Performance Marketer

👉 Claim your Challenge Secrets goodies from Pedro here: https://challengesecrets.com/eric

👉 Don't forget to sign up for the SurveyDetective VIP Waitlist: https://surveydetective.io

If you're not doing any challenges as part of your marketing strategy, then you're leaving a massive amount of money on the table.

That's what I realized during this episode with the marketing genius Pedro Adao.

Pedro Adao, aka The Challenge King, is the brains behind online challenges. He has helped big names in the industry, like Russell Brunson and Dean Graziosi scale up their businesses using the challenge model.

With the challenge model, he makes eight figures yearly with zero high-ticket offers and zero sales team and has gained over 41K customers and 300K email subscribers for the past three years, all through the back of challenges.

I could listen to him all day as he talked about challenges, but today he has dropped some value bombs that I think would really help you scale your business.

In today's episode, Pedro and I talk about…

Why are challenges so effective?
Paid vs. free challenges
How to pull off an effective challenge?
and a whole lot more

If you want to crush your next challenge or learn more about selling effectively and building a profitable business from challenges, then make sure to tune in. You don't want to miss this one!

Let's dive in!

Key Takeaways:

Introduction (00:00)
Meet Pedro (01:00)
What is a challenge, and why is it effective? (07:50)
Paid vs. free challenge (18:09)
How long should a challenge be? (31:19)
What does a 5-day challenge look like? (33:40)
Selling your core offer during the challenge (38:19)
What's the takeaway after the 5-day challenge?? (40:29)
How to pull off a good challenge? (43:11)
On free giveaways and swags (44:08)
Episode wrap-up (45:36)

Additional Resources:

Claim your Challenge Secrets goodies from Pedro here: challengesecrets.com/eric
Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric:

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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👉 Sign up for the 5-day FREE challenge at http://buildmybiz.io and claim your BONUSES from us at http://buildyourbiz.io

👉 Don't forget to sign up for the SurveyDetective VIP Waitlist: https://surveydetective.io

Guys, it's happening! My mentor and good friend Russell Brunson of ClickFunnels and other big names in the industry are doing a 5-day FREE challenge where we show you how to launch your idea into a business step-by-step.

And this works even if you don't have tech skills, don't know what ClickFunnel is, or don't have a product at all!

Once you sign up for the free challenge at http://buildmybiz.io, you'll get a 30-day ClickFunnels trial for FREE. While you're at it, you'll have experts like Dean Graziosi, Daymond John, Grant Cardone, Jenna Kutcher, and a whole bunch of others teach you their expertise.

And it gets better than that!

I've partnered with the amazing "Music Hustler" and ad expert Kristine Mirelle, and we're throwing away our own BONUSES at http://buildyourbiz.io.

If you sign up and upgrade to VIP through our link, you'll have Kristine and me as your coaches, and we'll teach you many things every day until you launch your business, including the biggest roadblock in every business - traffic generation.

Yep, we'll teach you how to drive traffic to your offer and turn those visitors into paying customers!

So, whether you're an entrepreneur who wants to scale things up or a newbie who wants to quit their job and start a business, this one is for you. Make sure to tune in to this episode for full details!

Let's get started!

Key Takeaways:

Intro (00:00)
The 5-Day free challenge with Russell Brunson (01:03)
ClickFunnels 2.0 launch (02:45)
Let these experts teach you (04:07)
Kristine Mirelle and I will be your coaches (08:07)
What you'll get when you sign up with us? (09:08)
How Kristine and I can help you? (11:47)
A peek at buildyourbiz.io (14:59)
Final thoughts (17:38)

Additional Resources:

Join Russell Brunson’s 5-day FREE challenge to launch your business here
Claim your $39,119 worth of FREE bonuses from us here
Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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How badly do you want a business? Can you build a business with nothing?

Then let me demonstrate in today's episode of the Performance Marketer that you CAN build a very profitable business even if you have nothing.

Friends, that's the beauty in today's world. 'Coz, you can do business with just about anything by leveraging someone's company and calling it yours.

Of course, you have to have an agreement with the business owner you want to partner with. And that's just what I did with my fantastic friend Ryan Helms, founder and CEO of Legacy Media.

Ryan is scaling up his podcast agency business by offering quality short-form content to his target market. However, to fast-track his process, I'm gonna promote his service while adding value to it and package it as mine so I can scale up the pricing.

To better explain how things work for this setup, tune in and watch the full episode as I discuss…

how to add more value to someone's business
how to generate leads
an effective segmentation process
scaling up a podcast business strategy
and so much more

If you're thinking about starting a business but don't have anything, to begin with, this episode could just be what you're looking for.

Let's get started!

Key Takeaways:

Intro (00:00)
Making money from short-form content (01:00)
This is what I do with leads (04:19)
How to be an agency and create content (10:06)
Leveraging Russell Brunson's #1 advice (12:02)
The segmentation process (13:19)
Scaling a podcast agency through certification (16:26)
Episode wrap-up (21:05)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Is your sales funnel converting well? Or are you leaving tons of money off the table?

Well, you’re just one of the many who only convert 3% of their webinar registrants. But what about the 97%?

Whatever your answer is, even Russell Brunson of ClickFunnels was convinced right off the bat that FunnelHub is the next big thing - that it should be a part of ClickFunnels 2.0.

And that’s what we’re going to talk about today.

Joining me in today's episode of Performance Marketer are two of my good friends, Mike Schmidt & AJ Rivera.

Mike and AJ started a web design and digital marketing agency in 2003, which then evolved into the making of FunnelHub.

FunnelHub is a system for funnel-driven businesses and local businesses.

Its number one job is to accept traffic from sales funnel visitors' searches and refer those visitors back into the proper funnel. It guides your potential customers into places where they need to be regardless of where they're at in their buying cycle.

So, in today's episode, we're going to talk about…

How FunnelHub started
What is FunnelHub
FunnelHub integration in ClickFunnels 2.0
Success stories
and a whole lot more

Whether you're already a sales funnel pro or looking into building your first funnel to grow your business, make sure to tune in and learn how FunnelHub works and why you need one.

Let's get started!

Key Takeaways:

Intro (00:00)
Meet Mike and AJ (01:06)
From agency owners to FunnelHub builders (03:14)
What is a FunnelHub? (08:44)
FunnelHub's structure (11:43)
Success stories with FunnelHub (18:32)
FunnelHub in ClickFunnels 2.0 (21:36)
Teaching agencies about FunnelHub (28:26)
Episode wrap-up (32:47)

Additional Resources:

Check out agencycoach.com/beer for goodies you don’t want to miss!
Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Are you a talented artist dreaming of making a living using your passion for music?

Then today's episode could be a life-changing one for you.

Joining me in today's episode of the Performance Marketer is the founder of Music Hustler, Kristine Mirelle.

Kristine is graciously sharing with us how she went from being a starving to a professional musician turned multi-million dollar business owner.

Like most aspiring singers, landing a record deal is the primary goal if you want to get into this competitive industry.

But in today's generation, you don't only get into it through pure talent. Most of the time, having an entrepreneurial spirit does help you to move the needle.

And no one knows that better than Kristine.

She built Music Hustler to help independent artists get their breakthroughs even if they didn't sign with any record labels or have a huge fan base.

So in today's episode of the Performance Marketer, we're going to talk about...

Kristine's life journey (from being homeless to managing her own business)
how she grew her business using ads
marketing strategies using Survey Detective
and a lot more

And she will prove to us that you can make more than just decent money with your musical talent.

If you think this is something that would inspire you to take action, then make sure to tune in to today's episode.

Let's dive right in!

Key Takeaways:

Intro (00:00)
Meet Kristine Mirelle (01:10)
How to take your passion into a business (02:27)
Music Hustler's value ladder (10:00)
"The ad is equally as important as the offer." (13:06)
Which is better - video or static ads? (16:00)
Good enough is better than perfect (24:33)
You have to have thick skin (29:06)
Music Hustler and Survey Detective's collaboration (39:45)
Episode wrap-up (52:06)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Photographers can't make decent money and live a good life at the same time.

Well, that's already a thing of the past!

Joining me in today's episode of Performance Marketer are two of my friends, Sarah and Erin.

Sarah and Erin had done remarkable things even before the internet became a thing. And they are here to generously share with us how they built a thriving photography business while caring for their family and living a well-balanced life.

They're the living proof that between having a life and money, you don't necessarily have to pick one; you can have both!

And in today's episode of Performance Marketer, we'll talk about

the process of creating a high-ticket coaching program
challenges of running a photography business
how to scale up a photography business
and a whole lot more…

If you love to take pictures and turn them into a profitable business, or if you already have a photography business and are wondering how you can get consistent bookings while having a life, then this one is for you. Make sure to tune in to today's episode!

Let's dive right in!

Key Takeaways:

Intro (00:00)
Meet Sarah and Erin (03:20)
From a corporate job to being her own boss (07:29)
You can have a life and make money (12:23)
How it all started - 150k on its 1st week (14:58)
Creating a high-ticket coaching program (23:36)
Challenges of running a photography business (38:58)
How to scale a photography business (45:33)
Serving your clients better (47:28)
Episode wrap-up (59:41)

Additional Resources:

Grow your photography business using these resources from Joy of Marketing here
Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Building a business that makes millions of dollars doesn't mean giving up happiness.

Contrary to popular belief, you can earn money while having fun at the same time. That's one of the few things we'll get to learn from our amazing guest for today - Liz Benny.

Liz is a life and business coach, and she helps entrepreneurs and business owners grow their businesses exponentially while living their best lives through her signature KAPOW method.

So, in today's episode with Liz Benny, we'll talk about..

Liz Benny's journey (from working in the corporate world to building her own business)
how to find happiness in what you do while making money
Liz's unique human superpowers
and so much more…

If you need a light-hearted talk for inspiration or if you're looking for someone who can help you with your entrepreneurial journey, make sure to tune in to today's episode of Performance Marketer!

Let's dive right in!

Key Takeaways:

Intro (00:00)
Meet Liz Benny - The Queen of Kapow (01:00)
Making money while serving a bigger purpose (08:52)
Liz's rare-to-find coaching style (14:41)
There's a business in just about anything (21:34)
Business is mostly a head game (27:43)
You don't have to convince people (31:47)
From being one of ClickFunnels' faces to The Queen of Kapow (34:26)
Liz Benny's amazing superpowers (45:01)
Episode wrap-up (53:43)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Hey Performance Marketers,

What comes to your mind when you hear this Dan Kennedy quote (which was also quoted by Russell Brunson) - "Whoever pays the most to acquire a customer wins"?

I know many people have misunderstood this, so I want to dive deeper into this subject with simple Math while also sharing with you some valuable arbitrage strategies you can use.

Remember, though, that there are a lot of variables to consider before you decide to pay more for acquiring a customer and before even Google would award you with relevant traffic.

In today's episode, I'll talk about…

cost per click vs. revenue per click
how can you afford to pay more for acquiring leads
how Google makes money from ads
how do you become the most valuable offer to them
and more….

Tune in now as we dive deeper into the numbers with these arbitrage strategies and the absolute truth behind the saying - "whoever pays the most to acquire a customer wins."

So let's waste no time and dive in!

Key Takeaways:

Intro (00:00)
What's your revenue per click - explained (02:06)
How Google makes money from ads (08:26)
How can you afford to pay more (17:26)
Example of pay-per-click strategy (22:29)
Increasing the value of your offer (26:43)
How to figure out the value per click (31:01)
Episode wrap-up (34:50)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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I was building a survey for somebody in Survey Detective, and I asked them what their elevator pitch was. Surprisingly, they didn't know and had to sit down and think about it.

For those who are building or still planning on building a business, I highly recommend that you start coming up with your elevator pitch first. From there, you'll get a good hold on your business.

Coming up with an elevator pitch should be built using the four Ws. And once you've defined all four of those, it'll be easier to determine everything you need to get going.

So, tune in now as I share the four building blocks of a killer elevator pitch and some examples you can mirror.

You don't want to miss this one!

Let's dive in!

Key Takeaways:

Intro (00:00)
What's an elevator pitch? (01:11)
The 4 Ws in a winning elevator pitch (01:54)
Elevator pitch example #1 (03:55)
Elevator pitch example #2 (04:27)
Elevator pitch example #3 (05:03)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Tune in for this episode and find out honest answers to the most frequently asked questions that every beginner has about affiliate marketing.
👉 Don’t forget to sign up for the SurveyDetective VIP Waitlist: https://surveydetective.io

Luckily, you don’t have to earn a Harvard degree to be an affiliate marketer. Some of the best affiliate marketers I’ve known were street savvy, hustlers, and socially skilled. And they were all once like you - a beginner!

If this is your first time here, I’ve been doing an affiliate marketing series for the past few weeks. Today's episode wraps up what every beginner affiliate marketer should know.

So, I’ve compiled a list of the most frequently asked questions about affiliate marketing that you guys have sent to me. And if you know me by now, I only give honest answers to your questions.

Whether you already know what affiliate marketing is or are a complete newbie, make sure to tune in to today's episode. You don't want to miss this one!

Let’s dive right in!

Key Takeaways:

Intro (00:00)
It's a hustle business (01:11)
How do you get people to promote an offer that they already know about? (03:14)
How do you become an affiliate marketer? (05:28)
What do you need to do to be able to do it full-time? (06:54)
Is affiliate marketing easy? (08:27)
How do affiliates get paid? (12:05)
What is a Collected Revenue payment structure? (13:19)
How do you find affiliate sites? (15:52)
How much can a beginner make in affiliate marketing? (17:24)
What makes YouTube an amazing publisher? (20:22)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)
Sign up for the One Funnel Away Challenge
Sign up for a FREE ClickFunnels Trial
Master evergreen traffic strategies with Russell Brunson's FREE copy of the Traffic Secretsbook
Convert your audience into lifelong customers with Russell Brunson's FREE copy of the Expert Secrets book
Grow your company online using sales funnels with Russell Brunson's FREE copy of the DotCom Secrets book

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Hey, Performance Marketers!

I'm back with another affiliate marketing episode, but we're diving in a little deeper this time. Last week, we talked about how to start an affiliate marketing business and scale it up, and this time we'll look at how affiliate marketing really works.

You think that getting involved in affiliate marketing; you have to have a big audience. That would be great, but you can be in this lucrative business without the following. How? I'm going to explain that to you in this episode.

Tune in to this episode and discover:

how to start in affiliate marketing even without the following
how to let other people find your "who"
how to make a deal with affiliate managers and publishers to grow your business

Once you get it running, you can do it again and again with other offers - many of them have yet to be discovered.

So, let's dive in and see how successful affiliate marketing works!

Key Takeaways:

Intro (00:00)
How do you get started in affiliate marketing (02:12)
What is publisher ID, and how does it work (04:45)
Let others find your "who" and promote your affiliate link (05:47)
Different ways you can promote your affiliate offer (12:10)
How Ebates operate as a "glorified affiliate" (12:51)
Affiliate managers and publishers and their role in affiliate marketing (16:21)
Why you should diversify your offers and distributions (17:53)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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You've probably heard about affiliate marketing a dozen times. But have you ever thought about how it can massively change your business? If done right, you can scale your business quickly using affiliate marketing, even if you don't have that big following.

How does a few $1,000 a day sound to you?

And as a performance marketer driven by results, you can make serious money with affiliate marketing without answering to anybody. You get to do this with as many companies as you want, whenever and wherever, using the internet's power. The trick here is to make it work one time. And once you do that, the rest will follow.

Are you excited to dive into the world of affiliate marketing? Make sure to tune in for this week’s episode and discover:

What are affiliate marketing and the Dream 100
How can you build and scale your business with affiliate marketing
How to generate a few $1000 a day with affiliate marketing

You don't want to miss this one!

Key Takeaways:

Intro (00:00)
ClickFunnel's Dream 100 Strategy (03:48)
What is affiliate marketing (10:58)
Is Dream 100 different from affiliate marketing? (11:25)
The role of Facebook as a Dream 100 publisher (12:58)
A personal example of affiliate marketing (14:21)
How to nurture a lead and make them buy a product or service (16:36)
Identifying the different kinds of leads you're getting (17:42)
How to make money with affiliate marketing (22:33)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Today, on a very special episode of Performance Marketer, I’m joined by none other than Dean Graziosi!

I’m so happy to welcome Dean for his second time on the show.

As many of you remember, last year, he stopped by to talk about the Knowledge Broker Blueprint.

This year, he’s teaming up with the great Tony Robbins once again to bring us a FREE 5-day challenge!

Together, they’ve been at the forefront of the knowledge industry revolution, providing people with tools and strategies crucial for making money online by sharing their unique skill sets with the world.

The past year has been tough on many, and people all over the world are feeling uncertain about their future.

But the thing is, no matter how rough things get, we still need to be the ones in charge of our own destiny.

Above all else, we need to own our future.

Key Takeaways:

The latest updates from the knowledge industry and current trends (1:06)
How has COVID-19 affected the knowledge industry? (3:52)
People are starting to understand the power of specialized knowledge (5:22)
Knowledge is our greatest asset (7:29)
How Tony Robbins inspired Dean Graziosi’s career (9:57)
Why this is the biggest opportunity in business right now - and EVERYBODY can join (11:44)
How many niches are there in the online knowledge industry? (13:34)
Why are Tony Robbins and Dean Graziosi leading the movement? (16:56)
What is the Own Your Future Challenge all about? (20:20)

Additional Resources:

FREE Sign up for the Time to Thrive Challenge: Click Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

I am an independent Mind Mint, LLC affiliate, not an employee. I receive referral payments from Mind Mint, LLC. The opinions expressed here are my own and are not official statements of Mastermind.com or its parent company, Mind Mint, LLC.

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How are you doing in today’s economic challenge? Are you finding ways to thrive? Or are you just sitting there and looking at how things would unfold? What if I told you that you have what you need to succeed in today’s crisis?

If you’re struggling with how to cope with today’s economic wintertime, then let me introduce you to a fantastic person who once made an impact on my life. He’s here on the Performance Marketer podcast to drop some value bombs and invite you to a challenge that will forever change your life.

Please welcome, one of the forerunners of self-education and a fantastic person, Dean Graziosi.

Dean is here to invite you to a 5-Day Free Time to Thrive Challenge with Tony Robbins and other big names in the industry (and this could be the last time that they're doing this). This challenge will help you discover what you can share, gain new capabilities, take action, and thrive meaningfully.

Tune in for this episode and discover:

what is the Time to Thrive Challenge, and what’s in it for you
how valuable your knowledge and experience are
the power of selling what you know and how to impact other people’s lives

You don’t want to miss this one!

Key Takeaways:

Intro (00:00)
The future of the self-education industry (01:44)
What is Time to Thrive Challenge (02:48)
Who should be coming to this challenge (06:10)
What you will get when you join the Time to Thrive Challenge (12:06)
How to package your knowledge, sell it, and impact someone’s life (20:26)
The challenge to learn and take action (24:59)
Eric’s personal experience with joining the challenge (26:10)

Additional Resources:

Dean Graziosi and Tony Robbins’ 5-day Free Time to Thrive Challenge
Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Are you tired of working constantly and having nothing to show for it? Do you feel stuck with your financial situation, like you just can’t get ahead? Are you ready to take control of your financial future? Do you want your money to start working for you?

Well, I cant help you with this.

But I know somebody who definitely can!

What’s more - that amazing person is here with us in today’s episode of Performance Marketer. You’ve probably had a chance to see her on TV. When the markets are crashing, or they are going really up, my guest is there to comment on the situation.

Ladies and gentlemen, today I’m talking with Kiana Danial, aka Invest Diva.

Her mission is to inspire others and help them create generational wealth while having time to spend with their families. She has a whole team of people who help moms, women, and entrepreneurs, in general, take their financial futures into their own hands.

In this interview, Kiana shares some of her secrets, frameworks, and strategies to invest both in yourself and the markets.

Tune in for this episode and find out:

how she started her entrepreneurial journey after she hit rock bottom

how you can start investing in your future even if you have only $100

how she wrote a book in just two days

You really don’t want to miss this one!

Key Takeaways:

Who is Kiana Danial - Invest Diva (00:00)
You dont need a lot of money to start investing (02:21)
How Kiana got fired from Wall Street & started her entrepreneurial journey (04:10)
From $0 to Invest Diva & 3-step formula to reach the next level of income (09:54)
Understanding your risk tolerance (13:27)
Kiana’s investment strategy (20:08)
What is Kiana doing now - programs, books, investments… (25:41)
Who is Kiana allowing to work with her? (33:49)
5-point Invest Diva Diamond Analysis (36:23)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Hey Performance Marketers,

In today’s episode, I’m joined by someone I’m more than thrilled to have in my podcast. My guest is Brent Coppieters, a partner in ClickFunnels, who was blessed to be there and work with Russell Brunson from the very beginning.

Brent is going to share his journey from the day he met Russell to these days. He’ll also reveal how they grew their billion-dollar business and what challenges they faced building such a giant in the sales, marketing, and lead gen world.

If you have ever heard about Russell and ClickFunnels, then I don’t have to explain how much value you can get from someone who participated in building the company from scratch.

So, tune in for this episode and find out:

✔️ how ClickFunnels has become this big

✔️ what values they foster

✔️ how they managed to gather so many ingenious people in one place

✔️ how YOU can make money as their affiliate and literally make Russell Brunson work for you.

So, let’s waste no time.

Jump in right now!

Key Takeaways:

Brent Coppieters of ClickFunnels - introduction (00:00)
Brent’s background & how he started working with Russell Brunson (03:01)
The power of online business (09:04)
Brent’s family (11:42)
How does ClickFunnels happen & what are they technically doing there? (15:54)
How to make money with ClickFunnels’s affiliate program (25:26)
ClickFunnels’s video cards (29:56)
ClickFunnels’s journey - how did they grow? (32:11)
The importance of being coachable (38:50)
ClickFunnel’s community (41:22)
Recap (47:22)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Hey Performance Marketers,

I have a real treat for you today.

My Insurance agent wanted to buy leads but didn't know how to structure a deal or figure out what he could pay for a lead. So I promised to explain this to him in a call that I would tape and share with my community b/c I knew it was going to be amazing.

And it was!

This is for all of you (no matter what kind of professional you are) asking, How do I know how much I can pay for a lead? You can apply the model I gave to my insurance agent to any other branch.

Once you understand the numbers, you can compete with other media buyers and have hotter offers because you know what they don’t - your allowable per click / lead / sale or even booked meeting.

So, tune in as I’m walking my insurance agent through the numbers and building a working model for him from scratch.

You really don’t want to miss this one.

Let’s dive in!

Key Takeaways:

Intro (00:00)
Collecting information about potential clients (01:41)
Survey - cemetery.com example (06:43)
Why you need super high-quality leads (10:20)
Calculating the value of a customer (12:36)
Calculating other variables of the business before negotiating with a publisher (16:48)
Traffic quality matters (22:00)
Calculating allowable per lead / booked meeting / show up for a meeting (24:26)
How to scale your business - most people don't know this (30:43)
Would you pay me $750k for this? (38:29)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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When someone says they did a $1m in revenue, it doesn't mean they're taking home a million bucks.

But if you ask business owners what their operational cost percentage, net margin percentage, or other significant numbers are, I'm almost confident 9 out of 10 probably couldn't answer your questions.

I’m not sure why, but when I see all these entrepreneurs making such major mistakes in their business, that bothers me like crazy.

So I decided to unpack some key stages and indicators you should know to avoid common mistakes people make when building a business.

Tune in for this episode, as I’m analyzing indicators of 4 companies to clarify:

✔️ how to build your business

✔️ how to run your business

✔️ how to scale your business

✔️ why you have to know your numbers

And one of the most important things:

🔥 how to organize your business to live a good life in the process

You don’t wanna miss this one!

Let’s dive right in!

Key Takeaways:

Intro (00:00)
Work ON vs. work IN your business (02:17)
Building a business is like building a house (03:52)
Growing your business - hiring a team (06:59)
Know your numbers, don’t make this mistake (11:16)
Scaling your business in numbers (16:49)
The numbers need to work (23:25)
Acquiring other companies (27:48)
There's no secret sauce - you need to know these numbers (29:24)
Make money work for you (33:02)
How to operate the business more efficiently (37:10)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Hey Performance Marketers,

Last time we started talking about the Groupon business model, and in this episode, I’m going to wrap up the topic!

Today I’m focusing more on the company’s push marketing strategy and the way they’re generating their impressive revenue. I’m also playing with numbers, but this time really HUGE ones.

You don’t believe me? What if I told you that Groupon is sending 15 billion messages a month through email, SMS, and apps. Yeap, 15 billion! Or think of this - we said that Groupon has 24 million active users. That means they might have a few billion emails in their database.

Pretty impressive numbers, I say!

If you join me for this episode, you’ll also find out 17 things that Groupon sees as the most important for their push pipeline programs.

So, tune in and find out a ton of details you should be aware of when running an email campaign, which little thing can increase your revenue by as much as 800%, and even how to win free Mets tickets!

Let’s dive in!

Key Takeaways:

Intro (00:00)
How does Groupon generate all its revenue? (00:58)
Most important things in email marketing (03:15)
Importance of personalizing your messaging (04:50)
17 most important things for any of Groupon’s push pipeline programs (05:54)
Want to sell your business for $36m? Go follow this model! (13:50)
Win free Mets tickets (15:58)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Hey, Performance Marketers!

I have a treat for you today. It’s something you asked me to do. Actually, a few weeks back, I posted something about Groupon and their push marketing. I also said that I’d be glad to dive into the company if you wanted me to go further into the details.

You said yes, and here I am! Today, we're going to look at the Groupon company. In addition to its revenues and marketing strategy, I'm going to give you a high-level view of its journey from 2001 (when it went public and IPOed for a big number - $12.7 billion!).

As always, the best part (and the greatest value) of my presentation is the fact that if you understand this, you can put together a strategy for any business. Once you crack the code and figure out the numbers I’m explaining, you’ll be able to hack any company (private or public) you like.

And you don’t have to be a genius for this. You'll be able to literally model what you know works!

So, let’s dive in and see what works for Groupon!

Key Takeaways:

Intro (00:00)
Public vs. private company (02:17)
What does Groupon do? (03:16)
Who does Groupon target? (07:16)
Who does this work well for on the merchant side? (11:26)
Let’s talk about Groupon’s numbers (15:49)
What numbers really matter? (24:41)
Modeling similar business - the value of the company (29:45)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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There are many people who’d like to jump into the lead gen business but don’t really know what they should do. They often ask me what leads they should generate, where to find them, who to sell them to… You know, all of those really good questions.

The whole thing is simple for me, but I’ve been in this business like forever. Sometimes I just have to remind myself that I should explain how lead generation works so that you guys can recognize all the opportunities it gives you.

Today, I’m going to talk about how lead gen verticals work using the example of a lead gen portal in the senior care business. Residential assisted living is an expensive thing, so you can make serious money generating leads in this field.

Or you can apply the system to some other business - it works in any niche. That’s the beauty of this industry.

Tune in for today’s episode as I’m diving into how you can make money generating and arbitraging senior care leads.

You don’t want to miss this one!

Key Takeaways:

How a lead gen vertical works (00:00)
A Place for Mom - the details about the lead gen portal (01:40)
How to create your own lead gen vertical (05:21)
A hypothetical offer explained - example (07:26)
Arbitraging media scenario (08:44)
How to apply this in any vertical (09:54)
Contact me - I answer all questions (11:28)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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I was at a conference in Las Vegas a few weeks ago and I was so inspired by the people I met at the event that I recorded this episode there.

What actually inspired me? A ton of opportunities.

To be around so many people in a short period of time
To meet them in person
To present them your ideas
To build important relationships
To take a relationship to the next level
To get a new idea that you’ll work on in the future
To monetize the whole experience when the time comes

These are some of the points I’m diving into this episode.

Tune in and find out why business conferences are so important and how you can take advantage of those events to find advertisers and publishers.

You don’t want to miss this one!

Key Takeaways:

Intro (00:00)
How to plan a conference (01:05)
Build relationships (02:57)
A cost per minute (03:58)
Don't lock yourself in the room (04:40)
How to make an elevator pitch (05:28)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Wouldn’t it be great if there was a formula for selling anything? You know, a framework you should follow when creating an offer that would guarantee you a successful sale… Of course, it would be awesome!

And what if I tell you there is a model that can really help you build lead gen offers, surveys, or even an offer for a sales funnel? Plus - I’m more than willing to share the system with you (for FREE)!

But the best part is yet to come: Once you crack this code, it’s applicable in any business!

It’s all around quick fixes vs. real solutions and understanding customers’ disbeliefs, wants, and needs. That is exactly what I will talk about in this episode of the Performance Marketer podcast.

So tune in for this episode and find out:

how to overcome customers’ resistance
how to use quick fixes as hooks
how to always close a deal in the end

Let’s dive in!

Key Takeaways:

Perfect survey method - real estate example (00:00)
Getting into a realtor’s mindset (03:31)
Questions you should ask before creating an offer to sell anything (07:26)
Real estate agents are not all the same (11:12)
What does the seller want? (14:08)
Give them a quick fix as a hook (18:14)
Chiropractor & dentist examples (22:39)
Get consumers to believe (25:50)
The power of surveys (29:20)
Keep consuming this content - I truly care (34:47)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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A couple of weeks ago, I talked to somebody who didn't know how to value a company and what the valuable asset in their company was. I was kind of surprised, honestly. But then I thought…

“Wait a second! Probably more people don't know that. So, maybe we should talk about it!”

So today, we're going to talk about:

selling a business
how to understand what a company is worth
how to figure out if a market is right for you

I’ll dive into the topic using numbers and comps in the marketplace, explain how the stock market trades in multiples with the P/E ratio, and show how to value a company based on specific revenue numbers and multiples.

So stick around, we'll get into it right now.

Key Takeaways:

Intro (00:00)
The money's in the follow up (02:10)
What are they buying when buying your company? (05:03)
How do you know how much a company is worth? (06:09)
Using public companies’ reports to figure out the value of a company (11:18)
Don’t get caught up with share prices (cryptos example) (21:00)
There is room for everyone (24:14)
Investors like companies that have predictable revenue (26:27)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Hey Performance Marketers,

I’m still on a mission to obsess over the customer and make an impact on the lives of people who need help in this stuff. Last time we started talking about the process of evaluating media and determining if certain media buying campaign works for us.

There was a lot of maths, and we’ll continue the calculations today. Well, it’s better to say that we’ll be playing with numbers to figure out what’s the most profitable for us. Don't you roll your eyes - numbers tell us everything.

I just need several numbers to tell you what’s going on in a business - don’t need to look at its ad or landing page. And I want to teach you the power of data in a simplified way.

I could be diving into these things for days. But I’m trying to keep it simple and share the essence of the business - to filter what’s really important, so you don’t have to waste time on the noise around the core metrics.

So, let’s dive into optimizing and scaling the business, some more mistakes people usually make when buying media, and a tip or two on how to take a calculated risk.

Well, you better stick around!

Key Takeaways:

Numbers tell me everything (00:00)
How does your audience want to consume your content? (02:54)
Math is everywhere (04:55)
Making less margin but more money (08:02)
Increasing the amount of traffic but losing money (14:50)
How to make more money on the backend (17:25)
What can you afford per click to generate a lead (23:23)
I just want to obsess over the customer (29:54)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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“Give a person a fish, and you feed them for a day. Teach a person to fish, and you feed them for a lifetime.”

Are you ready to learn how to fish? Because I’m ready to teach you how to find the fish so that you don't need me (or anybody else). It's the high-level framework, the strategy you can use no matter where you're buying media.

Today, I'm going to take you through the process of evaluating media. I’ll show you how to buy traffic and determine if it works for you. What I want you to understand is the concept of analyzing the traffic and how to best optimize what you're doing.

Yes, it includes some math. When you’re going into buying traffic, there are a lot of numbers - click rates, open rates, conversion rates… you can dive in the stats all day long and go after all these different numbers.

But don’t freak out - I’ve simplified the process so you can focus on just a few numbers that really matter. I’ve taken out all other noise from the equation, I promise! This is how my mind thinks about this.

So tune in for the first of two episodes and find out:

how to analyze data to see if your campaign is working or not
how to optimize and scale the business
what mistakes people usually make when buying media

Let’s dive in and catch some fish!

Key Takeaways:

Intro (00:00)
Stop over-confusing things when evaluating traffic (02:41)
Calculating revenue per impression (09:41)
What is our cost to get that impression? (12:39)
It's not always about the margin that you're making (17:29)
How does Google make money? (21:29)
How to scale the business? (29:59)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Hey Performance Marketers, welcome to the second part of the episode - we’re going to continue modeling a new lead generation business. This time I’m diving deeper into email list management.

I’ve prepared some scenarios to show you how I guestimate if a project is worth investing in. I picked some real scenarios with pretty conservative, down-to-earth projections so you can see how serious money can be made in this business.

What’s the best part?

You don’t need to have any product to sell, or huge investment, or even employees - you can be a one-man shop and still be mega-successful. You only have to understand email marketing and be willing to hustle. (Good old hard work is always the right answer.)

So, tune in for the new episode and learn how to monetize leads by sending third-party offers, how to get revenue from an email list management partnership, and how you can be profitable with a 0.6% click rate.

Welcome to another episode that is worth listening to several times.

Let’s jump in!

Key Takeaways:

A one-man shop generating millions of dollars from email list management (00:00)
A list management agreement (example) (04:45)
The power of owning an email list (07:52)
Get 15-20 years of experience for free (10:05)
Variables and projections explained (11:20)
You have to hustle, but don’t share your equity without a really good deal (15:08)
What does the 0.6% click rate really mean? (17:29)
Pikers who spam people (20:59)
Groupon deals (example) (22:38)
A model to be always profitable (24:55)
Reasons to listen to this podcast multiple times (26:47)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Are you trying to start a lead generation business? Or maybe trying to figure out how to grow the business you already have? If you’re not sure what to do, I'm going to take you guys through something that's happening currently in my company, and I think you may find it helpful.

Right now, we're bringing in new people and building out different businesses. (Actually, that’s something we’re doing all the time.) So, I want to talk you through how we're modeling this out and what we’re doing from the start.

I’m reviewing an email list management business for two scenarios - generating/nurturing leads for a debt consolidation company and for a coach who sells a high-ticket program worth $25,000.

So tune in for the new episode as I’m explaining how I model out a new business to determine the success metrics based on data and decide if the investment is worth the risk.

Let’s dive in!

Key Takeaways:

Intro (00:00)
Test until you find a winner (01:38)
Successful lead generation businesses & margins for making money (03:38)
Lead generation businesses that break even (07:09)
How to nurture leads? (08:45)
The email side of a lead generation business (12:49)
Figure out what’s the spend (20:10)
Modeling a business - can we afford it? (26:16)
Would you spend $25k to learn how to make $1m? (30:28)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Hey, Performance Marketers! Are you ready to celebrate? My birthday, for example. Well, it was actually on 11 Feb when I recorded this episode, but it’s always good to have a reason for celebration.

My birthday actually inspired me to think about why birthdays are so important in our lives and entrepreneur journeys (and to share my thoughts with you). So let this episode be my birthday gift to you.

Tune in and be a part of my way to celebrate life!

Welcome!

Key Takeaways:

Intro (00:00)
Birthday is a really big deal (01:30)
How many people can I make an impact on between two birthdays? (02:42)
Talk to me (04:18)
Celebrate life (05:53)
Good old birthday cards vs. digital world birthday reminders (08.53)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Have you ever thought about how important mindset and personality are for success? I’m sure you’ve heard of mindset coaching and personality tests, but have you ever dived deeply into why you are who you are?

I have. And my team as well. Actually, Mandy Keene, mindset coach, had me and my team take the DISC personality test. She then reviewed with all of us what the DISC means and went over each of our reports in front of everyone.

We did the test primarily to learn things about ourselves (and each other). But it can also be used to get an insight into the personalities of job candidates before hiring them. In that way, I could immediately determine if a candidate would be a good fit for the role I’m trying to fill.

After Mandy analyzed our results, we had a roundtable talk where we brainstormed and talked internally about the test. It turned out to be an interesting chat, so I thought I could use it for our show.

That makes this episode somewhat different from others - I’m sharing our meeting, so you can see how we operate on a day-to-day basis.

Tune in and get a little look under the hood!

Key Takeaways:

My team took the D.I.S.C. personality test (00:00)
Recognize why you are who you are (03:49)
I always believe there's a solution (10:39)
Nature vs. nurture (12:14)
Use the D.I.S.C. test to get the most out of people (14:44)
Use the D.I.S.C. test for market segmentation (17:09)
When you are driven by anger (19:43)
The point of coaching (26:33)
Importance of structure and rules for effective business management (28:06)
Every D.I.S.C. type has positive and negative sides (29:18)
Go out there and break things (33:09)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Hey, Performance Marketers!

Welcome to a super special episode! We broke the three digits in podcast land together! I want to thank you all for sticking around. I hope you are getting the value you’re looking for. I’ll continue to do my best to provide it for you.

And, the special episode deserves a special guest!

Today I’m chatting with David Stodolak, a hustler who figured out how to play in this lead gen world. I worked with him years ago at a student loan company before I started Universal. Back then, David was doing a great job in the call center.

But since our student loan company folded, David started teaching himself and working hard, so he built a successful lead gen business in the solar space over the years.

Today, he is president of Solar Direct Marketing and managing partner of Encompass Leads, where he oversees all lead generation and outbound call campaigns.

I asked him to share how he went from knowing nothing to achieving tremendous success in the lead gen business. So tune in, as he is willing to show you that it is really possible if you have determination, desire, and persistence.

Let’s dive in!

Key Takeaways:

Who is David Stodolak? (00:00)
From knowing nothing to a successful lead gen business (02:41)
How to find good traffic that converts on the back end? (10:30)
How do you find the people that are generating specific leads? (17:39)
How to find leads if you are an introverted person who doesn’t like to meet people (20:14)
Is there different quality of traffic from different sources? (22:16)
Plans for the future (26:33)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Hey Performance Marketers, what’s up! It’s been a while since the last time. Meanwhile, I’ve been working really hard with my team. We got a lot of things going on, which is both exciting and overwhelming.

Currently, we’re trying to get everything aligned and in a position to have a big year. I can’t talk about all of the things that are gonna be coming out… yet. But there are some exciting things I believe I need to give you guys an update on.

So this episode is made to keep you in the loop cause I think the stuff we’re working on will be of great value for many entrepreneurs. It also contains bits and pieces of various topics we’re gonna talk about in time to come.

Tune in and find out how you can get cryptos at a discount, why you should (not) write a book, and what “Amazon is selling toilet paper” really means.

Let’s jump in!

Key Takeaways:

Preparing for an exciting year (00:00)
Co-authoring The $1 Million Identity (02:37)
When you are (not) ready for writing a book (08:41)
Why am I writing a new book & what is it about? (09:48)
The people I want to be around (14:14)
Remember my AISTP framework: Amazon Is Selling Toilet Paper (15:45)
I need a team that is accountable for each project I work on (19:13)
Quick hit or big hit investor? (24:48)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

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Today, we're going to talk about the concept of frameworks.

Since I started helping people, one of the things I've struggled with the most is my prominent ADD. You know what that means - having trouble focusing attention, crazy running around and doing 25 things at once.

When I focus, that's when I'm at my best. Once I laser focus on something, I kill it! When I'm all over the map, I half-arse everything, and I don't get anything done.

I want to avoid the latter scenario here where I'm trying to teach you things that might be complicated… or you may feel overwhelmed. So, I decided to start off with something that will keep me on track - creating frameworks.

They will allow me to simplify things and help me focus when I get lost in my digressions. Plus, we can easily go back to what I've already explained just by glancing through the framework.

Tune in for the new episode as I'm diving into the importance of the framework concept, what frameworks within frameworks mean, and how you can use them in your own business.

Let's jump in!

Key Takeaways:

Intro (00:00)
What does a framework mean? (02:29)
A box within a box (03:44)
AISTP traffic framework (08:14)
The three types of customer objections (according to Russell) (12:00)
I'm giving you a system that works (15:49)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric's Text Community: 917-636-1998
Eric's website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric's YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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How to find leads? How to get traffic?

If I had $1 every time I heard these questions…

Everyone asks me that all the time - people at conferences I go to, entrepreneurs, guys in my text community… It’s wild! And I truly love it! Because that means people want to learn. Plus - they think that I have answers for them, which is great.

Because I do!

But first, I’d like to change the perspective slightly. Yes, you want to look for leads, and you need traffic. But I think the better question is how to find customers or potential customers. I don’t think you just want to get leads. But leads that will convert into customers? That’s a real thing!

So in this episode, we're going to talk about a three-step traffic framework… and some frameworks within the framework. I’ve also prepared a little presentation with a ton of valuable info, so this could be called a mini-course - but this one is free!

Then, tune in and find out how to determine who your customers are, where to find them, and how to position your product or service to your market.

There are also a bunch of helpful tips within this overall framework, so let’s dive right in!

Key Takeaways:

I don't need to make money by coaching (00:00)
How to get traffic? (03:16)
Defining marketing terms - market, leads, lead gen… (06:50)
Three-step traffic framework - Step #1 The Who (14:50)
Segmenting target market (20:22)
Four types of market segmentation (27:47)
Three-step traffic framework - Step #2 Where are they? (35:26)
Performance market makers (44:39)
Three-step traffic framework - Step #3 Market positioning (48:53)
Perceptual Map (53:26)
Recap (59:46)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge
Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram.
Subscribe to Eric’s YouTube Channel.

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts.

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Are you ready for some positive energy?!

I had the pleasure to chat with motivational speaker Larry Long Jr, an old friend of mine who played college baseball with me at the University of Maryland.

Back then, we competed against each other. If we hadn’t, we could have been best friends since we have similar personalities - we both empathize and want to help people. Bonus: We are talkers - we could talk all day long!

And Larry has found a way to make money out of these traits. As a transformational speaker and a mindset coach, he helps massive companies unlock their employees’ full potential and impact lives for the positive.

Or as Larry likes to put that…

“When we were in school, I used to get in trouble for running my mouth. Now I get paychecks for running my mouth.”

And today, he is a treat for us!

Tune in and find out why it is so important to be surrounded by good people, how to succeed in anything you do, and what the winning mindset and mamba mentality mean.

Let’s dive in!

Key Takeaways:

Who is Larry Long Jr? (00:00)
Larry on the beginnings of his career (03:23)
Surround yourself with good people (07:02)
The keys to success (08:38)
What is Larry doing now? (10:44)
Why is coaching so important? (14:19)
Coaches believe in people more than they believe in themselves (18:41)
First, you need to build an avatar, and your target market (23:33)
What end result does Larry get to his audience? (28:44)
Where can you find Larry online? (32:22)

Additional Resources:

Visit Larry Long Jr’s website,
Follow Larry on Instagram, connect with him on LinkedIn and subscribe to his YouTube Channel.
Eric Beer’s One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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My guest today is Bryan Dulaney, one of the Top 1% of all marketers in the world.

There is a good reason I can say Bryan is a miracle.

Back in 2003, he died.

But God had a different plan for Bryan, which included bringing him back to life with a specific purpose: help others share their stories by sharing his.

Bryan didn’t waste his second chance at life, and since then, he has been on a mission to fulfill his God-given purpose of serving others, building legacies, and raising up Legacy Builders.

Since 2006, not only has Bryan helped his business and his partners earn over $300 million in online revenue but more importantly, he’s supported building legacies that impact millions of people’s lives around the globe.

He’s recently published the Entrepreneur Evangelist, the book he was preparing for 15 years. That has been a perfect reason to ask him to join us in the Performance Marketer podcast.

I’m sure you’ll enjoy the interview as I did while we were chatting about his book, his mission, and how he helps other people figure out what they are good at and build their legacies.

So, tune in and find out how Bryan started his journey, where he found his first business coach, and which movie inspired him to launch a campaign he made at least $5m from.

Let’s dive in!

Key Takeaways:

How did Bryan enter the world of online marketing? (00:00)
Years of making money with affiliate marketing (04:57)
Bryan’s near-death experience (09:15)
Bryan’s book is finally published (It has been 15 years in the making.) (13:19)
What's the central theme of the book? (15:01)
Bryan made at least $5m with this campaign (20:34)
How does Bryan use this book to build his business? (31:11)
Making money with Tony Robbins and Dean Graziosi at their mastermind in Fiji (38:04)
Get in touch with Bryan (43:39)

Additional Resources:

Contact Bryan Dulaney at www.bryandulaney.com or www.perfectfunnelsystem.com.
Get Bryan Dulaney’s new book for FREE!
Eric Beer’s One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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Anyone in the mood to have a side gig where they can generate $900,000 a year?

No, I’m not kidding!

That’s the thing I do full time, all the time.

I don’t want to talk you into leaving your job. I’m just speaking in real numbers. And I can show you how to do this and make serious money. As a side hustle, or maybe a full-time job, who knows...

What I do is lead gen arbitrage. It’s a huge opportunity because as long as there are companies in the world looking to scale their business and grow, they will need leads.

In this episode, I explain how arbitrage works for me with leads. I go through the five steps of lead gen arbitrage and give several examples you may find helpful.

You can also find out what “Yesterday” (2019 film about a musician waking up in an alternate timeline where The Beatles never existed) has to do with arbitrage and how my new Porsche became a huge arbitrage opportunity.

So tune in and get the golden nugget - knowledge you can use to build a successful business that I’m sharing for free!

Let’s dive right in!

Key Takeaways:

Step #1 - Market demand (00:00)
Step #2 - Identify an opportunity to buy and sell a lead for profit (04:16)
Step #3 - Create an edge (06:34)
Step #4 - Make markets (12:03)
Step #5 - Cash flow begins (17:22)
Example - arbitrage on Amazon (25:15)
I bought a Porsche and I can arbitrage it (30:10)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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What if I told you that I could show you how to make money online without taking $1 out of your pocket, buying any media, or having to have any of your own offers?

That’s the lead gen arbitrage, and that’s what I do!

You might think, What does that even mean?! And don’t worry about that.

Two weeks ago, I was at the Category Kings meeting with some of the smartest and wealthiest entrepreneurs in the world, and they hadn’t a clue what I do.

First, I was surprised.

But then I realized - if they know nothing about lead gen arbitrage, then I really have to simplify it for everyone.

So, today I’m going to explain what arbitrage means, how it works, and how it works for me with leads.

Tune in now to find out how a six-year-old can do arbitrage!

Key Takeaways:

I attended the Category King's Mastermind (00:00)
Other entrepreneurs inspire (03:43)
I’ll try to become the category king of lead gen arbitrage (06:26)
What does arbitrage mean? (09:45)
How do you do arbitrage? (12:28)
What does performance marketer mean? (13:16)
Anyone can do arbitrage (14:13)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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Thinking about jumping into lead gen business?

Whether you’re starting from scratch or just want to grow, I’m willing to share a ton of valuable information with you.

Remember, I’m not selling you anything.

I just want to help you because I feel fortunate with where I’m at in my life today. And I want to make an impact on your life - because it’s possible!

Today, I go through a step-by-step process to show how I would start building lead gen vertical for any niche. In this example, I am using plumbers.

I explain all about the information you need to capture, how much you can earn, and why time is such an important piece of the puzzle.

Tune in and find out if it’s better to sell leads once at a higher price or multiple times but cheaper.

What would you like me to give away for free? Go to my YT channel and tell me in the comments!

Key Takeaways:

How to sell leads to plumbers? (00:00)
What would you like me to give away for free? (02:23)
Learning about the plumbers business (05:08)
You’re hosting the form vs. advertiser’s hosting the form (10:34)
What's the sales cycle (11:58)
What are you going to sell the lead for? (16:05)
(Non) Exclusive leads (19:44)
Four people need to be happy - two lead gen arbitrage scenarios (24:05)
Sales conversion side (30:32)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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This week, I welcome a special guest - digital marketing coach Krista Mashore!

With exceptional working ethics and passion for education, Krista was among the top 1% of realtors nationwide. In her best year in real estate, she sold 169 homes. But, after spending 17 years in the industry, she felt burned out.

In that period, she got the idea to turn to the coaching business.

She used to be a teacher. ✔

She’s an expert in real estate. ✔

She’s already been in the online marketing world. ✔

She has a God-given ability to inspire people. ✔

It seemed that teaching other professionals in the industry was just her thing!

Four years ago, she started coaching real estate agents in marketing themselves online utilizing video and social media. Now she has a broader net of teaching local professionals related to real estate and other entrepreneurs.

As Krista puts it, she teaches people how to sell themselves.

And she does a great job, indeed!

Beginning as a person no one knew online, Krista hit over $20 million in just four years. Not only that, but her team has made over a million dollars for ten months in a row, and she is now on track to do $24 million in one year!

At least, that’s her goal!

I’m sure you’ll enjoy the interview as I did because Krista has so much gold to share!

Join us as we discuss step-by-step digital marketing strategies, what the best lead magnets are, and why it’s crucial to flirt with your audience.

Let’s dive in!

Key Takeaways:

How did you get into the online marketing world? (00:00)
How you’re achieving those numbers? (04:50)
Krista started with real estate agents and now works with various professionals (07:54)
What do you teach people in your courses? (10:03)
Building audiences (12:18)
Are you helping professionals with what content to put out?? (18:38)
Which platform would Krista recommend? (21:11)
Krista teaches people how to sell themselves (23:42)
Krista’s lead magnets: 4 best-selling books and 2 Day Event (25:36)
Facebook group - a powerful community (34:26)
Where can you find Krista Mashore? (37:27)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

Visit Krista Mashore’s website: https://kristamashore.com

Get your free copy of Krista’s Ultimate Lead Gen Playbook:

https://www.ultimateleadgenplaybook.com/optin-36378621

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What’s up, everybody?

Are you willing to do some math... for a change!?

I know the numbers I present may be confusing for some of you... or maybe all of you.

To be honest, they were for me.

It took me several years to truly understand the things related to affiliate marketing and media buying. But it was worth the time and effort!

Now I know how to make offers no one else is willing to and achieve huge margins taking such a risk!

And I’m glad to share my knowledge with you guys.

In this episode, I explain how the numbers work when measuring any media buy.

If you tune in, I’ll show you that the metrics are the same regardless if it is backed out into a CPM, CPC, CPL, or CPA.

At the end of the day, it all comes down to the RISK each side takes when doing a deal.

So, if you’re willing to risk acquiring some more numbers,

Let’s dive in!

Key Takeaways:

Intro (00:00)
Many people still don’t understand what I do (01:23)
Four basic models to look at your media buy (05:23)
Who takes the risk? (06:39)
Conversion rate - a variable that can change everything (10:02)
Same numbers - $100 CPA = $1 CPL = $0.20 CPC = $2 CPM (10:38)
There’s not much risk when you know your numbers (13:50)
Every placement on the internet has its value (19:36)
How to make an offer no one else is willing to? (21:39)
Where is traffic coming from? (24:01)
Maybe you got to watch this ten times (25:50)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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Last week I came back from Funnel Hacking Live in Orlando - a five-day conference that energized and inspired me a ton.

It’s because many astonishing speakers were literally pumping value out into the world. While I was listening to them, ideas were pouring out of my head.

But one thing also helped me gain maximum value from the event.

I didn’t just show up!

I prepared myself and planned my activities before I went there.

In this episode, I’ll talk about everything you should do before, during, and after an event to avoid mistakes and get the most value out of being there.

If you tune in, I’ll help you not end up with a notebook full of notes and takeaways that you never opened, as it happened to me after a conference in Nashville.

And maybe we’ll meet at the next event!

Let’s dive in!

Key Takeaways:

Funnel Hacking Live - listening to other people triggers ideas (00:00)
Being an entrepreneur allows you to do anything you want (04:47)
Define the reason why you attend an event and calculate costs (06:27)
Figure out who will be there and set up meetings (08:49)
Decide who do you want to listen to (10:50)
Start planting seeds - build relationships for the next event (13:44)
Connect online with people you met at the event (15:02)
Summarize the entire event (16:44)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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You will fail more than you will succeed. I can guarantee you that.

What’s more - you’ll fail nine out of ten times!

But, I have some good news for you!

Even with 90% failures, you can still have a massive business. That’s the beauty and power of lead generation arbitrage.

At first sight, this big topic may seem confusing. I don’t expect you to get everything on day one. I’ve been in this business for more than 20 years, and I’m still learning.

That’s why I told you last week to listen to these episodes multiple times and make notes.

It takes time to acquire all the numbers and principles. But these numbers make sense, I promise.

And once you get lead gen arbitrage, you’ll never be out of work again!

In this episode, I summarized the things we went through during this brief course.

If you tune in, you’ll also find out why a failure placement doesn’t mean zero revenue, what it means to optimize or kill, and what advantages certified Survey Detectives would have in this business.

So, let’s dive in!

Key Takeaways:

Intro (00:00)
One win pays back nine losses (01:01)
Step 7 - Analyze and optimize (05:55)
Become a certified Survey Detective and start your lead gen business (06:27)
Lead gen arbitrage summary (07:55)
Anybody can do this - the numbers make a lot of sense (10:03)
All partners need to be happy (12:15)
Once you understand lead gen arbitrage, you’ll never be out of work (14:23)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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This is the podcast you should listen to 25 times!

I’m not kidding!

This episode is worth listening to multiple times because it contains a ton of precious information on lead generation arbitrage.

Remember what we said in the previous episode - lead gen arbitrage is one of the easiest ways to make money in affiliate marketing.

But there are plenty of things you need to understand before starting your own business.

So, I’ll walk you through the process step by step.

Today’s presentation contains six steps you need to take to avoid beginner mistakes and build a solid foundation that will bear fruit.

If you tune in, I’ll help you figure out how to calculate the risk/reward factors, determine margin goal, go into the media buy, find affiliate partners…

But before tuning in, take a notebook because there’ll be plenty of examples, numbers, and calculations you’ll want to write down.

So you’ll probably listen to this week’s episode again and again.

You know what they say: repetition is the mother of all learning.

Then, let’s dive in!

Key Takeaways:

Step 1: Understand the value per lead? (00:00)
Revenue per lead - an example (07:32)
Step 2: What is your margin goal? (11:35)
Step 3: Figure out what’s your Lead Cost Allowable? (13:59)
Step 4: Distribution - find new affiliate partners (17:00)
Step 5: Model new affiliate partner (21:05)
Step 6: Decision time (28:35)
Do the numbers work? (30:21)
Every media type has a value (35:24)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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Back in my mid-twenties, I did enjoy being part of the Wall Street world, but I knew something was missing.

I just felt like I didn’t have control of my life, my destiny. And I thought it was vital that I dictate my future and my values.

So, I left Wall Street and got into marketing.

And I NEVER regret it!

The minute I started to learn about online marketing, I immediately loved it.

I love everything about it - advertising, being online, and having so much opportunity.

But, the best thing is helping people - the concept of matching those who need something with the people who offer what they need.

It’s like putting two things together and making people happy.

Speaking of helping people…

I also enjoy sharing my knowledge and helping you guys to learn about the business.

I get a lot of questions about lead gen arbitrage.

How does it work? How do I do that?

That's why I've decided to explain what lead generation arbitrage is, what it means, and how to start doing something like that.

This is the first of three episodes in which I cover the topic.

So, tune in and learn the basics of buying leads, selling leads, and making money in the process.

And this is low-hanging fruit, I promise!

Let’s dive in!

Key Takeaways:

I left Wall Street and got into marketing (00:00)
A business with a tremendous amount of opportunity (05:41)
Lead generation (08:17)
Arbitrage (09:52)
Performance marketer (11:04)
Customer acquisition (12:26)
Paying on a sale (15:18)

Additional Resources:

Eric Beer’s One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
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Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

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If you want to protect your interests, you must have an agreement with every person you do business with.

Even if it's your best friend in the world - you have to make a contract.

Why?

Because if you later perceive something differently than your partner, you just go to the paper and see how you defined the issue.

Today I’ll talk about what you should pay attention to when entering an agreement with an advertiser.

These things will also allow you to protect your interests when you're working with affiliates or publishers.

Just bear in mind - nothing you hear today can be considered legal advice! I’m not a lawyer and not qualified to do so.

In this episode, I’ll just review nine business decisions to consider when partnering with an advertiser that will help you protect your interests in your affiliate network.

Tune in and find out how to avoid being circumvented, how to deal with late payments, and what achievement could be super powerful for you and your business.

So, let’s dive in!

Key Takeaways:

Intro (00:00)
How to protect your interests when you work with advertisers and publishers? (01:13)
Non compete (04:44)
Liability (07:50)
Payable actions (09:13)
Payment terms (11:14)
Scrub rate (13:34)
Fraud (15:27)
Advertiser late payment (17:23)
Governing law and jurisdiction (17:54)
Bonus - get exclusivity if you can (20:03)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

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As I promised, I wrapped up the Affiliate Marketing 101 For Beginners.

This episode is the second part of it.

We've already learned that traffic distribution is what affiliates do.

So, in this episode, I’ll talk about affiliate traffic distribution channels and pinpoint 17 of them.

As a pretty successful affiliate, I can tell you this – if you have distribution, you will never have a problem making money in your life.

In case you are a visual learner, contact me, and you can get this presentation for free!

Just to make sure - I'm not selling anything. I’m just trying to help you!

I’ll also give you examples of what I did, six steps to get started, and many other tips.

Don’t worry if you have no experience or technical knowledge.

Anybody in the world can do this!

Just don’t put a ceiling on yourself, and you’ll be mega-successful!

So, if you are ready to invest your time, to learn, and to hustle...

Tune in for episode #84 of Performance Marketer!

Key Takeaways:

Everybody is looking for traffic (00:00)
Generating leads & building up databases (02:14)
E-mails, websites, influencers (05:09)
Pay per click (08:50)
Exit traffic and offer wall (15:43)
Registration paths (18:21)
You can earn $millions - just invest your time (21:28)
Six steps to get started (25:10)
Anybody in the world can do this (31:47)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

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https://podcasts.apple.com/us/podcast/performance-marketer

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When you’re long enough in a business, you almost forget that there are people who know nothing about it.

I get many questions about affiliate marketing, and sometimes I'm pretty surprised that people are not familiar with its basics.

But then, I remember that “the expert at anything was once a beginner.”

Thinking of beginners, I decided to explain what affiliate marketing is.

I put together a simple deck on the basics, and this episode is the first part of it.

I’m explaining what affiliate marketing is, who are the three key players in the business, and how affiliates get paid.

So, tune in and start building a solid foundation for becoming a successful affiliate.

Key Takeaways:

What is affiliate marketing? (01:40)
Advertiser - definition, concept, goals (03:54)
Affiliate - definition, concept, goals (05:04)
Consumer - definition, concept, goals (06:20)
What is the cost per click (CPC)? (07:54)
What is the cost per lead (CPL)? (09:54)
What is the cost per sale (CPS)? (13:11)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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My favorite way to start my week is to get a strong dose of motivation. How do I do it? It’s simple...

I watch greatness!

Coaching is a great way to fast-track your success. Still, I often hear people saying they just don’t have money for it.

And I get that… Even though it’s a great investment, I understand it can be tough to set aside $5k or $25 for it. But in that case - just do what I do on Monday mornings!

So what do I mean by watching greatness? Modeling your success doesn’t end with companies. There’s plenty of people out there who’ve already done what you’re looking to achieve.

If you listen carefully to what they say, you’ll discover some of the biggest secrets of success - free of charge!

I find myself drawn to athletes and listening to their stories. Recently I watched the 2021 Pro Football Hall of Fame induction ceremony. Some of the best NFL players of all time gave inspiring speeches, and I was so moved by their words I decided to dedicate this week’s show to it!

In this episode, I’m going to be breaking down their amazing quotes about success, overcoming adversity, self-respect, legacy, and many other precious lessons.

I hope their words inspire you as much as they’ve inspired me.

Key Takeaways:

Don’t have money for coaching? Here’s what you can do… (0:51)
How I motivate myself while modeling other people’s success (2:09)
Discovering secrets to success in acceptance speeches of legendary athletes (3:38)
Charles Woods on self-respect (6:35)
Jimmy Johnson on focusing on QTL (Quality Time Left) (7:27)
Calvin Johnson on dealing with adversity and pain (9:12)
Isaac Bruce on showing up those who doubted you (12:29)
John Lynch on supporting other people (16:03)
Edgerrin James on getting your life on the right track (18:08)
Peyton Manning on legacy (19:59)
How MJ used self-motivation to become the GOAT (25:11)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Building wealth is a relatively simple concept, but cryptocurrency has added an exciting new dimension to it.

Everyone wants to know if crypto is the next big thing or just a fad doomed to fail from the get-go.

I firmly believe that cryptocurrency is here to stay. And I’m investing a sizeable portion of my hard-earned dollars to back that up.

Now, bear in mind - I’m not a financial expert. Nothing you hear today can be considered financial advice!

What I can do is share my thoughts on a movement I’m very passionate about and how I’m leveraging it to build wealth.

To me, wealth-building is extremely important. I believe the key to making the world a better place is having good people making more money.

And my goal is to generate enough wealth to invest large amounts of it in people and startups looking to make a difference.

Is crypto the right way for me to get there? I’m confident it is.

And if you want to learn more about how I plan on doing it, tune into this week’s episode!

Key Takeaways:

The fundamentals of building wealth (0:54)
Is it too late to start investing in cryptocurrency? (3:00)
The lesson I learned from my experience of investing in Netflix (6:02)
A simple method I use to ground myself and stay in the game (6:53)
The benefits of getting into crypto while it’s still tricky (8:34)
My favorite cryptocurrencies to invest in (10:08)
The best way to fight investing anxiety is… (14:01)
Why is wealth-building similar to selling a company? (15:01)
You gotta start somewhere! (17:10)
Why building wealth matters (19:43)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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Lots of people dream of becoming entrepreneurs. And yet, there are some very common reasons why most don’t.

Sure, you want to start your own business... But you also need to afford food and a roof over your head. So what do you do?

For many, side hustles have been the perfect solution. You work your 9-5 to make ends meet, and in your free time, you slowly start piecing together a sustainable operation.

One of the biggest challenges of having a side hustle is knowing WHEN to go all-in.

But how do you know? What if it’s not the right time?

If you’re working a crappy job you hate, you’re probably itching to quit. You’re also most likely scared out of your mind because you’re living paycheck to paycheck.

But did you know that having a low-paying job can ACTUALLY be a blessing in disguise?

I’m going to share a quick secret in this week’s episode and explain why crappy jobs make great entrepreneurs.

Let’s dive in!

Key Takeaways:

When to turn your side hustle into a full-time gig (0:00)
A recent Gary V video that inspired me… (0:53)
Why is working a crappy job actually a blessing in disguise? (1:43)
You may fail, but that shouldn’t stop you! (2:50)
How are “golden handcuffs” holding back aspiring entrepreneurs? (3:47)
Why I’m thankful for every crappy job I had (4:22)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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Change is inevitable, which is why we must learn how to deal with it.

I just dropped my kids off at summer camp, where they’ll be staying for the next four weeks. We haven’t been apart for so long in a while, and it was a difficult moment for all of us.

But on the drive back, I was inspired to think about change. I recorded some of these thoughts so I could share them with you!

We all seem to react similarly to change, whether we’re kids being dropped off at camp or entrepreneurs starting a business.

And more often than not, change makes us anxious and afraid. And even though that’s a perfectly normal reaction, we should fight these sensations because they’re not doing us any good.

When we’re facing change, I firmly believe the best course of action is to take a step back and reflect on what’s happening. The better we understand where the anxiety is coming from, the better we can fight it using rational arguments.

For this week’s episode, I will be sharing some quick-fire tips on dealing with change to help aspiring entrepreneurs who are struggling to take the next big step in their careers.

If you’re plagued by worry about change, make sure to give it a listen!

Key Takeaways:

What do aspiring entrepreneurs and kids going to a summer camp have in common? (1:06)
Focus on the things you can control! (2:26)
We all deal with anxiety… (4:06)
Why change IS good (7:08)
The sobering truth about failure (8:42)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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In order to craft a great marketing message, you need to have this one, unique skill. But let me back up a bit...

One of the biggest mistakes marketers make is they try to guess what their audience wants. More often than not, this approach leads to disastrous results.

When you assume your personal opinions, values, attitudes, and challenges are relevant for your audience, you’re setting yourself up for failure.

“It’s NOT about what YOU want… It’s about what THEY want!” - Eric Beer

Being able to put yourself into your audience’s mindset is a crucial marketing skill, which allows you to craft messages that resonate with your audience. And it shouldn’t be a guessing game.

You can have amazing results by simply asking! Creating surveys has worked wonders for me, and when Survey Detective launches, I’m confident it will for others as well.

A great strategy for understanding your audience is to consider some of the key motivators present in human psychology. So for today, I’m going to go over one of the most common frameworks for understanding the wants of your audience, popularly known as the pleasure-pain principle.

I will explore several marketing situations where this principle applies and explain how it affects your ability to create a powerful marketing message that converts!

Key Takeaways:

A HUGE mistake many marketers make when crafting their message (1:09)
Understanding your buyer’s mindset: avoiding pain or pursuing pleasure? (4:50)
What happens when you figure out your audience’s “why?” (7:41)
“It’s not about what YOU want…” (10:18)
Segmenting your audience by the pain-pleasure principle (12:10)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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In the previous episode, I shared a powerful moment from a Russell Brunson event I went to recently. It was a 2-day seminar centered on his Perfect Webinar framework.

I’ve listened to Russell’s Perfect Webinar lecture on YouTube about 20 times. I knew the words, I understood the framework, but after this seminar, for the very first time - I feel like I REALLY know it. Back to front, all the elements, processes… As if it were my own.

On the flight back, I watched a movie, and it hit me. I felt like Neo!

I was looking at the Matrix and seeing through the code. Everything became perfectly clear to me!

So for today, I want to talk to you about this experience and what it meant for me.

I’m going to explore the method that helped me achieve this deep understanding of the Perfect Webinar so that you can apply it to any framework you want to master.

Also, I want to share a few words to talk about SurveyDetective and what I think the next step in my journey ought to be.

Let's get going!

Key Takeaways:

Going to Boise for Russell Brunson’s Perfect Webinar event (1:10)
The number one thing that helped me fully take in Russell’s framework (6:18)
How will this experience shape the future of SurveyDetective? (13:41)
The key to mastering anything in life... (18:32)
What does it mean to go all-in? (25:48)
Why I’m feeling like Neo in the Matrix (28:03)
I believe people can do anything (32:58)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming Soon): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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I haven’t taken a business trip in what felt like ages. But recently, I went up to Boise for this event, and it was exactly what I needed.

I attended a Russell Brunson event, and I witnessed something that inspired me to do this episode.

The seminar was great. I was locked up in my own house for so long, working all day, and I needed something to break out of that routine.

Not only did it provide me with a reset I desperately needed, but it was such a relief to see that other people were going through the same things I was. And in that, I found a great sense of camaraderie and belonging. Still, it’s not exactly what I wanted to talk to you about today.

At one point, we were all asked to share our thoughts and impressions. And this lady came up to the microphone and started crying. But when she explained what she felt - it was super clear to me.

It’s something I experienced a long time ago, but a lesson I still keep very close to my heart. A message I turn to whenever self-doubt starts to show its ugly face.

Everybody’s human.

Today, I’m going to share some of my deepest thoughts on this subject, and I hope my words find you well.

Key Takeaways:

Everybody’s human - a message to all entrepreneurs (0:00)
My first business trip in a very long time (2:20)
An important lesson I learned at an early age (what A-Rod taught me…) (7:41)
What happens when you focus on what you’re doing and ignore the rest? (11:51)
We all get scared, we all fight insecurities... (15:13)
A moment from the event in Boise that shocked me (17:41)
How to become an expert (anyone can do this!) (21:44)
Lessons learned from playing golf (25:00)
A really powerful way to reset (32:15)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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Today, I want to say a few words about burnout and how to prevent it.

In modern society, even more so online, there’s plenty of talk about success and what it takes to get there. And I feel like many people are putting a lot of pressure on themselves.

Pushing yourself to be better isn’t necessarily a bad thing. But if you’re constantly working your butt off and giving it all you’ve got, you may find yourself on a path to burnout. And that path is a slippery slope, my friends.

Here’s why I’m telling you all this. It’s normal to want to take a break. And if you’ve got that hustle mindset, chances are you’re going to feel guilty about it.

And if that’s you reading this right now - stop it! Cut yourself some slack!

The reason why I’m telling you all of this is because it’s something I’ve been dealing with myself recently. Even after everything I’ve achieved, being OK with pressing pause and taking a step back is something I really struggle with.

So for this episode, I’m going to share my thoughts on preventing burnout and the value of pushing the reset button from time to time.

I hope this helps!

Key Takeaways:

Why is taking a moment to reset so vital (1:13)
Feeling guilty when not working (2:27)
You need to enjoy the journey (2:55)
How does taking a step back help your business? (4:00)
You get one shot at this! (4:55)
Helping people is great, but you need to take care of yourself too (5:54)
How taking a break helped me understand my business better (6:58)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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For this week’s episode, we dive further into the world of biz dev deals and consider some of the best practices from the online world.

Strategic partnerships aren’t just for huge brands such as Amazon and Kohl’s. They can happen between any two businesses.

The only condition is everybody needs to win.

Last week, I went over the four simple steps for conducting a killer biz dev deal. Today, I will use that framework to analyze some of the best-known names in the online industry and discuss their process.

We’ll learn from the greats as we review some recent deals made by Tony Robbins, Dean Graziosi, and Russell Brunson.

Remember - ANYONE can do these types of deals!

You just need to get a little creative and think outside the box. Know what you have to offer, and understand how you can use it to help others.

Now let’s dive in! There’s a ton of stuff we need to cover!

Key Takeaways:

The number one thing I value in business (1:12)
How coaches benefit from podcasting (Relationship Coach example) (2:29)
Why you shouldn’t be afraid to share details from your offer (6:01)
How do Tony Robbins and Dean Graziosi create biz dev deals? (10:06)
Breaking down Russell Brunson’s approach (12:09)
Analyzing the biz dev deal between Tony, Dean, and Russell (16:10)
How to grow your business through strategic thinking (20:17)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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The best way to understand another company’s customer journey is to go through it yourself.

I recently had to return a package I received from Amazon. But it turns out sometimes even the most seemingly mundane tasks can become a memorable experience. At least for business geeks such as myself.

Apparently, you can return stuff from Amazon without paying for shipping, but only if you send it through Kohl’s. And just by taking that little extra step, I witnessed an incredibly powerful business deal. First-hand, from the perspective of the consumer.

Even as I was going through the process, I immediately recognized the benefits for everyone - customers included.

Whenever I encounter this kind of strategic thinking, it truly makes me smile. After all, it’s one of the main reasons I love business so much. And biz dev deals such as this one helped me get to where I am today.

So for this week’s episode, I will reverse engineer this Kohl’s-Amazon partnership and share a simple 4-step framework for creating fantastic biz dev deals.

I hope you enjoy it!

Key Takeaways:

What I went through trying to return a package to Amazon (1:02)
How Kohl’s managed to upsell me (3:54)
Reverse engineering the Kohl’s-Amazon deal (6:23)
What makes this an excellent deal for Kohl’s? (8:05)
How to track customer behavior offline (10:14)
The 4 steps to an incredible biz dev deal (13:13)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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Finding success may not be easy, but it’s also not complicated.

And yet, there are tons of aspiring entrepreneurs who are getting in their own way because they’re overcomplicating their success.

The secret to advancing quickly is keeping things simple.

Focusing on things that don’t matter or trying to reinvent the wheel is costing you precious time. Not only does it make your journey slower, but it also makes you more likely to quit.

This episode is dedicated to everyone desperate to start their own business but is currently worrying about which font they should use for their logo. Everyone who’s still retouching page three of their funnel for the gazillionth time...

Please, stop... It doesn’t have to be this hard!

Today, I’m going to explain why modeling other people’s success is the best way to fast-track your own. I’ve used this method to build this business and continue to use it to stay ahead of the game.

Are you ready? Let’s get started!

Key Takeaways:

What can entrepreneurs learn from Kobe Bryan’s incredible career? (2:00)
How people overcomplicate success (6:10)
Choosing who to model (8:36)
How to keep things simple (12:15)
A guide to modeling other people’s success (“eCommerce example”) (13:16)
Structuring your research notes (14:59)
Success modeling example No. 2 (“weight loss market”) (16:46)
How to discover what’s working (19:39)
The difference between copying and modeling (21:08)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

https://podcasts.apple.com/us/podcast/performance-marketer

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Have you ever heard of email drip programs? Maybe you have, but you’re still not sure if they fit your business model?

Today is the last of my unofficial “business tips from the golf course” series, and we get to round it up with a very exciting topic.

In previous episodes, I talked about how important it is to build your list and learn how to monetize it.

Email drip programs are among the top ways performance marketers create cash flow, and they are remarkably effective.

By creating these automated sequences of emails, you can both nurture your relationship with your audience AND generate a ton of revenue!

I’m really surprised more people aren’t using them…

Tune in for this week’s episode and learn how you can apply email drip programs to your business as well!

Key Takeaways:

What is an email drip? (1:03)
Why you should be tracking your lead born date (1:34)
How are drips used in membership programs? (2:15)
How I use email drip programs to create cash flow (2:39)
The main goal of using an email drip program (4:17)
How to choose the right email sequence length (4:52)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

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https://podcasts.apple.com/us/podcast/performance-marketer

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Making money with your email list is a dream scenario for any online business.

Remember how, in the previous episode, I talked about the many benefits of owning traffic?

Well, THIS is how you make the most of it!

Before we go any further, I’d like to take a second here and point out some pretty outrageous misconceptions about email marketing.

People often have certain reservations about reaching out to their list. They fear that they’ll come off as “spammy” and overwhelm their audience with offers.

But that’s not what email marketing is about… Or marketing in general, for that matter!

So today, I’m going to explain the best strategy for making money with your email list WITHOUT having to worry about people unsubscribing.

Ready for another quick-fire marketing essential? Let’s do this!

Key Takeaways:

Why people think email marketing doesn’t work (1:02)
What it means to treat your contacts with respect (1:50)
How to monetize your returning users (2:28)
The guide to growing your business using sweepstakes (3:21)
The most important thing about making money with your email list (5:34)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Today, on a very special episode of Performance Marketer, I’m joined by none other than Dean Graziosi!

I’m so happy to welcome Dean for his second time on the show.

As many of you remember, last year, he stopped by to talk about the Knowledge Broker Blueprint.

This year, he’s teaming up with the great Tony Robbins once again to bring us a FREE 5-day challenge!

The past year has been tough on many, and people all over the world are feeling uncertain about their future.

But the thing is, no matter how rough things get, we still need to be the ones in charge of our own destiny.

Above all else, we need to own our future.

And that’s exactly what Tony and Dean aim to help you achieve with this brand new 5-day challenge!

Starting May 11th, over the course of 5 days, they will run an online event like no other to gather ONE MILLION people, united by their passion for growth.

The challenge is FREE, but you need to SIGN UP NOW using the link below because there’s not much time left:

http://ericownit.com/

This is lining up to be a truly unforgettable experience, complete with a star-studded lineup of guest speakers, incredible prizes, and so much more!

Key Takeaways:

The latest updates from the knowledge industry and current trends (1:06)
How has COVID-19 affected the knowledge industry? (3:52)
People are starting to understand the power of specialized knowledge (5:22)
Knowledge is our greatest asset (7:29)
How Tony Robbins inspired Dean Graziosi’s career (9:57)
Why this is the biggest opportunity in business right now - and EVERYBODY can join (11:44)
How many niches are there in the online knowledge industry? (13:34)
Why are Tony Robbins and Dean Graziosi leading the movement? (16:56)
What is the Own Your Future Challenge all about? (20:20)

Additional Resources:

FREE Sign up for the Own Your Future Challenge: Click Here
Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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What’s up, Performance Marketers?

I was recently out golfing with some of my buddies. They were asking me some questions about business and it made me think of you!

Let me share a little about the backstory here…

My golfing buddies, they’re all super successful.

BUT… They don’t know ANYTHING about the online world!

So they’re constantly asking me, "What do I do with this? What do I do with that?"...

And one question really stuck out.

They asked, “Eric, in your opinion, what is the most important thing in business?”

And I liked that question so much, I decided to make a short clip and share my answer with all of you!

I hope you enjoy it!

Key Takeaways:

The most important thing in business (0:55)
What does it mean to control your own media? (1:36)
Why I invest in building my email list (2:11)
Other ways of owning your own media (2:55)
How I leverage my list to fast-track my success (+ example) (3:38)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Welcome back, Performance Marketers!

I know many of you are very eager to learn about quick and easy ways to make money.

But I’m also worried that a lot of you are going to make this very common mistake.

When starting a business, people often get caught up in unimportant things.

Working on their logo, their website, and various other admin things that don’t matter.

Definitely not in the beginning...

The most important thing you need to focus on when starting a business is cash flow!

This is why today, I’m going to share with you a simple, 3-step framework that will help you do just that.

I will provide a high-level overview that proves lead generation is the quickest and easiest way to create cash flow.

Let’s dive in!

Key Takeaways:

One of the most common questions I get asked about business (0:53)
The ONLY thing to focus on when bootstrapping a business from nothing (1:35)
My 3-step framework for making money quickly and easily (2:59)
The quickest way to find a solid offer to promote (5:06)
How I bootstrapped my business on lead generation alone (6:55)
The secret to making money with lead generation (11:53)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Want to learn how to perform a fantastic product launch?

Then you’re in luck! This week’s episode of the Performance Marketer Podcast is practically a product launch masterclass!

I’m joined by the unbelievably talented Jeff Brewer, founder and CEO of Launch Hacker Lab.

He is an international speaker, serial entrepreneur, and a leading expert on product launches. So far, he has managed 22+ launches that have generated more than $8 million in live launch revenue.

Not only that, but his biggest client generated $2.1 million in less than 5 DAYS!

That’s mind-blowing!

Jeff has a unique perspective on product launches. He’s learned from two of the most well-known people in the online marketing space - Russell Brunson and Jeff Walker.

Over the years, he has developed a system where he merged the advantages from both of these philosophies to create a super-efficient product launch strategy. And he’s going to tell you all about it in this episode!

Are you as excited as I am? Well then - let’s do this!

Key Takeaways:

Jeff Brewer’s origin story (1:13)
Getting into online marketing (6:58)
Jeff’s first-ever product launch (9:48)
The key difference between the teachings of Russell Brunson and Jeff Walker (12:06)
How Jeff combined these two product launch strategies (+ Full Breakdown) (16:38)
Should you offer free or paid online challenges to your audience? (20:37)
The crucial benefits of starting a product launch with an online challenge (25:16)
Desiring money vs. desiring time (29:01)
Why are partnerships so vital to growing an online business? (32:43)
Is the Clubhouse App the next big thing for online entrepreneurs? (39:38)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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What do you want your legacy to be?

I recorded this episode on February 5th, which is a very meaningful day for me. It’s my mom’s birthday.

My mom passed away in 2003 at the age of 54 after losing a battle with melanoma cancer.

On her birthday, I get messages from friends and family, and it’s a chance for all of us to think back and reminisce about all the great memories we’ve created together.

Even though she’s no longer with us, my mom is still a very important part of my life and my family’s lives. The impact she made on the world will continue to resonate for many years to come.

And it got me thinking about the importance of legacy.

Way too often, we get caught up in the little things, especially when we’re talking about business. We get so overwhelmed by the thought of making money, which usually means we can’t focus on the big picture.

For me, defining what I want my business legacy to be made a huge impact on my approach to business and even everyday life.

And I think it could for you too. So stick around!

Key Takeaways:

Remembering my mom on her birthday (0:53)
The importance of building a legacy (4:33)
Building a legacy in the age of social media (7:14)
The moment I first realized what my legacy is (9:31)
Why I love sharing performance marketing secrets (12:11)
What is my business legacy as a performance marketer? (16:05)
What I hope to achieve with my legacy (26:01)
How to start building your legacy (28:18)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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This week, we’re joined by yet another amazing guest. I hopped on a call with the incredible Marley Jaxx, the founder and CEO of Jaxx Productions.

Marley is a video marketing expert helping visionary entrepreneurs create cash flow streams with their video content. She has built a 7-figure business, working with the likes of Alex Charfen, Stephen Larsen, and Cristy “Code Red” Nickel.

These days, cash flow is the name of the game, and YouTube seems to be the perfect place for it!

But even so, there are many challenges you need to overcome before you can tap into this gigantic pool of revenue.

For today’s episode, I invited Marley to tell us about video and YouTube marketing strategies to help you grow your business and monetize your content.

We discussed best practices for creating engaging online videos, repurposing content, social media platforms, and as a special treat, she even gave us a full breakdown of her ELSA framework.

There’s so much gold in what Marley shared with us - do not miss this episode!

Key Takeaways:

How Marley started her video marketing business (1:11)
Why every content creator needs to learn about monetization (3:42)
How to position your brand on YouTube (5:39)
Best practices for repurposing online content (7:10)
When is it OK to skip marketing trends? (9:15)
Why you need to stop feeling bad about selling to your audience (10:43)
What is the ELSA framework? (11:45)
Learning from the experiences of other people and businesses (15:10)
The good that comes from sharing about your struggles (17:16)
Why you should never be afraid to change or pivot (20:15)
Is Clubhouse a good opportunity for podcasters? (23:27)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Another week, another awesome interview! I’m super excited to be joined by business coach and online school expert, Bart Miller!

For the past 15 years, Bart has been making his mark in the online business and digital marketing space. He’s built several 7-figure businesses from scratch, and ever since he moved into coaching, he’s been helping other entrepreneurs do the same.

Bart has an intense drive for collaboration and is very skilled at bringing out the genius in others to create incredible business opportunities.

The work he’s done with online schools is phenomenal, and he’s going to share lots of details about his approach.

We discuss his method for choosing people to go into business with, his views on the significance of business systems, and critical preconditions for creating a successful partnership.

All that and a whole lot more on this week’s brand new episode of the Performance Marketer Podcast!

Key Takeaways:

What Bart Miller does with online schools (1:03)
Why every good entrepreneur must think like a performance marketer (5:40)
How does Bart choose people and businesses to partner up with? (7:17)
What do most businesses require to succeed? (11:40)
Things you should know before creating an online school (15:34)
Best practices for creating an online school (18:49)
What’s it like to be Russell Brunson’s fashion consultant? (22:13)
Bart Miller’s most recent projects (26:28)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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This week, I welcome a special guest to the Performance Marketer Podcast!

Dave Lindenbaum is an online marketer, copywriter, and founder of Get Kombucha. One of his most recent clients is a fertility expert who is helping women achieve their life-long dreams of becoming a mom.

I invited him for a quick chat because he’s very insightful, energetic, and I always have tremendous fun talking to him!

We both adore just geeking out on marketing and spitballing ideas, so I figured you guys would love to tune in to one of our conversations!

Today, we’re diving deep into customer avatar research. We’ll discuss the best practices for creating a customer avatar and explain why surveys are such a CRUCIAL part of this process.

Let’s get to it!

Key Takeaways:

Understanding the day in the life of your avatar (1:18)
Why copywriting requires sensitivity (2:56)
Getting to the bottom of your avatar’s “WHY” (5:34)
The 2 fundamental uses of surveys in marketing (7:12)
Why you need to learn about your avatar’s unique language (9:52)
The benefits of using a time-lapse copy method (11:09)
Should you be naming your avatar? (13:59)
The advantages of surveying your own community (16:28)
What your Facebook Group’s number one goal should be (19:36)
A powerful technique for discovering your “WHY” (20:27)
Why are surveys so awesome for generating new leads? (22:14)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Today we’re going to talk about a key step in using leads to build and grow your business.

In recent weeks, we’ve discussed why leads are so crucial for every business. However, lots of people still struggle to set up a system that works.

And here’s the number one reason why they fail. It’s because they didn’t put in the time to build a relationship with their list.

When you’re dealing with cold leads, you NEVER lead with a sale. You can’t expect people will give you money when they know nothing about you or your business.

A few might but most of them won’t.

This is why nurturing your list is so important and why the true power of leads lies in the follow-up.

For this week, I’m going to share a 14-day email sequence framework that will help you warm up those leads, nurture them, build a relationship, and finally, convert them into sales.

Make sure to watch all the way through because I’m also going to share a little secret about a project I’m currently working on.

Now, let’s jump into the show!

Key Takeaways:

The secret about what makes leads are so valuable (1:06)
How to nurture your leads (3:42)
My 14-day email sequence framework (6:49)
Day 1: The Soap Opera Sequence (7:52)
Day 2: The Backstory (9:45)
Day 3: The Epiphany (10:16)
Day 4: The Call to Action (11:55)
Day 5: The Impulse Buy (13:26)
Day 6: The FAQ (14:26)
Day 7: The Proof (15:07)
Day 8: The FOMO (17:11)
Day 9: The Feedback (19:06)
Day 10: The Three Secrets (21:10)
Day 11: The FAQ #2 (21:26)
Day 12: The Proof #2 (21:53)
Day 13: The FOMO #2 (22:45)
Day 14: The Feedback #2 (23:34)
Is it possible to make a million bucks just from follow-up? (25:34)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Now that you know all about my Perfect Survey Method, I want to show you some real-world examples!

Here's what you need to know. These five steps for building the perfect survey will work for ANY business, in ANY industry, selling to ANY niche.

I've done lead generation for every type of business you can imagine - and I ALWAYS got results.

Today, I will dive into how some well-known companies use this same method and provide a complete breakdown of their survey lead generation process.

These are billion-dollar companies we're talking about! And I'm not using anything confidential here - you can go to their website right away, take their survey and see for yourself.

I went through their survey funnels, reverse-engineered them, and I'm going to explain how they work.

And if you have any questions after watching or listening to the show, please feel free to reach out. I'm always there for my Performance Marketers!

Let's jump into the show!

Key Takeaways:

How does Apple use surveys to sell Mac Computers? (1:28)
Why my Perfect Survey Method works incredibly well for real estate agents? (4:59)
The difference in targeting real estate sellers vs. buyers (8:37)
Warby Parker Case Study: Why billion-dollar companies use the perfect survey method (11:13)
The benefits of setting up a seamless survey process for your business (16:15)
What are automated email sequences? (18:21)
Why you should NEVER make guesses about your audience (19:48)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Can surveys help you set up a million-dollar business?

Last week, I explained why surveys are the single best way to level up your business, acquire leads, and stand out from the crowd.

Today, I’ll be going a step further... Or five, to be precise.

Yes, I’m going to do a full breakdown of my 5-step Perfect Survey Method and show you the exact framework I used to generate millions of high-quality cold leads!

And I continue to use it to this day.

Because it’s not only bulletproof, but it also works in any industry or any niche.

And if you’ve ever heard people say surveys “didn’t work” for them, it’s because they weren’t doing at least one of these steps - if not all of them.

I guarantee you.

So strap in, folks! Break out the notepad, and let’s do this!

Key Takeaways:

Why people have trouble gathering leads? (1:44)
My 5-step Perfect Survey Method (4:32)
Step One: Attract (5:59)
Step Two: Identify (8:52)
Step Three: Segment (10:49)
Step Four: Target (12:23)
Step Five: Position (13:14)
How will my Perfect Survey Method help your business? (15:06)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Wouldn’t it be great if you could set up a lead gen deal where you pay ONLY when you get results?

Last week on the podcast, I shared my framework, which showed how you can start a lead gen business without spending ANY of your own money.

If you recall, for this to work, we need three players willing to play the game: the Advertiser, the Affiliate, and YOU!

Today, I’m going to focus on exploring your relationship with “the Affiliate” (aka, “the Publisher”) - the person who will be supplying the leads for your deal.

I’m going to share with you six tips for creating AMAZING lead gen deals with your affiliates, including one essential tip that will help you stand out from the crowd!

Exciting, right? Well, that’s not all!

If you listen through to the end, you’ll get some bonus tips as well that should really help you hit the ground running.

Get ready, Performance Marketers! You’re in for a treat!

Key Takeaways:

A quick recap of the previous episode (1:22)
Tip #1: Converting Offer (3:09)
Tip #2: Competition (4:07)
Tip #3: Metrics (5:05)
Tip #4: Your Affiliate’s Needs (5:59)
Tip #5: Affiliate Networks (12:07)
Tip #6 Part 1: Agency of Record (18:32)
Tip #6 Part 2: My Perfect Survey Method (21:14)
Bonus tips for creating game-changing lead gen deals (28:37)
Why is building your list so powerful (Russell Brunson example)? (37:37)
If you have any questions - get in touch! (41:33)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Have you ever wanted to start your own business but weren’t sure where to ACTUALLY start?

Maybe you’re still searching for your passion, or you can’t seem to decide on what your first step should be.

If any of this sounds familiar, you’re in the right place. What I have planned for you here can help you.

I firmly believe that starting your own lead generation business could do wonders for your career. How do I know? Because that’s exactly how I started building my empire.

I’m going to tell you a little secret. ANYONE can learn how to generate leads.

It’s got nothing to do with talent, and you don’t need a formal education… It’s a skill set! One you can learn, get better at, and make a ton of money in the process.

So for today, I’m going to share my step-by-step framework on how to start a successful lead generation business.

And you can do all of it without spending a single penny of your own money.

Stick around, you’re in for a treat!

Key Takeaways:

Why I believe ANYONE can start a successful lead gen business (1:11)
My simple framework for starting a lead generation business (4:02)
How to leverage other people’s traffic to build your business (7:02)
Finding offers directly vs. going to an affiliate network (9:31)
Some of the key factors that determine the quality of your lead gen deals (13:27)
The most important aspect of your job (15:35)
Why I’m committed to helping you build a successful business (18:57)
What makes lead generation a recession-proof business? (20:40)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
Get my “Million Dollar Dads” FREE Bonus: Visit Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Making tough decisions is a part of life. It’s just that some take a much bigger toll than others.

Last week, I had to make one of the hardest decisions of my adult life.

I know this year has been pretty rough on everyone, and we all can't wait for it to end. For my family, it’s ending on a sad note.

About a month ago, our dog Cody, who has been with our family for 16 amazing years, was diagnosed with congestive heart failure. And a little over a week ago, his health started deteriorating rapidly.

He was really hurting, which put us in the position of having to ask ourselves a deeply heartbreaking question.

How do you know if and when should you euthanize your beloved animal companion?

Since it’s a very personal topic, I won’t be going into too much detail. But I also feel it’s a story I need to share.

We all face tough decisions in life at one time or another. These kinds of gut-wrenching experiences are devastating, but they can also teach us plenty - if we can find the strength and the courage to learn.

Today, I’m going to share with you the 5 lessons I’ve learned from all this.

If anyone out there is facing a similarly hard decision - I hope this episode finds you well.

Key Takeaways:

A different kind of episode (0:00)
The story of how Alli and I got Cody (5:00)
Learning about Cody’s heart condition (10:02)
Facing the devastating question of euthanasia (14:08)
Lesson #1: How to make hard decisions (20:07)
Lesson #2: About the grieving process (21:33)
Lesson #3: Stages of grief (23:18)
Lesson #4: When does the sadness go away? (28:26)
Lesson #5: Why you should never let fear of loss stop you (35:38)
Summarizing the five lessons (39:16)
Closing thoughts about the power of mindset (49:43)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
Get my “Million Dollar Dads” FREE Bonus: Visit Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Hey there, Performance Marketers! I hope you’re excited about this week’s episode as much as I am because I have a special treat prepared for you.

This week on the show, I will be reading my entire chapter from the recently published “Million Dollar Dads”!

Several episodes ago, I talked about all of the things that went into prepping, writing, and publishing a best-selling book. I wanted to take you through the entire journey with me, and this reading of my chapter from the book will be the last step.

You will hear my story told chronologically, highlighting the critical moments of my career, the challenges of being an entrepreneurial dad, and some of the biggest lessons I’ve picked up along the way.

I’ve also shared a lot of great stuff about performance marketing in general, as well as my most recent project - SurveyDetective.

Once again, I want to thank you so much for showing up for me during this time. You’ve provided me with so much support, and I’ll be forever grateful.

Tune in to listen to my chapter in which I share my thoughts on making an impact and building a legacy.

I hope you enjoy it!

Key Takeaways:

What is my chapter of “Million Dollar Dads” about? (1:08)
New ways for you to reach out to me! (Performance Marketer Text Community) (3:21)
How I got into direct response marketing (5:53)
Starting my own business (10:50)
How does affiliate marketing work? (14:53)
The rewards of being a successful entrepreneurial dad (21:44)
How media arbitrage works (26:14)
Modeling other people’s success (30:33)
Joining Russell Brunson’s Inner Circle (31:54)
My most recent project - SurveyDetective (34:26)
Two of the biggest marketing mistakes people make (37:48)
How I use surveys to help people fast-track their business (42:33)
Why I want to help you become a SurveyDetective (45:09)
Why SurveyDetective works for ANY business (53:10)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
Get my “Million Dollar Dads” FREE Bonus: Visit Here

Connect with Eric!

Join Eric’s Text Community: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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When I was a kid, I used to go to the movies with my friends all the time. And we had this little trick, where, after it ended, we’d sneak into another theater so we could watch the last 20-30 minutes of a different movie.

Later, when I would watch that same movie from beginning to end, knowing the ending completely changed the entire experience.

Watching the story unfold in a different direction gave me a lot more insight into the movie structure itself.

So what does starting a business and watching a movie in reverse have in common?

For us, it was all about having fun and watching as many movies as we possibly could.

I realize now that this is also an excellent method for learning about the best way to develop a roadmap for your brand new business.

Great entrepreneurs start at the end and work their way back.

When you define an ending, you also give your journey a powerful sense of direction. And when you know how the story ends, it’s a lot easier to work your way back to the beginning and map out all the steps you need to go through before getting to where you want to go.

Today’s episode is dedicated to all entrepreneurs out there who are feeling a bit stuck. I hope this trick will help you get moving again!

Key Takeaways:

Things you can learn from watching a movie in reverse (1:03)
Why your business needs a roadmap (3:57)
How to build a roadmap for your new business (7:35)
Why ALL great entrepreneurs start at the end (11:59)
The main reason why good products fail (14:03)
What does the end of your movie look like? (18:32)
One of the biggest challenges I’ve had with SurveyDetective (20:50)
Pick an ending that works for what you’re trying to accomplish (23:22)
What's to learn from mapping out other people’s success stories (26:29)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
Get my “Million Dollar Dads” FREE Bonus: Visit Here

Connect with Eric!

Send Eric a Text: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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More awesome news for this week, Performance Marketer Nation! I’m officially a best-selling author!

Last week, I went over the nitty-gritty of my first ever book launch. And today, we get to enjoy the results of all of that hard work.

Day after the launch, I woke up to a message from my publisher saying “Million Dollar Dads” is a best-seller in EIGHT CATEGORIES!

This whole thing has just been an incredible experience. Up until recently, I never even thought about writing a book... Let alone becoming a best-selling author!

It just goes to show that whenever an opportunity presents itself to you - you HAVE TO go for it!

In this week’s episode, I’m going to share the full results of our fantastic book launch, talk about some of the feedback I’ve gotten, and share some of the biggest lessons I’ve learned from the entire experience.

Once again - a HUGE THANK YOU to all of you who supported this launch! I couldn’t have done it without you.

Let’s dive into this week's episode and celebrate together!

Key Takeaways:

My experience of writing and launching a best-selling book (1:24)
The note I got from my publisher, just ONE DAY after the launch (2:58)
Some of the incredible feedback I've gotten on “Million Dollar Dads” (5:24)
Updates about the SurveyDetective launch (6:16)
How do I create serious change with performance marketing (7:35)
The most important message I wanted to get across in my book (10:50)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2021): Join Here
Get your copy of the “Million Dollar Dads” Book (+ Bonuses): Visit Here
Support my Movember Campaign: Donate Here

Connect with Eric!

Send Eric a Text: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Awesome news, Performance Marketer Nation! This week, I’m having my first ever book launch!

I’ve recently co-authored a book called “Million Dollar Dads”. The whole thing was set up by Jamie Wolf, who is an expert at putting together incredible collaborations for entrepreneurs looking to expand their brand by becoming authors.

It’s been a really awesome experience, and today, I’m going to tell you all about it!

One of the most amazing things about this project was I got to meet a bunch of cool, incredible people.

Aside from Chris Baden, I’ve never met any of the other Million Dollar Dads before. We’re forever bonded by our book, and I truly appreciate getting to know these folks.

Tune in as I’m going to go over the entire process and explain everything that goes into launching an Amazon best-seller book.

And as a special treat, I’ve had Jamie and some of my co-authors send me a recording revealing their number one marketing secret, so make sure you listen through to the very end.

The book “Million Dollar Dads” is out today, it’s ONLY $0.99, and you can get it (along with special bonuses) using the link below!

👉 Get Your Copy of the “Million Dollar Dads” (+ BONUSES) Here!

Thank you for all of your support! Now let’s get to it!

Key Takeaways:

A health scare that made me miss a podcast release for the first time in 52+ weeks (1:42)
Why I’m sporting a beard for the month of November (5:05)
The making of the “Million Dollar Dads” book (7:51)
What I loved most about co-authoring my first book (13:15)
The topic I wrote about in my chapter of the book (14:53)
How I learned never to make decisions when emotional (16:15)
A book series surrounding the SurveyDetective platform? (22:15)
I’m launching a new YouTube channel dedicated to surveys (24:38)
Top marketing secrets from the people behind “Million Dollar Dads” (27:49)
Chris Baden’s number one marketing secret (29:22)
Evans Putman’s number one marketing secret (33:43)
James Golden’s number one marketing secret (35:09)
Preston Anderson’s number one marketing secret (38:30)
Jamie Wolf’s number one marketing secret (41:56)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here
Get your copy of the “Million Dollar Dads” Book (+ Bonuses): Visit Here
Support my Movember Campaign: Donate Here

Connect with Eric!

Send Eric a Text: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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This week on the Performance Marketer Podcast, I’m joined by a very special guest. Chris Wark is a public speaker, an author, and a health coach, sharing his life story to provide hope to all those who feel like there is none.

Just short of 17 years ago, Chris was diagnosed with stage III colon cancer. What came after was a period of excruciating fear and agonizing hopelessness.

Desperately searching for ways to cope, he threw himself into exploring the practices of healthy living. By making a radical change to his diet and lifestyle, Chris managed to beat cancer - without ever undergoing chemotherapy!

He decided to share his story to support other cancer patients and continues to do so to this day. Chris recently published his second book called Beat Cancer Daily, and with it, he aims to empower people to overcome the biggest obstacles and survive life’s most difficult storms.

The topic of cancer hits very close to home for me. I lost my mom to melanoma cancer, my grandpa to lung cancer, and even today, I have several friends fighting the big fight against this horrible disease.

If you’re going through an incredibly difficult period in your life, I sincerely hope our conversation provides you with some comfort.

Keep fighting!

Key Takeaways:

Coping with a cancer diagnosis as a young adult (2:25)
The surprising disconnection between health care and healthy living (8:18)
How does knowing you have cancer affect your mindset? (11:33)
Why Chris looked for answers in healthy living and dieting (13:45)
Meeting with an oncologist who tried to talk him into chemo (20:49)
Why you should NEVER make fear-based decisions (23:45)
The many issues of the cancer industry (26:14)
Why Chris decided to share his story (28:43)
What is Chris Wark’s new book Beat Cancer Daily about? (32:05)
How to make money by following your passion (37:47)
Life’s challenges can be blessings in disguise (44:33)
How our stories change people’s lives (47:13)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here

Connect with Eric!

Send Eric a Text: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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This week, we further explore just how powerful surveys can be for lead generation.

Over the last couple of episodes, I’ve been systematically debunking people’s most common objections about surveys. We went through an entire mountain of examples and “what if” situations.

For this episode, I want to share a survey case study, a real-life practical situation from one of my most recent projects with a client who owns an e-commerce business.

I’m helping them generate new leads using surveys, and I want to give you a high-level overview of my process from start to finish.

With each step, I will highlight some of the crucial questions that need to be answered and share cool secrets of the trade.

In this episode, you’ll learn how to structure surveys, predict your budget using my bulletproof formula, and set up a customer acquisition strategy that works!

I’ve built my affiliate marketing business using this exact model.

Remember - it always comes down to figuring out the math and how to make it work in your favor.

Key Takeaways:

Working with a client who owns an e-commerce business (1:03)
The first step of helping my clients generate leads with surveys (1:49)
How to choose a segmentation strategy (2:33)
Creating an offer on the back end of your survey (3:23)
Coming up with a survey hook (4:50)
Why you need to know the lifetime value of your customer (5:37)
How to create your customer acquisition strategy (6:36)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here

Connect with Eric!

Send Eric a Text: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on

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Over the years, I’ve heard all sorts of objections people have about surveys. In this episode, I’m going to debunk every single one!

Surveys work for ALL businesses, and I firmly believe they are the best tool for generating leads.

Throughout my 17 years as a performance marketer, I’ve generated over 15 million leads for companies working in entirely different industries. And in all that time, surveys haven’t failed me once!

Now I am aware there are many different objections people rely on when arguing they don’t need surveys. With all the research I’ve been doing for my SurveyDetective platform, I was able to stitch together quite a hefty list.

Today, I’m going to break down each objection, point by point, and disprove them all, using facts.

But that’s not all!

I’m also going to brainstorm a gigantic amount of topics across an exhaustive list of industries to show you just how universal and intuitive surveys actually are.

Tune into this week’s episode, and if you still have any doubts, I urge you to reach out and get in touch.

I’d love to chat, answer any questions, and trust me - I WILL help you overcome any lingering challenges you might have about surveys.

Key Takeaways:

Surveys are so much more than a simple research and feedback tool (1:16)
The three fundamental types of objections (3:06)
Most popular objections people have about surveys (4:24)
You don’t need to be a techie to create and use surveys (9:41)
My giant list of brainstormed survey topics from various industries (13:09)
How can consultants benefit from using surveys? (18:47)
Breaking down Amazon Prime’s promotion of Cobra Kai (25:00)
Using surveys to sell masterminds (29:49)
How can surveys help you create cash flow? (37:17)
How is performance marketing changing people’s lives? (38:52)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here

Connect with Eric!

Send Eric a Text: 917-636-1998
Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Surveys are an incredibly powerful marketing tool because of one crucial thing - they take the guesswork out of the equation.

Many people make the mistake of crafting their offer on what they THINK people want, instead of what people ACTUALLY want.

If you want to know something about your audience - ask them. Gathering insights by surveying your die-hard fans will make all the difference in the world for your campaign.

But that’s not all surveys have to offer! They are also fantastic for generating leads, and people often overlook this.

Just by structuring your surveys the right way, you’ll be able to revolutionize your lead generation process.

Yes, surveys genuinely are amazing, and today, I’m going to talk about the top 7 reasons why they’re so effective.

Stick around - you're in for a treat!

Key Takeaways:

The many benefits of segmenting your audience with surveys (2:17)
How to segment your audience by situation (4:57)
People love learning about themselves (7:25)
What makes surveys so cost-effective? (8:10)
How to grab people’s attention with surveys (10:00)
The information you’re getting is self-declared and why that’s awesome (10:53)
How do surveys help you retarget your audience more effectively? (12:55)
Why surveys help you build momentum (14:12)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Do you know why so many businesses struggle to get new customers? It’s because they have no clue who they’re talking to!

When selling a product or a service, the first step should always be the same - create an ideal customer profile. Even today, I’m still baffled by the fact that so many people think they can grow their business without it.

You can’t - it’s not up for debate!

Creating a customer avatar is essential because it’s fundamental to your marketing strategy. Learning about your audience’s characteristics allows you to connect with them.

Their desires, challenges, interests, objections, behavior… All of this will enable you to improve your message, write better ad copy, and create content they’re ACTUALLY interested in.

And here’s something people often overlook. You can ALWAYS go back to your ideal customer profile and develop it further.

For this week’s episode, I’ll show you how I create and optimize my customer avatars.

It’s helped me optimize my sales every single time, and I’m 100% sure it will help you do the same.

Are you ready? Let’s get to work!

Key Takeaways:

One of the biggest mistakes most businesses make (1:07)
How does an ideal customer profile help you grow your business? (3:40)
My method for creating and improving customer avatars (7:38)
How to make an engaging elevator pitch (12:16)
Why is belief so important for marketing? (15:46)
How to remove people’s objections about your offer (+ Examples) (17:22)
The benefits of knowing HOW your audience consumes content (21:53)
How does learning about your audience’s interests help you craft your offer? (23:11)
ALWAYS be updating your ideal customer profile (25:12)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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This week, I’m pulling back the curtain to give everyone a sneak peek into one of our private survey training sessions.

Earlier this year, I started a Performance Marketer Group to help entrepreneurs build their list and level up their business using surveys.

We’re making excellent progress, and we’ve already stepped in deep into the technical side of things.

Having access to my SurveyDetective platform has been of tremendous help for my founding members. It has made their journey a whole lot easier.

Still, for us to get to the finish line, they’ll need to digest the essentials of creating an online survey thoroughly.

In this training session, I talked about the three essential survey page types. And for each of them, I gave a high-level overview and laid out all the key steps for creating awesome survey pages that get results every single time.

Join me as I break down the frameworks of welcome, lead opt-in and outcome pages for online surveys.

If you understand everything that I’m going to share in this episode, know that you’re well on your way to becoming a true SurveyDetective.

Let’s dive into the show!

Key Takeaways:

Welcome page framework (1:36)
Why is it so important to score your leads? (2:35)
How to write a killer headline (4:44)
Why you need to segment your audience (6:40)
Lead opt-in page framework (9:41)
The key difference between welcome page and opt-in page headlines (10:09)
How to use ethical bribes to get leads (12:15)
Outcome page framework (15:32)
The transition from describing your audience's situation to making your main offer (22:22)
How to analyze your data (25:35)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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The online space has revolutionized the way we improve and self-educate. Ebooks, courses, blogs, youtube videos, audiobooks, virtual events, masterclasses...

Unbelievable quantities of seemingly never-ending opportunities to learn, grow, and develop, both in business and life in general.

I consume vast amounts of content every single day. If you are ambitious and have a strong desire to move forward, you can’t afford not to.

The big, overarching issue with content consumption is always the same - it’s time-consuming.

There’s so much good stuff out there it’s merely impossible to get to everything you’d love to watch, read or listen to and still be on top of your daily schedule.

Not having enough time in the day for self-education has been bothering me for quite a long time. Luckily, I was able to figure out a little hack that allowed me to consume content quickly.

Using this simple trick, I was able to double or even triple the amount of content I can consume in a single day. And when you do it as much as I do, the returns are incredible.

This one little trick has changed my life!

Today, I’m going to share my hack for consuming content quickly and give a little demo. I’m hoping this simple adjustment to the way you consume content will do as much for you as it did for me.

Key Takeaways:

Are we wasting too much time when we're consuming content? (1:28)
How has watching TV with subtitles helped me discover this cool hack (2:49)
What is Temi and how does it help you consume content quicker? (3:50)
How to use Temi to transcribe ANY YouTube video (4:45)
How to consume content more efficiently (6:44)
The massive gains form using this hack for consuming content faster (8:07)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Investing in companies isn’t a privilege reserved for the financial elite. You could start doing it tomorrow, even if you don’t have millions of dollars lying around in your bank account.

Today, we’re going to talk about how to invest in companies with other people’s money, and I don’t think there’s a better person to talk about it with than Tom Shipley.

Tom is a serial entrepreneur, strategic advisor, investor, and an expert in omnichannel brand building. About 20 years ago, after a career in the special forces, he began his entrepreneurial career with just $100 in his pocket.

His first-ever business idea was on point, but he was determined to learn more about systems, processes, and analytics to raise his game. In pursuit of those skills, he ended up with a Bachelor’s and a Master’s degree in Industrial Engineering.

In 2005, he co-founded Atlantic Coast Brands and grew it into one of the largest direct to consumer multi-brand companies in America. One billion dollars in revenue later, and he’s still very much actively looking for new opportunities to build brands and explore platforms that can scale.

This episode is a masterclass on investing in companies, full of practical tips, real-life examples, and resources that will help you learn the craft from scratch.

There’s a lot of stuff we need to unpack here, so let’s dive right in!

Key Takeaways:

Tom Shipley’s background (1:27)
The story of starting his first business (2:36)
How to identify direct response marketing opportunities (6:12)
The number one strategy for YouTube advertising (8:31)
How to invest in companies with other people’s money (12:08)
What’s in it for your investing partners? (16:12)
How to create a fair deal when combining businesses (+ example) (17:32)
A goal every entrepreneur should have (20:00)
The story of Tom’s niece that proves you CAN invest in companies without using your own money (20:45)
How to approach business owners about investing in their company (24:37)
Tom’s most recent project: building a platform to acquire Amazon businesses (28:39)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here
Connect with Tom Shipley: Visit Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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If you ever thought about going into online marketing - NOW is the time!

This week, I’m joined by the founder of eCom Underground and renowned e-commerce expert, Bryan Bowman. He is an all-star in the online marketing space, and he’s got some incredible insights about the current state of the market he’d like to share with you.

Bryan and I initially met through Russell Brunson’s Inner Circle, and we got to know each other pretty well since then. We regularly have calls where we exchange ideas and discuss the latest online trends.

I’ve enjoyed our conversations so much, and I figured you would, too, which is why I’m delighted to have him on the show.

Being a former pro golfer, he relied on his remarkable athlete mindset to get to the top of the e-commerce industry. He got into the game selling used products from eBay on Amazon, but things really skyrocketed when he discovered private labeling, which helped him develop multiple successful brands.

These days, he’s focusing on coaching and consulting SMBs on leveraging digital marketing to grow their business and dominate their market. He’s always organizing cool free challenges on various aspects of e-commerce and digital marketing, so make sure you check him out.

Tune in to learn more about the current state of the online market, up-to-date e-commerce trends, how to scale off-Amazon, and overall, how to grow a successful business in the next ten years with online marketing.

Key Takeaways:

Bryan Bowman’s career as a professional golfer (1:17)
Can a background in pro sports help you get ahead in business? (6:08)
How Bryan started his digital marketing journey (9:13)
Building an e-commerce business with private labeling (14:04)
How has online niche marketing opened up opportunities for SMBs? (16:52)
Bryan’s story of getting into coaching and consulting (18:14)
Why should you be scaling your e-commerce business away from Amazon? (22:07)
Picking the right client for your business (25:05)
How to go from $1k to $25k with your e-commerce business in 30 days (27:56)
What is the Blue Ocean of e-commerce? (33:15)
The relationship between marketing, metrics, and math (36:16)
Why is now the right time to get into online marketing? (40:20)
How to leverage ideas from different industries to grow your business (42:11)
Why is coaching the best way to fast-track your success? (45:02)
Do you really need to put yourself out there to build a successful online brand? (49:46)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here
Connect with Bryan Bowman: Visit Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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This week on the podcast, I'm joined by Josh Latimer, aka Automate Josh!

With years of experience as a serial entrepreneur, Josh founded, grew, and sold three highly successful businesses. These days, he focuses on teaching, coaching, and helping small business owners understand the power of automation and systems.

After listening to a cassette tape of Rich Dad, Poor Dad by Robert Kiyosaki, Josh felt inspired to dive into the exciting world of entrepreneurship. He began his journey with a brick-and-mortar window-washing business, which he later grew to just under $200k in monthly revenue!

A software company, an education company, and a podcast later, we meet Josh to discuss his latest project - Honor & Fire.

Josh and I share a core value. We believe there's nothing more important than family.

As entrepreneurs, everything we do comes back to bettering the lives of those we love most.

Unfortunately, achieving work-life balance is rarely easy, especially when it comes to entrepreneurs. With only 24 hours in a day, many people struggle to cope with the challenges of being a business owner.

In those types of situations, family life is usually the first thing that suffers... Unless you do something about it.

"We need to build wealth... But we don't need to burn our household to the ground in pursuit of it." - Josh Latimer

Today, Josh is going to share a vision of Honor & Fire, an educational program for entrepreneurial families that he co-designed with his wife, Ashley. Using family systems, they aim to empower small business owners to build a business of their dreams without sacrificing quality family time.

In this episode, Josh will present a high-level overview of the program, and together, we'll explore the key points of his marketing strategy.

Key Takeaways:

Balancing entrepreneurial and family life (2:15)
Josh Latimer’s background, career, and vision (4:20)
How is Honor & Fire going to help small business owners? (6:54)
Why is your relationship with money a key factor in your success? (8:35)
Who is the target audience for Honor & Fire? (10:47)
The pros and cons of acquiring leads solely through content marketing (12:01)
How to change people’s lives effectively (13:25)
Why is getting results crucial for marketing? (16:49)
Emotions and transformation (19:12)
Josh’s experience with organizing masterminds (21:12)
Is having an online presence a necessity in today’s business? (22:59)
Josh’s advice for entrepreneurs struggling to survive in a COVID-affected world (26:49)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here
Connect with Josh Latimer: josh@honorandfire.com

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Do you know how big the lead generation business actually is?

According to numbers from 2019, lead gen business advertisers bought $2.6 billion. Huge, right? But it’s still just half the story.

The forecasts show that this number is going to rise to a whopping $3.2 billion just four years from now!

One thing we can say for sure - the lead gen industry is not going anywhere. It’s recession-proof.

Because the bottom line is people always need leads. And anyone, literally anyone, can step in and become a part of the greatest business in the world.

I see many people out there struggling, itching to get away from their 9-to-5 and chase their dream of becoming an entrepreneur. But if you’re not generating enough cash flow, it’s always going to be an uphill battle. And starting a lead gen business can help you break that vicious cycle.

Last week I gave you a high-overview of how you can use my Beer method and my SurveyDetective platform to start your own lead generation operation and get some quick wins under your belt.

Today, we’re diving in even further as I share my 7-step lead generation framework to help you take control of your business and become a true Performance Marketer.

There’s going to be a lot of practical tips for you in this one, including instructions on how to turn cold leads into warm leads and a formula for calculating your allowable cost per lead. Absolute gold for anyone looking to get concrete info about how to do lead gen.

Are you ready? Let’s get to work!

Key Takeaways:

How big is the lead gen business really? (1:46)
The three essential types of leads in the market (4:49)
My seven-step process for generating leads efficiently (8:09)
How to warm up cold leads (13:02)
Nurturing your leads with follow-up sequences (16:37)
Taking control of your business with direct response marketing (21:24)
When does your sales team come into play? (23:24)
Why you need lead analytics (24:45)
How to calculate your allowable cost per lead (26:53)
The risk-reward nature of lead gen deals (29:53)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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You don't need to have your own product to start making money.

Trust me. I've been there. I was generating millions of dollars long before Performance Marketer and SurveyDetective.

Lots of entrepreneurship coaches like to emphasize finding your passion. And even though I'm 100% on board with doing what you love, I know not everyone can afford it.

Financial security helps you make better decisions.

Operating under financial pressure can be real torture; there's no doubt about it. If you're barely making ends meet, finding your passion isn't a top priority.

I believe there is a perfect middle-ground solution between making good money while still NOT having to give up on your dreams.

Knowing how to generate leads is a necessity for any type of business. Sooner or later you're going to need to know how to do it, and how to do it well.

What a lot of people don't realize is, lead generation on its own is an entirely viable business option. And it doesn't take much to start seeing results.

Join me today as I share a high-level framework on how to build a profitable lead gen business quickly and easily using my proven method.

Key Takeaways:

The one thing that makes becoming an entrepreneur a whole lot easier (1:22)
Creating cash flow as a way to support your dreams (3:31)
What is lead generation? (5:22)
How to make money selling leads (7:19)
The 5 steps to making $10k+/month with my proven method (12:34)
Why you should always bet on yourself (14:53)
What makes lead generation such a powerful skill to have? (17:02)
The key advantage you’ll have over others doing lead gen (18:35)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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The majority of marketers are leaving money on the table.

When you’re crafting an offer, you need to make the most out of every single component. Make every page work towards reaching your goals.

Every survey needs a thank you page. But even those who understand the value of showing appreciation to your audience frequently miss out on a huge opportunity to make a little extra.

I’m talking about found money.

Yes, your thank you page is an excellent way for you to acquire additional conversions. It performs amazingly well, whether you’re using a lead magnet, trying to make a sale, or just getting people to engage with your brand.

For this week, I’m going to show you how to create a fantastic thank you page so you can supplement your marketing efforts and drastically increase your conversion rates.

But there’s more!

I’m going to share a full outcome page framework for you to use when creating segmentation surveys. While going through the steps, I’ll refer back to some of the top tips and techniques we’ve explored over the last couple of months.

Tune in for an hour-long episode of the Performance Marketer Podcast, recorded live inside of my exclusive Facebook Group.

And if you want to stay updated about my monthly membership program and the SurveyDetective platform, while getting bonus content from the show, sign up to my waitlist using the link below, in the Additional Resources section.

Key Takeaways:

What is found money? (1:52)
How to create a thank you page for an investigative survey (4:23)
Setting up an outcome page for your segmentation survey (9:59)
How to chose a headline for your outcome page (13:38)
Should you bother showing appreciation to your audience? (14:58)
Why you need to be perfectly clear and precise about your lead magnet delivery (16:15)
How to relate with your audience on your outcome page (24:20)
Listing out segment-specific desires and objections in a question format (28:43)
Transition time - presenting your core offer (30:17)
Answering segment-specific FAQs to entice logical buyers (33:36)
The proper way to add testimonials to your outcome page (35:33)
How to perk up your offer using bonuses (37:23)
A list of things you can offer on your thank you page (39:10)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Are you making the most out of your lead magnets?

They are a powerful marketing tool, one that every marketer should know how to leverage.

You create a lead magnet to draw out a specific action from your audience. But while you’re offering a piece of content for free, you’re also asking something in return.

Depending on your goals, you could ask for an email or a phone number or maybe request a particular action, like subscribing to a podcast or a YouTube channel.

Whatever it is you’re giving away, you’re using it to entice your audience to engage with you.

Essentially, you’re making an ethical bribe.

Lead magnets work so well because they’re built on an evergreen marketing principle - people love getting free stuff. Still, there’s a lot more you need to take into account to really make the most out of them.

Yes, creating a great lead magnet will skyrocket your conversion rate. But on your way there, you’re bound to run into all sorts of common traps. If you’re not careful, they could completely derail your campaign.

I’ve seen people make the same mistakes over and over again when it comes to lead magnets. All of them are easily avoidable.

And so for today, I want to share with you some essential questions you should always ask yourself before putting your lead magnet into place.

This checklist of top 9 mistakes to avoid when choosing a lead magnet giveaway will ensure you’re on point every single time.

If you want to get a PDF of the full list, sign up to my SurveyDetective VIP waitlist through the link below, in the Additional Resources section!

Key Takeaways:

What is a lead magnet? (1:58)
Providing value is crucial for a good lead magnet (3:58)
Enticing your audience by promising a quick solution (4:56)
Why your lead magnets need to be efficient (5:31)
Creating a lead magnet intrinsically valuable to your die-hards (6:38)
Why you must explain when will your audience receive their lead magnet (8:32)
The benefits of positioning yourself as an expert via a lead magnet (13:20)
How to build relationships with your audience using lead magnets (14:50)
Making sure your lead magnet sets up your core offer well (19:27)
How to create a lead magnet using your core offer (24:56)
Why you should stop worrying about giving away too much information (29:40)
A quick recap of this week’s episode (30:34)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Every great survey needs a breathtaking, killer hook. The headline on your start page is your only shot at leaving a good first impression. You have to make it count every single time.

Coming up with an awesome hook is about knowing what makes your audience tick. You need to figure out how to pique their interest and spark curiosity.

If you fail to do so, there’s a chance all of your hard work will be in vain. Nothing increases a drop-off rate more than a bland, poorly constructed hook that completely misses the point.

Over the years, I’ve developed a system that allows me to brainstorm a vast amount of quality headlines at a ridiculously fast pace. I later test them out with my SurveyDetective platform to determine which of them performs best.

I don’t leave anything to chance.

Based on this system, I’ve developed a framework to help my Performance Marketer founding members create killer hooks the same way I do.

And so for today’s episode, I’m going to share some structural insights and examine the crucial elements of a top-performing, curiosity-based headline. In other words...

Learn how to create a killer hook for your survey without wasting time and money on courses, in just over 30 minutes!

Key Takeaways:

What is your hook designed to do? (0:58)
The 2 fundamental components of a killer hook (2:03)
Top 9 ways to start off a headline (6:34)
Adding a prefix to your hook (9:23)
How to create timeframes for your hook (10:34)
Using roadblocks vs. using pain (12:34)
Why add a suffix to your headline? (15:17)
Some examples of strong hooks (17:04)
A recap of my hook-writing framework (18:33)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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When you’re trying to learn a new skill, there are certain things you can always count on. There is always going to be some kind of a learning curve, and some people will find it easier than others.

One thing is sure - no one ever got it right on the first go. I’ve been in this business for over 20 years, and there’s no doubt that the difference between my first and most recent survey is nothing short of astronomical.

So we all learn by failing at first and getting better as we go. But why we fail and how speaks worlds about the speed of our journey.

In all my years of building surveys and helping others do the same, I’ve seen people disrespect the process countless times. And as long as you’re trying to pull questions out of thin air, hoping you'll stumble upon crucial information about your audience - you’ll always be a long way from harvesting the true power of surveys.

You can mess up a survey in many ways, although some are much more common than others. I recently set a challenge for myself and was able to list out the 21 most common mistakes people make when building surveys.

Today, I’m going to share every single one and explain exactly how to avoid them.

There’s a lot of ground to cover, so let’s get to it right away!

Key Takeaways:

The right way to build surveys (0:55)
21 mistakes to avoid when building your survey (2:02)
The essence behind scoring your leads (2:48)
What is the purpose of having evenly distributed segments? (4:22)
How to make attention-grabbing hooks (7:00)
Matching your incentives to the wants of your die-hard audience (9:08)
Why you should never overwhelm your audience with questions (11:15)
Nothing good comes from leading questions (13:18)
The trouble that comes with leaving room for interpretation (15:00)
Why you should never ask two questions as one (17:05)
The ideal number of survey questions (20:08)
How to fast track your success (21:43)
A quick recap of the 21 mistakes to avoid when building surveys (22:43)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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We covered a lot of powerful topics about segmentation in recent episodes. And the best way for me to tie it all together is to give you a practical step-by-step example.

I’m going to show you exactly how I use segmentation surveys to get better results.

Last week, I talked about the five types of market segmentation. Today, I’m going to rely on purchasing behavior, a subcategory of behavioral segmentation, to show you the full process of creating and implementing a segmentation survey.

Make sure to tune in because this episode holds the key to becoming a SurveyDetective.

My goal is to give you the knowledge and the know-how that will help you utilize the full power of surveys. And after I’ve succeeded, I’m going to provide you with the tools to do it easier, faster, and better.

The launch of my game-changing platform SurveyDetective is slowly approaching, and I want you all to be ready when it comes out. Join my VIP waitlist below, in the Additional Resources section, to get cool, behind-the-scenes updates.

Combining my performance marketing secrets with the efficiency of SurveyDetective will transform you into a force to be reckoned with, no matter the industry.

If you can do that, there’s nowhere to go but up.

Key Takeaways:

What makes predictive segments so powerful? (4:07)
The essence of my ISTP framework (6:56)
An example of predictive segments based on purchasing behavior (8:33)
How to create unique outcomes for each of these 6 segments… (13:26)
Bargain Hunter… (15:24)
Research Buyer… (16:18)
Money-back Guarantee Buyer… (18:11)
Testimonial Buyer… (19:25)
Lazy Buyer… (21:33)
...and Impulse Buyer (23:01)
A summary of the ISTP process (25:57)
Cool new stuff I have planned for my Performance Marketer Nation (27:41)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Surveying your audience is not merely “asking questions.” But a lot of people treat it that way. It’s usually the same people who complain about not getting results.

You can’t just go with your gut or brainstorm your way into a good, reliable survey. There is a process, and you need to respect it.

When choosing questions, you need to be careful, precise, and efficient. There’s only so much you can ask before your surveyees become annoyed or agitated and decide not to go through with it.

That is why every question has to have a purpose.

What you need are questions that will help you investigate and segment your audience.

Each question you ask should reveal a portion of the story. If you don’t understand how a specific question does that - get it out! You don’t need it.

Today, I want to talk to you about 5 types of market segmentation you can use to create surveys and get the whole story.

I’m going to go over each of these segmentation types, explaining when and how to use them.

Let’s dive in!

Key Takeaways:

Surveying cold vs. warm vs. hot leads (1:29)
How we implemented these segmentation types to SurveyDetective (3:41)
Demographic segmentation (4:06)
Firmographic segmentation (4:41)
Geographic segmentation (5:43)
Psychographic segmentation (6:54)
Behavioral segmentation (8:10)
How to use types of market segmentation to create surveys (9:24)
Creating perception using segmentation (10:41)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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It’s time for us to take an even closer look at discovery surveys.

We’ve had our high-level overviews, and by now, I’m hoping you’ve firmly grasped what we’re trying to do with Performance Marketer.

The overall goal is to investigate your audience and better understand their situation than they can do it themselves. But it’s not going to work if you don’t understand the process.

Over the years, I’ve heard so many people complaining about how quizzes and surveys didn’t do anything for their business.

And I’m not surprised! It’s because they weren’t doing it right.

Today, I’m going to share a more in-depth explanation of what makes a discovery survey work. I’m also going to give you lots of practical tips for creating and analyzing discovery surveys.

Get ready for some serious investigating, SurveyDetectives!

Key Takeaways:

How to use a discovery survey (1:03)
Discovery survey question types (2:00)
The right way for capturing data (7:03)
A game-changing SurveyDetective feature (8:53)
Why some people can’t get surveys to work (11:25)
How to sell using psychology (12:23)
How to analyze discovery survey data and identify segments (19:05)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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In the last couple of episodes, I have introduced two powerful survey types performance marketers rely on to get results. Today, I’m going to spend some time bringing these two stories together.

Discovery and segmentation surveys go hand in hand and complement each other perfectly. If you’re just using one without the other, you’re not utilizing their full potential.

This episode is all about maximizing the gains from applying these essential types of surveys.

Now that we’re using the right tools, we’re going to focus a little bit more on the process. We have the surveys, and today we’re talking about what makes a SurveyDetective.

One of the most common mistakes I’ve seen marketers make is to overthink their role. I’ve seen them spend countless hours trying to wrap their head around the things their audience wants. To be perfectly candid, I’ve been in that situation myself during the earlier parts of my career.

Luckily, I was able to figure out just how futile these attempts were. Not only was it ridiculously challenging for me to guess the needs of my audience, but it shouldn’t have been a part of my role in the first place.

Thanks to surveys, I learned there was a much better way.

Instead of guessing, I started asking.

Key Takeaways:

What makes a performance marketer? (1:05)
How does SurveyDetective provide entrepreneurs with an edge? (1:53)
Why do people struggle to generate leads? (3:06)
How to investigate your audience (4:42)
What makes segmentation surveys so powerful? (6:58)
Why you should always use a discovery survey first (8:46)
A quick recap of the segmentation survey funnel (10:07)
Creating a crucial perception within your audience (16:21)
A mini case study - How does Apple sell its Macintosh laptops? (16:51)
There is no “one way” of doing things (19:08)
The biggest mistake people make when using surveys (22:31)
What “finding your voice” really means (26:02)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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In the second part of our first-ever Performance Marketer Founding Members Meeting, I introduced my founding members to the wonderful world of segmentation surveys.

Writing surveys is a skill you’ll perfect over time, but we’re looking for some quick wins and instant gains. Imperfect action will get you there, but you have to master the basics first.

I’m presenting this segmentation survey framework to equip you with the fundamental understanding of why you should use them, how they work, and how they help you build your email list.

When you combine these insights with my new SurveyDetective platform, you’ll be gaining a significant, unmatched edge for your business. We’re working hard to set up our launch scheduled for later this year. In the meantime, you should sign up for my VIP waitlist using the link below, in the Additional Resources section.

Key Takeaways:

What is the segmentation survey funnel all about? (1:05)
The 4 basic components of the segmentation survey funnel (2:21)
How to build momentum using no-brainer questions (3:01)
How to set up your questions page (5:59)
Understanding the flow of the segmentation survey funnel (7:17)
The power of creating custom targeted messages for different segments (10:02)
Best practices for lead capture pages (11:19)
How to use ethical bribes (11:59)
Adjusting your outcome pages to your unique business goals (12:58)
Why you should never change your core product (15:40)
The number one goal of your segmentation survey funnel (17:46)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Last week was the official opening of my Performance Marketer club. And right away, after just having the very first meeting with my founding members - my expectations are through the roof!

I'm getting more and more excited by the day, and I can't wait to help some really cool people take their business to the next level.

Over the next period, I will be devoting a significant portion of my time and energy towards teaching my founding members how to build their list. It's going to be an incredible, unforgettable ride, and here's why you should get excited as well.

I expect you, the Performance Marketer Nation, to follow along as we embark on this epic journey. Our meetings are going to be jam-packed with valuable insights and secrets of the trade. That is why I'll be sharing a portion of these nuggets of wisdom directly on my podcast.

That way, you'll be able to witness first hand why my methods work. It's going to blow you away and make you fall deeper in love with performance marketing.

Our kickoff meeting was an introduction to the topic of how to create a targeted marketing plan using surveys. We're about to do some breathtaking stuff, and there's a very good reason for it.

My founding members will be fully equipped with the current version of my SurveyDetective platform. Even though we're still adding cool stuff, it's already proven to be a real gamechanger when it comes to creating surveys.

The official launch for SurveyDetective will be held a little later in the year, but you sign up for our VIP waitlist today, using the link in the Additional Resources section.

Key Takeaways:

Welcome to the Performance Marketer List Building Club (1:14)
The one question I’d like all of you to answer (5:17)
What I plan to accomplish with this group (8:00)
How is this going to help you grow your business? (14:20)
Why should you use surveys? (15:35)
What makes surveys so effective? (18:24)
How to use discovery surveys for product and market research (24:46)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Request Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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What happens when an American Ninja joins forces with a top 10 world-ranked long driver? Going by that alone, you’re not likely to guess. Still, if you consider how much grit goes into becoming either of those things, you can rest assured that it’s going to be awesome.

Chris Baden and Sean Malone are high ticket selling experts. Today, they’re going to share their secrets about selling expensive products and services. Tune in for an incredible, fast-paced, masterclass on how to sell high ticket items that will blow you away.

If you’d like to learn more, make sure you check out the 2020 High Ticket Sellers Summit. It’s going to be the largest online event for learning to sell high ticket products and services, ever!

Chris and Sean partnered up with Brad Langan and created this event to teach you how to generate hot leads, create time-saving automated processes, and convert high ticket sales.

It is a four-day online event, starting June 11th, and it will bring together experts from across the digital marketing space. On the list of amazing guest speakers, you’ll find names such as Russell Brunson and Alex Charfen, to name a few.

The best thing about it - it’s totally free! Sign up using the link below, in the Additional Resources section.

Key Takeaways:

Sean’s background and how he became a top 10 world-ranked long driver (3:37)
Chris’s background and how he became an American Ninja (6:51)
How Sean and Chris got to working together (9:23)
The four stages of learning (17:14)
What are the crucial benefits of unconscious competence? (21:16)
How did Sean and Chris go about building their list? (26:20)
The genius thing about organizing virtual summits (32:34)
The best strategy for getting sponsors (36:11)
How to sell high ticket products and services (42:07)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-NewSurveyDetective™ Platform (Coming September 2020): Get Access Here
Sign Up for the FREE 2020 High Ticket Sellers Summit: Learn More

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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We’re still in quarantine mode, and the updates I’ve been getting from friends across the industry got me thinking.

Some businesses are experiencing record lows, something you’d expect when the whole world is in full-on crisis mode. But still, at the same time, a significant number of companies are actually thriving.

How are these businesses prospering when others are struggling to keep the lights on? What is the one thing that all of these companies have in common?

The answer is simple. They all have a powerful mailing list.

Building your list has been a very frequent topic on my podcast. I’ve spoken about it passionately because I genuinely believe that it is a cornerstone of any successful business. At least those that are in it for the long haul.

But even though it’s massively important, lots of people find it challenging. And I’ve decided to do something about it.

Today, I’m going to share news about a new Email List Building Club I’m launching and what I intend to accomplish in doing so.

Key Takeaways:

How has the pandemic affected the industry? (1:22)
You need to acquire the right mindset (2:36)
Why are some businesses thriving in moments of crisis? (4:54)
What is the most valuable thing in your business? (9:42)
The Genius Paradox (12:32)
Why you need to build your list (22:45)
The benefits of having a membership program (24:19)
Why am I starting an Email List Building Club? (27:16)
Performance Marketer Founding Members Launch (28:30)
What's the end goal? (31:20)
How to become a Founding Member (39:48)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-NewSurveyDetective™ Platform (Coming September 2020): Get Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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For this week’s episode of the Performance Marketer Podcast, I had the pleasure of talking to Jeff Goldstein. Jeff is a veteran of the online industry who, in 2006, sold his business for a whopping 100 million dollars in cash!

Today, we’re going to talk about the number one reason that helped him build his 9-figure business. Can you guess what it is? It’s something that’s been a very frequent topic on our show.

If you guessed “build your list,” then you’re welcome to pat yourselves on the back. I’ve said it before, and I’ll keep saying it - you have to build your list. That is how you build your empire.

Jeff is an advocate of simplicity in business, which is something he talks about in his book titled It’s Just That Simple. Recently, Jeff restructured his teachings into a free webinar.

If you’d like to learn more about his 6-step formula to building a sustainable business in less than 30 days, check out the link in the Additional Resources section below.

Key Takeaways:

Jeff Goldstein’s background story (2:11)
What did Jeff do after selling his business for $100m (5:20)
Did Facebook change the online game for good (6:13)
How Jeff built his $100m company (9:09)
The main message behind It’s Just That Simple (13:09)
The #1 reason why Jeff was able to sell his company for $100m in cash (19:07)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-NewSurveyDetective™ Platform (Coming September 2020): Get Access Here
Reserve Your Spot for Jeff Goldstein’s FREE Webinar: Visit Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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For this week’s episode of the Performance Marketer Podcast, I had the pleasure of welcoming Stu McLaren, an expert in the field of creating recurring revenue with online memberships.

Stu was one of the co-founders of WishList Member, the world’s leading membership platform for WordPress. Throughout his career, he has developed a unique perspective about the membership and subscription markets. And the insights he’s pulled together over the years apply to virtually every market out there.

Today, he’s going to share some of the top membership secrets out there, go over a bunch of examples, and solve problems on the go. This conversation is a masterclass on membership, and I was delighted to be a part of it. Trust me - you do not want to miss this episode.

At the moment, the applications for Stu’s free workshop on membership are still open. It’s called the TRIBE Workshop, it’s held once per year, and there’s not much time left, so make sure to check it out right now using the link below, in the Additional Resources section.

Key Takeaways:

Five fun facts about Stu McLaren (4:13)
Stu’s background and how he ended up creating the TRIBE Workshop (9:16)
Top 3 indicators that your market is well-suited for a membership model (16:32)
The benefits of narrowing down your membership offer to a specific niche (21:29)
How to create cash flow with a recurring membership offer (+ example) (22:53)
Why are VIP programs such a powerful strategy? (28:48)
The complete breakdown of Stu’s TRIBE Workshop (32:02)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-NewSurveyDetective™ Platform (Coming September 2020): Get Access Here
Save a Spot at Stu McLaren’s TRIBE Workshop for FREE: Register Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Today, I'm going to share something very special. It’s a project we’ve been working on for a long time, and it was created with the sole purpose of helping you bring Performance into Performance Marketing. I’m talking about the brand-new tool called AdCalc.

Now, I often hear that people find themselves driven out of many lucrative fields purely because they don’t like maths. And even though I understand that some might not enjoy it as much as myself, it’s not a good enough reason to prevent you from achieving something great.

The tool we’ve built is simple, easy-to-use, and it will help you optimize all of your media buying strategies. So for today’s episode of the Performance Marketer Podcast, I’ve created a detailed breakdown of the software, full of relevant, field-related examples that will show you exactly why it’s so awesome.

I have also prepared a unique offer for the loyal members of the Performance Marketer Nation. Typically, the subscription for AdCalc costs $47 per month. However, I've set up a special offer on my website that provides you with a 60-day trial to the platform, for only $7. You can sign up using the link below, in the Additional Resources section of the show notes.

Key Takeaways:

Why is knowing your numbers crucial for buying media (2:30)
AdCalc walkthrough (+ examples) (6:21)
Interpreting the numbers and the factors at play (11:37)
Should you implement a lead generation system in all your offers? (15:11)
How does building a list affect your gains? (20:08)
Optimizing your media buys with AdCalc (25:28)
How to create a profitable affiliate program (28:09)
How intent affects lead quality (29:41)
How does AdCalc help you build cash flow? (33:00)
A special offer for the Performance Marketer Nation (35:38)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-NewSurveyDetective™ Platform (Coming September 2020): Get Access Here
A Special 60-Day Promo Pass To AdCalc: Sing Up Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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This week on the Performance Marketer Podcast, I had the pleasure of welcoming none other than the Buildepreneur himself - Spencer Mecham. He is renowned in the online marketing space, and rightly so, with him being the number one ClickFunnels Affiliate.

Spencer is a real wizard when it comes to YouTube marketing, and today, he’s going to share some incredible insights you don’t want to miss. This conversation has only solidified my belief that YouTube is an extremely powerful tool for performance marketing.

We’re going to dive deep into the mechanics of how to leverage one of the world's biggest social media networks and set up a system that produces evergreen passive income. Spencer also gave us a breakdown of the YouTube's ranking algorithm and shared a bunch of practical tips on how to create engaging content.

This episode is pure gold. Spencer's insights are so valuable that you’d expect to find them somewhere behind a paywall, and not in a free hour-long podcast.

Make sure you tune in and listen closely because what you’ll be getting today is a masterclass on how to conquer YouTube and use it to generate a lifetime of free traffic. And in case you find yourself wanting more after the episode, you can go check out Spencer’s free webinar through the link in the Additional Resources section.

Key Takeaways:

Spencer’s background and how he got started with affiliate marketing (3:03)
Guest posting strategy for improving your blog’s ranking (6:10)
What makes YouTube such a powerful tool for affiliate marketing? (9:48)
Different temperatures of YouTube traffic (11:52)
Top two metrics you should be focusing on (16:24)
Tips for promoting software on YouTube (22:11)
How to prepare content for warm YouTube traffic (25:27)
The benefits of keeping your channel content specific (29:13)
How to get people to subscribe to your videos (33:39)
Things to consider when picking your niche (36:55)
Why you should use your YouTube channel to gather leads (39:49)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-NewSurveyDetective™ Platform (Coming September 2020): Get Access Here
Spencer Mecham’s Free Webinar: Sign Up Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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For this week’s episode, I had the pleasure of talking to Brad Hart, an affiliate marketer, coach, and founder of Make More Marbles.

Brad has a remarkably rich backstory, and it’s very inspirational. Some of the challenges from his journey include a pretty turbulent childhood and changing careers several times over. But even though he ended up finding incredible success with his career, and at a very young age as well, he still wasn’t feeling happy.

And it wasn’t until he started attending Tony Robbins seminars that he got in touch with his values and pivoted to doing work he found way more fulfilling. Today, he’s mainly focusing on masterminds, coaching, and mentorship. One of his most recent accomplishments include ranking top 10 in the Knowledge Broker Blueprint affiliate program.

I’m delighted that I got a chance to talk to him and go over his strategy for crafting offers. Brad was so generous with his process. At one point during, he even did a share-screen and meticulously described every single aspect of his funnels. So get ready for some intense note-taking because these are the kinds of insights you won’t get anywhere else.

For me, it was such an exciting conversation to have, and I genuinely hope you all enjoy it as much as I did.

Key Takeaways:

Brad Hart’s background and how he got into the business world (1:19)
Leaping across industries to discover his success (5:56)
Why becoming successful at a young age sometimes backfires (8:35)
The value of personal development and why everybody needs coaching (13:06)
How Tony Robbins helped Brad reinvent himself (15:18)
Brad’s transition into the world of affiliate marketing and coaching (21:04)
An in-depth breakdown of Brad’s funnel (26:13)
What it means to take things “off-platform” (28:57)
How to deconstruct and hack other people’s funnels (30:57)
Why is creating cash flow your number one goal (33:18)
How to generate cash flow using Brad’s 5 step framework (39:17)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-NewSurveyDetective™ Platform (Coming September 2020): Get Access Here
Brad Hart’s Book, “8 Minute Mastermind”: Visit Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Welcome to part two of my Knowledge Broker Blueprint affiliate campaign breakdown. Last week, I went over the entire KBB promotion structure, and I dove deep into the way that I set-up my affiliate campaign. The previous episode covers everything that happened before the free livecast event with Dean Graziosi and Tony Robbins. If you missed it, I suggest you listen to that episode first.

Today, I’m going to talk you through the rest of the campaign, meaning everything that happened from February 27th onward. Also, I’m going to share some of the key takeaways I got from this entire campaign, as well as hint at the projects that I'll be turning to next.

This truly was an exceptional opportunity, and the experience I got from it will be priceless for my future projects. Primarily for my upcoming affiliate promotion of Russell Brunson’s Traffic Secrets book as well as the marketing campaign for my brand-new survey platform, SurveyDetective.

I hope my hour-long breakdown gave you some refreshing insights into the world of affiliate marketing. There are some very cool projects I have lined up shortly, and I’m going to share my thoughts and strategies over the following weeks.

It's going to be a very exciting period. I'm really looking forward to it, and I hope you'll come along for the ride.

Key Takeaways:

Dean Graziosi’s reflections regarding the livecast (1:08)
Creating email sequences for the KBB Course (3:00)
The last couple of days of the offer and the overall results (8:40)
Some of the key takeaways from the whole campaign (11:04)
A breakdown of my Operation Go (13:51)
Understanding the relativity of perceived value (15:23)
How I plan to leverage this experience for my SurveyDetective platform (19:36)
My upcoming affiliate campaign for Traffic Secrets by Russell Brunson (23:40)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-New SurveyDetective Platform (Coming September 2020): Get Access Here
Traffic Secrets, a Brand New Book by Russell Brunson: Get It Here
Part One of My KBB Affiliate Insights: Listen Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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If you’re an entrepreneur or a small business owner, you may be qualified for a forgivable loan. Last week, the government put into place the Paycheck Protection Program which can help you cover payroll expenses.

We’re facing some uniquely challenging times and this is will definitely go a long way to helping keep the economy going until the Coronavirus pandemic is under control and dealt with. I encourage you to contact your accountant, your lawyer or reach out to your bank as soon as you can and apply for a forgivable loan.

All businesses with up to 500 employees are can apply and although the program is planned to remain open until the end of June, there is a funding cap that will likely be reached before that time. Another reason why you should apply asap is that lenders need time to process your loan.

I’ve recorded this bonus episode to share my experience with filling out the application and answer some of the FAQs related to the PPP and the submission process. Check it out, apply if you’re eligible and I hope my experience can be of use to you. Stay safe, everyone!

Key Takeaways:

What is the Paycheck Protection Program? (0:43)
Who is eligible to apply? (5:17)
What counts as a payroll cost? (8:07)
Rules you need to follow in order for your loan to be forgiven (10:00)
How to fill out the Paycheck Protection Program Borrower Application Form (15:32)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-New SurveyDetective Platform (Coming September 2020): Get Access Here
Traffic Secrets, a Brand New Book by Russell Brunson: Get It Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Over the last couple of months, I’ve been working as part of an affiliate marketing team, promoting the Knowledge Broker Blueprint Course created by Tony Robbins and Dean Graziosi. If you’ve been following my podcast and social media channels, then you’ve must've seen a lot of content related to the KBB.

Since that is only just a part of the story, I’ve decided to share my entire KBB affiliate experience over the next couple of episodes. I’m going to go through the whole process bit by bit, highlighting the stuff we did well and reflecting on the things we should’ve done differently.

All in all, it was an amazing experience people would typically pay a lot of money for. I got a chance to work with incredible guys such as Tony and Dean, all while acquiring 30,000 brand new leads in the process.

In part one of my breakdown, I'll go over why I decided to join the KBB affiliate team and how we set everything right up until the free livecast with Tony and Dean, which was a massive milestone in the campaign. I got really deep into the nitty-gritty of it, so when you’re listening to this, make sure you can dedicate yourself to it. There’s a lot of cool stuff you don’t want to miss.

Key Takeaways:

A message of support for everyone affected by the Coronavirus pandemic (1:18)
Why I decided to join the KBB Affiliate Team (2:39)
How I set-up my KBB affiliate campaign (5:33)
The secret to running a successful affiliate program (13:21)
Gathering 30,000 brand-new leads using Tony’s and Dean’s brand (15:08)
How I created and repurposed content to promote the KBB (17:53)
Creating my free 5-day challenge around finding your superpower (21:31)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-New Survey Detective Platform (Coming September 2020): Get Access Here
Traffic Secrets, a Brand New Book by Russell Brunson: Get It Here
Take Eric Beer's FREE 5-day Challenge: Learn More Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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I believe there’s no reason you can’t make money and do good at the same time. Being a good performance marketer is all about providing people with value. You’re looking to match a product or a service with people who need it.

Looking at the market as a whole, you should be able to understand two things - it’s gigantic and diverse. But marketing is all about efficiency, and performance marketing even more so.

You have to make the most money by investing the least amount of resources or efforts. That means you can’t go out and offer your product or service to anyone. You need to target people who are most likely to buy it.

Determining and understanding your target niche allows you to scale your performance marketing business, grow your list exponentially, and get better quality leads. The more you know about the people you’re targeting, the better you are at crafting your message. In the end, they’ll be more likely to resonate with what you have to offer.

Today, I’m going to dive into some of the critical concepts revolving the topic of nurturing your leads so that you can find your niche and narrow it down. After that, I’m going to share a little secret that will help you use information about your niche to control traffic and build your list further.

Key Takeaways:

How to be successful at what you’re trying to do (0:56)
Generating leads and driving traffic (1:39)
Nurturing your leads using surveys (3:46)
How to pick and determine your niche (5:17)
Finding success by modeling the things that work (8:14)
Why is finding out there is competition a good thing? (11:40)
Is there a way to make money and do good at the same time? (14:54)
The best way to control traffic (and other Traffic Secrets by Russell Brunson) (17:11)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-New SurveyDetective Platform (Coming April 2020): Get Access Here
Traffic Secrets, a Brand New Book by Russell Brunson: Get It Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Last week, I shared a lot of good stuff about email marketing and sequencing. Mastering how to write emails and make sequences that convert is one of the final steps of my performance marketing framework. And since last week’s episode was heavy on the technical, today, I’m going to dive right into the practical side of things and try to bring the whole story together.

So if you’re still struggling to see the bigger picture, this episode should clear everything up on the macro level. I dedicated my previous lessons to exploring the earlier steps of my framework, and here, I’m going to give you an example that will show you how to apply everything that you’ve learned so far.

Once again, if you feel like you need to go back to the previous episodes and familiarize yourself with the concepts. Once you get the terminology down and have all the framework components in your head, you’re going to start recognizing them in the world around you. And when you’re able to do that, you’re progress will speed up exponentially.

Key Takeaways:

How to segment your audience through surveys (+ example) (0:58)
A performance marketing case study (3:02)
Get to know your audience and understand your core offer (9:34)
How to craft your message (10:48)
Why is creating win-win situations so important? (11:58)
Summarizing the performance marketing framework (14:18)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
My Brand-New SurveyDetective Platform (Coming April 2020): Get Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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For this episode of the Performance Marketer Podcast, I revisited another one of my private masterclasses, included in my challenge, “One Affiliate Offer”. And this week’s topic is all about creating the perfect email sequence that will allow you to convert leads into customers.

The techniques I’m going to share with you today played a huge role in my success and helped me build my performance marketing empire.

This episode is a little more on the technical side, so I advise you to listen to it multiple times and take notes. If you’re really serious about excelling in the world of performance marketing, you have to start absorbing this type of content.

Our previous episodes focused on the secrets and tips for creating traffic and acquiring leads. Today, we’re going to go a step further and I’ll explore some of the top techniques for selling any type of service or product via email. Stick around, I guarantee it’ll be worth your while.

Key Takeaways:

A quick recap of the top 3 ways to acquire leads (1:51)
What is the Soap Opera Sequence? (3:48)
How to create a Soap Opera Sequence that converts (4:53)
The basic framework for writing good marketing emails (12:41)
Tailoring your emails to 4 types of customer personas (13:17)
Disarming your audience by easing their concerns about the offer (16:16)
Using testimonials to win over the Skeptics (19:43)
How to play the FOMO card in order to get sales (21:13)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Get Early Access to My SurveyDetective Platform (Coming April 2020): Get Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Today, I’m going to do a deep dive into the topic of failure. And believe me, when I say, I know a thing or two about it. Throughout my career, I've had to suffer my fair share of failure. As did anyone who ever succeeded at anything.

Dealing with failure is not something that we’re naturally good at. Common responses to it include anger, frustration, disappointment, anxiety, and at times, even depression. We fall victim to our own limited perspectives. That is why, in order to boost the rate of your development, you first have to learn to accept failure for what it actually is - a tool that you can use in order to achieve your success.

Tune into today’s episode of the Performance Marketer Podcast to hear about my story of reaching success through failure. I’m also going to share how my way of approaching failure has allowed me to fast-track my success. And trust me - it can do the same for you!

Key Takeaways:

How I use failure to achieve success (1:28)
What do all people at the top of their industries have in common? (3:19)
Learning from my failures will help you reach your goals (5:12)
My method for figuring out if I’m on the right track (7:13)
Why am I such a strong believer in paying for coaching? (10:17)
Fast-tracking your success by learning from other people’s failure (12:52)
My life before performance marketing (15:48)
How I succeeded through failing (18:29)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
A Brand New Survey Platform Coming April 2020: Get Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Reserve your spot for the KBB Livecast here!

Welcome to the final part of my incredible deep dive with Dean Graziosi. In this section, we cover a whole range of topics related to the KBB Course, the gold standard of the knowledge industry he co-created with Tony Robbins.

One final reminder that TOMORROW on THURSDAY, the 27TH of FEBRUARY, Tony and Dean will present this year’s version of the course – The Knowledge Brokers Blueprint. It’s going to be THE event of 2020 for the knowledge industry and you don’t want to miss this FREE Livecast Training!

Key Takeaways:

Learning from those that do is not a new concept (2:57)
How to start making an impact from day one (6:36)
The benefits of The MindMint Software (8:51)
An invite from Dean to attend the 2020 KBB FREE Livecast Training (13:29)

Click here to join my KBB VIP waiting list!

By signing up to my VIP list, you’ll also get my irresistible $39,119 Bonus Package for free! You might want to hurry, though – the first 20 people to buy get up to $4,500 cashback for a plane ticket to New York!

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Reserve your spot for the KBB Livecast here!

Welcome to part 2 of my incredible deep dive with Dean Graziosi. In this section, we go into the structure and the design aspects of his KBB Course, which he co-created with Tony Robbins.

Once again, a reminder that on Thursday, the 27th of February, Tony and Dean will present this year’s version of the course – The Knowledge Brokers Blueprint. It’s going to be THE event of 2020 for the knowledge industry and you don’t want to miss this FREE Livecast Training!

Key Takeaways:

The 3 key segments of the KBB Course (3:27)
Why everyone can benefit from taking the KBB Course? (5:35)
How does KBB Course help you change your life? (6:48)

Click here to join my KBB VIP waiting list!

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Reserve your spot for the KBB Livecast here!

This week, I have a special treat for the Performance Marketer Nation. Recently, I had the opportunity and the pleasure to sit with Dean Graziosi and do a deep dive into the KBB Course he co-created with Tony Robbins.

I broke it down into 3 sections because there’s a lot of cool stuff and I want you to digest all of it. This is the next big thing in the knowledge industry folks and you definitely want to be a part of it!

On February 27th, Tony and Dean will present the second iteration of the course – The Knowledge Brokers Blueprint. It’s going to be THE event of 2020 for the knowledge industry and you don’t want to miss this FREE Livecast Training!

Key Takeaways:

The issues of the traditional approach to education (5:03)
A thought experiment Dean shared with his daughter (6:43)
What inspired Dean and Tony to create the KBB course (8:49)

Click here to join my KBB VIP waiting list!

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric on Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim

Text ERICKBB to 80800 to receive

exclusive Knowledge Broker Blueprint training

You’ll receive recurring messages. Text STOP to cancel or HELP for help.

Msg&data rate may apply. Visit {http://www.erickbb.com/80800} for terms and privacy

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

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This is part 4 of a 4 part series of the LIVE CAST from Tony Robbins, Dean Graziosi, and Russell Brunson. To learn more and have a chance to receive my Bonus Bundle $39,000 When you join the KBB with my link. You can get on the VIP Waiting List To Reserve Your Spot To Get My Registration Link on 2/19. With 260k people registering for last year and they broke the internet, If this gets out of hand, I don't know if they are going to limit the # of people who can register and attend. Visit: https://www.erickbb.com to get on my VIP Waiting List.

Tony and Dean explain the power of a Mastermind.

You become a Reporter and Extract information from other experts.

Find 10 best experts in any category, extract information, and report on the 10 best strategies from the the experts you spoke with. People will buy and You'll soon become the Expert. This is how most people got started.

They introduce a Knowledge Broker where you bring people to the Expert.

If you have a skill, you should share it You should feel guilty if you aren't sharing your skills with the world. It's you're calling in life.

Build a community, Build a group, Build a workshop -> all fall under a Mastermind! Complete Impact!

Dimes to Dollars. People will pay $10k to make $100k.

What f you have a company. Who is the ideal customer? Who do I want to serve?

I want to know everything about them. What do they want? What do they fear?

Then I fill their needs with an irresistible offer.

Example when Zappos got started, they decided to sell women shoes online. No one wanted to invest they weren't selling any shoes online.. Then Tony Hsieh comes along, and says you need to know your ideal customer. But you need an irressitbale offer that the customer feel silly not to do it. What did they do? Tony suggested they build an offer where they will pay for the shipping to the customer and if they don't like the shoes they can send them back and they will pay for the shipping both ways. Everyone thought he was crazy. Well, they sold for 1.2 billion to Amazon!

Focus on serving people, helping people and the fear will disappear.

Get in the game. Get over the disbeliefs, the objections. Tony didn't have resources when he started. Dean didn't have the resources when he started. Eric didn't have the resources when he got started.

YOU NEED TO BE RESOURCEFULNESS.

OPM vs OPE

Other Peoples Money vs. Other Peoples Experience

You could save Decades with OPE. Fast Track Your Success!

You Can Do This! Registration will be Open 2/19 - Get on Eric's Waitlist at www.erickbb.com and you'll be first inline to reserve your seat for the 2/27 LiveCast. And when you Register with Eric's link, you qualify for his $39k Bonus Bundle when/if you purchase the KBB This Year! One of the Free Bonuses is Free Access To Eric's New York Mastermind!!!!!

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This is part 3 of a 4 part series of the LIVE CAST from Tony Robbins, Dean Graziosi, and Russell Brunson. To learn more and have a chance to receive my Bonus Bundle $39,000 When you join the KBB with my link. You can get on the VIP Waiting List To Reserve Your Spot To Get My Registration Link on 2/19. With 260k people registering for last year and they broke the internet, If this gets out of hand, I don't know if they are going to limit the # of people who can register and attend. Visit: https://www.erickbb.com to get on my VIP Waiting List.

Tony and Dean explain the power of a Mastermind.

You become a Reporter and Extract information from other experts.

They introduce a Knowledge Broker where you bring people to the Expert.

If you have a skill, you should share it You should feel guilty if you aren't sharing your skills with the world. It's you're calling in life.

Build a community, Build a group, Build a workshop -> all fall under a Mastermind! Complete Impact!

Dimes to Dollars. People will pay $10k to make $100k.

What f you have a company. Who is the ideal customer? Who do I want to serve?

I want to know everything about them. What do they want? What do they fear?

Then I fill their needs with an irresistible offer.

Focus on serving people, helping people and the fear will disappear.

YOU NEED TO BE RESOURCEFULNESS.

OPM vs OPE

Other Peoples Money vs. Other Peoples Experience

You could save Decades with OPE. Fast Track Your Success!

View Details

This is part 2 of a 4 part series of the LIVE CAST from Tony Robbins, Dean Graziosi, and Russell Brunson. To learn more and have a chance to receive my Bonus Bundle $39,000 When you join the KBB with my link. You can get on the VIP Waiting List To Reserve Your Spot To Get My Registration Link on 2/19. With 260k people registering for last year and they broke the internet, If this gets out of hand, I don't know if they are going to limit the # of people who can register and attend. Visit: https://www.erickbb.com to get on my VIP Waiting List.

Tony and Dean explain the power of a Mastermind.

You become a Reporter and Extract information from other experts.

They introduce a Knowledge Broker where you bring people to the Expert.

If you have a skill, you should share it You should feel guilty if you aren't sharing your skills with the world. It's you're calling in life.

Build a community, Build a group, Build a workshop -> all fall under a Mastermind! Complete Impact!

Dimes to Dollars. People will pay $10k to make $100k.

What f you have a company. Who is the ideal customer? Who do I want to serve?

I want to know everything about them. What do they want? What do they fear?

Then I fill their needs with an irresistible offer.

Focus on serving people, helping people and the fear will disappear.

YOU NEED TO BE RESOURCEFULNESS.

OPM vs OPE

Other Peoples Money vs. Other Peoples Experience

You could save Decades with OPE. Fast Track Your Success!

View Details

This is part 1 of a 4 part series of the LIVE CAST from Tony Robbins, Dean Graziosi and Russell Brunson. To learn more and have a chance to win more than $44,000 in prizes, visit: https://www.erickbb.com

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Digital marketing seems pretty intimidating to a lot of people - at least until they learn to master the basics. Once you have a strong foundation, everything else becomes a lot easier because it just keeps falling into place.

So today is a good day! Today, I’m going to break down the essence of the entire business by providing you with a crash course on web traffic. We’re going to explore the basic types of traffic, the difference between scrollers and searchers and why gathering data is a crucial step to making it as a performance marketer. All this and more on the brand-new episode of the Performance Marketing Podcast!

Key Takeaways:

What is traffic in terms of digital marketing? (1:53)
The 3 fundamental types of traffic (2:30)
Why is it so important to own and control traffic (5:11)
Two types of people on the Internet from a digital marketing standpoint (7:07)
How to find your target audience and drive traffic to your funnel (13:12)
Identifying traffic and creating your Dream 100 (16:00)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
A Brand New Survey Platform Coming April 2020: Get Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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People who are looking to get into performance marketing often worry about not having enough money to get started. But it’s a false premise - you don’t need an advertising budget to acquire traffic and start generating leads.

Last week during a masterclass I held for my “One Affiliate Offer” Challenge, I dedicated an entire segment to this very topic. The great thing about performance and affiliate marketing is, you can do it effectively regardless of the size of your budget. There’s always something you can do, whether you have $100, $10 000 or even if you have no money to invest whatsoever. So on today’s episode of the Performance Marketer Podcast, I’m going to walk you through the top 3 ways for getting traffic without spending a dime.

Key Takeaways:

Using personal social media accounts to drive free traffic (1:29)
The benefits of using surveys in performance marketing (7:53)
Leveraging surveys to get leads from big Facebook groups (9:34)
Combining sweepstakes and advertisers to get a bunch of new leads (12:13)
What is the value of market segmentation for marketers (18:36)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
A Brand New Survey Platform Coming April 2020: Get Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/33tInim

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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This week on the Performance Marketer Podcast, I welcomed Alison Prince, an online business expert who went from being a Junior-High school teacher to building 4 multimillion-dollar online brands.

Alison is currently sharing her experience and teaching others how to build their own successful business using her model. She started a community called “Because I Can” Clan, which is an educational and support group for people who are looking to start their own online business.

If you’d like to get in contact with Alison and check out what she does, here are some of the best places to do that:

Facebook: https://bit.ly/38FYvif
Instagram: https://bit.ly/38JJVXa
YouTube: https://bit.ly/30TiJm5
Website: https://bit.ly/2tKww2g

Key Takeaways:

Alison’s inspiring story of starting her first online business (1:50)
Her first million and why she made the switch to teaching (5:26)
The secret to selling stuff online (6:52)
Dealing with insecurities about putting yourself out there (9:51)
How to go from $0 to a $100k with the “Because I Can” Clan (12:11)
Alison’s top tip for getting started (18:44)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
A Brand New Survey Platform Coming April 2020: Get Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts !

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This episode of Performance Marketer Podcast is an exciting sneak peek into the ‘One Affiliate Offer’ Challenge. It’s an offer I created for people who want to build their own performance marketing business without any tech skills, marketing experience or having a product or service of their own.

In this particular session, I covered one of the essential aspects of performance marketing - how to build lists and generate leads. This masterclass is split into 5 subsections that cover everything you need to know about lead generation.

Key Takeaways:

Getting to know your avatar’s objections and disbeliefs (1:44)
The three basic Lead Page Formats and choosing the right one (5:50)
How to craft a headline copy that converts (8:42)
Guidelines for making freebies and giveaways (11:27)
How to monetize your “thank you” traffic (18:24)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
Eric Beer’s Affiliate Marketing Network: Learn More
A Brand New Survey Platform Coming April 2020: Get Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts !

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Over the last ten years working in the affiliate marketing industry, I’ve had the chance to gather extraordinary insights. But the number one thing that I discovered which gave me a consistent competitive edge in business was how to convert cold leads into customers using surveys.

One of the biggest mistakes marketers make these days is customizing their core product when targeting specific sections of the market in an attempt to meet these needs. It requires a lot of time and effort, it’s incredibly difficult to pull off, but most of all - it’s completely unnecessary!

The solution? Never change your core offer, only customize the message. And relying on surveys to do that will get you the best possible results.

Tune in to hear more about one of the biggest marketing secrets I’ve learned in the last decade. I could never repeat all the success that I’ve had without it.

Key Takeaways:

How to convert cold leads using surveys (1:12)
One of the biggest mistakes marketers make today (1:48)
The three steps for using surveys to convert cold leads (2:31)
How Nike discovered and cashed in on a new niche using surveys (5:32)
How surveys helped me pick the perfect name for my product (8:58)
Why you need to combine loyalty rewards programs with surveys (11:44)

Additional Resources:

Eric Beer's One Affiliate Offer Challenge: View Now
A Brand New Survey Platform Coming April 2020: Get Access Here

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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In this episode, we’re discussing the most important parts aspects you need to consider at the moment of starting your business. To help you with this important mission, I invited James P. Friel, an expert in creating systems to help you optimize your company with the least amount of time and effort.

James P. Friel, has created a whole brand dedicated to help entrepreneurs create and sustain their small businesses using management techniques. After years of working in the corporate world, Friel found his niche that keeps growing every day.

What causes people to stay stuck at the beginning of their process? James will explain the causes of why most of these starting companies fail to find the right boost and hands us some major clues on how to manage every situation like a pro.

Tune in and find let’s start this journey into organizational structure and decision making on this new episode of Performance Marketing Podcast.

Key points discussed:

Introducing the system’s expert James P. Friel (01:09)
Responding to the grown necessity to help entrepreneurs set up their businesses (06:17)
The process behind Jame’s advisory (08:19)
Documenting your process in order to find the exact kind of help you need (14:32)
The importance of creating an efficient system to run your company and not make it fully dependent on you (17:50)
Hire like a boss: how to find the right people for your business (22:28)
Learn to turn the dismissal process into a positive experience (24:11)
How key ways to manage your remote team successfully (30:38)

Additional Resources:

James little black book: http://jameslittleblackbook.com/
Eric Beer's One Affiliate Offer Challenge: View Now

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Do you know what it takes to fulfill your vision? If not, don’t worry because in this episode we’ll go through every step you need to take to start working on your goals, including how to stay in the process, building your own team and also, how to help others to fulfill their visions too.

When it comes to starting a new project, a lot of hesitation comes in our way, but it is very important that you stay focused on your strategy and stop procrastinating because if you do, you might not be able to complete what you have proposed.

Do you need help building your online store? You don’t know how to advertise your products? Find the people who can actually help you do these things and have the disposition to learn about what they have to offer, create a business relationship and make sure that you’re adding value into other people’s work.

Tune in for this super insightful and special episode of Performance Marketer Podcast and don’t stop yourself from getting what you’ve always wanted.

Key points discussed:

Come up with your idea, write it down and stop procrastinating your vision (00:00)
Develop your strategy, gather the things you need to start working on your vision (02:00)
Break your plan into little pieces to stop you from feeling overwhelmed (02:59)
Stay in the process and focus on learning the most you can from others (04:00)
Don't get down on yourself if you haven't done it yet (04:28)
Start looking for talented people to make business relationships (05:06)
Try to help other people that may be struggling to fulfill their vision (06:35)

Additional Resources:

Stacey & Paul Martino's 14 Day Boost: View Now
Peng Joon's Million Dollar Ads: View Now
Eric Beer's One Affiliate Offer Challenge: View Now

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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What would you do if you were suddenly forced out of your comfort zone? Peng Joon is an entrepreneur who lost his main source of traffic by one simple mistake, ending his entire business in a blink of an eye. Sometimes unfortunate things happen so we can realize how far we were from knowing our true potential.

Ten years ago Peng decided it was time to reinvent himself and that it was a perfect moment to start putting himself out there to share all the strategies and skills needed to monetize what they knew. Now, he dedicates to travel around the world telling his story as he increases his network and builds a strong community.

When you work in the front lines of marketing doing public speaking, webinars or broadcasting your content, there really is no filter to drove you away from the negative comments, nor your detractors. So, in this episode, we are going to teach you the best way to deal with these situations plus how we can actually profit from our haters.

Instead of taking the hard critics, Peng put all his energy to take complex marketing strategies and turned them into simple, easy to digest money-maker lessons. He’s well known for his creative scaling method for building killer Facebook Ads, his video marketing strategies and of course and his selling from stage strategies all these, by the way, you can find in his book Million Dollar Ads.

Tune in to get a chance to listen to all the strategies that Peng puts into his business and learn how to apply them into yours in this new episode of Performance Marketing Podcast

Keynotes discussed:

A man on the road: Pen Joon shares his view on traveling and meeting other entrepreneurs (01:12)
The downfall of Tony Sanders and the birth of Peng Joon’s online business (04:07)
Dealing with negative comments, polarization in marketing and how to profit from your haters (08:45)
The fundamentals of undertaking any project and start building a larger community (11:43)
The psychology of Google ads and Facebook ads and the main differences between these two (14:04)
Applying the feel, felt, found strategy to your business (17:46)

Additional Resources:

Peng Joon’s Million Dollar Ads: http://bit.ly/pengjoonmilliondollarads
One Affiliate Offer Challenge: https://oneaffiliateoffer.com/challenge

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Are you working towards creating a real impact in this world? Sometimes it takes a really sad event to make us reflect on what’s really important and we decide to reorganize our priorities. In this episode, I talk about how sometimes it is crucial that we take a step back and make ourselves more present and enjoy the moment before its too late.

Today, we’re taking a break a break from the Performance Marketer’s secrets to learn one of the biggest lessons I can give you and it’s about to stop procrastinating your own happiness and going out there to find something that you’re really passionate about and learn everything you need to know about it, invest in knowledge but above all things, invest in yourself and spend more time with your loved ones, cause life is too short and unfortunately we never know how much time we’re going to be around.

Tune in and join me for this meaningful conversation that hopefully makes us understand how important it is to be more present for our friends and family and not to give up on life

Keynotes discussed:

On losing the focus on what’s really important in life (01:13)
On finding your way back to joy (02:05)
On investing in yourself and finding your true passions (03:51)
On creating a legacy for yourself and helping others (06:38)

Join The Challenge!

https://oneaffiliateoffer.com/challenge

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Most of the battles that are fought in the affiliate marketing world are related to ethics. Is it possible to build a network with total transparency and get the message from your customers to arrive in the exact way they need to? Today we will cover all these questions with Stacey and Paul Martino, the creators of the 14-day Relationship Boost, who will be joining my performance network to run on a performance basis.

If you’ve been waiting for the right opportunity to join the affiliate marketing world, this episode is an incredible way to learn about the whole procedure from the start, with all the information you need to build your own network, the chance to participate in the 14-day Relationship Boost program next to Paul and Stacey and hopefully, driving costumers to them while you earn money.

Tune in for so much more learning about how to communicate effectively with your clients and partners, driving a successful campaign and more in this new episode of Performance Marketer Podcast.

Key points discussed:

A breakout that ended up creating a breakthrough, the story of Stacy and Paul (02:03)
Why working with one only partner? (07:17)
The skillset needed to boost any relationship (09:42)
Helping you bridge the gap in all the human relationships in your life (13:43)
The hunter and the gatherer, a lesson about the breach in human communication (17:00)
How the 14 days relationship boost program was born (21:57)
Introducing Stacey and Paul into the affiliate marketing world (27:46)

Additional Resources:

Stacey and Paul’s official website: https://relationshipdevelopment.org/
Join the 14-day Boost https://affiliate.pmutracker.com/
21-days Performance Challenge: https://performancemarketersecrets.com/go

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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Are you billing your performance-based campaigns correctly? When you work on a performance basis, setting budgets and sending invoices can represent a bit of a challenge if you don’t understand the whole operation behind every single cost-per-lead campaign you put together, but how do you calculate the price of each lead you made?

Stick around cause I’m about to share with you my entire billing process, give you some very specific examples of how I manage the costs of my campaigns according to each client and the different formulas you can use to calculate the conversion rate of your traffic sources and more secrets to build a solid, ethic and profitable plan that helps you to create a strong relationship with your clients.

Join me for this new episode of Performance Marketer podcast and get ready to rock on your business strategies

Keynotes discussed:

How to bill your clients on a standard cost per lead campaign? (01:28)
How to calculate the conversion rate of each traffic source? (03:44)
My true pricing model: creating a strong relationship with your clients (04:43)
Building a great campaign that excites your clients (07:33)
The importance of numbers and results when you invest in media (11:00)
Join the 21-day Performance Marketer challenge (12:17)

Additional Resources:

21-days Performance Challenge: https://oneaffiliateoffer.com/challenge

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

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In today’s episode, Eric shares with you his personal insights about how performance marketing actually works and how can you get a dreamed opportunity to make a significant profit along with Russell Brunson. But what are the main strategies you’ll have to know before making any great deal a reality? This brief masterclass of performance marketing and affiliate marketing programs has it all.

If you have been working in marketing and part of your job consists of driving a customer for ClickFunnels then you’ve been working on a performance basis and you probably didn’t know it. People don't realize that they’ve been working on a performance basis and they just miss out on the great opportunities of earning thousands of dollars on commissions, but not anymore and not after listening what Eric has to teach you about building a strong set of strategies to nail the affiliate marketing programs.

Learn how to deliver results and build a win-win relationship with your clients in this new episode of Performance Marketer Podcast

Keynotes discussed:

The real function of the Performance Marketer (00:51)
The different mechanisms involved in a Performance Marketer’s service offer (01:49)
The endless possibilities inside affiliate marketing programs (02:32)
How do you get someone like Russel Brunson to work for you? (03:14)
How to know if you are you working on a performance basis? (05:09)
The numbers that endorse the Rusell Brunson’s deal (06:21)
The Performance Marketer Secrets (08:54)

Join The Challenge!

https://oneaffiliateoffer.com/challenge

Connect with Eric!

Eric’s website: https://ericbeer.com
Follow Eric On Instagram: http://bit.ly/ericbeerinsta
Subscribe to Eric’s YouTube Channel: http://bit.ly/ericbeeryt

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If you haven't already, please rate and review the podcast on Apple Podcasts!

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In today’s episode, we are going to take an essential lesson on change - how can we adapt to it and how do we turn a downfall into an opportunity.

We are going to analyze my own displacement situation step-by-step, so you can identify what are the different strategies you can use rebuild yourself in case something goes wrong.

Losing a client recently made me rethink about my business and all the systems involved in the services I provide for my clients, then, I realized just how important these questions were for me in order to grow as a leader and to reinvent myself when things are down.

I think that’s a major key to succeed in life, understanding that change is always a good thing and that sometimes external agents will come in your way to test your capacities. Are you up to the challenge?

Tune in if you are interested in learning the keys to reinvent yourself during chaos in this new episode of Performance Marketer Podcast.

Key points discussed:

Embrace the change and transform your perception on lost (01:16)
Revisiting every aspect of the rebill program searching for opportunities (05:20)
The primary rules for the performance marketer (06:06)
What’s the basic structure involved in a Free Trial program (06:56)
The mathematics behind rebill programs (08:14)
This is how you build a profitable strategy for your rebill program (12:08)
Finding the bright side out of my dismissal situation (14:55)

Additional Resources:

21-days Performance Challenge: https://performancemarketersecrets.com/go
Eric’s website: https://ericbeer.com

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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For today’s episode of Performance Marketer, we’ll be having an enlightening conversation with chatbot expert, hypnotist and master entrepreneur, Nico Moreno.

If you've ever wondered...

How do automated chatbots actually work?

How can you manage them for a knockout sales rate?

Nico will be explaining all of this up next.

Chatbot implementation has become one of the latest, biggest and most relevant tendencies in digital marketing, but despite its popularity, a lot of the basic notions and advantages of this powerful resource remain a mystery for many marketers out there. Have you thought about incorporating chatbots into your business? Tune in and resolve all your doubts regarding this fascinating subject.

Keynotes discussed:

Nico Moreno’s transition from Silicon Valley’s high tech offices to rural Japan (00:51)
Stumbling into funnels, Facebook ads and chatbots (05:13)
How do chatbots actually work and how are they being used? (07:04)
The remarkable advantages of running ads with chatbots (09:25)
Including chatbots successfully into your marketing strategy (10:44)
How to efficiently manage a chatbot service with your team (16:31)

Additional Resources:

Nico Moreno’s website: messengerbotsecrets.com
Eric’s website: https://ericbeer.com
Eric's YouTube: http://bit.ly/33tInim

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

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What's up everyone! My name is Eric Beer and this is the Performance Marketer Podcast.

In today’s episode, I’m giving you the first view into the essentials of Affiliate Marketing and into my story on becoming an eight-figure business owner.

Every day, people are becoming more aware of the power and reach that Affiliate Marketing has on today’s advertising and this, certainly, represents an enormous opportunity for you to start investing now in what it can be a brilliant future.

Tune in and get to know, not just the good, but also the ugly side of this growing practice. And, if you hang around to the end, I'll dive into some of the secrets that got me into a leading position inside of it.

Keynotes discussed:

Understanding the basics of Affiliate Marketing (01:05)
The story of Eric Beer: the rocky road between economic instability & financial success (02:31)
The mathematics behind Affiliate Marketing’s prosperity (15:44)
Accepting failure as part of the entrepreneurial process (23:11)
How to become an Affiliate Marketing expert on your own (35:39)
Joining the Inner circle: The impact of surrounding with outstandingly talented people (42:29)
Helping others to find their entrepreneurial purpose (50:54)
The 21 days performer marketing challenge (54:33)

Additional Resources:

Eric’s website: https://ericbeer.com
Eric's YouTube: http://bit.ly/33tInim

Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven't already, please rate and review the podcast on Apple Podcasts!

Performance Marketer: Recent Episodes

Eric Beer