Ecom Optimization Secrets: Recent Episodes
Sean Farrington
Welcome to the Ecom Optimization Secrets podcast!
This show is for business owners who want to learn how to market on Amazon, without blowing through their cash on paid advertising and endless giveaways and finally feel free to enjoy their businesses.
Learn from Sean Farrington, the founder of the most effective Amazon Marketing service and system, Ecom Optimization.
Inside each episode, Sean shares his biggest “a-ha moments” and marketing secrets with complete transparency. From tough lessons, to mindset, to pure marketing strategy.
I've been talking to business owners who have already build up brands but are really shy about adding Amazon as a sales channel for their brands. During this discussion, I've come to realize that there are legitimate fears and concerns... But there are also a ton of advantages that most business owners don't know about...
AND there's one BIG DANGER that you need to know about...
►▷► My Checklist to get set up for Amazon Success (without the guessing)...
https://ecomoptimization.com/checklist
Checkout These Popular Videos
Top To Bottom Of Marketing Funnel | Where Your Amazon Listing Fits (Avoid This Pitfall): https://www.youtube.com/watch?v=COAuadGPo2g&list=PLHz4AeFgLOY2-W9vWq3abx8RjNdOmRrX6
Logos & Image Requirements For Amazon (2021 Punishment): https://www.youtube.com/watch?v=wqhpIF_DUIw&list=PLHz4AeFgLOY0II8OBvjPKQvbFrUjlvQkO
Who Wants A 3300% Sales Boost? | The 3 Amazon Prime Day Secrets You Need: https://www.youtube.com/watch?v=WqhTryZ05Is&list=PLHz4AeFgLOY0rZA6LsSdiJeow8rhk9gdi
Connect withme:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
I was talking with Jason who has just crossed $1 million in sales. Strangely, he was not excited about achieving that milestone. He was confused about what to do next.
Have you ever experience crossing a major milestone like that? Do you know what are you going to do?
If not and you are wondering how... check this out!
►▷► THE ULTIMATE AMAZON SALES CONVERSION BLUEPRINT - "How to get more Amazon Sales without the guessing..." https://ecomoptimization.com/blueprint
Checkout These Popular Videos
Amazon SEO 2021 - How To BOOST Keyword Ranking On Amazon: https://www.youtube.com/watch?v=jBsX9M2D0po&list=PLHz4AeFgLOY12NGKqrCHRMtY--XMhWfaX
This Is How Top Sellers Compete In Crowded Amazon Niches: https://www.youtube.com/watch?v=9ykfsnzgkAw&list=PLHz4AeFgLOY1SuZQE7CWLsJRv2sRdEE4M
Who Wants A 3300% Sales Boost? | The 3 Amazon Prime Day Secrets You Need: https://www.youtube.com/watch?v=WqhTryZ05Is&list=PLHz4AeFgLOY0rZA6LsSdiJeow8rhk9gdi
Connect withme:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
Inventory Limits, Virtual Bundles and Storefronts... Three things every Amazon Seller, like you, needs to know!
Want to steal these moves? Check this out!
►▷► THE ULTIMATE AMAZON SALES CONVERSION BLUEPRINT - "How to get more Amazon Sales without the guessing..." https://ecomoptimization.com/blueprint
Checkout These Popular Videos
Amazon SEO 2021 - How To BOOST Keyword Ranking On Amazon: https://www.youtube.com/watch?v=jBsX9M2D0po&list=PLHz4AeFgLOY12NGKqrCHRMtY--XMhWfaX
This Is How Top Sellers Compete In Crowded Amazon Niches: https://www.youtube.com/watch?v=9ykfsnzgkAw&list=PLHz4AeFgLOY1SuZQE7CWLsJRv2sRdEE4M
Who Wants A 3300% Sales Boost? | The 3 Amazon Prime Day Secrets You Need: https://www.youtube.com/watch?v=WqhTryZ05Is&list=PLHz4AeFgLOY0rZA6LsSdiJeow8rhk9gdi
Connect withme:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
I've been mentoring my son on E-commerce marketing and we were working on a bartending product when I showed him a little subversive trick to start thinking like a marketing Caesar...
Want to know what trick is that? Check this out!
►▷► THE ULTIMATE AMAZON SALES CONVERSION BLUEPRINT - "How to get more Amazon Sales without the guessing..." https://ecomoptimization.com/blueprint
Checkout These Popular Videos
Amazon SEO 2021 - How To BOOST Keyword Ranking On Amazon: https://www.youtube.com/watch?v=jBsX9M2D0po&list=PLHz4AeFgLOY12NGKqrCHRMtY--XMhWfaX
This Is How Top Sellers Compete In Crowded Amazon Niches: https://www.youtube.com/watch?v=9ykfsnzgkAw&list=PLHz4AeFgLOY1SuZQE7CWLsJRv2sRdEE4M
Who Wants A 3300% Sales Boost? | The 3 Amazon Prime Day Secrets You Need: https://www.youtube.com/watch?v=WqhTryZ05Is&list=PLHz4AeFgLOY0rZA6LsSdiJeow8rhk9gdi
Connect withme:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
In case you didn't know it, Amazon has become a bit crowded. It now has over 350 million listings... by definition, most categories on Amazon are saturated.
But what I want to do today was to offer what we found works in this increasingly saturated market. This will be useful to your booming business.
►▷► THE ULTIMATE AMAZON SALES CONVERSION BLUEPRINT - "How to get more Amazon Sales without the guessing..." https://ecomoptimization.com/blueprint
Checkout These Popular Videos
Amazon SEO 2021 - How To BOOST Keyword Ranking On Amazon: https://www.youtube.com/watch?v=jBsX9M2D0po&list=PLHz4AeFgLOY12NGKqrCHRMtY--XMhWfaX
Bottom of Funnel Amazon Seo Optimization: https://www.youtube.com/watch?v=Bw4Q5KoHKhg&list=PLHz4AeFgLOY0n_EzHkcjMenoxPjC6jvOS
This Is How Top Sellers Compete In Crowded Amazon Niches: https://www.youtube.com/watch?v=9ykfsnzgkAw&list=PLHz4AeFgLOY1SuZQE7CWLsJRv2sRdEE4M
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
Let me take you a behind the scenes to a discussion I had with a brand owner about bringing products onto Amazon to see if Amazon is really fit for your business... Because, truth is, Amazon may not be right for your business...
►▷► My Checklist to get set up for Amazon Success (without the guessing)...
https://ecomoptimization.com/checklist
Checkout These Popular Videos
Amazon SEO 2021 - How To BOOST Keyword Ranking On Amazon: https://www.youtube.com/watch?v=jBsX9M2D0po&list=PLHz4AeFgLOY12NGKqrCHRMtY--XMhWfaX
Bottom of Funnel Amazon Seo Optimization: https://www.youtube.com/watch?v=Bw4Q5KoHKhg&list=PLHz4AeFgLOY0n_EzHkcjMenoxPjC6jvOS
This Is How Top Sellers Compete In Crowded Amazon Niches: https://www.youtube.com/watch?v=9ykfsnzgkAw&list=PLHz4AeFgLOY1SuZQE7CWLsJRv2sRdEE4M
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
When working with business owners, brand managers, companies I find 2 types of people. 1st is the person just testing out the platform - meaning they kinda want to open up their sales channels and include Amazon as part of it, and see what Amazon can do. The 2nd is the one who has definitive goals for platform sales - they want to make this amount of money, they want to move this amount of product, and so on.
So if you're the 2nd type with definitive goals, this Podcast is for you...
►▷►
"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Videos
Amazon SEO for 2021 (What You Need To Know First)https://youtu.be/jBsX9M2D0poHow
To Rank For Keywords On Amazonhttps://youtu.be/jBsX9M2D0po
How To Pick Winning Keywords: https://youtu.be/omqGpSZajVI
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
We're onboarding a client for PPC, account management, and all the things we do in our hybrid system - bringing them into the system.
Specifically, we're looking at their paid advertising... It was a source subject, a source of pain - a pain point for them in their business -- this is what we discovered...
►▷►
"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Videos
Amazon SEO for 2021 (What You Need To Know First)https://youtu.be/jBsX9M2D0poHow
To Rank For Keywords On Amazonhttps://youtu.be/jBsX9M2D0po
How To Pick Winning Keywords: https://youtu.be/omqGpSZajVI
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
We are talking with an international client that sells in the US, Canada, UK, Japan. He was onboarding a lot of his products from the UK into our system, and we were looking at his paid advertising, keyword research, and paper click advertising.
One of the things we're finding is he was offering a very competitive space. It may seem unique but actually, it is not.....
►▷►
"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Videos
Amazon SEO for 2021 (What You Need To Know First)https://youtu.be/jBsX9M2D0poHow
To Rank For Keywords On Amazonhttps://youtu.be/jBsX9M2D0po
How To Pick Winning Keywords: https://youtu.be/omqGpSZajVI
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
This week, I've been sitting down with interns and having a leadership meeting with them... And I was going over a quote, at the beginning of the meeting I told them to write down this quote, "Good Artists Borrow, Great Artists Steal."
Then I asked them, does anyone know where that quote came from?
►▷►
"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Videos
Amazon SEO for 2021 (What You Need To Know First)https://youtu.be/jBsX9M2D0poHow
To Rank For Keywords On Amazonhttps://youtu.be/jBsX9M2D0po
How To Pick Winning Keywords: https://youtu.be/omqGpSZajVI
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
This week at Ecom we've been working on prepping for Prime Day with our clients. In case, you don't know what's Amazon Prime Day, and you've been hidden under the rock for the past few years... you must check this out!
►▷►
"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Videos
Amazon SEO for 2021 (What You Need To Know First)https://youtu.be/jBsX9M2D0poHow
To Rank For Keywords On Amazonhttps://youtu.be/jBsX9M2D0po
How To Pick Winning Keywords: https://youtu.be/omqGpSZajVI
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
If you're looking at becoming an international seller on Amazon - ie. launching from UK, Australia, Canada into the US (or the other way around) there is a pitfall that happens when you let Amazon try to help you out... Here's how to avoid that pitfall...
►▷►Additional Content You May Like►▷►
"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com
Checkout These Popular Videos
Amazon SEO for 2021 (What You Need To Know First) https://youtu.be/jBsX9M2D0poHow
To Rank For Keywords On Amazon https://youtu.be/jBsX9M2D0po
How To Pick Winning Keywords: https://youtu.be/omqGpSZajVI
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
Adding values to people's lives by interacting, creating videos/podcasts that will ultimately inspire them or that will be useful to their business is sort of my horsepower range. That's why this past week, I've been focusing on creating not just content but VALUES. Perhaps you can relate to that.... realizing there are some areas you're really good at?
►▷►
"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Videos
Amazon SEO for 2021 (What You Need To Know First)https://youtu.be/jBsX9M2D0poHow
To Rank For Keywords On Amazonhttps://youtu.be/jBsX9M2D0po
How To Pick Winning Keywords: https://youtu.be/omqGpSZajVI
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
This past week we helped a client from Europe onboard into Ecom Optimization and we had a discussion about Enhanced Brand Content that brought up something I think affects a lot of fo sellers... Especially sellers like this who have great sales and are expanding fast, even with a Big Box Retailer here in the US.
What I love about them is that they're bringing their products to market without the help of Amazon and are now looking to expand. Anyway, check it out.....
Also check out...
►▷►
"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Videos
Amazon SEO for 2021 (What You Need To Know First)https://youtu.be/jBsX9M2D0poHow
To Rank For Keywords On Amazonhttps://youtu.be/jBsX9M2D0po
How To Pick Winning Keywords: https://youtu.be/omqGpSZajVI
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
I answer a question from the forums from this past week from a person who hired agency to get them to page 1 on Amazon, and now he's worried...
►▷►
"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Videos
Amazon SEO for 2021 (What You Need To Know First)https://youtu.be/jBsX9M2D0poHow
To Rank For Keywords On Amazonhttps://youtu.be/jBsX9M2D0po
How To Pick Winning Keywords: https://youtu.be/omqGpSZajVI
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
During a Strategy Session this past week our current discussion over top, middle, and bottom of funnel activities came into focus. Let me take you behind the scenes to that discussion and the strategy we ultimately developed.
FREE MASTERCLASS ►▷► "3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Videos
Before You Use Shopify To Sell On Amazon https://youtu.be/8x2G_KrsDIo
Amazon SEO for 2021 (What You Need To Know First) https://youtu.be/jBsX9M2D0poHow
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
Today's episode we step into a client discussion I just had during a product launch where he questioned my strategy based on Top, Middle, and Bottom of funnel marketing. It brought up an important subject about where Amazon (or any other marketplace) fits into your overall all Ecommerce strategy.
FREE MASTERCLASS
►▷► "3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Videos
Amazon SEO for 2021 (What You Need To Know First) https://youtu.be/jBsX9M2D0poHow
To Boost Rank For Keywords On Amazon https://youtu.be/jBsX9M2D0po
Connect with me:
Website:https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
I was inspired by a conversation with a client this week and wanted to share how she used this one skill to determine the quality of her business.
►▷► "3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Episodes
Using Shopify to Sell On Amazon (Listen To This Episode Before Using The Integration) https://anchor.fm/sean-farrington/episodes/Using-Shopify-to-Sell-On-Amazon-Listen-To-This-Episode-Before-Using-The-Integration-eqpbo3
Youtube Fallacy & The 3 Moves You Need To Be Devastating In Ecommerce: https://anchor.fm/sean-farrington/episodes/Youtube-Fallacy--The-3-Moves-You-Need-To-Be-Devastating-In-Ecommerce-eq9kg4
Check out my videos as well:
https://www.youtube.com/c/SeanFarrington
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
Hey, maybe you got the email, maybe you didn't but Amazon's Early-Reviewer Program is officially dead. I had sellers reaching out to me and asking what it means and what to do, so we cover that in today's episode. Check it out!
►▷► "3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Episodes
Using Shopify to Sell On Amazon (Listen To This Episode Before Using The Integration) https://anchor.fm/sean-farrington/episodes/Using-Shopify-to-Sell-On-Amazon-Listen-To-This-Episode-Before-Using-The-Integration-eqpbo3
Youtube Fallacy & The 3 Moves You Need To Be Devastating In Ecommerce: https://anchor.fm/sean-farrington/episodes/Youtube-Fallacy--The-3-Moves-You-Need-To-Be-Devastating-In-Ecommerce-eq9kg4
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
Email: sean@ecomoptimization.com
Today I go behind the scenes on my own marketing to discus the moves I am making to push my business forward, and the dark confession of all marketers like me...
Check out:
"3 Weird Secrets I Use To Bring Products Onto Amazon And Win In Insanely Competitive Niches (Without Blowing Cash On Giveaways Or PPC)" https://go.ecomoptimization.com/
Checkout These Popular Videos
How To Rank For Keywords On Amazon https://youtu.be/jBsX9M2D0po
How To Pick Winning Keywords: https://youtu.be/omqGpSZajVI
Connect with me:
Website: https://ecomoptimization.com
Facebook: https://www.facebook.com/EcomOptimization
Email: sean@ecomoptimization.com
I've been blessed to spend years and years working with artists and designers. Here's a sneak peek behind the scenes of working with great designers to create marketing that moves the needle.
Join me on my YouTube channel: https://www.youtube.com/c/SeanFarrington
Find more in depth help at: https://ecomoptimization.com/
After having a number of clients use the Shopify to Amazon integration, I thought I would share results and next steps for you and your business.
Masterclass mentioned in this episode: https://go.ecomoptimization.com
Masterclass Mentioned During Show: https://go.ecomoptimization.com/
Learn how to avoid the Youtube Fallacy and instead grab the only 3 moves you need to win in eCommerce
Masterclass Mentioned During Show: https://go.ecomoptimization.com/
In this episode we discuss how you can figure out which product to launch first onto Amazon.
Masterclass Mentioned During Show: https://go.ecomoptimization.com/
A recent discussion with a designer brought up what happens when moving forward in those Next Step transitions.
Masterclass Mentioned During Show: https://go.ecomoptimization.com/
A behind-the-scenes discussion about a recent project that raised the question of what to do when Amazon sales are just not working?
Masterclass Mentioned During Show: https://go.ecomoptimization.com/
A client just reacted negatively. Your thoughts welcome...
Masterclass Mentioned During Show: https://go.ecomoptimization.com/
A behind-the-scenes crisis that came up when a client received a scary notice from Amazon, and how to handle it for your own business...
Masterclass Mentioned During Show: https://go.ecomoptimization.com/
A crazy story that led to more sales. Will this framework help your Amazon sales?
Masterclass Mentioned During Show: https://go.ecomoptimization.com/
A client just asked me about launching into a new niche. Hope you like my reply...