The Independent Professional Podcast: Recent Episodes
Bob Patterson
The Independent Professional Podcast is for independent professionals who are struggling to find clients and manage their business in the digital world. In each episode I answer questions, discuss strategies and tactics in the areas of content / inbound marketing, business automation, dealing with online technology and finding new ways to operate a professional service business in today's world
Recently I had an opportunity to interview my two favorite business coaches, Jack Mencini and Adam Sonnhalter from Maximum Value Partners. These two work together with (2 on 1) their clients, small businesses with 1-25 employees, to help them get unstuck and move to the next level…whatever that is for them. I’ve learned so much […]
Welcome to the first edition of the Northeast Ohio Business Podcast. If you live and try to run a business Northeast Ohio you know you’ve got to be tough. Not only do we have bad winter weather, potholes, orange barrels and deer, but we’re also long-suffering Browns fans. Need I say more.
On the business side, the recession hit our area harder than most regions of the country. For this reason it takes a special breed to thrive as a business owner on the Northcoast. It requires a combination of guts, tenacity, smarts and flexibility to make it work
This podcast is all about people like this. It’s an opportunity for us to lean from their stories, successes, mistakes and insights.
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Lisa Holly & Woody Melton - Art Handler
Our guest this week, Lisa Holly, president of Berea moving and storage and Wood-Lee International Art Handler. Lisa, together with her brother brother Woody found themselves as accidental business owners eight years ago when their mother was suddenly killed in a car crash.
Instead of reacting like a deer in headlights they sat down and decided to figure it out. They hired a business coach who helped them set clear objectives and a plan of action. Ever since they’ve been executing those plans while remaining laser focused on their objectives and their customers.
The best way to know Lisa story is to hear it straight from her. So take a few minutes and listen to the story of Lisa Holly.
Press: Cleveland Plain Dealer article about Lisa and Woody's turnaround of the family business.
Lisa’s business coaches: Jack Mencini and Adam Sonnhalter from Maximum Value Partners
Lisa’s HR consultant Norma Delp from Signal Tree Resolutions
Lisa’s book recommendation: Good to Great by Jim Collins
WebGuys Inbound Website Evaluation Offer
There are so many interesting companies in Northeast Ohio that we decided to create a podcast just for them. Each episode will feature an interview with the CEO of one of NEO’s business. This platform will give them an opportunity to share their story…what made them successful…what challenges they overcame to get there…and what the’ve learned from the experience.
Our mission is to give local entrepreneurs an opportunity to share their story and give the rest of us an opportunity to apply their lessons to our businesses.
Watch for the NEO Business Podcast on iTunes soon or listen right here.
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In this episode we discuss the importance of understanding and using your target prospects’ language when choosing keywords. I also talk about one of my favorite communication tools, Jing, which is a free app for creating short screen recordings and screen captures.
Speaking of keywords, many people tell us that they’re totally baffled and even intimidated by the process of finding good keywords. I make an attempt to clear up some of the mystery. This is a very important subject that we’ll continue to discuss in the future.
During the podcast I mentioned a Google keyword tool but failed to tell you the name. It is Google Keyword Planner. Its main purpose is to find keywords for Adwords (paid search) but, when used properly is a great tool to identify keywords for organic search. I’ll post a short how-to video about is soon.
The post Independent Professional Podcast #2: Understand the language of your ideal prospects appeared first on Web Guys Inbound.
This is the first regular edition of our podcast where I talk about the basic elements of an effective business website and the importance of being yourself (marketing-wise). This is particularly important if you're following the advice of a guru. Not all magic formulas fit everyone, so read between the lines to get the fundamentals a then make it your own. Be yourself. Everyone else is taken. - Oscar Wilde Show Notes Doris Taylor, director of regenerative medicine research at the Texas Heart Institute at St. Luke's Episcopal Hospital in Houston, is the doctor I mentioned who is doing the "Ghost Heart" research. Here's her blog.
Here's a link to the interview Doris that I heard on NPR. I know this has nothing to do with marketing, but it's absolutely fascinating.
Mad Marketing Podcast with Marcus Sheridan on The Sales Lion.
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I receive so many questions about marketing, website, WordPress and technical issues that affect our clients each week that I thought I’d start a podcast to answer them. Besides I like to talk.
It’s called The Independent Professional Podcast (I’m open to new ideas for the name). I’ll be publishing it semi-regularly at first, about every two weeks. Now that we’re getting into the holiday season it might be a little spotty.
I’ll be answering your questions and sharing information about helping independent professionals attract new clients and manage their business in the digital world. In general we’ll focus on the opportunities and challenges of using technology to move our businesses forward. Here’s a list of topics:
- Attracting new clients
- Managing the business
- Managing / allocating your time attention and focus
- Doing things more efficiently
- Problem solving
- Using the right tools (hardware, software, online services and physical products)
I don’t have all the answers and as an independent professional myself I’m on the same journey as you. So I’ll be learning right along with you and sharing my experiences as I go.
I’ll be keeping the show to about 30 minutes in length.
We’re working now to get it listed on iTunes which will be the best way to subscribe. I’ll keep you posted on this.
If you have a question or comment simply use the form on our Contact Page.
The post Independent Professional Podcast – What it’s all about? appeared first on Web Guys Inbound.