Innovate Marketing: Recent Episodes
MyPodcast.Media
How are successful and profitable brands growing quickly? Join host Sherry Peak for interviews with the people that are making waves in business through thier marketing and branding strategies. Innovate Marketing is an original show from https://MyPodcast.Media
MyPodcast.Media produces podcasts that connect B2B brands, executives, and non-profits to their target customers
Faruk Heplevent is a creative force in the automotive marketing industry. In 1990, he began assisting professional photographers, first with still life and then advancing to advertising and car photography. By 1999, Faruk was working for major car brands, creating stunning visuals to capture the public’s imagination.
In 2007, he founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. Not only did he coin the term CG photography (using computer software to take pictures), but his team recently published Scope City in 2022: a fully computer-generated city-building tool intended to deliver top-notch work on time. Working for brands like Audi, BMW, Tesla, Li Auto, Nio, Chrysler, Lincoln, Hyundai Genesis VW Renault & Toyota—and earning awards like Cannes Lions along the way—Faruk is an undisputed leader in this field.
When he’s not busy bringing his incredible visions into reality, Faruk loves spending time with his wife and four sons in Hamburg, Germany while making beautiful memories together.
LINKS
* The Scope Studio: https://thescope.studio/
* Faruk LinkedIn: https://www.linkedin.com/in/farukheplevent
* The Scope LinkedIn: https://www.linkedin.com/company/the-scope/
* Podcast Guest Profile: https://speakonpodcasts.com/faruk-heplevent/
PODCAST INFO
Innovate Marketing is brought to you by MyPodcast.Media
If your brand is considering podcasting for its marketing or communications strategy, visit https://MyPodcast.Media
Hosted by Shawn P Neal
Produced by MyPodcast.Media
EPISODE TAGS
marketing #automotive #cgi #rcm #executiveleadership #leadership #commercial #video #cgivideo #autoindustry #brand
Tammy Taylor, Chief Executive Officer of Advantum Health, an industry-leading practice revenue management authority, was recognized by Becker's Healthcare as one of the Top Women in Health IT to Know in 2023.Tammy’s distinguished career has spanned over 30 years leading large health system revenue cycle teams with a focus on tech-enabled service delivery. Taylor possesses a recognized talent to lead strategy execution, simplify processes, and capture available opportunities for development and growth. She has held senior positions in corporate compliance, hospital and physician revenue cycle, and large group practice management. In addition, she proudly served in the United States Navy.
LINKS
* Advantum Health: https://advantumhealth.com/
* Advantum Health LinkedIn: https://www.linkedin.com/company/advantum-health/
* Advantum Health Facebook: https://www.facebook.com/AdvantumHealthRCM
Innovate Marketing is brought to you by MyPodcast.Media
If your brand is considering podcasting for its marketing or communications strategy, visit https://MyPodcast.Media
Hosted by @ShawnPNeal
marketing #healthcare #healthcarercm #rcm #executiveleadership #leadership #womeninit #womeninbusiness #womeninleadership
Fox Agency is expanding its US presence with the opening of its New York-based office, led by tech industry veteran Paul O'Malley.
Paul O'Malley is a global business leader who is motivated by opportunities where he can drive profitable growth and make a meaningful impact on an organization. He leverages integrated marketing and communications campaigns that increase awareness, advocacy, and demand generation. He recently joined Fox Agency as its new Chief Operating Officer – North America, Paul and brings over 15 years of B2B experience to his role. Prior to joining Fox Agency, Paul was responsible for Kingpin Communication's expansion into the US where, Over a period of five years, he built the business from the ground up to over $50m in revenue with a 90% employee retention rate
Fox Agency has been steadily growing its US client base, with clients including Delphi, PHINIA, BearingPoint and Arcwide accounting for 30% of its global revenues. The move represents Fox Agency's and O'Malley's commitment to continue this growth to service clients seeking tailored, globally informed strategies from a US location.
LINKS
* Fox Website: https://fox.agency/
* Fox on "X": https://twitter.com/foxb2b
* LinkedIn: https://www.linkedin.com/company/foxagency
* FaceBook: https://www.facebook.com/FoxB2B/
Innovate Marketing is produced by https://MyPodcast.Media
Hosted By @ShawnPNeal
10x your brand storytelling power with MyPodcast.Media
businessgrowth #shawnpneal #mypodcastmedia #yourcustomersarelistening #DisruptWithPodcasting #marketing #marketingagency #foxagency #growth #b2b #b2bmarketing #leadership
What if you could be surrounded and supported by an international community of sales, marketing, success, and RevOps leaders from the world's fastest growing companies? How could you grow? What would you learn? What would you contribute?
In this episode of Innovate Marketing by MyPodcast.Media, your host Shawn P Neal sits down to talk marketing, community, growth, and CMO burnout with Kathleen Booth. Kathleen Booth joined Pavilion as a member in 2019, and later went on to become a founding co-chair of the Washington DC chapter, a Pavilion Ambassador, and today, SVP of Marketing and Growth. In that capacity, she leads marketing and sales for the 10,000+ member global community of go-to-market executives.
LINKS
* Pavilion: http://www.joinpavilion.com
- Kathleen Booth LinkedIn: https://www.linkedin.com/in/kathleenslatterybooth/
Innovate Marketing is a show by MyPodcast.Media
10x Your Brand Storytelling Power with https://MyPodcast.Media
businessgrowth #marketing #cmo #chiefmarketingofficer #burnout #sales #disruptwithpodcasting #yourcustomersarelistening #shawnpneal
Steve Paraboschi joined International Medical Group (IMG®) in 2017 as Executive Vice President. In January of 2020, Steve became President of IMG and was later appointed to his current role as President and CEO in August of 2021.
With more than 30 years of broad financial services industry experience, Steve is proactive and deliberate with IMG’s strategic planning and operational success in the international health insurance, travel insurance, and assistance services markets. He has a successful track record of developing business strategies that drive top-line/bottom-line growth and supporting a dynamic environment of teamwork and employee development. He is responsible for leading the enterprise forward with a focus on innovation and success in IMG's key growth segments.
Steve began his career in the investment banking, brokerage, and trust/custody banking subsegments of the financial services industry with stops at Cowen, ADP, Bankers Trust, and Deutsche Bank, before transitioning to the insurance subsegment in 2000. At MetLife, he served in numerous leadership roles, then spent several years at AXA Assistance USA as the Vice President of Global Healthcare and Travel Services and then as the CEO of the U.S. business.
Steve has a B.A. in Economics from Rutgers University and an MBA in Corporate Finance from Fairleigh Dickinson University.
LINKS
* IMG: https://www.imglobal.com/
* IMG on LinkedIn: https://www.linkedin.com/company/international-medical-group/
* Steve's LinkedIn: https://www.linkedin.com/in/steve-paraboschi-2091003/
Innovate Marketing is a podcast by https://MyPodcast.Media
MyPodcast.Media produces AMAZING podcasts for brands.
businessgrowth #disruptwithpodcasting #mypodcastmedia #yourcustomersarelistening #corporateculture #intrapreneurs #retention #leadership #leadershipdevelopment #insurance #csuite #executivepodcast #marketing #shawnpneal
Kevin Gailey is the Head of School at Midwest Academy in Carmel, Indiana. Midwest Academy is an intentional educational community serving students in grades 3-12 with ADD/ADHD, language-based learning differences, high functioning autism, and processing challenges. The school is designed to develop academic achievement, self-acceptance, and personal accountability.
In this episode, Shawn P Neal talks to Kevin about his passion for education, leadership, and building a culture that encourages all.
LINKS
* https://www.mymwa.org/
Innovate Marketing is brought to you by MyPodcast.Media
MyPodcast.Media produces AMAZING podcasts for brands.
leadership #education #schools #empathy #culture #vision #emotionalintelligence #happiness #growth #student #studentlife #learningdifference #autism
Husband and wife team, Rich Kahn and Beth Kahn are the proud Co-Founders of Anura — an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. With more than two decades of experience in running digital marketing companies (including a company that made the Inc. 5000 list five years in a row), Rich and Beth have developed an extensive understanding of digital marketing and how to deal with ad fraud. Join host Shawn P Neal as he dives deep with Rich and Beth about ad fraud, company culture, and growing a business.
LINKS
* Anura: https://anura.io
Innovate Marketing is brought to you by https://MyPodcast.Media
Hosted by Shawn P Neal
MyPodcast.Media produces podcasts that authentically connect brands to their target customers
businessgrowth #shawnpneal #mypodcastmedia #yourcustomersarelistening #DisruptWithPodcasting #adfraud #adwords #privacy #marketing
Since 2007, John has been CEO (Co-Founder) of Didgebridge, a marketing-technology/consulting company, serving the needs of both large & smallb companies & agencies---offering a unique blend of leading-edge mar-com tech services + increasingly important expertise in Public Internet Marketing-Communication PRIVACY, risk-mitigation & best mar-com practices. (“PRIVATE leads not PUBLIC leads” & “Digital HipAA Healthcare PRIVACY protection”)
John’s awards and achievements have included the following: The President’s Cup Leadership Award while at Gillette, the Chairman’s Award from Alberto Culver, two Chairman’s Awards from Brunswick, the Consumer Sector’s Photography Category Award at Kodak, Brand Week feature article at Wilson, and two Golf World feature articles while MacGregor’s president.
LINKS
* https://didgebridge.com
* https://skycrestmartek.com
Innovate Marketing is brought to you by https://MyPodcast.Media
MyPodcast.Media produces AMAZING podcasts for brands and nonprofits!
mypodcastmedia shawnpneal businessgrowth yourcustomersarelistening disruptwithpodcasting infosec martech digitalsecurity
Founded in 2018, CodeCrew quickly grew to a passionate & fun team of 40+ experts in email design, code, strategy, data analysis, and campaign management. In this episode of Innovate Marketing, Shawn P Neal talks with 2 of the 3 founders of CodeCrew, Alex Melone and Andrei Marin.
LINKS
CodeCrew Website: https://codecrew.us/
Instagram: codecrew.us
Facebook: codecrew.us
Twitter: @CodeCrewUS
LinkedIn: CodeCrew INC
Receive a 10% discount on CodeCrew services! Just sign with CodeCrew and mention that you found them through this episode!
Innovate Marketing is an original podcast from MyPodcast.Media
https://MyPodcast.Media produces amazing podcasts for brands!
innovatemarketing #mypodcastmedia #shawnpneal #DisruptWithPodcasting #emailmarketing #founderstory
28 - Heather DeSantis Holmes: Public Relations, Marketing, Crisis Management, Entrepreneurship
GUEST: Heather (DeSantis) Holmes💥
LINKS
- Publicity For Good: https://publicityforgood.com/
- Heather's Instagram: https://www.instagram.com/heatherdesantis/
BIO
Heather DeSantis is the CEO and Founder of Publicity For Good (PFG). Former Miss Ohio International, she leads the firm with a mission to partner with people and companies who are committed to making the world a better place. Heather has been featured on @ABC, CBS, NBC, FOX, Entrepreneur, iHeartMedia, @Business Insider, MSN, Forbes and Inside Edition to name a few.
DeSantis, who runs PFG from her Airstream, has been named as one of the most sought-after PR professionals for CPG brands. She was a Forbes 30 Under 30 nominee, PRNEWS Top Women in PR 2021 Entrepreneurs Award, Platinum PR Awards CEO Finalist 2021 and @Ragan’s PR Daily Award - PR Leader of the Year for 2021 and has been working with CPG clients for nearly a decade.
Heather attended The Fund for American Studies Institute of Philanthropy and Voluntary Services at Georgetown University in 2010, and began her public relations career in 2012, working with clients including Panera Bread and two former NFL players. She then established Publicity For Good in 2016 and now leads a team of 20, remotely from an Airstream in the mountains of North Carolina with her husband, a Veteran! Heather and Austin dream of living on a farm and building their own homestead where as a family they can live off of the land.
PUBLICITY FOR GOOD
Publicity For Good (PFG) is a #communications firm that provides high-level, disruptive #publicity and social media services for its wide array of purpose-driven clients in the #food , #beverage , and #beauty industry. Founded in 2016 by Heather DeSantis, former Miss Ohio International, celebrated publicist, and Forbes 30 Under 30 nominee. PFG has built a reputation as the country’s number one PR agency for CPG brands that have social good causes built into their DNA.
Publicity For Good was awarded Bulldog PR Awards Gold Small Agency of the Year (2019), O'Dwyer's Public Relations News Best PR Firm for CPG Brands (2020), and Bulldog PR Awards Bronze Midsize Agency of the Year (2021). PFG is one of the fastest growing women-led companies in the marketing communications space. It services clients from all over the United States, Canada, Australia, and United Kingdom – providing each one with seamlessly integrated social media and PR services that increase visibility, market penetration, and help them grow into leaders in their space.
Innovate Marketing is a podcast from https://MyPodcast.Media
MyPodcast.Media produces podcasts for brands and nonprofits
publicrelationsagency #pr #publicrelationsdepartment #marketing #marketingagency #branding #messaging #b2b #shawnpneal #mypodcastmedia #yourcustomersarelistening #innovatemarketing
As the President of VSG Marketing, Alexandra Devine uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence.
VSG Marketing is an agency building the bridge between marketing and technology. VSG Marketing was established in 2003 with a foundation that leveraged technology and digital strategies. They’ve continued this approach, which allows them to help clients make decisions based on data, so they are focusing efforts and budgets at the best possible ROI.
LINKS:
- https://vsgmarketing.io
- https://www.spindustry.com/
Innovate Marketing is brought to you by https://MyPodcast.Media
MyPodcast.Media produces podcasts that authentically connect brands and their target customers.
Hosted by Shawn P Neal
MyPodcast.Media produces podcasts that authentically connect brands and their target customers.
marketing #branding #businessgrowth #shawnpneal #mypodcastmedia #yourcustomersarelistening #socialmedia #martech #marketingagency #contentmarketing
Derek Detenber is the Chief Marketing and Merchandising Officer at Batteries Plus. He is a franchise industry veteran with decades of consumer marketing experience who has worked for several international brands, including PepsiCo, Wendy’s and Massage Envy. In his current role at Batteries Plus, Detenber leads the brand’s omni-channel marketing team, overseeing the company’s Marketing, Category Management, Merchandising and Brand Strategy efforts.
LINKS
* Derek's LinkedIn: https://www.linkedin.com/in/derek-detenber-4189164/
* Batteries Plus Website: https://www.batteriesplus.com/
* Batteries Plus Franchise: https://www.batteriesplusfranchise.com/
Innovate Marketing is a podcast by https://MyPodcast.Media
MyPodcast.Media produces AMAZING podcasts for brands!
marketing #branding #chiefmarketingofficer #demandgeneration #ecommerce #retail #retailsales #retailmarketing #batteries #battery #iphonerepair #b2c #b2cmarketing #b2b #b2bmarketing #franchise #franchisor #franchiseopportunity
Can the ChatGPT BOT be interviewed on a podcast? MyPodcast.Media Founder and CEO Shawn P Neal sat in for Sherry and went out on a mission to find out what ChatGPT had to say about #music and #artistic #copyright laws when it comes to #ai generated works.
Innovate Marketing is brought to you by https://MyPodcast.Media
We Produce Podcasts for Brands and Nonprofits.
chatgpt #ai #aiart #midjourney #openai #digitalart #chatbot #nft #aigenerated #dalle #artgallery #texttoimage #philippines #dawnai #aigeneratedart #designbotstore #aicreated #shawnpneal #mypodcastmedia
The Creator & Founder, CEO of 4Humanity Baby Products™, David Williams, has been active in the juvenile products industry for more than 30 years. As a baby gear business developer and sales executive for iconic companies such as Graco and KidsEmbrace, his experience in this field is focused on quality, safety and longevity. In this episode, Sherry Peak talks with David about bringing his decades of experience, expertise, and relationships to create and develop the 4Humanity Baby Products™ brand, and the execution of the 4Humanity Baby Products™ vision.
LINKS
Website: http://www.4humanitybaby.com/
Innovate Marketing is brought to you by https://MyPodcast.Media
We produce podcasts for brands and nonprofits.
founder #ceo #stroller #newmom #mom #parents #toddler #child #kids #baby #babyproducts #sextrafficking #mission #missiondriven #mypodcastmedia #yourcustomersarelistening #babystrollers
In this episode, Sherry Peak takes a dive into 3 stories from our sister podcast, IMDaily (Innovate Marketing Daily) with host Shawn P Neal. Take a listen as Shawn covers happenings from TimelyCare, Direct Digital Holdings, and the International Franchise Association.
digital #growth #brand #dei #lgbtqia #hispanicbusiness #aapi #diversityinclusionequity #diversity #diversityandinclusion #marketing #digitalmarketing #contentmarketing #advertisingandmarketing #advertising
Innovate Marketing is brought to you by https://MyPodcast.Media
Soundspace empowers creatives by connecting a network of affordable, professional spaces for reliable access. As a Founder and Chief Growth Officer at Soundspace, Kai McGinnis is a “growth guy” through and through. Mike is also a founder and the Chief Creative Officer at Soundspace. He’s an entrepreneur, consultant and co-author of the book the Priority Sale. Today, Sherry Peak sits down with Kai and Mike to talk about Soundspace, marketing, overcoming the challenges of a startup, and much more.
LINKS
Website: https://soundspace.co/
(listeners can use code “KAI22” for 22% off the first month of their Soundspace membership!)
SOCIAL MEDIA
@sndspcmusic
@gaia_kai
branding #startup #music #creator #creatoreconomy #podcast #podcasting #podcasthost #recordingstudio #subscription #seedfunding #vc
Innovate Marketing is brought to you by https://MyPodcast.Media
Why should your brand consider podcasting as a part of its marketing and communication strategy?
Because your customers are listening...
Heather Spilsbury is the Chief Operating Officer and Chief Marketing Officer at 50/50 Women on Boards, the leading global education & advocacy campaign accelerating gender balance and diversity on corporate boards. In this episode, Sherry talks with Heather about addressing the challenges in gender balance and diversity today, how companies and candidates can prepare themselves for achieving gender balance and diversity, and “The 50 Women to Watch for Boards.” You don't want to miss this one!
LINKS
Organization Website: https://5050wob.com/
50 Women Campaign: https://5050wob.com/50-women-to-watch-for-boards/
LinkedIn: https://www.linkedin.com/company/5050-women-on-boards
Innovate Marketing is brought to you by https://MyPodcast.Media
Why should your brand consider podcasting?
Because your customers are listening...
education #advocacy #genderbalance #diversity #corporateboard #womenleaders #womeninbusiness #empoweredwomen #womenhelpingwomen #dei #deib #marketing #innovatemarketing #yourcustomersarelistening #cmo #coo #csuite
Wendy White is the CMO at Daxko. The Daxko Nation includes several distinct brands: Daxko, CSI Spectrum, Club Automation, AAC, GroupEx PRO, SugarWOD, and Zen Planner. Through these brands, Daxko delivers comprehensive technology solutions and experienced services to health & wellness facilities. Since they began in 1998, Daxko has grown to span 68 countries, 10,000 facilities and over 20 million members. Sherry Peak talks to Wendy about her recent appointment at Daxko, how she approaches marketing and brand growth, and what she sees as emerging and re-emerging trends.
LINKS:
Company Website: https://daxko.com
Product Website: https://www.sugarwod.com/
LinkedIn: https://www.linkedin.com/in/wendywwhite/
Podcast Transcript: https://www.mypodcast.media/wendy-white-cmo-at-daxko-brand-demand-gotomarket-revenue-marketing
cmo #marketing #branding #businessgrowth #brand #demandgen #demandgeneration #gotomarket #revenue #revenuegrowth #marketingstrategy #brandingstrategy #interview #podcast #innovatemarketing #shawnpneal #sherrypeak #yourcustomersarelistening #mypodcastmedia
Innovate Marketing is brought to you by https://MyPodcast.Media
Why should your brand or nonprofit be podcasting?
Because Your Customers Are Listening...
An award-winning brand professional who earned her stripes on Madison Avenue and at major television networks before launching her own agency, Stacey specializes in "everything" branding. She is the CEO and founder of Co-Communications, a public relations, marketing, and design agency headquartered in New York. Since 1998, Stacey has coached individuals and businesses across various industries - from real estate and health care to education and professional services - and expertly positions their narratives in fiercely competitive markets.
A staple at industry conferences, Stacey recently made her debut on the TEDx stage. She is a contributor at the Huffington Post and Entrepreneur and has been featured in Forbes, Crain's Entrepreneur, and a suite of other national media. She holds a BS from Syracuse University, an MBA from Fordham University, and a certificate in Media, Technology, and Entertainment from NYU Leonard Stern School of Business.
Stacey is an entrepreneur at heart: She started her first business when she was just 14 years old and is now a member of a prominent angel investor group. Standing out has always been a matter of course for her. As a twin, Stacey's struggle to cultivate her own identity made her more sensitive to the need to develop uniqueness.
Stacey's book Brand Up: The Ultimate Playbook for College & Career Success (Post Hill Press/Simon & Schuster) is a game changer for teens to stand out in our increasingly connected, cluttered, and competitive world and is slated for release in April 2023.
LINKS
http://www.cocommunications.com
https://staceyrosscohen.com/
Instagram: @staceyrosscohen
Pre-order Stacey's Book on Amazon: https://amzn.to/3X2aO1l
(for a discounted rate. The release date is April 6.)
marketing #branding #businessgrowth #pr #publicrelations #communications #media #mediacoverage #pressrelease #InnovateMarketing #MyPodcastMedia #YourCustomersAreListening
Innovate Marketing is brought to you by https://MyPodcast.Media
Why should your brand be podcasting? Because Your Customers Are Listening...
Kevin O'Connor is currently serving as the VP of Marketing at SelectBlinds, an online blinds retailer headquartered in Chandler, AZ, Kevin and is in the midst of developing and expanding upon their first-ever national brand campaign During his 20+ year career, he's earned a reputation as a thought leader, problem solver, and dealmaker.
NOTES
* A rebrand can be a way to differentiate a brand from it's competitors
* Create a relatable campaign that customers can easily lean into
* Moving swiftly when opportunity arose positioned the "Love Is Blinds" as a regional Superbowl Ad
LINKS
Website: https://www.selectblinds.com/
Company LinkedIn: https://www.linkedin.com/company/select-shops/
retail #marketing #branding #marketingcampaign #rebrand #rebranding #vpofmarketing #ecommerce #customerexperience #diy #marketingstrategy #superbowl #superbowlcommercial #MyPodcastMedia #innovatemarketing #YourCustomersAreListening
Innovate Marketing is brought to you by https://MyPodcast.Media
Your Customers Are Listening...
Eden Bridgeman Sklenar is the Company Owner and CEO of EBONY Media, the company behind the iconic EBONY and JET brands. Under her ownership and vision, EBONY Media Group is focused on maintaining the company’s cherished legacy while building new divisions that will transform the brand in the current digital era.
In this episode, your host Sherry Peak sits down with Eden to talk about taking over the business, rebranding, and taking EBONY Media into the future.
Links:
https://ebony.com
marketing #branding #businessgrowth #blackowned #minorityowned #blackownedbusiness #ebonymagazine #ceo #rebranding #shawnpneal #mypodcastmedia #yourcustomersarelistening #podcastproduction #printmedia #publication
Innovate Marketing is brought to you by https://MyPodcast.Media
We produce podcasts for brands and nonprofits.
Your Customers Are Listening...
In this episode, Sherry Peak has a conversation with Healthcare Cybersecurity Expert Dave Meeker about the vulnerabilities in programs like ChatGPT and other tools, and how we can better protect ourselves in the online world. Dave is a Cyber Security Consultant in the Healthcare industry who incorporates proactive measures to prevent cyber incidents such as data breaches, hijacked accounts and HIPAA compliance issues. He uses his past 40+ years in the Biomedical/Clinical Engineering culture to help C-Level executives expand their circle of trust with the security of their electronic data, networks and private patient information.
Dave's Links:
https://bringingtech2you.com/
https://www.linkedin.com/company/bringing-technology-to-you-llc/
https://www.linkedin.com/in/bringingtech2you/
cybersecurity #chatgpt #onlinesafety #onlinebullying #cyberbully #cyberbullying #cybercrime #hacked #cybercriminal #ai #mypodcastmedia #youraudienceislistening
Innovate Marketing is brought to you by MyPodcast.Media. MyPodcast.Media produces podcasts for brands and nonprofits. For more information, visit https://mypodcast.media
- MyPodcast.Media: Your Audience Is Listening
As an Outsourced Sales Leader, Patrick O'Donnell builds POWERHOUSE Sales Teams, Sales Processes and Sales Results. He brings 26 years of sales leadership experience implementing and managing sales strategy, sales process, and sales personnel management in the healthcare, technology, retail, manufacturing, construction, recruiting and placement, restoration & repair, restaurant, wellness products, water treatment, heavy equipment, and well drilling industries. He says his 2 year old daughter, Violet, is his "why".
Today, host Sherry Peak talks with Patrick about what it takes to make a successful sales team and how to know if a Fractional VP of Sales is the next step for a business to grow.
Patrick's Links:
https://www.linkedin.com/in/patrickwodonnell/
https://salesxceleration.bullseyelocations.com/salesxceleration/Indianapolis/IN/Patrick-O'Donnell-Indianapolis-IN-22577501
salesmarketing #fractionalsales #marketing #businessgrowth #sales, #smbiz, #salesadvice, #salescoaching, and #salesexcellence
Innovate Marketing is brought to you by MyPodcast.Media. MyPodcast.Media produces podcasts for brands and nonprofits. Learn more at https://mypodcast.media
Odia Shembo is the #CEO and #Founder of OKSMarkets - a boutique style #marketing firm that currently offers her signature course Profitable with Search. An ex-corporate organic content marketer for Credit Karma, LendingTree and other household brands- Odia has learned from and worked with the best of the best in the organic marketing industry and has mastered the art of organically connecting businesses and brands to their customers using search engines. On this episode, @Sherry Peak sits down with Odia to learn what she has done to achieve results for her clients and what she recommends for #marketers this year.
Odia's Links:
Innovate Marketing listeners will receive a special offer for her signature course!
https://calendly.com/oksmarkets/20min_profitablewithsearch
https://www.instagram.com/odiashembomarketing/
https://www.facebook.com/groups/profitablewithsearch
contentmarketing #seo #serps #organicmarketing #brands #branding #marketing #b2b #youraudienceislistening #mypodcastmedia
Innovate Marketing is brought to you by MyPodcast.Media. MyPodcast.Media is a full-service production agency that produces podcasts for brands and non-profits. For more information, visit https://mypodcast.media
This week we are going to focus on three stories that were featured on our sister show, Innovate Marketing Daily with Shawn P Neal.
Our first story features is a celebration of 2022 EOY accomplishments from Batteries Plus, a leading omnichannel retailer of batteries, specialty light bulbs and phone repair services for the direct-to-consumer and commercial channels.
Our second story shares exciting news from Diamond Age with their new technology to 3D print materials to build your next home.
And our final story comes from Muir Wood, a facility that provides integrated treatment to adolescents, teens, and families for mental health and substance use disorders.
Innovate Marketing is a podcast by MyPodcast.Media. MyPodcast.Media is a full-service podcast production agency that produces podcasts for brands and non-profits. For more information, visit https://mypodcast.media
marketing #branding #businessgrowth #construction #realestate #3dprinting #laborshortage #retail #sales #substanceusedisorder #mypodcastmedia #youraudienceislistening #mentalhealth #mentalhealthmatters
Raj Goodman Anand is the Founder of Goodman Lantern, an award-winning content marketing agency specialising in content writing, strategy, design, motion-graphic videos, and SEO. In this episode, your host Sherry Peak talks with Raj about SEO, AI (Artificial Intelligence) in the space of content marketing, and his advice for marketers in 2023.
Raj's Links:
https://goodmanlantern.com/
https://www.linkedin.com/in/rajanand/
contentmarketing #marketing #branding #marketingagency #podcasting #podcastproduction #demandgeneration #cmo
Innovate Marketing is a podcast from MyPodcast.Media. MyPodcast.Media produces amazing podcasts for brands, influencers, and nonprofits. Learn more at https://mypodcast.media
What is the secret to building strong sales teams that love the work they do? Take a listen to this interview between Sherry PeaK and Glenn Lundy. Glenn is the President and CEO of the 800% Elite Automotive Club, a pioneer in the North American automotive industry designed to help dealerships that sell between 50-250 cars a month scale their volume and their profits quickly while increasing employee retention and creating a winning culture.
Glenn's Links:
https://www.linkedin.com/in/glennlundy/
https://www.800eliteautoclub.com/
https://www.facebook.com/groups/riseandgrindcrew
https://glennlundy.com/the-morning-5/
https://glennlundy.com/800-club/
Innovate Marketing is a podcast from MyPodcast.Media. MyPodcast.Media is a full-service production house that produces podcasts for brands, influencers, and nonprofits.
marketing #branding #sales #salesgrowth #leadership #teambuilding #salesteam #autosales #automotive #motivation #inspiration #growthmindset
If you're like most marketers, you're probably always looking for ways to get the most ROI out of what you do. In this episode, Shawn P Neal, Founder and CEO of MyPodcast.Media fills in for Sherry and shares two ways that podcasting is evolving and how that can apply to the brand and non-profit worlds.
spatialaudio #marketing #podcastproduction #contentmarketing #demandgeneration #podcastediting #podcastlaunch
Produced by https://mypodcast.media
One of our picks for the 2022 Holiday Recap is Jeff Sheehan. Jeff's interview with Sherry was an incredibly valuable conversation that really took a deep dive into the ins and outs of social media marketing. Enjoy!
Produced by MyPodcast.Media
In this episode, host Sherry Peak interviews Rahila Ismail. Rahila is a Buyer Psychology Strategist, the Founder of Consulting Out Loud, and a 20-year veteran of running a multimillion-dollar consulting practice fueled by her professional qualifications and expertise in psychology and neuroscience. Sherry and Rahila will be talking about using Buyer Psychology assisted marketing and selling to unleash the earning potential of businesses, to create premium, rejection-proof offers, write captivating and compelling messaging, and make your name synonymous with your niche as the only logical choice. She also created The Buying Brain Playbook: The 21 psyche-approved, battle-tested stimuli that help to you nail every sale and seal every deal!
Rahila's Links
http://www.consultingoutloud.com
http://www.linkedin.com/rahilahq
Free LinkedIn Headline Guide: www.consultingoutloud.com/captivate
Produced by MyPodcast.Media
If you're wondering where the #holiday deals are, don't forget to check out a Target store near you. Target is focusing on blending their cyber deals with easy pickup and fulfillment at their in person stores, they are extending their deals throughout the month of December, and they are focusing on recruiting more shoppers to their loyalty program.
Brought to you by:
MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal
Website https://MyPodcast.Media
Birdwell Solutions: Bringing a team of expert developers to create innovative tech products. @🚀 Benny Pekala @Birdwell Solutions @Cryptan Labs
Website: https://linktr.ee/bennypekala
Crown Royal, the company known for strong Canadian whiskey and quality liquors launched a series of digital collectibles using NFT technology that benefits troops overseas. Participants can nominate someone in active duty and if selected Crown Royal will send them a holiday care package.
This is a wonderful example of holiday cheer, creative use of web3 technology, and positive brand awareness. In this episode we break down what strategy they may have had, how this fits into the current climate for NFTs, and how this compares to other brands launching holiday marketing campaigns.
Nominate someone you know at https://web3.crownroyal.com/
Brought to you by:
MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal
Website https://MyPodcast.Media
Birdwell Solutions: Bringing a team of expert developers to create innovative tech products. @🚀 Benny Pekala @Birdwell Solutions @Cryptan Labs
Website: https://linktr.ee/bennypekala
Pop Tarts on Zillow? Yeah you heard that right. In an example of an attention-grabbing campaign Pop Tarts re-introduced their gingerbread flavored Pop Tarts flavors with a partnership with home-buying platform Zillow.
Here’s a link to the house, listen to the video to hear our thoughts on this.
https://www.zillow.com/house/pop-tarts-gingerbread-lodge/
Brought to you by:
MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal
Website https://MyPodcast.Media
Birdwell Solutions: Bringing a team of expert developers to create innovative tech products. @🚀 Benny Pekala @Birdwell Solutions @Cryptan Labs
Website: https://linktr.ee/bennypekala
How can your brand stand out in all of the noise online? How do you find consistent relevant topics for your content marketing efforts like blogs and podcasts? In this episode, Sherry Peak sits down for a talk with Matt McWilliams, the author of Turning Your Passions Into Profits. Matt started his first online business in 2001 at the age of 22. In the 19 years between his first venture and living out his passion and purpose, he’s worked with more than 300,000 online business owners while running affiliate programs, product launches, and book launches for entrepreneurs such as Shark Tank’s Kevin Harrington, Michael Hyatt, Brian Tracy, Lewis Howes, Jeff Goins, Ray Edwards, Claire Diaz-Ortiz, Rich Schefren, and more.
Matt's Links:
https://www.passionsintoprofitsbook.com/
https://www.mattmcwilliams.com/
Innovate Marketing is brought to you by https://mypodcast.media
SpaceChain announced it has successfully launched its second Ethereum Virtual Machine (EVM) payload into space aboard a SpaceX Falcon 9 rocket, which is on its way to the International Space Station (ISS) for installation via the SpaceX Dragon 2 spacecraft.
Links:
https://spacechain.com
https://nanoracks.com
Brought to you by:
MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal
Website https://MyPodcast.Media
Birdwell Solutions: Bringing a team of expert developers to create innovative tech products. @🚀 Benny Pekala @Birdwell Solutions @Cryptan Labs
Website: https://linktr.ee/bennypekala
Frito-Lay is introducing three limited-time FIFA World Cup-inspired flavors and launching an interactive online fan experience for consumers to have the chance to win soccer-inspired merchandise and prizes – including a trip to the FIFA World Cup 2022™ final.
Brought to you by:
MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal
Website https://MyPodcast.Media
Birdwell Solutions: Bringing a team of expert developers to create innovative tech products. @🚀 Benny Pekala @Birdwell Solutions @Cryptan Labs
Website: https://linktr.ee/bennypekala
As efforts intensify to attract international investors to Jamaica's shores, the Jamaican Government has redoubled its efforts to attract more Local and Foreign Direct Investments. The upcoming two-day 'Invest Jamaica – the Nearshore Delivery Hub of the Caribbean' conference, took place in Montego Bay on 29-30 November, and continued to position Jamaica as the next global 'investment destination of choice', and is part of a five-year development project, in partnership with the Inter-American Development Bank (IDB), to expand the country's Global Services Sector (GSS).
Brought to you by:
MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal
Website https://MyPodcast.Media
Birdwell Solutions: Bringing a team of expert developers to create innovative tech products. @🚀 Benny Pekala @Birdwell Solutions @Cryptan Labs
Website: https://linktr.ee/bennypekala
The greeting card line was developed by Culturs global multicultural lifestyle network. A certified black owned business, Culture Global Multicultural Lifestyle network uses media, products and experiences to activate 21st Century Cultural Diversity.
Brought to you by:
MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal
Website https://MyPodcast.Media
Birdwell Solutions: Bringing a team of expert developers to create innovative tech products. @🚀 Benny Pekala @Birdwell Solutions @Cryptan Labs
Website: https://linktr.ee/bennypekala
In this episode, learn how Sue Siri uses events to create a net-negative marketing vehicle, built a product that appealed to her target market, and how Iris Booth leverages customer service to drive growth.
Innovate Marketing Weekly brings you interviews with todays leaders in marketing, branding, and business growth.
Produced by: https://MyPodcast.Media
Binance has taken the next step in its effort to provide transparency of user funds to show the Proof of Reserves for BTC and an update using the Merkle Tree data structure for users to verify BTC holdings.
It shows a major development in technology for cryptocurrency exchanges. This new technology is likely to be looked for by consumers of other platforms.
Brought to you by:
MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal
Website https://MyPodcast.Media
Birdwell Solutions: Bringing a team of expert developers to create innovative tech products. @🚀 Benny Pekala @Birdwell Solutions @Cryptan Labs
Website: https://linktr.ee/bennypekala
Next Earth, one of the biggest Metaverses ihas launched the world's first Metaverse Land Gift Card.
Next Earth is a Metaverse platform that has a digital copy of planet earth that individuals and businesses can buy real estate in.The new product enables any person or business to easily enter the metaverse and become a landowner by simply purchasing a land voucher. Next Earth's goal with its Earth based web3 Metaverse's unique structure and technical solutions is to make it possible for anybody to enter the web3 ecosystem without any technical knowledge of it, whilst immediately getting connected into this new field of opportunities.
Brought to you by:
MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal
Website https://MyPodcast.Media
Birdwell Solutions: Bringing a team of expert developers to create innovative tech products. @🚀 Benny Pekala @Birdwell Solutions @Cryptan Labs
Website: https://linktr.ee/bennypekala
In celebration of the 96th Macy’s Thanksgiving Day Parade®, the world-famous holiday event will host five NFT projects that will see a winning design made into a Macy’s Parade balloon for the 2023 holiday spectacle. It’s an example of a large retail brand investing in digital experience and assets. They follow other brands in creating experiences here and show the viability to other consumer facing companies.
Brought to you by:
MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal
Website https://MyPodcast.Media
Birdwell Solutions: Bringing a team of expert developers to create innovative tech products. @🚀 Benny Pekala @Birdwell Solutions @Cryptan Labs
Website: https://linktr.ee/bennypekala
"Wearing shorts in winter is a bold choice," said Bryan Waddell, Brand Marketing Manager, HOT POCKETS. "With our insulated shorts, HOT POCKETS found an unexpected way to bring the heat to this chilly fashion trend."
These exclusive shorts were created in collaboration with Columbus Fashion Alliance (CFA), a coalition of creatives, entrepreneurs, civic partners, community, and industry leaders. The CFA has a shared goal of supporting creatives and fashion-based businesses through multiple facets, while placing emphasis on individuals traditionally excluded or underrepresented in the fashion and retail industry – including designers, makers, and youth of color.
Brought to you by:
MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal
Website https://MyPodcast.Media
Birdwell Solutions: Bringing a team of expert developers to create innovative tech products. @🚀 Benny Pekala @Birdwell Solutions @Cryptan Labs
Website: https://linktr.ee/bennypekala
This week, your host Sherry Peak talks with Nikki Lewallen Gregory, the Founder and Chief Meaningful Work Officer at People Forward Network. Nikki's philosophy on cultivating a culture in leadership that focuses on "people forward" has led her to create some amazing services. Sherry talks with Nikki about the People Forward Network and how she has leveraged the power of things like LinkedIn in her marketing toolkit.
Brought to you by https://mypodcast.media
We produce podcasts for brands and non-profits
@Little Caesars® announced that Greg Hamilton will take on the role of chief marketing officer at the third largest #pizza chain in the world, effective immediately. Headquartered in Detroit, Michigan, Little Caesars was founded by Mike and Marian Ilitch in 1959 as a single, family-owned restaurant. Today, it is the third largest pizza chain in the world, with stores in each of the 50 U.S. states and 27 countries and territories.
Brought to you by:
MyPodcast.Media: Producing podcasts for brands, influencers, and nonprofits @Shawn P Neal
Website https://MyPodcast.Media
Birdwell Solutions: We create web and mobile apps for startups, enterprise companies, and web3 brands. @🚀 Benny Pekala @Birdwell Solutions
Website: https://lnkd.in/gxmJXQW6
(NEWS) HARMAN and Havas announce a global partnership for a globally integrated agency model. The global scope includes mainly creative, media and production. The competitive pitch, running since July and hosted by Roland Berger, involved all major holding companies to find a partner that can serve HARMAN brands globally HARMAN's consumer brands include JBL, Harman Kardon, AKG and Mark Levinson, among others.
Brought to you by:
https://MyPodcast.Media - Producing podcasts for brands, influencers, and nonprofits.
https://www.birdwellsolutions.com/ For all of your Web 3 development needs
Riding a wave of investments into pickleball we witness brands claiming real estate and preparing to reach customers in this new past time
Description: Every sport has a story, and pickleball’s massive growth in the pandemic is leading to money pouring in to develop the sport. With Anheuser-Busch following Sketchers, Tom Brady and Lebron James in investing in the space a new past time is being built. We talk about what’s happening and how you can start to pay attention.
Brought to you by:
https://MyPodcast.Media - Producing podcasts for brands, influencers, and nonprofits.
https://www.birdwellsolutions.com/ For all of your Web 3 development needs
What does it take to grab a hold of your life and create a meaning so deep and profound that it becomes your brand? Today, host Sherry Peak sits down with Barbara Majeski. Barbara is dedicated to living life with purpose and approaching all aspects of living with confidence and after recovering from her divorce and Stage III cancer the “Curator of the
Good Life” was born.
Barbara is a TV personality that loves sharing her tips and tricks. She has made frequent appearances on The TODAY Show, Good Day NY, New York Live and the Nick Cannon Show. Barbara is also a mother of three and resides in Princeton, New Jersey.
Barbara's Links:
https://www.barbaramajeski.com
https://www.youtube.com/channel/UCMlAJ3w3bbVlPq3ZaDX43hA
https://www.instagram.com/barbaramajeski/?hl=en
https://www.facebook.com/BarbaraMajeskiLifestyle/
Innovate Marketing is produced by https://mypodcast.media
FTX’s internationally based cryptocurrency exchange paused withdrawals after having users withdraw funds in mass. Because FTX’s founder and CEO Sam Bankman-Fried was a large proponent of crypto regulation in the US this sets back both public and government trust in the industry. We talk about what happened and what changes crypto founders and investors can be prepared for.
Brought to you by:
https://MyPodcast.Media - Producing podcasts for brands, influencers, and nonprofits.
https://www.birdwellsolutions.com/ For all of your Web 3 development needs
The U.S. Securities and Exchange Commission won its lawsuit against blockchain-based publishing company LBRY Inc alleging that the crypto assets they had distributed to founders and investors were securities. Many companies have launched similar offerings and not registered as securities, spelling trouble ahead. We talk about what happened and why this is important
Brought to you by:
https://MyPodcast.Media - Producing podcasts for brands, influencers, and nonprofits.
https://www.birdwellsolutions.com/ For all of your Web 3 development needs
Your favorite AR game Pokemon Go is coming into Footlocker stores. With physical and digital experiences surrounding Pokemon Gyms users will be able to come engage with new Pokemon-themed sneakers. This represents a new way for brick and mortar stores and consumer facing brands to create memorable experiences. We talk about what happened and what ideas this creates for brands and marketers.
Brought to you by:
https://MyPodcast.Media - Producing podcasts for brands, influencers, and nonprofits.
https://www.birdwellsolutions.com/ For all of your Web 3 development needs
Kanye West’s latest example of a celebrity making unacceptable comments took weeks to lead to brands splitting endorsements. We talk about why this happened and what that means for brands that are making endorsements and structuring contracts.
Brought to you by:
https://MyPodcast.Media - Producing podcasts for brands, influencers, and nonprofits.
https://www.birdwellsolutions.com/ For all of your Web 3 development needs
Kelly Kichler is the Vice President of Regional Development at Berkshire Hathaway HomeServices, a residential real estate services company in Indiana. In addition, she also has her own practice where she assists clients whether buying and/or selling. Today, Sherry and Kelly talk about some of the core skill needed to successfully grow a personal and professional brand.
Innovate Marketing is a podcast from MyPodcast Media, a full-service podcast production agency that produces podcasts for brands, influencers, and nonprofits. Learn more at https://mypodcast.media
With Apple and Google lowering the effectiveness of third party tracking advertisers need to think differently
Description: Since the creation of Cookies and Third Party Tracking marketers and advertisers have had tremendous success building profiles and audience using data collected on other websites. Now, in response to user demands and government signaling, Apple and Google have planned to significantly decrease how effective these strategies can be. We dive into how this affects marketing strategies.
Brought to you by:
https://MyPodcast.Media - Producing podcasts for brands, influencers, and nonprofits.
https://www.birdwellsolutions.com/ For all of your Web 3 development needs
The Starbucks’ loyalty rewards program has over 25 million active users and has tremendous sticking power for customers. In line with their mission to innovate in creating the “Third Place” after home and work Starbucks has made major investment in blockchain technology with the new Starbucks Odyssey experience. These digital collectibles unlock unique experiences and enable users to re-sell the “stamps” that they’ve earned. We talk about the added incentive they are creating for users to engage in their activities and what this means for other consumer facing brands considering blockchain technology.
Brought to you by:
https://MyPodcast.Media - Producing podcasts for brands, influencers, and nonprofits.
https://www.birdwellsolutions.com/ For all of your Web 3 development needs
Consumer-facing brands have always found new ways to reach users. From a window store to a digital ad they have evolved where they’ve placed their merchandise to follow consumer behavior. And now video games! We break down the bigger picture Ralph Lauren sees in investing in the metaverse through their latest launch of a line of digital clothes.
Brought to you by:
https://mypodcast.media
https://birdwellsolutions.com
One of the leaders in ad-free streaming is turning course in response to trends, reasoning behind Netflix’s new ad-supported tier
Description: Netflix was a pioneer in delivering users ad-free watching and challenging the advertisement model of television, until it recently decided to change course. In response to declining user growth and expansion of the streaming ad market Netflix decided to launch a more affordable tier that includes ads. We dive into this and what this means for other tech companies who are facing changing market conditions.
Sponsored by:
https://mypodcast.media
https://birdwellsolutions.com
Repeatedly recognized as one of the world's top Thought Leaders and Marketing Influencers, Jeff Sheehan teaches professionals and companies how to utilize social selling and thought leadership to drive revenues. His "no fluff" approach is based on decades of experience in sales and marketing working with some of the world's largest companies.
This week, our host Sherry Peak, talks with Jeff about his experience and advice on social media and content marketing. With 16 years of being on LinkedIn, and 13 years on Twitter, Jeff knows how to successfully integrate these, as well as other social media platforms into an effective and productive social selling approach.
Featured NonProfit:
World Wide Peer Support: https://worldwidepeersupport.org
Produced by MyPodcast.Media
MyPodcast.Media produces high quality podcasts that authenically connect brands, influencers, and nonprofits to their target audience. For more information, visit https://mypodcast.media
Facing difficulty in enabling free speech while being profitable Elon Musk bought Twitter and has big plans to change it
The advertising-based business model of social media platforms has grown and become prolific since Facebook first pioneered it. That being said, in 2022 users and voices have had criticisms of how it moderated content and how it monetized. Identifying a need for a Public Square where open dialogue can be informative and not polarized, Elon Musk decided to buy Twitter. In this episode we talk about what this means for social media platforms and the voices that empower them.
Brought to you by:
https://MyPodcast.Media - Producing podcasts for brands, influencers, and nonprofits.
https://www.birdwellsolutions.com/ For all of your Web 3 development needs
In the pilot episode of Innovate Marketing, Host Sherry Peak talks to MyPodcast.Media Founder and CEO Shawn P Neal about content marketing, specifically using podcasting to reach a target market, and his goals for the Innovate Marketing podcast.
Featured Non-Profit:
The Anderson Impact Center, Anderson, Indiana
https://theandersonimpactcenter.org/
To learn how podcasting can help brands, influencers, and non-profits create an authentic connection to their target audience, or to inquire about starting your own podcast, visit https://mypodcast.media