Underscore: Recent Episodes
Aniruddha Pawade
Underscore is a show dedicated to music, podcasts, and people in the audio business. The show highlights themes, news and stories from the audio space. I’m Aniruddha Pawade - a Radio & Podcast consultant with a portfolio of critically acclaimed and award winning work in audio. In case you want to share feedback or want to get in touch, please DM via LinkedIn.
Your work as a Podcaster doesn't end when the episode goes live. Getting audience to tune in takes a lot work. In this episode, I share my thoughts on marketing your podcast if your whole podcast team is just YOU!
Do follow this show if you think it brings you value. Sending a massive virtual hug your way if you are thinking of sharing this podcast on LinkedIn 🤗
Make sure you do your homework when starting a show. I share my thoughts on figuring out the why of your show, how to get people to listen to you, promoting your show, and getting feedback.
In this episode I share my perspective on A.I. and Deepfakes, and how the tech will impact the audio industry & people. With the expansion of AI driven applications, the world we know is changing fast. I share my thoughts on the same. The episode also features Prateek Sharma, a Senior Journalist from Delhi. Prateek shares insights on the fight against deepfakes & misinformation, and how AI will change journalism and audio industry.
Obama Video by Buzzfeed: https://www.youtube.com/watch?v=cQ54GDm1eL0
Experiments with Google: https://experiments.withgoogle.com
Facebook will soon start featuring podcasts tab on the pages. With this change, what impact will it have on creators and fans? Apart from increase in listens, will it supercharge revenue earning for the creators? My 2 cents on the new features Facebook plans to add to the platform.
Facebook In-Stream Ads requirements (Click here).
The competition is always tough and the client budgets at their lowest. I share my thoughts on how to give value and gain value with your work, and how to create long term partnerships with key clients.
If you liked what you heard, and you work in the audio business, do subscribe to the podcast. Always open to feedback. You can DM via Linkedin.
Let’s talk about making great playlist. What factors do we consider when making a playlist. Does it make a difference if the medium changes? And what has future in store for us with ML + AI are improving the Music Recommendation Systems (MRS).
Change is the only constant! I’ve moved from the broad content based topics to more focused discussion about the audio space. Hope this change brings more value to you!
Aditya is the Co-Founder and CEO of IdeaBrew Studios. We spoke about growth of podcasts in India, rise of on-demand audio, how brands can leverage podcasts in long term, and insights that can be useful for podcasters wanting to get their podcasts sponsored by brands.
Know more about IB and AW: ideabrews.com and audiowallah.com.
PS. The notorious Mumbai monsoon makes a guest appearance in between for a few minutes. Please excuse the slight background noise during the conversation.
Vasundhara from Spotify India speaks about their new initiative - AmplifiHer. The initiative focuses on getting creators from the industry together to empower other women. Know more here: https://amplifiher.byspotify.com/
Simran Doshi is a freelance copywriter who specializes in website content writing, social media posts, and blogging. Here is a conversation about good copy, writing for different platforms & becoming a freelance writer.
Ankur is the Founder and CEO of Corporate Shiksha. I spoke to Ankur regarding how content can be driven with a motive of value generation. We spoke about Corporate Shiksha, Value Driven Content, How COVID-19 has changed the content business and Ankur’s life learnings. You can know more about Ankur on LinkedIn & follow him on Twitter.
A conversation with Vikas on building up a great Resume. Vikas shares some fantastic insights.
The massive amount of content that we come across on a daily basis on social media, and all other mediums makes me think how much of it do we retain and how relevant does it stay in short term and long term.
Why do we binge watch movies & series? Here’s my take on what is used as a formula for fueling the time spent viewing for any medium.
Conversation with LinkedIn Expert - Sampark Sachdeva who talks about all things LinkedIn and growing beyond the platform with great content.
These days I spend most of my time on LinkedIn looking for new assignments. More often that not my LinkedIn feed is full of motivational posters, course completion certificates, life mantras, comments for better reach, employee of the month mementos, and the worst (takes dramatic pause), TikTok style viral videos. This might come across as a rant against LinkedIn but is not. This kind of stuff is agnostic to a platform. It shows up on WhatsApp, Facebook, Twitter, and office walls. Coming back, there are things that are really good about LinkedIn. Especially being currently the best solution to networking & seeking assignments or jobs. Value of a platform is something that I consider important. The Why or the reason of existence of a platform is linked to the content that shows up on it. Facebook helped you connect with friends & family, Instagram took it a step ahead and let people share their life with beautiful looking photos. What does LinkedIn offer?
Medium is the message, said Marshal McLuhan in his book Understanding Media – The Extension of Man, published in 1964. He focused on the medium rather than the message. In his opinion, it was important to examine the effect of the medium – like TV, print and radio instead of the incidental effect of the information broadcasted through that medium. McLuhan wanted to point out that the medium has the capability to affect and alter our behavior. It still holds true. The way we communicate in just 140 characters or less, how we prefer sending a meme or an emoji instead of text, and how the cellphone has made its way to a dining table – our behavior has been changed by the mediums we use. The medium has influenced us since a long time, although not all of us have realized how it has changed us. I agree with McLuhan and yet I’d like to present the case for the message.
While podcasts, movie platforms and music apps are on the rise, radio feels like an old has been who still seems to loom around and make its presence felt every now and then. COVID-19 has been thought to have made things worse for radio stations across the world but is that so? Why do people still listen to radio?
What makes content good? What key aspects should you consider when you make your next movie, podcast or series? Here is my perspective.