
It’s party time!!
We kick off Business ReBoot Camp TODAY!
We got a 5 day experience where we’re sharing strategies on how to reboot your business to go from surviving to thriving in these uncertain times.
We got our special guest Stu Mclaren, who is dropping some aha worthy knowledge nuggets every single day during camp.
We’re excited to celebrate and can’t wait to kick it with you!
Get Free Membership Tips at:FreeMembershipTips.com This amazing training includes a Free PDF and searchable video series showing the exact strategies and tactics that 6 and 7-figure membership owners used to dramatically grow their business!
Community. It’s something we all crave, isn’t it?
We crave to be around people that understand us. We love to be around people where we can have deep conversations and connect. We crave having that community of like-minded people that are going through the same thing so we can talk about our challenges and also share our wins!
I’m fact, one of the reasons I love memberships so much is the community experience they can create!
When you have a membership, you have that ability to become a conductor for community to bring like minded people together to share experiences, wins and challenges.
It’s just so powerful.
What communities are you a part of?
What is the #1 reason why businesses fail? Its cash flow.
It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again.
When you have a sale and you have that money coming in, unless you amortize that, unless you push that out over a period of time, depending on how frequently you have a transaction, if you don't guess it right, you're out of cash flow. You’ll continually have peaks and valleys in your business.
This is why we've been talking a lot about memberships. Having consistent cash flow coming into your business will allow you to have a plateau that you're always able to pull from.
This is about creating that consistency, so that you can wake up every day and truly feel fulfilled in memberships, subscriptions, recurring payments…
I tell you, that model is what's going to help you get there.
How would a recurring stream of income impact you and your business?
Recurring income! Sign me up.
One of the most appealing parts of having a membership is having that recurring income - income that we can rely on month after month, that's going to come into our business and give us stability.
A membership can also support other offers that you have in your business.
It’s another stream of income that’s coming in on a regular basis that you can rely on. Having that stability is going to allow you to plan, you’ll be able to plan for marketing, plan for time off, and you’ll even be able to make really big plans in your business so that you can grow to the level that you want to grow to and make the impact that you want to make in the world.
In this episode, we are discussing how to create a sustainable membership that will serve you in the long run, by pausing, evaluating and possibly rebooting your business from time to time.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-sustainable-memberships-by-rebooting-your-business---season-2--episode-28
If you want to learn the exact steps to take to build a successful membership business around what you already know, love, and do. And you are ready to reclaim your time and attract a community of paying members, then grab our Free Membership Guide at freemembershipguide.com
You're only about 30 days away from being an expert.
An expert in what? In just about any topic that you would like to teach, train, coach, or supply a membership site to.
I really want you to think about that.
Now, I'm not talking about things that you need to be licensed or certified for, but hear me out… When we join memberships that are information products, what happens is that we're typically on the first couple of steps of a journey and we’re looking to lean on people, those that we perceive as experts, to guide us. They don't have to know the whole entire answer. They just need to get us through the current journey that we're on!
In this episode, we are talking with Dayna Abraham about how she was able to grow and manage multiple successful memberships and courses that complement each other.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build--grow-multiple-memberships--interview-with-best-selling-book-author-entrepreneur-and-certified-educator-dayna-abraham---season-2--episode-27
You're putting together your membership, you have a great idea, you’re almost ready to do it…
Now I want you to promise me something…
I want you to just start. I want you to take action!
You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action.
Here's the thing, when you take the action and you get that momentum going, it's going to motivate you and you're going to create more excitement, not just for yourself, but for the community around you, for the people that you're trying to attract to come into your membership.
Pick a date, decide when you're going to get started and get it out there to start really making an impact with people. They're waiting for you and you just have to get started, so start!
Create a membership that isn’t going to weigh you down!
When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world.
For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources.
You need to set your own boundaries!
What deliverables can you put into the market where you can create the membership site or the service that you desire, that you can sustain long term? Truly the most important thing we can do as entrepreneurs is to have boundaries. You're the asset, you need to protect yourself so that you can serve more people long term versus being totally burned out.
So go ahead and get to work. Figure out your boundaries and what you can offer that is sustainable and then put it into action.
Here's the thing… when we have someone come into our world through a course or coaching program, we take them through the process with the beginning and an end, right?
And at the end of that experience, they feel great!
They've had the transformation, they've had big ah ha's but a lot of times they're left wanting more, they're left wondering, “now what do I do?”
Memberships are a great way to continue that experience and it will support all your other offers. It adds continued customer experience so you can continue the journey with that person.
It gives your people a great experience, allows them to continue to work with you and it makes another stream of income coming into your business as well, which I know we all want that as well, as business owners.
Think about memberships. They can really be impactful to change a lot of lives and help you with your business. They’re a win-win for everyone!
In this episode, we are talking with Adrienne Babbit about how she turned a local need and grew it into a global membership without being an expert herself.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-membership-without-being-an-expert-interview-with-membership-owner-podcast-host-chief-optimist-adrienne-babbit-season-2-episode-26
How should you price your membership? What type of content and deliverables should you create?
When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?
On top of that, consider the perceived value of your offers.
An email vs a PDF vs a Facebook live vs 1 on 1 training.
Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.
What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?
Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?
In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay about the evolution of her membership since the original launch in 2007, how to recognize and seize secondary opportunities and how to make sure that your membership is sustainable and scalable from the very beginning.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-sustainable--scalable-membership---interview-with-membership-pioneer-cathy-hay---season-2--episode-25
Connect with Cathy: IG, FB, etc.: @foundationsrevealed YouTube: Cathy Hay https://foundationsrevealed.com/
Not every decision that you make in business is permanent. You have the power and ability to change things as you want.
Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things.
I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wanted to go or the way that you envisioned it, you can make a change, it's not permanent!
The biggest thing is just getting started. That fear of getting started and things not going exactly as planned, that can hold you back, but don’t let it, keep moving forward. People need what you do and you’re going to make an impact.
Don’t hold yourself back wondering about the “what ifs”. You get to decide, so just get started!
The full transformation a lot of times can't happen in a day, it can't happen in a week, it can't even happen in a few weeks!
And a lot of times we abandon people with our offers.
I want you to truly think about that. The thing that you do and the problem that you solve, are you leaving people out to dry by not allowing them to fully realize the real true transformation that they want and that they need?
Sometimes just by us having a lack of an offer in the marketplace, we are shortchanging that transformation itself.
That’s why I truly want to recommend, and I want you to really lean in on this, memberships are a great way to help people with that true transformation.
This is something that Melissa and I are talking a lot about right now. With a membership, you can actually help people make progress step by step to realize the true transformation that they really want to have.
So go out and create that full transformation today!
When it comes to memberships, we only have to solve one problem!
But too many times we're dangerous. We know a lot of information and we want to solve all the problems, and this can get very confusing for your members.
As you're designing your membership with your members’ needs in mind and the problems that they're experiencing, the challenges that they're having, think of that one problem that your members are experiencing.
How can you help them?
Your deliverables for your membership don't have to be complicated, but at the end of the day it's about solving one problem for them.
Remember you don't have to solve all the problems; you just need to solve one problem.
In this episode, we are talking with Thembi Bheka about how her membership truly changed lives, why you should aim higher with your goals, and how to avoid overwhelm and scale your membership faster.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-life-changing-membership--interview-with-coach-mentor-online-marketing-strategist-thembi-bheka---season-2--episode-24/
Begin with the end in mind!
If you think of beginning with the end in mind, you don't have to have a stressful membership. It doesn't have to pull at you. You don't have to be available 24/7. You don't have to do all the things that you're fearing, the things that are stopping you from wanting to create a membership.
Yes, I'm giving you permission.
You do not have to do the things that you're afraid of. The things that you're avoiding. The reasons that are holding you back.
Erase that out of your head right now.
Begin with the end in mind when you’re designing your membership. What do I mean by that? Ask yourself these questions…
What is sustainable? What are the resources I can give? What am I willing to put out there right now?
Then you can make an incredible offer while setting boundaries to protect yourself and your resources.
In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author who is turning recycled textile artists into successful entrepreneurs. She is sharing with us how to turn your passion into a successful business with minimal funds and resources.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-turn-your-passion-into-a-business---interview-with-online-coaching-pioneer-crispina-ffrench---season-2--episode-23
Connect with Crispina:
IG: https://www.instagram.com/crispinaffrench/ FB: https://www.facebook.com/crispinaffrench/ YouTube: https://www.youtube.com/crispinaffrench LinkedIn: https://www.linkedin.com/in/crispinaffrench/ Website: www.Crispina.eco
You're special, you have something awesome to share, and you should share that with other people. As entrepreneurs, sometimes we take for granted the knowledge, skills and experiences that we have.
“My ideas not good enough.” “I don't sound smart enough.” “I’m not as educated as other people.”
I want to remind you that you are special and you are worthy! The skills and experience you have could really take them to that next level of whatever struggle they're having, whatever challenge they're experiencing.
If you're holding back because you're felling a little insecure about it, I'm here to remind you not to hold that back!
Do you want to make a bigger impact? Then you need to listen in.
The one thing that Melissa and I have discovered over the last several years is instead of trading time for money, instead of just going after one client for one transaction, one of the best things that we've been able to do for ourselves, our clients and our community was to find a way to work with people on an ongoing basis.
Now, we’re working with people that don’t just want a quick fix. But they are actually experiencing a true transformation that takes time, that takes energy, that takes feedback.
The quick fix isn’t going to get you the impactful results; it's the long term that's going to get a win for everyone!
That’s why when it comes to making impact, we strongly recommend looking into the recurring model for your business, look into subscriptions or memberships because that's where the longevity is.
That's going to get rid of the peaks and valleys and create a steady income stream so that you can be more present, be able to show up, help yourself, your family, and also, because you show up as a better and less stressed person, you then can serve your people, your community and make a ripple effect in the community, in the world where it's a win win for everyone all the way around!
Think memberships, think recurring, think subscriptions when you want to make a greater and bigger impact.
One of the coolest things about having a membership is that you get to design it how you want!
A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships.
Forget about those expectations.
Memberships come in all different shapes and sizes and as the awesome entrepreneur business owner that you are, you get to design it how it makes sense for you!
In this episode, we are talking with Eric Walrabenstein about how he overcame his perfectionism and fears to transition from a real-life yoga studio to online membership.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-overcome-your-inner-perfectionist-interview-with-is-a-best-selling-author-and-renowned-educator-eric-walrabenstein-season-2-episode-22/
Connect with Eric www.ericwal.com/ www.facebook.com/walrabenstein @ericwalrabenstein www.youtube.com/ericw
I want to give you permission to launch. Put your promotion or your offer out into the world!
Sometimes we get caught up in our head and we're sitting here in a state of parallelization, looking around for some big sign, some big thing in the world to say, “it's okay, we're going to be okay.”
Now here's the thing though, nothing is permanent. So, whatever you put into the market today does not necessarily mean that's what it needs to be in the future. Things can change. Your membership can evolve as you do.
So go ahead, let's launch!
You will be so thankful because this will be the first step forward into a whole different reality than what exists right now.
In this episode, we are discussing with award-winning online marketer and book author Dr. Mary Barbera why you should not let perfectionism stop you from simply putting your membership out there and how you can make sure that what you offer is perfectly aligned with what people are looking for.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/launch-your-life-changing-membership-today-interview-with-award-winning-online-marketer-dr-mary-barbera-season-2-episode-21
Connect with Mary: marybarbera.com/facebook /youtube /instagram /Twitter /Linkedin /Pinterest
You're the boss of your business so you get to decide what it looks like and how it feels.
I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.
But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.
Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.
Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you!
When’s the last time you “spring cleaned” your business?
We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time, you can spring clean your business.
What are the things that possibly are no longer serving you that allow you to lean into the future, leading to new and better possibilities because you up that anchor, you cut the string, you're stop being tethered from past decisions that are possibly not even serving you today?
Maybe you're making commitments and doing things on a daily basis that are not really moving the needle and it’s not making progress for you. It's because of that anchor to the past, that commitment, those things that don't even serve you today that are still holding you back.
So, to move forward, we need to lift that anchor, we need to clean out the ship, we need to spring clean our business.
Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer.
Instead, let it get you excited!
Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it.
There are plenty of people out there to work. People that are going to come into your world, are going to resonate with your message, are going to want to be involved with your offer, your program, your membership. It’s just a matter of finding those people and reaching them.
You have a lot to offer, so get excited!
In this episode, we are discussing how membership creators can protect their energy, time and financial resources to avoid burning out.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-sustainable-membership---season-2--episode-20
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world.
The way to get that is to give people the time. Listen and connect.
Stop treating everybody like a number. Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with?
You can probably achieve all the goals that you have by having a deeper connection with fewer people.
So instead of scaling to fail, instead of focusing constantly all the time on just building your list of big vanity metric numbers, I really want to bring you back to connection.
Build your connections. Go deeper with fewer.
In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-your-offer-into-a-membership---season-2--episode-19
This is an awesome strategy that you can start incorporating into your business right away.
This is the way that's going to allow you to make more money in your business with less effort.
What is it? A membership model!
This is a great strategy to start to incorporate into your business if you haven't done so already.
This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your business
Memberships are a win-win!
Be your own best customer. Now, what do I mean by that?
If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.
We want to exceed expectations.
Now, at the same time that comes with an investment, right? We want people to invest in our product and service and we need to do the same thing.
Are we our own best customer? Are we setting ourselves up with the right habits?
And that's what I'm going to recommend that you do.
Guess what! Now is the absolute best time for you to start a membership. Here's why…
With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.
Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.
It’s a win-win for everyone!
In this episode, we are discussing how to make more money with less effort while creating a bigger impact with memberships and how to create multiple transactions with each of your clients by giving them different opportunities to work with you.
Sign up for the Top Membership Niches Guide: https://onlinemarketingpodcast.com/topmembershipniches/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-more-money-with-less-effort---season-2--episode-18
Memberships do not have to be complicated. Seriously!
They can be very streamlined, very simple. It all comes down to the promise that you're making.
Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.
But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.
it's all about the long game.
It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.
Nobody loses, its a win-win-win all the way around.
And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.
In this episode, we are discussing how memberships can create more stability in your business through consistency of income while providing a higher level of service to your clients that leads to real transformations.
Sign up for the Top Membership Niches Guide: https://onlinemarketingpodcast.com/topmembershipniches/
Find the full show notes here: https://onlinemarketingpodcast.com/memberships--a-win-win-for-clients--business-owners---season-2--episode-17
Share with your audience.
You have something really amazing to give, do don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!
Share all that you know, and you know an awful lot.
Don't take that for granted!
Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.
We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.
If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.
And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.
With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.
When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?
- Maybe it's an e-book that's going to explain the process that you do.
- Maybe it's a tutorial of you showing a step-by-step process.
A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.
What are some different ways that you can work with your audience with smaller offers?
In this episode, we are discussing how to create multiple transaction points and consistent income that you can reinvest into your ads. Find the full show notes here: https://onlinemarketingpodcast.com/the-perfect-facebook-ads-budget---season-2--episode-16
Subscribe to our podcast: https://onlinemarketingpodcast.com/
Get paid to build your email list.
When we go and acquire something, when we consume something, we're expected to pay, right?
But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.
That's something that is something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way.
You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world.
You get contact information from people that are buyers, not people that are freebie seekers. So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship. Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.
And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.
I want you to keep in mind that you can look at your funnel differently.
You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”
In this episode, we are discussing how to leverage and use your ads for a more predictable outcome and return on investment.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-ads-that-cost-nothing--season-2-episode-15
Subscribe to our podcast: https://onlinemarketingpodcast.com/
A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.
They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.
That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forward.
When you are testing any aspect of your marketing funnel, it's important to test one thing at a time. This way you can really get really good information on exactly what change you made that really made the difference.
Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned?
Well, guess what you need to do then?
Track and measure your results, specifically your conversions.
100% of people that see your ads aren’t going to click on the link. So, there's a ratio there, there's a percentage there. Everybody that goes to your landing page or your sales page are not going to buy or not going to opt in. There is a percentage there also.
So, what we need to do is, we need to track this. That way we can look at the measurements.
We are doing our tests and the other things that we always talk about, we can see incremental improvements, we can actually duplicate success, but we can't duplicate something if we don’t know what’s happening.
So, track and measure!
I'm here to encourage you to embrace change.
Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future.
Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shift in your business.
Once you're able to embrace that mindset, that change is just a part of the marketing process, it's a part of your business is a part of life, then you're going to just go more easy on yourself as those changes happen, you'll be able to adapt better, you'll be able to think of things a little bit differently and you know, not be so set in your ways of doing things a certain way.
So, remember change is going to happen. Will you embrace it?
In this episode, we are discussing our number 1 marketing method, so you can see incremental improvements and you can actually duplicate success: tracking and measuring your results, specifically your conversions.
Find the full show notes here: https://onlinemarketingpodcast.com/our-number-1-marketing-method---season-2--episode-14
Subscribe to our podcast: https://onlinemarketingpodcast.com/
The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt.
Okay, what're the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else?
There are still buyers in the market that want our thing and every time something shifts and change and everyone's like, “oh my goodness the sky is falling” quietly say to yourself, you know what, what opportunity does this change create? What opportunity does this change create? Because I need to see where the new opportunities are, where the new advantages are, and then I can just slide right in while everybody else is pining over how things used to be.
Here’s the thing, anybody that comes in new today or new tomorrow, they don't know how things used to be and they're going to be successful. They're going to figure it out like where they are, right this second and I want you to do the exact same thing because there are always going to be changes.
Marketing is always going to be evolving, shifting and molding so we can't be caught up in how we did things 5 years ago, last year or even six months ago.
Embrace change, that is so vitally important especially when it comes to marketing because it's all about being adaptive.
In this episode, we are discussing how to create a framework that will withstand changing algorithms and changing technology and how to embrace and adapt to change to stay ahead of your competitors.
Sign up for the Adaptive Method Course: http://adaptiveadscourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-adapt-to-change-to-stay-successful-season-2-episode-13/
Are you throwing spaghetti at the wall waiting for something to stick?
In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind, But you've got to begin with the end in mind.
I'm all about putting yourself out there, getting it going, getting it started, so definitely do that, but you also want to keep in mind where you're going. Having that end goal beginning with the end in mind, and the outcome that you want to achieve is a key part of that.
So, not only from a financial standpoint, but also how do you want to feel along the way?
You need to map out your marketing. This is so key to your success because you can have a plan of action and know where you're going in that plan.
It will really guide the way that you connect with your audience, the different things that you do with your marketing messaging, whether it's organic, whether it's paid, but you have that outcome in mind.
So again, try different things but have an end goal, an outcome, beginning with that end in mind of where you want to go, because it's going to help you steer the ship along the way. You won't just be trying throwing spaghetti at the wall and seeing what sticks, you'll actually have some sort of guideline to follow along the way.
Embrace your mistakes! Celebrate them and learn from them.
This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward.
You took that step.
And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you were before. Because now, even if it was a mistake, even if it was something that didn't work quite perfectly and that's the great thing when it comes to marketing your business when it comes to putting yourself out there into the world like that, that perspective will allow you to pivot adjust change because again, we talk about all the time, marketing is testing, and the only way that you're going to test is you have to be vulnerable enough to put out imperfection is put out things that are not perfect because it's the market feedback that we don't have until we put our thing out into the world.
So go ahead and make mistakes. That is how we learn.
One of the key pieces of being successful in marketing is having an open mind.
Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me.
All these different things, all these beliefs that we have about our business and why it won't work or why that strategy is not the best for us without even really looking at it from an open mind and open perspective.
You know, the best marketers in the world and the best people in business are adaptable.
They adapt to changes that happen in their business. They have an open mind, they try things out, they test things out, they give it a really good go and then make the determination there if it's best for their business.
So when you're approaching your business and anything new that you encounter in your marketing comes up, I want you just to stop and listen and have that open mind. Listen first before you make any judgment, before you put the hands up and say, this won't work for me. Listen with an open mind first and then from there, try it out, put yourself out there, take those steps, you know, find a mentor that's going to help you along the way to really give it a good try before you make that determination. But have that open mind first, that's the first key step because an open mind can lead to so many opportunities in your business, but you have to be open to listen.
So keep that open mind.
In this episode, we are discussing the most common mistakes people make when running Facebook Ads, how to avoid them and how to set yourself up for success.
Sign up for our ongoing Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients: https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-avoid-the-most-common-facebook-ads-mistakes---season-2--episode-12
Are you following a recipe when it comes to your marketing or are you randomly putting things in? Marketing is a process.
A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results.
Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it.
That's the same thing when it comes to your Facebook ads, your YouTube ads, whatever type of marketing whether it's organic or paid, when you know the process and you see the pieces, you get the predictable result, and what happens? You can duplicate it over and over again over again.
You can get the same result; you can amplify and you can scale and that's so vitally important.
Stop treating your marketing like it's a cooking class and start baking, start following the processes and systems that will get you that predictable desired result.
In this episode, we are having an honest conversation about Facebook Ads and what you need to do to get predictable and duplicable results.
Sign up for our ongoing Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients: https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-get-predictable--duplicable-results-from-your-facebook-ads---season-2--episode-11
Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience.
The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual.
This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or what you like to do to relax. Just give your audience a little bit of insight as to who you are and that will allow you to connect with them.
Another way to connect with your audience is to invite them into your world by sharing a bit of what goes on behind the scenes. Share exactly what you are doing in your business, share “a day in the life”, give them a sneak peek as to what life looks like for you, and invite them into your world. Doing this builds that like, know and trust so that they're more likely to work with you in the future.
To help build trust with your audience, work on positioning yourself as an expert. This shows them that you are the go-to person and it builds that trust and knowing that they have someone that they can rely on if they have a challenge in a particular area that they're seeking help for.
So by positioning yourself as an expert, it shows your audience that you have their back, you have the knowledge, the skills, and the expertise to help them and that is going to lead them to your offer.
Remember, sales is a process, so be strategic in your marketing and help your audience build like, know, and trust with you!
How do you price your product or service?
What price should your product, service, coaching program, membership course be at?
Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook groups and on Instagram accounts… they're hunting for free or low cost.
Yes, there are going to be way more people that want free or low cost in every single market or niche that's out there in the world. But.. at the exact same time, there are a lot of people in the world right now that are willing to make a very serious investment in our product and service.
So I recommend when it comes to pricing is that we really need to know our audience, we really need to know the transformation. What is the problem they have and how are we speaking into that problem? What is the transformation that they're going to get through our coaching program or membership or course or product or service? What is that transformation?
Because that's really the end result of what they're going to get, the promise that you're making. It doesn't matter how many modules or how how if it's a facebook live or zoom call. It doesn't matter if it's a whiz bang thing, it's the desired result, it's the end result that people are seeking, they want that problem fixed. What is the transformation. When you understand that, then you understand how to package around the price that you actually want.
I'm going to challenge you: start with the price!
What problem are you solving? And when you look at that price point, how can you create an offer around it that's going to make it totally irresistible?
Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales.
So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience’s needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they are, will really allow you to speak to them in a way that they understand and connect with you.
That leads to the second thing, which is your messaging, which has to be aligned as well. Once you deeply understand your audience, it's really about connecting with them using the words that they use, talking about the things that matter to them, talking about the things that they're excited about and conveying your understanding and empathy for them. Having that message aligned is super important!
First is having the right audience and really understanding them. Second is aligning your messaging. The third thing is: your offer! Your offer should be a solution that solves your audience’s problem. Make sure that it your offer is a solution that really speaks to your audience.
Listen to your audience really get to understand who they are, speak to them in a way that they understand and then create your offers around that. Align these three things and you will have results
In this episode, we are discussing how to successfully guide your audience through the buyer’s journey towards your offers.
Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/the-buyers-journey---the-process-to-get-more-sales---season-2--episode-10
You need to make more offers!
Would you like to know one of the number one thing that has helped me become successful over and over again?
It’s really quite simple: by making more offers!
In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. But they're in the active market right the second and they're going to go somewhere else to make that investment because we're totally invisible. The answer is always “no” to the offer that has never made. I challenge you today is to make more offers.
We are attracting people into our world. We're putting out the messaging that's aligned to them. We're bringing them through our funnels, our online marketing. We are sharing our goodness into the world. But the thing is that if we aren’t giving them an opportunity to buy from us, we are free zoning those people, we are friend zoning them, right? We need to lean in, we need to feel more secure and confident and make more offers.
When is the last time that you made an offer to your people? Let me know, because I think at the end of the day, we all need to make more offers!
In this episode, we are discussing the 3 key pillars you need to have aligned to increase your conversions and sales.
Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/the-3-key-pillars-to-get-more-conversions--sales---season-2--episode-09
Give yourself grace!
You know what? You might be in a learning phase right now. And that is okay!
Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that you’ve never been exposed to before, and you need to take the time to learn those things.
So, if you’re in that learning phase right now, that is totally okay, you’re totally where you need to be. Be open-minded, get exposed to different things that you might never have been exposed to before, see things in a different way and take all that information in.
Then after you take all that information in, you can ask more questions, you can ask for help, you can work on the strategy piece, but if you’re in that learning phase right now, totally be okay with just being there.
Now go ahead and get started. Start learning, be open minded and then take action on things that make sense for you.
I'm here today to let you know that you are worth it!
Your expertise, your background, what you're all about… all of it!
Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you.
On the other hand, there are people in the world right now that want your expertise, that want what you put out into the world, and you know what? They're willing to invest in it.
So remember, you don't need to serve everyone. You don't need your thing to go out to everyone. There's over seven billion people in this world. We can't service everyone.
Truth bomb: The most successful marketers are the ones that are adaptive.
Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things.
We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt.
This applies to everything in life, but as marketers, in order to get our message out into the world, we have to adapt sometimes with the way that we reach people, and that often includes letting go of some of the marketing methods that we’ve used in the past.
Anytime you are presented with an idea that you’re not sure about, I want you to take a deep breath and just listen with an open mind. That’s the first step to being adaptive! Be careful to refrain from that self talk or automatic response of, “no, that won’t work for me” or “yeah, but that’s different in my industry” or “yeah but…”.
Just stop and listen with an open mind!
To be successful, you need to roll with the punches, roll with the changes, be adaptive when things change in life and mold to whatever is going on in the world so that you can get your message out effectively.
So, listen with that open mind and be adaptive!
In this episode, we are discussing how to embrace change and lean into new opportunities, so you won’t get left behind
The perfect Ad Framework 2022 Edition: https://onlinemarketingpodcast.com/perfectadframework/
Find the full show notes here: https://onlinemarketingpodcast.com/the-adaptive-mindset--how-to-successfully-adjust-to-change---season-2--episode-08
Traditional sales funnels are dead!
Oh my goodness, pretty controversial right? Yes, but stick with me.
I want you to really think about this, when it comes to marketing and sales, it’s a process right?
Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase.
In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions.
What happens these days?
We have blogs and podcasts and YouTube and Facebook lives. So, while the strategy is the same, the tactics are always going to shift and change.
When it comes to funnels, it's not really a new concept either.
What is new is that the people coming into the space, they've gotten spoiled with how easy things have been over the last several years: all the targeting and retargeting, the extra information that we're able to gather about people, and what happened was we as marketers, we got used to how easy it was.
With the IOS changes and privacy issues shifting all over the place, we need to be adaptable and lean in to the new and different opportunities that are being provided to us, because different doesn’t mean bad!
In this episode, we are discussing the adaptive mindset you need to take advantage of ever-changing technology and how to adjust your marketing tactics successfully to be ahead of your competitors.
The perfect Ad Framework 2022 Edition: https://onlinemarketingpodcast.com/perfectadframework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-beat-the-ios-update--season-2--episode-07
A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful shame!
Because yes, there is a lot of noise out there, there’s a lot of competition out there, and I’m sure for every single product or service that’s out there, there’s a million different options, but the thing that’s not out there, is you and your unique voice and what you bring to the table!
You have unique experiences, you have knowledge, you have skills that nobody else has, and that’s important to remember as you are crafting your offers, because even though it may have been done before by someone else, that’s their voice, that’s their spin, that’s their vibe. You have something unique and different to share!
Don’t stop yourself before you get started. Put your offers out there, let people know you can help them out, because they’re waiting for you, and they need you.
Have you ever been in one of those relationships where you got friend-zoned?
Well, you know what, that might be exactly what you’re doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers.
What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you’ve basically groomed them to expect free from you and never buy anything.
We don’t want to be free-zoned; we want to build that relationship; we want a commitment. So just like dating, we can’t free-zone our audience. I want you to think about it, are you free-zoning your people? Or are you giving them offers that they are perfectly aligned with, and that they would love to purchase from you?
So, remember, it’s okay to make more offers. Stop putting people in the free zone!
When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake.
The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going to want to know exactly what’s included in their offer.
But in addition to the features, we also need to have the benefits, and this is the part a lot of people forget. With the features in mind, think about why it’s important? Why would this person really be interested in this module or in this audio download? How is it really going to help them? Then you need to tie the two together!
Feature benefit language is super important, start incorporating this in all of your copy, whether it’s your sales pages, your landing pages, your free stuff, and yes you need it on the freebies too, they need to know why it’s important. When you have the feature tie to the benefit, then you truly can hone in on that transformation and the audience can really have a better sense and understanding of how your offer is really going to help them.
So, list your features, all the stuff, all the things, all the goodies that you’re going to give to them, but then make sure to include the benefits!
In this episode, we are discussing how to create offers that avoid overwhelm and confusion while truly connecting with your audience’s desires.
Anatomy of a High Converting Offer: https://onlinemarketingpodcast.com/anatomyofahighconvertingoffer/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-high-converting-offer-season-2-episode-06/
Have you ever met someone that has tried to explain their product or service to you, but it’s so complex and so complicated that you were just like, “what?”.
Well, I don’t want that to happen to you!
When you’re creating a high converting offer versus one that doesn’t convert at all or that gets very low conversions, it comes down to how complicated you’ve made it.
As human beings, we are pretty simple, we just want to know if what we’re buying is going to do what we desire. But when we’re marketing, many of us think we have to act differently, we put on this imaginary marketing hat and we start spewing out all kinds of crazy information, and we think this is what we are supposed to say, because it’s marketing.
We get caught up trying to explain all of that techno babble, and at the end of the day, we just need to give people clarity.
What do they already desire? What is your offer? And then between where they are now and where they want to be, is the transformation. And it’s your offer that provides the transformation, it’s the vehicle to get them from where they are now to where they desire to be.
Marketing can be simple. I really want that to resonate with you because a lot of us think that it has to be some advanced, crazy thing, but I’m telling you, the best copywriters in the world, they pay attention to their customer, they pay attention to the language that their audience is already using, and then they use that language in their marketing.
Keep it simple, make it clear, give clarity, get out of the way, don’t create friction… give high converting offers!
In this episode, we are discussing the most common mistakes that happen when people make their offers and how to avoid them.
Anatomy of a High Converting Offer: https://onlinemarketingpodcast.com/anatomyofahighconvertingoffer/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-avoid-the-top-mistakes-when-making-your-offer--season-2--episode-05
What do you dream about?
As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about.
What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what does that feel like for them? Do they dream about finally taking that vacation with their family that they’ve been longing for? Or maybe it’s being able to help people in their lives, to help others, to give back? Or maybe they dream about having stability?
When we can really get to know our audience, we get to know who they are and what they desire, and that allows us to feel more connected to them and vice versa. It also allows us to serve them in an even bigger way.
Having these conversations will create that connection and having that connection is going to allow you to serve them better. You’ll get your offers out in front of the right people and really make a huge difference.
It’s one big connective circle, but it all starts by asking your audience, “what do you dream about?”
How big does your audience need to be for you to feel successful and fulfilled? Seriously, what is enough? How much is enough?
When you achieve that first goal, you suddenly have a new goal, and that cycle keeps repeating. We get entrapped in this thought pattern and think that fulfillment must be at the next level. Therefore, success keeps getting moved forward to the next thing. So, no matter where you are, it’s like “What’s the next thing?”
I challenge you when it comes to your audience, look at why you are really building that audience. What is the purpose behind the vanity metric? What is it that you think you need to feel fulfilled?
While you’re on your journey, you’re collecting an audience, you’re bringing people into our world. And the truth is, we really don’t need as many followers as we think. We don’t need the virtual line around the corner. We don’t need the huge follower count. We don’t need a huge email list. What we do need is connection. We need to make sure we are tuned in with our audience, and we need to make sure we are tuned in with who we are, so we project the best self that we have.
So, how much is enough? I guarantee it’s not anywhere near where you’re placing that metric. You can be fulfilled now, and you can look at the numbers. How many sales? How many paying clients do you need to reach the goal, to live the life and lifestyle that you want, to make the impact that you want?
You don’t need a huge following. Instead, go deeper with fewer.
6 easy things to think about when it comes to your target audience!
When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!
What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a solution? How can you help them?
Put yourself in their shoes and figure out what they’re experiencing. Imagine what their day-to-day life is like. That will give you a better understanding of what kind of solutions they are seeking and how you can better help them.
In this episode, we are discussing why connecting on a deeper level with your audience is more crucial to your success than the actual size of your audience.
Ninja Targeting Research PDF: https://onlinemarketingpodcast.com/ninjatargetingresearch/
Find the full show notes here: https://onlinemarketingpodcast.com/why-audience-size-doesnt-matter-season-2-episode-04/
What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears!
The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.
When’s the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.
I hope this inspires you today. Let’s listen, let’s read the room, let’s read the audience, so we know how to attract the right people into our world.
In this episode, we are discussing the most common mistakes business owners make when building an audience and how you can avoid them.
Ninja Targeting Research Guide: https://onlinemarketingpodcast.com/ninjatargetingresearch/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-avoid-the-top-mistakes-when-building-an-audience---season-2--episode-03
Stop being a perfectionist!
This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all.
The more we have fun, the more we get creative and put ourselves out there and speak to our audience, the more they’re going to connect with us and have those conversations.
You have something amazing to share with this offer, so get it out there!
What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?
What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”
This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?
What makes a high converting headline?
It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection.
How can you appeal to both? Mix it up, have fun and make sure you’re speaking to your entire audience! You’ve got this!
In this episode, we are discussing how you can create high converting headlines and copy that connect with your audience on an emotional as well as on a logical level.
50 High Converting Headlines Templates: https://onlinemarketingpodcast.com/50-high-converting-headlines-templates/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-high-converting-headlines-and-copy-season-2-episode-02
What is the number one highest converting headline? The truth is, there isn’t one.
There’s no one size fits all when it comes to this stuff. We don’t know what’s going to work until we get market feedback. Therefore, the greatest thing you can do right now is take action! Put something into the marketplace and see what happens. When you do this, you’re giving yourself permission to get that feedback that you need to make improvements.
Test that headline, test that offer, test that email! Then we’ll have statistics to look at and we can make it even stronger for next time. That’s where you’re going to find true perfection. You’ll find the highest converting headline for yourself.
In this episode, we are discussing how to grab your audience’s attention with your headlines.
50 High Converting Headlines Templates: https://onlinemarketingpodcast.com/50-high-converting-headlines-templates/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-grab-your-audiences-attention-with-your-headline-season-2-episode-01/
In this episode, we are discussing what we have coming up for you in Season 2 of our podcast.
It's the end of Season 1! Thank you so much to all our listeners and all our group call participants. It was such a great experience because we really got to learn about everyone's businesses, have intimate conversations with people and help them out in real-time.
It also gave us perspective on what conversations our clients really want from us, which is to learn more about marketing and sales.
In Season 2 of our podcast, which will be called the "Online Marketing Podcast", we're going to dive into marketing and sales strategies. We will talk about what you need to do to set yourself up for success and take action to have great marketing strategies, to have great sales, and to bring more of the right people into your world.
So join us for a very exciting Season 2 starting January 3
For more info, check out: https://onlinemarketingpodcast.com/
In this episode, we are discussing how to avoid feeling burnt out with your membership, how to transition to a less time-consuming alternative and how to communicate this change effectively with your existing members.
Find the full show notes here: https://membershipsmastermind.com/how-to-avoid-burn-out-the-dimmer-switch---episode-68
In this episode, we are discussing how to maximize your group coaching calls, keep your audience’s attention, avoid overwhelm, and build deeper connections between your group members.
Find the full show notes here: https://membershipsmastermind.com/how-to-make-the-most-out-of-your-group-coaching-calls---episode-67
In this episode, we are discussing how you can find the right payment options for your membership that fit your financial goals and commitments.
Find the full show notes here: https://membershipsmastermind.com/a-strategic-approach-to-membership-payment-plans---episode-66
In this episode, we are discussing ways to get your group members engaged, how to start conversations and add value that will create a better group experience.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-more-engagement-in-your-group-episode-65/
In this episode, we are discussing the pros & cons of having a Facebook group and how to get better results with less energy and less effort
Find the full show notes here: https://membershipsmastermind.com/the-pros--cons-of-facebook-groups---episode-64
In this episode, we are discussing how to create desire for your next launch, even if you don’t have testimonials as social proof.
Find the full show notes here: https://membershipsmastermind.com/how-to-promote-your-launch-when-you-dont-have-social-proof---episode-63
In this episode, we are discussing who you should target first for your next launch, old or new clients and why.
Find the full show notes here: https://membershipsmastermind.com/old-clients-vs-new-clients-who-should-you-market-to-first---episode-62
In this episode, we are discussing how to structure courses that are part of your membership and create different deliverables for each offer.
Find the full show notes here: https://membershipsmastermind.com/how-to-structure-standalone-courses-inside-your-membership---episode-61
In this episode, we are discussing ways to find out what your audience’s pain points, aspirations and objections are.
Find the full show notes here: https://membershipsmastermind.com/how-to-find-your-audiences-internal--external-challenges---episode-60
In this episode, we are discussing how to offer your course participants the option to retake the course as an incentive to join a back-end membership.
Find the full show notes here: https://membershipsmastermind.com/how-to-offer-course-incentives-for-back-end-memberships---episode-59
In this episode, we are discussing how you can have regular payments and a long-term commitment at the same time.
Find the complete show notes & resources here: https://membershipsmastermind.com/how-to-have-recurring-payments-and-long-term-commitments---episode-58
In this episode, we are discussing the pros & cons of going directly into a membership versus a back-end membership.
Find the full show notes & resources here: https://membershipsmastermind.com/going-directly-into-a-membership-vs-back-end-memberships-episode-57
In this episode, we are discussing how to get more engagement in your Facebook groups by focusing on relationship building and how to create a clear onboarding process that will save you and your members a lot of time.
Find the full show notes here: https://membershipsmastermind.com/how-to-get-more-group-engagement--up-level-your-onboarding-process---episode-56/
In this episode, we are discussing how to find the right pricing strategy for your membership that will attract a committed audience that shows up and make sure you will get what you deserve.
Find the full show notes here: https://membershipsmastermind.com/finding-the-right-pricing-strategy-for-your-membership-episode-55
In this episode, we are discussing how to deliver valuable content in your free groups that will up-level your perceived value and your expert status and lead your audience to your membership.
Find the full show notes here: https://membershipsmastermind.com/how-much-free-content-is-enough---episode-54/
In this episode, we are discussing the dilemma of having multiple Facebook pages, how to decide which one you should keep and ways to merge your audiences gradually to avoid confusion.
Find the full show notes & resources here: https://membershipsmastermind.com/how-to-handle-multiple-facebook-pages-episode-53/
In this episode, we are discussing how to set your VIP membership apart from your low-level offers and how to avoid overwhelm and protecting your time.
In this episode, we are discussing how to avoid overwhelm by time-consuming one-to-one coaching and how to transition to group memberships.
In this episode, we are discussing how to avoid common mistakes when creating lead magnets and how to fine-tune your messaging that will resonate with your audience in a positive way.
In this episode, we are discussing how to excite your audience to join your challenges and groups by creating desire and giving value.
In this episode, we are discussing how to find the right deliverables for your membership that will leave satisfied customers and avoid overwhelm, as well as finding a price point that will attract the audience that you want.
In this episode, we are discussing how to convert members from your free group into buyers with a higher conversion rate by using “hot topic” lead magnets.
In this episode, we are discussing how to encourage members to engage when moving your membership to a new platform.
In this episode, we are discussing the pros and cons of having two differently priced memberships at the same time and how to make sure that all your clients are getting their money’s worth.
In this episode, we are discussing how you can create more engagement within your membership, get conversations started and increase the connection between members of your group.
In this episode, we are discussing ways to deal with the anxiety and fear that a launch can create by changing your mindset and working with your emotions in a way that helps you grow.
In this episode, we are discussing why having a short sales page for your warm audience can give your clients more clarity on what they will receive and set the framework for your course.
In this episode, we are discussing how to target the right audience for you by narrowing down your niche and clarifying your messaging for maximum impact.
In this episode, we are discussing the dangers of a price increase during an ongoing membership and how to create additional income without affecting your existing members.
In this episode, we are discussing how to run two programs at the same time, how to differentiate and position them correctly, as well as how to attract members of your basic memberships to ascend to your V.I.P programs.
In this episode, we are discussing how to create the perfect email marketing frequency that will create anticipation and the perception of professionalism.
In this episode, we are discussing the pros and cons of repurposing old pre-recorded content.
In this episode, we are discussing group-coaching memberships, from providing the right offer for your audience to maximizing the amount of members without compromising quality to ways of encouraging engagement within your group.
In this episode, we are discussing how to gradually transition members from an existing lucrative program to a new one without shutting down your old membership completely and risk losing crucial income and members.
In this episode, we are discussing how to create consistent messaging that will nurture your audience and naturally lead them to your offers.
In this episode, we are discussing how to use free resources to deliver your content, manage financial transactions and get your membership off the ground.
In this episode, we are discussing the best practices for your cart opening/closing, how to align your messaging and position your offer effectively.
In this episode, we are discussing how you can avoid frustration for yourself and your clients when transitioning to a new platform for your program.
In this episode, we are discussing how to find your future clients without having your own Facebook group, where to look for your audience and how to create meaningful conversations that convert.
In this episode, we are discussing how to organically grow your membership through referrals by your initial members.
In this episode, we are discussing how to create the perfect member experience for new people being on boarded as well as your existing members at the same time.
In this episode, we are discussing how to acknowledge tenure in your membership to create loyal life-long clients and how to give temporary discounts to some members to keep clients during their financial hardships.
In this episode, we are discussing the benefits of offering a membership program, from the consistent recurring revenue to building deeper connections over time with your members that will enable you to deliver a bigger impact and create lifelong clients.
In this episode, we are discussing how to set up a virtual event efficiently and how to make the most out of your participants to turn one-time attendees into long-term clients.
In this episode, we are discussing what you should consider when serving a second group of people that did not sign up for your main program with a cheaper offer.
In this episode, we are discussing how to attract an audience to your challenge through the right messaging that offers a clear and tangible result and will set you apart from the competition, as well as Facebook ads that target the right audience.
In this episode, we are discussing ways to attract a quality audience through the right positioning and price point of your membership, as well as targeting buyers instead of freebie seekers.
In this episode, we are discussing how you can attract an audience to join your launch challenge and how to efficiently lead them into your paid membership through micro-commitments and by handling their objections during the launch.
In this episode, we are discussing how to encourage members of an old and inactive Facebook group to join your new group and how to get more engagement and communication.
Find the full show notes & resources here: https://membershipsmastermind.com/what-to-do-with-members-of-an-inactive-facebook-group-episode-20/
In this episode, we are discussing how to make VIP offers in an effective way that won’t confuse your audience.
In this episode, we are discussing how you can create a membership with the right size and the right price point that is really going to serve you and won’t deplete your time and energy resource.
In this episode, we are discussing how you can get your membership started by setting the right expectations, even if you don’t have everything, from your website to your sales page, ready.
In this episode, we are discussing how to strategically approach Facebook groups and how you can create purposeful conversations and real connections with your group members.
In this episode, we are discussing how you can overcome any perceived obstacles and start your membership course today. From how to test the waters, to getting your course up and running and improve your offers along the way, this episode has it all covered.
In this episode, we are discussing how you can benefit and grow exponentially by inviting prominent influencers as guests into your membership groups without having competitors taking advantage of your audience.
In this episode, we are discussing how to maximize your existing basic membership subscribers by applying a multi-dimensional approach. This will get you better clients, improve your deliverables and create greater results for your subscribers.
There is a fine line between creating a list of freebie only seekers and using giveaways as an efficient tool to build long-term relationships, establish social proof and create future customers.
In this episode, we are discussing how to maximize your return from giving away freebies and how to find the right balance that works specifically for your audience.
In this episode we are discussing things you can do to help your next launch grow and that will even be beneficial for you in the long run.
A very common mistake is that we unwillingly groom a lot of people to only expect freebies from us.
In this episode, we are discussing ways to break out of that “internet marketing bubble” and how to create and nurture an engaged following that is willing to spend for your offers.
In this episode, we are discussing ways to promote your evergreen memberships and get new clients effectively without constant launches.
In this episode, we are discussing how to create the desire for the solution you are providing, to eliminate objections, and how to groom your audience into sure buyers before making the offer.
In this episode, we are discussing how to create teasers that give value and pull new audiences in to your membership without giving away too much for free.
In this episode, we are discussing how to get the best return for your Facebook ads by focusing on the right audience and by creating captivating ads that will resonate with your future clients.
In this episode, we are discussing how to approach your Facebook groups strategically, efficiently using templates and scheduling to minimize the time you have to invest and tips on how to engage with your audience that will ultimately convert group members into buyers.
In this episode we are discussing how to engage with your future subscribers in a non-invasive way and how to attract your dream clients.
In this episode, we are discussing how you can successfully increase the price of your memberships and attract the right customers through the right branding and marketing of your services.
The last few days before a launch can be quite challenging. In this episode we are talking about what to prioritize, how to engage with your audience, how to address and handle their objections and encourage them to sign up for your offer.
In this episode, we are discussing how to create long-term memberships and how to build quality relationships with your audience that will make them ask for more.
In this episode, we are discussing how you can benefit from building a community and even helping those who've gotten training elsewhere that will surpass short-term monetary gains.