To develop a winning digital marketing strategy you need to:

1. Clearly identify your business objectives
2. Define your Key Performance Indicators (KPI's) - metrics driving toward your business objectives
3. Do your research and identify strategies that have worked for similar businesses
4. Stay focused and scale up as needed

By following these key points you'll be in a better position to build out your strategy and assure that your marketing budget is moving in the right direction.

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