Based on the bestselling book “Influence” by Robert Cialdini, this is the third week of our six-part "Weapons of Influence" miniseries within "The Science of Success". If you loved the book, this will be a great refresher on the core concepts. And if you haven't yet read it, some of this stuff is gonna blow your mind.      So what are the 6 weapons of influence?     Reciprocation Consistency & commitment Social Proof Liking Authority Scarcity      Each one of these weapons can be a powerful tool in your toolbelt - and something to watch out for when others try to wield them against you. Alone, each of them can create crazy outcomes in our lives and in social situations - but together - or combined - they can create huge impacts.       Today’s episode covers the third weapon of influence - Social Proof.  Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.