The Marketing Machine: Recent Episodes
Kason Olson
So the big question is… How are business and digital marketers like us supposed to keep up in an industry that is changing daily, help businesses advertise, and scale in such a way to compete against the big boys?
That’s the question and this podcast will give you the answers. I’m Kason Olson, a Digital Marketing Specialist, Entrepreneur, and Coach who helps struggling students and businesses advance and find their place in the online world. Welcome to… The Marketing Machine!
Feel free to send feedback and follow me on Instagram @Kason.ams Support this podcast: https://anchor.fm/kason-olson/support
Running an SMB for over 5 years means wearing many hats. Marketing might feel like just another burden on your already overflowing plate. But what if there was a way to free up your time and achieve better results? This episode of Crafting Success Online tackles the age-old question: DIY marketing vs. outsourcing.
We explore the hidden costs of DIY marketing, like time commitment, opportunity cost, and the knowledge gap required to stay ahead of the curve. Learn how outsourcing your marketing can unlock a world of benefits, including access to expertise, improved campaign quality, and the freedom to focus on core business activities.
This episode is packed with valuable insights for established SMB owners:
- Discover the hidden costs of DIY marketing that can hinder your success.
- Understand how outsourcing can be a strategic investment for growth.
- Learn the key benefits of partnering with credible marketing professionals.
Ready to stop juggling and start growing? Head over to our website arctic-marketing.com for resources and tips to getting you real growth through marketing. Remember, we're here to help you craft success online!
Courses To Take:
Marketing Funnels Course [Link]
Complete Digital Marketing Course [Link]
Copywriting (Written Content & Ads) [Link]
Other Recommended Podcasts to listen to:
Marketing Secrets Show podcast by Russell Brunson
Marketing school - digital marketing and online marketing tips by Neil Patel and Eric Siu
Marketing Made Simple powered by Storybrand.
--- Support this podcast: https://podcasters.spotify.com/pod/show/crafting-success-online/support
Unlock the secrets to crafting a winning content strategy for busy SMBs in Episode 8 of Crafting Success Online!
Dive into practical tips on content formats, keyword research, and distribution channels to attract and retain customers. From video creation to podcasting and SEO, discover efficient strategies to maximize your online presence.
Hosted by Kason Olson, this episode equips marketers, entrepreneurs, and local business owners with actionable insights to dominate their local market.
Plus, don't miss the chance to win a year's of free social media scheduling and more integrated content creation tools ($4,000 Value) by entering our exciting contest! Follow Kason on LinkedIn, find the special keyword mentioned in the episode, and comment on the designated post.
LinkedIn Post Here: [Link]
Take your content strategy to new heights and stay ahead of the competition. Tune in now!"
- Other Resource Links -
Opus.Pro (Create Many Short Clips from Long-form Video)
ChatGPT or Gemini (AI Content & Written Generator)
iMovie (Video Editing - Beginner)
Davinci Resolve (Video Editing - intermediate)
--- Support this podcast: https://podcasters.spotify.com/pod/show/crafting-success-online/support
Tired of marketing campaigns that fizzle out? Discover the secret weapon for local businesses: The Milestone Model.
Forget scattered efforts and build sustainable growth, brick by brick. This proven roadmap takes you from branding basics to local SEO dominance, then ignites your business with strategic paid advertising.
Hear a real success story and learn how to attract loyal customers, build trust, and become a local hero.
Ready to ditch the hype and achieve measurable results? Learn more and schedule your free marketing strategy call at https://arcticms.com and launch your business to new heights!
--- Support this podcast: https://podcasters.spotify.com/pod/show/crafting-success-online/support
This episode of Crafting Success Online dives deep into content marketing, your website's fuel for attracting visitors and boosting conversions.
Learn 5 golden secrets to crafting magnetic content that ranks high on Google and captivates your audience.
Discover real-world success stories, from acupuncture clinics doubling patients to tech startups skyrocketing leads.
Plus, get a bonus tip: outsource content creation to free up your time and see results faster.
Don't let your website gather dust, unleash its full potential with magnetic content!
Click the link below to schedule a private one-on-one meeting with Kason Olson to chat about SEO options for your own company's online success:
https://tidycal.com/kolson/seo-consultation
Also, get a unique strategy report that includes competition analysis and market research plan for what Kason would suggest moving forward.
--- Support this podcast: https://podcasters.spotify.com/pod/show/crafting-success-online/support
Embark on a journey to unravel the secrets of online success with "Crafting Success Online: Effective Marketing Tips for SMBs Revealed." Hosted by Kason Olson, this podcast serves as a digital guide, sculpting triumph in the ever-evolving world of online marketing. In this episode, delve into the captivating art of website messaging, where each word plays a crucial role in breathing life into your digital canvas. Discover the power of a unified Call-to-Action (C.T.A.), a familiar melody proven to increase conversions by 121%. The playbook inspired by Donald Miller's 'Building a StoryBrand' unfolds, ensuring your website becomes a compelling chapter in the grand saga of your brand. Ready to craft success, one pixel and word at a time? Subscribe now for more insights and access the wisdom of storytelling on Amazon with the recommended read. Your digital triumph awaits from a third-person perspective!--- Support this podcast: https://podcasters.spotify.com/pod/show/crafting-success-online/support
Step into the digital atelier with Kason Olson on "Crafting Success Online."
Uncover the art of website design, from responsive choreography to captivating visual storytelling.
Learn the secrets of user-centric experiences and the need for a nimble, adaptive online presence.
In this episode, speed-dating takes a digital twist as we explore the impact of page load speed on user satisfaction.
Elevate your website's allure with creative call-to-action strategies, ensuring your audience takes the desired steps.
Ready to refine your online masterpiece? Visit gtmetrix.com to scan your website's speed and ensure it's a performance worth applauding.
Subscribe now for weekly strokes of digital wisdom!
--- Support this podcast: https://podcasters.spotify.com/pod/show/crafting-success-online/support
Explore the essential terrain of website accessibility laws in Episode 3 of "Crafting Success Online." Host Kason Olson navigates through the intricacies of WCAG & ADA, unveiling why it's not just a legal necessity but a moral imperative. Discover the impact of accessibility on your audience and the risks of non-compliance with real-world stats.Kason also introduces Arctic Marketing Solutions' AI solution, scanning websites for compliance, and boosting SEO with a sprinkle of magic tech. Access Your Free WCAG & ADA Website Scan Here: https://arcticms.com/wcag-ada-compliance-audit/--- Support this podcast: https://podcasters.spotify.com/pod/show/crafting-success-online/support
In Episode 2 of "Crafting Success Online," delve into the future of Google and SEO marketing in 2024. Uncover the evolution of search, upcoming core algorithm updates, and the spotlight on user experience. Witness the rise of visual search, exploring its impact on SEO and exciting opportunities for marketers.
Kason's insightful guide shares three strategies to future-proof your SEO efforts and adapt to the changes Google is making to help your website come out on top.
Subscribe to "Crafting Success Online" for future updates, visit our website for in-depth resources, and reach out to Arctic Marketing Solutions to stay ahead in the ever-changing world of online marketing.
--- Support this podcast: https://podcasters.spotify.com/pod/show/crafting-success-online/support
Welcome to "Crafting Success Online: Effective Marketing Tips for SMBs Revealed." Join Kason Olson, founder of Arctic Marketing Solutions, as he unravels the history of the agency in Episode 1. Kason, your host, connects with you on a personal level, sharing insights, and outlining a vision for businesses to thrive as well as what to expect for future episodes. Subscribe now for a roadmap to online success and practical marketing wisdom that resonates with SMBs.--- Support this podcast: https://podcasters.spotify.com/pod/show/crafting-success-online/support
Today we're going to go over the foundations of marketing funnels. We're going to be going over why funnels are so important, how to start constructing a funnel, and finally, we're going to go over what makes a funnel REALLY GOOD in the next 15 minutes
So the big question is… How are business and digital marketers like us supposed to keep up in an industry that is changing daily, help businesses advertise, and scale in such a way to compete against the big boys?
That’s the question and this podcast will give you the answers. I’m Kason Olson, a Digital Marketing Specialist, Entrepreneur, and Coach who helps struggling students and businesses advance and find their place in the online world. Welcome to… The Marketing Machine!
Feel free to send feedback to arcticmarketingsolutions@gmail.com and follow me on Instagram @Kason.ams
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Support this podcast: https://anchor.fm/kason-olson/support
Will be going over the top 5 FREE Digital Marketing Courses that I would recommend any business or digital marketing students to take so that they can further their skill set, knowledge, and credentials. These courses are great for anyone who is looking to grow their expertise in the marketing industry. The big question for today - "is there one course out there that has it all?" and in this podcast will give you the answer! Courses mentioned in this episode and their links are listed down below. Top 5 FREE Digital Marketing Courses:
Social Media Marketing Certification by HubSpot Academy - https://app.hubspot.com/academy/7235922/tracks/29?ruid=10108815 Inbound Marketing by HubSpot Academy - https://app.hubspot.com/academy/7235922/tracks/23?ruid=10108815 SEO Unlocked by Neil Patel - https://neilpatel.com/training/seo-unlocked/lesson-1-seo-introduction/ LinkedIn Liftoff by Heather Austin - https://heatheraustin.online/linkedin-liftoff/ 155 Years of Copywriting insights in 1.5 Hours by John Campbell - https://www.udemy.com/share/101ycWBkQeeVZRTH4=/
So the big question is… How are business and digital marketers like us supposed to keep up in an industry that is changing daily, help businesses advertise, and scale in such a way to compete against the big boys?
That’s the question and this podcast will give you the answers. I’m Kason Olson, a Digital Marketing Specialist, Entrepreneur, and Coach who helps struggling students and businesses advance and find their place in the online world. Welcome to… The Marketing Machine!
Feel free to send feedback to arcticmarketingsolutions@gmail.com and follow me on Instagram @Kason.ams
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Support this podcast: https://anchor.fm/kason-olson/support
Will be going over the topic of Market Research. How to conduct it, the resources that you can use. Why should you even do it? Stay tuned, cause we have the answers in this episode.
So the big question is… How are business and digital marketers like us supposed to keep up in an industry that is changing daily, help businesses advertise, and scale in such a way to compete against the big boys?
That’s the question and this podcast will give you the answers. I’m Kason Olson, a Digital Marketing Specialist, Entrepreneur, and Coach who helps struggling students and businesses advance and find their place in the online world. Welcome to… The Marketing Machine!
Feel free to send feedback and follow me on Instagram @Kason.ams or arcticmarketingsolutions@gmail.com
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Support this podcast: https://anchor.fm/kason-olson/support
Will be going over the topic of internships. How to find the right one and land your foot in the door to jump start your career. Should you only do one internship? What are some of the things that you should watch out for? Tune in for the answers!
So the big question is… How are business and digital marketers like us supposed to keep up in an industry that is changing daily, help businesses advertise, and scale in such a way to compete against the big boys?
That’s the question and this podcast will give you the answers. I’m Kason Olson, a Digital Marketing Specialist, Entrepreneur, and Coach who helps struggling students and businesses advance and find their place in the online world. Welcome to… The Marketing Machine!
Feel free to send feedback and follow me on Instagram @Kason.ams
This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Support this podcast: https://anchor.fm/kason-olson/support
This podcast will be going over the successes and learning experiences I've had over the years trying to advance my career as a Digital Marketer, Freelancer, and Entrepreneur. When it comes to figuring out how you want to work the rest of your life, it can be pretty daunting to think about. So can the thought of somehow building your resume, skill sets, credentials, and especially finding the right internships or materials that will help you advance in your desired career. In this episode I'm going to introduce the same battles that many of you have probably faced. Hopefully, my experience and story will help motivate you to keep pushing forward even when it seems impossible. You can always find ways to grow even when the environment you're planted in might not seem like it.
Support this podcast: https://anchor.fm/kason-olson/support