Does creating thought leadership content leave you feeling drained or energized? If you find yourself dreading content creation or even avoiding it altogether, that's a sign that the framework you're using may not be aligned with your natural strengths and wiring. In this week's episode of the Simplify to Scale Show, I sit down with Macy Robison, a thought leadership strategist who helps people build a platform around how they're naturally wired. We dive into how to build a thought leadership approach that sounds and feels like you, including:

• Why copying a "proven" playbook doesn't always work
• How to identify your unique signal and voice
• Three ways your message lands or falls flat
• The archetypes that shape how you communicate and get results
• Using your natural style to build your platform

We also reviewed the results of my style from Macy's Resonant Thought Leader Archetype assessment, which was fascinating!

Links

• Website: https://macyrobison.com/
• Assessment: https://assessment.thoughtleaderarchetype.com/
• Instagram: https://www.instagram.com/macyrobison
• LinkedIn: https://www.linkedin.com/in/macyrobison/
• Facebook: https://www.facebook.com/macyrobison/

Want to share your thoughts on this episode or ask me questions? Connect with me on Substack: https://scaledifferently.substack.com/

Interested in working with me? Book a call so we can explore working together: https://www.leanscaling.com/consult

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

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