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Welcome back to Franchise My Business! A podcast for franchisors, by franchisors.

Hosted by Kevin Oldham.

In today's episode, we're diving deep into the world of senior care with Jeff Salter, the CEO of Caring Senior Service. Kevin uncovers Jeff's incredible journey of building the company over the past 33 years. From starting out as a 20-year-old entrepreneur to growing Caring Senior Service to 51 locations across 17 states, Jeff shares his valuable insights and experiences.

Get ready to be inspired as Jeff talks about the fulfillment of running a service-focused business and the importance of adaptability over time. And don't miss out on the intriguing surprise at the end, where Jeff reveals the extraordinary challenge he took on for the company's 30th anniversary.

Tune in to explore the many layers of Jeff's remarkable journey and the philosophy behind his approach to business.

Feedback:

We'd really love to hear your thoughts on this episode! Leave a review on Apple Podcast or send us a message on Instagram (Links below).

Stay Connected

Jeff Salter

• LinkedIn: https://www.linkedin.com/in/jeff-salter-10871a7/
• Caring Senior Service: https://www.linkedin.com/company/caring-senior-service/
• Website: http://www.caringseniorservice.com
• Phone: 937-545-6278

Kevin Oldham & Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to Franchise My Business! A podcast for franchisors, by franchisors.

Hosted by Kevin Oldham.

Today's episode is going to be a real treat because we've got a special guest in the house - Russ Jundt, the brains behind Conserva Irrigation Franchisor, LLC.

We’re super stoked to interview Russ about his journey in the franchising world. From the highs to the lows, Russ is going to spill the beans on all the details, sharing his wins, challenges, and everything in between.

But that's not all - we'll also dive into the fascinating world of water conservation and how Russ's company is shaking things up with their innovative approach. Get ready to learn some valuable lessons about entrepreneurship, making a positive impact on the environment, and building a business with real purpose.

So, join us as we discuss entrepreneurship, making a positive impact on the environment, and building a business with real purpose.

Feedback:

We'd really love to hear your thoughts on this episode! Leave a review on Apple Podcast or send us a message on Instagram (Links below).

Stay Connected

Russ Jundt

• LinkedIn: https://www.linkedin.com/in/russjundt/
• LinkedIn: https://www.linkedin.com/showcase/conserva-irrigation-franchise-opportunities/
• Website: https://www.irrigationfranchise.com/

Kevin Oldham & Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to Franchise My Business! A podcast for franchisors, by franchisors.

Hosted by Kevin Oldham.

Get ready for a lively chat with Paul Linenberg, President at Gotcha Covered Franchising! He's dishing all about his epic 14-year ride with the company.

But what sets Gotcha Covered apart in the competitive window treatment industry? And how do they continue to grow while maintaining quality and support for franchise owners?

We're diving deep into the wild universe of custom window treatments and what makes it a standout in the franchise game. From slick marketing moves to the nitty-gritty of being a franchisee, we're spilling all the beans.

So, join us as we uncover the secrets of window treatment consulting and the awesome world of franchising!

Feedback:

We'd really love to hear your thoughts on this episode! Leave a review on Apple Podcast or send us a message on Instagram (Links below).

Stay Connected

Paul Linenberg

• LinkedIn: https://www.linkedin.com/company/gotcha-covered-franchising/
• LinkedIn: https://www.linkedin.com/in/plinenberg/
• Website: https://gotchacoveredfranchising.com/

Kevin Oldham & Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

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In today's Franchise My Business podcast episode, we're diving into the world of senior care with a touching personal tale.

Our host, Kevin Oldham, chats with David Giacobo, CEO and founder of One You Love Homecare, as he shares the heart-wrenching events that led to starting his senior care venture. From facing personal hardships to overcoming industry challenges, David reveals his journey and the unique approaches that make his company stand out.

Tune in as we explore the inspiring story of turning personal loss into business success and envisioning the future of senior care.

HIGHLIGHT:

The One You Love Mobile Initiatives - David Giacobo

“We also developed what's known as 1 you love mobile. And this is something that really came about because when we were taking care of my father-in-law, with his diagnosis that he had, he kinda became my best friend during those 2 years because wherever I went, he came with me. He would come in the car with me. We would be in the car going for rides, and he'd just be kinda staring out in the sky, dazing, and really wasn't communicating. What I had in my car, seriously Sinatra. My father liked big band music. Frank Sinatra, Henry Warren, Sammy Davis junior. He would like to listen to it. So I used to put this on in my car, and I watched his whole demeanor change. He started talking with me. He started reminiscing about going to dates with my mother-in-law and things like that. That's what we did with this whole one you love global. We have the music therapy side of it, but we also have these games that we developed on our own with the research between the organ, Alzheimer's organization and dementia organizations.”

DAVID GIACOBBO

• LinkedIn: https://www.linkedin.com/in/davidgiacobbo/
• LinkedIn: https://www.linkedin.com/company/oneyoulovehomecare/
• Website: https://oneyoulovehomecare.com

Find out more about the Franchise My Business podcast and unravel the story of Kevin Oldham:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

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Buckle up for a brand new episode of the Franchise My Business podcast, hosted by Kevin Oldham. Today, we're getting into the nitty-gritty of franchising and the potential for building empires in personal services and beauty industries.

Kevin and our awesome guest, Jeremy Morgan, the CEO of Wellbiz Brands, are gonna talk about operational simplicity, membership models, and the importance of a consumer-focused membership experience.

We'll also explore the benefits and challenges of having a common tech stack for multiple brands and learn about the unique nature of Wellbiz Brands' business.

Let’s get into it!

HIGHLIGHTS

Franchising Growth Stories: A Strategy Guy's Perspective- Jeremy Morgan

“My first job in the franchising world was at Smashburger. Actually, I joined the Smashburger team in 2010 after some stints at investment banking and consulting. I was just coming in as a strategy guy. SmashBurger had 25 or so units at the time and had just started to take off, and it was a heck of a ride. I was there for 4 years. We went from 25 units to 300. It was a mix of corporate owned and franchise, so it was about 50/50 on each. I think we built 60 restaurants in my 1st 6 months there. I just learned so much and really fell in love with the model. I didn't know that much about franchising specifically when I jumped in. I had a passion for consumer concepts and retail, and this one was a really hot one at the time, so I was really excited to move to Denver and be a part of the management team there. And I ended up leaving the marketing team for 4 years. And so we learned a lot about how to do marketing in a franchise context and what it means to drive results for franchisees and corporate units at the same time.”

Get the inside scoop on Jeremy Morgan! Follow him on his socials listed below:

• LinkedIn: https://www.linkedin.com/in/jeremydmorgan/
• LinkedIn: https://www.linkedin.com/company/wellbiz-brands-inc/
• Website: wellbizbrands.com

Find out more about the Franchise My Business podcast and unravel the story of Kevin Oldham:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

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Welcome to the final episode of the Franchise My Business podcast for the year. Can you believe it's time for the final episode of the season? In this special episode, our host, Kevin Oldham, wraps up the year with a heartfelt reflection on the amazing moments and hurdles faced along the way.

From the excitement of landing top-notch guests to the challenges of finding the right balance, Kevin shares his personal insights and the valuable lessons gained throughout the season. Join us as we explore the behind-the-scenes journey of Franchise My Business and look ahead to what the future may hold.

Let's take a moment to celebrate the journey and all the memorable moments that made 2024 so special for Franchise My Business and Kevin expressed gratitude to the listeners for their unwavering support throughout the season.

HIGHLIGHTS:

Year-End Reflection: Successes and Opportunities for Improvement - Kevin Oldham

“So this is the end of the year wrap up, and this is where I'm going to give a very quick reflection on some of the cool things that we've done, some of the things that I learned throughout this process, and the things I think we can do better as we move forward. So The thing that we learned, number 1, is that if you provide a platform and the messaging is correct, You can attract high caliber guests. And that's really what we discovered with this show. I think the simplicity of the name franchises my business. People knew what it was. And we were fearless with our invites, and we got almost every single guest that we wanted, particularly in the month of January. And here was the scary thing. In January, we sent out 200 invitations. I was like, hey. I just have to have 52 yeses this year. So we sent 200 invitations, and we got a ton of yeses in that 1st month.”

Thriving in 2024: Real Stories, Tools, and Service for Your Life as an Entrepreneur - Kevin Oldham

“Thank you for being a phenomenal supporter. If it's not the end, then I hope that you continue to stick around next year, 2024. 2024 is going to be with a lot of noise. It's an election year here in the United States. We have just so many things that You're gonna have to find sources of truth for your information. And I think that's what we've done here is we've provided a source of truth for your information. We've provided real world stories from amazing franchisors who are emerging. We have at least we've done the best that we can with our Solo content to share with you insights, and tools, and mental models, and all sorts of things that I personally use to navigate life as a franchisor, as a Entrepreneur as a human being, and I just hope that we're of service to you.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

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Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham.

Got a question for you…

Reflecting on the past year, what methods do you use to assess your performance as an entrepreneur or as a business owner? And In what ways can you leverage the experiences that gave you energy and light this past year to proactively enhance your business in the upcoming year?

Well, In this episode, our host, Kevin Oldham reflects on the past year and offers a gift to the listeners: permission to deeply explore their franchise businesses in the upcoming year. He encourages taking inventory of what has worked well, what hasn't, and how to improve. He stresses the importance of reflecting on one's experiences, identifying what brings energy and what doesn't, and making commitments to focus on the most important aspects of business. As he signs off, he expresses gratitude to the listeners and looks forward to the podcast's future.

Tune in for a thoughtful and introspective close to the year and gain insight for the upcoming one.

HIGHLIGHTS:

Reflect and Refine: Embracing Opportunities for Growth and Change - Kevin Oldham

“Take this week, this is the gift, the permission to take this week to review your calendar and look at everything that you did that sucked. The things that you did that you're like, man, that wasn't fun or that's not something that wasn't a hell yes. Look at the things that you did that were like hell yeses. Those are probably gonna be like your vacations, your family experiences, all these things, whatever it is. And then there's gonna be a lot of other stuff. And just look at it. Look at the stuff that was terrible. Look at the things that were like, whoo, that gave me a lot of light and energy. And then look at the mundane, the things in between, and use this week. If there's something that was really traumatic or didn't work out well for you, Use this week to make a commitment to yourself. Give yourself the gift to say, you know what? That's not gonna be something I'm gonna do next year. Could be a bad Business decision could be a meeting with somebody who drains your energy. It could be you went to an event and it didn't meet your expectations. Whatever it is, just be like, you know what? I'm not gonna do that again next year. I'm not gonna do that again.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to the Franchise My Business Podcast, hosted by Kevin Oldham. Get ready for an exciting and heart-to-heart conversation in today’s episode. We're diving into a fruitful discussion with Jose Bolaños about the profound impact of how we treat animals and the VUCA approach to life.

But what are the key components of the VUCA Fit method, and how do they contribute to building mental resilience and emotional intelligence?

Together, let’s explore the concept of VUCA Fit (volatile, uncertain, complex, ambiguous) in everyday life, discussing its application, the acceptance of emotions, and the necessity of a positive mindset. Tune in as Kevin and Jose share their new business venture, aimed at empowering individuals with tools to navigate life's complexities while having more fun and profitable businesses.

Let’s dive in!

HIGHLIGHTS:

Understanding Emotional Responses - Jose Bolaños

“I'm working with a client recently who tends to, from their perspective, overreact in certain circumstances, and use words like I disproportionately overreact to the circumstances. And this happens to me, and it's completely irrational. And they're using this language. It's, to me, it's brutal language. It's no. You're just reacting. It's completely rational. It's completely human, but the whole language around it generates suffering. And so I heard their perspective, and I heard what they were saying. And then I was like, give me let me show you a video, and I brought up certain sense making tools. I call them sense making tools. I'm like, I want you to watch this video with what you just said about this and that. Watch this video, and then we'll talk about it. So she watched the video and she said, oh, that's it. That's so it's called above the line, below the line. She's, I'm going below the line. You just gotta find ways to come above the line.”

Building a Movement Committed to Self-Work and a Greater Purpose - Kevin Oldham

“We could create a movement of people who are unbreakable, people who are committed to something greater than themselves, and furthermore, people who are willing to do the self work necessary to honor their commitment, to honor why the heck they are on this big rock. And We had to use in your tutu the acronym VUCA, V U C A. And I had been mentally in over my head since I've been working with you. I'm like, you had been working to get me to be a Vuca capable person, and I didn't like the word capable. I felt like I sucked. And I was like, no, man. I'm trying to get fit. Like, capable is just, hey. I'm capable of walking across the road. No. I wanna be fit. I wanna go across the road in the best way that I possibly can. And so we came up with a brand called.”

Connect and learn more about Jose Bolaños by visiting his socials below:

• LinkedIn: https://www.linkedin.com/in/joseeduardobolanos/
• LinkedIn: https://www.linkedin.com/company/hite-digital/
• Website: https://vuca.fit/

Find out more about Kevin Oldham and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

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Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham. In today's episode, Kevin will explore the concept of turnkey businesses and debunk the idea of a truly hands-off, effortless venture.

But how does the concept of turnkey apply specifically to the franchise space? And what are some of the key responsibilities and tasks that a business owner still has to handle despite being in a turnkey scenario? Let’s find out!

Today we will join Kevin as he discusses the common misconception of turnkey businesses being completely automated and requiring minimal effort from the owner. He shares examples and insights from his own experiences, revealing the truth that even seemingly passive income streams and established franchises still demand attention, management, and mental space. Join us as we challenge the belief of turnkey businesses and uncover the truth behind this widely misunderstood concept.

Let’s dive in!

HIGHLIGHTS:

Unpacking the Turnkey Illusion: The Truth Behind - Kevin Oldham

“Let's think about a resale. Let's think, hey. It's a turnkey business opportunity. I'm gonna sell you my McDonald's. We're going to do a transaction, and I'm sure McDonald's corporate's gonna get very involved. But I'm gonna assume this franchise opportunity from you. And let's just say it's working great. It could be a true turnkey opportunity. Because when I think about McDonald's, I hardly ever see the owners there, if ever. I don't know if I've ever seen a McDonald's owner at a McDonald's. And, it could be just this financial transaction. But the thing is, there's still this financial transaction. There's still this back end management and all these things that somebody has to do. And so I think that turnkey is a decent term to say, hey. We've done a lot of the work, and you don't have to do as much. But the reality is you still gotta manage it. And if nothing else, it's gonna take up space in your head. Right? And that's not free.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to another episode of the Franchise My Business podcast hosted by Kevin Oldham. Today, we're diving into the exciting world of entrepreneurial success!

We will be joined by Bryant Amundson, the Founder of Nautical Bowls. They started this amazing company with his wife, Rachel in May of 2018 because they wanted to have freedom of time with their family and make a meaningful impact on others at the same time.

You may be wondering, what support and resources did Nautical Bowls provide to their franchisees for long-term success, and how did this contribute to impacting people's lives positively?

Join us to this game-changing story of Bryant and Rachel, and their unwavering commitment to making a positive impact on people's lives through their business. From overcoming challenges to seizing new opportunities in the post-COVID landscape, this conversation is packed with valuable insights and real-life experiences.

Let’s get started!

HIGHLIGHTS:

The Joy of Franchising - Overcoming Business Headaches Through Support and Collaboration

“I just know what work went into getting the thing started. And you know what? You don't have to do any of these headaches. I'm telling you from experience, and you're asking those questions. I'm glad you asked that question, but you don't even need to answer that question anymore, because here's why. We'll stop asking the question because, literally, that's the joy of franchising. The hardest part about any business is people, and then the most rewarding part is people. Right, and and being a franchisor in the unique position to watch other people win and be able to be there and support them.” - Bryant Amundson

Small Acts, Big Impact

“Like, one of the things that you just said something about making people's lives a little bit better, a little bit brighter. And we can't get our team members to do this, and so we've stopped. Because it does sound a little bit unnatural, but I asked this question quite a bit. It's like, how can I make your day a little bit better today? I know I can't Make your day amazing. I don't have that authority, only you do. How can I make your day a little bit better today? And I always think about that. We thought about making it part of the script For our team members at our smoothie shops, and, ultimately, it was like it felt forced or whatever. But the whole premise is we want people to know that We're there to make their day better. We're there to serve them. And I love the fact that's, like, part of your guys' core as well, because As franchisors, we have a ridiculously awesome opportunity to do that at scale and and improve people's days in their lives.” - Kevin Oldham

Connect and learn more about Bryant Amundson by visiting his socials below:

• LinkedIn: https://www.linkedin.com/in/bryantamundson/
• LinkedIn: https://www.linkedin.com/company/nautical-bowls-llc/
• Website: https://nauticalbowls.com/
• Socials: @nauticalbowls

Find out more about Kevin Oldham and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to another insightful episode of the Franchise My Business podcast, hosted by Kevin Oldham. With over 11 months of recording and nearing the significant milestone of 100 episodes, Kevin reflects on both the joys and challenges of franchising.

In a candid and insightful discussion, Kevin addresses the aspects of franchising that he personally dislikes, shedding light on the potential pitfalls and ethical considerations within the industry. From the disconnect between franchisors and franchisees to the responsibility of selling business opportunities to the right individuals, Kevin provides valuable insights that expose the less glamorous side of franchising.

Tune in as we explore the industry's complexities and contemplate the impact of these issues on both franchisors and franchisees. Let’s dive in!

HIGHLIGHTS:

The Daily Commitment to Making Things Work for Franchisees - Kevin Oldham

“I know wholeheartedly every single day to every single one of those team members came in wanting to please the people that we served, our franchisees. More humans running a business and sometimes things don't work out the way that they should. And when that happens, I get it. Like, as a franchisee, it can make it feel like your team maybe doesn't care about you, and I can assure you that all of these home office teams and support teams know I care about you, but that's what they do for a living. Like, that's their main thing that they do is come in to try to make things work for you.”

Closing the Gap: Overcoming Franchisee-Franchisor Misalignment in the Business of Franchising - Kevin Oldham

“I'm gonna talk about the things that I personally dislike about franchising. And I'm gonna have to search hard, but definitely there's one that sticks. It's coming to the top of mind right now. And that would be, in some instances, the feeling that franchisor and franchisee are not aligned. And the whole Franchisees may look at the franchisor and feel like they're in an ivory tower or they're separated from what's actually happening in their locations, interactions with customers, and all of those things. So I kind of Corporation versus small business owner type of thing. So even though we're all on the same page and everything. If the franchisees don't feel like their needs are being met, then a lot of times there's this feeling that there's a disconnect between the franchisor and the franchisee. And that's probably one of the things I dislike the most about.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

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Welcome to the Franchise My Business podcast, hosted by Kevin Oldham! Today's episode is a heartfelt conversation between our host Kevin Oldham and the passionate Founder and CEO of At Home ElderCare, LLC, Gavin Densmore. They both share personal stories and dive deep into the challenges and rewards of providing care for aging parents.

Kevin shares his personal experience, while Gavin brings his expertise At Home ElderCare to the table. They discuss the booming senior care industry and the unique demands it presents.

Join us as we explore the emotional and strategic decisions involved in providing elder care, the impact of the aging population on business and society, and the rewarding nature of working in this field.

HIGHLIGHTS:

Leveraging Franchisee Perspectives for Business Development - Gavin Densmore

“With the home care agents I started from scratch. And God bless me because it was over $1,000,000 a year. It was putting off a quarter of $1,000,000 to us. I had put my mother-in-law in business back in 2003 and she had 10 years, ex mother-in-law, she had 10 years of Home care agency owner experience. So, I figure the ex taking over the agency, not only is it gonna provide her income but it's a job that she can do. And my ex mother-in-law helped her coach through it. Right? I gotta reinvent myself. So what's my next act? And It's okay. So I ran a home care agency for 18 years. I eat, sleep, and breathe caring for seniors in their homes. I know it, And we do it really well. I love the teaching aspect of it. My father is a retired professor of marketing.”

The Senior Care Industry: Creating Opportunities for Employees, Business Owners, and Clients - Gavin Densmore

“In this case, being a senior care agency owner and caring for our aging population, Tom Brokaw got it right. It truly is the greatest generation. Don't be confused about that. These are 8% off. But We have actually a win-win situation. The client is staying at home safely where they want to be, because nobody wants to go into a nursing home. You read the Wall Street Journal, nursing home admissions are down because they can't find employees. The employees don't wanna go to work there because that's where COVID got started, and 150,000 Seniors died in nursing homes. They don't wanna go to nursing.

They wanna stay at home. They wanna age in place. The client wins. The employee has A steady, reliable paycheck. We're taking them. We're putting them to work. We're giving them a loving, rewarding career.They've got A reliable paycheck that they can count on in today's economy, and the employee wins. The agency owner, Myself in the past, my franchisees, and other home care agency owners out there are making a fair and reasonable profit. It's a win-win situation. The business owner wins, the employee wins, and most importantly, the client is safe at home where they want to be. So, yeah, I think it's a business to get into, and I think senior care is a great industry to be in.”

Connect and learn more about Gavin Densmore by visiting his socials below:

• LinkedIn: https://www.linkedin.com/in/gavin-densmore-36076813/
• LinkedIn: https://www.linkedin.com/company/athomeec/
• Website: https://athomeec.com/
• Email: Gavin@athomeec.com

Find out more about Kevin Oldham and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham. Today, we're diving into the exciting world of franchising.

How important is creating a family-like culture with franchisees in a franchise system, and what impact does it have on the overall success of the business?

Kevin is here to share with us the three reasons why he absolutely loves the franchise business model. With a personal touch, he takes us on a journey through the sense of family and connection among franchisees, the incredible scalability factor, and the power to make a widespread impact.

Stay tuned and get ready for an insightful conversation!

HIGHLIGHTS:

Creating a Family Culture: How Franchisees Bond and Grow Together - Kevin Oldham

“The number one thing is I love particularly in my last company, like, we did a phenomenal job of creating a family like culture with our franchisees. And it was really cool because everybody is growing in the same direction with the same brand, the same mission. And when we'd get together for, like, regional meetings or national meetings or whatever, one of my favorite things to do was just watch all the franchisees connect with each other. You would just see them trading notes and just looking forward to the fellowship and seeing their colleagues throughout the United States and in the latter stages throughout the world. Like, it was just such a really cool thing. So the family environment, particularly between the franchisees, because they just Really start to bond together is really cool to watch.”

Maximizing Potential: Franchise Footprint and Expansion - Kevin Oldham

“I love the scalability factor of a franchise system as a franchisor. Very very few business models do you get to go and build out, like, infrastructure and a footprint utilizing other people's capital. And that's really what the franchise model is doing. You've created your brand and whatnot. And then other people were injecting their capital and their resources into it to open their locations of your brand. So that's really cool.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham
• Website: https://kevinoldham.live/

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Welcome back to another exciting episode of the Franchise My Business podcast! Hosted by Kevin Oldham. In this episode, we got the chance to chat with the incredible Michele Henry, the brains behind Face Foundrié.

Michele spills the beans on how she turned her passion for skincare into a thriving franchise and the intentional approach she took to make it happen. We also get the inside scoop on the unique services offered by Face Foundrié, their focus on membership models, and their grand plans for nationwide expansion.

Join us as we uncover the inspiring journey of empowering entrepreneurs and changing lives with Michele Henry, the Founder & CEO of Face Foundrié. This episode is packed with valuable insights and a whole lot of girl power.

Let’s dive in!

HIGHLIGHTS:

Intentional Business Decisions and Road Maps - Michele Henry

“Absolutely intentional. I've had businesses that I've wanted to franchise that I haven't. I've also had businesses that I was the sole owner of. I love helping people create a road map and inspiring and really finding that entrepreneurial spark in a partnership. And so I knew right away with Face Foundrié that it was going to be a concept that we could franchise and that people would get excited about. And we've been really lucky because our franchisees are the best in class. They are fantastic people, and we make sure that during discovery day, we align on our values because it's so important to set that early foundation.”

Reimagining Beauty: A Franchise’s Mission to Make a Global Impact through Empowerment - Michele Henry

“Our internal motto is always when you look good and you feel good, you do good. So our whole goal is to change the world by making people feel good, both of our franchisees, but also our clients. And so it's 1 facial at a time. We're trying to change the world.”

Finding the Right Pace for Organic Business Growth - Kevin Oldham

“Literally is the best way to go. If you can grow organically at a pace that works for you, at a pace that works for your team, that's a heck yes. Sometimes these systems grow too fast, and there's just not enough capital or not enough, you know, resources to support the growth. And so there is something to be said about growing at a I like to say manageable pace. Not too fast, not too slow. Just what's great for you.”

Connect and learn more about Michele Henry by visiting her socials below:

• LinkedIn: https://www.linkedin.com/in/michele-h-614700136/
• LinkedIn: https://www.linkedin.com/company/facefoundrie/
• Website: https://www.facefoundrie.com/

Find out more about Kevin Oldham and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/
• Apple Podcast: https://podcasts.apple.com/us/podcast/franchise-my-business/id1662386614
• Spotify: https://open.spotify.com/show/4Vaii25ruNrSph6F6JZm8W

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Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham. Today we're diving into a topic near and dear to our hearts: GRATITUDE.

Thanksgiving has just passed, and here in the United States, we've celebrated all the things that truly matter to us. Now, let's take a moment to reflect on the true meaning of gratitude. It's about being thankful for the things we have, appreciating what's already in our lives, and not getting caught up in what we lack. Pretty powerful stuff, right?

Join Kevin as he explores the power of being thankful for what we have and how it can positively impact our lives, especially as business leaders. He'll discuss the concept of “The Gap and The Gain”, and how it relates to our mindset. Through personal anecdotes and practical exercises, we'll learn how to shift our perspective and cultivate gratitude in our lives.

Let's dive in!

HIGHLIGHTS:

The Power of Gratitude: Shifting Your Perspective - Kevin Oldham

“Gratitude. What's it mean? It means to be thankful for all the things that you have, to be appreciative for the things you have, not the things that you do not have. Okay? And this is gonna go in the whole “The Gap and The Gain” talk. So if you heard me talk about Dan Sullivan's book,The Gap and The Gain, You'll know where we're headed, which is, the gap is what you don't have, the gain is what you have, and how you show up in the world is one of two ways. You can either be appreciative and look at all the progress you've made compared to where you've been, or you can look ahead and be like “Wow, I don't have to fill in the blank that so and so has”, and you're living in the gap if you do that. Meaning, you don't have gratitude.”

Nurturing the Attitude of Gratitude: Why It Matters More Than You Think - Kevin Oldham

“You've done so much more in a 5 year period than you could have ever imagined. There's gonna be no way that you're not gonna be appreciative, and you should be able to show gratitude towards yourself as to all the awesome things that you've done. And then once you're able to do that, once you're able to experience gratitude yourself, It just trickles down to all areas of your life. You start appreciating the people around you more. It's appreciating the people you live with. You start appreciating the fact that you woke up.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham
• Website: https://kevinoldham.live/

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Welcome back to the Franchise My Business podcast, hosted by Kevin Oldham. In today's episode, we dive into the realm of home renovations and real estate. Our special guest, Michael Valente, the Founder and CEO of Renovation Sells Franchising, shares insights on how their franchise model revolutionizes the industry. From the importance of finding a niche in the market to their expertise in pre-sale cosmetic renovations.

Discover how Renovation Sells has established themselves as the go-to experts in cosmetic renovations, making houses shine before they hit the market. But that's not all - our hosts will also touch on the power of innovation, listening to franchisees, and the role of a visionary and integrator in building a thriving business. They'll address how the pandemic has impacted the real estate market and home renovations, and how Renovation Sells has adapted to the ever-changing landscape.

Plus, they'll share a captivating anecdote about a franchise sales pitch that will leave you inspired and ready to take on new opportunities.

So grab your coffee, sit back, and get ready to dive in!

HIGHLIGHTS:

Play to Your Strengths: Utilizing Visionaries and Operators in Business - Michael Valente

“You shouldn't stamp out ideas in entrepreneurship. That's what we're all here for. So everybody approaches it with a different skill, with a different background, with a different history, and their ideas around what we're doing are all different. And so we welcome change. We welcome innovation. We wanna hear about new ideas that we've never thought about, and it's our job as a franchise or to sit through those ideas and determine, okay, what do we think is the best path forward? That's literally my job. What are the initiatives, and then what's the best path? What are we gonna work on 1st, 2nd, and 3rd. But a lot of that innovation and those ideas do come from listening to our existing franchisees, our partners, to determine what they see in here? Because I'm not in the field every day anymore. So, like, and the market shifts and they change. So what do we need to do to stay current? And we get a lot of that from our existing franchisee.”

The Role of Visionaries and Integrators in Driving Success - Kevin Oldham

“There's a good book that I've mentioned on this podcast before, and I don't know if you've read it. It's called Rocket Fuel, Wickman. And he's also the inventor of traction, an operating system that you can install into businesses. And listeners, if you hear us crazy visionaries, you're hearing a common theme. Because typically, it's the visionary CEO that's a guest on here. And the most successful franchisors have an Integrator is typically the yin to the yang, the fire to the water, the the process and make stuff happen person versus the person coming by with the grandiose visions on where we're gonna take the organization. And that really is the key to a successful business. Like, I believe that It's really challenging to do too much.”

Connect and learn more about Michael Valente by visiting his socials below:

• LinkedIn: https://www.linkedin.com/in/renovatetosell/
• LinkedIn: https://www.linkedin.com/company/renovationsells/
• Website: https://renovationsells.com/

Find out more about Kevin Oldham and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham. Today we're going to dive into the concept of metaphorical mountains and how they can be applied to business and personal goals.

Have you ever had to adjust your goals or plans due to unexpected setbacks or circumstances? How did you handle it?

In this episode, we'll be discussing Kevin's journey of recovering from knee surgery and how it relates to the process of setting and achieving audacious goals. We'll explore the importance of breaking down big goals into smaller, achievable milestones, celebrating progress along the way, and finding gratitude in the journey.

Join us as we navigate the path to success. Let's dive in!

HIGHLIGHTS:

How Achievable Milestones Keep You Focused on Your Goals - Kevin Oldham

“When a visionary sets big goals or an organization sets big goals, that's super important. It's aspirational, but then we've got to break it down into achievable little bite-sized things so that inch by inch, we're getting closer to our goal, but we're also not giving up on our goal because we are making progress. And furthermore, we're celebrating those little milestones that we achieve. So hopefully that helps you. I know that those types of things definitely help me. They help me particularly when I look back and I'm like, hey. We haven't done enough in our business or whatever. And I'm like, hold on. If we look back on another book, if we look at the gap in the gain and we measure our success based on where we've come in our journey versus where we're headed, it can provide a lot of appreciation and gratitude and help fuel your tank. Because at the end of the day, that's all we have is the energy to allocate to these projects. And the fuel for that is upstairs in your head.”

The Power of Incremental Progress - Kevin Oldham

“When we're thinking about it, let's just say this is Q4, and we're thinking about establishing goals for 2024. Let's use that as an example. Maybe your Everest is to get to 50 units or a 100 units or whatever however many locations. That's your Everest. It's a stretch goal, something like that. If you're smart, you'll digest that down to, like, more achievable bite sized goals that you can actually accomplish. Maybe it's a monthly goal. Maybe it's a weekly goal. Maybe it's just, Hey, moving the needle x amount to hit this milestone is fun, and that milestone is worth celebrating. And then next thing you know, after doing the work, rinse, repeat, showing up, doing the work, doing more of the work, redoing the work. Next thing, you've climbed your mountain.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham
• Website: https://kevinoldham.live/

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Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham. In today's episode, we have an exciting guest joining us, Gabriel Suarez, the founder and CEO of Natural Life Franchise Company.

Gabriel's journey as an entrepreneur began with a deep personal motivation. Inspired by his younger brother who had juvenile arthritis, Gabriel began on a mission to find natural ways to help alleviate his brother's pain. This led him to explore the world of natural botanicals and herbal remedies. Realizing the lack of accessible options for these natural solutions, he decided to create Natural Life, an outlet for people to discover and access these resources.

But Gabriel's story doesn't stop there. In his free time, he indulges in some truly daring hobbies. Gabriel is not only a certified pilot, but also a wingsuit pilot with over a thousand parachute jumps under his belt. Yes, you heard that right! He jumps out of perfectly good planes and glides through the air like a real-life superhero. We'll get to hear about his experiences and how he manages to balance these exciting pursuits with the demands of running a business and being a father of three.

Tune in!

HIGHLIGHTS:

Breaking Barriers to Natural and Western Medicine Options - Gabriel Suarez

“I realized that there's so much good out there that's all natural and grows out of the earth essentially and does great things, and nobody either knows about it or has access to it. And it's almost a shame that we only have one option, which I'm not against as a synthetic solution when that's the right solution, a prescription drug, even sometimes some other Western medicine style type of treatment. But the fact that we don't have the option to choose a natural option or essentially Western medicine type of option, that I thought wasn't right. And as I'm helping my brother, I said, realize everybody needs access to this stuff. And there can be an idea of this, to create a natural pharmacy. We'll call it a wellness store. We'll stock it with all kinds of natural solutions”

Entrepreneurship, Parenthood, and Hobbies - Kevin Oldham

“I found that one of the superpowers for a well balanced life is to have some things that you're doing for yourself as an entrepreneur, particularly when you have a young family, particularly when you're running a business. All of these things are super super important, and If you don't take care of yourself, then you can't bring the best to everybody else. And so it's a balance, man, and it's tough, but hobbies are cool.”

Connect and learn more about Gabriel Suarez by visiting his socials below:

• LinkedIn: https://www.linkedin.com/in/gabrielsua/
• LinkedIn: https://www.linkedin.com/company/natural-life-franchise/
• Website: https://naturallifefranchise.com/

Find out more about Kevin Oldham and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham. We will dive deep into the world of entrepreneurship and personal growth as a franchisor and entrepreneur.

In this episode, Kevin shares a game-changing book that has had a profound impact on his own life, as well as countless others. It is called "The Subtle Art of Not Giving a Truck (#@%!)" by the brilliant author, Mark Manson. Now, fair warning, this book isn't for the faint of heart - it's extensively sprinkled with “F-bombs”. But trust us, the F-bombs here are a metaphor for the important things in life that deserve your energy.

Kevin explains how protecting your mind involves consciously choosing where to allocate your energy, focusing only on the things that truly matter - your "rocks" or "trucks" in life. He shares powerful insights on cutting out unnecessary relationships, and toxic scenarios, and even blocking distractions that hinder your progress.

Get ready to unlock the power of your mind!

HIGHLIGHTS:

Why It's Important to Invest Your Energy in the Right Things - Kevin Oldham

“There are different analogies for ways to surround yourself with people and projects that matter. Things that give you energy, not things that deplete your energy. I must be in this space where I'm like, really want to share with entrepreneurs how important it is to protect your head space. Because the talk that I did was about the analogy of the rocks. And you have rocks in your life that matter, and you need to take care of the rocks and then you can throw in the pebbles in the sand, which is everything else. Those rocks are your trucks. The things that you should tend to that you need to nurture. They are the things that deserve your attention. They are things that deserve your resources, your energy, whatever it is. The things that don't serve you, the things that give you anxiety that are not necessary. Those are the things that you don't need to allocate energy to, those are the things you don't need to allocate trucks to.”

Why you should redirect energy towards what truly matters - Kevin Oldham

"The things that don't serve you, the things that give you anxiety that are not necessary, those are the things that you don't need to allocate energy to. Those are the things you don't need to allocate trucks to. Those are the things that when you put them up on a metaphorical shelf in a box and put that box away or you burn the box. They don't have power over you anymore. And I think that's one of the more profound things because I'm a big experimenter. I've done this with relationships. It sucks. It's hard. But if there's a relationship that is no longer serving you, Maybe it is taking your energy, your resources harming other healthy relationships. That relationship needs to not be allocated any energy. It doesn't need to be allocated any trucks. It needs to be put out of your mind so that you can protect your mind for the things that matter and that are healthy for you as a human being.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham
• Website: https://kevinoldham.live/

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Welcome back to another exciting episode of the Franchise My Business podcast, hosted by Kevin Oldham! Today we have a special treat for you. We are joined by a dynamic power couple who not only share a deep personal bond but have also ventured into the world of business together. Get ready to be inspired as we dive into the story of Wize Computing Academy and discover how they are revolutionizing children's education.

Our guests, Vishal Bhasin, and Venus Bhasin, take us on their incredible journey as they discuss their passion for empowering young minds. Wize Computing Academy is a platform that connects eager students with talented teachers, offering a wide range of skills from coding to robotics and design.

Make sure to stick around until the end as we get a sneak peek into Wize Computing Academy's thrilling showcase, where young entrepreneurs present their innovative ideas in a shark tank-like setting.

Let’s dive in!

HIGHLIGHTS:

Showcasing Young Talent - Vishal Bhasin

“You know this. I'm sure listeners, who are parents and even if they're not parents, have nieces and nephews. Kids have a ton of ideas, and it really allows them to bring them to 4. And at the end of this Program we run this as a summer camp as well. The end of this program, the last year of the summer camp is really the showcase where They're allowed to showcase whether it's a product, a service, how they plan to implement it, how they plan to market it, what the cost of it would be, and parents can come in and talk to them and do a shark tank like an environment. And that is really cool because it allows them to just be themselves and present all their ideas in front of not just us, but also their parents and other folks within the school.”

Fostering Passion in Young Minds: The Impact of Early Coding and Robotics Exposure - Venus Bhasin

“We have a platform. I would say we have the coolest platform. As we walk into the classroom, kids love to see us just because we're teaching the cool thing. We're teaching them technology. We're teaching them on the platforms they like to play on. So Holding that responsibility that we are actually creating their interest and also building their passion when it comes to STEM education. It's a responsibility we hold on our shoulders and so do our instructors because we work with high schoolers who do internships as well. Some of them have exposure to coding early on. Some of them don't, and you can truly see a difference between a person or a child who has done coding or robotics back in their elementary and middle versus a high schooler who's absolutely fresh. So their skill set is not at that level, and it's not their fault. It's just that they never had a chance or they never had an opportunity of exposure.”

Connect and learn more about Vishal Bhasin and Venus Bhasin by visiting their socials below:

• LinkedIn: https://www.linkedin.com/in/vbhasin/
• LinkedIn: https://www.linkedin.com/in/venus-bhasin-313ab11/
• LinkedIn: https://www.linkedin.com/company/wize-computing-academy/
• Website: https://www.wizeacademy.com/

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to the Franchise My Business podcast, hosted by Kevin Oldham. Today's episode is all about tackling challenges when expanding your business. But how do mistakes or failures in business serve as growth opportunities?

In this episode, we take you through Kevin’s own journey of expansion and the lessons he learned along the way. From leasing a dedicated studio to realizing the need for cost-saving measures, every step of the expansion process brings its own set of challenges. But it's how we navigate and overcome these challenges that truly defines our success.

And join us as he discusses the importance of hiring the right people and the mental aspect of growing your business. And get ready for an exciting introduction to a concept called VUCA, which stands for volatility, uncertainty, complexity, and ambiguity.

Let's dive in!

HIGHLIGHTS:

Embracing VUCA: Strategies for Thriving in a World of Volatility, Uncertainty, Complexity, and Ambiguity - Kevin Oldham

“So what is VUCA? Matter of fact, I have a hat for new business VUCA fit, and the word VUCA is not really a word. It's an acronym. That acronym is coined by the US military to describe the terms or the world after the Cold war. So when the cold war ended, there was still a lot of volatility, uncertainty, complexity, and ambiguity in the world. And that's where the acronym US military loves speaking acronyms. They came up with the terminology or the acronym VUCA. My mindset coach or old mindset coach, now business partner, Jose Bellagno says use that as a core tenet of his philosophy to help frame how to manage. Challenges in life complexity like ambiguity, all of these things. And I would say that when you're growing a business, that would be a big challenge.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham
• Website: https://kevinoldham.live/

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Welcome to another episode of the Franchise My Business podcast, hosted by Kevin Oldham. Today, we have the privilege of interviewing the CEO and Founder of SDSims firm, Steve Sims! He is also a coach and a speaker.

Tune in as he shares his insights on creating unforgettable experiences and tells us about their best-selling book, "Go For Stupid" which encourages readers to set higher goals and take bold action. We'll also learn about his inspiring journey in the business world, including their involvement with Defy Ventures, where they challenge themselves by interacting with confined individuals.

Join us as we uncover the secrets of success and explore the power of personal branding, the importance of curiosity, and the transformative nature of pushing ourselves out of our comfort zones. Immerse yourself in the world of Steve’s incredible work, as he builds things that truly matter and create safe spaces for entrepreneurs.

Buckle up!

HIGHLIGHTS:

Brand Clarity and Directing Solutions for Success - Steve Sims

“First of all, whenever we speak with people it is to remove the confusion from your brand and to expose the clarity. Now I don't care if you're good looking. I don't care if you're beautiful, if you're a supermodel. I care that you are the solution to somebody else's problem. And if I can expose that we are the solution to your problem, and this is why in just 2 points, then everything else is just regardless, it's just fluff. No one cares”

The Power Of Stillness: Finding Strength in Challenging Times - Steve Sims

“I wrote the book during COVID because I got pissed off. There's so many people there, oh, what do I binge watch on Netflix? This was a phenomenal time for us to get sharper. This was a brilliant time for us to stand still and go, okay. Am I where I wanted to be 5 years ago and where am I headed? We could literally change our path during COVID and so many people wasted it. And so at that time, we came up with the Gotcha Society and the canceled culture, where we actually became terrified to say the wrong thing Or terrified to try something in case we were laughed at. Now, Larry Page, Elon Musk, Walt Disney, Oprah Winfrey, Michelle Joe Obama, any of these people, they're not fine to be laughed at. So I started writing articles and blogs, and someone said you should turn into a book, and I did. And I released it in October. It became a bestseller in 2 hours”

Connect and learn more about Steve Sims by visiting his socials below:

• LinkedIn: https://www.linkedin.com/in/stevedsims/
• Website:https://goforstupid.com/
• Amazon: https://www.amazon.com/Go-Stupid-Achieving-Ridiculous-Goals/dp/1544535600

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham. Today we're diving into the topic of "Scaling Too Quickly". But what happens when the pace becomes too rapid?

Join us as we explore the dangers and pitfalls of scaling too fast. From losing company identity to struggling with culture and finding the right people to support your rapidly growing organization, we'll uncover the complexities of maintaining success in the face of exponential growth.

HIGHLIGHTS:

The Secret to Scaling: Franchises and Licensing as the Ultimate Business Leveraging Tools - Kevin Oldham

“Scaling is like this big buzzword. People like, oh, I gotta scale my company and all these things. Scale, by definition, means that you found something that has leverage within your business, and you're able to increase your profit and not necessarily increase your cost structure or at least not commensurately. And I think franchises are one of the best scalable business models on the planet. It's one of the reasons that I love this business model skin. Whether it's franchising, licensing, I don't care what it is. But taking your own intellectual property, sharing it with others, and allowing them to do their thing, creates a business based on the work that you created.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham
• Website: https://kevinoldham.live/

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Welcome back to another exciting episode of the Franchise My Business podcast, hosted by Kevin Oldham. In today's episode, we dive into the power of SELF-PERCEPTION, GAMIFICATION, and the PURSUIT OF GREATNESS.

We will be joined by our special guest, Adam Rice, the Founder & CEO of one the fastest-growing boutique fitness franchises, ISI® Elite Training. We take a journey into his past, and this pivotal event that led him to embark on a life-changing transformation. From celebrating the triumph of being a multi-unit, multi-brand owner to the transformative power of athletic-based training, the conversation dives deep into the mindset, atmosphere, and challenges faced in the fitness industry. We will also explore the importance of a powerful why, the impact of pivotal moments, and the exciting launch of Relentless Brands.

Let's get started!

HIGHLIGHTS:

Building the Right Team and Infrastructure for Success - Adam Rice

“Right now, we're really on that growth train where we're seeing now, 10 units. We got a potential 20 unit deal in the mix right now. And I'd say the most critical thing for me was getting the right people on our team as fast as I did, was by far. I think any franchisor that there's 2 routes to go. You could argue which route is the right route, but I was always a huge believer in losing a lot of money. How long can I sustain with losing a lot of money to build the right infrastructure? Right, in franchising as a franchisor, you're not becoming royalty efficient till depending on your unit economics. For us, it's around 60 to 70 open. Right?”

The Secret to Member Retention: It's Not Just About the Workout - Adam Rice

“When you're part of something bigger than yourself because, in fitness, our mindset, a lot of times it's a have to versus get to. Right? And so if we can create a space and an atmosphere where people are doing life with people that they enjoy, like the atmosphere, the turf, the graphics, makes them feel like an athlete, then we can get them there. And that's our struggle within the fitness industry is to get people to walk through the damn door. And then once they're there, we're good. Like, we got you right. And so. Why our member retention is through the roof? It's because it's not about the workout. The workout is awesome, but it's really about the space and the community and they get to see their people. Right. It's 15 minutes out of their day where they get I not think about anything, walk out feeling great about themselves? And for us, it's this where we really differentiate ourselves within the industry. Specifically, it comes down to the strength. Differentiate ourselves within the industry specifically, it comes down to the strength component of it. So very strength based, but in that boutique fitness settings, so we're about 60% female, 40% male. That ratio is way stronger on the male side than most concepts. Typically, in boutique fitness, it's about 80/20.”

Connect and learn more about Adam Rice by visiting his socials below:

• LinkedIn: https://www.linkedin.com/in/adamriceisi/
• LinkedIn: https://www.linkedin.com/company/isi-elite-training-franchise/
• LinkedIn: https://www.linkedin.com/company/relentless-brands/
• Website: https://isifranchise.com/
• Website: https://www.isielitetraining.com/

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to another inspiring episode of the Franchise My Business podcast, hosted by Kevin Oldham. Today we are diving into the thrilling world of facing our fears head-on. In this episode, Kevin will share a personal journey that took him from the comfort zone of everyday life to the heart-pounding adrenaline rush of race car driving.

Picture this: amidst a global pandemic, a group of car enthusiasts, who happen to be Kevin’s close friends and neighbors, approached him with an audacious idea. They invited him to participate in a race series called the 24 Hours of Lemons – an endurance race where everyday drivers test their skills on the track with $500 junk cars. Now, he has always loved cars and dabbled in minor customizations, but he had never ventured into the realm of competitive racing.

Without much thought, Kevin jumped at the opportunity, fully aware that it was a wild and fear-inducing decision. Throughout this adventure, he discovered the transformative power of stepping out of our comfort zones and tackling the unknown. It taught Kevin valuable lessons about RESILIENCE, the power of MENTORSHIP, and the thrill of achieving the unimaginable.

So, join him on this journey as he explores the importance of doing things that scare us, understands the tremendous impact it can have on our lives, and discovers the inner strength and confidence that arises from pushing past our limits.

HIGHLIGHTS:

Uncomfortable Triumphs: The Transformative Power of Pushing Boundaries and Chasing Improvement - Kevin Oldham

“Race day number 1, my lap times were above 4 minutes. By the time we got done, I'd taken, like, 20 seconds off my lap time because I started to gain confidence. I'm like, oh, I'm feeling how the race car works. I'm feeling how other people are on the track. I'm running my own race. Much like when I used to do triathlons or marathons or anything that's, hey, I'm just gonna go do me. I'm gonna go number 1 goal is to finish safely. And then number 2 is to improve upon what I did yesterday or 20 minutes ago. This whole concept of doing things that scare you, don't do anything foolish. I just believe in living a cool fun life that's full of rewarding experiences. But the ability to go out and strapped into a race car and then make your teammates proud, contribute, do all these amazing things, gives you this rear view mirror of accomplishment like, that then bleeds over into every other aspect of your life. It was doing something that was very uncomfortable. And when we're uncomfortable, it's typically when we grow the most."

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham
• Website: https://kevinoldham.live/

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Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham! In today's episode, we have an exciting lineup of topics to dive into. We will be joined by our amazing guest, the Founder and CEO of Baya Bar, Bill Loesch. In early 2016 Bill was at a crossroads. Chasing a Wall Street dream glorified by the film industry, he started working for a firm in 2013 where he earned his Series 7 & 63 licenses, but after a few years decided to make a change.

From the humble beginnings of running the location as an investor to facing unexpected challenges, Bill shares their experiences and the valuable lessons they've learned along the way.

As we uncover pivotal moments on Bill’s journey, we ponder the factors that contributed to their current success. Was it the decision to franchise in 2018, or was it the result of daily focus and incremental progress? We explore the role of genetics in their entrepreneurial spirit and examine their early ventures, selling candies in 2nd grade and starting a painting and power washing company in their teenage years.

Stay tuned, because this episode is full of valuable nuggets that are sure to inspire and empower you on your own journey.

Let's dive in!

HIGHLIGHTS:

How a Passion for Health Transformed into a Food and Beverage Career - Bill Loesch

“So I've always been big into health and wellness, fitness. You know, obviously, as you get a little older and busier with business and have a family, it's tougher to manage all of it. But I was a 5, 6 day a week gym guy. I was doing a lot of my own meal prep. So I was very health conscious. And just, you know, even when you fall off the wagon, you still have the overall knowledge, right, of what's good, what's not good. So I always had an interest in food and beverage and in the health side of things when it comes to food and beverage, but I really never thought I would ever be involved in food and beverage from a business”

The Franchising Formula: How to Scale Towards a Billion-Dollar Valuation - Bill Loesch

“Any business that I've been interested in the past, I've always used this billion test that I like to give. I ask, what's the pathway to billion? Whether it's, you know, $1,000,000,000 valuation or becoming a billionaire. So in any of my past ventures, I could see what the pathway was to billion. Not that it's Not necessarily going to happen. Not that it's easy, but what's the pathway? So when I got into Baya Bar when I started the company, I said to myself, what's the pathway to billion? And there were really 2 answers. It was raising a ton of capital and opening up all these corporate stores, Which your pathway to a billion is actually in some senses faster because you'll be making more money with corporate-owned locations. Or a little bit less upfront capital intensive, go the franchising route. And, you know, the individual store won't be generating as much revenue, but you could probably scale it a lot faster. So I decided with my team that we were going to go the franchising route. Pretty early on, I would say about a year into it. And then within a little less than a year later, We had done all of the legal paperwork. We had our FBE, and we started franchising in 2018.”

Connect and learn more about Bill Loesch by visiting his socials below:

• LinkedIn: https://www.linkedin.com/in/bill-loesch-956704122/
• LinkedIn: https://www.linkedin.com/company/baya-bar/
• Website: https://bayabar.com/franchising/

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to the Franchise My Business podcast, hosted by Kevin Oldham. In today's episode, we dive into a powerful yet simple concept that can transform your life. Kevin shares his personal journey with martial arts and how it has become a significant part of his life. Through his involvement in the American Taekwondo Association, he discovered the affirmation "yes, I can," which has become the driving force behind his achievements. Kevin discusses the importance of belief and the role that others play in supporting our goals.

Whether it's becoming a black belt in Taekwondo or pursuing success in business, this episode will inspire you to believe in your abilities and take actionable steps towards your dreams. Join us as we uncover the power of a positive mindset and learn how to overcome obstacles with unwavering confidence.

Let's get started!

HIGHLIGHTS:

Discovering Your True Potential with the "Yes, I Can" Mindset - Kevin Oldham

“So this message is thinking about what you want to be able to say, yes, I can too, and then backing up how you're able to make it a reality. Do you need to hire teachers, mentors? Do you need to acquire a company? Like, whatever it is, whether it's a personal endeavor or a professional endeavor, franchise. You're working in corporate America. I don't care. This whole concept, you're a kid. This is originally who made it for us. It's for children to empower them to believe that they can do things that maybe they did not think that they could do before. So there you go. Yes, I can. It's a powerful yet simple methodology. It's a little mantra that you can tell yourself that really gets you to believe if you can do stuff that maybe you didn't think you could do before that weren't on your radar”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham
• Website: https://kevinoldham.live/

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham. In today's episode, we will be joined by Brigham Dallas, the owner of Hello Sugar. Hello Sugar is a chain of Brazilian wax and sugar salons started in Phoenix Arizona. His current role is chairman of Hello Sugar AZ and the CEO of Hello Sugar Franchise. They will be diving into the world of franchising and the myriad challenges and triumphs that come with it.

Kevin and our guest share a common passion for marketing and franchising, which adds an extra layer of excitement to this discussion. Together, they explore the entrepreneurial journey, with our guest sharing their compelling story of starting a waxing salon to escape the world of selling scammy diet pills.

But what sets it apart is the focus on the crucial aspect of cadence in franchising. Brigham breaks down why many people fail in their franchise endeavors because they overlook the importance of properly establishing and scaling their business. They explain the recommended cadence for success and the dangers of expanding too quickly without a sturdy foundation.

Join us on this inspiring episode as we uncover the realities, successes, and lessons of the franchising world.

HIGHLIGHT:

Franchisee Influence: How Their Trust Pushes Business Owners to Clean Up and Level Up - Kevin Oldham

“I started franchising, I didn't realize that this would have this effect. I I think of this a lot like having guests come to your house. So, like, normally, your business is probably good enough. Right? Like, you've got dust in the corners. You've got a table that's like a semi wipe. There's a few dishes in the sink. You know what I mean? When you start to franchise and other people's money, their life savings, their whole time and investment is invested in you and trust in you, It's like when guests come to your house, you just make everything spotless. Right? You're cleaning the scenes.You're behind the counters. You're putting the chairs away, The dishes, like, everything's perfect. And this is what this transformative process happens to your business when you franchise. So people, when they start, they go in and they're like, oh, there's not a process for x, y, and z. Let me make that process. And in this system of building that process, they make it better. And every single aspect of your business is a little bit cleaner and a little bit better.”

Connect and learn more about Brigham Dallas by visiting his socials below:

• LinkedIn: Brigham Dallas
• LinkedIn: https://www.linkedin.com/company/hellosugar/
• Website: https://franchise.hellosugar.salon/

Find out more about Kevin and Franchise My Business:

• LinkedIn: Kevin Oldham
• Website: Franchise My Business

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Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham, where we dive into the world of franchising and business strategies. In today's episode, we will explore the fascinating topic of franchise rebranding.

Have you ever wondered why successful brands like Subway or Pizza Hut undergo a makeover of their logo and image?

Well, it's not just about aesthetics. A brand is more than just its symbolic representation, it's the promise it makes to consumers, and the mental anchor it holds in their minds. Join Kevin as he shares firsthand experiences of rebranding over 600 franchise locations and the complexities involved. From the psychological impact on franchisees to the costs incurred, rebranding is a decision that requires strategic thinking and careful consideration. So, if you're curious about the importance and challenges of franchise rebranding, this episode is for you. Let's dive into the world of franchising and explore the fascinating topic of franchise rebranding!

HIGHLIGHTS:

The Significance of Data-Driven Decisions in Franchise Rebranding Endeavors - Kevin Oldham

“If you're thinking about rebranding, engage your franchisees. Don't do it in a vacuum. If you have a franchise advisory council, really good to bring them in. Absolutely, they're the people that need to be weighing in on this. And then if you happen to be the chief marketing officer, make sure that you are prepared to take a few arrows. You're prepared to stand your ground and also look at the higher good and the real reason as to why you're doing it. Sometimes it helps to back it up with research, particularly if you have a tagline and you wanna see if that's resonating with people and things like that. Research projects can help that as well in showing it. But backing up by data can help you get buy-in from your franchisees. And the buy and the support are ultimately paramount. I know some franchises that have flat out changed names, and that's a big deal.”

The Strategic Shift: How Rebranding Empowers Franchisees to Meet Competitive Challenges - kevin Oldham

“So there's an extreme version of quote unquote rebranding is a complete name change. Know this, know that us franchisors, we don't just go through these exercises and make these changes on behalf of our franchisees just for the heck of it. We do it because typically the brand is getting dated or there's something that we need to do. The exterior market conditions and the competition is leveled up and we need to meet that or exceed what they're doing. So know that typically these things are not done just for the heck of it. As a matter of fact, very few people like to go through them. It's a painful exercise to rebrand, but ultimately, it's something that is typically made at the C suite level as a reason to pop through another iteration of the brand and bring it to market, most likely to stay relevant, increase market share, and help you be successful as a franchisee.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham
• Website: https://kevinoldham.live/

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What role did marketing play in the initial success and expansion of the business?

Welcome back to another exciting episode of the Franchise My Business podcast. In today's episode, we dive into the world of franchising and explore a unique franchise system that revolves around I.T. and process optimization. Our guest, Jayesh Kasim, co-founder of Valenta, shares his fascinating journey from being a project manager in Australia to starting his own franchise. Through innovative thinking and the need for efficient back-office operations, Jayesh and his team expanded their services to include virtual teams in India, ultimately leading to the birth of Valenta.

Our host, Kevin Oldham, deep dive into the challenges and triumphs Jayesh experienced along the way, highlighting the power of solving a problem that you are personally passionate about. As the conversation unfolds, we discover how Valenta evolved into a global franchise system, providing I.T. solutions and digital transformation services to clients worldwide. The discussion sheds light on the importance of staying close to clients, becoming their trusted strategic advisors, and building lasting relationships that go beyond mere business transactions.

Join us on this episode that unleashes innovation and explores the extraordinary!

HIGHLIGHTS:

Global Expansion Strategies: How We Secured Clients in Multiple Markets - Jayesh Kasim

“We knew we had a good range of services that other businesses could benefit from, right? So we started taking it to market in Australia. We landed our first few clients there and we started expanding. And the 1st market we expanded to internationally was the UK. Then we entered the US, Canada, New Zealand, Europe and so on. So for the first 5 years, we were securing clients ourselves in global markets. We expanded our service clients as well, right? We launched a consulting service 2 years into the business. And then a few years later, we launched digital transformation and the service clients kept expanding based on where we saw a need in the market. However, once after the 1st 5 years we were reassessing our situation, we knew securing clients was not hard, right? We were able to do it ourselves easily by traveling, seeing clients and securing them. But a lot of times, we just did trade shows in new markets and we landed our 1st few clients.”

Leveraging Diverse Experiences for Client Success - Jayesh Kasim

“It's people that have that consultative sales experience, right? I think they're the ones who make it work a 100%. That being said, we have people from diverse backgrounds. We have people with a consultative sales experience. For example, we have a doctor in the business as well, but he quite understands how our services could benefit medical professionals and medical practices, right? And he's built a really good business just based off, that experience. We have people with audit experience, that have joined us. So It's a mixed bag, but I think the common theme across is they're really good communicators. They have good business acumen and they really care about Their clients, right? Which is trying to understand the problem, their goals and objectives, and helping them get there using our services.”

Connect and learn more about Jayesh Kasim by visiting his socials below:

• LinkedIn: Jayesh Kasim
• Website: https://valentafranchise.com/

Find out more about Kevin and Franchise My Business:

• LinkedIn: Kevin Oldham
• Website: Franchise My Business

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Welcome back to another episode of the Franchise My Business podcast, hosted by Kevin Oldham.

What are some potential risks of obtaining short-term loans for franchise operations? How do franchisors sometimes assist franchisees with financing?

Today, we're discussing a topic that every franchise owner needs to consider: funding your franchise. In this episode, we'll explore different options for financing your franchise, whether it's through self-funding, securing a loan from a bank, or seeking investment from friends, family, or even holding companies. We'll also dive into the specific challenges and opportunities that arise when funding a new franchise as a potential franchisee. So if you're interested in starting your own business through franchising, this episode is a must-listen!

Let's dive into the world of funding your franchise.

HIGHLIGHTS:

Discovering financing options for your business success - Kevin Oldham

“When we're talking about funding your franchise, there is a whole bunch of ways that you can do it. When I say fund your franchise, basically, I'm saying fund your new business. Because the franchisor is already in business. The franchisor already has their prototype rocking. Chances are they've already got, like, a proven awesome business. And they're just looking at adding another business on top of that to support the expansion via franchising. And a lot of those folks We'll make that decision well ahead of time to figure out the financing and typically fund it from their existing operation”

The Freedom of Self-Funding: Making Business Decisions at Your Own Pace - Kevin OIdham

“I would look at the self funding mechanism even if it means go slower. That's what we've done with our suite of smoothie shops. We really enjoy it. We enjoy having control. We enjoy being able to do the things that we wanna do on a daily basis and move at our own pace without that pressure to grow to basically pay back the invested capital in the business. Because as soon as you take on capital, whether it is an investment, if it's investment, they're gonna want that capital back plus more. If it's bank loan, then you're gonna have some sort of fixed term. Chances are you will not have a fixed interest rate. So it's another thing you'd need to take into account is that a lot of these interest rates may be variable, particularly if you do something like a home equity line of credit to buy a business.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham
• Website:https://kevinoldham.live/

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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How important do you think language immersion is in early education for children?

Welcome back to another exciting episode of the Franchise My Business podcast hosted by Kevin Oldham. Today, we have a special guest who will take us on a journey to a unique business that many may not be familiar with. We'll be exploring the world of Spanish Immersion Early Education with Kristen Denzer, the founder and CEO of Tierra Encantada.

Kristen has received numerous recognition for her business acumen and leadership, making her an exceptional guest to learn from! We'll also explore the challenges of meeting the high demand for childcare and the unexpected path that led to Tierra Encantada becoming a franchise. Get ready to be amazed by the innovative approach taken by Tierra Encantada in providing language immersion and high-quality meals to children from infancy to pre-K. Discover how they expand young palates and successfully introduce children to new and nutritious foods. Let’s dive in!

HIGHLIGHTS

Learning Through Language: How Tierra Encantada's Spanish Immersion Program Shapes Young Minds - Kristen Denzer

“Tierra Encantada is the leader in Spanish Immersion Early Education. And so what that means is child care, but with education for kids six weeks through 6 years, infants all the way through pre k. And we have a lot of different unique differentiators. The obvious is that we're language immersion. A lot of families get a little confused what that means. We have a curriculum that incorporates, like, STEM, SEL, so social emotional learning. But it's taught through the vehicle or the language of Spanish. And so the kids are taught just like kids learn at home. When you're at home with your kids, you're not teaching them how to speak English as they are babies, you're just talking to them and so that's how they learn in our program.”

Leveraging Real Estate to Grow Wealth in the Franchise Industry - Kevin Oldham

“I'd love to get somebody on here who is at that model where they buy the real estate, and then they lease it back to the franchisee, kinda McDonald's model. But I think that's one of the things that a lot of prospective franchisors don't think about. And it's another way to build weaBooXkeepinglth as well as cash flow stream and just enterprise value in the organization is just structuring your lease so that you have an option to purchase. And it makes all the sense in the world because I think that's probably one of the core things that you can do as a franchise or that a lot of people don't really think about. And, that's smart.”

Connect and learn more about Kristen Denzer by visiting her socials below:

• LinkedIn: Kristen Denzer
• Website: https://www.tierraencantada.com/

Find out more about Kevin and Franchise My Business:

• LinkedIn: Kevin Oldham
• Website: Franchise My Business

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Do you know how royalties play a vital role as the dominant cash flow stream for franchise organizations? And are you a current or aspiring franchisee or simply curious about the financial side of franchising? This episode is for you!

Welcome back to another exciting episode of the Franchise My Business podcast hosted by Kevin Oldham. In today's episode, we will be exploring the fascinating world of franchising and the complex details of generating income within this business model.

Kevin focuses on the financial aspects of franchising, specifically discussing initial franchise fees, royalties, marketing funds, and rebates. Kevin shares his wealth of knowledge and experience, analyzing how these income streams should be approached and how they contribute to the success of both the franchisor and the franchisee.

Tune in and gain valuable insights into maximizing your franchise's potential, making informed financial decisions, and achieving long-term success. Let's dive in!

HIGHLIGHTS

Cracking the Code: Understanding the True Value of Franchise Fees - Kevin Oldham

“Initial franchise fees. The way that I think about them is it's a value exchange from the franchise to the franchisor. First of all, they're showing their commitment to investing in the business. Nothing in life is free. But more importantly, it's a value exchange, so that the franchisor can deploy the resources necessary to get that franchisee up and running. So those maybe things like resource allocation internally, time, people, all sorts of things. I have always been mentored and have then mentored others to look at this as a cost recovery mechanism. It should not be something that is a main source of income for the organization. I believe and will probably go to my grave believing that it should be a cost recovery mechanism to help that new franchisee get up and running.”

Navigating the Role of Royalties in Franchise Success - Kevin Oldham

“Royalties, this is probably the one that makes the most sense for you to focus on. This is basically the dominant cash flow stream in most franchise organizations if not all. You've got to look at what makes the most sense for you. Also, what makes the most sense for the business model? This is where it's super important to get dialed in on your prototypes and whatnot to see. Hey, if I were to back out a 5 to 7% or whatever percentage royalty you're going to be charging, if I were to back this out, does this business model still thrive on its own? Can it still be profitable for an owner-operator or an absentee operator? And do the math. Again, look at what the market is doing, not that you have to follow what they do, but you can use it as a way that if you're Flying blind and you have no idea what royalties should be in your industry. It's a good way to go and vet them and determine whether to plug them into your model”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham
• Website:https://kevinoldham.live/

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to another exciting episode of the Franchise My Business podcast, hosted by Kevin Oldham. In this episode, we dive deep into the core of business - MONEY. Many entrepreneurs struggle with tracking their finances, but we have a solution! Today, we have a special guest, Max Emma, the CEO and Chief Bookkeeping Officer at BooXkeeping Corp, a franchise that simplifies the accounting function in businesses. Join us as we explore Max's background, his journey as an entrepreneur, and how he navigated through the challenges of starting a franchise during the pandemic.

But Max's story doesn't end there. He shares how the idea for Bookkeeping came to fruition, and how it has become a recession-resistant franchise, providing businesses with essential financial support. Despite facing obstacles like the pandemic, Max's resilience shines through as he shares how he navigated the challenging times and adapted his business model.

So buckle up and get ready to be inspired by Max's entrepreneurial journey and his passion for helping business owners thrive.

HIGHLIGHTS

Ensuring a Solid Relationship for Long-Term Success - Max Emma

“The way we do it when we bring somebody as a franchisee, they're becoming part of the family. It's almost like a marriage of some sort, and so we are dating 1st before we actually go into the official relationship because it's not even a partnership. For me, it's more than that because you're stuck, quote, unquote, with this person for 10 years for the life of your franchise agreement. The only desk can take your part. But the thing is, if we're really talking to them and trying to find out, are we the same in the culture? Do we have the same goals? Because otherwise, it's just not gonna work in the long term. So what's the point to even start?”

Building a Strong Relationship with First Franchisees - Kevin Oldham

“For somebody who may be thinking about franchising, it is a really smart way to go with your 1st location. Have somebody who, first of all, knows they're the first one. Obviously, they're gonna know the first one, but have that good relationship with them. We're going through this process right now with another system, and it is really cool to see these 1st people getting closer and closer to opening. I think they'll open in the next, you know, 30, 40 days, and we've learned a lot. The thing is you really are doing it in partnership with those people. As many times as you think about your 1st franchisee and you think that you've thought of every single thing that they will need. Chances are once you really put somebody on your platform, you're gonna find a little bit of a gap, and you're oh, we didn't think about that. So we get to go build it for that person. And having somebody that will be patient with you and go through that feedback loop with you and be a true team member is super important.”

Connect and learn more about Max Emma by visiting his socials below:

• LinkedIn: Max Emma
• Website: BooXkeeping

Find out more about Kevin and Franchise My Business:

• LinkedIn: Kevin Oldham
• Website: Franchise My Business

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Welcome back to another episode of the Franchise My Business podcast where we explore different facets of franchising. In today's episode, we dive into the world of holding companies and investigate how they are transforming the franchising landscape.

Our host, Kevin Oldham, shares his insightful experiences working within a holding company and sheds light on the remarkable benefits they offer to a portfolio of franchise brands. From shared services and marketing strategies to streamlined operations and efficiency, Kevin reveals the hidden perks that make holding companies a force to be reckoned with in the franchising world.

Drawing from his previous involvement in real estate and auctions, Kevin offers examples of successful holding companies such as United Franchise Group and Wellbiz Brands. He emphasizes the advantages of having a centralized support center and how franchisees can thrive by expanding their businesses within the same partner organization.

Whether you're a franchisor looking to enhance your brand or a prospective franchisee seeking a multi-brand opportunity, this episode will provide valuable insights into the holding companies in the franchise industry!

Let's dive in and explore the world of franchise expansion through the lens of holding companies.

HIGHLIGHTS

From Single Brand Success to Multi-brand Dominance: The Franchisee's Path to Expansion - Kevin Oldham

“As a franchisor, if you have one of these businesses, let's say you've got one brand that you start with and then you spin up another brand, most likely people that are gonna buy that other franchise brand or your initial franchisees for your other brands, your existing franchisees. I can tell you that, like, definitively. We see that play out over and over again. Because they already believe in the management team. They already have a relationship. And if I'm looking to expand my services, and maybe it's even something that's complimentary, right? I can sell the same thing to my existing customers. It's just like a different type of service, but it's something else that they need. To me, that's like a super attractive value prop, not only for the franchisor because you probably know who the first people are.They're gonna adopt your new brand, but also for the franchisee because you already have, like, your local geography nailed down with your brand 1, and then you could go add brand 2 for portfolio. And, to me, there's just so much serendipity involved in it.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham
• Website:https://kevinoldham.live/

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to another episode of the Franchise My Business podcast hosted by Kevin Oldham! In today's episode, we have a special guest, Joe Delatte, the president of Home Clean Heroes. He takes us on a journey through the founding story of this organization and how they have become a successful franchise in the home cleaning industry. Join us as they explore the challenges and triumphs of building a brand from scratch, the importance of finding the right niche in the market, and the evolution of Home Clean Heroes' mission to support first responders.

Get ready for an inspiring and informative discussion on franchising, entrepreneurship, and the power of giving back.

HIGHLIGHTS

Fostering Lasting Relationships in Business: The Key to Sustainable Growth and Success

"So when you get very close to a company that serves you or there are people, first of all, it's a relationship business. I tell all my franchisees that meet the team day. This is a relationship business. Get ready to get into a relationship with your customers, and you have to treat them like you're in a relationship with them, or they won't be your customers. We see money else's customers. But once you establish that relationship, they don't wanna lose you. It's not that you have to worry about losing them. They don't wanna lose you. They'll give you some allowance. It's not whether you'll be disappointed. You will. It's how you recover from when you do disappoint. It's just like any relationship. Think about your business-like relationship, and you're gonna be able to grow it and be successful at it." - Joe Delatte

The Power of Recurring Revenue in Franchise Businesses

"One of the things I just picked up on, all your businesses have recurring revenue, which is awesome. That makes it easier to sell franchises. It makes it more fun to manage a franchise organization, like, recurring revenue. I got on this soapbox about recurring revenue, and we actually wrote a book on it back in 2016 when I wrote a book, it's an ebook called The Recurring Revenue Revolution. It used to be on our website. And I think now everybody's getting a subscription to fatigue and all those things. Right? But back in 2016, they weren't. Back in 2016, recurring revenue wasn't as big of a thing as it is today. Like, now it's everything's recurring revenue. But the fact that you've got that as one of the main components, that is a huge thing to be able to attract and retain and also just make a super valuable franchise system. So that's awesome." - Kevin Oldham

Connect and learn more about Joe Delatte by visiting his socials below:

• LinkedIn: Joe Delatte
• Website: homecleanheroesfranchise.com

Find out more about Kevin and Franchise My Business:

• LinkedIn: Kevin Oldham
• Website: Franchise My Business

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Welcome back to another episode of the Franchise My Business podcast hosted by Kevin Oldham. In today's episode, we dive into the concept of identifying and addressing unmet needs in the market. This episode focuses on the importance of creating unique and differentiated offerings to fill gaps, ultimately leading to business success. Drawing from real-life examples, we explore how entrepreneurs have built thriving businesses by recognizing these gaps and providing innovative solutions.

So get ready to expand your entrepreneurial mindset and discover how you can find and fill those gaps in your own business endeavors. Stay tuned for an insightful discussion that will inspire you to think outside the box and create a business that truly stands out in the market. Let's dive in!

HIGHLIGHTS

Uncovering the Unmet Needs: How to Identify and Fill the Gaps in Your Market

“Where's the gap in your market? Meaning if you are building a business where there is a lack of service and or availability of a service or product in a market that you could construct something that would fill that gap? And in potentially create a category of one or a category of very few competitors and so what I found and what I think is really cool about some of the guests that we get to interview is the fact that some of them are filling gaps that frankly were something that they really needed in their market and it did not exist and so they were able to come in and create a business model and create a business that really didn't compete with others It was its own business” - Kevin Oldham

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website:https://kevinoldham.live/

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to the Franchise My Business podcast, hosted by Kevin Oldham! In today's episode, we dive deep into the fascinating world of franchise business. We'll be discussing the unique challenges and potential rewards of owning a franchise, particularly for those with lower incomes. Join us as our guest speaker, Kevin Newton the President and Chief Executive Officer of Honest Abe Roofing, reflects on his own experiences, having bought and revitalized a struggling business during the pandemic.

Can someone earning less than $100,000 a year truly believe in the promise of earning $2.6 million the following year?

And even if they do, do they have the necessary skills and abilities to run a franchise that generates a whopping $10 million in revenue?

They share personal anecdotes about the hurdles they faced and the valuable lessons learned along the way. From handling employee issues to developing a winning strategy, our guest offers insights and advice, drawing from their own unique background in the roofing and construction industry.

HIGHLIGHTS

The Pride of Growing: Transforming Careers and Changing Family Trees - Kevin Newton

“I take a lot of pride if you will let me use that word, in seeing people grow. And, like, I've seen we have a position called field manager in our group. As a unit per location, you'd have a field manager. Some people would call that name like a superintendent, and some contracting to realms and our foreman potentially. We call a field manager. I have, like, the guy in an entry-level position for our group's location. And we've got field managers who are now running locations and overseeing regions. So it's exciting to see people who come in the positions are paying $50 - $60,000 a year, and they're in the mid 6-figure income, you know, within 3 or 4 years. So it's cool to see how you get a chance to change people's trajectory. It may even be their family trees depending on their background.”

Connect and learn more about Kevin Newton by visiting his socials below:

• LinkedIn: https://www.linkedin.com/in/kevin-newton-40948472/
• LinkedIn: Honest Abe Roofing Franchise, Inc.
• Website: Honestaberoofingfranchise.com

Find out more about Kevin and Franchise My Business:

• LinkedIn: Kevin Oldham
• Website: Franchise My Business

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to another exciting episode of the Franchise My Business Podcast hosted by Kevin Oldham! In today's episode, we dive deep into the world of mobile businesses and explore the advantages they offer compared to traditional brick-and-mortar establishments. We discuss the potential of taking your business on the road and expanding your reach beyond a hyperlocal market. From increased flexibility in site selection to lower cost structures and higher price points, we uncover the numerous benefits of adopting a mobile model. But it's not all smooth sailing; there are challenges to consider, such as fluctuating customer demand due to climate variations.

However, with the shifting consumer mindset and the convenience factor driving demand, the future of mobile franchises looks promising. So, whether you're looking to explore a new business venture or considering transforming your existing business into a mobile one, this episode is a must-listen. Let's get started on this exciting journey into the world of mobile franchises!

HIGHLIGHTS

The Power of Mobility: Maximizing Geographic Reach and Cost Efficiency in Business - Kevin Odlham

“Mobile model, obviously, you can go to people. Challenges associated with that, like, your people have to know that you're going to be at a certain place but it does give you a more varied geographic footprint that you can typically pull from. You just have to move that thing around. Also, cost, It's just pretty amazing to be able to make that investment frankly into your asset. So you're building, if you build a concession trailer or concession truck, or something along those lines, that's your asset and you're making improvements in that asset. You're not making improvements in somebody else's structure of their real estate, and then you're gonna leave those investments just gone forever.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website:https://kevinoldham.live/

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to the Franchise My Business podcast hosted by Kevin Oldham, where we dive into the world of franchising. In today's episode, we explore the power of off-the-shelf technology versus custom software development. We dive into the advantages and challenges of building software, and how companies can structure their systems to reflect their intellectual processes.

But that's not all! We also have a special guest joining us - Neel Parekh, an expert in operating businesses from anywhere. Neel has intentionally designed his life around the digital nomad lifestyle and helps other entrepreneurs achieve the same freedom. It's going to be an insightful conversation as we learn about his journey and the strategies he has implemented to create a tech-forward cleaning company.

Make sure to stick around until the end because we have some exciting tips and advice on automating customer interactions, using Google reviews to boost business, and creating customized dashboards to track leads.

HIGHLIGHTS:

The Side Hustle Revolution: How Starting a Business Can Be Done While Keeping Your Day Job - Neel Parekh

“The beautiful part about the day and age we live in is there's so much tech available to let your business run on autopilot, if you want, or at least you utilize global talent, the local service industry has not figured that out at all. They're typically years behind the times. A lot of those technologies and systems that I have created. Now we just installed our franchisees from the beginning. Right? When they join, we say, great. We're gonna spin up this awesome website. All this automation pops up, goes to an automated funnel, and we could automatically send postcards if you want. There's just a lot of things that we've done to be remote. And because of that, currently, we're attracting a lot of people who have the same origin store as me.”

The Impact of a Founder's Journey: How Trials and Failures Can Build Credibility - Kevin Oldham

“you're also an attractive character from a marketing perspective we always talk about that it's okay if you've ever if anybody's ever gone through Donald Miller story brand type of storytelling methodology and how humans resonate with other humans trials and tribulations in their stories like we love freaking stories humans love stories and so when you've got the founder who was living this life that was inauthentic and then started to had failed ventures I was trying to figure it out was the entrepreneur trying to "Oh man just can't make it" and then all of a sudden found something that gives you the credibility and makes it so much easier for your prospective franchisees to say "Oh yeah like we're going to believe in this guy and his system and his team" And so I think that really helps you from relating to your franchisees where they are today and where they can be and you just get to you and your team get to be part of that process which is pretty cool man it's real cool.”

Connect and learn more about Neel Parekh by visiting his socials below:

• Twitter: @neelbparekh
• LinkedIn: https://www.linkedin.com/in/neelbparekh/
• Podcast: The Remote Local
• Website: https://maidthisfranchise.com/

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to another exciting episode of the Franchise My Business podcast where we dive into a world of franchising. In today's episode, we tackle the importance of listening to your customers. Join our host, Kevin Oldham, as he shares a real-world example from his own franchise system, the smoothie shop and supplements. Kevin takes us on a journey from a well-intentioned decision that backfired, to the valuable lessons learned, and finally to the successful pivot that transformed their business. Discover how understanding your customers' needs and aligning them with your own vision can lead to empowered franchisees, happy customers, and a thriving business. So tune in as we explore the fascinating world of franchise business and the importance of customer satisfaction.

Highlights:

Navigating the Delicate Balance: Addressing Customer Needs while Staying True to Your Vision - Kevin Oldham

“We listened to what our customers wanted. So you know I think a dilemma that as you're building the system or as you're thinking about bringing things on you may have a vision for the business and that vision may not align with what your customers want or desire and so it's this little delicate balance where you know as the owners of the business you always want to put the best product forward and what your customers want but also you want to listen to yourself and and your values and everything.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website:https://kevinoldham.live/

franchise #business #franchiseowner #entrepreneur #businessowner #startups #franchisor #franchisemybusiness

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Welcome back to the Franchise My Business podcast hosted by Kevin Oldham, where we dive into the world of franchising. In this episode, we have a special guest, Ross Franklin, founder and CEO of Pure Green Franchise. Ross shares his journey from owning a health club to starting his own consulting company, and eventually realizing the importance of nutrition in achieving optimal health. He then takes us through the evolution of his business, from brick and mortar locations to a thriving wholesale division. Join us as Ross discusses his decision to transition into a franchise model, his philosophy on partnering with entrepreneurs, and the unique approach they take with their juice products. Get ready to learn about the franchise success formula behind Pure Green Franchise. It's an episode you won't want to miss!

Highlights:

The Power of Nutrition: Fueling your Body for Optimal Health and Fitness - Kevin Oldham

“As somebody who's always tried to optimize nutrition, exercise, and everything. Everybody always thinks, “Hey, go to the gym as a solution” or “Go for a run as a solution”. And, yes, that's part of the equation, but the biggest part is your nutrition, what you're putting in your body. And so it's cool that you went from “Hey I'm gonna do these big box gyms and all this stuff” to “I’m just gonna focus on stuff people put in their body” Food is medicine, as I always like to say.

CEO Secrets: Juggling Wholesale and Franchise Businesses to Build Healthy Communities - Ross Franklin

“We had a thriving wholesale business, both divisions were growing rapidly. It came to the point where when you look at our mission, which is to build healthier communities around the globe by connecting people with superfoods. In order to do that, I realized that we need the best people. How do we get the best people? That's the franchise model. So with the franchise model, we could partner up with amazing operators, people who share and live in alignment with our mission, and in order to do that, I need 100% of my full focus. And this wholesale business, it's a lot to juggle. So I brought my mentor in as the CEO to run the wholesale division to free me up to put 100% of my time and focus into building the franchise business, and started it during COVID, and now we're on pace.”

Connect and learn more about Ross Franklin by visiting his socials below:

• LinkedIn: https://www.linkedin.com/in/rossfranklin/
• Instagram:https://www.instagram.com/rossfranklin/
• Instagram:https://www.instagram.com/puregreen/
• Website: puregreenfranchise.com

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to another episode of the Franchise My Business podcast hosted by Kevin Oldham. In today's episode, we dive into the art of protecting your mind as an entrepreneur, as a franchisor, and as a human being. Kevin introduces a transformative book that has had a dramatic impact on people's lives, including his own. The book, "The Subtle Art of Not Giving a F" by Mark Manson, explores the importance of allocating energy to things that truly matter and letting go of those that do not serve us. Kevin draws parallels between this concept and a previous episode's discussion on prioritizing the rocks in our lives. He emphasizes the need to protect our headspace and discusses strategies such as cutting out harmful relationships and blocking distractions. Ultimately, the power to react and control access to our minds lies solely with us. So, if you're in search of reclaiming power and protecting your mind, this episode is for you. Stay tuned for some valuable insights and don't forget to share this episode with someone who might benefit.

Highlights

Mind Over Matter: Releasing the Grip of Unhealthy Attachments - Kevin Oldham

“The things that don't serve you, the things that give you anxiety that are not necessary, those are the things that you don't need to allocate energy to. Those are the things you don't need to allocate trucks to. Those are the things that when you put them up in a metaphorical shelf in a box and put that box away, or you burn the box, they don't have power over you anymore. And I think that's one of the more profound things, because I'm a big experimenter. I've done this with relationships. It sucks. It's hard. But if there's a relationship that is no longer serving you, maybe it is taking your energy, your resources harming other healthy relationships. That relationship needs to not be allocated any energy. It doesn't need to be allocated any trucks. It needs to be put out of your mind so that you can protect your mind for the things that matter and that are healthy for you as a human being.”

The Energy Equation: How to Optimize Daily Output by Allocating Your Mental Resources - Kevin Oldham

“The way that I think about protecting your mind is to train your mind to think about the things and give energy to the things that matter. Those are your trucks. You only have a certain amount of trucks to allocate every single day, a certain amount of energy to allocate every single day.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website:https://kevinoldham.live/

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Welcome back to the Franchise My Business podcast hosted by Kevin Oldham, where we explore fascinating stories and innovative ideas from a wide range of industries. In today's episode, we are joined by Paul Flick, the founder and CEO of Premium Service Brands. We dive into the world of franchise systems and the amazing ways they can make a positive impact. Join us as we uncover the story behind Premium Service Brands, a company that not only revolutionized the shared services model but also became a force for good in their communities. From addressing food poverty to supporting local nonprofits, their philanthropic efforts have left a lasting impact. We'll also explore how this company's unique approach to generating leads and cross-marketing services has propelled their franchise partners to new heights. Get ready for an exciting discussion filled with inspiring stories and insights into purpose-driven business.

HIGHLIGHT QUOTES

The Art of Trust: Unraveling the Connection Between Brands and Home Improvement - Kevin Oldham

“Our brands matter and our brand promise matters. But moreover, when we're talking about doing something, particularly to our home, where we lay our head at night, trust with your local person who's talking to you about doing that work on the home is probably more important than anything else. And my assumption is if you trust that person to do your painting, you had a good experience. “Hey. I need closets” or, “hey. I need to fill in the blanket”. It's a very easy decision point for that consumer to say “hey, I'm gonna hire you under your other brand”

From Vision to Reality: How Kids Lift is Helping Families in Need - Paul Flick

“Kids lift was a huge part of my vision for premium service brands. First of all, I love kids and a child does not get to choose the family that they are born into. And I feel very grateful for the family I was born into. I was given food and was exposed to sports and travel. And not every kid gets that because they don't choose to be in a family. And so those kids, those families need help, need support. And the basic support is food and clothing. And we also do back to school pencils and pack packs and stuff like that, but the primary driver is really the food and the clothes.”

Connect and learn more about Paul Flick by clicking the links below:

• LinkedIn: https://www.linkedin.com/in/paul-e-flick-0a15186/
• Facebook: https://www.facebook.com/premiumservicebrands
• Instagram:https://www.instagram.com/premiumservicebrands/

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to the Franchise My Business podcast hosted by Kevin Oldham, where we explore the fascinating world of business and uncover strategies for success. In today's episode, we will dive into the concept of flow in the franchise system. Drawing inspiration from thought leaders Seth Goden and Steven Pressfield, we will examine how resistance can hinder our progress and how achieving a state of flow can transform our business endeavors. This insightful discussion will unravel the secrets to embracing organizational flow, navigating through seasons of success, and finding joy in the everyday challenges of running a business. Let’s get ready to dive deep into the world of franchise flow in this insightful episode of the Franchise My Business podcast.

Highlights:

The Flow State of Business: Navigating Growth, Market Dynamics, and Change - Kevin Oldham

“If you find yourself in a state or a season of organizational flow, embrace the heck out of it. Because one thing that we know is that if you're growing, and even if you're not growing, the market's changing. So even if you're static in terms of “hey, you've got XL locations. There's not a lot of growth, not a lot of loss”. The market's still gonna change. So the dynamics impacting your business are still going to change. And what I like to say is when you find that flow state within your organization, embrace it because it will change.”

Building Momentum: Strategies for Creating a Season of Flow in Your Franchise - Kevin Oldham

“A season of flow in your franchise to me or in any business means that things are going pretty better than typical. They're not as laborious, they're maybe not as painful for you, right? Again, it doesn't mean that every single thing is awesome. It just means in the aggregate that things seem to go a lot easier in your business. Maybe you've worked out a lot of the kinks, maybe you've gotten rid of a franchisee that was a thorn in your side, maybe it was just anything.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website:https://kevinoldham.live/

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Welcome back to the Franchise My Business podcast. In today's episode, we dive into strategies for balancing our professional and personal lives. Our host, Kevin Oldham shares his personal experience of setting expectations, building a reliable team, and managing the demands of the business while still prioritizing family. He discusses the challenges of staying connected in a constantly connected world and the importance of identifying and prioritizing the "big rocks" in our lives. Join us as we explore the key factors that contribute to finding the right rhythm and routine for a harmonious work-life blend. Let's dive in!

Highlight:

Cracking the Code of Success: Balancing Family and Professional Priorities - Kevin Oldham

“And so you've gotta figure out what works for you, what works for the people that you serve, all the stakeholders in your life, and most importantly, what works for your family And I think that if you work with what are the rocks that you have to think about in relation to your family and then work backwards, then you're gonna be good to go.”

Finding Purpose in Work and Family: Balancing Commitments in Different Seasons of Life - Kevin Oldham

“I think self awareness is probably the other thing is being aware of a season of life, being aware of if something's permanent. It's a couple years, if it's just a temporary thing, and then adapting your work into it and making sure that your team members know about it. That's really the success factor, I think, is having team members that you could rely on that if you set up a set of rules for when you're gonna be gone, And you also set up rules and expectations for when you work, when you don't work, the stakeholders, whether they're franchisees, whether customers, they start to figure out what your cadence is. And I think that everybody understands that everybody has a family, and we're all working for something greater than that, but it could be a greater cause, purpose, family, all those things.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome to another exciting episode of the Franchise My Business podcast that explores the world of franchising and international business expansion. In today's episode, we dive into the captivating realm of expanding franchises internationally. We'll take you on a journey of international franchising, offering invaluable tips on seeking advice, mentorship, and the role of international franchising consultants.

We'll discuss the implications of time zones, cultural differences, compliance, and the importance of partnership in the international expansion process. Kevin Oldham has extensive experience in expanding franchises in Latin America and more. Join us as we uncover the secrets to successful international franchising and how to navigate the diverse landscape of business opportunities across the globe.

Highlight

Cultural Understanding: Building Bridges Across International Business Practices - Kevin Oldham:

“The next thing that I think we found that's a little bit more challenging is just making sure that everybody's on the same page. You're gonna have different cultures. Every country is going to have different cultural ways. For example, when we were dealing a lot with getting things done in Latin America, I'm a very fast paced person, and I would get frustrated at how it would take longer to get stuff done in Latin America. And I was like, That's just culturally how they operate, and that is okay. Once I got my mind calibrated around that, it was super cool. But I realized that unlike us, I'm just gonna say Americans who are just super boom or like hammers. Right? We just wanna get stuff done.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to the Franchise My Business podcast where we dive into the world of marketing and business strategies. In today's episode, we are diving into the intriguing topic of brand versus direct response marketing.

Join our host, Kevin Oldham, as he explores the power of building a captivating brand that resonates with consumers, and how direct response marketing can play a vital role in promoting your business. We'll uncover the secrets behind iconic brands like Southwest Airlines and Coca Cola, and understand why establishing a strong brand is crucial before shifting our focus to direct response marketing.

Without further ado, let's dive into today's episode and discover how building a remarkable brand sets the stage for franchise success.

Highlight

Mastering the Art of Branding: The Game-Changer in Franchise Success - Kevin Oldham:

“You have to have an amazing brand before you franchise. And I don't mean brand by a logo or anything like that. What's your brand promise to your customer? How do you treat them? What is the service level that you're providing beginning to end? What does that look like? That is component number 1. And then that makes any of your direct response advertising or direct response marketing efforts that much more effective. My perspective is, amazing brand, and you can have terrible direct response marketing and have a great franchise system. But if you've got a bad brand, I don't care how much direct response marketing or how much marketing you have. You still just don't have a great brands. who wants to affiliate with, especially with somebody who doesn't have a great brand who wants to pay an initial franchise fee to get the right to separate and if it's not brand that is on, favorably not only by prospective franchisees, but also by the general public.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to the Franchise My Business podcast, where we dive deep into the world of business and examine what sets successful companies apart from the rest.

In today's episode, we'll be exploring the fascinating world of franchises, focusing on two well-known brands that have chosen not to franchise: QuickTrip and In-N-Out Burger. These companies have achieved remarkable success by maintaining full control over their operations and consistently delivering exceptional experiences to their customers. Join our host, Kevin Oldham as he takes us on a journey through the unique business models of these two brands and dives into the reasons behind their decision not to franchise.

So grab your headphones and get ready to discover what it takes to create a truly outstanding customer experience on this exciting episode of the Franchise My Business!

Highlight:

Keeping Control: Understanding the Benefits of Owning Locations and Expanding Without Franchising - Kevin Oldham

“There's a whole slew of others out there that are just these remarkable organizations that have chosen not to franchise. And so it's one of those things that I like to bring up because we do talk about franchising a ton on the show. But know that owning the locations and expanding that way, sure it's more capital intensive. But Long term, if you're playing a super long game, you do have more control over how your product or service is delivered in the marketplace. and there are a couple of key players out there that you could model yourself after if that's one of those paths that you decide to go down. Keep your eyes open. Like, every time you go to a cool business or you have a remarkable experience, look them up, see if they're franchise or not. You'd be surprised at how many businesses are, but furthermore, you'd be surprised at how many brands that you're familiar with have decided not to package up their own intellectual property and share it with others.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to another episode of the Franchise My Business podcast. In today's episode, we dive deep into the world of partnerships within the franchising industry. We are excited to bring you insights from an experienced entrepreneur, Kevin Oldham, who shares his personal perspective on the role of partners in his own businesses.

From the highs of successful collaborations to the pitfalls of unsuccessful partnerships, Kevin will provide invaluable insights into the key factors that contribute to a fruitful partnership within the context of franchising. So, grab your notepads and get ready to explore the pros and cons of partners in franchises. Let's dive right in!

Highlights:

Building a Solid Partnership: Laying the Groundwork for a Successful Journey Together - Kevin: “

“Cons if you're not aligned, I think it can be very detrimental to your partnership if you're somebody who doesn't think with a mind of abundance. Right? If you're somebody who's kind of, think small and you're like "Hey I got to have like a bigger piece of the pie" partnerships probably won't work out well for you. If you're not somebody who's willing to get out of the way and just trust that the other person has their part of the business and it's going to loop you in if there's an issue and partnerships probably not going to work out that well for you I think the number one thing when it comes to partners is you guys want to date before you get married.

Do you want to date before you get married? Get to know each other, work together, do some projects together before you start tying together, things like bank accounts, and finances, and legal agreements and maybe liabilities on leases, and things like that. You just want to make sure that you date each other first and do some projects and work together to find out if basically getting married, becoming like legal business partners will actually be something that works out well for you.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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Welcome back to the Franchise My Business podcast where we explore innovative strategies and mindsets for entrepreneurs. In today's episode, titled "10x Is Easier Than 2x Thoughts," we dive into an interesting concept that challenges traditional notions of growth. Kevin Oldham, shares his personal experience and recommends an impactful book that offers a fresh perspective on achieving extraordinary results.

What does it truly mean to play a different game? How can we shift our mindset to attain remarkable results? Our host suggests checking out the book or its summary to grasp the transformative power of this concept. Get ready to challenge your thinking and discover why 10x growth is easier than 2x thoughts. Let's dive in!

Highlight Quotes:

Amplifying Growth: Unlocking the Power of 10x Strategy (Kevin Oldham): “The synopsis of 10x is easier than 2x is that in order to go 10x, you basically got to play a different game. You may need different players on the team, you may be need a different playbook, like you probably have to throw out everything that got you to where you are today in terms of thinking and get rid of that thinking. Put it off on the shelf and look at the problem differently because if we wanted to take our digital marketing company 10x instead of just double the size of, it went to the 10x the size of its sheer grit and the things that we did last year are not going to get us there. we’re going to be looking at things like creating new service lines, there’s gonna be a new team members, it’s going to be a completely different organization. You know we could probably 2x the company and have it be the same type of company but to 10x it’s probably going to look dramatically different.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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In this episode, Kris Olivo, CEO of Almost Magical Marketing, joins host Kevin Oldham on the Franchise My Business Podcast. They discuss Kris's background in Brazilian jiu-jitsu and how it has influenced his work. They also talk about the llamas that serve as the mascot for Almost Magical Marketing. Kris shares the story of how the company was founded and its focus on working with franchisees and franchise organizations. They touch on the trend of younger entrepreneurs getting involved in franchising and the benefits of the franchise model. Kris also mentions the book he co-authored, "The Grand Opening Game Plan," which provides a step-by-step approach to opening a new business. Overall, the conversation highlights the importance of integrity and honesty in business and the value of providing a proven business model to aspiring entrepreneurs.

HIGHLIGHT QUOTES

Importance of integrity and honesty in business.

“We left that kind of toxicity. We're in ‘how to start all over again’, burn everything to the ground to build it back up and. We did it with honesty, you know, and that, that's carried us really, really far. It's literally just being good people and just being honest people. So, and doing good work, obviously.” - Kris Olivio

Franchising makes an impact.

“If you're somebody who's thinking about franchising, know that you're going to have a huge impact on the world. I'm making that decision. You're going to impact entrepreneurs' lives. You're going to impact customers that come to those entrepreneurs that you will never know. You may just see them on a royalty sheet one day. ” - Kevin Oldham

Connect and learn more about Kris in this link:

• LinkedIn: https://www.linkedin.com/in/conundrumkris/

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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In this episode of Franchise My Business, host Kevin Oldham discusses the importance of seeking inspiration beyond the confines of your own organization. He shares personal experiences of finding innovative ideas in unexpected places, such as a coffee shop made from a shipping container and unique concepts from various industries. Kevin emphasizes the value of breaking patterns and exploring new environments to stimulate creativity and solve problems. He highlights that innovation often occurs in the in-between spaces of daily life and encourages listeners to step outside their industry for fresh perspectives.

HIGHLIGHT QUOTES

Expanding Franchise Ideas through Observation - Kevin: “And one day we were driving by this really, really cool coffee shop. And it was made out of, basically it was a drive-through, and it was made out of a shipping container. It was called Table Rock coffee roasters, and all of a sudden I just start taking pictures as we're driving by, and my wife's like, ‘What are you doing?’ And I said, ‘Honey, I'm taking pictures because I feel like that shipping container is a potential way that we could expand our franchise because we're always looking at ways that we can economically bring a drive-through model to market.’”

Break Patterns for Innovation - Kevin: “What I've found is that most of my amazing business ideas, most of the breakthroughs I've had, all those things that really rarely happen when I'm super close to things, and typically it's those spaces in between when we're mostly inspiration happens. And when there's inspiration, a lot of times that can trigger innovation and innovation can trigger really, really cool things for your franchise and for your business.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

HOST: Kevin Oldham

Franchise My Business Podcast

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In this episode of Franchise My Business, host Kevin Oldham is joined by Mark de Grasse, the President of DigitalMarketer.com, to talk about the future of technology and AI. Mark explains how AI is transforming the business landscape, making programming and coding more accessible and affordable. He discusses the potential impact of AI on advertising, customer service, and product development. Mark also highlights the importance of providing excellent service and products in the age of AI. He predicts that AI will lead to job loss but also create opportunities for businesses to differentiate themselves through exceptional customer care.

HIGHLIGHT QUOTES

The potential dangers of VR and online avatars.

“Every consumer is going to have these expectations like the service needs to be excellent. The customer care needs to be perfect. The product needs to just last forever and be good the whole time and actually maybe even change with the times” - Mark de Grasse

The excitement and challenges of the AI frontier.

“Now, the other side is that processing power is going to increase and even energy consumption is going to decrease because you're going to recode all these crummy programs using clean code through AI that now can transfer to anybody. So now you've sped up the internet, you've sped up processing, you've localized the actual generation of the images that you're looking at now, everything's smooth and everything's fast and you can make the actual environment feel way more realistic.” - Mark de Grasse

Connect and learn more about Mark in this link:

• LinkedIn: https://www.linkedin.com/in/mark-de-grasse-19a50127/

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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In this episode of Franchise My Business, host Kevin Oldham emphasizes the significance of grand openings for new franchise locations. He highlights the need to inform and engage the local community, as well as create momentum for the business. Kevin shares effective strategies for successful grand openings, such as ribbon-cutting ceremonies and special offers tied to charitable initiatives. Ultimately, he underscores the importance of actively promoting and serving the community to establish a strong presence.

HIGHLIGHT QUOTES

Grand Openings in Community Engagement - Kevin Oldham: “You don't just open a business in a community to serve yourself. You're there to serve the people who live in that community.”

Community Engagement and Philanthropy: Amplifying Your Grand Opening - Kevin Oldham: “At the end of the day, we were able to donate some money, which then became another thing that was a momentum builder. It was PR. It was social media. It was all of these things that really put a spotlight on our business and said, 'Hey, we're here. We're here to serve you.'”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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In this episode of Franchise My Business, host Kevin Oldham discusses the significance of recurring revenue in franchising. He highlights the benefits of predictable revenue for business leaders and emphasizes how franchisors naturally have recurring revenue through royalties, making business management enjoyable. Kevin encourages both franchisors and prospective franchisees to consider incorporating recurring revenue models into their businesses. He provides examples of businesses with successful recurring revenue models and acknowledges the challenges in implementing such models in food service. Kevin emphasizes the value of predictability when selling a business and advises prospective franchisees to carefully consider franchises with recurring revenue for better cash flow management.

HIGHLIGHT QUOTES

Building Value through Recurring Revenue in Franchising - Kevin: “The most valuable opportunities, frankly, are the ones that are recurring revenue... It means that somebody else can come in and there's predictability and people will pay, you know, a higher multiple for that, for that type of predictability in terms of a cash flow stream.”

The Power of Recurring Revenue in Franchising - Kevin: “Recurring for me is, is code for predictable. And as a business leader, I like predictable revenue. And I think that most business leaders would enjoy predictable revenue.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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In this episode of Franchise My Business, host Kevin Oldham explores the topic of failure and its return on investment (ROI). Inspired by a conference featuring renowned speaker John Maxwell, Kevin delves into the culture of silence surrounding failure and emphasizes the need to discuss and learn from it. He distinguishes between good failures, which provide growth opportunities, and bad failures, which offer little value. Drawing from personal experience, Kevin shares a significant business failure that ultimately had a positive impact on his leadership, relationships, and overall direction. He highlights the importance of vulnerability, teamwork, and introspection in overcoming failures and transforming them into stepping stones for success.

HIGHLIGHT QUOTES

Investing in Failure: The Transformative Power of Learning from Mistakes - Kevin: “Chances are you probably wouldn't be where you are today, probably dramatically better than where you were. In my case, two years ago. So, embrace the failures. I know that sounds cliche. They suck. Sometimes they're expensive. Sometimes they're painful. Sometimes they're emotional. Sometimes we have to do hard things through failure, but a lot of times there's a positive ROI on that.”

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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In this episode of Franchise My Business, host Kevin Oldham interviews Tim Vogel, the founder of Scenthound, a dog grooming franchise. Tim Vogel is a passionate entrepreneur who discovered his love for dogs when he and his wife decided to get a pet. This led him to delve into the world of dog grooming and the unique bond between humans and dogs. After gaining valuable experience in various companies, Tim took the leap and started his own business, Scent Hound, with the goal of providing top-notch grooming services for dogs.

During the interview, Tim Vogel discusses his journey from being a dog owner to founding Scenthound and ultimately franchising the business. He shares his insights into the importance of grooming and caring for dogs, the coevolution of humans and dogs, and the satisfaction of being an entrepreneur. Tim also talks about the process of starting a business from scratch, attending grooming school, and the intentional lifestyle choices he and his wife made when deciding where to live and raise their family.

HIGHLIGHT QUOTES

The ability to identify and stay true to the company's values and long-term goals is highlighted as a crucial aspect of leadership. - Tim: “Trying to identify the signal and the noise and the ability to zoom out and just take a big view and look at the direction I think is a critical component to come back in and then have the agency to say, no, we're not doing that, even though that seems right. We're doing this because this is where we're going. That's what I think true leadership looks like, is having that ability to say, this looks attractive, that's shiny. This could work. But that's not who we are, and we need to continue in the direction that aligns with our value system and where we ultimately want to be.”

Connect with Tim through the links below:

• LinkedIn: https://www.linkedin.com/in/timvogel/
• Website: https://franchise.scenthound.com/

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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In this episode of the Franchise My Business podcast, Kevin Oldham introduces the Hell Yes or No filter as a powerful tool for decision-making. Inspired by Derek Sivers, he emphasizes the importance of trusting one's gut instinct and having a visceral response to opportunities, commitments, and invitations. Kevin encourages listeners to adopt the mindset of either a "hell yes" or a "no" when evaluating various aspects of life. He explains that every "no" creates space for more aligned and fulfilling "yeses." The episode concludes with a request for reviews and feedback to support the show's growth.

HIGHLIGHT QUOTES

Opening Doors to Limitless Opportunities - Kevin: "If it's not a hell yes, then it's got to be a no. Like it just has to be because life is full of opportunities. And every "no” of everybody knows this, every “no” leaves room for, for more “yeses”. Like that could be either a better fit, more in alignment, integrity, like whatever it is, just wanting to do it, like whatever it is that you want to do in life."

Every “no” gives you an opportunity for more “yeses” - Kevin: “Every “no” gives you an opportunity for more “yeses” in areas that are aligned with what you want to do every single day.”

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, we are joined by Jamie Weeks, an executive chairman and founder of Honors Holdings, the largest franchisee of OrangeTheory Fitness Studios globally. He is also the executive chairman of Legacy Franchise Concepts, which is Dogtopia franchisee and the franchisor of the Sweathouse infrared Sauna Studios. Prior to entering the franchise industry, Weeks worked in wealth management and asset management for UBS and Morgan Stanley.

Jamie shares his journey from the corporate world to the franchise industry, his experiences with building and leading teams, and the challenges and opportunities in the franchise industry. He also discusses the benefits of owning a franchise business, the importance of finding the right fit with a franchisor, and the role of mentorship in business.

HIGHLIGHT QUOTES

Employee Happiness as the Key to Client Satisfaction - Jaime: "It's really my job to make sure that those employees realize that I work for them. When they're happy, our members and clients tend to be happy. When they're unhappy, our members and clients tend to be unhappy. And so it's my job to make sure those employees are happy all the time. And I can never lose that. When I lose that is when we're... going to have a problem."

Connect with Jamie through the links below:

• LinkedIn: https://www.linkedin.com/in/jamie-weeks-712543221/
• Website: https://www.lfcbrands.com/

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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In this episode of Franchise My Business, Kevin Oldham hosts the podcast from Costa Rica during the Commitment Summit. He shares his experience at the conference and highlights the importance of curiosity in personal growth and serving others. Kevin discusses his TEDx talk on curiosity and how being curious opens doors to new opportunities. He encourages listeners to embrace curiosity, ask questions, and explore new experiences.

HIGHLIGHT QUOTES

Curiosity can lead you on a path of discovery, trying new experiences, meeting new people, and doing new things. - Kevin: "Curiosity, I believe, is a pretty cool word to keep in mind. Because it can lead you on a path of discovery, of trying new experiences, of meeting new people, of going to new places and doing new things, right? And for me it's been something that's worked really well for my career because I have been curious and it's just opened up doors that, if I were sitting on the sidelines, not playing the game sometimes those doors wouldn't have even been visible to go through.

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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HIGHLIGHT QUOTES

Mission of Iron Tribe Fitness to create fitness communities that change lives and provide career opportunities - Karen: "We create fitness communities that change lives, but we wanna do that for our staff. We wanna do that for our clients, we wanna do that for our franchise partners, their staff, their clients."

Franchising allows for paying for mistakes that have already been made - Karen & Kevin: "You don't have to do that. Yeah. And franchising, you're really not paying. Yeah. You're really not paying for the business. You're paying for the mistakes that you don't want to make anymore. That's right. That's right. We just wanna recover a little bit. For pain and suffering for the brain damage that we've inflicted on ourselves."

Connect with Karen through the links below:

• LinkedIn: https://www.linkedin.com/in/karenbroadwatervp/
• Website: https://www.irontribefranchise.com/franchise-opportunity-1

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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HIGHLIGHT QUOTES

Empowering Partners, Building Success and Eliminating Doubt - Tami: "My goal has always been to never let them for a second, second guess their decision to become a partner to begin with. And I think that's really gratifying when you know that you're not owning their business, but you're helping them dramatically to be successful."

Balancing Hands-On and Hands-Off Approaches for Success - Tami: "Sometimes it's a good idea to ask a potential franchisee that you're in communications with, ask them to kind of paint the vision of what they think being a franchise with X, Y, Z concept is going to be like for them. Do they envision themselves being a very hands-on operator? Do they Yeah. See themselves as being more hands off? And I think that's gonna help a franchise system really kind of identify where. They're going to be best suited as a potential franchisee because even if you do personality assessments on, yeah, your potential franchise partners, if you get a high-esque personality or a franchise partner, they're gonna struggle in that local marketing. They're gonna struggle making relationships and you know, maybe they're gonna be a better hands off type of owner."

Connect with Tami and get their book:

• LinkedIn: https://www.linkedin.com/in/tamiburdick/
• Amazon: https://www.amazon.com/Diagnosis-Detective-Curing-Granulomatous-Mastitis-ebook/dp/B09DTBH9P9

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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HIGHLIGHT QUOTES

Collaboration between franchise owners - Mayumi: "They have the ability to serve clients anywhere in the world. There is no competition, it's only collaboration, franchise owners are constantly sending leads and clients across to each other. Everyone sort of has each other's back and we say that you're independent, but not alone. You know, the reality is, if you go alone you can go fast but if you go together, you'll go far."

In entrepreneurship, you always have challenges - Mayumi: "They say it all the time if you don't have a big enough why, it's not going to get you over the obstacles that are absolutely on the path. Everyone has them but I think the bigger the game that you play, the bigger the obstacles that you have to overcome. And I completely agree that being an entrepreneur is one of the most challenging ways of growing as a human. Being a parent is probably only the one that's more challenging than being an entrepreneur, but they're pretty close because your businesses do become your babies in a way."

Connect with Mayumi through the links below:

• LinkedIn: https://www.linkedin.com/in/mayumiyoung/
• Website: https://cpamoms.com/

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/

Website:

https://kevinoldham.live/

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In this special episode of the Franchise My Business podcast, Kevin Oldham shares his reflections for the past 6 months of doing the podcast. He talks about his journey in podcasting especially now that the show is about franchising which is essentially his zone of genius!

HIGHLIGHT QUOTES

Kevin on how podcasting has been for him: "This is a heck of a lot of fun, we're about halfway through the year. I made a goal of basically recording a hundred and four episodes by December 31st. If you're somebody who's thinking about podcasting it's not hard particularly when you have a podcast production team.

Find out more about Kevin and Franchise My Business:

LinkedIn: https://www.linkedin.com/in/kevinoldham/

Website: https://kevinoldham.live/

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In this episode of the Franchise My Business podcast, we are joined by Katie Gillberg, Founder and CEO of Hydrate IV Bar. Today, we talk about IV therapy, where it started, and how it's caught wildfire earning more and more buyers to the service today.

Katie talks about the challenges of being in the IV therapy space specifically because many people are still not familiar with the service today. While that's slowly changing now, she highlights the importance of constant growth for the company and the product itself.

HIGHLIGHT QUOTES

Client safety is still of utmost importance - Katie: "I knew from the beginning in our industry the biggest challenge which is educating people that these services were available and that, yes, we were creating a spa-like atmosphere, we wanted an elevated experience, but by no means were we cutting any corners on the clinical side of it."

We need to find the people that can elevate us in the franchising space - Katie: "For me, still the most important piece that I invest in are the people around me. So that is hiring people that are more experienced, that, are smarter, and I always hire above me because that's the only way we will elevate."

Connect with Katie through the links below:

• LinkedIn: https://www.linkedin.com/in/katiewafergillberg/
• Website: https://hydrateivbar.com/

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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In this episode of the Franchise My Business podcast, we are joined by Nick Lopez, Founder of the LIME Painting Franchise. Today, we talk about home painting, commercial painting, and how Nick carved out this niche painting business and expanded it to more than 80 locations.

They discuss positioning in the market, especially in industries like painting where more and more individuals can do DIYs or learn it and start a business themselves.

HIGHLIGHT QUOTES

Create value consistently and that word of mouth spreads - Nick: "So we're the first and only largest luxury paint company as a result but it stems from value. Value to the consumer and value to the franchise owner to deliver that unique experience in their local community that's experiencing the same void in the market for the same niche."

Getting pointed to the process of building a successful franchise - Nick: "One thing that Rick told me is you shouldn't be franchising if people around you, specifically your all-star employees won't invest in your franchise. They won't believe in it. If they can't do it, then you should consider the validity of the opportunity."

Connect with Nick through the links below:

• LinkedIn: https://www.linkedin.com/in/nick-lopez-cfe-2900a184/
• Website: https://limepaintingfranchise.com/

Find out more about Kevin and Franchise My Business:

• LinkedIn: https://www.linkedin.com/in/kevinoldham/
• Website: https://kevinoldham.live/

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In this episode of the Franchise My Business podcast, we are joined by Tim Denker, Attorney & Owner of Denker Law Firm and Co-Owner of The Smoothie Shop & Supplements. The duo talk about the history behind their partnership for The Smoothie Shop and what it's been like for the business over the years.

They discuss the overall simplicity of the business but also what it takes to help other people build their own businesses through this franchise.

HIGHLIGHT QUOTES

Why franchising can be so impactful - Tim: "Honestly, one of the most rewarding things that we're doing is we're striving to help other people learn how to do this. Just giving them the ability to go and create a living for themselves, create jobs for other people, to go make a positive difference in their communities. And it feels really good to be giving back in that way."

It's a give and take in business - Tim: "If you've got those like-minded individuals who are trying to drive and do the same thing you're doing, you've got this built-in network of people who want you to succeed. And they want to know what you're doing so they can succeed."

Connect with Tim through the links below:

LinkedIn | Website

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, we are joined by Austin Titus, previously the President of the Emerging Brands Division at United Franchise Group and current President of FranVestCo. He shares what it's like to essentially be born in the franchise industry and what you can do with your experience if it's all you've ever known.

It's important to recognize that not every business should franchise. However, building and growing emerging franchise brands means you'll have to have systems and processes or the structure to make those happen.

HIGHLIGHT QUOTES

You don't need to have a super niche business - Austin: "There's plenty of room for success for the next Subway out there. It's not like that market is 100% dominated and it's impossible to succeed. If you have a really good product or really good service and you have some experience in doing it just outside of your market, it can be franchised."

Connect with Austin through the links below:

LinkedIn |Website

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin Oldham talks about the importance of processes to get the knowledge of running a company out of the founder's head—and it starts with documentation. The goal is to make processes independent of the founder so that if and when the decision to franchise comes around, you are ready to expand.

HIGHLIGHT QUOTES

Document processes to make expanding to franchising seamless - Kevin: "If you think about business, document your processes, make it so that those processes are not dependent upon the founder, and then if you ever get to that point where you find yourself making that decision to expand via franchising, you will have saved yourself a ton of time and a ton of work."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, we are joined by Jessica Yarmey, the CEO of KickHouse. She shares the unique journey of her brand which offered franchises from the get-go.

By tapping into people's entrepreneurial itch during the pandemic, KickHouse was able to gain momentum and grow quickly to 25 locations, all franchise-owned. The success of KickHouse is a testament to the effectiveness of intentional branding, collaboration, and proactive entrepreneurship.

HIGHLIGHT QUOTES

Franchising is an accessible way to enter entrepreneurship - Jessica: "There's no reason why there shouldn't be more females in franchising. Right now it's 30% of franchises are run by females."

"It should be easily 50-50, if not more so, because of the flexibility of the business model. Same thing with blacks and underrepresented populations, like franchising is an amazing way to dip your toe into entrepreneurship."

A feminine approach to franchising is a flexible business model - Jessica: "If you're a business owner who's listening to this and you're a female and you're like, I can't do franchising because it's just such a male-dominated space. Yeah, it is. But that's what's going to make you different and that's what's going to help you succeed."

Connect with Jessica through the links below:

LinkedIn | Website

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin Oldham shares his observation that marketing is simply one component of a holistic approach to running a franchise business, but it is not an easy fix that increases sales. Kevin emphasizes that an increase in marketing must be accompanied by customer service and operations or risk damaging your brand.

HIGHLIGHT QUOTES

Think about the cause and effect of pulling a marketing lever - Kevin: "You have to take a holistic approach when it comes to growing your business. If you look at the marketing lever and you're going to flip a marketing lever, you got to think about the next thing down the line that's going to impact. It may impact client service."

Pulling levers creates opportunities but also added stress - Kevin: "Marketing, it's done what it's supposed to do on the front end. It's created more opportunities, but it's also created additional stress on the organization that may end up causing the whole thing to be unprofitable."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, we are joined by Joseph Tota, the CEO and Founder of Tapville. He talks about how they rolled crowdfunding for investors, beer, and tech into one innovative franchise.

They crowdfunded $1.5 million and developed Tapville University, their training program, and hired support staff to help them scale. Tapville utilizes self-pour technology and Joseph shares how they developed their 3 franchise models: restaurants, mobile kiosks and drink-while-you-shop, and mobile tap room.

As tech is central to the operations of Tapville, Joseph also mentions the different tools that make Tapville hum but also how tech enables a culture around people who share the same values.

HIGHLIGHT QUOTES

The 3 franchise models of Tapville - Joseph: "At the top of the list is the restaurant concept. That's a brick-and-mortar. It's a full-service restaurant, typically average around 5,000 square feet."

"The kiosk is, right now we're calling them drink-while-you-shop locations and the capital requirements are a lot less for a kiosk."

"The third one is the mobile tap room. This one is more of a weekend warrior job because most of the events take place on the weekends."

Connect with Joseph through the links below:

LinkedIn | Website

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin Oldham shares his increasing interest in automation in the franchising space and lays down a few tips on how you can get this started yourself.

You have technology that can make everything easier so take advantage of it! Many businesses still want to keep their own personal touch so they shy away from automation. But it doesn't really get in the way of that, plus it makes your processes much faster.

HIGHLIGHT QUOTES

Check out what's available in terms of franchise development automation - Kevin: "There's a lot of really cool things you can do to eliminate redundant processes that can really just help you reclaim some of your time and frankly just provide a better experience for the people that you seek to serve."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, we are joined by Nichole Daher, Founder and CEO of Success on the Spectrum (SOS). She shares how being an autism mom sparked the idea of a center-based franchise that would maximize the potential of her daughter.

Her business profits with a purpose, being the only center-based franchise that offers a combination of science, fun, community, safety, and high parent involvement for kids on the spectrum.

Instead of charging for private tuition, SOS offers health insurance to pay instead, opening its doors to families from all walks of life. Nichole discusses how fellow autism parents are their ideal franchisees, as well as the need to be selective since their business is not simply about making money but about empathy as well.

HIGHLIGHT QUOTES

Autism parents are the ICP as they see the value of the business model - Nichole: "They see the lack of supply, and so these people are the first ones to say, hey, I've been on a waitlist for one year in my city, I should just open my own and all these other kids that are on the waiting list, I'll instantly have clients. And that's exactly how it works."

The business model has been proven to work in different environments - Nichole: "Your model has to be replicable in different environments. So we started out here in Texas where school systems are not friendly to us, but private insurance is. And then we started opening in New Jersey where the opposite is true, where there's not a lot of private insurance, but there are a lot of school contracts that we can obtain, and so it has to work in not just your local area."

Connect with Nichole and SOS through the links below:

LinkedIn | Website | YouTube

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin Oldham discusses how franchise fees and royalty payments work. Franchise fees cover the franchisee's onboarding into your business.

As your brand grows, the initial franchise fee (IFF) becomes more and more profitable as well. Depending on your business, what IFF covers can vary quite a bit, but at the end of the day, it is YOU who determines how much your IFF will be.

HIGHLIGHT QUOTES

Aside from IFF, rebates are a source of income - Kevin: "If you think about the things that your franchisees need to operate their business, let's use the smoothie shop again, we've got machinery, we have food products."

"We have cups, straws, like paper products and things like that, and there are opportunities that if you wanted to go and talk to those suppliers, that you can structure rebates on things that your franchisees are required to purchase."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, we are joined by Mike Bahun, Director of Player Development and Leadership at Ohio State Baseball and President of Fundraising University. He shares his passion for student-athletes and leaders and his decades of experience fundraising as a coach.

Mike figured he would combine the two backgrounds into Fundraising University. He shares how his roadmap changed several times as the company grew regionally, and then nationally. He shares the personas of their franchisees and the qualities they look for, and how their focus is on improving execution.

HIGHLIGHT QUOTES

A franchise model is a commitment to the future - Mike: "You have to make the commitment to the future, like if any part of this isn't part of the overall, and you can move it down the road symbiotically, then that resistance point will break you. You'll go like this and you won't snap back, where ours was very symbiotic. They went together to get to a further point."

The characteristics of Fundraising U's franchisees - Mike: "The 5 characteristics that we identify and we base our whole thing on is self-starter, they're working from home. They got to be competitive because the business world's shaking and moving. If your feelings get hurt or you're worried about competitors, you're going to get stuck. They've got to be organized."

"They've got to be coachable, and then they have to have empathy. And that's what makes this kind of unique. To answer your question, because you could look at this as a home-based business that's outbound, direct selling going into schools, but you also have to have the empathy for the kids."

Connect with Mike and work with him through the links below:

LinkedIn | Website | Phone: 402-680-5029

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin Oldham talks about The Infinite Game by Simon Sinek. A finite mindset sees business as a finite game where the players agree to a set of rules and, in the end, there are winners and losers. However, an infinite leader in an infinite game has a just cause that has no finish line.

HIGHLIGHT QUOTES

To play the game you have to stay in the game - Kevin: "Number one rule of a game is to stay in the game. That's it. Wake up tomorrow and be able to play the game again. That could be in your personal life, where it can be in your business life, could be in anything. But the number one thing, unless you want to be out of the game, is to wake up and play the game the next day."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, we welcome Ben Crosbie, CEO of The DRIPBaR. From owning a line of health clubs, Ben shares his franchising journey that started when he secured the rights for the global franchise Tapout Fitness.

After exiting that, Ben pioneered The DRIPBaR's franchise model, scaled it, and just last year acquired 100% of the IV nutrition business. Their key differentiator is their laser focus on IV and cellular health.

Ben talks about their franchisees and how they are a mix of people who believe in parallel treatments for proactive health and investors looking to diversify their portfolios.

HIGHLIGHT QUOTES

Scaling and opening in Manhattan in 24 months - Ben: "We opened our first franchise location in January of '21, so about 24 months ago. As of today, we have 44 open and we're opening 1 to 2 a week for the foreseeable future. We just got an exciting picture that we have a location opening right next to Times Square, Manhattan next month."

Stay focused on what you are good at - Ben: "What truly separates us from the competition is we're laser-focused on IVs and cellular health. We're not going to splinter off and start doing a bunch of other things, adding a bunch of different amenities. We'll be the Starbucks of the industry. We don't want to be the big, high-end steakhouse where we can do everything under one roof."

Connect with Ben through the links below:

LinkedIn | Website | Email

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin Oldham dives into the topic everyone is talking about: Artificial Intelligence (AI). Kevin sees the inevitability of the singularity and looks back on another transformative era: the dawn of the Internet. From this experience, he urges franchisors to adopt and play around with AI and challenges them how AI can look like in the future.

HIGHLIGHT QUOTES

The 3 things you need to adapt to AI - Kevin: "The headline here is A) Don't freak out, just be curious. B) Stay on top of what's happening. And C) Don't put your head in the sand. You cannot ignore it. Doesn't mean that you have to fully embrace it, but you do have to understand it."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, we are joined by Jay Melamed, Co-Founder and CEO of XP League. No matter how you look at it, anyone of any age can play video games. This is why esports has simply become one of the fastest-growing industries in our digital age today.

Jay takes us through the unique qualities of franchising in the esports space and what it means for avid gamers and enthusiastic owners alike.

HIGHLIGHT QUOTES

The impact the league could have on player growth - Jay: "If our kids turn around and play online games competitively outside of our league and carry the XP league values with them, that's a huge win for our mission."

Connect with Jay through the links below:

LinkedIn | Website | Twitter

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin Oldham explains the concept of ikigai which is all about finding your zone of genius. For franchisors, finding your role in the Venn diagram of ikigai means understanding the role switch that happens by becoming a franchisor. This leap of faith may be out of your zone of genius. If it depletes your energy, get it off your plate.

HIGHLIGHT QUOTES

Be aware that franchising means operating OUT of your zone of genius - Kevin: "They start franchising and they realize that their job changed. They're a mentor, they're a psychiatrist, a counselor, they're a problem-solver. Like they're not making cupcakes, they're helping entrepreneurs succeed. Two different, completely different, skill sets. And for some people, that's not going to be in their zone of genius. As a matter of fact, for most people, when you make that switch, you're going to be learning on the fly."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin features Jeff Hughes, the President of Skill Samurai, an enrichment education franchise focused on computer programming and IT. What attracted Jeff to franchising was seeing his vision of empowering kids with in-demand skills to grow in different locations without physically needing to be there.

Jeff shares his business model which involves a lot of relationship-building with schools and really finding his tribe of people who value education in coding. And more than the education, Jeff's programs help kids with a talent for coding to really explore their passion and, sometimes, even pay it forward. He also shares how his own kids help in the business and learn about entrepreneurship too.

HIGHLIGHT QUOTES

Franchising is the perfect model for Jeff's vision - Jeff: "I always liked that idea of creating something that I could sell that has recurring revenue, that has other people doing the business, and providing revenue back to me. So franchising was a great fit to do that. It really checked those boxes off to say alright, can I create something of value that people want to bring to their community, would give them an income, and also give me an income."

Programming teaches kids how to solve problems - Jeff: "As parents, you try to eliminate as many problems as you can for your kids, so you solve a lot of things. And there has to be some line where you're like, alright, you need to fail this time or these couple of times, and problem-solving is a big thing that we teach in a safe way, in class, because computer programming fails more than it succeeds, especially the first time."

Connect with Jeff and Skill Samurai:

Linkedin | Website

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin Oldham talks about the value of hobbies to entrepreneurs. Most entrepreneurs put themselves at the bottom of the priority list. However, Kevin is living proof that serving yourself with activities that make YOU happy (and no one else!) is the key to serving the people who depend on you even BETTER.

HIGHLIGHT QUOTES

Hobbies — Serve yourself first to make you serve others even better - Kevin: "I am here to share with you and give you permission and actually tell you it's your fricking responsibility to do things for yourself because if we can't do things for our self, we can't bring our best selves to the people that we serve, and the whole thing is just a big logic bust, and I'm here to tell you that I am living proof that when you get a hobby, it doesn't have to be martial arts, it could be anything, whatever it is, but you get something that you can do for yourself that makes you feel good."

Hobbies improve you by making you compete against yourself - Kevin: "It's got to be something that I feel like if you're competitive—and if you're an entrepreneur, you better be competitive—that allows you to be competitive against yourself, meaning you can get better daily by doing that thing that you enjoy."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin features Nick Fazio, the Founder, and CEO of Quick Mobile Repair. Nick pioneered the 15-minute iPhone screen repair back in the early days when you could only get an iPhone 3GS from AT&T. With $6000 and nothing but his intuition, he became the repair guy of Scottsdale.

After the success of his shop, Nick met his business partner, Allen, and quickly opened 4 locations. By 2020, they started franchising and this would prove to solidify Quick Mobile Repair's status as an essential service. Today, they have 15 locations open in the US with a total of 90 locations sold and 15 more locations in the pipeline.

HIGHLIGHT QUOTES

Skills can be taught but care makes a franchisee truly valuable - Nick: "We look at our best-performing stores, our store leaders, who care the most? Who really cares if their store's doing well? Those people, in my opinion, are irreplaceable."

Gadget repair is an essential service - Nick: "COVID didn't do wonders for the world but for our business, it was very lucrative. I mean, you're trapped in your house, and you need your laptop and your computer. So it became we were an essential service. We didn't shut down and our sales jumped 30-40% from pretty much April on."

All stores are connected via Slack and have their knowledge bases available - Nick: "All of our stores are talking to each other on an hourly basis. So if somebody gets a phone that you've never heard of... someone will put a message, how can we fix this? Then you have 80 technicians who could answer questions, and you have it at the drop of a hat."

Connect with Nick:

LinkedIn | Website

Find out more about Kevin and Franchise My Business:

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In this episode of the Franchise My Business podcast, Kevin Oldham shares his insights on the dynamics between the franchisee and franchisor when it comes to communication and alignment. Open communication is essential because it helps define goals and needs, and even more importantly, helps solve any friction within the business.

HIGHLIGHT QUOTES

There are many factors that impact the relationship, so keep communication open - Kevin: "If you don't have a culture of open communication between franchisee and franchisor, consider ways to do that. And make it so that it is productive and results-oriented."

There's friction in the franchisee-franchisor relationship - Kevin: "There's friction everywhere. Your job as a franchisor is to go out and reduce that friction and listen to your franchisees. You don't have to do everything they say by the way but it is your job to listen and take into account what they're saying and furthermore determine if it makes sense for the organization."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin features Scott Hoots, the CEO of QC Kinetix, a regenerative medicine-based franchise system based in Charlotte, North Carolina. Scott shares how their relatively young business closed out in 2022 with under 170 locations open in 30 states.

They have already opened 10 new locations in January and have another 80 scheduled for the rest of the year, which is all part of the 500 franchise licenses already sold to be developed over the next 10 years.

Scott gets granular with their area developer model which divides geographies via designated marketing areas (DMAs) and how they devised an open 1-day a week model that serves patient needs while keeping overhead costs low. Education is huge so Scott talks about their 4 pillars which cover qualifications as education and how this is handled solely by the call center.

HIGHLIGHT QUOTES

Basing the area developer model on DMAs - Scott: "I just call it an area developer model. So the country is divided into DMAs, designated marketing areas, that are based on, where households get their television and radio signals from, so I don't know how many DMAs there are, 225, something like that. So we took all the DMAs and each one of those DMAs represents a development opportunity, and how many locations you can develop depends on the size of the DMA."

The 4 pillars of QC Kinetix - Scott: That's the job of the call center is to educate the consumer. We have 4 pillars that our business operates on; advertising, qualification—which is the call center part, so you can say qualification is equal to education—the consultation process, and then excellent care."

Connect with Scott:

LinkedIn | Website

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin Oldham talks about why he started his digital marketing agency. While there are many similar agencies, he figured that there is space for an agency that does things on time, on budget, and with integrity. He shares how his kids were central to this decision, and that there is never a perfect time to start.

HIGHLIGHT QUOTES

Becoming an entrepreneur to learn and give authentic lessons - Kevin: "I wanted my kiddos, when we had these conversations like what we're having now about the future and all these things, I wanted to give them counsel very authentically without being a hypocrite."

Start now if you have a burning desire for entrepreneurship - Kevin: "The timing's never perfect. If you sit on the sideline and wait, life is going to pass you by. And the reality is none of us know when we're going to fall off this big rock when our time's going to be done."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin features Matt Lavinder, the Founder, and the President of New Again Houses. There are a lot of ways to flip a house, but it's still more of a full-time commitment and not something you can simply do on the side.

Matt talks about the time, effort, and dedication when it comes to franchising, especially in the real estate industry. He also shares his insights on the technology side of fix-and-flip franchising and the reliable tools they currently use for productivity and efficiency.

HIGHLIGHT QUOTES

Franchise your own business first - Matt: "You have to franchise your local, core business because you have to step outside of that. You have to set that business up for a stranger to operate so that now you can focus on franchise business because they are two completely different full-time jobs."

Think about how many persons are actually attached to different franchise locations - Matt: "Good franchisees are built on great processes but even if you have good numbers and good processes, there are always humans involved."

Connect with Matt:

LinkedIn | Website

Find out more about Kevin and Franchise My Business:

LinkedIn| Website

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In this solo episode of the Franchise My Business podcast, Kevin Oldham shares that he chooses to take an ice bath every Sunday because it builds mental fortitude and instills a sense of discipline. Ice baths are uncomfortable, which is precisely why Kevin has made it a weekly habit to help him become mentally strong.

HIGHLIGHT QUOTES

An ice bath sucks but builds mental fortitude - Kevin: "You've seen athletes do this type of stuff for years, but there's a reason that I choose to do one every Sunday, and the health benefits are secondary. The primary reason is that it sucks. It's not fun and it's very uncomfortable, and that's why I do it. I choose to do things that are uncomfortable, that doesn't come naturally, because they help you, at least they help me, build mental fortitude."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin features Glenn Leingang, the Chief Development Officer of Generator Supercenter. Generators are absolutely necessary for areas where the weather can turn unexpectedly and cut power.

Glenn shares how a hurricane jumpstarted the business idea and the point when they figured that they can thrive as a franchise. Today, Generator Supercenter has 44 open and 92 sold locations. Glenn shares how they partnered with Generac to help with their orientation of new franchisees and the very real way they give both homeowners and franchisees peace of mind.

Caring for people is at the heart of the franchise and Glenn talks about celebrating wins with their team and their upcoming initiatives such as the Generator Supercenter University.

HIGHLIGHT QUOTES

Growing from a national to an international franchise - Glenn: "We have 44 open now, we have 92 sold. And in terms of international, actually, I was just looking on my calendar, next Monday the 30th, we have calls with our attorney and our Canadian attorney that we are interviewing right now and we will be bringing Generator Supercenter to Canada really Q3, Q4 this year and we're just so stoked about it."

Care for others is a requirement to franchise Generator Supercenter - Glenn: "I think all those things start with the leadership. Matt and Steve, that's who they are. And it's easy to follow and if you don't care about people, you're not going to last here alone in our corporate headquarters but also, it's interesting. One of the things that I try to hear is, before we award, the stories of people caring for people or the potential candidate caring for people before they even got here."

Connect with Glenn:

LinkedIn | Website | Email | 281-475-7116

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin Oldham talks about his journey as an entrepreneur, particularly what inspired him to become one. Kevin talks about what his parents instilled in him by simply allowing him to follow his interests early on, even if it wasn't exactly related to business.

HIGHLIGHT QUOTES

An early mindset of getting into business - Kevin: "A lot of times we overcomplicate things. Business is about problem-solving and value creation. Younger people say, 'Hey what's the best business to get in?' and everything like that. Whichever one you enjoy, people will pay you for, and you're creating value in excess of the payment you're getting compensated for."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin features Matthew Rivera, CEO of The Inspection Boys at Loyalty Brands. He shares his entrepreneurial spirit and how he saw an opportunity in home inspection, founded his company, and grew it until he could leave his lineman job.

Matthew shares how partnering with Loyalty Brands clarified what they did and did not do well as a business, which allowed them to focus on growing to 14 locations open and 30 in the pipeline. He also talks about what's next for them and trusting the system of growth and progress.

HIGHLIGHT QUOTES

Mentor others to run a business and set them up for success - Matthew: "Each year that I was teaching, I would have a hundred or 200 people come through and I'd see why they were failing over and over. And most of the time they weren't failing because they weren't good home inspectors, they were failing because they didn't know how to run a business. And that was like the key to everything. It wasn't that they couldn't go out and inspect the home. It was that they didn't understand marketing."

Learning from mistakes with sales and marketing - Matthew: "It was the old saying, we were working in the business, not on the business. So we were doing home inspections, teaching the school. So our thought process was let's hire the sales team, let's hire the marketing team, and if they could do all of that, the franchise will sell itself, and then we could do the teaching later. And you know, it didn't work."

Connect with Matthew:

LinkedIn | Website

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin Oldham discusses a book he is currently reading and highly recommends called Buy Back Your Time by Dan Martell. He digs into a concept called the Buy Back Loop that gives CEOs the basic maths to determine how to get someone better suited to do a job while they focus on tasks that move the needle as a CEO. This allows CEOs to focus their time on more valuable tasks without sacrificing the operational needs of their companies.

HIGHLIGHT QUOTES

The math of buying back your time - Kevin: "When you're feeling pain, what you want to do is you want to audit the task that you're doing. And if it's something that can be offloaded to somebody else where he uses a variable, basically a quarter of your hourly rate. So let's say you make a hundred dollars an hour as CEO or whatever it is, and then you want to buy back some of your time. A good buyback rate would be $25 an hour."

Check out Buy Back Your Time and other resources here.

Find out more about Kevin and Franchise My Business:

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In this episode of the Franchise My Business podcast, Kevin features Hansel Lynn, the Founder, and CEO of theCoderSchool. He shares his unconventional entry into franchising, first as a franchisee of School of Rock, then as the founder of his programming school, then currently as its franchisor.

He shares that the values of his franchisees come first and foremost when considering who to share his brand with. Despite being in Silicon Valley, theCoderSchool is not beholden to investors and is entirely bootstrapped by Hansel. Hansel talks about the joy of teaching kids, the love for coding, and giving them a space to nerd out with instructors who share their passion.

HIGHLIGHT QUOTES

Bootstrap your franchise if you're willing to learn things yourself - Hansel: "I always saw that you always needed to raise a lot of money, it might be a million dollars to start up your own franchise. And what I found is I just don't think that's the case at all."

Values and passion drive the franchisees of a kid's business - Hansel: "I think easily the best franchisees to work with, they're the folks that are really passionate and just really have that energy. Somebody like you, in fact, somebody who's easy to talk to, easy to set up a relationship with, kind of the folks that I just would go and have a beer with. That's what I always tell people. We're never looking for somebody who's in it for the money."

Connect with Hansel:

LinkedIn | Website

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin Oldham shares his infinite commitment to becoming the filament in the lives of the people that he touches. He commits to encouraging others to see the goodness in themselves and shares that having an infinite commitment is what takes you through bad days. For entrepreneurs and franchisors, it starts with knowing your why and creating a trickle-down effect.

HIGHLIGHT QUOTES

Find your why and make an infinite commitment to it - Kevin: "What is the message for you as an entrepreneur, as somebody who's maybe thinking about franchising or are you are a franchisor, figure out why you are on this huge rock. Not your business, why you as a human being are on this rock. Figure it out, then once it out, make a commitment to yourself that that's how you're going to carry yourself."

Find out more about Kevin and Franchise My Business:

LinkedIn | Website

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In this episode of the Franchise My Business podcast, Kevin features Rhyan Finch, the Owner, and CEO of 1st Class Real Estate. He talks about his business model which started with them giving it out for free as a proof of concept until its current iteration with 100+ locations and 1400 agents.

Rhyan shares the challenges of being too many things to too many people, but on the other hand, solving a variety of problems just as well. He recalls how they pivoted to virtual ahead of the curve when COVID hit and how focusing on profitability makes the difference between just growth and actual success.

HIGHLIGHT QUOTES

Offering ancillary services as a service - Rhyan: "We can take one key player, whether that's training on our CRM or the training on our transaction management, or the training on sales, and so ultimately, everyone kind of goes in and has a lane in what they do. We onboard and offboard their people so it's just frictionless for them that it's having that extra person. We help them with the accounting side of it. So then we have other ancillary services, so even while that's it, we're doing services as a service."

A disruptive model for franchisees and agents - Rhyan: "We want our franchisees to own a real estate company, a mortgage company, and a title company. And we want them to give them a hundred percent commission, we want them to make money. They own the lion's share of mortgage and title."

"So now the hundred percent agent gets all the money into that, but then they share in equity and mortgage and title, depending on the state, with the agents. And the agents getting 3 checks and a hundred percent commission which is just disruptive."

Connect with Rhyan and learn about their sales positions:

LinkedIn | Facebook | Website | Book

Find out more about Kevin and Franchise My Business:

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In this episode of the Franchise My Business podcast, Kevin Oldham discusses how to get started with franchising—and the good news is that done is always better than perfect. Kevin shares the top things you need to jumpstart your business: create a list, look at what others are doing, and get a first draft up and running.

HIGHLIGHT QUOTES

Start with a list of things you need to create - Kevin: "Make a list of all the things that you have to create, all the assets you have to create, all the resources that you have to assemble for your franchisees to be able to operate their business. So that's step number 1."

Everything except legal can be imperfect in starting your franchise - Kevin: "Done is better than perfect 100% of the time, except for legal aspect, make sure you get that dialed in. Get the legal aspect dialed in, get that as close to perfect as possible. Everything else, done is better than perfect."

Find out more about Kevin and Franchise My Business:

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In this episode of the Franchise My Business podcast, Kevin features Kara Martin, Attorney, and Partner at The Franchise & Business Law Group. Today, she gives an inside look into the legal side of franchising and provides a legal backdrop to the licensing process that founders must go through.

Kara advises aspiring franchisors to find a franchise attorney, learn the steps, and take the time to fine-tune processes before making a final decision. However, she also says that if a founder has a solid WHY, then jumping into franchising is also completely viable.

HIGHLIGHT QUOTES

Franchising vs licensing: Founders have more control over franchising - Kara: "Franchise is actually a license and so there are just various types of licensing, and franchising is one. It's one of the most complex types of licenses. The reason franchising is a great option, as opposed to just a trademark license or another type of IP license or product distribution license, is it allows the franchisor or the founder to maintain a lot of control."

Get educated and prepare to make your franchise a success - Kara: "My recommendation? Get into legal earlier than later. And the reason for that is it might not be the right time to start franchising, but what I can do and what a good franchise attorney can do is give you the tools and the steps to take and prepare."

Connect with Kara:

LinkedIn | Website

Find out more about Kevin and Franchise My Business:

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In this episode of the Franchise My Business podcast, Kevin Oldham discusses the book The Gap and The Gain by Dan Sullivan. He shares what it means to live in the gap versus in the gain and why the latter is a healthier way to evaluate yourself against yourself.

Living in the gain is a great way to recalibrate your way of thinking so you do see what you have already achieved while also having a clear vision of what you still hope to gain.

HIGHLIGHT QUOTES

The gap blinds you from what you have already achieved - Kevin: "We will call that living in the gap, the gap between what you have now and what you aspire to have in the future. So what I don't have today, that is the gap."

The gain shows you the progress you have made - Kevin: "Look at your calendar, look at what meetings you have that day. It'll start to stir up conversations around what was happening 365 days ago or you can do the same exercise 5 years ago. When you do that, you're going to take a look at the gain, how far you've come from that previous point to today."

Find out more about Kevin and Franchise My Business:

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In this episode of the Franchise My Business podcast, Kevin features Grant Gooding, Founder, and CEO of PROOF. Experience in mergers and acquisitions has given Grant insights into how to create messaging that resonates not just with end customers, but with potential franchisees as well.

He shares how to use data and research and to present it in an interesting way so prospective franchisees see a way to turn their capital into profit. This reveals what is truly important to the people you are selling to, from what their aspirations are to what they expect from your brand, and to use it as a competitive advantage.

HIGHLIGHT QUOTES

Messaging to franchisees and end customers can be 2 different things - Grant: "What are the elements of our business model as a franchisor that we can communicate to our franchisee that is gonna get them to go, this is a good opportunity? This is something for me, I want to hang my hat on and run with?"

"Oh, by the way, here are all the value propositions and unique selling propositions and things that are gonna allow you to be successful in the market, in whatever marketplace you're in. So it's not always a linear type of relationship that exists between how we have to message to a franchisee versus our end customer. They may be completely separate.

Understand the nuances why your customers show up - Grant: "One of the reasons that M&A failures happen a lot in integration is we don't really understand those nuances. And those are the nuances that human beings buy, and if you change a little thing, you're like, wait a minute, all we did was get rid of this or change our hours a little bit. How come it had this dramatic effect on our business? It's because you truly didn't understand why they're showing up. You just knew that they did, so it is kind of a false confidence."

Connect with Grant and Proof:

LinkedIn | Website

Find out more about Kevin and Franchise My Business:

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In this episode of the Franchise My Business podcast, Kevin Oldham shares why exceptional service will be the reason why customers keep coming back in 2023. The fact is that there are fewer business opportunities, so the key is to win those deals that DO come through with a standout service.

HIGHLIGHT QUOTES

With fewer business opportunities, you need to deliver exceptional service - Kevin: "The name of the game here is if we're going to have fewer people walk in our doors, is to try to educate them about our other products and services and increase the ticket amount or lifetime value of the customers that continue to come back."

Find out more about Kevin and Franchise My Business:

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In this episode of the Franchise My Business podcast, Kevin features Cliff Kennedy, CEO of Frios Gourmet Pops. Cliff shares his passion for entrepreneurship and how he fell in love with Frios Pops, so much so that he went from the brand's newest franchisee to its franchisor in 8 months.

He talks about meeting the challenge of the pandemic and making the leap out of brick-and-mortar to go fully mobile. For Cliff, franchising as a business model and mental toughness are the secrets to entrepreneurial success. He talks about having a shared vision as a franchisor and making dreams come true as a result of that.

HIGHLIGHT QUOTES

Training mental capacity through business and marathons - Cliff: "As we found these entrepreneurs, they're all nervous or can I do this? And so for me, this is my way that I'm just of a mindset that we are capable of so much more mentally, but we get so comfortable."

"And if it's business, and I tell everyone, you can test yourself every day with your education and your smarts through business or training your body physically through going for a run or working out or a walk, whatever it is, but we rarely test our mental capacity of what we're truly capable of."

Being a franchisor means you make dreams come true - Cliff: "That's what I love... like I know that when I'm bringing on new entrepreneurs into our system, as we scale and hopefully hit 500 territories in years to come... that's what I love to do is like I get to see it and I get to speak from an experience like you're capable of so much more, giving them their tangible goals and knowing that we're chipping away and meeting their dreams."

Connect with Cliff:

LinkedIn | Email | Website

Find out more about Kevin and Franchise My Business:

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In this episode of the Franchise My Business podcast, Kevin Oldham shares the top 2 coolest reasons why franchising is so rewarding as a business model. Not only does it allow you, the franchisor, to make a significant scaled impact even with a small team, but you also get to create a pool of people who row in the same direction with shared business goals.

HIGHLIGHT QUOTES

Kevin: "You're taking the intellectual property that you've come up with, you're sharing that business model with other entrepreneurs so that they can go do what they want to do with that business model and you get the benefit of your brand being taken out across the country or across the entire planet. For me, that is super, super cool."

Connect with Kevin:

LinkedIn| Website

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In this episode of the Franchise My Business podcast, Kevin features Dr. Ben Litalien, Founder, and Principal of FranchiseWell, a world-renowned franchise expert, educator, and speaker with expertise both as a franchisor and franchisee, and a supplier to the franchise industry.

Today, Dr. Ben shares his valuable insights on the mindset behind a successful franchisor and golden anecdotes on his own trial by fire in franchising. He talks about starting his consulting practice and teaching the business model in Georgetown. Ben also shares that the versatility of the franchise model and the nuances that actually make it complex are what attracted him the most to it.

HIGHLIGHT QUOTES

Choose your first franchisees very well - Ben: "First lesson, your early franchisees are the most critical. Choose the wrong ones, and your chances of success go way down. Choose the right ones, and your ability to scale quickly goes way up because they are your defacto advisors. They're living it every day, and you have to learn fast."

The value of a franchise can grow exponentially - Ben: "Lesson number two, the value of a franchise system is far greater than most business people or entrepreneurs understand. I mean, it is not uncommon to get an 8, 9, 10, or 12 multiple on a franchise business. And think about it, you're the franchisor, you might have one location that you're operating out of, but you got a hundred franchisees and you're taking all that revenue with very low overhead, and then someday somebody's gonna wanna buy that network from you and they're highly valued."

Learn to think as a franchiser, not as an operator of the underlying business - Ben: "Metanoia is I thought this way, now I think this way. And if you wanna be successful in scaling your business, and more specifically your brand, into a powerhouse, you've got to have metanoia. You have got to understand and think like a franchise, not like the underlying business. That's what your franchisees do every day."

Connect with Dr. Ben Litalien:

LinkedIn | Email | Website

Find out more about Kevin and Franchise My Business:

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In this episode of the Franchise My Business podcast, Kevin Oldham discusses the types of people that franchising does NOT work for. He shares that people who can't handle their baby being run by others are not a good fit.

He also talks about the paperwork involved and its necessity in running a franchise. If you can't handle that, then franchising is not for you. However, if you are okay with this, then franchising still remains one of the coolest business models out there.

HIGHLIGHT QUOTES

Starting a franchise involves a lot of supporting work for other entrepreneurs - Kevin: "If you're not ready to make that leap from cookie maker or whatever your widget is that you make in your business or the service that you provide, if you're not ready or willing to make the leap from an entrepreneur who's working on their own business to an entrepreneur who's going to support others in their journey, then a franchise is a horrible idea for you."

Paperwork and additional cost are a necessity in franchising - Kevin: "We have a bunch of legal documents that have to be presented every year. Those legal documents cost money. So if you're somebody who doesn't feel comfortable around complex legal matters or you don't want to sign up for the additional costs, those are things that you should also consider."

Connect with Kevin:

LinkedIn | Website

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Jose’s main focus of his work: "My work focuses on three key things. One is meaning and purpose. The other is resilience, managing stress, and anxiety as mental fortitude, and the other is complexity management. "

Jose’s definition of Infinite Purpose: "It's a purpose that okay, one in response to the longing of your soul by responding to it, your soul is going to grow, you're going to evolve, this is going to give you the most fulfillment, the more satisfaction, the most, no matter what you face adversity or success or failure, they both help you grow, they both fulfill like, they both feed your soul slowly, so you find meaning in everything."

Connect with Jose:

Jose Bolaños | Hite Digital | HiteDigital.com

Connect with Kevin:

LinkedIn | Website

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Franchises benefit both entrepreneurs and local communities - Kevin: "I love the impact that operating a franchise system can have on the world, not only on entrepreneurs and helping them get what they want in life, but also on the people that those entrepreneurs serve in their local communities. I just think it's such a beautiful business model."

Franchising is the smart way to go about business - Kevin: "What I'm excited to share with people is the formulation of the business idea. I remember when we whiteboarded United Real Estate, figuring out how we're going to build this business model, and then seeing what it's like when it comes to life. That's a really cool inflection point in a business."

Connect with Chris:

Chris Decker | Salescast | Salescast.co

Connect with Kevin:

LinkedIn | Website