Clark St. James PPC Agency & Social Media Marketing Norwich: Recent Episodes
Clark St. James PPC Agency & Social Media Marketing Norwich
There’s a lot of noise right now around AI, Search, and the future of digital marketing. Most of it focuses on AI Overviews and the fear that organic traffic is disappearing. The reality is more nuanced. Recent analysis suggests something many people have missed: paid search ads may be driving more of the traffic shift […]
What business owners need to fix now before competitors get ahead Search is changing fast. Not just Google updates or new features, but a fundamental shift in how people find information. AI tools are now answering questions directly. They pull information from multiple websites, combine it, summarise it, and present answers without the user ever […]
OpenAI announced plans to expand access to its AI tools while introducing advertising in a controlled, principles-driven way. The company has launched a lower-cost subscription tier, ChatGPT Go, now available globally at around $8 per month, offering expanded messaging, image creation, file uploads, and memory capabilities. OpenAI also plans to begin testing ads in the […]
Big news from Google that’s going to reshape the e-commerce landscape. Yesterday, Google unveiled the Universal Commerce Protocol (UCP). If you’re in e-commerce or paid media, you need to pay attention to this shift towards “Agentic Commerce.” Here is the simple breakdown: Currently, we run ads to drive users to a website to purchase. UCP […]
The New Information Ecosystem: From Search Results to AI Answers Summarise this article in ChatGPT The digital landscape is undergoing its most significant transformation since the advent of social media. The established paradigm of search-driven discovery, which has dictated digital marketing strategy for two decades, is being fundamentally challenged. A new ecosystem is emerging, one […]
The Hidden Bias in Google’s Recommendations Google’s parent company, Alphabet, will report its fourth-quarter 2024 earnings on Tuesday, February 4th, 2025.In the third quarter of 2024, Alphabet reported $65.9 billion in ad revenue —a 10.6% increase from the previous year. This was part of a total revenue of $88.27 billion, marking a 15% year-over-year growth. […]
Welcoming a newborn into the world is a joyous occasion, and what better way to celebrate than with the gift of fresh flowers? At CosmeaGardens, we understand the importance of marking this special milestone with elegance and thoughtfulness. This article explores creative ideas for new born baby flowers arrangements, highlighting the beauty and significance they […]
So, you’re ready to dive into the thrilling world of sports betting online, but you want to avoid betting the farm and losing it all to a dodgy website. Fear not, dear reader! Finding your way through the world of online sports betting can feel as effortless as making a flawless free throw—as long as […]
In industries and applications where accurate water flow measurement and monitoring are crucial, water flow meters with pulse output play a pivotal role. These devices provide precise flow rate data and compatibility with various systems for efficient management. At Proteus Industries, we specialize in manufacturing advanced water flow meter with pulse output that cater to […]
Many individuals choose laser hair removal as a longer-lasting solution compared to traditional methods such as shaving or waxing to pursue smooth, hair-free skin. However, one of the primary concerns that potential clients have is the cost. At Beverly Hills Med Spa, we provide clients with all the necessary information to make informed decisions about […]
Recently leaked Google Search API documents reveal more key factors influencing site rankings than previously thought. In total, more than 14,000 data points were mentioned. Google’s meticulous data collection process, using extensive clickstream data from its Chrome browser, is a testament to the depth of its analysis. It evaluates site quality, employing systems like NavBoost […]
In March 2024, Google will start to enforce the use of its Consent Mode V2. Consent Mode v2 must be implemented if you want to keep collecting audience data and run effective remarketing/Performance Max campaigns. According to Google’s support page, advertisers that don’t adopt the new framework by the deadline will lose the ability to […]
Navigating the world of Search Engine Optimisation (SEO) can be challenging, but one fundamental aspect of proper SEO is effective keyword research. By focusing on the Pareto Principle, we can apply the 80/20 approach to our keyword research, aiming for the top 20% of keywords that yield 80% of the desired results. In this article, […]
If you’re looking to create a website that ranks well in search engines and attracts organic traffic, then WordPress is the ideal platform to consider. With its powerful features and user-friendly interface, WordPress makes it easy for anyone to create a search engine optimised website. In this blog post, we’ll explore 10 reasons why WordPress […]
Writing a social media ad campaign request for proposal (RFP) can be a challenging task, especially if you’re new to the process. The key is approaching it with clarity, organisation, and a focus on your objectives. In this article, we’ll guide you through creating a comprehensive RFP that will help you find the right agency […]
Creating a successful Google Ads campaign requires attention to detail, creativity, and a deep understanding of your target audience. In this article, we will discuss the essentials of writing effective ad copy for Google Ads and answer some common questions to help you create compelling ads that convert. How do I make my Google Ads […]
Nathan Hirsch has over 10+ years of experience building businesses as an entrepreneur. Along with his business partner Connor Gillivan, Nathan built his first eCommerce business to $25 million in total sales using virtual assistants. Then, they scaled and sold their second company, FreeeUp which featured on the show in 2019, with a 100% remote […]
Today’s Click and Convert podcast guest is Magda Houalla, Director of Marketing Strategy at AspireIQ. As a leader in the influencer marketing space, Magda helps brands across all industries start and expand their campaigns to meet, and exceed, their own specific goals. Magda’s client list includes the likes of Zevia, Freshly, Bed, Bath & Beyond, […]
The interconnectivity of the digital world means it has never been easier for e-commerce companies to advertise internationally. Breaking ground in new marketplaces holds out the potential for exponential growth both in sales and revenue. Indeed, research has shown that businesses who sell products internationally see 10-15% more sales on average than those who don’t. […]
Branding is one of the most important yet elusive elements of marketing. It is more than a fancy logo or a redesigned website, and cannot be summarised in a one-page ‘branding guidelines’ document. Successful branding is in many ways intangible. Its success lies in the emotions a brand provokes in a consumer, in how it makes […]
On today’s show, Sean speaks with Chris Shipferling, Managing Partner at Global Wired Advisors, where he is the first point of contact for clients looking to sell their online business. For the past seven years, Chris has focused exclusively on high-level consulting for multi-million-dollar omnichannel, digitally native and Amazon-based private label and reseller brands. Chris […]