Taco Bell is very much a lifestyle brand. The fast food chain has a rabid fanbase that lives for its wild marketing campaigns and immersive experiences — like the Taco Bell-themed hotel & resort complete with Taco Bell nail art, sauce packet floaties and new food creations — or Taco Bell clothing line. In this episode of Extra Serving, Jenna Telesca speaks with Taco Bell U.S. president Julie Masino on the DNA of the brand.