We are delighted to welcome Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania, onto this episode of Social Pros.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

• Salesforce Marketing Cloud

• ICUC

Full Episode Details

The more you understand the words you use, the more you can increase the impact of your social content. But how can you change up your language choices to resonate better with your audience?

Jonah Berger, Marketing Professor at The Wharton School of The University of Pennsylvania and repeat Social Pros guest, joins the show to share his thoughts.

He reveals the story behind his latest book, ‘Magic Words’, how words can build trust, community and influence and why anybody can become a better writer.

Plus, he tells us the hidden benefits of asking questions and why it’s essential to understand audience behaviors.

**In This Episode:**

• 0:00 – Introduction
• 5:25 – Jonah describes his new book
• 7:11 – Why did he write this book?
• 9:56 – Understanding the impact of magic words
• 13:00 – What language does
• 15:03 – Identity and agency
• 20:58 – Defining ‘magic words’
• 23:49 – Jonah’s favorite category in his framework
• 30:21 – Asking the right questions
• 34:08 – Using magic words to approach challenging topics
• 37:36 – Jonah’s final two

• 39:56 – Outro

  Resources

• Schedule a consultation with ICUC

• Grab your free Social Media Audit Bundle
• Visit Jonah’s website
• Connect with Jonah on LinkedIn
• Follow Jonah on Twitter
• Buy Jonah’s book, ‘Magic Words’ on Amazon
• Register for Jonah’s SPEACC framework

Previous episodes featuring Jonah Berger

• Contagion, Social Media, and Why Things Catch On (2013)
• How Influence Can Make or Break Your Brand (2016)
• Psychology Shows Why Social Media Often Fails (2020)

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