The Everyday Storyteller: Recent Episodes
Hilary Salzman
For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time.
In each episode, I will share one thing you can do, write or think about to help you grow confident in your voice and create the daily habits and mindset you need to be your own everyday storyteller.
Together we'll break down the barriers that stop you from using our voice and telling your stories to achieve what you deserve in your lives, business, career and relationship.
Can you believe it? This is the 149th episode of The Everyday Storyteller and the final one before I embark on a well-deserved summer break. So it seems fitting I use this episode to explore the positive impacts having a rest can have not only on your energy levels but also your creativity, ensuring you can show up for you audience in the most brilliant way possible.
Thank you for all your support this season and the love you’ve shown the show. I'll be back in September with more stories, tips, and guidance.
If there are any topics you'd like me to cover, please let me know via the Q&A (if you’re on Spotify) via email or DM message.
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
We all know that communication is a powerful tool that can either build or break relationships. Our words possess this amazing ability to inspire, motivate, and uplift others. But, here's the catch: they can also have unintended consequences that leave a lasting impact. When we make seemingly harmless statements based on our own experiences or abilities, we might inadvertently shape the thoughts and beliefs of those listening. It's like having a superpower that we need to wield with caution.
I share my strategies to ensure that your conversations have a positive effect:
- Empathy and perspective: Put yourself in the other person's shoes.
- Encouragement and support: Focus your stories on lifting people up.
- Promote a growth mindset: Emphasise the value of your own learning and growth.
- Lead by example: Remember, actions speak louder than words.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I’m a people pleaser. Fact. I’m getting better now - or at least I’m more in control of it simply because I’ve experienced the destructive consequences it brings.
I often tell this story to help others going through similar experiences because by sharing your unique story, you can connect with others and provide them with valuable insights based on your own experiences. In turn, they will support your vision, cheer you on, and remind you to be true to yourself.
Have a think today about the following questions and explore whether now is the time to start re-writing the story you really want to tell.
- What do you want your story to be?
- What do you believe in?
- What do you want to be know for?
- What do you want to sound like?
- How do you want your life to feel - and how do you want to make others feel?
- How do you want to be remembered?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
When we were children, before countless individuals dampened our creativity, crushed our dreams, and made us feel the need to conform for acceptance we possessed vivid imaginations and the ability to think beyond the obvious. We had the innate power to connect with others simply by sharing what was on our minds, unfiltered and uncensored, wearing our emotions on our sleeves. But all to often now, as adults, we are bound by the "should haves" and "aught to’s.”.
In this episode I question what would happen if we adopted the mindset of a child when it came to allowing ideas to flow freely, embracing our emotions and quite frankly, just having a bit of fun with out stories.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
We humans have an insatiable thirst for knowledge and a burning desire to find answers. So why do some people, including brands, make it so darn difficult for us to get basic information that helps us make a decision to buy or not to buy?
In this episode I explore a few things you should be thinking about when writing your homepage or social media profile to make it super clear - and really easy for your ideal clients to find the information they need to make an informed decision about you.
If you would like an expert to transform your website copy from boring to brilliant and boost your online sales conversion, here are all the ways you can get in touch:
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Have we all got a story to tell? Yes.
Does it have to be life changing? No.
Do your customers want to hear it? Yes, 100%
Do I have to share everything with everyone? No, not if you don’t want to.
Will storytelling help me build my business. Yes. Why don’t you try it and see?
Here are a few tips to help you get started - or remind you of the basics if things are feeling a little tough right now when writing or sharing your stories.
- Identify your core message: Determine the key takeaway you want your audience to remember and align it with your business goals.
- Craft a compelling narrative: Structure your story with a clear beginning, middle, and end and put your ideal client at the heart of it.
- Connect on an emotional level: Share personal anecdotes and moments of vulnerability to build trust and establish a genuine connection with your audience.
- Practice active listening: Pay attention to your audience's needs and feedback. Adapt your storytelling style accordingly to ensure resonance and engagement.
- Use different mediums: Experiment with various storytelling formats, such as written articles, social media posts, videos, or podcasts. Find the way that best suits your style and resonates with your audience.
- Continuously refine your storytelling skills: Seek feedback, learn from other successful storytellers, and consistently practice and refine your craft.
I will be taking a short break for summer soon but all my episodes will be available for you to dip back in and out of whenever you need a refresh or confidence boost.
Keep an eye out throughout August on my Instagram or LinkedIn for details. All my contact information is below.
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Boring subject lines never inspire anyone to open your emails. Get it nailed and they will but don’t stop there. Here are some tips for making sure not only do your newsletter or sales emails get read, but your audience take action from them too.
- Know you audience intimately and speak directly to them
- Write in your own voice and let you personality shine through
- Tell your audience ‘what’s in it for them’ in the first sentence
- Be explicit in what you’re offering. Don’t make your audience work to find out the benefits.
- Don’t hide the price. Be upfront but don’t forget the benefits quickly after.
- Always include a clear call to action - be creative to make it irresistible.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
When we embrace our own struggles and share how we’ve triumphed over them, we can inspire others and give them hope - surely that’s worth any comfortable feelings or fears you might have?
Take a moment to consider how you could delve into your own personal stories as a means of offering guidance and hope to others.
-
Being vulnerable and open about your insecurities can foster a profound sense of connection and motivate others to embrace their own vulnerabilities and find strength.
-
Celebrating successes and milestones demonstrates that progress is possible, reassuring others and encouraging them to preserve and celebrate their own wins.
-
Share resources, strategies and experiences to provide hope for those seeking supporting or looking for a way forward.
By living your truth and being unapologetically you, you become an authentic role model for others. Your courage, resilience, and determination inspire others to embrace their own stories, dreams, and aspirations, instilling in their ability to create positive change and fostering hope for a brighter future.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Acronyms, clichés, self-centred language, and other misleading tactics get in the way of effective communications and turn your customers right off. So how do you keep your communication customer-centric, authentic, and free from buzzwords to make a lasting impression?
- Say no to TLAs (Three-letter acronyms) as they can be confusing
- Avoid cliches and focus instead on being honest and original in describing the value your business offers.
- Make sure your customer is always the hero of your stories - avoid starting every sentence with ‘I” and focus on more inclusive language like “you”, “we” and “us”
- Avoid any false claims and focus instead on showcasing your strengths and what makes you different.
- Let your customers see your expertise through concrete examples and customer case studies
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I’m seeing a growing trend among small independent brands, even those who set up initially with profit in mind, to embrace a more community-oriented and environmentally conscious sense of purpose.
It’s a powerful acknowledgement that we all have a role to play in shaping the world around us, for better or worse. But how do you tell your story, when you’re more about the collective benefit of what you do, rather than the individual. And how can you use that story to attract and unite people being your cause?
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Whenever I get creative block I find myself annoyingly singing Natasha Bedingfield lyrics. Which as you can imagine, doesn’t help at all. But if you were a teenager of the 90s, you’ll probably recognise it… Tryna find the magic. Tryna write a classic. Don’t you know/ Wastebin full of paper. Clear rhymes see ya later! Oh and the best line of all - nothing I write is ever good enough.
Truth is, even the most imaginative minds sometimes experience creative block when it comes to telling their own business stories. Don't fret! Today I’m going to share some effective ways to overcome creative block and unlock your storytelling potential.
- Be vulnerable and share genuine experiences
- Seek inspiration beyond your niche
- Revisit your core purpose and passion
- Don’t limit yourself to a single medium or channel
- Reach out to other women for brain storming sessions or collaborations
- Don’t forget your customer’s stories
- Break free from perfectionism!
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
As small business owners, we often have to make tough decisions, like putting up our prices to ensure we’re paid our worth against a back drop of a cost of living crisis.
But here's the thing: by incorporating storytelling techniques, we can not only communicate the reasons behind the price increase but also help our customers see the value and benefits they will receive.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Imagine you're a baker who has perfected a new gluten-free bread recipe. How do you talk about your product?
Do you say, "Most bread on the market is filled with unhealthy preservatives and processed ingredients. They're terrible for your health! But MY bread is gluten-free. Or do you say? "Imagine biting into a slice of warm, freshly baked bread that's not only incredibly delicious but also gluten-free.
In this epidote I explore how to talk about the benefits of what you sell without coming across as pushy or negative.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
We can all tell predictable stories about our business but unfortunately (and check LinkedIn for evidence of this) when you’ve heard one, you’ve heard them all.
To help get your creative juices flowing here are some ideas for more unique stories you may not have thought about.
- The Community Impact Story. This is where we share how our small businesses have positively influenced our local communities.
- The Behind-the-Scenes Story. This is the part where we give our audience a sneak peek into the daily operations and the hard work that goes into running our businesses. Check our Belinda at Pothies for great examples of behind the scenes content shared over Reels and TikTok
- Your founding story. This one's always special because it's your unique journey.
- The Failures and Lessons Learned Story. Yes, we've all faced setbacks, made mistakes, and encountered challenges along the way. But guess what? These stories can be incredibly inspiring and insightful.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Why is it so important to always centre your business stories around your customer rather than you?
- It makes you more relatable: Customers relate better when your story focuses on their needs and challenges. It creates an emotional connection and helps them see the benefits of your products or services.
- It informs of your value: By making the story about your customer, you can highlight how your product or services provides solutions to their problems. It shows the value you bring and how you make a positive impact.
- It shows empathy and understanding: When you make the customer the star, you demonstrate that you understand their pain points and desires. It shows you genuinely care about their needs.
- It builds trust: Stories with real-life examples or testimonials build trust. Customers appreciate businesses that prioritise their needs and one ay to do them is to make them the hero.
- It helps you stand out: Focusing on your customer sets you apart from the competition. It shows you prioritise customer satisfaction and their success.
- It makes you engaging and memorable: Stories centred around customers create emotional connections and are more likely to be shared, helping to spread your brand message.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Did you know that some of the most powerful stories you can share for your business are the ones that come out of your customer’s mouths? But they are not always free flowing. It’s time to dig a little deeper beyond the surface and engage in some more meaningful conversations with your customers. Here are some ways to help you do just that.
-
Truly listen to your customers. Practice active listening by giving them your full attention, maintaining eye contact, and showing genuine interest in their experiences. Encourage them to share their stories and allow them the space to express themselves fully. By actively listening, you create a safe and open environment where customers feel comfortable sharing their thoughts and emotion - empathy, good for trust and relate tips
-
Instead of asking simple yes-or-no questions, ask open-ended questions that encourage customers to elaborate and share more details. For example, ask questions like "Can you tell me more about that?" or "How did that experience make you feel?" This prompts customers to dive deeper into their experiences and provides you with richer, more insightful stories.
-
If 1:1 interviews are not your thang, consider surveys instead - Survey Monkey is a great tool for this. Design questions that explore their motivations, challenges, and the impact your product or service has had on their lives. This allows customers to reflect on their experiences and provide thoughtful responses that can form the basis of powerful stories. Understand why the challenge matters to them; ask for their drivers, what they’re trying to achieve personally, what will happen if they don’t get it. And use this info - create different personas and target your stories to them.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
We all have those stories that run on repeat in our heads and get in the way of us moving forward. In this episode I look at the challenges this creates for women and how to re-think it.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Did you know that Joan Collins, famed actress, 80”s glamour puss and AUTHOR who penned an entire autobiography without actually writing? And what did she do instead? She dictated it all onto a recorder.
So, if writing really isn’t your thing, why not record what you want to say into your phone and transcribe from there? There are even apps that can do that for you. Or why not go bold and ditch the words altogether. There are lots of great illustrators out there who can take your ideas and turn them into pictures. One of my favourite’s is a lady called Sam Warburton.
https://samwarburtoncontentcreator.com/
https://www.instagram.com/sam_warburton_contentcreator
Or just take some snaps on your phone, share them on your Instagram and let them tell your story and engage your audience. Or why not try an Infographic - there are some great templates on Canva which you can use and make your own.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Your personal story is a powerful way to challenge bias, promote understanding and foster empathy. Here are some strategies for using your story to address and overcome prejudice:
- Take ownership of your story and embrace it with confidence. Be proud of the things that make you unique and use your story to enlighten and educate
- Use your story of a platform to raise awareness; share insights into your experiences, culture or perspective to help others gain a better understanding
- Open up channels for honest and respectful conversation
- Highlight the positive impact that diversity and inclusion have had on your life and the lives of others you know
- Focus on the shared human experiences that transcend prejudice and highlight universal themes including love, joy, compassion, resilience and hope
- Share your personal struggles, challenges and triumphs to create a safe space for others to share their vulnerabilities too
- Advocate for policies, practices and initiatives that promote diversity, equity and inclusion.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Using business stories as a tool to break down barriers with your audience can be a powerful way to connect on a deeper level and foster meaningful relationships, especially when you are a new entity to them. Here are some ways you can use business stories for this purpose.
- Authenticity is the foundation of building trust. By being open and vulnerable, sharing genuine stories that reflect your values, experiences, and challenges, you create an atmosphere of authenticity that resonates with your audience and encourages them to relate to your journey.
- Find common ground with your audience by identifying shared experiences or challenges. Craft stories that highlight these shared experiences, demonstrating that you understand their perspective. When your audience sees themselves reflected in your stories, it creates a sense of familiarity and breaks down the barriers between you.
- Encourage feedback, comments, and dialogue around your stories. Actively respond and engage with your audience, showing that you value their input and perspectives.
- Understand the pain points and challenges faced by your audience, and incorporate stories that address these issues. Share how your business or products have helped overcome these obstacles and made a positive impact. By showing empathy and offering solutions, you build credibility and establish a bond with your audience.
- Break down barriers by using your business stories as a means of education. Share stories that inform and enlighten your audience about topics relevant to your industry or niche. This not only positions you as an authority but also demonstrates your willingness to share valuable knowledge and insights.
- Create opportunities for your audience to share their stories with you and with each other to foster a sense of community. Actively encourage and showcase user-generated stories, testimonials, and reviews.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Imagine if all our stories were told by men. How skewed a world would we have?
Storytelling is an influential tool that shapes our understanding, perceptions, and decision-making processes. It allows us to connect, inspire, and learn from one another. We need more female business storytellers and here’s why:
- Representation and diversity enriches narratives and fosters innovation and inclusivity
- We have a commitment to inspire the next generation - when girls see successful women sharing their business stories, it ignites a spark within them.
- To build networks and connections that foster personal growth and pave the way for more women to succeed in business.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
When there are some many different choices on offer to us as consumers, we need to find a way to filter our options. And aligning with brands that share our values has become an increasingly important way of doing that.
Are you clear on what your values are and more importantly, how do you share these values with your customers.
In this episode I share why your values matter so much to your customers and how to start thinking about yours.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Having a clear brand story is a really helpful foundation for your business to establish a sense of direction, make purposeful decisions and help your customers audience understand exactly what you’re hear for. But, what does it all really mean. And what on earth is the difference between purpose, mission and vision?
- Purpose - the reason your exist and what motivates you.
- Vision - a compelling and aspirational statement that paints a vivid picture of what future success looks like for you and provides inspiration and direction.
- Mission - the specific actions and strategies you undertake to fulfil your purpose and achieve your vision.
- Values - the guiding principles that shape how you behave, the decisions you make and, as you grow and take on staff, the culture of your business.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Virtue signalling - superficial displays of virtue and value, does absolutely nothing when it comes to maintaining authenticity and building trust with your audience. I would go as far to say, it can actually be pretty damaging to your brand too. But it’s not always easy to know when you’re doing it, especially if there something happening in the world that everyone seems to be commenting on (think Black Lives Matter, International Women’s Day, Pride month etc)
In order to make sure you don’t fall into the tap, I share some tips to help you think about your messaging and stay authentic to what you believe in.
- Be genuine
- Focus on action, not just words
- Focus efforts on providing value to your audience
- Promote inclusivity and diversity
- Be transparent
- Engage in meaningful chat
- Avoid overusing buzzwords and trends
- Back up your claims.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Giving your customers a platform to tell stories about your business is a fantastic way to foster engagement, build trust, and create a sense of community.
Here are some steps you can take:
- Set up a dedicated section on your website where customers can share their stories.
- Use social media to create opportunities for customers to share their experiences
- Motivate customers to share by providing incentives.
- Implement reviews and testimonials
- Conduct interviews or case studies.
- Host events or webinars where customers can discuss how your products or services have impacted their lives or businesses.
- Engage with user-generated content
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Storytelling is a powerful tool in the world of business - and it’s a tool that’s right at your finger tips with a little bit of guidance and support.
I share three simple yet effective ways to elevate your stories from forgettable to unforgettable:
- Embrace the power of emotions
- Paint vivid mental pictures
- Incorporate unexpected twists or surprises
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
If you've done anything, gone anywhere, spoke to anyone, you have a story to tell.
I share how you can uncover yours when you really don't think you have one:
-
Reflect on your journey - how your business came to be
-
Identify what's unique about what you do
-
Connect with your audience and think what stories they need to hear
-
Highlight the impact you have on others
-
Be authentic
-
Practice and refine.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Your brand story (purpose, vision, mission, values) helps you create an emotional connection with your customers, building trust and loyalty. It sets a foundation for the company's reputation and helps clients understand the values behind your products or services.
Your business stories provide transparency and authenticity, showing the human behind the curtain and demonstrating how you’re able to overcome challenges and deliver on your promises.
Listen to today's episode to find out more.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Despite being brilliant at what we do, it’s all too common to lose confidence when speaking in public. Normal? Yes. Fixable? Yes, with a little time and practice.
In this episode, I share my tips for harnessing your strength and confidently telling your story:
- Know your worth and embrace authenticity.
- Cultivate self-belief through self-care.
- Prepare and practice.
- Focus on your body language and voice modulation
- Surround yourself with a supportive community.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
The brilliant Suzi @story_publishing produces this podcast
Analogy. Metaphor. Simile. You might wonder, "What do these fancy words have to do with business stories?" In this episode, I'll show you how you can use them to add some interest, creativity, and clarity to your narratives, making them memorable and engaging.
Enjoy!
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Opening up to your audience can help you build deeper connections, creating trust and encouraging more meaningful conversations. Here are my tips:
- When you talk about your own experiences, you’ll naturally display some of the emotions you felt at the time, making it a much more authentic interaction.
- Conflict is a powerful tool. Don’t be afraid to talk about times when you faced down potential disaster but succeeded in the end. Or even when actually you didn’t succeed but you learnt a key lesson from it.
- Make sure your story has a positive message. Being vulnerable isn’t about getting the sympathy vote; it’s about sharing in a way that helps your audience to do something.
- Invite your audience to share and give them a platform to do so. Being part of a discussion about vulnerability is often an easier route than just putting yourself out there alone.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
How do you navigate all the latest terms and language for your business? Do you need to be all over the zeitgeist and totally on trend. Or is there an easier way?
So, the good news is, you're free to pick and choose what works for you - and more importantly your audience.
- Understand your audience and what they're talking about right now.
- Find the words and language that work for you and youor audience - be authentic.
- Avoid alienatnig your audience with too many in-jokes or terms they won't understand.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
When it comes to business storytelling being specific is your new best friend. But how do you go about getting specific?
Step 1 - Define your ideal client/s so you can personalise your message specifically to their needs, wants and desires. Make them the main character of your stories - rather than you or your products or services.
Step 2 - Think about that ideal client every time you pick up the pen or open your laptop to write. Make sure every business story you tell is about them, the needs they have and how their life is made better as a result of their decision to buy from you.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
At the Podcast Show in London I witnessed a masterclass….in how not to connect with your audience. Truly it was a shocker but it really got me thinking and I wanted to share my tips for telling a more engaging story when speaking in public:
- Know your audience and what is going to be most interesting and relevant to them.
- Before you’ve even said your name, tell a story.
- Keep facts and figures to a minimum - and only use them to evidence a point you’re making
- Ditch all the buzz words, jargon, fancy pants things you think you SHOULD say just because you’re standing up in front off people.
Most importantly, enjoy it. If people tune in to see you, it’s because they want to genuinely hear what you have to say and learn from you so give them what they want :-)
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
For many small business owners, selling doesn't come naturally. Yet it's one of the many different hats we have to wear if we want to grow and be a success, whatever that means to you. I definitely learned this lesson the hard way. And now I would like to help you avoid making the same mistake as me!
In this episode I explore how selling what you do is actually more about a shift in mindset, than any swanky tools or techniques and how using your story can help you attract the right audience and get them to buy from you.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I share 5 tips for using storytelling to engage and grow your audience.
Tip 1 - Find your story; identify your key message and purpose.
Think about what your audience care most about (not just what you think is interesting). Look at what problems they’re looking to solve. And use this to create an engaging and compelling story that resonates with them.
Tip 2 - Spend the time to figure out your hook - you’ve only got a couple of seconds to make an impact.
Drama and emotion are good for this. Why not share a time something went epically wrong to create intrigue and a desire to listen on?
Tip 3 - Use anecdotes and examples to bring your story to life.
Avoid listing facts and figures and use real-life examples to show your audience what you mean and how this can help them. That’s not to say don’t include data in your content if it’s relevant (cleverly placed data can boost credibility) but tell it in a story that will pique the interest of your average client.
Tip 4 - Collaborate with other storytellers
Work with other content creators, storytellers and small business owners to reach new audiences and connect with like-minded people who share similar stories and experiences.
Tip 5 - Be yourself.
Sharing stories is a chance to let your audience get to know the real you. Talk how you usually talk. Be genuine, honest, and authentic. A little bit of humor doesn’t go a miss (audience-appropriate, of course!)
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
In today's episode I talk about all the things that could have easily stopped me from starting a podcast and exactly how I overcame them.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Do you know what the first story ever told was about? No, me neither. But I can hazard a guess that it probably had something to do with survival. And that’s the thing. Most stories today, one way or another are about exactly the same; helping us make sense of the world around and what we need to do to survive, physically, mentally, financially, spiritually. But, why exactly is that? Why are stories just so damn important to our everyday decision making?
In this episode I explore this question - and give you some guidance on how to think about what survival needs what you do taps into.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
How do we make sure our message doesn't get lost in translation?
Everyone consumers information differently. Some people want all the details. Others just want to know where, what and why. So where does that leave us as storytellers? Keep copy brief and we may alienate those who really want to get their teeth into what we do. But go in on all the details and you could risk losing the attention of a lot of people.
In this episode I explore 3 tips for finding the balance:
-
Keep it relevant. Know your audience and what matters to them will help ensure your content is interesting to them
-
Invest time in writing a good headline to grab attention AND give those with a short attention span the information they need upfront.
-
Telling a story makes your content relatable, relevant and memorable. But make sure you don't leave too many gaps that are open to interpretation.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I work on a lot of brand stories for small and independent brands. You would be surprised how many business owners realise, when prodded a little by me, that their ideal customer is actually themselves. Perfect - you’ve got the ideal insight into what your customers are struggling with, how they see the world etc, because it’s you (word of warning - do test your views once in a while, they may be similar but assumption is never a good thing)
But what happens when you’re selling to an audience unlike yourself?
Even if we can’t truthfully identify with our audience, maybe you sell predominately to a different gender, different ages or people who come from a very different culture to you, we can take the time to understand them by inviting them to share their stories and more importantly, by listening to them.
Because you never know where you will find the connections, things in common, similar world views, value or ethics. And once you do, these are the areas you can use to build stronger, more trusted relationships based on shared experiences, fears, hopes and dreams.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories.
In this episode, I share a few of the big storytelling mistakes I've made so you don't have and give you a load of tips for telling a brilliant story.
To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here:
Want to get some extra 1:1 support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories.
When it comes to storytelling, structure really is your best friend. In this episode, I take you through a standardised structure (the exact one I use) and how to make it your own when writing and telling your business stories.
To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here:
Want to get some extra 1:1 support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Welcome to this special Everyday Storyteller Masterclass series, 5 short episodes designed to help you take the theory of storytelling and put it into action by writing your own stories.
Are words really all that are needed to turn a dull story into a compelling one? In this episode, we'll take the bare bones of your story and explore different techniques for making your words sparkle and shine, like adding drama and emotion.
To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here:
Want to get some extra 1:1 support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Welcome to this special Everyday Storyteller Masterclass series, 5 short episodesdesigned to help you take the theory of storytelling and put it into action by writing your own stories.
Good storytelling is always about substance over style. In this episode, we'll walk through the different questions you need to ask yourself about the story you're writing to make sure it's packed full of all the interesting things your audience will want to hear most about.
To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here:
Want some extra 1:1 support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Welcome to this special Everyday Storyteller Masterclass designed to help you take the theory of storytelling and put it into action by writing your own stories.
Over this, and the next four episodes, I will be showing you what makes up a compelling story and how to structure one in a way that works for you and your business.
To help you even further, I’ve also created a FREE workbook to accompany the series which you can download here:
Want to get some extra 1:1 support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Ok, for many of you this might be the thing of nightmares (it is for me!) but imagine for a moment that you’re stood up in front of the Dragon’s trying to persuade Deborah, Steven or Peter to invest in your business idea. All eyes are on you, beads of sweat drip down your face and you just know you’re blushing. What do you do? Baffle them with loads of numbers in the hope it’ll make you sound clever. Or do you tell them a story and win over their hearts and minds?
In this episode we explore how to use emotion when pitching your ideas and the different stories
you could you tell to fire up the heart winning chemicals in your ideal client’s brain.
Want to get ready for next week's masterclass - How To Write Your Story? Download your FREE workbook now and tune in to the next 5 episodes. https://mailchi.mp/22-stories/everydaystorytellermasterclass
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
If every story you tell, about your experiences, the experiences of your customers, the things you care most about is positive and all you ever do is paint a rosy picture, before long people will stop believing you. Why? Because we know that’s not the reality. And it’s fine. We can take it.
We know that not everything is perfect because we experience this in our own lives every day. So stop kidding us that there is some state of nirvana just waiting out there for us if only we did the thing or bought the widget. We want to buy from real people telling real stories that fit with the way we see the world.
In this episode I invite you to think about your own vulnerability and how sharing a little bit of it may just be the thing you need to build solid, trusted relationships with your customers.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
Recently I was invited to be a guest on another podcast. I thought it was a joke at first. Maybe the host was drunk. After all, he’d had Simon Sinek (Story of Why) on his show, why on earth would he want little old me?
But he did. And I learnt something pretty major as a result - that being an expert at something isn’t about how big your audience is. How many YouTube hits you’ve got. How many best selling novels with your name on it are in Waterstones. For me, and maybe you, it’s enough to know that being an expert is about making a difference to the one person who, in that moment, needs it the most.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I’m not going to lie. After taking an extended break, gearing my brain back up creatively has been a tad painful.
So what do you do when your creative juices run dry and you’re staring down at a very blank, very empty sheet of paper?
I share how I tackle writers block and some practical steps you can take to make sure you’re never short of storytelling inspiration.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Welcome to Season 2 - and the 100th episode of The Everyday Storyteller!
Cor blimey, I’ve only gone and published 100 episodes!!
Since launching this show in November 2022, I’ve had lots of people asking me what it’s like to run a podcast. In particular what it’s like to run a daily show.
In this episode I share the highs and lows and why just ‘doing the thing’ was the best move I made.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Today, I thought would take a step back and go over a few of the basics to help anyone that’s new to storytelling or looking for inspiration around how you can brand yourself better on - and offline. And for anyone that’s being doing it a while, these are a great reminder and a time to check in.
Number 1 - Get to know your audience.
It sounds obvious but you’d be amazed how many small brands (and quite a few large ones too) miss this. Talking to your audience, exploring what’s going on in their world helps you understand better what they need rather than making assumptions which can often turn out to be wrong, meaning you waste time, money and effort talking about or even selling things your ideal clients don’t need or aren’t interested in.
Number 2 - Invest the time to get your story straight.
Define your vision mission and values - using your insight from above to connect your story to the needs/wants/desires of your different personas. And look for the golden threat that connects them all.
For more guidance on writing your brand story, check out episodes 54-59 for a full blown masterclass you can tackle, as always, one day at a time.
Number 3 - Get visible
Try and show up regularly wherever your audience hang out - both on social media and in real life is possible, like events, networking groups etc. Get creative, for example using video in your newsletter or running a podcast. Share your success stories and invite others to do the same.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Right now there are people trying to dictate our country’s narrative. What can and can’t be said, in the ‘public interest’ whilst the same voices turn a blind eye to corruption happening right in front of them, their inflammatory words fuelling a fire we never thought would burn again in this country. It’s fundamentally wrong. And it sucks.
Today I am dedicating this episode to freedom of speech and our right to speak out when we see something that’s so very very wrong.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
We consume over 100,000 words a day. Every which way we look, someone or something is vying for our attention. So how do you cut through all the clutter and get the people you want to listen to what you have to say.?
Here are my top tips for grabbing attention in your content, including emails and social media captionsP
-
Use emotional content to increase effectiveness. Even adding emojis make a difference with some brands reporting up to 56% increase in email open rates when they’ve used them.
-
Ask leading questions, posing an intriguing hypothesis or promising something so audacious are all great ways to get people to read on. But, don’t forget to provide the pay off in the first sentence or so or else your audience might not stay hooked.
-
Create urgency or FOMO (fear of missing out) with time bound offers, last chances and exclusivity. Nobody wants to be the one that doesn’t get picked for the team.
-
Offer something in return for your audience’s attention. And don’t be afraid to use the word FREE as in get my free storytelling guide (no really, you can, click )
-
Use stories to connect with your audience and create actions - like opening your email or clicking on a link. Keep it simple but personal, for example Mary created awesome email newsletters using a very clever storyteller’s top tips and here’s how she did it…..
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
In the last episode, I shared 5 shortcuts to help you get your stories out into the world easier and faster. But not every quick fix is quite what it seems.
Here are 5 potential shortcuts you’d be best to avoid:
- Copying other people’s work. It’s an absolute no-no. You will be caught out and it won’t be fun when you do. Being inspired by others is fine - but always make sure you credit them.
- Sticking to the same tiresome formula. Using templates and recycling content using different formats are great shortcuts but saying the same things, in the same way, over and over again are not. Think about changing your hooks, adding some humour, or starting your story at the end and telling it backwards.
- Leaving it to someone else to tell your story for you (who isn’t actually a storyteller). Many storytellers are also copywriters but not all copywriters are storytellers. A good storyteller slash writer should be able to create content that sounds undeniably like you, like it’s come straight from your brain via your own mouth. If they can’t, don’t waste your money. Find someone that can.
- Telling one story and expecting all the world’s riches to come to you. Storytelling is not a quick fix. Telling your story little and often, creating consistency in your voice, will have greater impact (and will make it a lot easier for you to do it in the long run)
- Making up your story coz you think it’s easier or quicker than trying to figure out what you really want or need to say. If you don’t believe what your touting, never will your audience. Take the time to work on your story. It will make it much more comfortable for you to tell it in the long term. And will save you constantly re-writing it.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I’m all for shortcuts when they work. Here are 5 things you can do to make storytelling easier for you. And tune in to the next episode for 5 things you should absolutely avoid doing.
- Re-use stories that have worked well in the past using a different format
- Talk about the things you know (rather than stressing about what you don’t) Like your own story.
- Outsource the stuff that would take ages to do/learn or that you really don’t enjoy doing. There are no medals for doing everything yourself.
- Stop thinking you need to always re-invent the wheel. Take inspiration from others. If someone has a great idea that you can adapt and make your own, go for it. But don’t forget to credit them!
- Use templates. It’s not to say you should always tell the same story in the same way but templates take away the guess work and stress of thinking how you need to structure something.
You can get my How to Tell a Business Story workbook which comes complete with a storytelling template, story framework and 10 ready-to-go story ideas you can use and make your own for just £20 (rip £25). Buy here and use the code everyday23 when you checkout.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Just because you’re maybe not the world’s greatest writer, doesn’t mean you can’t tell your business stories with prowess.
In fact, you’re probably telling great stories all the time when you speak with customers and chat to your friends and family. But I know that when it comes to stopping to think about your stories and write them down, it can be quite the different experience.
So how do you get over the curse of writers block?
I share how I approach this with a ‘crappy first draft’ and give ideas for how this can help you too.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Take the time to recognise your own strengths and the power that owning your story gives you to create a life that’s right for you. But also to inspire and give hope to other women that, no matter what you’ve been told or made to feel in the past, your story is unique to you and you have every right to tell it. Your way, your voice, your story.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I used to be so fearful of getting emotional when I spoke in meetings that for years, I simply kept quiet. I would hide my true feelings - because that’s what you did in the corporate world right? Well, not any more.
Being emotional doesn’t make me unprofessional. All the evidence of my work, the experience my customers get, the results I deliver for them, that’s enough for others to see how professional I am. Being emotional, well that just shows how much I care. That I have a heart. And that’s what I know my customers want to see.
Today’s episode is time for you to think about how you present yourself and how you can use your emotional side to create relatable, human-focussed content that’s great for developing deep bonds with your audience.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Business storytelling is a powerful tool to engage your audience, create connections and motivate them to take action. Which, funnily enough, is exactly what your website should be doing for you. But all too often the only story I see on website is on the About Me page.
I share 5 tips for using storytelling techniques across every page (or through any of your marketing content)
- Stories are always about transformation. Make your customer the hero and use your website copy to show them what that journey could look like for them, with you as their guide.
- Be really clear and obvious who your audience are. Talk directly to them starting with your headlines message. This will help make them feel seen and heard so they will be more likely to engage with your content.
- Hook in your audience in with a strong headline message. Use intrigue to perk their interest and don’t leave the best message to last. It doesn’t make people want to read on!
- Show rather than tell. Avoid listing out your benefits - use real stories to show your audience what they can do with your products and services and how they could feel as a result.
- Get creative. Tell the stories of your products or services from giving them names, personalities and voices.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
If you’re struggling to find your voice after returning to work having had children, changing careers after redundancy or simply doing something you haven’t done for a while, you are far from alone.
In this episode I share my experiences of returning to my corporate career after 12 months maternity leave and the impact this at on my sense of purpose and voice. And I provide some practical guidance for re-connecting with who you are now and what you have to say.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
In episode 88 I shared my secret sauce questions that you can ask your customers to get all the really juicy feedback from them.
Now with all that info in hand, it’s time to turn it into a story you can use on your website, your social media and in your presentations and proposals with my repeatable template based on Donald Millar’s StoryBrand.
- Who is your main character? What were they trying to achieve and why?
- What obstacles did they face?
- What happened when they met you?
- What did you do together to solve their problem?
- What might have happened had they not sought out your help or product?
- What did success look for them in the end?
Now, stick it all together and bosh - there’s your customer story. Try summarising the story in 1-2 lines with the outcome as the perfect hook. And don’t forget the call to action. What do you want your audience to do as a result of reading this story?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I share my secret sauce questions you can ask your customers to ensure you get the content you need for a GREAT testimonial.
- What triggered you to buy from me? What was life like for you before buying from me and what did you need to change?
- What was your biggest challenge and how was it impacting you? What did you fear most?
- What helped you make the decision to buy from me? What did you hope you would be able to do after working with me/ buying my product that you hadn’t t been able to do before?
- What did you enjoy most about working with me or using my products? How would you describe the experience?
- How specifically did I help you find the answers and support you needed to make a positive change?
- How has this impacted your life? What do you think/feel/do differently as a result?
- What would you tell someone else experiencing the same problems as you?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
We are not perfect people. I am not a perfect person. We are all works in progress.
Sure you can tell a story that makes you sound like the elixir to all our problems in life (buy my course and make a million pounds in a week just like - sound familiar?) But it isn’t going to do a lot if your customer’s can’t see themselves in it.
In this episode I show you how to write a story that shows your customers you really get what’s going on with them, messy bits and all. And how you can use your experiences to demonstrate empathy not just with what they’re trying to achieve but also why it’s hard for them to get there.
If you’ve enjoyed what you’ve heard, I’d love it if you left a 5 star rating or review. It makes me feel loved and more importantly increases the visibility of my show so more women like you can benefit from it.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
“Kind words can be short and easy to speak, but their echoes are truly endless.” Mother Teresa.
Today’s episode invites you to think about how you can use your voice to help lift someone up, help them feel you support and show them what type of person you are. What better way to use your voice for good?
If you’ve enjoyed what you’ve heard, I’d love it if you left a 5 star rating or review. It makes me feel loved and more importantly increases the visibility of my show so more women like you can benefit from it.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Unlike all the Hollywood hopefuls, my chances of winning an Oscar are pretty slim but it doesn’t stop me fantasising about what I would say if I did….
This is such a fun way to talk about your journey so far, giving a nod to those that have helped (or hindered) along the way as you’ve developed your business - and yourself.
It’s the perfect way to inject storytelling into your content and name check those that have made a difference to your story. It’s also an opportunity to share some of your less glamorous moments, all of which have made you the person you are now. The person your customers are dying to get to know more.
Hear my acceptance speech and be inspired to write your own.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Can you tell a story about something dull? The answer is definitely yes (and I’ve written plenty of them in my time!)
Whatever you’re selling - sexy or sensible, you’ll be solving a problem for someone - a real life human. And that’s where the interesting story lies.
If you’re still unconvinced, take a listen to this episode to be inspired for telling a good story about what you do (even if it is a little …hmmm… boring)
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
There is no wrong or right answer to the question of outsourcing storytelling and copywriting but one thing I am certain of, we are not super heroes. We cannot be good at everything, all of the time. There is no weakness in asking for help. In fact, it can be such a smart business move, it’s quite the opposite.
If you’re unsure about investing in someone to help you (storytelling or otherwise) here are a few questions for you to consider:
- What would it cost you to do it yourself? Your immediate thought might be ‘well nothing, it’s just me.” So break it down.
- What would it cost you in time? And what is it taking you away from?
- And what about the cost to your sanity? The stress of doing something that isn’t your main strength and isn’t the reason you got into business may actually prevent you ever launching that new course, pressing go-live on your website or starting the community group that you feel so passionate about.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
This year's International Women’s Day is all about embracing equity, wrapping our arms around a collective narrative and taking action to drive change to create an inclusive world for all - where all voices matter.
Yes this fight needs to be more than something we just write about - but our words do matter and hold weight when used correctly.
On this most important day, I share my ideas on how you can use your words to drive action:
-
Celebrate the achievements of women you care about and who inspire you
-
Use your voice to share your own experiences and what these have taught you about being part of the solution, not the problem
-
Tell your story about what IWD and embracing equity means to you and what you're doing in your own sphere of influence
-
Use your stories to raise awareness of groups or movements you are part of; shared experiences unite people and shine a light onto communities that others might not be aware of
-
Speak out when you see something you know isn't right. Use your words and call it. And invite others to standard with you. We're all in this together.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
From spooky goings on in my house to our eternal quest for meaning, I explore why we love ghost stories so much and how we can apply it to our own storytelling.
And I take you through an exercise to explore what shared experiences you have with your ideal clients and what questions they are seeking answers to - the answers to which will help you tell stories that really resonate.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Imagine being able to unblock whatever is holding you back from sharing your customer success stories?
If the idea of sharing case studies, testimonials and success story fills you with dread, even though you know you probably - no definitely - should be doing more of it. Or if asking your customers for a review brings on a hot sweat even though you know their really happy with what you’ve helped them with. Rest assured you’re not alone.
I take you through an exercise to switch your mindset about customer testimonials and understand all the magical things they can do for you and your business.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Don't waste your time, money and effort creating a brilliant brand story to tick a box and then doing sweet FA with it.
Here are five ways to stop your brand story from gathering dust and ensure all the hard work you put into crafting it converts into lovely new relationships and sales.
- On your website. If you don't use your story to update your about me, you're missing a trick (it's ready-made content)
- On your social media - take the headlines - your purpose or vision and turn them into your bio to help people understand the value of working with you at first glance.
- When you're creating marketing content, use each element (purpose, vision, mission and values) as content pillars and create stories to bring each bit to life - don't forget to make your customer the hero, though, not you and your business!
- When you're introducing yourself at a networking group or online event =- it's far more interesting than Hello, I'm Hilary, and I run a business teaching people to tell their story.
- When you're entering an award or pitching yourself for PR, your brand story is a great way to differentiate yourself and create something that will get others to think and make them remember you too.
If you haven't yet started work on your brand story - or indeed, if you're not sure where or how to get started, check back for my Brand Story Masterclass - a week's worth of episodes plus a bonus extended show dedicated to showing you how to define your story and where to use it.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Today I'm sharing one of my favourite marketing and storytelling hacks. The 'So What?' Test.
If your customers can quickly understand your value, aligned with the problem they are trying to solve, they are more likely to buy from you. Yet many businesses bury that value underneath a load of marketing fluff designed to make them look clever without ever thinking about the customer.
With this foolproof method, you can put your customer value at the front and centre of every story you tell. So here's the trick. With every statement you make, everything you write, keep asking, "so what does this mean for my customer?"
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
If you didn’t catch this the first time round, today’s episode is a special extended show looking at why figuring out your brand story may be the best thing you do this year.
If you want to learn more about this subject and work through your brand story step-by-step that will you to talk confidently about who you are and what you stand for, check out the following episodes:
- Ep #55 - Lesson 1 - Your purpose
- Ep #56 - Lesson 2 - Your vision
- Ep #57 - Lesson 3 - Your mission
- Ep #58 - Lesson 4 - Your values
- Ep #59 - Lesson 5 - Sharing your story
You'll learn how to use your brand story to lead people in your direction, build the relationships you need to succeed and differentiate yourself in a noisy marketplace.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
When does applying a bit of creative license turn into defrauding your audience? And does it matter? Answer: YES.
Adding dramatic details to your stories is all part of painting a more engaging picture for your audience. As is creating an imaginary scenario to help your customers see what working with you or using your product could look and feel like for them, providing it's clear it's fictional.
But fabricating and presenting it as real is a different matter and puts your relationships with your audience at high risk.
I'm all for spinning a little yarn to make an already memorable story stick in your audience's head but making something up entirely. It's just not worth it.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Don't be afraid of your voice. It is one of your greatest gifts, so don't squander it pretending to be someone you are not. If people don't like what they hear – go and seek out those that do – they are your people.
For some of you, speaking with clarity and confidence in your voice may come naturally (and massive high fives if it does), but I know from experience that it's not always easy. So where do you start when it comes to developing your voice?
Begin by asking yourself why you do what you do. Every business has a story, and by turning the context of what your company stands for into marketing messaging - you can connect more closely with your customers by engaging with their own emotional needs, wants and world views.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Unless you've been hiding under a rock recently, you'll have heard about the rise of AI content creators. ChatGPT, Jasper, and even Canva are getting in on the act.
I can see its appeal - we're all strapped for time and money but the big question for me is - can you use AI to create stories?
Yes, of course. But don't expect them to do anything for you.
Storytelling is exclusively human. It's not an algorithm or database. It's woven into our DNA and into our brains' chemical makeup. It's the very essence of what makes us human. And it's about emotion. Shared experiences. Empathy. Love. Fear. Greed. Envy. Hope and Joy.
ChatBots can’t replicate that.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
If you meet someone for the first time and you tell them a story, they’re 22x more likely to remember you the next time. So why do we (me included) feel it necessary to recount our whole CV, all the way back to our weekend paper round when we’re asked to introduce ourselves?
Here are three tips to help you build storytelling into how you describe yourself and your business so that no-one forgets who you are and what you can do for them.
Tip 1 - Talk directly to your audience and the problems they face, whether that’s face to face or through content. Make them the hero of your story (not you, your business or what you sell) and show them exactly how you’re going to help them and what this will mean for them.
Tip 2 - Stories follow an arc of crisis, struggle and resolution. Share a mini-crisis of your own, how you overcame it and what you learned to create impactful drama. Don’t forget to tell your audience what this experiences means to how you help them now.
Tip 3 - Impact a bit of personality and fun into your content. If you’re in person, be expressive in your body language, get up and walk round the room or share pictures as you’ll telling your story. Or create characters to tell your story for you - great if you’re selling products as you can give them their own unforgettable voice.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I’ve been so inspired by the women I work with, driven by their past experiences and determined to share their knowledge or learn from the tough times they’ve experienced, turning the negative into positive life affirming actions that helps others and bring joy, and hope to the world.
In this episode, I explore how you can use your voice to make a difference.
Here are some ideas to get you started.
- How about sharing a story that celebrates the achievement of another women you know?
- Maybe use your platform to talk about a time you overcame a challenge when facing inequality or gender bias and how it made you feel.
- Tell a story about a woman close to you who has inspired you to be who you are now
- Share how you help others learn how to make their voice count, for example teaching your children (daughters AND sons) about the importance of gender equality or championing diversity and inclusivity in your business and the people you work with.
Whatever your experience, your can use your voice as the power to challenge what’s not right and create a more inclusive world for all minorities, not just women especially those who don’t currently have that right.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Business owners who don't tell their story are 92% more likely to fail in the first 2 years of trading.
Before you start panicking, that stat is entirely made up but I bet it made you look?! Fear is a potent emotion and, as such, should be used wisely when telling your stories.
Trying frighten your audience into doing something send an unmistakable message about who you are and what your brand stands for. I'm guessing that most of you, if not all of you, don't want to be seen like that.
Here are three ways to use fear in a positive way.
- Take the time to understand what your customers are afraid of and dig beyond the surface.
- Turn those fears on their head by showing your clients an alternative reality where they longer have that fear and what life could look like for them then.
- Share stories of where you've overcome similar fears and what you went on to do as a result. Even better, share stories of how you've helped others do that.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I blew a massive promotion opportunity by using ‘we’ instead of ‘I’ at the interview because I felt I wasn’t good enough to claim my successes Ias my own. At just 23 I had experienced my first professional bout of imposter syndrome. And it didn’t feel good.
Two decades later, I see small business owners, especially female ones, making the same mistake. And I get it. You want to be taken seriously. You want others to think you’re running a “proper” businesses. Can you really do this all by yourself? YES YOU CAN!
I share why saying ‘I’ when your brand is just you is an empowering and powerful action which also helps you build connection and trust with your audience.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
One of the questions I get asked most frequently is am I allowed to tell my story?
Ok, so obviously, there are no laws in place around who can tell their story. Yet, there does seem to be something unwritten which dictates, in your mind, whether or not you can tell your story.
Today I delve into the barriers we all create for ourselves when it comes to sharing our personal story.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
This podcast is produced by the brilliant Suzi @story_publishing
Next time you’re writing something and you find yourself reaching for the thesaurus for the fanciest pants-iest words you can find. Don’t.
Stop and think first about your audience and how you want your words to make them feel.
I explore by writing with emotion doesn’t require you to be an English master.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
The most effective stories are those that your customers can see themselves in. Like a mirror being held up. Yes, you might be sharing your experiences, your learnings, your fears but, and here’s the key to great storytelling, you want your customers to feel actually, its all about them.
It’s really the difference between why some stories convert to sales and others, well, don’t.
Today I share an exercise in making sure your story tells your customers’ story too.
Grab a pen and draw three columns. In the first write down a list of the challenges/problems that led you to do what you do now. In the second column write down what you did to overcome each of them. And finally in the third, write down how that experience helps you lead your customers through similar challenges.
For every challenge, solution and experience, there’s a powerful story right there waiting to be told.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Storytelling is the ultimate match maker, giving you an opportunity to connect what your customers’ need with what it is you can do for them.
But we all know finding the perfect partner goes way beyond what you both look like on paper.
In this episode I explore how you can use your stories to attract your ideal customers and create strong relationships that last way beyond the initial spark and excitement.
I also let you into my own little love story…..
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
This podcast is produced by the brilliant Suzi @story_publishing
There’s a lot to be said for doing something every day. Little by little you learn, improve and your confidence grows. But I don’t think I was quite prepared for what writing a daily podcast would teach me.
In this episode I share how writing little and often for this show has made me more relaxed, more confident and able to speak more naturally - all the things you need to be a great everyday storyteller.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Do you really want your customers trying to second guess you? How are you going to appeal to what they need, if they don’t know the fully story about who you are and how you can help solve their problem?
Moral of the story. Don’t leave it up to your audience to fill in the gaps. Don’t leave answered questions. Give them everything they need to make an informed choice about you and tell your story to give them something to connect and relate to.
In this episode I share a quick an easy way for you to figure out if you’re answering all the right questions for your customers in your content and on your website.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Fortune telling may not be an obvious marketing too but when you’re trying to show customers why they should buy from you, there’s one trick in the book worth trying.
In this episode I show you how to get creative with your storytelling by sharing a vision of the future - what life could look like for your ideal clients if they bought into what you do.
And I share 3 tips to get you started:
- Think about what’s really important to your customer; what are they trying to achieve, what do they value, do they align themselves to a specific cause, what does success look or feel like for them? Quick hack - if you don’t know the answers, ask them! It’s a great way for them to feel you’re interested them and a reason to engage.
- Understand what might be getting in your customer’s way - what challenges do they have, what might have happened in the past which is a barrier for them now?
- Think about the difference you can make; how do you help them achieve their mission, overcome barriers or solve their problem?
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Using stories to drive action comes down to one thing - saying the right things, at the right time, to the right people.
But how do you know what you should be saying and when?
Today I share some practical ways to make sure your stories don’t just attract attention, but her your customers to act (and buy from you) when the time is right for them.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Creating your own brand story doesn’t just sit exclusively with business owners.
If you’re employed by an organisation not run by you, getting your story straight can really help you as your progress your career, build relationships with colleagues or customers and lead successful teams.
Here are some questions to get you thinking about your story:
- What motivates you to do your job?
- How do you want to be seen today in your business? What do you want to be known for?
- When it’s time to move on, what do you want to be remembered for?
- What are your guiding principles when you make decisions in your job?
- And finally - how can you tell your story in your business. Can you use it as a way to motivate other to share their stories too to create a more open culture?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
We all have stories that are so ingrained in our minds we believe them to be true. Sometimes, even though we understand logically they’re probably made up, we continue to believe them as they’re a source of comfort or joy.
But what about the stories that aren’t helpful? The stories that are actually an uncomfortable source of negative emotions. Surely if we can embellish stories because they make us feel good, then we can take away the things that exist to do the exact opposite.
In this episode I explore how to re-think your negative stories for a more positive outcome.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
This episode is the final part of my special Brand Story Masterclass dedicated to getting your brand story written once and for all and giving you the confidence and know-how to get out there and tell it.
If you get your brand story straight, you'll have a whole heap of content ready to go. It's perfect for your website - a refreshing change to an About Me page. Check out Lucy and Yak for a great - and highly creative - example.
Your values also hold exciting content to show others what the experience of working with you or buying your products would look and feel like them. Bring this to live on your website or social media. Oatly is bloomin' brilliant at this.
But beyond just your website or social media bio, where else can you use your story?
- Introducing yourself at a networking group. No more scrabbling around for the right words to say; your brand story drips effortlessly off your tongue.
- Entering your brilliant self for an award or pitching yourself to journalists or investors? Your brand story makes for a much more interesting that'll catch their eye and make you more memorable.
- Sharing real-life stories of when you went above and beyond to help someone. Or when you responded to a social, political or environmental issue that's part of your story that highlights your values.
- Bringing your vision to life creatively by painting a picture with words of your future-inspired world.
- Sharing your journey and how you ended up doing what you're doing now. Don't forget to include what you learned along the way (good and bad) and how this helps you now solve your customer's problems.
If you'd like more ideas, grab a copy of my workbook - How to tell Business Stories, which includes ten story templates you can customise and make your own.
Do you want to continue the conversation or get extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
The brilliant Suzi @story_publishing produces this podcast.
Ok, this is simple. We, as people, look to work with others or buy from brands that share the same values. If you don't talk about your values, how will we ever know what you stand for? It sounds like a lost opportunity to me…
As a brand, your values are the principles that guide you in everything you do. And, if you have people working for you or plan to bring them on board in the future, they also suggest what you expect from others.
Here are my top tips for thinking about your values.
- Be true to yourself. Don't say what you think others want to or expect to hear.
- Don't discuss a value, like sustainability or diversity, just because you see everyone else doing it. It will trip you up in the future.
- Dig deeper beyond the obvious. Being honest, transparent, fun or working with integrity are all fine, but what do those words mean to you personally?
- Think about how you can say what you mean with different, more creative words in line with your brand style. You can have fun with it too.
- Don't forget to tell your audience what these values mean to do them. How do they impact the experience of working with you, and how do they 'add value' (excuse the pun) to their sense of right and wrong?
Do you want to continue the conversation or get extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
The brilliant Suzi @story_publishing produces this podcast.
If your vision is where you'd like to get to one day, your mission is what you're going to do every day to achieve it.
It describes how you'll act on purpose to deliver your vision and - most importantly - imparts a whole heap of handy information to your audience to attract them to you in the first place and get them to hang around for longer too.
If you listened to my last episode, you're hopefully already figuring out your vision (if not, it's worth stopping and going back to).
So now it's time to get your mission statement sorted. And to make it super easy - which is what The Everyday Storyteller is all about, here's a simple framework for you:
- Explain your product and service offering (make it short and sweet)
- Identify the problem you're solving and for who
- Connect how your offering solves the problem and the value of this back to your vision
- Condense these three statements into one - making sure it's clear, concise and free of fluff.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don't forget to leave one.
Do you want to continue the conversation or get extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
The brilliant Suzi @story_publishing produces this podcast.
If you want to feel confident, you know where you're heading and be motivated to keep going, even on a bad day.
Or if you want to feel fulfilled and understand why you get out of bed every day. If you wish to stop chasing every brand new sparkly thing that comes your way, then, my dear friends, it's time to figure out your vision.
In the last episode, we examined your purpose - why you do what you do. This time, we'll explore your vision with five questions you can ask yourself.
- What are the hopes and dreams for your business?
- What is the problem you're solving for the greater good, and what impact will this have on others?
- Who or what are you aspiring to change with what you do? (If you've worked on your purpose already - think about the villain in your world or the people/things you're against - how do you impact/change them?)
- How do you want your vision to make people feel? What do you hope it will make them do or think?
- What motivates you to achieve your vision? What thoughts or beliefs will keep you going, even when times are hard?
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don't forget to leave one.
Do you want to continue the conversation or get extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
The brilliant Suzi @story_publishing produces this podcast.
When outdoor clothing company Patagonia say, 'we're in business to save our home planet', wow, do they mean it. They epitomise what it means to be a purpose-led brand and demonstrate it relentlessly.
You may not be a multi-national brand (yet), but in the words of Patagonia's founder Yvon, when figuring out your purpose, "you have to start right from the beginning."
I share three questions to help you think about your purpose as part of your brand story.
- How and why did you start your business? What was happening in your life? What problem did you need to solve? Did you have a deep-rooted belief in something which guided your path?
- What do you stand for? Or maybe if it's easier, what do you stand against - who is the villain in your world?
- What are you setting out to do? It can be as simple as bringing joy to others, enabling connection, inspiring new experiences, evoking pride and confidence (that's my one) or impacting society, whatever that might look like for you.
You can also read more about why we could all learn something from Patagonia's purpose here.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don't forget to leave one.
Do you want to continue the conversation or get extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
The brilliant Suzi @story_publishing produces this podcast.
If you want to attract your dream clients, create an audience full of engaged, wonderful people or even land that killer job you've set your sights on, figuring out your brand story is one of THE most important things you can do.
To mark National Storytelling Week (30 Jan - 5 Feb), the podcast is transforming into a step-by-step, day-by-day masterclass that will allow you to talk confidently about who you are and what you stand for.
Most importantly, you'll learn how to use your brand story to lead people in your direction, build the relationships you need to succeed and differentiate yourself in a noisy marketplace.
But, like many important things, it's not always the easiest. But don't worry; this is all about to change.
Over the next five episodes, you'll learn:
- How to figure out your purpose and act on it
- How to understand and articulate your vision and mission
- How to define your values and use them to differentiate yourself
- How and where to use your story as part of your content strategy.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don't forget to leave one.
Do you want to continue the conversation or get extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
The brilliant Suzi @story_publishing produces this podcast.
A few little titters here and there, the odd pun or amusing tale can make your content more interesting, put a smile on your audience’s face and keep them hooked.
But only if the proper precautions are taken. And, only if it’s authentic.
- Consider the likely humour of your audience before you launch in with the jokes. If you’re in any doubt, don’t.
- Try to find some comic relief - it doesn’t have to be a barrage of slapstick remarks, just an amusing observation or anecdote about something that may otherwise be seen as quite serious or, even slightly dull.
- Only use in-jokes if you are certain people will get it and won’t feel alienated by it
- Use self-deprecating humour - poke fun at yourself (it’s a lot less risky than poking fun at other people and can shows signs of humility, confidence and a level of comfort on your own skin - all perfect if you’re trying to get others to trust you and what you have to offer)
- Use humour sparingly, like tabasco sauce and avoid all together if you’re not sure of your audience’s taste.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
When should you use storytelling in your business? Can I give you a hint? Always
In this episode, I share ideas for where you can share your stories.
- Customer case studies. Check out the video success stories used by Google Ads for inspiration
- Social media. Dove‘s Instagram account is a fab example of combining powerful imagery and cleverly written captions.
- On your website. Everyone loves a back-story so how about switching up your about me section with your story. Check out my website for how I’ve put this into action.
- Award nominations. Using stories in award entries is a great way to bring what you do to life, even if it’s quite complex and maybe not particularly sexy.
- Pitches, bids and tenders. Although not the most obvious, storytelling works incredibly well when pitching for work.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
What’s your favourite movie? Mine’s Shawshank Redemption - not least for it’s wonderful storytelling but also what it teaches us about change. A little lesson I’m going to share in this episode.
Fear of change is often based on stories that stop us from achieving our potential or stop us from seeing when we’ve made massive, positive leaps forward. Stories that are so real and vivid we never think to question them and that society just loves to (unhelpfully) reinforce.
Figuring out your story can re-focus your mindset around change, creating a healthier relationship that is built around being excited about all the possibilities ahead of your, rather than giving into the fear.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
The average human attention span is now allegedly, just 8 seconds. That’s less than a goldfish…
We live in an incredible noisy world which, if you’re trying to be heard, leaves you in a bit of a quandary. Telling stories help you cut through the chatter to make others listen, and remember, what you have to say.
In this episode I share three ideas of how to use your story.
- Start with what you know; your story. Why you do what you do and what this means to the people you are trying to engage with
- Use the words of others to tell your success stories and help show people why they simply cannot afford not to work with you
- Use stories to share your values, your vision and your purpose so your audience can see how well you align to their own ethos, helping them make a more informed choice.
Keep it short. Keep it simple. Make your stories about your audience. And have some fun
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I’m all for demystifying storytelling. Changing the narrative, if you excuse the pun, and making learning to tell your story much more accessible and a lot less daunting. It’s one of the reasons why I started this podcast and what motivates me to keep going. So strap yourself in, as I tackle one of the biggest misconceptions about storytelling.
1. Storytelling can only be used when being really creative or “fun”. It’s not for corporate marketing or serious issues.
Wrong. Storytelling is a way to get your message not only heard but embedded in the hearts and minds of your audience. Charities such a Mind and Crisis are great examples of organisations that have really mastered this.
2. A story has to start with ‘once upon a time’ and end with ‘and then they lived happily ever after.’
Not all stories are fairy tales. Stories are a great way to start serious conversations and can humanise subjects that are other wise hard to talk about. Check out Humans of New York or Humans of Covid 19 for incredible examples of this.
3. Storytelling can only be used for nice ‘lifestyle-type’ products.
Codswallop. Just take a look at the Maersk instagram account if you want to see a real-life example of this; compelling storytelling about shipping containers, who’d have thunk it?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
We all have our individual strengths and weaknesses and not everyone is a naturally talented writer. But we DO all have storytelling in us.
In this episode, I show you different ways to tell your story is writing really isn’t your thing - think photos, infographics, hand drawn doodles. Or, just go back to basics and talk to the camera.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Honesty. Integrity. Transparency. Fun. Ethical. Sustainable
All very worthy values but yawn, boring as dishwater. And, when something is boring, or says just the same as everyone else, your audience are just gonna sail right on past.
So how do you get them to stop, take note and say Yes! This is a brand I want to work with?
Here’s 3 tips you can start working on straight away
Tip 1 - Make sure your values are yours - not anyone else. Oh and be prepared to defend each value with evidence.
Tip 2 - Be specific - vagueness helps no-one.
Tip 3 - Ditch the boring language and have fun with it.
If you’d like to learn a bit more about why your values matter so much, check out my previous episode - How talking about your values could bag you a whole new audience.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Research shows 52% of consumers are more attracted to buy from certain brand
over others if these brands stand for something bigger than just the products or services
they sell, which align to their personal values.
So what does this all mean for you?
Whether or not you’re running a business, you are wanting people at the very least to buy
into you. And buying into someone is a lot harder if you don’t know what you’re buying into.
Understanding what you stand for gives your audience a choice. It also means you don’t need to waste your time trying to reach people who don’t share your values.
And being clear on your purpose, gives others something to connect to; a shared experience, a joint feeling which helps build stronger, more loyal relationships.
Continue the learning. Check out my next episode for tips on how you can talk about your values so they are more ‘Yes’ than ‘Yawn’.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
You know that warm squishy feeling you get when you're doing something you know is really right for you? Or you make a decision and your heart literally skips with joy? All of that comes from a part of your brain called the Limbic system.
In this episode, I’m going to show you how you can tap into your customer’s Limbic brain with your storytelling by thinking about what you actually need your story to do for you.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
So 2022 was a bit pants on a global scale. Is 2023 going to be any different? Who knows.
So much of what happens is out of our control, it’s almost worth not worrying about. What we can focus our efforts on, however, are the things we can influence. This includes how you choose to use your voice and the actions you take to achieve your goals.
In this episode I invite you to take a little step back as we explore the role your story can play when it comes to you getting what you want out of your life, business, career and relationships.
Interested to read the book I mention - Wired for Story by Lisa Cron? You can get it here.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
The best told business stories focus on the outcome of what you do for your audience.
For example, a bakery makes bread but bread is not their outcome. Their outcome is you enjoying that bread and how it makes you feel.
Focussing on this outcome, enables you audience to quickly see how you can solve their problem which, is pretty much all they need to know.
Here are some questions to get you thinking about the problems you solve.
- What problems do you solve for your ideal customer (this could be an actual paying client, another team you support, people within your community)
- Pick one problem as your headline message - this is your promise to them so I would recommend the problem which you think either the majority of people have and that you are best placed to solve.
- Look at everything you do; the service or product you offer and think about specifically how it helps solve that headline problem.
- Finally, think about what stories you can tell to show people that you understand their problem and how you are best positioned to help them get the outcome they need. Sharing how you’ve done this for other people is perfect authentic story content.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
The most compelling stories swing between negative and positive emotions. This helps create a sense of conflict, excitement, satisfaction and resolution and prevents your audience from nodding off half way through.
In this episode I explore how using the ups and downs of life help you create more emotionally powerful stories that not only hook in your audience but keep their interest right to the end.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
If you’re a business owner, it won’t come as a surprise that crafting your brand story can really help you focus and grow, connecting your customers to who you are and what you stand for. But what if you work for someone else? It’s easy to assume you don’t need a brand story.
I’m here, in this episode, to try and persuade you otherwise.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
How do you get others to listen to you and engage with what you have to say? Simple, you just have to show up. It’s easy right. Sure. Until you actually have to do it.
It’s all very well and good saying you just need to show up consistently to build a brand. But what if that brand’s just you. And what if you haven’t ‘just shown up’ before?
In this episode I share a simple framework to help you feel more at ease with showing up and taking about what you do and why.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Do you know the difference between your values and your value? And does it even matter?
Yes, yes it does.
Here are some questions to help you think about your value to your audience. Each one would make a perfect story for social media!
- What problems do you solve and why?
- What is the experience like working with you?
- How do you make others feel good about themselves?
- How do you make others lives easier, calmer, more full of joy?
- How do you help your audience do something better, faster cheaper, more ethically and sustainable?
- How do you empower others to make good decisions?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
You ARE already a storyteller - you just need to find the stories. Plot spoiler. They’re everywhere.
- They’re in your personal journey, how you set up your business, and the mission you’re on now.
- They’re in the experiences of your customers working with you and how you’ve impacted their life.
- They’re in the people you work with, your teams, those you collaborate with, your community or tribe.
- And they’re in the world around us; the things you see and feel, your sense of purpose, your desire to change and make a difference, the causes you follow and the beliefs you hold.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I’m a storyteller. This is podcast is called The Everyday Storyteller. But have you ever stopped for a moment to think what a story actually is?
In this episode I’m going to be answering exactly that by, you guessed it, sharing a story. And it’s very personal one for me.
Stick the kettle on and listen up.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
How do you know what stories your audience want or need to hear? It’s time to dig deep and understand what’s really going on with them.
Here are some questions you can ask yourself about your audience - each answer is a potential story to tell.
- What makes them happy?
- What keeps them awake at night?
- What is their greatest fear?
- What problem do they need to solve and what will their life look and feel like once they’ve done that?
- What do they hope to gain from seeking a solution and what barriers might they have to doing this?
- What are their goals?
- What experience excites them the most?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
When you tell a story for everyone, you tell a story for no-one. All that effort and hard work you’ve put into your story, that ‘oh my god, shall I share it, what if people hate it, annoying chatter, it all goes to waste if you haven’t thought about your audience.
Here are 4 steps to help you figure out who your stories are for:
Step 1 - Write down who you don’t want to work with. If you’re in any way blocked with how you are for, being clear on who you’re not for, will really help.
Step 2 - Think about who you can deliver greatest value to, who you enjoy working with and who need what do you most.
Step 3 - What do they look like? What makes them ideal, what must they have e.g something very basic like budget to buy from you or it could be a unique problem, a stage in their life or burning desire to do something.
Step 4 - What behaviour do they exhibit that will help you identify them - do they spend lots of time on Instagram, attend certain events, turn to podcasts for self help
In my next episode, All The Stories You Can tell, I’ll explore the six questions you should be asking your audience as a simple way to create stories that not only mean something to them but also get them to act in the way you want.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Taylor Swift sung about being one. Movies are now full of them. The anti-hero is really having it’s day. But what exactly does anti-hero mean. And what does it have to do with you being a better storyteller?
Take a listen to this episode, and I’ll show you.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Always making New Years resolutions, only to break them whilst the Christmas tree rots outside, waiting to be taken to the tip? Yup, me too. That’s why I’ve come up with some slightly easier ones that maybe, just maybe, you’ll be able to keep in 2023.
- I’m going to think about who I’m telling my story before I start telling it and tell it in a way that’s true to that audience and my brand
- I will not be afraid to share my experiences and ask others to share theirs to build real and authentic connections
- I will not use cliched words, nor will I use long fancy pants words to make me sound smarter (unless I speak that way and my audience responds well to that)
- I will dare to be different in the stories I tell. If some people don’t like what I have to say, they’re not my people and that’s ok
- I will not, repeat, will not forget to include a call to action in my stories. It’s not being pushy, it’s helping others know what to do next.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Just like that tasty Christmas cake you’re busy devouring, behind every well-crafted story is a recipe for success. And today I’m going to let you into the ingredients for my secret sauce.
Today’s episode is inspired by an American story producer called Cynthia Dieyi. You can find her on Instagram here: @cynthiadieyi
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Sharing successes, getting creative with what you offer, providing a sneak peek into why you’re so damn into what you do, there are so many ways in which stories can help connect you to your audience and get them to act in the way you need them do. But how do you take content and make it sizzle in a way that others will sit up and listen?
Here’s five ways to turn the blah to brilliant:
- Use an instantly recognisable story structure to tell your audience they’re in for something exciting.
- Get emosh. Use descriptive language to talk about how something makes you, your customers, your community feel, to inspire others that they could feel the same.
- Use WOW words. Grab attention with words others wouldn’t expect. Let your personality shine through your choice of language. But make it authentic.
- Sharing is caring. Pepper your content with real-life experiences; positive and negative and what you’ve learned from the to build respect and credibility
- Bring your audience into the action; weave their experiences into your content, capture their stories and share on social - it’s ready made authentic story content!
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
It’s all in the mind. If you think about storytelling as the icing on your cake, it will feel less of an uphill struggle and more of a gentle meander to a place you really want to visit.Here are 3 tips to help you sprinkle a few stories here and there: Talk directly to your audience and the needs you know they have. This will make them feel seen and heard. If you don’t know who your audience are or what they need - do this, quick stat. I share tips on how to do this in Episodes X and X so take a listen back Use a really simple storytelling structure - like once upon a time - or even re-write a popular story like a fairy tale or a movie you’ve watched at the weekend as if you’re customer was the main character…and you were a Yoda-type character guiding them on their journey. Think about the words you use and trying adding in some more emotional or sensory words, describe how things feel, taste, sound, smell as well as just the obvious descriptors to help your audience create a mental picture.For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.Want to continue the conversation or get some extra support with telling your story?Find me:On Instagram: @22storiesandmeOn LinkedIn: linkedin.com/in/hilarysalzmanOnline: www.22-stories.comThis podcast is produced by the brilliant Suzi @story_publishing
When was the last time you shared the ‘you’ of your brand in a social media post, presentation or even an informal chat? Struggling to remember? Shuddering at the thought of it?
Take a listen to this episode and we’ll see if we can change that.
Stuck for ideas for your content? How about trying these?
- Sharing something you love and something you hate
- Talking about your first ever job and inviting others to share their stories
- The most embarrassing thing that’s ever happened to you and how you dealt with it
- A hobby or passion that’s outside your work; focus on why you do it and how it makes you feel
It doesn’t have to be your darkest secrets by the way - just a little insight to show the world who you really are.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Does spending time with your family in the holidays turn you into a person you don’t recognise? Or maybe someone you had really hoped you’d seen the back of?
I share a little bit of advice to get you through the festivities.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Storytelling. It’s something you have to feel, as well as do. It is not a quick fix. Nor is it something you can always expect immediate returns from. You need to believe in, trust in the process and build it into your everyday, making it a consistent part of the experience you provide your audience.
Looking for inspiration and a template to create more consistent stories. Here are two options:
- Download my FREE guide - Power Up Your Content with Stories and get a bonus storytelling checklist
- Buy my workbook, How to tell a Business Story for just £25 and get ten ready-to-go story ideas to customise and use as your own following my simple Story Now template
This podcast is produced by the brilliant Suzi @story_publishing
The brilliant feminist writer, Margaret Atwood said. “You’re never going to kill storytelling, because it’s built in the human plan. We come with it."
In this episode I explore, in brief, what she means by this.
P.S don’t worry, this isn’t a proper lecture. It’s still only a couple of minutes long but it is a slight deviation from the normal content I share. And why not, it’s Christmas after all!
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I’m sure there’s a gizzilion different rules but, I’m all for making storytelling simple for you, so I’ve boiled it down to just three.
Rule no.1 - Be engaging and be yourself. Flaws and all.
Rule no.2 - Show others how you can take them on a journey from where they are now to where they want to be.
Rule no. 3 - Make sure you’re clearly tell others how to get started on that journey with you.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
It’s a common misconception that storytelling is all about telling people how much you rock. It’s actually all about meeting needs. If you can show someone how you meet their needs and solve their problem better than the next person, you get the gig.
If you’re just telling people you’re great, you’re not solving any problem or meeting any need (other than possibly that of your own ego but that doesn’t pay the bills!).
In this episode, we explore how real life stories can help you show others how you can change their life.
Note - if you’re struggling to know how to structure your story, here’s a simple framework for you to try. It’s from Building a Storybrand by Donald Millar, a book that’s worth reading if you’re marketing a business.
- Someone has a problem (typically your customer or could be you if telling your founder story)
- They meet a guide, a guru (that's you)
- Who gives them a plan ( a solution, could be a product, could be a service, could be some great advice) and calls them to action (tells them what to do with it)
- That helps them avoid failure and ends in success
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Just starting out in business and got no customer stories or testimonials to share? Fret not, I’ve got a plan for you.
In this episode I show you how to get creative with storytelling to craft fictional scenarios that show off what you do in the best light possible - even when you haven’t sold a thing.
Here’s how:
- Create a fictional customer - the ideal person you would like to work with
- Think about the problem they have (that you solve)
- Work up a short imaginary scenario where that person is thriving as a result of working with you
- Write / tell it in 1st person - like you’re speaking directly to that one ideal customer
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Where do you find the best stories to tell? A great place to start is asking those you’ve helped.
In this episode I look at ways in which you can get other people, like your customers, colleagues or collaborators to tell you story for you.
Here are 5 things to consider when doing this:
- A simple quote goes a long way - don't be afraid to ask for a testimonial or use a quick online survey to make it super simple for customers. You’re not asking for War and Peace.
- Share any mention they make of you on your own social feeds and thank them for it. For a great example of someone who does this brilliantly, check out Lucy and Yak on Instagram.
- Ask them if they would mind recording a short video and send them a treat for doing so! It's good publicity for them too!
- If it's a real success story you're proud of, spend the time to write it up into a case study story you can share on your website or as part of your pitch deck
- One final thing - social media is a great platform for collaboration - why not invite a happy customer to do a joint LIVE on Instagram or get them to drop into a webinar or course you're running to share their experiences.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
If you want others to buy into what you have to say, then you need to build trust. That trust doesn’t come from pretending to be someone you’re not, just because you feel you have to be a certain person to succeed.
No, trust comes from others understanding who you really are and what, therefore, this means to them. And how do you help others understand you better? You got it - through sharing your stories.
Here are some tips to help you build trust through your storytelling:
- Write as you speak to really get your personality across. Cut out the fancy pants words you feel you have to include to sound clever (unless of course that is how you speak). And then read it aloud. If it feels uncomfortable it’s likely you’ve unwittingly written it in someone else’s voice
- Don’t be afraid to show a slightly less polished version of yourself from time to time. Stories of failure and vulnerability create strong emotional connections as we can all relate - you’re human after all!
- Let your voice be your difference. Be true to yourself as you share your stories to stand you apart. If people don’t like what they hear - go and seek out those that do - they are your people.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
The ultimate tragedy is when nobody knows just how brilliant you are. In this episode, we’ll explore ways to change that.
Nowadays it’s not enough just to do a great job, you need to be showing other people just what impact you can have on their lives. And this is where your personal brand story comes into its own.
Your story lets your audience into your vision of the world; helping them understand the path you’re on, in order to connect that with their own sense of purpose and values so that they will join you on your mission.
A brand story is made up of 3 parts - your vision, your mission and your values and we will unpick each of these in more detail in future episodes.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
I’m spreading a simple message. If things in your life change, it’s ok to change your story. In fact, you should change your story. Or else things will probably start getting a little weird.
Here are four reasons why it might be time to change your story:
- Your audience has substantially changed
- Your story is no longer relevant to who you are now and the reasons you do what you do
- You’ve experienced a life event which has taught you new things, shifted your purpose or made you view the world differently.
- Life has naturally evolved and you haven’t had time to catch up.
So, if you don’t recognise yourself on your website or your social media, now is the time to do something about it.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Only 22% of top-rated podcast shows have female hosts. Depressing isn’t it?
We often think we’re just one tiny voice, so why does it matter if we don’t speak up. But just imagine if everyone thought like that! If sharing your story scares you, just think of the wider good it could be doing. The women that you could be inspiring, giving hope to, or making them feel less alone.
In this episode I empower you to stop feeling guilty for taking up space and instead, proactively carve out a unique place for your voice to be heard and celebrated.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
“Leaders lead by telling stories that give others permission to lead, not follow.” - Michael Margolis
In this episode we explore the importance of storytelling in leadership and how your story can help give others permission to lead.
Pssst - even if you don’t see yourself as a 'leader' don’t skip this episode. Being a leader isn’t just about managing a team; you might be a thought-leader, someone leading by example or simply leading that tightly oiled ship you call family (yeah right!).
Whatever type of leader you are, or even if you’re not sure if you are a leader (you are!), do listen.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
How many of you remember the saying ‘sticks and stones can break my bones but words can never hurt me’? As a child I totally accepted it - the standardised retort for playground bullies. But as a grown up, I’ve really started to question it.
In this episode, I discuss the power words have to make people feel really great, or really crap. And share ideas on how you can get ahead of yourself when thinking what words to use in your stories and content.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Feel the (storytelling) fear and do it anyway
There will always be people that don’t like what you have to say. And that’s fine. They’re not ‘your people’, they will probably never buy from you or buy into you.
In this episode I’ll show you how to stop worrying about trying to please the wrong people and how to engage positively with the right people through creating stories that speak directly to them and what they need.
Primary message? Be brave. Be bold. And do it all anyway.
If you're ready to discover what your voice can do for you, subscribe now so you don't miss an episode.
5 Star reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
One of the key lessons I’ve learned so far with running a business, even launching this podcast, is that if you wait around for perfection, it will never happen.
In this episode, I explore the concept of MVP - Most Viable Product and how this can help you get more stories out into the world before it’s too late.
I also set you the challenge to hit the ‘post’ button on a story you’ve created, without spending hours overthinking and editing it!
So, have a listen, write your story and tag #theeverydaystoryteller so I can read it too.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Hands up who’s cynical when it comes to all those glamorous rags to riches tales we see on social media yet still often compare your own story to them?
Yep. Me too.
But don’t worry. In this episode I chat all about why sharing failure stories can be even more powerful when it comes to creating connections with your audience and fostering trusted relationships.
Want to get involved? I’ve also set a challenge for you to write 2-3 paragraphs about a time when things didn’t quite go your way and how it made you feel. If you tag #theeverystoryteller, I’ll share them too.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Whichever way you look at it, Imposter Syndrome is real and probably isn’t ever going to go away completely. But there are a few things you can do about - and this is so important when it comes to being a better storyteller.In this episode, I share my story about speaking at a conference in front of 200 women and what this experience taught me about tapping into collective fears to engage my audience.Plus I share two things you can do if you feel imposter syndrome creeping in when talking in public.Want to continue the conversation or get some extra support with telling your story?Find me:On Instagram: @22storiesandmeOn LinkedIn: linkedin.com/in/hilarysalzmanOnline: www.22-stories.comThis podcast is produced by the brilliant Suzi @story_publishing
One of the trickiest things, once you’ve found your voice, is knowing what to talk about. So if you’re after some quick inspiration, listen on.
In the last episode (Sharing. Or over sharing?), I mused about how much is too much when it comes to sharing publicly.
In this episode, I’m going to share a few ideas for personal stories that shouldn’t have you running for the hills.
And don’t forget to tag #TheEverydayStoryteller in any stories you post on social media so I can read and share them.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
At least once a week I get ask the question - “how much personal stuff should I talk about when telling stories.”?
Truth is, there is no wrong or right answer but in this episode, I’ll help you set your own boundaries and see how sharing a little more of ‘you’ can help you develop deeper connections and engagement with your audience.
Check out the next episode (Revealing the woman behind the curtain) for five ideas for stories you can tell to bring out your personal side, without revealing all.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Imagine this. You put your heart and soul into writing a brutally honest story that highlights just why you’re so bloomin’ brilliant and then, urgh, someone you know actually reads it. Worse still it’s “that” mum on the school run. What do you do?.
Ok so that’s just a bit of fun but trust me, this is a real fear for many including myself.
In this episode, I unpick why we worry so much about the judgement of others and how you can shift your thinking to make sure this is no longer a barrier to telling your stories.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Your brand story, your why story, customer stories, success stories, failure stories. Arrgh it’s enough to make your head hurt. But what does it all really mean? And why does it even matter?
In this episode, I answer all those questions and more, showing you how telling you stories can help you and why it’s worth investing 2-3 minutes a day in this podcast to learn how to do just that.
If you're ready to discover what your voice can do for you, subscribe now so you don't miss an episode.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
The Everyday Storyteller celebrates the power of the female voice, creating a space where all voices are welcomed, sharing experience and learnings. But even bigger than that, it sends a message to the world that we’re here to be heard.
In this episode I share my own story about why my voice matters and encourage you to think about why yours is important to you.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Just because the world has gone to pot, is this a reason to stop sharing positive stories?
Today I explore why storytelling in times of crisis is so important and share tips to help you get the right tone in your stories.
5 Star reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Despite what certain parts of society may want us to think, having a voice and using it to champion things that are important to you, does not make you difficult. It’s not ‘un-lady like. Nor does it give others the right to attack you for it.
Having a voice is not just about winning over an audience or connecting with customers. It’s what that voice can do. With storytelling comes great power - we all have the potential to impact change.
In this episode I share 5 things you can do to use your voice as a platform for good.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
How many times have you thought to yourself - I haven’t got a story. Or I’ve got a story but its really boring. Or worse still, I’ve got a great story but I’m too afraid to tell it.
In this episode, I’ll explore why, when it comes to telling our story we’re often our own worst enemy. And I’ll give you some ideas for moving beyond this.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
If you're ready to discover what your voice can do for you, subscribe now so you don't miss an episode.
5 Star reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
When someone mentions storytelling, do you roll your eyes, fearing yet another new skills you just haven’t got time to learn? You’re certainly not alone.
In this episode I share why learning to tell better stories should be a habit, not a headache and suggest some ways to make it easy for you to hone your skills.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
If you're ready to discover what your voice can do for you, subscribe now so you don't miss an episode.
5 Star reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
Do you ever feel like someone else is pulling your strings? You know you’ve got things you want to say but when they come out of your mouth, they sound so completely different you don’t recognise yourself?
In this episode I explore why figuring out your story is such an important step to getting the life you deserve and give you a quick and easy way to start.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
If you're ready to discover what your voice can do for you, subscribe now so you don't miss an episode.
5 Star reviews help other women discover the show and learn how they can make sure their voice matters too. So please, don’t forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
The daily show is hosted by Hilary Salzman, a firm believer that our stories are what connect us as people.
In each short episode, I'll share one thing you can do, write or think about to explore your story and create the daily habits and mindset to be your own everyday storyteller.
Together we'll break down the barriers that stop us from using our voices to achieve what you want. Whether that's growing a business, landing a dream job, championing an important cause or getting those you care about to understand you a little bit better.
For too long I let other people write my story for me, I felt guilty for taking up space and I lost sight of who I was.
Well not any longer. I've taken control of my story and so can you.
Through bite-sized information shared daily, along with tips gained through my years as a business storyteller, you'll learn to use your story to unlock your potential, connect to the people that matter and achieve what you deserve in your everyday lives, business, career and relationships.
All whilst having the confidence to say "My voice matters and I'm not afraid to use it"
If you're ready to discover what your voice can do for you, subscribe to The Everyday Storyteller so you don't miss an episode.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com