SheSpeaks: Recent Episodes
SheSpeaks, Inc.
The SheSpeaks Podcast focuses on conversations with inspiring women who share their stories, advice, and insights about navigating careers, balancing life, achieving goals, and so much more. Listen as we learn through the experiences of each guest.The SheSpeaks brand motto is "Be Heard", and this podcast is a direct reflection of our desire for women's voices to be heard and used as inspiration and motivation for all of our listeners.Our thriving community is made of over 250,000 members. By participating in SheSpeaks programs, they get the chance to try products and share with the world. Together, with our amazing community, we create compelling Influencer Marketing programs for brands that drive real results.To join our awesome community, visit SheSpeaksInc.com.
When Thayer Lavielle joined Wasserman, she recognized an opportunity to drive change from within one of the world’s leading sports and entertainment agencies. What began as a conversation about how to better support women across industries became The Collective—a global initiative dedicated to advancing the power of women through data, strategy, and storytelling.
As Managing Director, Thayer has helped transform how brands and organizations view women’s impact as consumers, fans, and leaders. In this episode, she discusses the evolution of women’s sports, the cultural moments fueling its momentum, and why authentic influence starts with service and purpose.
Episode Highlights
- The inspiration behind The Collective and how it’s elevating women across sports, music, and entertainment
- Research-driven insights revealing the true scale of women’s fandom and purchasing power
- Key cultural milestones that have shifted public perception of women’s sports
- The challenges and rewards of building a new brand within a global agency
- Lessons from Thayer’s early career in journalism and beauty that shaped her leadership approach
- What influence really means and how it’s best expressed through service and authenticity
Thayer’s perspective offers a thoughtful look at how advocacy, business, and storytelling can come together to create lasting impact for women everywhere.
Links and Resources
Connect with Thayer Lavielle on LinkedIn
Connect with Wasserman on LinkedIn
Learn more about The Collective
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When Diana Thomas became one of the first women in the United States to give birth through donor egg IVF in 1996, there were no guidelines, agencies, or contracts. It was determination and uncharted territory. Today, as Founder and CEO of The World Egg and Sperm Bank, she is on a mission to bring transparency, ethics, and rigorous standards to a rapidly growing and often misunderstood industry.
Episode Highlights
- Diana’s groundbreaking 15-year journey through infertility and how it shaped her mission to protect and empower future families
- Eye-opening truths about the global egg donation landscape, including trafficking, exploitation, and overlooked legislative gaps
- Why transparency and rigorous screening are critical—and the essential questions every hopeful parent should ask their clinic
- Practical advice for women navigating fertility challenges, including how to advocate for themselves in an emotional and complex process
Whether you are navigating fertility yourself or want to understand an industry that touches millions, Diana’s insights are both eye opening and inspiring.
Links and Resources
Connect with Diana Thomas on LinkedIn
Connect with the The World Egg and Sperm Bank on LinkedIn
Learn more about The World Egg and Sperm Bank
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Rikki Marler, Vice President of Client Development at Pēq, joins Women of Influence to share how she helps brands move beyond surface-level metrics to understand the true incremental impact of their campaigns. With a background in shopper marketing and lessons learned from early mentors, Rikki talks about why today’s marketers need real-time insights, how transparency has guided her career, and the importance of staying curious when navigating change.
Episode Highlights:
- The shift from proof of performance to proof of value in marketing.
- Why in-flight optimization is essential as budgets tighten.
- Lessons in transparency from early career mentorship under Walmart’s first COO.
- Staying curious and using an “advisory board” to navigate career twists.
- Influence as making people feel seen, heard, and empowered.
Links and Resources
Connect with Rikki Marler on LinkedIn
Connect with Pēq on LinkedIn
Learn more about Pēq
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Ad fraud and data privacy are changing the way advertisers and consumers interact. In this episode of Women of Influence, Nina Talcott, Director of Research Communications and Media Engagement at Pixalate, explains how fraud drains billions from the industry, what new privacy laws mean for consumers, and why transparency is critical. She also shares her perspective on influence, the value of mentorship, and the advice she would give her younger self.
Episode Highlights:
- How Pixalate combats ad fraud and protects consumer data.
- Billions lost to bots, spoofing, and fake apps on connected TV.
- Why consumer privacy and new data laws matter.
- Influence built through one-on-one connections.
- Advice to her younger self: be authentic and embrace individuality.
Links and Resources
Connect with Nina Talcott on LinkedIn
Connect with Pixalate on LinkedIn
Learn More about Pixalate
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Retail media is rewriting the rules of marketing, and Cyndi Loza is here to break it all down.
As Senior Editor at Path to Purchase Institute, she shares what brands need to know about AI, shopper behavior, and why in-store still matters more than you think. Cyndi also reflects on her journalism roots, defining influence, and navigating work-life balance as a parent and professional.
Episode Highlights
- How retail media is reshaping the marketing funnel
- What shoppers really want in-store
- The role of AI in measurement and optimization
- Why social content is showing up in TV ads
- Advice on career growth, failure, and finding your voice
Connect with Cyndi Loza on LinkedIn
Connect with Path to Purchase Institute on LinkedIn
Learn more about Path to Purchase Institute
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Diane Schwartz, CEO of Ragan Communications, breaks down one of the year’s most viral PR moments—the Coldplay concert “Crisis Cam”—and shares what brands should do when leadership missteps play out in public.
She also reflects on becoming Ragan’s first female CEO, why internal communications is more important than ever, and how leaders can build trust, influence, and confidence at every level. From the value of in-person connection to what today’s employees want most, this episode delivers practical insights for communicators navigating a changing workplace.
Episode Highlights
- How Diane would’ve handled the “Crisis Cam” fallout.
- The enduring value of in-person community.
- Why flexibility, recognition, and transparency matter most to employees.
- Advice for speaking up, building influence, and bouncing back from failure.
- What leadership really looks like behind the scenes.
Links and Resources
Connect with Diane Schwartz on LinkedIn
Connect with Ragan Communications on LinkedIn
Learn more about Ragan Communications
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OLLY's presence in-store is powerful. It's digital strategy? Even more so—and Jennifer Peters is making it all click.
As Director of DTC, Martech, + Digital Compliance at OLLY, Jennifer Peters is helping one of the most recognizable wellness brands deepen its relationship with consumers—both online and off. In this episode, she shares how OLLY is bridging the gap between shelf and screen, redefining loyalty in a retail-first world, and keeping customer empathy at the center of it all.
Jennifer also reflects on her 13 years at Barnes & Noble, how tech is transforming customer feedback into action, and the advice she gives every rising professional looking to build a meaningful, long-term career.
Episode Highlights
- Why DTC is especially challenging for retail-first CPG brands—and how OLLY is making it work.
- What receipt scanning reveals about today’s hybrid shopper.
- Why loyalty means more than points—and who it’s really for.
- What “being where your customer shops” really means in 2025.
- Her advice for building influence and nurturing the next generation of talent.
This episode is packed with practical advice, big-brand insights, and career lessons you’ll actually use.
Links and Resources
Connect with Jennifer Peters on LinkedIn
Connect with OLLY on Linkedin
Learn more about OLLY
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In this episode, we’re joined by Amberle Thompson, Senior Sales Director for Walmart and Sam’s Club at The Heineken Company, overseeing a team that helps ensure products make it to shelves across the country.
Amberle shares her journey into the CPG and alcohol industry, demystifies how distribution works in the U.S., and explores how data and consumer trends drive innovation. She also reflects on raising three daughters while building her career, the power of networks, and why influence is knowing when you have it—and when you need to build it.
Episode Highlights
- How Amberle uses real-time data and consumer trends to guide product innovation, like Dos Equis Lime & Salt Zero.
- The unique challenges of alcohol distribution and why the U.S. three-tier system matters for brands like Heineken.
- The “COVID bump” in alcohol sales—and how the industry is right-sizing post-pandemic.
- Why looking at data and trends is Amberle’s favorite part of leading in CPG.
- Amberle’s perspective on raising daughters while modeling leadership and career growth.
- Why building your network is critical—and the advice Amberle gives young professionals about picking up the phone.
- A fresh take on influence: knowing where you have it, where you need it, and how to leverage your network to create meaningful change.
- Why Amberle believes that to lead effectively, you can’t—and shouldn’t—do it alone.
Amberle shares real-world insights for navigating leadership and driving innovation within and outside the CPG industry.
Links and Resources
Connect with Amberle Thompson on LinkedIn
Learn more about The Heineken Company
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In this episode, we’re joined by Aimee Baller, Head of Partnerships, West & Central at Overwolf—the engine behind the gaming creator ecosystem that’s reshaping how brands connect with modern audiences.
Aimee reflects on her path into gaming as the first female leader on Overwolf’s Brand Partnerships team, exploring the power of in-game advertising, why brands can’t ignore gaming culture, and how Gen Z is rewriting the rules of media. She also offers thoughtful insights on mentorship, leadership, and creating space for other women in male-dominated industries.
Episode Highlights
- How Aimee helps brands like Slim Jim and Smucker’s enter the gaming space with impact and intention.
- The truth about modern gamers—and why 40% of Overwolf’s audience is female.
- Why gaming is no longer niche and how brands can meet consumers where they actually are.
- What moment-triggered ads are and why they generate up to 70% brand recall.
- The rise of Gen Z as creators and why they want to shape the plot, not just watch it.
- Why Aimee believes women don’t need to wait until they feel “ready” to lead.
- How gaming can be an additive—not disruptive—space for advertisers.
Aimee’s perspective cuts through the noise—offering real-world advice for anyone navigating today’s fast-moving landscape of culture, technology, and consumer connection.
Links and Resources
Connect with Aimee Baller on LinkedIn
Connect with Overwolf on LinkedIn
Learn more about Overwolf
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In this episode, we’re joined by Shaquana Joseph, Strategic Account Director at Group Black, a media collective dedicated to bridging the gap between today’s most influential consumers and the brands that want to reach them.
Shaquana shares her inspiring journey from college radio at Howard University to leading game-changing brand partnerships at Group Black. She unpacks how Gen Z is rewriting the rules of influence, why authenticity matters more than ever, and how brands can build lasting loyalty by showing up with purpose.
Episode Highlights
- How Shaquana pivoted from radio and agency life to leading culturally impactful campaigns.
- The mission behind Group Black and how it's reshaping the media and marketing landscape.
- Why Gen Z doesn’t play by the old rules—and how brands must adapt or fall behind.
- The rise of the nano-influencer and why peer influence now beats follower count.
- The role of experiential marketing in creating real, emotional brand connections.
- Shaquana’s experience at Twitter and the lessons she learned about being an entrepreneur.
- Why true influence means making a lasting impact—and how Shaquana defines success beyond the spotlight.
Shaquana’s insights are smart, actionable, and inspiring—whether you’re in marketing, leadership, or just figuring out how to make your voice matter in a noisy world.
Links and Resources:
Connect with Shaquana Joseph on LinkedIn
Learn more about Group Black
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In today’s episode, we’re joined by Chase Cooper, omnichannel marketing leader at Dorel Juvenile, one of the largest baby product companies in the world (behind brands like Safety 1st, Maxi-Cosi, Tiny Love, and Walmart’s exclusive Monbébé).
Chase shares her remarkable journey from starting out in the agency world to now leading U.S. media efforts across Dorel's brands — and how she’s weaving motherhood into her career path along the way.
Here’s what you’ll hear in this episode:
- Chase's career path from agency-side digital marketing to leading omnichannel marketing on the brand side
- A clear breakdown of what omnichannel marketing really means
- How internal cross-functional collaboration — marketing, sales, supply chain — is critical for omnichannel success
- Why curiosity and asking "why" can be a major superpower for marketers and leaders
- An inside look at the Monbébé stroller launch at Walmart — and how Chase’s team leveraged influencer marketing to drive viral success
- The viral moment: How a single influencer video captured over 4.6 million views, and why understanding visual storytelling in the first three seconds matters more than ever
- The importance of blending organic and paid media and testing influencer content across multiple channels
- Key consumer insight: Why dads and diverse caregivers are becoming an increasingly important audience in the baby category
- A refreshingly honest conversation about navigating career and motherhood — and why asking for help is not weakness but a leadership strength
- Why trusting your gut (and surrounding yourself with the right support) might be the best career advice you’ll ever get
Chase’s insights on authenticity, collaboration, and evolving with the consumer journey will leave you energized — whether you’re in marketing, leadership, or navigating your own life and career.
Links & Resources:
Connect with Chase Cooper on LinkedIn
See the viral Monbébé 360° Travel System post.
Don’t forget to subscribe and leave a review if you enjoyed this conversation!
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In this episode, we welcome Erica Lockheimer. Known for her remarkable career in tech, Erica shares insights from her career journey at LinkedIn, where she not only played a crucial role in the growth of the platform, but also founded the Women in Tech initiative. Erica shares her story and challenges she faced as one of the few women in her field.
We discuss the pivotal moments that led her to redefine success on her own terms, breaking away from expectations to pursue what she had a passion for. Now, as the founder and CEO of HumanizeHer, Erica is passionate about cultivating a world where women can thrive and shatter glass ceilings. Tune in to discover Erica's journey, her thoughts on the evolving role of LinkedIn, and her vision for women in tech and careers beyond. This episode is inspiring and a must-listen for anyone looking to follow their own path and possibilities.
Episode Highlights:
- Redefining Success: Erica talks about how challenging societal norms and expectations was a pivotal step in her personal journey. She emphasizes identifying and pursuing what truly resonates with you, even if it means straying from the path expected by others.
- LinkedIn's Evolution: From leading LinkedIn's growth team to spearheading Women in Tech, Erica shares behind-the-scenes stories of her dynamic experiences and the platform's transformation over the years.
- AI and Diversity: Erica discusses the critical role of diverse representation in algorithm development, especially in AI, and how biases can be mitigated.
- Empowering Women: Learn more about HumanizeHer, Erica's inspiring initiative aimed at creating a world where every woman can thrive, excel, and define success personally.
Key Quotes:
- “You better have diverse people at the table, building products, because representation matters in everything we create.”
- “We can’t be our best-kept secrets—women’s voices need platforms to be heard and celebrated.”
- “I never worked harder, but I’ve never enjoyed my work more than I do now.”
Connect with Erica and HumanizeHer:
- Website: https://www.instagram.com/humanizehernow/
- LinkedIn: https://www.linkedin.com/in/ericalockheimer/
- Instagram: https://www.instagram.com/humanizehernow/
- YouTube: https://www.youtube.com/@HumanizeHer
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In this episode, we sit down with PR powerhouse Heidi Krupp, a master publicist and brand strategist with decades of experience shaping bestselling books and personal brands. From working at ABC’s 20/20 to launching her own successful agency, she shares her journey, the art of storytelling in PR, and what it takes to craft a message that resonates.
We also dive into the current media buzz surrounding the Justin Baldoni & Blake Lively case, breaking down what people get wrong about publicists and the blurred lines in today’s media landscape. Plus, hear the fascinating story of how she started her business with just $5,000—and how that risk turned into a career working with icons like Tony Robbins, Dr. Stephen Covey, and more.
Key Highlights:
✅ Why storytelling, consistency, and relationships are the true keys to building a lasting brand—and how you can apply these principles to your own success.
✅ Lessons learned from interning at ABC’s 20/20 and working with Barbara Walters
✅ The role of a publicist: understanding what the role entails & what the job is
✅ How to turn a book into a brand (and a business!)
✅ The truth about the PR industry and the media’s changing landscape
✅ The surprising way she funded her first business
✅ The impact of mentors and the power of personal branding
Key Links:
Follow Heidi at:
https://www.linkedin.com/in/heidi-krupp/
https://www.kruppagency.com/
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In this episode, we sit down with Terri Cole, a best-selling author, licensed psychotherapist, relationship expert, and empowerment coach. We discuss Terri's career transition, her work (and first book) on setting boundaries, and her expertise in high-functioning codependency. You will learn what is high-functioning codependency (HFC) and learn how you can recognize and address your own codependent behaviors, set healthy boundaries and have better relationships. Terri shares tangible tips and takeaways to help you change the way you approach relationships today, so grab a pen and paper!
Episode Highlights:
- Terri shares her own career change, transformation & healing process
- How should you think about boundaries and Terri's book, Boundary Boss.
- What is the Downloaded Love Blueprint and how is it affecting your current relationships?
- What is high-functioning codependency (HFC)? What steps can you take if you exhibit the behaviors of HFC?
- Overinvestment and resentment - what role they play in your relationships, how you see others, and how they see you.
Follow Terri & Learn More:
Get your free resources, order Terri's book(s) and sign up to stay connected at: https://www.terricole.com/hfc/
Learn more about Terri by visiting: https://www.terricole.com/
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In this episode, we dive into a world of storytelling, resilience, and sports with Jamie Mittelman, the voice behind the award-winning podcast Flamebearers.
Flamebearers amplifies the stories of women Olympians and Paralympians from around the world, shining a light on the intersection of sports, gender equity, and human perseverance.
Jamie shares how her Harvard experience and passion for amplifying underrepresented voices led to the creation of this groundbreaking podcast. You’ll hear the inspiration behind Flamebearers and the mission to elevate the stories of women athletes, the challenges faced by women in sports media and how they are breaking barriers, as well as the unique stories for resilience, diversity and triumph by women in athletics.
Episode Highlights:
- The inspiration behind Flamebearers and its mission to elevate the stories of women athletes.
- Challenges faced by female athletes and how they’re breaking through barriers.
- The unique narratives of resilience, diversity, and triumph that make these athletes’ stories unforgettable.
- How storytelling can inspire a new generation of leaders and changemakers.
🎧 Tune in now and follow Jamie & Flamebearers below for more information:
Website: https://flamebearers.com/
Instagram: https://www.instagram.com/flamebearers/
YouTube: https://www.youtube.com/watch?v=3a5dMGFv0_Q
Connect with Jamie Mittelman: https://www.linkedin.com/in/jamiemittelman/
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In this episode, we hear from Kendra Adachi, the bestselling author of The Lazy Genius Way to discuss compassionate time management. Kendra shares her journey from perfectionism to finding balance, introducing her transformative framework: "Be a genius about the things that matter and lazy about the things that don’t." We explore actionable strategies for prioritizing what truly matters, embracing small steps, and showing kindness to ourselves in every season of life.
Key Highlights:
- The Origin: Kendra explains how her journey as an overachiever and mother led her to create the framework of focusing on what matters most in each season of life.
- The Myth of Productivity: A candid discussion on the male-dominated productivity industry and why traditional time management systems often fail women.
- Naming What Matters: Learn practical steps for identifying priorities by narrowing your scope—whether it’s a life category, season, or even just a single day.
- Compassionate Time Management: Discover how to align expectations with the energy you have, rather than striving for unattainable ideals.
More about Kendra:
Kendra Adachi is a two-time New York Times bestselling author of The Lazy Genius Way, The Lazy Genius Kitchenand The PLAN and host of nationally ranked The Lazy Genius Podcast. As an expert in compassionate time management, Kendra helps others stop doing it all for the sake of doing what matters. She lives in North Carolina with her husband and three kids.
You can learn more and follow Kendra at:
https://www.thelazygeniuscollective.com/
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The college admissions process has changed drastically, and so has the reality of what students face once they’re admitted. In this episode, our guest Jennifer shares her expert insights into the challenges of the modern education landscape, the post-pandemic impact on students, and what parents can do to set their kids up for success—not just in college, but in life. We cover practical strategies, the importance of resilience, and how to embrace a growth mindset to thrive academically and professionally.
What You’ll Learn in This Episode:
- Why college admissions are more competitive than ever—and how it affects students.
- How the pandemic has shaped academic readiness and mental health for today’s generation.
- The crucial skills students need to transition successfully from high school to college.
- Strategies for managing distractions and building effective study habits.
- Why failure is essential to growth—and how parents can encourage resilience in their kids.
Links & Resources
- Jennifer’s website: https://www.jgtalks.org/
- Instagram: https://www.instagram.com/jgtalksorg/
- LinkedIn: https://www.linkedin.com/in/jennifer-gershberg-99bb409b/
- Course: https://jgtalks.thinkific.com/
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In this episode, we sit down with Laura Brusca, the Chief Communications Officer at Forbes and President of New York Women in Communications (NYWICI). Laura shares her inspiring journey from her early days in communications to becoming a leader in the industry. We dive into her career path, the challenges she’s faced, and the lessons she’s learned. She offers advice for young professionals entering the field, discusses the value of building networks, and emphasizes the importance of stepping outside your comfort zone to grow personally and professionally.
Highlights from this Episode:
- The Role of a Chief Communications Officer: Promoting and protecting a brand, corporate communications, and the shift in dynamics with hybrid work environments.
- Career Path Insights: Laura’s career journey, including early internships that shaped her trajectory and how she discovered her passion for corporate communications.
- The Value of Networking: Laura’s involvement in NYWICI, her transition from volunteer to president, and how organizations like this help build networks and create opportunities for women.
- Overcoming Challenges: From public speaking fears to moments of embarrassment, Laura reflects on how these experiences have made her more confident and adaptable.
- Advice for Young Professionals: Tips for starting a career in communications, the importance of internships, and the value of being proactive and open-minded.
- Self-Compassion and Growth: Learning to not overthink feedback, give yourself grace, and use challenges as stepping stones for growth.
Follow Laura Brusca:LinkedIn https://www.linkedin.com/in/laurabrusca/
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Did you know that Latina women earn only 53 cents to every dollar compared to men and hold a mere 2% of executive positions despite being 9% of the U.S. population?
In this episode of Women of Influence, we welcome Cynthia Kleinbaum Milner and Claudia Romo Edelman, two powerhouse Latinas championing the cause for Latina representation in leadership roles. With a lack of visible role models and adequate networking opportunities, Latinas face unique challenges. Cynthia and Claudia share their personal stories, the mission behind their cause and podcast, A La Latina, and the importance of changing the narrative around Latinas in the U.S. This episode is a deep dive into breaking barriers, flipping the script on biases, and promoting leadership.
Key Highlights from the Episode:
- Understanding the Challenges and hurdles Latinas face in the corporate environment, including lack of role models and networking opportunities.
- A La Latina: Emphasizing the importance of taking risks and authenticity in corporate settings. See how the podcast is empowering Latinas by offering a playbook to help Latinas navigate corporate challenges while staying true to themselves.
- Learn about the expansion of A La Latina into a comprehensive network that connects professional Latinas both in-person and digitally across cities, providing mentors, sponsors, and a support system.
- Hear insights from Claudia and Cynthia on how embracing their Latina identity became a superpower and the lessons others can pull from their success stories.
- Learn how Cynthia and Claudia have a commitment to spreading the empowering message to both Latinas and non-Latinas, reinforcing the possibility of achieving their goal while focusing on strengths and taking a risk without waiting for permission.
- Hear how both Cynthia and Claudia emphasize the importance of taking risks early in life, assuring listeners that it’s okay to leap.
- Economic and Representation Issues: Discussion on the Hispanic community’s impact on the U.S. economy, underrepresentation in executive roles, and the need for equitable wages for Latina women.
Links & Resources
Want to learn more & follow?
Claudia LinkedIn: https://www.linkedin.com/in/claudiaromoedelman/
Cynthia LinkedIn: https://www.linkedin.com/in/cynthia-kleinbaum-milner-63685b2/
Website: https://www.alalatina.com/
Instagram: https://www.instagram.com/alalatinapodcast/
Learn more about the Hispanic Leadership Summit and Hispanic Star Gala
https://www.hispanicstar.org/hls
https://www.hispanicstar.org/gala
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In this fun episode, our guest Laurie Schacht, the President & Chief Toy Officer at Toy Insider, gives us an inside look into the toy industry and how she got her start. Laurie shares her unique story, from growing up rooted in the toy business to unexpectedly taking over her father's business, reestablishing The Toy Book and launching The Toy Insider. Laurie discusses the evolution of toys, key industry trends, and what to expect in the upcoming holiday season. Plus, she offers an exclusive sneak peek into what’s hot for 2025.
Key Takeaways
- Laurie’s Start in the Industry: Laurie grew up surrounded by the toy world, as her father started The Toy Book, a B2B magazine still thriving today, thanks to Laurie nd her team. Laurie took the reins of the company unexpectedly and rebuilt it with the help of her dedicated team.
- The Toy Insider: After restoring The Toy Book, Laurie launched The Toy Insider, offering a trusted, unbiased list of the hottest toys, a concept that has gained immense popularity.
- Changes in the Toy Industry: Laurie reflects on the consolidation of smaller toy companies and independent stores, the shift in gender dynamics, and the rise of women in leadership within the industry.
- The Role of Influencers: Laurie discusses how influencers, particularly on platforms like TikTok, have become a significant part of toy marketing, helping companies predict trends and drive consumer interest.
- Hot Toy Trends for 2024/2025: Laurie shared upcoming trends like AI integration in toys and a continued emphasis on “analog” playtime, with toys that engage kids without screens.
- Memorable Stories: A hilarious story involving Laurie and Al Roker during a segment on The Today Show and a Big Hugs Elmo toy!
Links & Resources
- Instagram: https://www.instagram.com/thetoyinsider/
- TikTok: https://www.tiktok.com/@thetoyinsider
- Website: The Toy Insider
- Laurie Schacht
- LinkedIn: https://www.linkedin.com/in/laurie-schacht-b3b5035/
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Over the past 2 years, the SheSpeaks podcast has shared the stories of amazing women. Recently, we announced a new name, Women of Influence. We’re excited about this shift as we feel it defines best what we have always done and continue to do, amplify the stories and experiences of amazing women.
We realized the common thread through our conversations was women using their influence to build, to grow, to share and inspire. All of these amazing women, be it founders, CEOs, authors, experts, celebrities, and change-makers have done just that. As we head into new episodes, we will continue to have conversations, learn from women, hear their stories, and see how their influence is effecting change and inspiring others.
Join us as we revisit some standout moments from episodes over the years:
From Baby Jars to Beauty Bars with Lisa Price
Lisa Price, the founder of Carol's Daughter, shared her inspiring journey of becoming an "accidental entrepreneur." Despite not having a business background, Lisa turned her hobby into a thriving beauty empire.
Tackling Teenage Mental Health with Lisa Damore
Expert Lisa Damore provided eye-opening insights into teenage mental health - from understanding healthy anxiety to addressing the commercialization of wellness.
Evolving at Any Age with Stacey London
Stacey London of TLC's What Not to Wear fame inspired us by discussing her journey to pivot her career and create a voice for midlife women. She spoke about the importance of personal agency and the freedom to evolve at any stage in life.
Rethinking Beauty Standards with Jessica Defino
Jessica Defino shined a light on the problematic aspects of the beauty industry. She discussed how the industry has co-opted the concept of beauty and commoditized it, making it a struggle for many to attain the standards.
Transparency in Influencing with Kristen Sellentin
Kristen Sellentin's viral reel revealed her earnings as a content creator, sparking a positive conversation about transparency and success in the influencer world. She emphasized that it's never too late to pivot your career and find success.
Want to listen to all the episodes featured here?
Lisa Price - From Baby Jars to Beauty Bars: The Rise of Carol’s Daughter
Dr. Lisa Damour - Teenage Mental Health and Social Media
Stacy London - Evolving at Any Age
Jessica DeFino - Changing the Conversation Round Beauty
Kristen Sellentin - Why this Creator Revealed Her 6 Figure Earnings for the Year
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In this episode, our conversation centers around menopause — something that affects millions of women worldwide yet is often misunderstood and under-discussed. Our guest, Tamsen Fadal, is an advocate for menopause education, sharing insights into the community for women she is creating, her upcoming documentary and book. From the lack of research to the ongoing stigma and limited understanding in both healthcare and the workplace, we explore the challenges women face during this life stage and the growing movement to provide better resources, support and early education.
Join us as we discuss:
- Why there is a lack of understanding about perimenopause, menopause, and their symptoms
- The lasting impact of misinformation, including the 2002 study that caused widespread fear about hormone replacement therapy (HRT)
- Why it’s crucial for doctors to be educated on menopause and how to find the right care
- The social and emotional toll menopause can have on relationships
- What companies can do to support women in the workplace and why a menopause policy should become the norm.
- The role of community and how platforms, like Tamsen's, are helping women share their experiences and find support.
We also discuss Tamsen's Upcoming documentary with PBS: The M Factor. You can get more information here: https://www.tamsenfadal.com/the-m-factor
You can also pre-order Tamsen's upcoming book, How to Menopause here:
https://www.tamsenfadal.com/howtomenopause
More about Tamsen:
Tamsen Fadal is an award-winning journalist, menopause advocate, filmmaker and a content creator. She recently left her 30- year career as a news anchor to dedicate herself to rewriting the narrative for women in midlife.
Links and Resources:Website: TamsenFadal.com
Instagram: https://www.instagram.com/tamsenfadal/
LinkedIn: https://www.linkedin.com/in/tamsenfadal/
TikTok: https://www.tiktok.com/@tamsenfadalDocumentary: https://www.tamsenfadal.com/the-m-factor
Pre-Order Book https://www.tamsenfadal.com/howtomenopause
Enter to win a copy of the book at SheSpeaks.com
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In this episode, we sit down with Jade Walters to discuss her journey as a successful content creator and expert on the experiences of Gen Z in the workplace. Jade shares her experiences of starting a blog during her college years, the impact of a viral tweet, and how she turned her passion for professional development into an ebook. We also delve into the perceptions and myths of Gen Z in the workplace, discussing how this generation is challenging the status quo and redefining career paths.
Highlights:
- How a viral tweet during the pandemic led to the creation of an ebook.
- The importance of professional development for Gen Z.
- Gen Z's entrepreneurial mindset and adapting to the job market.
- Overcoming myths and misconceptions about Gen Z in the workplace.
- The role of social media platforms like TikTok and LinkedIn in professional growth.
- Setting boundaries and promoting a healthy work-life balance as a Gen Z employee.
- Jade's insights on how Gen Z can bring positive changes to the workplace.
Connect - Links & Resourceshttp://theninthsemester.com
- LinkedIn: https://www.linkedin.com/in/jadekwalters/
- TikTok: https://www.tiktok.com/@theninthsemester
- Instagram: https://www.instagram.com/theninthsemester
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In this episode, we welcome Tiff Knighton, founder of Brand Curators and host of the "Main Character Energy" podcast. Tiff shares her journey from studying PR and journalism to building a creative agency that champions diverse voices and holistic brand curation. She talks to us about the importance of authenticity in social media, the significance of community-building, and navigating trends without losing your brand’s identity.
Tiff also discusses the impact of the "QuitTok" trend during the Great Resignation, highlighting how it catapulted her own career. For aspiring creators and entrepreneurs, Tiff offers invaluable advice on how to safeguard intellectual property, leverage trends strategically, and maintain a sustainable social strategy amidst ever-changing algorithms.
Towards the end of the episode, Tiff introduces us to her podcast, "Main Character Energy," where she empowers listeners to embrace their full potential, prioritize self-care, and rewrite their narratives. Whether you're a creator, entrepreneur, or someone looking to take control of your story, this episode is packed with insights and inspiration.
Key Takeaways
- Brand Curation: Tiff explains the holistic approach to branding, emphasizing the importance of curating content that aligns with your brand’s core identity.
- Navigating Social Media Trends: Insights on how to strategically participate in trends like QuitTok without compromising authenticity.
- Intellectual Property: The importance of building a brand that stands out to protect your creative work in the fast-paced digital world.
- Sustainable Social Strategies: Tips for avoiding burnout by focusing on storytelling and community-building rather than chasing algorithms.
- Main Character Energy: Tiff’s personal journey of embracing her role as the lead in her own story, and how she encourages others to do the same through her podcast.
Links and Resources
- Instagram: @TiffOrDie
- LinkedIn: Tiffany Knighton
- Listen to Main Character Energy: Available on all major podcast platforms
- Follow the Podcast on Instagram: @MainCharacterEnergyPod
Tune in now to discover how to amplify your voice, build a strong brand, and step into your main character energy!
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In this episode, we sit down with the remarkable Carrie Kerpen. An entrepreneur, author, and social media pioneer, Carrie joins us to discuss the landscape of connecting with audiences, the intricacies of building and selling a business, and the unique challenges and opportunities for women creators and social media.
Carrie shares her journey from co-founding Likeable Media with her husband, Dave Kerpen, to crafting innovative marketing strategies and sponsoring their wedding—a move that garnered massive media attention and laid the foundation for one of the first social media agencies. We'll discuss changes in social media and how these shifts led Carrie to focus on empowering women business owners.
Carrie will also discuss her book "The Whisper Way," which outlines seven essential tenets for making a business sellable, packaged in a unique fable format complete with actionable guidelines for overcoming business challenges.
Whether you're a content creator, business owner or navigating the current social media landscape, this episode has something for you. We discuss Carrie's goal to educate and empower women entrepreneurs, her strategies for future-proofing a business, and the emotional aspects of exiting a venture.
Links and Resources:https://www.carriekerpen.com/
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In this episode, we sit down with the talented Courtnee Futch, a chef, mixologist, cookbook author, and culinary producer. Courtnee shares her unique approach to creating food content that engages the senses and inspires her audience to get in the kitchen and cook.
Courtnee discusses her passion for making fancy, approachable food and the importance of simplifying what's shown on camera to make it accessible to home cooks. She also delves into her love for building community and fostering genuine connections with her followers through storytelling.
Aliza and Courtnee also explore the challenges faced by women in the influencer industry, including the pay gap and the need for more transparent conversations about compensation. Courtnee also shares her exciting plans for the future, including the launch of her culinary creative production house, The Maillard, which aims to support brands with their culinary content needs and develop talented creators in the food space.
Episode Highlights
00:00 Chef Courtney Futch: cookbook author and influencer.
04:04 Elevate flavors of everyday foods with simple ingredients
06:50 Enjoying beautiful food detail shots, empowering followers.
12:44 Micro niche allows dual relatability, balancing identity.
17:35 Equity encompasses race, gender, numbers, and talent.
22:24 Empowering mentorship can lead to remarkable content creation.
23:12 Connecting talent with brands for mutual benefit.
Links and ResourcesConnect with Courtnee;
https://www.courtneefutch.com/
https://courtneefutch.my.canva.site/media#contact-me
https://www.instagram.com/courtneefutch
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In this episode, we welcome back to the show, Cate Luzio the Founder & CEO of Luminary. Cate joined us to discuss the results of a joint study conducted by She Speaks and the Luminary community. The study focuses on the emotions and sentiments of women as they approach the 2024 election. Cate and Alize share the results of the study and dive into insights on the emotional states of women, the perception of the economy, the impact of reproductive rights, and the motivation to vote.
This episode highlights the deep-seated concerns women have about the current socio-political climate and emphasizes the importance of voting and staying engaged in the political process to effect change.
Links and Follow-Up:
- Follow Cate Luzio on Instagram (@CateLuzio) and LinkedIn for more updates.
- Stay connected with Luminary at @weareluminary on Instagram. Feel free to listen to the full episode for a more detailed discussion.
You can also find the survey results here:
https://shespeaks.com/Summer-Women-s-State-of-Mind-Survey-Results
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What happens to our peace of mind after a layoff, even when we land back on our feet?
This episode features Michelle Okeke, whose impressive career includes roles at Pinterest, Facebook, Twitter, and Bose. Michelle opens up about the layoff trauma she experienced and the challenging journey of navigating an unpredictable job market. Despite securing a new role at Triumph Pay, Michelle reveals the persistent anxiety and fear that often accompany layoffs. Her story underscores the critical importance of mental health awareness and the power of a supportive network.
In this episode, we peel back the layers of layoff trauma and discuss how to shift our perspectives towards recovery. Highlighting the transformative power of open conversations, Michelle emphasizes moving from fear and anxiety to gratitude and joy. We explore how acknowledging our achievements can rebuild confidence and counter feelings of inadequacy. Additionally, Michelle provides invaluable advice on nurturing career growth through mistakes and staying true to the passions that initially drew us to our professions.
Episode Highlights:
- Discussion about handling layoffs and their long-term impacts on individuals.
- What is layoff trauma and how is it manifested after finding new employment?
- Learn about Michelle's personal experience with layoff trauma: anxiety, fear, and disassociation in her new role.
- Strategies for coping with layoff trauma: talking to someone, shifting to a perspective of gratitude, and recognizing personal achievements
- Why it is important to be open about job status and using social media platforms like LinkedIn for support and networking.
- Advice on diversifying job search strategies: combining online applications, personal branding, and in-person networking.
- Understanding that career paths are not always linear and encouragement to stay true to initial career motivations.
Guest LInks:
https://www.linkedin.com/in/michelleokeke/
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In this episode, Jade Powell shares her journey from a career in social media marketing to becoming a content creator. She discusses her experience in working with influencers and creators, the evolution of content creation tools, and the impact of AI on the creative process. Jade also talks about her two businesses and how her entrepreneurial skills led her to both. Additionally, she explains her approach to using LinkedIn as a platform for creator and marketer collaboration and highlights the importance of authenticity in content creation. The conversation also touches upon the potential future of the influencer space and the role of platforms like TikTok and LinkedIn.
Episode Highlights:
Journey to Becoming a Content Creator
Evolution of Content Creation and AI's Role
Balancing Multiple Businesses
Cannabis and Its Benefits for Women
Creator Tea Talk Series on LinkedIn
LinkedIn vs Other Social Media Platforms
The Future of TikTok and Social Media
The Future of the Creator Economy
Links and Resources:https://jaydeipowell.com/
https://www.linkedin.com/in/jaydeipowell/
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This is part 2 of our conversation with Libby Rodney, the Chief Strategy Officer at The Harris Poll. Libby helps us analyze the results of the latest SheSpeaks Community Survey.
You can listen to Part 1 here.
The results of the survey can be found here:
https://shespeaks.com/SheSpeaks-Spring-Survey-Results
In this conversation, we cover the factors influencing women's votes in the upcoming presidential election. From economic concerns and healthcare access to the impact of Roe v. Wade's overturn.
Libby also shares insights on the generational gap in political perspectives, revealing why both younger and older voters are feeling the need for fresh leadership. We also discuss the surprising shifts in public opinion on who might win the next election and dive into the broader societal impacts of these trends. Libby also sheds light on some hopeful trends, particularly around women's economic influence and community-building.
Guest Links and Resources:
https://libbyrodney.com
linkedin.com/in/libbyrodney
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In this episode, we are joined by Libby Rodney, the Chief Strategy Officer at The Harris Poll. LIbby helps us break down the results of the latest SheSpeaks Community Survey.
The results of the survey can be found here:
https://shespeaks.com/SheSpeaks-Spring-Survey-Results
Join us as we unpack the perceptions of women on the economy, the upcoming presidential elections, economic concerns and how these things are impacting families. We talk about the heightened anxiety Americans face due to macro forces like financial crises, political uncertainty, and technological disruptions, culminating in a permanent state of national anxiety affecting health and longevity. We also dive into why women are feeling that the US is on the wrong track.
Libby also shares insights from her role as Chief Strategy Officer at Harris Poll, discussing how emerging beliefs and attitudes are researched and the significant influence of question framing in obtaining accurate data.
Tune in to explore how the questions we ask shape the answers we get and the implications for the results.
Links & Resources:
https://libbyrodney.com/
linkedin.com/in/libbyrodney
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In this episode, we pulled some of our favorite episode moments, celebrating our shift to focus on the topics surrounding what SheSpeaks does day to day - influencer marketing and working within the creator economy. Out of the conversations, we often ask ourselves and our community questions, and these three guests certainly asked some key questions that made us think about how we approach inspiration, friendships, and spending on social media.
How do you handle social media spending or overspending?Paige Pritchard tackles the idea of spending and social media. We asked the question, is social media causing you to overspend? She is a money and overspending coach, helped us explore the connection between scrolling through your feed and overspending on often unnecessary purchases. In this clip, Paige shares how the ‘perfect storm’—pandemic, social media, and technology—has changed how we shop and spend money and what we can look out for to keep ourselves from overspending and engaging in compulsive shopping.
FULL EPISODE
Why are female relationships difficult and why are women so critical of each other on social media?
Danielle Bayard Jackson, helped us understand why women judge each other on social media. We have heard from countless content creators and influencers that often, some of their worst critics are other women. Danielle is an expert in female friendships, the host of a podcast, and a friendship guru. In this clip, Danielle helps us explore why women clash on social media rather than supporting each other and what we can do to help change the narrative.
FULL EPISODE
Why did this creator share her six-figure salary and how she made it with the world?Our last episode featured Kristen Sellentin, a successful content creator and influencer. In a now-viral post, Kristen revealed her half-million-dollar earnings from 2023. We discussed her desire to inspire women through her transparency and the power of community.
FULL EPISODE
GIVEAWAY
In highlighting these episodes, we also want to celebrate our audience. After you listen to this episode, tell us what you think and leave us a review! Then, visit this post on SheSpeaks.com. You will find some more information and a way to enter to win AirPod Pros.
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In Part 2 of our conversation with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert, we dive into the ever-evolving world of the creator economy. Denise and Aliza discuss the industry's maturation, the importance of understanding between brands and influencers, and the value of working with experienced partners. From insights on working with successful influencers to predictions about the future of the influencer space, this episode is filled with valuable information and expert opinions.
This episode is Part 2 of 2. Please listen to Episode 179 for Part 1.
Key Takeaways:
-
Industry Evolution: Influencer marketing is rapidly evolving, with brands and influencers adapting to better understand each other and maximize opportunities in the growing creator economy.
-
Importance of Experience: Success in influencer marketing requires working with skilled partners and learning from past mistakes to execute impactful programs that resonate with audiences.
-
Future Opportunities: As social media storytelling continues to lead, there will be more opportunities for individuals to enter the influencer space and expand beyond traditional content creation.
Episode Highlights:
00:00 Influencer or Creator? Terms used to describe influencers.
06:44 Influencers focus on creating authentic, community-oriented content.
09:41 Investment in the influencer industry bounces back high.
10:57 The importance of choosing influencers carefully, educate and build relationships.
20:17 Perspective on partnerships and influencer programs.
22:54 Alignment with best partners is crucial for success.
25:37 Experienced insight needed for navigating industry challenges.
28:23 Investing in building deep relationships with creators.
32:02 Future of social media influence in question.
34:42 Influencer work requires dedication and persistence.
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In today's episode, we sit down with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert. Denise takes us through her journey from her early days in PR to her current role in the world of influencer marketing. Join us as we unpack the latest topics in social media and influencer marketing - the TikTok ban, the impact of AI in social media, and explore the possibilities of LinkedIn as a platform for influencers. Denise shares valuable insights and offers a unique perspective on how creators can adapt and thrive in this ever-changing environment.
Episode Highlights
The Evolution of Influencer Marketing: How influencers have reshaped marketing strategies. Denise shares her journey from PR to her current focus on influencer marketing, providing a unique vantage point on the industry's transformation.
TikTok Ban Insights: We discuss the recent TikTok ban, the concerns and potential impacts on creators and audiences.
The Role of AI in Social Media: We discuss the ethical implications and the need for regulation.
LinkedIn for Creators and Brands: We discuss the potential of this professional network as a space for creator and influencer marketing.
Links & Resources
LInkedIn: https://www.linkedin.com/in/denisevitola/
https://www.vitolastrategies.com/
https://www.instagram.com/deezworkoutz/?hl=en
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In this follow-up episode, we are thrilled to dive deeper with our guest, Taz Zammit. Listen as Taz shares her fascinating journey from being a dancer and tennis player to making waves in the Australian Football League and beyond. Discover how she has shattered gender norms and thrived in male-dominated industries, including sports and DJing.
What You'll Learn in This Episode:
- How Taz's interest in sports began with a challenge at a local football club and how her mother's support played a crucial role in her persistence.
- The challenges Taz faced in entering a male-dominated sport and how she used rejection as a fuel to drive her success, leading to her playing at the national level.
- Taz discusses her entry into the world of DJing, the setbacks she faced as a female DJ, and how she overcame them by focusing on her skills and the music instead of conforming to industry stereotypes.
- Delve into Taz’s involvement in the creator space, discussing the gender pay gap and the unique challenges female creators face, both online and offline.
- Learn about the importance of resilience, self-marketing, and leveraging different platforms like LinkedIn to stand out and share your progress and knowledge.
- Taz shares her thoughts on the future of her career and offers advice to other creators on handling online negativity and supporting one another.
This episode provides lessons on perseverance, embracing your passion, and making a mark in challenging environments. No matter your passion, Taz's story offers invaluable insights and motivation.
Links & Resources:
LInkedIn: https://www.linkedin.com/in/taz-zammit/
App: https://www.tazandalessia.app/
Instagram.com/teamtandaapp | Tiktok.com/@teamtanda
Joint accounts:
Tiktok.com/@tazandalessia | Instagram.com/tazandalessia
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In this episode, we sit down with viral TikTok creators and TANDA Ventures founders, Taz Zammit & Alessia Allfree. Their inspiring journey has led them to become Australia’s most celebrated Lesbian couple. They turned their lockdown account into a large social media account with a deeply engaged community. With over a million followers, they have become influential voices within the LGBTQ+ community and in this episode, offer insights into content creation dynamics, community building, monetization strategies, and future aspirations within the creator economy.
What You'll Learn in this Episode:
-
The Origin Story: How Taz and Alessia's collaborative TikTok account began as a fun outlet during lockdown and grew into a significant platform with a major following.
-
Content Strategy: Insights into how they produce and differentiate between regular video content and live streams, and how each format serves to build connection and community.
-
Engagement and Growth: Tips on maintaining audience engagement, the importance of live streaming, and how it significantly amplified their growth on TikTok.
-
Monetization: Discussion on various streams of revenue, including brand partnerships, merchandise, and the innovative ways they use live streams for direct sales.
-
Building and Managing Community: The importance of fostering a positive, inclusive environment and how their approach has cultivated a strong, supportive network.
-
Future of Content Creation: Perspectives on the progression of the creator economy, including personal content platforms, digital independence, and insights into how platforms' evolutions influence content strategies.
-
Practical Advice for Aspiring Creators: Real-world advice on the importance of consistency, engagement, and evolving with the platforms.
Links & Resources:
App: https://www.tazandalessia.app/Instagram.com/teamtandaapp | Tiktok.com/@teamtanda
Joint accounts:Tiktok.com/@tazandalessia | Instagram.com/tazandalessia
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In this episode, we talk with Sherri Langburt, the founder and CEO of BabbleBoxx, about the recent news regarding a potential TikTok ban in the United States. We discuss the impact this may have on the creator economy, brands, and advertisers, as well as the broader implications for the social media landscape. Sherri shares her insights into how brands and creators are responding to the potential ban and explores strategies for the diversification of content.
What We Discuss:
- TikTok Ban: We discuss the recent legislation that could lead to a ban on TikTok unless it is sold within the next nine months.
- Creator Reactions: Creators are generally calm about the potential ban, but some are considering diversifying their content across other platforms like YouTube Shorts, blogs, and email lists.
- Brand Perspectives: Despite the potential ban, brands should continue to activate on TikTok as long as it remains functional and retains consumer attention.
- The Importance of Diversification: Sherri emphasizes the importance of not relying solely on one platform. She mentions that successful long-term creators have diversified across multiple platforms and built their own email lists.
- Other Social Media Platforms: Discussion on platforms that might be overlooked, like Pinterest and Facebook Groups. Sherri notes the potential of these platforms for community building and marketing.
- Retail Media Networks: Sherri highlights the emerging trend of retail media networks where large retailers offer advertising and marketing opportunities. This could be a significant opportunity for brands and influencers.
Resources:
- Sherry Langburt - LInkedIn: https://www.linkedin.com/in/sherri-langburt/
- Babbleboxx: https://babbleboxx.com/
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Join us for Part 2 of our episode with beauty industry and social media expert, Mimi Banks. In this episode, we dive into the evolution of the beauty industry and explore how transparency, accountability, and a two-way conversation have become key in the relationship between brands and consumers. Mimi shares her insights on how the rise of social media has fueled these changes, emphasizing the significance of community management and the impact of influencer marketing within today's beauty landscape.
Episode Highlights:
-
How the beauty industry's approach to consumers has transformed from a one-sided interaction to a responsive dialogue, with a focus on transparency and immediate communication.
-
The critical role of community in brand success and how social media platforms have been instrumental in finding and building these communities.
-
Influencer marketing strategies, such as the Cerave brand-building technique with actor Michael Cera and "Trippin with Tarte," analyze the effectiveness and the potential backlash from consumers of this influencer trip.
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The impact of TikTok on brand visibility, consumer engagement, sales, and what brands might face if it were to be banned.
-
The concept of brands as entities with personalities and a moral compass, and how they're held accountable for their values and practices, which is especially visible during grand influencer events.
Listen to the full episode and read more at: shespeaks.com/podcast
Follow Mimi on Instagram:
https://www.instagram.com/mimibanks/?hl=en
MB Social:https://www.mimibsocial.com/
https://www.instagram.com/mbsocial.agency/?hl=en
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Part 1 of Two Episodes
In this episode, Aliza sits down with social media expert and beauty maven, Mimi Banks. With years of experience in the beauty industry, Mimi helps us break down the shift from more traditional spokespeople in industry, to more traditional influencers (bloggers) to the multi-faceted creators and influencers of today. The conversation peels back the layers of how these roles have evolved and continue to impact brand strategies, marketing campaigns, and audience engagement.
*Creators vs. Influencers:* What's the difference between a creator and an influencer? Learn from Mimi's expertise how each serves a unique purpose in digital content and marketing, and why understanding these roles is crucial for both brands and individuals in the social media landscape.
*Skin Deep Strategies*Why are popular dermatology accounts on TikTok so important in educating on products and skincare routines, especially in the maze of skincare and 'TikTok-educated' users.
*Gen Alpha Waves:*
The episode dives into the emerging trends influenced by the youngest social media users. It touches upon the crucial role of educators in a landscape where a "TikTok made me buy it" culture prevails, potentially exposing younger audiences to products beyond their needs.
Links and Resources - Connect with Mimi Banks
Follow Mimi on Instagram:
https://www.instagram.com/mimibanks/?hl=en
MB Social:https://www.mimibsocial.com/
https://www.instagram.com/mbsocial.agency/?hl=en
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In this week's episode, Aliza welcomes Joey Fortman, an original mom influencer or "mom blogger." While she’s no longer in the influencer/creator space, Joey offers the perspective of someone who has seen the industry from the beginning. In this episode, we tackle the evolution of influencer content, the role of children in social media, their right and privacy, and the ethical considerations surrounding the use of family in social media content. They discuss these topics stemming from an article in Cosmopolitan, The Parenting Influencers Who Won't Stop Posting Their Children.
Aliza and Joey also explore the topics in this article, as well as the dynamic landscape of content creation, touching on the shifting perspectives, the monetization of family life, and the impact on children thrust into the social media spotlight.
Highlights of the Discussion:
- Origins of Mom Influencers: Joey Fortman reflects on her transition from radio hosting to launching a blog in 2008 after a period of postpartum depression and identity struggle as a new mom.
- Evolution of Content Creation: The conversation explores the shift from documenting family histories to the emergence of influencer marketing.
- Ethical Dilemmas: The discussion addresses the “Sharanting Reckoning" article and the ethical considerations around featuring children in content, and the blurred lines between sharing family experiences and the rights of children.
- Impact on Children: The podcast delves into the implications of portraying children in social media content, including considerations of consent, privacy, and long-term effects on their well-being.
In this episode, also hear from Joey about her journey from working as a radio host to becoming a pioneer in the influencer space, particularly in the mom blogging community. She discusses how she turned to blogging as an outlet during a challenging time and delves into the transformation of influencer marketing through personal experiences.
You can find Joey here: https://joeyfortman.com/
Article referenced above:
The Parenting Influencers Who Won't Stop Posting Their Children by Fortesa Latifi
https://www.cosmopolitan.com/lifestyle/a60115669/why-family-influencers-post-children/
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In case you've yet to encounter the #TradWife Trend on your social media feed, you should know that it's been sparking some debate. Our guest, Victoria Yost from Thyme and Tenderness helps us break down the #TradWife or "Traditional Wife" niche on social media and helps us answer, just what is a Trad Wife and is the controversy behind the content justified?
Victoria shares her journey into content creation surrounding her role as a traditional homemaker and the changes she's witnessed in the traditional wife community. Victoria helps shed light on the reason the definition is evolving and the impact that younger and new creators are having on the space, by creating content designed to get a reaction.
Victoria helps to break down the real, intended meaning behind traditional homemaking, the challenges, and the misconceptions about domestic tasks.
Tune in to hear our discussion about what might be next on the horizon for the community, why she thinks a traditional wife television series might just be next,
Links and Resources: Visit Victoria on Social Instagram: https://www.instagram.com/thymeandtenderness/?hl=en
TikTok: https://www.tiktok.com/@thymeandtenderness
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This episode is sponsored by Prudential. Meghan Allen is a customer and paid promoter of Prudential Financial. To learn more about the material terms of her relationship with Prudential, please go to shespeaks.com/PrudentialDisclosureMeghan. This podcast is provided for educational purposes only. It is not intended to be, nor should be construed as investment, insurance, financial, tax, or legal advice. Please consult with your own advisor for such advice.
In this episode, we sit down with Megan Allen, the creator behind the blog and Instagram page "Raising Twin Boys." Megan shares her journey into the world of content creation and influencer marketing, and how she organically grew her following. She discusses her approach to creating engaging content for her audience, particularly fellow moms. The conversation also delves into Megan's brand partnerships and how she selects the right brands to collaborate with.
Megan also opens up about her personal experiences, including losing her father, the financial implications of his passing and why she chose to partner with Prudential. She explains the significance of empowering women through financial planning and shares how she seamlessly integrates relevant partnerships, like the partnership with Prudential, into her content.
This episode offers insights into brand partnerships, and the importance of authenticity in content creation.
Episode Highlights:
-
Megan's journey into content creation and becoming a full-time influencer
-
Understanding the audience: Connecting with moms and sharing relatable content
-
Monetizing: The role of brand partnerships and affiliate marketing
-
Navigating the challenges of judgment and criticism as a mom influencer
-
Long-term brand partnerships and the importance of authenticity
-
The impactful partnership with Prudential and the personal relevance of financial planning for women
-
Future content plans
Links & Resources
Meghan: https://www.instagram.com/raisingtwinboys/
Prudential Retirement Checklist: https://on.pru/7_RET2023
Connect with a Prudential Financial Professional: https://www.prudential.com/common/findfinancialprofessional
**# 1078346-00001-00
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Join us as we sit down with Gen-Z content creator, mental health and chronic illness speaker & advocate, Gigi Robinson. Gigi was a guest on the show back in 2022 and walks us through her own personal journey, working to overcome personal health struggles and advocating for content creators in regard to pay and mental health. You'll hear how Gigi's work on both of these topics helped earn her two separate invitations from the White House.
We talk about the the challenges of the fast-paced, ever-changing digital landscape and how content creators have to blance negativity and managing their mental health. Gigi shares her initiative to create a dedicated Mental Health Day for Creators, shedding light on the urgent need for mental health resources within the creator space. Gigi also discusses authenticity, advocacy, why creators need to create a personal brand.
Learn More & Follow Gigi:
- https://www.gigirobinson.com/
- https://www.instagram.com/itsgigirobinson/
- https://www.linkedin.com/in/gigirobinson/
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How do you build a life worth living? In this latest episode of The Creator Effect podcast, Lan Phan shares with us her journey of overcoming adversity, finding purpose, and reclaiming her life. Lan built a community on LinkedIn and social media to be of service to others during the pandemic.
Lan's NEW book, Daily Secrets to Finding Success, Happiness, and Purpose at Work and Life breaks down the secrets that will help you discover your core values, embrace change and see failure as part of the journey to find success. Lan's perspective is a game-changer for those seeking fulfillment and success.
Episode highlights:
- Insights on finding genuine success and happiness.
- Lan shares her experience of finding her voice and building a community on LinkedIn during the pandemic, emphasizing the importance of consistency and authenticity in content creation.
- Creating a life worth living.
- The Four Secrets to Finding Success and Happiness
- Embracing Change and Self-Care: The significance of removing self-doubt, surrounding oneself with positive influences, and prioritizing health and well-being as an integral part of personal growth and success.
- Rethinking Failure and Taking Risks: Reframing failure as part of the journey to success, urging individuals to embrace risk-taking and innovation.
Key Links & Resources:
LinkedIn | YouTube | lanphan.co/ New Book - Release Date 4/2: Daily Secrets to Finding Success, Happiness, and Purpose at Work and Life
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Are you finding yourself making more impulse purchases lately? You're not alone. With the rise of social media, the temptation to buy is just a scroll away. But have you ever stopped to consider whether social media is the reason behind your spending habits, or if your emotions affect how you shop?
In this episode, we dive into the discussion with Paige Pritchard, a money and overspending coach. We explore the connection between scrolling through your feed and overspending on often unnecessary purchases and how the 'perfect storm' - pandemic, social media and technology - have brought changes to the way we shop and spend money.
Paige shares with us her very personal journey as a compulsive shopper in her early adult years and her journey to overcome the issue by confronting the emotions and changing her mindset. These days, she's helping others to do the same.
Key Episode Highlights:
-
The emotional crutch of pandemic shopping and the rise of compulsive spending as technology advances on social platforms.
-
The boom of TikTok Shop and its implications
-
The "de-influencing" trend
-
Understanding emotional spending
-
Why money issues are more about our mindset and emotions than the hard numbers
Links and Resources:Website - PaigePritchard.com
@overcoming_overspending on TikTok and Instagram
Paige's Podcast - Money Love
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We sat down with Jill Smokler, the creator of the original parenting website, Scary Mommy. We discuss how she started her popular website and community in 2008 to her latest venture, She's Got Issues. Jill shares her experiences in the creator space, from the early days of blogging, building a community and monetizing. Jill also takes us through the experience of being the first 'mom influencer' to have her blog acquired.
Our conversation dives into the transition from Scary Mommy to She's Got Issues, and how Jill is now targeting a new life stage while continuing to connect with her audience in a different way.
Episode Highlights:
- Scary Mommy: Jill shares the story of how the name "Scary Mommy" originated and how the blog grew into a platform for mothers to share their experiences and feel a sense of community.
- Building a Community: The evolution of Scary Mommy from a blog to a platform with millions of followers and a vibrant community is explored, including the use of user-generated content and message boards to foster connections among readers.
- Selling Scary Mommy: Jill discusses the decision to sell Scary Mommy and the experiences she had post-acquisition.
- She's Got Issues: Jill's latest venture is introduced as a platform targeting women in a different life stage, addressing the challenges of midlife and uniting women of all ages.
- Personal Growth and The Future: Jill reflects on her personal growth as a creator, the lessons she has learned and her vision for moving forward!
Connect with Jill Smokler:
- She's Got Issues
- JillSmokler.com
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In the vast social media landscape, pet content remains a favorite, grabbing our attention with cuteness, humor, and heartwarming moments. In this episode, Aliza discusses some of the reasons we love 'petfluencers' and the positivity they bring to our feeds.
Our guest, Avanti Fernandes, shares the remarkable story behind her account, Olive & Daisy. When Olive went from a normal, playful puppy to being completely paralyzed, Avanti refused to give up on her and began to chronicle Olive's journey on Instagram, along with her rescue, Daisy. By documenting Olive's story, Avanti has been able to build a supportive community, access resources for Olive, and help raise awareness for special needs dogs.
You can follow Avanti and Olive on Instagram: https://www.instagram.com/olive_thedane/
You can also check out this feature from The Dodo on Olive.
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How much do influencers & creators impact our culture and the decisions we make? What has been the role of female creators and influencers in the evolution of the creator industry?Our guest in this episode is Jo Piazza, a journalist, best-selling author, and host of the popular podcast “Under the Influence,” We sit down to discuss the cultural impact of influencers and the key role women have had in the industry's evolution. Jo helps us explore the benefits and challenges of the influencer industry, especially for female creators, and the remarkable empowerment women find through social media.
We also discuss the potential need for regulations and accountability in the influencer space, especially regarding parenting, political views, and mental health. Jo also gives us a glimpse into her upcoming novel, "The Sicilian Inheritance," a compelling story set in Sicily that weaves together history, feminism, and mystery. Check out the link below to learn more about the book and pre-order your copy - coming April 2024.
Learn more about Jo Piazza:
Under the Influence Podcast
https://www.jopiazza.com/
Pre-Order The Sicilian Inheritance (Releasing April 2024)
Over the Influence - Substack
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In this episode, we sit down with the incredibly talented influencer & content creator, Kristen Sellentin. In a now-viral post, Kristen shares with us what prompted her decision to reveal her half-a-million-dollar earnings in 2023. We talk about her desire to inspire women through her transparency and the power of community. Kristen also breaks down her different revenue streams and helps to shed light on the misconceptions surrounding the influencer industry and the work that goes into creating a successful online brand.
Links & Resources:
- Website: https://kristensellentin.com/
- Instagram: https://www.instagram.com/kristensellentin
- TikTok: https://www.tiktok.com/@kristensellentin
You can check out Kristen's viral 2023 earnings post here: https://www.instagram.com/reel/C1npC3HAvVU/
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In this episode, we dive into a topic that many of us know little about, but all of us are affected by: death. Our guest is the fascinating Kari Northey, a funeral director and content creator who uses her popular social media channels to educate people and dispel myths in the often misunderstood funeral services industry. Kari shares her journey into the industry and how she started a viral YouTube presence, providing comfort and clarity on death care to thousands. She's balancing the roles of an educator, professional director, and social media creator and we ask questions about if she receives negative feedback/comments and what it's like to create content around sensitive subject matter.
Episode Highlights:
- We discover how Kari Northey went from being uncertain about her career path to becoming a funeral director AND influential content creator, organically growing a following.
- Kari's content supports those grappling with loss, as she candidly answers questions that people ask and want to know and understand.
- We talk about Kari’s most viewed and impactful content, such as her embalming room tour, and how stories in the news will often bring new questions from people seeking to understand.
- We hear how Kari navigates being a social media figure, teaching mortuary classes, and serving families in her role as a funeral director.
- Kari discusses the changing face of the funeral industry, the rise of females in her field, and the challenges of that in a traditionally male-dominated field.
Links and Resources:
https://karithemortician.com/
https://www.tiktok.com/@karithemortician
https://www.instagram.com/kari_the_mortician/
https://www.youtube.com/c/karithemortician
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On today's episode, we sit down with industry expert Jessy Grossman, founder of Women in Influencer Marketing (WIIM). Jessy shares her journey from talent management to founding a community for women in the creator and influencer space. We discuss the evolution of the industry, the distinction between creators and influencers, and the empowering opportunities the influencer space provides for women. Jessy also offers insights into the future of the industry.
Highlights:00:00 Jessy's impact in women's influencer marketing.
09:40 Social media democratizes content creation and influence.
12:54 A strong role model; How Jessy's mom helped shape her female perspective.
14:01 Empowerment and impact through building and serving a community.
18:51 Why creators should embrace a business mindset for success.
20:47 How rapid growth in industry brings learning opportunities.
Links & Resources:
About Jessy: https://www.jessygrossman.com/
WIIM: https://iamwiim.com/
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At the top of this episode, Aliza shares the key takeaways and highlights from the most recent SheSpeaks community predictions survey.
Our guest this week is the multi-talented Samery Moras, a former Taekwondo Team USA athlete and passionate dog lover. Samery shares her journey to overcome her fears and achieve success as a Taekwondo champion, head of a dog rescue, and as a successful online social media influencer & creator. We talk with Samery about the content she creates on social media as well as how she came to start her own rescue for huskies. Samery shares insights on content creation, engagement with her followers, and her plans for future ventures, including writing a book on fear and expanding her rescue efforts. Tune in to hear Samery's inspiring story and tips from a creator working in multiple spaces to build an online presence and influence.
Highlights:
00:00 Predictions Survey Results from the SheSpeaks Community / 2024
08:03 How learning about huskies led to fostering & rescue.
14:05 Facing fear vs. choosing through love - the journey to champion.
17:45 Storytelling & Relationship with Audiences
25:16 Embrace imperfection, learn, and move forward.
To learn more about Samery visit:
https://samerymoras.com/
Follow her on social at:
https://www.instagram.com/samerymorastkd/
https://www.instagram.com/lifewithsnowdogs/
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In this episode of The Creator Effect, we sit down with social media expert, Lia Haberman to explore the evolution of the creator and influencer space. Lia shares her extensive experience and background, discussing the shift from the early days of content creation, blogs to social media and the emergence of creators and influencers. The conversation dives into the impact and future of social media, the importance of personal branding, and the potential directions the industry could take.
Join us as we gain insights and predictions from Lia on the ever-changing landscape of content creation and digital influence.
About Lia:
Lia Haberman is a creator economy and social media expert. She publishes a weekly newsletter called ICYMI (In Case You Missed It) and has been named by Buffer as one of the best marketing newsletters of 2023. Additionally, Insider named Lia as a Top Creator Economy Expert to Know. Lia is a consultant, brand advisor, and adjunct professor, teaching social media and influencer marketing courses at UCLA Extension.
Links & Resources
- ICYMI by Lia Haberman
- 2024 Social Media Predictions - Survey Results
- https://www.linkedin.com/in/liahaberman/
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In this episode, we welcome Marina Iakovleva, the creator behind “Dating Beyond Borders." For over eight years, Marina has been exploring the cultural differences in dating and relationships around the world. She shares her journey and evolution in content creation, the challenges she has faced on changing social media platforms, and her shift towards deeper, more sociological conversations about the differences from country to country. Marina also discusses the impact of social media on relationships, how dating has changed, and her perspectives on creating content through her own evolving interests and why she prioritized content that truly interested her.
What we discuss in this episode:
1. Cultural Differences - Dating customs around the world
2. Shift in Content - Evolution of social media content
3. YouTube vs. Instagram - Platforms for content creation and income
4. Societal Changes - Impact of social media on dating and relationships
5. Passive Income - Monetizing audience beyond social media
6. Audience Feedback - Reaction to content shift and cultural insights
Links and Resources:
YouTube - Dating Beyond Borders
Instagram
Dating Beyond Borders Podcast
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In this episode, we speak with Davida Roach, a successful influencer and creator (Davida's Diary), about her journey to build a brand, community, and advocacy centered around confidence.
Davida shares her inspiring story of resilience, determination, and using her platform for a greater purpose. Starting with personal hardship and homelessness, Davida found her way to create content as a means of self-expression and confidence-building. We discuss her focus on body positivity, confidence, and the normalization of shopping online for curvier women. Davida also sheds light on her efforts to raise awareness about domestic violence through her non-profit,Dear Deanndra,and her very personal connection to this cause.
Other topics we discuss:
- The business aspect of being an influencer
- Strategies for monetization
- Dealing with negative and toxic comments on content
- Building a supportive and engaged community
Tune in to this episode to gain insights into the world of influencer marketing, the power of purpose-driven content creation, and Davida's journey to turn adversity into opportunity and empowerment.
Episode Links:
- Follow Davida on Instagram and YouTube
- Support Dear Deanndra - Davida's Non-Profit for Domestic Violence
- Shop with Davida on Amazon and LTK
Dear Deanndra December 2023 EVENT - Get your tickets here.
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Our guest on this episode is content creator, comedian and actress, Vanessa Sirias. Vanessa is a Nicaraguan American who is putting her culture on the map through her social media content. In 2020, she became a TikTok sensation within the Latino community by posting relatable content of shared experiences within the community. She has covered topics such as Latino representation within Hollywood and growing up in a Nicaraguan family. Vanessa is a fun and relatable voice for other Latinos, even being Buzzfeed’s PeroLike first Nicaraguan-American producer, generating over 200k+ followers on TikTok. Growing up, Vanessa never saw her culture represented and today, we are talking about how she came to start her platform and why.
We also cover in the episode:
- How she combines truth about her culture with entertainment
- Why her audience is more of a community
- Why it's important to only work with brands that align with your values
To follow Vanessa:
Website + Links
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How do influencers and content creators influence how we shop, vote, work, and even keep up with our health and wellness? We asked the SheSpeaks community questions about the impact of influencers on their decision, and the responses are truly surprising!
In this episode, we are sharing the key takeaways from our results, exploring some of the insights, and listening to parts of a session where Aliza shares the survey findings with Marketing Brew/Morning Brew.
Links & Resources:
Listen to the full Marketing Brew/Morning Brew Session here: https://www.marketingbrew.com/events/the-future-of-the-creator-economy-2023
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Motherhood isn't perfect and Mary Hendricks From Picking Daisies podcast and @theverymarylife is on a mission to create a supportive online community that is open, honest and judgement free.
In this episode, we talk with "relatable AF" mom and businesswoman, Mary Hendricks. She originally took to social media to post about fitness and ended up creating a thriving online community for mothers to turn to for real talk about motherhood. She is now a leading space in podcasting, blogging, and social media to be that "best friend" in your corner when motherhood gets hard.
In today's episode we will be covering:
- Motherhood taboos, and why it's okay to feel a certain way as you navigate the day to day of parenting, marriage and relationships.
- Why Mary doesn't consider herself an influencer or a content creator
- Mary discusses how she decides what the boundaries are for posting her children on social media
- How Mary deals with negative comments on social media
To connect with Mary:
Picking Daisies podcast
@theverymarylife
theverymarylife.com
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What is it like when your family's life is on display on social media or your kids aspire to be influencers? On this episode, we sit down with Anite Gashumov, also known as @mummy_anite on Instagram. Anite is recognized for her relatable and entertaining family content, which often features her husband and two boys.
In this episode, we delve into:
- Setting boundaries as a family influencer when your children are part of your content creation.
- How Anite's followers have played a role in and come along on the journey of raising her boys through online engagement.
- Choosing the best platform for monetization: Instagram, TikTok, or YouTube?
- The upsides and downsides of going viral in the influencer world.
- The necessity of developing a thick skin for success in the influencer business.
Follow Anite:
Instagram: @mummy_aniteTikTok: https://www.tiktok.com/@mummyanite https://linktr.ee/mummyanite
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Alexandria Drzazgowski was able to take six months off from her business to plan a wedding and still made a full-time income. Her international food blog: The Foreign Fork, made it all possible.
In this episode, Alexandria comes on to talk to us about the unique way her website makes her money. She shares that blogging isn't dead. In fact, it is one of the most lucrative ways to monetize your content creation and have full authority over it. She also shares with us her experience going viral in Australia due to a mistake on one of her videos. Buzzfeed and hit Australian morning shows impacted her business and led her to the success she sees today.
We cover in today's episode:
- Why blogging gives you more control than other platforms as a content creator
- The importance of SEO and Domain Authority to create a lucrative blog
- How to make money off ads as a blogger and land brand deals
- How Alexandria turned a negative experience into something positive tht helped launch her career.
To Check Out The Foreign Fork:
Website: The Foreign Fork
Instagram: @theforeignfork
TikTok: @theforeignfork
Pinterest
Youtube
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In this episode, we get into a conversation about female relationships and how they present themselves online. On the show, we have female friendship coach , host of the Friend Forward podcast, and resident friendship expert at Bumble, Danielle Bayard Jackson. Danielle helps us to understand the complex dynamics that can present themselves in female friendships and relationships. Danielle has been featured on Oprah, The New York Times, and NBC News and is now joining us here on The Influencer Effect to dive into the complexity of female relationships.
In this episode, we cover:
- Why do women have such complicated friendships?
- Gen Z vs. Millennial friendships
- Why do we see so many instances of women antagonizing each other on social media instead of celebrating each other?
- How the role of friendships is shifting in our lives/society.
- What is the key difference between male and female friendships?
To Follow Danielle:
Friend Forward Podcast
Instagram
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Don't miss today's exciting announcement: starting October 25th we will now be called The Influencer Effect, but it will still be brought to you as always by us the team at SheSpeaks. Over the past few weeks we have been mentioning our podcast direction changing to focusing on Influencer's stories and women's influence online and we are excited about moving forward as The Influencer Effect starting Wednesday! Episodes will still be available every week on Wednesday.
Thanks for your support!
-SheSpeaks Team-
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Audrey McClelland has over 18 years of experience as an influencer, a true first in the influencer industry. Starting as a parenting blogger in 2006, Audrey has shifted gears to maintain her success in an ever-changing industry successfully. To this day, she runs the popular website (Mom Generations), and social media channels with loyal audiences and is the current co-host for The Rhode Show, WPRI's morning talk show in Rhode Island.
On today’s episode, we discuss with Audrey how she developed the staying power to grow with the industry and maintain her success throughout the years. She shares with us how creators can grow their content, choose the right brands to work with, and develop long-term partnerships. We also talk about the misconceptions in the influencer industry and how creators feel about labels like "Mommy Blogger" or "influencer."
To Follow Audrey:
Website
Instagram
TikTok
The Rhode Show
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In this episode, we are joined by Emily Lynn Paulson, the author of "Hey Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing." Emily experienced massive success as a leader in a well-known multi-level marketing company. She quickly rose to the top of the organization but left after the MLM took its toll on her life, health, and values. She left her success behind and went on to author
her book, which shares a glimpse behind the scenes of an MLM, the tactics used to lure women into them and keep them there. Emily is on a mission to help educate women about how to spot an MLM, how to get out of one if already involved and what to do if being pitched to join one. We also discuss how MLMs can often blur the lines between influencer marketing, fundraising, advocacy and small businesses.
Some episode highlights:
- How one can easily fall into the trap of joining an MLM
- How to spot MLM red flags
- Influencer or MLM scam?
- Why women are more likely than men to be influenced or taken advantage of by MLMs.
- How to leave an MLM if you are involved or what to do if you are being pitched to join.
To learn more about Emily Lynn Paulson and Hey Hun:
Read Hey Hun
emilylynnpaulson.com
Instagram: @emilylynnpaulson
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Danyelle Sargent Musselman is a former sports anchor & television personality of 13 years for networks like ESPN , Fox Sports, and the NFL network. Danyelle started her career as a female sports anchor in a male-dominated industry. Danyelle is now married to Eric Musselman, head coach for the men's basketball team, the Razorbacks, at the University of Arkansas. Danyelle has a remarkable influence within her community and shares everyday family, sports and philanthropic events on her social media channels. Her work on social media has also been a major asset and platform for her philanthropy work. She frequently hosts fundraising events for organizations like Coaches vs. Cancer, Make-A-Wish Foundation, New Beginnings, and more.
In this episode, we cover:
- Making the huge jump from local to national television
- Is there equality in sports broadcasting?
- How Danyelle fell into content creation and the power of being authentic online
- How social media can be such a blessing and power for philanthropy work
To Follow Danyelle:
Instagram: @danyelle.musselman
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Our guest on this episode is Kacie Rose, an American living her dream life in Italy while sharing content with a community of over 1.5 million people. Kacie wasn't always a full-time content creator; it was a career she fell into after falling out of love with her professional dance career in New York City. Kacie decided to take a chance and took a life-changing solo trip to Italy, fell in love with a local, and eventually moved to Italy as a full-time resident. From TikTok to Youtube, to her highly successful blog she gives honest travel tips to Italy from planning, budgeting, and itinerariesd, and her personal travel tours, everyday life, and recommendations.
In this episode, we discuss:
- How it’s okay to fall out of love with your career
- How to take chances with your passion and in life
- How creating content is a full-time job
- What it takes to monetize your content and what it means to go viral
- How Kacie deals with negativity in content creation and online comments.
How To Connect With Kacie Rose
Blog - Kacie Rose Travels
TikTok
Youtube
Instagram
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In this episode, we speak to Mollie Daniela, also known as The Pink Princess of content creation and founder of Fluent in Pink . Mollie advocates for self-expression, wearing pink, fashion for all sizes, and having fun with clothes. Her content has been garnering more and more attention, with several pieces of content going viral, and she has even been featured on a Hollywood Billboard at Madame Tussauds. Today, we are talking about "going viral," and the hidden reality of what this is really like for female creators.
We also will cover:
- How to deal with hateful comments
- Talking about platforms: TikTok or Instagram
- How content creation has changed Mollie’s life for the better.
To follow Mollie:
Instagram: @molliedaniela
Tiktok: @molliedaniela
Youtube: @molliedaniela
LinkedIn: Mollie Guerreo
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In this episode of the podcast, we talk to Michelle Schroeder-Gardner of Making Sense of Cents to discuss her remarkable journey from a mountain of student loan debt to full-time travel and 7-figure blogging. Learn about affiliate marketing, financial independence, and the power of a positive money mindset. Her longstanding and popular site, Making Sense of Cents has helped audiences tackle money issues and learn how to make money online. Alongside her family, Michell now sails around the world in the winter and drives cross country in the summer with her family. She has been featured on Forbes, Time Magazine, CNBC, Business Insider, and now our podcast to share her insights.
On today’s episode we will cover:
- How Michelle paid off her debt in seven months
- How blogging has evolved today
- How you can make money online
- Why Money is Such an Emotional Topic
- What is a Digital Nomad?
- What life is like traveling full time on a sailboat and van with her family
Making Sense of Cents
Instagram: @michelleschro
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Don't miss our new season announcement, where we share the exciting update on the changes you can expect to hear on the show. The first episode of next season will start next Wednesday 9/13. Listen to the announcement and join us here every Wednesday for new episodes.
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Should you save for retirement or your kids college? How can I learn about personal finance if I was never taught? These are questions we tackle on today’s episode with financial spokesperson and money expert Laura Adams. She’s an award-winning author who hosts the weekly, top-rated Money Girl podcast with over 40 million downloads and named one of Empower’s “Top 50 Women in Personal Finance” in 2018.
In this episode we cover :
- The difference between a good and bad relationship with money
- Efficient and easy habits you can adapt to your current finances to grow a savings
- How you can save for retirement and your kids college with a certain strategy
- How to learn about personal finance when you were never taught
- Should you rent or buy?
- How saving early can lead to a cheaper retirement
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On today's episode, we have on Kimberly Seals Allers. Kimberly is an award-winning journalist , five time author and advocate for women's health, particularly focused on black women's maternal health. She explains the alarming statistic that black women are three to four times more likely to die in hospitals, with a shocking mortality rate twelve times higher than white women in New York City. Kimberly is the founder of Irth App which is rating based app striving for transparency and helping black women find safe hospital care they need.
In this episode we also cover:
- How the American system is failing mothers
- The unrealistic expectations of motherhood and how not to compare
- How motherhood is capitalized and marketed towards women
- The real definition of postpartum depression and benefits of breastfeeding for the mother
- How to let go of the idea of "the perfect mother"
Resources:
Irth App
kimberlysealsallers.com
@theirthapp
@iamksealsallers
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In this episode, we welcome licensed psychologist and mental health expert, Dr. Justine Grosso. We discuss how to define trauma and the connection between our emotions, what we feel and our body/nervous system. This episode is for anyone who is struggling with trauma, calming themselves, PTSD, people-pleasing tendencies, anxiety or depression.
In this episode, you'll understand:
- How to define fear, flight, fight or freeze and the fawn response,
- The difference between anxiety and depression
- How Covid affected our subconscious
- Scientific ways to calm yourself down when you are alone
To Connect With Dr.Justine Grosso:
follow @heydrjustine on TikTok or Instagram
drjustinegrosso.com
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On today's episode we are talking about the importance of community among women in business and why it's okay to pivot in your career and not put yourself in a box. Discussing with us today is the very successful marketing and communications leader, Jennifer Cho. Jennifer first started her career in the music industry with a rap label, pivoted to sports, served as CEO of The Wing, and is now the founder of Pivot & Swerve. Jennifer is a big believer in pivoting and following your many callings in your career as we discuss on the episode today.
To connect with Jennifer Cho:
Linkedin: https://www.linkedin.com/in/jenniferchony/
Instagram @thejencho @pivotandswerve @the.wing
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Today we have on co-founder of ProSomnus and author of Morning Leaves, Laing Rikkers. Laing is on a mission to enlighten people on the deadly warning signs of Obstructive Sleep Apnea (OSA) , especially after she lost her sister to sleep apnea at the age of 46. Laing and her company have developed a life changing device for those with sleep apnea and wants to spread the message of how serious even snoring can be.
To learn more about Pro-Sumnus Device: https://prosomnus.com/
To read Morning Leaves: https://www.laingrikkers.com/
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In this episode, we speak to Michelle Grosser from The Calm Mom podcast about how to be more in tune with yourself. She teaches us how we can check in with our emotions, especially in the midst of busy, daily lives and ensure our values, boundaries, and needs are being met.
We also cover:
- How to acknowledge your inner critic and "Mom Guilt"
- Understanding your life goes through seasons. You're not stuck and how to move past that feeling.
- Daily resources that can help busy women
- The importance of setting a mission statement and boundaries in your personal life
To connect with Michelle:
michellegrosser.com
Instagram: @michellegrosser.coach
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On today's episode we have the pleasure of having on DKNY's PR star, Aliza Licht. Aliza who was the anonymous voice behind DKNY's social media, left her career to set out for entrepreneurship and rebranding herself. She is now the author of Leave Your Mark and On Brand, where she explains how and why everyone should brand themselves to uplift their presence and career.
We also cover:
- What it's like rebranding yourself after a major career shift
- Finding your narrative and goal
- How to do a personal audit of yourself and find your superpower
- The power of networking that shouldn't be overlooked
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Today on the show we have on Dr.Dawna Ballard, an expert in chronemics—the study of time as it is bound to human communication. She teaches us how we cannot control time, but we can control our attention and the importance of balance in our lives.
We also discuss:
- The power of saying "no"
- The life changing effects of meditation
- Managing your attention is the missing key
For More about Dr.Dawna Ballard
Instagram: @iteachtime
https://dawnaballard.com/
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In this episode, we talk to Maya Lau, the creator, host and exec. producer of the podcast, Other People's Pockets. With an impressive career in investigative journalism, Maya has won awards and shared stories that keep the government accountable and crack down on injustices. We also cover why we should talk about our money and what we are making and she shares some of the wildest ways that people make money.
Maya Lau's Podcast Other People's Pockets
https://www.mayalau.com
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In this episode, we speak with Hena Doba, a 20-year career journalist and anchor at Cheddar News. We talk about her professional & empathetic coverage of some of the biggest news stories of our lifetime, such as 9/11 and Sandy Hook. Hena also shares with us how she rose in her career despite discrimination and the pushback for her to be on TV. You'll learn some more about how to never give up on your career goals and have patience through the journey.
LinkedIn
Instagram
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Today we have on Mara Glatzel, author of Needy: How to Advocate for Your Needs and Claim Your Sovereignty. We talk about how to reconnect with ourselves again, how to ask what you need in a relationship and how to rebuild a positive relationship with your mind and body. Your needs are important and this episode will remind you of that and how to express them.
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In this episode I speak with CNN Journalist and podcast host of That's Total Mom-Sense Podcast, Kanika Chadda-Gupta. We dive into the benefits of thinking outside of the box, mastering your destiny as an entrepreneur, and the steps you can take to trust yourself and your intuition more.
Resources:
https://kanikachaddagupta.com/
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After surviving a freak accident guest and author, Rebecca Fogg, almost lost her hand. Rebecca decided to turn her horrible accident into a process of curiosity, healing, and vulnerability. In this episode, we will learn about what happens to our mind when there is a traumatic event, how to ask for help , and how to heal and move on after trauma.
Her Book: Beautiful Trauma
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Is it possible to quit the job,, travel the world, AND be paid? Today’s guest proves that you can do it! In this episode, we talk with Van life Travel Influencer Nicole Pangborn who speaks about how to do the things that scare you, how to create and serve a community for monetization, and essential steps you need to take before you leap into changing your life for the better.
Follow Nicole Pangborn :Instagram + Tiktok: @pang_bang
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Feeling unorganized? Dealing with clutter in your home or office? In this episode, we speak with Lisa Woodruff of Organize 365 about how organizing your life can bring about the change that you need. Lisa shares simple steps to get started, and how you can organize your life in a way that works for you, leading to more productivity and calmness in your day-to-day.
Links & Resourceshttps://organize365.com/
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This episode I speak with Cait Donovan host of FRIED The Burnout Podcast and Burnout Expert and Coach. We dive into how to know if you have burnout, how to heal, and how to move forward by looking into your past traumas and the benefits of Eastern medicine.
Links & Resources
https://www.caitdonovan.com/
https://open.spotify.com/show/2VhzgpY24d6xDhxPLGn9Ex?si=9be27df556db4832
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Undoubtedly, achieving health and wellness goals takes hard work and perseverance. Your mindset matters whether your goal is weight loss or better overall health. In this episode, we talk to Mallory King, a Certified Sports Nutritionist, and Trainer. Having lost 100 lbs on her personal fitness journey, Mallory now works to help others achieve their personal health and fitness goals. She shares with us how women can move away from overly restricted nutrition and fitness programs to more sustainable strategies and see fitness as an act of self-care.
Links and Resources:
Mallory King Fitness/Fit Life AcademyFit Life Academy Podcast
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This episode, I speak with author and speaker, Eve Rodsky, about her book, Find Your Unicorn Space and we dive into how women take up space and how we can find more time in our lives and make it meaningful. I hope you enjoy our conversation.
Links & ResourcesEve's original episode
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This episode, I speak with Heela Lang, CEO of Sol de Janeiro, about how she started Sol de Janeiro, the popular beauty brand, and what inspired her to get started. She also shares her advice to other women paving their own way. I hope you enjoy our conversation.
Links & Resources
Heela's original episode
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This episode, I speak with Elizabeth Cush, a Psychotherapist whose work focuses on anxiety and self-care. In this episode, we talk about how we can tune into ourselves, start a self-care practice that works for us, and how we can address our inner critic. I hope you enjoy our conversation.
Links & Resources
Elizabeth's original episode
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This episode, I speak with Stacy London, former host of What Not to Wear and CEO at The State of Menopause, about her life and work, her journey of self-awareness, and how we can accept our own evolutions. I hope you enjoy our conversation.
Links & ResourcesStacy's original episode
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When beauty standards are set by a consumption driven, money-making machine that we can engage with 24/7, it’s going to affect the way we think about and experience beauty. This episode, Aliza sits down with beauty reporter, Jessica DeFino, to talk about what’s currently happening in the beauty industry, how our fixation with ourselves is hurting us, and how we can start to change the conversation around beauty.
Links & Resources
Jessica DeFino
The Unpublishable Newsletter
CDC Teen Study Results
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This episode, Aliza chats with award-winning filmmaker and director Paige Morrow Kimball about her work and how she’s helping women and underrepresented communities find roles in the film industry, and Aliza ends the episode with a conversation with her daughter Zoe about the Women in Film Club she started at her school.
Links & Resources
Paige Morrow Kimball
Paige on Instagram
Bechdel Test
Steven Yeun & Riz Ahmed Actors on Actors
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What does it mean to live a life of service? In this episode, Aliza sits down with Dr. Kaye Wise Whitehead, Professor of Communication and African American Studies at Loyola University (Maryland) among other titles she holds, about being on the ground documenting the events of 9/11 as they were unfolding, communicating to the public about COVID-19 before it became mainstream news, how we can be a part of the solution instead of the problem and so much more. You don’t want to miss this episode!
Links & Resources
Dr. Kaye Wise Whitehead
Dr. Kaye on Instagram
Dr. Kaye on Twitter
Essence 2019 Woke 100 List
Twin Towers: A History [Documentary]
Letters to My Black Sons [Book]
Today with Dr. Kaye Facebook Page
Dr. Kaye x Dr. Fauci Interview
Afro
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As women, some of us cannot imagine a time where we haven’t had our periods. For those of us who deal with the bloody details of our menstrual cycles and everything that comes with them, our culture has trained us to find our own way to literally go with the flow. In this episode, Aliza speaks with the Founder of PERIOD andAugust, Nadya Okamoto, on what it’s going to take to end the stigma around periods, what period poverty is and how we can recognize it, and how she’s revolutionizing the way we talk about and deal with our periods.
Links & Resources:
Nadya Okamoto
Nadya on Instagram
Tampon Tax(Applies to all menstrual goods)
PERIOD
August
Period Power[Book]
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Hi, everyone! This podcast was created to elevate women’s voices across diverse backgrounds and industries on topics impacting women. Each week, Founder & CEO of SheSpeaks, Aliza Freud, hosts conversations with women experts who share their best “how to” advice on a variety of topics so we can learn how to better do that “one thing” from a woman who’s been there and done that in the hopes that you feel more empowered to speak up and be heard in your life and work. Join us for conversations about how to implement budget friendly self care everyday, how to have better conversations, how to heal from burnout, and so much more. If you’re looking for a weekly dose of inspiration in your life, then you’ve come to the right place.
To never miss an episode, sign up for our podcast newsletter at shespeaks.com/podcast.
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There are many images we can conjure up when we think about online influencers in our current day and time, but there is a very specific image that comes to mind when we think of moms who are influencers. What is it about “momfluencers” that intrigue us and keep us wanting more? In this episode, Aliza speaks with writer and author, Sara Petersen, who gives us an inside look into “momfluencer” culture and where moms are looking to fill the much needed gap of togetherness, support, and community in a society that provides almost none of those things.
Links & ResourcesSara Petersen
Sara on Instagram
Momfluenced [Book]
Sara’s Newsletter
Do you trust this momfluencer? Good, because she has something to sell you [Article]
The Dream Podcast
Emily Lynn Paulson “Hey, Hon” [Book]
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This episode is dedicated in loving memory to our team member and friend, Carol Milliron, who passed away on January 25, 2023 after a heroic fight against breast cancer.
In honor of Carol, we have been raising money for Camp Kesem, a national nonprofit that supports children who are affected by a parent's cancer. It provides year-round programs and services to support these children, ages 6–18, at no cost to families.
You can make a donation here. Thank you for supporting Camp Kesem in Carol's memory.
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We’ve heard that journaling/writing is a good practice for all of us, and when we stop to think about how language affects us and that words can mean something different to each of us we can better understand ourselves and others. Join Aliza as she sits down with Jacqueline Suskin, a poet and educator who has been teaching workshops, writing books, and hosting retreats for over a decade. In this episode, Aliza and Jacqueline talk about the role of a poet, what it was like writing 40,000 poems for strangers, and how you may find that you are a poet but you simply didn’t know it.
Links & Resources:
Jacqueline Suskin
Every Day is a Poem
Retreats by Jacqueline
Jacqueline on Instagram
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We use words and phrases like "social impact", "being an ally", and "diversity & inclusion" so often that it can feel as if the importance of these words and ideas fall flat. Today, Aliza is sitting down with Kirstyn Nimmo, Founder of Good Worx, to talk about social impact from a brand strategist's point of view, changing the conversation around influencer marketing for big brands, and what Gen Z is getting right.
Links & Resources:
Kirstyn Nimmo Instagram
Good Worx
Good Worx Instagram
Good Worx Twitter
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Who didn't have a copy of US Weekly in their hand when traveling back in the day? And the lady who largely made that possible was Bonnie Fuller, the current Editor-in-Cheif and CEO of Hollywood Life, an online celebrity news platform and podcast. Bonnie shares about her extensive experience in the celebrity media space, what we may not know about publications like Hollywood Life, and her proudest accomplishments with the work she's done.
What we talk about in this episode:
- Bonnie’s expansive experience overseeing popular celebrity media publications
- Evolution of the magazine industry
- Success of Hollywood Life
- Covering women’s issues no one else was covering
Links & Resources:
Hollywood Life
Hollywood Life on Instagram
Hollywood Life Podcast
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Instead of running away from your fear, have you ever thought about having a conversation with it? In this episode, Aliza sits down with Author of When She Makes More and the podcast host of So Money by CNET, Farnoosh Torabi. Farnoosh shares her personal story of growing up in an immigrant family in a town in MA, how to put your fear to good use, and her upcoming book, A Healthy State of Panic.
ENTER THE EPISODE GIVEAWAY
Links & Resources:
Farnoosh Torabi
Farnoosh on Instagram
So Money Podcast
The NextUp List
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Dina's career was buzzing. She was featured in the top media outlets, had a high-paying job and all the titles any one person could aspire to, and it eventually led to a place of panic attack after panic attack. In this episode, Aliza sits down with The Path CEO, Dina Kaplan, about her incredible career that led to burnout, how to meditate to change the patterns in your brain, and so much more.
Links & Resources:Dina Kaplan (The Path)
Dina Kaplan Ted Talk
Dina on Instagram
The Path on Instagram
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In this episode, Aliza speaks with Ladies Get Paid Founder, Claire Wasserman, about her work, how to make the ask with your compensation, and why money is such an emotional topic for everyone.
Links & Resources:
Claire WassermanLadies Get PaidLadies Get Paid BookClaire on Instagram
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Welcome to 2023! We hope you had a wonderful holiday and your New Year is off to an awesome start. Speaking of awesome, in this episode, Aliza is speaking with podcast host of Awesome with Alison and author of You're Already Awesome, Alison Faulkner. Alison shares her personal story with us of living with a dysregulated nervous system, the warning signs of burnout, and how each of us is inherently awesome.
Episode Highlights
5:48 - The significance of “Awesome”
14:25 - The cultural praise we get for not taking care of ourselves
20:57 - After Alison got her book deal
Links & Resources:
Alison Faulkner
Awesome with Alison Podcast
You’re Already Awesome
Alison on Instagram
The Artist’s Way
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Welcome to the best of 2022 episode of the podcast! Aliza has sat down with so many wonderful guests this year, and we are thrilled to go back over some of these important conversations about happiness, anxiety, aging, business, community, and so much more. Enjoy the best of the podcast for 2022!
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Listen to the full episodes here:
Ep 68 - Elizabeth Cush / Anxiety
Ep 74 - Tracy Moore / Shared Experiences & Culture
Ep 75 - Nataly Kogan / Happiness
Ep 81 - Stephanie Raffelock / Aging
Ep 94 - Marisa Renee Lee / Grief
Ep 101 - Heather Chauvin / Motherhood & Growth
Ep 106 - Lucy Osinski / Community & Purpose
Ep 107 - Alessandra Olanow / Creative Habits
Ep 109 - Hailey Sani / Girl Talk
Ep 110 - Paige Mobley / Women in Entertainment
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This episode, Aliza joins the multi-talented Paige Mobley to talk about her role on Instant Dream Home, how she got started as an entertainment professional, and all of her exciting plans for the future of her work.
Episode Highlights:
7:01 - Paige’s role on Instant Dream Home
11:41 - What people have assumed right about the modeling industry
17:20 - How Eastend Entertainment got started
Links & Resources:
Instant Dream Home
Eastend Entertainment
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From a very early age, Hailey had an interest in storytelling and sharing her perspective with others online. Originally from Turkey, Hailey’s family moved around a lot when she was a kid, and with that came changing schools, friends, and everything else that comes with that kind of transition. So Hailey has been experiencing different cultures and groups of people her entire life, which influences the content she creates every day. With over 1 million subscribers on YouTube, Hailey’s message has resonated with people from different backgrounds all over the world, and Hailey has aspirations to continue the conversations she has on her channel in the future.
Episode Highlights:8:02 - All about “TMI Girl Talk”
15:11 - How parents can approach their kids about cultural and societal behaviors
17:59 - Hailey’s truth bomb about responsibility, safety, and more
Links & Resources:Hailey Sani
Boob Blurb
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Women don't make less money than men simply because they might work less or have more responsibiliteis at home. Women make 81 cents to the dollar compared to men, which means that women are still literally getting paid less to work no matter their experience or the industry.
Join Aliza as she speaks with Natalya, a financial planner at Prudential Financial, about the main concerns and challenges women face when it comes to their finances and how women can feel more confident with their money.
Episode Highlights:
7:50 - The four specific challenges women face with their finances (the longevity gap, the time gap, the income gap, and the investing gap)
8:32 - “Second shift syndrome”
20:56 - The power of combining confidence and knowledge
33:20 - The three main concerns most women have about their money
Links & Resources:
Natalya Robbins, Prudential
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If you're someone who finds it difficult to be creative in your life or work, listen in as Aliza sits down to have a conversation with Alessandra Olanow, author and illustrator. Alessandra is the author of I Used to Have a Plan and the upcoming book Hello, Grief: I'll Be Right with You. Aliza and Alessandra discuss how to establish a creative habit, her story of navigating grief, and how she drew a book.
Episode highlights:
12:37 - Alessandra’s tips for exploring creativity
19:48 - Finding inspiration and energy using the five senses
22:28 - Alessandra’s new book, Hello, Grief: I’ll Be Right With You
Links & Resources:
Alessandra Olanow
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After working in almost any internship and job imaginable, Lucy Osinski, Founder of Grlswirl, discovered a passion and love for skateboarding. In a male dominated sport, Lucy created a community around a sport that feeds her soul and continues to remind her that she's doing exactly what she's supposed to be doing.
Join Aliza in this episode of the podcast where she chats with Lucy about skating, building community, and how she knew Grlswirl is what she was meant to do.
Links & Resources:
Grlswirl
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When you think of cupcakes, what comes to mind? Icing? A nice buttery flavor? Sprinkles? In this episode, Aliza speaks with Sprinkles Cupcakes Founder, Candace Nelson, to talk about the heart of entrepreneurship, seeking out stories of failure for inspiration, and creating the first cupcake ATM.
Some Episode Highlights:
9:37 - Talking herself out of giving up
11:42 - Seeking out stories about failure
18:00 - The inspiration for the cupcake ATM idea
26:03 - Candace’s vision for her book
Links & Resources:
Candace’s Website
Candace on LinkedIn
Sweet Success: A Simple Recipe to Turn your Passion into ProfitConnect with Candace on social @CandaceNelson (TikTok & Instagram)
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What happens when your life is your career and you have children who, basically, kill that career? This episode of the podcast, Aliza is talking with Emily Tisch Sussman, Democratic political strategist and host of Marie Claire's first podcast, She Pivots, where Emily talks with other women who have had to pivot in their careers. She has appeared over 300 times on various news channels including MSNBC, FOX News, CNN, HLN. After having three children in three years, Emily knew she had to change the trajectory of her future - she had to pivot. In this conversation with Emily, she and Aliza discuss her podcast, the identity shift that comes with choosing to not go back to a fast paced job, and so much more. All links and resources can be found on the episode webpage.
We know that mental health concerns and even autoimmune diseases affect women far more than men. But when the traditional models of health and development are all based on male models, where does that leave women? Donna Jackson Nakazawa, seven time author, speaker, and teacher, and someone who has a history of severe chronic illness and intense personal tragedy, Donna takes us through her painstaking but motivational journey of self-discovery through the murky waters of her biology and biography and how women can begin to do this for themselves. Timestamps: 6:37 - We live in a world of invisible illness 9:41 - How Donna began to figure out what was going on with her 21:33 - What’s going on with our bodies and what we can do about it 34:16 - Girls on the Brink and recent data that can help us better understand our daughters All links and resources can be found on the episode webpage.