Next Thing Now, by UpperRight: Recent Episodes
UpperRight
The MarTech landscape is complicated. Each episode we try to demystify the craziness by talking to experts from across the ecosystem - asking questions that aim to get beyond stock answers to real solutions that will benefit our listeners. We hope that each listen gives you something new to those of you facing these challenges each day.
Join UpperRight CEO Adam Lavelle as he provides an audio expose of his recent NextThingNow Blog post entitled, "The Myth of the Single Stack."
A discussion with former 3X CMO and Salesforce VP of Strategic Customer Success Manny Rivera. UpperRIght Co-Founder and CxO Alan Schulman interviews Manny just in time for Dreamforce 2023.
This episode features a couple firsts: our UpperRight partner Jessica Burdman hosts her first NTN interview, and it's the first time we've interviewed a Chief Marketing Officer. We were so excited to hear from Dalton Dorné, chief marketing officer for Tinuiti, the largest independent digital performance agency in the U.S. Listen to Dalton's insights on performance marketing, marketing in a modern era, dealing with the challenges of Martech, and all things related to the relentlessly challenging life of a CMO. It's a great listen!
Co-Founders Adam Lavelle and Alan Schulman share their views on getting to the UpperRight in 2023 - what will it take & who's likely to get there. In addition, they take a look back at 2022 and review the major MarTech & AdTech happenings, trends and transactions that happened and how they effected and will affect marketers and technology execs in the coming year.
Season 1, Episode 2, recorded virtually on October 19th. We connected with Andrea Tarrell the founder and CEO of Sercante, the people who "make sales and marketing teams wildly successful on the Salesforce platform." We discussed the continued maturity of Salesforce's Marketing Cloud product offerings, the challenges marketers are facing with the increased complexity, and the potential impact of a near-term recession. Andrea's expertise, leadership, and cultural inspiration are readily apparent - and her insights are certainly worth a listen. Enjoy!
Our first ever episode, recorded live onsite in San Francisco at Salesforce's Dreamforce 2022 event, on September 21st. We sat down with Altaf Shaikh the founder and CEO of ListEngage, one of the top Salesforce Marketing Cloud consulting firms in the world. We discussed getting back to such a big event in person, the state of MarTech overall, some of the challenges marketing and tech executives are facing today, and some of the ways they can focus their efforts to improve customer experiences.